JP2009037044A - Advertisement display method and system using mobile communication terminal - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a means making it possible to display advertisements to third parties through the mobile communication terminal users on larger screens. <P>SOLUTION: The advertisements chosen from the advertisements accumulated in the advertisement distribution server 1 are distributed to mobile communication terminals 2 under contract in advance. The advertisements received by the mobile communication terminals 2 are transmitted to electronic paper units 3 detachably connected to the mobile communication terminals 2 and having display screens on the front and rear surfaces, and the display screens provided on the rear surfaces of the electronic paper units 3 display the advertisements received from the mobile communication terminals 2. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to a technique for displaying an advertisement distributed from an advertisement distribution server to a mobile communication terminal such as a mobile phone.

  Mobile phones are widely used, and there are many opportunities to see users using mobile phones in trains or in crowds. A mobile phone is provided with a display capable of displaying information. Therefore, Patent Documents 1 to 3 and the like describe a technique for displaying an advertisement to a surrounding third party using a display provided in the mobile phone.

  For example, in the invention described in Patent Document 1, when the status (user identification information, location information, etc.) of the mobile communication terminal is transmitted from the status transmission unit provided in the mobile communication terminal such as a mobile phone to the advertisement display server, From the advertisement display server that has received this status, an advertisement designated in advance by the user of the portable communication terminal or an advertisement selected according to the status is transmitted to the portable communication terminal.

  The mobile communication terminal provides the advertisement to a third party by displaying the advertisement received from the advertisement display server on a back side display of the mobile communication terminal, and to the advertisement display server. , Send a status indicating that the ad is being displayed. The advertisement display server measures the advertisement effect based on the advertisement display status received from the mobile communication terminal, and records the point as the measurement result as a cash back point to the mobile communication terminal, thereby rewarding the advertisement display. A configuration provided to the mobile communication terminal user is shown.

JP 2003-087420 A JP 2004-336581 A JP 2005-073114 A JP 2002-163257 A JP 2005-165760 A

  In the case of the advertisement display system described in Patent Documents 1 to 3, since the advertisement is displayed using the display unit of the mobile communication terminal, there is a problem that the advertisement screen is very small. Therefore, there is a problem that even if a third party around the mobile terminal user sees it, it cannot be determined what is displayed. In addition, because the screen is small, the display content is limited to simple ones, and it is difficult to display more complicated or advanced advertisements that appeal to third parties. The effect cannot be expected so much.

  In view of the above problems, an object of the present invention is to provide means for enabling a third-party advertisement by a user of a mobile communication terminal to be performed on a larger display screen.

  Another object of the present invention is to realize a means that makes it possible to more easily confirm an effect associated with an advertisement display using a mobile communication terminal.

  The mobile communication terminal requests desired information from the information distribution server, and the mobile communication terminal receives and acquires the desired information transmitted from the information distribution server in response to the request. Patent Documents 4 to 5 and the like have proposed technologies that are excellent in portability by transmitting to an electronic paper having a large display screen and displaying the acquired information on a large screen.

  The present invention pays attention to this electronic paper and is characterized by means for enabling an advertisement received from an advertisement display server by a mobile communication terminal to be displayed as an advertisement for a third party using the display screen of the electronic paper. Yes.

  Specifically, the advertisement display method of the present invention distributes an advertisement selected from advertisements accumulated in an advertisement distribution server to a mobile communication terminal that has contracted in advance, and the advertisement is transmitted through the mobile communication terminal to a third party. In the advertisement display method for displaying to a person, the advertisement received by the mobile communication terminal is detachably connected to the mobile communication terminal and transmitted to electronic paper provided with a display unit on the front side and the back side, respectively. The electronic paper is displayed on a display unit provided on the back side of the electronic paper.

  In the present invention, for example, an advertisement distributed from an advertisement distribution server is displayed on a display unit of the same size provided on the back surface of an electronic paper having a display screen of A4 size. In the case of being used in, etc., it can be expected to have an effect like a hanging advertisement in a train for surrounding third parties.

  Further, advertisements accumulated in the advertisement distribution server can be attached with advertisement attributes such as age rating, advertisement genre, GPS position range for designating an area for displaying the advertisement, or two-dimensional code usage information, The advertisement distribution server selects and distributes to the mobile communication terminal the advertisement with an advertisement attribute that matches an advertisement distribution condition in the contract with the mobile communication terminal or a position of the mobile communication terminal. By doing so, the type of advertisement to be presented can be limited according to the situation or the mobile communication terminal user.

  According to the present invention, after the mobile communication terminal executes a process of displaying the distributed advertisement on a display unit provided on the back side of the electronic paper, the distributed advertisement is displayed on the advertisement distribution server. When the reply is received, the advertisement distribution server receives the reply and executes a process for providing the mobile communication terminal with a reward, so that the removable electronic paper connected to the mobile phone through the network It is possible to provide a business model that pays an advertisement insertion fee to a user who displays an advertisement by displaying an advertisement for three parties.

  In that case, the said advertisement delivery server raises the incentive to an advertisement display by providing the said mobile communication terminal user with further reward, when there is access to the said advertisement with which the said two-dimensional code was attached | subjected. Can be.

  The advertisement display system of the present invention also includes an advertisement distribution server comprising means for storing various advertisements and an advertisement distribution means for distributing an advertisement selected from the stored advertisements to a mobile communication terminal via a network. The mobile communication terminal comprising: means for receiving an advertisement distributed from the advertisement distribution server via the network; and means for transmitting the received advertisement to detachably connected electronic paper; The electronic paper, which is detachably connected to the communication terminal, has a display unit on each of the front and back surfaces thereof, and has means for displaying the advertisement received from the mobile communication terminal on the display unit on the back side; It is characterized by comprising.

  The program of the present invention is connected to electronic paper having a display unit on the front surface and the back surface, and the mobile communication terminal that receives the advertisement displayed on the back surface display unit of the electronic paper displays the advertisement via a network. A procedure for identifying a mobile communication terminal that distributes the advertisement to a computer of an advertisement distribution server for distribution; a procedure for selecting an advertisement to be distributed to the mobile communication terminal; and an advertisement attribute attached to the selected advertisement; Comparing the advertisement delivery conditions specified by the mobile communication terminal, and executing a procedure for delivering the selected advertisement to the mobile communication terminal when the advertisement attribute matches the advertisement delivery conditions. It is a feature.

  In the present invention, an advertisement selected from advertisements accumulated in the advertisement distribution server is distributed to a mobile communication terminal contracted in advance, and displayed on an electronic paper detachably connected to the mobile communication terminal. For example, when the mobile communication terminal with electronic paper according to the present invention is used in a train, the delivered advertisement is expected to produce an effect similar to a hanging advertisement in a train. Accordingly, it becomes possible for the mobile phone user to efficiently earn income through advertisements for third parties.

  In addition, since the advertisement distribution server manages advertisement genre and age rating information as attributes on advertisements on the server and filters advertisements by positive lists, negative lists, etc. presented by mobile phone users, The user can display the distribution advertisement with peace of mind by selecting the advertisement content based on the advertisement genre, age rating, and the like when the advertisement is presented.

  Further, since the display screen is large, an advertisement with a two-dimensional code such as a QR code (a registered trademark of Denso Wave) can be displayed, and a digital code for identifying the mobile communication terminal is included in the two-dimensional code. This improves the convenience of advertising. When a third party accesses an advertisement to which a two-dimensional code incorporating a digital code for identifying the mobile communication terminal is added, a further reward can be provided to the mobile communication terminal user. The incentive for the mobile communication terminal user to present the advertisement can be further increased.

  Further, the electronic paper of the present invention can display advertisements even when separated from a mobile phone, and can display advertisements for a long time because it requires almost no power when displayed on electronic paper. Thus, it is possible to prevent the usage time of the mobile terminal from being shortened.

  Further, the server manager can make a profit from the advertiser who entrusts the advertisement to the server, and the profit provision to the mobile phone user who displays the advertisement can be a part of the profit.

  FIG. 1 is an advertisement display system diagram illustrating a first embodiment of the present invention, and FIGS. 2 to 4 are schematic block diagrams illustrating examples of a server, a mobile phone, and electronic paper in the present embodiment.

  In the present embodiment, the advertisement distribution server 1 arranged on the network, the mobile phone 2 that can communicate with the advertisement distribution server 1 via the network, and the mobile phone 2 can be attached to and detached from the mobile phone 2. The electronic paper 3 has a function of displaying various information received from the network, for example, a display unit having a display screen size of about A4 size on the front side and the back side.

  The advertisement distribution server 1 includes a CPU 10 that controls the overall operation of the server 1, a ROM 11 that stores an operation control program for the CPU 10, a RAM that is used as a work area when the CPU 10 executes various control programs, and an external network. An input / output port 13 that exchanges various information between them, an advertisement database 14 that stores advertisements with advertisement attributes, and a contract terminal database 15 that stores information about contract terminals that distribute advertisements, Are connected to each other.

  The cellular phone 2 includes a CPU 20 that controls the entire cellular phone 2, a ROM 21 that stores various control programs and parameters by the CPU 20, a RAM 22 that is used as a work area when the CPU 20 executes various control programs, and voice communication. Depending on the data communication, the communication control unit 23 that performs communication control corresponding to each communication protocol, the transmission / reception unit 24 that performs wireless transmission / reception with the base station, and a signal corresponding to the operation of the numeric keypad to the CPU 20 An operation unit 25 for outputting, a display unit 26 for displaying various information under the control of the CPU 20, and a sound signal captured from a microphone are converted into digital sound data, and the received digital sound data is converted into an analog sound signal. An audio input / output unit 27 that emits sound from a speaker and an electronic paper connected to the electronic paper 3 3 and the interface (I / F) 28 for controlling the transmission and reception of various signals between is configured are connected to each other by a bus 29.

  The electronic paper 3 includes a CPU 30 that controls the operation of the entire electronic paper 3, a ROM 31 that stores various control programs, parameters, and the like, an EEPROM 32 that is used to store various information, and various control programs executed by the CPU 30. A RAM 33 used as a work area, an interface unit (I / F unit) 34 that is connected to the mobile phone 2 and transmits / receives various signals to / from the mobile phone 2, and a signal corresponding to a display screen operation by an operation button Are connected to each other by a bus 38. The operation unit 25 outputs the information to the CPU 30, and the front side display unit 36 and the back side display unit 37 that display information under the control of the CPU 20.

  The electronic paper 3 of the present embodiment includes display units 36 and 37 having substantially the same size on both the front and back surfaces, and display data having different contents transmitted from the mobile phone 2 are respectively displayed on the front and back display units. Can be displayed independently. For example, in a state in which content (game, novel, etc.) downloaded from the network via the mobile phone 2 is displayed on the front surface side display unit 36 of the electronic paper 3, the advertisement is distributed to the back side display unit 37 of the electronic paper 3 The advertisement received from the server 1 can be displayed.

  The advertisement database 14 of the advertisement distribution server 1 stores various advertisements with advertisement attributes. In this embodiment, an advertisement genre and an age rating are set as advertisement attributes. The user of the cellular phone makes a contract with the administrator of the server 1 and displays the advertisement accumulated in the server 1 on the back side display unit 37 of the electronic paper 3 to provide a service for posting the advertisement to a third party.

  Although it is possible to make a contract with the server administrator at an appropriate point in time, for example, a guide advertisement to the site for this service is enclosed in the packaging of the mobile phone system equipped with this system, and You can also take the form of a contract. Since the advertisement presented to the third party by the user of the mobile phone 2 is displayed on the back side display unit 37 of the electronic paper 1, when this system is executed in an environment such as in a train, an advertisement for hanging in the train It can be expected to produce the following effects.

  FIG. 5 is a flowchart showing the operation of the present embodiment. Next, the operation of the present embodiment will be described with reference to FIGS.

  The server 1 specifies the mobile user who displays the advertisement (S1). As a method for identifying a mobile user, for example, the mobile user seems to be viewing the content downloaded from the network on the display unit 36 of the electronic paper 3 in a train or in a crowded environment. In such a situation, the mobile terminal transmits an advertisement distribution request to the advertisement distribution server 1, and the advertisement distribution server 1 refers to the contract terminal database 15 to identify the mobile user, or the advertisement distribution server 1 uses the contract terminal database. 15, by confirming the possibility of advertisement distribution to the contracted mobile terminal 2, an appropriate method such as a method of identifying a mobile user who can distribute the advertisement can be adopted.

  Next, the advertisement distribution server 1 reads out the positive list and the negative list registered as displayable advertisements and non-displayable advertisements by the mobile user with reference to the contract terminal database 15 (S2). Next, the presented advertisement is selected from the advertisement database 14 (S3), and it is determined whether or not the attribute of the selected advertisement matches the positive list and negative list specified by the mobile user (S4). . If not, another presentation advertisement is selected from the advertisement database 14 and the same determination is made.

  If the attributes of the presented advertisement selected from the advertisement database 14 are compatible with the positive list and negative list specified by the mobile user (S4, YES), the selected presented advertisement is sent from the server 1 to the mobile phone 2. Transmit (S5).

  The mobile phone 2 transmits the received presentation advertisement to the electronic paper 3, and the CPU 30 of the electronic paper 3 recognizes that the received data is an advertisement and displays the advertisement on the back side display unit 37 (S6). When the display is completed, it is returned from the mobile phone 2 that the advertisement is displayed on the server 1 (S7). The server 1 confirms that the mobile user has displayed the advertisement, and records the income accompanying the advertisement display and the payment amount (points) to the mobile user (S8).

  FIG. 6 is a system diagram showing the second embodiment of the present invention, and FIGS. 7A and 7B are flowcharts showing the operation of the present embodiment. Note that the configurations of the server, the mobile phone, and the electronic paper in this embodiment are the same as those in the first embodiment, and thus detailed description thereof is omitted.

  In the advertisement database 14 of the advertisement distribution server 1 in the present embodiment, an advertisement in which an advertisement genre and an age rating are specified as an advertisement attribute, and an advertisement in which an advertisement genre, an age rating, and a GPS position range are specified as an advertisement attribute. In addition, an advertisement genre, an age rating, a GPS position range, and an advertisement designated to use a two-dimensional code are stored as advertisement attributes. Note that the types and combinations of advertisement attributes are not limited to the configuration example shown in FIG. 6 and can be implemented with appropriate changes.

  In the present embodiment, as an advertisement attribute stored in the advertisement database 14 of the advertisement distribution server 1, in addition to the advertisement genre and age rating, a GPS position range that specifies an advertisement distribution area, or a two-dimensional code such as a QR code It is characterized in that the use of can be specified. That is, in the present invention, since electronic paper is used as the advertisement display means, a large display screen can be secured, and a two-dimensional code such as a QR code can be easily displayed on the advertisement screen.

  In this embodiment, when a mobile user makes a contract with a service provider of this business model, it is possible to select whether or not to display an advertisement with a two-dimensional code such as a QR code. When the advertisement display with the two-dimensional code is selected, information (flag) indicating that the two-dimensional code can be used is registered in the mobile user information in the contract terminal database 15. .

  For the advertiser (server provider), the QR code can provide a means for the viewer of the advertisement to more easily access the detailed information of the advertisement. Further, by incorporating the ID of the mobile user in the QR code, it can be specified that the access is from an advertisement provided by the mobile user. Therefore, when the viewer accesses the advertisement, it is possible to add a reward (points) for the access to the mobile user who provided the advertisement.

  Next, the operation of the present embodiment, particularly the operation of the portion different from the first embodiment will be described with reference to FIGS. 6, 7 and 2 to 4.

  The server 1 specifies the portable user who displays the advertisement together with the position data of the portable user (S11). As a method for identifying a mobile user, the same method as in the first embodiment can be used. However, in this embodiment, the location information of the mobile user is also transmitted to the server 1. The position information acquisition means can be realized by using position measurement means (such as a GPS receiver) provided in the mobile communication terminal 2 or base station information where the mobile phone 2 is located. The advertisement distribution server 1 can identify the portable user by referring to the contract terminal database 15 and can identify the position of the portable user from the received position information.

  Next, the advertisement distribution server 1 reads a positive list, a negative list, and the like registered by the mobile user (S12). Next, the presented advertisement is selected from the advertisements (S13), and whether the selected advertisement conforms to the positive list and the negative list, is in the GPS position range, or whether the QR code is used by the mobile user. Judgment is made (S14), and if it is not suitable, the presentation advertisement is selected and the same judgment is made. If the selected presentation advertisement meets these determination conditions, the advertisement is selected as a presentation advertisement and transmitted from the server 1 to the mobile phone 2 (S15).

  At that time, when the QR code use is permitted to the mobile user and the advertisement with the QR code use advertisement attribute is selected as the matching advertisement, the advertisement distribution server 1 displays the QR code of the advertisement to be provided. The ID for specifying the portable user is incorporated into the distribution.

For example, by adding an ID to the URL encoded in the QR code as in the following underlined portion, the mobile user who has displayed the advertisement can be specified.
http://koukoku.com/001? ID = 0001
Here, koukoku.com/001 indicates a display advertisement page.

  The mobile phone 2 transmits the received presentation advertisement to the electronic paper 3, and the CPU 30 of the electronic paper 3 recognizes that the received data is an advertisement and displays the advertisement on the back side display unit 37 (S16). When the display is completed, it is returned from the mobile phone 2 that the advertisement has been displayed on the server 1 (S17). The server 1 confirms that the mobile user has displayed the advertisement, and records the income accompanying the advertisement display and the payment (points) to the mobile user (S18). In that case, when the advertisement which designated the GPS position range was delivered to the portable user, it can set so that payment (point) to the applicable portable user may be increased.

  For example, when the GPS position range is specified together with the advertisement genre and age rating as the advertisement attribute of the selected advertisement, the advertisement genre and age rating match the positive list and negative list registered by the mobile user. However, if there is no advertisement that designates the GPS position range of the mobile user as an area, it is also possible to select and distribute an advertisement that does not designate the GPS position range as an advertisement attribute.

  When QR code usage is permitted to mobile users, advertisements with QR code usage as an advertisement attribute are selected with priority, and conformity determination is performed. If there is no advertisement that satisfies the conformity of other advertisement attributes, select an advertisement that does not use QR code, and if there is something that meets the criteria other than QR code use An advertisement without a QR code may be distributed to the mobile user.

  FIG. 7B is a flowchart when the advertisement distribution server 1 distributes an advertisement with a QR code, and then the advertisement is accessed by the QR code attached to the distributed advertisement.

  When there is an access using the delivered QR code (S21), the server 1 identifies the mobile user from the ID of the mobile user incorporated in the accessed QR code (S22), and the mobile use Record the income (points) for accessing the advertisement. Accordingly, in this case, the mobile user can obtain both the income from presenting the advertisement and the income from accessing the advertisement.

It is an advertising distribution system figure showing a 1st embodiment of the present invention. It is a block diagram which shows the outline of the server in this embodiment. It is a block diagram which shows the outline of the mobile telephone in 1st Embodiment. It is a block diagram which shows the outline of the electronic paper in this embodiment. It is a flowchart which shows operation | movement of this embodiment. It is an advertisement delivery system figure which shows the 2nd Embodiment of this invention. It is a flowchart which shows operation | movement of 2nd Embodiment.

Explanation of symbols

1 Advertising distribution server 2 Mobile phone (mobile communication terminal)
3 Electronic paper 10, 20, 30 CPU
11, 21, 31 ROM
12, 22, 33 RAM
DESCRIPTION OF SYMBOLS 13 Input / output port 14 Advertising database 15 Contract terminal database 16, 29, 38 Bus 23 Communication control part 24 Transmission / reception part 25, 35 Operation part 26 Display part 27 Voice input / output part 28, 34 I / F part 36 Surface side display part 37 Back side display

Claims (24)

In an advertisement display method for distributing an advertisement selected from advertisements accumulated in an advertisement distribution server to a mobile communication terminal contracted in advance, and displaying the advertisement to a third party via the mobile communication terminal,
The advertisement received by the mobile communication terminal is detachably connected to the mobile communication terminal and transmitted to an electronic paper having a display unit on the front side and the back side thereof, and provided on the back side of the electronic paper. A method for displaying an advertisement, comprising: displaying on a displayed display unit.   Each advertisement accumulated in the advertisement distribution server is assigned an advertisement attribute, and the advertisement distribution server selects the advertisement with an advertisement attribute that matches an advertisement distribution condition with the mobile communication terminal. The advertisement display method according to claim 1, wherein the advertisement display method is distributed to the mobile communication terminal.   The advertisement attribute includes information indicating that it is an advertisement with a two-dimensional code, and the advertisement distribution server uses the two-dimensional code as an advertisement distribution condition for the contract with the mobile communication terminal. 3. When the use designation is made, the advertisement with the two-dimensional code is selected, and a digital code for identifying the mobile communication terminal is incorporated into the two-dimensional code and distributed. The advertisement display method described in.   The advertisement attribute includes an age rating, and the advertisement distribution server, when an age rating is specified as an advertisement distribution condition at the time of the contract with the mobile communication terminal, the specified age The advertisement display method according to claim 2 or 3, wherein the advertisement having an advertisement attribute suitable for rating is selected and distributed to the mobile communication terminal.   The advertisement attribute includes an advertisement genre, and the advertisement distribution server specifies the advertisement genre when the advertisement genre is specified as an advertisement distribution condition in the contract with the mobile communication terminal. The advertisement display method according to any one of claims 2 to 4, wherein the advertisement having an advertisement attribute suitable for an advertisement genre is selected and distributed to the mobile communication terminal.   The advertisement display method according to claim 5, wherein the advertisement genre is designated as a positive list.   The advertisement display method according to claim 5, wherein the advertisement genre is designated as a negative list.   The advertisement attribute includes a GPS position range that designates an area in which the advertisement is displayed, and the advertisement distribution server is configured to display the GPS position when the mobile communication terminal is located within the area of the GPS position range. The advertisement display method according to any one of claims 2 to 7, wherein the advertisement with an advertisement attribute suitable for a range is selected and distributed to the mobile communication terminal.   The mobile communication terminal responds that the distributed advertisement is displayed on the advertisement distribution server after executing the process of displaying the distributed advertisement on the display unit provided on the back side of the electronic paper. The advertisement display method according to any one of claims 1 to 8, wherein the advertisement distribution server executes a point process for providing a reward to the mobile communication terminal in response to the reply.   The advertisement distribution server executes a point process for providing a reward for the access to the mobile communication terminal when a third party accesses the advertisement with the two-dimensional code. The advertisement display method according to claim 3, wherein the advertisement is displayed. An advertisement distribution server comprising means for accumulating various advertisements, and an advertisement distribution means for distributing an advertisement selected from the accumulated advertisements to a mobile communication terminal via a network;
Means for receiving the advertisement distributed from the advertisement distribution server via the network, and the portable communication terminal comprising means for transmitting the received advertisement to the detachably connected electronic paper;
The electronic device comprising a device that is detachably connected to the mobile communication terminal, has a display unit on each of the front and back surfaces thereof, and displays the advertisement received from the mobile communication terminal on the display unit on the back surface side Paper,
It is comprised by this, The advertisement display system characterized by the above-mentioned.   Each advertisement stored in the advertisement distribution server is assigned an advertisement attribute, and the advertisement distribution means of the advertisement distribution server has an advertisement attribute that matches the advertisement distribution condition previously contracted with the mobile communication terminal. The advertisement display system according to claim 11, further comprising: a function of selecting the advertisement with the mark and distributing the advertisement to the mobile communication terminal.   The advertisement attribute includes information indicating that the advertisement is an advertisement with a two-dimensional code, and the advertisement distribution means of the advertisement distribution server specifies the use of the two-dimensional code as an advertisement distribution condition to the mobile communication terminal. A function of selecting an advertisement with the two-dimensional code and distributing a digital code for identifying the mobile communication terminal in the two-dimensional code of the selected advertisement The advertisement display system according to claim 12.   The advertisement attribute includes an age rating, and the advertisement distribution means of the advertisement distribution server is adapted to the specified age rating when the age rating is specified in an advertisement distribution condition to the mobile communication terminal. 14. The advertisement display system according to claim 12, further comprising a function of selecting the advertisement having an advertisement attribute and distributing the advertisement to the mobile communication terminal.   The advertisement attribute includes an advertisement genre, and the advertisement distribution means of the advertisement distribution server matches the specified advertisement genre when the advertisement genre is specified in an advertisement distribution condition to the mobile communication terminal. The advertisement display system according to any one of claims 12 to 14, further comprising a function of selecting the advertisement having the advertisement attribute selected and distributing the advertisement to the mobile communication terminal.   The advertisement display system according to claim 15, wherein the advertisement genre is designated as a positive list.   The advertisement display system according to claim 15, wherein the advertisement genre is designated as a negative list.   The advertisement attribute includes a GPS position range that designates an area for displaying the advertisement, and the advertisement distribution means of the advertisement distribution server has a function of detecting the position of the portable communication terminal, and the portable communication terminal A function of selecting and distributing the advertisement with an advertisement attribute suitable for the GPS position range to the mobile communication terminal when it is detected that the GPS position range is located. The advertisement display system according to any one of claims 12 to 17.   The electronic paper includes means for notifying the mobile communication terminal that the advertisement received from the mobile communication terminal is displayed on the back side display unit, and the mobile communication terminal receives the notification from the electronic paper. And a means for returning a signal indicating that the display of the distributed advertisement is executed to the advertisement distribution server via the network, and the advertisement distribution server receives the reply and rewards the mobile communication terminal. The advertisement display system according to any one of claims 11 to 18, further comprising means for executing point processing for provision.   The advertisement distribution server provides means for detecting access from a third party to the advertisement with the two-dimensional code, and provides a reward for the access to the mobile communication terminal when the access is detected. 14. The advertisement display system according to claim 13, further comprising means for executing point processing for the purpose. An advertisement distribution server used in the advertisement display system according to any one of claims 11 to 20,
An advertisement distribution server comprising: means for storing various advertisements; and advertisement distribution means for distributing an advertisement selected from the stored advertisements to a mobile communication terminal via a network. An advertisement display device used in the advertisement display system according to any one of claims 11 to 20,
A mobile communication terminal having means for receiving an advertisement distributed from an advertisement distribution server via a network, a means for transmitting the received advertisement to a detachably connected electronic paper, and detachable from the mobile communication terminal And the electronic paper provided with means for displaying the advertisement received from the portable communication terminal on the display unit on the back side, respectively, having display units on the front and back surfaces thereof An advertisement display device characterized by comprising:   A computer of an advertisement distribution server that distributes the advertisement via a network to a mobile communication terminal that is connected to an electronic paper having a display unit on the front surface and the back surface and receives an advertisement displayed on the back surface display unit of the electronic paper A procedure for specifying a mobile communication terminal to distribute the advertisement, a procedure for selecting an advertisement to be distributed to the mobile communication terminal, an advertisement attribute attached to the selected advertisement, and the mobile communication terminal. A program for executing a procedure for distributing the selected advertisement to the mobile communication terminal when the advertisement attribute matches the advertisement distribution condition. A procedure for receiving a reply indicating that the distributed advertisement is displayed on the back surface display unit of the electronic paper from the mobile communication terminal, and recording a point for providing a reward for the advertisement display to the mobile communication terminal. The program according to claim 23, wherein the program is executed.

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