CN105678568A - Method and apparatus for determining preferential information - Google Patents
Method and apparatus for determining preferential information Download PDFInfo
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- CN105678568A CN105678568A CN201511017094.4A CN201511017094A CN105678568A CN 105678568 A CN105678568 A CN 105678568A CN 201511017094 A CN201511017094 A CN 201511017094A CN 105678568 A CN105678568 A CN 105678568A
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0224—Discounts or incentives, e.g. coupons or rebates based on user history
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Abstract
The invention discloses a method and apparatus for determining preferential information. The method comprises the steps: receiving a log-in request message sent from a terminal, and according to the identification information of a user in the log-in request message, acquiring the historical order information of the user, wherein the historical order information of the user includes the order price of historical orders and the used preferential money; according to the order price of historical orders and the used preferential money of the user, determining the preferential information corresponding to the user; after determining that the preferential information conforms to the preset condition, sending the preferential information to the terminal to enable the terminal to display the preferential information. From the perspective of the user and according to the historical order information of the user, the method and apparatus for determining preferential information can predict the preferential degree which can be accepted by the user so as to determine the corresponding preferential information and enable the preferential information determined for the user to conform to the requirement of the user, thus improving the fund utilization rate of the whole platform.
Description
Technical field
The present invention relates to data mining technology field, particularly relate to a kind of method and the device of determining preferential information.
Background technology
With the develop rapidly of internet, shopping online is deep among the life of people more and more. For meeting the shopping need of people and promote the consumption of people, businessman usually can take some marketing activities. Generally, the concrete rule of marketing activity is determined by businessman is unified, is applicable to all users. For dining room, the activity participating in different preferential dynamics can be selected, according to the rate of gross profit of self, business condition, in Duo Jia dining room, and user, according to the preferential activity in each dining room, therefrom selects the dining room wanting consumption. Such as, A, B, C tri-dining rooms respectively attend full 25 yuan subtract 15 yuan (namely treating that preferential threshold price is 25 yuan, treat that the preferential amount of money is 15 yuan), full 25 yuan subtract 12 yuan, full 25 yuan of preferential activities subtracting 10 yuan. If user wants the preferential activity enjoyed to subtract 15 yuan for full 25 yuan, then need to select A dining room; If user wants the preferential activity enjoyed to subtract 12 yuan for full 25 yuan, then need to select B dining room; If user wants the preferential activity enjoyed to subtract 10 yuan for full 25 yuan, then need to select C dining room. Assume that the acceptable preferential activity of user subtracts 15 yuan for full 25 yuan, and it wants B dining room to have a meal, and now then can cause a kind of contradictory problems being difficult to select to user.
To sum up, businessman's situation is all depended in existing marketing activity, and the degree not accepted from each user is considered to provide preferential accordingly to user, so that user can only the preferential dynamics of each businessman of passive acceptance.
Summary of the invention
The embodiment of the present invention provides a kind of method and device determining preferential information, businessman's situation is all depended in order to solve existing marketing activity, the degree not accepted from each user is considered to provide preferential accordingly to user, so that user can only the technical problem of preferential dynamics of each businessman of passive acceptance.
A kind of method determining preferential information that the embodiment of the present invention provides, comprising:
Receive the login request message that terminal sends;Described login request message comprises the identification information of the user corresponding with described terminal;
Identification information according to described user, obtains the History Order information of described user; The order valency of the History Order of user described in the History Order information of described user and the preferential amount of money of use;
The order valency of the History Order according to described user and the preferential amount of money of use, it is determined that the preferential information that described user is currently corresponding; User described in the preferential information of described current correspondence treats preferential threshold price and treats the preferential amount of money;
When determining that the preferential information conforms of described current correspondence is pre-conditioned, the preferential information of described current correspondence is sent to terminal, so that current corresponding preferential information described in described terminal demonstration.
Goodly, the order valency of the described History Order according to described user and the preferential amount of money of use, it is determined that the preferential information that described user is currently corresponding, comprising:
The order valency of the History Order according to described user or according to the order valency of History Order of described user and the preferential amount of money of use, it is determined that described user treats preferential threshold price.
The order valency of the History Order according to described user and the preferential amount of money of use, and described in treat preferential threshold price, it is determined that described user treats the preferential amount of money.
Goodly, described login request message comprises the current location information of described terminal;
The order valency of the described History Order according to described user and the preferential amount of money of use, it is determined that the preferential information that described user is currently corresponding, comprising:
The positional information of each History Order according to described user, is divided into the first to N order set by each History Order; The corresponding positional information of each order set;
Determine, from described N number of order set, the order set mated mutually with described current location information according to described current location information;
According to the order valency of History Order in the order set that described phase is mated and the preferential amount of money of use, it is determined that the preferential information that described user is currently corresponding.
Goodly, described determine the preferential information that described user is corresponding, comprising:
The order valency of the History Order according to described user and the preferential amount of money of use, it is determined that when described user is high subsidy user, obtain described user and treat preferential threshold price and treat the preferential amount of money; Described treat that preferential threshold price uses preferential threshold price higher than described user the last time; Or, described in treat the preferential amount of money lower than described user the last time use the preferential amount of money; Described height subsidy user refers to the user that subsidy dynamics in described History Order is greater than the History Order proportion of the first threshold value and is greater than 50%;
The subsidy dynamics of described History Order obtains by following formula:
Kj=Mj/Nj
Wherein, K is the subsidy dynamics of jth History Order; M is the preferential amount of money that jth History Order uses; N is the order valency of jth History Order.
Goodly, more described when determining that the preferential information conforms of described current correspondence is pre-conditioned, described preferential information is sent to described terminal, comprising:
When determining that described user treats that the preferential preferential amount of money is greater than Second Threshold, the preferential information of described current correspondence is sent to described terminal.
The embodiment of the present invention provides a kind of device determining preferential information, and this device comprises:
Receiver module, for receiving the login request message that terminal sends; Described login request message comprises the identification information of the user corresponding with described terminal;
Acquisition module, for the identification information according to described user, obtains the History Order information of described user;The order valency of the History Order of user described in the History Order information of described user and the preferential amount of money of use;
Determination module, for the order valency of the History Order according to described user and the preferential amount of money of use, it is determined that the preferential information that described user is currently corresponding; User described in the preferential information of described current correspondence treats preferential threshold price and treats the preferential amount of money;
Sending module, when pre-conditioned for determining the preferential information conforms of described current correspondence, is sent to terminal by the preferential information of described current correspondence, so that current corresponding preferential information described in described terminal demonstration.
Goodly, described determination module specifically for:
The order valency of the History Order according to described user or according to the order valency of History Order of described user and the preferential amount of money of use, it is determined that described user treats preferential threshold price.
The order valency of the History Order according to described user and the preferential amount of money of use, and described in treat preferential threshold price, it is determined that described user treats the preferential amount of money.
Goodly, described login request message comprises the current location information of described terminal;
Described determination module specifically for:
The positional information of each History Order according to described user, is divided into the first to N order set by each History Order; The corresponding positional information of each order set;
Determine, from described N number of order set, the order set mated mutually with described current location information according to described current location information;
According to the order valency of History Order in the order set that described phase is mated and the preferential amount of money of use, it is determined that the preferential information that described user is currently corresponding.
Goodly, described determination module specifically for:
The order valency of the History Order according to described user and the preferential amount of money of use, it is determined that when described user is high subsidy user, obtain described user and treat preferential threshold price and treat the preferential amount of money; Described treat that preferential threshold price uses preferential threshold price higher than described user the last time; Or, described in treat the preferential amount of money lower than described user the last time use the preferential amount of money; Described height subsidy user refers to the user that subsidy dynamics in described History Order is greater than the History Order proportion of the first threshold value and is greater than 50%;
The subsidy dynamics of described History Order obtains by following formula:
Kj=Mj/Nj
Wherein, K is the subsidy dynamics of jth History Order; M is the preferential amount of money that jth History Order uses; N is the order valency of jth History Order.
Goodly, described sending module specifically for:
When determining that described user treats that the preferential preferential amount of money is greater than Second Threshold, the preferential information of described current correspondence is sent to described terminal.
In the above embodiment of the present invention, receive the login request message that terminal sends; Described login request message comprises the identification information of the user corresponding with described terminal; Identification information according to described user, obtains the History Order information of described user; The order valency of the History Order of user described in the History Order information of described user and the preferential amount of money of use; The order valency of the History Order according to described user and the preferential amount of money of use, it is determined that the preferential information that described user is corresponding; User described in described preferential information treats preferential threshold price and treats the preferential amount of money; When determining that described preferential information conforms is pre-conditioned, described preferential information is sent to terminal, so that preferential information described in described terminal demonstration. The embodiment of the present invention is from the angle of user, History Order information according to user, the preferential degree that prediction user can accept, and then determine corresponding preferential information, so that the preferential information determined for user more meets the demand of the user using this user, and the fund utilization rate making whole platform is improved.
Accompanying drawing explanation
In order to the technical scheme being illustrated more clearly in the embodiment of the present invention, below the accompanying drawing used required in embodiment being described is briefly introduced, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for the those of ordinary skill of this area, under the prerequisite not paying creative work, it is also possible to obtain other accompanying drawing according to these accompanying drawings.
Fig. 1 a kind of determines the schematic flow sheet that the method for preferential information is corresponding for what the embodiment of the present invention provided;
The structural representation of a kind of device determining preferential information that Fig. 2 embodiment of the present invention provides.
Embodiment
In order to make the object, technical solutions and advantages of the present invention clearly, below in conjunction with accompanying drawing, the present invention is described in further detail, it is clear that described embodiment is only the present invention's part embodiment, instead of whole embodiments. Based on the embodiment in the present invention, those of ordinary skill in the art, not making other embodiments all obtained under creative work prerequisite, belong to the scope of protection of the invention.
The method of the preferential information of the determination user in the embodiment of the present invention is applicable in several scenes, such as, and network ordering platform etc.
Fig. 1 a kind of determines the schematic flow sheet that the method for preferential information is corresponding for what the embodiment of the present invention provided, and as shown in Figure 1, the method comprises:
Step 101, receives the login request message that terminal sends; Described login request message comprises the identification information of the user corresponding with described terminal;
Step 102, according to the identification information of described user, obtains the History Order information of described user; The order valency of the History Order of user described in the History Order information of described user and the preferential amount of money of use;
Step 103, according to the preferential amount of money of the order valency of the History Order of described user and use, it is determined that the preferential information that described user is currently corresponding; User described in described preferential information treats preferential threshold price and treats the preferential amount of money;
Step 104, it is determined that when the preferential information conforms of described current correspondence is pre-conditioned, the preferential information of described current correspondence is sent to terminal, so that current corresponding preferential information described in described terminal demonstration.
The embodiment of the present invention is from the angle of user, History Order information according to user, the preferential degree that prediction user can accept, and then determine corresponding preferential information, so that the preferential information determined for user more meets the demand of the user using this user, and the fund utilization rate making whole platform is improved.
Terminal in the embodiment of the present invention can be mobile phone or apparatus such as computer, and user corresponding with terminal in the embodiment of the present invention refers to the user using this terminal to log in. The identification information of user refers to can the information of unique identifying user, it is possible to is the account information etc. of user.
In the embodiment of the present invention, the History Order information of user can be the order information within current certain time, such as, it is possible to is the order information of user in nearly 3 months. By set user History Order information be the order information within current certain time, can effectively reduce data processing amount, improve processing speed, and the order information that order information within current certain time is too early compared to the time, there is bigger reference value, accordingly, it may be possible to make the preferential information finally determined more meet the demand of user.
In the embodiment of the present invention, it is contemplated that based on different scenes, there is different consumption preferences to user, therefore, according to the positional information of each History Order of user, each History Order can be divided into the first to N order set; The corresponding positional information of each set. Such as, can being that History Order during work unit is divided in an order set by the positional information of terminal, History Order when by the positional information of terminal being be divided in another order set. It should be noted that, before History Order information being divided, first History Order information can be carried out pre-treatment, comprise and delete some abnormal orders etc. Wherein, abnormal order can be determined according to practical situation by those skilled in the art.
The current location information that login request message according to terminal comprises, the order set mated mutually with current location information is determined from N number of order set, order valency according to the History Order in the order set mated mutually and the preferential amount of money of use, it is determined that the preferential information that user is currently corresponding.Such as, the current location information that the login request message of terminal comprises is work unit, then can determine the order set mated mutually with work unit from N number of order set, and then determines the preferential information that user is currently corresponding. It is obtain in the History Order information of work unit according to user due to this preferential information, therefore more can meet the demand of user.
It should be noted that, in the embodiment of the present invention, order valency according to the History Order in the order set mated mutually and the preferential amount of money of use, determine the currently corresponding preferential information of described user can for a kind of (such as, full 25 yuan subtract 5 yuan), can also be two kinds (such as, full 25 yuan subtract 5 yuan, full 25 yuan subtract 4 yuan) or two or more, concrete number and defining method can be determined according to practical situation. In following content, the embodiment of the present invention is with the History Order information for an order set, it is determined that the situation going out a kind of preferential information is specifically introduced.
Further, if N number of order set does not exist the order set mated mutually with current location information, then can according to the preferential amount of money of the order valency of the History Order in each order set and use, it is determined that the preferential information that user is currently corresponding. Such as, the current location information that the login request message of terminal comprises is place A, but cannot determine from N number of order set and the order set that place A phase is mated, now, can determine that N kind (an order set corresponding a kind of) preferential information is as the currently corresponding preferential information of user according to the History Order information in N number of order set.
It should be noted that, the above order set is that the positional information according to each History Order obtains, the History Order of user can also be divided by the embodiment of the present invention according to out of Memory, such as according to the order valency of History Order, the History Order of order valency in setting range is divided in an order set, or according to the preferential amount of money of order valency and use, the History Order of subsidy dynamics in setting range can also be divided in an order set. Concrete division principle can be determined according to practical situation, and this is not limited by the embodiment of the present invention.
In step 103, can according to the order valency of the History Order of user, it is determined that user treats preferential threshold price; Such as, the mean value of the order valency of the History Order of user can be asked for, and this mean value is defined as user and treats preferential threshold price. Or, it is possible to according to the preferential amount of money of the order valency of the History Order of user and use, it is determined that user treats preferential threshold price.
Determine that user is after preferential threshold price, can according to the preferential amount of money of the order valency of the History Order of user and use, and threshold price, it is determined that user treats the preferential amount of money. Such as, first according to the order valency of History Order and the preferential amount of money of use of user, the subsidy dynamics of each History Order can be determined by following formula:
Kj=Mj/NjFormula (1)
Wherein, K is the subsidy dynamics of jth History Order; M is the preferential amount of money that jth History Order uses; N is the order valency of jth History Order.
Subsidy dynamics according to each History Order, asks for the average subsidy dynamics of the subsidy dynamics of each History Order, is defined as treating the preferential amount of money by the result of product on average subsidizing dynamics and threshold price.
Can selection of land, in the embodiment of the present invention, it is also possible to according to the preferential amount of money of the order valency of the History Order of user and use, user classified, and the preferential information directly used the last time according to user determines the preferential information that user is currently corresponding. Specifically, the user that the History Order proportion that subsidy dynamics in History Order be greater than the first threshold value is greater than 50% is defined as high subsidy user.Wherein, the first threshold value can be determined according to practical situation by those skilled in the art. User is subsidized for height, it is determined that treat that preferential threshold price should use preferential threshold price higher than the last time; And/or, it is determined that treat that the preferential amount of money should lower than the preferential amount of money of the last time use. Such as, the preferential information that user uses the last time subtracts 10 yuan for full 50 yuan, owing to this user is high subsidy user, when determining current corresponding preferential information, can suitably improve and treat preferential threshold price, such as, can will treat that preferential threshold price is defined as 55 yuan, now can determine that current corresponding preferential information subtracts 10 yuan for full 55 yuan; Or, can suitably reduce and treat the preferential amount of money, such as, will treat that the preferential amount of money is defined as 8 yuan, now can determine that current corresponding preferential information subtracts 8 yuan for full 50 yuan; Or, can improve and treat preferential threshold price, and suitably reduce and treat the preferential amount of money, such as, by treating that preferential threshold price is defined as 55 yuan, can will treat that the preferential amount of money is defined as 8 yuan, now can determine that current corresponding preferential information subtracts 8 yuan for full 55 yuan.
Further, the user except above-mentioned height subsidy user can be defined as low subsidy user. For low subsidy user, it is determined that treat that preferential threshold price should use preferential threshold price lower than the last time; Or, it is determined that treat that the preferential amount of money should higher than the preferential amount of money of the last time use. Such as, the preferential information that user uses the last time subtracts 10 yuan for full 50 yuan, owing to this user is low subsidy user, when determining current corresponding preferential information, can suitably reduce and treat preferential threshold price, such as, can will treat that preferential threshold price is defined as 45 yuan, now can determine that current corresponding preferential information subtracts 10 yuan for full 45 yuan; Or, can suitably improve and treat the preferential amount of money, such as, will treat that the preferential amount of money is defined as 12 yuan, now can determine that current corresponding preferential information subtracts 12 yuan for full 50 yuan; Or, can reduce and treat preferential threshold price, and suitably improve and treat the preferential amount of money, such as, by treating that preferential threshold price is defined as 45 yuan, can will treat that the preferential amount of money is defined as 12 yuan, now can determine that current corresponding preferential information subtracts 12 yuan for full 45 yuan.
The embodiment of the present invention is by the way, for dissimilar user (high subsidy user and low subsidy user), different strategies is taked to determine the preferential information that user is currently corresponding, achieve and determine different preferential dynamics for different users, so that the fund utilization rate of whole platform is improved.
At step 104, it is determined that when user treats that the preferential preferential amount of money is greater than Second Threshold, preferential information is sent to terminal, so that the preferential information of terminal demonstration. When determining that user treats that the preferential preferential amount of money is less than or equal to Second Threshold, send preferential information and instruction message to described terminal; Wherein, indicate message to be used to indicate terminal and do not show preferential information. Specifically, Second Threshold can be determined according to practical situation by those skilled in the art, such as, Second Threshold can be defined as 0, even determines that user is when the preferential preferential amount of money is 0, it is not necessary to show this preferential information in terminal.
In the above embodiment of the present invention, receive the login request message that terminal sends; Described login request message comprises the identification information of user; Identification information according to described user, obtains the History Order information of described user; The order valency of the History Order of user described in the History Order information of described user and the preferential amount of money of use;The order valency of the History Order according to described user and the preferential amount of money of use, it is determined that the preferential information that described user is corresponding; User described in described preferential information treats preferential threshold price and treats the preferential amount of money; When determining that described preferential information conforms is pre-conditioned, described preferential information is sent to terminal, so that preferential information described in described terminal demonstration. The embodiment of the present invention is from the angle of user, History Order information according to user, the preferential degree that prediction user can accept, and then determine corresponding preferential information, so that the preferential information determined for user more meets the demand of the user using this user, and the fund utilization rate making whole platform is improved.
For aforesaid method flow process, the embodiment of the present invention also provides a kind of knowledge to determine the device of preferential information, and the particular content of this device can be implemented with reference to aforesaid method.
The structural representation of a kind of device determining preferential information that Fig. 2 provides for the embodiment of the present invention, as shown in Figure 2, this device comprises:
Receiver module 201, for receiving the login request message that terminal sends; Described login request message comprises the identification information of the user corresponding with described terminal;
Acquisition module 202, for the identification information according to described user, obtains the History Order information of described user; The order valency of the History Order of user described in the History Order information of described user and the preferential amount of money of use;
Determination module 203, for the order valency of the History Order according to described user and the preferential amount of money of use, it is determined that the preferential information that described user is currently corresponding; User described in the preferential information of described current correspondence treats preferential threshold price and treats the preferential amount of money;
Sending module 204, when pre-conditioned for determining the preferential information conforms of described current correspondence, is sent to terminal by the preferential information of described current correspondence, so that current corresponding preferential information described in described terminal demonstration.
Goodly, described determination module 203 specifically for:
The order valency of the History Order according to described user or according to the order valency of History Order of described user and the preferential amount of money of use, it is determined that described user treats preferential threshold price;
The order valency of the History Order according to described user and the preferential amount of money of use, and described in treat preferential threshold price, it is determined that described user treats the preferential amount of money.
Goodly, described login request message comprises the current location information of described user;
Described determination module 203 specifically for:
The positional information of each History Order according to described user, is divided into the first to N order set by each History Order; The corresponding positional information of each order set;
Determine, from described N number of order set, the order set mated mutually with described current location information according to described current location information;
According to the order valency of History Order in the order set that described phase is mated and the preferential amount of money of use, it is determined that the preferential information that described terminal is currently corresponding.
Goodly, described determination module 203 specifically for:
The order valency of the History Order according to described user and the preferential amount of money of use, it is determined that when described user is high subsidy user, obtains described user and treat preferential threshold price and the preferential amount of money; Described treat that preferential threshold price uses preferential threshold price higher than described user the last time; Or, described in treat the preferential amount of money lower than described user the last time use the preferential amount of money; Described height subsidy user refers to the user that subsidy dynamics in described History Order is greater than the History Order proportion of the first threshold value and is greater than 50%;
The subsidy dynamics of described History Order obtains by following formula:
Kj=Mj/Nj
Wherein, K is the subsidy dynamics of jth History Order; M is the preferential amount of money that jth History Order uses; N is the order valency of jth History Order.
Goodly, described sending module 204 specifically for:
When determining that described user treats that the preferential preferential amount of money is greater than Second Threshold, described preferential information is sent to terminal.
It can be seen from the above: in the above embodiment of the present invention, receives the login request message that terminal sends; Described login request message comprises the identification information of user; Identification information according to described user, obtains the History Order information of described user; The order valency of the History Order of user described in the History Order information of described user and the preferential amount of money of use; The order valency of the History Order according to described user and the preferential amount of money of use, it is determined that the preferential information that described user is corresponding; User described in described preferential information treats preferential threshold price and treats the preferential amount of money; When determining that described preferential information conforms is pre-conditioned, described preferential information is sent to terminal, so that preferential information described in described terminal demonstration. The embodiment of the present invention is from the angle of user, History Order information according to user, the preferential degree that prediction user can accept, and then determine corresponding preferential information, so that the preferential information determined for user more meets the demand of the user using this user, and the fund utilization rate making whole platform is improved.
Those skilled in the art are it should be appreciated that embodiments of the invention can be provided as method or computer program. Therefore, the present invention can adopt the form of complete hardware embodiment, completely software implementation or the embodiment in conjunction with software and hardware aspect. And, the present invention can adopt the form at one or more upper computer program implemented of computer-usable storage medium (including but not limited to multiple head unit, CD-ROM, optical memory etc.) wherein including computer usable program code.
The present invention is that schema and/or skeleton diagram with reference to method according to embodiments of the present invention, equipment (system) and computer program describe. Should understand can by the combination of the flow process in each flow process in computer program instructions flowchart and/or skeleton diagram and/or square frame and schema and/or skeleton diagram and/or square frame. These computer program instructions can be provided to the treater of multi-purpose computer, special purpose computer, Embedded Processor or other programmable data processing device to produce a machine so that the instruction performed by the treater of computer or other programmable data processing device is produced for realizing the device of function specified in schema flow process or multiple flow process and/or skeleton diagram square frame or multiple square frame.
These computer program instructions also can be stored in and can guide in computer-readable memory that computer or other programmable data processing device work in a specific way, making the instruction that is stored in this computer-readable memory produce the manufacture comprising instruction device, this instruction device realizes the function specified in schema flow process or multiple flow process and/or skeleton diagram square frame or multiple square frame.
These computer program instructions also can be loaded in computer or other programmable data processing device, make on computer or other programmable devices, to perform a series of operation steps to produce computer implemented process, thus the instruction performed on computer or other programmable devices is provided for realizing the step of the function specified in schema flow process or multiple flow process and/or skeleton diagram square frame or multiple square frame.
Although having described the preferred embodiments of the present invention, but those skilled in the art once the substantially creative concept of cicada, then these embodiments can be made other change and amendment. Therefore, it is intended that the appended claims shall be construed comprise preferred embodiment and fall into all changes and the amendment of the scope of the invention.
Obviously, the present invention can be carried out various change and modification and not depart from the spirit and scope of the present invention by the technician of this area. Like this, if these amendments of the present invention and modification belong within the scope of the claims in the present invention and equivalent technologies thereof, then the present invention also is intended to comprise these change and modification.
Claims (10)
1. determine the method for preferential information for one kind, it is characterised in that, the method comprises:
Receive the login request message that terminal sends; Described login request message comprises the identification information of the user corresponding with described terminal;
Identification information according to described user, obtains the History Order information of described user; The order valency of the History Order of user described in the History Order information of described user and the preferential amount of money of use;
The order valency of the History Order according to described user and the preferential amount of money of use, it is determined that the preferential information that described user is currently corresponding; User described in the preferential information of described current correspondence treats preferential threshold price and treats the preferential amount of money;
When determining that the preferential information conforms of described current correspondence is pre-conditioned, the preferential information of described current correspondence is sent to terminal, so that current corresponding preferential information described in described terminal demonstration.
2. the method for claim 1, it is characterised in that, the order valency of the described History Order according to described user and the preferential amount of money of use, it is determined that the preferential information that described user is currently corresponding, comprising:
The order valency of the History Order according to described user or according to the order valency of History Order of described user and the preferential amount of money of use, it is determined that described user treats preferential threshold price;
The order valency of the History Order according to described user and the preferential amount of money of use, and described in treat preferential threshold price, it is determined that described user treats the preferential amount of money.
3. the method for claim 1, it is characterised in that, described login request message comprises the current location information of described terminal;
The order valency of the described History Order according to described user and the preferential amount of money of use, it is determined that the preferential information that described user is currently corresponding, comprising:
The positional information of each History Order according to described user, is divided into the first to N order set by each History Order; The corresponding positional information of each order set;
Determine, from described N number of order set, the order set mated mutually with described current location information according to described current location information;
According to the order valency of History Order in the order set that described phase is mated and the preferential amount of money of use, it is determined that the preferential information that described user is currently corresponding.
4. the method for claim 1, it is characterised in that, described determine the preferential information that described user is corresponding, comprising:
The order valency of the History Order according to described user and the preferential amount of money of use, it is determined that when described user is high subsidy user, obtain described user and treat preferential threshold price and treat the preferential amount of money; Described treat that preferential threshold price uses preferential threshold price higher than described user the last time; Or, described in treat the preferential amount of money lower than described user the last time use the preferential amount of money; Described height subsidy user refers to the user that subsidy dynamics in described History Order is greater than the History Order proportion of the first threshold value and is greater than 50%;
The subsidy dynamics of described History Order obtains by following formula:
Kj=Mj/Nj
Wherein, K is the subsidy dynamics of jth History Order; M is the preferential amount of money that jth History Order uses; N is the order valency of jth History Order.
5. the method for claim 1, it is characterised in that, described when determining that the preferential information conforms of described current correspondence is pre-conditioned, described preferential information is sent to described terminal, comprising:
When determining that described user treats that the preferential preferential amount of money is greater than Second Threshold, the preferential information of described current correspondence is sent to described terminal.
6. determine the device of preferential information for one kind, it is characterised in that, this device comprises:
Receiver module, for receiving the login request message that terminal sends; Described login request message comprises the identification information of the user corresponding with described terminal;
Acquisition module, for the identification information according to described user, obtains the History Order information of described user; The order valency of the History Order of user described in the History Order information of described user and the preferential amount of money of use;
Determination module, for the order valency of the History Order according to described user and the preferential amount of money of use, it is determined that the preferential information that described user is currently corresponding; User described in the preferential information of described current correspondence treats preferential threshold price and treats the preferential amount of money;
Sending module, when pre-conditioned for determining the preferential information conforms of described current correspondence, is sent to terminal by the preferential information of described current correspondence, so that current corresponding preferential information described in described terminal demonstration.
7. device as claimed in claim 6, it is characterised in that, described determination module specifically for:
The order valency of the History Order according to described user or according to the order valency of History Order of described user and the preferential amount of money of use, it is determined that described user treats preferential threshold price;
The order valency of the History Order according to described user and the preferential amount of money of use, and described in treat preferential threshold price, it is determined that described user treats the preferential amount of money.
8. device as claimed in claim 6, it is characterised in that, described login request message comprises the current location information of described terminal;
Described determination module specifically for:
The positional information of each History Order according to described user, is divided into the first to N order set by each History Order; The corresponding positional information of each order set;
Determine, from described N number of order set, the order set mated mutually with described current location information according to described current location information;
According to the order valency of History Order in the order set that described phase is mated and the preferential amount of money of use, it is determined that the preferential information that described user is currently corresponding.
9. device as claimed in claim 6, it is characterised in that, described determination module specifically for:
The order valency of the History Order according to described user and the preferential amount of money of use, it is determined that when described user is high subsidy user, obtain described user and treat preferential threshold price and treat the preferential amount of money; Described treat that preferential threshold price uses preferential threshold price higher than described user the last time; Or, described in treat the preferential amount of money lower than described user the last time use the preferential amount of money; Described height subsidy user refers to the user that subsidy dynamics in described History Order is greater than the History Order proportion of the first threshold value and is greater than 50%;
The subsidy dynamics of described History Order obtains by following formula:
Kj=Mj/Nj
Wherein, K is the subsidy dynamics of jth History Order;M is the preferential amount of money that jth History Order uses; N is the order valency of jth History Order.
10. device as claimed in claim 6, it is characterised in that, described sending module specifically for:
When determining that described user treats that the preferential preferential amount of money is greater than Second Threshold, the preferential information of described current correspondence is sent to described terminal.
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| CN201511017094.4A CN105678568A (en) | 2015-12-29 | 2015-12-29 | Method and apparatus for determining preferential information |
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| CN201511017094.4A CN105678568A (en) | 2015-12-29 | 2015-12-29 | Method and apparatus for determining preferential information |
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