Detailed Description
The embodiment of the specification provides an information processing method, device and equipment.
In order to make those skilled in the art better understand the technical solutions in the present specification, the technical solutions in the embodiments of the present specification will be clearly and completely described below with reference to the drawings in the embodiments of the present specification, and it is obvious that the described embodiments are only a part of the embodiments of the present specification, and not all of the embodiments. All other embodiments obtained by a person skilled in the art based on the embodiments in the present specification without any inventive step should fall within the scope of protection of the present specification.
Example one
As shown in fig. 1, the present specification provides an information processing method, and an execution subject of the method may be a terminal device, a server, or the like, where the terminal device may be a mobile terminal device such as a mobile phone or a tablet computer, or may be a device such as a personal computer. The server may be an independent server or a server cluster composed of a plurality of servers, and the server may be a background server of a certain service (such as shopping, financial, etc.), and the like. In order to improve processing efficiency, the execution main body of this embodiment may be described by taking a server as an example, and for a case where the terminal device is taken as the execution main body, the following related contents may be referred to, and details are not described herein again. The server may be referred to as an information distribution platform, and the execution subject server in this embodiment is replaced by the information distribution platform. The method may specifically comprise the steps of:
in step S102, behavior data of the target user during the designated transaction is acquired.
The target user may be a user who performs a specified transaction or a user who uses a certain service, for example, a user who purchases a certain product or a user who uses a certain shopping application. The designated transaction may be a predetermined type of transaction, such as a transaction to buy a product provided by a certain merchant or a transaction to buy one or more products. The behavior data may be related data of user behavior of the target user in the process of conducting a transaction, and may include related data such as a behavior of the user clicking a certain button, a behavior of clicking a certain web page link, a behavior of sliding a page, and the like.
In implementation, with the continuous development of terminal technology and network technology, network transaction has become an important transaction mode at present, and with the continuous growth of network transaction, competition among merchants is more and more intense, and how to win in competition becomes a problem that needs to be considered by each merchant urgently. Currently, the competition focus among merchants has turned to the competition for users, and winning and keeping the users become the key of the business strategy. In order to stimulate and feedback the consumption behavior and activity behavior of the user in the merchant platform, a member point mechanism is usually set, and the active behavior of the user in the merchant platform can be stimulated and guided through the member point mechanism, so that the dependence and the habituation of the user on the merchant platform are gradually formed, and the viscosity and the repeated order rate of the user on the merchant platform are improved.
The membership points are usually corresponding discount information obtained after a user makes one or more consumptions, and the membership points can be endowed with different names on different merchant platforms, but actually are consumption subsidies of merchants for consumers. Generally, the member points can include two main issuing manners, one is that the merchant platform or the merchant actively issues the points to the point account of the user, the other is that the merchant platform or the merchant creates a corresponding point picking-up activity, and then the user actively participates in the point picking-up activity to pick up the corresponding points. Aiming at the member points issued by the two modes, the user consumes after obtaining the corresponding points, the consumption at the moment is mainly passive consumption, the pertinence is strong, if the user does not use the points in the appointed time period, the member points lose effectiveness, the waste of the member points is caused, and therefore, the real promotion effect is not achieved. Therefore, the embodiment of the present specification provides a method for issuing a membership credit, which may specifically include the following:
the merchant or the merchant platform can develop a corresponding application program according to actual needs, the application program can record behavior data of the user in the process of being used by the user, such as user registration, login, identity verification, ordering shopping, comment, reply, participation in merchant activities, payment, goods return, complaints, member point query and redemption and other related data, and the data can be uploaded to the server periodically or in real time, so that a large amount of behavior data of different users can be stored in the server. When a credit task needs to be issued to a user (i.e., a target user), behavior data of a predetermined time period can be acquired from the reported behavior data of the target user, where the acquired behavior data may be user behavior data for one or more commodities, or user behavior data for one or more services, such as user behavior data of a payment service or user behavior data of a financial service, and by the above manner, a server can acquire behavior data of the target user in a process of performing a specified transaction.
In step S104, a distribution scenario of the predetermined point task for the target user is determined according to the behavior data of the target user.
The predetermined point task may be a preset point task, each point task may be provided with a certain reward point, and the user may obtain a certain member point by completing the predetermined point task, for example, for a treasury payment application, where the predetermined point task includes ant member points, the user may obtain a predetermined number of ant member points by a store purchase order task, a check-in task, a flower payment task, and the like, specifically, if the user completes the check-in task, 1 ant member point may be obtained, and if the user completes the flower payment task, 3 ant member points may be obtained, and the like. The publishing scenario may be a scenario followed by the target user, a scenario frequently used by the target user, or a scenario corresponding to information frequently browsed by the target user, where the frequently used or frequently browsed may be that, within a specified time period, the number of times of use or browsing exceeds a corresponding predetermined threshold, and specifically, the frequently used may be within 1 month, the number of times of use by the target user exceeds 50 times, and the frequently browsed may be within 1 month, and the number of times of browsing some information by the target user exceeds 100 times. The behavior data of the target user may be matched with the determined publishing scenario, which may be referred to above.
In implementation, after obtaining the behavior data of the target user in the process of performing the specified transaction through the processing of step S102, the behavior data of the target user may be analyzed to determine a scene that the target user pays attention to, a scene that the target user often uses, or information that the target user often browses, and specifically, the number of times that the target user pays attention to different scenes in a specified time period (specifically, 10 days or 1 month, and the like) before from the current time may be determined through the analysis of the behavior data of the target user, a scene in which the number of times of the scene concerned exceeds a predetermined threshold number of times may be selected from the scenes, and the scene may be determined as a release scene of a predetermined integral task for the target user, or the number of times that the target user uses different scenes in the specified time period (specifically, 10 days or 1 month, and the like) before from the current time may be determined through the analysis of the behavior data of the target user, the scene from which the number of times of using the scene exceeds the predetermined number threshold may be selected, and the scene may be determined as a release scene of the predetermined point task for the target user, or, by analyzing the behavior data of the target user, the number of times that the target user uses different scenes in a specified time period (specifically, 10 days or 1 month) before the current time is determined, and information from which the number of times of browsing information (for example, classification categories of data (specifically, categories of goods, and the like), services, and the like) exceeds the predetermined number threshold may be selected, and a scene corresponding to the information may be obtained, and the scene may be determined as a release scene of the predetermined point task for the target user.
It should be noted that the predetermined score task for the target user can be set in various ways, specifically, from the perspective of user requirements, the functions of the platform can be combed and decomposed, different behaviors of the user can be summarized, and behaviors that need to be encouraged can be found out. The user behavior or the operation that the user can perform is refined and decomposed, for example, the process of setting the account by the user can be decomposed into a plurality of sub-processes of uploading the user head portrait, completing mailbox verification, completing mobile phone verification and the like. The decomposition of the user behavior (or the user's operation) is not only from the viewpoint of the product value but also from the viewpoint of the user, to view the operation that the user may perform on the product, and the like. Through the processing, a detailed user behavior list can be formed, the behaviors are classified and evaluated according to the needs of products, each behavior is given a rating of 'motivational degree', the detailed score design can be carried out in the mode, the motivational degree can represent different incentive directions through positive and negative values, and the rating value represents the motivational degree. According to the encouragement degree, the credit plus value and the deadline mechanism can be determined by combining with the actual situation, so as to form a more detailed credit system table, and meanwhile, the behavior generation which can cause the user to excessively throw the machine for refreshing the credit needs to be considered. The information publishing platform can generate the point tasks at regular time (such as 0 point every day or the first day every month, etc.), wherein the point tasks can include a consumption point task, a promotion point task, a grade point task, a behavior point task, etc., and the user can draw corresponding points by completing the different point tasks.
In step S106, a predetermined point task for the target user is issued in the determined above-described issue scenario.
In implementation, after the release scenario of the predetermined score task for the target user is determined in the above manner, the predetermined score task may be released to the release scenario, for example, if the release scenario of the predetermined score task for the target user is determined to be a related scenario of financing, the predetermined score task for the target user may be set to a financing page, so that when the financing page is opened by the target user, one or more score tasks are displayed in a certain area of the financing page, and the target user may receive one or more score tasks and may complete the corresponding score tasks according to the collecting rule of the score tasks, thereby obtaining corresponding scores. After the points are obtained, the points can be stored in a point account of the target user, and the subsequent target user can use the accumulated points to exchange a certain commodity and a coupon, or the points are transferred to other people and the like.
As shown in fig. 2, an embodiment of the present specification provides an information processing method, where an execution subject of the method may be a terminal device, where the terminal device may be a mobile terminal device such as a mobile phone or a tablet computer, and may also be a device such as a personal computer. The method may specifically comprise the steps of:
step S202, receiving a predetermined point task aiming at a target user and release scene information of the predetermined point task, which are released by a task release platform, wherein the release scene information is determined according to behavior data of the target user in a process of carrying out specified transaction.
In implementation, the specific processing procedure of the predetermined integral task for the target user and the release scenario information of the predetermined integral task in step S202 may refer to the relevant contents of step S102 and step S104, which are not described herein again. As shown in fig. 3, after obtaining the predetermined integral task for the target user, the task issuing platform may set issuing scenario information of the predetermined integral task, and may send the predetermined integral task and corresponding issuing scenario information to the terminal device of the target user, and after receiving the predetermined integral task and the corresponding issuing scenario information, the terminal device may determine an issuing scenario corresponding to the issuing scenario information, and may set the predetermined integral task to a page corresponding to the issuing scenario.
And step S204, displaying a predetermined integral task in a page corresponding to the release scene.
In implementation, for example, as shown in fig. 4, if a publishing scene of the predetermined credit tasks for the target user is a related scene of financing, the predetermined credit tasks for the target user may be set to a financing page, so that when the financing page is opened by the target user, one or more credit tasks are displayed in a certain area of the financing page, and the target user may accept one or more credit tasks and may complete the corresponding credit tasks according to the collecting rules of the credit tasks, thereby obtaining corresponding credits. After the points are obtained, the points can be stored in a point account of the target user, and the subsequent target user can use the accumulated points to exchange a certain commodity and a coupon, or the points are transferred to other people and the like.
The embodiment of the specification provides an information processing method, which comprises the steps of acquiring behavior data of a target user in the process of carrying out a specified transaction, determining a release scene of a predetermined integral task for the target user according to the behavior data of the target user, and issuing the predetermined integral tasks aiming at the target users in the determined issuing scenes, so that the integral tasks aiming at a certain user (namely the target user) can be issued in the scenes matched with the behavior data of the target user, for example, in the page corresponding to the scene concerned by the target user, whenever the target user opens the page, the issued scoring task will be seen, if the target user needs to consume or need a certain service, it is likely that the target user will choose to use the points corresponding to the point task, therefore, the user can be reminded of getting the points in time and using the points, and the utilization rate of the points is further improved.
Example two
As shown in fig. 5, an embodiment of the present specification provides an information processing method, where an execution subject of the method may be a terminal device and a server, where the terminal device may be a mobile terminal device such as a mobile phone or a tablet computer, and may also be a device such as a personal computer. The server may be an independent server or a server cluster composed of a plurality of servers, and the server may be a background server of a certain service (such as shopping, financial, etc.), and the like. The server may be referred to as an information distribution platform, and the execution subject server in this embodiment is replaced by the information distribution platform. The method may specifically comprise the steps of:
in step S502, the information publishing platform obtains behavior data of the target user in the process of performing the specified transaction.
In step S504, the information publishing platform determines, according to the behavior data of the target user, a transaction category used by the target user and exceeding a first predetermined threshold of times and/or a service category used by the target user and exceeding a second predetermined threshold of times within a predetermined time period.
The predetermined time period may be set according to actual conditions, specifically, 10 days or 1 month. The first predetermined number threshold may be set according to practical situations, specifically, 50 times or 100 times, and the size of the first predetermined number threshold may be different according to different predetermined time lengths. The second predetermined number threshold may be set according to practical situations, specifically, 30 times or 80 times, and the size of the second predetermined number threshold may be different according to different predetermined time lengths. The transaction categories can be set according to actual conditions, such as clothes, digital products, foods and the like.
In implementation, after obtaining the behavior data of the target user during the designated transaction process through the processing in step S502, the behavior data of the target user may be analyzed to determine the number of times of transaction categories used by the target user within a predetermined time period (specifically, 10 days or 1 month, etc.) before from the current time, and may select the transaction categories used by the target user exceeding a first predetermined threshold, and/or, the behavior data of the target user may be analyzed to determine the number of times of services used by the target user within a predetermined time period (specifically, 10 days or 1 month, etc.) before from the current time, and may select the service categories used by the target user exceeding a second predetermined threshold, and the like.
It should be noted that the predetermined integral task for the target user can be set in various ways, which may specifically refer to the relevant contents in the first embodiment, and will not be described herein again.
In step S506, the information publishing platform determines a publishing scenario of the predetermined credit task for the target user according to the determined transaction category and/or service category.
The predetermined point tasks for the target user may include point tasks sent to the target user, for example, point tasks sent to the target user by the information distribution platform or point tasks sent to the target user by other users, and/or may also be point tasks sent by the target user, for example, point tasks sent to other users by the target user, and the like.
In implementation, after the transaction category used by the target user and exceeding the first predetermined threshold and/or the service category used by the target user and exceeding the second predetermined threshold are determined in the above manner, a scenario corresponding to the transaction category may be determined based on the determined transaction category, and/or a scenario corresponding to the service category may also be determined based on the determined service category, and the obtained scenario may be used as an issue scenario of a predetermined credit task for the target user.
It should be noted that, in order to solve the problem that the predetermined point task of the target user is a point task sent by the target user, a corresponding application program may be installed in the terminal device of the target user, the application program may include a setting mechanism of the point task, the target user may set the corresponding point task according to the setting mechanism and by combining with the actual situation, after the setting is completed, the set point task may be sent to the information publishing platform, and then the information publishing platform may determine a publishing scene of the point task according to the determined transaction category and/or service category.
In step S508, the information distribution platform distributes the predetermined point task for the target user in the determined distribution scenario.
It should be noted that an integration pool may be set in the information distribution platform, and the information distribution platform may obtain an integration from the integration pool to generate an integration task. Each point task can be provided with a completion time limit, and if a certain point task is not completed or picked up by a user within the completion time limit (namely, a certain point task is out of date), the point corresponding to the point task can be recycled into the point pool.
In step S510, the terminal device receives the score reserving task for the target user and the publishing scenario information of the score reserving task, which are published by the task publishing platform.
In step S512, the terminal device displays a predetermined score task in a page corresponding to the release scenario.
In step S514, the terminal device receives a sharing instruction of the point information corresponding to the predetermined point task.
In implementation, if the target user completes the predetermined point task displayed in the page corresponding to the publishing scene, point information corresponding to the predetermined point task may be displayed to the user. If the target user needs to give the total points or part of the points to other users, the point information corresponding to the preset point task is displayed to the target user, meanwhile, keys for sharing or giving the points can be provided in the terminal equipment, at the moment, the target user can click the keys for sharing or giving the points, the terminal equipment can obtain corresponding point information, and a sharing instruction can be generated according to the point information, so that the terminal equipment of the target user can receive the sharing instruction of the point information corresponding to the preset point task.
In step S516, the terminal device sends the point information corresponding to the predetermined point task to the user corresponding to the sharing instruction.
In implementation, after the terminal device of the target user generates a sharing instruction according to the point information, the target user can select a user to be shared, and after the sharing instruction is selected, the sharing instruction can be sent to the terminal device of the shared user, and meanwhile, the point information corresponding to the preset point task can be sent to the user corresponding to the sharing instruction.
In step S518, the terminal device receives the target point information sent by the sharing user.
In implementation, after a user completes the score reserving task displayed in the page corresponding to the publishing scene, the terminal device may display score information corresponding to the score reserving task to the user. If the user needs to give the total points or part of the points to the target user, the user can click keys for sharing or giving the points, the terminal equipment can acquire corresponding point information, can generate a sharing instruction according to the point information, and can send the sharing instruction to the target user, so that the terminal equipment of the target user can receive the sharing instruction of the point information corresponding to the preset point task.
In step S520, the terminal device stores the points included in the target point information into the point account of the target user.
Wherein the points account may be an account used by the target user for collecting points.
It should be noted that, through the processing in the foregoing steps S514 to S520, the point may be transferred between different users, for example, the user a completes a certain point task and obtains a certain point, the user a may share the point to the user B, the user B may share the point to the user C, and the user C may share the point to the user a. In this way, the circulation of the points is not only between the user and the information publishing platform, but also more paths are added between the user and the user by the circulation path of the points, so as to ensure that the points are circulated more quickly and efficiently, for example: the a-user needs a certain credit to get a better discount for a certain commodity or to redeem the credit for other offers. However, when the points are insufficient, the user can complete the point tasks provided by the information publishing platform or the point tasks provided by other users, and the like, and the effective and fast circulation of the points is promoted as a part of the point circulation.
The embodiment of the specification provides an information processing method, which comprises the steps of acquiring behavior data of a target user in the process of carrying out a specified transaction, determining a release scene of a predetermined integral task for the target user according to the behavior data of the target user, and issuing the predetermined integral tasks aiming at the target users in the determined issuing scenes, so that the integral tasks aiming at a certain user (namely the target user) can be issued in the scenes matched with the behavior data of the target user, for example, in the page corresponding to the scene concerned by the target user, whenever the target user opens the page, the issued scoring task will be seen, if the target user needs to consume or need a certain service, it is likely that the target user will choose to use the points corresponding to the point task, therefore, the user can be reminded of getting the points in time and using the points, and the utilization rate of the points is further improved.
EXAMPLE III
Based on the same idea, the information processing method provided in the embodiment of the present specification further provides an information processing apparatus as shown in fig. 6.
The information processing apparatus includes: a behavior data obtaining module 601, a release scenario determining module 602, and a task releasing module 603, where:
the behavior data acquisition module 601 is used for acquiring behavior data of a target user in a process of performing specified transaction;
a release scenario determining module 602, configured to determine, according to the behavior data of the target user, a release scenario of a predetermined integral task for the target user;
a task issuing module 603, configured to issue a predetermined score task for the target user in the determined issuing scenario.
In this embodiment of the present specification, the predetermined point task for the target user includes a point task sent to the target user and/or a point task issued by the target user.
In this embodiment of this specification, the release scenario determining module 602 includes:
the information acquisition unit is used for determining transaction categories used by the target user and exceeding a first preset frequency threshold value and/or service categories used by the target user and exceeding a second preset frequency threshold value within a preset time length according to the behavior data of the target user;
and the release scene determining unit is used for determining the release scene of the predetermined point task aiming at the target user according to the determined transaction category and/or the service category.
The embodiment of the specification provides an information processing device, which can acquire behavior data of a target user in the process of carrying out a specified transaction, determining a release scene of a predetermined integral task for the target user according to the behavior data of the target user, and issuing the predetermined integral tasks aiming at the target users in the determined issuing scenes, so that the integral tasks aiming at a certain user (namely the target user) can be issued in the scenes matched with the behavior data of the target user, for example, in the page corresponding to the scene concerned by the target user, whenever the target user opens the page, the issued scoring task will be seen, if the target user needs to consume or need a certain service, it is likely that the target user will choose to use the points corresponding to the point task, therefore, the user can be reminded of getting the points in time and using the points, and the utilization rate of the points is further improved.
Example four
Based on the same idea, the information processing method provided in the embodiment of the present specification further provides an information processing apparatus as shown in fig. 7.
The information processing apparatus includes: an information receiving module 701 and a presentation module 702, wherein:
the information receiving module 701 is configured to receive a pre-score task for a target user and release scenario information of the pre-score task, which are released by a task release platform, where the release scenario information is information determined according to behavior data of the target user in a process of performing a specified transaction;
a presentation module 702, configured to present the predetermined integral task in a page corresponding to the publishing scene.
In an embodiment of this specification, the apparatus further includes:
the sharing instruction receiving module is used for receiving a sharing instruction of the point information corresponding to the preset point task;
and the sending module is used for sending the point information corresponding to the preset point task to the user corresponding to the sharing instruction.
In an embodiment of this specification, the apparatus further includes:
the node receiving module is used for receiving target point information sent by a sharing user;
and the storage module is used for storing the points contained in the target point information into the point account of the target user.
In this embodiment of the present specification, the predetermined point task for the target user includes a point task sent to the target user and/or a point task issued by the target user.
The embodiment of the specification provides an information processing device, which can acquire behavior data of a target user in the process of carrying out a specified transaction, determining a release scene of a predetermined integral task for the target user according to the behavior data of the target user, and issuing the predetermined integral tasks aiming at the target users in the determined issuing scenes, so that the integral tasks aiming at a certain user (namely the target user) can be issued in the scenes matched with the behavior data of the target user, for example, in the page corresponding to the scene concerned by the target user, whenever the target user opens the page, the issued scoring task will be seen, if the target user needs to consume or need a certain service, it is likely that the target user will choose to use the points corresponding to the point task, therefore, the user can be reminded of getting the points in time and using the points, and the utilization rate of the points is further improved.
EXAMPLE five
Based on the same idea, the information processing apparatus provided in the embodiment of the present specification further provides an information processing device, as shown in fig. 8.
The information processing device may be the information distribution platform provided in the above embodiments.
The information processing apparatus may have a large difference depending on the configuration or performance, and may include one or more processors 801 and a memory 802, and one or more stored applications or data may be stored in the memory 802. Wherein the memory 802 may be a transient storage or a persistent storage. The application program stored in memory 802 may include one or more modules (not shown), each of which may include a series of computer-executable instructions for an information processing device. Still further, the processor 801 may be configured to communicate with the memory 802 to execute a series of computer-executable instructions in the memory 802 on the information processing device. The information processing apparatus may also include one or more power supplies 803, one or more wired or wireless network interfaces 804, one or more input-output interfaces 805, one or more keyboards 806.
In particular, in this embodiment, the information processing apparatus includes a memory, and one or more programs, wherein the one or more programs are stored in the memory, and the one or more programs may include one or more modules, and each module may include a series of computer-executable instructions for the information processing apparatus, and the one or more programs configured to be executed by the one or more processors include computer-executable instructions for:
acquiring behavior data of a target user in a process of carrying out appointed transaction;
determining a release scene of a predetermined integral task for the target user according to the behavior data of the target user;
and issuing a predetermined integral task aiming at the target user in the determined issuing scene.
In this embodiment of the present specification, the predetermined point task for the target user includes a point task sent to the target user and/or a point task issued by the target user.
In this embodiment of the present specification, the determining, according to the behavior data of the target user, a release scenario of a predetermined point task for the target user includes:
determining transaction categories used by the target user and exceeding a first preset time threshold and/or service categories used by the target user and exceeding a second preset time threshold within a preset time according to the behavior data of the target user;
and determining a release scene of the predetermined point task aiming at the target user according to the determined transaction category and/or the service category.
The embodiment of the specification provides an information processing device, which can acquire behavior data of a target user in the process of carrying out a specified transaction, determining a release scene of a predetermined integral task for the target user according to the behavior data of the target user, and issuing the predetermined integral tasks aiming at the target users in the determined issuing scenes, so that the integral tasks aiming at a certain user (namely the target user) can be issued in the scenes matched with the behavior data of the target user, for example, in the page corresponding to the scene concerned by the target user, whenever the target user opens the page, the issued scoring task will be seen, if the target user needs to consume or need a certain service, it is likely that the target user will choose to use the points corresponding to the point task, therefore, the user can be reminded of getting the points in time and using the points, and the utilization rate of the points is further improved.
EXAMPLE six
Based on the same idea, the information processing apparatus provided in the embodiment of the present specification further provides an information processing device, as shown in fig. 9.
The information processing device may be the terminal device provided in the above embodiment.
Information processing apparatus may vary widely in configuration or performance and may include one or more processors 901 and memory 902, where memory 902 may store one or more stored applications or data. Memory 902 may be, among other things, transient storage or persistent storage. The application program stored in memory 902 may include one or more modules (not shown), each of which may include a series of computer-executable instructions for an information processing device. Still further, processor 901 may be configured to communicate with memory 902 to execute a series of computer-executable instructions in memory 902 on the information processing device. The information processing apparatus may also include one or more power supplies 903, one or more wired or wireless network interfaces 904, one or more input-output interfaces 905, one or more keyboards 906.
In particular, in this embodiment, the information processing apparatus includes a memory, and one or more programs, wherein the one or more programs are stored in the memory, and the one or more programs may include one or more modules, and each module may include a series of computer-executable instructions for the information processing apparatus, and the one or more programs configured to be executed by the one or more processors include computer-executable instructions for:
receiving a preset point task aiming at a target user and release scene information of the preset point task, which are released by a task release platform, wherein the release scene information is determined according to behavior data of the target user in a process of carrying out specified transaction;
and displaying the predetermined integral task in a page corresponding to the release scene.
In the embodiment of this specification, the method further includes:
receiving a sharing instruction of the point information corresponding to the preset point task;
and sending the point information corresponding to the preset point task to a user corresponding to the sharing instruction.
In the embodiment of this specification, the method further includes:
receiving target point information sent by a sharing user;
and storing the points contained in the target point information into the point account of the target user.
In this embodiment of the present specification, the predetermined point task for the target user includes a point task sent to the target user and/or a point task issued by the target user.
The embodiment of the specification provides an information processing device, which can acquire behavior data of a target user in the process of carrying out a specified transaction, determining a release scene of a predetermined integral task for the target user according to the behavior data of the target user, and issuing the predetermined integral tasks aiming at the target users in the determined issuing scenes, so that the integral tasks aiming at a certain user (namely the target user) can be issued in the scenes matched with the behavior data of the target user, for example, in the page corresponding to the scene concerned by the target user, whenever the target user opens the page, the issued scoring task will be seen, if the target user needs to consume or need a certain service, it is likely that the target user will choose to use the points corresponding to the point task, therefore, the user can be reminded of getting the points in time and using the points, and the utilization rate of the points is further improved.
The foregoing description has been directed to specific embodiments of this disclosure. Other embodiments are within the scope of the following claims. In some cases, the actions or steps recited in the claims may be performed in a different order than in the embodiments and still achieve desirable results. In addition, the processes depicted in the accompanying figures do not necessarily require the particular order shown, or sequential order, to achieve desirable results. In some embodiments, multitasking and parallel processing may also be possible or may be advantageous.
In the 90 s of the 20 th century, improvements in a technology could clearly distinguish between improvements in hardware (e.g., improvements in circuit structures such as diodes, transistors, switches, etc.) and improvements in software (improvements in process flow). However, as technology advances, many of today's process flow improvements have been seen as direct improvements in hardware circuit architecture. Designers almost always obtain the corresponding hardware circuit structure by programming an improved method flow into the hardware circuit. Thus, it cannot be said that an improvement in the process flow cannot be realized by hardware physical modules. For example, a Programmable Logic Device (PLD), such as a Field Programmable Gate Array (FPGA), is an integrated circuit whose Logic functions are determined by programming the Device by a user. A digital system is "integrated" on a PLD by the designer's own programming without requiring the chip manufacturer to design and fabricate application-specific integrated circuit chips. Furthermore, nowadays, instead of manually making an Integrated Circuit chip, such Programming is often implemented by "logic compiler" software, which is similar to a software compiler used in program development and writing, but the original code before compiling is also written by a specific Programming Language, which is called Hardware Description Language (HDL), and HDL is not only one but many, such as abel (advanced Boolean Expression Language), ahdl (alternate Hardware Description Language), traffic, pl (core universal Programming Language), HDCal (jhdware Description Language), lang, Lola, HDL, laspam, hardward Description Language (vhr Description Language), vhal (Hardware Description Language), and vhigh-Language, which are currently used in most common. It will also be apparent to those skilled in the art that hardware circuitry that implements the logical method flows can be readily obtained by merely slightly programming the method flows into an integrated circuit using the hardware description languages described above.
The controller may be implemented in any suitable manner, for example, the controller may take the form of, for example, a microprocessor or processor and a computer-readable medium storing computer-readable program code (e.g., software or firmware) executable by the (micro) processor, logic gates, switches, an Application Specific Integrated Circuit (ASIC), a programmable logic controller, and an embedded microcontroller, examples of which include, but are not limited to, the following microcontrollers: ARC 625D, Atmel AT91SAM, Microchip PIC18F26K20, and Silicone Labs C8051F320, the memory controller may also be implemented as part of the control logic for the memory. Those skilled in the art will also appreciate that, in addition to implementing the controller as pure computer readable program code, the same functionality can be implemented by logically programming method steps such that the controller is in the form of logic gates, switches, application specific integrated circuits, programmable logic controllers, embedded microcontrollers and the like. Such a controller may thus be considered a hardware component, and the means included therein for performing the various functions may also be considered as a structure within the hardware component. Or even means for performing the functions may be regarded as being both a software module for performing the method and a structure within a hardware component.
The systems, devices, modules or units illustrated in the above embodiments may be implemented by a computer chip or an entity, or by a product with certain functions. One typical implementation device is a computer. In particular, the computer may be, for example, a personal computer, a laptop computer, a cellular telephone, a camera phone, a smartphone, a personal digital assistant, a media player, a navigation device, an email device, a game console, a tablet computer, a wearable device, or a combination of any of these devices.
For convenience of description, the above devices are described as being divided into various units by function, and are described separately. Of course, the functionality of the various elements may be implemented in the same one or more software and/or hardware implementations in implementing one or more embodiments of the present description.
As will be appreciated by one skilled in the art, embodiments of the present description may be provided as a method, system, or computer program product. Accordingly, one or more embodiments of the present description may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, one or more embodiments of the present description may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
Embodiments of the present description are described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the description. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.
It should also be noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.
As will be appreciated by one skilled in the art, embodiments of the present description may be provided as a method, system, or computer program product. Accordingly, one or more embodiments of the present description may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, one or more embodiments of the present description may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
One or more embodiments of the present description may be described in the general context of computer-executable instructions, such as program modules, being executed by a computer. Generally, program modules include routines, programs, objects, components, data structures, etc. that perform particular tasks or implement particular abstract data types. One or more embodiments of the specification may also be practiced in distributed computing environments where tasks are performed by remote processing devices that are linked through a communications network. In a distributed computing environment, program modules may be located in both local and remote computer storage media including memory storage devices.
The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the system embodiment, since it is substantially similar to the method embodiment, the description is simple, and for the relevant points, reference may be made to the partial description of the method embodiment.
The above description is only an example of the present specification, and is not intended to limit the present specification. Various modifications and alterations to this description will become apparent to those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present specification should be included in the scope of the claims of the present specification.