CN111429171B

CN111429171B - Information display method, server, device and system

Info

Publication number: CN111429171B
Application number: CN202010141978.5A
Authority: CN
Inventors: 陈欢乐; 陈眉; 洪进锦; 李洁; 冯力国
Original assignee: Alipay Hangzhou Information Technology Co Ltd
Current assignee: Alipay Hangzhou Information Technology Co Ltd
Priority date: 2020-03-04
Filing date: 2020-03-04
Publication date: 2022-09-23
Anticipated expiration: 2040-03-04
Also published as: CN111429171A

Abstract

The specification provides an information display method, a server, a device and a system, which utilize the information display server to carry out unified data management on accessed service objects and provide centralized capability for the accessed service objects. The method comprises the steps of receiving a consultation request sent by a service application corresponding to a service object, recommending resource information to be displayed for a user accessing the service application according to a service object identifier and a target object identifier in the consultation request, wherein the service objects cannot cause sharing of user characteristics, meanwhile, targeted analysis can be carried out on display and recommendation of the resource information, and valuable resource information can be displayed for a specified user.

Description

Information display method, server, device and system

Technical Field

The present disclosure relates to computer technologies, and in particular, to an information display method, a server, an apparatus, and a system.

Background

In general, in order to enable a user to better understand product information of each product and to improve product transaction amount, a product publisher puts product information such as advertisements to the user by using various information presentation terminals. However, the server of the current information display system only usually uses a simple tag form to display information, such as: the information display is performed on a user for a certain region and a certain gender, or the user in charge of the display does not know the corresponding user characteristics, which may result in the loss of valid users, or the information of invalid applications is displayed by mistake, thereby affecting the effect of the information display.

Disclosure of Invention

An object of the embodiments of the present specification is to provide an information display method, a server, an apparatus, and a system, which improve accuracy and effectiveness of information display.

In a first aspect, an embodiment of the present specification provides an information display method, including:

receiving a consultation request sent by the service application when receiving the access request; the service application is a service application corresponding to a service object of an access information display server, the access request is a request of a target user for accessing the service application, and the consultation request comprises: a service object identifier corresponding to the service object and a target user identifier corresponding to the target user;

acquiring a related service object identifier related to the service object identifier according to the service object identifier in the consultation request;

determining target resource information for displaying information of the target user according to the target user identification and the associated service object identification;

and sending the target resource information to an information display terminal corresponding to the target application so that the information display terminal displays the target resource information.

In a second aspect, the present specification provides an information presentation method, including:

when an access request sent by a target user is received, a consultation request is sent to an accessed information display server, so that the information display server carries out information display recommendation on the target user; wherein, the consultation request includes: a service object identifier and a target user identifier corresponding to the target user;

receiving target resource information which is determined by the information display server according to the service object identification and the target user identification and used for displaying the information of the target user;

and displaying the target resource information in an interface.

In a third aspect, an embodiment of the present specification provides an information presentation server, including:

the consultation request receiving module is used for receiving a consultation request sent by the service application when receiving the access request; the service application is a service application corresponding to a service object of an access information display server, the access request is a request of a target user for accessing the service application, and the consultation request comprises: a service object identifier corresponding to the service object and a target user identifier corresponding to the target user;

the associated object acquisition module is used for acquiring an associated service object identifier associated with the service object identifier according to the service object identifier in the consultation request;

the display information recommendation module is used for determining target resource information for performing information display on the target user according to the target user identification and the associated service object identification;

and the display information returning module is used for sending the target resource information to an information display terminal corresponding to the target application so that the information display terminal displays the target resource information.

In a fourth aspect, an embodiment of the present specification provides an information display apparatus, including:

the consultation request sending module is used for sending a consultation request to an accessed information display server when receiving an access request sent by a target user so as to enable the information display server to recommend information display to the target user; wherein, the consultation request includes: service object identification and target user identification corresponding to the target user;

the display information receiving module is used for receiving target resource information which is determined by the information display server according to the service object identifier and the target user identifier and used for displaying the information of the target user;

and the information display module is used for displaying the target resource information in an interface.

In a fifth aspect, an embodiment of the present specification provides an information presentation system, including: the system comprises an information display server and a plurality of information display devices, wherein the information display devices are terminals corresponding to service objects accessed into the information display server;

the information presentation server includes: at least one processor and a memory for storing processor-executable instructions, the instructions when executed by the processor implementing the method of the first aspect;

the information presentation device includes: at least one processor and a memory for storing processor-executable instructions, the processor implementing the method of the second aspect when executing the instructions.

The information display method, the server, the device and the system provided by the specification perform unified data management on the accessed service objects by using the information display server, and provide centralized capability for the accessed service objects. The method comprises the steps of receiving a consultation request sent by a service application corresponding to a service object, recommending resource information to be displayed for a user accessing the service application according to a service object identifier and a target object identifier in the consultation request, wherein the service objects cannot cause sharing of user characteristics, meanwhile, targeted analysis can be carried out on display and recommendation of the resource information, and valuable resource information can be displayed for a specified user. The information display server uniformly carries out information display recommendation on the access users of all the service objects, the problem that resource information is delivered blindly due to no user characteristics is solved, and the accuracy and the effectiveness of information display are improved.

Drawings

In order to more clearly illustrate the embodiments of the present specification or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly introduced below, it is obvious that the drawings in the following description are only some embodiments described in the present specification, and for those skilled in the art, other drawings can be obtained according to the drawings without any creative effort.

FIG. 1 is a schematic diagram of an information presentation process in one embodiment provided herein;

FIG. 2 is a schematic flow chart diagram of an embodiment of an information presentation method provided in the present specification;

fig. 3 is a schematic structural diagram of an association relationship between a RiskGo platform and a business of a different business cooperation in a scenario example of the present specification;

FIG. 4 is a flowchart illustrating an information displaying method of an information displaying terminal according to an embodiment of the present disclosure;

fig. 5 is a schematic diagram of an information presentation flow in the RiskGo platform in an example scenario of the present specification;

FIG. 6 is a block diagram of an embodiment of an information presentation server provided by the present specification;

FIG. 7 is a block diagram of an embodiment of an information display device provided in the present specification;

FIG. 8 is a schematic structural diagram of an information presentation system in one embodiment of the present disclosure;

fig. 9 is a block diagram of a hardware configuration of an information presentation computer terminal according to an embodiment of the present specification.

Detailed Description

In order to make those skilled in the art better understand the technical solutions in the present specification, the technical solutions in the embodiments of the present specification will be clearly and completely described below with reference to the drawings in the embodiments of the present specification, and it is obvious that the described embodiments are only a part of the embodiments of the present specification, and not all of the embodiments. All other embodiments obtained by a person skilled in the art based on the embodiments in the present specification without any inventive step should fall within the scope of protection of the present specification.

Fig. 1 is a schematic diagram of an information display flow in an embodiment provided in the present specification. As shown in fig. 1, in one scenario example provided by the embodiment of the present specification, a service application may be understood as software capable of providing a certain service or certain services, such as: may be an applet embedded in a certain service platform, or a separate APP (Application), a web page, or the like. The information presentation server may be understood as a server capable of recommending information presentation to the user, and may be a server cluster or a separate server. In some embodiments of this specification, a service object corresponding to a service application may access an information presentation server in advance, and the service object may be understood as an enterprise or an individual who develops or owns the service application, for example: the service object can access the information display server through the interface of the information display server. The information display server can provide certain capacity for the accessed service object and can also perform unified management on the data of the accessed service object. In some embodiments of the present description, the information presentation server may provide multiple capabilities, such as: identity authenticity verification, marketing security guarantee, transaction security protection, system security, content security and the like. In an example of this specification, the information presentation server may be a secure collaboration platform such as: the RiskGo platform, which may be understood as a secure collaboration platform, can provide a transaction-level pneumatic solution to the outside world. The service application can be understood as a service application corresponding to a service object (such as a merchant) accessing to the RiskGo platform.

As shown in fig. 1, in some example scenarios, a user may use an information presentation terminal such as: the smart phone, the tablet computer, the personal computer or the advertisement delivery device sends an access request to the service application in the information display terminal, such as: and the user opens the ordering APP in the information display terminal. After receiving the access request sent by the user, the service application can send a consultation request to the information display server, and requests the information display server to recommend information display for the user. The information exhibition server may obtain a service object identifier (which may be understood as an identifier of a service object corresponding to the ordering APP) and a target user identifier in the consultation request according to the received consultation request, and obtain an associated service object identifier of an associated service object associated with the service object based on the service object identifier. And the information display server recommends target resource information for the target user according to the obtained target user identification and the associated service object identification, namely, the target user is determined to be a high-value user of which associated service object, and the resource information of which associated service object in the service objects associated with the ordering APP can be displayed for the target user. After the information display server determines the target resource information needing to be displayed for the target user, the target resource information can be returned to the information display terminal, and the information display terminal can display the target resource information in an interface of the information display terminal. Such as: if the information display server recommends the resource information of a taxi taking application for the target user through data processing, the resource information of the taxi taking application can be sent to the information display terminal where the user is located, and the resource information of the taxi taking application is displayed on the information display terminal. The information display is realized for the user in a targeted manner, and the accuracy and the effectiveness of the information display are improved.

Fig. 2 is a schematic flow chart of an embodiment of an information presentation method provided in this specification. Although the present specification provides the method steps or apparatus structures as shown in the following examples or figures, more or less steps or modules may be included in the method or apparatus structures based on conventional or non-inventive efforts. In the case of steps or structures which do not logically have the necessary cause and effect relationship, the execution order of the steps or the block structure of the apparatus is not limited to the execution order or the block structure shown in the embodiments or the drawings of the present specification. When the described method or module structure is applied to a device, a server or an end product in practice, the method or module structure according to the embodiment or the figures may be executed sequentially or in parallel (for example, in a parallel processor or multi-thread processing environment, or even in an implementation environment including distributed processing and server clustering).

In a specific embodiment, as shown in fig. 2, in an embodiment of the information presentation method provided in this specification, the method may be applied to an information presentation server, and the method may include the following steps:

step 202, receiving a consultation request sent by a service application when receiving an access request; the service application is a service application corresponding to a service object of an access information display server, the access request is a request of a target user for accessing the service application, and the consultation request comprises: and the service object identification corresponding to the service object and the target user identification corresponding to the target user.

In a specific implementation process, a service application may be understood as software corresponding to a service object, where the software is capable of providing some specific services, and the service object may be a business, an enterprise, or an organization. For example: a company a develops taxi taking software, the company a can be regarded as a service object, the taxi taking software can be regarded as a service application of the company a, and the taxi taking software can be an APP independently installed on a terminal, an applet embedded into some APPs, or a device with a specific function. The service object can be accessed to the information display server through the terminal or the server in advance, after the information display server is accessed, the information display server can perform data interaction with the service application corresponding to the service object, and can also provide specified capabilities for the service application corresponding to the service object, such as: the method comprises the steps of carrying out identity authentication on a user accessing the service application, carrying out marketing safety guarantee, transaction safety protection, system safety, content safety and the like on the service application, and carrying out data closing management on the service application corresponding to a service object.

The user can initiate an access request to a certain service application through the information display terminal, and the service application can send a consultation request to the information display server through the terminal where the service application is located, namely the information display terminal where the user initiates the access request after receiving the access request, so that the resource information of which service object is displayed for the user by the consultation information display server. The consultation request may include a target user identification of the target user and a service object identification of the service object. The service object identifier may be understood as an identity identifier for identifying a service object, the target user identifier may be understood as an identity identifier for identifying a target user, and the service object identifier and the target user identifier may be character strings or numbers set based on a certain rule, which is not limited in this specification.

For example: user 1 opens the APP of taking a taxi on own mobile terminal, and this APP of taking a taxi can if to information display server through mobile terminal: and the RiskGo platform sends a consultation request and requests the RiskGo platform to recommend the resource information to be displayed for the user 1. After receiving the consultation request sent by the taxi-taxi APP, the RiskGo platform can acquire a service object corresponding to the taxi-taxi APP in the consultation request, namely, an enterprise or individual service object identifier of the taxi-taxi APP in development or possession, and can also acquire a target user identifier of the user 1 requesting access to the taxi-taxi APP.

And 204, acquiring a related service object identifier associated with the service object identifier according to the service object identifier in the consultation request.

In a specific implementation process, the information display server may store an association relationship between different service objects, and the association relationship may be determined by the information display server according to business transactions between the service objects, or may be defined and set by each service object. After receiving the consultation request, the information display server may obtain a service object identifier in the consultation request, and further may obtain an associated service object associated with the service object corresponding to the service object identifier, and an associated service object identifier of the associated service object. Wherein the associated service object of the service objects may be at least one of the service objects that has accessed the information presentation server.

In some embodiments of the present description, the method may further include:

before the consultation request is received, receiving interface access requests sent by service objects corresponding to different service applications; wherein the interface access request comprises: service object identification corresponding to the service object requested to be accessed and associated service object of the service object requested to be accessed;

and accessing a service object for sending the interface access request in the object interface of the information display server according to the interface access request.

In a specific implementation process, the information presentation server may have a plurality of interfaces, and before receiving a consultation request sent by a service application, the information presentation server may receive interface access requests sent by service objects corresponding to different service applications. That is, different service objects may all select in advance whether to access the information presentation server, and if the service object selects to access the information presentation server, an interface access request may be sent to the information presentation server through the computer terminal, where the interface access request may include a service object identifier corresponding to the service object and a service object associated with the service object. In some embodiments of this specification, the associated service object may be understood as a service object selected by the service object to be matched, and may be selected by the service object itself, or when the service object accesses the information presentation server, the information presentation server recommends a plurality of associated service objects for the service according to the characteristics of the service object requesting access, and selects one or more service objects from the service object requesting access as the associated service objects. If the service object requesting access does not select the associated service object, the information display server can also select the service object requesting access. The information display server can access the service object requested to be accessed through the object interface of the information display server after receiving the interface access request of the service object. The information display server can also perform certain identity authentication such as security authentication on the service object requested to be accessed, and then access the service object requested to be accessed after the authentication is passed.

Fig. 3 is a schematic structural diagram of an association relationship between the RiskGo platform and the business cooperative in a scenario example of this specification, and as shown in fig. 3, the business cooperative can be understood as a service object, and the business cooperative can access the RiskGo platform through an interface of the RiskGo platform. As shown in fig. 3, a plurality of different business cooperation merchants can be accessed in the RiskGo platform, that is, the information presentation server can access a plurality of service objects.

The service objects are accessed to the information display server through the object interface in advance, so that the information display server can perform unified enabling and data management on the accessed service objects, and an accurate data base is laid for recommendation of subsequent information display. Meanwhile, the service object can freely select the associated service object, the selection freedom degree is high, complex market research, data processing and the like are not needed, the selection difficulty is low, and the association speed is high.

And step 206, determining target resource information for displaying the information of the target user according to the target user identifier and the associated service object identifier.

In a specific implementation process, after determining the associated service object identifier of the service object sending the consultation request, the service object in which the target user is interested can be determined from the associated service object according to the target user identifier and the associated service object identifier, and target resource information required to be displayed is recommended for the target user. The target resource information may be resource information of a certain associated service object, and the resource information may be information such as an advertisement material, a product introduction, an operation description, and a noun explanation, and the embodiment of the present specification is not particularly limited. The target resource information can be recommended for the target user through a machine learning model and the like, or the target resource information can be recommended for the target user according to the incidence relation between the target user and the incidence user. The information display server can analyze the association relationship between the user and each service object based on the user characteristic data uploaded by the information display server and each service object and the service data between the user and each service object.

In some embodiments of this specification, the determining, according to the target user identifier and the associated service object identifier, target resource information for displaying information of the target user includes:

determining a target associated service object corresponding to the target user identification by utilizing a recommendation model in the information display server according to the target user identification and the associated service object identification; the recommendation model is used for calculating the incidence relation between the user and the service object;

and taking the resource information corresponding to the target associated service object as the target resource information for displaying the information of the target user.

In a specific implementation process, a recommendation model can be pre-constructed in the information display server, the recommendation model can be used for calculating the association relationship between the user and each service object, and the association relationship can be understood as the closeness degree of business traffic between the user and the service object. Such as: the recommendation model can be used to determine which service object the user is a high value user or which service object the user is interested in. May be based on user characteristic data such as: basic attribute feature data, behavior feature data, social feature data and the like are trained to construct a recommendation model, wherein the recommendation model comprises the following steps: based on the characteristic data of the user, a recommendation model is trained and constructed by utilizing a customer relationship management model (RFM) in combination with behavior data of the user, such as transaction and the like.

In some examples of the scenarios in this specification, a recommendation model (e.g., a recommendation model in the RiskGo platform) may be constructed by:

the underlying data sources of the recommendation model can be divided into two types: the system comprises an own data source and an external data source, wherein the own data source is data of an internal ecology of an information recommendation server (such as a RiskGo platform), and the external data source mainly comes from sample characteristics provided by a merchant and the like.

The self-contained data source is mainly composed of bottom data, and can be further divided into static data and dynamic data, wherein the static data refers to long-term stable characteristic data of the user and comprises basic attributes (sex, age, whether a car house and a region exist or not), equipment attributes (equipment model, type and operating system), behavior attributes (brand interest, sports interest and entertainment interest), and social attributes (occupation, academic calendar, marriage, asset condition, friend number of a circle of friends and address book condition). The dynamic data refers to data that the user has large changes in a short period, such as consumption (consumption expenditure, consumption type, consumption frequency, shopping type, transfer, and collection time distribution), social network (friend adding, friend searching, and comment), behavior (browsing, searching), lbs location, and the like.

According to the obtained sample data such as the bottom layer data label and the like and the RFM model, the high-value crowd and the low-value crowd of each different business cooperation merchant are defined according to the behaviors of ordering and the like of the user. Then, a recommendation model is trained by using the crowd id (user identity, which may be understood as user identity in the above embodiment) and the merchant id (merchant identity, which may be understood as service object identity in the above embodiment) and the associated user features, merchant features, and dual subject features of the user and the merchant by using a two-classification method (e.g., xgboost, machine learning with extensible lifting trees).

Each service object can provide user characteristic data under a specific scene to the information presentation server aiming at different target users. The information display server can perform training of the recommendation model by combining external provided user characteristic data provided by different service objects according to own user characteristic data obtained by the information display server, so that the information display server can train the recommendation model meeting the requirements of different service objects.

After receiving the consultation request sent by the service application, the information display server can determine a high-value user of which associated service object the target user belongs to or which associated service object the target user is interested in according to the target user identifier and the associated service object identifier in the consultation request by using a recommendation model of the information display server, and determine a target associated service object corresponding to the target user. The information display server can directly return the determined target associated service object to the information display terminal corresponding to the target user, and the information display terminal acquires the received resource information of the target associated service object from the information display server and displays the resource information as target resource information in the interface. The information display server can also directly acquire the resource information of the target associated service object according to the determined target associated service object, and send the acquired resource information as target resource information to the information display terminal of the target user, and the information display terminal displays the target resource information in the interface.

The recommendation model in the information display server is used for recommending the information display to the target user, so that the accuracy and the efficiency of information recommendation can be improved, the target associated service object is directly selected from the associated service objects, the data processing amount is reduced, and the data processing speed is improved.

In some embodiments of the present description, after accessing a service object, the information presentation server may receive resource information uploaded by the accessed service object, and associate the resource information with a service object identifier corresponding to the service object. The asset information may be advertisement material prepared by the service object such as: the image, the video, the website link, and the like may also be information such as product introduction, operation instruction, and the like prepared by the service object, and may be specifically set according to actual needs. The resource information uploaded by the service object is received, and the resource information is associated with the service object identification, so that the resource information to be displayed can be accurately and quickly determined during information recommendation.

And 208, sending the target resource information to an information display terminal corresponding to the target application so that the information display terminal displays the target resource information.

In a specific implementation process, after the information display server determines target resource information to be displayed for a target user, the target resource information can be sent to the information display terminal, and the information display terminal displays the target resource information in an interface of a service application sending a consultation request. The target resource information determined by the information presentation server may be one or more resource information of one service object, multiple resource information of one service object, or resource information of multiple service objects, which may be determined specifically according to actual conditions, and embodiments of the present specification are not limited specifically. The target resource information displayed by the information display terminal may also be one or more, if the information display server returns multiple target resource information, the information display terminal may select to simultaneously display multiple target resource information on the terminal interface at one time, or may select to display one target resource information at one time, and display the target resource information for multiple times, which may be specifically set as needed, and the embodiments of the present specification are not specifically limited.

For example: the user 1 opens a taxi-taking APP in the mobile phone terminal A of the user, and the taxi-taking APP sends a consultation request to the information display server through the mobile phone terminal A. The information display server obtains service objects corresponding to the taxi taking APP according to the received consultation request, such as: the enterprise or the individual who develops this taxi taking APP is at the relevant service object of information display server, if: in one example, the relevant service objects of the service objects corresponding to the taxi taking APP obtained by the information display server include merchants b, c and d. The information display server can determine which of the associated service objects b, c and d is interested by the user 1 or which of the associated service objects b, c and d is a high-value user according to the identification of the associated service object and the identification of the target user. If the information display server determines that the user 1 is a high-value user of the associated service object b after data processing, the resource information of the associated service object b can be used as the target resource information of the user 1. The resource information of the associated service object b can be returned to the mobile phone terminal a, and the mobile phone terminal a displays the resource information of the associated service object b in the interface, for example, the resource information of the associated service object b can be displayed in the interface of the taxi taking APP opened by the user.

The information display method provided in the embodiments of the present specification performs unified data management on the accessed service object by using the information display server, and provides a centralized capability for the accessed service object. The method comprises the steps of receiving a consultation request sent by a service application corresponding to a service object, recommending resource information to be displayed for a user accessing the service application according to a service object identifier and a target object identifier in the consultation request, wherein the service objects cannot cause sharing of user characteristics, meanwhile, targeted analysis can be carried out on display and recommendation of the resource information, and valuable resource information can be displayed for a specified user. The information display server systematically carries out information display recommendation on the access users of all the service objects, the problem that resource information is blindly put due to no user characteristics is solved, and the accuracy and the effectiveness of information display are improved.

On the basis of the foregoing embodiments, in some embodiments of the present specification, the method may further include:

after receiving a consultation request sent by a service application, carrying out risk identification on a target user corresponding to a target user identifier in the consultation request;

if the target user is determined to be a risk user, returning a response of an invalid user to the information display terminal;

and if the target user is determined to be the safe user, information display recommendation is carried out on the target user.

In a specific implementation process, after receiving a consultation request sent by a service application, risk identification can be performed on a target user according to a target user identifier in the consultation request, such as: the risk model may be utilized to identify a risk to the target user based on the characteristic data of the target user. If the target user is identified as the risk user, the following steps are carried out: the user who pulls wool or the user with low credit level can intercept the target user and return the response of the invalid user to the information display terminal, so that the information display terminal does not display any resource information for the target user. If the target user is identified as a safe user, that is, a risk-free user, the method of the embodiment may be adopted to recommend information display to the target user, determine target resource information that needs to be displayed for the target user, and return the determined target resource information to the information display terminal, so that the information display terminal can display the target resource information in the interface. The specific process of information display recommendation may refer to the description of the above embodiments, and is not described herein again.

According to the method provided by the embodiment of the specification, after the consultation request sent by the service application is received, the risk identification is firstly carried out on the user, and after the user is determined to be a safe user, the information display recommendation is carried out on the user, so that the service safety of the accessed service object is ensured, and the service safety in the information display process is improved.

On the basis of the above embodiments, in some embodiments of the present specification, the method further includes:

and controlling the interface of the information display terminal to jump to the service application of the service object corresponding to the target resource information clicked by the target user according to the click data of the target resource information by the target user returned by the information display terminal.

In a specific implementation process, after the information display terminal displays the target resource information in the interface, the user can select to browse or click or close the displayed target resource information according to the own needs, and if the user clicks the displayed target resource data, the information display terminal can send the click data of the user on the target resource information to the information display server, for example: which target resource data the user clicked on. The information display server can jump to the service application of the service object corresponding to the target resource information clicked by the target user according to the click data of the target user.

For example: the user 1 opens the taxi taking APP through the mobile phone terminal A, and based on the method of the embodiment, the information display server recommends the resource information of the service object of the ordering APP for the user 1. The mobile phone terminal A can display the resource information of the service object of the ordering APP in the interface of the taxi-taking APP, and the user 1 clicks the displayed resource information after browsing. The mobile phone terminal A can send click data of resource information of a service object of the meal ordering APP clicked by a user to the information display server, and the information display server can control the mobile phone terminal A to jump to an interface of the meal ordering APP.

The embodiment of the specification can guide the inactive users of some service objects to other service objects, namely the active users of other service objects, by performing centralized energization on the accessed service objects. Private domain flow is opened through centralized capacity, scene hatching is carried out on users among service objects, accuracy and effectiveness of information display are improved, meanwhile, service object data and flow are organically fused, and business health development of different service objects is promoted.

On the basis of the above embodiments, in some embodiments of the present specification, there are a plurality of service applications of the service object corresponding to the target resource information;

the method further comprises the following steps:

and when the target resource information clicked by the user is received, controlling the interface of the information display terminal to jump to a designated service application of a service object corresponding to the target resource information clicked by the target user in a priority manner, wherein the designated service application is embedded in the service application of the designated service object.

In a specific implementation process, the service application of the service object in some embodiments of the present specification may have various forms, such as: the method can be a small program embedded into a specified service application, an APP independently installed in a terminal, a webpage and the like. When a user clicks target resource information in the information display terminal, the information display terminal sends click data of the user to the information display server, and the information display server can control the interface of the information display terminal to jump to an embedded specified service application preferentially. The specified service application is the service application embedded into the service application of the specified service object and is the service application of the service object corresponding to the target resource information clicked by the target user. The specified service object may be a service object that focuses on data drainage, such as: the service objects can be service objects for developing the information display server, or service objects which are in key cooperation with the information display server, or service objects which a user wants to popularize in key mode, and the like, and the service objects can be specifically set according to actual needs.

For example: the user 1 opens the taxi taking APP through the mobile phone terminal A, and based on the method of the embodiment, the information display server recommends the resource information of the service object of a certain meal ordering service application for the user 1. The service object of the ordering service application develops various service application forms, such as: meal ordering APP installed in the terminal independently is developed, and meal ordering applets embedded in the payment platform M and the social platform N respectively are also developed. The payment platform M is a service object to be emphasized and promoted by the information display server in one embodiment of the present specification. When the mobile phone terminal A displays the resource information of the service object of the ordering service application in the interface of the taxi taking APP, and the user 1 clicks the displayed resource information after browsing, the mobile phone terminal A can send click data of the resource information of the service object of the ordering service application clicked by the user to the information display server. The information display server can control the mobile phone terminal A to jump to an interface of a small meal ordering program in the payment platform M, and the purpose of targeted service popularization is achieved. If the jump to the interface of the payment brands M fails, the jump to the service application of the resource information clicked by other users can be selected, such as: jumping to an ordering applet in the social platform N or an ordering APP interface of the mobile phone terminal A.

Of course, if the displayed target resource information does not have a corresponding designated service application, the method may directly jump to another service application of the target resource information, such as: and jumping to the APP or the webpage corresponding to the target resource information.

In the embodiment of the specification, after the user clicks the displayed resource information, linkage information popularization and linkage operation can be realized outside some service applications, user traffic is guided to the specified service applications, targeted information popularization and guidance are realized, and the effectiveness of information display is improved.

On the basis of the foregoing embodiments, in some embodiments of this specification, an information display method applied to an information display terminal is further provided, fig. 4 is a schematic flow chart of the information display method of the information display terminal in an embodiment of this specification, and as shown in fig. 4, the method for displaying information by the information display terminal includes:

step 402, when receiving an access request sent by a target user, sending a consultation request to an accessed information display server so that the information display server carries out information display recommendation on the target user; wherein, the consultation request includes: and the service object identification and the target user identification corresponding to the target user.

In a specific implementation process, a user may initiate an access request to a certain service application through an information display terminal, and after receiving the access request, the service application may send a consultation request to an information display server through a terminal where the service application is located, that is, the information display terminal where the user initiates the access request, so that the consultation information display server displays resource information of which service object for the user. The consultation request may include a target user identification of the target user and a service object identification of the service object. The meanings of the service object identifier and the target user identifier may refer to the descriptions of the above embodiments, and are not described herein again.

And step 404, receiving target resource information which is determined by the information display server according to the service object identifier and the target user identifier and used for displaying the information of the target user.

In a specific implementation process, after receiving the consultation request, the information display server may obtain a service object identifier in the consultation request, further obtain an associated service object identifier of an associated service object associated with the service object corresponding to the service object identifier, determine a service object interested by the target user based on the obtained target user identifier and the associated service object identifier, and recommend target resource information to be displayed for the target user. The method for determining the target resource information by the information display server based on the target user identifier and the associated service object identifier may refer to the description in the above embodiment, for example: and recommending target resource information by using a self-contained recommendation model, and the like, which are not described herein again. After the information display server determines the target resource information needing to be displayed for the target user, the target resource information can be sent to the information display terminal, and the information display terminal can receive the target resource information sent by the information display server. The target resource information may be determined by the information presentation server directly according to the target user identifier and the associated service object identifier, or may be obtained by the information presentation terminal from the target presentation server based on the target associated service object after the information presentation server determines the target associated service object of the target user according to the target user identifier and the associated service object identifier.

And 406, displaying the target resource information in an interface.

After the information display terminal receives the target resource information sent by the information display server, the information display terminal may be in the following interface: and displaying the target resource information by the interface of the service application accessed by the user. The number of the target resource information may be one or more, and may be one resource information of one service object, multiple resource information of one service object, or multiple resource information of multiple service objects, which may be determined specifically according to actual calculation, and the embodiments of the present specification are not limited specifically. The target resource information displayed by the information display terminal may be one or more, if the information display server returns multiple target resource information, multiple target resource information may be simultaneously displayed in the terminal interface once, or one target resource information may be displayed once, and the target resource information is displayed for multiple times, which may be set as required in practice.

The information display method provided in the embodiments of the present specification performs unified data management on the accessed service object by using the information display server, and provides a centralized capability for the accessed service object. The method comprises the steps of receiving a consultation request sent by a service application corresponding to a service object, recommending resource information to be displayed for a user accessing the service application according to a service object identifier and a target object identifier in the consultation request, wherein the service objects cannot cause sharing of user characteristics, meanwhile, targeted analysis can be carried out on display and recommendation of the resource information, and valuable resource information can be displayed for a specified user. The problem of resource information blind delivery caused by no user characteristics is solved, and the accuracy and effectiveness of information display are improved.

sending an interface access request to the information display server; wherein the interface access request comprises: a service object identifier corresponding to the service object and a service object associated with the service object;

and receiving an access permission instruction returned by the information display server, and accessing the information display server in an object interface of the information display server.

In a specific implementation process, the information presentation server may have a plurality of interfaces, different service objects may all select in advance whether to access the information presentation server, if the service object selects to access the information presentation server, an interface access request may be sent to the information presentation server, and the interface access request may include a service object identifier corresponding to the service object and an associated service object selected by the service object. In some embodiments of this specification, the associated service object may be understood as a service object selected by the service object to be matched, and may be selected by the service object itself, or when the service object accesses the information presentation server, the information presentation server recommends a plurality of associated service objects for the service according to the characteristics of the service object requesting access, and selects one or more service objects from the service object requesting access as the associated service objects. If the service object requesting access does not select the associated service object, the information display server can also select the service object requesting access. The information display server may return an access permission instruction to the terminal where the service object requested to be accessed is located after receiving the interface access request of the service object, and access the service object requested to be accessed through the object interface of the information display server. The information display server can also perform certain identity authentication such as security authentication on the service object requested to be accessed, and then access the service object requested to be accessed after the authentication is passed.

In addition, when the service object selects the associated service object, the resource information of the associated service object may be obtained first, the resource information of the associated service object is matched with the display requirement of the service object, and whether the resource information of the associated service object meets the display requirement of resource information display in the service application of the service object is determined, for example: and the service application of the service object A only supports the display picture, and if the resource information of the associated service object comprises the video, the associated service object does not meet the display requirement and cannot be used as the associated service object of the service object A.

In the embodiment of the specification, the service object is accessed to the information display server through the object interface in advance, so that the information display server can perform unified enabling and data management on the accessed service object, and an accurate data base is laid for recommendation of subsequent information display. Meanwhile, the service object can freely select the associated service object, the selection freedom degree is high, complex market research, data processing and the like are not needed, the selection difficulty is low, and the association speed is high.

and after the information display server is accessed, uploading the resource information to be displayed by the service object in the information display server.

In a specific implementation process, the resource information may be information uploaded by the service object itself, and the resource information may be advertisement material prepared by the service object, such as: the picture, the video, the website link, and the like may also be information such as product introduction, operation description, and the like prepared by the service object, and may be specifically set according to actual needs. The resource information can be prepared before the service object is accessed to the information display server, the prepared resource information is uploaded after the service object is accessed to the information display server, the information display server can associate the resource information uploaded by different service objects with the service object identification, and the resource information to be displayed can be accurately and quickly determined when information is recommended.

In the embodiment of the specification, the service objects customize the resource information to be displayed and upload the resource information to the information display server, the information display server performs unified analysis and management on users of different service objects, and high-value resource information is selected from the associated service objects of the service objects and displayed to the users, so that the effectiveness of information display is improved.

and jumping to the service application of the service object corresponding to the target resource information according to the click data of the target user on the target resource information.

In a specific implementation process, after the information display terminal displays the target resource information in the interface, the user can select to browse or click or close the displayed target resource information according to the own needs, and if the user clicks the displayed target resource data, the information display terminal can, according to the click data of the user, such as: and the user clicks which target resource data and jumps to the service application of the service object corresponding to the target resource information clicked by the target user.

For example: the user 1 opens the taxi-taking APP through the mobile phone terminal A, and based on the method of the embodiment, the information display server recommends the resource information of the service object of a certain meal ordering APP for the user 1. The mobile phone terminal A can display the resource information of the service object of the ordering APP in the interface of the taxi-taking APP, and the user 1 clicks the displayed resource information after browsing. The mobile phone terminal A can jump to an interface of the service object ordering APP according to the click data of the resource information of the service object of the user clicking ordering APP.

The embodiments of the present specification enable centralized energization of accessed service objects to drain inactive users of certain service objects to other service objects, which are called active users of other service objects. The private domain flow is opened through the centralized capacity, the users among the service objects are subjected to scene hatching, the accuracy and the effectiveness of information display are improved, and meanwhile, the service object data and the flow are organically fused, so that the healthy development of the business of different service objects is promoted.

the method further comprises the following steps:

when the target resource information clicked by the user is received, the user jumps to the designated service application of the service object corresponding to the target resource information clicked by the target user in priority, and the designated service application is embedded in the service application of the designated service object.

In a specific implementation process, the service application of the service object in some embodiments of the present specification may have various forms, such as: the method can be a small program embedded into a specified service application, an APP independently installed in a terminal, a webpage and the like. When the user clicks the target resource information in the information display terminal, the information display terminal can jump to the embedded specified service application preferentially according to the click data of the user. And the specified service application is the service application embedded into the service application of the specified service object and is the service application of the service object corresponding to the target resource information clicked by the target user. The specified service object may be a service object that focuses on data drainage, such as: the service objects can be service objects for developing the information display server, or service objects which are in key cooperation with the information display server, or service objects which a user wants to popularize in key mode, and the like, and the service objects can be specifically set according to actual needs.

For example: the user 1 opens the taxi-taking APP through the mobile phone terminal A, and based on the method of the embodiment, the information display server recommends the resource information of the service object of a certain meal ordering service application for the user 1. The service object of the ordering service application develops various service application forms, such as: meal ordering APP installed in the terminal independently is developed, and meal ordering applets embedded in the payment platform M and the social platform N are also developed. The payment platform M is a service object to be promoted by the information display server in one embodiment of the present specification. When the mobile phone terminal A displays the resource information of the service object of the ordering service application in the interface of the taxi taking APP, and the user 1 clicks the displayed resource information after browsing, the mobile phone terminal A can jump to the interface of the ordering applet in the payment platform M according to the click data of the user, so that the purpose of targeted service promotion is achieved. If the jump to the interface of the payment brands M fails, the jump to the service application of the resource information clicked by other users can be selected, such as: jumping to an ordering applet in the social platform N or an ordering APP interface of the mobile phone terminal A.

Of course, if the displayed target resource information does not have a corresponding designated service application, the method can directly jump to other service applications of the target resource information, such as: and jumping to the APP or the webpage corresponding to the target resource information.

In the embodiment of the specification, after the user clicks the displayed resource information, linkage information popularization and linkage operation can be realized outside some service applications, the user flow is guided to the specified service applications, the targeted information popularization and guide are realized, and the effectiveness of information display is improved.

Fig. 5 is a schematic diagram of an information presentation process in the RiskGo platform in a scenario example of the present specification, and as shown in fig. 5, a process of information presentation in the scenario example of the present specification is described below with the RiskGo platform as an information presentation server:

the whole activity scheme integrally comprises: merchant confirmation participation → merchant preparation activity material → merchant docking RiskGo interface → formal participation → RiskGo model iterative optimization. Here, the different business merchant and the merchant may be understood as the service object in the above embodiment, and the rights and interests material in fig. 5 may be understood as the resource information in the above embodiment.

In one example of this specification, the service object, i.e., the merchant, of each participating campaign is both an advertiser and a traffic owner. As an advertiser, a merchant needs to provide materials to allow a traffic owner to launch and guide the materials; as a traffic owner, a merchant needs to place the advertiser's material in an ad spot for the advertiser to stream. The externally opened portal and the service center cooperated with RiskGo can be registered through RiskGo. During the registration of the merchant, the merchant can know the whole activity flow and the merchant adapting to the different business cooperation.

Participating merchants upload advertisement materials (namely right materials, which can be understood as one of the resource information in the above embodiments) to be delivered by themselves, and meanwhile, whether the right materials of the merchants fitting for cooperation meet the display appeal of their advertisement space needs to be confirmed. Merchants participating in cooperation need to access a RiskGo interface, and consult the flow main materials which are most suitable for recommendation of access users of the current applet through the interface. When a merchant initiates consultation, RiskGo intercepts users in wool pulling according to an internal recommendation model and a risk model, and recommends the most appropriate traffic owner for users not in wool pulling.

For example: A. b, C, D merchants are all involved in the cross-business cooperation and all connect with a RiskGo enabled interface, when a user accesses the applet of a merchant A, the applet of the merchant A automatically requests RiskGo to initiate a consultation, asks the user a that B, C, D merchant has the most intention, RiskGo analyzes the user a in real time according to the existing recommendation model and returns a result, if the user a is a risk user (potential wool risk), the parameter 'invalid user' is returned through the interface, the merchant A does not need to show any rights and interests, and if the user a is not a risk user but a high-value user of a potential merchant B, the parameter B is returned to the merchant A through the interface, so the merchant A shows the rights and interests of the merchant B, namely resource information of the merchant B (advertisement materials prepared by the merchant B) for the user a on the first page of the small program of the merchant A. By analogy, when other users come in, the rights and interests of thousands of people can be displayed.

For the introduction of the recommended model of RiskGo, reference is made to the description of the above embodiments, which are not repeated herein.

The access users of the merchants participating in the cooperation of different businesses jump more probably due to the directional delivery of the materials.

The information display method provided by the embodiment of the description can improve the conversion efficiency of the private domain flow and solve the bottleneck of blind investment of the merchant. The ecological liveness of the service object is improved, private area flow is opened through centralized capacity, the users among the merchants are subjected to scene hatching, users who are originally inactive by the merchant A are guided to the merchant B to become active users of the merchant B, namely, the active users are ecological and rich scenes of the service object, and finally the development of ecological services of the service object is assisted.

In addition, the information display method provided by the embodiment of the present specification may also support multi-end linkage operation, for example: RiskGo can give centralized energization to external APP of a merchant through a product, and multi-end cooperation between the merchant and a designated service object and other merchants is achieved when the merchant is in a non-designated service object system. Example (c): the user enters a certain taxi taking APP, a research and development company of the taxi taking APP initiates a consultation request RiskGo to obtain a recommendation result of the current user, RiskGo returns a recommended merchant such as a takeaway meal order, the taxi taking APP can display a resource information page of the takeaway meal order at the moment, and the user can jump back to a small program page of a specified service object and obtain resource information after clicking the resource information.

The information display method provided by the embodiment of the specification has a centralized enabling function, can provide centralized capability for the merchants in the ecological scene through the ecological data, does not cause user characteristics to be shared among the merchants, solves the bottleneck that the merchants do not have the user characteristics, and enables the merchants to cooperate with one another more efficiently and reliably. The method can organically fuse the merchant data and the flow of the ecological scene, and finally enables the whole business to be healthily and steadily developed. The commercial tenant can provide specific user characteristics of the scene according to the actual scene of the commercial tenant, aim at the target crowd of the commercial tenant, and combine the data and the model capacity of the information display server to establish the AI recommendation and the risk capacity of the commercial tenant. The merchant has high freedom degree of selection and low difficulty of selection: through the product arrangement, the commercial tenant can freely select a suitable commercial tenant in the heterogeneous cooperation commercial tenant pool, the whole process is supported by one-stop algorithm capability, and the commercial tenant does not need to make complex market research and selection. Through a centralized energized product, the user can not only operate in the designated service object, but also realize linkage operation in the external environment of the non-designated service object, and finally the user flow returns to the ecology of the designated service object.

In the present specification, each embodiment of the method is described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from other embodiments. Reference is made to the description of the method embodiments in part.

Based on the information display method, one or more embodiments of the present specification further provide an information display server and an information display apparatus. The servers, devices can include systems (including distributed systems), software (applications), modules, components, servers, clients, etc. that employ the methods described in the embodiments of the present specification in conjunction with any necessary hardware for implementation. Based on the same innovative conception, embodiments of the present specification provide one or more embodiments of the apparatus as described in the following embodiments. Since the implementation scheme of the apparatus for solving the problem is similar to that of the method, the specific apparatus implementation in the embodiment of the present specification may refer to the implementation of the foregoing method, and repeated details are not repeated. As used hereinafter, the term "unit" or "module" may implement a combination of software and/or hardware of predetermined functions. Although the means described in the embodiments below are preferably implemented in software, an implementation in hardware, or a combination of software and hardware is also possible and contemplated.

Specifically, fig. 6 is a schematic block structure diagram of an embodiment of an information presentation server provided in this specification, and as shown in fig. 6, the information presentation server provided in this specification may include: a consultation request receiving module 61, an associated object obtaining module 62, a display information recommending module 63, and a display information returning module 64, wherein:

a consultation request receiving module 61, configured to receive a consultation request sent by the service application when receiving the access request; the service application is a service application corresponding to a service object of an access information display server, the access request is a request of a target user for accessing the service application, and the consultation request comprises: a service object identifier corresponding to the service object and a target user identifier corresponding to the target user;

an associated object obtaining module 62, configured to obtain, according to the service object identifier in the consultation request, an associated service object identifier associated with the service object identifier;

the display information recommending module 63 may be configured to determine, according to the target user identifier and the associated service object identifier, target resource information for performing information display on the target user;

the display information returning module 64 may be configured to send the target resource information to an information display terminal corresponding to the target application, so that the information display terminal displays the target resource information.

The information display server provided in the embodiments of the present specification performs unified data management on the accessed service object by using the information display server, and provides a centralized capability for the accessed service object. The method comprises the steps of receiving a consultation request sent by a service application corresponding to a service object, recommending resource information to be displayed for a user accessing the service application according to a service object identifier and a target object identifier in the consultation request, not causing user characteristics sharing among the service objects, and meanwhile, performing targeted analysis on display and recommendation of the resource information to display valuable resource information for a specified user. The problem of resource information blind delivery caused by no user characteristics is solved, and the accuracy and effectiveness of information display are improved.

On the basis of the foregoing embodiments, in some embodiments of the present specification, the server further includes a service object access module, configured to:

before the consultation request is received, receiving interface access requests sent by service objects corresponding to different service applications; wherein the interface access request comprises: the service object identification corresponding to the service object which is requested to be accessed and the associated service object of the service object which is requested to be accessed;

On the basis of the foregoing embodiments, in some embodiments of this specification, the server further includes a skip module, configured to:

the skip module is specifically configured to:

According to the embodiment of the specification, after the user clicks the displayed resource information, linkage information popularization and linkage operation can be achieved outside some service applications, user flow is guided to the specified service applications, targeted information popularization and guidance are achieved, and effectiveness of information display is improved.

Fig. 7 is a schematic block structure diagram of an embodiment of an information display apparatus provided in this specification, and as shown in fig. 7, the information display apparatus provided in this specification may be understood as an information display terminal in the foregoing embodiment, and may be a client or a server, and the apparatus may include: a consultation request sending module 71, a display information receiving module 72 and an information display module 73, wherein:

the consultation request sending module 71 may be configured to send a consultation request to an accessed information display server when receiving an access request sent by a target user, so that the information display server performs information display recommendation on the target user; wherein, the consultation request includes: service object identification and target user identification corresponding to the target user;

a display information receiving module 72, configured to receive target resource information for performing information display on the target user, where the target resource information is determined by the information display server according to the service object identifier and the target user identifier;

the information presentation module 73 may be configured to present the target resource information in an interface.

In the embodiment of the specification, the information display server is used for performing unified data management on the accessed service object, and providing centralized capability for the accessed service object. The method comprises the steps of receiving a consultation request sent by a service application corresponding to a service object, recommending resource information to be displayed for a user accessing the service application according to a service object identifier and a target object identifier in the consultation request, wherein the service objects cannot cause sharing of user characteristics, meanwhile, targeted analysis can be carried out on display and recommendation of the resource information, and valuable resource information can be displayed for a specified user. The problem of resource information blind delivery caused by no user characteristics is solved, and the accuracy and effectiveness of information display are improved.

On the basis of the foregoing embodiments, in some embodiments of the present specification, the apparatus further includes an access module, configured to:

On the basis of the foregoing embodiments, in some embodiments of the present specification, the apparatus further includes an interface skip module, configured to:

the interface skip module is further configured to:

It should be noted that the above-mentioned server and apparatus may also include other embodiments according to the description of the corresponding method embodiment. The specific implementation manner may refer to the description of the above corresponding method embodiment, and is not described in detail here.

An embodiment of the present specification further provides an information display system, fig. 8 is a schematic structural diagram of the information display system in an embodiment of the present specification, and as shown in fig. 8, the information display system in the embodiment of the present specification may include an information display server and a plurality of information display devices. Wherein, the information display device is a terminal corresponding to a service object accessed to the information display server, and one information display device may correspond to a plurality of service objects, such as: a plurality of APPs or applets may be installed in a terminal, wherein service objects of the plurality of APPs and applets are accessed to the information display server, and correspondingly, different service objects can also correspond to the same information display device. The service objects a … n, c … m, and o … k in fig. 8 represent the numbers of the service objects corresponding to different information presentation apparatuses, and have no sequential meaning.

The information presentation server includes: at least one processor and a memory for storing processor-executable instructions, where the processor executes the instructions to implement the information presentation method at the information presentation server side in the above embodiments, for example:

The information presentation device includes: at least one processor and a memory for storing processor-executable instructions, wherein the processor, when executing the instructions, implements the information presentation method at the information presentation apparatus side in the above embodiments, such as:

when an access request sent by a target user is received, a consultation request is sent to an accessed information display server, so that the information display server carries out information display recommendation on the target user; wherein, the consultation request includes: service object identification and target user identification corresponding to the target user;

and displaying the target resource information in an interface.

It should be noted that the system described above may also include other implementations according to the description of the method embodiment. The specific implementation manner may refer to the description of the above corresponding method embodiment, and is not described in detail here.

The information display server and the information display device provided by the specification can also be applied to various data analysis processing systems. The system or server or terminal or processing device may be a single server, or may include a cluster of servers, a system (including a distributed system), software (applications), actual operating devices, logical gate devices, quantum computers, etc. that use one or more of the methods described herein or one or more embodiments of the system or server or terminal or processing device in conjunction with necessary end devices implementing hardware. The system for checking for discrepancies may comprise at least one processor and a memory storing computer-executable instructions that, when executed by the processor, perform the steps of the method of any one or more of the embodiments described above.

The method embodiments provided by the embodiments of the present specification can be executed in a mobile terminal, a computer terminal, a server or a similar computing device. Taking an example of the computer terminal running on the computer terminal, fig. 9 is a hardware structure block diagram of an information presentation computer terminal in an embodiment of the present specification, where the computer terminal may be an information presentation server or an information presentation device in the above embodiment. As shown in fig. 9, the computer terminal 10 may include one or more (only one shown) processors 100 (the processors 100 may include, but are not limited to, a processing device such as a microprocessor MCU or a programmable logic device FPGA, etc.), a memory 200 for storing data, and a transmission module 300 for communication functions. It will be understood by those skilled in the art that the structure shown in fig. 9 is merely an illustration and is not intended to limit the structure of the electronic device. For example, the computer terminal 10 may also include more or fewer components than shown in FIG. 9, may also include other processing hardware, such as databases or multi-level caches, GPUs, or have a different configuration than shown in FIG. 9, for example.

The memory 200 may be used to store software programs and modules of application software, such as program instructions/modules corresponding to the information presentation method in the embodiments of the present specification, and the processor 100 executes various functional applications and resource data updates by executing the software programs and modules stored in the memory 200. Memory 200 may include high speed random access memory and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some examples, memory 200 may further include memory located remotely from processor 100, which may be connected to a computer terminal through a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.

The transmission module 300 is used to receive or transmit data via a network. Specific examples of the network described above may include a wireless network provided by a communication provider of the computer terminal. In one example, the transmission module 300 includes a Network adapter (NIC) that can be connected to other Network devices through a base station so as to communicate with the internet. In one example, the transmission module 300 may be a Radio Frequency (RF) module, which is used for communicating with the internet in a wireless manner.

The foregoing description has been directed to specific embodiments of this disclosure. Other embodiments are within the scope of the following claims. In some cases, the actions or steps recited in the claims may be performed in a different order than in the embodiments and still achieve desirable results. In addition, the processes depicted in the accompanying figures do not necessarily require the particular order shown, or sequential order, to achieve desirable results. In some embodiments, multitasking and parallel processing may also be possible or may be advantageous.

The method or apparatus provided in this specification and described in the foregoing embodiments may implement service logic through a computer program and record the service logic on a storage medium, where the storage medium may be read and executed by a computer, and implement the effects of the solutions described in the embodiments of this specification, such as:

Or the like, or, alternatively,

and displaying the target resource information in an interface.

The storage medium may include a physical device for storing information, and typically, the information is digitized and then stored using an electrical, magnetic, or optical media. The storage medium may include: devices that store information using electrical energy, such as various types of memory, e.g., RAM, ROM, etc.; devices that store information using magnetic energy such as hard disks, floppy disks, tapes, core memories, bubble memories, and usb disks; devices that store information optically, such as CDs or DVDs. Of course, there are other ways of storing media that can be read, such as quantum memory, graphene memory, and so forth.

The information display method or apparatus provided in the embodiment of the present specification may be implemented by a processor executing corresponding program instructions in a computer, for example, implemented by using a c + + language of a windows operating system on a PC side, implemented by a linux system, or implemented by using android and iOS system programming languages on an intelligent terminal, implemented by using processing logic of a quantum computer, and the like.

It should be noted that descriptions of the apparatus, the computer storage medium, and the system described above according to the related method embodiments may also include other embodiments, and specific implementations may refer to descriptions of corresponding method embodiments, which are not described in detail herein.

All the embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments may be referred to each other, and each embodiment is described with emphasis on the differences from other embodiments. In particular, for the hardware + program class embodiment, since it is substantially similar to the method embodiment, the description is simple, and the relevant points can be referred to only the partial description of the method embodiment.

The embodiments of the present description are not limited to what must be consistent with industry communications standards, standard computer resource data updating and data storage rules, or what is described in one or more embodiments of the present description. The same, equivalent or similar, or other predictable implementations of the embodiments described above may be achieved by certain industry standards or by slightly modified implementations based on implementations described using custom approaches or embodiments. The embodiments using the modified or transformed data acquisition, storage, judgment, processing and the like can still fall within the scope of the alternative embodiments of the embodiments in this specification.

In the 90 s of the 20 th century, improvements in a technology could clearly distinguish between improvements in hardware (e.g., improvements in circuit structures such as diodes, transistors, switches, etc.) and improvements in software (improvements in process flow). However, as technology advances, many of today's process flow improvements have been seen as direct improvements in hardware circuit architecture. Designers almost always obtain the corresponding hardware circuit structure by programming an improved method flow into the hardware circuit. Thus, it cannot be said that an improvement of the process flow cannot be realized with hardware physical modules. For example, a Programmable Logic Device (PLD), such as a Field Programmable Gate Array (FPGA), is an integrated circuit whose Logic functions are determined by programming the Device by a user. A digital system is "integrated" on a PLD by the designer's own programming without requiring the chip manufacturer to design and fabricate application-specific integrated circuit chips. Furthermore, nowadays, instead of manually manufacturing an Integrated Circuit chip, such Programming is often implemented by "logic compiler" software, which is similar to a software compiler used in program development and writing, but the original code before compiling is also written by a specific Programming Language, which is called Hardware Description Language (HDL), and HDL is not only one kind, but many kinds, such as abel (advanced Expression Language), ahdl (alternate Hardware Description Language), traffic, CUPL (computer universal Programming Language), HDCal (jhddl (Hardware Description Language), Lava, Lola, HDL, PALASM, rhyd (Hardware Description Language), and vhjh-Language, which are currently used in most popular applications. It will also be apparent to those skilled in the art that hardware circuitry for implementing the logical method flows can be readily obtained by a mere need to program the method flows with some of the hardware description languages described above and into an integrated circuit.

The controller may be implemented in any suitable manner, for example, the controller may take the form of, for example, a microprocessor or processor and a computer-readable medium storing computer-readable program code (e.g., software or firmware) executable by the (micro) processor, logic gates, switches, an Application Specific Integrated Circuit (ASIC), a programmable logic controller, and an embedded microcontroller, examples of which include, but are not limited to, the following microcontrollers: ARC 625D, Atmel AT91SAM, Microchip PIC18F26K20, and Silicone Labs C8051F320, the memory controller may also be implemented as part of the control logic for the memory. Those skilled in the art will also appreciate that, in addition to implementing the controller as pure computer readable program code, the same functionality can be implemented by logically programming method steps such that the controller is in the form of logic gates, switches, application specific integrated circuits, programmable logic controllers, embedded microcontrollers and the like. Such a controller may thus be considered a hardware component, and the means included therein for performing the various functions may also be considered as a structure within the hardware component. Or even means for performing the functions may be regarded as being both a software module for performing the method and a structure within a hardware component.

The systems, devices, modules or units illustrated in the above embodiments may be implemented by a computer chip or an entity, or by a product with certain functions. One typical implementation device is a computer. In particular, the computer may be, for example, a personal computer, a laptop computer, a vehicle human interaction device, a cellular telephone, a camera phone, a smart phone, a personal digital assistant, a media player, a navigation device, an email device, a game console, a tablet computer, a wearable device, or a combination of any of these devices.

Although one or more embodiments of the present description provide method operational steps as described in the embodiments or flowcharts, more or fewer operational steps may be included based on conventional or non-inventive approaches. The order of steps recited in the embodiments is merely one manner of performing the steps in a multitude of orders and does not represent the only order of execution. When the device or the end product in practice executes, it can execute sequentially or in parallel according to the method shown in the embodiment or the figures (for example, in the environment of parallel processors or multi-thread processing, even in the environment of distributed resource data update). The terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, the presence of additional identical or equivalent elements in a process, method, article, or apparatus that comprises the recited elements is not excluded. The terms first, second, etc. are used to denote names, but not to denote any particular order.

For convenience of description, the above devices are described as being divided into various modules by function, respectively. It is to be understood that, when one or more of the present descriptions are implemented, the functions of the respective modules may be implemented in one or more of software and/or hardware, or a module implementing the same function may be implemented by a combination of a plurality of sub-modules or sub-units, or the like. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one logical functional division, and in actual implementation, there may be other divisions, for example, a plurality of units or components may be combined or may be integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.

The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable resource data updating apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable resource data updating apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable resource data update apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be loaded onto a computer or other programmable resource data update apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.

The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.

Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Disks (DVD) or other optical storage, magnetic cassettes, magnetic tape storage, graphene storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.

One skilled in the art will appreciate that one or more embodiments of the present description may be provided as a method, system, or computer program product. Accordingly, one or more embodiments of the present description may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, one or more embodiments of the present description may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.

One or more embodiments of the present description may be described in the general context of computer-executable instructions, such as program modules, being executed by a computer. Generally, program modules include routines, programs, objects, components, data structures, etc. that perform particular tasks or implement particular abstract data types. One or more embodiments of the present specification can also be practiced in distributed computing environments where tasks are performed by remote processing devices that are linked through a communications network. In a distributed computing environment, program modules may be located in both local and remote computer storage media including memory storage devices.

All the embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments may be referred to each other, and each embodiment is described with emphasis on the differences from other embodiments. In particular, for system embodiments, since they are substantially similar to method embodiments, the description is relatively simple, and the relevant points can be referred to only part of the description of the method embodiments. In the description of the specification, reference to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., means that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the specification. In this specification, the schematic representations of the terms used above are not necessarily intended to refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples. Furthermore, various embodiments or examples and features of different embodiments or examples described in this specification can be combined and combined by one skilled in the art without contradiction.

The above description is only an example of one or more embodiments of the present disclosure, and is not intended to limit the one or more embodiments of the present disclosure. Various modifications and alterations to one or more embodiments described herein will be apparent to those skilled in the art. Any modification, equivalent replacement, improvement or the like made within the spirit and principle of the present specification should be included in the scope of the claims.

Claims

1. An information display method, comprising:

determining target resource information for displaying information of the target user according to the target user identification and the associated service object identification, wherein the target resource information is resource information of a target associated service object;

and sending the target resource information to an information display terminal corresponding to a target application so that the information display terminal displays the target resource information.

2. The method of claim 1, further comprising:

3. The method of claim 2, further comprising:

receiving resource information uploaded by the accessed service object, and associating the resource information with the service object identifier corresponding to the service object.

4. The method of claim 1, wherein the determining target resource information for information presentation of the target user according to the target user identifier and the associated service object identifier comprises:

determining a target associated service object corresponding to a target user corresponding to the target user identification by using a recommendation model in the information display server according to the target user identification and the associated service object identification; the recommendation model is used for calculating the association relation between the user and the service object;

5. The method of claim 1, further comprising:

after a consultation request sent by a service application is received, carrying out risk identification on a target user corresponding to a target user identifier in the consultation request;

6. The method of claim 1, further comprising:

7. The method of claim 6, wherein the target resource information corresponds to a plurality of service applications of the service object;

the method further comprises the following steps:

when the target resource information clicked by the user is received, the interface of the information display terminal is controlled to jump to the designated service application of the service object corresponding to the target resource information clicked by the target user in a priority mode, and the designated service application is embedded into the service application of the designated service object.

8. An information display method, comprising:

receiving target resource information which is determined by the information display server according to the service object identification and the target user identification and used for displaying the information of the target user, wherein the target resource information is resource information of a target associated service object;

and displaying the target resource information in an interface.

9. The method of claim 8, further comprising:

10. The method of claim 9, the method further comprising:

11. The method of claim 8, further comprising:

12. The method of claim 11, wherein the target resource information corresponds to a plurality of service applications of the service object;

the method further comprises the following steps:

and when the target resource information clicked by the user is received, preferentially jumping to the specified service application of the service object corresponding to the target resource information clicked by the target user, wherein the specified service application is embedded in the service application of the specified service object.

13. An information presentation server, comprising:

the correlation object acquisition module is used for acquiring a correlation service object identifier correlated with the service object identifier according to the service object identifier in the consultation request;

the display information recommendation module is used for determining target resource information for performing information display on the target user according to the target user identification and the associated service object identification, wherein the target resource information is resource information of a target associated service object;

and the display information returning module is used for sending the target resource information to an information display terminal corresponding to the target application so as to enable the information display terminal to display the target resource information.

14. The server of claim 13, the server further comprising a service object access module to:

before receiving the consultation request, receiving interface access requests sent by service objects corresponding to different service applications; wherein the interface access request comprises: the service object identification corresponding to the service object which is requested to be accessed and the associated service object of the service object which is requested to be accessed;

15. The server of claim 13, the server further comprising a jump module to:

16. The server according to claim 15, wherein the target resource information corresponds to a plurality of service applications of the service object;

the skip module is specifically configured to:

17. An information presentation device comprising:

the display information receiving module is used for receiving target resource information which is determined by the information display server according to the service object identification and the target user identification and used for displaying the information of the target user, wherein the target resource information is resource information of a target associated service object;

18. The apparatus of claim 17, the apparatus further comprising an access module to:

19. The apparatus of claim 17, the apparatus further comprising an interface jump module to:

20. The apparatus of claim 19, wherein the target resource information corresponds to a plurality of service applications of the service object;

the interface skip module is further configured to:

21. An information presentation system comprising: the system comprises an information display server and a plurality of information display devices, wherein the information display devices are terminals corresponding to service objects accessed to the information display server;

the information presentation server includes: at least one processor and a memory for storing processor-executable instructions, the instructions when executed by the processor implementing the method of any one of claims 1-7;

the information presentation device includes: at least one processor and a memory for storing processor-executable instructions, the instructions when executed by the processor implementing the method of any one of claims 8-12.