CN110197400A - The method for pushing and device of advertisement, head-up display HUD and server - Google Patents

The method for pushing and device of advertisement, head-up display HUD and server Download PDF

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Publication number
CN110197400A
CN110197400A CN201910431202.4A CN201910431202A CN110197400A CN 110197400 A CN110197400 A CN 110197400A CN 201910431202 A CN201910431202 A CN 201910431202A CN 110197400 A CN110197400 A CN 110197400A
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information
advertisement
vehicle
order status
pushing
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CN110197400B (en
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徐俊峰
周鹏
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Future (beijing) Technology Co Ltd
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Future (beijing) Technology Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0265—Vehicular advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement

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  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The invention discloses a kind of method for pushing of advertisement and device, head-up display HUD and server.Wherein, this method comprises: receiving the order status information to match with vehicle that predetermined server is sent, wherein order status information is used to indicate the passenger carrying status of vehicle, and passenger carrying status includes: non-passenger carrying status and passenger carrying status；According to order status information, advertisement pushing solicited message is sent to predetermined server, wherein the ad-request type to match with the passenger carrying status of vehicle is carried in advertisement pushing solicited message；Reception predetermined server, which is answered an advertisement, pushes targeted advertisements information transmitted by solicited message, and plays targeted advertisements information, wherein targeted advertisements information is the advertising information to match with ad-request type.Through the invention, it solves the technical issues of advertisement pushing low efficiency, and then has achieved the effect that improve advertisement pushing efficiency.

Description

The method for pushing and device of advertisement, head-up display HUD and server
Technical field
The present invention relates to field of communication technology, method for pushing and device in particular to a kind of advertisement, head-up display Device HUD and server.
Background technique
The advertisement pushing of net about vehicle platform at present is all to be pushed to application program (application, the letter of net Yue Che driver Claim APP) client, or it is pushed to the APP client of passenger's mobile phone.Such as by mobile phone in the form of pop-up in application program into Row advertisement pushing, or show in the notification bar of mobile phone the advertising information of push.
But driver or passenger be all order or it is lower single when can just pay close attention to cell phone application interface, therefore to wide That accuses checks that the time can be shorter, that is to say, that effectively checks that duration is very short.Meanwhile if driver watches during driving Advertisement, attention need to concentrate on mobile phone screen, displaced the attention of driver in this way, and the sight of driver is made to deviate from reality Road surface, it is easy to cause traffic safety hidden danger；Therefore no matter advertisement pushing is carried out using pop-up form or notification bar shows advertisement Information, few drivers can pay close attention to these advertising informations.And passenger during using net, about vehicle APP places an order generally to wide The attention rate for accusing information is seldom, and the advertisement pushing of pop-up form is often directly closed, and will not substantially make again after getting on the bus With net about vehicle APP, so that the mode efficiency that pop-up form carries out advertisement pushing is very low.And advertising information is shown for notification bar, Driver or passenger can't often read.For part driver or passenger, will not even be configured to the application program of net about vehicle The application permission of information is issued in notification bar, leads to not send advertising information to driver or passenger by notification bar.
No matter therefore carrying out advertisement pushing using pop-up form in application program, or shows and push away in the notification bar of mobile phone The advertising information sent, attainable advertisement pushing efficiency it is all relatively low.
For example, the Chinese patent application of Publication No. CN108876420A, discloses based on mobile terminal and passenger client Hold the method for showing advertisement to net about vehicle passenger, comprising: the relevant information of the net that mobile terminal is welcomed the emperor about vehicle, in passenger etc. Net to be welcomed the emperor about Chinese herbaceous peony is come in period for welcoming the emperor, passenger's client shows the first advertising circle by the display screen of mobile terminal Face, the first advertisement interface show the relevant information and at least one advertising information for the net about vehicle welcomed the emperor simultaneously.But for user For, the application program often to be placed an order in closing hand phone for net about vehicle after placing an order can't pay close attention to advertising information, in net About in vehicle application program display advertising information attainable advertisement pushing efficiency it is very low.
In another example the Chinese patent application of Publication No. CN107341696A, disclose it is a kind of using taxi or net about The advertisement management method of vehicle commuter service, comprising: obtain the advertising information of advertiser and/or the publication of advertisement organizing-request；Xiang Cheng Objective advertisement information, after providing commuter service to passenger so as to commuter service supplier, passenger interacts with advertising information, and mentions Information is completed for the interaction comprising advertising channel information；Wherein, advertising channel information is associated with commuter service and takes in passenger traffic It is obtained in business；It obtains interaction and completes information, and send and reward to passenger.In the technical scheme, user is needed actively to receive wide It accuses.In spite of reward as excitation, but it can't often receive advertisement for many users, and institute is attainable in this way The efficiency of advertisement pushing is relatively low.
It for above-mentioned advertisement pushing low efficiency, and checks advertisement bring security hidden trouble, not yet proposes have at present The solution of effect.
Summary of the invention
The embodiment of the invention provides a kind of method for pushing of advertisement and device, head-up display HUD and server, so that The technical issues of solving advertisement pushing low efficiency less.
According to an aspect of an embodiment of the present invention, a kind of method for pushing of advertisement is provided, applied to aobvious on vehicle Showing device, the above method include: the order status information to match with above-mentioned vehicle for receiving predetermined server and sending, wherein on The passenger carrying status that order status information is used to indicate above-mentioned vehicle is stated, above-mentioned passenger carrying status includes: non-passenger carrying status and carrying shape State；According to the above order status information, Xiang Shangshu predetermined server sends advertisement pushing solicited message, wherein above-mentioned advertisement pushes away Send the ad-request type for carrying in solicited message and matching with the passenger carrying status of above-mentioned vehicle；Receive above-mentioned predetermined server Targeted advertisements information transmitted by above-mentioned advertisement pushing solicited message is responded, and plays above-mentioned targeted advertisements information, wherein is above-mentioned Targeted advertisements information is the advertising information to match with above-mentioned ad-request type.
According to another aspect of an embodiment of the present invention, a kind of method for pushing of advertisement is additionally provided, server is applied to, on The method of stating includes: the order status information that the display device on target vehicle is sent and above-mentioned target vehicle matches, wherein The above order status information is used to indicate the passenger carrying status of above-mentioned vehicle, and above-mentioned passenger carrying status includes: non-passenger carrying status and carrying State；Receive above-mentioned display device advertisement pushing solicited message according to transmitted by the above order status information, wherein above-mentioned wide It accuses in push solicited message and carries the ad-request type to match with the passenger carrying status of above-mentioned target vehicle；According to above-mentioned wide Push solicited message is accused, matches targeted advertisements information, and above-mentioned targeted advertisements information is sent to above-mentioned display device, wherein on Stating targeted advertisements information is the advertising information to match with above-mentioned ad-request type.
According to another aspect of an embodiment of the present invention, a kind of driving means of advertisement is additionally provided, applied on vehicle Show equipment, comprising: the first receiving module, for receiving the order status of predetermined server transmission to match with above-mentioned vehicle Information, wherein the above order status information is used to indicate the passenger carrying status of above-mentioned vehicle, and above-mentioned passenger carrying status includes: non-carrying shape State and passenger carrying status；First sending module, for according to the above order status information, Xiang Shangshu predetermined server to send advertisement and pushes away Send solicited message, wherein carry the advertisement to match with the passenger carrying status of above-mentioned vehicle in above-mentioned advertisement pushing solicited message Request type；Second receiving module responds transmitted by above-mentioned advertisement pushing solicited message for receiving above-mentioned predetermined server Targeted advertisements information, and play above-mentioned targeted advertisements information, wherein above-mentioned targeted advertisements information is and above-mentioned ad-request type The advertising information to match.
According to another aspect of an embodiment of the present invention, a kind of driving means of advertisement is additionally provided, comprising: first sends mould Block sends the order status information to match with above-mentioned target vehicle for the display device on target vehicle, wherein above-mentioned Order status information is used to indicate the passenger carrying status of above-mentioned vehicle, and above-mentioned passenger carrying status includes: non-passenger carrying status and passenger carrying status； First receiving module, for receiving above-mentioned display device advertisement pushing according to transmitted by the above order status information request letter Breath, wherein carry the ad-request to match with the passenger carrying status of above-mentioned target vehicle in above-mentioned advertisement pushing solicited message Type；Second sending module, for according to above-mentioned advertisement pushing solicited message, matching targeted advertisements information, and by above-mentioned target Advertising information is sent to above-mentioned display device, wherein above-mentioned targeted advertisements information is wide to match with above-mentioned ad-request type Accuse information.
According to another aspect of an embodiment of the present invention, a kind of storage medium is additionally provided, above-mentioned storage medium includes storage Program, wherein equipment where controlling above-mentioned storage medium in above procedure operation executes the method for pushing of above-mentioned advertisement.
According to another aspect of an embodiment of the present invention, a kind of head-up display HUD, the head-up display are additionally provided HUD is for running program, wherein described program executes the method for pushing of above-mentioned advertisement when running.
According to another aspect of an embodiment of the present invention, a kind of server is additionally provided, the server is used to run program, Wherein, the method for pushing of above-mentioned advertisement is executed when described program is run.
In embodiments of the present invention, advertisement pushing request letter is sent to server using by the display device on vehicle Breath, and Play Server responds the mode of targeted advertisements information transmitted by the advertisement pushing solicited message, by vehicle Display device plays advertisement, has achieved the purpose that the effective advertisement of driver or passenger, to realize raising advertisement pushing The technical effect of efficiency, and then solve the technical issues of advertisement pushing low efficiency.
In embodiments of the present invention, display device is by establishing long connection with predetermined server, so that between the two can be with Communication interaction is carried out, meanwhile, when using long connecting, pass through heartbeat packet transmission such as order status solicited message when heartbeat detection Deng communication signaling can be saved.
In embodiments of the present invention, by obtaining the instantaneous operating conditions of display device, meet extensively in instantaneous operating conditions It in the case where accusing playing condition, executes according to the order status information, sends advertisement pushing solicited message to predetermined server The step of, so that only just sending advertisement pushing in the case where the instantaneous operating conditions of display device meet advertisement playing condition Solicited message has been saved communication signaling through the above way, has been reduced so as to avoid can not but play advertising information after request Communications cost.
In embodiments of the present invention, by obtaining the instantaneous operating conditions of display device, judged according to instantaneous operating conditions Currently whether meet video playing condition, in the case where meeting playing condition, send advertisement pushing solicited message to server, It can not be played out after request advertisement so as to avoid in the case where not meeting playing condition, reduce communications cost.
In embodiments of the present invention, instantaneous operating conditions according to display device are determined and are shown under current instantaneous operating conditions The first display area on showing device for showing working interface and the second display area for showing advertising information, and the Targeted advertisements information is played in two display areas, to not only be able to achieve advertisement broadcasting, but also be will not influence user's normal use and is shown Device.
Detailed description of the invention
The drawings described herein are used to provide a further understanding of the present invention, constitutes part of this application, this hair Bright illustrative embodiments and their description are used to explain the present invention, and are not constituted improper limitations of the present invention.In the accompanying drawings:
Fig. 1 is the structural schematic diagram of according to embodiments of the present invention 1 terminal；
Fig. 2 is a kind of schematic diagram of the method for pushing of according to embodiments of the present invention 2 optional advertisement；
Fig. 3 is the schematic diagram of the method for pushing of the according to embodiments of the present invention 2 optional advertisement of another kind；
Fig. 4 is the schematic diagram of the method for pushing of according to embodiments of the present invention 3 another optional advertisement；
Fig. 5 is a kind of schematic diagram of the driving means of according to embodiments of the present invention 4 optional advertisement；
Fig. 6 is the schematic diagram of the driving means of the according to embodiments of the present invention 5 optional advertisement of another kind；
Fig. 7 is according to embodiments of the present invention 2 one of the display schematic diagram of display device；
Fig. 8 is the two of the display schematic diagram of according to embodiments of the present invention 2 display device.
Specific embodiment
In order to enable those skilled in the art to better understand the solution of the present invention, below in conjunction in the embodiment of the present invention Attached drawing, technical scheme in the embodiment of the invention is clearly and completely described, it is clear that described embodiment is only The embodiment of a part of the invention, instead of all the embodiments.Based on the embodiments of the present invention, ordinary skill people The model that the present invention protects all should belong in member's every other embodiment obtained without making creative work It encloses.
It should be noted that description and claims of this specification and term " first " in above-mentioned attached drawing, " Two " etc. be to be used to distinguish similar objects, without being used to describe a particular order or precedence order.It should be understood that using in this way Data be interchangeable under appropriate circumstances, so as to the embodiment of the present invention described herein can in addition to illustrating herein or Sequence other than those of description is implemented.In addition, term " includes " and " having " and their any deformation, it is intended that cover Cover it is non-exclusive include, for example, the process, method, system, product or equipment for containing a series of steps or units are not necessarily limited to Step or unit those of is clearly listed, but may include be not clearly listed or for these process, methods, product Or other step or units that equipment is intrinsic.
Embodiment 1
Embodiment of the method provided by the embodiment of the present application 1 can be in mobile terminal, terminal or similar fortune It calculates and is executed in device.For running at the terminal, Fig. 1 is a kind of terminal of the method for pushing of advertisement of the embodiment of the present invention Hardware block diagram.As shown in Figure 1, terminal may include one or more (only showing one in Fig. 1) processor 102 (processing Device 102 can include but is not limited to the processing unit of Micro-processor MCV or programmable logic device FPGA etc.) and for storing number According to memory 104, optionally, above-mentioned terminal can also include for the transmission device 106 of communication function and input and output Equipment 108.It will appreciated by the skilled person that structure shown in FIG. 1 is only to illustrate, not to the knot of above-mentioned terminal It is configured to limit.For example, terminal may also include than shown in Fig. 1 more perhaps less component or have with shown in Fig. 1 etc. Congenerous or different configuration more more than function shown in Fig. 1.
Memory 104 can be used for storing computer program, for example, the software program and module of application software, such as this hair The corresponding computer program of the method for pushing of prompting message in bright embodiment, processor 102 are stored in memory by operation Computer program in 104 realizes above-mentioned method thereby executing various function application and data processing.
For example, the computer program that processor 102 is stored in memory 104 by operation, thereby executing:
S1 receives the order status information to match with above-mentioned vehicle that predetermined server is sent, wherein the above order shape State information is used to indicate the passenger carrying status of above-mentioned vehicle, and above-mentioned passenger carrying status includes: non-passenger carrying status and passenger carrying status；
S2, according to the above order status information, Xiang Shangshu predetermined server sends advertisement pushing solicited message, wherein on State the ad-request type for carrying in advertisement pushing solicited message and matching with the passenger carrying status of above-mentioned vehicle；
S3 receives above-mentioned predetermined server and responds targeted advertisements information transmitted by above-mentioned advertisement pushing solicited message, and Play above-mentioned targeted advertisements information, wherein above-mentioned targeted advertisements information is that the advertisement to match with above-mentioned ad-request type is believed Breath.
Embodiment 2
A kind of method for pushing of advertisement is provided in the present embodiment, applied to the display device on vehicle, it is of course possible to What is understood is an alternative embodiment of the terminal that the display device is in embodiment 1, as shown in Figures 2 and 3, the method for pushing Include the following steps:
Step S202 receives the order status information to match with vehicle that predetermined server is sent, wherein order status Information is used to indicate the passenger carrying status of vehicle, and passenger carrying status includes: non-passenger carrying status and passenger carrying status；
It is understood that order status information here is the passenger carrying status for being used to indicate vehicle, order status letter Non- passenger carrying status and passenger carrying status itself might not be expressly recited in breath, but can be obtained currently by order status information Passenger carrying status.It is illustrated with common net about vehicle order, order status can be divided into the first state currently without carrying order, Current the second state accepted an order but passenger does not get on the bus, is currently connected to passenger and transports the third state of passenger, passenger is sent Up to the 4th state etc. of destination, current passenger carrying status can indicate that by the above order state.
Step S204 sends advertisement pushing solicited message to predetermined server, wherein advertisement according to order status information The ad-request type to match with the passenger carrying status of vehicle is carried in push solicited message；
Step S206, reception predetermined server, which is answered an advertisement, pushes targeted advertisements information transmitted by solicited message, and broadcasts Put targeted advertisements information, wherein targeted advertisements information is the advertising information to match with ad-request type.
In embodiments of the present invention, advertisement pushing request letter is sent to server using by the display device on vehicle Breath, and Play Server responds the mode of targeted advertisements information transmitted by the advertisement pushing solicited message, by vehicle Display device plays advertisement, and advertisement can directly be pushed to driver and passenger, reach to the effective advertisement of driver or passenger Purpose, improve advertisement pushing efficiency.It is straight by picture and text or phonotape and videotape since display device can be put on the console of automobile The form for connecing displaying is easy to influence driver and passenger, makes passenger and driver be easier passively to receive ad content, mentions The high conversion ratio of advertisement.
It is understood that the display device in the embodiment of the present invention is that one kind can play video and can be with default clothes The equipment that is communicated of business device, the display device can be mounted on vehicle, be also possible to a kind of independent can be placed on Equipment used in vehicle.Optionally, which can be head-up display (Head-up display, abbreviation HUD). HUD (Head-up display) equipment, commonly referred to as head-up display can be shown many in use to driver Type information does not need to bow and checks instrument board, and need to only look squarely HUD equipment can view all kinds of driving letter of oneself needs Breath, including C-HUD (Combiner HUD), W-HUD (windshield-HUD), afterwards dress HUD (Aftermarket HUD), AR- HUD (Augmented Reality-HUD) etc..
It should be noted that the push process of the targeted advertisements information in above-described embodiment can be applied to following applied field Jing Zhong is connect firstly, HUD equipment establishes first network with net about vehicle server；Secondly, connected by the first network, with And the interaction of mobile terminal bound in the net about vehicle server and net about vehicle, the HUD equipment are built with the mobile terminal Vertical second network connection；Finally, HUD equipment is communicated by second network connection established with the mobile terminal, So that the HUD equipment realizes the net about Che Gongneng that the mobile terminal is completed, above technical scheme can be understood as HUD Equipment is connect by the HUD equipment established with the first network of net about vehicle server, and interacting with mobile terminal (can be two Tie up code scanning and pass through the modes such as rear authorization), HUD equipment realizes the connection of mobile terminal, and then the second network by establishing Connection, HUD equipment communicate with mobile terminal and then complete net about Che Gongneng.
It solves in the related technology, the relevant operation of net about vehicle can only be completed by mobile terminal and realizes corresponding function Can, and then lead to that poor user experience, there are security risks, and then mobile terminal institute can be completed by HUD equipment The net of completion about Che Gongneng, and then avoid as using mobile terminal to carry out the difference of user experience caused by net about vehicle function Problem.
It should be noted that above-mentioned net about vehicle function can be through HUD equipment competition for orders, destination is navigate to, to client The net about vehicle function that evaluation etc. can be completed by mobile terminal is all within the protection scope of the embodiment of the present invention.
Optionally, HUD equipment receives the first instruction information of management backstage, wherein the first instruction information is for referring to Show that the HUD equipment and the operation object of the mobile terminal are bound, is bound in the HUD equipment and the operation object After success, the HUD equipment and the mobile terminal establish the second network connection, wherein the HUD equipment and the movement are eventually The operation object at end, which carries out binding, to be achieved through the following technical solutions: by the first identifier information of the HUD equipment and behaviour The second identifier information for making object is bound, and first identifier information is used for unique identification HUD equipment, and second identifier information is used for Unique identification operation object, first identifier information can be international mobile equipment identification number IMEI, MAC etc., second identifier information It can be net about vehicle number of registration, license plate number, motor number etc., the embodiment of the present invention is not construed as limiting this, and above-mentioned binding procedure can To use any achievable technical solution in the prior art, the embodiment of the present invention is not construed as limiting this.
Following technical scheme can also be performed in HUD equipment: HUD equipment acquires the net about car or the net about vehicle and refers to outside Determine the multimedia messages of range, and the multimedia messages are reported into net about vehicle server；The HUD equipment receives the net About vehicle server responds second indication information transmitted by the multimedia messages, wherein the second indication information is for referring to Show whether need to make a response content shown by the multimedia messages, causes danger in multimedia messages instruction When, the HUD equipment executes alarm operation, it should be noted that alarm operation can be HUD equipment and issue sound, either Voice, which plays, informs that operation object is currently dangerous, and the embodiment of the present invention is to alarm operation without limiting.
It should be noted that HUD equipment can also receive the phonetic order of operation object, then executes and refer to the voice Corresponding operation is enabled, for example, the input booting of operation object voice, then HUD equipment is just switched on.
Further, head-up display HUD equipment and net about vehicle server are established after first network connect, HUD equipment Can also receive content to be displayed that network server issues (can be ad content to be pushed, be also possible to other content, The embodiment of the present invention is not construed as limiting this), and the content to be displayed is shown in the HUD equipment.
To sum up, above-mentioned technical proposal through the embodiment of the present invention can be seen that HUD equipment as independently of the saturating of mobile phone Obviously show equipment, presentation that can be relatively good is navigated display effect, and does not influence driver observation actual road conditions information；Simultaneously HUD equipment can support that the driving trace of vehicle records and yaw is reminded；HUD equipment is capable of providing the outer situation monitoring of interior and vehicle Camera and sound-recording function, provide safeguard strategy for net about vehicle traffic safety and driver/passenger safety；In HUD equipment The functions such as (Text To Speech, referred to as TTS) of speech recognition/from text to voice, can make driver and net about vehicle backstage into Row more easily interaction.
Certainly, when necessary, mobile terminal bound in operation object still can complete the portion of net about vehicle function Point function, can also simultaneously and HUD equipment completes net about Che Gongneng, hinge connection net of the net about vehicle server as data communication The about mobile terminal of vehicle and HUD equipment realize interconnecting between two equipment (mobile terminal and HUD equipment).
It should be noted that the push process of the advertising information in above-described embodiment is also applied to following application scenarios In, connect firstly, HUD equipment still first establishes first network with net about vehicle server, wherein the HUD equipment with net about Vehicle binding；Then, HUD equipment receive the net about vehicle server pass through the first network connection push information, wherein institute Net about vehicle server is stated also to push away the third network connection that the information is established by the net about vehicle server and mobile terminal It send to the mobile terminal, the mobile terminal and the net about vehicle are bound.
Through the above steps, HUD equipment is first established first network with net about vehicle server and is connect, and then HUD equipment receives The information that the net about vehicle server passes through first network connection push, wherein the net about vehicle server will also be described The third network connection that information is established by the net about vehicle server and mobile terminal pushes to the mobile terminal, the shifting Dynamic terminal and HUD equipment are bound with the net about vehicle, so that the HUD equipment realizes net that the mobile terminal is completed about Vehicle function solves in the related technology by adopting the above technical scheme, and the related behaviour of net about vehicle can only be completed by mobile terminal Make and realize corresponding function, and then lead to that poor user experience, there are security risks, and then can by HUD equipment The net about Che Gongneng that mobile terminal is completed is completed, and then is avoided as using mobile terminal to carry out caused by net about vehicle function The problem of user experience difference.
It should be noted that above-mentioned net about vehicle function can be through HUD equipment competition for orders, destination is navigate to, to client The net about vehicle function that evaluation etc. can be completed by mobile terminal is all within the protection scope of the embodiment of the present invention.
Wherein, the operation object of the HUD equipment and the mobile terminal carry out binding can be by the following technical programs It realizes: the second identifier information of the first identifier information of the HUD equipment and operation object being bound, first identifier information For unique identification HUD equipment, second identifier information is used for unique identification operation object, and first identifier information can be international shifting Dynamic EIC equipment identification code IMEI, MAC etc., second identifier information can be net about vehicle number of registration, license plate number, motor number etc., this hair Bright embodiment is not construed as limiting this.
Following technical scheme can also be performed in HUD equipment: HUD equipment acquires the net about car or the net about vehicle and refers to outside Determine the multimedia messages of range, and the multimedia messages are reported into net about vehicle server；The HUD equipment receives the net About vehicle server responds second indication information transmitted by the multimedia messages, wherein the second indication information is for referring to Show whether need to make a response content shown by the multimedia messages, causes danger in multimedia messages instruction When, the HUD equipment executes alarm operation, it should be noted that alarm operation can be HUD equipment and issue sound, either Voice, which plays, informs that operation object is currently dangerous, and the embodiment of the present invention is to alarm operation without limiting.
It should be noted that HUD equipment can also receive the phonetic order of operation object, then executes and refer to the voice Corresponding operation is enabled, for example, the input booting of operation object voice, then HUD equipment is just switched on.
Further, head-up display HUD equipment and net about vehicle server are established after first network connect, HUD equipment Can also receive content to be displayed that network server issues (can be ad content to be pushed, be also possible to other content, The embodiment of the present invention is not construed as limiting this), and the content to be displayed is shown in the HUD equipment.
To sum up, above-mentioned technical proposal through the embodiment of the present invention can be seen that HUD equipment as independently of the saturating of mobile phone Obviously show equipment, presentation that can be relatively good is navigated display effect, and does not influence driver observation actual road conditions information；Simultaneously HUD equipment can support that the driving trace of vehicle records and yaw is reminded；HUD equipment is capable of providing the outer situation monitoring of interior and vehicle Camera and sound-recording function, provide safeguard strategy for net about vehicle traffic safety and driver/passenger safety；In HUD equipment The functions such as (Text To Speech, referred to as TTS) of speech recognition/from text to voice, can make driver and net about vehicle backstage into Row more easily interaction.
Optionally, before receiving the order status information to match with vehicle that predetermined server is sent, the above method It can also include: to establish long connection with predetermined server, order status solicited message is sent to predetermined server by heartbeat packet, Wherein, order status solicited message is for requesting predetermined server to issue the order status information to match with vehicle.
Here, due to the limitation of communication mode, the IP address of display device be frequently not it is fixed, cause with server it Between communication need to by display device actively initiate, otherwise server can not determine information send destination address.Therefore in the situation Under, preferably display device and server establish long connection, to carry out communication interaction between the two.Meanwhile it being connected using long When, heartbeat packet transmission when passing through heartbeat detection can save communication signaling such as order status solicited message.It would certainly understand from , short connection can also be used instead, establish connection when needing to carry out data interaction.Certainly, if the IP address of display device is Fixed, then which kind of connection type used.
Optionally, according to order status information, sending advertisement pushing solicited message to predetermined server includes: in order shape When state information indicates that the current order status of vehicle is non-passenger carrying status, determine that ad-request type is the first request type, In, the first request type is used to that predetermined server to be requested to launch the advertisement to match with driver attributes' information to vehicle；It is ordering When single status information indicates that the current order status of vehicle is passenger carrying status, determine that advertisement type is the second request type, wherein Second request type is used to that predetermined server to be requested to launch the advertisement to match with passenger's attribute information to vehicle.
Here, it when order status is non-passenger carrying status, at this time due to there is no passenger on vehicle, therefore can be pushed to driver wide It accuses, to improve the accuracy of advertisement pushing.When order status is passenger carrying status, due to having passenger on vehicle, and at this time Driver needs to feel at ease to drive, therefore can be to passenger's advertisement.
Optionally, after the step of playing targeted advertisements information, method further include: receive and stop for controlling display device Play the control instruction of targeted advertisements information；According to control instruction, stop playing targeted advertisements information.
Here, when driver or passenger is not desired to receive advertisement or driver needs to feel at ease to drive or other are reluctant to be interfered by advertisement In the case where, the capable of emitting control instruction of driver and passenger stops playing advertisement.It is understood that control instruction here It can be the first control instruction issued by voice, be also possible to the second control instruction issued by control button.Here The first control instruction of voice can be " stop play advertisement ", " stopping advertisement ", " closing advertisement " etc..
It is understood that since display device has multiple working conditions, when driver is looked into using the display device When seeing the activities such as information, broadcasting video, i.e., when above-mentioned display device is in the first working condition for being not suitable for playing advertisement, at this time Be not suitable for playing advertisement on the display apparatus.Therefore in alternative embodiment of the present invention, according to order status information, to default clothes Before the step of device transmission advertisement pushing solicited message of being engaged in, method further include: obtain the instantaneous operating conditions of display device；In reality When working condition meet advertisement playing condition in the case where, execute according to order status information, send advertisement to predetermined server The step of pushing solicited message.It is understood that the instantaneous operating conditions of display device may include: to meet advertisement to play item First working condition of part and the second working condition for not meeting advertisement playing condition.
Here, by obtaining the instantaneous operating conditions of display device, currently whether met according to instantaneous operating conditions judgement Video playing condition, in the case where meeting playing condition, to server send advertisement pushing solicited message, so as to avoid It can not be played out after requesting advertisement in the case where not meeting playing condition, reduce communications cost.
Of course, it should be understood that the above method can also include: to obtain before the step of playing targeted advertisements information Obtain the instantaneous operating conditions of display device；In the case where instantaneous operating conditions meet advertisement playing condition, executes and play mesh The step of marking advertising information.
Here the working status indication that advertisement playing condition can be display device is currently at standby mode or is in The idle state of display device is namely not used in navigational state, standby mode here.It is understood that here standby State and navigational state belong to above-mentioned the first working condition for meeting advertisement playing condition.Certainly the present invention is not to the first work The particular state for making state defines.
Referring to figs. 7 and 8, optionally, the step of playing targeted advertisements information includes: real-time working according to display device State determines and is used to show the first display area of working interface and for showing in display device under current instantaneous operating conditions Second display area of advertising information；Targeted advertisements information is played in the second display area.
As shown in Figure 7 and Figure 8, it can be with instantaneous operating conditions according to display device, to the display area of display device It is divided, obtains the second display area that can be used for advertisement broadcasting under current state, and play advertisement in the area, from And it was not only able to achieve advertisement broadcasting, but also will not influence user's normal use display device.It is understood that the function in Fig. 7 is pressed Function button 801 in button 701 and Fig. 8 can be multiple functionality buttons, which can be the virtual of touch-control control formation Button, such as may include at least one of the following: setting button makes a phone call button, music button, the navigation button Deng.
Below with reference to Fig. 3, using display device as head-up display HUD equipment 302, server is net about vehicle Cloud Server For 301, the embodiment of the present invention is illustrated.
S1, HUD equipment 302 and net about vehicle Cloud Server 301 establish long connection, by heartbeat packet to net about vehicle Cloud Server 301 send order status solicited message.
S2, net about vehicle Cloud Server 301 send the order status information to match with target vehicle to HUD equipment 302.
It wherein can be the unique encodings that HUD equipment 302 is carried in order status solicited message, the unique encodings and mesh The unique encodings for marking vehicle correspond, and net about vehicle Cloud Server 301 can determine target carriage according to order status solicited message ?.It is of course also possible to be the identification information for carrying target vehicle in order status solicited message, consequently facilitating net about vehicle cloud takes Business device 301 determines target vehicle.
For S3, HUD equipment 302 according to order status information, Xiang Wangyue vehicle Cloud Server 301 sends advertisement pushing request letter Breath.
S4, HUD equipment 302 receives net about vehicle Cloud Server 301 and answers an advertisement that push target transmitted by solicited message wide Information is accused, and plays targeted advertisements information.
S5, HUD equipment 302 receives the control instruction for stopping playing targeted advertisements information for controlling HUD equipment 302, stops Only play targeted advertisements information.Here control instruction can be what user was issued by control button, can also pass through voice What control instruction issued.
Embodiment 3
Referring to fig. 4, according to another aspect of an embodiment of the present invention, a kind of method for pushing of advertisement is additionally provided, is applied to Server, method include:
Step S402, the display device on target vehicle send the order status information to match with target vehicle, Middle order status information is used to indicate the passenger carrying status of vehicle, and passenger carrying status includes: non-passenger carrying status and passenger carrying status；
Step S404, receiving and displaying device advertisement pushing solicited message according to transmitted by order status information, wherein wide It accuses in push solicited message and carries the ad-request type to match with the passenger carrying status of target vehicle；
Step S406 matches targeted advertisements information according to advertisement pushing solicited message, and targeted advertisements information is sent to Display device, wherein targeted advertisements information is the advertising information to match with ad-request type.
In embodiments of the present invention, server receives the advertisement pushing solicited message that the display device on vehicle is sent, and According to the advertisement pushing solicited message, targeted advertisements information is matched, matched targeted advertisements information is sent to display device, led to It crosses the display device on vehicle and plays advertisement in the form of picture and text, phonotape and videotape etc., reached to the effective advertisement of driver or passenger Purpose to realize the technical effect for improving advertisement pushing efficiency, and then solves the technical issues of advertisement pushing low efficiency.
It is understood that the method for pushing of the advertisement of the embodiment is to be applied to clothes corresponding with above-mentioned display device Business device, the two can be referred to mutually.
Optionally, the display device on target vehicle sends the order status information to match with above-mentioned target vehicle Before step, the above method further include: the long connection established with above-mentioned display device receives above-mentioned display device by heartbeat packet The order status solicited message of transmission, wherein the above order status request information matches for requesting to issue with above-mentioned vehicle The above order status information.
Here, due to the limitation of communication mode, the IP address of display device be frequently not it is fixed, cause with server it Between communication need to by display device actively initiate, otherwise server can not determine information send destination address.Therefore in the situation Under, preferably display device and server establish long connection, to carry out communication interaction between the two.Meanwhile it being connected using long When, heartbeat packet transmission when passing through heartbeat detection can save communication signaling such as order status solicited message.It would certainly understand from , short connection can also be used instead, establish connection when needing to carry out data interaction.Certainly, if the IP address of display device is Fixed, then which kind of connection type used.
It should be noted that for the various method embodiments described above, for simple description, therefore, it is stated as a series of Combination of actions, but those skilled in the art should understand that, the present invention is not limited by the sequence of acts described because According to the present invention, some steps may be performed in other sequences or simultaneously.Secondly, those skilled in the art should also know It knows, the embodiments described in the specification are all preferred embodiments, and related actions and modules is not necessarily of the invention It is necessary.
Through the above description of the embodiments, those skilled in the art can be understood that according to above-mentioned implementation The method of example can be realized by means of software and necessary general hardware platform, naturally it is also possible to by hardware, but it is very much In the case of the former be more preferably embodiment.Based on this understanding, technical solution of the present invention is substantially in other words to existing The part that technology contributes can be embodied in the form of software products, which is stored in a storage In medium (such as ROM/RAM, magnetic disk, CD), including some instructions are used so that a terminal device (can be mobile phone, calculate Machine, server or network equipment etc.) execute method described in each embodiment of the present invention.
Embodiment 4
According to embodiments of the present invention, a kind of push dress for implementing the advertisement of the method for pushing of above-mentioned advertisement is additionally provided It sets, applied to the display equipment on vehicle, as shown in figure 5, the device includes:
First receiving module 502, for receiving the order status letter of predetermined server transmission to match with above-mentioned vehicle Breath, wherein the above order status information is used to indicate the passenger carrying status of above-mentioned vehicle, and above-mentioned passenger carrying status includes: non-passenger carrying status And passenger carrying status；
First sending module 504, for according to the above order status information, Xiang Shangshu predetermined server to send advertisement pushing Solicited message, wherein carry the advertisement to match with the passenger carrying status of above-mentioned vehicle in above-mentioned advertisement pushing solicited message and ask Seek type；
Second receiving module 506 responds transmitted by above-mentioned advertisement pushing solicited message for receiving above-mentioned predetermined server Targeted advertisements information, and play above-mentioned targeted advertisements information, wherein above-mentioned targeted advertisements information is and above-mentioned ad-request class The advertising information that type matches.
In embodiments of the present invention, advertisement pushing solicited message is sent to server using by above-mentioned driving means, and Play Server responds the mode of targeted advertisements information transmitted by the advertisement pushing solicited message, is played by driving means wide It accuses, advertisement can directly be pushed to driver and passenger, achieve the purpose that improve wide to the effective advertisement of driver or passenger Accuse pushing efficiency.Since driving means can be put on the console of automobile, it is easy to influence by way of picture and text or phonotape and videotape To driver and passenger, passenger and driver is made to be easier passively to receive ad content, improves the conversion ratio of advertisement.
Optionally, above-mentioned apparatus further include:
Second sending module, for establishing long connection with above-mentioned predetermined server, by heartbeat packet to above-mentioned preset service Device send order status solicited message, wherein the above order status request information for request above-mentioned predetermined server issue with The above order status information that above-mentioned vehicle matches.
Optionally, the first sending module 504 includes:
First determining module, for indicated in the above order status information above-mentioned vehicle current order status be it is above-mentioned not When passenger carrying status, determine that above-mentioned ad-request type is the first request type, wherein above-mentioned first request type is for requesting It states predetermined server and launches the advertisement to match with driver attributes' information to above-mentioned vehicle；
Second determining module, for indicating that the current order status of above-mentioned vehicle is above-mentioned load in the above order status information When objective state, determine that above-mentioned advertisement type is the second request type, wherein above-mentioned second request type is above-mentioned default for requesting Server launches the advertisement to match with passenger's attribute information to above-mentioned vehicle.
Optionally, above-mentioned apparatus further include:
Module is obtained, for obtaining the instantaneous operating conditions of above-mentioned display equipment；
Above-mentioned first sending module is specifically used in the case where above-mentioned instantaneous operating conditions meet advertisement playing condition, holds The step of row is above-mentioned according to the above order status information, and Xiang Shangshu predetermined server sends advertisement pushing solicited message.
Optionally, above-mentioned apparatus further include:
Third receiving module, for receiving the control for stopping the above-mentioned targeted advertisements information of broadcasting for controlling above-mentioned display equipment System instruction；
Control module, for stopping playing above-mentioned targeted advertisements information according to above-mentioned control instruction.
Optionally, above-mentioned second receiving module 506 includes:
Third determination unit determines current instantaneous operating conditions for the instantaneous operating conditions according to above-mentioned display equipment Under, the second viewing area in above-mentioned display equipment for showing the first display area of working interface and for showing advertising information Domain；
Broadcast unit, for playing above-mentioned targeted advertisements information in above-mentioned second display area.
The driving means of the advertisement of the embodiment of the present invention has and the above-mentioned advertisement applied to the display device on vehicle The corresponding beneficial effect of method for pushing, which is not described herein again.
It is understood that the display equipment in the present embodiment can be showing in the method for pushing embodiment of above-mentioned advertisement Showing device, the display device being also possible in the driving means embodiment of following advertisements.
Embodiment 5
Referring to Fig. 6, according to another aspect of an embodiment of the present invention, a kind of driving means of advertisement is additionally provided, comprising:
First sending module 602 matches for the display device transmission on target vehicle with above-mentioned target vehicle Order status information, wherein the above order status information is used to indicate the passenger carrying status of above-mentioned vehicle, and above-mentioned passenger carrying status includes: Non- passenger carrying status and passenger carrying status；
First receiving module 604, for receiving the advertisement according to transmitted by the above order status information of above-mentioned display device Push solicited message, wherein carry in above-mentioned advertisement pushing solicited message and match with the passenger carrying status of above-mentioned target vehicle Ad-request type；
Second sending module 606, for matching targeted advertisements information according to above-mentioned advertisement pushing solicited message, and will be upper It states targeted advertisements information and is sent to above-mentioned display device, wherein above-mentioned targeted advertisements information is and above-mentioned ad-request type phase The advertising information matched.
In embodiments of the present invention, letter is requested in the advertisement pushing that above-mentioned driving means receives that the display device on vehicle is sent Breath, and according to the advertisement pushing solicited message, targeted advertisements information is matched, matched targeted advertisements information is sent to display dress It sets, advertisement is played by the display device on vehicle, has been achieved the purpose that the effective advertisement of driver or passenger, to realize The technical effect of advertisement pushing efficiency is improved, and then solves the technical issues of advertisement pushing low efficiency.
Optionally, above-mentioned apparatus further include:
Third sending module, the long connection for establishing with above-mentioned display device, receives above-mentioned display by heartbeat packet and fills Set the order status solicited message of transmission, wherein the above order status request information issues and above-mentioned vehicle phase for requesting The above order status information matched.
The driving means of the advertisement of the embodiment of the present invention has the method for pushing phase with the above-mentioned advertisement applied to server The beneficial effect answered, which is not described herein again.
Embodiment 6
According to another aspect of an embodiment of the present invention, a kind of storage medium is additionally provided, above-mentioned storage medium includes storage Program, wherein equipment where controlling above-mentioned storage medium in above procedure operation executes above-mentioned applied to aobvious on vehicle The method for pushing of the advertisement of showing device.
Optionally, in the present embodiment, above-mentioned storage medium can be set to store by executing based on following steps Calculation machine program:
S1 receives the order status information to match with vehicle that predetermined server is sent, and wherein the above order state is believed Breath is used to indicate the passenger carrying status of above-mentioned vehicle, and above-mentioned passenger carrying status includes: non-passenger carrying status and passenger carrying status；
S2, according to the above order status information, Xiang Shangshu predetermined server sends advertisement pushing solicited message, wherein on State the ad-request type for carrying in advertisement pushing solicited message and matching with the passenger carrying status of above-mentioned vehicle；
S3 receives above-mentioned predetermined server and responds targeted advertisements information transmitted by above-mentioned advertisement pushing solicited message, and Play above-mentioned targeted advertisements information, wherein above-mentioned targeted advertisements information is that the advertisement to match with above-mentioned ad-request type is believed Breath.
Wherein, equipment where can also controlling at runtime above-mentioned storage medium in above procedure executes above-mentioned applied to clothes The method for pushing of the advertisement of business device.
Optionally, in the present embodiment, above-mentioned storage medium may be also configured to store for executing following steps Computer program:
S1, the display device on target vehicle send the order status information to match with above-mentioned target vehicle, wherein The above order status information is used to indicate the passenger carrying status of above-mentioned vehicle, and above-mentioned passenger carrying status includes: non-passenger carrying status and carrying State；
S2 receives above-mentioned display device advertisement pushing solicited message according to transmitted by the above order status information, wherein The ad-request type to match with the passenger carrying status of above-mentioned target vehicle is carried in above-mentioned advertisement pushing solicited message；
S3 matches targeted advertisements information according to above-mentioned advertisement pushing solicited message, and above-mentioned targeted advertisements information is sent To above-mentioned display device, wherein above-mentioned targeted advertisements information is the advertising information to match with above-mentioned ad-request type.
Optionally, in the present embodiment, above-mentioned storage medium can include but is not limited to: USB flash disk, read-only memory (ROM, Read-Only Memory), random access memory (RAM, Random Access Memory), mobile hard disk, magnetic disk or The various media that can store program code such as CD.
Embodiment 7
According to another aspect of an embodiment of the present invention, a kind of head-up display HUD, above-mentioned head-up display are additionally provided HUD is for running program, wherein above procedure executes the method for pushing of above-mentioned advertisement when running.
It is understood that memory 104 can be one of the memory in the present embodiment in embodiment 1 shown in FIG. 1 The optional example of kind.
It is understood that Fig. 7 and the display interface of the display device in embodiment shown in Fig. 82 are also possible to this The display interface of the head-up display HUD of embodiment.
Optionally, in the present embodiment, above-mentioned head-up display HUD can be set to execute by computer program with Lower step:
S1 receives the order status information to match with vehicle that predetermined server is sent, and wherein the above order state is believed Breath is used to indicate the passenger carrying status of above-mentioned vehicle, and above-mentioned passenger carrying status includes: non-passenger carrying status and passenger carrying status；
S2, according to the above order status information, Xiang Shangshu predetermined server sends advertisement pushing solicited message, wherein on State the ad-request type for carrying in advertisement pushing solicited message and matching with the passenger carrying status of above-mentioned vehicle；
S3 receives above-mentioned predetermined server and responds targeted advertisements information transmitted by above-mentioned advertisement pushing solicited message, and Play above-mentioned targeted advertisements information, wherein above-mentioned targeted advertisements information is that the advertisement to match with above-mentioned ad-request type is believed Breath.
Embodiment 8
According to another aspect of an embodiment of the present invention, a kind of server, including memory and processor are additionally provided, is stored Computer program is stored in device, processor is arranged to run computer program to execute the above-mentioned advertisement applied to server Method for pushing.
Optionally, in the present embodiment, above-mentioned server can be set to execute following steps by computer program:
S1, the display device on target vehicle send the order status information to match with above-mentioned target vehicle, wherein The above order status information is used to indicate the passenger carrying status of above-mentioned vehicle, and above-mentioned passenger carrying status includes: non-passenger carrying status and carrying State；
S2 receives above-mentioned display device advertisement pushing solicited message according to transmitted by the above order status information, wherein The ad-request type to match with the passenger carrying status of above-mentioned target vehicle is carried in above-mentioned advertisement pushing solicited message；
S3 matches targeted advertisements information according to above-mentioned advertisement pushing solicited message, and above-mentioned targeted advertisements information is sent To above-mentioned display device, wherein above-mentioned targeted advertisements information is the advertising information to match with above-mentioned ad-request type.
If the integrated unit in above-described embodiment is realized in the form of SFU software functional unit and as independent product When selling or using, it can store in above-mentioned computer-readable storage medium.Based on this understanding, skill of the invention Substantially all or part of the part that contributes to existing technology or the technical solution can be with soft in other words for art scheme The form of part product embodies, which is stored in a storage medium, including some instructions are used so that one Platform or multiple stage computers equipment (can be personal computer, server or network equipment etc.) execute each embodiment institute of the present invention State all or part of the steps of method.
In the above embodiment of the invention, it all emphasizes particularly on different fields to the description of each embodiment, does not have in some embodiment The part of detailed description, reference can be made to the related descriptions of other embodiments.
In several embodiments provided herein, it should be understood that disclosed client, it can be by others side Formula is realized.Wherein, the apparatus embodiments described above are merely exemplary, such as the division of the unit, and only one Kind of logical function partition, there may be another division manner in actual implementation, for example, multiple units or components can combine or It is desirably integrated into another system, or some features can be ignored or not executed.Another point, it is shown or discussed it is mutual it Between coupling, direct-coupling or communication connection can be through some interfaces, the INDIRECT COUPLING or communication link of unit or module It connects, can be electrical or other forms.
The unit as illustrated by the separation member may or may not be physically separated, aobvious as unit The component shown may or may not be physical unit, it can and it is in one place, or may be distributed over multiple In network unit.It can select some or all of unit therein according to the actual needs to realize the mesh of this embodiment scheme 's.
It, can also be in addition, the functional units in various embodiments of the present invention may be integrated into one processing unit It is that each unit physically exists alone, can also be integrated in one unit with two or more units.Above-mentioned integrated list Member both can take the form of hardware realization, can also realize in the form of software functional units.
The above is only a preferred embodiment of the present invention, it is noted that for the ordinary skill people of the art For member, various improvements and modifications may be made without departing from the principle of the present invention, these improvements and modifications are also answered It is considered as protection scope of the present invention.

Claims (14)

1. a kind of method for pushing of advertisement, applied to the display device on vehicle, which is characterized in that the described method includes:
The order status information to match with the vehicle that predetermined server is sent is received, wherein the order status information is used In the passenger carrying status for indicating the vehicle, the passenger carrying status includes: non-passenger carrying status and passenger carrying status；
According to the order status information, Xiang Suoshu predetermined server sends advertisement pushing solicited message, wherein the advertisement pushes away Send the ad-request type for carrying in solicited message and matching with the passenger carrying status of the vehicle；
It receives the predetermined server and responds targeted advertisements information transmitted by the advertisement pushing solicited message, and described in broadcasting Targeted advertisements information, wherein the targeted advertisements information is the advertising information to match with the ad-request type.
2. the method according to claim 1, wherein receive predetermined server send with the vehicle phase Before the order status information matched, further includes:
Long connection is established with the predetermined server, order status request letter is sent to the predetermined server by heartbeat packet Breath, wherein the order status solicited message is for requesting described in the predetermined server issues and match with the vehicle Order status information.
3. the method according to claim 1, wherein according to the order status information, Xiang Suoshu preset service Device sends advertisement pushing solicited message:
When the order status information indicates that the current order status of the vehicle is the non-passenger carrying status, determine described wide Announcement request type is the first request type, wherein first request type is for requesting the predetermined server to the vehicle Launch the advertisement to match with driver attributes' information；
When the order status information indicates that the current order status of the vehicle is the passenger carrying status, the advertisement is determined Type is the second request type, wherein second request type is for requesting the predetermined server to be launched to the vehicle The advertisement to match with passenger's attribute information.
4. the method according to claim 1, wherein according to the order status information, to the default clothes Before the step of device transmission advertisement pushing solicited message of being engaged in, the method also includes:
Obtain the instantaneous operating conditions of the display device；
In the case where the instantaneous operating conditions meet advertisement playing condition, execute it is described according to the order status information, The step of sending advertisement pushing solicited message to the predetermined server.
5. described the method according to claim 1, wherein after the step of playing the targeted advertisements information Method further include:
Receive the control instruction for stopping playing the targeted advertisements information for controlling the display device；
According to the control instruction, stop playing the targeted advertisements information.
6. the method according to claim 1, wherein the step of playing the targeted advertisements information includes:
It according to the instantaneous operating conditions of the display device, determines under current instantaneous operating conditions, is used in the display device Show the first display area of working interface and the second display area for showing advertising information；
The targeted advertisements information is played in second display area.
7. a kind of method for pushing of advertisement is applied to server, which is characterized in that the described method includes:
Display device on target vehicle sends the order status information to match with the target vehicle, wherein the order Status information is used to indicate the passenger carrying status of the vehicle, and the passenger carrying status includes: non-passenger carrying status and passenger carrying status；
Receive display device advertisement pushing solicited message according to transmitted by the order status information, wherein described wide It accuses in push solicited message and carries the ad-request type to match with the passenger carrying status of the target vehicle；
According to the advertisement pushing solicited message, targeted advertisements information is matched, and the targeted advertisements information is sent to described Display device, wherein the targeted advertisements information is the advertising information to match with the ad-request type.
8. a kind of driving means of advertisement, applied to the display equipment on vehicle, which is characterized in that the driving means of the advertisement Include:
First receiving module, for receiving the order status information of predetermined server transmission to match with the vehicle, wherein The order status information is used to indicate the passenger carrying status of the vehicle, and the passenger carrying status includes: non-passenger carrying status and carrying State；
First sending module, for according to the order status information, Xiang Suoshu predetermined server to send advertisement pushing request letter Breath, wherein the ad-request type to match with the passenger carrying status of the vehicle is carried in the advertisement pushing solicited message；
Second receiving module, for receiving the predetermined server, to respond target transmitted by the advertisement pushing solicited message wide Information is accused, and plays the targeted advertisements information, wherein the targeted advertisements information is to match with the ad-request type Advertising information.
9. device according to claim 8, which is characterized in that described device further include:
Second sending module is sent out by heartbeat packet to the predetermined server for establishing long connection with the predetermined server Send order status solicited message, wherein the order status solicited message for request the predetermined server issue with it is described The order status information that vehicle matches；
Module is obtained, for obtaining the instantaneous operating conditions of the display equipment；
First sending module is specifically used in the case where the instantaneous operating conditions meet advertisement playing condition, executes institute It states according to the order status information, the step of Xiang Suoshu predetermined server sends advertisement pushing solicited message；
Third receiving module refers to for receiving for controlling the control that the display equipment stops playing the targeted advertisements information It enables；
Control module, for stopping playing the targeted advertisements information according to the control instruction.
10. device according to claim 8, which is characterized in that
First sending module includes:
First determining module, for indicating that the current order status of the vehicle is the non-carrying in the order status information When state, determine that the ad-request type is the first request type, wherein first request type is described pre- for requesting If server launches the advertisement to match with driver attributes' information to the vehicle；
Second determining module, for indicating that the current order status of the vehicle is the carrying shape in the order status information When state, determine that the advertisement type is the second request type, wherein second request type is for requesting the preset service Device launches the advertisement to match with passenger's attribute information to the vehicle；
Second receiving module includes:
Third determination unit determines under current instantaneous operating conditions, institute for the instantaneous operating conditions according to the display equipment State the second display area in display equipment for showing the first display area of working interface and for showing advertising information；
Broadcast unit, for playing the targeted advertisements information in second display area.
11. a kind of driving means of advertisement characterized by comprising
First sending module sends the order status to match with the target vehicle for the display device on target vehicle Information, wherein the order status information is used to indicate the passenger carrying status of the vehicle, the passenger carrying status includes: non-carrying shape State and passenger carrying status；
First receiving module, for receiving display device advertisement pushing according to transmitted by order status information request Information, wherein carry the advertisement to match with the passenger carrying status of the target vehicle in the advertisement pushing solicited message and ask Seek type；
Second sending module, for matching targeted advertisements information according to the advertisement pushing solicited message, and the target is wide It accuses information and is sent to the display device, wherein the targeted advertisements information is the advertisement to match with the ad-request type Information.
12. a kind of storage medium, which is characterized in that the storage medium includes the program of storage, wherein run in described program When control the storage medium where equipment perform claim require any one of 1 to 6 described in advertisement method for pushing, or hold The method for pushing of row advertisement as claimed in claim 7.
13. a kind of head-up display HUD, which is characterized in that the head-up display HUD is for running program, wherein the journey The method for pushing of advertisement described in any one of perform claim requirement 1 to 6 when sort run.
14. a kind of server, which is characterized in that the server is for running program, wherein right of execution when described program is run Benefit require 7 described in advertisement method for pushing.
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