CN1947343A - System and method for the distribution of advertising and associated coupons via mobile media platforms - Google Patents

Abstract

A mobile terminal apparatus, systems, and methods for a mobile service provider to deliver advertising content, via a wireless protocol, to a user's mobile terminal are provided. The user's mobile terminal may be both multimedia and Bluetooth enabled, and may be able to be located by the service provider when it is powered on, so that the advertising content presented may be relevant to the viewer's location. When the mobile terminal is presenting advertising content according to the invention, it may simultaneously transmit to other nearby Bluetooth enabled devices, digital coupons that can be used by the recipients for the advertiser's products or services. Some embodiments include a mobile terminal having a display that folds into a second orientation, above or alongside the mobile terminal's main profile to face outward, so that persons standing by can see the advertising being displayed, as hands-free functionality will be temporarily suspended requiring the user to hold the terminal at his ear to speak. The user may receive incentives (reduced/free minutes, free content, e.g., ring tones, etc.) to use the terminal. Service providers will receive advertising revenues and an effective means to monitor the effectiveness of a mobile advertising campaign. Nearby people may receive information and electronic coupons, and advertisers will receive brand recognition.

Description

Come the system and method for releasing advertisements and associated coupons by mobile media platforms

Related application

The application requires to enjoy following U.S. Provisional Application No.: on April 12nd, 2004 submitted to, sequence number 60/561479; On April 19th, 2004 submitted to, sequence number 60/563394; On July 9th, 2004 submitted to, sequence number 60/586901; On July 14th, 2004 submitted to, sequence number 60/587769; On September 11st, 2004 submitted to, sequence number 60/608664; On November 15th, 2004 submitted to, sequence number 60/627891.

Background of invention

Invention field

The present invention relates to mobile terminal system, the message transmission and the information that relate in particular on the mobile terminal display screen show.

Description of related art

At present, the whole world has and surpasses 1,000,000,000 mobile subscriber and surpass 100,000,000 mobile data user.The portable terminal that possesses the MMS (Multimedia Message Service) of being provided with (MMS), as smart phone, the PDA that can make a phone call, and the user of the pocket PC (portable terminal) that can make a phone call can be by various wireless protocols access internet networks (for example, wireless access protocol (WAP), i-pattern etc.) so that from website data download (" content ").Content comprises text, audio frequency and static images and video image.MMS is the expansion to short message service (SMS) agreement, and it has defined a kind of method that sends and receive wireless content.

Many kinds in this Terminal Type can by based on " third generation " of high speed data network (for example " EDGE "-Enhanced Data rates for GSM Evolution, " EV-DO "-evolution data optimization, " UMTS "/" W-CDMA "-global mobile communication system/Wideband Code Division Multiple Access (WCDMA)) (3G) GSM (global system for mobile communications) download and show stream-type video.The user pays according to the time of the quantity of downloading content, required cost or fixing exclusive monthly fee is arranged.

Bluetooth is the wireless technology (short-distance wireless connection) of standard, and it can and allow the user to get in touch between web-enabled portable terminal and computer with the band operation of unwarranted 2.4GHz ISM.Bluetooth technology is global standards, and its dominant firm by telecommunications industry and consumer electronics industry is supported.(Buletooth Special Interest Group SIG), has the equipment that surpasses 1,000,000 support Bluetooth technology to be mounted weekly, and projected cutoff to 2007 year, and the mobile phone of the U.S. nearly 50% all will be supported Bluetooth technology according to bluetooth sig.

Dog-eat-dog between the wireless service supplier.ISPs compete in all fields, comprise that (cellular geographic service area territory-CGSA) and price had both comprised terminal itself, comprised the conversation plan again for terminal kind, application, " coverage ".Because many contents that provide all are similar, so the service program price that the ISP is forced to pay with regard to per minute is at war with.The result is subjected to reducing the pressure of per minute conversation price.Therefore, although the time of customer consumption is more, the price that continues conversation has descended, and causes each user's monthly average expenditure to reduce (ARPU) thus.Therefore, still need a kind of system, serve the user better, raise the efficiency etc.

ISP and Internet service provider are reached an agreement so that strengthen the experience that the user moves browsing internet.Display ads was made a profit when ISP and Internet service provider were conversed at wireless Internet, and advertiser can agitate a certain individual to go to buy their product/service, creates brand awareness etc.On the other hand, the user often is subjected to the harassing and wrecking of the unwanted e-mail and the web advertisement (SPAM), if these users also will pay angry especially for deletion SPAM consumed time.Therefore, also need to provide the user to issue and be presented at the expense of advertisement on the his or her mobile phone.

The client seeks for their product in advertiser, creates brand name recognition, and sells.For example, the people in the shopping center are consumption there often, but may not recognize and sell in a certain specific department shop.In the shopping center, with eyes be in same horizontal plane, shop sales promotion class visual advertisements can attract the consumer's that waits in line to buy eyeball.The sandwich plate advertisement is location-based advertisement not long ago.Today, the ISP (for example uses various location-based technology, mobile phone center, global positioning system (GPS), a source honeycomb district (COO)) and network technology (as, the time of advent (TOA)) come transmission information (as advertisement) to mobile phone users, its information relevant with customer location (as from the nearest ATM of user).This family shop that the people who obtains message at first can enter advertisement is merged and is done shopping.Yet privacy is still the emphasis of concern, because a lot of people dislikes tracked idea.Therefore, the privacy that still needs to respect the user provides not only viewed but also location-based advertisement easily simultaneously.

Brand awareness is created with the reward voucher that is printed on the newspaper by many advertisers.The purchase newspaper because this will take time is searched reward voucher, cuts reward voucher and reward voucher is delivered to the shop exchange it.Can work as the reward voucher that money is used though the consumer can store, majority think and are unworthy so doing.Therefore, still need a kind of better method to distribute gray reward voucher.

Many ISPs have sent free info class message (for example, advertisement) and have given their client need not defrayment.This brings direct benefit can for usually the recipient of free information, therefore still needs to allow its terminal show that the user of this type of information obtains some benefits for those.

The mobile ISP of display ads on portable terminal once only gives a people usually, and the user provides advertisement.Even it also is like this that the user is in an area that the crowd is dense.Therefore, still need to provide advertisement to bigger audient group.

The general introduction of some inventive aspect

System of the present invention, method and apparatus respectively have several aspects, and wherein any one aspect all is not enough to become independently the reason that causes its desired characteristic separately.Unlike following claim explain limit the scope of the invention, now its more notable attribute will be discussed briefly.After considering this content that will discuss, especially reading title for after the part of " detailed description of some embodiment ", a people will appreciate that how feature of the present invention will provide advantage, this advantage comprises provides a kind of method of improving the efficient of mobile phone, and being provided at not only to provide the method for display ads and to be used to follow the tracks of this type of advertising effect to advertiser but also to viewer's useful positions.

An embodiment is a mobile communication terminal, comprises being applicable to the housing of being handed by the user.Terminal comprises that further the transceiver that is arranged in the housing and its are configured to send and receive voice data, and transceiver further is configured to receiving multimedia content.Terminal further comprises first earplug that is arranged in the housing, and it is configured to outputting audio data.Terminal further comprises the display that is arranged in the housing, and it is configured to show multimedia messages.Housing is set up so that display can be positioned, and makes that the content of multimedia that shows on the display can be browsed by at least one other people when first earplug is positioned in the proximal subscribers ear.

Another embodiment is the method for monitoring moving advertising activity effect, its use has first portable terminal of display, when display is configured to convenient first earplug and is positioned in the proximal subscribers ear, to other at least one individual video data except that the user.Method is included in display ads on the display so that at least one viewer except that the user can see, confirm at least one viewer's second portable terminal, reward voucher is communicated to the whether data of at least one viewer's coupon redemption of second portable terminal and storage representation.

Another embodiment is a mobile communication terminal.Terminal comprises the device that is used for communication audio data and content of multimedia, be used for the device of outputting audio data to user's ear, be used to show the device of content of multimedia, the device that is used for the locating and displaying device, when it is positioned in the user's ear place when the device that is used for outputting audio data, content of multimedia can be browsed by other at least one individual.

Another embodiment is the system of monitoring moving advertising activity effect, and its use has first portable terminal of display, video data when display is configured to box lunch and is positioned in the proximal subscribers ear.This system comprises server, it is configured to advertisement is communicated to first portable terminal that is used to be presented on the display so that at least one viewer except that the user can see, reward voucher is communicated to first portable terminal that is used to be sent to second portable terminal, and receives the whether data of coupon redemption of at least one viewer of sign.This system further comprises database, and it is configured to the whether data of coupon redemption of at least one viewer of storaging mark.

Another embodiment is the method for monitoring moving advertising activity effect, and its use has first portable terminal of display, video data when display is configured to box lunch and is positioned in the proximal subscribers ear.This method comprises advertisement is communicated to first portable terminal that is used to be presented on the display so that at least one viewer except that the user can see.This method further comprises reward voucher is communicated to first portable terminal that is used to be sent to second portable terminal.This method further comprises and receives the whether data of coupon redemption of at least one viewer of sign.This method further comprises the whether data of coupon redemption of at least one viewer of storaging mark.

Another embodiment is the method that award is provided to mobile phone users.This method comprises provides at least one to be used to be presented at advertisement on the portable terminal, provide at least one reward voucher to portable terminal relevant to be used for being communicated to other portable terminal with this advertisement, the data of the exchange of at least one reward voucher of storaging mark, and for providing award based on the mobile phone users that identifies the data of exchanging.

Another embodiment is the system that award is provided to mobile phone users.This system comprises and is used to provide at least one to be presented at the device of the advertisement on the portable terminal, be used to provide at least one reward voucher to portable terminal relevant to be communicated to the device of other portable terminal with this advertisement, be used for the device of the data that at least one reward voucher of storaging mark exchanged, and be used to the mobile phone users of the data of exchanging that the device of award is provided based on sign.

The accompanying drawing summary

Fig. 1 is a block diagram, has shown the example system that is used to provide " (AdView) browsed in advertisement " pattern, near the viewer wherein portable terminal is shown to advertisement.

Fig. 2 a and Fig. 2 b are flow charts, have shown the illustrative methods of " advertisement is browsed " modal dialog of the Fig. 1 that is used for carrying out system start-up.

Fig. 3 a and Fig. 3 b are flow charts, have shown to be used to carry out that the user starts according to the illustrative methods of " advertisement is browsed " modal dialog of a certain embodiment.

Fig. 4 a and Fig. 4 d are the figure that shows the demonstration mobile phone of the PDA that has " straight-plate-type (candy bar) " portable terminal, flip-shell (clam shell style) portable terminal and can make a phone call, each mobile phone all has second back earphone and the microphone, and it can comprise in the example system of Fig. 1 into.

Fig. 5 a is the figure that has shown as exemplary mobile phone among Fig. 4 a, that using.

Fig. 6 a-6c is the figure of some views of example that has explained the external structure of type flip mobile terminal, and it comprises rotation avoiding user's top, and it can be comprised in the example system of Fig. 1 into.

Fig. 7 a-7c has explained " straight plate " formula portable terminal, type flip mobile terminal and the figure of some views of the example of the external structure of " PDA " type portable terminal that can make a phone call, its flat-panel displays is opened into second orientation, on the flat-panel monitor housing.

Fig. 8 a-8d is the figure of some views of another example that has explained the external structure of the type flip mobile terminal with housing, and this housing allows that display is opened and avoids the user in the process of making a phone call.

Fig. 9 a-9c is the figure of some views of example that has explained the external structure of the type flip mobile terminal with display, and this display is hinged to be opened to perpendicular to renovating hinge.

Figure 10 a is the figure of some views of example that has explained the external structure of the type flip mobile terminal with display to Figure 10 b, and this display is hinged so that open and away from the main casing of portable terminal with certain angle.

The detailed description of some embodiment

Following detailed relates to some specific embodiment of the present invention.Yet the present invention can be realized by a large amount of different mode that claim defined and covered.In this explanation, with reference to the accompanying drawings, wherein pass through in full, identical part adopts identical numeral to indicate.

Embodiment comprises device, the system and method for the radio multimedium portable terminal (multiple terminals) that is used to provide new, it comprises bluetooth transceiver, and has a display device such as liquid crystal digital (LCD) display screen, its can be opened or be rotated into relative with first orientation to second orientation, to avoid its user, such as the user, phone is put into its ear display ads when come speaking as the user.When terminal during at the second orientation display ads, the Bluetooth function of terminal can be located the digital coupons relevant with shown advertisement with transmission near the equipment of support Bluetooth technology.

Except the transmission of digital reward voucher, the unique identifier of all right transmission user of user terminal (for example, user's mobile identification code " MIN "), when the people who receives in the advertisement website or when joining on commodity shop/website of storekeeper coupon redemption, its received people is transferred to or otherwise shows, make that transmission user can earn incentives, and make advertiser/ISP can monitor the validity of using any advertising campaign of the present invention.

In the preferred embodiment of system, the position of 3G Mobile Network Operator meeting track terminal.Determine terminal when it and may be in densely populated when regional (as, the ultra micro nest sub-district in the shopping center).This system can send information (MMS, the tinkle of bells, etc.) to the user, informs if it selects to use terminal in " advertisement is browsed " mode now, just can obtain to reward (discount usage, obtain the integration of free content etc.).

In one embodiment, when user or user place second orientation with the flat-panel displays of terminal so that flat-panel displays towards outside during with display ads, advertisement takes place to be browsed.In one embodiment, in order to ensure advertisement as seen, the speakerphone function of terminal and other hands-free mode of operation just can not play a role.On the contrary, phone places by user's the ear, so that phone is in the your sight line level that stands in or be sitting in the user next door.Like this, the flat-panel displays that is positioned can show before by user's download, or the MMS video ads of carrying from the ISP automatically.Other use standard is also includable, as the time in date and one day.This system can give all or part of integration that is used to reward based on ISP's standard of building.

In another embodiment of system, the user can initiatively enter advertisement and browse.The user can be as its common input telephone number of doing, but subsequently flat-panel displays is placed second orientation, rather than pushes " transmission " button or other call button is made a phone call.The placement of flat-panel displays can start advertisement simultaneously and browse dialogue and dial the telephone number of being imported.System can follow the tracks of the overlapping time that beginning/dwell time is made a phone call with record and use is browsed in advertisement.Like this, this system utilizes any award that can obtain to give user integral.The function that the phone that is in the advertisement browsing mode temporarily stops loudspeaker function and terminal hands-free operation is placed in user's other the making a phone call of ear to guarantee mobile phone, so other people can see screen.

Embodiment comprises and is used for sending the system and method for ad content to the mobile subscriber with terminal of supporting MMS by host-host protocol (as WAP).For example, in one embodiment, terminal places user's ear side to make a phone call, and advertisement simultaneously is displayed on the flat-panel screens, this display upwards folding or along the main outline of portable terminal with outside second orientation faces, perhaps in the type flip mobile terminal situation Rotate 180 degree with outside facing.In second orientation, stand in the advertisement that people in several feet of users' distance can see demonstration.When screen during in this position, the function of hands-free operation (earplug or loud speaker) will stop to play a role to guarantee that the user places near the other sight line level of the people standing in of closing on to speak, thus flat-panel screens to be positioned at of ear with its terminal.Terminal can reverse or otherwise image rotating so that its with correct direction destination the other people of user, so that make flat-panel displays be adapted to second orientation thus.

Though the description of the exemplary of following wireless handset device will be that background presents with " terminal ", should be appreciated that this description can also be applicable to other embodiment, as smart phone, the PDA that can make a phone call and pocket PC, and other has the mobile device of access the Internet and MMS function.Therefore, term used herein " terminal " should be broadly construed so that comprise the mobile device of any kind, and it can be downloaded content of multimedia and show its content as describing ground here.

Embodiment can be used to the mobile phone ISP of participation to set up new revenue stream and also provide benefit for the user.At present, mobile telephone company sends advertisement to user terminal, and the user is browse advertisements on the flat-panel displays of terminal.Like this, even a people sees screen, the ISP has only carried out a displaying to a people (1).The user does not directly obtain receiving the benefit of advertisement.If disclosure of the present invention utilizes user's desired location, the factor of date and time to enter the advertisement browsing mode with definite user, near the many people it can browse the possibility of this transmission advertisement.Like this, many people can see advertisement.Similarly, the user can receive for the award of advertisement browsing mode at terminal call, as uses free/discount time phone, obtains integration to obtain free the tinkle of bells or other downloads the benefit of content.

Embodiment is also brought benefit to the people in the Bluetooth transmission scope that is in the user when terminal shows with the advertisement browsing mode.Terminal can have bluetooth description document stack (Bluetooth profilestack) (software) to support the application such as " inquiry ", support the equipment of Bluetooth technology with location in a scope, this scope can comprise the people that may see in the flat-panel displays of its second orientation, or " object push mode " (object push profile, OPP) people is with the automatic location digital coupons relevant with the advertisement that is shown by terminal with transmission.Reward voucher can be downloaded with ad content.For example, " Coke " is exactly a Flash from well-known " Coke " on the screen of advertisement browsing mode sign.Have reward voucher that the people of the equipment of the support Bluetooth technology under " findable/can see " pattern can receiving equipment transmits with print and after a while in gray shop or the website exchange.Like this, advertiser has set up brand awareness, and near people can save money by using reward voucher.Advertisement browses that terminal is become is wireless In addition, unique user identifier also can be transmitted with reward voucher, so that return reward voucher when being used to exchange as the recipient, the user can obtain to reward, and advertiser/ISP can monitor the effect of using the advertising campaign that disclosed apparatus and method carry out.

Fig. 1 is the block diagram of having explained the exemplary operational environment that is used to implement certain embodiments of the invention.This exemplary operational environment comprises the wireless phone terminal 102 and 104 of at least two (2) support Bluetooth technology.User terminal 102 can support MMS and advertisement to browse.User terminal 102 comprises and is used for the transceiver that communicates by air interface such as GSM or CDMA and mobile switching centre (MSC) call processing system 106.3G telecommunication system 108 connects subscriber phone 102 and MSC106, and MSC 106 is connected to HTTP (internet network) server 110 by the wireless protocols gateway server 112 in it with subscriber phone 102.Http server 110 is connected at least one website that comprises Downloadable ad content 114 with user terminal 102.For the purpose of setting forth, wireless protocols gateway server 112 will come into question with term " WAP gateway ", this is because it is modal standard, but it be illustrative and not restrictive for this only to mean, because gateway can be any wireless protocols compatible mutually with telephone service supplier's the network platform.

Telecommunication system 108 can be any public and/or private communication network.In certain embodiments, telecommunication system 108 is public switch telephone network (PSTN).Telecommunication system 108 can include line segment and/or wireless segment and can load digital signal and/or analog signal.In other embodiments, telecommunication system 108 can be other form, as the voice of the data network by IP network or other form.The different parts and the function of typical telecommunication system 108 are well-known in the art, therefore need not here to give unnecessary details.

User terminal 102 can be any Wireless Telecom Equipment, and it can be configured to accesses network content 114 and mutual with telecommunication system 108.For example, other telecommunication apparatus, as the wireless handheld computer (" pocket PC ") that can make a phone call, the wireless personal digital assistant (" PDA ") that can make a phone call, digital telephone, smart phone etc., so long as suitable device can replace or assist user terminal 102.Stand in subscriber phone 104 next doors (" onlooker ") and can have the equipment 104 of supporting bluetooth, it can be wireless or not be wireless.

In certain embodiments, MSC call processing system 106 is equipment or device clusters that processor drives, it is set for from user's wireless terminal 102 and receives and handle wireless terminal communications, and initialization and transmission radio communication are to user's wireless terminal 102.In addition, MSC call processing system 106 can be connected to user terminal 102 the internet http server 110 of having deposited the webpage 114 that comprises downloadable content by WAP gateway 112.MSC call processing system 106 can further be set for visit and the media of reading relevant embodied on computer readable, and storage is used for implementing the data and/or the executable order of computer of the whole bag of tricks of the present invention on it.Particularly, be used for deal with data and can drive MSC call processing system 106 with the executable process of commands device 116 of operation computer.MSC call processing system 106 also comprises memory 118, and it can be the form of the media of any embodied on computer readable.Memory 118 can be logically and/or physically is divided into a plurality of unit.

Memory 118 storage data and program module, for example operating system (" OS ") 120, data base management system (" DBMS ") 122, mobile location centre Chinese servers (MLCS) 124.These programs and/or other program can be carried out to implement the whole bag of tricks of the present invention by MSC call processing system 106.Via embodiment, MLCS can find scheme by any position, is provided for calculating the function and the selection of user terminal location and sending location-specific information to user terminal 102 (for example advertisement) as COO, TOA, GPS.

The some parts of this system such as MSC call processing system, MLCS, all be well-known in the art, therefore no longer carefully state here from the wireless protocols and the Bluetooth function of mobile device access the Internet.It should be appreciated by those skilled in the art that this function can be incorporated in still less the program module or is distributed in the module than the described more more number of Fig. 1.In addition, this function can be distributed on the equipment of a plurality of processors drivings, and as special network server, it gathers and forms MSC call processing system 106.

MSC call processing system 106 can comprise one or more databases or can communicate with.Only with the explanation mode, MSC call processing system 106 can with billing database 126a, reward track database 126b, user's description document database 126c, and coupon redemption tracking/subscriber data (CRT/SS) database 126d communication, billing database is used to store payment information, rewarding track database is used for a bill circulation, calculate and the storage user uses the integration volume of the award that disclosed the present invention obtains, user's description document database is used to store function and the setting and the recording user preference (for example user's adline tendency or that do not want to send to terminal) of customer mobile terminal 102, and coupon redemption tracking/user profile database is used for determining which user obtains the effect of integration and evaluation and test moving advertising activity owing to the distribution reward voucher.

These and/or other database can also be stored any data of being used or produced by MSC call processing system 106.Those skilled in the art will appreciate that the database 126a-c that is set forth can be separated from each other in the physical sense and/or on the logical meaning.As shown in the figure, for the sake of security, MSC call processing system 106 can have the special use connection to database 126a-c.Yet MSC call processing system 106 can also communicate by one or more database among telecommunication system 108 or other network and the database 126a-c.

MSC call processing system 106 can be communicated by letter with http server 110 termly to determine whether to exist any new available ad content.If find the ad content 114 of new web page, MSC call processing system 106 can inquire that user's description document 126c is to be provided with comparison with the classification of fresh content and any preference among user's description document 126c.If suitable coupling is arranged, MSC call processing system 106 can determine subsequently whether this content has any parameter (for example, the advertiser requires it only to be presented at a certain zone) so.In that case, MLCS124 determines the position of user terminal 102 and this information and parameter is compared.If find that user terminal 102 is in advertiser's the parameter, MSC call processing system 106 starts " pushing (PUSH) " (sending information to the mobile phone users that it is not had particular requirement) and sends to user terminal 102, notifies it to have an opportunity because of using disclosed browse advertisements of the present invention to obtain reward points.If there is not new ad content, even or have, but the preference among its classification and the user's description document 126c do not match, if or user's terminal 102 not in advertiser's parameter, then MSC call processing system 106 can not be pushed.Any wireless messages communication type can be informed the user who pushes dialogue.Wireless messages communication is well-known in this area, therefore need not describe in detail.

In MSC call processing system 106, can receive wireless communication calls by telecommunications interface 128.Telecommunications interface 128 can be telephone wire an outpost of the tax office form or other suitable hardware and/or form of software, and being used to connect MSC call processing system 106 provides logic to connect to telecommunication system 108 and between MSC call processing system 106 and wireless subscriber terminal 102.Like this, telecommunications interface 128 can be allowed user and MSC call processing system 106 mutual by providing by the request command of MSC call processing system 106 explanations (for example, the menu of access the Internet is selected).MSC call processing system 106 can be used for logic with extra and/or other communication interface setting and be connected to the communication equipment or the network of other type.

MSC call processing system 106 can also comprise I/O (" I/O ") interface 130, is used for logic to be connected to various I/O equipment, as keyboard, mouse, microphone, printer, scanner, loud speaker, display etc.It is mutual that the system manager can utilize these and other I/O equipment to come with MSC call processing system 106.For example, the system manager can with MSC call processing system 106 alternately to increase and compiles user description document database 126c, download bill information from billing database 126a, the parameter of modification MLCS 124 etc.Those skilled in the art will appreciate that MSC call processing system 106 can comprise parts replacement and/or extra, hardware or software.

Through such setting or similar setting, MSC call processing system 106 can provide hardware and software with support the interactive mode relevant, energy allocation with user account, advertisement, based on the establishment and the maintenance of the system of award.In one embodiment, the user can be from by the website of ISP control downloads ad content 114 only.User with terminal 102 of supporting the WAP technology keys in the address that it wants the website 114 visited by using keyboard.Minibrowser sends a request to the mobile phone launching tower by the wave band of digital signal form subsequently, it is by relaying this request to the order wire at MSC call treatment center 106, have wireless protocols gateway server " WAP gateway " 112, its software discovery http server 110 is also retrieved concrete web page contents 114.Wireless protocols gateway server 112 software coding HTTP data, from HTML (all-purpose language of internet) to wireless markup language (wml).The data that WML-is encoded are sent to user terminal 102 and are shown to browse by advertisement.Simultaneously, when coded data (for example, advertisement) when being shown, user terminal 102 can be sent to digital coupons the onlooker with equipment 104 of supporting Bluetooth technology via Bluetooth signal 132.

The terminal 104 of people standing near receives user's transmission 132, and it comprises the reward voucher with the digital form of user radio portable terminal 102 unique identifiers, and they can be in the shop or website 134 coupon redemption of the businessman of joining.This information notice MSC106 is evaluated and tested the effect of moving advertising activity subsequently in shop or website 134 with renewal coupon redemption tracking/subscriber data (CRT/SS) database 126d by telephone system or other network 108.In addition, this information can be communicated to rewards track database 126b, comes for sending the user integral of reward voucher.

In certain embodiments, the retrieval of all the elements, coding, tracking and transmission and affirmation relate to user's service all to be handled by telecommunication system 108, for example the wireless service supplier telephone operator of Can Yuing.

When user terminal 102 energisings, call processing system 106 can be followed the tracks of user terminal 102, and communicates by letter with mobile location centre Chinese server (MLCS) 124 termly to determine that whether the user is at " location advertising (Sponsored Location) ".Location advertising is dense population areas (or ultra micro nest sub-district (Pico cell)), and here ISP and advertiser sign a contract and come display ads by described the present invention.The location-based application that is positioned on the MLCS124 can further be analyzed the value of carrying out any advertisement displaying by date and time.For example, in the usual operating time, sending advertisement to the terminal (for example, the commuter train road) in the location advertising in rush hour can be very valuable, because a lot of people can see.Yet, same geographical position, to the date or time of the use rareness of commuter train (for example, mornings three on Sunday point), it is unworthy sending.Be positioned at location advertising in case determined user terminal 102, and its qualified integration that goes to receive because of with advertisement browse mode use terminal, the server supplier starts propelling movement, to attempt to notify the user.The user can refuse this message and makes a response by pushing other key on " finish (end) " or the user terminal 102, ignore this notice, perhaps enter second orientation by mobile flat-panel monitor and receive invitation, it causes being presented at the automatic reception of the MMS advertisement on the flat-panel displays.User's portable terminal 102 can have button or the similar key that " selecting to add (opt-in) " and " (opt-out) withdrawed from selection " are browsed in advertisement, with the undesired propelling movement request of avoiding giving by the ISP, and any law or the rules of abideing by privacy applicatory.

It should be appreciated by those skilled in the art show among relevant Fig. 1 and only be that form with embodiment provides with reference to the operational environment of its description.Many other operational environments, system architecture and device configurations are fine.For example, in certain embodiments, MSC call treatment center 106 can be implemented in existing telecommunication system or its scope.In other embodiments, the various parts of PSTN are applicable to the function that realizes that the present invention describes.Therefore, the present invention should not be contemplated to be and be restricted to any specific operational environment, system architecture or device configurations.

Fig. 2 is a flow chart, has explained to be used for the ISP browses dialogue according to certain embodiments of the invention startup and user's advertisement illustrative methods.This method is with start element 201 beginnings, and the common running status after its expression wireless subscriber terminal 102 energisings has good signal intensity.This method advances to unit 202, and here MSC call processing system 106 inquiry MLCS124 are to determine whether user radio portable terminal 102 is in location advertising.If determine user radio portable terminal 102 not at location advertising, then this method is got back to start element 201, and system continues normal operation.

If MSC call processing system 106 determines that user radio portable terminal 102 is in location advertising, then this method is forwarded to unit 204, inquires that here MLCS is to determine whether this day is " high value ".One day specific possibility in the i.e. week or in 1 year corresponding to the people who comprises suitable quantity in the location advertising.If it determines to have a lot of people (more than 50 people), this method is got back to start element 201 so, and system continues normal operation.If it determines may have many people in the location advertising, this method marches to unit 206 so.

Determined that customer mobile terminal 102 is in location advertising, and it is a day of people that might have enough numbers in this position, this method proceeds to unit 206 subsequently, and here MLCS is inquired to determine that this time is " high value time ".If determine the number few (as＜50) in the possible location advertising of this time in this day, this method is got back to start element 201 so, and system continues operate as normal.If it determines might be in location advertising based on time (as 800 hours-2400 hours) many people, the method marches to unit 208 so.

Confirmed that customer mobile terminal 102 is in location advertising, this day is a day that many people might be in this position, and the time be to make many people may be in time of this position, this method is 208 places " selecting to add " state of determining whether the user is in the unit." select add " state is meant that in this state the user has informed the ISP, its be ready to receive sending out notice or downloads ad to user terminal being shown to other people, it uses the reward points that provided by the ISP in return.If at " selecting to add " state, this method does not get back to 201 to the user.If the user is at " selecting to add " state.This method proceeds to unit 210.In certain embodiments, the user system no matter when of may being required to accept determine his qualified acquisition integration he with regard to the notice of qualified acquisition integration.In other embodiments, this system may require the user " to select to add " termly to remain on " selecting to add " state.Yet in other embodiments, it obtains the message of integration to possible " selection is withdrawed from " (the not reception notification) termly of user to avoid reception notification.

In the unit 210, message are transmitted to wireless subscriber terminal 102 by telecommunication system 108 in MSC call treatment center 106, inform that the user can obtain integration because of the display ads according to disclosed embodiment of the present invention.For a person skilled in the art, wireless information communication is well-known, does not here describe.Subsequently, this method marches to unit 212 to determine whether the user gives a response this notice.If the user does not respond, then this method is got back to unit 201.If user response, this method is forwarded to unit 214.

In the unit 214, determine whether the user accepts or denial of service supplier's service.If the user refuses this service, then this method is got back to unit 201.In certain embodiments, refusal can be carried out following operation and come into force by the user, the user eucalyptus be used for the same keys of termination telephone conversation, if terminal has been provided with eucalyptus " selection is withdrawed from " key, or other assignment key, soft key or ignore simply that this is imploring.Accepted the imploring of ISP if determine the user, method advances to unit 216 so.

In the unit 216, in the illustrative example of system, the user can accept, and simultaneously and simply starts advertisement and browses outward to face by flat-panel displays being turned into its second orientation, and begin display ads.In other embodiments, the user can download content by " select add ", imports the telephone number that he wants the people that calls out, puts down the telephone then and starts advertisement and browse by flat-panel displays being moved to its second orientation.Synchronous by making advertisement browse and dial the telephone number of user input, reward tracking system 126b the whole time that can easier definite display ads, this is because zero-time is consistent with telephone relation.In addition, when the flat-panel displays display ads, the user need place terminal ear other to have conversation, as long as because at display ads, speakerphone and " hands-free " function just will temporarily stop.This is to be in suitable height in order to ensure terminal can see advertisement so that stand in user bystander on flat-panel displays.

In one embodiment, flat-panel displays is upwards rolled on the terminal main outline.And in another embodiment, surface plate is from the terminal main outline along (parallel) or upwards be converted into horizontal view (landscape) (vertically) position.Because terminal places by the ear, user's hand unlikely disturbs the advertisement that flat-panel displays presents like this.

Can whether finish with definite its by the supervising connections for calling state at unit 218MSC call processing system 106.If do not finish, then this method advances to unit 222 to determine whether the advertisement that shows finishes.Do not finish if the advertisement that shows, then this method is forwarded to unit 224, and advertisement continues to show up to end.In the unit 222, if determine that advertisement finishes, this method is forwarded to unit 220, in this unit advertisement " circulation " (replay) or change to new advertisement.In certain embodiments, MSC call processing system 106 can inquire that user's description document database 126c is to determine whether the user has selected any advertisement preference.

In exemplary of the present invention, user radio portable terminal 102 be support Bluetooth technology and can transmit contain digital coupons Bluetooth RF signal 130 to the equipment 104 of onlooker's the Bluetooth technology supported, it can be used for advertizer's commodity and service.The advertisement that Bluetooth signal meeting and flat-panel monitor are showing is transmitted simultaneously.Onlooker with the equipment 104 that can support Bluetooth technology can see the content of transmission, thus can select to accept and exchange afterwards (by print reward voucher (from the printer of family or office), wave beam or use other pass through air transfer/or near field radio frequency transmission).

In case in unit 218, MSC call processing system 106 determines that calling finishes, this method is forwarded to the advertisement of unit 226 to finish to play.In the exemplary example of system, can continue display ads, up to the user flat-panel monitor is converted into its first orientation, push the key that finishes conversation, if or terminal be provided with, push " selection is withdrawed from " key.

In case advertisement finishes, MSC call processing system 106 inquiry MLCS124 are to determine whether the user has closed its wireless terminal.If no, this method is got back to step 201, if closed, this method finishes 230.

Fig. 3 is a flow chart, has explained to be used for according to certain embodiments of the present invention the demonstration methods of the communication of arriving MSC call processing system 106 that process user starts.This method is in start element 301 beginnings and be forwarded to unit 302, and here the user sends wireless information to the ISP, and request enters advertisement and browses, no matter what award that makes he ISP provide can obtain integration.In the exemplary of described invention, the user is converted into screen its second orientation at any time sending a message to the ISP, and the request advertisement is browsed and begun download network (advertisement) content 114.In another embodiment, the user radio portable terminal can show previous by the advertisement of user's download in its terminal memory.Downloading, store and retrieve, lost efficacy and removed Web content from the portable terminal that can support MMS is well-known in the art, no longer explanation here.

Then in the unit 304, MSC call processing system 106 receives the information of coming in that the request advertisements are browsed, and inquiry MLCS124 is to determine whether user radio portable terminal 102 is in location advertising.If do not exist, this method is forwarded to unit 306 and 310 to distribute the less advertisement that is integrated to browse use and transmit this information to billing database 126a and award track database 126b, proceeds to unit 308 then.If determine that then this method proceeds to unit 308 location advertising (promptly reward and may obtain integration in full).

In the unit 308, MSC call processing system 106 inquiry MLCS124 with the value of determining this day whether enough users because of any be used for showing obtain integration in full according to described advertisement of the present invention.If not enough, then this method is forwarded to unit 310 to transmit this information to billing database 126a with reward track database 126b and distribute some less integration to advertisements to browse use, is forwarded to unit 312 then.Obtain integration in full if determine the enough users of value of this day because of any award, this method is forwarded to unit 312.

In the unit 308, MSC call processing system 106 inquiry MLCS124 with determine time value whether enough users because of any be used for showing obtain integration in full according to described advertisement of the present invention.If not enough, then this method is forwarded to unit 314 to distribute some less value to advertisements to browse to use and to transmit this information to billing database 126a and award track database 126b, is forwarded to unit 316 then.Obtain integration in full if determine the enough users of value of this day because of any award, this method is forwarded to unit 316.316, determine that (part or in full) to be allocated is used to show that integrated value and this method according to disclosed advertisement of the present invention are forwarded to unit 318.

In the unit 318, MSC call processing system 106 will be monitored this call state to determine whether it finishes.If do not finish, this method proceeds to unit 320 to determine whether the advertisement that is showing finishes.If advertisement does not finish, this method is forwarded to unit 322 and advertisement continues to play up to end.In the unit 320, if determine that advertisement finishes, this method is forwarded to unit 324, in this unit advertisement " circulation " (replay) or change to new advertisement.In certain embodiments, MSC call processing system 106 can inquire that user's description document database 126c is to determine whether the user has imported any advertisement preference.

In exemplary of the present invention, user radio portable terminal 102 be support Bluetooth technology and can transmit contain digital coupons Bluetooth RF signal 130 to the equipment 104 of onlooker's the Bluetooth technology supported, this equipment can be used for advertizer's commodity and service.The advertisement that Bluetooth signal meeting and flat-panel monitor are showing is transmitted simultaneously.Onlooker with the equipment 104 that can support Bluetooth technology can see the content of transmission, thereby can select to accept and print reward voucher (from the printer of family or office) later in the shop, to exchange, or, on advertizer's website, exchange identical being under the situation with letter-digital coupons sign indicating number.

In another embodiment, Bluetooth signal 132 can transmit the unique identifier of the customer mobile terminal of the reward voucher with transmission, so that the user 102 of transmission can obtain to reward and pass through number and this transmission of Information position and transmission time of the reward voucher of exchange, advertizer/ISP can monitor the effect of moving advertising activity.

In case MSC call processing system 106 determines that 318 callings finish in the unit, this method is forwarded to unit 326 to finish in progress advertisement.In an one exemplary embodiment of system, can continue display ads and screen be folded to its initial position downwards up to the user, push the key that is generally used for terminating telephone,, push " selection is withdrawed from " key if perhaps be provided with.

In case advertisement finishes, whether MSC call processing system 106 inquiry MLCS124 328 close mobile radio terminal in the unit to determine the user.If the user radio portable terminal is not closed, then this method is got back to step 301.If close, then this method finishes 330.

Fig. 4 a has the exemplary portable terminal 400 of " straight-plate-type " form factors or the front view of mobile phone.Portable terminal 400 comprises one or more key 401.At demonstration portable terminal 400, one of them hot key that provides 402 of key 401 is to convert portable terminal 400 fast to " advertisement is browsed " pattern.Display 403, for example LCD display is configured to provide aforesaid ad data.Before microphone 404 and earplug or loud speaker 406 be arranged on the portable terminal 400 so that cross over user's mouth and the distance between the ear easy to use.Antenna 408 can also be to small part from portable terminal 400 Subject Extension.The parts of housing 405 protection portable terminals 400.In another embodiment, antenna can be closed in the housing and fully without any significantly extending or outstanding.

Fig. 4 b is the rearview of the exemplary portable terminal 400 of Fig. 4 a.The rear side sealing back earplug of housing 405 or loud speaker 412 and back microphone 414.The rear portion of housing 405 comprises that also battery puts into plate 416.When being in " advertisement is browsed " pattern, the user places their face other so that they can hear that conversation can see message on the display 403 with the onlooker around allowing by back earplug 412 rear side of mobile phone.

In other embodiments, portable terminal 400 comprises second display at housing rear portion, rather than back earplug 412 and back microphone 414.In such embodiments, use terminal 400, always its display 403 head of user dorsad.In one embodiment, earplug 406 or preceding microphone 404 before portable terminal 400 does not comprise.On the contrary, when the portable terminal 400 in this embodiment used, always its display 403 back ofs the body were towards the user.

Fig. 4 c is the end view of exemplary portable terminal 450 or mobile phone, has " flip-shell " form factors.Thereby the housing of portable terminal 450 comprises the lower part 452 of containing key 401 and the top 454 of containing display 403.Terminal 450 opens and closes along the hinge (hinge) 425 that connects housing top 452 and lower part 454.Exemplary portable terminal 450 also comprises back earplug 412 and back microphone 414.When being in " advertisement is browsed " pattern, the user places the rear side of mobile phone that its face is other sees message on the display 403 with the onlooker around allowing.

Fig. 4 d is the rearview of exemplary portable terminal 470, it is the form of the personal digital assistant " PDA " of the exemplary portable terminal 400 that is similar to Fig. 4 a, except this PDA has less key or do not have key, and has bigger display 403 (having shown its position with outline line among Fig. 4 d).Portable terminal 470 also comprises back earplug 412 and back microphone 414.In one embodiment, portable terminal 470 also comprises battery door 472.Portable terminal 470 also comprises preceding microphone 404 and preceding loud speaker 406 (not shown) that are used as phone when not being in " advertisement is browsed " pattern.

Fig. 5 is the figure that has explained the user who makes a phone call with " advertisement is browsed " pattern, and it has used the exemplary portable terminal 450 among Fig. 4 a.As mentioned above, display is positioned, so that the onlooker can see the message that shows on the display.

Fig. 6 a has explained the front view of another exemplary portable terminal 600 of the portable terminal 450 that is similar to Fig. 4 b.Portable terminal 600 comprises rotatable hinge 602, and when it was configured to allow to make a phone call, display 403 was rotated to the position that deviates from user's head.Lower part of frame divides 452 to comprise depressed area 604, when it is configured to convenient portable terminal and is in the close position, holds rotatable hinge 602.In one embodiment, key 401 comprises and is used to make portable terminal 600 to be transformed into the hot key 402 of " advertisement is browsed " pattern.

Fig. 6 b has explained the view when the portable terminal 600 of the top 454 of housing when hinge 602 rotates.The rear surface 610 on housing top 454 comprises back earplug 412.Portable terminal 600 is configured to housing top 454 that box lunch is in " advertisement is browsed " pattern when hinge 602 rotations, its with the sound of input in the past earplug 406 forward back earplug 412 to.The position that has shown display 403 with outline line.When advertisement mode, when deviate from by mobile shell top 454 lower housing portion divide 452 open display after, the user rotates top 452 so that rear surface 610 and key 401 are in the same survey of terminal 600.

Fig. 6 c has explained another view of terminal 600.In one embodiment, portable terminal 600 comprises rotable antenna 608, and its position half-twist that can extend in parallel from the major axis with portable terminal 600 is to the position vertical with the major axis of portable terminal 600.

The front view of Fig. 7 a has explained that another is exemplary " straight plate " formula mobile telephone terminal 700, it has be folded to the display of back towards second orientation above housing 405.In one embodiment, preceding earplug 406 is placed between the hinge 704, and it extends from upper shell 702, so that rotatably upper shell 702 is connected to the main casing 405 of portable terminal 700.

Fig. 7 b has explained the end view of the exemplary portable terminal 700 of Fig. 7 a, wherein upper shell 702 opened so that display 403 when " advertisement is browsed " pattern towards the back and deviate from the user.Like this, portable terminal 700 only both comprised and used " advertisement is browsed " pattern, used microphone 404 and preceding earplug 406 before other operator scheme single again.In one embodiment, housing 405 comprises depressed area 706, and when upper shell did not open, it can hold upper shell 702.

Fig. 7 c has explained the rearview of the exemplary portable terminal 700 of Fig. 7 a, wherein upper shell 702 opened so that display 403 when " advertisement is browsed " pattern towards the back and deviate from the user.Shown the design of depressed area 706 with outline line.

Fig. 8 a has explained the end view of another the exemplary portable terminal 800 with " flip-shell " form factors, and it comprises that lower housing portion divides 452, housing top 454 and display housing 802.Hinge 804 rotatably links to each other housing top 454 with display housing 802.Fig. 8 b has explained another end view of portable terminal 800, and its middle shell top 454 is opened.In one embodiment, earplug 406 is on housing top 454 so that during use non-" advertisement is browsed " pattern that shows as Fig. 8 b, and earplug can be used.Fig. 8 c has explained another end view of portable terminal 800, and wherein display housing 802 is opened so that when " advertisement is browsed " pattern of use, display 403 deviates from the user.Fig. 8 d is a perspective view such as axle such as grade that is in the portable terminal 800 at some somes place, and at this moment display part 802 is opened fully.

Fig. 9 a has explained the front view of another the exemplary portable terminal 900 with " flip-shell " form factors, and it comprises that lower housing portion divides 452, housing top 454 and display housing 902.Hinge 904 rotatably links to each other housing top 454 with display housing 902.In when operation, hinge 904 rotates to direction perpendicular to the rotation of hinge 425 with display housing 902.Fig. 9 b has explained another front view of portable terminal 900, and wherein display housing 902 is opened around hinge 904 rotations by it.In one embodiment, earplug 406 is on housing top 454 so that during use non-" advertisement is browsed " pattern that shows as Fig. 8 b, and earplug can be used.Fig. 9 c has explained the rearview of portable terminal 900, and wherein display housing 902 is opened so that when " advertisement is browsed " pattern of use, display 403 deviates from the user.

Figure 10 a has explained the front view of another the exemplary portable terminal 1000 with " straight-plate-type " form factors, and it comprises hinged display housing 1002.Display housing 1002 is rotatably connected on the housing 405 to allow display to open with housing 405 at 45 by hinge 1004.Like this, display 403 is moved when " advertisement is browsed " pattern and deviates from user's head so that seen by the onlooker.

Figure 10 b has explained another front view of exemplary portable terminal 1000, and wherein display housing 1002 is opened.In one embodiment, housing 405 comprises depressed area 1006, and it holds display housing 1002 when closure.

Based on above description, a people should be appreciated that embodiment of the present invention have overcome the medium-term and long-term problem that exists in this area, it is a mode of improving mobile phone efficient by providing, being provided at may be not only to advertiser but also to viewer's useful positions display ads, and the mode of following the tracks of this advertising results.

Though top detailed description has shown, illustrated and pointed out the novel features of the present invention that is applied to different embodiments, should be appreciated that those skilled in the art can make various omissions, replacement and the variation of the form of described equipment or method and details and do not deviate from purport of the present invention.Should be realized that the present invention can embody so that the whole features that propose and the form of advantage not to be provided herein, this is because some features can separate with further feature uses or enforcement.Scope of the present invention is represented by claims rather than aforementioned description.All comprise within the scope of the claims in the meaning that is equal to claim and all changes in the scope.

Claims (53)

1, a kind of mobile communication terminal comprises:

Housing, it is suitable for being handed by the user;

Transceiver, it places in the described housing and is configured to transmission and receives speech data, and described transceiver further is configured to receiving multimedia data;

First earplug, it places in the described housing and is configured to export described speech data; And display, it places in the described housing and is configured to show described content of multimedia,

Wherein said display is orientable, so that when described first earplug was placed into described user's ear side, the described content of multimedia that shows on the described display can other people be seen by at least one.

2, mobile communication terminal as claimed in claim 1 further comprises second transceiver, and it is configured to directly and at least one other communication of mobile terminal.

3, mobile communication terminal as claimed in claim 2, wherein said second transceiver comprises bluetooth transceiver.

4, mobile communication terminal as claimed in claim 2, wherein said second transceiver are configured to the data communication relevant with described content of multimedia to described at least one other portable terminal.

5, mobile communication terminal as claimed in claim 4, the relevant data of wherein said and described content of multimedia comprise reward voucher.

6, mobile communication terminal as claimed in claim 5, wherein said reward voucher comprises the data of discerning described portable terminal.

7, mobile communication terminal as claimed in claim 1, wherein said content of multimedia comprises advertisement at least first.

8, mobile communication terminal as claimed in claim 7, wherein said advertisement is at least first received by described transceiver based on the geographical position of described portable terminal.

9, mobile communication terminal as claimed in claim 1, wherein said housing comprises first and second portion, described display is set in the described first of described housing, and the described first of wherein said housing and described second portion are suitable for being positioned at least two positions respect to one another.

10, mobile communication terminal as claimed in claim 9 further comprises:

Second earplug, wherein said first earplug are arranged on the first surface of described first of described housing, and wherein said second earplug is arranged on the second surface of described first of described housing.

11, mobile communication terminal as claimed in claim 1, wherein said housing comprises at least two parts, described display is arranged in the first of described two parts at least, and described at least two parts of wherein said housing are positioned at least two positions respect to one another.

12, mobile communication terminal as claimed in claim 1 further comprises at least two articulated jibs, and it is connected to the part of described housing with described display, and wherein said at least two articulated jibs are set at the position of closing on described first earplug.

13, mobile communication terminal as claimed in claim 1 further comprises second earplug, and wherein said first earplug is set on the first surface of described housing, and wherein said second earplug is set on the second surface of described housing.

14, a kind of method of monitoring moving advertising activity effect, first portable terminal with display is used in this activity, when described terminal placed user's ear other, described display was configured to at least one other people video data except that described user, and this method comprises:

On described display, show advertisement;

Discern at least one non-user's second portable terminal;

Reward voucher is communicated to described second portable terminal; And

Storage indicates the whether data of coupon redemption of described at least one viewer.

15, method as claimed in claim 14 wherein is included in displaying advertisement on the described display and shows on the described display that advertisement is so that to described at least one non-user as seen.

16, method as claimed in claim 14 further comprises described advertisement is communicated to described first portable terminal.

17, method as claimed in claim 14, wherein described advertisement is communicated to described first portable terminal comprise to small part based on the described advertisement of the location recognition of described first portable terminal.

18, method as claimed in claim 14 further comprises when showing described advertisement, and the hands-free mode of described first portable terminal can not be used.

19, method as claimed in claim 14, wherein said reward voucher comprise the described user's data of discerning described first portable terminal.

20, method as claimed in claim 19, the data of wherein said storage comprise the described data of discerning described user.

21, method as claimed in claim 14, the data whether described at least one the non-user of wherein storage sign exchanges described reward voucher comprise the described user's of described first portable terminal of store identification described data.

22, a kind of mobile communication terminal comprises:

The equipment that is used for communication speech data and content of multimedia;

Be used to export the equipment of described speech data to user's ear;

Be used to show the equipment of described content of multimedia; And

Described content of multimedia is used to locate the device of the described equipment that is used to show, so that when the described equipment that is used to export described language data placed user's ear other, can other people be seen by at least one.

23, mobile communication terminal as claimed in claim 22 comprises that further being used for directly with at least one second of other communication of mobile terminal installs;

24, mobile communication terminal as claimed in claim 23, wherein said second device that is used to communicate by letter are configured to the data communication relevant with described content of multimedia to described at least one other portable terminal.

25, mobile communication terminal as claimed in claim 24, the relevant data of wherein said and described content of multimedia comprise reward voucher.

26, mobile communication terminal as claimed in claim 25, wherein said reward voucher comprises the data of discerning described portable terminal.

27, mobile communication terminal as claimed in claim 22, wherein said content of multimedia comprises advertisement at least first.

28, mobile communication terminal as claimed in claim 27, wherein said advertisement is at least first received by the geographical position based on described portable terminal.

29, a kind of system that monitors moving advertising activity effect, first portable terminal with display is used in this activity, and this display is configured to video data when placing user's ear other, and this system comprises:

Server, it is configured to:

At least one viewer except that described user advertisement is communicated to described first portable terminal on described display, shows being used for, so that can be seen;

Reward voucher is communicated to described first portable terminal, to be used to be transferred to second portable terminal; And

Receive the data whether described at least one viewer of sign exchanges described reward voucher; And

Database, it is configured to the data whether described at least one viewer of storaging mark exchanges described reward voucher.

30, system as claimed in claim 29, wherein said reward voucher comprises the described user's data of discerning described first portable terminal.

31, system as claimed in claim 30, the data of wherein said storage comprise the described data of discerning described user.

32, system as claimed in claim 31, wherein described at least one viewer of storaging mark data of whether exchanging described reward voucher comprise the described data of discerning described user.

33, system as claimed in claim 32, wherein described at least one viewer of storaging mark data of whether exchanging described reward voucher comprise the described user's of storage identification described data.

34, system as claimed in claim 29, wherein advertisement is communicated to described first portable terminal comprise to small part based on described first mobile terminal locations identification advertisement.

35, system as claimed in claim 29, wherein said server further is configured to:

Be identified for providing based on the position of described portable terminal the value of advertisement to small part;

Provide described advertisement based on described value to small part.

36, system as claimed in claim 35, wherein said value part is based on the local time at the described first portable terminal place.

37, system as claimed in claim 29 wherein provides described advertisement to comprise and selects described advertisement.

38, system as claimed in claim 37, wherein said advertisement to small part is selected based on the position of described portable terminal.

39, system as claimed in claim 37, wherein said advertisement was selected based on the date in the week at described mobile terminal locations place.

40, a kind of method of monitoring moving advertising activity effect, first portable terminal with display is used in this activity, and described display is configured to video data when placing user's ear other, and this method comprises:

At least one viewer except that described user advertisement is communicated to described first portable terminal on described display, shows being used for, so that can be seen;

Reward voucher is communicated to described first portable terminal, to be used to be transferred to second portable terminal; And

Receive the sign whether described at least one viewer exchanges described reward voucher; And

Store the sign whether described at least one viewer exchanges described reward voucher.

41, method as claimed in claim 40, wherein said reward voucher comprise the described user's data of discerning described first portable terminal.

42, method as claimed in claim 41, the sign of wherein said storage comprise the described data of discerning described user.

43, method as claimed in claim 42, the sign whether described at least one viewer of wherein said storage exchanges described reward voucher comprise the described user's of storage identification described data.

44, method as claimed in claim 40, wherein advertisement is communicated to described first portable terminal comprise to small part based on the described advertisement of the location recognition of described first portable terminal.

45, method as claimed in claim 40 wherein is communicated to advertisement described first portable terminal and comprises:

Be identified for providing based on described mobile terminal locations the value of described advertisement to small part;

Provide advertisement based on described value to small part.

46, method as claimed in claim 45, wherein said value part is based on the local time at the described first portable terminal place.

47, method as claimed in claim 45 wherein provides described advertisement to comprise and selects described advertisement.

48, method as claimed in claim 47, wherein said advertisement to small part is selected based on the position of described portable terminal.

49, method as claimed in claim 47, wherein said advertisement was selected based on the date in the week at described mobile terminal locations place.

50, a kind of for mobile terminal user provides the method for award, described method comprises:

Provide advertisement at least first to be used on described portable terminal, showing;

Provide the relevant reward voucher of at least a and described advertisement to described portable terminal, to be used to be communicated to other portable terminal;

The data of the exchange of the described at least a reward voucher of store identification; And

The described data of exchanging based on sign provide award for the described user of described portable terminal.

51, method as claimed in claim 50 further comprises:

Be identified for providing based on described mobile terminal locations the value of described advertisement at least first to small part;

Provide described advertisement at least first based on described value to small part.

52, a kind of for mobile terminal user provides the system of award, described system comprises:

Be used to provide the device that is presented at the advertisement on the described portable terminal at least first;

Be used to provide the relevant reward voucher of at least a and described advertisement to described portable terminal to be communicated to the device of other portable terminal;

The data that are used for the exchange of the described at least a reward voucher of storaging mark; And

Come to provide the device of award based on the described data that sign is exchanged for the described user of described portable terminal.

53, the described system of claim 52 further comprises:

Be used to be identified for providing based on described mobile terminal locations the device of the value of described advertisement at least first to small part;

Be used for providing based on described value the device of described advertisement at least first to small part.

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