CN101882288A - Active advertisement platform - Google Patents
Active advertisement platform Download PDFInfo
- Publication number
- CN101882288A CN101882288A CN2010102099511A CN201010209951A CN101882288A CN 101882288 A CN101882288 A CN 101882288A CN 2010102099511 A CN2010102099511 A CN 2010102099511A CN 201010209951 A CN201010209951 A CN 201010209951A CN 101882288 A CN101882288 A CN 101882288A
- Authority
- CN
- China
- Prior art keywords
- businessman
- data
- consumer
- webpage
- advertisement platform
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Images
Abstract
The invention discloses an active advertisement platform, which is constructed on one or more network servers. The active advertisement platform comprises an operation module unit, a merchant database, a customer database and an on-line operation processing unit, wherein the operation module unit is used for data processing, operation and control; the merchant database stores a plurality of pieces of member merchant data and ordinary merchant data; the customer database stores a plurality of pieces of customer data; and the on-line operation processing unit enables a user device and an advertisement client device to be connected with and log on the active advertisement platform through the Internet to process on-line operation, provides a plurality of operation web pages for the client device for display when a customer is connected as the client device, and receives consumption screening conditions from the client device. The client device transmits the consumption screening conditions to the on-line operation processing unit and screens the merchant data meeting the consumption conditions from the merchant database, wherein the screened merchant data is arranged according to an order of from greater to smaller instant discount rates of goods provided by corresponding merchants so as to fulfill the aim of high-efficient advertisement.
Description
Technical field
The present invention is a kind of active advertisement platform, is a servo platform to be set browse for consumer's line on world-wide web, and this servo platform provides diversified businessman and instant discount information is selected voluntarily for the consumer.
Background technology
For most hotel owners, the advertising marketing means of high benefit will can be it and bring appreciable business opportunity and create extremely many profits.Common on the market advertising marketing gimmick majority is the passive type practice of adopting one-to-many at present, the advertiser is via as multiple media such as print medias such as newspaper, leaflet, sound, network and television images oneself commodity compulsory type ground propaganda being given extensive masses, in the process of exploitation, there is no and specially screen the consumer, with the consumer, be to be in passive position and to receive the ad information propagate out by force.
Yet the effect reality that the above-mentioned advertising marketing practice can produce is when limited, advertiser and consumer both sides are all had certain problem, with advertiser's position, must drop into considerable fund cost and be engaged in the advertising means, just have an opportunity to allow the consumer be favored and improve the charge machine meeting, but can not guarantee to bet the great number cost fully and just can bring corresponding high yield, yet when being subject to factors such as fund cost and can't carrying out a large amount of advertising marketings, expected is to be difficult to obtain gratifying lucrative income; On the other hand, with consumer's position, it is passive reception ad information, and most of messages that receive may be irrelevant with the consumer, and can't cause consumer's the interest of browsing fully, promptly directly out in the cold under not by the situation of detail knowledge, can't reach the effect of effective propaganda.
Summary of the invention
Because at present the advertising means are still and make that the consumer is passive to be accepted ad information and fail to reach the effect of effective propaganda, fundamental purpose of the present invention provides a kind of active advertisement platform, the sales promotion or the discount information that provide the advertiser to publish its commodity, have or not according to its consumption wish active inquiry by the consumer again and satisfy the businessman that it imposes a condition, Query Result is arranged in regular turn according to the discount amplitude, improves the purpose of consuming wish and reaching effective propaganda.
For reaching aforementioned purpose, active advertisement platform of the present invention consists predominantly of:
One computing module group unit is responsible for functions such as Data Processing, computing and control;
One businessman's data bank is many Pen Associations member businessman data and the general businessman data of storing, and wherein, each Pen Association person businessman data is to comprise basic information of businessman and the instant discount amplitude of commodity;
One consumer's data bank is to store many consumer's data, and every consumer's data comprises consumer's consumption history record;
One connection line operation processing unit, be to entrust end device to login to handle connection line operation via the world-wide web line for user end apparatus and advertisement, after the consumer is with the client terminal device line, provide a plurality of operation web pages to show, and receive the consumption screening conditions of sending by client terminal device in this client terminal device;
Wherein, this client terminal device is that consumption screening conditions is sent to this connection line operation processing unit, filter out the businessman's data that meets consumption condition by this computing operation unit in businessman's data bank, businessman's data that this filters out is to arrange in regular turn from large to small according to the instant discount amplitude of commodity that it provided.
Can store many businessman's data in this advertising platform and allow member businessman initiatively to publish or the instant discount message of commodity that is provided at present is provided, when the consumer has a mind to carry out the consumer behavior of specific purpose, just can utilize equipment for surfing the net such as mobile phone, PC initiatively links to this advertising platform, after filling in its consumption condition that finishes on the advertising platform, can obtain to meet businessman's The selection result of this consumption condition, because the businessman that filters out arranges from large to small in regular turn according to its discount amplitude that provides, the consumer can finish transaction with this businessman easily from the central commodity of selecting most economical material benefit.Therefore, the present invention is for businessman, can commodity initiatively be extended to the attention that obtains the consumer on the market in mode cheaply, only need see through the shirtsleeve operation step to the consumer and just can obtain, all initiatively produce the advertising effect of high benefit both sides under the situation of operation own best consumption pipeline.
Description of drawings
Fig. 1 is the synoptic diagram of active advertisement platform of the present invention;
Fig. 2 A shows the synoptic diagram of businessman classification webpage in client terminal device for the present invention;
Fig. 2 B is the functional schematic of the present invention in businessman's classification webpage;
Fig. 3 A shows the synoptic diagram of consumer present location input webpage businessman classification webpage in client terminal device for the present invention;
Fig. 3 B is the functional schematic of consumer of the present invention present location input webpage;
Fig. 4 shows the synoptic diagram of businessman's The selection result webpage in client terminal device for the present invention;
Fig. 5 shows the synoptic diagram of a booking data input webpage in client terminal device for the present invention;
Fig. 6 shows the synoptic diagram of stroke position webpage in client terminal device for the present invention;
Fig. 7 shows the synoptic diagram of businessman's Way guidance webpage in client terminal device for the present invention;
Fig. 8 shows the synoptic diagram of a booking record webpage in client terminal device for the present invention;
Fig. 9 A shows another synoptic diagram of a booking record webpage in client terminal device for the present invention;
Fig. 9 B notes down another synoptic diagram of many consumption histories records of web displaying for the present invention makes a reservation.
Description of reference numerals:
10-data arithmetic element; 11-businessman data bank; 12-consumer's data bank; 13-connection line operation processing unit; 100-businessman classification webpage; 102-Main classification option; 104-subseries option; Order before the 106-; 200-consumer present location input webpage; 300-businessman The selection result webpage; 302-introduces film; 303-businessman distance; 304-client's scoring; The instant discount amplitude of 305-commodity; Booking link on the 306-line; The ordering of 307-relative distance; The 308-ordering of marking; 400-booking data input webpage; 500-draws a webpage; 600-businessman Way guidance webpage; The 601-map; The 602-guided path; 700-booking record webpage; 701-cancels booking; The 702-field of marking; 703-comment field; 704-consumption history record; The 1-user end apparatus; End device is entrusted in the 2-advertisement.
Embodiment
See also shown in Figure 1, the present invention is a kind of active advertisement platform, consumer and paid advertisement master can utilize Internet enabled hardware unit to be connected to this active advertisement platform, for example utilize mobile phone, computer, PDA etc. to entrust end device 2 as user end apparatus 1 and advertisement; Advertising platform of the present invention can be applicable to multiple industry so that active ad information to be provided, and is already to be that example is illustrated with the food and drink cuisines in the following detailed description, but is not limited to this classification.
This active advertisement platform can be built on one or more webserver, includes:
One data arithmetic element 10 is responsible for functions such as Data Processing, computing and control;
One businessman's data bank 11, store the data of member businessman of many Pen Associations and general businessman, member businessman is for enjoying the advertiser of more perfect service to the advertising platform defrayment, can general relatively businessman provide more complete advertising information, every member businessman utilizes one group of line account number and password, entrust end device 2 lines to enter platform with advertisement, a plug-in program is installed in end device 2 is entrusted in this advertisement; Become the person of member businessman, except can in businessman's data bank 11, storing general businessman information such as trade name, address, phone, merchandising classification etc., can store the film of introducing of businessman again, after also can linking to advertising platform via this plug-in program, multiple information such as the merchandise discount in its shop of immediate updating, commodity amount, immediate updating booking;
One consumer's data bank 12, can store many consumer's data, every consumer's data can comprise consumer's communication phone and consumption history record, when the consumer links to advertising platform with same trust end device 1 in the future, then can pick out this trust end device 1, and provide consumption history record in the past to consult fast for the consumer, the identification mode can learn via the identification number of entrusting end device 1, for example with phone number, Local Number etc. as identification number;
One connection line operation processing unit 13, it is the relevant operation of line that end device 2 is entrusted in processing advertising platform and client terminal device 1 and advertisement, for example after the consumer is with client terminal device 1 line, can provide the associative operation webpage to fill in, browse, and the data transmission that the consumer imported be given data arithmetic element 10 carry out computing for the consumer.
Please refer to shown in Fig. 2 A and the 2B, when consumer's user end apparatus 1 links to advertising platform, this advertising platform at first provides businessman classification webpage 100 to select to the user, with the cuisines industry is example, on this businessman classification webpage 100, can provide various Main classification option ones 02 such as French, adopted formula, Japanese, platform dish, Sichuan cuisine, the Hakkas, vegetarian diet, pot thing, marine products and tentatively select restaurant category for the consumer, and can further provide subseries option one 04, for example subseries option one 04 can be cuisines atmosphere option, comprises candle light, party, commercial affairs etc.; Behind selected Main classification option one 02 and subseries option one 04, be to go into business according to the connection collection of primary and secondary option to select qualified businessman in the tame data bank 11.
Please refer to Fig. 3 A and 3B, after consumer's input finishes aforementioned options, advertising platform judges whether user end apparatus 1 has positioning function, when judgement does not possess, can provide consumer present location input webpage 200 to insert the address information of its position for the consumer, for example import counties and cities' title, administrative area title, guideboard number address etc., its input mode can be the handwriting pad input or utilizes pulldownmenus to select.
Please refer to Fig. 4,, for example hold, or finish filling in of necessary information at above-mentioned consumer present location input webpage 200, then switch to businessman's The selection result webpage 300 with a GPS mobile phone when judging that user end apparatus 1 has positioning function.In this businessman's The selection result webpage 300, show many in businessman's data bank 11 qualified businessmans, its default sortord is to arrange in regular turn according to the discount degree of commodity, its rank cis-position of the big more person of discount amplitude more in front, shown each businessman's data can comprise data such as introducing film 302, businessman distance 303, client mark 304, the instant discount amplitude 305 of commodity, introduce film 302 and be the film of shooting on the spot of this businessman, 303 of businessman distances are the relative distance that calculates according to this businessman and client terminal device 1 or address that the consumer filled in; It is the consumption scoring of acquisition that this businessman accumulates that the client marks 304.In this businessman's The selection result webpage 300, if be the person of member businessman, then provide booking link 306 on the line again, if general businessman also provides the communication phone of this businessman for consumer's reference.Except with the discount amplitude as the default sortord, also provide relative distance ordering 307, scoring ordering 308 functions, make the consumer comply with the default sortord of demand change own.
See also Fig. 5, when the consumer selects wherein a businessman and click on the aforementioned line booking link 306 functions, be to show a booking data input webpage 400, require the user to insert to have a dinner date, meal time, number of meals (adult, child), talk-back etc.
See also Fig. 6, after the consumer finishes aforementioned booking information input, system can further switch to stroke position webpage 500, the seat distribution plan that presents this businessman on this webpage, this seat distribution plan can see through this plug-in program from edlin and be uploaded in businessman's data bank 11 by businessman, each table on the seat distribution plan can be designed to independent object, the consumer can choose this object and finish and draw bit motion, those table objects can come the performance state by different colors, to distinguish on-the-spot booking, vacant seat, to make a reservation etc. on the line; When finish draw the position after, be to finish synchronous renewal in businessman's data bank 11, and consumer's booking information stored into a booking record that therefore, no matter the up-to-date booking state of businessman after being wired to advertising platform, all can be consulted by consumer or businessman itself.
Please refer to Fig. 7, after finishing stroke position, one businessman's Way guidance webpage 600 then is provided, show that a map 601 and is indicated in the guided path 602 on this map 601, because the consumer imports its on-site address information earlier, therefore and the businessman address also is present in this businessman's data bank 11, can calculate the optimal path in two places and is shown on this map 601.
Please refer to Fig. 2 and shown in Figure 8, order 106 functions before on businessman classification webpage 100, can providing one.Because every consumer all stores a booking record after finishing above-mentioned booking flow process, when ordering 106 functions before therefore directly carrying out, be directly to enter into this booking record, Fig. 8 is a booking record webpage 700, if the consumer watches the time of booking record webpage 700 to make a reservation the date early than it, then booking record webpage 700 is except film, businessman and consumer's relative distance, client's scoring, instant discount message is introduced in demonstration, and a cancellation 701 functions of making a reservation still are provided.
See also Fig. 9 A, 9B, if the consumer has finished consumer behavior, when watching booking record webpage 700, then 700 of webpages of booking record can show many consumption history records 704, each consumption history record 704 except comprise the relative distance of introducing film, businessman and consumer, client's scoring, immediately the discount message, scoring field 702 and comment field 703 still are provided, the consumer can see through this field input scoring and individual opinion, these scorings and individual opinion can feed back to businessman by advertising platform, for businessman's reference.
Claims (12)
1. an active advertisement platform is characterized in that, includes:
One computing module group unit is responsible for functions such as Data Processing, computing and control;
One businessman's data bank stores many Pen Associations member businessman data and general businessman data, and wherein, each Pen Association person businessman data comprises basic information of businessman and the instant discount amplitude of commodity;
One consumer's data bank stores many consumer's data, and every consumer's data comprises consumer's consumption history record;
One connection line operation processing unit, entrust end device to login to handle connection line operation for user end apparatus and advertisement via the world-wide web line, after the consumer is with the client terminal device line, provide a plurality of operation web pages to show, and receive the consumption screening conditions of sending by client terminal device in this client terminal device;
Wherein, this client terminal device sends consumption screening conditions to this connection line operation processing unit, filter out the businessman's data that meets consumption condition by this computing operation unit in businessman's data bank, businessman's data that this filters out is arranged from large to small in regular turn according to the instant discount amplitude of commodity that it provided.
2. active advertisement platform according to claim 1 is characterized in that, the operation web page that this link process unit is provided includes:
One businessman classification webpage is filled in this consumption screening conditions for the consumer;
One businessman's The selection result webpage, show many businessman's data being filtered out by the data arithmetic element for user end apparatus from central selected businessman of desiring to consume, businessman's data of each demonstration comprises the instant discount message of aforementioned commodity;
One businessman's Way guidance webpage shows that a map and is indicated in the guided path of this map, and this guided path indicates client terminal device and aforementioned selected businessman path between the two of desiring to consume.
3. active advertisement platform according to claim 2 is characterized in that, this businessman's shown consumption screening conditions of classification webpage comprises Main classification choosing and subseries option.
4. active advertisement platform according to claim 3 is characterized in that, this Main classification option is a restaurant category, and this subseries option is a cuisines atmosphere.
5. active advertisement platform according to claim 2 is characterized in that, this businessman's The selection result webpage further shows introduces film, businessman's distance, client's scoring.
6. according to each described active advertisement platform of claim 1 to 5, it is characterized in that, the operation web page that this link process unit is provided further comprises consumer present location input webpage, utilizes this client terminal device to insert the address information of its position for the consumer.
7. active advertisement platform according to claim 6 is characterized in that, the operation web page that this link process unit is provided further comprises:
One booking data input webpage;
Stroke position webpage shows a seat distribution plan;
One booking record webpage shows the consumption history record, and every consumption history record provides scoring field and comment field.
8. active advertisement platform according to claim 7 is characterized in that, orders option before this businessman's classification webpage provides one, captures the consumption history record fast for client terminal device in consumer's data bank.
9. active advertisement platform according to claim 8, it is characterized in that, this connection line operation processing unit is to see through one to be installed in the plug-in refresh routine in this advertisement trust end device and to set up line, makes advertisement entrust device to upgrade the instant discount amplitude of these commodity to businessman's data bank immediately via this plug-in program.
10. active advertisement platform according to claim 8 is characterized in that, further for every Pen Association person businessman data shows booking link on the line, is that every general businessman data shows a communication phone in this businessman's The selection result webpage.
11. active advertisement platform according to claim 8 is characterized in that, further has relative distance ordering and scoring ranking function in this businessman's The selection result webpage.
12. active advertisement platform according to claim 1 is characterized in that, every consumer's data further comprises consumer's communication phone.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010102099511A CN101882288A (en) | 2010-06-22 | 2010-06-22 | Active advertisement platform |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010102099511A CN101882288A (en) | 2010-06-22 | 2010-06-22 | Active advertisement platform |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN101882288A true CN101882288A (en) | 2010-11-10 |
Family
ID=43054299
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN2010102099511A Pending CN101882288A (en) | 2010-06-22 | 2010-06-22 | Active advertisement platform |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN101882288A (en) |
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104933046A (en) * | 2014-03-17 | 2015-09-23 | 阿里巴巴集团控股有限公司 | Method and system for providing search result of commodity object |
| CN104967552A (en) * | 2014-11-12 | 2015-10-07 | 腾讯科技（深圳）有限公司 | Message push method and apparatus |
| CN106621332A (en) * | 2016-12-29 | 2017-05-10 | 北京奇虎科技有限公司 | Data request detection method and device |
| CN107093120A (en) * | 2016-09-28 | 2017-08-25 | 北京小度信息科技有限公司 | Service strategy method for pushing and device |
| CN109360090A (en) * | 2018-08-29 | 2019-02-19 | 中国建设银行股份有限公司 | A kind of method of commerce of financial product, device, terminal and storage medium |
| CN110163670A (en) * | 2019-05-10 | 2019-08-23 | 达疆网络科技(上海)有限公司 | A kind of automation marketing method based on user's displaying live view behavior |
-
2010
- 2010-06-22 CN CN2010102099511A patent/CN101882288A/en active Pending
Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104933046A (en) * | 2014-03-17 | 2015-09-23 | 阿里巴巴集团控股有限公司 | Method and system for providing search result of commodity object |
| CN104967552A (en) * | 2014-11-12 | 2015-10-07 | 腾讯科技（深圳）有限公司 | Message push method and apparatus |
| CN107093120A (en) * | 2016-09-28 | 2017-08-25 | 北京小度信息科技有限公司 | Service strategy method for pushing and device |
| CN106621332A (en) * | 2016-12-29 | 2017-05-10 | 北京奇虎科技有限公司 | Data request detection method and device |
| CN106621332B (en) * | 2016-12-29 | 2021-01-26 | 北京奇虎科技有限公司 | Data request detection method and device |
| CN109360090A (en) * | 2018-08-29 | 2019-02-19 | 中国建设银行股份有限公司 | A kind of method of commerce of financial product, device, terminal and storage medium |
| CN110163670A (en) * | 2019-05-10 | 2019-08-23 | 达疆网络科技(上海)有限公司 | A kind of automation marketing method based on user's displaying live view behavior |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US8918355B2 (en) | Determining a meal and/or meal plan | |
| Heinemann et al. | New online retailing | |
| US20110251897A1 (en) | Online Shopping Circulars | |
| CN102360483A (en) | Navigation type B2C (business to customer) network shopping platform for gathering electronic business official websites with self establishment of brands | |
| KR102044555B1 (en) | Advertisement service system capable of providing advertisement material template for auto multilink based on analyzing bigdata of user pattern and advertisement method thereof | |
| CN102737332A (en) | Enabling advertisers to bid on abstract objects | |
| CN102567897A (en) | A method and system for presenting promotional content to a user of a communication device | |
| CN101889293A (en) | System and method for creating social services based on buying experience | |
| CN107204911A (en) | A kind of method and system that targeted information is issued in social media | |
| US8095580B2 (en) | Providing content to users | |
| US20120179546A1 (en) | Web advertising management method | |
| JP6469189B2 (en) | Information providing system and information providing method using physical medium | |
| CN101882288A (en) | Active advertisement platform | |
| Thomas et al. | Direct and digital marketing in practice | |
| CN104517218A (en) | Bonus point obtaining, giving, transferring and exchanging mechanism method and system | |
| Santos et al. | E-commerce: issues, opportunities, challenges, and trends | |
| CN101206646A (en) | Method for sharing behalf by putting shopping engine made by oneself in blog forum website | |
| KR102098535B1 (en) | Advertisement service system capable of providing advertisement material template for auto multilink based on analyzing bigdata of user pattern | |
| JP2018521435A (en) | System and method for accurate marketing by sharing data, gifts and logistics | |
| Assiri et al. | Website characterization and evaluation of the five star hotels in Saudi Arabia using advanced content analysis and eMICA framework | |
| KR20200097544A (en) | Platform system for resellers in contents curation marketing | |
| KR20110012502A (en) | System and method for intermediating trades of goods on-line | |
| US11422675B1 (en) | Multi-level strategy-based dynamic content generation | |
| KR102098536B1 (en) | Advertisement service system capable of providing advertisement material template for auto multilink | |
| WO2019160063A2 (en) | Information provision system using physical media, and information provision method |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| C02 | Deemed withdrawal of patent application after publication (patent law 2001) | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Open date: 20101110 |