KR100710135B1 - Method for providing advertisement service in communication system - Google Patents

Abstract

The present invention relates to the provision of an advertisement service in a mobile communication system, and more particularly, to a method of providing an advertisement service in a mobile communication system using a short message service and a method of using an additional service according to the advertisement service. In a communication system including at least one base station and a mobile switching center, the method of providing an advertisement service in the communication system may include selectively transmitting an advertisement message to arbitrary mobile terminals, and the mobile terminal responding to the advertisement message. Providing a pre-stored advertising program to the terminal through the mobile switching center and the base station when the user listens to the advertising program. When the mobile terminal user finishes listening to the advertising program, the user scores a score corresponding to the advertising program. It includes the step of earning in the account.

Advertising services

Description

Method of providing advertisement service in communication system and method of using supplementary service according to advertisement service provision {Method for providing advertisement service in communication system}

1 is a flowchart illustrating a method of providing an advertisement service in a communication system according to the present invention.

2 is a flowchart illustrating a method of using an additional service according to the provision of an advertisement service in a communication system according to the present invention.

The present invention relates to the provision of an advertisement service in a mobile communication system, and more particularly, to a method of providing an advertisement service in a mobile communication system using a short message service and a method of using an additional service according to the advertisement service.

Future communication services are expected to be able to satisfy human needs and dramatically improve the quality of life by overcoming the constraints of time and space with intelligence, imaging, personalization and multimedia functions.

This means that a wide range of services, such as low-speed data, voice, still images, and the like, are converted from broadband data services such as high-speed data, high-quality video, and high-definition television to meet various user requirements.

The expression for communicating to the other party began with a simple gesture and could send simple content far away using tools such as beacons and books.

Subsequent advances in communications, such as printing and telegraph, have led to the delivery of accurate content farther, which is now the source of telecommunications networks.

The telecommunication network is composed of a terminal, a transmission system and an exchange, among which an exchange in charge of information transfer through path selection and connection enables a voice conversation with the other party using a telephone.

A communication network is a communication network that is configured individually for each type of communication service. Each network has its own numbering system, toll system, and technology level.

The intelligent network is a network proposed to efficiently introduce various new services to the existing communication network. The addition and modification of services provided by the public switched telephone network (PSTN) and the public switched data network (PSDN) are performed by the upper computer. The communication network for transmission and the network controlling such data transmission provide more flexible services by dividing the data into separate layers.

New requirements for such intelligent network services continue to be presented. In the future, network operators (system operators) will be able to introduce and operate new services on their own, without being dependent on device providers (exchange facilities).

The intelligent network integrates additional services provided by each exchange and can be managed and controlled in the intelligent layer, thus providing various services as follows.

Recipient charges, credit calls, information charges, personal number services, phone counting and virtual private network services.

There is a 080 toll free service that pays for the caller's charges when ordering, making reservations, and consulting various services by telephone.

In addition, the credit call 161 is a service that uses a credit card to make a call using a public telephone or another person's general telephone (MFC), and charges the sum of the charges in advance.

Virtual private network service is a service that can be used like a private private network by using an intelligent network without installing a private network directly.

However, in case of 080 toll-free phone, a specific company makes a service for the customer of the company, and credit call is a system that allows the called party to calculate the telephone fee. There is an active research to develop a free calling service that does not calculate the phone bill when making a call. Recently, when listening to an advertising program, a method of providing an advertisement service such as reducing the call charge according to a general call to a mobile terminal user is listened to. Etc. are being actively developed, but at present there is no real free service using a mobile communication terminal.

An object of the present invention is to solve the problems of the prior art mentioned above to provide an advertising service to a mobile terminal user to send a message related to the advertisement and respond to the mobile terminal selected from the mobile terminal user according to the needs of the advertiser. In addition, the present invention provides a method of providing an advertisement service and a method of using an additional service according to the provision of the advertisement service in a communication system that can provide various benefits.

According to an aspect of the present invention for achieving the above object, in the communication system comprising at least one base station and a mobile switching center, selectively transmitting an advertising message to any mobile terminal, and Providing a pre-stored advertisement program to the terminal through the mobile switching center and a base station when the mobile terminal responds to the request for listening to the advertisement program; and corresponding to the advertisement program listened to when the mobile terminal user finishes listening to the advertisement program. And crediting the score to the user's account.

Preferably, the step of selectively transmitting the advertisement message to the mobile terminal is performed by referring to a database related to the personal information of the mobile terminal user, wherein the advertisement message is any one of a text, an image, and a video. Transmit using short service, including one or more

And when the mobile terminal in response to the advertisement message requests to listen to the advertisement program, determining whether the mobile terminal is a mobile terminal of a subscriber registered as a member, and if the subscriber is registered as a member, the advertisement program. And transmitting to a terminal and proceeding with the membership registration process if the subscriber is not a registered subscriber.

According to another aspect of the present invention for achieving the above object, in the communication system comprising at least one base station and a mobile switching center, selectively transmitting an advertising message to any mobile terminal, and Providing a pre-stored advertisement program to the mobile terminal through the mobile switching center and a base station when the mobile terminal responds to the request for listening to the advertisement program; and when the mobile terminal user finishes listening to the advertisement program, And providing a variety of voice information provided by the communication system for a set time.

Preferably, the various voice information is one or more of stock, entertainment, news, weather, and sports information, and after providing the various voice information, such as texts, images, and videos related to the listened advertisement program to the mobile terminal. Send a short message

Hereinafter, a configuration and an operation according to an exemplary embodiment of the present invention will be described with reference to the accompanying drawings.

1 is a flowchart illustrating a method of providing an advertisement service in a communication system according to the present invention.

In the communication system according to the present invention, as shown in FIG. 1, the method for providing an advertisement service is a communication system including at least one or more base stations and a mobile switching center. The short service (SMS) associated with the advertisement is transmitted (S11). At this time, when selectively transmitting an advertising message to the mobile terminal, the mobile terminal refers to a database related to personal information of the user of the mobile terminal and transmits the short message service related to the advertisement by using any one or more of a text, an image, and a video. Can transmit In this case, by adding a callback number to the short service, the contents of the short service (for example, a predetermined score is given when listening to an advertisement, and the predetermined score can be used for exempt benefits when calling a mobile terminal) If desired, the mobile terminal user can request to listen to the advertisement program.

Therefore, when the mobile terminal user requests a call connection with reference to the call back number (S12), the information server that has requested the call connection determines whether the member is a member with reference to the identification number (MIN) of the mobile terminal subscriber. (S13).

As a result of the determination (S13), the advertisement program is immediately played by the mobile terminal (S14).

However, if the determination result (S13) is not a subscriber registered as a member, after registering as a member according to the set membership registration process (S15), the mobile terminal reproduces the advertising program (S14). At this time, before playing the advertisement program, the mobile terminal user provides a guide broadcast that the score is provided only after pressing a specific key (for example, * key) within a set time after ending listening to the advertisement program.                     

Therefore, when the reproduction of the advertising program is finished, the information server determines whether a specific key has been pressed for a predetermined time (S16).

As a result of the determination (S16), when a specific key is pressed, the mobile terminal informs the mobile terminal of the message and the cumulative score, and then provides the score according to the advertisement program listening to the account of the mobile terminal user. By transmitting a short message such as a text, an image, and a video associated with the mobile terminal, the user can access the advertisement once more (S17).

However, if the determination result (S16) fails to press a specific key, after transmitting a voice message indicating that there is no benefit, such as reducing the call charges, and informs the existing cumulative score, and terminates the call.

At this time, the billing for the mobile terminal call time of the advertising program is in accordance with the agreement between the advertiser and the mobile communication provider, and the result is notified to the mobile terminal user in advance before registering or replaying the advertisement of the mobile terminal.

2 is a flowchart illustrating a method of using an additional service according to the provision of an advertisement service in a communication system according to the present invention.

In the communication system according to the present invention, the method of using an additional service according to the provision of an advertisement service is, as shown in FIG. 2, in a communication system including at least one base station and a mobile switching center, which is desired by a mobile communication operator or an advertiser rather than an unspecified number. A short service (SMS) related to an advertisement is transmitted only to the mobile terminal of the layer (S21). In this case, when transmitting a short message related to an advertisement selectively to the mobile terminal, the mobile terminal refers to a database related to personal information of the user of the mobile terminal, and the advertisement message uses one or more of a text, an image, and a video. Can transmit At this time, if the content of the short service is added to the short service by adding a call back number (for example, a voice service to listen to an advertisement for free for a predetermined time), the mobile terminal user may use the advertisement program. Allows you to request listening.

Therefore, when the mobile terminal user requests a call connection with reference to the call back number (S22), the information server that has requested the call connection determines whether the mobile terminal subscriber is willing to listen to an advertisement (S23).

As a result of the determination (S23), the advertisement listening doctor plays the pre-stored advertisement program (S24) and provides the advertisement program to the mobile terminal user via the mobile switching center and the base station (S24). In order to listen to the voice information, it is possible to do the billing for the set time for the talk time or to reduce the billing fee. In this case, the voice information includes stock, entertainment, entertainment, news, weather, sports, and the like.

Subsequently, a short message such as a text, an image, and a video related to the advertisement program is transmitted to the mobile terminal subscriber who listens to the voice information (S26), and the call is terminated (S27).

However, if the decision result (S23) when listening to the voice information without the intention to listen to the advertisement (S25), the charge is calculated for a set time for the call time used to listen to the voice information, it is calculated together with the bill , The call is terminated immediately without the message transmission (S26) (S27).

The advertisement service providing method and the additional service using method using the advertisement service in the communication system of the present invention as described above have the following effects.

First, an advertiser may provide an advertising program only to the people in the hierarchy he wants to advertise.

Second, the mobile terminal user provided with the advertisement program can receive the call charge reduction and benefit only by listening to the advertisement.
Third, voice information, which is an additional service additionally provided by a mobile communication provider, can be used freely.

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Claims (11)

In a communication system comprising at least one base station and a mobile terminal, Transmitting an advertisement message to a predetermined mobile terminal; Providing a pre-stored advertisement program to the terminal through the mobile switching center and the base station when the mobile terminal in response to the advertisement message requests to listen to the advertisement program; And when the mobile terminal user finishes listening to the advertisement program, providing the mobile terminal with various additional service information provided by the communication system for a predetermined time period. How to Provide. The method of claim 1, The transmitting of the advertisement message to the arbitrary mobile terminal may include selectively transmitting the advertisement message by referring to a database related to the personal information of the mobile terminal user. The method of claim 1, The advertising message is a method of providing an advertising service in a communication system, characterized in that for transmitting using a short service including at least one of a text, an image and a video. The method of claim 3, wherein The short message includes a call back (Call Back) number, characterized in that the advertising service providing method in a communication system. The method of claim 1,  Determining whether the mobile terminal is a mobile terminal of a subscriber registered as a member when the mobile terminal in response to the advertisement message requests to listen to the advertising program; If the subscriber is registered as a member, transmitting the advertisement program to the terminal, and if the subscriber is not registered as a member, proceeding with the membership registration process according to a set order, wherein the advertisement service is provided in the communication system. Way. The method of claim 1, Requesting to press a specific key within a set time after the advertisement program ends; And if the specific key is inputted, accumulating a score corresponding to the listened advertisement program in the user's account. The method of claim 6, And providing a score according to the advertisement program listening, and then transmitting a short message such as a text, an image, and a video related to the advertisement to the mobile terminal. The method of claim 6, And informing the mobile terminal of an accurate response when the mobile terminal user presses a specific key within a predetermined time and guiding the accumulated score. delete The method of claim 1, The various additional service information is one or more of a stock, entertainment, entertainment, news, weather, sports information advertising service providing method in a communication system. The method of claim 1, And providing a short message such as a text, an image, and a video related to the listened advertisement program to the mobile terminal after providing the various voice service information.

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