CN102082814B - Method for playing group vehicle advertisements - Google Patents
Method for playing group vehicle advertisements Download PDFInfo
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- CN102082814B CN102082814B CN 200910309864 CN200910309864A CN102082814B CN 102082814 B CN102082814 B CN 102082814B CN 200910309864 CN200910309864 CN 200910309864 CN 200910309864 A CN200910309864 A CN 200910309864A CN 102082814 B CN102082814 B CN 102082814B
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Abstract
The invention relates to a method for playing group vehicle advertisements, in particular to a method for issuing and playing advertisements by using a wireless communication network. The method comprises the following steps of: manually typing in vehicles in a group to a vehicle grouping table by vehicle sets; typing in a plurality of advertisements to an advertisement table; arranging the advertisements in the relative starting time of each schedule in a new template, and automatically writing to an advertisement scheduling table by using a computer; manually selecting templates for the vehicle sets, and programming a template scheduling table to specifically determine the playing starting time of each template schedule of the selected template; automatically calculating the starting time for specifically playing each advertisement schedule in the selected template by using the computer according to the template scheduling table and the advertisement scheduling table, and together writing the starting times and identification codes of the advertisements to a playing schedule table; automatically issuing the placing schedule table and the advertisements to each vehicle in the vehicle sets by using the computer according to the vehicle grouping table; and playing the received advertisement by each vehicle according to the received playing schedule table. The vehicle can rapidly acquire and display newly programmed advertisements.
Description
Technical field
The present invention relates to a kind ofly issue the method with playing advertisements through cordless communication network.
Background technology
The in-vehicle wireless communication ad playing terminal of bloc vehicles such as the bus in the city, taxi becomes important advertising media day by day because of the low interference with playing environment, the flowability of commercial audience.The process that present bloc vehicle is play a plurality of advertisements comprises: 1, bloc vehicle is divided into groups, and vehicles all in each car group are in the advertisement of playing appointment on the same day in the same way with the time.2, the typing advertisement; Select then which car multicast to put this advertisement, then select this car group each concrete zero-time of playing this advertisement in a day by; Each concrete zero-time of playing this advertisement is charged to the broadcast working days table of this car group as the working days of this advertisement.Can write down the broadcast working days of a plurality of advertisements in one day in the broadcast working days table of this car group.3, through cordless communication network with each advertisement with play the Ads on Vehicles playback terminal that the working days table is handed down to each vehicle in this car group, play correspondent advertisement by the in-vehicle wireless communication ad playing terminal of each vehicle voluntarily by playing the working days table.But existing advertisement gear process approach all needs manual work to carry out gear operation to each advertisement in each working days of each car group, and gear efficient is low.Many in advertisement, and the customer requirement advertisement is when playing with a definite sequence relatedly, the existing advertisement gear mode gear time is long, can influence the timely playing advertisements in in-vehicle wireless communication ad playing terminal of each vehicle.
Summary of the invention
The present invention aims to provide a kind of bloc vehicle advertisement broadcast method, thereby makes the in-vehicle wireless communication ad playing terminal of each vehicle in the group can in time obtain and play the advertisement of new layout through the gear speed of accelerating advertisement.
Technical scheme of the present invention is: the bloc vehicle advertisement broadcast method, and the step that comprises has:
Steps A artificial is entered into the vehicle grouping sheet by the car group respectively with the identification code and the communication cryptology of all vehicles in the group;
Step B, artificial identification code, title, content, time span with a plurality of advertisements is entered into ad table;
Step C, artificial identification code, title, the time span of from ad table, extracting at least one advertisement is according to the relative zero-time of the title, the time span layout in a new template that respectively are extracted advertisement each working days that respectively are extracted advertisement in this template; Automatically identification code, relative zero-time of advertisement working days, the relative concluding time of advertisement working days of this advertisement in each advertisement working days in the identification code of new template and this template are charged to advertisement gear table by computer;
Step D, manual work is a template that the car group selection should be play, and specifically confirms to be selected the initial reproduction time of each template working days of template for this car group layout template gear table; Automatically calculate concrete broadcast of this car group by computer by template gear table and advertisement gear table and be selected the zero-time of each advertisement working days in the template, and the zero-time that will be selected each each working days of advertisement in the template is charged to the identification code of this advertisement and play the working days table;
Step e is given the record of this car group in the broadcast working days table that each vehicle in the above-mentioned car group issues this car group and the related advertisement of record of playing this car group in the working days table by the vehicle grouping sheet automatically by computer;
Step F, the advertisement that each vehicle is received by the recording played of this car group in the broadcast working days table of receiving.
Bloc vehicle advertisement broadcast method of the present invention according to various advertisements characteristics of repeat play in groups repeatedly in a day normally, is a unit with template (ad group), is carried out the layout of ad playing working days by area of computer aided.Existing advertisement gear method and template gear method are compared, and two kinds of maximum differences of gear method just are that the artificial gear number of times of getting involved has huge difference.For example, 5 advertisements are arranged, the ad group that divide 5 above-mentioned 5 advertisements of repeat play to form.So existing gear method is when giving these 5 advertisement gears; Wanting artificial concrete each time initial reproduction time (working days) to every advertisement to carry out 5 times selects; Article 5, advertisement need be carried out 5X5 totally 25 selections, confirms the concrete initial reproduction time of these 5 each working days of advertisement.During by the template gear, once it is the relative zero-time of working days of reference point with this template zero-time only to need manual work in a template, to give these 5 each layouts of advertisement; Artificial then with this template gear 5 times, confirm each actual initial reproduction time (i.e. the working days of this template) of playing this template; Only need artificial selection 5+5 altogether totally 10 times, just can calculate these 5 advertisements automatically at the concrete initial reproduction times of this each working days of car group by the relative zero-times of these 5 advertisement working days in 5 working days of this template and this template by computer.In addition; When every advertisement must successively be play 3 times in the ad group that divide 5 above-mentioned 5 advertisements compositions of repeat play will for these 5 advertisements and this ad group; Existing gear method wants manual work to carry out (5X3) X5 totally 75 selections when giving these 5 advertisement gears, confirms the concrete initial reproduction time of these 5 each working days of advertisement.When the template gear, only need the artificial once relative zero-time of its 3 working days in this template of these 5 each layouts of advertisement of in a template, giving, artificial then with this template gear 5 times, confirm 5 working days of this template; Only need artificial selection (5X3)+5 altogether totally 20 times, just can by computer according to 5 working days of this template and with this template in the relative zero-times of this 5 each working days of advertisement calculate these 5 advertisements automatically at the concrete initial reproduction times of this each working days of car group.For a plurality of car groups in the group, savable artificial gear workload is just quite objective.So, utilize template+computer assisted gear method can reduce artificial gear operation, thereby the gear speed of accelerating advertisement makes the in-vehicle wireless communication ad playing terminal of each vehicle in the group can in time obtain and play the advertisement of new layout.
Description of drawings
Fig. 1 is a structural representation that adopts the bloc vehicle advertisement play system embodiment of bloc vehicle advertisement broadcast method of the present invention.
Fig. 2 carries out the flow chart of vehicle ad playing for Fig. 1 system embodiment.
Fig. 3 is the substep flow chart of step D among Fig. 2.
Embodiment
A bloc vehicle advertisement play system embodiment who adopts bloc vehicle advertisement broadcast method of the present invention; As shown in Figure 1: as to comprise the WEB server 1, database server 2 and the communication server 3 that are located at service centre; The system user terminal 4 that exchanges with service centre through the Internet, the in-vehicle wireless communication ad playing terminal 5 (hereinafter to be referred as portable terminal 5) of each vehicle that exchanges with service centre through wireless communication networks.
The WEB server 1 of service centre is a multi-layer framework that comprises view layer 11, operation layer 12, data Layer 13, is an advertising management computer based on the B/S pattern.View layer 11 provides a system user and the mutual interface of application program, supplies system user operation and browsing information.Operation layer 12 is used to the logic of managing business, and realizes the operation of system user.Data Layer is used for storing and retrieve data.
The database server 2 of service centre is the memory carrier of all data of advertisement play system, supplies WEB server 1 and the communication server 3 storages and retrieve data.Have in the database server 2: vehicle grouping sheet, ad table, template table, advertisement gear table, template gear table and broadcast working days table.
The vehicle grouping sheet has write down the corresponding relation of each vehicle and affiliated car group in the group, and the communication cryptology of each vehicle.In the vehicle grouping sheet there be the registry entry of a vehicle registration: identification code (car group ID), the identification code (vehicle ID) of this vehicle and the communication cryptology (phone number of portable terminal 5 on this vehicle) of this vehicle of car group under this vehicle.
Ad table has write down the full detail of each advertisement; In the ad table there be the registry entry of an advertising record: the time span (time spot length) of the title (advertisement name) of the identification code of this advertisement (advertisement ID), this advertisement, this advertisement content (ad content), this advertisement.
Template table is preserved the information that the user is used for each template of gear.In the template table there be the registry entry of a template record: total duration (the total duration of template) of all advertisement working days in the title of the identification code of this template (template ID), this template (template name), this template.
Advertisement gear table record the working days information of all advertisement gears in each template.In the advertisement gear table there be the registry entry of a template record: the identification code of this advertisement (advertisement ID) in each advertisement working days in the identification code of this template (template ID) and this template, these advertisement working days are that relative zero-time (relative zero-time of advertisement working days), these advertisement working days of reference point are the relative concluding time (relative concluding time of advertisement working days) of reference point with this template zero-time with this template zero-time.
Template gear table record the working days information of each car group actual play template in the group.In the template gear table there be the registry entry of a car group record: the identification code (template ID) of the identification code of this car group (car group ID) and each template this template in the working days of putting at this car multicast, the zero-time (template working days zero-time) that these template working days broadcast, the concluding time (concluding time template working days) that these template working days broadcast.
The working days information of each car group actual play advertisement in the group of having play the working days table record.The registry entry of playing a car group record in the working days table has: the zero-time (advertisement working days zero-time) of the identification code (advertisement ID) of the identification code of this car group (car group ID) and this advertisement in each advertisement working days that this car multicast is put, this advertisement working days broadcast, the concluding time (concluding time advertisement working days) that these advertisement working days broadcast.
The communication server 3 of service centre is the communication tie of advertisement play system; The information that its one side mobile terminal receive 5 is uploaded supplies WEB server 1 to handle and the data distributing that WEB server 1 provides is arrived the portable terminal 5 of appointment; According to the information requirements of portable terminal 5, retrieve data directly is issued to portable terminal 5 from database server 2 on the other hand.
The process of bloc vehicle advertisement play system playing advertisements, please referring to Fig. 2:
Steps A, Systems Operator's using system user terminal 4 is entered into the vehicle grouping sheet in the database server 2 through WEB server 1 by the car group respectively with the identification code and the communication cryptology of all vehicles in the group.Execution in step B.
Step B, Systems Operator's using system user terminal 4 is entered into the ad table in the database server 2 through WEB server 1 respectively with identification code, title, content, the time span of a plurality of advertisements.Execution in step C.
Step C, identification code and the title of template of template of the new template of gear wanted in Systems Operator's using system user terminal 4 input, and the above-mentioned information of new template stores in the template table in the database server 2 through WEB server 1.The ad table of Systems Operator's using system user terminal 4 in WEB server 1 browsing database server 2 found out at least one and will be carried out the advertisement of gear from ad table, and extracts identification code, title, the time span of these advertisements.After the Systems Operator selects a certain advertisement according to the title that respectively is extracted advertisement, time span using system user terminal 4; Further select the relative zero-time of advertisement; Accomplish the gear of working days; Can repeatedly select relative zero-time to add a plurality of working days to same advertisement, thus in this temporary new template of WEB server 1 the relative zero-time of layout each working days that respectively are extracted advertisement in this template.By WEB server 1 according to the zero-times of the relative concluding times of the time span of the relative zero-times of each working days that respectively are extracted advertisement in this template of layout in this new template and above-mentioned each advertisement each working days that calculate above-mentioned each advertisement automatically in this template and first advertisement working days in the template to total time span (the total duration of template) of above-mentioned each advertisement each working days in this template the concluding time of last advertisement working days.WEB server 1 writes down this template record in the template table of the total duration data-in of the template of new template storehouse server 2 in the item automatically accordingly; Advertisement gear table with the relative concluding time data-in storehouse servers 2 of the identification code of this advertisement in each advertisement working days in the identification code of new template and the new template, the relative zero-time of these advertisement working days, these advertisement working days; Form the record of new template in advertisement gear table.Execution in step D.
Step D, the template table of Systems Operator's using system user terminal 4 in WEB server 1 browsing database server 2 is that a car group is selected the template that should play from template table.Systems Operator's using system user terminal 4 is given this car group layout template gear table, specifically confirms to be selected the initial reproduction time of each template working days of template; By WEB server 1 with the identification code of this car group and the template gear table in the concluding time of the identification code of each template this template in the working days that this car multicast is put, the zero-time of these template working days, these template working days data-in storehouse server 2.Automatically calculate concrete broadcast of this car group by WEB server 1 by template gear table and advertisement gear table and be selected the zero-time of each advertisement working days in the template, and will be selected the zero-time of each each working days of advertisement in the template and charge in the record of playing this car group in the working days table with the identification code of this advertisement.Execution in step E.
Step e; WEB server 1 is found the communication cryptology of each vehicle in this car group from the vehicle grouping sheet of database server 2 according to the identification code of selected car group in the last step; The WEB server 1 control communication server 3 automatically issues this car group working days information of the advertisement of gear by the communication cryptology of each vehicle in this car group portable terminal 5 through cordless communication network each vehicle in this car group, promptly plays the record of this car group in the working days table.Simultaneously WEB server 1 is found out the identification code and the ad content of all related advertisements of the record of playing this car group in the working days table from the ad table of database server 2; The WEB server 1 control communication server 3 automatically issues this car group advertisement content of gear, i.e. the advertisement identification code and the ad content of above-mentioned each advertisement of this car group by the communication cryptology of each vehicle in this car group portable terminal 5 through cordless communication network each vehicle in this car group; Execution in step F.
The portable terminal 5 of each vehicle is play paid-in ad content with corresponding advertisement identification code by the zero-time of each advertisement working days of this car group record regulation and the identification code of corresponding advertisement in the broadcast working days table of receiving in the step F, this car group.、
Wherein, the substep flow process of step D processing is as shown in Figure 3:
Substep D0, substep D1 is carried out in beginning.
Substep D1, Systems Operator's using system user terminal 4 show that to the identification code of a car group of WEB server 1 input oneself will be the actual play working days of this car group establishment advertisement.Carry out substep D2.
Substep D2; The template table of Systems Operator's using system user terminal 4 in WEB server 1 browsing database server 2; For the car group of oneself selecting is selected the template that should play from template table, and confirm that specifically this is selected the initial reproduction time of each template working days of template.This is selected the record of this car group in the concluding time data-in storehouse server 2 template gear tables of identification code, the zero-time of these template working days, these template working days of template in working days with the identification code of this car group and in each template that this car multicast is put by WEB server 1.Carry out substep D3.
Substep D3; The record of identification code this car group from database server 2 template gear tables of the car group of selecting by the Systems Operator by WEB server 1 sequentially extract be selected the template working days of template (being called for short this template) initial reproduction time as the initial reproduction time of this template when the front template working days, carry out substep D4.
Substep D4 takes out the zero-times of all working days of advertisement in turn in the record by WEB server 1 this template from database server 2 advertisement gear tables.Carry out substep D5.
Substep D5 takes out this advertisement zero-time of working days in turn by WEB server 1, with itself and this template initial reproduction time when the front template working days, obtains the initial reproduction time of current advertisement working days of this advertisement.WEB server 1 deposits the initial reproduction times of the current advertisement of this advertisement working days the record of this car group in the database server 2 template gear tables in the identification code of this advertisement.Carry out substep D6.
Substep D6, WEB server 1 judge whether to handle all working days of this advertisement, are then to carry out substep D7, otherwise carry out substep D5.
Substep D7, WEB server 1 judge whether to handle all advertisements of current working days of this template, are then to carry out substep D8; Otherwise carry out substep D4.
Substep D8, WEB server 1 judge whether to handle all working days of this template, are then to carry out substep D9; Otherwise carry out substep D3.
Substep D9, WEB server 1 sends prompting through system user terminal 4 to the Systems Operator, and whether inquiry will insert new template.To insert new template if the Systems Operator replys through system user terminal 4, then carry out substep D10, otherwise carry out substep D11.
Substep D10, Systems Operator's using system user terminal 4 be through WEB server 1 template table in the browsing database server 2 once more, the template of from template table, selecting another to play for oneself selected car group.Transfer the record of this car group in the database server 2 template gear tables by WEB server 1, therefrom find all intervals that can insert this template and can insert the working days zero-time of this template independence working days at interval with each.Specifically; WEB server 1 is analyzed the interval (concluding time deducts zero-time) between the zero-times of concluding time and adjacent next template working days of each template working days in the record of this car group in the template gear table; If this is not less than the total duration of template of this template at interval, then adds 1 second and be a start time point that can insert this template in preceding concluding time template working days; If the several times (comprising that just n doubly perhaps more greatly) that this is not less than the total duration of template of this template at interval then have n the start time point that can insert this template; If this then abandons this interval at interval less than the total duration of the template of this template.All can insert the working days zero-time that can insert this template in the interval of this template and are shown to the Systems Operator through system user terminal 4 with this for WEB server 1.The Systems Operator is selected the working days zero-time of each template working days actual play of template with system user terminal 4 concrete definite these, and sends WEB server 1 to.This is selected the total duration of template that extracts this template in the record of template to WEB server 1 from database server 2 template tables, and combines the working days zero-times of fixed each template working days of this template to calculate concluding time working days of each template working days of this template.WEB server 1 with the identification code of this car group and in the server 2 template gear tables of the concluding time of the identification code of each template this template in the working days that this car multicast is put, the zero-time of these template working days, these template working days data-in storehouse the record of this car group.Carry out substep D3.
Substep D11 finishes.
The above is merely preferred embodiment of the present invention, does not limit the scope that the present invention implements with this, and the equivalence of doing according to technical scheme of the present invention and description changes and modification, all should belong to the scope that the present invention is contained.
Claims (1)
1. bloc vehicle advertisement broadcast method, the step that comprises has:
Steps A artificial is entered into the vehicle grouping sheet by the car group respectively with the identification code and the communication cryptology of all vehicles in the group;
Step B, artificial identification code, title, content, time span with a plurality of advertisements is entered into ad table;
Step C, artificial identification code, title, the time span of from ad table, extracting at least one advertisement is according to the relative zero-time of the title, the time span layout in a new template that respectively are extracted advertisement each working days that respectively are extracted advertisement in this template; Automatically identification code, relative zero-time of advertisement working days, the relative concluding time of advertisement working days of this advertisement in each advertisement working days in the identification code of new template and this template are charged to advertisement gear table by computer;
Step D, manual work is a template that the car group selection should be play, and gives this car group layout template gear table, specifically confirms to be selected the initial reproduction time of each template working days of template; Automatically calculate concrete broadcast of this car group by computer by template gear table and advertisement gear table and be selected the zero-time of each advertisement working days in the template, and the zero-time that will be selected each each working days of advertisement in the template is charged to the identification code of this advertisement and play the working days table;
Step e issues the record of playing this car group in the working days table and the related advertisement of record of playing this car group in the working days table for each vehicle in the above-mentioned car group by the vehicle grouping sheet by computer automatically;
Step F, the advertisement that each vehicle is received by the recording played of this car group in the broadcast working days table of receiving.
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| CN104427379A (en) * | 2013-08-29 | 2015-03-18 | 北大方正集团有限公司 | Playing method used for outdoor large screen and device thereof |
| CN105657481B (en) * | 2014-12-01 | 2019-07-16 | 上海斐讯数据通信技术有限公司 | The method to break for commercialsy in audio/video player system and video |
| CN106982260B (en) * | 2017-04-26 | 2018-01-02 | 北京望远传媒有限公司 | A kind of method of remote control advertisement machine |
| CN113015096A (en) * | 2021-03-04 | 2021-06-22 | 上海碧虎网络科技有限公司 | Matrix advertisement playing method and system |
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