CN103886484A - Shopping guiding system for large-scale commercial block - Google Patents

Abstract

The present invention proposes a shopping guide system for large commercial blocks, which includes user terminals, merchant terminals and servers. The user terminal further includes an input/output operation panel, a data storage unit, a wireless communication unit, a positioning and navigation unit, and a main control unit. According to the method of the present invention, it supports commodity shopping guides in large-scale commercial blocks containing multiple independently operated and managed shopping malls and store physical stores; accurate commodity positioning is not performed, and only corresponding stores, special areas, sub-areas, etc. are located , with low hardware requirements and easy deployment and implementation; in view of the uncertainty of consumers' shopping goals, it provides personalized product recommendation information according to the user's consumption intention; in view of the diversity of consumers' shopping goals, it provides optimized shopping navigation route information according to the user's shopping tendency. To effectively and quickly discover the user's intended products within a certain range around, avoid the phenomenon of comparing products between different shopping malls and physical stores many times, and improve the effect of user consumption experience.

Description

A shopping guide system for large commercial blocks

technical field

The present invention relates to commodity shopping guide technology, specifically a shopping guide system and method for large-scale commercial blocks, catering blocks, indoor shopping malls, etc. involving multiple independently operated and managed shopping malls, stores and other physical store environments.

Background technique

With the development of e-commerce, although more and more people choose online shopping, compared with physical store shopping, online shopping has limited text information description, color difference in picture information display, lack of on-site experience, and difficulty in material and size. Warranty, postage costs and delays. This is especially true for some clothes, hats, footwear, etc. that need to be tried on, cosmetics, etc. that need to be tried, and food and beverages, etc. that need to be consumed on the spot. Therefore, physical store shopping still has certain advantages. Due to the relatively concentrated quantity of goods, brand types, shopping malls and stores in large commercial blocks, and a wide range of consumer choices, at present, when shopping in physical stores, people often choose large commercial blocks, catering blocks, and large indoor shopping malls for consumption. When consumers shop in large commercial districts, there are the following characteristics:

1. Consumers are most concerned about product quality (including service quality), brand and price, and pursue the best intention to buy products within the entire commercial district rather than within the scope of a specific shopping mall physical store;

2. The uncertainty of consumers' shopping goals. Compared with the behavior of searching for products by entering specific product names, product brands and other information when shopping online, consumers' shopping behaviors in commercial districts have a certain degree of leisure and impromptu consumption. Before going to the commercial district, consumers often only have a general intention for their own consumption, such as commodity categories, commodity brands, etc., and even do not have a general consumption intention (only focus on commodity brands, categories, etc., and do not buy specific commodities. plan), just for the sake of relaxation and leisure, and decide whether to buy temporarily after visiting the site. For example, after seeing a certain cosmetics promotion, although there is no plan to buy any cosmetics before departure, but due to the large promotion rate, a temporary decision is made to purchase, and another example At noon, it is temporarily decided to carry out food and beverage consumption in commercial districts;

3. Diversity of consumers' shopping goals. When the same consumer is shopping in a commercial district, the shopping tendency (focusing only on specific product information, such as size, optional brand, style, price range, etc., and having a clear purchase plan) is often not one product, but many categories Different products with different styles and different brands, such as choosing shoes, clothes and jewelry at the same time during a shopping process in a commercial street during the season change;

4. The geographical distribution of the shopping environment is wide, and the physical stores of each shopping mall are operated and managed independently of each other, and there is no obvious pattern in the distribution;

5. The dynamics of product promotion information. Commodity promotions vary with different holidays, and even some shopping malls have limited-time/limited promotions in physical stores.

Through the analysis of the above characteristics, it can be found that when shopping or consuming in large commercial blocks, there are the following problems:

1. The geographical scope of the commercial area is large and the geographical distribution is irregular. Consumers usually need to spend several hours searching, comparing, and choosing products that meet their needs in multiple physical stores, shopping malls, and stores, and the cost of time spent is high;

2. Without a pre-planned shopping route, it is difficult for consumers to visit all the physical stores that sell the products or brands they want to buy at the same time. This is especially true during the promotion phase;

3. There are comprehensive shopping malls in many commercial districts. Some brand areas or sub-areas in these comprehensive shopping malls may contain products that users intend. Users must visit these shopping mall brand areas or sub-stores in person to learn about them. Whether the desired product is available and whether there is a promotional offer. Therefore, consumers often spend a lot of time and energy searching and comparing products in various comprehensive shopping malls. This has resulted in the blindness of consumers' shopping process, wasting physical strength, energy and time;

4. At present, in order to make more consumers understand the products and promotional information in their stores, most shopping malls and stores distribute paper leaflets and promotional leaflets to consumers in commercial blocks to expand the scope of publicity, but there are still real potential Buying consumers fail to receive leaflets and promotional leaflets, and miss buying opportunities.

Therefore, there is a need for a general shopping guide system and method for places such as large commercial blocks, catering blocks, and indoor large shopping malls, so as to provide consumers with an efficient shopping and consumption solution.

At present, there are traditional workers’ shopping guidance methods that rely on product promotion and shopping guides to recommend corresponding products in physical stores or shopping malls to consumers according to their needs and intentions, and there are still some methods that rely on related technologies to guide shopping in physical stores or comprehensive shopping malls way of providing solutions.

For example, scheme 1, the Chinese invention patent with publication number CN1845163A "a shopping guide system based on RFID technology". This patent pastes RFID tags on commodities or goods racks, and when customers move in the shopping area with a portable terminal that can receive/read RFID tag information, the portable terminal reads the coded information in the RFID tag, and then uses RFID positioning technology to obtain the distance The customer's nearest shelf number to determine the customer's location information and perform directional navigation.

Another example is scheme 2, the Chinese invention patent "shopping guide method, shopping guide system and mobile terminal" whose publication number is CN103473679A. The shopping guide server described in this patent determines the location information of customers and target products through radio frequency tags, and the mobile terminal obtains the path determined according to the location information, thereby helping customers quickly find target products, saving customers' shopping time and improving user experience.

Another example is scheme 3, the Chinese invention patent whose publication number is CN101694524B "Precise navigation system for shopping guides in indoor shopping malls, exhibition guides and scenery guides". The system described in this patent consists of a portable terminal, an indoor wireless communication system, a server, and an indoor accurate real-time positioning system including a positioning tag, a positioning sensor and a positioning engine. The positioning tag integrated in the portable terminal sends out positioning signals according to frequency, which is processed by the indoor precise real-time positioning system and converted into three-dimensional space positioning information, and then transmitted to the server so that the server can determine the current three-dimensional space position of the portable terminal. This patent can achieve accurate visual navigation of the arrival route of indoor items. Users can search and specify items through portable terminals and then navigate. It is an active precise positioning and navigation technology.

Another example is scheme 4, the Chinese utility model patent "a shopping guide system for mobile shopping malls" whose publication number is CN202854884U. This patent connects the shopping mall terminal to the local WIFI network, and then enables the user mobile phone with the WIFI module to inquire about the shopping mall terminal through the WIFI network inside the shopping mall, and obtain the relevant information of the goods in the shopping mall, so as to achieve the purpose of shopping guide for the user.

In addition, domestic Baidu, Alibaba and other companies also provide services for physical stores such as shopping malls, supermarkets, and shops to mark merchants on the map, so as to quickly find corresponding merchants and product information on the map.

Relying on the traditional manual shopping guide method is inefficient and limited to the shopping mall or store where the sales promotion guide is located, and cannot provide users with optimal shopping plans and guidance for the entire commercial shopping district. In the way of using related technologies to provide solutions for shopping guides in physical stores or comprehensive shopping malls, scheme 1 and scheme 2 rely on radio frequency technology, and scheme 3 uses positioning tag technology. Radio frequency tags, or by adding positioning tags in the portable devices used by users to achieve the purpose of accurately finding product information. In addition, these three solutions are designed to help users quickly locate a certain product in the mall. Solution 4 relies on the end-to-end communication between the mobile phone and the shopping mall terminal through the WIFI network to search for product information. If the WIFI networks in different districts may be different, users need to manually switch between different WIFI networks frequently, which will involve problems such as link password query and network switching, which is inconvenient for users to operate). Plan 1, Plan 2, Plan 3, and Plan 4 are all aimed at the situation that users shop in the same physical store in the mall. When users consume or visit places such as large commercial blocks, if the technology of Plan 1 to Plan 4 is used to provide users with To provide shopping guide services, it is required that all independently operated and managed shopping malls and physical stores in the entire commercial block adopt the same scheme, so that users can know all the product information in the entire block, and for multiple simultaneous appearance of the same style, similar, Commodities in different operating malls are not considered and involved. In addition, this type of solution also requires a large number of hardware facilities such as radio frequency tags and radio frequency tag readers, positioning tags, portable terminals, and WIFI access points.

However, map services such as Baidu's "Baidu Map", Alibaba's Taobao "Map Search", and "Local Life Circle" allow merchants to mark the location of physical stores on the map and view optional products through the map. The specific location distribution information (the information can be as accurate as the house number of a certain street), but it is limited to a specific product, and users can only query one product at a time. In addition, for large shopping malls containing multiple product brands and product types, this map service cannot locate a specific sub-area (such as a sports brand exclusive area).

In summary, the above scheme has the following deficiencies:

1. Excessive pursuit of precise positioning and reliance on specific hardware facilities. With the expansion of the deployment scope, the hardware-related costs of solution deployment and implementation will increase significantly;

2. Focus on the positioning and direction navigation of a single product in a single shopping mall, without considering the situation involving multiple shopping malls/products that meet the requirements at the same time, which cannot satisfy consumers searching for several product categories in the entire commercial district at one time. , different brands and different merchants are most satisfied with the needs of the goods, that is, the local optimum is not equal to the global optimum;

3. Or focus on finding products in a single shopping mall (such as scheme 1 to scheme 4), or focus on finding all business locations of a certain commodity or brand on a map (such as Baidu's "Baidu map", Alibaba's Taobao "map search", "local life circle"), the latter cannot be specific to a sub-area in a shopping mall, and more importantly, it cannot satisfy the aforementioned uncertainty and diversity of consumers' shopping goals;

4. Unable to provide consumers with promotional information that has nothing to do with specific commodities, such as time-limited promotions, spending over M yuan minus N yuan, buy two get one free, etc.;

5. It is impossible to provide optimized routes for consumers to visit multiple shopping malls with different geographical locations, such as geographical location priority, promotion rate priority, price priority, product supply priority, or multiple strategy combination optimization routes, etc.;

6. It is unable to provide consumers with personalized product recommendation information and shopping navigation route information services based on personal consumption intentions or shopping tendencies (such as a sports brand, a cosmetics brand) in a timely manner (different promotional levels in different time periods);

7. Consumers are required to frequently actively and manually inquire and view portable terminals/handheld devices, and need to inquire about relevant information once for each commodity to be purchased, resulting in poor user experience.

Contents of the invention

The purpose of the present invention is to provide a shopping guide system and method for large-scale commercial blocks with low hardware cost, convenient deployment and implementation, and flexible and concise use in order to solve the shortcomings of the existing technology, taking into account the uncertainty and diversity of consumers' shopping goals, According to their own consumption intention and shopping tendency, when shopping in large commercial blocks, consumers can effectively and quickly find the intended products within a certain range around them, avoiding the phenomenon of comparing products between different shopping malls for multiple times, and at the same time Provide optimized shopping navigation routes to improve user consumption experience.

In order to achieve the above-mentioned technical purpose and achieve the above-mentioned technical effect, the present invention is realized through the following technical solutions:

A shopping guide system for a large commercial block, characterized in that it includes: a user terminal, a merchant terminal, and a server. The user terminal further includes an input/output operation panel, a data storage unit, a wireless communication unit, a positioning and navigation unit, and a main control unit.

The user terminal is mainly used to monitor the user's location and communicate with the server. The latter provides consumers with personalized product recommendation information and shopping navigation route services according to the user's personal consumption intention and shopping tendency. Portable smart devices with access to the Internet and positioning and navigation capabilities, such as smart phones, tablet computers, smart glasses, etc.

Further, the input/output operation panel of the user terminal is used for the user to set the consumption intention parameters for the uncertainty of shopping goals, such as various commodity brands, commodity categories and other information, and the shopping tendency for the diversity of shopping goals Parameters, such as a variety of product categories, and the corresponding brand, size, style, price range and other information. It also has output display, voice, vibration and other prompt functions. For example, when there is an intended product within a certain geographical range of the user's current location, Vibration, voice, etc. can be used to remind users, and at the same time, the location information of the intended product on the map can be displayed on the screen to provide users with directional shopping guidance.

Further, the data storage unit of the user terminal is used to store the user's consumption intention and shopping tendency parameters, personalized product recommendation information and shopping navigation route information sent by the server, and the preferred solution also includes offline map etc.

Further, the wireless communication unit of the user terminal is used for data communication with the remote server, and the communication method can be any form that can access the Internet, such as 3G, 4G, WIFI, etc.

Further, the positioning and navigation unit of the user terminal is used to determine the current geographic location of the user and provide the user with a directional navigation function, which can use various mature positioning and navigation algorithms, such as base station positioning (with an accuracy of 100 to 300 meters), WIFI positioning (accuracy of 30-200 meters), GPS positioning (accuracy of 30 meters), etc., can also be a combination of several methods.

Further, the main control unit of the user terminal is used to control other hardware modules of the user terminal, and use the user location information detected by the positioning and navigation unit to prompt the user with personalized product recommendation information and shopping navigation routes according to the user's settings. These shopping guide service information are provided to the user terminal by the remote server according to the user's subscription policy.

The merchant terminal is mainly used to upload and update the geographic location information of the shopping mall/store/sub-area, commodity information (such as commodity category, brand, price range, inventory), promotional information (such as consumption over M yuan to reduce N yuan, buy two get one free, etc.), information validity period, etc. It can be any computing device capable of accessing the Internet, such as a notebook computer, a desktop computer, a tablet computer, and the like.

The server is mainly used to receive the geographic location information of shopping malls/stores/sub-regions, product information, promotional information, information validity period, etc. sent by various merchant terminals, and receive subscription information containing consumer consumption intentions and shopping tendencies sent by user terminals, and According to the user's location and requirements, send personalized product recommendation information and shopping navigation route information to the user terminal. It can be any kind of traditional server, cloud server, virtual server, etc. that can access the Internet and has certain service processing capabilities, and has map information of various commercial blocks.

Both the user terminal and the merchant terminal communicate with the server in any way that can access the Internet, such as broadband, 3G, 4G, etc.

A shopping guide method for large-scale commercial blocks, further comprising a shopping guide method for uncertain shopping targets, and a shopping guide method for shopping target diversity.

The shopping guide method with uncertain shopping goals aims to provide users with personalized product recommendation information, and is characterized in that it includes the following steps:

SU01: The user uses the user terminal to set consumption intentions, such as product brand, product category and other subscription information, and whether to use offline shopping guide/online shopping guide mode, prompt range and other related parameters;

SU02: Register the consumption intention subscription information and related parameters set by the user to the remote server through the wireless communication unit of the user terminal;

SU03: If the user selects the offline shopping guide mode, execute step SU04, otherwise execute step SU10;

SU04: The user terminal downloads all the previously subscribed product personalized recommendation information at one time, and the remote server searches and calculates the information submitted by each merchant terminal according to the consumption intention subscription information in step SU02;

SU05: The user terminal uses the positioning and navigation unit to periodically update its own location information;

SU06: The main control unit of the user terminal uses the user's current location information in step SU05 to search for physical stores such as shopping malls/sub-regions in the product personalized recommendation information in step SU04 whose geographical distance is smaller than the prompt range parameter in step SU01 and Personalized recommendation information for products that have not been recommended;

SU07: The user terminal prompts the user with personalized product recommendation information through the display screen, prompt sound, vibration, etc.;

SU08: Determine whether the user switches to the online shopping guide mode, if so, execute step SU10, otherwise execute step SU09;

SU09: Determine whether the user has logged out, if not, execute step SU05, otherwise end the entire shopping guide method;

SU10: The user terminal uses the positioning and navigation unit to periodically update its own location information, and send the location information to the remote server;

SU11: After the remote server receives the update message of the user's location information, according to the location information, it searches for all shopping malls/stores that meet the user's consumption intention and stores the corresponding product personality The personalized recommendation information is sent to the user terminal;

SU12: After the user terminal receives the personalized product recommendation information sent by the remote server, it prompts the user in the form of display screen, prompt sound, vibration, etc.;

SU13: Determine whether the user switches to the offline shopping guide mode, if so, execute step SU04, otherwise execute step SU14;

SU14: Determine whether the user has logged out, if not, execute step SU10, otherwise end the entire shopping guide method.

The shopping target diversity shopping guide method is aimed at prompting the user for shopping navigation route information, which is characterized in that it includes the following steps:

SM01: The user uses the user terminal to set subscription information such as shopping tendency, such as the category, brand, size, style, price range and other information of various commodities that may be purchased;

SM02: Register the shopping tendency subscription information set by the user to the remote server through the wireless communication unit of the user terminal;

SM03: The user terminal uses the positioning and navigation unit to periodically update its own location information, and send the location information to the remote server;

SM04: According to the current location information updated by the user and the shopping tendency subscription information registered in step SM02, the remote server searches for all the commodities that meet the requirements on the map of the commercial district, and accordingly traverses several maps through various mature methods. The algorithm for specifying the location is used to calculate the user's shopping navigation route information, and different strategies can be adopted, such as geographical location priority, promotion range priority, price priority, product supply priority, or a combination of multiple strategies. Due to the uncertainty of the user's goal during the shopping process, the user may deviate from the shopping navigation route, so the shopping navigation route will be recalculated based on the user's updated current location information if necessary;

SM05: After the user terminal receives the shopping navigation information sent by the remote server, it prompts the user in the form of display screen, prompt sound, vibration, etc.;

SM06: Determine whether the user has finished shopping, if not, execute step SM03, otherwise end the entire shopping guide algorithm.

The shopping guide method for uncertain shopping targets and the shopping guide method for shopping target diversity can be used simultaneously in the specific implementation process without conflicting with each other. It is just that the shopping navigation route may be recalculated in due course when step SM04 is executed.

The beneficial effects of the invention are: low hardware requirements, convenient deployment and implementation, taking into account the uncertainty and diversity of consumers' shopping goals, so that consumers can effectively and efficiently shop in large commercial blocks according to their own consumption intentions and shopping tendencies. Quickly discover the intended products within a certain range around, avoid the phenomenon of comparing products between different shopping malls and physical stores multiple times, and provide optimized shopping navigation routes to improve user consumption experience.

Further, the present invention supports commodity shopping guides in large-scale commercial districts containing multiple independently operated and managed shopping malls and physical stores;

Furthermore, the present invention does not carry out accurate product positioning, but only locates corresponding stores, special areas, sub-areas, etc., with low hardware requirements and easy deployment and implementation;

Further, the present invention aims at the uncertainty of consumers' shopping goals, and provides personalized product recommendation information according to the user's consumption intention;

Further, the present invention provides optimized shopping navigation route information according to the user's shopping tendency, aiming at the diversity of consumers' shopping goals.

Description of drawings

Fig. 1 is the structural representation of the shopping guide system used in large-scale commercial blocks of the present invention;

FIG. 2 is a schematic structural diagram of a user terminal according to the present invention;

Fig. 3 is a flow chart of the present invention's shopping guide method for shopping target uncertainty in large commercial blocks;

Fig. 4 is a flow chart of the present invention's shopping guide method for shopping target diversity in large commercial blocks.

Detailed ways

The technical scheme of the present invention will be described in further detail below in conjunction with the accompanying drawings and specific embodiments, so that those skilled in the art can better understand the present invention and implement it, but the examples given are not intended to limit the present invention.

As shown in FIG. 1 , the shopping guide system for a large commercial block includes: a user terminal 101 , a merchant terminal 102 , and a server 103 . The user terminal 101 further includes: an input/output operation panel 104 , a data storage unit 105 , a wireless communication unit 106 , a positioning and navigation unit 107 , and a main control unit 108 .

As shown in Figure 2, the main control unit 108 is connected with the input/output operation panel 104, the data storage unit 105, the wireless communication unit 106, and the positioning navigation unit 107 respectively, and the main control unit 108 is respectively connected with the input/output operation panel 104, the wireless Two-way communication is used between the communication units 106 , and the positioning and navigation unit 107 and the data storage unit 105 send data to the main control unit 108 .

The user terminal 101 is mainly used to monitor the user's location and communicate with the server 103. The latter provides consumers with personalized product recommendation information and shopping navigation route services according to the user's personal consumption intention and shopping tendency. A portable smart device capable of accessing the Internet and positioning and navigation, such as smart phones, tablet computers, smart glasses, etc.

Further, the input/output operation panel 104 of the user terminal 101 is used for the user to set the consumption intention parameters for the uncertainty of shopping goals, such as various commodity brands, commodity categories and other information, and for the diversity of shopping goals. Shopping propensity parameters, such as various commodity categories, and corresponding information such as brands, sizes, styles, price ranges, etc., and also have output display, voice, vibration and other prompt functions, such as intentional commodities within a certain geographical range of the user's current location At the same time, the user can be reminded by means of vibration, voice, etc., and at the same time, the position information of the intended product on the map can be displayed on the screen to provide users with directional shopping guidance.

Further, the data storage unit 105 of the user terminal 101 is used to store the user's consumption intention and shopping tendency parameters, personalized commodity recommendation information and shopping navigation route information sent by the server, etc. offline maps etc.

Further, the wireless communication unit 106 of the user terminal 101 is used for data communication with the remote server 103, and the communication method can be any form that can access the Internet, such as 3G, 4G, WIFI, etc.

Further, the positioning and navigation unit 107 of the user terminal 101 is used to determine the current geographic location of the user and provide the user with a directional navigation function, which can use various mature positioning and navigation algorithms, such as base station positioning (with an accuracy of 100 ~300 meters), WIFI positioning (with an accuracy of 30-200 meters), GPS positioning (with an accuracy of 30 meters), etc., can also be a combination of several methods.

Further, the main control unit 108 of the user terminal 101 is configured to control other hardware modules of the user terminal, use the user location information detected by the positioning and navigation unit 107 to prompt the user with personalized product recommendation information according to the user's settings, and Shopping navigation route information, the shopping guide service information is provided to the user terminal by the remote server according to the user's subscription policy.

Merchant terminal 102 is mainly used to provide merchants with uploading to the server, updating shopping mall/store/sub-area geographic location information, product information (such as product category, brand, price range, inventory), promotional information (such as consumption over M yuan) N yuan reduction, buy two get one free, etc.), information validity period and other services. It can be any computing device capable of accessing the Internet, such as a notebook computer, a desktop computer, a tablet computer, and the like. The preferred solution can use the HTTP protocol to submit specific information by filling in the WEB screen.

The server 103 is mainly used to receive the geographic location information of shopping malls/stores/sub-regions, product information, promotional information, information validity period, etc. sent by each merchant terminal 102, and receive subscriptions containing consumer consumption intentions and shopping tendencies sent by user terminals 101. Information, and according to the user's location and requirements, send product personalized recommendation information and shopping navigation route information to the user terminal 101. It can be any kind of traditional server, cloud server, virtual server, etc. that can access the Internet and has certain service processing capabilities, and has map information of various commercial blocks.

Both the user terminal 101 and the merchant terminal 102 communicate with the server 103 in any way that can access the Internet, such as broadband, 3G, 4G, etc.

A shopping guide method for large-scale commercial blocks, further comprising a shopping guide method for uncertain shopping targets, and a shopping guide method for shopping target diversity.

As shown in Figure 3, the shopping guide method for shopping target uncertainty, its workflow is:

201: The user uses the user terminal to set consumption intentions, such as product brand, product category and other subscription information, and whether to use offline shopping guide/online shopping guide mode, prompt range and other related parameters. The offline shopping guide mode allows the user terminal to no longer access the Internet after downloading all the personalized product recommendation information subscribed by the user at one time, saving user traffic, while the online mode can update the personalized product recommendation information in real time. There may be new limited-time promotions during the shopping process, so the real-time performance is good, and the promotion information is more accurate and timely;

202: Register the consumption intention subscription information and related parameters set by the user to the remote server through the wireless communication unit of the user terminal;

203: If the user selects the offline shopping guide mode, go to step 204, otherwise go to step 210;

204: The user terminal downloads all the previously subscribed product personalized recommendation information at one time, and the remote server searches and calculates the information submitted by each merchant terminal according to the consumption intention subscription information in step 202;

205: The user terminal uses the positioning and navigation unit to periodically update its own location information;

206: The main control unit of the user terminal uses the user's current location information in step 205, and searches the product personalized recommendation information in step 204 for physical stores such as shopping malls/sub-regions whose geographical distance is smaller than the prompt range parameter in step 201 and Personalized recommendation information for products that have not been recommended;

207: The user terminal prompts the user with personalized product recommendation information through the display screen, prompt sound, vibration, etc.;

208: Determine whether the user has switched to the online shopping guide mode, if so, execute step 210, otherwise execute step 209;

209: Determine whether the user exits, if not, execute step 205, otherwise end the entire shopping guide method;

210: The user terminal periodically updates its location information by using the positioning and navigation unit, and sends the location information to the remote server;

211: After the remote server receives the update message of the user's location information, according to the location information, it searches for all the shopping malls/stores that meet the user's consumption intention and the corresponding ones that have not been identified. The recommended product personalized recommendation information is sent to the user terminal;

212: After receiving the personalized product recommendation information from the remote server, the user terminal prompts the user in the form of display screen, prompt sound, vibration, etc.;

213: Determine whether the user has switched to the offline shopping guide mode, if so, execute step 204, otherwise execute step 214;

214: Determine whether the user has logged out, if not, execute step 210, otherwise end the entire shopping guide method.

As shown in Figure 4, the working process of the shopping guide method with multiple shopping targets is as follows:

301: The user uses the user terminal to set subscription information such as shopping tendencies, such as categories, brands, sizes, styles, price ranges, and other information of various commodities that may be purchased;

302: Register the shopping preference subscription information set by the user with the remote server through the wireless communication unit of the user terminal;

303: The user terminal periodically updates its location information by using the positioning and navigation unit, and sends the location information to the remote server;

304: According to the current location information updated by the user and the shopping tendency subscription information registered in step 302, the remote server searches for all the commodities that meet the requirements on the map of the commercial district, and accordingly traverses the map several times through various mature methods. To calculate the user's shopping navigation route information by specifying a location, different strategies can be adopted, such as geographical location priority, promotion range priority, price priority, product supply priority, or a combination of multiple strategies. Due to the uncertainty of the user's goal during the shopping process, the user may deviate from the shopping navigation route, so the shopping navigation route will be recalculated based on the user's updated current location information if necessary;

305: After receiving the shopping navigation information sent by the remote server, the user terminal prompts the user in the form of display screen, prompt sound, vibration, etc.;

306: Determine whether the user has finished shopping, and if not, execute step 303; otherwise, end the entire shopping guide algorithm.

The shopping guide method with uncertain shopping targets and the shopping guide with multiple shopping targets can be used simultaneously in the specific implementation process without conflicting with each other. It is just that when step 304 is executed, the shopping navigation route may be recalculated in due course.

The above are only preferred embodiments of the present invention, and it should be pointed out that for those of ordinary skill in the art, some improvements and modifications can also be made without departing from the principles of the present invention, and these improvements and modifications should also be considered Be the protection scope of the present invention.

Claims (7)

1. the purchase guiding system for large scale business block, it is characterized in that, comprise user terminal, merchant tenninal and server, described user terminal comprises input/output operations panel, data storage cell, wireless communication unit, location navigation unit, main control unit; Described main control unit is connected with input/output operations panel, data storage cell, wireless communication unit, location navigation unit respectively;

Described user terminal is the intelligent and portable equipment that has location navigation ability and can enter the Internet, for and server communication, provide commodity personalized recommendation information and the service of shopping navigation way according to user's personal spending intention and shopping tendency for consumer;

Described merchant tenninal is the computing equipment entering the Internet, and is used to each business's user orientation server to upload, upgrade market/shop/subregion geographical location information, merchandise news, sales promotion information;

The data storage cell of described user terminal, the commodity personalized recommendation information that storage user's consumption purpose parameter, shopping tendency parameter, server end are sent and shopping navigation way information;

Described main control unit is for controlling input/output operations panel, data storage cell, wireless communication unit, the location navigation unit of user terminal, and the uncertain shopping guide method of operation shopping target and shopping target diversity shopping guide method.

2. a kind of purchase guiding system for large scale business block according to claim 1, is characterized in that, described server is traditional server or Cloud Server or the virtual server that has the cartographic information of each business block.

3. a kind of purchase guiding system for large scale business block according to claim 1, it is characterized in that the input/output operations panel of described user terminal arranges consumption purpose parameter and shopping tendency parameter for user,, comprise display screen, sound broadcasting device and vibrating device.

4. a kind of purchase guiding system for large scale business block according to claim 1,, it is characterized in that, the data storage cell of described user terminal also comprises the off-line map of storing business block, place.

5. a kind of purchase guiding system for large scale business block according to claim 1, is characterized in that, the uncertain shopping guide method of described shopping target, comprises the steps:

SU01: user user terminal arranges consumption purpose, shopping tendency parameter subscription information, selects to adopt off-line shopping guide or online shopping guide's pattern, selects business block prompting range parameter;

SU02: the wireless communication unit by user terminal is to remote server registered user set consumption purpose subscription information and correlation parameter;

SU03: if user selects off-line shopping guide pattern, perform step SU04, otherwise execution step SU10;

SU04: the commodity personalized recommendation information of subscribing to before all users of the disposable download of user terminal, described information is searched, is calculated and provide according to the consumption purpose subscription information in step SU02 by remote server in the information of being submitted to by each merchant tenninal;

SU05: user terminal utilizes location navigation unit to be updated periodically the positional information of self;

SU06: the main control unit of user terminal utilizes the user's current location information in step SU05, searches market in the commodity personalized recommendation information in step SU04 or subregion solid shop/brick and mortar store geographic position distance is less than business block prompting range parameter and the not yet recommended commodity personalized recommendation information in step SU01;

SU07: user terminal is pointed out commodity personalized recommendation information by display screen, prompt tone, vibration mode to user;

SU08: according to current network linking status, judge whether user switches to online shopping guide's pattern, if perform step SU10, otherwise execution step SU09;

SU09: select by user, judge whether user exits, and performs step SU05 if do not exit, otherwise finish whole shopping guide method;

SU10: user terminal utilizes location navigation unit to be updated periodically the positional information of self, and this positional information is sent to remote server;

SU11: remote server is received after the updating message of customer position information, search all markets that meet customer consumption purpose or shop solid shop/brick and mortar store that are less than the business block prompting range parameter in step SU01 apart from this position according to this positional information, and corresponding commodity personalized recommendation information is sent to user terminal;

SU12: user terminal is received after the commodity personalized recommendation information that remote server sends, pointed out to user with display screen, prompt tone, vibration mode;

SU13: judge whether user switches to off-line shopping guide pattern, if perform step SU04, otherwise execution step SU14;

SU14: judge whether user exits, and performs step SU10 if do not exit, otherwise finish whole shopping guide method.

6. a kind of purchase guiding system for large scale business block according to claim 1, is characterized in that, described shopping target diversity shopping guide method, comprises the steps:

SM01: user user terminal arranges shopping tendency subscription information;

SM02: the wireless communication unit by user terminal is inclined to subscription information to the set shopping of remote server registered user;

SM03: user terminal utilizes location navigation unit to be updated periodically the positional information of self, and this positional information is sent to remote server;

SM04: the current location information that remote server upgrades according to user, and the shopping of registering in step SM02 tendency subscription information, on the map of business block, search satisfactory all commodity, and calculate user's shopping navigation way information by the algorithm of the traversal some appointed places of map;

SM05: user terminal is received after the shopping navigation information that remote server sends, pointed out to user with forms such as display screen, prompt tone, vibrations;

SM06: judge whether user finishes shopping, perform step SM03 if do not finish shopping, otherwise finish whole shopping guide's algorithm.

7. a kind of purchase guiding system for large scale business block according to claim 1, it is characterized in that, the algorithm of the some appointed places of described traversal map adopt that geographic position is preferential or sales promotion amplitude is preferential or price priority or kinds of goods supply preferential, or the strategy of above-mentioned multiple strategy combination.

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