KR20040008241A - Advertisement Production and Distribution system of person and method thereof using Internet and Wireless Terminal - Google Patents

Abstract

PURPOSE: A system and a method for making and distributing a personal AD(ADvertisement) using the Internet and a wireless terminal are provided to enable an individual or an independent businessman personally to make the AD contents by using wireless terminal having a camera and a microphone, to distribute and store the AD by using an MMS(Multimedia Messaging Service), and to make a member search the AD. CONSTITUTION: The wireless terminal(100) is equipped with the camera(110) and the microphone(120) for making a multimedia AD file. An AD agent(140) downloaded in the wireless terminal transmits the AD file to an MMSC(Multimedia Messaging Service Center)(300) and transmits the management information to an AD server(500). The MMSC receives and transmits the AD file to the AD server. The AD server receives and processes the management information transmitted from the AD agent and the AD file transmitted from the MMSC. An AD storage(600) stores the AD file and the management information. A web server(400) searches the AD file and the management information from the AD storage, and offers it to the member.

Description

{Advertisement Production and Distribution system of person and method} using Internet and Wireless Terminal}

The present invention is a wireless Internet connection means, a multimedia messaging service (hereinafter referred to as "MMS"), a wireless terminal equipped with a camera and a microphone, the World Wide Web (hereinafter referred to as "WWW") on the Internet The present invention relates to a system for producing and distributing individual advertisements using a) and a method thereof. In particular, an individual who wants to advertise creates a variety of free multimedia advertisements using a camera and a microphone of a wireless terminal and distributes the produced advertisements to the Internet at a desired time. The present invention relates to a system and method for producing and distributing advertisements by an individual to enable a website member to retrieve advertisement information stored in a database (hereinafter referred to as "DB") through a web server.

At present, e-commerce over the Internet includes almost all business methods performed offline through the activation of financial transactions, entertainment, news, community, etc. in various industries. As a result of the activation of online e-commerce, the size of the online advertising market is increasing, and the advertising means and delivery methods are diversified. Recently, the most popular online advertising delivery means is a wireless terminal. Rather than being a form of passive advertisement that pops up or appears when you visit a website, it is linked to an advertisement server operated by an advertising agency or mobile operator and a customer information system such as CRM (Customer Relationship Management). It identifies the target audience according to the type of advertisement and sends the advertisement to the wireless terminal of the identified customer. Advertising media are also becoming more diverse, including images and videos, not just text.

However, the cost of online advertising still burdens advertisers such as individuals and self-employed, making it difficult to post ads online for the products or services they own, and most of the advertising is fixed on ad agencies. Form. Even in the case of a free form advertisement using a video, an advertisement authoring tool provided by an advertisement agency site must be used, so that an individual can easily create an advertisement directly and register and store the advertisement in an advertisement DB. In addition, when an advertiser submits an advertisement to a website, the advertisement can be posted only a few days to several months later, depending on the development and operation of the agency. There is only a problem.

Accordingly, the present invention has been made to solve the above problems, by using a wireless terminal camera and a microphone, the individual or self-employed to produce the desired advertising content for products, shops, coupons or services, and the produced advertising in real time or Personal advertisement production and distribution system that provides free means of advertisement production and distribution to individuals by increasing the e-commerce by distributing and storing on the Internet by using MMS at the desired time and allowing web site members to search the advertisements. The purpose is to provide a method.

1 is a block diagram of the entire system for the production and distribution of advertisements for individuals according to the present invention

2 is a flow chart for advertisement production and distribution of individuals according to the present invention

3 is an exemplary diagram of a data model for distributing and retrieving a multimedia advertisement file according to the present invention.

4a and 4b are exemplary views showing a search screen for an advertisement distributed according to the present invention.

* Description of the symbols for the main parts of the drawings *

100: wireless terminal

200: mobile phone network

300: MMSC

400: web server

500: ad server

600: repository

In order to solve the above technical problems and achieve the above object, a feature of the present invention is a wireless terminal capable of MMS, a camera for producing a multimedia advertisement file in a personal advertisement production and distribution system based on WWW on the Internet. Wireless terminal equipped with a microphone; An advertisement agent downloaded to the wireless terminal to transmit the advertisement file to a multimedia messaging service center (hereinafter referred to as " MMSC ") and to transmit management information to an advertisement server; An MMSC which receives the advertisement file and transmits the advertisement file to the advertisement server; The advertisement server configured to receive and process the management information transmitted from the advertisement agent and the advertisement file transmitted from the MMSC; An advertisement storage for storing the multimedia advertisement file and the management information; It characterized in that it comprises a web server for querying the advertisement file and the management information from the advertisement store to provide to site members.

The management information may include user information including a user ID and a password for user authentication; Ads classified into major, mid and small categories, in particular general advertising areas for advertisements for goods and services, coupon advertisements for coupon issuance, and store advertisements for advertisements for stores. Code information; Including user ID and advertisement identifier which is a unique key generated by the ad server and used for distinguishing each advertisement, and includes advertisement list information for each user that provides a search means for advertisement information distributed and stored for each user. It is preferable.

In the multimedia advertisement file, the video information, the still video and the audio information produced by the camera of the wireless terminal, the form of the microphone information of the wireless terminal, advertising information for goods, stores, coupons, services provided by the individual or self-employed It is more preferable to include.

Another feature of the present invention is a wireless terminal capable of MMS, WWW-based advertisement production and distribution method for the individual, the step of authenticating the user when the advertising agent downloaded to the wireless terminal connected to the ad server Wow; Generating, by the advertisement agent, an advertisement list for each user by inquiring an advertisement store in which the field information on the multimedia advertisement file is stored through the advertisement server; The advertisement agent transmitting detailed information on the multimedia advertisement file to the advertisement server, and the advertisement server generating advertisement details; Sending, by the advertising agent, the multimedia advertising file to an MMSC; The MMSC transmitting the multimedia advertisement file to the advertisement server, and the advertisement server storing the multimedia advertisement file in an advertisement file temporary store; When the advertisement agent notifies the advertisement server of completion of the transmission of the multimedia advertisement file, transferring the multimedia advertisement file stored in the advertisement file temporary storage to an advertisement file store, which is a repository for each advertisement field; In the personal advertising production and distribution method comprising the step of viewing and updating the stored multimedia advertising file and management information site members.

Hereinafter, a preferred embodiment of the present invention will be described in more detail with reference to the drawings. However, it should be understood that the present invention is not limited to the described embodiments, and the following examples are provided for the sake of description and sufficiently convey the spirit of the present invention. In addition, a device that is responsible for basic communication service functions such as multimedia message transmission that may unnecessarily obscure the gist of the present invention, a playback function for a retrieved multimedia advertisement file, and a process of downloading a wireless platform application are generally widely used. It should be noted that detailed description is omitted since it is a technology.

1 is a block diagram of the entire system for the production and distribution of advertisements for individuals according to the present invention. As shown in FIG. 1, a system for producing and distributing advertisements for an individual includes a wireless terminal 100 which is a terminal device for transmitting a multimedia advertisement file through a general wireless internet, a mobile telephone network 200 that is a wireless internet connection means, and the wireless The MMSC 300, which transmits the multimedia advertisement file on the Internet, to the wired Internet, the advertisement server 500 for receiving and processing control information about the advertisement file transmitted by the wireless terminal 100, and the multimedia. It consists of an advertisement storage 600 for storing an advertisement file and the management information, a web server 400 for providing a web page for the inquiry and update of the multimedia advertisement file and the management information stored in the advertisement storage 600. .

The wireless terminal 100 is a camera 110 used when producing a video and still video used as a multimedia advertising file, a microphone 120 used to record voice information and a key input for inputting text information (130). ). In addition, the wireless terminal 100 is a communication unit for providing a communication connection means between the mobile platform 150 by the mobile platform 150 and the mobile platform application to mediate communication between the operating system 160 and the mobile platform application ( 170). The mobile platform application mounted on the wireless terminal 100 transmits and receives user authentication and management information about the multimedia advertisement file through the communication path setting with the advertisement server 500 to the advertisement agent 140, and the advertisement file. It serves to transmit to the MMSC (300).

The MMSC 300 includes a mail server 550 configured to include the multimedia advertisement file transmitted by the advertisement agent 140, which is a wireless platform application program mounted on the wireless terminal 100, in the advertisement server 500. Support communication control, multimedia file conversion and communication protocol

The advertisement server 500 may set a communication path for transmitting and receiving data transmitted by the advertisement agent 140 through the Internet, and user information using the management information and detailed advertisement file information transmitted by the advertisement agent 140. An advertisement processing control unit 540 for controlling authentication, advertisement code master inquiry for setting an advertisement field, generating an advertisement list for each user, generating advertisement details, storing the multimedia advertisement file request, and accessing the web server 400; A mail server 550 for receiving the multimedia advertisement file transmitted by the MMSC 300; A DB manager 520 for transmitting the user authentication, user-generated advertisement list generation, and advertisement detail information generation request requested from the advertisement processing control unit 540 to the advertisement storage 600; An advertisement file manager 530 for receiving and processing the advertisement file received by the mail server 550 from the advertisement processing controller 540 to store the advertisement file in the advertisement storage 600; And a web server access unit 510 for receiving a request for change and deletion of the multimedia advertisement file and the management information stored in the advertisement storage 600 from the web server 400 and notifying the advertisement processing control unit 540. Configure.

The advertisement store 600 includes user information 610 for user authentication requested by the advertisement server 500; A user-specific advertisement list 620 requested to produce and distribute the advertisement file; An advertisement code master 630 including an advertisement code used for storing and searching the advertisement file for each field; Advertisement details 640 for the name, size, advertisement start date, and advertisement end date of the advertisement file; An advertisement file temporary storage 660 in which the advertisement file transmitted by the mail server 550 of the advertisement server 500 from the MMSC 300 is stored; When the advertisement agent 140 notifies the advertisement server 500 of the completion of the multimedia advertisement file transmission, the advertisement processing controller 540 stores the advertisement file stored in the advertisement file temporary storage 660 for each advertisement field. It is characterized in that it comprises an advertisement file storage 670.

The web server 400 includes a user management page 410 that is responsible for registration and termination of new site members, member information change, and user authentication; An advertisement search page 420 for retrieving advertisement information for products, stores, coupons, or services for each advertisement field by members of the website stored in the advertisement storage 600; The wireless terminal 100 may be configured to include an advertisement management page 430 for providing advertisement management tasks such as deleting and changing the advertisement file distributed to the advertisement server 500.

The operation of the present invention configured as described above will be described in detail with reference to FIGS. 2 and 3. 2 is a flow chart for the production and distribution of an advertisement of an individual according to the present invention. Among the system components shown in FIG. 1, the advertisement agent 100 and the MMSC 300 most relevant to the advertisement production and distribution of an individual according to the present invention. ), An operation process centering on the advertisement processing control unit 540, the mail server 550, the advertisement file management unit 530, the DB management unit 520, and the advertisement storage 600. 3 is an exemplary data model for the distribution and retrieval of multimedia advertisement files in accordance with the present invention and includes preferred components of the advertisement store 600.

The advertising agent 100 includes a camera 110 capable of capturing video and still video, a microphone 120 capable of recording voice information, and a key input 130 capable of inputting text information. The flowchart of FIG. 2 will be described in detail on the premise that the advertisement file is downloaded to the wireless terminal 100 and the advertisement file to be transmitted to the advertisement server 500 is stored in the wireless terminal 100 file system. The advertisement agent 100, which is a wireless platform application program driven by the user of the wireless terminal 100, requests an access 800 from the advertisement server 500 when the advertisement is driven, and the advertisement processing control unit of the advertisement server 500. 540 establishes a communication channel for data communication.

After the communication channel is established, the advertisement agent 140 transmits the user ID and password input by the user to the advertisement processing control unit 540 through the user authentication process 802, and the advertisement processing control unit 540 A user inquiry 806 is performed to determine whether the user authentication request 804 exists in the user information 610 of the advertisement store 600 through the DB manager 520. The advertisement processing control unit 540 transmits an authentication success result when the user inquiry 806 succeeds, and sends a non-member notification 808 to the advertisement agent 140 when the user inquiry 806 succeeds. When the non-member notification 808 is received, the advertisement agent 140 requests the user of the wireless terminal 100 to input information necessary for registering a new member, and uses the information provided by the user to control the advertisement processing control unit ( In step 540, the process of setting and transmitting member information is performed. The advertisement processing control unit 540 requests the DB manager 520 for the member information transmitted from the advertisement agent 140 through a new member registration request 812 process, and the DB manager 520 sends the user. A new member record is created in the information 610 to process the new subscription 814 process.

The new sign-up process 814 may also be performed using the user management page 410 provided by the web server 400. The user of the wireless terminal 100 performing the new sign-up process 814 through the web may The user authentication process 802 may be performed using the ID and password used when the new subscription 814 is performed through the web. The user information 610 may be used to send a user ID 611, password 612, user name 613, social security number 614, address 615, and email for user authentication as illustrated in FIG. 3. User's preferred contact among e-mail address 616, landline phone number 617, mobile phone number 618, e-mail address 616 for sending e-mail, the landline phone number 617 and mobile phone number 618 And a method 619, preferably each record is uniquely identified by the ID 611.

Prior to the user authentication completion notification according to the user authentication process 802 or the new subscription 814 process by the advertisement agent 140, the advertisement processing control unit 540, the user information 610, the multimedia advertisement on the memory A temporary record for storing management information about the file and a user ID storage 816 are performed.

Upon completion of the user authentication, the advertising agent 140 requests the user to set advertising fields divided into large, medium, and small categories for a product, a store, a coupon, or a service of the user to be advertised. The advertisement field is transmitted to the advertisement processing control unit 540 through a transmission 818 process. The advertisement processing controller 540 requests the advertisement field code request 820 process through the DB manager 520, and the DB manager 520 sends the advertisement code inquiry 822 process to the advertisement code master 630. And the searched result is transmitted to the advertisement processing control unit 540.

As illustrated in FIG. 3, the advertisement code master 630 includes an advertisement code 631 assigned to each advertisement field divided into a large category 632, a middle category 633, and a small category 634. Is uniquely identified by the advertisement code 631. The advertisement code 631 may include a general advertisement field code for advertisement of goods and services, a coupon advertisement code for advertisement for coupon issuance, and a store advertisement code for advertisement for a store. Do. The store advertisement refers to an advertisement for yellow page information including a store name, a store telephone number, etc. for a store operated by a self-employed person. In addition, the coupon advertisement includes an advertisement including a discount rate information for the product or service.

After retrieving the advertisement code 631 from the advertisement code master 630, the advertisement processing control unit 540 identifies an advertisement identifier which is a unique key used to distinguish each advertisement distributed by the advertisement agent 140. In order to generate and generate advertisement list 620 information for each user, a request is made to the DB manager 520 to generate an advertisement identifier and store an advertisement list 824. The DB manager 520 performs an advertisement list storage 826 process. The user-specific advertisement list 620 is stored. As shown in FIG. 3, the user-specific advertisement list 620 may include an ID 621 and an advertisement identifier 622 to provide a means for retrieving advertisement information distributed and stored for each user.

After generating the advertisement list 620 for each user, the advertisement processing control unit 540 sets an advertisement field setting in the temporary record generated for storing management information about the user information 610 and a multimedia advertisement file on a memory. In order to store the advertisement code 631 and the advertisement identifier 622 for identifying the user-specific advertisement list, the process of storing the advertisement code and the identifier identifier 828 and setting up and transmitting the advertisement field to the advertisement agent 140 (818). Notify that the process is complete.

Upon completion of the advertisement field setting and transmission 818, the advertisement agent 140 displays a screen for setting a desired advertisement title and an advertisement file name to be transmitted if the advertisement code 631 selected by the user is related to a general advertisement. In the case of a store advertisement, a screen for setting a store name, a store location, and store contact information in addition to the advertisement title and the advertisement file name is displayed. In the case of a coupon advertisement, a screen for setting a coupon discount rate for the same information is displayed in the store advertisement. When the user inputs the advertisement file detailed information, the advertisement file is transmitted to the advertisement processing control unit 540 through the advertisement file detailed information transmission process 830. The advertisement processing control unit 540 stores an advertisement identifier 622, an advertisement code 631, and the advertisement stored in the temporary record generated for storing the user information 610 and management information about the multimedia advertisement file on a memory. The DB manager 520 requests the DB manager 520 to generate the advertisement details 640 using the file management information through the detailed information storage process 834.

As illustrated in FIG. 3, the advertisement detail information 640 includes an advertisement identifier 641, an advertisement code 642, which are stored using the advertisement identifier 622 and advertisement code 631 information stored in the temporary record. The advertisement end date 646 is automatically set by adding the advertisement file name 643 set by the user, the advertisement start date 645 automatically set as the multimedia advertisement file transmission date, and the advertisement start date 645. ), The advertisement status 651 is automatically set using the advertisement headline 650, the advertisement start date 645 and the advertisement end date 646 set by the user, and indicates advertisement progress information such as advertisement termination and advertisement. , And comprises an advertisement division 652 having an identification code for distinguishing a general advertisement, a store advertisement, and a coupon advertisement. In addition, the store advertisement includes a store name 647, a store position 648, and a store contact number 649, which means a store telephone number. It is more preferable to comprise, including). All information except for the advertisement identifier 641, the advertisement code 642, the advertisement file name 643, and the advertisement start date 645 in the advertisement detail information 640 is provided by the web server 400 for administrative purposes. Note that it may be updated by the management page 430.

After completion of storing the advertisement details 640, the advertisement agent 140 is a multimedia advertisement file consisting of a video, a stop video, and voice information stored in the file system of the wireless terminal 100 to the user of the wireless terminal 100. After querying the list, the advertisement file is transmitted to the MMSC 300 through the advertisement file transmission 836 process using MMS.

The MMSC 300 transmits an advertisement file 838 to the mail server 550 after performing a unique function such as multimedia advertisement file conversion. The mail server 550 that transmits the multimedia advertisement file proceeds to store the advertisement file 840 in the advertisement file temporary storage 660. The advertisement file temporary storage 660 is a file system of the advertisement storage 600.

The advertisement agent 140 notifies the advertisement processing control unit 540 of the completion of the advertisement file transmission 842, and stores the file stored in the advertisement file temporary storage 660 by the advertisement file manager 530 according to the advertisement field. The multimedia advertisement file is stored in the advertisement file storage 670 by performing a process of storing the file system 846. Upon completion of the advertisement file transmission, the advertisement agent 140 performs a termination process (848) upon request from the user of the wireless terminal 100, or temporarily sets the advertisement field for the distribution of a new advertisement file (818). The process of storing the storage file in the file system according to the advertisement field (846) may be performed again.

4A and 4B are exemplary views of an advertisement search page 420 of the web server 400 as a search screen for an advertisement distributed according to the present invention. In order to use the search screen, it is assumed that a web site member has undergone a user authentication process.

A web site member who wants to search advertisement information about a product or service provided by an individual or a self-employed person selects a general advertisement search 900 from the advertisement search menu, and the screen illustrated in FIG. 4A is displayed. When the web site member selects the major category 902, the medium category 904, and the minor category 906 information for the advertisement field to be searched and presses the search button 908, the search result 910 is shown in FIG. 4A. It looks like this: The search result 910 includes the author 912 who distributed the advertisement information, the advertisement title 914 named by the author, the creation date 916 which is the date information on which the advertisement information was distributed, the contact information 918 of the author, It is preferable to configure the advertisement view 920 for viewing the multimedia advertisement file distributed by the author. The contact 918 may be an e-mail address, a mobile phone number, and a general landline telephone number, as shown in FIG. 4A. If you want to view the multimedia advertisement file, click the view 922 button.

A web site member who wants to search for store advertisement information provided by an individual or a self-employed person selects a store advertisement search 930 from an advertisement search menu, and the screen illustrated in FIG. 4B is displayed. A web site member may enter a store name 932 or a store phone number 934 as illustrated in FIG. 4B, select store location 936 information, and search for store advertisements using the search 938 button. The search result 940 includes the author 942 who distributed the advertisement information, the name of the store 944 to which the creator 942 wants to advertise, the creation date 946 that is the date on which the advertisement information is distributed, and the telephone number of the target advertisement store 948. ), It is preferable to configure the advertisement view 950 for viewing the multimedia advertisement file distributed by the author. If you want to search the multimedia advertisement file, click the View button.

The present invention as described above is a mobile terminal equipped with a camera, a microphone and MMS capable of producing or producing a multimedia file for advertising, including a video, still video, voice information about merchandise, shops, coupons or services, etc. It is aimed at the system and method of advertising production and distribution of individuals, including the process of distributing advertisements to the Internet advertising repository so that website members can freely view the advertisements. Therefore, the present invention should not be limited to the described embodiments.

According to the present invention made as described above, a user directly produces a multimedia advertisement for a product, a store, a coupon or a service using a mobile communication wireless terminal equipped with a microphone capable of recording a video, a still video, and voice information. And by using multimedia messaging service to distribute and store on internet advertisement server, web site members can search advertisement information on the Internet, providing free advertising means to individual and self-employed people, and increase e-commerce. The promotion has the effect of activating the mobile telecommunication market.

Claims (10)

In a mobile terminal capable of MMS, personal advertisement production and distribution system based on WWW on the Internet, A wireless terminal equipped with a camera and a microphone for producing a multimedia advertisement file; An advertisement agent downloaded to the wireless terminal to transmit the advertisement file to a multimedia messaging service center (hereinafter referred to as " MMSC ") and to transmit management information to an advertisement server; An MMSC which receives the advertisement file and transmits the advertisement file to the advertisement server; The advertisement server configured to receive and process the management information transmitted from the advertisement agent and the advertisement file transmitted from the MMSC; An advertisement storage for storing the advertisement file and the management information; Personal advertisement production and distribution system using the Internet and a wireless terminal, characterized in that it comprises a web server for querying the advertisement file and the management information from the advertisement store to provide to the site members. The method of claim 1, The management information, User information including a user ID and a password for user authentication; Ads classified into major, mid and small categories, in particular general advertising fields for advertisements for goods and services, coupon advertisements for coupon issuance, and store advertisements for advertisements for stores. Code information; Advertisement information for each user providing search means for advertisement information distributed and stored for each user, including an advertisement identifier generated by the user ID and the advertisement server and used to distinguish each advertisement. Personal advertisement production and distribution system using the Internet and wireless terminals. The method according to claim 1 or 2, The multimedia advertisement file, In the form of a video produced by the camera of the wireless terminal, a still video and the audio information produced by the microphone of the wireless terminal, characterized in that it comprises advertising information for goods, shops, coupons, services provided by the individual or self-employed Personal advertisement production and distribution system using internet and wireless terminal. The method of claim 1, The ad server, Communication path setting for transmitting / receiving data transmitted by the advertising agent through the Internet, user information authentication using the management information and advertisement file detailed information transmitted by the advertising agent, advertisement code master inquiry for setting the advertisement field, per user An advertisement processing control unit controlling an advertisement list generation, advertisement detail information generation, the advertisement file storage request, and a web server access; A mail server for receiving the multimedia advertisement file sent by MMSC; A DB manager for transmitting a user authentication, user-generated advertisement list generation, and advertisement detail information generation request requested from the advertisement processing control unit to an advertisement storage; An advertisement file management unit which requests and processes the advertisement file received by the mail server from the advertisement processing control unit and stores the advertisement file in an advertisement storage unit; A web server connection unit configured to receive a request for change and deletion of the advertisement file and the management information stored in an advertisement store from the web server and notify the advertisement processing controller; Advertising production and distribution system. The method according to claim 1 or 4, The web server includes a user management page for registering and canceling new site members, changing member information, and authenticating a user; An advertisement search page for searching advertisement information of products, stores, coupons, or services for each advertisement field by members of the website stored in the advertisement store; Personal advertisement production and distribution system using the Internet and the wireless terminal, characterized in that it comprises an advertising management page that provides the advertisement management tasks such as deleting, changing, etc. the advertisement file distributed to the ad server using the wireless terminal. . The method according to claim 1 or 4 or 5, The advertisement store may include user information for user authentication requested by the advertisement server; A list of advertisements for each user who requested the production and distribution of the advertisement file; An advertisement code master including an advertisement code used for storing and retrieving the advertisement file for each field; Advertisement details about the name, size, advertisement start date, and advertisement end date of the advertisement file; An advertisement file temporary storage in which the advertisement file transmitted by the mail server of the advertisement server from the MMSC is stored; And an advertisement file storage configured to store the advertisement file stored in the advertisement file temporary storage for each advertisement field when the advertisement agent notifies the advertisement server of completion of the advertisement file transmission. Personal advertising production and distribution system using a wireless terminal. In wireless terminal capable of MMS, personal advertisement production and distribution method based on WWW on Internet, Authenticating a user when the advertisement agent downloaded to the wireless terminal accesses an advertisement server; Generating, by the advertisement agent, an advertisement list for each user by inquiring an advertisement store in which the field information on the multimedia advertisement file is stored through the advertisement server; The advertisement agent transmitting detailed information on the multimedia advertisement file to the advertisement server, and the advertisement server generating advertisement details; Sending, by the advertising agent, the multimedia advertising file to an MMSC; The MMSC transmitting the multimedia advertisement file to the advertisement server, and the advertisement server storing the multimedia advertisement file in an advertisement file temporary store; When the advertisement agent notifies the advertisement server of completion of the transmission of the multimedia advertisement file, transferring the multimedia advertisement file stored in the advertisement file temporary storage to an advertisement file store, which is a repository for each advertisement field; A method for producing and distributing a personal advertisement using the Internet and a wireless terminal, comprising the steps of viewing and updating the stored multimedia advertisement file and management information by a site member. The method of claim 7, wherein The management information, User information including a user ID and a password for user authentication; Ads classified into major, mid and small categories, including general advertising for advertising on goods and services, coupon advertising for advertising coupons, store advertising for advertising for stores, etc. Code information; Advertisement information for each user providing search means for advertisement information distributed and stored for each user, including an advertisement identifier generated by the user ID and the advertisement server and used to distinguish each advertisement. How to create and distribute individual advertisements using the Internet and wireless terminals. The method according to claim 7 or 8, The multimedia advertisement file, In the form of a video produced by the camera of the wireless terminal, a still video and the audio information produced by the microphone of the wireless terminal, characterized in that it comprises advertising information for goods, shops, coupons, services provided by the individual or self-employed How to make and distribute individual advertisements using internet and wireless terminal. The method of claim 7, wherein In generating the advertisement details, The advertisement detailed information includes the advertisement identifier, the advertisement code, the name of the multimedia advertisement file set by the user, the advertisement start date automatically set as the transmission date of the multimedia advertisement file, and the advertisement end date automatically set by adding the advertisement days basically set to the advertisement start date. The identification state for automatically distinguishing an advertisement status, general advertisement, store advertisement and coupon advertisement, which is automatically set by using the advertisement title set by the user, the advertisement start date and the advertisement end date information, and indicates advertisement progress information such as advertisement termination and advertisement It includes an ad division having a code, and includes a store contact name meaning a store name, a store location, and a store telephone number set by the user in a store advertisement, and provides discount information on a product or service provided by the user of the coupon advertisement coupon. Internet, characterized in that configured to include How to ad creation and distribution of personal lines using the terminal.