CN107093120A

CN107093120A - Service strategy method for pushing and device

Info

Publication number: CN107093120A
Application number: CN201610861968.2A
Authority: CN
Inventors: 吴风强; 廖雪梅; 刘玉强; 邓媛丽
Original assignee: Beijing Xiaodu Information Technology Co Ltd
Current assignee: Beijing Xiaodu Information Technology Co Ltd
Priority date: 2016-09-28
Filing date: 2016-09-28
Publication date: 2017-08-25

Abstract

The embodiment of the present invention provides a kind of service strategy method for pushing and device, and this method includes：Obtain the History Order data of service provider；For at least one service evaluation parameter, by the analysis of History Order data, the parameter value of at least one service evaluation parameter is determined；It is determined that service strategy corresponding with the service evaluation parameter that parameter value is abnormal；The service strategy is pushed to service provider.Because the service strategy provided to service provider is determined after being measured based on the operation situation to service provider from a variety of service evaluation parameter dimensions, so as to which the service strategy that is pushed to service provider and the operation situation of the service provider match, it is achieved thereby that targetedly, accurately, the push of effective service strategy.

Description

Service strategy method for pushing and device

Technical field

The present invention relates to Internet technical field, more particularly to a kind of service strategy method for pushing and device.

Background technology

With the development of internet, various electronic business modes are continued to bring out, and increasing service provider such as eats Trade company etc. is drunk, by by e-commerce services platform complete the dispatching of commodity under online trading, line, people is greatly facilitated Life.

At present, service platform can use various service strategies come for each service provider service, to attract more users, Wherein, marketing service strategy is one of important service strategy.Service platform all supports various marketing tools substantially, including：It is excellent Favour certificate, completely subtract, completely give, the strategy such as single product discount, to attract more users.

But at present, the use for the various marketing tools that each service provider is provided service platform is the experience that is based on mostly Select required marketing tool in a variety of marketing tools provided from service platform, and the marketing tool of experience selection be likely to The operation situation of itself is mismatched.

The content of the invention

In view of this, the embodiment of the present invention provides a kind of service strategy method for pushing and device, by service provider Operation situation analyzed, with to service provider carry out pertinent service strategy push, improve service strategy push Validity.

The embodiment of the present invention provides a kind of service strategy method for pushing, including：

Obtain the History Order data of service provider；

For at least one service evaluation parameter, by the analysis of the History Order data, at least one is determined The parameter value of service evaluation parameter；

It is determined that first service strategy corresponding with the service evaluation parameter that parameter value is abnormal；

The first service strategy is pushed to the service provider.

Alternatively, at least one service evaluation parameter includes quantitative assessment parameter, correspondingly, the determination and ginseng Before the corresponding first service strategy of service evaluation parameter of numerical exception, in addition to：

It is determined that in different historical times section, the fluctuation situation of the parameter value of the quantitative assessment parameter；

If the fluctuation situation represents corresponding quantity in decline fluctuation tendency, it is determined that the quantitative assessment parameter is ginseng The service evaluation parameter of numerical exception.

Alternatively, before the service evaluation parameter for determining the quantitative assessment parameter for parameter value exception, in addition to：

Pair default relevant parameter related to the quantitative assessment parameter is analyzed, and determines that the decline fluctuation tendency is It is no reasonable；

If the decline fluctuation tendency is unreasonable, it is determined that the quantitative assessment parameter is the abnormal service evaluation of parameter value Parameter.

Alternatively, methods described also includes：

Obtain service condition of the service provider to marketing tool；

The display location ranking of the corresponding information on services of the service provider is adjusted according to the service condition.

Alternatively, methods described also includes：

Obtain the set of service attributes of the service provider；

According to the consumption data of multiple users, the consumption attribute set of each user in the multiple user is obtained；

According to the set of service attributes and the consumption attribute set, filtered out from the multiple user and the clothes Targeted customer's set of business provider's matching；

Second service strategy corresponding with targeted customer set is pushed to the service provider.

The embodiment of the present invention provides a kind of service strategy pusher, including：

First acquisition module, the History Order data for obtaining service provider；

Analysis module, for at least one service evaluation parameter, by the analysis of the History Order data, it is determined that The parameter value of at least one service evaluation parameter；

First determining module, for determining first service strategy corresponding with the service evaluation parameter of parameter value exception；

First pushing module, for pushing the first service strategy to the service provider.

Alternatively, at least one service evaluation parameter includes quantitative assessment parameter；Described device also includes：

Second determining module, for determining in different historical times section, the ripple of the parameter value of the quantitative assessment parameter Emotionally condition；

3rd determining module, if representing corresponding quantity for the fluctuation situation that second determining module is determined In decline fluctuation tendency, it is determined that the quantitative assessment parameter is the abnormal service evaluation parameter of parameter value.

Alternatively, described device also includes：

4th determining module, is analyzed for a pair default relevant parameter related to the quantitative assessment parameter, it is determined that Whether the decline fluctuation tendency is reasonable；

3rd determining module, if being additionally operable to the 4th determining module determines that decline fluctuation tendency is unreasonable, really The fixed quantitative assessment parameter is the abnormal service evaluation parameter of parameter value.

Alternatively, described device also includes：

3rd acquisition module, for obtaining service condition of the service provider to marketing tool；

Adjusting module, the display position for adjusting the corresponding information on services of the service provider according to the service condition Put ranking.

Alternatively, described device also includes：

4th acquisition module, the set of service attributes for obtaining the service provider；

5th acquisition module, for the consumption data according to multiple users, obtains each user in the multiple user Consume attribute set；

Screening module, for according to the set of service attributes and the consumption attribute set, from the multiple user Filter out the targeted customer's set matched with the service provider；

Second pushing module, for being pushed and the corresponding second service of targeted customer set to the service provider Strategy.

Service strategy method for pushing and device that the embodiments of the present invention are provided, for any service provider, According at least one service evaluation parameter for measuring its operation situation, the order data in one section historical time is divided Analysis, when analysis result shows that the corresponding parameter value performance of one or more service evaluation parameters of the service provider is abnormal, It is determined that service strategy corresponding with the service evaluation parameter that parameter value is abnormal, and the service strategy is pushed to the service provider, Improve service to enable the service provider to be based on the service strategy.Because the service strategy provided to service provider is Determined after being measured based on the operation situation to service provider from a variety of service evaluation parameter dimensions, so as to be carried to service Supplier push service strategy and the operation situation of the service provider match, it is achieved thereby that targetedly, accurately, have The service strategy of effect is pushed.

In addition, by obtaining service condition of the service provider to marketing tool, with according to its use to marketing tool Situation adjusts the display location ranking of its information on services, can further improve the light exposure of service provider.

In addition, in set of service attributes and a large number of users by obtaining service provider each user consumption attribute Set, to filter out the targeted customer matched with service provider set from a large number of users, as service provider is excavated With its have higher matching degree user, and then to service provider push and the corresponding service strategy of targeted customer's set, from And the pertinent service strategy push for service provider can either be realized, the high price for service provider can be realized again The pertinent service strategy for being worth user's set is pushed.

The embodiment of the present invention provides a kind of display ranking method of adjustment, including：

Obtain service condition of the service provider to marketing tool；

Alternatively, the service condition for obtaining service provider to marketing tool, including：

Obtain the arrange parameter of the corresponding every kind of marketing tool of the service provider；

According to the arrange parameter of every kind of marketing tool, the corresponding score value of every kind of marketing tool is calculated respectively；

According to the corresponding weight of the every kind of marketing tool, score value corresponding to the every kind of marketing tool, which is weighted, to be asked With the corresponding total score of the acquisition service provider.

The embodiment of the present invention provides a kind of display ranking adjusting apparatus, including：

Acquisition module, for obtaining service condition of the service provider to marketing tool；

Alternatively, the acquisition module, including：

Acquiring unit, the arrange parameter for obtaining the corresponding every kind of marketing tool of the service provider；

First computing unit, for the arrange parameter according to every kind of marketing tool, calculates every kind of marketing respectively The corresponding score value of instrument；

Second computing unit, for according to the corresponding weight of the every kind of marketing tool, to every kind of marketing tool pair The score value answered is weighted summation, obtains the corresponding total score of the service provider.

Display ranking method of adjustment provided in an embodiment of the present invention and device, by obtaining service provider to marketing tool Service condition, can be effective to adjust the display location ranking of its information on services to the service condition of marketing tool according to it Improve the light exposure of service provider.

The embodiment of the present invention provides another service strategy method for pushing, including：

Obtain the set of service attributes of service provider；

Pushed and the corresponding service strategy of targeted customer set to the service provider.

The embodiment of the present invention provides another service strategy pusher, including：

First acquisition module, the set of service attributes for obtaining service provider；

Second acquisition module, for the consumption data according to multiple users, obtains each user in the multiple user Consume attribute set；

Pushing module, for being pushed and the corresponding service strategy of targeted customer set to the service provider.

Another service strategy method for pushing and device that the embodiments of the present invention are provided, by obtaining service provider The consumption attribute set of each user, is carried to be filtered out from a large number of users with service in set of service attributes and a large number of users Targeted customer's set of supplier's matching, as service provider excavates the user for having higher matching degree with it, and then to clothes Business provider pushes and the corresponding service strategy of targeted customer's set, so as to realize that the high value for being directed to service provider is used The pertinent service strategy of family set is pushed.

Brief description of the drawings

In order to illustrate more clearly about the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing There is the accompanying drawing used required in technology description to be briefly described, it should be apparent that, drawings in the following description are this hairs Some bright embodiments, for those of ordinary skill in the art, on the premise of not paying creative work, can be with root Other accompanying drawings are obtained according to these accompanying drawings.

Fig. 1 is the flow chart of service strategy method for pushing embodiment one provided in an embodiment of the present invention；

Fig. 2 is the flow chart of service strategy method for pushing embodiment two provided in an embodiment of the present invention；

Fig. 3 is the flow chart of service strategy method for pushing embodiment three provided in an embodiment of the present invention；

Fig. 4 is the flow chart of service strategy method for pushing example IV provided in an embodiment of the present invention；

Fig. 5 is the flow chart of service strategy method for pushing embodiment five provided in an embodiment of the present invention；

Fig. 6 is the flow chart provided in an embodiment of the present invention for showing ranking method of adjustment embodiment one；

Fig. 7 is the flow chart of another service strategy method for pushing embodiment one provided in an embodiment of the present invention；

Fig. 8 is the structural representation of service strategy pusher embodiment one provided in an embodiment of the present invention；

Fig. 9 is the structural representation of service strategy pusher embodiment two provided in an embodiment of the present invention；

Figure 10 is the structural representation of service strategy pusher embodiment three provided in an embodiment of the present invention；

Figure 11 is the structural representation of service strategy pusher example IV provided in an embodiment of the present invention；

Figure 12 is the structural representation of service strategy pusher embodiment five provided in an embodiment of the present invention；

Figure 13 is the structural representation provided in an embodiment of the present invention for showing ranking adjusting apparatus embodiment one；

Figure 14 is the structural representation of another service strategy pusher embodiment one provided in an embodiment of the present invention.

Embodiment

To make the purpose, technical scheme and advantage of the embodiment of the present invention clearer, below in conjunction with the embodiment of the present invention In accompanying drawing, the technical scheme in the embodiment of the present invention is clearly and completely described, it is clear that described embodiment is A part of embodiment of the present invention, rather than whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art The every other embodiment obtained under the premise of creative work is not made, belongs to the scope of protection of the invention.

The term used in embodiments of the present invention is the purpose only merely for description specific embodiment, and is not intended to be limiting The present invention." one kind ", " described " and "the" of singulative used in the embodiment of the present invention and appended claims It is also intended to including most forms, unless context clearly shows that other implications, " a variety of " generally comprise at least two, but not Exclude and include at least one situation.

It should be appreciated that term "and/or" used herein is only a kind of incidence relation for describing affiliated partner, represent There may be three kinds of relations, for example, A and/or B, can be represented：Individualism A, while there is A and B, individualism B these three Situation.In addition, character "/" herein, it is a kind of relation of "or" to typically represent forward-backward correlation object.

It will be appreciated that though XXX may be described using term first, second, third, etc. in embodiments of the present invention, but These XXX should not necessarily be limited by these terms.These terms are only used for XXX being distinguished from each other out.For example, not departing from implementation of the present invention In the case of example scope, the first XXX can also be referred to as the 2nd XXX, similarly, and the 2nd XXX can also be referred to as the first XXX.

Depending on linguistic context, word as used in this " if ", " if " can be construed to " ... when " or " when ... " or " in response to determining " or " in response to detection ".Similarly, depending on linguistic context, phrase " if it is determined that " or " such as Fruit detection (condition or event of statement) " can be construed to " when it is determined that when " or " in response to determine " or " when detection (statement Condition or event) when " or " in response to detection (condition or event of statement) ".

It should also be noted that, term " comprising ", "comprising" or its any other variant are intended to nonexcludability Comprising, so that commodity or system including a series of key elements not only include those key elements, but also including without clear and definite Other key elements listed, or also include for this commodity or the intrinsic key element of system.In the feelings of not more limitations Under condition, the key element limited by sentence "including a ...", it is not excluded that in the commodity or system including the key element also There is other identical element.

Fig. 1 is the flow chart of service strategy method for pushing embodiment one provided in an embodiment of the present invention, and the present embodiment is provided The service strategy method for pushing can be performed by a service strategy pusher, the service strategy pusher can be realized For software, or it is embodied as the combination of software and hardware, the service strategy pusher can be integrally disposed in service platform side Equipment in, such as in server, below in the case where not causing ambiguity, by the equipment of the integrated service strategy pusher Referred to as service platform.As shown in figure 1, this method comprises the following steps：

Step 101, the History Order data for obtaining service provider.

Service platform provides service for substantial amounts of service provider, while safeguarding has the order data of a large amount of service providers Etc. data.The service strategy method for pushing provided in the embodiment of the present invention goes for any service provider.

In a kind of optional implementation, the History Order data of the service provider obtained in above-mentioned steps can be clothes Each service that the History Order data for any service provider safeguarded in business platform, i.e. service platform are directed in platform is provided Side's all acquiescences provide service strategy Push Service.In another optional implementation, service platform can be provided based on service The request of side provides above-mentioned service strategy Push Service come the service provider for being defined as filing a request.

For for each service provider, the processing procedure of service strategy method for pushing be all it is consistent, therefore, In the embodiment of the present invention, illustrated exemplified by for any service provider, be actually therefore, in above-mentioned steps to obtain certain The History Order data of individual service provider.

Wherein, History Order data can be all or portion of the service provider in a certain section of continuous historical time section Call off order data or it is a few it is intersegmental every historical time section in the service provider all or part of order datas.

In practical application, service platform can with " my god " for granularity, the every day for respectively storing the service provider orders Forms data.Therefore, the linear module of above-mentioned historical time section typically could be arranged to day, but be not limited thereto, such as also It could be arranged to week, hour etc..

Therefore, service platform can be inquired about the history that is stored with and order using the mark of service provider, query time section as index The database of forms data, therefrom inquiry obtains the History Order data of above-mentioned service provider.

Step 102, at least one service evaluation parameter, by the analysis of History Order data, it is determined that this at least one Plant the parameter value of service evaluation parameter.

Service platform side personnel can pre-set at least one service evaluation parameter, for measurement service provider's Operation situation, the operation situation can consider from order flowing water angle.Wherein, it can include at least one service evaluation parameter Quantitative assessment parameter and/or service price evaluating, such as quantitative assessment parameter include：Valid order number, invalid order numbers, New customer's number, patron's number, the again conversion ratio that places an order, purchase rate etc.；Service price evaluating includes：Rise send valency, dispatching expense, Objective unit price etc..Wherein, valid order refers to being serviced provider order and carries out the order of follow-up normal process, and invalid order refers to The order that being serviced provider cancels.

Specifically, analysis of history order data, is primarily referred to as commenting from each History Order extracting data and above-mentioned service The related information content of valency parameter, for determining corresponding parameter value.Wherein, for each History Order, the History Order Include such as placing an order time, lower single user mark, spending amount, rise and send the information contents such as valency, dispatching expense, order state, can To determine the parameter value of each service evaluation parameter based on these information contents.

For example,, can placing an order according to the History Order for each History Order for valid order number How many valid order altogether determined in certain historical time section to count for time and order state.For new customer's number, always For customer's number, it can be identified according to the lower single user included in each History Order, count the record that only once places an order The quantity of user, as new customer's number, counts the quantity for the user for descending unirecord at least twice, is used as patron people Number.For rising and sending valency, dispatching expense, visitor's unit price, according to the corresponding pricing information included in each History Order, one section is counted Average rise of certain service provider send price, averagely dispatching expense and average visitor's unit price in historical time.

Step 103, determination first service strategy corresponding with the service evaluation parameter that parameter value is abnormal.

Step 104, to service provider push first service strategy.

In the embodiment of the present invention, when for multiple History Order data of some any service provider and multiple services After evaluating, the parameter value for obtaining each service evaluation parameter, for service evaluation parameter show whether abnormal judgement, can Determined so that whether the parameter value according to service evaluation parameter shows exception.Alternatively, the whether abnormal determination of parameter value, can be with It is that the default reasonable threshold value for whether being inferior to corresponding with service evaluating according to parameter value is determined, can is according to parameter value in other words The no reasonable threshold value interval positioned at service evaluation parameter is determined.

When the parameter value of certain service evaluation parameter shows abnormal, illustrate service provider in terms of the service evaluation parameter Perform poor and do not have competitive advantage in other words, in order that the adverse effect can effectively be overcome by obtaining service provider, can be with pin The formulation of respective service strategy (being above-mentioned first service strategy) is carried out to the exception service evaluating, and will be taken accordingly Business strategy is pushed to service provider, is serviced with causing service provider to overcome adverse effect according to the service strategy, improving.Its In, exception service evaluating is the abnormal service evaluation parameter of parameter value.

Alternatively, every kind of corresponding service strategy of service evaluation parameter setting can be directed in service platform in advance, wherein, Every kind of service evaluation parameter corresponding service strategy can be used when being and being used to overcoming corresponding service evaluation parameter performance abnormal Service strategy.

In general, the service strategy is mainly reflected in that the use to various marketing tools is advised in actual applications, or Person can also be presented as that prompting service provider should improve the prompting of some information on services.

In the embodiment of the present invention, for any service provider, taken according at least one of its operation situation is measured Business evaluating, is analyzed the order data in one section historical time, when analysis result shows the service provider When the corresponding parameter value performance of one or more service evaluation parameters is abnormal, it is determined that the service evaluation parameter pair abnormal with parameter value The service strategy answered, and the service strategy is pushed to the service provider, to enable the service provider to be based on the service Strategy improves service.Because the service strategy provided to service provider is from a variety of based on the operation situation to service provider What service evaluation parameter dimensions were determined after being measured, so that the service strategy pushed to service provider and the service provider Operation situation match, it is achieved thereby that targetedly, accurately, effective service strategy push.

Fig. 2 is the flow chart of service strategy method for pushing embodiment two provided in an embodiment of the present invention, as shown in Fig. 2 should Method comprises the following steps：

Step 201, the History Order data for obtaining service provider.

Step 202, at least one service evaluation parameter, by the analysis of History Order data, it is determined that this at least one The parameter value of service evaluation parameter is planted, at least one service evaluation parameter includes quantitative assessment parameter.

In the present embodiment, History Order data of the service provider in different historical times section can be obtained.

In the present embodiment, illustrated so that service evaluation parameter is embodied as the evaluating relevant with quantity as an example. Wherein, quantitative assessment parameter can such as include effective order numbers, new customer's number, patron's number etc..

For the determination mode of the parameter value of quantitative assessment parameter, the citing description in embodiment illustrated in fig. 1 is may be referred to, It will not be repeated here.

Step 203, determination are in different historical times section, the fluctuation situation of the parameter value of quantitative assessment parameter.

If step 204, fluctuation situation represent corresponding quantity in decline fluctuation tendency, it is determined that quantitative assessment parameter is ginseng The service evaluation parameter of numerical exception.

In the present embodiment alternatively, the whether abnormal judgement of the parameter value for quantitative assessment parameter, can be according to same Quantitative assessment parameter is determined in the fluctuation situation of the interior corresponding parameter value of different historical times section.

Alternatively, the different historical time sections include the first historical time section, the second historical time section and the 3rd history Period, wherein, the first historical time section, the second historical time section and the 3rd historical time segment distance current time pass successively Increase, that is to say, that the 3rd historical time section is remote in the second historical time section, and the second historical time section is remote when the first history Between section.

In actual applications, above three historical time section can be presented as some day of history, such as, the first history Period is Ti days, and the second historical time section is Ti-1 days, and the 3rd historical time section is Ti-7 days, now, equivalent to nearly seven It History Order data are analyzed, and when being analyzed particularly directed to the History Order data of the Ti days, it is analyzed on year-on-year basis The previous day and the History Order data of the first seven day.Accordingly, above-mentioned parameter value fluctuation situation is presented as the parameter value phase of the Ti days The fluctuation situation of the parameter value of parameter value and the first seven day for the previous day.

Specifically, if the corresponding parameter value of quantitative assessment parameter is less than in the second historical time section in the first historical time section The parameter value of quantitative assessment parameter, and less than the parameter value of quantitative assessment parameter in the 3rd historical time section, it is determined that quantity is commented The parameter value of valency parameter, which is presented, declines fluctuation tendency.

That is, for for some quantitative assessment parameter, if its Ti days corresponding parameter values are than the previous day correspondence Parameter value and the first seven day corresponding parameter value it is small, then illustrate its corresponding parameter value fluctuation situation show present decline fluctuation Trend, now determines the quantitative assessment abnormal parameters, is exception service evaluating.

It is alternatively possible to which corresponding first parameter value of quantitative assessment parameter is less than the second history in the first historical time section Second parameter value of quantitative assessment parameter in period, and less than the 3rd parameter of quantitative assessment parameter in the 3rd historical time section During value, just the parameter value of quantification evaluating, which is presented, declines fluctuation tendency；The second ginseng can also be less than in the first parameter value Between difference, the first parameter value and the 3rd parameter value between numerical value and the 3rd parameter value, and the first parameter value and the second parameter value Difference when being both greater than predetermined threshold value, just determine that the parameter value of the quantitative assessment parameter is presented and decline fluctuation tendency.

What deserves to be explained is, above three historical time section is only for example, in practical application, same service evaluation parameter The fluctuation of parameter value is it may is that the fluctuation situation based at least two historical times section internal reference numerical value is determined.

Further optionally, can also be right in order to which whether the determination result for further determining that abnormal quantity evaluating is accurate The determination result is verified, and whether the checking can be rationally judged by the decline fluctuation tendency to parameter value come real It is existing.

Specifically, it can realize in the following way：

The quantitative assessment parameter for declining fluctuation tendency is presented for parameter value, can be pair related to quantitative assessment parameter it is pre- If relevant parameter is analyzed, it is determined that whether decline fluctuation tendency is reasonable, if it is unreasonable to decline fluctuation tendency, it is determined that quantity Evaluating is the abnormal service evaluation parameter of parameter value.

Wherein it is possible to think when decline fluctuation tendency is similarly presented in the parameter value of above-mentioned default relevant parameter, the number The decline fluctuation tendency for measuring the parameter value of evaluating is reasonable, otherwise unreasonable.

In order to make it easy to understand, by taking certain situation in actual applications as an example explanation：Assuming that by Such analysis process, it is determined that The valid order quantity of service provider is on a declining curve, in order to determine whether the downward trend is reasonable, can be pair with effectively ordering Other service providers in the information on services exposure frequency of the related service provider of odd number amount, access times, affiliated commercial circle Valid order fluctuation quantity situation etc. analyzed, if analysis result shows the exposure frequency of the service provider, accessed Decline fluctuation tendency is also presented in the valid order quantity that other service providers in downward trend, affiliated commercial circle are also presented in number of times, It is rational then to think that the valid order quantity of the service provider declines, and is not considered as that the valid order quantity is commented for exception service Valency parameter.Because now probably due to whole commercial circle causes the almost all in the commercial circle to service offer due to some objective factors The operation situation of side is all undesirable, is due to not that the Sole Proprietorship of the service provider is not good caused abnormal.

Alternatively, when quantitative assessment parameter includes new customer's number, the default association ginseng related to new customer's number Number such as can be the corresponding order flow ripples of new customer emotionally condition, multiple purchase rate in new customer's phase of history time and affiliated New customer's number fluctuation situation in commercial circle；It is related to patron's number when quantitative assessment parameter includes patron's number Default relevant parameter such as can be the corresponding order flow ripples of patron emotionally condition, the multiple purchase in patron's phase of history time Patron's number fluctuates situation in rate and affiliated commercial circle.

Step 205, determination first service strategy corresponding with the service evaluation parameter that parameter value is abnormal.

Step 206, to service provider push first service strategy.

For example, when the valid order quantity of service provider is abnormal, corresponding first service strategy such as can be with It is to use some marketing tools, such as completely subtracts, discount；When new customer's number of service provider is abnormal, corresponding first clothes Business strategy is such as to provide the reward voucher for new user.

In the present embodiment, when with operation situation to evaluate service provider of some or multiple quantitative assessment parameters, root Whether extremely to carry out quantification evaluating according to the fluctuation situation of the parameter value of quantitative assessment parameter in different historical times section, And with reference to the analysis result of the relevant parameter related to quantitative assessment parameter, to quantity evaluating, whether abnormal result is entered Row checking, it is ensured that quantitative assessment abnormal parameters result of determination accurately and reliably, is pushed away so as to effectively increase respective service strategy The accuracy sent.

Fig. 2 is the flow chart of service strategy method for pushing embodiment three provided in an embodiment of the present invention, as shown in figure 3, can To comprise the following steps：

Step 301, the History Order data for obtaining service provider.

Step 302, at least one service evaluation parameter, by the analysis of History Order data, it is determined that this at least one The parameter value of service evaluation parameter is planted, at least one service evaluation parameter includes service price evaluating.

In the present embodiment, illustrated so that service evaluation parameter is embodied as the evaluating relevant with price as an example. Wherein, service price evaluating can such as include average rise in corresponding historical time section and send valency, dispatching expense, objective unit price etc. Deng.

For the determination mode of the parameter value of service price evaluating, the citing in embodiment illustrated in fig. 1 may be referred to Description, will not be repeated here.

The parameter value of step 303, the service price evaluating of the multiple association service providers of acquisition.

The parameter value and the clothes of association service provider of step 304, the service price evaluating of contrast service provider Whether the parameter value for price evaluation parameter of being engaged in, it is the abnormal service evaluation parameter of parameter value to determine service price evaluating.

In the present embodiment alternatively, the whether abnormal judgement of the parameter value for service price evaluating, can basis Determined with the comparative result of the parameter value of the respective service price evaluation parameter of multiple association service providers.

Wherein, multiple association service providers can be presented as in following dimension with associating for some above-mentioned service provider In at least one dimension on associate：Affiliated commercial circle is identical, service category is identical, exposure magnitude is identical.

It is understood that the corresponding relation that can be stored between commercial circle and service provider in service platform, services product Corresponding relation between class and service provider, so that based on these corresponding relations, service platform can be filtered out and some service Multiple association service providers of provider's association.In addition, service platform can count each service in each historical time section of acquisition The light exposure of provider, so that based on exposure magnitude, service platform can filter out associated with some service provider multiple Association service provider.And then such as average can be all carried out for the service provider and multiple association service providers Valency, visitor's unit price, the statistics of dispatching expense is sent to calculate.

Afterwards, the parameter value and the service valency of association service provider of the service price evaluating of contrast service provider Whether the parameter value of lattice evaluating, it is the abnormal service evaluation parameter of parameter value to determine service price evaluating.Alternatively, It is considered that when the parameter value of certain service price evaluating of certain service provider is corresponding more than multiple association service providers Same services price evaluation parameter average parameter value when, determine the service price evaluating of the service provider to be different Normal service evaluation parameter.Such as, when rising for service provider send valency to be a, three rising for association service provider send valency to distinguish During for b, c, d, if a is more than (b+c+d)/3, then it is assumed that rising for service provider send valency to be exception service evaluating.

Step 305, determination first service strategy corresponding with the service evaluation parameter that parameter value is abnormal.

In the present embodiment, first service strategy corresponding with abnormal service price evaluating mainly carries for service The reasonable service price suggestion that supplier provides, to cause service provider to be unlikely to be in terms of the exception service price parameter Competitive disadvantages.

Step 306, to service provider push the first service strategy.

In the present embodiment, when evaluating the operation situation of service provider with some or multiple service price evaluatings When, according to certain service provider and comparison of other association services provider on the parameter value of same service price evaluating As a result determine whether service price evaluating is abnormal, for abnormal service price evaluating, pushed away to service provider Send reasonable prices to advise, thus for service provider provide targetedly, effective service strategy.

The description angle of previous embodiment is all the operation situation to service provider, based on a variety of service evaluation parameters Dimension is analyzed, and is pushed with carrying out targetedly service strategy to the aspect performed poor, so that service provider improves clothes Business.And in practical application, although service provider can be conducive to its clothes of optimization based on the service strategy that service platform is pushed Business, attracts more users, but generally require based on such premise --- and more users, which click on, checks the service provider Information on services.

Because the service provider that service platform is serviced is substantial amounts of, user believes in the service of substantial amounts of service provider The information on services of some service provider is able to access that in breath, it is most important for the service provider, and service and provide The information on services display location ranking of side is for the access operation of user, with material impact, therefore, the embodiment of the present invention In, additionally provide the scheme of the display location ranking of the information on services of adjustment service provider, embodiment as shown in Figure 4.

Fig. 4 is the flow chart of service strategy method for pushing example IV provided in an embodiment of the present invention, as shown in figure 4, can To comprise the following steps：

The service condition of step 401, acquisition service provider to marketing tool.

Step 402, the display location ranking according to the corresponding information on services of service condition adjustment service provider.

The execution sequential of above-mentioned steps 401 and step 101 in embodiment illustrated in fig. 1 does not have strict restriction.

In the present embodiment, the adjustment of the display location ranking of the information on services of service provider is according to being it to marketing tool Service condition.

Wherein, information on services simply can be interpreted as including the title and some simple recommended informations of the service provider Interface element, user enters the detailed service information page of the service provider, Ke Yicong by clicking on the interface element Commodity needed for middle selection.

Alternatively, service provider is obtained to the service condition of marketing tool, can be realized in the following way：

Obtain the arrange parameter of the corresponding every kind of marketing tool of service provider；

According to the corresponding weight of every kind of marketing tool, score value corresponding to every kind of marketing tool is weighted summation, obtains The corresponding total score of service provider.

So as to which service platform adjusts the display location ranking of its information on services according to the corresponding total score of service provider.

Specifically, service platform can be daily or all or part of to what is safeguarded in platform for the cycle at a time interval Service provider performs the statistics of marketing tool service condition, so as to be made according to each service provider to marketing tool With situation, the display location ranking of the information on services of each service provider is adjusted.Such as：Service platform can be in daily fixation Time counts to the current service condition to marketing tool of service provider.

Due to for each service provider, the statistical of the service condition of marketing tool be it is consistent, therefore, The present embodiment is only illustrated so that the marketing tool service condition to some service provider is counted as an example.

Specifically, service platform, which can be monitored, obtains certain service provider employs which marketing tool and every kind of battalion The parameter setting information of pin instrument, so as to calculate the corresponding score value of every kind of marketing tool respectively according to default calculation, enters And obtain above-mentioned total score.

As an example it is assumed that certain service provider employs reward voucher, everyday special price, kind of the marketing tool that completely subtracts three.For Every kind of marketing tool can calculate corresponding score value according to the parameter setting situation of following citing signal：

For reward voucher, it is assumed that：

The certificate amount of money：A1, weight：a1

Certificate issue cycle：B1, weight：b1

Provide number of days：C1, weight：c1

Participate in the movable number of certificate：D1, weight：d1

History certificate activity average service rate：E1, weight：e1

Then corresponding score value is：

I1=(a1*A1+b1*B1+c1*C1+d1*D1) * (1-e1)+e1*E1,

Wherein, the certificate amount of money, granting number of days can be determined according to service provider to the arrange parameter of the certificate；Certificate issue cycle , can this be used by calculating the service provider for measuring the frequency of use that this kind of reward voucher being serviced provider uses The reward voucher was determined with last time using the time interval of the reward voucher；History certificate activity average service rate is used to measure necessarily to go through The number of times that reward voucher is used in the history time；The movable number of certificate is participated in, the reward voucher set for measurement service provider can be by The quantity used.

For special price everyday, it is assumed that：

The preferential dynamics of particular commodity：A1, weight：a1

Commodity number：B1, weight：b1

Stock：C1, weight：c1

Active days：D1, weight：d1

Number is averagely sold in historical act：E1, weight：e1

The average preferential volume of historical act：F1, weight：f1

Then corresponding score value is：

II2=(a1*A1+b1*B1+c1*C1+d1*D1) * g1+ (e1*E1+f1*F1) * (1-g1)

Wherein, g1 is default weight；The preferential dynamics of particular commodity, commodity number refer to participate in the commodity of special price activity everyday The average preferential dynamics of number and each commodity of participation activity；Stock refers to all commodity stocks sum of service provider； Historical act is averagely sold number, the average preferential volume of historical act and referred to respectively in certain historical time section by special price activity everyday The commodity amount of sale and preferential total amount.

For completely subtracting, it is assumed that：

Trade company additionally subsidizes：A1, weight：a1

Active days：B1, weight：b1

Historical act averagely drives order flow water：C1, weight：c1

Then corresponding score value is：

III3=(a1*A1+b1*B1) * (1-c1)+c1*C1

To sum up, the total score of final service provider=(I1*i1+II2*ii2+III3*iii3) * z1, i1, ii2, Iii3, z1 are default weighted value.

The arrange parameter of each marketing tool is only for example in the example above, is not limited.

, can be according to the order of total score from high to low after service platform calculates the total score of each service provider Each service provider is arranged, so as to the display location for the information on services that each service provider is adjusted according to ranking sequencing Ranking.

In the present embodiment, by obtaining service condition of the service provider to marketing tool, with according to it to marketing tool Service condition adjust the display location ranking of its information on services, can further improve the light exposure of service provider.

In addition to the operation situation according to service provider provides targetedly service strategy push for service provider, to enter One step is improved supports that the embodiment of the present invention additionally provides to be directed to for service provider to the pertinent service of service provider Property potential user excavate, and based on Result carry out pertinent service strategy push scheme, as shown in figure 5, following steps Rapid 501 do not have strict restriction with the execution sequential of step 101 in embodiment illustrated in fig. 1.

Fig. 5 is the flow chart of service strategy method for pushing embodiment five provided in an embodiment of the present invention, as shown in figure 5, should Method comprises the following steps：

Step 501, the set of service attributes for obtaining service provider.

The set of service attributes of service provider, the portrait for describing service provider, such as including service provider The attribute such as operation category, taste profile, address, average commodity price.

Service platform is registered constantly in each service provider, in log-on message acquisition that can be based on service provider Set of service attributes is stated, or relevant information is managed updating, above-mentioned set of service attributes is obtained.

Step 502, the consumption data according to multiple users, obtain the consumption attribute set of each user in multiple users.

In the present embodiment, above-mentioned multiple users can be all users that order was played in certain time, or according to reality Border demand and the multiple users determined, or or for consumption data for, certain historical time section is selected first Interior whole consumption datas, and then based on multiple users obtained by the analysis to the corresponding lower single user of these consumption datas.

Service platform is analyzed for the consumption data in the phase of history time of each user, obtains correspondence user's Consume attribute set.Due to including such as spending amount for corresponding to user, address, merchandise news, distribution side in consumption data The information of the various dimensions such as formula, preferential action message, based on the extraction and analysis to these information, is resulted in including such as user The attribute such as address, taste, visitor's unit price, average discount consumption attribute set.

Step 503, according to set of service attributes and consumption attribute set, filtered out from multiple users and service provider Targeted customer's set of matching.

In the present embodiment, the consumption attribute set of set of service attributes and each user based on service provider, Ke Yiwei Service provider is excavated the user for having higher matching with it and gathered.

Step 503 can be realized in the following way when implementing：

Firstly, for the consumption attribute set of any user, the consumption can be belonged to according to the effect for consuming attribute is different Property set is divided into two subclass：First kind consumption attribute set is closed and Equations of The Second Kind consumption attribute set is closed.Wherein, the first kind Consume the capital consumption attribute that attribute set closes major embodiment user, such as the address including user, taste preference etc., Equations of The Second Kind The consumer behavior feature that attribute set closes major embodiment user is consumed, such as average visitor's unit price, average discount, thing including user Means of distribution, liveness, consumption cycle etc. are flowed, these consumer behavior features can be used for the value of measure user.

Secondly, can basis on the basis of delimiting the consumption attribute set of any user for above-mentioned two subclass Each the corresponding Equations of The Second Kind consumption attribute set of user is closed, it is determined that user's value of each user.

As an example it is assumed that for for certain user, by being divided the consumption data in its certain historical time section Analysis, obtains following consumption attribute, that is, constitutes the consumption attribute that Equations of The Second Kind consumption attribute set is closed：

Objective unit price：A1, weight：a1

Average discount：B1, weight：b1

Liveness：C1, weight：c1

Zero subsidizes single accounting：D1, weight：d1

Consumption cycle：E1, weight：e1

Logistics list amount：F1, weight：f1

Wherein, objective unit price is determined based on the average consumption amount of money to all orders of the user in historical time section 's；Average discount is determined based on the average preferential amount of money to all orders of the user in historical time section；Liveness It is that determination is monitored based on the number of times that APP is opened to the user in historical time section；Zero subsidize single accounting be based on pair The ratio for not having preferential quantity on order to account for all total number of orders in all orders of the user in historical time section is determined 's；Consumption cycle is based on placing an order what the frequency was determined to the user in historical time section；Logistics list amount is to be based on going through this The order that certain means of distribution provided in the history period in all orders of the user using service platform is dispensed accounts for this What the ratio of all quantity on orders was determined.

Based on the example above, user's value of the user is：

a1*A1+b1*B1+c1*C1+d1*D1+e1*E1+f1*F1。

Finally, the matching degree closed according to set of service attributes and first kind consumption attribute set, is sieved from multiple users The user that matching degree is selected more than predetermined threshold value gathers, and the user of each user is worth in gathering further according to the user, from the use The high user filtered out in the set of family less than or equal to predetermined number is worth the user during user gathers as targeted customer.

Wherein, the matching degree that set of service attributes and first kind consumption attribute set are closed is overlapping in being gathered with two Or the number of similar attribute is determined.

Service platform can be more than the user of each user in the user of predetermined threshold value set according to the matching degree filtered out Value is ranked up to each user, therefrom selects a number of high-value user.

Step 504, to service provider push corresponding with targeted customer's set second service strategy.

In the present embodiment, the user included in being gathered due to targeted customer is the user matched with service provider, or Say it is the user to service provider with important value, therefore, the second service strategy pushed to the service provider can be with It is that suggestion service provider uses some marketing tools, to provide targetedly preferential to these users.

Alternatively, the service strategy that each user in gathering for targeted customer can carry out homogeneity is pushed, can also Carry out differentiated service strategy push.Because in fact, the user in targeted customer's set may there are certain customers Order was played for the service provider, there are certain customers not play order for the service provider, therefore, for Descended single user and without single user was descended, the push of differentiated service strategy can be carried out.

So as to push second service strategy corresponding with targeted customer's set, Ke Yitong to service provider in step 504 Cross following manner realization：

According to the lower single user mark included in the History Order data of service provider, determine that targeted customer is in gathering It is no to there is single user；

If in the presence of single user had been descended, obtain respectively corresponding with having descended single user service strategy and with not Descended the corresponding service strategy of single user；

Service strategy corresponding with having descended single user is pushed to service provider and with not descending single user couple The service strategy answered.

Specifically, be stored with the History Order data of service provider in service platform, includes in History Order data The mark of lower single user, based on this, it is to descend single user, which user that can distinguish which user in targeted customer's set Not descend single user.

The service strategy for this two class targeted customer can be previously provided with service platform, so that, service platform can Will not descend single user and corresponding service strategy to encapsulate, single user and corresponding service strategy will be descended to encapsulate, pushed away Give service provider.

In the present embodiment, the second service strategy that service platform is pushed to service provider can be the prompting letter of suggestiveness Breath, that is, point out which type of marketing tool service provider can use to which user.But, if adopt the suggestion, take Being engaged in provider can voluntarily decision-making.If service provider adopts the suggestion of the service strategy, to service platform back services plan Omit certain marketing tool and its ginseng for the use for including service provider configuration in configuration information, the service strategy configuration information Number configuration information.

If service platform receives the service strategy configuration information that service provider feeds back according to service strategy, in service During the service request of user's triggering in the subsequently received targeted customer's set of platform, send and take to the corresponding client of the user Business recommendation information, wherein, the service recommendation information includes the information on services and service strategy configuration information of the service provider.

It is exactly that some user in targeted customer gathers opens APP triggering clothes in simple terms with reference to practical application scene During business request, user mark of the service platform based on the user monitored determines that it is a use in targeted customer's set Family, then to the client push service recommendation information corresponding with the service provider of the user, equivalent to the visitor in the user The preferential action message that the information on services and the user that the service provider is shown in the interface of family end can be participated in (corresponds to clothes The tactful configuration information of business).

In the present embodiment, each user's disappears in the set of service attributes and a large number of users by obtaining service provider Take attribute set, to filter out the targeted customer matched with service provider set, as service provider from a large number of users The user that there is higher matching degree with it is excavated, and then service plan corresponding with targeted customer's set is pushed to service provider Slightly, so that the pertinent service strategy push for service provider can either be realized, it can realize for service provider again High-value user set pertinent service strategy push.

Fig. 6 is the flow chart of display ranking method of adjustment embodiment one provided in an embodiment of the present invention, the present embodiment offer The display ranking method of adjustment can be performed by a display ranking adjusting apparatus, the display ranking adjusting apparatus can realize For software, or it is embodied as the combination of software and hardware, the display ranking adjusting apparatus can be integrally disposed in service platform side Equipment in, such as in server.What deserves to be explained is, display ranking adjusting apparatus and other realities of the invention in the present embodiment It is that for functional perspective makes a distinction, the two devices can be integrally disposed in together to apply the service strategy pusher in example In one server.Below in the case where not causing ambiguity, the equipment of the integrated display ranking adjusting apparatus is referred to as service flat Platform.As shown in fig. 6, comprising the following steps：

The service condition of step 601, acquisition service provider to marketing tool.

Step 602, the display location ranking according to the corresponding information on services of service condition adjustment service provider.

Wherein, service provider is obtained to the service condition of marketing tool, can be realized in the following way：

The detailed implementation for the methods described that the present embodiment is provided may be referred to the explanation to embodiment illustrated in fig. 4, with The difference of embodiment illustrated in fig. 4 is that the execution of this method is not based on embodiment illustrated in fig. 1 realization in the present embodiment.The technology Description in implementation procedure and the technique effect embodiment shown in Figure 4 of scheme, will not be repeated here.

Fig. 7 is the flow chart of another service strategy method for pushing embodiment one provided in an embodiment of the present invention, such as Fig. 7 institutes Show, this method comprises the following steps：

Step 701, the set of service attributes for obtaining service provider.

Step 702, the consumption data according to multiple users, obtain the consumption attribute set of each user in multiple users.

Step 703, according to set of service attributes and consumption attribute set, filtered out from multiple users and service provider Targeted customer's set of matching.

Step 704, to service provider push and the corresponding service strategy of targeted customer's set.

Wherein, the consumption attribute set of each user includes first kind consumption attribute set conjunction and Equations of The Second Kind consumes attribute Subclass.

Service platform can be closed according to the corresponding Equations of The Second Kind consumption attribute set of each user, it is determined that the user of each user Value.

Therefore, filter out and service from multiple users according to set of service attributes and consumption attribute set in step 703 Targeted customer's set of provider's matching, can be realized in the following way：

The matching degree closed according to set of service attributes and first kind consumption attribute set, filters out institute from multiple users The user that matching degree is stated more than predetermined threshold value gathers；User's value of each user in being gathered according to the user, from user collection The high user value user less than or equal to predetermined number is filtered out in conjunction as the user in targeted customer set.

Alternatively, pushed and the corresponding service strategy of targeted customer's set to service provider, it is possible to achieve be：

In addition, service platform to service provider push with after the corresponding service strategy of targeted customer's set, can be with Comprise the following steps：

If receiving the service strategy configuration information that service provider feeds back according to service strategy, used receiving target During the service request of user's triggering in the set of family, service recommendation information, service recommendation are sent to the corresponding client of the user Information includes the information on services and service strategy configuration information of service provider.

The detailed implementation for the methods described that the present embodiment is provided may be referred to the explanation to embodiment illustrated in fig. 5, with The difference of embodiment illustrated in fig. 5 is that the execution of this method is not based on embodiment illustrated in fig. 1 realization in the present embodiment.The technology Description in implementation procedure and the technique effect embodiment shown in Figure 5 of scheme, will not be repeated here.

The service strategy pusher and display ranking of one or more embodiments of the invention described in detail below are adjusted Engagement positions.These service strategy pushers and display ranking adjusting apparatus can be implemented in the architecture of server, It can also be implemented in the interactive system of server and client side.It will be understood by those skilled in the art that these service strategies The step of commercially available nextport hardware component NextPort can be used to be instructed by this programme for pusher and display ranking adjusting apparatus is matched somebody with somebody Put to constitute.

Fig. 8 is the structural representation of service strategy pusher embodiment one provided in an embodiment of the present invention, such as Fig. 8 institutes Show, the service strategy pusher includes：First acquisition module 11, analysis module 12, the first determining module 13, first push mould Block 14.

First acquisition module 11, the History Order data for obtaining service provider.

Analysis module 12, for at least one service evaluation parameter, by the analysis of the History Order data, really The parameter value of fixed at least one service evaluation parameter.

First determining module 13, for determining first service strategy corresponding with the service evaluation parameter of parameter value exception.

First pushing module 14, for pushing the first service strategy to the service provider.

Fig. 8 shown devices can perform the method for embodiment illustrated in fig. 1, and the part that the present embodiment is not described in detail can join Examine the explanation to embodiment illustrated in fig. 1.Retouching in implementation procedure and the technique effect embodiment shown in Figure 1 of the technical scheme State, will not be repeated here.

Fig. 9 is the structural representation of service strategy pusher embodiment two provided in an embodiment of the present invention, such as Fig. 9 institutes Show, on the basis of embodiment illustrated in fig. 8, at least one service evaluation parameter includes quantitative assessment parameter, the quantity Evaluating includes effective order numbers, new customer's number, patron's number, and in an optional implementation, the service strategy is pushed away Device is sent also to include：Second determining module 21, the 3rd determining module 22.

Second determining module 21, for determining in different historical times section, the parameter value of the quantitative assessment parameter Fluctuation situation.

3rd determining module 22, if representing corresponding for the fluctuation situation that second determining module 21 is determined Quantity is in decline fluctuation tendency, it is determined that the quantitative assessment parameter is the abnormal service evaluation parameter of parameter value.

Wherein, when the different historical time sections include the first historical time section, the second historical time section and three history Between section；Second determining module 22 specifically for：

If the corresponding parameter value of the quantitative assessment parameter is less than second history in first historical time section Between in section the quantitative assessment parameter parameter value, and less than the ginseng of the quantitative assessment parameter in the 3rd historical time section Numerical value, it is determined that the parameter value of the quantitative assessment parameter, which is presented, declines fluctuation tendency.

In an optional implementation, the device also includes：4th determining module 23.

4th determining module 23, is analyzed, really for a pair default relevant parameter related to the quantitative assessment parameter Whether the fixed decline fluctuation tendency is reasonable.

3rd determining module 22, if being additionally operable to the 4th determining module 23 determines that decline fluctuation tendency is unreasonable, It is the abnormal service evaluation parameter of parameter value then to determine the quantitative assessment parameter.

Fig. 9 shown devices can perform the method for embodiment illustrated in fig. 2, and the part that the present embodiment is not described in detail can join Examine the explanation to embodiment illustrated in fig. 2.Retouching in implementation procedure and the technique effect embodiment shown in Figure 2 of the technical scheme State, will not be repeated here.

Figure 10 is the structural representation of service strategy pusher embodiment three provided in an embodiment of the present invention, such as Figure 10 institutes Show, on the basis of embodiment illustrated in fig. 8, at least one service evaluation parameter includes service price evaluating, accordingly , the device also includes：Second acquisition module 31, the 5th determining module 32.

Second acquisition module 31, the parameter of the service price evaluating for obtaining multiple association service providers Value；

5th determining module 32, for contrast the service provider the service price evaluating parameter value and Whether the parameter value of the service price evaluating of the association service provider, determine the service price evaluating For the service evaluation parameter that parameter value is abnormal.

Wherein alternatively, at least one dimension of the multiple association service provider in following dimension with the clothes Business provider's association：Affiliated commercial circle is identical, service category is identical, exposure magnitude is identical.

Figure 10 shown devices can perform the method for embodiment illustrated in fig. 3, and the part that the present embodiment is not described in detail can join Examine the explanation to embodiment illustrated in fig. 3.Retouching in implementation procedure and the technique effect embodiment shown in Figure 3 of the technical scheme State, will not be repeated here.

Figure 11 is the structural representation of service strategy pusher example IV provided in an embodiment of the present invention, such as Figure 11 institutes Show, on the basis of embodiment illustrated in fig. 8, the service strategy pusher also includes：3rd acquisition module 41, adjusting module 42.

3rd acquisition module 41, for obtaining service condition of the service provider to marketing tool.

Adjusting module 42, the display for adjusting the corresponding information on services of the service provider according to the service condition Position ranking.

Specifically, the 3rd acquisition module 41, including：Acquiring unit 411, the first computing unit 412, second calculate single Member 413.

Acquiring unit 411, the arrange parameter for obtaining the corresponding every kind of marketing tool of the service provider.

First computing unit 412, for the arrange parameter according to every kind of marketing tool, calculates every kind of battalion respectively The corresponding score value of pin instrument.

Second computing unit 413, for according to the corresponding weight of the every kind of marketing tool, to every kind of marketing tool Corresponding score value is weighted summation, obtains the corresponding total score of the service provider.

Figure 11 shown devices can perform the method for embodiment illustrated in fig. 4, and the part that the present embodiment is not described in detail can join Examine the explanation to embodiment illustrated in fig. 4.Retouching in implementation procedure and the technique effect embodiment shown in Figure 4 of the technical scheme State, will not be repeated here.

Figure 12 is the structural representation of service strategy pusher embodiment five provided in an embodiment of the present invention, such as Figure 12 institutes Show, on the basis of embodiment illustrated in fig. 8, the service strategy pusher also includes：4th acquisition module 51, the 5th acquisition module 52nd, screening module 53, the second pushing module 54.

4th acquisition module 51, the set of service attributes for obtaining the service provider.

5th acquisition module 52, for the consumption data according to multiple users, obtains each user in the multiple user Consumption attribute set.

Screening module 53, for according to the set of service attributes and the consumption attribute set, from the multiple user In filter out matched with the service provider targeted customer set.

Second pushing module 54, for pushing the second clothes corresponding with targeted customer set to the service provider Business strategy.

Wherein, the consumption attribute set includes first kind consumption attribute set conjunction and Equations of The Second Kind consumes attribute set Close.

Accordingly, described device also includes：6th determining module 55.

6th determining module 55, for being closed according to the corresponding Equations of The Second Kind consumption attribute set of each user, is determined described every User's value of individual user.

It is corresponding, the screening module 53 specifically for：

The matching degree closed according to the set of service attributes and first kind consumption attribute set, is used from the multiple The user that the matching degree is filtered out in family more than predetermined threshold value gathers；User's valency of each user in being gathered according to the user Value, the high user value user filtered out in gathering from the user less than or equal to predetermined number collects as the targeted customer User in conjunction.

Alternatively, the device also includes：7th determining module 56, the 6th acquisition module 57.

7th determining module 56, for being identified according to the lower single user included in the order data, determines the target It whether there is in user's set and descended single user.

6th acquisition module 57, if in the presence of single user had been descended, obtain respectively with it is described descended single use The corresponding service strategy in family and service strategy corresponding with not descending single user.

Second pushing module 54 specifically for：To the service provider push with it is described descended single user couple The service strategy and service strategy corresponding with not descending single user answered.

Alternatively, the device also includes：Processing module 58.

Processing module 58, if for receiving the service strategy configuration information fed back according to the service strategy, connecing When receiving the service request that the user in targeted customer's set triggers, send service to the corresponding client of the user and push away Information is recommended, the service recommendation information includes the information on services and the service strategy configuration information of the service provider.

Figure 12 shown devices can perform the method for embodiment illustrated in fig. 5, and the part that the present embodiment is not described in detail can join Examine the explanation to embodiment illustrated in fig. 5.Retouching in implementation procedure and the technique effect embodiment shown in Figure 5 of the technical scheme State, will not be repeated here.

The built-in function and structure of service strategy pusher are the foregoing described, in practice, the service strategy pusher It can be achieved as server, including：Input-output equipment, processor；

The processor, is coupled to the input-output equipment, the History Order data for obtaining service provider；Root According at least one service evaluation parameter, the History Order data are analyzed, the ginseng of at least one service evaluation parameter is determined Numerical value；It is determined that first service strategy corresponding with the service evaluation parameter that parameter value is abnormal.

The input-output equipment, for pushing the first service strategy to the service provider.

Alternatively, the processor is additionally operable to perform all or part of step in method and step shown in above-mentioned Fig. 1 to Fig. 5 Suddenly.

Figure 13 is the structural representation provided in an embodiment of the present invention for showing ranking adjusting apparatus embodiment one, such as Figure 13 institutes Show, the device includes：Acquisition module 61, adjusting module 62.

Acquisition module 61, for obtaining service condition of the service provider to marketing tool.

Adjusting module 62, the display for adjusting the corresponding information on services of the service provider according to the service condition Position ranking.

Wherein, the acquisition module 61, including：Acquiring unit 611, the first computing unit 612, the second computing unit 613.

Acquiring unit 611, the arrange parameter for obtaining the corresponding every kind of marketing tool of the service provider.

First computing unit 612, for the arrange parameter according to every kind of marketing tool, calculates every kind of battalion respectively The corresponding score value of pin instrument.

Second computing unit 613, for according to the corresponding weight of the every kind of marketing tool, to every kind of marketing tool Corresponding score value is weighted summation, obtains the corresponding total score of the service provider.

Figure 13 shown devices can perform the method for embodiment illustrated in fig. 6, and the part that the present embodiment is not described in detail can join Examine the explanation to embodiment illustrated in fig. 6.Retouching in implementation procedure and the technique effect embodiment shown in Figure 6 of the technical scheme State, will not be repeated here.

Figure 14 is the structural representation of another service strategy pusher embodiment one provided in an embodiment of the present invention, is such as schemed Shown in 14, the device includes：First acquisition module 71, the second acquisition module 72, screening module 73, pushing module 74.

First acquisition module 71, the set of service attributes for obtaining service provider.

Second acquisition module 72, for the consumption data according to multiple users, obtains each user in the multiple user Consumption attribute set.

Screening module 73, for according to the set of service attributes and the consumption attribute set, from the multiple user In filter out matched with the service provider targeted customer set.

Pushing module 74, for being pushed and the corresponding service strategy of targeted customer set to the service provider.

Described device also includes：First determining module 75.

First determining module 75, for being closed according to the corresponding Equations of The Second Kind consumption attribute set of each user, is determined described every User's value of individual user.

The screening module 73 specifically for：Closed according to the set of service attributes and first kind consumption attribute set Matching degree, filtered out from the multiple user the matching degree more than predetermined threshold value user gather；

User's value of each user, is filtered out less than or equal to pre- from user set in being gathered according to the user If the high user value user of quantity is used as the user in targeted customer set.

Alternatively, the device also includes：Second determining module 76, the 3rd acquisition module 77.

Second determining module 76, for the lower single user mark included in the order data according to service provider, it is determined that It whether there is in targeted customer's set and descended single user.

3rd acquisition module 77, if being determined for second determining module 76 under existing in targeted customer's set Cross single user, then obtain respectively with it is described descended the corresponding service strategy of single user and with not descending single user couple The service strategy answered.

The pushing module 74 specifically for：To the service provider push with it is described descended single user it is corresponding Service strategy and service strategy corresponding with not descending single user.

Alternatively, the device also includes：Processing module 78.

Processing module 78, if for receiving the service strategy configuration information fed back according to the service strategy, connecing When receiving the service request that the user in targeted customer's set triggers, send service to the corresponding client of the user and push away Information is recommended, the service recommendation information includes the information on services and the service strategy configuration information of the service provider.

Figure 14 shown devices can perform the method for embodiment illustrated in fig. 7, and the part that the present embodiment is not described in detail can join Examine the explanation to embodiment illustrated in fig. 7.Retouching in implementation procedure and the technique effect embodiment shown in Figure 7 of the technical scheme State, will not be repeated here.

Embodiment illustrated in fig. 14 describes a kind of built-in function and structure of service strategy pusher, in practice, the clothes The tactful pusher of business can be realized as server, including：Input-output equipment, processor；

The processor, is coupled to the input-output equipment, the set of service attributes for obtaining service provider；Root According to the consumption data of multiple users, the consumption attribute set of each user in the multiple user is obtained；Belonged to according to the service Property set and the consumption attribute set, filter out the targeted customer matched with the service provider from the multiple user Set.

The input-output equipment, for pushing service corresponding with targeted customer set to the service provider Strategy.

Alternatively, the processor is additionally operable to perform all or part of step in method and step shown in above-mentioned Fig. 7.

Device embodiment described above is only schematical, wherein the unit illustrated as separating component can To be or may not be physically separate, the part shown as unit can be or may not be physics list Member, you can with positioned at a place, or can also be distributed on multiple NEs.It can be selected according to the actual needs In some or all of module realize the purpose of this embodiment scheme.Those of ordinary skill in the art are not paying creativeness Work in the case of, you can to understand and implement.

Through the above description of the embodiments, those skilled in the art can be understood that each embodiment can Realized by the mode of general hardware platform necessary to add, naturally it is also possible to pass through hardware.Understood based on such, above-mentioned skill The part that art scheme substantially contributes to prior art in other words can be embodied in the form of product, computer production Product can be stored in a computer-readable storage medium, such as ROM/RAM, magnetic disc, CD, including some instructions are to cause one Platform computer installation (can be personal computer, server, or network equipment etc.) performs each embodiment or embodiment Some parts described in method.

Finally it should be noted that：The above embodiments are merely illustrative of the technical solutions of the present invention, rather than its limitations；Although The present invention is described in detail with reference to the foregoing embodiments, it will be understood by those within the art that：It still may be used To be modified to the technical scheme described in foregoing embodiments, or equivalent substitution is carried out to which part technical characteristic； And these modification or replace, do not make appropriate technical solution essence depart from various embodiments of the present invention technical scheme spirit and Scope.

Claims

1. a kind of service strategy method for pushing, it is characterised in that including：

Obtain the History Order data of service provider；

For at least one service evaluation parameter, by the analysis of the History Order data, at least one service is determined The parameter value of evaluating；

The first service strategy is pushed to the service provider.

2. according to the method described in claim 1, it is characterised in that at least one service evaluation parameter includes quantity and commented Valency parameter；

Before determination first service strategy corresponding with the service evaluation parameter of parameter value exception, in addition to：

If the fluctuation situation represents corresponding quantity in decline fluctuation tendency, it is determined that the quantitative assessment parameter is parameter value Abnormal service evaluation parameter.

3. method according to claim 2, it is characterised in that the different historical time sections include the first historical time Section, the second historical time section and the 3rd historical time section；

It is described to determine in different historical times section, the fluctuation situation of the parameter value of the quantitative assessment parameter, including：

If the corresponding parameter value of the quantitative assessment parameter is less than second historical time section in first historical time section The parameter value of the interior quantitative assessment parameter, and less than the parameter of the quantitative assessment parameter in the 3rd historical time section Value, it is determined that the parameter value of the quantitative assessment parameter, which is presented, declines fluctuation tendency.

4. method according to claim 2, it is characterised in that the determination quantitative assessment parameter is that parameter value is abnormal Service evaluation parameter before, in addition to：

Pair default relevant parameter related to the quantitative assessment parameter is analyzed, and determines whether the decline fluctuation tendency closes Reason；

If the decline fluctuation tendency is unreasonable, it is determined that the quantitative assessment parameter is the abnormal service evaluation ginseng of parameter value Number.

5. method according to claim 2, it is characterised in that the quantitative assessment parameter includes effective order numbers, new Gu Guest's number, patron's number.

6. according to the method described in claim 1, it is characterised in that at least one service evaluation parameter includes service valency Lattice evaluating；

Obtain the parameter value of the service price evaluating of multiple association service providers；

Contrast the parameter value of the service price evaluating of the service provider and the institute of the association service provider The parameter value of service price evaluating is stated, whether determine the service price evaluating is the abnormal service evaluation of parameter value Parameter.

7. method according to claim 6, it is characterised in that the multiple association service provider is in following dimension Associated at least one dimension with the service provider：Affiliated commercial circle is identical, service category is identical, exposure magnitude is identical.

8. method according to any one of claim 1 to 7, it is characterised in that methods described also includes：

Obtain service condition of the service provider to marketing tool；

9. method according to claim 8, it is characterised in that the acquisition service provider makes to marketing tool With situation, including：

According to the corresponding weight of the every kind of marketing tool, score value corresponding to the every kind of marketing tool is weighted summation, Obtain the corresponding total score of the service provider.

10. method according to any one of claim 1 to 7, it is characterised in that methods described also includes：

Obtain the set of service attributes of the service provider；

According to the set of service attributes and the consumption attribute set, filter out and carried with the service from the multiple user Targeted customer's set of supplier's matching；

11. method according to claim 10, it is characterised in that the consumption attribute set includes first kind consumption category Temper set and Equations of The Second Kind consumption attribute set are closed；

It is described according to the set of service attributes and the consumption attribute set, filtered out from the multiple user and the clothes It is engaged in before targeted customer's set of provider's matching, in addition to：

Closed according to the corresponding Equations of The Second Kind consumption attribute set of each user, determine user's value of each user；

It is described according to the set of service attributes and the consumption attribute set, filtered out from the multiple user and the clothes Targeted customer's set of business provider's matching, including：

The matching degree closed according to the set of service attributes and first kind consumption attribute set, from the multiple user The user that the matching degree is filtered out more than predetermined threshold value gathers；

User's value of each user, is filtered out less than or equal to present count from user set in being gathered according to the user The high user value user of amount is used as the user in targeted customer set.

12. method according to claim 10, it is characterised in that described to be pushed and the target to the service provider User gathers corresponding second service strategy, including：

According to the lower single user mark included in the order data, determine to whether there is in targeted customer's set Single user；

If in the presence of single user had been descended, obtain respectively with it is described descended the corresponding service strategy of single user and with not Descended the corresponding service strategy of single user；

To the service provider push with it is described descended the corresponding service strategy of single user and with not descending single use The corresponding service strategy in family.

13. method according to claim 10, it is characterised in that described to be pushed and the target to the service provider User gathers after corresponding service strategy, in addition to：

If receiving the service strategy configuration information fed back according to the service strategy, targeted customer's set is being received In user's triggering service request when, send service recommendation information, the service recommendation to the corresponding client of the user Information includes the information on services and the service strategy configuration information of the service provider.

14. one kind shows ranking method of adjustment, it is characterised in that including：

Obtain service condition of the service provider to marketing tool；

15. method according to claim 14, it is characterised in that use of the acquisition service provider to marketing tool Situation, including：

16. a kind of service strategy method for pushing, it is characterised in that including：

Obtain the set of service attributes of service provider；

17. method according to claim 16, it is characterised in that the consumption attribute set includes first kind consumption category Temper set and Equations of The Second Kind consumption attribute set are closed；

18. method according to claim 16, it is characterised in that described to be pushed and the target to the service provider User gathers corresponding service strategy, including：

According to the lower single user mark included in the order data of service provider, determine whether deposited in targeted customer's set Descending single user；

19. the method according to any one of claim 16 to 18, it is characterised in that described to be pushed away to the service provider Send with after the corresponding service strategy of targeted customer set, in addition to：

20. a kind of service strategy pusher, it is characterised in that including：

Analysis module, for at least one service evaluation parameter, by the analysis of the History Order data, it is determined that described The parameter value of at least one service evaluation parameter；

21. device according to claim 20, it is characterised in that at least one service evaluation parameter includes quantity Evaluating；

Described device also includes：

Second determining module, for determining in different historical times section, the fluctuation feelings of the parameter value of the quantitative assessment parameter Condition；

3rd determining module, if under representing that corresponding quantity is in for the fluctuation situation that second determining module is determined Fluctuation tendency drops, it is determined that the quantitative assessment parameter is the abnormal service evaluation parameter of parameter value.

22. device according to claim 21, it is characterised in that the different historical time sections include the first historical time Section, the second historical time section and the 3rd historical time section；

Second determining module specifically for：

23. device according to claim 21, it is characterised in that also include：

4th determining module, is analyzed for a pair default relevant parameter related to the quantitative assessment parameter, it is determined that described Whether reasonable decline fluctuation tendency；

3rd determining module, if being additionally operable to the 4th determining module determines that decline fluctuation tendency is unreasonable, it is determined that institute It is the abnormal service evaluation parameter of parameter value to state quantitative assessment parameter.

24. device according to claim 21, it is characterised in that the quantitative assessment parameter includes effective order numbers, new Customer's number, patron's number.

25. device according to claim 20, it is characterised in that at least one service evaluation parameter includes service Price evaluation parameter；

Described device also includes：

Second acquisition module, the parameter value of the service price evaluating for obtaining multiple association service providers；

5th determining module, parameter value and the pass for the service price evaluating that contrasts the service provider Join the parameter value of the service price evaluating of service provider, whether determine the service price evaluating is parameter It is worth abnormal service evaluation parameter.

26. device according to claim 25, it is characterised in that the multiple association service provider is in following dimension At least one dimension on associated with the service provider：Affiliated commercial circle is identical, service category is identical, exposure magnitude is identical.

27. the device according to any one of claim 20 to 26, it is characterised in that also include：

Arrange adjusting module, the display location for adjusting the corresponding information on services of the service provider according to the service condition Name.

28. device according to claim 27, it is characterised in that the 3rd acquisition module, including：

First computing unit, for the arrange parameter according to every kind of marketing tool, calculates every kind of marketing tool respectively Corresponding score value；

Second computing unit, it is corresponding to every kind of marketing tool for according to the corresponding weight of the every kind of marketing tool Score value is weighted summation, obtains the corresponding total score of the service provider.

29. the device according to any one of claim 20 to 26, it is characterised in that also include：

5th acquisition module, for the consumption data according to multiple users, obtains the consumption of each user in the multiple user Attribute set；

Screening module, for according to the set of service attributes and the consumption attribute set, being screened from the multiple user Go out the targeted customer's set matched with the service provider；

Second pushing module, for pushing second service plan corresponding with targeted customer set to the service provider Slightly.

30. device according to claim 29, it is characterised in that the consumption attribute set includes first kind consumption category Temper set and Equations of The Second Kind consumption attribute set are closed；

Described device also includes：

6th determining module, for being closed according to the corresponding Equations of The Second Kind consumption attribute set of each user, determines each user User value；

The screening module specifically for：

31. device according to claim 29, it is characterised in that also include：

7th determining module, for being identified according to the lower single user included in the order data, determines targeted customer's collection It whether there is in conjunction and descended single user；

6th acquisition module, if in the presence of single user had been descended, obtain respectively with it is described descended single user it is corresponding Service strategy and service strategy corresponding with not descending single user；

Second pushing module specifically for：

32. device according to claim 29, it is characterised in that also include：

Processing module, if for receiving the service strategy configuration information fed back according to the service strategy, receiving When stating the service request that the user in targeted customer's set triggers, service recommendation letter is sent to the corresponding client of the user Breath, the service recommendation information includes the information on services and the service strategy configuration information of the service provider.

33. one kind shows ranking adjusting apparatus, it is characterised in that including：

34. device according to claim 33, it is characterised in that the acquisition module, including：

35. a kind of service strategy pusher, it is characterised in that including：

Second acquisition module, for the consumption data according to multiple users, obtains the consumption of each user in the multiple user Attribute set；

36. device according to claim 35, it is characterised in that the consumption attribute set includes first kind consumption category Temper set and Equations of The Second Kind consumption attribute set are closed；

Described device also includes：

First determining module, for being closed according to the corresponding Equations of The Second Kind consumption attribute set of each user, determines each user User value；

The screening module specifically for：

37. device according to claim 35, it is characterised in that also include：

Second determining module, for the lower single user mark included in the order data according to service provider, determines the mesh Mark to whether there is in user's set and descended single user；

3rd acquisition module, if determining there is single use in targeted customer's set for second determining module Family, then obtain and descended the corresponding service strategy of single user and corresponding with not descending single user to service with described respectively Strategy；

The pushing module specifically for：To the service provider push with it is described descended the corresponding service plan of single user Omit and service strategy corresponding with not descending single user.

38. the device according to any one of claim 35 to 37, it is characterised in that also include：