CN105376611A - Advertisement selection method and system - Google Patents
Advertisement selection method and system Download PDFInfo
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- CN105376611A CN105376611A CN201510925027.6A CN201510925027A CN105376611A CN 105376611 A CN105376611 A CN 105376611A CN 201510925027 A CN201510925027 A CN 201510925027A CN 105376611 A CN105376611 A CN 105376611A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
- H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/4508—Management of client data or end-user data
- H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
The invention relates to an advertisement selection method and system. The method includes the following steps that: preferred selection marks are set for advertisements; and in advertisement time, whether corresponding advertisements with preferred selection marks exist is queried, if advertisements with preferred selection marks exist, the advertisements with the preferred selection marks are selected to be delivered and displayed, if advertisements with preferred selection marks do not exist, the last advertisement in all advertisements is selected to be delivered and displayed. With the advertisement selection method and system of the invention adopted, digital television equipment can fast select advertisements according to the presence of preferred selection marks so as to deliver and display the advertisements or perform other processing on the advertisements; advertisement delivery efficiency and accuracy can be greatly improved, conveniences can be brought to the observation of users; the processing difficulty and burden of a digital television terminal can be greatly decreased; the power consumption of the digital television terminal can be reduced; and the performance of the digital television terminal can be ensured.
Description
Technical field
The present invention relates to the communications field, particularly relate to a kind of advertisement selecting method and system.
Background technology
At present, digital TV terminal (such as Set Top Box, television set etc.) is as terminal equipment that is common in home entertaining, extensive use, the Important Platform throwing in advertisement is often used as by each businessman, popularizing especially along with intelligent digital television terminal, the function of digital TV terminal is not confined to see TV, surfing the Net, play games, installing various application etc. is its requisite function, thus the space of throwing in advertisement can be utilized to get more and more by advertiser, and more and more important.
Nowadays, digital TV terminal is supported the mode that advertisement shows has a lot, such as, before mode on the set-top box has startup advertisement, menu advertisement, EPG advertisement, the advertisement of Banner bar, roll titles advertisement, volume bar advertisement, Corner Sign Advertisement, broadcast background advertisement, standby advertisement, DVR to play advertisement, DVR suspends advertisement, commercial breaks, VOD play before advertisement, VOD suspend advertisement etc.Meanwhile, the type of advertisement also has multiple, such as, have word, fly word, picture, the polytypes such as video.
Along with increasing of advertising business, requirements at the higher level be it is also proposed to the quality of advertisement putting.In the same time spot, often there is the advertisement of numerous One's name is legion type, the carrying out that the advertisement of numerous quantity and type is random is thrown in.But, a lot of type advertisements is not adapted at the Current ad time and throws in, such as be not suitable for throwing in the larger video type advertisement etc. of length within shorter time spot time, this reduces advertisement putting efficiency and precision, watching advertisement to user makes troubles.And, intractability and the burden that greatly can increase digital TV terminal are thrown in the advertisement of numerous quantity and type at random, when digital TV terminal function is numerous, can take too much processor resource, increase the power consumption of digital TV terminal, affect the performance of digital TV terminal.
Summary of the invention
In view of this, be necessary to throw in for above-mentioned numerous type advertisements the intractability and burden that increase digital TV terminal at random, affect the problem of digital TV terminal performance, a kind of advertisement selecting method and system are provided.
The invention provides a kind of advertisement selecting method, comprise the steps:
S10: each time spot corresponding, arranges first-selected mark to needing the advertisement of throwing within the respective time spot;
S20: in the Current ad time, whether inquiry has advertisement that is corresponding with the Current ad time and that identify with first-selection, if having, input display is carried out in the advertisement being provided with first-selected mark; If do not have first-selected mark, then last advertisement in all advertisements is selected to carry out input display.
Optionally, described step S10 is specially: the number of times adding up user's cut bank when the time spot throws in display advertisement, determine according to the number of times of user's cut bank the ad content being switched least number of times, select to arrange first-selected mark with the advertisement of the ad content identical content being switched least number of times.
Optionally, described step S20 is specially: if the advertisement being provided with first-selected mark normally can not throw in display and first-selection is designated one, then obtain the type of the advertisement being provided with first-selected mark;
Judge whether there is alternative advertisement of the same type in the alternative advertisement preset, if having, last alternative advertisement of the same type is carried out input display, if not, last alternative advertisement is carried out input display.
Optionally, described step S20 is specially: if inquire more than one of number of ads that is corresponding with the Current ad time and that identify with first-selection, then input display is carried out in last advertisement with first-selection mark.
Optionally, described step S20 is specially: if last advertisement being provided with first-selected mark normally can not throw in display, then obtain the type that last is provided with the advertisement of first-selected mark;
Judge that other are provided with and whether have with last of the same type in the advertisement of first-selected mark, if having, inputs display is carried out in last advertisement in of the same type, if not, last other being provided with in the advertisement of first-selected mark is carried out input and is shown.
The present invention also provides a kind of ad selection system, comprising:
First-selected mark arranges module, each time spot corresponding, arranges first-selected mark to needing the advertisement of throwing within the respective time spot;
Throw in display module, in the Current ad time, whether inquiry has advertisement that is corresponding with the Current ad time and that identify with first-selection, if having, input display is carried out in the advertisement being provided with first-selected mark; If do not have first-selected mark, then last advertisement in all advertisements is selected to carry out input display.
Optionally, described first-selection mark arranges the number of times of module statistics user's cut bank when the time spot throws in display advertisement, determine according to the number of times of user's cut bank the ad content being switched least number of times, select to arrange first-selected mark with the advertisement of the ad content identical content being switched least number of times.
Optionally, if the advertisement being provided with first-selected mark normally can not throw in display and first-selection is designated one, described input display module then obtains the type of the advertisement being provided with first-selected mark; Judge whether there is alternative advertisement of the same type in the alternative advertisement preset, if having, last alternative advertisement of the same type is carried out input display, if not, last alternative advertisement is carried out input display.
Optionally, if inquire more than one of number of ads that is corresponding with the Current ad time and that identify with first-selection, last advertisement with first-selection mark is then carried out input display by described input display module.
Optionally, if last advertisement being provided with first-selected mark normally can not throw in display, described input display module then obtains the type that last is provided with the advertisement of first-selected mark; Judge that other are provided with and whether have with last of the same type in the advertisement of first-selected mark, if having, inputs display is carried out in last advertisement in of the same type, if not, last other being provided with in the advertisement of first-selected mark is carried out input and is shown.
Advertisement selecting method of the present invention and system, arrange first-selected mark to advertisement, inquires about and whether have the corresponding advertisement arranging first-selected mark, have, input display is carried out in the advertisement being provided with first-selected mark within the time spot; Last advertisement in all advertisements is not then selected to carry out input display, such digital television devices can directly select advertisement to carry out input display or other process according to the presence or absence of first-selection mark fast, both advertisement putting efficiency and precision had been substantially increased, offer convenience to user's viewing, greatly reduce again intractability and the burden of digital TV terminal, reduce the power consumption of digital TV terminal, ensure that the performance of digital TV terminal.
Accompanying drawing explanation
Fig. 1 is the flow chart of the advertisement selecting method in an embodiment;
Fig. 2 is the structure chart of the ad selection system in an embodiment.
Embodiment
In order to make object of the present invention, technical scheme and advantage clearly understand, below in conjunction with drawings and Examples, the present invention is further elaborated.Should be appreciated that specific embodiment described herein only in order to explain the present invention, be not intended to limit the present invention.
Fig. 1 is the flow chart of the advertisement selecting method in an embodiment, and as shown in Figure 1, the method comprises the steps:
S10: each time spot corresponding, arranges first-selected mark to needing the advertisement of throwing within the respective time spot.
Digital TV terminal in use, within the time spot, can carry out advertisement putting and display by certain display format.Owing to there is the advertisement of numerous quantity and type within the same time spot, for advertisement can better be thrown in, reduce the burden of digital TV terminal, in this embodiment, each time spot of initial correspondence, first-selected mark is set to needing the advertisement of throwing in display within this time spot.First-selected mark is corresponding with this time spot, be associated relation.After advertisement is provided with first-selected mark, advertisement will be thrown in as first-selection.Wherein, select advertisement that first-selected mark is set according to one or more in the length, user preferences, businessman's requirement, ad content, advertisement duration, adline etc. of time spot.
For the advertisement being applicable to arranging first-selected mark can better be selected, meet the demand of user, in further execution mode, this step is specially: the number of times adding up user's cut bank when the time spot throws in display advertisement, determine according to the number of times of user's cut bank the ad content being switched least number of times, select to arrange first-selected mark with the advertisement of the ad content identical content being switched least number of times.So just can come personalized to arrange first-selected mark to the interested advertisement of user to the fancy grade of ad content according to user, thus greatly meet consumers' demand.Such as this user compares the advertisement paying close attention to cosmetics content, if user is when watching TV programme and arriving the time spot, throwing in that advertisement for cosmetics user is interested in the time spot then can not cut bank, otherwise user can switch other to select TV programme in the time spot mostly watches.
S20: in the Current ad time, whether inquiry has advertisement that is corresponding with the Current ad time and that identify with first-selection, if having, input display is carried out in the advertisement being provided with first-selected mark; If do not have first-selected mark, then last advertisement in all advertisements is selected to carry out input display.
Be provided with first after mark needing the advertisement of throwing in each time spot, in the Current ad time, then go to inquire about whether to have and corresponding with the Current ad time be provided with the first-selected advertisement identified, if any, then the advertisement identified with first-selection is directly thrown in and show.But, if do not inquire the advertisement with first-selection mark, then illustrate and first-selected advertisement may be set this time spot, in this embodiment, because ad data is all insert from front to back or revise, last advertisement is the advertisement of up-to-date insertion or amendment, throws in the experience that advertisement that is up-to-date or amendment more can meet businessman's requirement and user, therefore last advertisement is carried out input display.
In addition, when throwing in display and being provided with the advertisement of first-selected mark, may there is problem in advertisement source, cause advertisement normally not throw in, and for avoiding this problem, in further mode, this step also comprises:
If the advertisement being provided with first-selected mark normally can not throw in display and first-selection is designated one, then obtain the type of the advertisement being provided with first-selected mark;
Judge whether there is alternative advertisement of the same type in the alternative advertisement preset, if having, last alternative advertisement of the same type is carried out input display, if not, last alternative advertisement is carried out input display.
Consider that the advertisement being provided with first-selected mark may not be unique (preferably can be set to unique one), for better showing advertisement, then this step also comprise for: if inquire more than one of number of ads that is corresponding with the Current ad time and that identify with first-selection, then by last with first-selection mark advertisement carry out inputs show.So just the up-to-date advertisement being provided with first-selected mark preferentially can be carried out input display, more satisfy the demands.
Further, if last advertisement being provided with first-selected mark normally can not throw in display, then the type that last is provided with the advertisement of first-selected mark is obtained;
Judge that other are provided with and whether have with last of the same type in the advertisement of first-selected mark, if having, inputs display is carried out in last advertisement in of the same type, if not, last other being provided with in the advertisement of first-selected mark is carried out input and is shown.
This advertisement selecting method, arranges first-selected mark to advertisement, inquires about and whether has the corresponding advertisement arranging first-selected mark, have, input display is carried out in the advertisement being provided with first-selected mark within the time spot; Last advertisement in all advertisements is not then selected to carry out input display, such digital television devices can directly select advertisement to carry out input display or other process according to the presence or absence of first-selection mark fast, both advertisement putting efficiency and precision had been substantially increased, offer convenience to user's viewing, greatly reduce again intractability and the burden of digital TV terminal, reduce the power consumption of digital TV terminal, ensure that the performance of digital TV terminal.
Meanwhile, the present invention also provides a kind of advertisement delivery system, and as shown in Figure 2, this system comprises:
First-selected mark arranges module 100, each time spot corresponding, arranges first-selected mark to needing the advertisement of throwing within the respective time spot.
Digital TV terminal in use, within the time spot, can carry out advertisement putting and display by certain display format.Owing to there is the advertisement of numerous quantity and type within the same time spot, for can better advertisement be thrown in, reduce the burden of digital TV terminal, in this embodiment, each time spot of initial correspondence, first-selected mark arranges module 100 and arranges first-selected mark to needing the advertisement of throwing in display within this time spot.First-selected mark is corresponding with this time spot, be associated relation.After advertisement is provided with first-selected mark, advertisement will be thrown in as first-selection.Wherein, first-selected mark arranges module 100 and selects advertisement to arrange first-selected mark according to one or more in the length, user preferences, businessman's requirements, ad content, advertisement duration, adline etc. of time spot.
For the advertisement being applicable to arranging first-selected mark can better be selected, meet the demand of user, in further execution mode, first-selected mark arranges the number of times that module 100 adds up user's cut bank when the time spot throws in display advertisement, determine according to the number of times of user's cut bank the ad content being switched least number of times, select to arrange first-selected mark with the advertisement of the ad content identical content being switched least number of times.So just can come personalized to arrange first-selected mark to the interested advertisement of user to the fancy grade of ad content according to user, thus greatly meet consumers' demand.Such as this user compares the advertisement paying close attention to cosmetics content, if user is when watching TV programme and arriving the time spot, throwing in that advertisement for cosmetics user is interested in the time spot then can not cut bank, otherwise user can switch other to select TV programme in the time spot mostly watches.
Throw in display module 200, in the Current ad time, whether inquiry has advertisement that is corresponding with the Current ad time and that identify with first-selection, if having, input display is carried out in the advertisement being provided with first-selected mark; If do not have first-selected mark, then last advertisement in all advertisements is selected to carry out input display.
Arranging module 100 in first-selection mark to need the advertisement of throwing in be provided with first after mark to each time spot, in the Current ad time, throw in display module 200 to go to inquire about whether to have and corresponding with the Current ad time be provided with the first-selected advertisement identified, if any, then the advertisement identified with first-selection is directly thrown in and show.But, if do not inquire the advertisement with first-selection mark, then illustrate and first-selected advertisement may be set this time spot, in this embodiment, because ad data is all insert from front to back or revise, last advertisement is the advertisement of up-to-date insertion or amendment, throw in the experience that advertisement that is up-to-date or amendment more can meet businessman's requirement and user, therefore input display is carried out in last advertisement by input display module 200.
In addition, when throwing in display and being provided with the advertisement of first-selected mark, may problem be there is in advertisement source, advertisement is caused normally not throw in, for avoiding this problem, in further mode, if the advertisement being provided with first-selected mark normally can not throw in display and first-selection is designated one, throw in the type that display module 200 acquisitions are provided with the advertisement of first-selected mark; Judge whether there is alternative advertisement of the same type in the alternative advertisement preset, if having, last alternative advertisement of the same type is carried out input display, if not, last alternative advertisement is carried out input display.
Consider that the advertisement being provided with first-selected mark may not be unique (preferably can be set to unique one), for better showing advertisement, if inquire more than one of number of ads that is corresponding with the Current ad time and that identify with first-selection, throw in display module 200 and input display is carried out in last advertisement with first-selection mark.So just the up-to-date advertisement being provided with first-selected mark preferentially can be carried out input display, more satisfy the demands.
Further, if last advertisement being provided with first-selected mark normally can not throw in display, throw in display module 200 and obtain the type that last is provided with the advertisement of first-selected mark; Judge that other are provided with and whether have with last of the same type in the advertisement of first-selected mark, if having, inputs display is carried out in last advertisement in of the same type, if not, last other being provided with in the advertisement of first-selected mark is carried out input and is shown.
This ad selection system, arranges first-selected mark to advertisement, inquires about and whether has the corresponding advertisement arranging first-selected mark, have, input display is carried out in the advertisement being provided with first-selected mark within the time spot; Last advertisement in all advertisements is not then selected to carry out input display, such digital television devices can directly select advertisement to carry out input display or other process according to the presence or absence of first-selection mark fast, both advertisement putting efficiency and precision had been substantially increased, offer convenience to user's viewing, greatly reduce again intractability and the burden of digital TV terminal, reduce the power consumption of digital TV terminal, ensure that the performance of digital TV terminal.
Advertisement selecting method of the present invention and system, arrange first-selected mark to advertisement, inquires about and whether have the corresponding advertisement arranging first-selected mark, have, input display is carried out in the advertisement being provided with first-selected mark within the time spot; Last advertisement in all advertisements is not then selected to carry out input display, such digital television devices can directly select advertisement to carry out input display or other process according to the presence or absence of first-selection mark fast, both advertisement putting efficiency and precision had been substantially increased, offer convenience to user's viewing, greatly reduce again intractability and the burden of digital TV terminal, reduce the power consumption of digital TV terminal, ensure that the performance of digital TV terminal.
These are only preferred embodiment of the present invention, not in order to limit the present invention, all any amendments done within the spirit and principles in the present invention, equivalent replacement and improvement etc., all should be included within protection scope of the present invention.
Claims (10)
1. an advertisement selecting method, is characterized in that, comprises the steps:
S10: each time spot corresponding, arranges first-selected mark to needing the advertisement of throwing within the respective time spot;
S20: in the Current ad time, whether inquiry has advertisement that is corresponding with the Current ad time and that identify with first-selection, if having, input display is carried out in the advertisement being provided with first-selected mark; If do not have first-selected mark, then last advertisement in all advertisements is selected to carry out input display.
2. advertisement selecting method according to claim 1, it is characterized in that, described step S10 is specially: the number of times adding up user's cut bank when the time spot throws in display advertisement, determine according to the number of times of user's cut bank the ad content being switched least number of times, select to arrange first-selected mark with the advertisement of the ad content identical content being switched least number of times.
3. advertisement selecting method according to claim 1, is characterized in that, described step S20 is specially: if the advertisement being provided with first-selected mark normally can not throw in display and first-selection is designated one, then obtain the type of the advertisement being provided with first-selected mark;
Judge whether there is alternative advertisement of the same type in the alternative advertisement preset, if having, last alternative advertisement of the same type is carried out input display, if not, last alternative advertisement is carried out input display.
4. advertisement selecting method according to claim 3, it is characterized in that, described step S20 is specially: if inquire more than one of number of ads that is corresponding with the Current ad time and that identify with first-selection, then input display is carried out in last advertisement with first-selection mark.
5. advertisement selecting method according to claim 4, is characterized in that, described step S20 is specially: if last advertisement being provided with first-selected mark normally can not throw in display, then obtain the type that last is provided with the advertisement of first-selected mark;
Judge that other are provided with and whether have with last of the same type in the advertisement of first-selected mark, if having, inputs display is carried out in last advertisement in of the same type, if not, last other being provided with in the advertisement of first-selected mark is carried out input and is shown.
6. an ad selection system, is characterized in that, comprising:
First-selected mark arranges module, each time spot corresponding, arranges first-selected mark to needing the advertisement of throwing within the respective time spot;
Throw in display module, in the Current ad time, whether inquiry has advertisement that is corresponding with the Current ad time and that identify with first-selection, if having, input display is carried out in the advertisement being provided with first-selected mark; If do not have first-selected mark, then last advertisement in all advertisements is selected to carry out input display.
7. ad selection system according to claim 6, it is characterized in that, described first-selection mark arranges the number of times of module statistics user's cut bank when the time spot throws in display advertisement, determine according to the number of times of user's cut bank the ad content being switched least number of times, select to arrange first-selected mark with the advertisement of the ad content identical content being switched least number of times.
8. ad selection system according to claim 6, is characterized in that, if the advertisement being provided with first-selected mark normally can not throw in display and first-selection is designated one, described input display module then obtains the type of the advertisement being provided with first-selected mark; Judge whether there is alternative advertisement of the same type in the alternative advertisement preset, if having, last alternative advertisement of the same type is carried out input display, if not, last alternative advertisement is carried out input display.
9. ad selection system according to claim 8, it is characterized in that, if inquire more than one of number of ads that is corresponding with the Current ad time and that identify with first-selection, last advertisement with first-selection mark is then carried out input display by described input display module.
10. ad selection system according to claim 9, is characterized in that, if last advertisement being provided with first-selected mark normally can not throw in display, described input display module then obtains the type that last is provided with the advertisement of first-selected mark; Judge that other are provided with and whether have with last of the same type in the advertisement of first-selected mark, if having, inputs display is carried out in last advertisement in of the same type, if not, last other being provided with in the advertisement of first-selected mark is carried out input and is shown.
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| CN201510925027.6A CN105376611A (en) | 2015-12-11 | 2015-12-11 | Advertisement selection method and system |
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| US11343679B2 (en) | 2016-08-10 | 2022-05-24 | Nec Corporation | Radio access network node, radio terminal, core network node, and method therefor |
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