CN110796462A - Method and device for guiding flow - Google Patents
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Abstract
The invention discloses a method and a device for guiding flow, and relates to the technical field of computers. One embodiment of the method comprises: acquiring a current access page, and analyzing source information of the current access page according to data characteristic information of the page; determining target operation matched with the source information based on a preset matching technology and according to the source information; and verifying the guiding mode according to the source information, and executing target operation according to a verification result. According to the method and the device, the target operation of the user can be analyzed through the source information of the current access page, and then the target operation is executed in a guiding mode, so that the operation convenience of the user is enhanced, and the user experience is improved.
Description
Technical Field
The invention relates to the technical field of computers, in particular to a method and a device for guiding flow.
Background
In the internet environment, a user can open other functional web pages or application programs (APP, which refers to a software program capable of executing a certain function) through any channel such as advertisement links, searches, fixed icons, address bar input uniform resource locators, and other user promotion. However, different product lines (such as a computer website, a mobile phone web page, a shopping application, a reading application, a chat application, etc.) have different user browsing characteristics, and different users have different purposes of accessing the website, so how to guide the user to the target page of the user, that is, how to guide the traffic of the user, is a hot spot worthy of research.
The prior art method of directing traffic includes: the method comprises the steps of opening a page by downloading a floating layer display (square, circular or button-shaped display icons placed inside a webpage and used for inducing a user to click to open the page), calling up an APP through a programming language scheme (when the APP is installed, a data protocol capable of being analyzed by the APP is registered in a system, so that when the APP capable of being analyzed by the APP is searched by an operating system, the APP with the protocol registered is called up), calling up the APP by using a universal link (namely, a method for calling up the APP provided by the operating system), and guiding the APP to a browser by using an http scheme technology.
In the process of implementing the invention, the inventor finds that at least the following problems exist in the prior art: firstly, during guiding, the source information of a user is not taken as the characteristic of the user, and the source information is not utilized to carry out omnibearing multi-system effective connection; and secondly, no configured means is used for carrying out associated recommendation on the source information and the user guidance scheme.
Disclosure of Invention
In view of this, embodiments of the present invention provide a method and an apparatus for traffic guidance, which can enhance the convenience of operation of a user and improve user experience.
To achieve the above object, according to an aspect of an embodiment of the present invention, a method of traffic steering is provided.
The method for guiding the flow comprises the following steps: acquiring a current access page, and analyzing source information of the current access page according to data characteristic information of the page; determining target operation matched with the source information based on a preset matching technology and according to the source information; and verifying the guiding mode according to the source information, and executing the target operation according to a verification result.
Optionally, the source information includes: advertising channels, natural clicks, searches, user recommendations, and promotional offers.
Optionally, after analyzing the source information of the currently accessed page, the method further includes: and binding the source information and the unique identification of the user, and storing the bound source information to a source storage system.
Optionally, determining, based on a preset matching technique and according to the source information, a target operation matched with the source information, including: training a guide configuration model by taking historical source information as input of the guide configuration model and taking target operation matched with the historical source information as output of the guide configuration model; and inputting the source information into the trained guide configuration model, thereby outputting a target operation matched with the source information.
Optionally, verifying the guidance mode according to the source information, and executing the target operation according to a verification result, including: judging whether to call the guide mode or not according to the source information; if so, inserting a guide code in the current access page by using the guide mode, accessing a guided website according to the guide code, and executing the target operation on the guided website; if not, accessing the unguided website and executing the target operation on the unguided website.
To achieve the above object, according to still another aspect of an embodiment of the present invention, there is provided a device for traffic guidance.
The device for guiding the flow, provided by the embodiment of the invention, comprises: the analysis module is used for acquiring a current access page and analyzing source information of the current access page according to data characteristic information of the page; the determining module is used for determining target operation matched with the source information based on a preset matching technology and according to the source information; and the execution module is used for verifying the guiding mode according to the source information and executing the target operation according to a verification result.
Optionally, the source information includes: advertising channels, natural clicks, searches, user recommendations, and promotional offers.
Optionally, the analysis module is further configured to: and binding the source information and the unique identification of the user, and storing the bound source information to a source storage system.
Optionally, the determining module is further configured to: training a guide configuration model by taking historical source information as input of the guide configuration model and taking target operation matched with the historical source information as output of the guide configuration model; and inputting the source information into the trained guide configuration model, thereby outputting a target operation matched with the source information.
Optionally, the execution module is further configured to: judging whether to call the guide mode or not according to the source information; if so, inserting a guide code in the current access page by using the guide mode, accessing a guided website according to the guide code, and executing the target operation on the guided website; if not, accessing the unguided website and executing the target operation on the unguided website.
To achieve the above object, according to still another aspect of embodiments of the present invention, there is provided an electronic apparatus.
An electronic device of an embodiment of the present invention includes: one or more processors; the storage device is used for storing one or more programs, and when the one or more programs are executed by one or more processors, the one or more processors implement the method for traffic steering of the embodiment of the invention.
To achieve the above object, according to still another aspect of an embodiment of the present invention, there is provided a computer-readable medium.
A computer-readable medium of an embodiment of the present invention has a computer program stored thereon, and when the program is executed by a processor, the program implements a method of traffic steering of an embodiment of the present invention.
One embodiment of the above invention has the following advantages or benefits: target operation of a user can be analyzed through source information of a current access page, and then the target operation is executed in a guiding mode, so that the operation convenience of the user can be enhanced, and the user experience is improved; the source information in the embodiment of the invention can comprise advertisement channels, natural clicks, searches, user recommendations and popularization of a promoter, so that the effect of subdividing the source information in the future is achieved, and the accuracy of flow guidance can be improved; after the source information of the current access page is acquired, the source information is bound with the user and stored, so that the source information can be acquired at any time when the user accesses the system, and the traffic guiding speed is accelerated; in the embodiment of the invention, the guide configuration model is trained by means of real historical data, and then the trained guide configuration model is used for determining the target operation, so that the practicability of the technical scheme can be improved; in the embodiment of the invention, whether the guiding mode is called is judged based on the source information, so that the guiding mode can be specifically analyzed according to the actual situation, and the user experience is further improved.
Further effects of the above-mentioned non-conventional alternatives will be described below in connection with the embodiments.
Drawings
The drawings are included to provide a better understanding of the invention and are not to be construed as unduly limiting the invention. Wherein:
FIG. 1 is a schematic diagram of the main steps of a method of traffic steering according to an embodiment of the present invention;
FIG. 2 is a schematic diagram of a system architecture implementing the traffic steering method of the present invention;
fig. 3 is a schematic diagram of a main flow of a method of traffic steering according to a referential embodiment of the present invention;
FIG. 4 is a schematic diagram of the main modules of a flow-directing apparatus according to an embodiment of the present invention;
FIG. 5 is an exemplary system architecture diagram in which embodiments of the present invention may be employed;
fig. 6 is a schematic block diagram of a computer system suitable for use in implementing a terminal device or server of an embodiment of the invention.
Detailed Description
Exemplary embodiments of the present invention are described below with reference to the accompanying drawings, in which various details of embodiments of the invention are included to assist understanding, and which are to be considered as merely exemplary. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the invention. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.
Fig. 1 is a schematic diagram of the main steps of a method of traffic steering according to an embodiment of the invention. As an embodiment of the present invention, as shown in fig. 1, the main steps of the method for traffic guidance of the embodiment of the present invention may include:
step S101: and acquiring the current access page, and analyzing the source information of the current access page according to the data characteristic information of the page. If the user clicks to view the webpage content, the current access page refers to the website webpage currently accessed by the user; if the user is using the APP, the current access page refers to the page of the APP. The data characteristic information may include: a User Agent (i.e., a User Agent, UA for short), a special string header, so that a server can identify information such as an operating system and version, a processor type, a browser type and version, a browser rendering engine, a browser language, a browser plug-in, etc. used by a User), an http pointer (i.e., a part of a http communication header of a network protocol, and when the browser sends a request to the server, the browser is generally provided with the pointer to tell the server from which page the server is linked, and the server can obtain some information for processing based on the page), a URL (i.e., a uniform resource locator, which is a concise representation of a location and an access method of a resource available from the internet, and is an address of a standard resource on the internet, each file on the internet has a unique URL, and information contained in the URL indicates a location of the file and how the browser should process the file), Cookie (a text segment which is stored in a browser end of a user and carried by default when sending an http request, and can be used for user authentication, server verification and the like and can be processed through text data).
In step S101, the current access page is analyzed by using the data characteristic information of the page, so as to obtain the source information of the current access page. The users who operate the websites and the APP enter the websites and the APP in different modes such as clicking advertisement links, inputting URLs through browsers, pushing messages by the system and the like, and all data entering the information system such as advertiser information, operating system and browser scenes, entering modes and the like accessed by the users are collectively called source information. Therefore, in this embodiment of the present invention, the source information may include: advertising channels, natural clicks, searches, user recommendations, and promotional offers.
As another embodiment of the present invention, after analyzing the source information of the currently accessed page in step S101, the method for traffic steering may further include: and binding the source information and the unique identifier of the user, and storing the bound source information to a source storage system. The unique identifier of the user may be a login user name of the user, a unique identifier of a device used by the user, a network address used by the user, or other unique identifiers, which is not limited in the present invention. In the invention, after the current access page is analyzed and the source information is obtained, the source information is bound with the user and is stored in the source storage system, so that the purpose of checking the source information in the source storage system at any time is facilitated when the user logs in the system. Of course, the present invention may also recalculate the source information of the accessed page every time the source information is accessed without storing the source information.
Step S102: and determining target operation matched with the source information based on a preset matching technology and according to the source information. After the source information is acquired in step S101, a target operation matched with the source information is obtained by using a preset matching technique in this step. The target operation refers to a purpose of a user, and may include but is not limited to: opening different APPs, downloading APPs or opening different functional webpages in the browser.
As yet another embodiment of the present invention, the predetermined matching technique is to use a trained bootstrap configuration model. Therefore, the step S102, based on the preset matching technique and according to the source information, determining the target operation matched with the source information may include: firstly, taking historical source information as input of a guide configuration model, taking target operation matched with the historical source information as output of the guide configuration model, and training the guide configuration model; then, the source information is input into the trained guide configuration model, so that the target operation matched with the source information can be obtained. In the invention, the historical source information of the user is utilized to analyze the operation information of the user, wherein the operation information refers to any operation information of the user, such as browsing commodities, paying attention to the commodities, adding in a shopping cart, submitting an order, opening an APP through a webpage floating layer and the like. In the invention, the trained guide configuration model can be stored in the guide data statistical system, so that the guide data statistical system can be directly utilized to analyze the source information of the user to obtain the target operation of the user.
Step S103: and verifying the guiding mode according to the source information, and executing target operation according to a verification result. Wherein, the guiding mode can include: downloading a floating layer display, automatically or actively calling in a schema mode, and calling in a univeralinks mode.
As another embodiment of the present invention, the step S103 of verifying the guidance mode according to the source information and performing the target operation according to the verification result may include: and judging whether a guide mode is called or not according to the source information, if so, inserting a guide code into the current access page by using the guide mode, accessing a guided website according to the guide code, and executing target operation on the guided website, and if not, accessing a non-guided website and executing target operation on the non-guided website. The source information of the present invention includes whether the guidance mode can be called, so that when the target operation is executed, whether the guidance mode is called needs to be determined according to the source information. For example, when a user browses a mobile phone by using a browser, the user is determined to buy the mobile phone through analysis, whether the user can directly jump to a shopping APP from a current browser page or not is judged, that is, whether a guiding mode can be called or not is judged, a target operation is executed, if the user can directly jump to the shopping APP from the current browser page, one guiding mode is selected to guide the user to the shopping APP, then the mobile phone is bought on the shopping APP, and if the user cannot directly jump to the shopping APP from the current browser page, the user directly buys the mobile phone through the current browser.
Fig. 2 is a schematic diagram of a system architecture implementing the traffic steering method of the present invention. As shown in fig. 2, a system architecture for implementing the traffic steering method of the present invention may include: the system comprises a source analysis system, a source storage system, a guide configuration system, a guide data statistics system and a flow guide system. The source analysis system is used for analyzing the current access page to acquire source information of the current access page; the source storage system is used for storing the source information of the current access page and the binding relationship between the source information and the unique identifier of the user; the guide configuration system is used for calculating the target operation of the user according to the source information; the guide data statistical system is used for storing the operation information of the user; the flow guiding system is used for guiding the user and ensuring that the user executes the target operation by adopting the fastest access path.
Fig. 3 is a schematic diagram of a main flow of a method of traffic steering according to a referential embodiment of the present invention. As shown in fig. 3, the main flow of the traffic guiding method of the present invention may include:
step S301: acquiring a current access page, and analyzing source information of the current access page according to data characteristic information of the page, wherein the source information may include: advertising channels, natural clicks, searches, user recommendations, and promotional offers;
step S302: binding the source information and the unique identifier of the user, and storing the binding relationship and the source information into a source storage system;
step S303: training a guide configuration model by using historical data in a guide data statistical system, wherein the input of the guide configuration model is source information, and the output of the guide configuration model is target operation matched with the source information;
step S304: inputting the source information into a trained guide configuration model, and determining target operation matched with the source information;
step S305: judging whether to call a guiding mode or not according to the source information, if so, executing a step S306, otherwise, executing a step S308;
step S306: inserting a guide code in a current access page by using a guide mode;
step S307: accessing a guided website according to the guide code, and executing target operation on the guided website;
step S308: and accessing the non-guided website and executing the target operation on the non-guided website.
It is worth noting that the operation information of the user in the above steps is also stored in the guide data statistical system, so that the historical data can be enriched, the precision of the training model is enhanced, and the accuracy of the user target operation is improved. In addition, in the present invention, after the source information is acquired in step S301, step S305 may be executed to determine whether to invoke the guidance mode according to the source information of the user, determine the target operation of the user by using the source information, and finally execute the target operation according to the determination result of the guidance mode.
According to the technical scheme of the traffic guidance, the target operation of the user can be analyzed through the source information of the current access page, and then the target operation is executed in a guidance mode, so that the operation convenience of the user can be enhanced, and the user experience is improved; the source information in the embodiment of the invention can comprise advertisement channels, natural clicks, searches, user recommendations and popularization of a promoter, so that the effect of subdividing the source information in the future is achieved, and the accuracy of flow guidance can be improved; after the source information of the current access page is acquired, the source information is bound with the user and stored, so that the source information can be acquired at any time when the user accesses the system, and the traffic guiding speed is accelerated; in the embodiment of the invention, the guide configuration model is trained by means of real historical data, and then the trained guide configuration model is used for determining the target operation, so that the practicability of the technical scheme can be improved; in the embodiment of the invention, whether the guiding mode is called is judged based on the source information, so that the guiding mode can be specifically analyzed according to the actual situation, and the user experience is further improved.
FIG. 4 is a schematic diagram of the main modules of a flow-directing apparatus according to an embodiment of the present invention. As shown in fig. 4, the apparatus 400 for guiding flow according to the embodiment of the present invention mainly includes the following modules: an analysis module 401, a determination module 402 and an execution module 403.
The analysis module 401 may be configured to obtain a current access page, and analyze source information of the current access page according to data feature information of the page. The determining module 402 is configured to determine a target operation matching with the source information based on a preset matching technique and according to the source information. The execution module 403 may be configured to verify the boot mode according to the source information, and execute the target operation according to a verification result.
In this embodiment of the present invention, the source information may include: advertising channels, natural clicks, searches, user recommendations, and promotional offers.
In this embodiment of the present invention, the analysis module 401 may further be configured to: and binding the source information and the unique identifier of the user, and storing the bound source information to a source storage system.
In this embodiment of the present invention, the determining module 402 may further be configured to: training a guide configuration model by taking historical source information as input of the guide configuration model and taking target operation matched with the historical source information as output of the guide configuration model; and inputting the source information into the trained guide configuration model, and outputting the target operation matched with the source information.
In this embodiment of the present invention, the executing module 403 may further be configured to: judging whether to call a guiding mode or not according to the source information; if so, inserting a guide code in the current access page by using a guide mode, accessing a guided website according to the guide code, and executing target operation on the guided website; if not, accessing the non-guided website and executing the target operation on the non-guided website.
From the above description, it can be seen that the target operation of the user can be analyzed through the source information of the current access page, and then the target operation is executed in a guiding manner, so that the operation convenience of the user can be enhanced, and the user experience can be improved; the source information in the embodiment of the invention can comprise advertisement channels, natural clicks, searches, user recommendations and popularization of a promoter, so that the effect of subdividing the source information in the future is achieved, and the accuracy of flow guidance can be improved; after the source information of the current access page is acquired, the source information is bound with the user and stored, so that the source information can be acquired at any time when the user accesses the system, and the traffic guiding speed is accelerated; in the embodiment of the invention, the guide configuration model is trained by means of real historical data, and then the trained guide configuration model is used for determining the target operation, so that the practicability of the technical scheme can be improved; in the embodiment of the invention, whether the guiding mode is called is judged based on the source information, so that the guiding mode can be specifically analyzed according to the actual situation, and the user experience is further improved.
Fig. 5 illustrates an exemplary system architecture 500 of a traffic steering method or traffic steering apparatus to which embodiments of the present invention may be applied.
As shown in fig. 5, the system architecture 500 may include terminal devices 501, 502, 503, a network 504, and a server 505. The network 504 serves to provide a medium for communication links between the terminal devices 501, 502, 503 and the server 505. Network 504 may include various connection types, such as wired, wireless communication links, or fiber optic cables, to name a few.
The user may use the terminal devices 501, 502, 503 to interact with a server 505 over a network 504 to receive or send messages or the like. The terminal devices 501, 502, 503 may have installed thereon various communication client applications, such as shopping-like applications, web browser applications, search-like applications, instant messaging tools, mailbox clients, social platform software, etc. (by way of example only).
The terminal devices 501, 502, 503 may be various electronic devices having a display screen and supporting web browsing, including but not limited to smart phones, tablet computers, laptop portable computers, desktop computers, and the like.
The server 505 may be a server providing various services, such as a background management server (for example only) providing support for shopping websites browsed by users using the terminal devices 501, 502, 503. The backend management server may analyze and perform other processing on the received data such as the product information query request, and feed back a processing result (for example, target push information, product information — just an example) to the terminal device.
It should be noted that the method for traffic steering provided by the embodiment of the present invention is generally executed by the server 505, and accordingly, the apparatus for traffic steering is generally disposed in the server 505.
It should be understood that the number of terminal devices, networks, and servers in fig. 5 is merely illustrative. There may be any number of terminal devices, networks, and servers, as desired for implementation.
Referring now to FIG. 6, a block diagram of a computer system 600 suitable for use with a terminal device implementing an embodiment of the invention is shown. The terminal device shown in fig. 6 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present invention.
As shown in fig. 6, the computer system 600 includes a Central Processing Unit (CPU)601 that can perform various appropriate actions and processes according to a program stored in a Read Only Memory (ROM)602 or a program loaded from a storage section 608 into a Random Access Memory (RAM) 603. In the RAM 603, various programs and data necessary for the operation of the system 600 are also stored. The CPU 601, ROM 602, and RAM 603 are connected to each other via a bus 604. An input/output (I/O) interface 605 is also connected to bus 604.
The following components are connected to the I/O interface 605: an input portion 606 including a keyboard, a mouse, and the like; an output portion 607 including a display such as a Cathode Ray Tube (CRT), a Liquid Crystal Display (LCD), and the like, and a speaker; a storage section 608 including a hard disk and the like; and a communication section 609 including a network interface card such as a LAN card, a modem, or the like. The communication section 609 performs communication processing via a network such as the internet. The driver 610 is also connected to the I/O interface 605 as needed. A removable medium 611 such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like is mounted on the drive 610 as necessary, so that a computer program read out therefrom is mounted in the storage section 608 as necessary.
In particular, according to the embodiments of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network through the communication section 609, and/or installed from the removable medium 611. The computer program performs the above-described functions defined in the system of the present invention when executed by the Central Processing Unit (CPU) 601.
It should be noted that the computer readable medium shown in the present invention can be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present invention, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In the present invention, however, a computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wire, fiber optic cable, RF, etc., or any suitable combination of the foregoing.
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present invention. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams or flowchart illustration, and combinations of blocks in the block diagrams or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The modules described in the embodiments of the present invention may be implemented by software or hardware. The described modules may also be provided in a processor, which may be described as: a processor includes an analysis module, a determination module, and an execution module. The names of the modules do not form a limitation on the modules themselves in some cases, for example, the analysis module may also be described as a "module that acquires a currently visited page and analyzes source information of the currently visited page according to data feature information of the page".
As another aspect, the present invention also provides a computer-readable medium that may be contained in the apparatus described in the above embodiments; or may be separate and not incorporated into the device. The computer readable medium carries one or more programs which, when executed by a device, cause the device to comprise: acquiring a current access page, and analyzing source information of the current access page according to data characteristic information of the page; determining target operation matched with the source information based on a preset matching technology and according to the source information; and verifying the guiding mode according to the source information, and executing target operation according to a verification result.
According to the technical scheme of the embodiment of the invention, the target operation of the user can be analyzed through the source information of the current access page, and then the target operation is executed in a guiding mode, so that the operation convenience of the user can be enhanced, and the user experience is improved; the source information in the embodiment of the invention can comprise advertisement channels, natural clicks, searches, user recommendations and popularization of a promoter, so that the effect of subdividing the source information in the future is achieved, and the accuracy of flow guidance can be improved; after the source information of the current access page is acquired, the source information is bound with the user and stored, so that the source information can be acquired at any time when the user accesses the system, and the traffic guiding speed is accelerated; in the embodiment of the invention, the guide configuration model is trained by means of real historical data, and then the trained guide configuration model is used for determining the target operation, so that the practicability of the technical scheme can be improved; in the embodiment of the invention, whether the guiding mode is called is judged based on the source information, so that the guiding mode can be specifically analyzed according to the actual situation, and the user experience is further improved.
The above-described embodiments should not be construed as limiting the scope of the invention. Those skilled in the art will appreciate that various modifications, combinations, sub-combinations, and substitutions can occur, depending on design requirements and other factors. Any modification, equivalent replacement, and improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.
Claims (12)
1. A method of traffic steering, comprising:
acquiring a current access page, and analyzing source information of the current access page according to data characteristic information of the page;
determining target operation matched with the source information based on a preset matching technology and according to the source information;
and verifying the guiding mode according to the source information, and executing the target operation according to a verification result.
2. The method of claim 1, wherein the source information comprises: advertising channels, natural clicks, searches, user recommendations, and promotional offers.
3. The method of claim 1, wherein after analyzing the source information of the currently visited page, the method further comprises:
and binding the source information and the unique identification of the user, and storing the bound source information to a source storage system.
4. The method of claim 1, wherein determining the target operation matched with the source information based on a preset matching technology and according to the source information comprises:
training a guide configuration model by taking historical source information as input of the guide configuration model and taking target operation matched with the historical source information as output of the guide configuration model;
and inputting the source information into the trained guide configuration model, thereby outputting a target operation matched with the source information.
5. The method of claim 1, wherein verifying the boot mode according to the source information and performing the target operation according to a verification result comprises:
judging whether to call the guide mode or not according to the source information;
if so, inserting a guide code in the current access page by using the guide mode, accessing a guided website according to the guide code, and executing the target operation on the guided website;
if not, accessing the unguided website and executing the target operation on the unguided website.
6. A flow directing apparatus, comprising:
the analysis module is used for acquiring a current access page and analyzing source information of the current access page according to data characteristic information of the page;
the determining module is used for determining target operation matched with the source information based on a preset matching technology and according to the source information;
and the execution module is used for verifying the guiding mode according to the source information and executing the target operation according to a verification result.
7. The apparatus of claim 6, wherein the source information comprises: advertising channels, natural clicks, searches, user recommendations, and promotional offers.
8. The apparatus of claim 6, wherein the analysis module is further configured to:
and binding the source information and the unique identification of the user, and storing the bound source information to a source storage system.
9. The apparatus of claim 6, wherein the determining module is further configured to:
training a guide configuration model by taking historical source information as input of the guide configuration model and taking target operation matched with the historical source information as output of the guide configuration model;
and inputting the source information into the trained guide configuration model, thereby outputting a target operation matched with the source information.
10. The apparatus of claim 6, wherein the execution module is further configured to:
judging whether to call the guide mode or not according to the source information;
if so, inserting a guide code in the current access page by using the guide mode, accessing a guided website according to the guide code, and executing the target operation on the guided website;
if not, accessing the unguided website and executing the target operation on the unguided website.
11. An electronic device, comprising:
one or more processors;
a storage device for storing one or more programs,
when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-5.
12. A computer-readable medium, on which a computer program is stored, which, when being executed by a processor, carries out the method according to any one of claims 1-5.
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