CN1980381A - Taxi networked advertisement playing effect data processing method - Google Patents
Taxi networked advertisement playing effect data processing method Download PDFInfo
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- CN1980381A CN1980381A CNA2005100455205A CN200510045520A CN1980381A CN 1980381 A CN1980381 A CN 1980381A CN A2005100455205 A CNA2005100455205 A CN A2005100455205A CN 200510045520 A CN200510045520 A CN 200510045520A CN 1980381 A CN1980381 A CN 1980381A
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Abstract
Through mobile communication network, the method collects and processes data of playing back ad by car. The method includes following steps: defining that car borne device plays each program in sequence according to program bill sent from ad center when price-marking meter in state of carrying passenger; making and storing one piece of playing log when playing a program, and making completion marker; when the meter is turned to state of no passenger, to stop playing program, and making not completion marker; when number of log reaches to a stated number, building a frame to be sent to ad center through mobile network; ad center stores the reported log to buffer memory, compiles statistics from all logs and saves it to database; carrying out secondary statistics from statistics in the database to generate each dedicated statistics. Comparing with prior art, the invention possesses advantages of accurate statistic data, small amount of traffic, less number of accessing database.
Description
Technical field
The present invention relates to a kind of method of handling through mobile communications network collection vehicle data, particularly relate to a kind of method of handling through mobile communications network collection vehicle advertisement played data.
Technical background
In the actual life, the video ads broadcast employing beyond most of TV media, is carried out in the fixing mode of playing of specialized media player, such as building advertisement, bus advertisement etc. as medium with CD.The analysis of advertisement playing effect and processing are the aspects that advertiser and advertising company very pay close attention to.At present, the method that generally adopts of video ads result of broadcast analysis is that the advertisement broadcast information is added up and query analysis.Be that methods such as arrangement, working days management according to formulating programme and complicate statistics gather mostly with regard to advertisement playing effect.This mode is used in sports centers such as vehicle and has a lot of drawbacks, the broadcast that main performance is a video ads is controlled by the driver, can not at length count on each advertising programme reproduction time, play the place, each has play whether information such as normal play of which content and media player constantly.Taxi is as the important component part of urban transportation, and it is many to have ride quantity, mobile big characteristics, and along with popularizing and the deep application of the Internet of wireless communication technology, taxi networked playing video advertisement is just becoming a kind of advertisement form of mainstream media.Manage according to arrangement, the working days of formulating programme simply for taxi and to carry out tabulate statistics, can not satisfy the requirement of advertiser and advertising company advertisement playing effect.But, just play daily record if require advertising programme of the every broadcast of taxi to one of advertisement center loopback, the words that supply advertisement center to carry out statistical disposition, ride at the networking taxi reaches thousand when above, the data volume that advertisement center receives is very big, and operation is also very frequent, and the long more then efficient of system operation time is low more.There are 10,000 chassis in the taxi system with networking, and every day, every chassis operation was 50, and each operation is average, and to play the advertising programme of 20 5-15 seconds be example:
Broadcast daily record bar number=operation number of times * advertisement number=50 * 20=1 of every chassis every day, 000;
Daily record=10,000 * 1 of broadcast daily record number=power system capacity that advertisement center should be accepted every day * each car every day, 000=10,000,000 (i.e. 1,000 ten thousand records);
The average per second of advertisement center needs write data storehouse number of times=system plays daily record number/second every day sum=10,000,000/ (3600*24)=115.74 time;
If every is play the log record size is 21 bytes, the database of advertisement center needs stored log size=broadcasts daily record number * every broadcast log record size=10,000,000 * 21=210M byte every day;
From above-mentioned analysis as can be known, the broadcast daily record number of advertisement center reception every day reaches ten million bar rank, Wireless Telecom Equipment, data base management system and computing power are required very high, certainly will cause the construction and the operating cost height of advertisement center, incompatiblely in the general city of China, use.
Summary of the invention
The present invention aims to provide a kind of taxi networked advertisement playing effect data processing method, according to this method advertisement center can be lower radio communication number of times, lower database access number of times and capacity, immediately, at length write down the relevant information data that the ride video ads of respectively networking is play, effective data processing and advertisement playing effect analysis are provided.
A technical scheme of the present invention is: taxi networked advertisement playing effect data processing method comprises: steps A, taxi vehicle-mounted machine receive programme and a plurality of program file of advertisement center through mobile network downward; Step B, the taxi vehicle-mounted machine is translated into the content of carrying state by each program file of programme played in order at meter, when playing a program file, make and store one and play daily record, this broadcast daily record record this vehicle-mounted machine numbering, this program file numbering, broadcast start time and finish sign, in this broadcast daily record, finish sign when finishing and finish mark; Translate into Light Condition by stopping to play current program file at meter, in current broadcast daily record, finish sign and do not finish mark;
Step C when the taxi vehicle-mounted machine reaches the quantity of regulation in the broadcast daily record of storage, plays the daily record framing with all and sends to advertisement center through the mobile network;
Step D, advertisement center receives the broadcast daily record that each taxi vehicle-mounted machine reports, and deposits buffer storage in; Step e, advertisement center according to the whole broadcast daily records establishment of buffer memory stores in a day comprised the same day every taxi vehicle-mounted machine, with being numbered of vehicle-mounted machine broadcast statistical form index and that put down in writing each program file played data, each program file is play record and is included the program file numbering, plays date, broadcasting time, termination number of times and played data in this broadcast statistical form, wherein played data include each broadcast broadcast start time, finish sign; Advertisement center deposits the broadcast statistical form of this day in database;
Step F, advertisement center is according to the broadcast statistical form of the every day of database storage, further statistics generates the broadcast statistics of each program file, the broadcast statistics of this single or multiple program file comprises broadcasting time, the bicycle broadcasting time statistics of total broadcasting time, stipulated time section, perhaps per diem, by week, monthly or according to designated period the playing programs situation is added up, perhaps the fleet that forms according to ride, date, many chassis platform adds up the played data of broadcast program file; And generation form.
Another technical scheme of the present invention is: taxi networked advertisement playing effect data processing method comprises: steps A ' and, the taxi vehicle-mounted machine receives programme and a plurality of program file of advertisement center through mobile network downward; Step B ', the taxi vehicle-mounted machine is translated into the content of carrying state by each program file of programme played in order at meter, when playing a program file, make and store one and play daily record, this broadcast daily record record this vehicle-mounted machine numbering, this program file numbering, broadcast start time and finish sign, in this broadcast daily record, finish sign when finishing and finish mark; Translate into Light Condition by stopping to play current program file at meter, in current broadcast daily record, finish sign and do not finish mark;
Step C ' when the taxi vehicle-mounted machine reaches the quantity of regulation in the broadcast daily record of storage, plays the daily record framing with all and sends to advertisement center through the mobile network;
Step D ', advertisement center receives the broadcast daily record that each taxi vehicle-mounted machine reports, and deposits buffer storage in;
Step e ', advertisement center according to the whole broadcast daily records establishment of buffer memory stores in a day comprised the same day each program file, be numbered broadcast statistical form index and that put down in writing each taxi vehicle-mounted machine played data with program file, each taxi vehicle-mounted machine is play record and is included the vehicle-mounted machine numbering, plays date, broadcasting time, termination number of times and played data in this broadcast statistical form, wherein played data include each broadcast broadcast start time, finish sign; Advertisement center deposits the broadcast statistical form of this day in database;
Step F ', advertisement center is further added up the broadcast statistics that generates every taxi vehicle-mounted machine according to the broadcast statistical form of the every day of database storage, the broadcast statistics of this separate unit or many taxi vehicle-mounted machine comprises the broadcasting time of the total broadcasting time of appointed program file, stipulated time section appointed program file, the number of times statistics of bicycle broadcast program file, perhaps per diem, by the week, monthly or according to designated period the broadcast situation of taxi vehicle-mounted machine is added up, perhaps played data is added up according to program file, date; And generation form.
The technical measures that technical scheme of the present invention further comprises are: also record the current position data of this ride in the broadcast daily record that described taxi vehicle-mounted machine is made when playing a program file and stored; During the broadcast statistical form on advertisement center establishment same day, each position data of playing with broadcast start time, finish sign and list the played data item that the broadcast statistical form that deposits database in is play record in; The broadcast statistics that advertisement center is further added up generation according to the broadcast statistical form of the every day of database storage comprises the broadcast statistics to the position data being ride or program file in the designated geographic area of foundation.
Taxi networked advertisement playing effect data processing method of the present invention, the vehicle-mounted machine of regulation taxi is only translated into the carrying state at meter, by advertisement center through the programme played in order advertisement center of mobile network downward content through each program file of mobile network downward, when playing a program file, make and store one and play daily record, in this broadcast daily record, finish sign when finishing and finish mark; Translate into Light Condition by stopping to play current program file at meter, in current broadcast daily record, finish sign and do not finish mark; Guaranteed the consistency of initial data and advertisement broadcast situation.When the taxi vehicle-mounted machine reaches the quantity of regulation in the broadcast daily record of storage, all are play the daily record framing send to advertisement center through the mobile network; Can reduce the number of times that advertisement center is communicated by letter with each taxi vehicle-mounted machine significantly.Advertisement center is received the broadcast daily record that each taxi vehicle-mounted machine reports and is deposited buffer storage earlier in, again the intraday whole broadcast daily records establishment with buffer memory stores comprised every taxi vehicle-mounted machine the same day, with being numbered of vehicle-mounted machine broadcast statistical form index and that put down in writing each program file played data, or comprised the same day each program file, be numbered broadcast statistical form index and that put down in writing each taxi vehicle-mounted machine played data with program file and deposit database in; Play statistical form and adopted the data structure of " table is arranged in the table ", like this every day every chassis or every day each program file the broadcast situation by tabulate statistics, broadcast statistical form data occupancy space reduces greatly and only store once in database every day, not only significantly reduce the indegree of writing of database, and significantly reduced the redundancy of database, help adopting low and middle-grade system for computer to keep the speeds of service.Advertisement center is according to the broadcast statistical form of pressing the taxi vehicle-mounted machine of the every day of database storage, or every day carry out the secondary statistics by the broadcast statistical form of program file and generate various special broadcasts statistics, internal operation ratio all to play the operation that daily records directly deposit database in and carried out rapidly succinct more.Introduce the current position data of this ride in the broadcast daily record of taxi vehicle-mounted machine, this position data with broadcast start time, finish sign and list statistical form in and play the played data item of record and deposit database in; Further add up the broadcast statistics that generates subsidiary geographical provincial characteristics for advertisement center according to the statistical form of the every day of database storage basic assurance is provided.Therefore, method of the present invention is to be technological means with wireless communication technology and Internet technology, as the advertisement medium, realizes wireless downloading program file and programme, the wireless advertisement playing effect information of uploading with the flow-medium performance file; Mode with the advertisement play content of advertisement center control networking ride reaches real-time Transmission, intelligent broadcast, real-time statistic, effect of saving time and labor, has overcome the advertisement broadcast information because the inaccurate not thorough drawback of statistics that causes of basic data.For the statistics of advertisement playing effect information accomplished each advertising programme of real-time statistic reproduction time, play the information such as situation of place, end of playing.Simultaneously, can generate uniform format, classify statistical report form and analytical statement clearly, the form content is full and accurate, and data are accurate, can integrate between a plurality of forms, break, contrast.For carrying out advertisement plan, advertising company provides science, real, detailed data.
Description of drawings
Fig. 1 is the operation process schematic diagram of an embodiment of taxi networked advertisement playing effect data processing method of the present invention.
Fig. 2 is the operation process schematic diagram figure of another embodiment of taxi networked advertisement playing effect data processing method of the present invention.
Embodiment
One, embodiment one
The operation process of an embodiment of taxi networked advertisement playing effect data processing method of the present invention, as shown in Figure 1.In the present embodiment, GSM mobile communication module and satellite fix (GPS) module is installed, for vehicle-mounted machine provides communication function and positioning function on the vehicle-mounted machine of networking ride.Vehicle-mounted machine mainly is to be responsible for the reporting functions of advertisement broadcast and result of broadcast information.Advertisement center is equipped with the GPRS front end processor and plays the data relay effect between the vehicle-mounted machine of advertisement center and networking ride.Advertisement center is registered each taxi that networks in advance, is their vehicle-mounted machine numbering, and many taxis are weaved into a grouping, and each grouping has independently numbering, and above-mentioned data are generalized into the ride formation that the ride registration form deposits database in.Many taxis are weaved into a grouping can simplify management work such as distributing program, also meets the now of taxi by fleet management.
Phase I networking ride stores advertisements broadcast information.
Step 100, advertisement center convert the processing and sorting of advertising programme material the flow-medium performance file of MPEG4 form to again, and the numbering back deposits the program file table of database in together with programm name and reproduction time length.Advertisement center is that program file is specified the taxi grouping of playing, and also deposits the program file table of database in; Through the mobile network program file and numbering thereof are handed down to the vehicle-mounted machine of each taxi in this grouping then.
Step 101, a plurality of program file and the numbering thereof of the heart channel of Hang-Shaoyin mobile network downward in reception of taxi vehicle-mounted machine and the stores advertisements.
Step 110, advertisement center are respectively each taxi grouping establishment programme according to the program file that each taxi grouping has, and deposit the programme table of database after the numbering together in.Advertisement center is handed down to programme the vehicle-mounted machine of each taxi in the respective packets through the mobile network.
Step 111, the programme of the heart channel of Hang-Shaoyin mobile network downward in reception of taxi vehicle-mounted machine and the stores advertisements.
Second stage networking ride is play the advertising programme that it is stored voluntarily, and reports the record of broadcast situation---play daily record.
The mode that the networking ride is play advertising programme is " manned broadcast, empty wagons is idle ".When the passenger, to open meter and make it to enter the played in order advertising programme that begins behind the carrying state by programme, all advertising programmes finish the beginning loop play of returning programme; When the passenger gets off, meter switches to Light Condition and finishes to play advertising programme automatically.Ride in the ride memory, waits the broadcast log store of this advertising programme when reaching the specified data amount behind advertising programme of every broadcast, for example plays daily record for 50, reports advertisement center again.Wherein one play advertising programme reference number of a document, broadcast start time that daily record mainly comprises current broadcast, begin to play the place longitude and latitude, whether this program finishes and the numbering of this ride, these information are for providing real Data Source with the post analysis result of broadcast.
Step 112, the taxi vehicle-mounted machine is translated into the content of carrying state by each program file of programme played in order at meter, when playing a program file, make and store one and play daily record, this broadcast daily record record numbering, this program file of this vehicle-mounted machine numbering, broadcast start time, begin to play the place longitude and latitude and finish sign, in this broadcast daily record, finish sign when finishing and finish mark; Translate into Light Condition by stopping to play current program file at meter, in current broadcast daily record, finish sign and do not finish mark.
When step 113, taxi vehicle-mounted machine reach the quantity of regulation in the broadcast daily record of storage, all are play the daily record framing send to advertisement center through the mobile network.
The phase III advertisement center is handled the broadcast daily record that the ride that respectively networks reports.
After the networking ride reached thousands of platforms, each ride all will repeatedly report the broadcast log record every day, and these data are directly put in storage by advertisement center, and data volume is very large.Can increase the redundancy of database and influence system running speed.The processing method that present embodiment adopts is: advertisement center is at first play log record storage in buffer storage with these after receiving the broadcast log record data that the ride that respectively networks sends over.Every day is at the entry time of regulation, again these broadcast log record data in the buffer storage are carried out statistical combination by ride, the broadcast daily record data of each ride every day be organized into a vehicle-mounted machine that comprises each ride, with being numbered of vehicle-mounted machine broadcast statistical form index and that put down in writing each program file played data, the broadcast statistical form formation that writes database finally stores.The data structure of the broadcast statistical form that adopts is the structure of " table is arranged in the table ", in the broadcast statistical form of every day in the column of each ride a program file hurdle mainly comprised the program file numbering, play contents such as date, broadcasting time, interruption times, played data.Wherein played data comprised again each this program file of broadcast broadcast start time, begin to play the place longitude and latitude, finish sign, so be the structure of a kind of " table is arranged in the table ", reduced the redundancy of data item.The purpose of doing like this is the number of operations that reduces database, reduces the warehouse-in data volume, improves the speed of advertisement center system operation.
Step 120, advertisement center receive the broadcast daily record that each taxi vehicle-mounted machine reports, and deposit buffer storage in.
Step 130, advertisement center every day is at the entry time of regulation, comprised the vehicle-mounted machine of each ride the same day according to whole broadcast daily records establishments of buffer memory stores in a day, with being numbered of vehicle-mounted machine broadcast statistical form index and that put down in writing each program file played data, each program file is play to write down and is included the program file numbering in this broadcast statistical form, play the date (being the date on the same day), broadcasting time, end number of times (promptly not finishing the number of times of broadcast) and played data, wherein played data includes the broadcast start time of each broadcast, begin to play the place longitude and latitude and finish sign; Advertisement center deposits the statistical form of every taxi vehicle-mounted machine of this day in the broadcast statistical form formation of database.
The quadravalence section, advertisement center provides statistical report form, the effect that display ads is play.
The user please advertisement center provide statistical report form according to the demand of oneself, the aspect of oneself being concerned about, checks advertisement broadcast situation, for later advertisement plan provides foundation.
Owing to can find the corresponding relation of the numbering of vehicle-mounted machine and the license plate numbers of this ride, affiliated fleet title in the ride formation of from database, depositing; Can find the corresponding relation of the numbering of program file and this program file title, this program file reproduction time length in the program file table of from database, depositing; Can find the corresponding relation of place longitude and latitude and geographic area title in the geographic area table of from database, depositing; In conjunction with above-mentioned corresponding relation, the statistical query project that provides mainly contains advertisement center by the result who plays statistical form formation carrying out secondary statistics:
A) the broadcast statistic record of each advertising programme, comprise the statistic record such as broadcasting time, bicycle broadcasting time statistics of total broadcasting time, stipulated time section (as 8:00-9:00 every day), detailed data record comprises license number, reproduction time and broadcast place etc., and generates form.
B) per diem, by week, monthly or according to designated period the playing programs situation is added up, and generate form.
C) add up according to the playing programs of ride, date, ride grouping (fleet), and generate form.
D) broadcast of ride or program file statistics in the designated geographic area, and generate form.
These statistical report form uniform format, classification is clear, content is full and accurate, data are accurate, and can integrate between a plurality of form, break, contrast, and uses for analyzing and processing.
Step 140, advertisement center is according to the broadcast statistical form that comprises every taxi vehicle-mounted machine of playing the every day of statistical form queue stores in the database, further statistics generates the broadcast statistics of each program file, the broadcast statistics of this single or multiple program file comprises total broadcasting time, the broadcasting time of stipulated time section, bicycle broadcasting time statistics, perhaps per diem, by week, monthly or according to designated period the playing programs situation is added up, perhaps according to ride, date, the fleet that many chassis platform is formed adds up the data of broadcast program file, perhaps is the broadcast statistics of ride or program file in the designated geographic area of foundation with the position data; And generation form.
Two, embodiment two
The operation process of another embodiment of taxi networked advertisement playing effect data processing method of the present invention, as shown in Figure 2.In the present embodiment, GSM mobile communication module and satellite fix (GPS) module is installed, for vehicle-mounted machine provides communication function and positioning function on the vehicle-mounted machine of networking ride.Vehicle-mounted machine mainly is to be responsible for the reporting functions of advertisement broadcast and result of broadcast information.Advertisement center is equipped with the GPRS front end processor and plays the data relay effect between the vehicle-mounted machine of advertisement center and networking ride.Advertisement center is registered each taxi that networks in advance, is their vehicle-mounted machine numbering, and many taxis are weaved into a grouping, and each grouping has independently numbering, and above-mentioned data are generalized into the ride formation that the ride registration form deposits database in.Many taxis are weaved into a grouping can simplify management work such as distributing program, also meets the now of taxi by fleet management.
Phase I networking ride stores advertisements broadcast information.
Step 200, advertisement center convert the processing and sorting of advertising programme material the flow-medium performance file of MPEG4 form to again, and the numbering back deposits the program file table of database in together with programm name and reproduction time length.Advertisement center is that program file is specified the taxi grouping of playing, and also deposits the program file table of database in; Through the mobile network program file and numbering thereof are handed down to the vehicle-mounted machine of each taxi in this grouping then.
Step 201, a plurality of program file and the numbering thereof of the heart channel of Hang-Shaoyin mobile network downward in reception of taxi vehicle-mounted machine and the stores advertisements.
Step 210, advertisement center are respectively each taxi grouping establishment programme according to the program file that each taxi grouping has, and deposit the programme table of database after the numbering together in.Advertisement center is handed down to programme the vehicle-mounted machine of each taxi in the respective packets through the mobile network.
Step 211, the programme of the heart channel of Hang-Shaoyin mobile network downward in reception of taxi vehicle-mounted machine and the stores advertisements.
Second stage networking ride is play the advertising programme that it is stored voluntarily, and reports the record of broadcast situation---play daily record.
The mode that the networking ride is play advertising programme is " manned broadcast, empty wagons is idle ".When the passenger, to open meter and make it to enter the played in order advertising programme that begins behind the carrying state by programme, all advertising programmes finish the beginning loop play of returning programme; When the passenger gets off, meter switches to Light Condition and finishes to play advertising programme automatically.Ride in the ride memory, waits the broadcast log store of this advertising programme when reaching the specified data amount behind advertising programme of every broadcast, for example plays daily record for 50, reports advertisement center again.Wherein one play advertising programme reference number of a document, broadcast start time that daily record mainly comprises current broadcast, begin to play the place longitude and latitude, whether this program finishes and the numbering of this ride, these information are for providing real Data Source with the post analysis result of broadcast.
Step 212, the taxi vehicle-mounted machine is translated into the content of carrying state by each program file of programme played in order at meter, when playing a program file, make and store one and play daily record, this broadcast daily record record numbering, this program file of this vehicle-mounted machine numbering, broadcast start time, begin to play the place longitude and latitude and finish sign, in this broadcast daily record, finish sign when finishing and finish mark; Translate into Light Condition by stopping to play current program file at meter, in current broadcast daily record, finish sign and do not finish mark.
When step 213, taxi vehicle-mounted machine reach the quantity of regulation in the broadcast daily record of storage, all are play the daily record framing send to advertisement center through the mobile network.
The phase III advertisement center is handled the broadcast daily record that the ride that respectively networks reports.
After the networking ride reached thousands of platforms, each ride all will repeatedly report the broadcast log record every day, and these data are directly put in storage by advertisement center, and data volume is very large.Can increase the redundancy of database and influence system running speed.The processing method that present embodiment adopts is: advertisement center is at first play log record storage in buffer storage with these after receiving the broadcast log record data that the ride that respectively networks sends over.Every day is at the entry time of regulation, again these broadcast log record data in the buffer storage are carried out statistical combination by program file, the played data of each program file every day is organized into one is numbered broadcast statistical form index and that write down each taxi vehicle-mounted machine played data with program file, the broadcast statistical form formation that writes database finally stores.The data structure of the broadcast statistical form that adopts is the structure of " table is arranged in the table ", a vehicle-mounted machine hurdle of a program file column in the broadcast statistical form of every day has mainly comprised the vehicle-mounted machine numbering, has play contents such as date, broadcasting time, interruption times, played data.Wherein played data comprised again each this program file of broadcast broadcast start time, begin to play the place longitude and latitude, finish sign, so be the structure of a kind of " table is arranged in the table ", reduced the redundancy of data item.The purpose of doing like this is the number of operations that reduces database, reduces the warehouse-in data volume, improves the speed of advertisement center system operation.
Step 220, advertisement center receive the broadcast daily record that each taxi vehicle-mounted machine reports, and deposit buffer storage in.
Step 230, advertisement center every day is at the entry time of regulation, comprised all order files the same day according to the whole broadcast daily records establishment of buffer memory stores in a day, be numbered broadcast statistical form index and that put down in writing each taxi vehicle-mounted machine played data with program file, each taxi vehicle-mounted machine is play to write down and is included the vehicle-mounted machine numbering in this broadcast statistical form, play the date (being the date on the same day), broadcasting time, end number of times (promptly not finishing the number of times of broadcast) and played data, wherein played data includes the broadcast start time of each broadcast, begin to play the place longitude and latitude and finish sign; Advertisement center deposits the broadcast statistical form of this day in the broadcast statistical form formation of database.
The quadravalence section, advertisement center provides statistical report form, the effect that display ads is play.
The user please advertisement center provide statistical report form according to the demand of oneself, the aspect of oneself being concerned about, checks advertisement broadcast situation, for later advertisement plan provides foundation.
Owing to can find the corresponding relation of the numbering of vehicle-mounted machine and the license plate numbers of this ride, affiliated fleet title in the ride formation of from database, depositing; Can find the corresponding relation of the numbering of program file and this program file title, this program file reproduction time length in the program file table of from database, depositing; Can find the corresponding relation of place longitude and latitude and geographic area title in the geographic area table of from database, depositing; In conjunction with above-mentioned corresponding relation, the statistical query project that provides mainly contains advertisement center by the result who plays statistical form formation carrying out secondary statistics:
E) the broadcast statistic record of every taxi vehicle-mounted machine, comprise the statistic record such as broadcasting time, bicycle broadcasting time statistics of total broadcasting time, stipulated time section (as 8:00-9:00 every day), detailed data record comprises license number, reproduction time and broadcast place etc., and generates form.
F) per diem, by week, monthly or according to designated period the playing programs situation of taxi vehicle-mounted machine is added up, and generate form.
G) add up according to the broadcast on program file, date etc., and generate form.
H) broadcast of ride or program file statistics in the designated geographic area, and generate form.
These statistical report form uniform format, classification is clear, content is full and accurate, data are accurate, and can integrate between a plurality of form, break, contrast, and uses for analyzing and processing.
Step 240, advertisement center is further added up the broadcast statistics that generates every taxi vehicle-mounted machine according to the broadcast statistical form of playing the every day of statistical form queue stores in the database, the broadcast statistics of this separate unit or many taxi vehicle-mounted machine comprises the broadcasting time of the total broadcasting time of appointed program file, stipulated time section appointed program file, the number of times statistics of bicycle broadcast program file, perhaps per diem, by the week, monthly or according to designated period the broadcast situation of taxi vehicle-mounted machine is added up, perhaps played data is added up according to program file, date; And generation form.
The above only is preferred embodiment of the present invention, does not limit scope of the invention process with this, and the equivalence of doing according to technical scheme of the present invention and description changes and modification, all should belong to the scope that the present invention is contained.
Claims (3)
1. taxi networked advertisement playing effect data processing method comprises:
Steps A, taxi vehicle-mounted machine receive programme and a plurality of program file of advertisement center through mobile network downward;
Step B, the taxi vehicle-mounted machine is translated into the content of carrying state by each program file of programme played in order at meter, when playing a program file, make and store one and play daily record, this broadcast daily record record this vehicle-mounted machine numbering, this program file numbering, broadcast start time and finish sign, in this broadcast daily record, finish sign when finishing and finish mark; Translate into Light Condition by stopping to play current program file at meter, in current broadcast daily record, finish sign and do not finish mark;
Step C when the taxi vehicle-mounted machine reaches the quantity of regulation in the broadcast daily record of storage, plays the daily record framing with all and sends to advertisement center through the mobile network;
Step D, advertisement center receives the broadcast daily record that each taxi vehicle-mounted machine reports, and deposits buffer storage in;
Step e, advertisement center according to the whole broadcast daily records establishment of buffer memory stores in a day comprised the same day every taxi vehicle-mounted machine, with being numbered of vehicle-mounted machine broadcast statistical form index and that put down in writing each program file played data, each program file is play record and is included the program file numbering, plays date, broadcasting time, termination number of times and played data in this broadcast statistical form, wherein played data include each broadcast broadcast start time, finish sign; Advertisement center deposits the broadcast statistical form of this day in database;
Step F, advertisement center is according to the broadcast statistical form of the every day of database storage, further statistics generates the broadcast statistics of each program file, the broadcast statistics of this single or multiple program file comprises broadcasting time, the bicycle broadcasting time statistics of total broadcasting time, stipulated time section, perhaps per diem, by week, monthly or according to designated period the playing programs situation is added up, perhaps the fleet that forms according to ride, date, many chassis platform adds up the played data of broadcast program file; And generation form.
2. taxi networked advertisement playing effect data processing method comprises:
Steps A ', the taxi vehicle-mounted machine receives programme and a plurality of program file of advertisement center through mobile network downward;
Step B ', the taxi vehicle-mounted machine is translated into the content of carrying state by each program file of programme played in order at meter, when playing a program file, make and store one and play daily record, this broadcast daily record record this vehicle-mounted machine numbering, this program file numbering, broadcast start time and finish sign, in this broadcast daily record, finish sign when finishing and finish mark; Translate into Light Condition by stopping to play current program file at meter, in current broadcast daily record, finish sign and do not finish mark;
Step C ' when the taxi vehicle-mounted machine reaches the quantity of regulation in the broadcast daily record of storage, plays the daily record framing with all and sends to advertisement center through the mobile network;
Step D ', advertisement center receives the broadcast daily record that each taxi vehicle-mounted machine reports, and deposits buffer storage in;
Step e ', advertisement center according to the whole broadcast daily records establishment of buffer memory stores in a day comprised the same day each program file, be numbered broadcast statistical form index and that put down in writing each taxi vehicle-mounted machine played data with program file, each taxi vehicle-mounted machine is play record and is included the vehicle-mounted machine numbering, plays date, broadcasting time, termination number of times and played data in this broadcast statistical form, wherein played data include each broadcast broadcast start time, finish sign; Advertisement center deposits the broadcast statistical form of this day in database;
Step F ', advertisement center is further added up the broadcast statistics that generates every taxi vehicle-mounted machine according to the broadcast statistical form of the every day of database storage, the broadcast statistics of this separate unit or many taxi vehicle-mounted machine comprises the broadcasting time of the total broadcasting time of appointed program file, stipulated time section appointed program file, the number of times statistics of bicycle broadcast program file, perhaps per diem, by the week, monthly or according to designated period the broadcast situation of taxi vehicle-mounted machine is added up, perhaps played data is added up according to program file, date; And generation form.
3. taxi networked advertisement playing effect data processing method according to claim 1 and 2 is characterized in that: also record the current position data of this ride in the broadcast daily record that described taxi vehicle-mounted machine is made when playing a program file and stored; During the broadcast statistical form on advertisement center establishment same day, each position data of playing with broadcast start time, finish sign and list the played data item that the broadcast statistical form that deposits database in is play record in; The broadcast statistics that advertisement center is further added up generation according to the broadcast statistical form of the every day of database storage comprises the broadcast statistics to the position data being ride or program file in the designated geographic area of foundation.
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| Application Number | Priority Date | Filing Date | Title |
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| CN2005100455205A CN1980381B (en) | 2005-12-08 | 2005-12-08 | Taxi networked advertisement playing effect data processing method |
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