CN110020912B

CN110020912B - Page display method, device and equipment

Info

Publication number: CN110020912B
Application number: CN201910099295.5A
Authority: CN
Inventors: 刘波; 郭耕辰
Original assignee: Advanced New Technologies Co Ltd
Current assignee: Advanced New Technologies Co Ltd; Advantageous New Technologies Co Ltd
Priority date: 2019-01-31
Filing date: 2019-01-31
Publication date: 2022-03-22
Anticipated expiration: 2039-01-31
Also published as: CN110020912A

Abstract

The embodiment of the specification discloses a page display method, a page display device and page display equipment. The scheme comprises the following steps: the method comprises the steps of monitoring a user state of a user access page, determining a page display path corresponding to the user state according to a touch strategy, and displaying a page corresponding to the path according to the display strategy.

Description

Page display method, device and equipment

Technical Field

The present disclosure relates to the field of computer technologies, and in particular, to a page display method, device and apparatus.

Background

In an application scene based on the internet, the product exposure rate is low and the user purchase rate is reduced due to high skip loss rate of pages, and at the moment, the user is attracted to click a corresponding page by optimizing the interaction of the page, such as improving the tone of a button, increasing a scene pattern and the like, so that the page jump rate is improved, and the product exposure rate and the purchase rate are further improved. In the prior art, firstly, a page is displayed to a user by adopting a fixed flow, so that not only is the user experience poor, but also a lot of potential flow can be lost midway, the product exposure rate cannot be improved, and the page jump rate is further reduced; secondly, the flow is guided through the A/B flow, but because different users have different degrees of interest in the page content, a lot of potential flow can still be leaked, the page jump loss rate is still high, and the product exposure rate is still difficult to improve.

Based on this, a scheme capable of improving the page jump rate after the user enters the page is needed.

Disclosure of Invention

In view of this, embodiments of the present disclosure provide a page display method, a page display device, and a page display apparatus, so that when a user enters a page, a page display path can be adjusted according to a user state, thereby increasing a page jump rate and increasing a product exposure rate.

The embodiment of the specification adopts the following technical scheme:

an embodiment of the present specification provides a page display method, including:

when monitoring that a user accesses a first page, acquiring a user state corresponding to the user in the first page, wherein the user state comprises a path weight when the user triggers from the first page to other pages;

determining a target path corresponding to the user state from a preset path set according to a preset touch strategy, wherein the target path is a path adopted in the process of touching a target page by the user;

and displaying a second page according to a preset display strategy, wherein the second page is the other page corresponding to a path node in the target path.

The embodiment of the specification further provides a page display device, which comprises a monitoring module, an obtaining module, a determining module and a display module;

the monitoring module is used for monitoring whether the user accesses the first page or not and calling the acquisition module when the user accesses the first page is monitored;

the obtaining module is configured to obtain a user state corresponding to the user in the first page, where the user state includes a path weight when the user triggers from the first page to another page;

the determining module is used for determining a target path corresponding to the user state from a preset path set according to a preset touch strategy, wherein the target path is a path adopted in the process of touching a target page by the user;

the display module is used for displaying a second page according to a preset display strategy, wherein the second page is the other page corresponding to a path node in the target path.

An embodiment of the present specification further provides an electronic device for page display, including:

at least one processor; and the number of the first and second groups,

a memory communicatively coupled to the at least one processor; wherein,

the memory stores instructions executable by the at least one processor to enable the at least one processor to:

The embodiment of the specification adopts at least one technical scheme which can achieve the following beneficial effects: and the dynamic adjustment and management of the page display path are carried out according to the user state, so that the page jump rate can be improved, and the product exposure rate can be improved.

Drawings

In order to more clearly illustrate the embodiments of the present specification or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly introduced below, it is obvious that the drawings in the following description are only some embodiments described in the present specification, and for those skilled in the art, other drawings can be obtained according to the drawings without any creative effort.

Fig. 1 is a schematic overall idea diagram of a page display method provided in an embodiment of the present specification.

Fig. 2 is a schematic application environment diagram of a page display method provided in an embodiment of the present specification.

Fig. 3 is a flowchart of a page display method provided in embodiment 1 of the present specification.

Fig. 4 is a schematic diagram of an insurance marketing page display process of the page display method provided in embodiment 1 of the present specification.

Fig. 5 is a schematic diagram illustrating a target path determined based on a shortest path policy in the page display method provided in embodiment 2 of the present specification.

Fig. 6 is a flowchart of a page display method provided in embodiment 3 of the present specification.

Fig. 7 is a flowchart of a page display method provided in embodiment 4 of the present specification.

Fig. 8 is a schematic diagram illustrating an engine is used to integrate a relationship between a user state and a path in a page display method provided in embodiment 5 of the present specification.

Fig. 9 is a schematic structural diagram of a page displaying apparatus provided in embodiment 6 of the present specification.

Detailed Description

In order to make those skilled in the art better understand the technical solutions in the present specification, the technical solutions in the embodiments of the present specification will be clearly and completely described below with reference to the drawings in the embodiments of the present specification, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be obtained by a person skilled in the art without making any inventive step based on the embodiments of the present disclosure, shall fall within the scope of protection of the present application.

As mentioned above, because there is no suitable page display scheme in the prior art, in an application scenario based on the internet, the page jump loss rate is high, the product exposure rate is low, and the purchase rate is low.

In the page display method provided in the embodiments of the present specification, the user state of the user in one page is obtained, and then the page corresponding to the user state is determined in time according to the preset touch strategy, for example, a page that the user may be interested in is determined, and then the corresponding page is touched to the user according to the preset display strategy, so that the user experience is improved, the secondary page skipping rate is increased, and the exposure rate is improved.

The overall idea diagram of the page display provided in the embodiment of the present description may be shown in fig. 1, where first, when it is monitored that a user enters a first page, if it is monitored that the user a enters the first page, a user state corresponding to the user a in the first page is obtained, where the user state corresponding to the user a in the first page may include a path weight corresponding to the user a triggered from the first page to another page, where the another page is indicated by a second page or a target page shown in the figure, and the path weight may include a path usage frequency, a path usage probability, a path length value, and the like, which are used to represent a possible degree that the user a triggers from the first page to the another page; then, according to the user state, a touch path adopted in the process of touching the target page by the user A is determined from the path set, wherein the path in the path set is an access path corresponding to a certain state of the user when the user A visits, for example, according to big data, the user A can be known to be familiar with information of a second page between a first page and the target page (such as a product purchase page), for example, the user A has touched the second page for multiple times before and possibly enters the target page in the browsing, at the moment, the target page can be directly touched to the user A, that is, the touch path of the user A is determined to be directly jumping from the first page to the target page, so that the jumping rate of the user A from the first page to the target page can be increased, the user traffic loss rate is reduced, for the user B, according to the big data, the user B can be known to be unfamiliar with the information of the second page between the first page and the target page, for example, the user B contacts the first page for the first time, or the user B does not contact the same or similar information, so that the user B may not be interested in the information of the target page temporarily, and thus if the target page directly contacts the user B, the potential problem of loss of the user B may be caused, and the exposure rate may not be improved because the second page is not exposed to the user B, at this time, the user B may be contacted with a plurality of second pages, that is, it is determined that the contact path of the user B is to jump from the first page to the second page, which not only effectively ensures the jump rate of the user B from the first page to the second page, but also ensures that the information of the second page is fully exposed to the user, and improves the exposure rate.

The overall idea of page display provided by the embodiment of the present specification can be implemented by using an application environment schematic diagram as shown in fig. 2. As shown in fig. 2, the user terminal 101 performs data communication with the server 102 through the network 103, where the network 103 may include a network for internet communication such as a wide area network, a metropolitan area network, or a local area network, the user terminal 101 may include a personal computer, a mobile smart phone, a tablet computer, and other devices that can be used to display a page, and the server 102 may include several servers to provide big data information such as a user status, a path set, and the like to the user terminal 101 based on big data processing.

In a specific implementation, from the perspective of the device, the page display method provided in the embodiment of the present invention may be implemented by the user terminal 101, that is, by the user terminal 101 alone, or implemented by the user terminal 101 and the server 102, that is, by the user terminal 101 and the server 102 together through the network 103.

In the page display method provided in the embodiment of the present specification, from the viewpoint of program implementation, the execution main body may be a program installed in the user terminal 101, and the program may be an independent program or an auxiliary program for displaying a page.

On the one hand, the overall process schematic for performing page presentation by the user terminal 101 alone may be as follows:

when monitoring that a user accesses a first page, acquiring a user state corresponding to the user in the first page; acquiring a target path corresponding to the user state from a preset path set according to a preset touch strategy; displaying the second page according to a preset display strategy; the target path is a path adopted in a process that the user touches a target page, the second page is a page corresponding to a path node in the target path, and the user state comprises a path weight when the user triggers from the first page to the second page.

It should be noted that the preset path set may be provided to the user terminal 101 by the server 102 in advance, and the corresponding relationship between the user behavior and the path may also be provided to the user terminal 101 by the server 102 in advance, that is, the user behavior and the path set may be preset in the user terminal 101. Certainly, in the page display, the user terminal 101 may also send the monitored user behavior to the server 102, so that the server 102 performs big data analysis to obtain a more accurate user state and path set.

On the other hand, the overall process of performing page display by the user terminal 101 together with the server 102 through the network 103 may be as follows:

the method comprises the steps that a user terminal 101 monitors access behaviors of a user, when it is monitored that the user accesses a first page, information of the user accessing the first page is sent to a server 102, the server 102 obtains a user state corresponding to the user in the first page, the user state comprises a path weight when the user triggers from the first page to other pages, the server 102 obtains a target path corresponding to the user state from a preset path set according to a preset touch strategy and returns the target path to the user terminal 101, the target path is a path adopted in the process that the user touches the target page, the user terminal 101 displays a second page according to a preset display strategy, and the second page is the other pages corresponding to a path node in the target path. In a specific implementation, the second page may also be returned to the user terminal 101 by the server 102, and then displayed by the user terminal 101; the reach policy and the path set may also be updated to the user terminal 101 after the server 102 is preset, so that the user terminal 101 may follow the update of the server 102 during the use process.

It should be noted that, in the embodiment of the present specification, in order to avoid concept confusion and convenience in description, a first page, a second page and a target page are used for schematic description, so those skilled in the art should understand that according to the embodiment of the present specification, in a specific application scenario, a corresponding first page, a corresponding second page and a corresponding target page may be determined according to a page display requirement, that is, in a page display process, the second page may also be a first page or a target page.

The technical solutions provided by the embodiments of the present application are described in detail below with reference to the accompanying drawings.

Example 1

As shown in fig. 3, an embodiment of the present specification provides a page display method, including the following steps:

step S102, when monitoring the user accessing the first page, executing step S104.

In specific implementation, whether the user accesses the page in the application can be monitored by using the script, and whether the user accesses the page can also be known by monitoring the attribute of the page in the application.

It should be noted that, the first page may include a page in a plurality of pages that need to be displayed in the application scene, and may be specifically set according to the display requirement of the application scene; when it is not monitored in step S102 that the user accesses the first page, the page display method may still be in a monitoring state, so as to obtain the user access state in time.

And step S104, acquiring the user state corresponding to the user in the first page.

Wherein the user state comprises a path weight when the user triggers from the first page to other pages.

In a specific implementation, the factor determining the user status may include one or more weighting data among page familiarity, user behavior, and number of user behaviors. The page familiarity can be used for representing the familiarity of the user with the page content, for example, whether the user contacts the same or similar page content is known based on big data, and then the familiarity of the user with the page can be determined based on the big data; the user behavior may include an operation behavior of the user in the page, such as an operation of a link item (e.g., a button) in the page by clicking or selecting; the number of user actions is used to characterize the number of times the user uses the action, such as the number of times the same click operation is performed. In this way, the user state can be weighted according to a preset weighting rule to perform weighting calculation on page familiarity, user behaviors, the number of user behaviors and the like, so that the user state is determined based on the weights of the factors.

And S106, determining a target path corresponding to the user state from a preset path set according to a preset touch strategy.

The target path is a path adopted in the process that the user touches a target page; the touch is a user-touching mode for sending the content meeting the user requirement to the user according to the user requirement, and the touch mode is advertisement push, message push, page push and the like. In specific implementation, the demand information of the user in the page can be acquired based on the big data, and then corresponding content is touched to the user according to the touch strategy, so that the demand of the user can be met, the flow loss of the user is reduced, the exposure rate of the user can be increased, and the potential user flow is excavated.

In specific implementation, the reach strategy can be preset according to application scene requirements, for example, when the contents of different application scenes need to reach corresponding users, a shortest path strategy can be adopted, so that the reach rate can be ensured, the loss of user flow caused by user discomfort in the reach process can be avoided, and the exposure rate can be ensured; for another example, when the content for an application needs more exposure, a non-shortest path policy may be adopted to reach the content to the user one by one, such as an advertisement reaching the user.

And S108, jumping to a second page according to a preset display strategy.

And the second page is the other page corresponding to a path node in the target path.

In specific implementation, the display policy may be preset according to the actual application scenario, for example, the application scenario requires users with different product familiarity to display corresponding product page information, and the display policy may include the user familiarity with the page, for example, when the user accesses the page, the user obtains a related display path according to the user state, that is, a certain process in which a certain access is a certain state of the user is obtained, so as to skip the page corresponding to the display path, for example, when the user is not familiar with the page of the display path, the pages on the display path may be displayed one by one, so that when the user enters the page again, the page familiar on the path may be skipped, and the page related to the user demand may be displayed, for example, when knowing that the user has a purchase intention according to big data, the user may directly touch the purchase page to the user, so that the user directly purchases the page, on the contrary, the user only knows the product according to the big data, the purchase possibility is not high, and the product propaganda information page can reach the user in detail.

Through the steps S102-S108, when the user is monitored to access the page, the display of the page is dynamically adjusted and managed in time according to the user state corresponding to the user on the page, so that when the corresponding page is displayed according to the user states of different users, the page can be ensured to effectively reach the user, the user experience is ensured, the user loss is reduced, and the exposure rate can be improved.

For the convenience of understanding, the page display process of marketing is schematically illustrated by taking an application scenario of insurance marketing in a mobile terminal as an example.

As shown in FIG. 4, the page display process for insurance marketing is illustrated as follows:

firstly, a user accesses a page of an insurance application through an app (application program) of a mobile terminal, wherein the page of the insurance application can be an insurance description page link which is disclosed by the app through a waist seal and is accompanied with a promotional literature;

then, after the user clicks the link, the user knows that the application page sends the request page information to the application background, and therefore knows that the user enters the page of the insurance application, and the application background can acquire the user state of the user on the page;

then, the application background dynamically arranges the marketing process to an application engine according to the user state and acquires a display path corresponding to the user state;

finally, displaying a corresponding page according to the obtained display path corresponding to the user state, for example, when the user is known to be familiar with insurance based on big data, that is, the user belongs to a purchasing type, the user can skip the promotion description page and directly go to an insurance purchasing page so as to be convenient for the user to directly purchase; when the user is unfamiliar with insurance, namely the user belongs to the understanding type, the insurance promotion instruction page is displayed so that the user can know the insurance in detail.

In addition, when the user operates in the page display process, for example, in the insurance application page, for example, the promotion application page is skipped, the user state can be adjusted according to the behavior data, and then the subsequent flow can be adjusted according to the adjusted user state, for example, when the user enters the insurance application page again, the purchase page can be directly displayed.

Example 2

The page display method provided in the embodiment of the present specification may be configured such that, on the basis of embodiment 1, the reach policy prefers a shortest path policy, that is, the preset reach policy includes a preset shortest path policy, so that a shortest target path may be decided through the shortest path policy, and further, content meeting user requirements is effectively reached to a user, and a page jump rate is ensured.

Specifically, in the page display method, the step S106 of determining the target path corresponding to the user state from a preset path set according to a preset reach policy may specifically include: and determining the shortest target path corresponding to the user state from the path set according to the shortest path strategy.

Here, the application scenario prefers the shortest path policy is taken as an example for explanation. Assuming that there are 8 pages in the application, numbers 0 to 7 are used to represent display nodes corresponding to the pages, so that a preset path set corresponding to the 8 pages is a weighted directed graph, as shown in fig. 5, a display path triggered from one page to another page is identified in the graph, and each directed path has a path weight corresponding to the path weight. If the starting point is node 0 and the target is node 6, here, the page corresponding to node 0 is set as the first page, the page corresponding to node 6 is set as the target page, and the other nodes are set as other pages (i.e., the second pages) correspondingly, so that when the user accesses the first page, the shortest path from node 0 to node 6 can be obtained from the weighted directed graph shown in the figure according to the obtained user state corresponding to the user accessing the first page and the shortest path policy is adopted, that is, the shortest path with the smallest path weight is found one by one to serve as the target path, where path 0- >2- >7- >3- >6 is the target path, which is a shortest path particle tree and is also a sub-graph of the weighted directed graph (e.g., a path tree shown by a thick black line in the figure).

In specific implementation, the algorithm for implementing the shortest Path policy may preferably select Dijkstra algorithm, Bellman-Ford algorithm, Floyd algorithm, or spfa (short Path fast algorithm) algorithm according to an actual application scenario.

Further, when there is more than one shortest target path determined in step S106, the shortest target path including the smallest number of path nodes may be determined as the target path for determining the second page.

Example 3

The page display method provided in the embodiment of the present specification can acquire a new user demand in time by acquiring an operation behavior of a user in a page in a display process on the basis of embodiment 1, and can further adjust and manage the display process of the page according to the new user demand in time and accurately, so as to better meet the user demand and further improve the page conversion rate.

Specifically, as shown in fig. 6, in the page display method, step S106 may specifically include:

step S1061, when it is monitored that the user performs an operation in the first page, executing step S1063.

The operation behaviors can include behaviors of clicking a button, selecting content, browsing content, returning, exiting and the like.

In specific implementation, the operation behavior of the user in the page may be monitored by using the script, and whether the user performs an operation in the page may also be known by monitoring an operation event of the page, which is not described herein.

Step S1063, obtaining behavior data of the user operating in the first page.

The behavior data is used for representing data of the operation, such as a plurality of data for recording a click place, a click data, a time length for browsing the content, whether to return to other pages, whether to exit from the pages, and the like.

Step S1065, according to the behavior data, determining a target path corresponding to the user state from a preset path set according to a preset reach strategy.

It should be noted that, when the user operation is not monitored, the target path corresponding to the user state may still be acquired from the preset path set according to the preset access policy.

Therefore, the path of the page display is adjusted in time according to the operation behavior of the user, and the page is displayed better according to the user requirement.

Furthermore, after the target path is adjusted according to the behavior data of the user, the behavior data of the user can be counted, the user state is further updated by counting the operation behavior of the user page, so that the page display is more targeted, the page jump rate is favorably improved, and the dynamic adjustment of the user state weight from the user cognition is realized by calculating the behavior data of the user. Specifically, after the target path is adjusted according to the behavior data of the user, the page display method may further include the steps of: according to the behavior data, carrying out weight adjustment on the path weight corresponding to the behavior data according to a preset weighting strategy; and updating the user state corresponding to the first page of the user according to the adjusted path weight.

In a specific implementation, the weighting policy may be preset according to an application scenario, for example, when a user accesses a page for the first time, the access path weight of the page may be set to a first value, for example, 1.0, and then when the user accesses the page again, the access path weight may be updated to a second data, for example, decreased in steps, for example, to 0.6.

Furthermore, a Kepler big data platform can be adopted to carry out real-time statistics on the changed user state information so as to obtain a more timely and accurate mapping relation between the user state and the path.

Further, when a certain behavior amount is large, the behavior weight is increased, the weights of other behaviors are decreased, and then the behaviors of a large number of users are counted through big data, so that the obtained path weight is easier to measure the behaviors of most users, and thus, as the information amount is increased, the information amount on the shortest path is larger and larger, and further, the determined user state and path are more accurate, so that a more optimal path is decided, and the page display is in a benign cycle.

Further, after the user state corresponding to the first page of the user is updated, the path set can be updated, that is, the weighted directed graph is updated, so that after the new user state of the user is obtained, the target path corresponding to the user state is timely and accurately obtained, the page display is more targeted, and the touch is more effective. Specifically, the page display method further includes: and updating the path set according to the updated user state.

Here, taking the shortest path policy as an example, the update process of the weighted directed graph (i.e. the path set) is schematically illustrated:

in the weighted directed graph, each directed path has a path weight corresponding to it, and if a shortest path is found, the path with the smallest path weight is found. The shortest path of the single source and the multiple points can adopt a greedy algorithm thought, namely, a set S is maintained, the shortest paths from each vertex to a source point in the set S are found, at this time, nodes outside the set S can be placed in a set Q firstly to represent that the shortest paths are not found, each time a node U which is closest to the source point is added to the set S, and after the node U is added to the set S, the distance of the source node in the node Q is updated.

Example 4

The page display method provided in the embodiment of the present specification can be implemented, on the basis of embodiment 1, by presetting the identifier of the page display path, and then when the user state is obtained, the corresponding display path can be quickly obtained according to the mapping relationship between the user state and the identifier, so that the processing efficiency can be improved, and the page display can be expanded to different application platforms.

Specifically, as shown in fig. 7, before obtaining the user state corresponding to the user in the first page, the page display method may further include:

step S100, setting identification information for each path in the path set.

In a specific implementation, each path may be assigned an ID as the identification information.

And S101, establishing a mapping relation between the user state and the identification information.

In this way, step S106, namely, obtaining the target path corresponding to the user state from the preset path set according to the preset reach policy, may specifically include: and acquiring a path corresponding to the identification information from the path set as a target path according to the mapping relation.

Example 5

The page display method provided in the embodiments of the present specification may be implemented on the basis of any one of embodiments 1 to 4, by using a distributed cache system to store data, so as to perform big data processing on data such as a user state and a display path, where a distributed cache system such as Memcached, Redis, and Tair may be preferred.

In a preferred embodiment, as shown in fig. 8, the mapping relationship between the user state and the path can be integrated through the application engine based on big data, and the application engine can be adapted to different application platforms. In specific implementation, the user state and the path can be recorded by adopting a database, so that the mapping relation between the user state and the path is integrated through the engine rule, and the target path is quickly acquired through the engine in page display.

In a further preferred embodiment, the set of paths may be stored in a distributed cache system, so as to facilitate rapid acquisition of the target path by the server.

In still another preferred embodiment, the user status information may also be updated into a distributed cache, so that the server performs big data processing on the user status information.

Example 6

Based on the same inventive concept, the embodiment of the present specification further provides a page display apparatus, an electronic device for page display, and a non-volatile computer storage medium, which correspond to the page display method.

In view of the foregoing detailed description of the page displaying method in the foregoing embodiments, corresponding contents related to the apparatus, the device, and the non-volatile computer storage medium in the following embodiments will not be described again.

As shown in fig. 9, wherein the dashed square represents an optional module, the page displaying apparatus 10 includes a monitoring module 11, an obtaining module 12, a determining module 13 and a displaying module 14.

In this embodiment, the monitoring module 11 is configured to monitor whether the user accesses the first page, and call the obtaining module 12 when it is monitored that the user accesses the first page; the obtaining module 12 is configured to obtain a user state corresponding to the user in the first page, where the user state includes a path weight when the user triggers from the first page to another page; the determining module 13 is configured to determine, according to a preset reach policy, a target path corresponding to the user state from a preset path set, where the target path is a path adopted in a process of reaching a target page by the user; the display module 14 is configured to display a second page according to a preset display policy, where the second page is the other page corresponding to a path node in the target path.

Optionally, the monitoring module 11 is further configured to monitor whether the user performs an operation in the first page, and when it is monitored that the user performs the operation in the first page, invoke the obtaining module 12; the obtaining module 12 is further configured to obtain behavior data of the user performing an operation in the first page; the determining module 13 is configured to determine, according to the behavior data and according to a preset reach policy, a target path corresponding to the user state from a preset path set. .

Optionally, the page displaying apparatus 10 further includes a weighting module 15 and an updating module 16. The weighting module 15 is configured to perform weighting adjustment on a path weight corresponding to the behavior data according to a preset weighting policy according to the behavior data; the updating module 16 is configured to update the user state corresponding to the first page of the user according to the adjusted path weight.

Optionally, after updating the user state corresponding to the user on the first page, the updating module 16 is further configured to update the path set according to the updated user state.

Optionally, the preset reach policy comprises a preset shortest path policy; the determining module 13 is configured to determine a shortest target path corresponding to the user state from the path set according to the shortest path policy.

Optionally, the page displaying apparatus 10 further includes a setting module and a mapping module. Before the determining module is called, the setting module 17 is configured to set identification information for each path in the path set, and the mapping module 18 is configured to establish a mapping relationship between the user state and the identification information; the determining module 14 is configured to determine, according to the mapping relationship, a path corresponding to the identification information from the path set as a target path.

Based on the same inventive concept, the electronic device for page display provided in the embodiments of the present specification includes:

at least one processor; and the number of the first and second groups,

a memory communicatively coupled to the at least one processor; wherein,

Based on the same idea, embodiments of the present specification provide a non-volatile computer storage medium corresponding to the page display method, where computer-executable instructions are stored, and the computer-executable instructions are configured to:

The foregoing description has been directed to specific embodiments of this disclosure. Other embodiments are within the scope of the following claims. In some cases, the actions or steps recited in the claims may be performed in a different order than in the embodiments and still achieve desirable results. In addition, the processes depicted in the accompanying figures do not necessarily require the particular order shown, or sequential order, to achieve desirable results. In some embodiments, multitasking and parallel processing may also be possible or may be advantageous.

The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the embodiments of the apparatus, the device, and the nonvolatile computer storage medium, since they are substantially similar to the embodiments of the method, the description is simple, and for the relevant points, reference may be made to the partial description of the embodiments of the method.

The apparatus, the device, the nonvolatile computer storage medium, and the method provided in the embodiments of the present specification correspond to each other, and therefore, the apparatus, the device, and the nonvolatile computer storage medium also have advantageous technical effects similar to those of the corresponding method.

In the 90 s of the 20 th century, improvements in a technology could clearly distinguish between improvements in hardware (e.g., improvements in circuit structures such as diodes, transistors, switches, etc.) and improvements in software (improvements in process flow). However, as technology advances, many of today's process flow improvements have been seen as direct improvements in hardware circuit architecture. Designers almost always obtain the corresponding hardware circuit structure by programming an improved method flow into the hardware circuit. Thus, it cannot be said that an improvement in the process flow cannot be realized by hardware physical modules. For example, a Programmable Logic Device (PLD), such as a Field Programmable Gate Array (FPGA), is an integrated circuit whose Logic functions are determined by programming the Device by a user. A digital system is "integrated" on a PLD by the designer's own programming without requiring the chip manufacturer to design and fabricate application-specific integrated circuit chips. Furthermore, nowadays, instead of manually making an Integrated Circuit chip, such Programming is often implemented by "logic compiler" software, which is similar to a software compiler used in program development and writing, but the original code before compiling is also written by a specific Programming Language, which is called Hardware Description Language (HDL), and HDL is not only one but many, such as abel (advanced Boolean Expression Language), ahdl (alternate Hardware Description Language), traffic, pl (core universal Programming Language), HDCal (jhdware Description Language), lang, Lola, HDL, laspam, hardward Description Language (vhr Description Language), vhal (Hardware Description Language), and vhigh-Language, which are currently used in most common. It will also be apparent to those skilled in the art that hardware circuitry that implements the logical method flows can be readily obtained by merely slightly programming the method flows into an integrated circuit using the hardware description languages described above.

The controller may be implemented in any suitable manner, for example, the controller may take the form of, for example, a microprocessor or processor and a computer-readable medium storing computer-readable program code (e.g., software or firmware) executable by the (micro) processor, logic gates, switches, an Application Specific Integrated Circuit (ASIC), a programmable logic controller, and an embedded microcontroller, examples of which include, but are not limited to, the following microcontrollers: ARC 625D, Atmel AT91SAM, Microchip PIC18F26K20, and Silicone Labs C8051F320, the memory controller may also be implemented as part of the control logic for the memory. Those skilled in the art will also appreciate that, in addition to implementing the controller as pure computer readable program code, the same functionality can be implemented by logically programming method steps such that the controller is in the form of logic gates, switches, application specific integrated circuits, programmable logic controllers, embedded microcontrollers and the like. Such a controller may thus be considered a hardware component, and the means included therein for performing the various functions may also be considered as a structure within the hardware component. Or even means for performing the functions may be regarded as being both a software module for performing the method and a structure within a hardware component.

The systems, devices, modules or units illustrated in the above embodiments may be implemented by a computer chip or an entity, or by a product with certain functions. One typical implementation device is a computer. In particular, the computer may be, for example, a personal computer, a laptop computer, a cellular telephone, a camera phone, a smartphone, a personal digital assistant, a media player, a navigation device, an email device, a game console, a tablet computer, a wearable device, or a combination of any of these devices.

For convenience of description, the above devices are described as being divided into various units by function, and are described separately. Of course, the functionality of the units may be implemented in one or more software and/or hardware when implementing the present application.

As will be appreciated by one skilled in the art, embodiments of the present invention may be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.

The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.

The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.

Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.

It should also be noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.

The application may be described in the general context of computer-executable instructions, such as program modules, being executed by a computer. Generally, program modules include routines, programs, objects, components, data structures, etc. that perform particular tasks or implement particular abstract data types. The application may also be practiced in distributed computing environments where tasks are performed by remote processing devices that are linked through a communications network. In a distributed computing environment, program modules may be located in both local and remote computer storage media including memory storage devices.

The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the system embodiment, since it is substantially similar to the method embodiment, the description is simple, and for the relevant points, reference may be made to the partial description of the method embodiment.

The above description is only an example of the present application and is not intended to limit the present application. Various modifications and changes may occur to those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application should be included in the scope of the claims of the present application.

Claims

1. A page display method comprises the following steps:

determining a target path corresponding to the user state from a preset path set according to a preset touch strategy, wherein the target path comprises the following steps: determining a path corresponding to the identification information from the path set as a target path according to a mapping relation between the user state and the identification information of each path in the path set; the target path is a path adopted in the process that the user touches a target page;

displaying a second page according to a preset display strategy, wherein the second page is the other page corresponding to a path node in the target path; the display strategy is related to the familiarity degree of the user with the other pages; wherein the familiarity of the user with the other pages is determined based on historical contact times of the user with the other pages or similar pages of the other pages.

2. The page display method of claim 1, wherein determining a target path corresponding to the user state from a preset path set according to a preset reach policy comprises:

when it is monitored that the user operates in the first page, behavior data of the user operating in the first page is obtained;

and according to the behavior data, determining a target path corresponding to the user state from a preset path set according to a preset touch strategy.

3. The page display method of claim 2, further comprising:

according to the behavior data, carrying out weight adjustment on the path weight corresponding to the behavior data according to a preset weighting strategy;

and updating the user state corresponding to the first page of the user according to the adjusted path weight.

4. The page display method according to claim 3, after updating the user state corresponding to the first page, the page display method further comprising:

and updating the path set according to the updated user state.

5. The page presentation method of claim 1, wherein the preset reach policy comprises a preset shortest path policy;

determining a target path corresponding to the user state from a preset path set according to a preset touch strategy, wherein the target path comprises the following steps:

and determining the shortest target path corresponding to the user state from the path set according to the shortest path strategy.

6. The page presentation method of claim 1, prior to determining the user state corresponding to the user in the first page, the page presentation method further comprising:

setting identification information for each path in the path set;

and establishing a mapping relation between the user state and the identification information.

7. The page display method according to any one of claims 1 to 6, wherein the path set is stored in a distributed cache.

8. A page display device comprises a monitoring module, an acquisition module, a determination module and a display module;

the determining module is configured to determine a target path corresponding to the user state from a preset path set according to a preset reach policy, and includes: determining a path corresponding to the identification information from the path set as a target path according to a mapping relation between the user state and the identification information of each path in the path set; the target path is a path adopted in the process that the user touches a target page;

the display module is used for displaying a second page according to a preset display strategy, wherein the second page is the other page corresponding to a path node in the target path; the display strategy is related to the familiarity degree of the user with the other pages; wherein the familiarity of the user with the other pages is determined based on historical contact times of the user with the other pages or similar pages of the other pages.

9. The page display device according to claim 8, wherein the monitoring module is further configured to monitor whether the user performs an operation on the first page, and when it is monitored that the user performs an operation on the first page, the acquiring module is invoked;

the obtaining module is further configured to obtain behavior data of the user operating in the first page;

the determining module is used for determining a target path corresponding to the user state from a preset path set according to the behavior data and a preset touch strategy.

10. The page display apparatus of claim 9, further comprising a weighting module and an updating module;

the weighting module is used for carrying out weighting adjustment on the path weight corresponding to the behavior data according to the behavior data and a preset weighting strategy;

and the updating module is used for updating the user state corresponding to the first page of the user according to the adjusted path weight.

11. The page displaying apparatus according to claim 10, wherein the updating module, after updating the user state corresponding to the first page of the user, is further configured to update the path set according to the updated user state.

12. The page presentation device of claim 8, said preset reach policy comprising a preset shortest path policy;

the determining module is used for determining the shortest target path corresponding to the user state from the path set according to the shortest path strategy.

13. The page display apparatus of claim 8, further comprising a setup module and a mapping module;

before the determining module is called, the setting module is configured to set identification information for each path in the path set, and the mapping module is configured to establish a mapping relationship between the user state and the identification information.

14. The page display apparatus according to any one of claims 8 to 13, wherein the set of paths is stored in a distributed cache.

15. An electronic device for page presentation, comprising:

at least one processor; and the number of the first and second groups,

a memory communicatively coupled to the at least one processor; wherein,