KR101050032B1 - Advertising service method of mobile terminal using wizard function - Google Patents
Advertising service method of mobile terminal using wizard function Download PDFInfo
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- KR101050032B1 KR101050032B1 KR1020040036730A KR20040036730A KR101050032B1 KR 101050032 B1 KR101050032 B1 KR 101050032B1 KR 1020040036730 A KR1020040036730 A KR 1020040036730A KR 20040036730 A KR20040036730 A KR 20040036730A KR 101050032 B1 KR101050032 B1 KR 101050032B1
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- South Korea
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- advertisement
- user terminal
- wizard
- function
- mobile terminal
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- Telephonic Communication Services (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The present invention relates to an advertisement service method of a mobile terminal using a wizard function, and in particular, to create an advertisement of its own using a tool of the advertisement wizard function on the wireless Internet of the mobile terminal, and then to an unspecified number. It relates to an advertising service method that can be promoted by advertising.
According to the present invention, there is provided a method comprising: a first step of downloading an advertising wizard tool after accessing a website of a wireless Internet using a user terminal; A second step of creating an advertisement having its own personality by using the downloaded advertisement wizard tool; A third step of registering the advertisement produced by the user terminal; A fourth step of checking the registered advertisement information and transmitting advertisement information to a plurality of unspecified user terminals according to a predetermined advertisement method; And a fifth step of displaying the advertisement information on the user terminal and connecting to the advertiser through the user terminal based on the advertisement information, if necessary. .
Mobile terminal, wizard, tool, advertisement, advertisement production
Description
1 is a block diagram of an advertisement service system of a mobile terminal using a wizard function according to the present invention.
2 is a flowchart illustrating an advertisement service process of a mobile terminal using a wizard function according to the present invention.
Description of the Related Art
10: mobile terminal 20: base station
30: mobile communication network 40: management server
50: ad server
The present invention relates to an advertisement service method of a mobile terminal using a wizard function. More specifically, the present invention relates to an advertisement service method for promoting an advertisement by producing an advertisement of its own using a tool of an advertisement wizard function on a wireless Internet of a mobile terminal and delivering it to an unspecified number. .
At present, e-commerce over the Internet includes almost all business methods performed offline through the activation of financial transactions, entertainment, news, community, etc. in various industries. As a result of the activation of online e-commerce, the size of the advertising market online is also increasing, and the means of advertisement and delivery methods are also diversified.
Recently, the online advertisement delivery means that is in the spotlight may be referred to as a wireless terminal. Rather than simply pop-ups or passive ads when visiting a website, the customer's age and preferences are linked by linking with customer information systems such as CRM (Customer Relationship Management) and ad servers operated by ad agencies or mobile operators. And identify the target audience according to the type of advertisement and send the advertisement to the wireless terminal of the identified customer. Advertising media are also becoming more diverse, including images and videos, not just text.
However, online advertising costs are burdensome for advertisers such as individuals and self-employed, and it is burdensome to post online ads about products or services that they own, and most of the advertisements are fixed by advertising agencies. Form. Even in the case of a free form of advertisement using a video, an advertisement creation tool provided by an advertisement agency site needs to be used, so that an individual can easily create an advertisement directly and register and store the advertisement in an advertisement DB.
In addition, when an advertiser submits an advertisement to a website, the advertisement can be posted only a few days to several months later, depending on the development and operation of the advertisement site. There is only a problem.
Accordingly, the present invention is to solve the above problems and an object of the present invention is to download a tool of the advertising wizard function on the wireless Internet and use it to create your own personalized advertisements and then unspecified many It is to provide an advertising service method that can be delivered to the mobile terminal to promote the advertisement.
As the technical idea for achieving the above object of the present invention
A first step of downloading an advertising wizard tool after accessing a website of a wireless Internet using a user terminal;
A second step of creating an advertisement having its own personality by using the downloaded advertisement wizard tool;
A third step of registering the advertisement produced by the user terminal;
A fourth step of checking the registered advertisement information and transmitting advertisement information to a plurality of unspecified user terminals according to a predetermined advertisement method;
And a fifth step of displaying the advertisement information on the user terminal and connecting to the advertiser through the user terminal based on the advertisement information, if necessary. .
Hereinafter, with reference to the accompanying drawings, the configuration and operation of the embodiment of the present invention will be described in detail.
1 is a block diagram of an advertisement service system of a mobile terminal using a wizard function according to the present invention.
1, a mobile terminal 10 which is a user communication terminal for creating an advertisement by receiving an advertisement wizard tool for downloading and accessing the wireless Internet; A base station 20 for transmitting and receiving wireless data with the mobile terminal 10; A mobile communication network 30 providing a wireless interface network between the mobile terminal 10 and the management server 40; A management server 40 connected to the mobile communication network 30 so as to download an advertisement wizard tool and for managing registration and management of advertisements produced by the user mobile terminal 10; And an advertisement server 50 linked with the management server 40 to construct a database (DB) of various advertisement information data.
Looking at the function of each component, the mobile terminal 10 represents a communication terminal of a user including a cellular phone, a PCS phone supporting synchronous and asynchronous methods such as cdma-2000, W-CDMA.
The base station 20 represents a network termination device that is directly connected to the subscriber station 10 by performing baseband signal processing, wired / wireless conversion, and wireless signal transmission and reception.
The mobile communication network 20 provides a wireless interface between the management server 40 and the user mobile terminal 10, a plurality of base stations (BTS), a plurality of base station controllers (BSC) connected to the base station, the base station controller A switching center (MSC), etc., connected to perform a switching operation for call setup.
The management server 40 is connected to the mobile communication network 30 to provide an advertisement wizard tool (Tool) to download through a wireless website, the advertisement produced by the user mobile terminal 10 (still image, Video, advertising text) to register, manage and operate.
At this time, the advertisement wizard tool (Tool) in the present invention represents a tool that helps the user to easily create his own advertisements, such as the "home page wizard" commonly seen on wired and wireless Internet.
The function of the advertisement wizard tool 1) functions such as advertisement drafting and correction, 2) functions such as advertisement method / setting / cancellation, and 3) manages the received advertisement.
That is, 1) functions such as the advertisement draft and correction provide the function of interworking with the advertisement server 50 to provide contents for producing advertisements and to edit advertisements such as photos and articles written by the user.
2) The advertisement method / setting / cancellation function is linked with the advertisement server 50 to provide a control function for advertisement region setting, advertisement time setting, advertisement count, and the like.
3) The management function of the received advertisement is a function used by general user terminals, not an advertiser, and provides a function of systematically managing the received advertisement.
The advertisement server 50 works with the management server 40 to store and provide various kinds of advertisement contents (still image, video, text, short message, etc.).
2 is a flowchart illustrating an advertisement service process of a mobile terminal using a wizard function according to the present invention.
First, the user accesses the website of the wireless Internet using his mobile terminal 10 and then downloads the advertisement wizard tool (S10).
In this state, using the downloaded advertisement wizard tool (Tool) to produce an advertisement with its own personality (S20).
At this time, the advertisement is produced by using functions such as advertisement draft and correction supported by the advertisement wizard tool, functions such as advertisement method / setting / cancellation, and management function of the received advertisement. In addition, the form of the advertisement can be produced in various forms in the form of a still image, video, text, short message (SMS).
After that, the advertisement is completed by the user is registered by accessing the website of the management server 40 (S30).
At this time, for example, a menu of “registration” is placed in the advertisement wizard tool to automatically register.
Next, the management server 40 checks the registered advertisement information and provides advertisements to the unspecified user mobile terminal 10 according to a predetermined advertisement method (S40).
Here, the preset advertisement method includes a conventional advertisement delivery method that is generally used.
Thereafter, the mobile terminal 10 receiving the advertisement can check the advertisement through a call-back URL and make a call with the advertiser if necessary (S50).
At this time, the terminal 10 of the user who receives the advertisement for the activation of the advertisement service reduces or frees a certain amount of the call charge when talking to the advertiser through a call-back URL. In addition, the present invention can provide more information by providing an advertisement homepage in conjunction with a wired website.
As described above, according to the advertisement service method of the mobile terminal according to the present invention, after downloading a tool of the advertisement wizard function on the wireless Internet and using it to produce a unique advertisement of its own, a number of unspecified It can be delivered to the mobile terminal to promote the advertisement effectively.
Therefore, the user side can be provided with a variety of advertisement production services with a convenient function and a low cost in the production of advertisements, and the operator side induces data call charges and information usage fee by accessing the website of the customer to provide advertisement contents. To maximize profits.
Claims (4)
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020040036730A KR101050032B1 (en) | 2004-05-24 | 2004-05-24 | Advertising service method of mobile terminal using wizard function |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020040036730A KR101050032B1 (en) | 2004-05-24 | 2004-05-24 | Advertising service method of mobile terminal using wizard function |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| KR20050111836A KR20050111836A (en) | 2005-11-29 |
| KR101050032B1 true KR101050032B1 (en) | 2011-07-19 |
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| Application Number | Title | Priority Date | Filing Date |
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| KR1020040036730A KR101050032B1 (en) | 2004-05-24 | 2004-05-24 | Advertising service method of mobile terminal using wizard function |
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Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| JP2001325378A (en) * | 2000-03-10 | 2001-11-22 | Az Ltd | Advertisement system using internet and advertisement generation support tool |
| KR20020005142A (en) * | 2000-07-08 | 2002-01-17 | 정장호 | Method for transmitting in advertisement telephone service |
| US20020160759A1 (en) * | 2001-04-27 | 2002-10-31 | Salil Pradhan | Profiles for information acquisition by devices in a wireless network |
| KR20040008241A (en) * | 2004-01-05 | 2004-01-28 | 정철호 | Advertisement Production and Distribution system of person and method thereof using Internet and Wireless Terminal |
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2004
- 2004-05-24 KR KR1020040036730A patent/KR101050032B1/en active IP Right Grant
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| JP2001325378A (en) * | 2000-03-10 | 2001-11-22 | Az Ltd | Advertisement system using internet and advertisement generation support tool |
| KR20020005142A (en) * | 2000-07-08 | 2002-01-17 | 정장호 | Method for transmitting in advertisement telephone service |
| US20020160759A1 (en) * | 2001-04-27 | 2002-10-31 | Salil Pradhan | Profiles for information acquisition by devices in a wireless network |
| KR20040008241A (en) * | 2004-01-05 | 2004-01-28 | 정철호 | Advertisement Production and Distribution system of person and method thereof using Internet and Wireless Terminal |
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| Publication number | Publication date |
|---|---|
| KR20050111836A (en) | 2005-11-29 |
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