CN108694610A

CN108694610A - Discount coupon threshold coverage computational methods and device

Info

Publication number: CN108694610A
Application number: CN201810456370.4A
Authority: CN
Inventors: 罗晗
Original assignee: Word Of Mouth (beijing) Network Technology Co Ltd
Current assignee: Word Of Mouth (beijing) Network Technology Co Ltd
Priority date: 2018-05-14
Filing date: 2018-05-14
Publication date: 2018-10-23

Abstract

This application discloses a kind of discount coupon threshold coverage computational methods, including:According to the discount coupon threshold configuring request that client is submitted, obtains the client and correspond to the History Order data of shops's class of shops now;According to the order favor information and the order amount of money for including in the History Order data, calculates and hold the distribution of certificate rate under the order amount of money dimension;The discount coupon threshold coverage of the determining shops's class of certificate rate distribution now is held based on described;Based on the discount coupon threshold coverage the corresponding feedback message of the configuring request is sent to the client.The discount coupon threshold coverage that the discount coupon threshold coverage computational methods pass through calculating shops, foundation is provided for the discount coupon configuration of shops, the discount coupon of shops is set to configure and can be optimal, to be consumed to attract the user group in discount coupon threshold coverage to be promoted, the final business revenue for promoting shops.

Description

Discount coupon threshold coverage computational methods and device

Technical field

This application involves data analysis technique fields, and in particular to a kind of discount coupon threshold coverage computational methods.This Apply while being related to a kind of discount coupon threshold coverage computing device, a kind of client-based discount coupon threshold coverage Computational methods and device and two kinds of electronic equipments.

Background technology

With the continuous development of Internet technology, many services Internet-based are come into being, by taking food and beverage sevice as an example, In order to help food and drink shops to market, often according to food and drink shops shops's number of deals that service platform transaction generates on line According in combination with the catering industry knowledge that online service platform is abundant, for the suitable marketing activity of food and drink shops recommendation, such as mouth Upright stone tablet platform, in the category information of the abundant each classification of catering industry of the transaction data and public praise platform of public praise, is according to trade company Food and drink shops configures discount coupon, to attract more user groups to participate in consumption.

And for food and drink shops, the purpose that marketing activity is carried out by configuring discount coupon is to attract original consumption Ability is slightly less than the user group of discount coupon threshold, makes these user groups and is used because the attraction of discount coupon promotes some consumption Fall discount coupon, to promote the business revenue of food and drink shops.

Currently, how many user groups can be attracted to promote consumption discount coupon, and because the setting of discount coupon threshold and Keep the cognition that user group promotes consumption on the low side, configuration exists although food and drink shops largely recognizes discount coupon threshold Deviation may influence the consumption of user group, and then influence the marketing effectiveness of food and drink shops, but can not learn specific influence. Due at present can not on discount coupon threshold configure influence user group carry out accurate evaluation, configure discount coupon when It waits, it is difficult to which discount coupon configuration is made to obtain optimal effect, marketing activity is carried out by configuring discount coupon so as to cause food and drink shops Effect do not reach be expected.

Invention content

The application provides a kind of discount coupon threshold coverage computational methods, to solve defect of the existing technology.This Apply while being related to a kind of discount coupon threshold coverage computing device, a kind of client-based discount coupon threshold coverage Computational methods and device and two kinds of electronic equipments.

The application provides a kind of discount coupon threshold coverage computational methods, including:

According to the discount coupon threshold configuring request that client is submitted, obtains the client and correspond to shops's class of shops now History Order data;

According to the order favor information and the order amount of money for including in the History Order data, the order amount of money dimension is calculated The distribution of certificate rate is held under degree;

The discount coupon threshold coverage of the determining shops's class of certificate rate distribution now is held based on described;

Based on the discount coupon threshold coverage the corresponding feedback message of the configuring request is sent to the client.

Optionally, described according to the order favor information for including in the History Order data and the order amount of money, calculate institute It states and holds the distribution of certificate rate under order amount of money dimension, realize in the following way:

According to the order favor information and the order amount of money for including in the History Order data, the unit of account order amount of money Hold certificate rate;

According to the order amount of money and the correspondence for holding certificate rate, certificate rate is held described in calculating and is tieed up in the order amount of money The distribution of certificate rate is held under degree.

Optionally, described to hold certificate rate, refer to holding the certificate of holding that discount coupon is not checked and write off not check and write off order numbers, certificate is held not with described It checks and writes off order numbers and does not hold the ratio without certificate order numbers sum of the two of discount coupon.

Optionally, the influence upper limit value of the discount coupon threshold coverage, with the preferential arched door or gate of shops's class now The numerical value of sill is equal.

Optionally, the discount coupon threshold of shops's class now, determines in the following way:

According to the order numbers and the order amount of money for including in the History Order data, the pen list of shops's class now is calculated Valence;

According to the discount rate of pen unit price and shops's class discount coupon now, determine that shops's class meets now The discount coupon threshold of the discount coupon use condition;Wherein, the discount coupon threshold is more than or equal to pen unit price and institute State the ratio of discount rate.

Optionally, limit value under the influence of the discount coupon threshold coverage refers to that described hold is held described in the distribution of certificate rate The nearest corresponding order amount of money of inflection point of upper limit value is influenced on the change curve of certificate rate described in distance.

Optionally, which is characterized in that the discount coupon threshold configuring request submitted according to client obtains the client After the History Order data step of shops's class of the corresponding shops in end now executes, and described wrapped according in the History Order data The order favor information and the order amount of money contained, calculate under the order amount of money dimension hold certificate rate distribution step execute before, execute Following operation:

Count the order number in the History Order data and the discount coupon granting in the order favor information Number;

Judge that the discount coupon provides whether number is more than or equal to benchmark granting number, if so, judging reference period Whether interior order number is more than or equal to benchmark order number, if so, executing next step.

Optionally, if whether the order number judged in reference period is more than or equal to benchmark order number The judging result of step be it is yes, and described according to the order favor information for including in the History Order data and the order amount of money, Before calculating holding under the order amount of money dimension certificate rate distribution step executing, following operation is executed:

Judge whether the order amount of money of shops's order in History Order data is less than the discount coupon threshold, if so, by institute Shops's order is stated to be added for calculating in the order set for holding the distribution of certificate rate;If it is not, shops's order is ordered from described It is rejected in single set.

The application also provides a kind of discount coupon threshold coverage computing device, including:

History Order data capture unit, for the discount coupon threshold configuring request submitted according to client, described in acquisition Client corresponds to the History Order data of shops's class of shops now;

Certificate rate distribution computing unit is held, for according to the order favor information and order for including in the History Order data The amount of money calculates and holds the distribution of certificate rate under the order amount of money dimension;

Coverage determination unit, for holding the discount coupon threshold of the determining shops's class of certificate rate distribution now based on described Coverage;

Feedback message transmission unit is matched for being based on the discount coupon threshold coverage to described in client transmission Set the corresponding feedback message of request.

The application also provides a kind of client-based discount coupon threshold coverage computational methods, including:

It detects that preset discount coupon threshold configuration control is triggered, discount coupon threshold configuring request is submitted to server-side;

Receive the corresponding feedback message of the configuring request that the server-side is sent;What is carried in the feedback message works as Now discount coupon threshold coverage is determined shops's class of preceding shops based on the certificate rate distribution of holding under order amount of money dimension;

According to the discount coupon threshold of shops's class of the coverage determination based on the discount coupon threshold now, to institute Shops is stated to be configured in the discount coupon of shops's class now.

Optionally, after the corresponding feedback message step of the configuring request for receiving the server-side transmission executes, And shops's class discount coupon threshold now that the basis is determined based on the coverage of the discount coupon threshold, to described Shops executes following operation before the discount coupon of shops's class now carries out configuration step execution:

According to the influence upper limit value of the discount coupon threshold coverage carried in the feedback message and influence lower limit Value, calculates the influence span of the discount coupon threshold coverage;

The influence span of the discount coupon threshold coverage is compared, determining influences the maximum targeted advantages of span Arched door or gate sill coverage.

According to the order numbers and the order amount of money for including in History Order data, the pen unit price of shops's class now is calculated;

Optionally, the preferential arched door or gate according to shops's class of the coverage determination based on the discount coupon threshold now Sill configure the shops in the discount coupon of shops's class now, realize in the following way:

The influence upper limit value of the mark discount coupon threshold coverage is determined as the preferential arched door or gate of shops's class now Sill;

According to the discount coupon threshold and the discount rate, the shops is carried out in the discount coupon of shops's class now Configuration.

The application also provides a kind of client-based discount coupon threshold coverage computing device, including:

Configuring request submits unit, for detecting that preset discount coupon threshold configuration control is triggered, is carried to server-side Hand over discount coupon threshold configuring request;

Feedback message receiving unit, the corresponding feedback message of the configuring request sent for receiving the server-side; Now discount coupon threshold coverage is based under the order amount of money dimension shops's class of the current shops carried in the feedback message Hold certificate rate distribution determine;

Discount coupon threshold dispensing unit, the shops for being determined according to the coverage based on the discount coupon threshold The discount coupon threshold of class now configures the shops in the discount coupon of shops's class now.

The application also provides a kind of electronic equipment, including:

Memory and processor;

For the memory for storing computer executable instructions, the processor is executable for executing the computer Instruction:

In addition the application provides a kind of electronic equipment, including:

Memory and processor;

The discount coupon threshold coverage computational methods provided by the present application, including:It is submitted according to client preferential Arched door or gate sill configuring request obtains the client and corresponds to the History Order data of shops's class of shops now;According to the history The order favor information and the order amount of money for including in order data calculate and hold the distribution of certificate rate under the order amount of money dimension;Base The discount coupon threshold coverage of the determining shops's class of certificate rate distribution now is held in described;It is influenced based on the discount coupon threshold Range sends the corresponding feedback message of the configuring request to the client.

The discount coupon threshold coverage computational methods, the discount coupon threshold of shops is corresponded in calculating client influences model During enclosing, calculates to obtain by the History Order data of shops's class of the shops now and hold certificate under order amount of money dimension Rate is distributed, and holding under the order amount of money dimension determines shops's class of the shops now preferential on the basis of the distribution of certificate rate Arched door or gate sill coverage provides foundation for the discount coupon configuration of shops, the discount coupon of shops is made to configure and can be optimal, to To attract the user group in discount coupon threshold coverage to promote consumption, the final business revenue for promoting shops.

Description of the drawings

Attached drawing 1 is a kind of process chart of discount coupon threshold coverage computational methods embodiment provided by the present application;

Attached drawing 2 is the schematic diagram that the distribution of certificate rate is held under a kind of order amount of money dimension provided by the present application;

Attached drawing 3 is a kind of schematic diagram of discount coupon threshold coverage computing device embodiment provided by the present application;

Attached drawing 4 is a kind of client-based discount coupon threshold coverage computational methods embodiment provided by the present application Process chart;

Attached drawing 5 is a kind of client-based discount coupon threshold coverage computing device embodiment provided by the present application Schematic diagram;

Attached drawing 6 is the schematic diagram of a kind of electronic equipment provided by the present application;

Attached drawing 7 is the schematic diagram of another electronic equipment provided by the present application.

Specific implementation mode

Many details are elaborated in the following description in order to fully understand the application.But the application can be with Much implement different from other modes described here, those skilled in the art can be without prejudice to the application intension the case where Under do similar popularization, therefore the application is not limited by following public specific implementation.

The application provides a kind of discount coupon threshold coverage computational methods, and the application also provides a kind of discount coupon threshold shadow Ring range computation device, a kind of client-based discount coupon threshold coverage computational methods and device and two kinds of electricity Sub- equipment.It is described in detail one by one below in conjunction with the attached drawing of embodiment provided by the present application, and to each of method Step illustrates.

A kind of discount coupon threshold coverage computational methods embodiment provided by the present application is as follows:

With reference to attached drawing 1, it illustrates a kind of discount coupon threshold coverage computational methods embodiments provided by the present application Process chart, with reference to attached drawing 2, it illustrates the signals that the distribution of certificate rate is held under a kind of order amount of money dimension provided by the present application Figure.

Step S101 obtains the client and corresponds to shops according to the discount coupon threshold configuring request that client is submitted The History Order data of shops's class now.

Currently, service for life class is widely used and is used by a user, by the recommendation of service for life class, user would know that all kinds of Essential information, service evaluation, shops's environmental evaluation etc. in associated gate of living shop, and the service for life class application can be used to be propped up It pays.It is especially to disappear in the characteristics of service industries such as food and drink, hotel, Entertainment, beauty, massage, sport and body-building, this kind of industry It is more frequent to take number, therefore, for the shops of this kind of industry, is attracted by providing this marketing activity of discount coupon more User, which participates in consumption, becomes the important marketing methods that shops promotes business revenue, and among these, how to determine the discount coupon threshold of shops Coverage, and on this basis further configuration more preferably discount coupon threshold be just particularly important, which dictates that shops User whether can promote consumption because of the attraction of discount coupon and discount coupon of using up, therefore also become the business revenue for promoting shops It is crucial.

The embodiment of the present application is calculated by taking catering industry as an example by the discount coupon threshold coverage provided by the present application Method is determining the preferential of food and drink shops the discount coupon threshold coverage of food and drink shops under catering industry is calculated and determined On the basis of arched door or gate sill coverage, carries out discount coupon configuration for food and drink shops and foundation is provided, to make discount coupon configuration that can reach To optimal, play and attract user to participate in consumption and promote the purpose of food and drink shops business revenue.

It should be noted that in addition to catering industry provided in this embodiment, the discount coupon threshold coverage calculates Method can also be implemented in the service industry of other except catering industry, for example hotel, Entertainment, beauty, massage, movement are strong Shen Deng service industries equally exist for the shops of these service industries by providing discount coupon and configuring preferential arched door or gate Sill come attract user participate in consumption, to promote the purpose of shops's business revenue, with reference to the discount coupon threshold shadow provided by the present application Range computation embodiment of the method is rung, is no longer repeated one by one herein.

The discount coupon threshold coverage computational methods provided by the present application are based on server-side realization, the institute of following offers Client-based discount coupon threshold coverage computational methods are stated, client (the corresponding client of shops, it will be appreciated that be is based on Shops end) it realizes, pass through the mutual cooperation of the two, the common discount coupon threshold shadow for realizing food and drink shops during specific implementation The calculating process of range is rung, and carries out the behaviour of discount coupon threshold configuration on the basis of the discount coupon threshold coverage Make.

Shops's classification of shops described in the embodiment of the present application refers to the classification of the service industry belonging to the shops, shops Classification is the label that service industry classifies, for example, in food service industry shops's classification of food and drink shops include chafing dish, it is fast Meal, Chinese meal and western-style food etc..For a shops, shops's classification of the shops uniquely determines.Certainly, If for a food and drink shops, if there are multiple shops's classifications for the food and drink shops, for example certain food and drink shops passes through simultaneously Chinese meal and western-style food are sought, correspondingly, there are two shops's classifications of the food and drink shops:Chinese meal classification and western-style food classification, in such case Under, if discount coupon is to correspond to Chinese meal classification and western-style food classification respectively, calculated now in Liang Ge shops class respectively corresponding Discount coupon threshold coverage;But if the discount coupon of the food and drink shops is that the whole audience is general, i.e.,:Discount coupon is to Chinese meal class Mesh and western-style food classification are applicable in, and faced with this situation, shops's classification of the food and drink shops should be understood as the institute of the food and drink shops There is shops's class destination aggregation (mda), regards Chinese meal classification and western-style food classification as shops's classification to calculate corresponding discount coupon threshold Coverage.

In the specific implementation, food and drink shops carry out provide discount coupon attract user group participate in consume this marketing activity During, submit discount coupon threshold configuring request, server-side receiving to server-side by the shops end of food and drink shops first After the discount coupon threshold configuring request submitted to shops end, the History Order number of shops's class of current food and drink shops now is obtained According to that is,:It obtains and the shops end of discount coupon threshold configuring request is submitted to correspond to the History Order number of shops's class of food and drink shops now According to.Specifically, including the phase of shops's order in the food and drink shops at least one period in the past in the History Order data Data are closed, for example order number, the order amount of money and order favor information, order favor information specifically refer to which kind of the order belongs to Order:The certificate of holding for holding that discount coupon do not check and write off does not check and write off order, holds the certificate of holding that discount coupon has been checked and write off and checked and write off order, or Do not hold discount coupon without certificate order.

In order to ensure food and drink shops carries out the confidence level of marketing activity, it is necessary first to ensure to carry out the history of the marketing activity The confidence level of order data, only selectively History Order data are fully credible, have enough statistical significances, in the history The confidence level of the marketing activity carried out on the basis of order data can be guaranteed.In the embodiment of the present application, it is preferred to use As under type screens the marketing activity of food and drink shops:The order number in the History Order data is counted first, with And the discount coupon in the order favor information provides number, then judges that the discount coupon provides whether number is more than or equal to base Standard provides number, for example, in the marketing activity of certain food and drink shops, discount coupon is suitable for the whole audience shops class in the food and drink shops Mesh carries out marketing activity and cannot be less than 50 in the discount coupon number (i.e. discount coupon provides number) of whole audience granting.

1) if the discount coupon number provided is more than or equal to 50, the order in reference period is further judged Whether number is more than or equal to benchmark order number, for example, the premise that the food and drink shops carries out marketing activity is 30 days in the past Interior order number/transaction stroke count is not less than 100;If (a) the order number in 30 days is more than or equal to 100 in the past Pen then shows that the History Order data that the food and drink shops currently accumulates meet the condition for carrying out marketing acquisition;If (b) past 30 Order number in it is less than 100, then shows that the History Order data that the food and drink shops currently adds up are not enough, can wait until Food and drink shops order number in previous 30 days reaches or beyond 100 when carries out marketing activity again.

2) if it is not, then showing that the History Order data that the food and drink shops currently adds up are not enough, the food and drink door can be waited until The user group in shop is sufficiently large, when carrying out marketing activity the discount coupon number of whole audience granting reach or beyond 50 when again into Row marketing activity.

As described above, the computational methods of the discount coupon threshold coverage provided by the embodiments of the present application, it is intended to attract Consuming capacity is slightly less than the user group of discount coupon threshold, make these user groups because discount coupon attraction promoted the amount of consumption from And discount coupon of using up, i.e.,:The order amount of money reaches or exceeds discount coupon threshold, and the order amount of money is more than or equal to preferential The order of arched door or gate sill can be settled accounts, it is seen that preferential arched door or gate using discount coupon naturally if holding discount coupon when being settled accounts Influence of the sill to this certain customers group has received attraction effect, and the purpose that food and drink shops carries out marketing activity is to attract to disappear Expense volume promotes consumption to reach the use condition of discount coupon less than the user group of discount coupon threshold, therefore is analyzing preferential arched door or gate Sill coverage no longer needs to analyze this certain customers group.

In the embodiment of the present application, the History Order data by carrying out marketing activity use to food and drink shops are filtered, The confidence level and statistical significance for further promoting History Order data, to make the marketing activity carried out on this basis just have Higher representativeness.Preferably, abundant believable data are filtered out from the History Order data in the following way, are judged Whether the order amount of money of shops's order is less than the discount coupon threshold in History Order data, if so, shops's order is added Enter for calculating in the order set for holding the distribution of certificate rate;If it is not, shops's order is rejected from the order set.

Step S102, according to the order favor information and the order amount of money for including in the History Order data, described in calculating The distribution of certificate rate is held under order amount of money dimension.

The discount coupon threshold configuring request that above-mentioned steps S101 is submitted according to shops end obtains the shops end and corresponds to The History Order data of shops's class of food and drink shops now, the History Order number for the food and drink shops that this step basis is got According to, by calculate obtain under order amount of money dimension hold certificate rate distribution.

In a kind of preferred embodiment provided by the embodiments of the present application, the order amount of money dimension is calculated in the following way Under hold certificate rate distribution:It is ordered according to the order favor information and the order amount of money, unit of account that include in the History Order data Single amount of money holds certificate rate, wherein and it is described to hold certificate rate, refer to holding certificate and not checking and writing off order numbers and the certificate of holding not checking and writing off order numbers and institute State the ratio of no certificate order numbers sum of the two, it is seen then that it is described hold certificate rate characterization be to hold in the user group of food and drink shops The user of discount coupon but not up to discount coupon threshold ratio shared in the user of all unused discount coupons.It is obtained by calculating Under the unit order amount of money hold certificate rate after, and according to the order amount of money and the correspondence for holding both certificate rates, calculating The certificate rate of holding holds the distribution of certificate rate under the order amount of money dimension.

For example, according to certain order of the food and drink shops within past 30 days, in these orders, order amount of money minimum is x₁, order amount of money maximum be no more than the food and drink shops discount coupon threshold x (the order amount of money beyond discount coupon threshold order by Filter out), then calculate x₁Certificate rate is held to each order amount of money (the unit amount of money) between discount coupon threshold x, i.e.,:Each order gold The corresponding certificate of holding of volume does not check and write off order numbers and the ratio held certificate and do not check and write off order numbers and the no certificate order numbers sum of the two. For example the food and drink shops, in the order within past 30 days, the order amount of money is that 36 yuan of total orders are 7500, wherein holding It is 5625 that certificate, which does not check and write off order numbers, and no certificate order numbers are 1875, and the certificate rate of holding when the order amount of money is 36 yuan is 5625/ (5625+1875)=75%.Calculate the unit amount of money hold certificate rate after, according to the order amount of money and the correspondence for holding certificate rate, with It is that certificate rate distribution map is held in ordinate drafting that the order amount of money, which is abscissa, holds certificate rate, i.e.,:Hold certificate rate holding under order amount of money dimension Certificate rate distribution map, as shown in Fig. 2.

In fig. 2, it is seen that hold certificate rate and be in (x in the order amount of money₁, θ x) in range when stablize relatively, show the order amount of money User group in this range is influenced not to be very big by discount coupon threshold, and the situation of actual capabilities is only seldom to use It is consumed and discount coupon of using up because of the attraction of discount coupon threshold even without user at family.And hold certificate rate the order amount of money be in (θ x, Decline when x) in range and show that the order amount of money is in the user group of this range and is influenced by discount coupon threshold quickly, Due to discount coupon threshold attraction promoted consumption and discount coupon is fallen in use.Also, the order amount of money holds certificate closer to discount coupon threshold Rate decline is faster, shows that, closer to discount coupon threshold, the sucking action of discount coupon threshold is more apparent.

Step S103 holds the discount coupon threshold coverage of the determining shops's class of certificate rate distribution now based on described.

Above-mentioned steps S102 is obtained by calculating and is held the distribution of certificate rate, this step basis under food and drink shops order amount of money dimension The discount coupon threshold coverage of the shops's class for holding certificate rate distribution determining food and drink shops now, the discount coupon threshold influence Range, which specifically includes, influences upper limit value and influence lower limiting value.

As described above, the purpose that food and drink shops carries out marketing activity is the user group for attracting the amount of consumption to be less than discount coupon threshold To reach the use condition of discount coupon, i.e., body promotes consumption:Make user group promoted consume after the order amount of money be more than or Equal to discount coupon threshold, it can be seen that, the influence upper limit value of the discount coupon threshold coverage not should be above food and drink shops Discount coupon threshold, it is preferred that the influence upper limit value of discount coupon threshold coverage described in the embodiment of the present application and food and drink shops Discount coupon threshold numerically equal.

In a kind of preferred embodiment provided by the embodiments of the present application, any one discount coupon of shops's class now of food and drink shops Threshold is calculated in the following way:According to the order numbers and the order amount of money for including in the History Order data of food and drink shops, Calculate the pen unit price of food and drink shops now in shops's class, pen list of the food and drink shops obtained according to calculating in shops's class now Valence, and in the discount rate of shops's class now, used to determine that food and drink shops meets the discount coupon now in shops's class The discount coupon threshold of condition.And among these, in order to avoid marketing activity reduces the mapping of food and drink shops, it is therefore desirable to preferential The configuration of arched door or gate sill is constrained:Discount coupon threshold should be more than or equal to the ratio of the pen unit price and the discount rate, I.e.:The order amount of money of food and drink shops should be not less than the food and drink shops in the real trade amount of money settled accounts using discount coupon Pen unit price.

It uses the example above to the description for holding certificate rate distribution map for holding certificate rate under order amount of money dimension:Certificate rate is held in order The amount of money is in (x₁, θ x) in range when stablize relatively, show that the order amount of money is in the user group of this range by discount coupon The influence of threshold is little;And hold certificate rate and decline when the order amount of money is in (θ x, x) range quickly, show at the order amount of money It is influenced by discount coupon threshold in the user group of this range, and bigger by being influenced closer to discount coupon threshold. It can be seen that can by hold the θ x in certificate rate distribution map be considered discount coupon threshold influence an inflection point, the order amount of money be less than θ x User group do not influenced by discount coupon threshold, and the order amount of money more than or equal to θ x user group by preferential The attraction of arched door or gate sill, it is possible to conscious promotion consumption is to use discount coupon under this sucking action.

Preferably, it in the embodiment of the present application, is held described on the change curve for holding certificate rate in certificate rate distribution map described in distance Influence the nearest corresponding order amount of money of an inflection point of upper limit value, the lower limit of the discount coupon threshold coverage as food and drink shops Value.

Step S104, it is corresponding to the client transmission configuring request based on the discount coupon threshold coverage Feedback message.

Above-mentioned steps S101 to step S103 completes shops's class of food and drink shops discount coupon threshold coverage now It influences upper limit value and influences the calculating of lower limiting value, in this step, according to the influence upper limit value of the discount coupon threshold coverage With influence lower limiting value the configuring request pair is sent to the shops end for the configuring request that the shops end is sent The feedback message answered.

It in practical applications, can be by server-side according to the influence upper limit value of the discount coupon threshold coverage of food and drink shops It will be described by the feedback message to determine that food and drink shops carries out the discount coupon threshold in marketing activity with influence lower limiting value Discount coupon is sent to shops end and carries out corresponding configuration.In addition to this it is possible to will be described by the feedback message by server-side The influence upper limit value and influence lower limiting value of discount coupon threshold coverage are sent to shops end, by shops end according to food and drink shops The influence upper limit value and influence lower limiting value of discount coupon threshold coverage, to determine that it is preferential in marketing activity that food and drink shops carries out Arched door or gate sill, the discount coupon to market to the food and drink shops configure.

In conclusion the discount coupon threshold coverage computational methods provided by the embodiments of the present application, are calculating food and drink During the discount coupon threshold coverage of shops, obtained by the History Order data calculating of shops's class of food and drink shops now It obtains and holds the distribution of certificate rate under order amount of money dimension, food and drink is determined on the basis of holding the distribution of certificate rate under the order amount of money dimension The discount coupon threshold coverage of shops's class of shops now provides foundation for the discount coupon configuration of food and drink shops, makes food and drink door The discount coupon configuration in shop can be optimal, to be consumed to attract the user group in discount coupon threshold coverage to be promoted, The final business revenue for promoting food and drink shops.

A kind of discount coupon threshold coverage computing device embodiment provided by the present application is as follows:

In the above-described embodiment, a kind of discount coupon threshold coverage computational methods are provided, it is corresponding, this Application additionally provides a kind of discount coupon threshold coverage computing device, illustrates below in conjunction with the accompanying drawings.

With reference to attached drawing 3, it illustrates a kind of discount coupon threshold coverage computing device embodiments provided by the present application Schematic diagram.

Since device embodiment is substantially similar to embodiment of the method, so describing fairly simple, relevant part please join The corresponding explanation of the embodiment of the method for above-mentioned offer is provided.Device embodiment described below is only schematical.

The application provides a kind of discount coupon threshold coverage computing device, including:

History Order data capture unit 301, the discount coupon threshold configuring request for being submitted according to client obtain institute It states client and corresponds to the History Order data of shops's class of shops now;

Hold certificate rate distribution computing unit 302, for according to the order favor information that includes in the History Order data and The order amount of money calculates and holds the distribution of certificate rate under the order amount of money dimension;

Coverage determination unit 303, for holding the discount coupon of the determining shops's class of certificate rate distribution now based on described Threshold coverage;

Feedback message transmission unit 304, for sending institute to the client based on the discount coupon threshold coverage State the corresponding feedback message of configuring request.

Optionally, the certificate rate of holding is distributed computing unit 302, including:

Certificate rate computation subunit is held, for according to order favor information and the order gold for including in the History Order data Volume, the unit of account order amount of money hold certificate rate;

Certificate rate distribution computation subunit is held, for according to the order amount of money and the correspondence for holding certificate rate, calculating The certificate rate of holding holds the distribution of certificate rate under the order amount of money dimension.

Optionally, the discount coupon threshold of shops's class now passes through pen unit price computation subunit and discount coupon threshold meter Operator unit, which calculates, to be obtained;

Wherein, the pen unit price computation subunit, for according to the order numbers that include in the History Order data and ordering Single amount of money calculates the pen unit price of shops's class now;

The discount coupon threshold computations subelement, for according to pen unit price and shops's class discount coupon now Discount rate determines that shops's class meets the discount coupon threshold of the discount coupon use condition now;The discount coupon threshold is big In or equal to the pen unit price and the discount rate ratio.

Optionally, the discount coupon threshold coverage computing device, including:

Data statistics unit, for counting order number and the preferential letter of the order in the History Order data Discount coupon in breath provides number;

Judging unit, for judging that the discount coupon provides whether number is more than or equal to benchmark granting number, if so, sentencing Whether the order number in disconnected reference period is more than or equal to benchmark order number, if so, holding the distribution of certificate rate described in operation Computing unit 302.

Optionally, the discount coupon threshold coverage computing device, including:

Order amount of money judging unit, for judging it is described whether the order amount of money of shops's order in History Order data is less than Discount coupon threshold, if so, being added shops's order for calculating in the order set for holding the distribution of certificate rate;If it is not, will Shops's order is rejected from the order set.

A kind of client-based discount coupon threshold coverage computational methods embodiment provided by the present application is as follows:

In the above-described embodiment, a kind of discount coupon threshold coverage computational methods are provided, in addition, the application also carries A kind of client-based discount coupon threshold coverage computational methods are supplied, with above-mentioned discount coupon threshold coverage calculating side Method matches, and above-mentioned discount coupon threshold coverage computational methods are realized based on server-side, the client-based discount coupon Threshold coverage computational methods are based on realizing with the matched client of the server-side.The present embodiment describes simpler It is single, read the corresponding explanation that the present embodiment refers to the discount coupon threshold coverage computational methods embodiment of above-mentioned offer.

With reference to attached drawing 4, it illustrates a kind of client-based discount coupon threshold coverage calculating provided by the present application The process chart of embodiment of the method.

The application provides the client-based discount coupon threshold coverage computational methods, including:

Step S401 detects that preset discount coupon threshold configuration control is triggered, discount coupon threshold is submitted to server-side Configuring request.

The embodiment of the present application passes through the discount coupon threshold coverage of above-described embodiment offer by taking catering industry as an example Computational methods are determining food and drink shops the discount coupon threshold coverage of food and drink shops under catering industry is calculated and determined On the basis of discount coupon threshold coverage, pass through the client-based discount coupon threshold coverage meter provided by the present application Calculation method is that food and drink shops carries out discount coupon configuration, to make discount coupon configuration that can be optimal, plays and user is attracted to participate in Consumption and the purpose for promoting food and drink shops business revenue.

It should be noted that in addition to catering industry provided in this embodiment, the client-based discount coupon threshold Coverage computational methods can also be implemented in the service industry of other except catering industry, such as hotel, Entertainment, beautiful The service industries such as people, massage, sport and body-building equally exist for the shops of these service industries by providing discount coupon User is attracted to participate in consumption with configuration discount coupon threshold, to promote the purpose of shops's business revenue, with reference to institute provided by the present application Client-based discount coupon threshold coverage computational methods embodiment is stated, is no longer repeated one by one herein.

In the specific implementation, food and drink shops carry out provide discount coupon attract user group participate in consume this marketing activity During, submit discount coupon threshold configuring request, discount coupon threshold to match to server-side by the client of food and drink shops first It sets after request is submitted to server-side, server-side can obtain the History Order data of corresponding shops to calculate discount coupon threshold shadow Ring range.

Step S402 receives the corresponding feedback message of the configuring request that the server-side is sent.

Now discount coupon threshold coverage is based on ordering shops's class of the current food and drink shops carried in the feedback message Under single amount of money dimension hold certificate rate distribution determine, it is described hold certificate rate distribution it is excellent according to the order for including in the History Order data Favour information and the order amount of money, which calculate, to be obtained, and the detailed process for holding the distribution of certificate rate is referring to above-mentioned discount coupon threshold coverage meter It calculates embodiment of the method and corresponds to explanation.

For food and drink shops, the purpose for carrying out marketing activity is the user group for attracting the amount of consumption to be less than discount coupon threshold To reach the use condition of discount coupon, i.e., body promotes consumption:Make user group promoted consume after the order amount of money be more than or Equal to discount coupon threshold, it can be seen that, the influence upper limit value of the discount coupon threshold coverage not should be above food and drink shops Discount coupon threshold, it is preferred that the influence upper limit value of discount coupon threshold coverage described in the embodiment of the present application and food and drink shops Discount coupon threshold numerically equal.

In a kind of preferred embodiment provided by the embodiments of the present application, any one discount coupon of shops's class now of food and drink shops Threshold is calculated in the following way:According to the order numbers and the order amount of money for including in the History Order data of food and drink shops, Calculate the pen unit price of food and drink shops now in shops's class, pen list of the food and drink shops obtained according to calculating in shops's class now Valence, and in the discount rate of shops's class now, used to determine that food and drink shops meets the discount coupon now in shops's class The discount coupon threshold of condition.It should be noted that in order to avoid the mapping of marketing activity reduction food and drink shops, it is therefore desirable to excellent The configuration of favour arched door or gate sill is constrained:Discount coupon threshold should be more than or equal to the ratio of the pen unit price and the discount rate Value, i.e.,:The order amount of money of food and drink shops should be not less than the food and drink door in the real trade amount of money settled accounts using discount coupon The pen unit price in shop.

In practical applications, can by server-side by the feedback message by the shadow of the discount coupon threshold coverage It rings upper limit value and influences lower limiting value and be sent to client, by client according to the shadow of the discount coupon threshold coverage of food and drink shops It rings upper limit value and influences lower limiting value, to determine that food and drink shops carries out the discount coupon threshold in marketing activity, to the food and drink door The discount coupon that shop is marketed is configured.In a kind of preferred embodiment provided by the embodiments of the present application, in the following way Determine the discount coupon threshold of current food and drink shops:

According to the influence upper limit value of the discount coupon threshold coverage of the current food and drink shops carried in the feedback message With influence lower limiting value, the influence span of the discount coupon threshold coverage is calculated, to the discount coupon threshold coverage It influences span to be compared, determining influences the maximum targeted coupon threshold coverage of span.Among these, the preferential arched door or gate The influence span of sill coverage is bigger, shows that the discount coupon threshold coverage is also bigger, correspondingly, discount coupon threshold pair The attraction of the user group of current food and drink shops is also more obvious, and the user in the discount coupon threshold coverage can be made to carry Consumption is risen with up to or over the discount coupon threshold, it is more advantageous to the promotion of current food and drink shops business revenue.

Step S403, according to the discount coupon of shops's class of the coverage determination based on the discount coupon threshold now Threshold configures the shops in the discount coupon of shops's class now.

In the specific implementation, the discount coupon threshold that marketing activity is carried out according to the current food and drink shops of above-mentioned determination, to working as The discount coupon of shops's class of preceding food and drink shops now is configured, especially by by it is described mark discount coupon threshold coverage shadow It rings upper limit value and is determined as the discount coupon threshold of shops's class now, and further according to the discount coupon threshold and the discount Rate configures the shops in the discount coupon of shops's class now, to complete to excellent in the marketing activity of food and drink shops The configuration of favour arched door or gate sill, after completing the configuration operation of this discount coupon, food and drink shops can attract user group by marketing activity It is promoted and is consumed and discount coupon of using up, to promote the business revenue of food and drink shops.

A kind of client-based discount coupon threshold coverage computing device embodiment provided by the present application is as follows:

In the above-described embodiment, a kind of client-based discount coupon threshold coverage computational methods are provided, with It is corresponding, present invention also provides a kind of client-based discount coupon threshold coverage computing device, with reference to Attached drawing illustrates.

With reference to attached drawing 5, it illustrates a kind of client-based discount coupon threshold coverage calculating provided by the present application The schematic diagram of device embodiment.

Since device embodiment is substantially similar to embodiment of the method, so describing fairly simple, relevant part please join The corresponding explanation of the client-based discount coupon threshold coverage computational methods embodiment of above-mentioned offer is provided.It is following to retouch The device embodiment stated is only schematical.

The application provides the client-based discount coupon threshold coverage computing device, including:

Configuring request submits unit 501, for detecting that preset discount coupon threshold configuration control is triggered, to server-side Submit discount coupon threshold configuring request;

Feedback message receiving unit 502 disappears for receiving the corresponding feedback of the configuring request that the server-side is sent Breath;Now discount coupon threshold coverage is based on order amount of money dimension to shops's class of the current shops carried in the feedback message Under hold certificate rate distribution determine;

Discount coupon threshold dispensing unit 503, described in being determined according to the coverage based on the discount coupon threshold The discount coupon threshold of shops's class now configures the shops in the discount coupon of shops's class now.

Optionally, the client-based discount coupon threshold coverage computing device, including:

Span computing unit is influenced, for according to the discount coupon threshold coverage carried in the feedback message It influences upper limit value and influences lower limiting value, calculate the influence span of the discount coupon threshold coverage;

Span comparing unit is influenced, is compared for the influence span to the discount coupon threshold coverage, is determined Influence the maximum targeted coupon threshold coverage of span.

Wherein, the pen unit price computation subunit, for according to order numbers and the order gold for including in History Order data Volume calculates the pen unit price of shops's class now;

Optionally, the discount coupon threshold dispensing unit 503, including:

Discount coupon threshold determination subelement, for the influence upper limit value of the mark discount coupon threshold coverage to be determined as The discount coupon threshold of shops's class now;

Discount coupon configures subelement, is used for according to the discount coupon threshold and the discount rate, to the shops described The discount coupon of shops's class now is configured.

A kind of electronic equipment embodiment provided by the present application is as follows:

In the above-described embodiment, a kind of discount coupon threshold coverage computational methods are provided, in addition, the application also carries A kind of electronic equipment for realizing the discount coupon threshold coverage computational methods has been supplied, has been said below in conjunction with the accompanying drawings It is bright.

With reference to attached drawing 6, it illustrates the schematic diagrames of a kind of electronic equipment provided in this embodiment.

The electronic equipment embodiment provided by the present application describes fairly simple, and relevant part refers to above-mentioned offer The discount coupon threshold coverage computational methods embodiment corresponding explanation.Embodiment described below is only to show Meaning property.

The application provides a kind of electronic equipment, including:

Memory 601 and processor 602;

The memory 601 is for storing computer executable instructions, and the processor 602 is for executing following computer Executable instruction:

Optionally, the discount coupon threshold configuring request submitted according to client, obtains the client and corresponds to shops Shops's class History Order data command now execute after, and it is described excellent according to the order for including in the History Order data Favour information and the order amount of money, calculate under the order amount of money dimension hold certificate rate distributed instructions execute before, the processor 602 also For executing following computer executable instructions:

Judge that the discount coupon provides whether number is more than or equal to benchmark granting number, if so, judging reference period Whether interior order number is more than or equal to benchmark order number, if so, executing next instruction.

Optionally, if whether the order number judged in reference period refers to more than or equal to benchmark order number The implementing result of order is yes, and described according to the order favor information for including and the order amount of money, meter in the History Order data Calculate under the order amount of money dimension hold certificate rate distributed instructions execute before, the processor 602 is additionally operable to execute following computer Executable instruction:

Another kind electronic equipment embodiment provided by the present application is as follows:

In the above-described embodiment, a kind of client-based discount coupon threshold coverage computational methods are provided, this Outside, the application also provides a kind of electronics for realizing the client-based discount coupon threshold coverage computational methods and sets It is standby, it illustrates below in conjunction with the accompanying drawings.

With reference to attached drawing 7, it illustrates the schematic diagrames of a kind of electronic equipment provided in this embodiment.

The electronic equipment embodiment provided by the present application describes fairly simple, and relevant part refers to above-mentioned offer The client-based discount coupon threshold coverage computational methods embodiment corresponding explanation.Reality described below It is only schematical to apply example.

The application provides a kind of electronic equipment, including:

Memory 701 and processor 702;

The memory 701 is for storing computer executable instructions, and the processor 702 is for executing following computer Executable instruction:

Optionally, after the corresponding feedback message instruction execution of the configuring request for receiving the server-side transmission, And shops's class discount coupon threshold now that the basis is determined based on the coverage of the discount coupon threshold, to described Shops before shops's class discount coupon now carries out configuration-direct execution, the processor also 702 by execute it is following based on Calculation machine executable instruction:

Although the application is disclosed as above with preferred embodiment, it is not for limiting the application, any this field skill Art personnel are not departing from spirit and scope, can make possible variation and modification, therefore the guarantor of the application Shield range should be subject to the range that the application claim defined.

In a typical configuration, computing device includes that one or more processors, input/output interface, network connect Mouth and memory.

Memory may include computer-readable medium in volatile memory, random access memory (RAM) and/or The forms such as Nonvolatile memory, such as read-only memory (ROM) or flash memory (flash RAM).Memory is computer-readable medium Example.

Computer-readable medium includes permanent and non-permanent, removable and non-removable media can be by any method Or technology realizes information storage.Information can be computer-readable instruction, data structure, the module of program or other data. The example of the storage medium of computer includes, but are not limited to phase transition internal memory (PRAM), static RAM (SRAM), moves State random access memory (DRAM), other kinds of random access memory (RAM), read-only memory (ROM), electric erasable Programmable read only memory (EEPROM), fast flash memory bank or other memory techniques, read-only disc read only memory (CD-ROM) (CD-ROM), Digital versatile disc (DVD) or other optical storages, magnetic tape cassette, tape magnetic disk storage or other magnetic storage apparatus Or any other non-transmission medium, it can be used for storage and can be accessed by a computing device information.As defined in this article, it calculates Machine readable medium does not include non-temporary computer readable media (transitory media), such as data-signal and carrier wave of modulation.

It will be understood by those skilled in the art that embodiments herein can be provided as method, system or computer program product. Therefore, complete hardware embodiment, complete software embodiment or embodiment combining software and hardware aspects can be used in the application Form.It is deposited moreover, the application can be used to can be used in the computer that one or more wherein includes computer usable program code The shape for the computer program product implemented on storage media (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.) Formula.

Claims

1. a kind of computational methods of discount coupon threshold coverage, which is characterized in that including:

According to the discount coupon threshold configuring request that client is submitted, obtains the client and correspond to shops's class of shops going through now History order data;

According to the order favor information and the order amount of money for including in the History Order data, calculate under the order amount of money dimension Hold certificate rate distribution;

2. the computational methods of discount coupon threshold coverage according to claim 1, which is characterized in that described in the basis The order favor information and the order amount of money for including in History Order data calculate and hold certificate rate point under the order amount of money dimension Cloth is realized in the following way:

According to the order favor information and the order amount of money for including in the History Order data, the unit of account order amount of money holds certificate Rate;

According to the order amount of money and the correspondence for holding certificate rate, certificate rate is held described in calculating under the order amount of money dimension Hold certificate rate distribution.

3. the computational methods of discount coupon threshold coverage according to claim 2, which is characterized in that it is described to hold certificate rate, Refer to holding the certificate of holding that discount coupon is not checked and write off not check and write off order numbers, does not check and write off order numbers with the certificate of holding and do not hold discount coupon Ratio without certificate order numbers sum of the two.

4. the computational methods of discount coupon threshold coverage according to claim 3, which is characterized in that the preferential arched door or gate The influence upper limit value of sill coverage is equal with the numerical value of discount coupon threshold of shops's class now.

5. the computational methods of discount coupon threshold coverage according to claim 4, which is characterized in that shops's classification Under discount coupon threshold, determine in the following way:

According to the order numbers and the order amount of money for including in the History Order data, the pen unit price of shops's class now is calculated;

According to the discount rate of pen unit price and shops's class discount coupon now, determine that shops's class meets now described in The discount coupon threshold of discount coupon use condition;

Wherein, the discount coupon threshold is more than or equal to the ratio of the pen unit price and the discount rate.

6. a kind of discount coupon threshold coverage computing device, which is characterized in that including:

History Order data capture unit, the discount coupon threshold configuring request for being submitted according to client, obtains the client The History Order data of shops's class of the corresponding shops in end now;

Certificate rate distribution computing unit is held, for according to order favor information and the order gold for including in the History Order data Volume calculates and holds the distribution of certificate rate under the order amount of money dimension;

Coverage determination unit, for being influenced based on the discount coupon threshold of the determining shops's class of certificate rate distribution now of holding Range;

Feedback message transmission unit is asked for being based on the discount coupon threshold coverage to the client transmission configuration Seek corresponding feedback message.

7. a kind of client-based discount coupon threshold coverage computational methods, which is characterized in that including:

Receive the corresponding feedback message of the configuring request that the server-side is sent;What is carried in the feedback message works as front door Now discount coupon threshold coverage is determined shops's class in shop based on the certificate rate distribution of holding under order amount of money dimension;

According to the discount coupon threshold of shops's class of the coverage determination based on the discount coupon threshold now, to the door Shop is configured in the discount coupon of shops's class now.

8. a kind of client-based discount coupon threshold coverage computing device, which is characterized in that including:

Configuring request submits unit, for detecting that preset discount coupon threshold configuration control is triggered, is submitted to server-side excellent Favour arched door or gate sill configuring request;

Feedback message receiving unit, the corresponding feedback message of the configuring request sent for receiving the server-side;It is described Shops's class of the current shops carried in feedback message now discount coupon threshold coverage based on holding under order amount of money dimension The distribution of certificate rate determines;

Discount coupon threshold dispensing unit, shops's classification for being determined according to the coverage based on the discount coupon threshold Under discount coupon threshold, the shops is configured in the discount coupon of shops's class now.

9. a kind of electronic equipment, which is characterized in that including:

Memory and processor;

The memory is for storing computer executable instructions, and for executing, the computer is executable to be referred to the processor It enables:

10. a kind of electronic equipment, which is characterized in that including:

Memory and processor;