KR20020005142A - Method for transmitting in advertisement telephone service - Google Patents

Abstract

PURPOSE: A message transmitting method in an advertisement call service is provided to maximize an advertisement effect by transmitting multimedia advertisement data such as a character, an image and a mobile image when transmitting an advertisement message to a mobile terminal. CONSTITUTION: When an advertisement is intended for a mobile terminal subscriber, an advertisement message including a multimedia such as a character, an image and a mobile image to a mobile terminal(S11). When a mobile terminal user requests a call connection with reference to a call-back number(S12), an information server inquires the mobile terminal user whether he or she has used the advertisement message upon receipt of the request of the call connection(S13). If the user has used the advertisement message, the information server admits the mobile terminal user as a member(S15) and reproduces an advertisement program to the mobile terminal(S14). When the advertisement program reproduction is terminated, the information server managing the advertisement program determines whether a specific key has been depressed for a pre-set time(S16). If a specific key has been depressed, the information server informs the user of a message that the specific key has been accurately depressed and an accumulated point, provides a point according to listening of the advertisement program to an account of the mobile terminal user, and transmits a multimedia message such as a character, an image and a mobile image related to the advertisement to the mobile terminal so that the mobile terminal user can view the advertisement once more(S17). If the specific key has not been depressed, a voice message indicating that there is no benefit such as a call charge reduction(S19) is transmitted to the user, an existing accumulated point is also informed the user, and then the call is terminated(S18).

Description

Method for transmitting in advertisement telephone service

The present invention relates to a message transmission in an advertisement telephone service. In particular, when transmitting an advertisement message to a mobile terminal, a message transmission method in an advertisement telephone service capable of maximizing advertisement effect by transmitting multimedia advertisement data such as text, image, video, etc. It is about.

Future communication services are expected to be able to satisfy human needs and dramatically improve the quality of life by overcoming the constraints of time and space with intelligence, imaging, personalization and multimedia functions.

This means that a wide range of services, such as low-speed data, voice, still images, and the like, are converted from broadband data services such as high-speed data, high-quality video, and high-definition television to meet various user requirements.

The expression for communicating to the other party began with a simple gesture and could send simple content far away using tools such as beacons and books.

Subsequent advances in communications, such as printing and telegraph, have led to the delivery of accurate content farther, which is now the source of telecommunications networks.

The telecommunication network is composed of a terminal, a transmission system and an exchange, among which an exchange in charge of information transfer through path selection and connection enables a voice conversation with the other party using a telephone.

A communication network is a communication network that is configured individually for each type of communication service. Each network has its own numbering system, toll system, and technology level.

The intelligent network is a network proposed to efficiently introduce various new services to the existing communication network. The addition and modification of services provided by the public switched telephone network (PSTN) and the public switched data network (PSDN) are performed by the upper computer. The communication network for transmission and the network controlling such data transmission provide more flexible services by dividing the data into separate layers.

New requirements for such intelligent network services continue to be presented. In the future, network operators (system operators) will be able to introduce and operate new services on their own, without being dependent on device providers (exchange facilities).

The intelligent network can be managed and controlled in the intelligent layer by integrating additional services provided by each exchange, thus providing various services as follows.

Callee charges, credit calls, information charges, personal number services, phone counting and virtual private network services.

There is a 080 toll free service that pays for the caller's charges when ordering, making reservations, and consulting various services by telephone.

In addition, the credit call 161 is a service that uses a credit card to make a call using a public telephone or another person's general telephone (MFC), and charges the sum of the charges in advance.

Virtual private network service is a service that can be used like a private private network by using an intelligent network without installing a private network directly.

There is a service that allows you to make a call even if you do not have a coin or a telephone card by using such a free phone or credit call.

080 Toll-free is a system in which a specific company conducts a service for its customers, while credit calls allow the called party to calculate the telephone bill.

Currently, mobile operators are providing various communication services using such a network. Among them, various researches are underway to provide a reduction in call charges when mobile subscribers charge a communication fee used for a certain period of time. It is also in progress toward message types and transmission methods.

An object of the present invention relates to a message transmission method in an advertisement telephone service that can maximize advertisement effect by transmitting multimedia advertisement data such as text, image, video, etc. in an advertisement telephone service as one of various studies as described above.

According to an aspect of the present invention for achieving the above object, in a communication system comprising at least one base station and a mobile switching center, transmitting a multimedia advertising message to any of the mobile terminals, the advertising message; Providing a pre-stored advertisement program to the mobile terminal through the mobile switching center and a base station when a normal communication line is established through a call connection with the mobile terminal receiving the call; and the user of the mobile terminal finishes listening to the advertisement program. And earning a score corresponding to the listened advertisement program in the user's account.

Preferably, the multimedia message is transmitted using any one of a short message service (SMS), a text broadcast (CBS), and a wireless Internet (WAP), including any one or more of text, images, and video. Contains the Call Back number.

And if the normal communication line is established, determining whether the mobile terminal is a mobile terminal of a subscriber registered as a member, and if the subscriber is registered as a member, transmitting the advertisement program to the terminal and registering as the member. If not the subscriber further comprises the step of proceeding to the membership registration process according to the set order

And after the mobile terminal user finishes listening to the advertising program, requesting to press a specific key within a set time after the advertising program ends before providing the score to the account of the mobile terminal user. And providing the score when the specific key is pressed, and when the specific key is pressed within the set time, providing the score according to the advertisement program listening to the account of the mobile terminal user and then providing the score to the mobile terminal. Transmits a short message including a text, an image, and a video associated with the message, and if the mobile terminal user has an accurate response, informs the mobile terminal of the correct response and informs the accumulated score.

The step of providing the pre-stored advertising program is provided using an automatic response service (ARS).

1 is a flowchart illustrating a message transmission method in an advertisement telephone service according to the present invention.

Hereinafter, a configuration and an operation according to an exemplary embodiment of the present invention will be described with reference to the accompanying drawings.

1 is a flowchart illustrating a message transmission method in an advertisement telephone service according to the present invention.

The method of transmitting a message in the advertisement telephone service according to the present invention is a method of providing an advertisement service in the communication system according to the present invention, as shown in FIG. If an advertisement is intended for a mobile terminal subscriber, an advertisement message composed of multimedia such as a text, an image, and a video is transmitted to the mobile terminal (S11). At this time, a callback number is added to the advertisement message. In addition, in recent years, since a lot of Internet phones capable of wireless Internet are being used in addition to the existing digital cellular (DCN) or personal portable communication (PCS), an advertisement message may be transmitted using a wireless application protocol (WAP).

Subsequently, when the mobile terminal user requests a call connection with reference to the call back number (S12), the information server which has requested the call connection is queried whether the mobile terminal user has used it (S13).

If the query result (S13) has been used, the information server plays (provides) the previously stored advertising program (S14). At this time, the pre-stored advertising program is provided using an automatic response service (ARS).

However, if the query result (S13) has not been used, the mobile terminal user is registered as a member using the established procedure (S15), and the advertisement program is reproduced by the mobile terminal (S14). At this time, before playing the advertisement program, the mobile terminal user provides a guide broadcast that the score is provided only after pressing a specific key (for example, * key) within a set time after ending listening to the advertisement program.

Therefore, when the reproduction of the advertisement program is finished, the information server managing the advertisement program determines whether a specific key is pressed for a predetermined time (S16).

As a result of the determination (S16), when a specific key is pressed, the mobile terminal informs the mobile terminal of the message and the cumulative score, and then provides the score according to the advertisement program listening to the account of the mobile terminal user. By transmitting a multimedia message such as a text, an image, and a video associated with the mobile terminal, the user can access the advertisement once more (S17).

However, if the determination result (S16) fails to press a specific key, and after transmitting a voice message indicating that there is no benefit, such as reducing the call charges (S19), and informs the existing cumulative score, and terminates the call (S18).

At this time, the billing for the mobile terminal call time of the advertising program is in accordance with the agreement between the advertiser and the mobile communication provider, and the result is notified to the mobile terminal user in advance before registering or replaying the advertisement of the mobile terminal.

As described above, the present invention has an effect of maximizing an advertisement effect for a mobile terminal user because multimedia is used when transmitting an advertisement message using an advertisement telephone.

Claims (8)

In a communication system comprising at least one base station and a mobile switching center, Sending an advertising message composed of multimedia to any of the mobile terminals; Providing a pre-stored advertisement program to the mobile terminal through the mobile switching center and the base station when a normal communication line is established through a call connection with the mobile terminal receiving the advertisement message; And when the mobile terminal user finishes listening to the advertisement program, accumulating a score corresponding to the advertisement program listened to in the user's account. The method of claim 1, wherein the multimedia message is transmitted using any one of a short service (SMS), a text broadcast (CBS), and a wireless Internet (WAP) including one or more of a text, an image, and a video. Message transmission method in the advertising phone service, characterized in that. The method of claim 1, wherein the message includes a call back number. The method of claim 1, wherein when the normal data line is transmitted, Determining whether the mobile terminal is a mobile terminal of a subscriber registered as a member; If the subscriber is registered as a member, transmitting the advertisement program to the terminal, and if the subscriber is not registered as a member, proceeding with the membership registration procedure according to a set order. Way. The method of claim 1, further comprising: requesting that a mobile terminal user press a specific key within a predetermined time after the advertisement program ends after providing the score to the mobile terminal user's account after finishing listening to the advertisement program; And providing the score when the specific key is pressed within the set time period. The system of claim 5, wherein when a specific key is pressed within the set time, a score according to the advertisement program listening is provided to the account of the mobile terminal user, and a short message including texts, images, and videos related to the advertisement is transmitted to the mobile terminal. Message transmission method in the advertising phone service, characterized in that for transmitting. The method of claim 5, further comprising notifying the mobile terminal of the correct response when the mobile terminal user has received the correct response, and guiding the accumulated score. . The method of claim 1, wherein the providing of the pre-stored advertisement program uses an auto answering service.