CN111292169B - Method and device for displaying activity information - Google Patents

Method and device for displaying activity information Download PDF

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Publication number
CN111292169B
CN111292169B CN202010087187.9A CN202010087187A CN111292169B CN 111292169 B CN111292169 B CN 111292169B CN 202010087187 A CN202010087187 A CN 202010087187A CN 111292169 B CN111292169 B CN 111292169B
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China
Prior art keywords
activity
information
identification information
target
service class
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CN111292169A (en
Inventor
孙梦超
沈杨
苏美日
纪良运
张江山
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Rajax Network Technology Co Ltd
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Rajax Network Technology Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0213—Consumer transaction fees
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0239—Online discounts or incentives
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0603—Catalogue ordering

Abstract

The invention discloses a method and a device for displaying activity information, which relate to the technical field of communication and mainly aim at improving the identification and acquisition efficiency of a user on a service, improving the display precision of the activity information and facilitating decision making and selection of the user. The method comprises the following steps: sending an acquisition request of activity information to a server, wherein the acquisition request carries identification information of a target activity; the server is used for determining the identification information and the activity key information of each business class participating in the target activity according to the identification information of the target activity so as to respectively determine the main title and the sub-title of the activity label corresponding to each business class according to the identification information and the activity key information corresponding to each business class; and receiving the main title and the sub-title, and displaying the activity label information of each service class according to the main title and the sub-title. The invention is suitable for displaying the activity information.

Description

Method and device for displaying activity information
Technical Field
The present invention relates to the field of communications technologies, and in particular, to a method and an apparatus for displaying activity information.
Background
With the rapid progress of the internet technology, the manner of acquiring service information online is becoming more popular, and the network platform displays the activity information of each service class, so that a user can conveniently select a target service by referring to the activity information.
At present, activity labels of various business categories are displayed in a specific area in a page, the activity labels can be preset according to main content of activity information, and a user can know the activity information corresponding to the business categories by reading the content of the activity labels.
However, considering the aesthetic property of the page, the active tag is limited by the field, so that the key content really concerned by the user in the active information is difficult to display, the display accuracy of the active information is low, the user is not very visual when screening the target service, and the identification and acquisition efficiency of the user on the service is reduced.
Disclosure of Invention
In view of this, the present invention provides a method and apparatus for displaying activity information, which mainly aims to improve the efficiency of identifying and acquiring services by users, improve the accuracy of displaying activity information, and facilitate decision making and selection by users.
According to one aspect of the present invention, there is provided a method for displaying activity information, including:
Sending an acquisition request of activity information to a server, wherein the acquisition request carries identification information of a target activity; the server is used for determining the identification information and the activity key information of each business class participating in the target activity according to the identification information of the target activity so as to respectively determine the main title and the subtitle of the activity label corresponding to each business class according to the identification information and the activity key information corresponding to each business class, wherein the identification information and the activity key information corresponding to each business class are obtained by splitting the activity description information corresponding to each business class; and receiving the main title and the sub-title, and displaying the activity label information of each service class according to the main title and the sub-title.
Optionally, the identification information of the target activity is identification information of a target activity corresponding to a primary activity label, the receiving the main title and the sub-title, and displaying the activity label information of each service class according to the main title and the sub-title includes: and receiving the main title and the sub-title, and displaying the secondary activity label information of each service class according to the main title and the sub-title.
Optionally, the receiving the main title and the subtitle and displaying the secondary activity label information of each service class according to the main title and the subtitle includes: and receiving the display sequence of the main title, the sub-title and the secondary activity label, and displaying the secondary activity label information of each business class according to the main title, the sub-title and the display sequence.
Optionally, the activity key information includes first activity key information and/or second activity key information, and after the second activity label information of each service class is displayed according to the main title, the sub-title and the display order, the method further includes: sending an acquisition request of target service class activity information, wherein the acquisition request comprises identification information of a secondary activity label corresponding to the target service class; and receiving first activity key information and/or second activity key information of the target service class, and displaying the first activity key information and/or the second activity key information above a service list corresponding to the target service class, wherein the first activity key information and/or the second activity key information are determined by the server according to the identification information of the secondary activity label.
Optionally, after displaying the second activity key information above the service list corresponding to the target service class, the method further includes: a resource acquisition request aiming at second activity key information under a target service class is sent, wherein the resource acquisition request carries user identity information; and receiving and displaying a resource allocation result determined by the server according to the identity information.
Optionally, after receiving the first activity key information and/or the second activity key information of the target business class, the method further comprises: and receiving the identification information of the target service class sent by the server, and displaying the identification information of the target service class in a title bar corresponding to the target service class.
Optionally, after the receiving the identification information of the target service class sent by the server, the method further includes: receiving a replacement instruction of the activity information of the target business class, wherein the replacement instruction comprises display pixels of the first activity key information and/or the second activity key information; and replacing the identification information of the target business class by the first activity key information and/or the second activity key information according to the display pixel, and displaying in the title bar.
According to a second aspect of the present invention, there is provided a method for displaying activity information, including: receiving an acquisition request of activity information, wherein the acquisition request carries identification information of a target activity; determining identification information and activity key information of each business class participating in the target activity according to the identification information of the target activity, wherein the identification information and the activity key information corresponding to each business class are obtained by splitting the activity description information corresponding to each business class; and respectively determining a main title and a sub-title of the activity label corresponding to each business class according to the identification information and the activity key information corresponding to each business class, and sending the main title and the sub-title.
Optionally, the identification information and the activity key information of each business class participating in the target activity are determined according to the identification information of the target activity, and the identification information of each business class participating in the target activity is determined according to the identification information of the target activity; and supplementing the activity key information corresponding to each business class according to the identification information of each business class.
Optionally, before the receiving the acquisition request of the activity information, the method further includes: acquiring activity description information corresponding to each business class participating in different activities; and splitting the activity description information by using a preset service class identification library to obtain the activity key information corresponding to each service class.
Optionally, the preset service class identifier library stores identification information of service classes participating in different activities, and the splitting of the activity description information by using the preset service class identifier library obtains activity key information corresponding to each service class, including: judging whether a field corresponding to the activity description information contains identification information of any service class in the preset service class identification library; and if the identification information of any business class is contained, determining the remaining fields corresponding to the activity description information as the activity key information corresponding to any business class.
Optionally, the identification information of the target activity is identification information of a target activity corresponding to a primary activity label, and the determining, according to the identification information and activity key information corresponding to each service class, a main title and a sub-title of the activity label corresponding to each service class includes: and respectively determining a main title and a sub-title of the secondary activity label corresponding to each business class according to the identification information and the activity key information corresponding to each business class.
Optionally, the activity key information includes first activity key information and/or second activity key information, and before the sending the main title and the subtitle, the method further includes: classifying each business class according to the corresponding first activity key information and/or second activity key information; determining the display sequence of the secondary activity labels corresponding to the business categories according to the classification result; said transmitting said main title and said subtitle, comprising: and sending the display sequence of the main title, the sub-title and the secondary active tag.
Optionally, after said sending the presentation order of the main title, the sub-title and the secondary active tag, the method further comprises: receiving an acquisition request of target service class activity information, wherein the acquisition request comprises identification information corresponding to the secondary activity label; determining the identification information of the target service class corresponding to the secondary activity label according to the identification information corresponding to the secondary activity label; and determining and sending first activity key information and/or second activity key information of the target service class to the client according to the identification information of the target service class, wherein the client is used for displaying the first activity key information and/or the second activity key information above a service list corresponding to the target service class.
Optionally, after determining and sending the second activity key information of the target service class to the client according to the identification information of the target service class, the method further includes: receiving a resource acquisition request aiming at second activity key information under a target service class, wherein the resource acquisition request carries user identity information; judging whether the user has resource acquisition qualification according to the identity information; and if the user has the resource receiving qualification, carrying out resource allocation on the user, and sending a resource allocation result.
Optionally, after the identification information of the target service class corresponding to the secondary activity label is determined according to the identification information corresponding to the secondary activity label, the method further includes: and sending the identification information of the target service class to the client, wherein the client is used for displaying the identification information of the target service class in a title bar corresponding to the target service class.
Optionally, after the sending the identification information of the target service class to the client, the method further includes: responding to the rolling of the identification information of the target service class, and calculating the rolling distance of the identification information of the target service class; if the rolling distance is larger than the height of the title bar, calculating display pixels of the first activity key information and/or the second activity key information of the target business class according to a preset reduction ratio; and according to the display pixels, sending a replacement instruction of the activity information of the target service class to the client, wherein the client is used for replacing the identification information of the target service class in the title bar by using the first activity key information and/or the second activity key information of the target service class according to the display pixels carried by the replacement instruction.
According to a third aspect of the present invention, there is provided a display device for activity information, comprising: the system comprises a sending unit, a server and a receiving unit, wherein the sending unit is used for sending an acquisition request of activity information to the server, and the acquisition request carries identification information of a target activity; the server is used for determining the identification information and the activity key information of each business class participating in the target activity according to the identification information of the target activity so as to respectively determine the main title and the subtitle of the activity label corresponding to each business class according to the identification information and the activity key information corresponding to each business class, wherein the identification information and the activity key information corresponding to each business class are obtained by splitting the activity description information corresponding to each business class; and the display unit is used for receiving the main title and the sub-title and displaying the activity label information of each business class according to the main title and the sub-title.
Optionally, the identification information of the target activity is identification information of a target activity corresponding to a primary activity label, and the display unit is specifically configured to receive the main title and the subtitle, and display the secondary activity label information of each service class according to the main title and the subtitle.
Optionally, the display unit is further specifically configured to receive a display sequence of the main title, the subtitle, and the secondary active label, and display the secondary active label information of each service class according to the main title, the subtitle, and the display sequence.
Optionally, the activity key information includes first activity key information and/or second activity key information, and the sending unit is further configured to send an acquisition request of activity information of a target service class, where the acquisition request includes identification information of a secondary activity tag corresponding to the target service class; the display unit is further configured to receive the first activity key information and/or the second activity key information of the target service class, and display the first activity key information and/or the second activity key information above a service list corresponding to the target service class, where the first activity key information and/or the second activity key information is determined by the server according to the identification information of the second-level activity tag.
Optionally, the sending unit is further configured to send a resource acquisition request for the second activity key information under the target service class, where the resource acquisition request carries user identity information; the display unit is further configured to receive and display a resource allocation result determined by the server according to the identity information.
Optionally, the display unit is further configured to receive the identification information of the target service class sent by the server, and display the identification information of the target service class in a title bar corresponding to the target service class.
Optionally, the apparatus further comprises: the system comprises a receiving unit and a replacing unit, wherein the receiving unit is used for receiving a replacing instruction of the activity information of the target business class, and the replacing instruction comprises display pixels of the first activity key information and/or the second activity key information; and the replacing unit is used for replacing the identification information of the target business class by the first activity key information and/or the second activity key information according to the display pixel so as to display the identification information in the title bar.
According to a fourth aspect of the present invention, there is provided a display device for activity information, comprising: the receiving unit is used for receiving an acquisition request of the activity information, wherein the acquisition request carries identification information of a target activity; the determining unit is used for determining the identification information and the activity key information of each business class participating in the target activity according to the identification information of the target activity, wherein the identification information and the activity key information corresponding to each business class are obtained by splitting the activity description information corresponding to each business class; and the sending unit is used for respectively determining the main title and the sub-title of the activity label corresponding to each business class according to the identification information and the activity key information corresponding to each business class, and sending the main title and the sub-title.
Optionally, the determining unit includes: the system comprises a determining module and a complementing module, wherein the determining module is used for determining the identification information of each business class participating in the target activity according to the identification information of the target activity; and the completion module is used for completing the activity key information corresponding to each business class according to the identification information of each business class.
Optionally, the apparatus further comprises: the system comprises an acquisition unit and a splitting unit, wherein the acquisition unit is used for acquiring activity description information corresponding to each business class participating in different activities; the splitting unit is used for splitting the activity description information by utilizing a preset service class identification library to obtain the activity key information corresponding to each service class.
Optionally, the preset service class identification library stores identification information of service classes participating in different activities, and the splitting unit includes: the judging module is used for judging whether the field corresponding to the activity description information contains the identification information of any service class in the preset service class identification library; and the determining module is used for determining the remaining fields corresponding to the activity description information as the activity key information corresponding to any business class if the identification information of any business class is included.
Optionally, the identification information of the target activity is identification information of a target activity corresponding to a primary activity tag, and the sending unit is specifically configured to determine, according to the identification information and activity key information corresponding to each service class, a main title and a subtitle of a secondary activity tag corresponding to each service class.
Optionally, the activity key information includes first activity key information and/or second activity key information, and the apparatus further includes: the classification unit is used for classifying each business class according to the corresponding first activity key information and/or second activity key information; the determining unit is also used for determining the display sequence of the secondary activity labels corresponding to the business categories according to the classification result; the sending unit is further specifically configured to send the display sequence of the main title, the subtitle and the secondary active tag.
Optionally, the receiving unit is further configured to receive an acquisition request of the activity information of the target service class, where the acquisition request includes identification information corresponding to the second-level activity tag; the determining unit is further used for determining the identification information of the target service class corresponding to the secondary activity label according to the identification information corresponding to the secondary activity label; the sending unit is further configured to determine and send, according to the identification information of the target service class, first activity key information and/or second activity key information of the target service class to the client, where the client is configured to display the first activity key information and/or the second activity key information above a service list corresponding to the target service class.
Optionally, the apparatus further comprises: the receiving unit is further used for receiving a resource acquisition request aiming at the second activity key information under the target service class, wherein the resource acquisition request carries user identity information; the judging unit is used for judging whether the user has resource acquisition qualification according to the identity information; and the allocation unit is used for allocating the resources to the user if the user has the resource acquisition qualification and sending a resource allocation result.
Optionally, the sending unit is further configured to send the identification information of the target service class to the client, where the client is configured to display the identification information of the target service class in a title bar corresponding to the target service class.
Optionally, the apparatus further comprises: the calculating unit is used for responding to the rolling of the identification information of the target service class and calculating the rolling distance of the identification information of the target service class; the calculating unit is further configured to calculate display pixels of the first activity key information and/or the second activity key information of the target business class according to a preset reduction ratio if the rolling distance is greater than the height of the title bar; the sending unit is further configured to send a replacement instruction of the activity information of the target service class to the client according to the display pixel, where the client is configured to replace, according to the display pixel carried by the replacement instruction, the identification information of the target service class with the first activity key information and/or the second activity key information of the target service class, and display the identification information in the title bar.
According to a fifth aspect of the present invention, there is provided a storage medium having stored therein at least one executable instruction for causing a processor to perform the steps of: sending an acquisition request of activity information to a server, wherein the acquisition request carries identification information of a target activity; the server is used for determining the identification information and the activity key information of each business class participating in the target activity according to the identification information of the target activity so as to respectively determine the main title and the subtitle of the activity label corresponding to each business class according to the identification information and the activity key information corresponding to each business class, wherein the identification information and the activity key information corresponding to each business class are obtained by splitting the activity description information corresponding to each business class; and receiving the main title and the sub-title, and displaying the activity label information of each service class according to the main title and the sub-title.
According to a sixth aspect of the present invention, there is provided a terminal comprising: the device comprises a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface complete communication with each other through the communication bus; the memory is configured to store at least one executable instruction that causes the processor to perform the steps of: sending an acquisition request of activity information to a server, wherein the acquisition request carries identification information of a target activity; the server is used for determining the identification information and the activity key information of each business class participating in the target activity according to the identification information of the target activity so as to respectively determine the main title and the subtitle of the activity label corresponding to each business class according to the identification information and the activity key information corresponding to each business class, wherein the identification information and the activity key information corresponding to each business class are obtained by splitting the activity description information corresponding to each business class; and receiving the main title and the sub-title, and displaying the activity label information of each service class according to the main title and the sub-title.
According to a seventh aspect of the present invention, there is provided a storage medium having stored therein at least one executable instruction for causing a processor to perform the steps of: receiving an acquisition request of activity information, wherein the acquisition request carries identification information of a target activity; determining identification information and activity key information of each business class participating in the target activity according to the identification information of the target activity, wherein the identification information and the activity key information corresponding to each business class are obtained by splitting the activity description information corresponding to each business class; and respectively determining a main title and a sub-title of the activity label corresponding to each business class according to the identification information and the activity key information corresponding to each business class, and sending the main title and the sub-title.
According to an eighth aspect of the present invention, there is provided a server comprising: the device comprises a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface complete communication with each other through the communication bus; the memory is configured to store at least one executable instruction that causes the processor to perform the steps of: receiving an acquisition request of activity information, wherein the acquisition request carries identification information of a target activity; determining identification information and activity key information of each business class participating in the target activity according to the identification information of the target activity, wherein the identification information and the activity key information corresponding to each business class are obtained by splitting the activity description information corresponding to each business class; and respectively determining a main title and a sub-title of the activity label corresponding to each business class according to the identification information and the activity key information corresponding to each business class, and sending the main title and the sub-title.
By means of the technical scheme, the technical scheme provided by the invention has at least the following advantages:
compared with the prior art that key contents really concerned by users cannot be displayed in the activity label, the method and the device for displaying the activity information send the acquisition request of the activity information to the server, wherein the acquisition request carries the identification information of the target activity; the server is used for determining the identification information and the activity key information of each business class participating in the target activity according to the identification information of the target activity so as to respectively determine the main title and the subtitle of the activity label corresponding to each business class according to the identification information and the activity key information corresponding to each business class, wherein the identification information and the activity key information corresponding to each business class are obtained by splitting the activity description information corresponding to each business class; meanwhile, the main title and the sub-title are received, and the activity label information of each business category is displayed according to the main title and the sub-title, so that the recognition and acquisition efficiency of a user to the business can be improved, the display precision of the activity information is improved, the user can conveniently make decisions and select, in addition, each business category participating in a target activity can be clustered and independently displayed, the recognition and acquisition efficiency of the user to the business is further improved, the experience of the user is improved, meanwhile, the user can still view the activity information when browsing a business list, and the decision efficiency of the user is improved.
The foregoing description is only an overview of the present invention, and is intended to be implemented in accordance with the teachings of the present invention in order that the same may be more clearly understood and to make the same and other objects, features and advantages of the present invention more readily apparent.
Drawings
Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the invention. Also, like reference numerals are used to designate like parts throughout the figures. In the drawings:
FIG. 1 shows a flow chart of a method for displaying activity information according to an embodiment of the present invention;
FIG. 2 is a flowchart of another method for displaying activity information according to an embodiment of the present invention;
FIG. 3 is a block diagram showing a display device of activity information according to an embodiment of the present invention;
fig. 4 is a schematic structural diagram of a terminal according to an embodiment of the present invention;
FIG. 5 is a block diagram showing another activity information presentation apparatus according to an embodiment of the present invention;
FIG. 6 is a block diagram showing a further activity information presentation apparatus according to an embodiment of the present invention;
fig. 7 is a schematic structural diagram of another terminal according to an embodiment of the present invention;
FIG. 8 shows a presentation interface for activity information provided by an embodiment of the present invention;
FIG. 9 illustrates another activity information presentation interface provided by an embodiment of the present invention;
FIG. 10 is a schematic diagram of a resource retrieval result provided by an embodiment of the present invention;
FIG. 11 shows a presentation interface of yet another activity information provided by an embodiment of the present invention.
Detailed Description
Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
The embodiment of the invention provides a method for displaying activity information, as shown in fig. 1, which comprises the following steps:
101. and sending an acquisition request of the activity information to the server.
The acquiring request carries the identification information of the target activity, the identification information of the target activity may be an activity name or an activity code, for example, the target activity name carried by the acquiring request is full deactivation, for the embodiment of the present invention, the execution subject is a client, a user can view the activity information of the service class participating in different activities at the client, for example, the specific activity may be full deactivation or hot pin activity, and when the activity is full deactivation, the activity information corresponding to the service class may be brand a full 20 minus 5, brand B full 15 minus 5, brand B full 40 minus 15, and brand B full 60 minus 40, so that the user can select a service meeting the requirement according to the activity information corresponding to each service class participating in the full deactivation activity.
Further, when a user operates a display button of the activity information at the client, the client sends an acquisition request of the activity information to the server, and the server determines identification information and activity key information of each business category participating in the target activity according to the identification information of the target activity carried by the acquisition request, so as to respectively determine a main title and a sub-title of an activity label corresponding to each business category according to the identification information and the activity key information corresponding to each business category, wherein the identification information and the activity key information corresponding to each business category are obtained by splitting the activity description information corresponding to each business category. Therefore, through splitting and displaying the activity description information, the key activity information of different service categories can be displayed without being limited by the activity label field, the service identification and acquisition efficiency of a user is improved, and the user can conveniently screen.
102. And receiving the main title and the sub-title, and displaying the activity label information of each service class according to the main title and the sub-title.
The main title is identification information corresponding to the service class, the auxiliary title is key activity information corresponding to the service class, the identification information corresponding to the service class can be specifically a service class name or a service class identity code, for example, the identification information of the service class corresponding to the main title is brand a, the key activity information corresponding to the auxiliary title is 20 minus 5, for example, the identification information of the service class corresponding to the main title is brand B, and the key activity information corresponding to the auxiliary title is 15 minus 5, 40 minus 15, 60 minus 40.
For the embodiment of the invention, the server receives the acquisition request of the activity information sent by the client, determines and sends the main title and the sub-title corresponding to each business class participating in the target activity according to the identification information of the target activity carried by the acquisition request, and generates and displays the activity label corresponding to each business class according to the received main title and sub-title corresponding to each business class.
Compared with the method that the key content really concerned by the user cannot be displayed in the current page, the method for displaying the activity information provided by the embodiment of the invention has the advantages that the acquisition request of the activity information is sent to the server, and the acquisition request carries the identification information of the target activity; the server is used for determining the identification information and the activity key information of each business class participating in the target activity according to the identification information of the target activity so as to respectively determine the main title and the subtitle of the activity label corresponding to each business class according to the identification information and the activity key information corresponding to each business class, wherein the identification information and the activity key information corresponding to each business class are obtained by splitting the activity description information corresponding to each business class; meanwhile, the main title and the sub-title are received, and the activity label information of each business category is displayed according to the main title and the sub-title, so that the recognition and acquisition efficiency of a user to the business can be improved, the display precision of the activity information is improved, the user can conveniently make decisions and select, in addition, each business category participating in a target activity can be clustered and independently displayed, the recognition and acquisition efficiency of the user to the business is further improved, the experience of the user is improved, meanwhile, the user can still view the activity information when browsing a business list, and the decision efficiency of the user is improved.
Further, in order to better illustrate the information activity display process, as a refinement and extension of the foregoing embodiments, the embodiments of the present invention provide several alternative embodiments, but are not limited thereto, and specifically shown as follows:
in an optional embodiment of the present invention, in order to perform clustering and individual display on service categories participating in different activities according to activity types, so as to improve the efficiency of searching and acquiring services by a user, the identification information of the target activity is the identification information of the target activity corresponding to the primary activity label, and step 102 specifically includes: and receiving the main title and the sub-title, and displaying the secondary activity label information of each service class according to the main title and the sub-title. Specifically, the service class participating in the target activity is singly accepted in the primary activity label, the primary activity label is displayed with identification information of the target activity, the identification information of the target activity can be an activity name or an activity code, for example, the primary activity label information is full deactivation, when a user selects the primary activity label corresponding to the target activity according to different primary activity label information displayed by the client, the client sends an information acquisition request of the activity to the server, the acquisition request carries the identification information of the target activity corresponding to the primary activity label, after the server receives the acquisition request, the main title and the sub-title of the secondary activity label corresponding to each service class participating in the target activity are determined and sent according to the identification information of the target activity corresponding to the primary activity label, and the secondary activity label information of each service class participating in the target activity is displayed by the client.
For example, as shown in fig. 8, each business class participating in the full-down activity is independently accepted in a primary activity label "full-down activity", when a user clicks the primary activity label "full-down activity", the client sends an acquisition request of activity information to the server, the server determines a main title and a sub-title of each business class participating in the full-down activity according to identification information of the full-down activity, further, the client receives the main title and the sub-title of a secondary activity label corresponding to each business class participating in the full-down activity sent by the server, the client displays the secondary activity label information of each business class according to the received main title and the sub-title, as shown in fig. 8, the secondary activity label main title corresponds to a brand a, the sub-title corresponds to an activity key information of 35 minus 12, the secondary activity label main title corresponds to a brand B, and the sub-title corresponds to an activity key information of 20 minus 5, 40 minus 15 and 60 minus 40, thereby, the user can search the target activity corresponding to a target activity area, and simultaneously acquire the key information of the target activity class according to the received main title and the sub-title, the key information of the secondary activity label is 35 minus 12, the activity key information corresponding to the activity label is shown in fig. 8, the key information of the secondary activity label is 35 minus 12, the activity key information corresponding to the activity label is corresponding to the brand name, and the activity key information of the secondary activity label is shown in the key label, and the key information is about the key information of the secondary activity label and corresponding key label and is shown.
In a specific application scenario, step 102 specifically includes: and receiving the display sequence of the main title, the sub-title and the secondary activity label, and displaying the secondary activity label information of each business class according to the main title, the sub-title and the display sequence. For the embodiment of the invention, when the client displays the secondary activity label information corresponding to each business class, the client needs to display according to a preset sequence, specifically, the client sends an acquisition request of the activity information to the server, and the server determines and sends the main title, the subtitle and the display sequence of the secondary activity display label of each business class participating in the target activity according to the identification information of the target activity carried by the acquisition request, wherein the display sequence can be determined according to the type of the key activity information. For example, the key activity information specifically includes full-scale-down step information and full-scale-down red packet information, and the secondary activity labels corresponding to the service classes with the full-scale-down step information are preferentially displayed, so that the user can conveniently find the service classes participating in different full-scale-down activities, and it is noted that the display sequence of the secondary activity labels can be determined according to the preferential degree of the key activity information or the preference degree of the user to different service classes during specific display, and the embodiment of the invention is not specifically limited.
In another optional embodiment of the present invention, the activity key information includes first activity key information and/or second activity key information, for example, the first activity key information is full-scale-reduction information, the second activity key information is full-scale-reduction packet information, and after the second activity label information of the respective business category is displayed according to the main title, the sub-title, and the display order, the method further includes: sending an acquisition request of target service class activity information, wherein the acquisition request comprises identification information of a secondary activity label corresponding to the target service class; and receiving first activity key information and/or second activity key information of the target service class, and displaying the first activity key information and/or the second activity key information above a service list corresponding to the target service class, wherein the first activity key information and/or the second activity key information are determined by the server according to the identification information of the secondary activity label.
Specifically, the client displays the second activity label information corresponding to each service class participating in the target activity, the user clicks the second activity label corresponding to the target service class according to the display information of the second activity label, at this time, the client sends an acquisition request of the target service class activity information to the server, the server determines and sends the first activity key information and/or the second activity key information corresponding to the target service class according to the identification information of the second activity label carried by the acquisition request, the client receives the first activity key information and/or the second activity key information sent by the server, and displays the first activity key information and/or the second activity key information above the service list corresponding to the target service class, as shown in fig. 8 and 9, when the user clicks the target service class a, the client displays full 35 retrievable red packet information above the service list corresponding to the brand a, and simultaneously displays the step-down information 20, 40, 15 and 60 and/or 40 above the service list corresponding to the brand B when the user clicks the brand B, thereby improving the service class-full-scale service resource of the user, and being able to make a decision about the user-specific resource of the user.
In a specific application scenario, after the second activity key information is displayed above the service list corresponding to the target service class, the method further includes: a resource acquisition request aiming at second activity key information under a target service class is sent, wherein the resource acquisition request carries user identity information; and receiving and displaying a resource allocation result determined by the server according to the identity information. Specifically, when the user clicks the resource retrieval button of the second activity key information, the client sends a resource retrieval request of the second activity key information to the server, where the resource retrieval request carries user identity information, the server determines a resource retrieval result of the user under the target service class according to the identity information carried by the resource retrieval request, and feeds the resource retrieval result back to the client, where the client receives and displays the resource retrieval result, for example, the second activity key information is full-reduced packet information, and the client displays the resource retrieval result according to the resource retrieval result fed back by the server, as shown in fig. 10.
In yet another alternative embodiment of the present invention, after said receiving the first activity key information and/or the second activity key information of the target business class, the method further comprises: and receiving the identification information of the target service class sent by the server, and displaying the identification information of the target service class in a title bar corresponding to the target service class. Specifically, when the client sends an acquisition request of the activity information of the target service class to the server, the server also sends identification information of the target service class to the client according to the acquisition request, and the client displays the identification information of the target service class in a title bar corresponding to the target service class after receiving the identification information, as shown in fig. 8 and 9, and displays the identification information "brand a" and "brand B" of the service class in the title bar below the secondary activity label so as to remind the user of the browsed service class. In a specific application scenario, after the receiving the identification information of the target service class sent by the server, the method further includes: receiving a replacement instruction of the activity information of the target business class, wherein the replacement instruction comprises display pixels of the first activity key information and/or the second activity key information; and replacing the identification information of the target business class by the first activity key information and/or the second activity key information according to the display pixel, and displaying in the title bar.
Specifically, when the user slides and browses each service in the service list, the server calculates the rolling distance of the identification information of the target service class in real time, determines whether the identification information of the target service class is replaced by the first activity key information and/or the second activity key information according to the calculation result, if the first activity key information and/or the second activity key information need to be replaced, the server calculates display pixels of the first activity key information and/or the second activity key information, sends a replacement instruction of the activity information of the target service class to the client according to the display pixels, the replacement instruction carries the display pixels, and the client replaces the identification information of the target service class in the title bar with the first activity key information and/or the second activity key information according to the display pixels carried by the replacement instruction, as shown in fig. 11, when the user browses goods such as goods 1 and 2 in the service list, the brand A in the title bar is reduced and replaced by full-reduced package information, and similarly when the user browses goods such as goods 3 and goods 4 in the service list, the full-reduced step-down information is full 20, reduced by 5, 40, reduced by 15, and reduced by 60, and reduced by 40 in the title bar is replaced.
Further, as an extension and refinement of the implementation content, the embodiment of the present invention further provides another method for displaying activity information, as shown in fig. 2, where the method includes:
201. A request for acquisition of activity information is received.
The acquiring request carries identification information of the target activity, and the identification information of the target activity can be specifically an activity name or an activity code, for example, the identification information of the target activity is a full-subtraction activity. For the embodiment of the invention, the execution main body is a server, when a user operates a display button for clicking the activity information at the client, the client sends an acquisition request of the activity information to the server, the acquisition request carries the identification information of the target activity, and after receiving the acquisition request, the server determines the identification information and the activity key information of each business class participating in the target activity according to the identification information of the target activity carried by the acquisition request.
202. And determining the identification information and the activity key information of each business class participating in the target activity according to the identification information of the target activity.
The identification information and the activity key information corresponding to each service class are obtained by splitting the activity description information corresponding to each service class, for example, a service class brand B specifically comprises a commodity 1, a commodity 2 and the like, the activity description information corresponding to the service class specifically is text description, for example, brand B is full 15 minus 5, brand 40 minus 15 and brand 60 minus 40, the service class identification information obtained by splitting the activity description information corresponding to brand B is brand B, and the activity key information is full 15 minus 5, brand 40 minus 15 and brand 60 minus 40. For the embodiment of the invention, the server searches the identification information of each business class participating in the target activity according to the identification information of the target activity, and further, captures the activity key information corresponding to each business class according to the determined identification information of each business class.
203. And respectively determining a main title and a sub-title of the activity label corresponding to each business class according to the identification information and the activity key information corresponding to each business class, and sending the main title and the sub-title.
For the embodiment of the invention, the activity key information of each business category is complemented according to the identification information of the business category participating in the target activity, the identification information of the business category is determined to be the main title of the activity label corresponding to the business category, the activity key information corresponding to the business category is determined to be the sub-title of the activity label corresponding to the business category, for example, the identification information of the business category is brand A, the activity key information corresponding to the business category is full 35 minus 12, the brand A is determined to be the main title of the activity label, and the full 35 minus 12 is determined to be the sub-title of the brand A activity label, so that the activity label information of the brand A can be displayed, and the user can intuitively see the activity key information through the sub-title in the activity label, thereby improving the identification and acquisition efficiency of the user on the business. Further, the server sends the main title and the sub-title of each business category participating in the target activity to the client, and the client generates an activity label corresponding to each business category according to the received main title and the sub-title, and the activity key information corresponding to the sub-title can be highlighted without being limited by the activity label field, so that the user can conveniently search and decide.
Compared with the method that the key content really concerned by the user cannot be displayed in the current page, the method for displaying the activity information provided by the embodiment of the invention has the advantages that the acquisition request of the activity information is received, and the acquisition request carries the identification information of the target activity; determining identification information and activity key information of each business class participating in the target activity according to the identification information of the target activity, wherein the identification information and the activity key information corresponding to each business class are obtained by splitting the activity description information corresponding to each business class; meanwhile, according to the identification information and the activity key information corresponding to each business category, the main title and the sub-title of the activity label corresponding to each business category are respectively determined, and the main title and the sub-title are sent, so that the recognition and acquisition efficiency of a user on the business can be improved, the display precision of the activity information is improved, the user can conveniently make decisions and select, in addition, each business category participating in a target activity can be clustered and independently displayed, the recognition and acquisition efficiency of the user on the business is further improved, the experience of the user is improved, and meanwhile, the user can still view the activity information when browsing a business list, and the decision efficiency of the user is improved.
Further, in order to better illustrate the process of displaying the activity information, as a refinement and extension of the foregoing embodiments, several alternative embodiments are provided in the embodiments of the present invention, but not limited thereto, and specifically shown as follows:
in an alternative embodiment of the present invention, in order to determine the identification information and the activity key information of each business class participating in the target activity, step 202 specifically includes: determining the identification information of each business class participating in the target activity according to the identification information of the target activity; and supplementing the activity key information corresponding to each business class according to the identification information of each business class. Because the identification information and the activity key information of the service class belong to different data structures, the identification information and the activity key information of the service class are respectively stored in a preset service class identification library and a preset activity information library, wherein the preset service class identification library stores the identification information of the service class and the identification information of the participating activity, the preset activity information library stores the identification information of the participating activity class and the corresponding activity key information of the participating activity class, in order to capture the sub-title of the activity key information of the service class to complement the activity label, the identification information and the activity key information of the participating target activity class are required to be simultaneously requested, and are respectively stored in different data variables, then the preset service class identification library is searched according to the identification information of the target activity, the identification information of the service class which needs to be completed is determined, then the traversing in the preset activity information library is carried out according to the searched identification information of the service class, the activity key information corresponding to the identification information of the service class is captured, and the activity key information is used as the sub-title of the activity label to be completed. For example, the target activity is full deactivation, the server searches the preset service class identification library for each service class participating in full deactivation, including brand a and brand B, and then goes to the preset activity information library to complement the key activity information of each service class participating in full deactivation, full 35 minus 12, full 20 minus 5, 40 minus 14, 60 minus 40, and so on.
In a specific application scenario, before the receiving the acquisition request of the activity information, the method further includes: acquiring activity description information corresponding to each business class participating in different activities; and splitting the activity description information by using a preset service class identification library to obtain the activity key information corresponding to each service class. Because the activity description information is limited by the activity tag field when being specifically displayed, the activity benefit points really concerned by the user cannot be fully displayed or are highlighted, and the identification and acquisition efficiency of the user on the service is low.
Further, the preset service class identification library stores identification information of service classes participating in different activities, and the splitting of the activity description information by using the preset service class identification library obtains activity key information corresponding to each service class, including: judging whether a field corresponding to the activity description information contains identification information of any service class in the preset service class identification library; and if the identification information of any business class is contained, determining the remaining fields corresponding to the activity description information as the activity key information corresponding to any business class. Specifically, the activity description information of the service class is sequentially matched with each service class identification information in the preset service class identification library, if the activity description information is matched with a certain service class identification in the preset service class identification library, that is, the field corresponding to the activity description information contains the identification information of the service class, the remaining field corresponding to the activity description information is determined to be the activity key information corresponding to the service class, for example, the activity description information of the service class is 35 full and 12 full, if the service class identification brand A exists in the preset service class identification library, the "35 full and 12 full" is determined to be the activity key information corresponding to the brand A, and further, the determined activity key information participating in different activity service classes is stored in the preset activity information library so as to be capable of capturing the activity key information of the different service classes in the preset activity information library. In another optional embodiment of the present invention, the identification information of the target activity is identification information of a target activity corresponding to a primary activity tag, and step 203 specifically includes: and respectively determining a main title and a sub-title of the secondary activity label corresponding to each business class according to the identification information and the activity key information corresponding to each business class. For the embodiment of the invention, in order to improve the identification and acquisition efficiency of the user on the service, the service class participating in the target activity is singly accepted in the primary activity label, meanwhile, the identification information and the activity key information of the determined service class are displayed in the secondary activity label corresponding to the service class, as shown in fig. 8, the primary activity label is "full deactivation", the primary label of the secondary activity label corresponding to the service class brand A is "brand A", and the secondary label is "full 35 minus 12", thereby avoiding the defect caused by accepting the service class participating in different activities in the same activity label, facilitating the user to select the service class participating in the target activity, and improving the retrieval and identification efficiency of the user on the service.
In a specific application scenario, the activity key information includes first activity key information and/or second activity key information, and before the sending the main title and the subtitle, the method further includes: classifying each business class according to the corresponding first activity key information and/or second activity key information; and determining the display sequence of the secondary activity labels corresponding to the business categories according to the classification result. Further, the transmitting the main title and the subtitle includes: and sending the display sequence of the main title, the sub-title and the secondary active tag. For example, the first activity key information and the second activity key information corresponding to the service class participating in the full-down activity are full-down step information and full-down red packet information, respectively, as shown in fig. 8 and 9, the brand a is full-down red packet information, the brand B is full-down step information, and also the service class may have full-down red packet information and full-down step information at the same time, specifically, the server may determine, according to the type to which the activity key information corresponding to each service class belongs, a display order of a secondary activity label corresponding to the service class, for example, the service class participating in the full-down step activity is preferentially displayed, the service class participating in the full-down red packet activity is displayed later, and when the secondary activity label of the service class participating in the full-down step activity is specifically displayed, the display order of each service class participating in the full-down step may be further determined according to the activity strength of the full-down step, and in addition, the display order may be set according to preference of a user, without limitation, further, the server may send the determined display order of the secondary activity label to the client to determine the display order of the secondary activity label to display order to the client, and display order of the service label to determine the service label.
In yet another alternative embodiment of the present invention, after said transmitting the presentation order of said main title, said sub-title and said secondary active tag, said method further comprises: receiving an acquisition request of target service class activity information, wherein the acquisition request comprises identification information corresponding to the secondary activity label; determining the identification information of the target service class corresponding to the secondary activity label according to the identification information corresponding to the secondary activity label; and determining and sending the first activity key information and/or the second activity key information of the target business class to the client according to the identification information of the target business class. Specifically, when a user clicks a secondary activity label corresponding to a target service class in a client operation, the client sends an acquisition request of the target service class activity information to a server, the server determines the identification information of the target service class corresponding to the secondary activity label according to the identification information of the secondary activity label carried by the acquisition request, searches a preset activity information base according to the identification information of the target service class, determines key activity information corresponding to the target service class, and sends the key activity information to the client for display, wherein the service class may have first activity key information and/or second activity key information, and the client is used for displaying the first activity key information and/or the second activity key information above a service list corresponding to the target service class.
In a specific application scenario, after determining and sending the second activity key information of the target service class to the client according to the identification information of the target service class, the method further includes: receiving a resource acquisition request aiming at second activity key information under a target service class, wherein the resource acquisition request carries user identity information; judging whether the user has resource acquisition qualification according to the identity information; and if the user has the resource receiving qualification, carrying out resource allocation on the user, and sending a resource allocation result.
For example, the second activity key information is full-minus red packet information, as shown in fig. 8, when the user clicks the client to get, the server receives a resource getting request sent by the client, where the resource getting request carries user identity information, and the server determines whether the user has resource getting qualification according to the identity information, that is, determines whether the service amount selected by the user reaches 35, if so, determines that the user has resource getting qualification, and allocates resources for the user; if the resource allocation result is not met, the user is determined to have no resource acquisition qualification, the resource allocation is not performed for the user, and further, if the resource allocation is performed for the user, the resource allocation result is sent to the client, and the client displays the resource allocation result, as shown in fig. 10. In a specific application scenario, after the identification information of the target service class corresponding to the secondary activity label is determined according to the identification information corresponding to the secondary activity label, the method further includes: and sending the identification information of the target service class to the client. Specifically, when the user clicks the secondary activity label corresponding to the target service class in the client operation, the server also sends the identification information of the target service class to the client, where the client is configured to display the identification information of the target service class in the title bar corresponding to the target service class, as shown in fig. 8 and 9, and display "brand a" and "brand B" below the secondary activity label, so as to remind the user of the service class browsed. Further, after the sending the identification information of the target service class to the client, the method further includes: responding to the rolling of the identification information of the target service class, and calculating the rolling distance of the identification information of the target service class; if the rolling distance is larger than the height of the title bar, calculating display pixels of the first activity key information and/or the second activity key information of the target business class according to a preset reduction ratio; and sending a replacement instruction of the activity information of the target business class to the client according to the display pixel. Specifically, when the user scrolls through each service under the target service class at the client, the server calculates the scroll distance of the identification information of the target service class in the title bar in real time.
For example, the size of the pixels of the title bar is 50×100, if the distance by which the identification information of the target service class is scrolled is 60 pixels, since the distance by which the identification information of the target service class in the title bar is scrolled is smaller than the height pixel 100 of the title bar, it is not necessary to replace it; if the rolling distance of the identification information of the target service class is 200 pixels, because the rolling distance of the identification information of the target service class in the title bar is greater than the height pixel 100 of the title bar, the first activity key information and/or the second activity key information are needed to be replaced, the server calculates the display pixels of the activity key information according to the preset reduction proportion, and sends a replacement instruction to the client, so that the client can browse the corresponding services of the target service class according to the display pixels carried by the replacement instruction, the identification information of the target service class is replaced in the title bar by using the first activity key information and/or the second activity key information of the target service class, at this moment, the user does not need to browse the corresponding services of the target service class, at this moment, the user can conveniently understand the key activity information corresponding to the browsed service class, the user can conveniently make a decision, the decision efficiency of the user is further improved, when the user browses each service under the target service class, the user can continue to browse the corresponding service class, the next service class can be browsed by the first activity key information and can continue to display the identification information of the next service class, the next service class can be browsed by the user, the user can not continue to browse the title information of the next service class, and the user can continue to browse the service class, and the service class can be further browsed by the step, and the user can not continue to display the identification information of the next service class, and the service class is further, and the user can be browsed in real time, and the service class can be the user.
Further, as an implementation of the method shown in fig. 1, an embodiment of the present invention provides a device for displaying activity information, as shown in fig. 3, where the device includes: a transmitting unit 31 and a presentation unit 32.
The sending unit 31 may be configured to send an acquisition request of activity information to a server, where the acquisition request carries identification information of a target activity; the server is used for determining the identification information and the activity key information of each business class participating in the target activity according to the identification information of the target activity so as to respectively determine the main title and the subtitle of the activity label corresponding to each business class according to the identification information and the activity key information corresponding to each business class, wherein the identification information and the activity key information corresponding to each business class are obtained by splitting the activity description information corresponding to each business class. The transmitting unit 31 is a main functional module in the present apparatus that transmits an acquisition request of the activity information to the server. The display unit 32 may be configured to receive the main title and the subtitle, and display the activity label information of each service class according to the main title and the subtitle. The presentation unit 32 is a main functional module for receiving the main title and the sub-title in the present apparatus and presenting the activity label information of the respective business categories according to the main title and the sub-title.
Further, the display unit 32 may specifically be configured to receive the main title and the subtitle, and display the secondary activity label information of each service class according to the main title and the subtitle. In addition, the displaying unit 32 may be further specifically configured to receive the displaying order of the main title, the subtitle, and the secondary active label, and display the secondary active label information of each service class according to the main title, the subtitle, and the displaying order. In a specific application scenario, the activity key information includes first activity key information and/or second activity key information, and the sending unit 31 may be further configured to send an acquisition request of activity information of a target service class, where the acquisition request includes identification information of a secondary activity label corresponding to the target service class.
The display unit 32 may be further configured to receive the first activity key information and/or the second activity key information of the target service class, and display the first activity key information and/or the second activity key information above a service list corresponding to the target service class, where the first activity key information and/or the second activity key information is determined by the server according to the identification information of the second-level activity tag.
Meanwhile, the sending unit 31 may be further configured to send a resource retrieval request for the second activity key information under the target service class, where the resource retrieval request carries user identity information. The display unit 32 may be further configured to receive and display a resource allocation result determined by the server according to the identity information. Further, the display unit 32 may be further configured to receive the identification information of the target service class sent by the server, and display the identification information of the target service class in a title bar corresponding to the target service class.
For the embodiment of the invention, the device further comprises: a receiving unit and a replacing unit. The receiving unit may be configured to receive a replacement instruction of the activity information of the target service class, where the replacement instruction includes a display pixel of the first activity key information and/or the second activity key information. The replacing unit may be configured to replace, according to the display pixel, identification information of the target service class with the first activity key information and/or the second activity key information, and display the identification information in the title bar.
According to one embodiment of the present invention, there is provided a storage medium storing at least one executable instruction for performing the relevant steps of the above-described method embodiment for exposing activity information.
Fig. 4 is a schematic structural diagram of a terminal according to an embodiment of the present invention, and the specific embodiment of the present invention is not limited to the specific implementation of the terminal. As shown in fig. 4, the terminal may include: a processor 402, a communication interface (Communications Interface) 404, a memory 406, and a communication bus 408. Wherein: processor 402, communication interface 404, and memory 406 communicate with each other via communication bus 408. A communication interface 504 for communicating with network elements of other devices, such as clients or other servers. The processor 402 is configured to execute the program 410, and may specifically perform relevant steps in the above-described method embodiment for displaying the activity information. In particular, program 410 may include program code including computer-operating instructions. The processor 402 may be a central processing unit CPU, or a specific integrated circuit ASIC (Application Specific Integrated Circuit), or one or more integrated circuits configured to implement embodiments of the present invention. The one or more processors included in the terminal may be the same type of processor, such as one or more CPUs; but may also be different types of processors such as one or more CPUs and one or more ASICs. Memory 406 for storing programs 410. Memory 406 may comprise high-speed RAM memory or may also include non-volatile memory (non-volatile memory), such as at least one disk memory. Program 410 may be specifically operable to cause processor 402 to: sending an acquisition request of activity information to a server, wherein the acquisition request carries identification information of a target activity; the server is used for determining the identification information and the activity key information of each business class participating in the target activity according to the identification information of the target activity so as to respectively determine the main title and the subtitle of the activity label corresponding to each business class according to the identification information and the activity key information corresponding to each business class, wherein the identification information and the activity key information corresponding to each business class are obtained by splitting the activity description information corresponding to each business class; and receiving the main title and the sub-title, and displaying the activity label information of each service class according to the main title and the sub-title.
Further, as an implementation of the method shown in fig. 2, an embodiment of the present invention provides a device for displaying activity information, as shown in fig. 5, where the device includes: a receiving unit 51, a determining unit 52, and a transmitting unit 53.
The receiving unit 51 may be configured to receive an acquisition request of activity information, where the acquisition request carries identification information of a target activity. The receiving unit 51 is a main functional module in the present apparatus that receives an acquisition request of the activity information. The determining unit 52 may be configured to determine, according to the identification information of the target activity, identification information and activity key information of each service class participating in the target activity, where the identification information and the activity key information corresponding to each service class are obtained by splitting the activity description information corresponding to each service class. The determining unit 52 is a main functional module in the present apparatus for determining identification information and activity key information of each business category participating in the target activity based on the identification information of the target activity. The sending unit 53 may be configured to determine, according to the identification information and the activity key information corresponding to each service class, a main title and a sub-title of the activity label corresponding to each service class, and send the main title and the sub-title. The transmitting unit 53 is a main functional module in the present apparatus, which determines a main title and a sub-title of an active tag corresponding to each service class according to the identification information and the active key information corresponding to each service class, and transmits the main title and the sub-title.
Further, as shown in fig. 6, the determining unit 52 includes: a determination module 521 and a completion module 522.
The determining module 521 may be configured to determine, according to the identification information of the target activity, identification information of each service class participating in the target activity. The complement module 522 may be configured to complement the activity key information corresponding to each service class according to the identification information of each service class. For the embodiment of the invention, the device further comprises: an acquisition unit 55 and a splitting unit 55. The obtaining unit 55 may be configured to obtain activity description information corresponding to each of the business categories participating in different activities. The splitting unit 55 may be configured to split the activity description information by using a preset service class identifier library, so as to obtain activity key information corresponding to each service class.
Further, the preset service class identification library stores identification information of service classes participating in different activities, and the splitting unit 55 includes: a judgment module 551 and a determination module 552. The judging module 551 may be configured to judge whether the field corresponding to the activity description information includes identification information of any service class in the preset service class identification library. The determining module 552 may be configured to determine, if the identification information of any business category is included, the remaining fields corresponding to the activity description information as the activity key information corresponding to any business category.
In a specific application scenario, the identification information of the target activity is identification information of a target activity corresponding to a primary activity tag, and the sending unit 53 may be specifically configured to determine, according to the identification information and the activity key information corresponding to each service class, a main title and a subtitle of a secondary activity tag corresponding to each service class. Further, the activity key information includes first activity key information and/or second activity key information, and the apparatus further includes: a classification unit 56. The classifying unit 56 may be configured to classify the respective business categories according to the corresponding first activity key information and/or second activity key information. The determining unit 52 may be further configured to determine, according to the classification result, a display order of the secondary activity labels corresponding to the service categories. The sending unit 53 may be further specifically configured to send the presentation sequence of the main title, the subtitle, and the secondary active tag.
Further, the receiving unit 51 may be further configured to receive an acquisition request of the target service class activity information, where the acquisition request includes identification information corresponding to the secondary activity label. The determining unit 52 may be further configured to determine, according to the identification information corresponding to the secondary activity label, identification information of a target service class corresponding to the secondary activity label. The sending unit 53 may be further configured to determine and send, according to the identification information of the target service class, first activity key information and/or second activity key information of the target service class to the client, where the client is configured to display the first activity key information and/or the second activity key information above a service list corresponding to the target service class. Meanwhile, the device further comprises: a judging unit 57 and a distributing unit 58. The receiving unit 51 may be further configured to receive a resource retrieval request for the second activity key information under the target service class, where the resource retrieval request carries user identity information. The judging unit 57 may be configured to judge whether the user is qualified for resource acquisition according to the identity information. The allocation unit 58 may be configured to allocate resources to the user if the user has a resource receiving qualification, and send a resource allocation result.
Further, the sending unit 53 may be further configured to send the identification information of the target service class to the client, where the client is configured to display the identification information of the target service class in a title bar corresponding to the target service class. In a specific application scenario, the apparatus further includes: a calculation unit 59. The calculating unit 59 may be configured to calculate a scroll distance of the identification information of the target service class in response to the occurrence of scrolling of the identification information of the target service class. The calculating unit 59 may be further configured to calculate, if the scroll distance is greater than the title bar height, display pixels of the first activity key information and/or the second activity key information of the target business class according to a preset reduction scale. The sending unit 53 may be further configured to send, according to the display pixel, a replacement instruction of the activity information of the target service class to the client, where the client is configured to replace, according to the display pixel carried by the replacement instruction, the identification information of the target service class with the first activity key information and/or the second activity key information of the target service class, where the identification information is displayed in the title bar.
According to one embodiment of the present invention, there is provided a storage medium storing at least one executable instruction for performing the relevant steps of the above-described method embodiment for exposing activity information.
Fig. 7 is a schematic structural diagram of a server according to an embodiment of the present invention, and the specific embodiment of the present invention is not limited to the specific implementation of the terminal. As shown in fig. 7, the server may include: a processor 702, a communication interface (Communications Interface) 707, a memory 706, and a communication bus 708. Wherein: processor 702, communication interface 707, and memory 706 perform communication with each other via a communication bus 708. A communication interface 507 for communicating with network elements of other devices, such as clients or other servers. The processor 702 is configured to execute the program 710, and may specifically perform relevant steps in the above-described embodiment of the method for displaying activity information. In particular, program 710 may include program code including computer-operating instructions. The processor 702 may be a Central Processing Unit (CPU), or a specific integrated circuit ASIC (Application Specific Integrated Circuit), or one or more integrated circuits configured to implement embodiments of the present invention. The one or more processors included in the terminal may be the same type of processor, such as one or more CPUs; but may also be different types of processors such as one or more CPUs and one or more ASICs. Memory 706 for storing programs 710. The memory 706 may comprise high-speed RAM memory or may further comprise non-volatile memory (non-volatile memory), such as at least one disk memory. The program 710 may be specifically configured to cause the processor 702 to: receiving an acquisition request of activity information, wherein the acquisition request carries identification information of a target activity; determining identification information and activity key information of each business class participating in the target activity according to the identification information of the target activity, wherein the identification information and the activity key information corresponding to each business class are obtained by splitting the activity description information corresponding to each business class; and respectively determining a main title and a sub-title of the activity label corresponding to each business class according to the identification information and the activity key information corresponding to each business class, and sending the main title and the sub-title.
It will be appreciated by those skilled in the art that the modules or steps of the invention described above may be implemented in a general purpose computing device, they may be concentrated on a single computing device, or distributed across a network of computing devices, they may alternatively be implemented in program code executable by computing devices, so that they may be stored in a memory device for execution by computing devices, and in some cases, the steps shown or described may be performed in a different order than that shown or described, or they may be separately fabricated into individual integrated circuit modules, or multiple modules or steps within them may be fabricated into a single integrated circuit module for implementation. Thus, the present invention is not limited to any specific combination of hardware and software.
The above description is only of the preferred embodiments of the present invention and is not intended to limit the present invention, but various modifications and variations can be made to the present invention by those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present invention should be included in the protection scope of the present invention.

Claims (38)

1. A method for displaying activity information, comprising:
Sending an acquisition request of activity information to a server, wherein the acquisition request carries identification information of a target activity; the server is used for determining the identification information and the activity key information of each business class participating in the target activity according to the identification information of the target activity so as to respectively determine the main title and the subtitle of the activity label corresponding to each business class according to the identification information and the activity key information corresponding to each business class, wherein the identification information and the activity key information corresponding to each business class are obtained by splitting the activity description information corresponding to each business class; and receiving the main title and the sub-title, and displaying the activity label information of each service class according to the main title and the sub-title.
2. The method according to claim 1, wherein the identification information of the target activity is identification information of a target activity corresponding to a primary activity label, the receiving the main title and the sub-title, and displaying the activity label information of each service class according to the main title and the sub-title, includes: and receiving the main title and the sub-title, and displaying the secondary activity label information of each service class according to the main title and the sub-title.
3. The method of claim 2, wherein said receiving said main title and said sub-title and presenting secondary activity label information for said respective business categories based on said main title and said sub-title comprises:
and receiving the display sequence of the main title, the sub-title and the secondary activity label, and displaying the secondary activity label information of each business class according to the main title, the sub-title and the display sequence.
4. A method according to claim 3, wherein the activity key information comprises first activity key information and/or second activity key information, and wherein after the second activity label information for each of the business categories is presented in accordance with the main title, the sub-title and the presentation order, the method further comprises: sending an acquisition request of target service class activity information, wherein the acquisition request comprises identification information of a secondary activity label corresponding to the target service class; and receiving first activity key information and/or second activity key information of the target service class, and displaying the first activity key information and/or the second activity key information above a service list corresponding to the target service class, wherein the first activity key information and/or the second activity key information are determined by the server according to the identification information of the secondary activity label.
5. The method of claim 4, wherein after displaying the second activity key information over the service list corresponding to the target service class, the method further comprises:
a resource acquisition request aiming at second activity key information under a target service class is sent, wherein the resource acquisition request carries user identity information; and receiving and displaying a resource allocation result determined by the server according to the identity information.
6. The method of claim 4, wherein after the receiving the first activity-critical information and/or the second activity-critical information for the target business class, the method further comprises: and receiving the identification information of the target service class sent by the server, and displaying the identification information of the target service class in a title bar corresponding to the target service class.
7. The method of claim 6, wherein after said receiving the identification information of the target service class transmitted by the server, the method further comprises: receiving a replacement instruction of the activity information of the target business class, wherein the replacement instruction comprises display pixels of the first activity key information and/or the second activity key information; and replacing the identification information of the target business class by the first activity key information and/or the second activity key information according to the display pixel, and displaying in the title bar.
8. A method for displaying activity information, comprising: receiving an acquisition request of activity information, wherein the acquisition request carries identification information of a target activity; determining identification information and activity key information of each business class participating in the target activity according to the identification information of the target activity, wherein the identification information and the activity key information corresponding to each business class are obtained by splitting the activity description information corresponding to each business class; and respectively determining a main title and a sub-title of the activity label corresponding to each business class according to the identification information and the activity key information corresponding to each business class, and sending the main title and the sub-title.
9. The method of claim 8, wherein the determining identification information and activity key information of each business category participating in the target activity based on the identification information of the target activity comprises: determining the identification information of each business class participating in the target activity according to the identification information of the target activity; and supplementing the activity key information corresponding to each business class according to the identification information of each business class.
10. The method of claim 8, wherein prior to the receiving the acquisition request for activity information, the method further comprises: acquiring activity description information corresponding to each business class participating in different activities; and splitting the activity description information by using a preset service class identification library to obtain the activity key information corresponding to each service class.
11. The method of claim 10, wherein the preset service class identifier library stores identification information of service classes participating in different activities, the splitting the activity description information by using the preset service class identifier library to obtain the activity key information corresponding to each service class, and the method comprises: judging whether a field corresponding to the activity description information contains identification information of any service class in the preset service class identification library; and if the identification information of any business class is contained, determining the remaining fields corresponding to the activity description information as the activity key information corresponding to any business class.
12. The method according to claim 8, wherein the identification information of the target activity is identification information of a target activity corresponding to a primary activity label, and the determining, according to the identification information and activity key information corresponding to each service class, a main title and a sub-title of the activity label corresponding to each service class includes: and respectively determining a main title and a sub-title of the secondary activity label corresponding to each business class according to the identification information and the activity key information corresponding to each business class.
13. The method of claim 12, wherein the activity key information comprises first activity key information and/or second activity key information, the method further comprising, prior to the transmitting the main title and the subtitle: classifying each business class according to the corresponding first activity key information and/or second activity key information; determining the display sequence of the secondary activity labels corresponding to the business categories according to the classification result; said transmitting said main title and said subtitle, comprising: and sending the display sequence of the main title, the sub-title and the secondary active tag.
14. The method of claim 13, wherein after said sending the presentation order of the main title, the sub-title, and the secondary active tag, the method further comprises: receiving an acquisition request of target service class activity information, wherein the acquisition request comprises identification information corresponding to the secondary activity label; determining the identification information of the target service class corresponding to the secondary activity label according to the identification information corresponding to the secondary activity label; and determining and sending the first activity key information and/or the second activity key information of the target service class to a client according to the identification information of the target service class, wherein the client is used for displaying the first activity key information and/or the second activity key information above a service list corresponding to the target service class.
15. The method of claim 14, wherein after determining and transmitting the second activity key information of the target business class to the client according to the identification information of the target business class, the method further comprises: receiving a resource acquisition request aiming at second activity key information under a target service class, wherein the resource acquisition request carries user identity information; judging whether the user has resource acquisition qualification according to the identity information; and if the user has the resource receiving qualification, carrying out resource allocation on the user, and sending a resource allocation result.
16. The method of claim 14, wherein after the determining the identification information of the target service class corresponding to the secondary activity label according to the identification information corresponding to the secondary activity label, the method further comprises: and sending the identification information of the target service class to the client, wherein the client is used for displaying the identification information of the target service class in a title bar corresponding to the target service class.
17. The method of claim 16, wherein after said sending the identification information of the target business class to the client, the method further comprises: responding to the rolling of the identification information of the target service class, and calculating the rolling distance of the identification information of the target service class; if the rolling distance is larger than the height of the title bar, calculating display pixels of the first activity key information and/or the second activity key information of the target business class according to a preset reduction ratio; and according to the display pixels, sending a replacement instruction of the activity information of the target service class to the client, wherein the client is used for replacing the identification information of the target service class in the title bar by using the first activity key information and/or the second activity key information of the target service class according to the display pixels carried by the replacement instruction.
18. A display device for activity information, comprising:
the system comprises a sending unit, a server and a receiving unit, wherein the sending unit is used for sending an acquisition request of activity information to the server, and the acquisition request carries identification information of a target activity; the server is used for determining the identification information and the activity key information of each business class participating in the target activity according to the identification information of the target activity so as to respectively determine the main title and the subtitle of the activity label corresponding to each business class according to the identification information and the activity key information corresponding to each business class, wherein the identification information and the activity key information corresponding to each business class are obtained by splitting the activity description information corresponding to each business class; and the display unit is used for receiving the main title and the sub-title and displaying the activity label information of each business class according to the main title and the sub-title.
19. The apparatus according to claim 18, wherein the identification information of the target activity is identification information of a target activity corresponding to a primary activity label, and the display unit is specifically configured to receive the main title and the subtitle, and display the secondary activity label information of each service class according to the main title and the subtitle.
20. The apparatus of claim 19, wherein the presentation unit is further specifically configured to receive a presentation order of the main title, the sub-title, and the secondary active label, and present the secondary active label information of each service class according to the main title, the sub-title, and the presentation order.
21. The apparatus according to claim 20, wherein the activity key information includes first activity key information and/or second activity key information, and the sending unit is further configured to send an acquisition request of activity information of a target service class, where the acquisition request includes identification information of a secondary activity label corresponding to the target service class; the display unit is further configured to receive the first activity key information and/or the second activity key information of the target service class, and display the first activity key information and/or the second activity key information above a service list corresponding to the target service class, where the first activity key information and/or the second activity key information is determined by the server according to the identification information of the second-level activity tag.
22. The apparatus of claim 21, wherein the sending unit is further configured to send a resource retrieval request for the second activity key information under the target business class, where the resource retrieval request carries user identity information; the display unit is further configured to receive and display a resource allocation result determined by the server according to the identity information.
23. The apparatus of claim 21, wherein the display unit is further configured to receive the identification information of the target service class sent by the server, and display the identification information of the target service class in a title bar corresponding to the target service class.
24. The apparatus of claim 23, wherein the apparatus further comprises: the system comprises a receiving unit and a replacing unit, wherein the receiving unit is used for receiving a replacing instruction of the activity information of the target business class, and the replacing instruction comprises display pixels of the first activity key information and/or the second activity key information; and the replacing unit is used for replacing the identification information of the target business class by the first activity key information and/or the second activity key information according to the display pixel so as to display the identification information in the title bar.
25. A display device for activity information, comprising: the receiving unit is used for receiving an acquisition request of the activity information, wherein the acquisition request carries identification information of a target activity; the determining unit is used for determining the identification information and the activity key information of each business class participating in the target activity according to the identification information of the target activity, wherein the identification information and the activity key information corresponding to each business class are obtained by splitting the activity description information corresponding to each business class; and the sending unit is used for respectively determining the main title and the sub-title of the activity label corresponding to each business class according to the identification information and the activity key information corresponding to each business class, and sending the main title and the sub-title.
26. The apparatus according to claim 25, wherein the determining unit comprises: the system comprises a determining module and a complementing module, wherein the determining module is used for determining the identification information of each business class participating in the target activity according to the identification information of the target activity; and the completion module is used for completing the activity key information corresponding to each business class according to the identification information of each business class.
27. The apparatus of claim 25, wherein the apparatus further comprises: the system comprises an acquisition unit and a splitting unit, wherein the acquisition unit is used for acquiring activity description information corresponding to each business class participating in different activities; the splitting unit is used for splitting the activity description information by utilizing a preset service class identification library to obtain the activity key information corresponding to each service class.
28. The apparatus of claim 27, wherein the preset service class identification library stores identification information of service classes participating in different activities, and the splitting unit comprises: the judging module is used for judging whether the field corresponding to the activity description information contains the identification information of any service class in the preset service class identification library; and the determining module is used for determining the remaining fields corresponding to the activity description information as the activity key information corresponding to any business class if the identification information of any business class is included.
29. The apparatus of claim 25, wherein the identification information of the target activity is identification information of a target activity corresponding to a primary activity label, and the sending unit is specifically configured to determine, according to the identification information and activity key information corresponding to each service class, a main title and a sub-title of a secondary activity label corresponding to each service class, respectively.
30. The apparatus of claim 29, wherein the activity-critical information comprises first activity-critical information and/or second activity-critical information, the apparatus further comprising: the classification unit is used for classifying each business class according to the corresponding first activity key information and/or second activity key information; the determining unit is also used for determining the display sequence of the secondary activity labels corresponding to the business categories according to the classification result; the sending unit is further specifically configured to send the display sequence of the main title, the subtitle and the secondary active tag.
31. The apparatus of claim 30, wherein the receiving unit is further configured to receive an acquisition request of the activity information of the target service class, the acquisition request including identification information corresponding to the secondary activity label; the determining unit is further used for determining the identification information of the target service class corresponding to the secondary activity label according to the identification information corresponding to the secondary activity label; the sending unit is further configured to determine and send, according to the identification information of the target service class, first activity key information and/or second activity key information of the target service class to a client, where the client is configured to display the first activity key information and/or the second activity key information above a service list corresponding to the target service class.
32. The apparatus of claim 31, wherein the apparatus further comprises: the receiving unit is further used for receiving a resource acquisition request aiming at the second activity key information under the target service class, wherein the resource acquisition request carries user identity information; the judging unit is used for judging whether the user has resource acquisition qualification according to the identity information; and the allocation unit is used for allocating the resources to the user if the user has the resource acquisition qualification and sending a resource allocation result.
33. The apparatus of claim 31, wherein the sending unit is further configured to send identification information of the target service class to the client, and the client is configured to display the identification information of the target service class in a title bar corresponding to the target service class.
34. The apparatus of claim 33, wherein the apparatus further comprises: the calculating unit is used for responding to the rolling of the identification information of the target service class and calculating the rolling distance of the identification information of the target service class; the calculating unit is further configured to calculate display pixels of the first activity key information and/or the second activity key information of the target business class according to a preset reduction ratio if the rolling distance is greater than the height of the title bar; the sending unit is further configured to send a replacement instruction of the activity information of the target service class to the client according to the display pixel, where the client is configured to replace, according to the display pixel carried by the replacement instruction, the identification information of the target service class with the first activity key information and/or the second activity key information of the target service class, and display the identification information in the title bar.
35. A storage medium having stored therein at least one executable instruction for causing a processor to perform operations corresponding to the method of exposing activity information according to any one of claims 1-7.
36. A terminal, comprising: the device comprises a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface complete communication with each other through the communication bus; the memory is configured to store at least one executable instruction, where the executable instruction causes the processor to perform operations corresponding to the method for displaying activity information according to any one of claims 1 to 7.
37. A storage medium having stored therein at least one executable instruction for causing a processor to perform operations corresponding to the method of exposing activity information according to any one of claims 8-17.
38. A server, comprising: the device comprises a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface complete communication with each other through the communication bus; the memory is configured to store at least one executable instruction, where the executable instruction causes the processor to perform operations corresponding to the method for displaying activity information according to any one of claims 8 to 17.
CN202010087187.9A 2020-02-11 2020-02-11 Method and device for displaying activity information Active CN111292169B (en)

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