CN113807888A

CN113807888A - Marketing processing method and device

Info

Publication number: CN113807888A
Application number: CN202111026983.2A
Authority: CN
Inventors: 陈欢乐; 吴畏; 邓一鸣
Original assignee: Alipay Hangzhou Information Technology Co Ltd
Current assignee: Alipay Hangzhou Information Technology Co Ltd
Priority date: 2021-09-02
Filing date: 2021-09-02
Publication date: 2021-12-17
Anticipated expiration: 2041-09-02

Abstract

The embodiment of the specification provides a marketing processing method and a marketing processing device, wherein the marketing processing method comprises the following steps: acquiring an access request of a merchant, and determining a marketing strategy recommended to the merchant; determining corresponding guarantee expense information of each target parameter of the marketing strategy in a corresponding guarantee mode; performing marketing recommendation to the merchant based on the marketing strategy and the guarantee fee information to respond to the access request; and signing the marketing guarantee agreement according to the target marketing strategy and the target guarantee fee selected by the merchant.

Description

Marketing processing method and device

Technical Field

The present disclosure relates to the field of data processing technologies, and in particular, to a marketing processing method and apparatus.

Background

With the development of electronic commerce, the use of transaction platforms is becoming more and more popular, in order to improve the benefit of merchants who reside in the transaction platforms, the transaction platforms often make different resource marketing schemes, for example, different sales promotion activities for a certain holiday, and in order to more effectively promote the consumption of users and further improve the operation benefit of the merchants, the merchants can select a marketing scheme more adaptive to their own operation conditions from the marketing schemes provided by the transaction platforms, so as to utilize the selected marketing scheme to recommend marketing to the users.

Disclosure of Invention

One or more embodiments of the present specification provide a marketing processing method, including: the method comprises the steps of obtaining an access request of a merchant and determining a marketing strategy recommended to the merchant. And determining corresponding guarantee expense information of each target parameter of the marketing strategy in a corresponding guarantee mode. And performing marketing recommendation to the merchant based on the marketing strategy and the guarantee fee information so as to respond to the access request. And signing the marketing guarantee agreement according to the target marketing strategy and the target guarantee fee selected by the merchant.

One or more embodiments of the present specification provide a marketing processing apparatus including: and the marketing strategy determining module is configured to acquire an access request of a merchant and determine a marketing strategy recommended to the merchant. And the guarantee fee information determining module is configured to determine corresponding guarantee fee information of each target parameter of the marketing strategy in a corresponding guarantee mode. A marketing recommendation module configured to make a marketing recommendation to the merchant in response to the access request based on the marketing strategy and the guaranteed cost information. And the marketing security agreement signing module is configured to sign the marketing security agreement according to the target marketing strategy and the target security fee selected by the merchant.

One or more embodiments of the present specification provide a marketing processing apparatus including: a processor; and a memory configured to store computer-executable instructions that, when executed, cause the processor to: the method comprises the steps of obtaining an access request of a merchant and determining a marketing strategy recommended to the merchant. And determining corresponding guarantee expense information of each target parameter of the marketing strategy in a corresponding guarantee mode. And performing marketing recommendation to the merchant based on the marketing strategy and the guarantee fee information so as to respond to the access request. And signing the marketing guarantee agreement according to the target marketing strategy and the target guarantee fee selected by the merchant.

One or more embodiments of the present specification provide a storage medium storing computer-executable instructions that, when executed by a processor, implement the following: the method comprises the steps of obtaining an access request of a merchant and determining a marketing strategy recommended to the merchant. And determining corresponding guarantee expense information of each target parameter of the marketing strategy in a corresponding guarantee mode. And performing marketing recommendation to the merchant based on the marketing strategy and the guarantee fee information so as to respond to the access request. And signing the marketing guarantee agreement according to the target marketing strategy and the target guarantee fee selected by the merchant.

Drawings

In order to more clearly illustrate one or more embodiments or technical solutions in the prior art in the present specification, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments described in the present specification, and for those skilled in the art, other drawings can be obtained according to the drawings without inventive exercise;

fig. 1 is a flow diagram of a marketing processing method according to one or more embodiments of the present disclosure;

FIG. 2 is a flowchart of a marketing processing method applied to a marketing campaign scenario, according to one or more embodiments of the present disclosure;

FIG. 3 is a schematic diagram of a marketing processing device according to one or more embodiments of the present disclosure;

fig. 4 is a schematic structural diagram of a marketing processing device according to one or more embodiments of the present disclosure.

Detailed Description

In order to make those skilled in the art better understand the technical solutions in one or more embodiments of the present disclosure, the technical solutions in one or more embodiments of the present disclosure will be clearly and completely described below with reference to the drawings in one or more embodiments of the present disclosure, and it is obvious that the described embodiments are only a part of the embodiments of the present disclosure, and not all embodiments. All other embodiments that can be derived by a person skilled in the art from one or more of the embodiments described herein without making any inventive step shall fall within the scope of protection of this document.

An embodiment of a marketing processing method provided in this specification:

referring to fig. 1, which shows a processing flow chart of a marketing processing method provided by the present embodiment, referring to fig. 2, which shows a processing flow chart of a marketing processing method applied to a marketing campaign scene provided by the present embodiment.

Referring to fig. 1, the marketing processing method provided in this embodiment specifically includes steps S102 to S108.

Step S102, obtaining an access request of a merchant and determining a marketing strategy recommended to the merchant.

In an actual marketing scenario, a merchant often has a concern about the use efficiency of the invested marketing funds, the concern is specifically embodied as a concern about whether the actual marketing effect can reach the expectation, and under the influence of the concern, the merchant also often cautiously invests the marketing funds. In view of the above, the marketing processing method provided in this embodiment guarantees the marketing effect of the marketing strategy selected by the merchant in the marketing process by introducing the guarantee system into the marketing process of the merchant, and particularly, on the basis of signing the marketing guarantee agreement, under the condition that the actual marketing effect of the marketing strategy is not expected, guarantees are paid to the merchant according to the signed marketing guarantee agreement, so that loss caused by the fact that the actual marketing effect of the marketing strategy selected by the merchant is not expected is avoided, meanwhile, the worry that the merchant loses the fact that the actual marketing effect is not expected is eliminated, and the participation experience and participation enthusiasm of the merchant in the marketing scene are improved.

In the marketing scenario provided in this embodiment, a merchant provides marketing funds, and an operator or a provider of the marketing scenario issues corresponding marketing resources to a user according to the marketing funds provided by the merchant, in this process, the amount of marketing funding performed by the merchant, target parameters expected for the marketing funding of the merchant, and a policy for issuing corresponding marketing resources to the user based on the marketing funding of the merchant are referred to as a marketing policy. Optionally, the marketing strategy includes a marketing fund amount participating in the marketing activity, and marketing resources issued to the user in the marketing activity after the fund amount is completed; wherein the marketing resources include at least one of: cross-store coupons, merchant-specific coupons, coupon cards.

For example, marketing strategy 1 in marketing activities has recorded therein: the amount of marketing money required to be paid by a merchant for joining a marketing campaign by adopting a marketing strategy 1 is 10 ten thousand yuan, and marketing resources issued to a user by adopting the marketing strategy 1 are coupons which can be used across stores; alternatively, the marketing strategy 2 in the marketing campaign records: the marketing amount required by the merchant for joining the marketing activity by adopting the marketing strategy 2 is 8 ten thousand yuan, and the marketing resource issued to the user by adopting the marketing strategy 2 is the special coupon of the shop.

In practical applications, marketing activities performed in different time periods may be different, for example, a single marketing activity of a promotion type is provided on holidays, and a normal marketing activity is provided for daily operations of a merchant, in an optional implementation manner provided in this embodiment, after an access request of the merchant is obtained, in a process of determining a marketing strategy recommended to the merchant, according to access time of the access request, a marketing activity corresponding to a time interval to which the access time belongs is determined, and a marketing strategy of the marketing activity is read as a marketing strategy recommended to the merchant, so that applicability of the marketing activities in different time periods is improved.

In addition, in the process of determining the marketing strategy recommended to the merchant, the marketing strategy of the marketing scenario may be determined according to the marketing scenario triggered by the access request submitted by the merchant from the actual needs of the merchant, and the marketing strategy of the marketing scenario is used as the marketing strategy recommended to the merchant, for example, if the merchant submits the access request for the sales promotion of a single product, which indicates that the merchant wants to participate in the sales promotion, the marketing strategy of the single product of the sales promotion is determined as the marketing strategy recommended to the merchant, so that a more targeted marketing strategy is provided for the merchant.

It should be noted that the number of the marketing strategies recommended to the merchants may be one or more, and this embodiment is described by taking only one marketing strategy recommended to the merchants as an example, and in addition, the marketing strategies recommended to the merchants are implemented in multiple scenarios, which are similar to the implementation scenario provided by taking only one marketing strategy recommended to the merchants as an example, and this embodiment is not described herein again.

And step S104, determining corresponding guarantee expense information of each target parameter of the marketing strategy in a corresponding guarantee mode.

The target parameters of the marketing strategy refer to parameters for identifying marketing indexes or marketing effects, and the target parameters include but are not limited to target click rate. The guarantee fee information refers to information related to fees to be paid for guaranteeing that the marketing index or the marketing effect of the merchant reaches the target index, and the guarantee fee information comprises guarantee participation amount and/or guarantee detail information.

Along the use example, the marketing fund amount required to be paid by adopting the marketing strategy 1 for the merchant joining the marketing activity recorded in the marketing strategy 1 in the marketing activity is 10 ten thousand yuan, the marketing resource distributed to the user by adopting the marketing strategy 1 is a coupon which can be used across shops, if the merchant wants to guarantee that the click rate after marketing (after the coupon which can be used across shops) reaches the target click rate of 1%, the guarantee participation amount required to be paid is 1000 yuan; if the merchant wants to guarantee that the click rate after marketing reaches 2% of the target click rate, the guaranteed participation amount needing to be paid is 5000 yuan;

or, the marketing fund amount required by the marketing strategy 2 is 8 ten thousand yuan for the user joining the marketing strategy 2 in the marketing campaign, the marketing resource issued to the user by the marketing strategy 2 is the special discount coupon of the store, and if the merchant wants to guarantee that the click rate after the marketing (after the special discount coupon of the store) reaches the target click rate of 1%, the guarantee participation amount required to be paid is 2000 yuan.

In this embodiment, corresponding safeguard modes are configured for different types of marketing activities, for example, a single marketing activity of a sales promotion type is provided on holidays, a preconfigured corresponding safeguard mode is a single marketing safeguard type, and for example, a preconfigured normal marketing activity provided for daily business, a preconfigured corresponding safeguard mode is a normal safeguard type, and correspondingly, a marketing strategy of a marketing activity is also configured with a corresponding safeguard mode, so that more diversified safeguards are provided for different types of marketing activities and marketing strategies.

In specific implementation, on the basis of determining the marketing strategy recommended to the merchant, the corresponding guarantee cost information of each target parameter of the marketing strategy in the corresponding guarantee mode needs to be further determined, as described above, the guarantee mode is determined according to the marketing campaign, that is, according to the marketing campaign to which the marketing strategy belongs, and based on this, the guarantee cost information corresponding to each target parameter of the marketing strategy in the corresponding guarantee mode is determined, that is, the guarantee cost information corresponding to each target parameter of the marketing strategy in the guarantee mode determined according to the marketing campaign to which the marketing strategy belongs is determined. In an optional implementation manner provided by this embodiment, the guarantee fee information corresponding to each target parameter of the marketing strategy in the corresponding guarantee mode is determined in the following manner:

determining a guarantee mode corresponding to the marketing activity to which the marketing strategy belongs;

and reading the corresponding guarantee participation amount and guarantee detail information of each target click rate of the marketing strategy in the guarantee mode.

And step S106, marketing recommendation is carried out to the merchant based on the marketing strategy and the guarantee fee information so as to respond to the access request.

In the above steps, the marketing strategy recommended to the merchant and the corresponding guarantee fee information of each target parameter of the marketing strategy in the corresponding guarantee mode are determined, and the marketing recommendation is performed to the merchant on this basis.

And S108, signing a marketing guarantee agreement according to the target marketing strategy and the target guarantee fee selected by the merchant.

In specific implementation, after the marketing recommendation is performed to the merchant based on the marketing strategy and the guarantee fee information, the merchant selects a target marketing strategy to participate in the recommended marketing strategy, and further selects a target parameter (selected target parameter) to be reached from among the target parameters of the selected target marketing strategy, where the selected target parameter is a marketing effect that the merchant wants to realize by joining in a marketing campaign, and it is noted that the target guarantee fee corresponding to the selected target parameter in the merchant selected target marketing strategy is a guarantee fee that the merchant needs to pay to ensure that the marketing effect reaches the selected target parameter.

Thereafter, according to the target marketing strategy and the target security fee selected by the merchant, signing the marketing security agreement is performed, and in an optional implementation manner provided in this embodiment, signing the marketing security agreement is performed in the following manner, including:

generating a marketing security agreement for the target marketing strategy based on the selected target parameters and the target security cost contained in the target marketing strategy;

issuing the marketing guarantee protocol to the merchant, and receiving a protocol signing instruction submitted by the merchant aiming at the marketing guarantee protocol;

and signing the marketing guarantee agreement based on the agreement signing instruction, and validating the marketing guarantee agreement after signing is finished.

Further, after completion of the signing of the agreement, the marketing fee and security fee payment process is conducted by the following provided alternative embodiments: and carrying out marketing fee payment processing according to the marketing amount of the target marketing strategy, and carrying out guarantee fee payment processing based on the target guarantee fee. Specifically, funds can be transferred from the fund account of the merchant according to the marketing amount and the cost amount of the target guarantee fee, so as to perform payment processing of the marketing amount and the target guarantee fee.

Following the above example, after the marketing strategy of the marketing campaign and the corresponding guarantee fee information are recommended to the merchant, the target marketing strategy selected by the merchant is marketing strategy 1, specifically, the marketing amount required by the merchant to join the marketing campaign and adopt the marketing strategy is 10 ten thousand yuan, the merchant selects a target click rate of 2% as the selected click rate and the guarantee participation amount required to be paid is 5000 yuan among the target click rates of the marketing strategies, and then after the signing processing of the marketing guarantee protocol is completed, the total amount of funds which the merchant needs to pay is 10 ten thousand yuan plus 5000 yuan, which is 10.5 ten thousand yuan.

In practical application, a merchant signs a marketing guarantee protocol to guarantee the marketing effect of a marketing strategy adopted by a participating marketing activity, and after the execution of the marketing strategy adopted by the merchant participating in the marketing activity is finished, the merchant can acquire the actual marketing effect of the marketing strategy and does not process the marketing strategy if the actual marketing effect reaches the expected marketing effect; but if the actual marketing effect is not expected, corresponding guarantee benefits can be obtained by initiating a guarantee application.

In the process of insurance claim payment, based on the marketing guarantee agreement signed by the merchant, the corresponding guarantee fund issued to the merchant is used as the unexpected compensation for the marketing strategy after the merchant participates in the marketing campaign, and in an optional implementation manner provided in this embodiment, the guarantee claim payment processing is performed in the following manner:

acquiring a guarantee application submitted by the merchant, and calculating a guarantee amount according to a marketing guarantee protocol corresponding to the guarantee application;

and issuing guarantee funds to the merchant according to the guarantee amount.

In the process of calculating the guarantee amount, in order to guarantee the benefits of the merchants as much as possible and improve the participation experience and participation enthusiasm of the merchants for the marketing activities, in the embodiment, the guarantee amount paid to the merchants is calculated by starting from marketing funding funds paid in the process of the merchants participating in the marketing activities and combining with the payment proportion determined by the completion condition of the selected target parameters expected by the merchants; from the perspective of the merchant, for the part with the expected marketing effect not achieved, the fund return obtained in the form of fund guarantee can be obtained, so that the loss of the merchant under the condition that the marketing effect is not achieved is reduced, meanwhile, the paying mode of the marketing guarantee can eliminate the worry of the merchant on the marketing effect not achieved, and the enthusiasm of the merchant for participating in marketing activities is promoted.

Specifically, in an optional implementation manner provided in this embodiment, the guarantee amount is calculated according to the marketing guarantee agreement corresponding to the guarantee application, and the following manner is adopted to implement:

calculating the guarantee amount according to the marketing investment amount of the target marketing strategy corresponding to the marketing guarantee agreement and the actual paying proportion of the marketing guarantee agreement;

and calculating and determining the actual paying proportion of the marketing safeguard agreement according to the selected target parameters of the target marketing strategy corresponding to the marketing safeguard agreement and the actual marketing parameters of the target marketing strategy.

Still taking the marketing strategy 1 in the marketing campaign as an example, after the marketing campaign is completed, the actual click rate of the merchant is 1.5%, and the expected selected click rate of the merchant is not reached to 2%, in this case, the actual payout ratio is calculated to be 0.25 according to the actual click rate of 1.5% and the selected click rate of 2%, and accordingly, the guarantee amount is calculated to be 0.25 × the actual payout ratio, the marketing amount is 10 ten thousand yuan to 2.5 ten thousand yuan, and finally the merchant returns the guarantee amount of 2.5 ten thousand yuan.

Further, in order to maintain normal operation of a guarantee system introduced in a marketing scene and avoid a merchant from proposing a false guarantee application or a repeated guarantee application, in an optional implementation manner provided in this embodiment, after obtaining the guarantee application submitted by the merchant and calculating a guarantee amount according to a marketing guarantee protocol corresponding to the guarantee application, and after issuing a guarantee fund to the merchant according to the guarantee amount, the following guarantee application time detection operation is performed, which specifically includes: judging whether the application time of the guarantee application is within the guarantee application period of the marketing activity to which the target marketing strategy belongs; if yes, executing the step of issuing the guarantee fund to the merchant according to the guarantee amount; and if not, sending reminding information for ensuring the application failure to the merchant.

In an actual marketing scenario, the duration of a marketing campaign often has a certain time limit, and correspondingly, a guarantee application for a marketing guarantee agreement signed after the marketing campaign participates also has a certain time limit, in this case, there may be a case that a part of merchants cannot make a guarantee application due to missing the time limit of the guarantee application, and for this, the present embodiment provides a guarantee detection mechanism to perform "automatic" detection of guarantee reimbursement conditions and "automatic" issuance of guarantee funds, so as to avoid a loss due to the fact that the merchant cannot obtain the guarantee reimbursement due to missing the time limit of the guarantee application, specifically, in an optional implementation manner provided by the present embodiment, the following manner is adopted to perform guarantee detection processing:

acquiring actual marketing parameters of the target marketing strategy, and judging whether the actual marketing parameters trigger guarantee claim conditions of the marketing guarantee agreement or not; the guarantee claim condition comprises that the actual marketing parameters of the marketing strategy do not reach the expected selected target parameters;

if yes, calculating a guarantee amount based on the actual marketing parameters, the marketing amount of money of the target marketing strategy and the target parameters, and issuing funds to the merchant;

if not, the processing is not required.

The marketing processing method provided in this embodiment is further described below by taking an application of the marketing processing method provided in this embodiment in a marketing campaign scenario as an example, and referring to fig. 2, the marketing processing method applied in the marketing campaign scenario specifically includes steps S202 to S216.

Step S202, obtaining an access request of a merchant, and determining a marketing campaign corresponding to a time interval to which the access time of the access request belongs.

And step S204, reading the marketing strategy of the marketing campaign as the marketing campaign recommended to the merchant.

And S206, determining corresponding guarantee fee information of each target click rate of the marketing strategy in the guarantee mode according to the guarantee mode corresponding to the marketing activities.

And step S208, recommending a recommendation list of the guarantee fee information corresponding to each target click rate and recording the marketing strategy to the merchant to respond to the access request.

And step S210, signing the marketing guarantee agreement according to the target marketing strategy and the target guarantee fee selected by the merchant.

And S212, carrying out marketing fee payment processing according to the marketing fund amount of the target marketing strategy, and carrying out guarantee fee payment processing based on the target guarantee fee.

Step S214, obtaining the guarantee application submitted by the merchant, and calculating the guarantee amount according to the marketing fund amount of the target marketing strategy and the actual paying proportion of the marketing guarantee agreement.

And calculating and determining the actual paying proportion of the marketing guarantee agreement according to the selected target parameters of the target marketing strategy corresponding to the marketing guarantee agreement and the actual marketing parameters of the target marketing strategy.

Step S216, the guarantee fund is issued to the merchant according to the guarantee amount.

The embodiment of the marketing processing device provided by the specification is as follows:

in the above embodiment, a marketing processing method is provided, and correspondingly, a marketing processing apparatus is also provided, which is described below with reference to the accompanying drawings.

Referring to fig. 3, a schematic diagram of a marketing processing device provided in this embodiment is shown.

Since the device embodiments correspond to the method embodiments, the description is relatively simple, and the relevant portions may refer to the corresponding description of the method embodiments provided above. The device embodiments described below are merely illustrative.

The present embodiment provides a marketing processing apparatus, including:

a marketing strategy determination module 302 configured to obtain an access request of a merchant and determine a marketing strategy recommended to the merchant;

a guarantee fee information determination module 304 configured to determine corresponding guarantee fee information of each target parameter of the marketing strategy in a corresponding guarantee mode;

a marketing recommendation module 306 configured to make marketing recommendations to the merchants based on the marketing strategies and the guaranteed cost information in response to the access requests;

and the marketing security agreement signing module 308 is configured to perform signing processing of the marketing security agreement according to the target marketing strategy and the target security fee selected by the merchant.

on the basis of the same technical concept, corresponding to the marketing processing method described above, one or more embodiments of the present specification further provide a marketing processing device, where the marketing processing device is configured to execute the marketing processing method provided above, and fig. 4 is a schematic structural diagram of a marketing processing device provided in one or more embodiments of the present specification.

The marketing processing device provided by the embodiment comprises:

as shown in fig. 4, the marketing processing device may have a relatively large difference due to different configurations or performances, and may include one or more processors 401 and a memory 402, where one or more stored applications or data may be stored in the memory 402. Wherein memory 402 may be transient or persistent. The application program stored in memory 402 may include one or more modules (not shown), each of which may include a series of computer-executable instructions in the marketing processing device. Still further, the processor 401 may be disposed in communication with the memory 402, executing a series of computer executable instructions in the memory 402 on the marketing processing device. The marketing processing apparatus may also include one or more power supplies 403, one or more wired or wireless network interfaces 404, one or more input/output interfaces 405, one or more keyboards 406, and the like.

In one particular embodiment, the marketing processing device includes a memory, and one or more programs, wherein the one or more programs are stored in the memory, and the one or more programs may include one or more modules, and each module may include a series of computer-executable instructions for the marketing processing device, and the one or more programs configured to be executed by the one or more processors include computer-executable instructions for:

acquiring an access request of a merchant, and determining a marketing strategy recommended to the merchant;

determining corresponding guarantee expense information of each target parameter of the marketing strategy in a corresponding guarantee mode;

performing marketing recommendation to the merchant based on the marketing strategy and the guarantee fee information to respond to the access request;

and signing the marketing guarantee agreement according to the target marketing strategy and the target guarantee fee selected by the merchant.

An embodiment of a storage medium provided in this specification is as follows:

on the basis of the same technical concept, one or more embodiments of the present specification further provide a storage medium corresponding to the marketing processing method described above.

The storage medium provided in this embodiment is used to store computer-executable instructions, and when the computer-executable instructions are executed by the processor, the following processes are implemented:

It should be noted that the embodiment of the storage medium in this specification and the embodiment of the marketing processing method in this specification are based on the same inventive concept, and therefore, specific implementation of this embodiment may refer to implementation of the foregoing corresponding method, and repeated details are not described here.

The foregoing description has been directed to specific embodiments of this disclosure. Other embodiments are within the scope of the following claims. In some cases, the actions or steps recited in the claims may be performed in a different order than in the embodiments and still achieve desirable results. In addition, the processes depicted in the accompanying figures do not necessarily require the particular order shown, or sequential order, to achieve desirable results. In some embodiments, multitasking and parallel processing may also be possible or may be advantageous.

In the 30 s of the 20 th century, improvements in a technology could clearly be distinguished between improvements in hardware (e.g., improvements in circuit structures such as diodes, transistors, switches, etc.) and improvements in software (improvements in process flow). However, as technology advances, many of today's process flow improvements have been seen as direct improvements in hardware circuit architecture. Designers almost always obtain the corresponding hardware circuit structure by programming an improved method flow into the hardware circuit. Thus, it cannot be said that an improvement in the process flow cannot be realized by hardware physical modules. For example, a Programmable Logic Device (PLD), such as a Field Programmable Gate Array (FPGA), is an integrated circuit whose Logic functions are determined by programming the Device by a user. A digital system is "integrated" on a PLD by the designer's own programming without requiring the chip manufacturer to design and fabricate application-specific integrated circuit chips. Furthermore, nowadays, instead of manually making an Integrated Circuit chip, such Programming is often implemented by "logic compiler" software, which is similar to a software compiler used in program development and writing, but the original code before compiling is also written by a specific Programming Language, which is called Hardware Description Language (HDL), and HDL is not only one but many, such as abel (advanced Boolean Expression Language), ahdl (alternate Hardware Description Language), traffic, pl (core universal Programming Language), HDCal (jhdware Description Language), lang, Lola, HDL, laspam, hardward Description Language (vhr Description Language), vhal (Hardware Description Language), and vhigh-Language, which are currently used in most common. It will also be apparent to those skilled in the art that hardware circuitry that implements the logical method flows can be readily obtained by merely slightly programming the method flows into an integrated circuit using the hardware description languages described above.

The controller may be implemented in any suitable manner, for example, the controller may take the form of, for example, a microprocessor or processor and a computer-readable medium storing computer-readable program code (e.g., software or firmware) executable by the (micro) processor, logic gates, switches, an Application Specific Integrated Circuit (ASIC), a programmable logic controller, and an embedded microcontroller, examples of which include, but are not limited to, the following microcontrollers: the ARC625D, Atmel AT91SAM, Microchip PIC18F26K20, and Silicone Labs C8051F320, the memory controller may also be implemented as part of the control logic for the memory. Those skilled in the art will also appreciate that, in addition to implementing the controller as pure computer readable program code, the same functionality can be implemented by logically programming method steps such that the controller is in the form of logic gates, switches, application specific integrated circuits, programmable logic controllers, embedded microcontrollers and the like. Such a controller may thus be considered a hardware component, and the means included therein for performing the various functions may also be considered as a structure within the hardware component. Or even means for performing the functions may be regarded as being both a software module for performing the method and a structure within a hardware component.

The systems, devices, modules or units illustrated in the above embodiments may be implemented by a computer chip or an entity, or by a product with certain functions. One typical implementation device is a computer. In particular, the computer may be, for example, a personal computer, a laptop computer, a cellular telephone, a camera phone, a smartphone, a personal digital assistant, a media player, a navigation device, an email device, a game console, a tablet computer, a wearable device, or a combination of any of these devices.

For convenience of description, the above devices are described as being divided into various units by function, and are described separately. Of course, the functions of the units may be implemented in the same software and/or hardware or in multiple software and/or hardware when implementing the embodiments of the present description.

One skilled in the art will recognize that one or more embodiments of the present description may be provided as a method, system, or computer program product. Accordingly, one or more embodiments of the present description may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the description may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.

The description has been presented with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the description. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.

The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.

Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.

It should also be noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.

One or more embodiments of the present description may be described in the general context of computer-executable instructions, such as program modules, being executed by a computer. Generally, program modules include routines, programs, objects, components, data structures, etc. that perform particular tasks or implement particular abstract data types. One or more embodiments of the specification may also be practiced in distributed computing environments where tasks are performed by remote processing devices that are linked through a communications network. In a distributed computing environment, program modules may be located in both local and remote computer storage media including memory storage devices.

The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the system embodiment, since it is substantially similar to the method embodiment, the description is simple, and for the relevant points, reference may be made to the partial description of the method embodiment.

The above description is only an example of this document and is not intended to limit this document. Various modifications and changes may occur to those skilled in the art from this document. Any modifications, equivalents, improvements, etc. which come within the spirit and principle of the disclosure are intended to be included within the scope of the claims of this document.

Claims

1. A marketing processing method, comprising:

2. The marketing processing method of claim 1, wherein the determining the guarantee fee information corresponding to each target parameter of the marketing strategy in the corresponding guarantee mode comprises:

3. The marketing processing method of claim 1, the making of marketing recommendations to the merchant based on the marketing strategies and the guaranteed cost information, comprising:

recommending a recommendation list carrying the marketing strategy and the guarantee fee information to the merchant;

and the recommendation list records marketing strategies, target parameters of the marketing strategies and corresponding guarantee expense information of the target parameters in a guarantee mode.

4. The marketing processing method of claim 1, wherein the signing processing of the marketing insurance agreement according to the target marketing strategy and the target insurance cost selected by the merchant comprises the following steps:

5. The marketing treatment method of claim 4, further comprising:

and carrying out marketing fee payment processing according to the marketing amount of the target marketing strategy, and carrying out guarantee fee payment processing based on the target guarantee fee.

6. The marketing processing method of claim 1, the determining a marketing strategy to recommend to the merchant comprising:

according to the access time of the access request, determining a marketing activity corresponding to the time interval to which the access time belongs;

reading a marketing strategy of the marketing campaign;

alternatively, the first and second electrodes may be,

and determining a marketing strategy of the marketing scene according to the marketing scene triggered by the access request.

7. The marketing processing method according to claim 1, further comprising, after the execution of the signing processing step of the marketing insurance agreement according to the target marketing strategy and the target insurance cost selected by the merchant:

and issuing guarantee funds to the merchant according to the guarantee amount.

8. The marketing processing method of claim 7, wherein calculating the guarantee amount according to a marketing guarantee agreement corresponding to the guarantee application comprises:

9. The marketing processing method according to claim 7, after the step of obtaining the guarantee application submitted by the merchant and calculating the guarantee amount according to the marketing guarantee agreement corresponding to the guarantee application is executed, and before the step of issuing the guarantee fund to the merchant according to the guarantee amount is executed, further comprising:

judging whether the application time of the guarantee application is within the guarantee application period of the marketing activity to which the target marketing strategy belongs;

and if so, executing the step of issuing the guarantee fund to the merchant according to the guarantee amount.

10. The marketing processing method according to claim 1, further comprising, after the execution of the signing processing step of the marketing insurance agreement according to the target marketing strategy and the target insurance cost selected by the merchant:

acquiring actual marketing parameters of the target marketing strategy, and judging whether the actual marketing parameters trigger guarantee claim conditions of the marketing guarantee agreement or not;

if yes, calculating a guarantee amount based on the actual marketing parameters, the marketing fund amount of the target marketing strategy and the target parameters, and issuing funds to the merchant.

11. The marketing processing method of claim 1, wherein the marketing strategy comprises a marketing fund amount participating in a marketing campaign, and marketing resources issued to users in the marketing campaign after completion of the fund amount;

wherein the marketing resources include at least one of: cross-store coupons, merchant-specific coupons, coupon cards.

12. A marketing processing device comprising:

the marketing strategy determining module is configured to acquire an access request of a merchant and determine a marketing strategy recommended to the merchant;

the guarantee fee information determining module is configured to determine corresponding guarantee fee information of each target parameter of the marketing strategy in a corresponding guarantee mode;

a marketing recommendation module configured to make a marketing recommendation to the merchant in response to the access request based on the marketing strategy and the guaranteed cost information;

and the marketing security agreement signing module is configured to sign the marketing security agreement according to the target marketing strategy and the target security fee selected by the merchant.

13. A marketing processing device comprising:

a processor; and a memory configured to store computer-executable instructions that, when executed, cause the processor to:

14. A storage medium storing computer-executable instructions that when executed by a processor implement the following: