CN111462348B

CN111462348B - Resource allocation method, device and equipment based on sign-in behavior

Info

Publication number: CN111462348B
Application number: CN202010224787.5A
Authority: CN
Inventors: 廖运荣; 程双杰
Original assignee: Alipay Hangzhou Information Technology Co Ltd
Current assignee: Alipay Hangzhou Information Technology Co Ltd
Priority date: 2020-03-26
Filing date: 2020-03-26
Publication date: 2022-03-25
Anticipated expiration: 2040-03-26
Also published as: CN111462348A

Abstract

The embodiment of the specification provides a resource allocation method, a device and equipment based on check-in behavior, wherein the method comprises the following steps: acquiring sign-in behavior data of a user participating in target activities; the check-in behavior data includes: the method comprises the steps that a user signs in a first period of current resource allocation to be carried out to generate first sign-in data, and the user signs in at least one second period to generate second sign-in data, wherein the second period is a history period of the first period. And performing correlation evaluation on the completion state of the user participating in the check-in the first period according to the first check-in data and the second check-in data. And determining the allocated resources for the check-in behavior of the user in the first period according to the evaluation result. In the embodiment of the specification, the sign-in data of the user participating in other periodic sign-ins is associated, and the resource data distributed in the periodic sign-ins of the user to be subjected to resource distribution is determined, so that the enthusiasm of the user for executing sign-in operation is stimulated, and the traffic of service products is further improved.

Description

Resource allocation method, device and equipment based on sign-in behavior

Technical Field

The present disclosure relates to the field of computer technologies, and in particular, to a resource allocation method, device and apparatus based on check-in behavior.

Background

In the current mainstream application platform, in order to increase the adhesion of the user to the application, most applications provide a check-in function. Check-in generally refers to an operation in which a user opens an application or an activity page and obtains feedback from an application system by completing some instructions. A resource allocation mechanism is embedded in the sign-in function, so that users can be attracted to further service operation, and the flow of service products, the activity of the users and the product viscosity are improved.

In the current check-in scene, there is a periodic check-in, which means that the user can repeat check-in operation within a designated check-in period (usually, one week or one month is one check-in period), and after the last check-in operation or each check-in operation is finished, certain resources are allocated to the user as a check-in mode of treating money according to the check-in behavior of the user. However, the periodic check-in is more concerned about the check-in behavior of the user in the check-in a certain period, and the user can obtain the same resources as other users who complete the same check-in behavior as long as the user completes the predetermined check-in behavior in the same period, which causes a certain limit on the positivity of exciting the user to further operate the new service, thereby affecting the improvement of the service product flow.

Disclosure of Invention

The specification provides a resource allocation method, device and equipment based on sign-in behavior, which determine resource data allocated to a user in a current resource allocation cycle sign-in by associating sign-in data of the user participating in other cycle sign-ins historically, so as to stimulate the enthusiasm of the user in executing sign-in operation, and further improve the traffic of business products.

In order to achieve the above purpose, the embodiment of the invention adopts the following technical scheme:

in a first aspect, an embodiment of the present specification provides a resource allocation method based on check-in behavior. The method comprises the following steps:

acquiring sign-in behavior data of a user participating in target activities; the check-in behavior data comprises: the method comprises the steps that a user signs in a first period of current resource allocation to be carried out to generate first sign-in data, and the user signs in at least one second period to generate second sign-in data, wherein the second period is a historical period of the first period.

And performing association evaluation on the completion state of the user participating in the first periodic check-in according to the first check-in data and the second check-in data.

And determining the allocated resources for the check-in behavior of the user in the first period according to the evaluation result.

In a second aspect, embodiments of the present specification provide a resource allocation apparatus based on check-in behavior. The device includes:

the data acquisition module is used for acquiring sign-in behavior data of a user participating in target activities; the check-in behavior data comprises: the method comprises the steps that a user signs in a first period of current resource allocation to be carried out to generate first sign-in data, and the user signs in at least one second period to generate second sign-in data, wherein the second period is a historical period of the first period.

And the association evaluation module is used for carrying out association evaluation on the completion state of the user participating in the first cycle check-in according to the first check-in data and the second check-in data.

And the resource determining module is used for determining the allocated resources for the check-in behavior of the user in the first period according to the evaluation result.

In a third aspect, the present specification provides a resource allocation device based on check-in behavior. The apparatus includes a processor. The apparatus also comprises a memory arranged to store computer executable instructions. The computer executable instructions, when executed, cause the processor to:

In a fourth aspect, embodiments of the present specification provide a storage medium. The storage medium is used to store computer-executable instructions. The computer executable instructions, when executed, implement the following process:

According to the resource allocation method, device and equipment based on the check-in behaviors, after check-in data of a user for checking in a second historical period is associated with check-in data of the user for checking in a first period in which the user is currently subjected to resource allocation, the completion state of the user for checking in the first current period is integrally evaluated, and relevance and permeability are generated between check-in behaviors of the same user in check-in different periods; and determining the allocated resources for the check-in behavior of the user in the first period according to the association evaluation result, so that the user can participate in the resources obtained in the check-in the second period in the first period and obtain iteration and inheritance in the resources obtained in the check-in the first period in the later period, thereby stimulating the enthusiasm of the user for continuously participating in the check-in and further operating new services, and further improving the traffic of service products.

Drawings

In order to more clearly illustrate one or more embodiments or prior art solutions of the present specification, the drawings that are needed in the description of the embodiments or prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments described in the present specification, and that other drawings can be obtained by those skilled in the art without inventive exercise.

Fig. 1 is a first scenario diagram of a resource allocation method based on check-in behavior according to an embodiment of the present disclosure;

fig. 2 is a schematic view of a second scenario of a resource allocation method based on check-in behavior according to an embodiment of the present disclosure;

fig. 3 is a first flowchart of a resource allocation method based on check-in behavior according to an embodiment of the present disclosure;

fig. 4 is a second flowchart of a resource allocation method based on check-in behavior according to an embodiment of the present disclosure;

fig. 5 is a third flowchart of a resource allocation method based on check-in behavior according to an embodiment of the present disclosure;

fig. 6 is a fourth flowchart of a resource allocation method based on check-in behavior according to an embodiment of the present disclosure;

fig. 7 is a fifth flowchart of a resource allocation method based on check-in behavior according to an embodiment of the present disclosure;

FIG. 8 is a block diagram illustrating a resource allocation apparatus based on check-in behavior according to an embodiment of the present disclosure;

fig. 9 is a schematic structural diagram of a resource allocation apparatus based on check-in behavior according to an embodiment of the present specification.

Detailed Description

In order to make those skilled in the art better understand the technical solutions in the embodiments of the present disclosure, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the drawings in the embodiments of the present disclosure, and it is obvious that the described embodiments are only a part of the embodiments of the present disclosure, and not all of the embodiments. All other embodiments that can be derived by a person skilled in the art from one or more of the embodiments described herein without making any inventive step shall fall within the scope of protection of this document.

Fig. 1 is a first scenario schematic diagram of a resource allocation method based on check-in behavior according to an embodiment of the present disclosure, as shown in fig. 1, the scenario includes: the system comprises terminal equipment used by a user for participating in periodic sign-in, a service server for performing service interaction with the terminal equipment, and a resource allocation node based on the sign-in behavior; the terminal equipment can be a mobile phone, a tablet computer, a desktop computer, a portable notebook computer and the like; the terminal equipment is in communication connection with the service server through a wireless network so as to complete related service operation, wherein the service operation comprises a sign-in operation process of a user participating in target activities; it should be noted that the definition division of two periodic check-ins described in this specification refers to two check-in processes in which target activities of check-in operations are not completely the same in service content and/or periodic range; the resource allocation node based on the sign-in behavior acquires the sign-in data from the service server in the process of interactively realizing the sign-in operation flow between the terminal equipment and the service server, determines the allocated resources for the periodic sign-in behavior of the user based on the sign-in data and issues the resources to the terminal equipment so as to implement the reward for the sign-in operation behavior of the user.

Specifically, the terminal equipment responds to a sign-in operation triggered by a user, interacts with a service server, executes a sign-in process, communicates with the service server based on a resource allocation node of a sign-in behavior, and acquires sign-in behavior data of the user participating in a target activity; the check-in behavior data includes: the method comprises the steps that a user signs in a first period of current resource allocation to be carried out to generate first sign-in data, and the user signs in at least one second period to generate second sign-in data, wherein the second period is a historical period of the first period; performing correlation evaluation on the completion state of the user participating in the check-in the first period according to the first check-in data and the second check-in data; and determining the allocated resources for the check-in behavior of the user in the first period according to the evaluation result. Therefore, after the check-in data of the user checked-in the second historical period is associated with the check-in data of the user checked-in the first period to be subjected to resource allocation, the completion state of the user checked-in the first current period is integrally evaluated, and relevance and permeability are generated between check-in behaviors of the same user in check-in different periods; and determining the allocated resources for the check-in behavior of the user in the first period according to the association evaluation result, so that the user can participate in the resources obtained in the check-in the second period in the first period and obtain iteration and inheritance in the resources obtained in the check-in the first period in the later period, thereby stimulating the enthusiasm of the user for continuously participating in the check-in and further operating new services, and further improving the traffic of service products.

Further, in this embodiment of the present specification, the resource allocation node based on the check-in behavior may be directly a service server that interacts with the terminal device to implement a check-in operation process, and an application scenario diagram of the resource allocation method based on the check-in behavior is shown in fig. 2.

Further, taking the application scenario shown in fig. 1 as an example, when associating second check-in data that the user checked in a second historical period with first check-in data that the user checked in a first period currently waiting for resource allocation, in order to embody the association between the second periodic check-in and the first periodic check-in, any one of historical periodic check-ins that have an association with the first period between service contents and/or between periodic ranges may be selected as the second periodic check-in, thereby improving the rationality of the association evaluation result.

Further, the first check-in data includes first check-in operation data, and the second check-in data includes second check-in operation data and/or allocated resource data. Accordingly, when performing the association evaluation on the completion status of the user participating in the first periodic check-in, the association evaluation may be completed from the following two aspects of data operation:

the first mode is that correlation evaluation is directly carried out based on check-in operation data contained in two kinds of check-in data, namely, the check-in operation times of a user are accumulated according to the first check-in operation data and the second check-in operation data, and the check-in operation level is determined; the more the accumulated times of the check-in operation are, the higher the corresponding check-in operation level is.

Correspondingly, when the allocated resources are determined for the check-in behavior of the user in the first period according to the evaluation result, the resource data corresponding to the determined check-in operation level can be selected from the preset check-in operation level-resource data comparison table according to the determined check-in operation level as the resources allocated for the check-in behavior of the user in the first period.

The second mode is that the association evaluation is indirectly carried out on the basis of the allocated resource data contained in the second check-in data and the first check-in operation data, namely, the check-in operation level corresponding to the allocated resource data is selected from a preset check-in operation level-resource data comparison table according to the allocated resource data of the second check-in data; according to the first check-in operation data, accumulating the check-in operation times of the user, and determining the corresponding check-in operation level; and then, determining a sum value grade according to the sign-in operation grades corresponding to the first sign-in data and the second sign-in data.

Correspondingly, when the allocated resources are determined for the check-in behavior of the user in the first period according to the evaluation result, the resource data corresponding to the sum level can be selected from the check-in operation level-resource data comparison table according to the sum level as the resources allocated for the check-in behavior of the user in the first period.

Compared with the first mode, the second mode additionally adds the conversion of the assigned resource data to the check-in operation level and the merging process of the check-in operation level.

The check-in operation level-resource data comparison table may be built in a resource allocation node or a service server based on the check-in behavior, or may be separately stored in a designated network storage medium.

Further, after determining the allocated resources for the check-in behavior of the user in the first period, the resource allocation node based on the check-in behavior can send the resource data to the terminal device of the user to complete the resource allocation operation; or in the application scenario as shown in fig. 2, the resource data is sent to the terminal device of the user by the service server. Based on the difference of the resource allocation mechanisms checked in at different periods, the present specification exemplifies two resource allocation manners divided according to the different resource issuing occasions:

the first mode is as follows: and if the resource allocation mechanism for the first cycle check-in allocates resources after each check-in operation is finished, transmitting the resource data which is determined by the moment and allocated for the check-in behavior of the user in the first cycle to the terminal equipment of the user after each check-in operation is finished. Correspondingly, when the allocated resource data are determined, the corresponding resource data after each check-in operation are determined after each check-in operation is finished.

The second way is: and if the resource allocation mechanism of the first cycle check-in is resource allocation after the last check-in operation is finished, transmitting the resource data determined by the moment and allocated for the check-in behavior of the user in the first cycle to the terminal equipment of the user after the last check-in operation is finished. Correspondingly, when the allocated resource data is determined, the corresponding resource data after the last check-in operation is determined after the last check-in operation is finished.

Further, in this embodiment of the present specification, in order to improve the check-in rate of the user, before the user participates in each check-in operation in the first cycle of check-in, check-in reminding information may be sent to the terminal device of the user, where the check-in reminding information includes: and determining the resource data allocated for the check-in behavior of the user in the first period after the check-in operation is completed.

It should be noted that, if the resource allocation mechanism for the first periodic check-in is resource allocation performed after the last check-in operation is finished, the information of the resource data in the check-in reminder information may be information of the resource data determined when the user defaults to the completed check-in operation based on the check-in operation that has been completed by the current time and the check-in operation to be performed.

The technical solution of the present specification is further illustrated by the following examples.

Example one

Based on the application scenario architecture, fig. 3 is a first flowchart illustrating a resource allocation method based on check-in behavior according to the present embodiment, where the method in fig. 3 can be executed by the resource allocation node based on check-in behavior in fig. 1, as shown in fig. 3, the method includes the following steps:

step S102, obtaining sign-in behavior data of a user participating in target activities; the check-in behavior data comprises: the method comprises the steps that a user signs in a first period of current resource allocation to be carried out to generate first sign-in data, and the user signs in at least one second period to generate second sign-in data, wherein the second period is a history period of the first period;

the first cycle check-in which the user currently wants to perform resource allocation may be a cycle check-in which is in progress and has not yet ended, or a cycle check-in which has just ended but has not yet determined allocated resource data for the check-in behavior of the user, that is, both cases may be regarded as a pending case for executing the resource allocation method based on the check-in behavior in this embodiment. The first periodic check-in comprises at least two check-in operations (usually, a day is taken as a time range of one check-in operation), and a user triggers the check-in operation on the terminal equipment, so that the terminal equipment and a corresponding service server interact to complete a check-in operation process. The check-in operation is specific operation content corresponding to the user when participating in the target activity, and may be, for example, a specified page login operation, a specified operation completing an activity page, or other preset operation content, which is not limited in this embodiment.

Specifically, the check-in behavior data of the user participating in the target activity is obtained, and includes first check-in data generated by checking in of the user in a first period in which resource allocation is currently to be performed, and second check-in data generated by checking in of the user in at least one second period, where the second period is a history period of the first period.

The first check-in data may be related data for describing that the user participates in the first cycle check-in, and may include, for example, check-in operation data, such as a check-in time corresponding to each check-in of the user, a sequence value of a current check-in operation, a number of times that the check-in operation has been completed, a target activity and a business content summary in which the check-in operation participates, and the like. These check-in operation data may be obtained from the relevant check-in log data.

The second periodic check-in is a periodic check-in that has ended currently, and the second check-in data may be related data for describing that the user participates in the second periodic check-in, and may include, for example, check-in operation data, specifically including check-in time corresponding to each check-in of the user, the number of times the check-in operation has been completed, target activities and service content summaries in which the check-in operation participates, and the like. Since the second periodic check-in is a periodic check-in which the user has already participated in the end, the second check-in data may further include resource data that has been allocated for the user to perform the check-in action of the second periodic check-in, that is, allocated resource data, which may be, for example, the right of the user to perform a specified operation. These check-in operation data may be obtained from the relevant check-in log data.

Step S104, performing correlation evaluation on the completion state of the user participating in the check-in the first period according to the first check-in data and the second check-in data;

specifically, in the embodiment, when determining the completion state of the user participating in the check-in the first period, not only the completion state of the user participating in the check-in the first period is considered, but also the completion condition of the user participating in the check-in the second period is considered. Based on first check-in data describing that the user participates in the first periodic check-in and second check-in data describing that the user participates in the second periodic check-in, the completion state of the user participating in the first periodic check-in currently is subjected to associated evaluation, so that infiltration and influence of a previous periodic check-in behavior of the user on a later periodic check-in behavior are reflected.

In a practical application scenario, in order to highlight the effect of such penetration and influence, the target activities checked in by the user in the first period and the second period have correlation between service contents and/or between period ranges.

For example, on the service content, an activity page having content similar to or derivative relation with the service related to the target activity of the first periodic check-in may be selected as the periodic check-in of the check-in operation object. The reason is that after the user checks in the activity page which is performed before the operation, the user is likely to continue checking in the subsequent activity page which has similarity or derivative relationship with the business content related to the target activity, so that the operation of performing association evaluation according to the relevance can be effectively implemented.

For another example, cycle check-ins that occur on a cycle range that is adjacent or on a different year and at the same time may be selected. Therefore, the operation of association evaluation according to the correlation can be effectively implemented by using the inertia and the periodicity of the check-in behavior of the user in time.

And step S106, determining the allocated resources for the check-in behavior of the user in the first period according to the evaluation result.

Specifically, after the completion state of the user participating in the first periodic check-in is subjected to associated evaluation according to the first check-in data and the second check-in data, the resource data adapted to the evaluation result can be selected from a preset allocable resource data pool according to the evaluation result to determine as the resource allocated to the user.

In the embodiment of the specification, after the behavior of the user that participates in the second periodic check-in historically is associated with the behavior of the user that participates in the first periodic check-in currently, the completion state of the user that participates in the first periodic check-in currently is wholly evaluated, so that relevance and penetrability are generated among different periodic check-ins; and determining the resource data of the user currently participating in the first periodic check-in according to the association evaluation result, so that the user can participate in other rewards obtained in other periodic check-ins in advance and obtain iteration and inheritance in the rewards obtained in the later participating current periodic check-in, thereby stimulating the enthusiasm of the user for continuously participating in check-ins and further operating new services, and further improving the traffic of service products.

Example two

In this embodiment, on the basis of the first embodiment, the resource allocation method based on the check-in behavior shown in fig. 3 is expanded and supplemented.

Fig. 4 is a second flowchart of the resource allocation method based on check-in behavior according to the embodiment of the present description, and as shown in fig. 4, when the first check-in data includes check-in operation data, and the second check-in data includes check-in operation data, step S104 includes:

s104-2, accumulating the check-in operation times of the user according to the first check-in operation data and the second check-in operation data, and determining the check-in operation level;

specifically, the check-in operation times of the user are accumulated according to the first check-in operation data and the second check-in operation data (for example, the times of the check-in operation is completed), and the check-in operation level is determined according to the accumulated times; the more the accumulated check-in operation times are, the higher the corresponding check-in operation level is.

In a specific embodiment, the check-in operation frequency may be divided into different frequency intervals from small to large in advance, and each frequency interval corresponds to different check-in operation levels according to the size of the value of the included frequency interval.

For example:

and (4) accumulating times: 1-10, the check-in operation level is level 1;

and (4) accumulating times: 11-50, the check-in operation level is 2 level;

……

accordingly, step S106 may include:

s106-2, according to the check-in operation level, selecting resource data corresponding to the determined check-in operation level from a preset check-in operation level-resource data comparison table as resources distributed by the check-in behavior of the user in a first period;

specifically, according to the check-in operation level, the resource data corresponding to the determined check-in operation level is selected from the check-in operation level-resource data comparison table shown in table 1. The selected resource data is the resource allocated by the check-in behavior of the user in the first period.

Table 1 check-in operation level-resource data comparison table

Sign-in operation level	Resource data
		Level 1	Resource data 1
Stage 2	Resource data 2
		……	……

For example, the accumulated check-in operation times of the user is calculated and obtained to be 20 times based on the first check-in operation data and the second check-in operation data, and the corresponding check-in operation level is 2 level; selecting the resource data corresponding to the level from the table 1 as resource data 2; the resource data 2 is the resource allocated as the check-in behavior of the user in the first period.

Alternatively, fig. 5 is a third schematic flowchart of the resource allocation method based on check-in behavior according to the embodiment of the present disclosure, as shown in fig. 5, when the first check-in data includes the first check-in operation data, and the second check-in data includes the allocated resource data, step S104 includes:

s104-4, according to the allocated resource data of the second check-in data, selecting a check-in operation level corresponding to the allocated resource data from a preset check-in operation level-resource data comparison table;

specifically, according to the allocated resource data of the second check-in data, the check-in operation level corresponding to the allocated resource data is selected from table 1.

S104-6, accumulating the check-in operation times of the user according to the first check-in operation data, and determining the corresponding check-in operation level;

specifically, according to the first check-in operation data (for example, the number of times of the check-in operation is completed), the number of check-in operations of the user participating in the check-in the first period is accumulated, and the check-in operation level is determined according to the accumulated number result.

S104-8, determining a sum value grade according to the sign-in operation grades corresponding to the first sign-in data and the second sign-in data;

specifically, the check-in operation level determined from the first check-in data is added (or added after setting a weight) to the check-in operation level determined from the second check-in data, resulting in a sum level.

In a specific embodiment, after determining the corresponding check-in operation level according to the first check-in data and determining the corresponding check-in operation level according to the second check-in data, the check-in operation times corresponding to the two check-in operation levels can be respectively deduced reversely (if the corresponding check-in operation times are the time interval, any value in the corresponding time interval can be selected as the check-in operation times according to actual needs, and if the maximum value is selected as the check-in operation times); and then adding the two check-in operation times, and taking the check-in operation level corresponding to the added times and value as a combined check-in operation level and value.

Accordingly, step S106 may include:

s106-4, according to the sum value grade, selecting resource data corresponding to the sum value grade from the check-in operation grade-resource data comparison table as resources distributed by the check-in behavior of the user in the first period;

specifically, according to the determined sum level, the resource data corresponding to the sum level is selected from table 1. The selected resource data is the resource allocated by the check-in behavior of the user in the first period. Compared with the method steps shown in fig. 4, the method steps shown in fig. 5 additionally add the conversion of the resource allocation data to the check-in operation level and the merging process of the check-in operation level.

In an actual application scenario, the method steps shown in S104-2 in fig. 4 and S104-4 to S104-8 in fig. 5 may also be executed synchronously, and after the corresponding resource data are determined respectively, the final resource data are determined comprehensively.

Further, after step S106, the determined resource data may also be issued to the user to complete resource allocation. Specifically, according to the difference of the resource allocation mechanism adopted by the first periodic check-in, as shown in fig. 6, after step S106, the method further includes:

step S108, if the resource allocation mechanism of the first cycle check-in allocates resources after each check-in operation is finished, the resource data which are determined at the moment and allocated for the check-in behavior of the user in the first cycle are sent to the terminal equipment of the user.

Specifically, after each check-in operation is finished, if a user participates and finishes the current check-in operation, the resource allocation node based on the check-in behavior determines resource data to be allocated to the user according to first check-in data and second check-in data formed after the user finishes the current check-in operation, and the resource data is issued after the current check-in operation is finished; if the user does not participate in or complete the current check-in operation, the resource allocation node based on the check-in behavior can directly determine the resource data to be allocated to the user according to the second check-in data and issue the resource data to the terminal equipment of the user, or does not issue any resource data to the terminal equipment of the user aiming at the check-in operation.

Alternatively, as shown in fig. 7, after step S106, the method further comprises:

step S110, if the resource allocation mechanism for the first cycle check-in is resource allocation performed after the last check-in operation is finished, sending the resource data determined by the moment and allocated for the check-in behavior of the user in the first cycle to the terminal device of the user.

Specifically, after the last check-in operation is finished, if the user participates in and finishes all or specified part of check-in operations, the resource allocation node based on the check-in behavior determines the resource data to be allocated to the user according to the first check-in data and the second check-in data of the check-in operation finished by the user, and the resource data is issued after the last check-in operation is finished; if the user participates in but does not complete the check-in operation of any specified part, the resource allocation node based on the check-in behavior can directly determine the resource data to be allocated to the user according to the second check-in data and issue the resource data to the terminal equipment of the user, or does not issue any resource data to the terminal equipment of the user.

It should be noted that, when the resource allocation node based on the check-in behavior is the service server, the implementation process of the resource allocation method based on the check-in behavior may refer to the implementation processes of the foregoing embodiments, and details are not described here.

EXAMPLE III

On the basis of the same technical concept, the embodiments of the present specification further provide a resource allocation apparatus based on a check-in behavior, corresponding to the resource allocation method based on a check-in behavior described in fig. 3 to fig. 7. Fig. 8 is a schematic diagram illustrating a module composition of a resource allocation apparatus based on check-in behavior according to an embodiment of the present disclosure, where the apparatus is configured to execute the resource allocation method based on check-in behavior described in fig. 3 to fig. 7, and as shown in fig. 8, the apparatus includes:

the data acquisition module 201 is used for acquiring sign-in behavior data of a user participating in target activities; the check-in behavior data comprises: the method comprises the steps that a user signs in a first period of current resource allocation to be carried out to generate first sign-in data, and the user signs in at least one second period to generate second sign-in data, wherein the second period is a historical period of the first period;

the association evaluation module 202 is used for performing association evaluation on the completion state of the user participating in the check-in the first period according to the first check-in data and the second check-in data;

and the resource determining module 203 determines the allocated resources for the check-in behavior of the user in the first period according to the evaluation result.

According to the resource allocation device based on the check-in behaviors, after the behavior of the user, which participates in the second periodic check-in historically, is associated with the behavior of the user, which participates in the first periodic check-in currently, the completion state of the user, which participates in the first periodic check-in currently, is wholly evaluated, so that relevance and permeability are generated among different periodic check-in; and determining the resource data of the user currently participating in the first periodic check-in according to the association evaluation result, so that the user can participate in other rewards obtained in other periodic check-ins in advance and obtain iteration and inheritance in the rewards obtained in the later participating current periodic check-in, thereby stimulating the enthusiasm of the user for continuously participating in check-ins and further operating new services, and further improving the traffic of service products.

Optionally, the target activities that the user checks in at the first period and the second period have correlation between the service contents, and/or the period ranges.

Optionally, the first check-in data includes first check-in operation data, and the second check-in data includes second check-in operation data and/or allocated resource data.

Optionally, the association evaluation module 202 accumulates check-in operation times of the user according to the first check-in operation data and the second check-in operation data, and determines a check-in operation level.

Correspondingly, the resource determining module 203 selects the resource data corresponding to the determined check-in operation level from the preset check-in operation level-resource data comparison table according to the check-in operation level as the resource allocated to the check-in behavior of the user in the first period.

Optionally, the association evaluation module 202 selects, according to the allocated resource data of the second check-in data, a check-in operation level corresponding to the allocated resource data from a preset check-in operation level-resource data comparison table; according to the first check-in operation data, accumulating the check-in operation times of the user, and determining the corresponding check-in operation level; and determining a sum value grade according to the sign-in operation grades corresponding to the first sign-in data and the second sign-in data.

Correspondingly, the resource determining module 203 selects the resource data corresponding to the sum level from the check-in operation level-resource data comparison table according to the sum level as the resource allocated to the check-in behavior of the user in the first period.

Optionally, the apparatus further comprises: and the first resource issuing module is used for sending the resource data which is determined at the moment and is distributed for the sign-in behavior of the user in the first period to the terminal equipment of the user after the sign-in operation of each time is finished if the resource distribution mechanism for the sign-in of the first period distributes resources after the sign-in operation of each time is finished.

Optionally, the apparatus further comprises: and the second resource issuing module is used for sending the resource data which is determined by the moment and is distributed for the sign-in behavior of the user in the first period to the terminal equipment of the user after the last sign-in operation is finished if the resource distribution mechanism for the sign-in the first period is used for distributing resources after the last sign-in operation is finished.

Optionally, the apparatus further comprises: the system comprises a check-in reminding module, a check-in reminding module and a control module, wherein the check-in reminding module sends check-in reminding information to terminal equipment of a user before the user participates in each check-in operation in a first cycle, and the check-in reminding information comprises: and determining the resource data allocated for the check-in behavior of the user in the first period after the check-in operation is completed.

It should be noted that, the embodiment of the resource allocation apparatus based on the check-in behavior in this specification and the embodiment of the resource allocation method based on the check-in behavior in this specification are based on the same inventive concept, and therefore, for specific implementation of this embodiment, reference may be made to the implementation of the foregoing corresponding resource allocation method based on the check-in behavior, and repeated details are not described here again.

Example four

On the basis of the same technical concept, the embodiments of the present specification further provide a resource allocation device based on a check-in behavior, which is used to execute the resource allocation method based on a check-in behavior described above with reference to the resource allocation method based on a check-in behavior described in fig. 3 to fig. 7, and fig. 9 is a schematic structural diagram of the resource allocation device based on a check-in behavior provided in the embodiments of the present specification.

As shown in fig. 9, the resource allocation apparatus based on check-in behavior may generate a relatively large difference due to different configurations or performances, and may include one or more processors 301 and a memory 302, where the memory 302 may store one or more stored applications or data. Memory 302 may be, among other things, transient storage or persistent storage. The application program stored in memory 302 may include one or more modules (not shown), each of which may include a series of computer-executable instructions in a resource allocation device based on check-in behavior. Still further, the processor 301 may be configured to communicate with the memory 302 to execute a series of computer-executable instructions in the memory 302 on a resource allocation device based on check-in behavior. The check-in behavior based resource allocation apparatus may also include one or more power supplies 303, one or more wired or wireless network interfaces 304, one or more input-output interfaces 305, one or more keyboards 306, and the like.

In one particular embodiment, a check-in behavior based resource allocation apparatus includes a memory, and one or more programs, wherein the one or more programs are stored in the memory, and the one or more programs may include one or more modules, and each module may include a series of computer-executable instructions for the check-in behavior based resource allocation apparatus, and execution of the one or more programs by one or more processors includes computer-executable instructions for:

acquiring sign-in behavior data of a user participating in target activities; the check-in behavior data comprises: the user signs in a first period of current resource allocation to generate first sign-in data, and the user signs in at least one second period to generate second sign-in data, wherein the second period is a history period of the first period;

performing association evaluation on the completion state of the user participating in the first periodic check-in according to the first check-in data and the second check-in data;

According to the resource allocation device based on the check-in behaviors, after the behavior of the user, which participates in the second periodic check-in history, is associated with the behavior of the user, which participates in the first periodic check-in currently, the completion state of the user, which participates in the first periodic check-in currently, is wholly evaluated, so that relevance and permeability are generated among different periodic check-in; and determining the resource data of the user currently participating in the first periodic check-in according to the association evaluation result, so that the user can participate in other rewards obtained in other periodic check-ins in advance and obtain iteration and inheritance in the rewards obtained in the later participating current periodic check-in, thereby stimulating the enthusiasm of the user for continuously participating in check-ins and further operating new services, and further improving the traffic of service products.

Optionally, the computer executable instructions, when executed, have a correlation between traffic content and/or a range of periods for the target activity checked in by the user at the first period and the second period.

Optionally, the computer-executable instructions, when executed, the first check-in data comprises first check-in operation data and the second check-in data comprises second check-in operation data and/or allocated resource data. Optionally, when executed, the performing a correlated evaluation of the completion status of the user participating in the first periodic check-in according to the first check-in data and the second check-in data includes:

and accumulating the check-in operation times of the user according to the first check-in operation data and the second check-in operation data, and determining the check-in operation level.

Optionally, when executed, the determining the allocated resource for the check-in behavior of the user in the first cycle according to the evaluation result includes:

and according to the check-in operation level, selecting resource data corresponding to the determined check-in operation level from a preset check-in operation level-resource data comparison table as the resource allocated to the check-in behavior of the user in the first period.

Optionally, the computer executable instructions, when executed, further comprise: and sending the determined resource data to the terminal equipment of the user.

Optionally, when executed, the performing a correlated evaluation of the completion status of the user participating in the first periodic check-in according to the first check-in data and the second check-in data includes:

according to the allocated resource data of the second check-in data, selecting a check-in operation level corresponding to the allocated resource data from a preset check-in operation level-resource data comparison table;

according to the first check-in operation data, accumulating the check-in operation times of the user, and determining the corresponding check-in operation level;

and determining a sum value grade according to the sign-in operation grades corresponding to the first sign-in data and the second sign-in data.

and according to the sum value grade, selecting the resource data corresponding to the sum value grade from the check-in operation grade-resource data comparison table as the resource distributed by the check-in behavior of the user in the first period.

Optionally, the computer executable instructions, when executed, further comprise:

and if the resource allocation mechanism for the first cycle check-in allocates resources after each check-in operation is finished, transmitting the resource data determined by the moment and allocated for the check-in behavior of the user in the first cycle to the terminal equipment of the user after each check-in operation is finished.

and if the resource allocation mechanism of the first cycle check-in is resource allocation after the last check-in operation is finished, transmitting the resource data determined by the moment and allocated for the check-in behavior of the user in the first cycle to the terminal equipment of the user after the last check-in operation is finished.

before a user participates in each check-in operation in the first cycle, sending check-in reminding information to terminal equipment of the user, wherein the check-in reminding information comprises: and determining resource data allocated for the check-in behavior of the user in the first period as determined by the completion of the check-in operation.

According to the resource allocation device based on the check-in behaviors, after the check-in data of the user for checking in the second historical period is associated with the check-in data of the user for checking in the first period in which the user is currently subjected to resource allocation, the completion state of the user for checking in the first current period is integrally evaluated, and relevance and permeability are generated among the check-in behaviors of the same user in different periods; and determining the allocated resources for the check-in behavior of the user in the first period according to the association evaluation result, so that the user can participate in the resources obtained in the check-in the second period in the first period and obtain iteration and inheritance in the resources obtained in the check-in the first period in the later period, thereby stimulating the enthusiasm of the user for continuously participating in the check-in and further operating new services, and further improving the traffic of service products.

It should be noted that, the embodiment of the resource allocation device based on the check-in behavior in this specification and the embodiment of the resource allocation method based on the check-in behavior in this specification are based on the same inventive concept, and therefore, for specific implementation of this embodiment, reference may be made to the implementation of the foregoing corresponding resource allocation method based on the check-in behavior, and repeated details are not described again.

EXAMPLE five

Based on the same technical concept, the embodiments of the present disclosure further provide a storage medium for storing computer-executable instructions, and in a specific embodiment, the storage medium may be a usb disk, an optical disk, a hard disk, and the like, and when the storage medium stores the computer-executable instructions, the following processes can be implemented when the processor executes the computer-executable instructions:

When executed by a processor, computer-executable instructions stored in a storage medium provided in an embodiment of the present specification associate check-in data that a user checks in a second historical period with check-in data that the user checks in a first period in which resource allocation is currently to be performed, and then integrally evaluate a completion state of checking in by the user in the first current period, so that association and permeability are generated between check-in behaviors of the same user in check-in different periods; and determining the allocated resources for the check-in behavior of the user in the first period according to the association evaluation result, so that the user can participate in the resources obtained in the check-in the second period in the first period and obtain iteration and inheritance in the resources obtained in the check-in the first period in the later period, thereby stimulating the enthusiasm of the user for continuously participating in the check-in and further operating new services, and further improving the traffic of service products. Optionally, the storage medium stores computer-executable instructions that, when executed by the processor,

the target activities checked in by the user in the first period and the second period have correlation between service contents and/or between period ranges.

Optionally, the storage medium stores computer-executable instructions that, when executed by the processor,

the first check-in data comprises first check-in operation data, and the second check-in data comprises second check-in operation data and/or allocated resource data.

the performing, according to the first check-in data and the second check-in data, a correlation evaluation on a completion state of the user participating in the first periodic check-in includes:

the determining the allocated resources for the check-in behavior of the user in the first period according to the evaluation result comprises:

Optionally, the storage medium stores computer-executable instructions that, when executed by the processor, further comprise:

When the computer executable instructions stored in the storage medium provided by the embodiment of the specification are executed by the processor, the check-in data checked in by the user in the second historical period is associated with the check-in data checked in by the user in the first period to be subjected to resource allocation currently, and then the completion state of check-in by the user in the first period is integrally evaluated, so that the relevance and the penetrability are generated between check-in behaviors of the same user in check-in different periods; and determining the allocated resources for the check-in behavior of the user in the first period according to the association evaluation result, so that the user can participate in the resources obtained in the check-in the second period in the first period and obtain iteration and inheritance in the resources obtained in the check-in the first period in the later period, thereby stimulating the enthusiasm of the user for continuously participating in the check-in and further operating new services, and further improving the traffic of service products.

It should be noted that the embodiment of the storage medium in this specification and the embodiment of the resource allocation method based on the check-in behavior in this specification are based on the same inventive concept, and therefore, for specific implementation of this embodiment, reference may be made to implementation of the foregoing corresponding resource allocation method based on the check-in behavior, and repeated details are not described here.

The foregoing description has been directed to specific embodiments of this disclosure. Other embodiments are within the scope of the following claims. In some cases, the actions or steps recited in the claims may be performed in a different order than in the embodiments and still achieve desirable results. In addition, the processes depicted in the accompanying figures do not necessarily require the particular order shown, or sequential order, to achieve desirable results. In some embodiments, multitasking and parallel processing may also be possible or may be advantageous.

In the 30 s of the 20 th century, improvements in a technology could clearly be distinguished between improvements in hardware (e.g., improvements in circuit structures such as diodes, transistors, switches, etc.) and improvements in software (improvements in process flow). However, as technology advances, many of today's process flow improvements have been seen as direct improvements in hardware circuit architecture. Designers almost always obtain the corresponding hardware circuit structure by programming an improved method flow into the hardware circuit. Thus, it cannot be said that an improvement in the process flow cannot be realized by hardware physical modules. For example, a Programmable Logic Device (PLD), such as a Field Programmable Gate Array (FPGA), is an integrated circuit whose Logic functions are determined by programming the Device by a user. A digital system is "integrated" on a PLD by the designer's own programming without requiring the chip manufacturer to design and fabricate application-specific integrated circuit chips. Furthermore, nowadays, instead of manually making an Integrated Circuit chip, such Programming is often implemented by "logic compiler" software, which is similar to a software compiler used in program development and writing, but the original code before compiling is also written by a specific Programming Language, which is called Hardware Description Language (HDL), and HDL is not only one but many, such as abel (advanced Boolean Expression Language), ahdl (alternate Hardware Description Language), traffic, pl (core universal Programming Language), HDCal (jhdware Description Language), lang, Lola, HDL, laspam, hardward Description Language (vhr Description Language), vhal (Hardware Description Language), and vhigh-Language, which are currently used in most common. It will also be apparent to those skilled in the art that hardware circuitry that implements the logical method flows can be readily obtained by merely slightly programming the method flows into an integrated circuit using the hardware description languages described above.

The controller may be implemented in any suitable manner, for example, the controller may take the form of, for example, a microprocessor or processor and a computer-readable medium storing computer-readable program code (e.g., software or firmware) executable by the (micro) processor, logic gates, switches, an Application Specific Integrated Circuit (ASIC), a programmable logic controller, and an embedded microcontroller, examples of which include, but are not limited to, the following microcontrollers: ARC 625D, Atmel AT91SAM, Microchip PIC18F26K20, and Silicone Labs C8051F320, the memory controller may also be implemented as part of the control logic for the memory. Those skilled in the art will also appreciate that, in addition to implementing the controller as pure computer readable program code, the same functionality can be implemented by logically programming method steps such that the controller is in the form of logic gates, switches, application specific integrated circuits, programmable logic controllers, embedded microcontrollers and the like. Such a controller may thus be considered a hardware component, and the means included therein for performing the various functions may also be considered as a structure within the hardware component. Or even means for performing the functions may be regarded as being both a software module for performing the method and a structure within a hardware component.

The systems, devices, modules or units illustrated in the above embodiments may be implemented by a computer chip or an entity, or by a product with certain functions. One typical implementation device is a computer. In particular, the computer may be, for example, a personal computer, a laptop computer, a cellular telephone, a camera phone, a smartphone, a personal digital assistant, a media player, a navigation device, an email device, a game console, a tablet computer, a wearable device, or a combination of any of these devices.

For convenience of description, the above devices are described as being divided into various units by function, and are described separately. Of course, the functions of the units may be implemented in the same software and/or hardware or in multiple software and/or hardware when implementing the embodiments of the present description.

One skilled in the art will recognize that one or more embodiments of the present description may be provided as a method, system, or computer program product. Accordingly, one or more embodiments of the present description may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the description may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.

The description has been presented with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the description. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.

The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.

Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.

It should also be noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.

One or more embodiments of the present description may be described in the general context of computer-executable instructions, such as program modules, being executed by a computer. Generally, program modules include routines, programs, objects, components, data structures, etc. that perform particular tasks or implement particular abstract data types. One or more embodiments of the specification may also be practiced in distributed computing environments where tasks are performed by remote processing devices that are linked through a communications network. In a distributed computing environment, program modules may be located in both local and remote computer storage media including memory storage devices.

The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the system embodiment, since it is substantially similar to the method embodiment, the description is simple, and for the relevant points, reference may be made to the partial description of the method embodiment.

The above description is only an example of this document and is not intended to limit this document. Various modifications and changes may occur to those skilled in the art from this document. Any modifications, equivalents, improvements, etc. which come within the spirit and principle of the disclosure are intended to be included within the scope of the claims of this document.

Claims

1. A resource allocation method based on check-in behavior comprises the following steps:

acquiring sign-in behavior data of a user participating in target activities; the check-in behavior data comprises: the user signs in a first period of current resource allocation to generate first sign-in data, and the user signs in at least one second period to generate second sign-in data, wherein the second period is a history period of the first period; the first check-in data comprises first check-in operation data, and the second check-in data comprises second check-in operation data and allocated resource data;

2. The method according to claim 1, wherein the target activities checked in by the user during the first period and the second period have a correlation between traffic contents and/or a correlation between period ranges.

3. The method of claim 1, the performing a correlated evaluation of the completion status of the user's participation in the first periodic check-in based on the first check-in data and the second check-in data, comprising:

4. The method of claim 3, the determining the allocated resources for the check-in behavior of the user for the first period according to the evaluation result comprising:

5. The method of claim 1, the performing a correlated evaluation of the completion status of the user's participation in the first periodic check-in based on the first check-in data and the second check-in data, comprising:

6. The method of claim 5, the determining the allocated resources for the check-in behavior of the user for the first period according to the evaluation result comprising:

7. The method of claim 1, further comprising:

and if the resource allocation mechanism for the first cycle check-in allocates resources after each check-in operation is finished, transmitting the resource data allocated for the check-in behavior of the user in the first cycle, which is determined by the time when the check-in operation is finished, to the terminal equipment of the user.

8. The method of claim 1, further comprising:

and if the resource allocation mechanism of the first cycle check-in is resource allocation after the last check-in operation is finished, transmitting the resource data which is determined by the time when the check-in operation is finished and allocated for the check-in behavior of the user in the first cycle to the terminal equipment of the user.

9. The method of claim 1, further comprising:

10. A resource allocation apparatus based on check-in behavior, comprising:

the data acquisition module is used for acquiring sign-in behavior data of a user participating in target activities; the check-in behavior data comprises: the user signs in a first period of current resource allocation to generate first sign-in data, and the user signs in at least one second period to generate second sign-in data, wherein the second period is a history period of the first period; the first check-in data comprises first check-in operation data, and the second check-in data comprises second check-in operation data and allocated resource data;

the association evaluation module is used for carrying out association evaluation on the completion state of the user participating in the first cycle check-in according to the first check-in data and the second check-in data;

11. The apparatus of claim 10, wherein the target activities checked in by the user during the first period and the second period have a correlation between traffic content and/or a range of periods.

12. The apparatus of claim 10, the association evaluation module to accumulate check-in operations of the user based on the first check-in operation data and the second check-in operation data to determine a check-in operation level.

13. The apparatus according to claim 12, wherein the resource determining module selects, according to the check-in operation level, resource data corresponding to the determined check-in operation level from a preset check-in operation level-resource data comparison table as the resource allocated to the check-in behavior of the user in the first period.

14. The apparatus according to claim 10, wherein the association evaluation module selects, according to the allocated resource data of the second check-in data, a check-in operation level corresponding to the allocated resource data from a preset check-in operation level-resource data comparison table;

15. The apparatus according to claim 14, wherein the resource determining module selects, according to the sum level, the resource data corresponding to the sum level from the check-in operation level-resource data comparison table as the resource allocated to the check-in behavior of the user in the first cycle.

16. The apparatus of claim 10, the apparatus further comprising:

and the first resource issuing module is used for sending the resource data which is determined by the time when the check-in operation is finished and is distributed to the user in the check-in behavior of the first period after the check-in operation is finished each time to the terminal equipment of the user if the resource distribution mechanism for the check-in of the first period distributes resources after the check-in operation of each time is finished.

17. The apparatus of claim 10, the apparatus further comprising:

and the second resource issuing module is used for sending the resource data which is determined by the time when the last check-in operation is finished and is distributed to the user in the check-in behavior of the first period after the last check-in operation is finished to the terminal equipment of the user if the resource distribution mechanism of the first period check-in is resource distribution after the last check-in operation is finished.

18. The apparatus of claim 10, the apparatus further comprising:

the check-in reminding module is used for sending check-in reminding information to the terminal equipment of the user before the user participates in each check-in operation in the first cycle, wherein the check-in reminding information comprises: and determining resource data allocated for the check-in behavior of the user in the first period as determined by the completion of the check-in operation.

19. A check-in behavior based resource allocation device, comprising:

a processor; and the number of the first and second groups,

a memory arranged to store computer executable instructions that, when executed, cause the processor to:

20. A storage medium storing computer-executable instructions that when executed implement the following: