CN113807888B - Marketing processing method and device - Google Patents
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Abstract
The embodiment of the specification provides a marketing processing method and a marketing processing device, wherein the marketing processing method comprises the following steps: acquiring an access request of a merchant and determining a marketing strategy recommended to the merchant; determining corresponding guarantee cost information of each target parameter of the marketing strategy under a corresponding guarantee mode; marketing recommendation is carried out on the commercial tenant based on the marketing strategy and the guarantee expense information so as to respond to the access request; and signing the marketing guarantee protocol according to the target marketing strategy and the target guarantee expense selected by the merchant.
Description
Technical Field
The present document relates to the field of data processing technologies, and in particular, to a marketing processing method and device.
Background
With the development of electronic commerce, the use of a transaction platform is becoming more and more popular, so that in order to improve the benefit of merchants who enter the transaction platform, the transaction platform often makes different resource marketing schemes, for example, different sales promotion programs for a certain holiday, and in order to more effectively promote users to consume and further improve the operation benefit of the merchants, the merchants can select a marketing scheme which is more adapted to the operation condition of the merchants in the marketing schemes provided by the transaction platform, so that the selected marketing scheme is utilized to carry out marketing recommendation to the users.
Disclosure of Invention
One or more embodiments of the present specification provide a marketing processing method, including: and acquiring an access request of the merchant and determining a marketing strategy recommended to the merchant. And determining corresponding guarantee cost information of each target parameter of the marketing strategy under a corresponding guarantee mode. Marketing recommendation is carried out to the merchant based on the marketing strategy and the guarantee expense information so as to respond to the access request. And signing the marketing guarantee protocol according to the target marketing strategy and the target guarantee expense selected by the merchant.
One or more embodiments of the present specification provide a marketing processing apparatus including: and the marketing strategy determining module is configured to acquire an access request of a merchant and determine a marketing strategy recommended to the merchant. And the guarantee expense information determining module is configured to determine corresponding guarantee expense information of each target parameter of the marketing strategy in a corresponding guarantee mode. And the marketing recommendation module is configured to conduct marketing recommendation to the merchant based on the marketing strategy and the guarantee cost information so as to respond to the access request. And the marketing security agreement signing module is configured to conduct signing processing of the marketing security agreement according to the target marketing strategy and the target security expense selected by the merchant.
One or more embodiments of the present specification provide a marketing processing apparatus including: a processor; and a memory configured to store computer-executable instructions that, when executed, cause the processor to: and acquiring an access request of the merchant and determining a marketing strategy recommended to the merchant. And determining corresponding guarantee cost information of each target parameter of the marketing strategy under a corresponding guarantee mode. Marketing recommendation is carried out to the merchant based on the marketing strategy and the guarantee expense information so as to respond to the access request. And signing the marketing guarantee protocol according to the target marketing strategy and the target guarantee expense selected by the merchant.
One or more embodiments of the present specification provide a storage medium storing computer-executable instructions that, when executed by a processor, implement the following: and acquiring an access request of the merchant and determining a marketing strategy recommended to the merchant. And determining corresponding guarantee cost information of each target parameter of the marketing strategy under a corresponding guarantee mode. Marketing recommendation is carried out to the merchant based on the marketing strategy and the guarantee expense information so as to respond to the access request. And signing the marketing guarantee protocol according to the target marketing strategy and the target guarantee expense selected by the merchant.
Drawings
For a clearer description of one or more embodiments of the present description or of the solutions of the prior art, the drawings that are needed in the description of the embodiments or of the prior art will be briefly described below, it being obvious that the drawings in the description that follow are only some of the embodiments described in the present description, from which other drawings can be obtained, without inventive faculty, for a person skilled in the art;
FIG. 1 is a process flow diagram of a marketing process method provided in one or more embodiments of the present disclosure;
FIG. 2 is a process flow diagram of a marketing processing method applied to a marketing campaign scene, as provided by one or more embodiments of the present disclosure;
FIG. 3 is a schematic diagram of a marketing processing device provided in one or more embodiments of the present disclosure;
Fig. 4 is a schematic structural diagram of a marketing processing device according to one or more embodiments of the present disclosure.
Detailed Description
In order to enable a person skilled in the art to better understand the technical solutions in one or more embodiments of the present specification, the technical solutions in one or more embodiments of the present specification will be clearly and completely described below with reference to the drawings in one or more embodiments of the present specification, and it is obvious that the described embodiments are only some embodiments of the present specification, not all embodiments. All other embodiments, which can be made by one or more embodiments of the present disclosure without inventive effort, are intended to be within the scope of the present disclosure.
The embodiment of the marketing processing method provided in the specification comprises the following steps:
Referring to fig. 1, a processing flow chart of a marketing processing method provided by the present embodiment is shown, and referring to fig. 2, a processing flow chart of a marketing processing method applied to a marketing campaign scene provided by the present embodiment is shown.
Referring to fig. 1, the marketing processing method provided in the present embodiment specifically includes steps S102 to S108.
Step S102, access requests of merchants are obtained, and marketing strategies recommended to the merchants are determined.
In an actual marketing scenario, a merchant often has a concern about the use efficiency of the marketing funds put into the market, and the concern is embodied as concerns about whether the actual marketing effect can reach the expected value, and under the influence of the concern, the merchant also often has a cautious effect on the marketing funds put into the market. Aiming at the problem, the marketing processing method provided by the embodiment guarantees the marketing effect of the marketing strategy selected by the merchant in the marketing process by introducing the guarantee system in the merchant marketing process, particularly on the basis of signing the marketing guarantee protocol, guarantees the payment to the merchant according to the signed marketing guarantee protocol under the condition that the actual marketing effect of the marketing strategy is not expected, avoids the loss caused by the fact that the actual marketing effect of the marketing strategy selected by the merchant is not expected, eliminates the concern that the merchant does not expect the actual marketing effect, and improves the participation experience and participation enthusiasm of the merchant for marketing scenes.
In the marketing scenario provided by the embodiment, the merchant provides marketing funds, and the operator or provider of the marketing scenario issues corresponding marketing resources to the user according to the marketing funds provided by the merchant, and in this process, a policy for characterizing the amount of marketing funds made by the merchant, the target parameters expected for the marketing funds of the merchant, and issuing corresponding marketing resources to the user based on the marketing funds of the merchant is referred to as a marketing policy. Optionally, the marketing strategy comprises marketing fund amount participating in the marketing campaign, and marketing resources distributed to users in the marketing campaign after funding is completed; wherein the marketing resource comprises at least one of: cross store coupons, merchant specific coupons, and coupons cards.
For example, marketing strategy 1 in the marketing campaign has recorded therein: the merchant joins in the marketing campaign, the marketing fund amount required to be paid by the marketing strategy 1 is 10 ten thousand yuan, and the marketing resource issued to the user by the marketing strategy 1 is a coupon which can be used across stores; or marketing strategy 2 in the marketing campaign has recorded therein: the marketing expense amount required by the marketing strategy 2 is 8 ten thousand yuan when the merchant joins the marketing activity, and the marketing resource issued to the user by the marketing strategy 2 is a special coupon for the store.
In practical applications, marketing activities performed in different time periods may be different, for example, a single marketing activity of a promotion type is provided in holidays, a normal marketing activity is provided for daily operations of merchants, and in an alternative implementation manner provided in this embodiment, after an access request of a merchant is obtained, in a process of determining a marketing strategy recommended to the merchant, a marketing activity corresponding to a time period to which the access time belongs is determined according to the access time of the access request, and the marketing strategy of the marketing activity is read and used as a marketing strategy recommended to the merchant, so as to improve applicability of the marketing activity for different time periods.
In addition, in the process of determining the marketing strategy recommended to the merchant, the marketing strategy of the marketing scene can be determined according to the marketing scene triggered by the access request submitted by the merchant, and the marketing strategy is used as the marketing strategy recommended to the merchant, such as submitting the access request to the sales promotion of the single-product commodity by the merchant, indicating that the merchant wants to participate in the sales promotion, and the marketing strategy of the single-product commodity of the sales promotion is determined as the marketing strategy recommended to the merchant, so that a more targeted marketing strategy is provided for the merchant.
It should be noted that, the marketing strategies recommended to the merchant may be one or more, and in this embodiment, only one marketing strategy recommended to the merchant is illustrated as an example, and in addition, the marketing strategies recommended to the merchant are implemented in a plurality of implementation scenarios, similar to the implementation scenario provided above in which only one marketing strategy recommended to the merchant is illustrated as an example, which is not described herein again.
Step S104, corresponding guarantee expense information of each target parameter of the marketing strategy under a corresponding guarantee mode is determined.
The target parameters of the marketing strategy refer to parameters for identifying marketing indexes or marketing effects, and the target parameters comprise, but are not limited to, target click rate. The guarantee expense information refers to information related to expense required to be paid for guaranteeing that the marketing index or marketing effect of the merchant reaches the target index, and the guarantee expense information comprises guarantee participation amount and/or guarantee detail information.
Along the above example, the marketing amount required to be paid by the marketing campaign by the merchant joining the marketing campaign recorded by the marketing strategy 1 in the marketing campaign is 10 ten thousand yuan, the marketing resource issued to the user by the marketing strategy 1 is a cross-store coupon, and if the merchant wants to guarantee that the click rate reaches 1% of the target click rate after marketing (after the cross-store coupon is issued), the required payment guarantee participation amount is 1000 yuan; if the merchant wants to guarantee that the click rate reaches 2% of the target click rate after marketing, the guaranteed participation amount of payment is 5000 yuan;
Or the marketing expense amount required by the marketing strategy 2 is 8 ten thousand yuan when the user recorded in the marketing strategy 2 joins the marketing activity, the marketing resource issued to the user by the marketing strategy 2 is a store exclusive coupon, and if the merchant wants to guarantee that the click rate reaches 1% of the target click rate after marketing (after the store exclusive coupon is issued), the guarantee participation amount required to be paid is 2000 yuan.
In this embodiment, corresponding security modes are configured for different types of marketing campaigns, such as providing a sales promotion type single marketing campaign on holidays, the pre-configured security mode corresponding to the marketing campaign is a single marketing security type, and then, for example, a normal marketing campaign provided for daily operations of merchants, the pre-configured security mode corresponding to the marketing campaign is a normal security type, and accordingly, the marketing strategies of the marketing campaign are also configured with corresponding security modes, so as to provide more diversified security for different types of marketing campaigns and marketing strategies.
In particular, on the basis of determining the marketing strategy recommended to the merchant, the guarantee cost information corresponding to each target parameter of the marketing strategy in the corresponding guarantee mode needs to be further determined. In an optional implementation manner provided in this embodiment, the following manner is adopted to determine the corresponding guarantee cost information of each target parameter of the marketing strategy in the corresponding guarantee mode:
determining a guarantee mode corresponding to a marketing campaign to which the marketing strategy belongs;
and reading the corresponding guarantee participation amount and the corresponding guarantee detail information of each target click rate of the marketing strategy under the guarantee mode.
And step S106, marketing recommendation is carried out to the merchant based on the marketing strategy and the guarantee expense information so as to respond to the access request.
According to the method, the marketing strategy recommended to the merchant and the corresponding guarantee cost information of each target parameter of the marketing strategy under the corresponding guarantee mode are determined, the marketing recommendation is carried out to the merchant on the basis of the steps, in particular, in an optional implementation manner provided by the embodiment, the marketing recommendation to the merchant is carried out by recommending a recommendation list carrying the marketing strategy and the guarantee cost information to the merchant, and the marketing strategy, each target parameter of the marketing strategy and the corresponding guarantee cost information of each target parameter under the corresponding guarantee mode are recorded in the recommendation list, so that the perception degree of the merchant to the marketing strategy and the guarantee information of the marketing strategy is improved, and the marketing experience of the merchant to a marketing scene is further improved.
And step S108, signing the marketing security agreement according to the target marketing strategy and the target security expense selected by the merchant.
In specific implementation, after marketing recommendation is performed to the merchant based on the marketing strategy and the guarantee cost information, the merchant selects a target marketing strategy to participate in the recommended marketing strategy, and further selects a target parameter (selected target parameter) to be achieved from target parameters of the selected target marketing strategy, wherein the selected target parameter is a marketing effect that the merchant wants to achieve when joining the marketing activity, and it is pointed out that the target guarantee cost corresponding to the selected target parameter in the target marketing strategy selected by the merchant is a guarantee cost required to be paid when the merchant guarantee marketing effect achieves the selected target parameter.
After that, according to the target marketing strategy and the target guarantee expense selected by the merchant, the signing process of the marketing guarantee agreement is performed, and in an optional implementation manner provided by the embodiment, the signing process of the marketing guarantee agreement is performed by adopting the following manner, including:
Generating a marketing guarantee protocol for the target marketing strategy based on the selected target parameters and the target guarantee cost contained in the target marketing strategy;
issuing the marketing guarantee protocol to the merchant, and receiving a protocol signing instruction submitted by the merchant aiming at the marketing guarantee protocol;
and signing the marketing guarantee agreement based on the agreement signing instruction, and validating the marketing guarantee agreement after signing is completed.
Further, after the agreement is signed, the marketing fee and the guaranteed fee payment processing is performed by the following provided alternative embodiments: and carrying out marketing fee payment processing according to the marketing fund amount of the target marketing strategy, and carrying out guarantee fee payment processing based on the target guarantee fee. Specifically, funds can be transferred from the merchant's funds account according to the marketing fund amount and the cost amount of the target guarantee cost, so as to perform payment processing of the marketing fund amount and the target guarantee cost.
Along the above example, after recommending marketing strategies of marketing activities and corresponding guarantee cost information to merchants, the target marketing strategy selected by the merchants is marketing strategy 1, specifically, the marketing fund required by the merchants to join the marketing activities and adopt the marketing strategies is 10 ten thousand yuan, the target click rate 2% of the target click rate of the marketing strategies is selected as the selected click rate by the merchants, and the guarantee participation amount required to be paid is 5000 yuan, and after signing processing of the marketing guarantee protocol is completed, the total fund required to be paid by the merchants is 10 ten thousand yuan of marketing fund+5000 yuan of guarantee participation amount=10.5 ten thousand yuan.
In the actual application, the merchant ensures the marketing effect of the marketing strategy adopted by participating in the marketing activity by signing a marketing ensuring protocol, and after the marketing strategy adopted by the merchant participating in the marketing activity is executed, the merchant can acquire the actual marketing effect of the marketing strategy, if the actual marketing effect reaches the expected value, the processing is not performed; however, if the actual marketing effect is not expected, a corresponding insurance claim can be obtained by initiating a insurance application.
In the process of guaranteeing the payment, corresponding guaranteeing funds issued to the merchant are used as expected compensation for the marketing strategy of the merchant after participating in the marketing activity according to the marketing guaranteeing protocol signed by the merchant, and in an alternative implementation provided by the embodiment, the following way is adopted for guaranteeing the payment processing:
acquiring a guarantee application submitted by the merchant, and calculating a guarantee amount according to a marketing guarantee protocol corresponding to the guarantee application;
and distributing the guarantee funds to the merchant according to the guarantee amount.
In the process of calculating the guarantee amount, in order to guarantee the interests of the merchants as much as possible, the participation experience and participation enthusiasm of the merchants on the marketing activities are improved, in the embodiment, the guarantee amount paid to the merchants is calculated by starting from marketing fund paid in the process of the merchants participating in the marketing activities and combining the payment proportion determined by the completion condition of the selected target parameters expected by the merchants; from the perspective of merchants, for the part where the expected marketing effect is not achieved, funds can be obtained and returned in the form of guaranteeing funds, so that the loss of the merchants under the condition that the marketing effect is not expected is reduced, and meanwhile, the pay-off mode of the marketing guarantee can eliminate the concern that the merchants have the marketing effect which is not expected, thereby being beneficial to improving the enthusiasm of the merchants to participate in marketing activities.
Specifically, in an optional implementation manner provided in this embodiment, the guarantee amount is calculated according to the marketing guarantee protocol corresponding to the guarantee application, and the method is implemented as follows:
calculating the guarantee amount according to the marketing fund amount of the target marketing strategy corresponding to the marketing guarantee agreement and the actual odds ratio of the marketing guarantee agreement;
And the actual odds ratio of the marketing guarantee protocol is calculated and determined according to the selected target parameters of the target marketing strategy corresponding to the marketing guarantee protocol and the actual marketing parameters of the target marketing strategy.
Taking the marketing strategy 1 in the marketing activity as an example, after the marketing activity is completed, the actual click rate of the merchant is 1.5%, the selected click rate expected by the merchant is not reached by 2%, in this case, the actual pay proportion is calculated to be 0.25 according to the actual click rate of 1.5% and the selected click rate of 2%, the guarantee amount=the actual pay proportion is calculated to be 0.25, the marketing fund amount is 10 ten thousand yuan=2.5 ten thousand yuan, and finally the merchant returns the guarantee amount of 2.5 ten thousand yuan.
Further, in order to maintain normal operation of a guarantee system introduced in a marketing scenario, and avoid a merchant from proposing a false guarantee application or repeating a guarantee application, in an optional implementation manner provided in this embodiment, after the above-mentioned obtaining a guarantee application submitted by the merchant and calculating a guarantee amount according to a marketing guarantee protocol corresponding to the guarantee application, and before issuing a guarantee fund to the merchant according to the above-mentioned guarantee amount, the following guarantee application time detection operation is executed, which specifically includes: judging whether the application time of the guarantee application is within the guarantee application period of the marketing campaign to which the target marketing strategy belongs; if yes, executing the step of issuing the guarantee funds to the merchant according to the guarantee amount; if not, sending reminding information of failure of the guarantee application to the merchant.
In an actual marketing scenario, the duration of the marketing campaign always has a certain time period, and correspondingly, the guarantee application of the marketing guarantee protocol signed after the marketing campaign participates in also has a certain time period, in this case, a part of merchants may not be able to apply for the guarantee due to missing the time period of the guarantee application, for this, the embodiment provides a guarantee detection mechanism to perform "automatic" detection of the guarantee payment condition and "automatic" issuing of the guarantee funds, so as to avoid loss caused by that the merchants cannot obtain the guarantee payment due to missing the time period of the guarantee application, and in particular, in an optional implementation provided by this embodiment, the following manner is adopted to perform the guarantee detection processing:
Acquiring actual marketing parameters of the target marketing strategy, and judging whether the actual marketing parameters trigger the guarantee payment conditions of the marketing guarantee protocol; the guarantee payment condition comprises that the actual marketing parameters of the marketing strategy do not reach the expected selected target parameters;
If yes, calculating a guarantee amount based on the actual marketing parameters, the marketing fund amount of the target marketing strategy and the target parameters, and issuing funds to the merchant;
If not, the treatment is not carried out.
The following describes further the marketing processing method provided in the present embodiment by taking the application of the marketing processing method provided in the present embodiment to a marketing campaign scene as an example, and referring to fig. 2, the marketing processing method applied to the marketing campaign scene specifically includes steps S202 to S216.
Step S202, obtaining an access request of a merchant, and determining a marketing activity corresponding to a time interval to which the access time of the access request belongs.
Step S204, the marketing strategy of the marketing campaign is read as a marketing campaign recommended to the merchant.
Step S206, according to the corresponding guarantee mode of the marketing campaign, corresponding guarantee cost information of each target click rate of the marketing strategy in the corresponding guarantee mode is determined.
Step S208, recommending a recommendation list recorded with marketing strategies and guarantee expense information corresponding to each target click rate of the marketing strategies to the merchant, so as to respond to the access request.
And step S210, signing the marketing guarantee protocol according to the target marketing strategy and the target guarantee expense selected by the merchant.
And S212, carrying out marketing fee payment processing according to the marketing fund amount of the target marketing strategy, and carrying out guarantee fee payment processing based on the target guarantee fee.
And step S214, acquiring a guarantee application submitted by the merchant, and calculating the guarantee amount according to the marketing fund of the target marketing strategy and the actual claim proportion of the marketing guarantee agreement.
The actual odds ratio of the marketing guarantee protocol is calculated and determined according to the selected target parameters of the target marketing strategy corresponding to the marketing guarantee protocol and the actual marketing parameters of the target marketing strategy.
And step S216, distributing the guarantee funds to the merchant according to the guarantee amount.
An embodiment of a marketing processing device provided in the present specification is as follows:
In the above-described embodiments, a marketing processing method is provided, and a marketing processing apparatus is provided corresponding thereto, and is described below with reference to the accompanying drawings.
Referring to fig. 3, a schematic diagram of a marketing processing device according to the present embodiment is shown.
Since the apparatus embodiments correspond to the method embodiments, the description is relatively simple, and the relevant portions should be referred to the corresponding descriptions of the method embodiments provided above. The device embodiments described below are merely illustrative.
The present embodiment provides a marketing processing device, including:
marketing strategy determination module 302 configured to obtain a merchant's access request and determine a marketing strategy recommended to the merchant;
The guarantee expense information determining module 304 is configured to determine corresponding guarantee expense information of each target parameter of the marketing strategy in a corresponding guarantee mode;
marketing recommendation module 306 configured to make marketing recommendations to the merchant based on the marketing strategy and the surcharge information in response to the access request;
Marketing security agreement signing module 308 configured to conduct a signing process of a marketing security agreement based on the target marketing policy and the target security fee selected by the merchant.
An embodiment of a marketing processing apparatus provided in the present specification is as follows:
In correspondence to the above-described marketing processing method, one or more embodiments of the present disclosure further provide a marketing processing device for executing the above-provided marketing processing method, based on the same technical concept, and fig. 4 is a schematic structural diagram of a marketing processing device provided by one or more embodiments of the present disclosure.
The marketing processing device provided in this embodiment includes:
as shown in FIG. 4, the marketing processing device may vary considerably in configuration or performance, and may include one or more processors 401 and memory 402, where the memory 402 may store one or more stored applications or data. Wherein the memory 402 may be transient storage or persistent storage. The application program stored in memory 402 may include one or more modules (not shown in the figures), each of which may include a series of computer executable instructions in the marketing processing device. Still further, the processor 401 may be arranged to communicate with the memory 402 to execute a series of computer executable instructions in the memory 402 on the marketing processing device. The marketing processing device may also include one or more power supplies 403, one or more wired or wireless network interfaces 404, one or more input/output interfaces 405, one or more keyboards 406, and the like.
In one particular embodiment, a marketing processing device includes a memory, and one or more programs, where the one or more programs are stored in the memory, and the one or more programs may include one or more modules, and each module may include a series of computer-executable instructions for the marketing processing device, and the execution of the one or more programs by one or more processors comprises computer-executable instructions for:
acquiring an access request of a merchant and determining a marketing strategy recommended to the merchant;
Determining corresponding guarantee cost information of each target parameter of the marketing strategy under a corresponding guarantee mode;
Marketing recommendation is carried out on the commercial tenant based on the marketing strategy and the guarantee expense information so as to respond to the access request;
and signing the marketing guarantee protocol according to the target marketing strategy and the target guarantee expense selected by the merchant.
An embodiment of a storage medium provided in the present specification is as follows:
in correspondence to the marketing processing method described above, one or more embodiments of the present specification also provide a storage medium based on the same technical idea.
The storage medium provided in this embodiment is configured to store computer executable instructions that, when executed by a processor, implement the following flow:
acquiring an access request of a merchant and determining a marketing strategy recommended to the merchant;
Determining corresponding guarantee cost information of each target parameter of the marketing strategy under a corresponding guarantee mode;
Marketing recommendation is carried out on the commercial tenant based on the marketing strategy and the guarantee expense information so as to respond to the access request;
and signing the marketing guarantee protocol according to the target marketing strategy and the target guarantee expense selected by the merchant.
It should be noted that, the embodiments related to the storage medium in the present specification and the embodiments related to the marketing processing method in the present specification are based on the same inventive concept, so that the specific implementation of this embodiment may refer to the implementation of the foregoing corresponding method, and the repetition is not repeated.
The foregoing describes specific embodiments of the present disclosure. Other embodiments are within the scope of the following claims. In some cases, the actions or steps recited in the claims can be performed in a different order than in the embodiments and still achieve desirable results. In addition, the processes depicted in the accompanying figures do not necessarily require the particular order shown, or sequential order, to achieve desirable results. In some embodiments, multitasking and parallel processing are also possible or may be advantageous.
In the 30 s of the 20 th century, improvements to one technology could clearly be distinguished as improvements in hardware (e.g., improvements to circuit structures such as diodes, transistors, switches, etc.) or software (improvements to the process flow). However, with the development of technology, many improvements of the current method flows can be regarded as direct improvements of hardware circuit structures. Designers almost always obtain corresponding hardware circuit structures by programming improved method flows into hardware circuits. Therefore, an improvement of a method flow cannot be said to be realized by a hardware entity module. For example, a programmable logic device (Programmable Logic Device, PLD) (e.g., field programmable gate array (Field Programmable GATE ARRAY, FPGA)) is an integrated circuit whose logic functions are determined by user programming of the device. A designer programs to "integrate" a digital system onto a PLD without requiring the chip manufacturer to design and fabricate application-specific integrated circuit chips. Moreover, nowadays, instead of manually manufacturing integrated circuit chips, such programming is mostly implemented with "logic compiler (logic compiler)" software, which is similar to the software compiler used in program development and writing, and the original code before being compiled is also written in a specific programming language, which is called hardware description language (Hardware Description Language, HDL), but HDL is not just one, but a plurality of kinds, such as ABEL(Advanced Boolean Expression Language)、AHDL(Altera Hardware Description Language)、Confluence、CUPL(Cornell University Programming Language)、HDCal、JHDL(Java Hardware Description Language)、Lava、Lola、MyHDL、PALASM、RHDL(Ruby Hardware Description Language), and VHDL (Very-High-SPEED INTEGRATED Circuit Hardware Description Language) and Verilog are currently most commonly used. It will also be apparent to those skilled in the art that a hardware circuit implementing the logic method flow can be readily obtained by merely slightly programming the method flow into an integrated circuit using several of the hardware description languages described above.
The controller may be implemented in any suitable manner, for example, the controller may take the form of, for example, a microprocessor or processor and a computer readable medium storing computer readable program code (e.g., software or firmware) executable by the (micro) processor, logic gates, switches, application SPECIFIC INTEGRATED Circuits (ASICs), programmable logic controllers, and embedded microcontrollers, examples of controllers include, but are not limited to, the following microcontrollers: ARC 625D, atmel AT91SAM, microchip PIC18F26K20, and Silicone Labs C8051F320, the memory controller may also be implemented as part of the control logic of the memory. Those skilled in the art will also appreciate that, in addition to implementing the controller in a pure computer readable program code, it is well possible to implement the same functionality by logically programming the method steps such that the controller is in the form of logic gates, switches, application specific integrated circuits, programmable logic controllers, embedded microcontrollers, etc. Such a controller may thus be regarded as a kind of hardware component, and means for performing various functions included therein may also be regarded as structures within the hardware component. Or even means for achieving the various functions may be regarded as either software modules implementing the methods or structures within hardware components.
The system, apparatus, module or unit set forth in the above embodiments may be implemented in particular by a computer chip or entity, or by a product having a certain function. One typical implementation is a computer. In particular, the computer may be, for example, a personal computer, a laptop computer, a cellular telephone, a camera phone, a smart phone, a personal digital assistant, a media player, a navigation device, an email device, a game console, a tablet computer, a wearable device, or a combination of any of these devices.
For convenience of description, the above devices are described as being functionally divided into various units, respectively. Of course, the functions of each unit may be implemented in the same piece or pieces of software and/or hardware when implementing the embodiments of the present specification.
One skilled in the relevant art will recognize that one or more embodiments of the present description may be provided as a method, system, or computer program product. Accordingly, one or more embodiments of the present description may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present description can take the form of a computer program product on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, etc.) having computer-usable program code embodied therein.
The present description is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems) and computer program products according to embodiments of the specification. It will be understood that each flow and/or block of the flowchart illustrations and/or block diagrams, and combinations of flows and/or blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
In one typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include volatile memory in a computer-readable medium, random Access Memory (RAM) and/or nonvolatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of computer-readable media.
Computer readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of storage media for a computer include, but are not limited to, phase change memory (PRAM), static Random Access Memory (SRAM), dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), read Only Memory (ROM), electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), digital Versatile Disks (DVD) or other optical storage, magnetic cassettes, magnetic disk storage or other magnetic storage devices, or any other non-transmission medium which can be used to store information that can be accessed by a computing device. Computer-readable media, as defined herein, does not include transitory computer-readable media (transmission media), such as modulated data signals and carrier waves.
It should also be noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising one … …" does not exclude the presence of other like elements in a process, method, article or apparatus that comprises the element.
One or more embodiments of the present specification may be described in the general context of computer-executable instructions, such as program modules, being executed by a computer. Generally, program modules include routines, programs, objects, components, data structures, etc. that perform particular tasks or implement particular abstract data types. One or more embodiments of the specification may also be practiced in distributed computing environments where tasks are performed by remote processing devices that are linked through a communications network. In a distributed computing environment, program modules may be located in both local and remote computer storage media including memory storage devices.
In this specification, each embodiment is described in a progressive manner, and identical and similar parts of each embodiment are all referred to each other, and each embodiment mainly describes differences from other embodiments. In particular, for system embodiments, since they are substantially similar to method embodiments, the description is relatively simple, as relevant to see a section of the description of method embodiments.
The foregoing description is by way of example only and is not intended to limit the present disclosure. Various modifications and changes may occur to those skilled in the art. Any modifications, equivalent substitutions, improvements, etc. that fall within the spirit and principles of the present document are intended to be included within the scope of the claims of the present document.
Claims (12)
1.A marketing processing method, comprising:
acquiring an access request of a merchant, determining a marketing activity corresponding to a time interval to which the access time of the access request belongs, and reading a marketing strategy recommended by the merchant in the marketing activity; the marketing strategy comprises marketing fund amount participating in the marketing campaign, and marketing resources are issued to users in the marketing campaign after fund;
Determining corresponding guarantee cost information of each target parameter of the marketing strategy under a corresponding guarantee mode; the determining the corresponding guarantee cost information of each target parameter of the marketing strategy in the corresponding guarantee mode comprises the following steps: determining a guarantee mode corresponding to a marketing campaign to which the marketing strategy belongs; reading corresponding guarantee participation amount and guarantee detail information of each target click rate of the marketing strategy in the guarantee mode;
Marketing recommendation is carried out on the commercial tenant based on the marketing strategy and the guarantee expense information so as to respond to the access request;
and signing and processing of marketing guarantee agreements are carried out according to the target marketing strategy and the target guarantee expense information selected by the merchant.
2. The marketing processing method of claim 1, the marketing recommendation to the merchant based on the marketing strategy and the surcharge information comprising:
recommending a recommendation list carrying the marketing strategy and the guarantee expense information to the merchant;
The recommendation list is recorded with a marketing strategy, target parameters of the marketing strategy and corresponding guarantee cost information of the target parameters in a guarantee mode.
3. The marketing processing method according to claim 1, wherein the signing processing of the marketing guarantee protocol is performed according to the target marketing policy and the target guarantee fee information selected by the merchant, comprising:
Generating a marketing guarantee protocol for the target marketing strategy based on the selected target parameters and the target guarantee cost information contained in the target marketing strategy;
issuing the marketing guarantee protocol to the merchant, and receiving a protocol signing instruction submitted by the merchant aiming at the marketing guarantee protocol;
and signing the marketing guarantee agreement based on the agreement signing instruction, and validating the marketing guarantee agreement after signing is completed.
4. The marketing processing method of claim 3, further comprising:
And carrying out marketing fee payment processing according to the marketing fund amount of the target marketing strategy, and carrying out guarantee fee payment processing based on the target guarantee fee information.
5. The marketing processing method according to claim 1, wherein after the step of signing the marketing guarantee agreement is performed according to the target marketing policy and the target guarantee fee information selected by the merchant, the method further comprises:
acquiring a guarantee application submitted by the merchant, and calculating a guarantee amount according to a marketing guarantee protocol corresponding to the guarantee application;
and distributing the guarantee funds to the merchant according to the guarantee amount.
6. The marketing processing method according to claim 5, wherein calculating the guarantee amount according to the marketing guarantee agreement corresponding to the guarantee application comprises:
calculating the guarantee amount according to the marketing fund amount of the target marketing strategy corresponding to the marketing guarantee agreement and the actual odds ratio of the marketing guarantee agreement;
And the actual odds ratio of the marketing guarantee protocol is calculated and determined according to the selected target parameters of the target marketing strategy corresponding to the marketing guarantee protocol and the actual marketing parameters of the target marketing strategy.
7. The marketing processing method according to claim 5, wherein after the step of obtaining a guarantee application submitted by the merchant and calculating a guarantee amount according to a marketing guarantee protocol corresponding to the guarantee application is performed, and before the step of issuing a guarantee fund to the merchant according to the guarantee amount is performed, the marketing processing method further comprises:
Judging whether the application time of the guarantee application is within the guarantee application period of the marketing campaign to which the target marketing strategy belongs;
if yes, executing the step of issuing the guarantee funds to the merchant according to the guarantee amount.
8. The marketing processing method according to claim 1, wherein after the step of signing the marketing guarantee agreement is performed according to the target marketing policy and the target guarantee fee information selected by the merchant, the method further comprises:
Acquiring actual marketing parameters of the target marketing strategy, and judging whether the actual marketing parameters trigger the guarantee payment conditions of the marketing guarantee protocol;
If yes, calculating a guarantee amount based on the actual marketing parameters, the marketing fund amount of the target marketing strategy and the target parameters, and issuing funds to the merchant.
9. The marketing processing method of claim 1, the marketing resource comprising at least one of: cross store coupons, merchant specific coupons, and coupons cards.
10. A marketing processing device, comprising:
The marketing strategy determining module is configured to acquire an access request of a merchant, determine a marketing activity corresponding to a time interval to which the access time of the access request belongs, and read and orient the marketing strategy recommended by the merchant in the marketing activity; the marketing strategy comprises marketing fund amount participating in the marketing campaign, and marketing resources are issued to users in the marketing campaign after fund;
The guarantee expense information determining module is configured to determine corresponding guarantee expense information of each target parameter of the marketing strategy in a corresponding guarantee mode; the determining the corresponding guarantee cost information of each target parameter of the marketing strategy in the corresponding guarantee mode comprises the following steps: determining a guarantee mode corresponding to a marketing campaign to which the marketing strategy belongs; reading corresponding guarantee participation amount and guarantee detail information of each target click rate of the marketing strategy in the guarantee mode;
A marketing recommendation module configured to make marketing recommendations to the merchant based on the marketing strategy and the warranty cost information in response to the access request;
and the marketing guarantee protocol signing module is configured to conduct signing processing of the marketing guarantee protocol according to the target marketing strategy and the target guarantee expense information selected by the merchant.
11. A marketing processing device, comprising:
A processor; and a memory configured to store computer-executable instructions that, when executed, cause the processor to:
acquiring an access request of a merchant, determining a marketing activity corresponding to a time interval to which the access time of the access request belongs, and reading a marketing strategy recommended by the merchant in the marketing activity; the marketing strategy comprises marketing fund amount participating in the marketing campaign, and marketing resources are issued to users in the marketing campaign after fund;
Determining corresponding guarantee cost information of each target parameter of the marketing strategy under a corresponding guarantee mode; the determining the corresponding guarantee cost information of each target parameter of the marketing strategy in the corresponding guarantee mode comprises the following steps: determining a guarantee mode corresponding to a marketing campaign to which the marketing strategy belongs; reading corresponding guarantee participation amount and guarantee detail information of each target click rate of the marketing strategy in the guarantee mode;
Marketing recommendation is carried out on the commercial tenant based on the marketing strategy and the guarantee expense information so as to respond to the access request;
and signing and processing of marketing guarantee agreements are carried out according to the target marketing strategy and the target guarantee expense information selected by the merchant.
12. A storage medium storing computer-executable instructions that when executed by a processor implement the following:
acquiring an access request of a merchant, determining a marketing activity corresponding to a time interval to which the access time of the access request belongs, and reading a marketing strategy recommended by the merchant in the marketing activity; the marketing strategy comprises marketing fund amount participating in the marketing campaign, and marketing resources are issued to users in the marketing campaign after fund;
Determining corresponding guarantee cost information of each target parameter of the marketing strategy under a corresponding guarantee mode; the determining the corresponding guarantee cost information of each target parameter of the marketing strategy in the corresponding guarantee mode comprises the following steps: determining a guarantee mode corresponding to a marketing campaign to which the marketing strategy belongs; reading corresponding guarantee participation amount and guarantee detail information of each target click rate of the marketing strategy in the guarantee mode;
Marketing recommendation is carried out on the commercial tenant based on the marketing strategy and the guarantee expense information so as to respond to the access request;
and signing and processing of marketing guarantee agreements are carried out according to the target marketing strategy and the target guarantee expense information selected by the merchant.
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