CN105243562A - Method and system for enhancing content distribution effects of chauffeured cars - Google Patents
Method and system for enhancing content distribution effects of chauffeured cars Download PDFInfo
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Abstract
The invention provides a method and system for enhancing the content distribution effects of chauffeured cars. The method includes the following steps that: a server receives a chauffeured car service calling request; an idle and chauffeured nearest car in a car riding period is selected according to car riding time and a car riding starting point; the travel data of a passenger are pushed to a vehicle-mounted client end and a user client end; after a confirmation response submitted by the vehicle-mounted client end is received, user basic data corresponding to the passenger are pushed; the vehicle-mounted client end transmits the received user basic data and the travel data of the passenger to a content player; the content player selects the type of content to be played according to the user basic data and a content play list which is stored locally, so that a play list can be formed; and after a start event transmitted by the vehicle-mounted client end is received, and playing is started according to the play list. According to the method and system of the invention, Internet technology, data mining and analysis technology are combined together, and the user basic data are mined, and playing content can be precisely matched with the passenger according to the interests and hobbies of the passenger and the travel time of the passenger, and the traffic of the user is not needed.
Description
Technical field
The present invention relates to field of data transmission, be specifically related to a kind of technology strengthening special train content input effect.
Background technology
Along with the raising of people's living standard and the quickening of work rhythm, special train service is more and more subject to people's attention.Special train comprises taxi, sightseeing bus etc.Scenic spot introduction on special train, advertisement putting such as shopping instructor in broadcasting etc., and the entertainment broadcasting etc. such as film, TV, song is all the part in special train service content.In the process of taking special train, if be subject to, special train service content accurately can make that passenger is in a good mood, work efficiency multiplication.
There are two kinds of forms in current special train service: one provides advertising content by static papery mode to driver and conductor, this mode due to the special train service content of this type of characteristics determined of its papery have no idea and passenger interactive, the effect that feedback of advertisement of also having no idea is thrown in.Another special train service is by settling as LED screen or player in car, to passenger's distributing video advertisement or entertainment, although this second way has accomplished that special train content is play, but passenger only belongs to passive acceptance, the effect of throwing in passenger's interaction and feedback of advertisement of equally also having no idea.
Visible, the static paper-made advertising on traditional taxi or the video ads of immobilized substance, all can not throw in the interested content of passenger for the interest of passenger and hobby accurately.
Along with the development of Internet technology, by collecting the Internet data of user, the behavior of user can be analyzed, user classified at present, mate corresponding advertisement and/or entertainment content for every class user, and the advertisement of coupling and/or entertainment content are pushed to customer mobile terminal.Although this kind of scheme has accomplished the effect of accurate input, virtually can the campus network of adding users.
Summary of the invention
Goal of the invention of the present invention is to provide a kind of special train content of strengthening and throws in the method for effect, and it can for the hobby of passenger and riding time, precisely coupling special train play content throwing in passenger, and can not the campus network of adding users.
Object of the present invention is achieved through the following technical solutions:
The invention provides a kind of method strengthening special train content input effect, it comprises:
Step S101, server receives the calling special train services request of passenger users client, and this request comprises passenger's run-length data of riding time, by bus starting point and endpoint data; Server according to riding time and ridden point selection while taking a bus between special train idle and nearest in section; Passenger's run-length data is pushed to the vehicle-mounted client of special train and subscription client;
Step S102, driver receives passenger's run-length data of server push by vehicle-mounted client, submits to as required and confirms response;
Step S103, after server receives the confirmation response that vehicle-mounted client submits to, user base data corresponding to this passenger of active push give vehicle-mounted client, and these user base data comprise: according to the Keyword List that passenger's hobby prioritizing is good;
Step S104, the user base data received and passenger's run-length data are before sent to content player by vehicle-mounted client;
Step S105, content player takes out the Keyword List good according to passenger's hobby prioritizing that user base data comprise, and the content-keyword in the content playlist store content-keyword wherein and this locality mates; According to precision and passenger's hobby priority of matching result, the content type corresponding to the content-keyword matched and playing duration are sorted; Calculate duration by bus according to the by bus starting point in passenger's run-length data, endpoint data, and choose content type to be played according to the principle that total playing duration is applicable to duration by bus and form playlist;
Step S106, stroke starts by bus, after content player receives the beginning event of vehicle-mounted client transmission, starts to play according to playlist.
Further, the principle being applicable to by bus duration according to total playing duration in described step S105 chooses the process that content type to be played forms playlist, comprising:
First according to the content type that the select progressively from high to low of content-keyword priority is corresponding;
Then the playing duration of the content type picked out is added up, calculate total playing duration;
Be greater than the principle of the setting of the duration by bus multiple of passenger according to total playing duration, choose content type to be played and form playlist.
Further, the method that described reinforcement special train content throws in effect also comprises:
Content player according to the change of whole stroke riding time, the length of dynamic conditioning playlist.
Further, when choosing the content type of broadcasting, before stroke of riding terminates, play passenger's questionnaire in setting-up time.
Further, when choosing the content type of broadcasting, play content of the same type can only select one to play; And/or when choosing the content type of broadcasting, the advertisement intercutted can not be less than 5 per hour, and each advertising broadcast time can not more than 5 minutes.
Further, the method that described reinforcement special train content throws in effect also comprises:
Step S107, when driving, content player and passenger's interaction, and collect interactive operation data;
Step S108, stroke terminates, and content player terminates confirmation event according to the stroke of vehicle-mounted client, and described interactive operation data are sent to vehicle-mounted client;
Step S109, described interactive operation data are sent to server by vehicle-mounted client;
Step S110, server is according to the order of first interactive operation data, secondly the user base data of last time, the Keyword List good according to passenger's hobby prioritizing in dynamic conditioning basic data, generates the user base data that new user base data replace last time.
Further, described interactive operation data comprise:
The content-keyword that the play content that passenger downloads is corresponding; And/or,
The content-keyword that the content type that passenger clicks on content player is corresponding; And/or,
Passenger's questionnaire.
The present invention also provides a kind of and strengthens the system that special train content throws in effect, and it comprises:
Server (10), vehicle-mounted client (20), content player (30) and subscription client (40);
Server (10), for storing user base data, comprises user base information, according to the good Keyword List of passenger's hobby prioritizing and subscription client number information; Receive the special train service call requests of passenger, and according to the by bus starting point in special train service call requests and riding time call-idle and nearest vehicle-mounted client (20), and after obtaining response, push user base data corresponding to this passenger and passenger's run-length data to vehicle-mounted client (20);
Vehicle-mounted client (20), for keeping communicating with content player (30) with server (10), transmits user base data and passenger's run-length data of passenger to content player (30);
Content player (30), for depositing concrete play content and content playlist, the content type of meaningful key word and correspondence thereof and playing duration in this content playlist; Keyword List in the user base data of passenger is mated with local content-keyword, according to precision and passenger's hobby priority of matching result, the content type corresponding to the content-keyword matched and playing duration are sorted; Calculate duration by bus according to the by bus starting point in passenger's run-length data, endpoint data, and choose content type to be played according to the principle that total playing duration is applicable to duration by bus and form playlist, and play to passenger when starting by bus;
Subscription client (40), has been used for the registration of passenger's Back ground Information, submits special train service call requests to, and request comprises starting point, riding time and terminal by bus by bus.
Further, described content player (30) is also for completing the interaction between passenger, and the interactive operation data of collecting between passenger and content player (30), and by it when passenger terminates by bus, pass to the vehicle-mounted client (20) of driver; When described vehicle-mounted client (20) is also for terminating passenger by bus, accepts the interactive operation data that content player (30) transmits, and feeding back to server (10); Server (10) is also for the order according to first interactive operation data, secondly the user base data of last time, the Keyword List good according to passenger's hobby prioritizing in dynamic conditioning basic data, generates new user base data.
Further, described interactive operation data comprise:
The content-keyword that the play content that passenger downloads is corresponding; And/or,
The content-keyword that the content type that passenger clicks on content player is corresponding; And/or,
Passenger's questionnaire.
As can be seen from technique scheme, the present invention has following technique effect:
1) bonding interconnection network technology of the present invention, data mining and analytical technology, by software precise positioning subscription client of calling a taxi, user characteristics is obtained by the log-on message of digging user, according to the hobby of passenger and the analysis of riding time, precisely mate with the content in special train advertisement machine, the content by precisely mating is thrown in passenger.
2) the present invention also uses the interactive operation data fed back in special train process further to obtain user characteristics according to passenger, improves the precision throwing in content continuously and improves the satisfaction that passenger takes special train.
3) content player additionally provides the function interconnected with passenger, can easily for passenger provides download service, reduces passenger and to surf the Net the flow consumption of downloading and causing.And content player is as independently part, user is free to select viewing, avoids most mobile terminal and forces, to passenger's advertisement, to ensure that the pure of passenger's client.
4) content player is according to real-time road condition information and the change of riding time, dynamically adjust play content, and dynamic conditioning playlist avoids single broadcast advertisement and reduces the impression by bus of passenger, and interspersed broadcasting is carried out to the advertisement of precisely throwing in, turn improve the income of advertisement.Content player not only can throw in advertisement can also throw in TV play, storytelling, novel, video etc. content.
Accompanying drawing explanation
Fig. 1 is a kind of implementing procedure figure of the embodiment of the present invention one;
Fig. 2 is the another kind of implementing procedure figure of the embodiment of the present invention one;
Fig. 3 is a kind of structural representation strengthening the system of special train content input effect of the present invention.
In accompanying drawing:
Server 10, vehicle-mounted client 20, content player 30 and subscription client 40.
Embodiment
Below in conjunction with accompanying drawing, technical scheme of the present invention is further described.
Embodiment one
The invention provides a kind of method strengthening special train content input effect, it is completed alternately by following hardware:
1) content player before the passenger-seat in special train is arranged on;
2) server of data center is placed on;
3) the portable consumer end of passenger's use, is called subscription client at this;
4) the portable consumer end that uses of driver or car-mounted terminal, unified is called vehicle-mounted client at this.
Before execution the present invention, need passenger to download APP special train service client software by subscription client, and add special train user base information by its interface of code entry arranged and submit to.This user base information comprises user name, also can comprise user interest data.Wherein hobby data include but not limited to: age, sex, hobby and occupation etc.The user base information that server is submitted to by subscription client based on Http agreement reception passenger, and generate user base database according to this Back ground Information.Above-mentioned user base information is comprised, according to the good Keyword List of passenger's hobby prioritizing and subscription client number information in this user base database.This Keyword List before being hobby data according to user, user by bus time select the information etc. of content-keyword or the download of playing to extract.
Implementing procedure of the present invention as shown in Figure 1, comprises the steps:
Step S101, server receives the calling special train services request that passenger is submitted to by subscription client, and this request comprises passenger's run-length data, specifically comprises: riding time, by bus starting point and endpoint data, and can comprise middle stop over point data; The special train that server is idle in section between searching while taking a bus according to riding time, and preferentially select nearest special train according to the distance of distance starting point by bus; According to starting point and the endpoint data generation sequence information of riding, and the sequence information of generation is pushed to the vehicle-mounted client of special train and subscription client.
Wherein sequence information comprises passenger's run-length data.
Step S102, driver receives the sequence information of server push by vehicle-mounted client, and driver is submitted to by vehicle-mounted client as required and confirms response.
Step S103, after server receives the confirmation response that vehicle-mounted client submits to, user base data corresponding to this passenger of active push give vehicle-mounted client, and these user base data comprise: according to the Keyword List that passenger's hobby prioritizing is good.
Step S104, the user base data of vehicle-mounted client reception server active push, are connected with content player by Wifi focus or bluetooth, and the user base data received and passenger's run-length data are sent to content player.
Step S105, content player receives user base data and passenger's run-length data, take out the Keyword List good according to passenger's hobby prioritizing that user base data comprise, the content-keyword in the content playlist store content-keyword wherein and this locality mates; According to precision and passenger's hobby priority of matching result, the content type corresponding to the content-keyword matched and playing duration are sorted; Calculate duration by bus according to the by bus starting point in passenger's run-length data, endpoint data, and choose content type to be played according to the principle that total playing duration is applicable to duration by bus and form playlist.
When choosing content type to be played, first according to the content type that the select progressively from high to low of content-keyword priority is corresponding, then the playing duration of the content type picked out is added up, calculate total playing duration, the duration by bus (specifically can be greater than 1.5 times of duration by bus) that total playing duration is greater than passenger thinks that total playing duration is applicable to passenger, finally confirms content type to be played and form playlist according to this principle.
In addition, when choosing the content type of broadcasting, also to consider that play content of the same type can only select one to play, as storytelling has broadcasted the The Romance of the Three Kingdoms, just can not broadcast Sui Tangchuan.
In addition, when choosing the content type of broadcasting, also can consider to break for commercialsy, the advertisement intercutted can not be less than 5 per hour, and each advertising broadcast time can not more than 5 minutes, last user's survey 5 minutes.
Example such as the passenger selecting content type to be played according to mentioned above principle rides 1 hour, storytelling 15 minutes, 0-3 year infant article advertisement 5 minutes, classical music 15 minutes, tourist promotion 5 minutes, altogether the arrangement content of 1.5 hours.
Content player can the change of time span of whole stroke on the estimation, the length of dynamic conditioning playlist.If riding time extends or shortens, user's survey can be moved in the play list backward or forward.User's survey can be play in the setting-up time (as 5 minutes) before passenger terminates by bus.
Step S106, stroke starts by bus, and vehicle-mounted client starts timing and navigation, and beginning event is sent to content player, and content player starts to play according to playlist.
Step S107, when driving, content player and passenger's interaction, and collect interactive operation data.These interactive operation data comprise: the content-keyword that the play content that content-keyword corresponding to play content type that interactive survey, passenger select, passenger download is corresponding.
In this step, when driving, passenger watches play content, and can select according to the content-keyword in playlist the part play content type oneself liked; If user is interested in play content, also can carry out being connected (content player provides Wi-Fi hotspot) according to the connected mode that content player is pointed out and content player, download the content oneself liked to subscription client.
In this step, content player also according to the run-length data of vehicle-mounted client feedback, at the end of by stroke, can broadcast interactive survey, and asks passenger to fill on content player, complete passenger's questionnaire and submit to.
Step S108, stroke terminates, and content player terminates confirmation event according to the stroke of vehicle-mounted client, and the interactive operation data of passenger and content player are sent to vehicle-mounted client.
Step S109, the interactive operation data of the passenger received and content player are sent to server by vehicle-mounted client.
Step S110, according to the order of the user base data of interactive operation data, last time, the Keyword List good according to passenger's hobby prioritizing in server dynamic conditioning basic data, forms new user base data and the user base data of last time is replaced; In order to issuing up-to-date user base data when passenger rides next time.
Also step S101 ~ step S106 as shown in Figure 2 only can be comprised in this embodiment one.It also can according to user's registration information realization before for the accurate play content of passenger.Afterwards, the mode of call-on back by phone also can be taked to investigate the Consumer's Experience situation of passenger, to upgrade user base data further.
Embodiment two
The present invention also provides a kind of and strengthens the system that special train content throws in effect, and its structure as shown in Figure 3, comprises following hardware:
Server 10, vehicle-mounted client 20, content player 30 and subscription client 40.
Server 10, for storing user base data, comprises user base information, according to the good Keyword List of passenger's hobby prioritizing and subscription client number information; Receive the special train service call requests of passenger, and according to the starting point by bus in special train service call requests and the corresponding vehicle-mounted client 20 of riding time calling, and after obtaining response, push user base data corresponding to this passenger and passenger's run-length data to vehicle-mounted client 20;
Vehicle-mounted client 20, for keeping communicating with content player 30, transmits user base data and passenger's run-length data of passenger to content player 30.This vehicle-mounted client 20 can also be used for, when passenger terminates by bus, accepting the interactive operation data that content player 30 transmits, and feeding back to server 10.Wherein the particular content that contains of interactive operation packet is identical with the description in above-described embodiment one, is not described in detail here.
Content player 30, for depositing concrete play content and content playlist, preserves content type and the playing duration of content-keyword and correspondence thereof in this playlist; Keyword List in the user base data of passenger mates with local content-keyword by content player 30, according to precision and passenger's hobby priority of matching result, the content type corresponding to the content-keyword matched and playing duration are sorted; Calculate duration by bus according to the by bus starting point in passenger's run-length data, endpoint data, and choose content type to be played according to the principle that total playing duration is applicable to duration by bus and form playlist, and play to passenger when starting by bus.Concrete performance is as identical in the associated description in embodiment one, no longer elaborates here.
Content player 30 also can collect the interactive operation data between passenger and content player 30 simultaneously, and by it when passenger terminates by bus, passes to the vehicle-mounted client 20 of driver.Description in the particular content that interactive operation packet between passenger with content player 30 contains and above-described embodiment one is identical, is not described in detail here.
Subscription client 40, has been used for the registration of passenger's Back ground Information, submits special train service call requests to, and can also be interactive with content player 30, as: the resource in downloading contents player 30, content type to be played in chosen content player 30, fills in passenger's survey etc.
Although the present invention with preferred embodiment openly as above, embodiment is not of the present invention for limiting.Without departing from the spirit and scope of the invention, any equivalence change done or retouching, belong to the protection domain of the present invention equally.Therefore the content that protection scope of the present invention should define with the claim of the application is standard.
Claims (10)
1. strengthen the method that special train content throws in effect, it is characterized in that, the method that described reinforcement special train content throws in effect comprises:
Step S101, server receives the calling special train services request of passenger users client, and this request comprises passenger's run-length data of riding time, by bus starting point and endpoint data; Server according to riding time and ridden point selection while taking a bus between special train idle and nearest in section; Passenger's run-length data is pushed to the vehicle-mounted client of special train and subscription client;
Step S102, driver receives passenger's run-length data of server push by vehicle-mounted client, submits to as required and confirms response;
Step S103, after server receives the confirmation response that vehicle-mounted client submits to, user base data corresponding to this passenger of active push give vehicle-mounted client, and these user base data comprise: according to the Keyword List that passenger's hobby prioritizing is good;
Step S104, the user base data received and passenger's run-length data are before sent to content player by vehicle-mounted client;
Step S105, content player takes out the Keyword List good according to passenger's hobby prioritizing that user base data comprise, and the content-keyword in the content playlist store content-keyword wherein and this locality mates; According to precision and passenger's hobby priority of matching result, the content type corresponding to the content-keyword matched and playing duration are sorted; Calculate duration by bus according to the by bus starting point in passenger's run-length data, endpoint data, and choose content type to be played according to the principle that total playing duration is applicable to duration by bus and form playlist;
Step S106, stroke starts by bus, after content player receives the beginning event of vehicle-mounted client transmission, starts to play according to playlist.
2. reinforcement special train content according to claim 1 throws in the method for effect, it is characterized in that, the principle being applicable to duration by bus according to total playing duration in described step S105 chooses the process that content type to be played forms playlist, comprising:
First according to the content type that the select progressively from high to low of content-keyword priority is corresponding;
Then the playing duration of the content type picked out is added up, calculate total playing duration;
Be greater than the principle of the setting of the duration by bus multiple of passenger according to total playing duration, choose content type to be played and form playlist.
3. reinforcement special train content according to claim 1 and 2 throws in the method for effect, it is characterized in that, the method that described reinforcement special train content throws in effect also comprises:
Content player according to the change of whole stroke riding time, the length of dynamic conditioning playlist.
4. reinforcement special train content according to claim 3 throws in the method for effect, it is characterized in that,
When choosing the content type of broadcasting, before stroke of riding terminates, play passenger's questionnaire in setting-up time.
5. reinforcement special train content according to claim 4 throws in the method for effect, it is characterized in that,
When choosing the content type of broadcasting, play content of the same type can only select one to play; And/or,
When choosing the content type of broadcasting, the advertisement intercutted can not be less than 5 per hour, and each advertising broadcast time can not more than 5 minutes.
6. reinforcement special train content according to claim 4 throws in the method for effect, it is characterized in that, the method that described reinforcement special train content throws in effect also comprises:
Step S107, when driving, content player and passenger's interaction, and collect interactive operation data;
Step S108, stroke terminates, and content player terminates confirmation event according to the stroke of vehicle-mounted client, and described interactive operation data are sent to vehicle-mounted client;
Step S109, described interactive operation data are sent to server by vehicle-mounted client;
Step S110, server is according to the order of first interactive operation data, secondly the user base data of last time, the Keyword List good according to passenger's hobby prioritizing in dynamic conditioning basic data, generates the user base data that new user base data replace last time.
7. reinforcement special train content according to claim 6 throws in the method for effect, and it is characterized in that, described interactive operation data comprise:
The content-keyword that the play content that passenger downloads is corresponding; And/or,
The content-keyword that the content type that passenger clicks on content player is corresponding; And/or,
Passenger's questionnaire.
8. strengthen the system that special train content throws in effect, it is characterized in that, the system that described reinforcement special train content throws in effect comprises:
Server (10), vehicle-mounted client (20), content player (30) and subscription client (40);
Server (10), for storing user base data, comprises user base information, according to the good Keyword List of passenger's hobby prioritizing and subscription client number information; Receive the special train service call requests of passenger, and according to the by bus starting point in special train service call requests and riding time call-idle and nearest vehicle-mounted client (20), and after obtaining response, push user base data corresponding to this passenger and passenger's run-length data to vehicle-mounted client (20);
Vehicle-mounted client (20), for keeping communicating with content player (30) with server (10), transmits user base data and passenger's run-length data of passenger to content player (30);
Content player (30), for depositing concrete play content and content playlist, the content type of meaningful key word and correspondence thereof and playing duration in this content playlist; Keyword List in the user base data of passenger is mated with local content-keyword, according to precision and passenger's hobby priority of matching result, the content type corresponding to the content-keyword matched and playing duration are sorted; Calculate duration by bus according to the by bus starting point in passenger's run-length data, endpoint data, and choose content type to be played according to the principle that total playing duration is applicable to duration by bus and form playlist, and play to passenger when starting by bus;
Subscription client (40), has been used for the registration of passenger's Back ground Information, submits special train service call requests to, and request comprises starting point, riding time and terminal by bus by bus.
9. a kind of system strengthening special train content input effect according to claim 8, is characterized in that,
Described content player (30) is also for completing the interaction between passenger, and the interactive operation data of collecting between passenger and content player (30), and by it when passenger terminates by bus, pass to the vehicle-mounted client (20) of driver;
When described vehicle-mounted client (20) is also for terminating passenger by bus, accepts the interactive operation data that content player (30) transmits, and feeding back to server (10);
Server (10) is also for the order according to first interactive operation data, secondly the user base data of last time, the Keyword List good according to passenger's hobby prioritizing in dynamic conditioning basic data, generates new user base data.
10. according to claim 8 or claim 9 a kind of strengthens the system that special train content throws in effect, and it is characterized in that, described interactive operation data comprise:
The content-keyword that the play content that passenger downloads is corresponding; And/or,
The content-keyword that the content type that passenger clicks on content player is corresponding; And/or,
Passenger's questionnaire.
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