WO2020105480A1

WO2020105480A1 - System, method, and program for providing content

Info

Publication number: WO2020105480A1
Application number: PCT/JP2019/044061
Authority: WO
Inventors: 輝一米山; 香織松永
Original assignee: 株式会社ディー・エヌ・エー
Priority date: 2018-11-22
Filing date: 2019-11-11
Publication date: 2020-05-28

Abstract

A content providing system 1 according to a first embodiment of the present invention assists the provision of appropriate content to a passenger of a vehicle such as a taxi. The system 1 is provided with a content providing server 10 and a vehicle-mounted terminal 30 which is communicatively connected to the server 10 via a communication network 20 and installed in the cabin of a taxi 40. The system 1 has the ability to provide a passenger of the taxi 40 with content via the vehicle-mounted terminal 30. The system 1, while the state of the taxi 40 is in-service state, outputs content at the vehicle-mounted terminal 30 provided in the cabin of the taxi 40 on the basis of the dispatch means of the passenger. Accordingly, it is possible to provide appropriate content on the basis of the dispatch means of the passenger.

Description

System, method, and program for providing content

The present invention relates to a system, method, and program for providing contents to passengers of vehicles such as taxis.

Conventionally, technologies have been proposed to provide contents such as advertisements to taxi passengers. For example, Patent Document 1 below discloses a technique of acquiring advertisement information based on information of a point (a destination or the like) at which a passenger of a taxi stops and distributing the acquired advertisement information to an in-vehicle terminal provided in the taxi. ing. Such techniques may enable provision of appropriate content based on the destination of taxi passengers (eg, content with high advertising effectiveness).

Further, for example, Patent Document 2 below discloses a system that delivers advertisement information corresponding to a requester who requests a taxi dispatch to an information processing terminal mounted in the taxi. In this system, for example, when a store of a restaurant requests a taxi dispatch, an advertisement corresponding to the restaurant is displayed on an information processing terminal mounted on the dispatched taxi.

International Publication No. 2018/012506 JP, 2014-63429, A

However, in the conventional technique disclosed in the above-mentioned Patent Document 1, although it is possible to provide the content based on the destination of the passenger of the taxi, the viewpoint other than the point where the passenger stops is sufficiently considered. I couldn't say that For example, it is conceivable that the mode of providing appropriate content may be different depending on whether the passenger calls a taxi by using the dispatch app and gets on the taxi, or when the passenger gets on the taxi of "nashi".

Further, in the conventional system as disclosed in Patent Document 2 described above, although it is possible to provide the content to the passengers who are in the taxi, the provision of the content is limited to the period while the passenger is in the taxi. In addition, the output is limited to the terminal installed in the taxi. Therefore, for example, it cannot be said that follow-up to passengers (for example, provision of information supplementing content provided while riding) after the use of the taxi is completed is not sufficient.

Further, in the conventional system disclosed in Patent Document 2 described above, the content provided to the passengers is limited to the content corresponding to the requester of the vehicle dispatch, so that the situation of the passengers changes (for example, , It is difficult to provide contents according to the delay in arrival at the destination due to the congestion. Therefore, it is desired to realize a mechanism for flexibly providing contents so as to be able to respond to changes in individual situations.

The embodiment of the present invention has an object to support the provision of appropriate content to passengers of vehicles such as taxis. Other objects of embodiments of the present invention will become apparent by reference to the entire specification.

A first system according to an embodiment of the present invention is a system for providing contents to taxi passengers, the system including one or more computer processors, wherein the one or more computer processors are readable. A process of recognizing the state of the taxi including the actual vehicle state in which the passenger is aboard in response to the execution of possible instructions, and information installed in the cabin of the taxi while the state of the taxi is the actual vehicle state. In the processing device, the process of outputting the content and the process of outputting the content include outputting the content in the information processing device based on at least the vehicle allocation means used by the passenger of the taxi for vehicle allocation. Including.

A first method according to an embodiment of the present invention is a method executed by one or more computers to provide content to passengers of a taxi, including a state of an actual vehicle in which the passenger is aboard. The step of recognizing the state of the taxi and the step of outputting the content in the information processing device installed in the cabin of the taxi while the state of the taxi is the actual vehicle state are provided, and the content is output. The step includes outputting the content in the information processing device based on at least the vehicle allocation means used by the passenger of the taxi for vehicle allocation.

A first program according to an embodiment of the present invention is a program for providing contents to passengers of a taxi, and the one or more computers according to execution on one or more computers. In the process of recognizing the state of the taxi including the actual vehicle state in which the passenger is aboard, and outputting the content in the information processing device installed in the cabin of the taxi while the state of the taxi is the actual vehicle state. And a process of outputting the content include outputting the content in the information processing device based on at least the vehicle allocation means used by the passenger of the taxi for vehicle allocation.

A second system according to an embodiment of the present invention is a system for providing content, the system including one or more computer processors, wherein the one or more computer processors are capable of executing readable instructions. Accordingly, the process of outputting the content in the vehicle-mounted terminal mounted in the vehicle and the related content related to the content output in the vehicle-mounted terminal while the passenger is in the vehicle are provided to the passenger. And the processing to be performed.

A second method according to an embodiment of the present invention is a method for providing contents by being executed by one or more computers, the process including outputting the contents at an in-vehicle terminal mounted on a vehicle, and a passenger. Providing relevant content related to the content output at the vehicle-mounted terminal to the passenger while the vehicle is in the vehicle.

A second program according to an embodiment of the present invention is a program for providing content, and is installed in a vehicle in the one or more computers according to execution on the one or more computers. And executing a process of outputting the content in the in-vehicle terminal and a process of providing the passenger with related content related to the content output in the in-vehicle terminal while the passenger is in the vehicle. ..

A third system according to an embodiment of the present invention is a system for providing content, the system including one or more computer processors, the one or more computer processors executing readable instructions. Accordingly, based on at least the travel plan information regarding the travel plan of the passenger, a process of setting the content to be output in the vehicle-mounted terminal mounted in the taxi on which the passenger gets on, and the set content to the taxi of the passenger. Output in the in-vehicle terminal according to the boarding, and processing in which the content output in the in-vehicle terminal is adjusted according to the occurrence of an event that affects the movement plan of the passenger during the output of the set content. And execute.

A third method according to an embodiment of the present invention is a method for providing content, which is executed by one or more computers, wherein the passenger is based on at least travel plan information regarding a travel plan of the passenger. A step of setting content to be output on an in-vehicle terminal mounted in a taxi to be boarded, a step of outputting the set content on the in-vehicle terminal according to the passenger getting on the taxi, and the set content Adjusting the content to be output at the vehicle-mounted terminal in response to the occurrence of an event affecting the passenger's travel plan during the output of.

A third program according to an embodiment of the present invention is a program for providing contents, and is a program for moving passengers to the one or more computers according to execution on the one or more computers. Based on at least the travel plan information regarding the process, a process of setting the content to be output in the vehicle-mounted terminal mounted in the taxi on which the passenger gets on, and the set content according to the passenger getting on the taxi, A process of outputting the content on the vehicle-mounted terminal and a process of adjusting the content output on the vehicle-mounted terminal according to the occurrence of an event that affects the movement plan of the passenger during the output of the set content are executed.

An in-vehicle terminal according to an embodiment of the present invention is a vehicle-mounted terminal that includes a computer processor and is installed in a taxi in which a passenger gets in, and the computer processor is configured to execute the readable instruction in response to the passenger. Based on at least the movement plan information related to the movement plan, a process of setting the content to be output, a process of outputting the set content in response to the passenger getting on the taxi, and outputting the set content. A process of adjusting the content to be output according to the occurrence of an event that affects the passenger's travel plan.

Various embodiments of the invention assist in providing appropriate content to passengers of vehicles such as taxis.

The block diagram which shows roughly the structure of the network containing the content provision system 1 which concerns on the 1st Embodiment of this invention. The block diagram which shows roughly the function which the content provision server 10 and the vehicle-mounted terminal 30 which the content provision system 1 has is respectively shown. The figure which illustrates the information managed in the vehicle-mounted terminal information table 611. The sequence diagram which illustrates the process which the content provision server 10 and the vehicle-mounted terminal 30 perform, when a vehicle allocation means is a vehicle allocation service. The figure which illustrates the vehicle-mounted terminal screen 70 in the state where the guidance content is reproduced. The figure which illustrates the in-vehicle terminal screen 70 in the state where payment information is displayed. The flowchart which illustrates the process which the vehicle-mounted terminal 30 performs, when a vehicle allocation means is a wireless vehicle allocation. The flowchart which illustrates the process which the vehicle-mounted terminal 30 performs, when a vehicle allocation means is "a sink or waiting for attachment." The figure which illustrates the vehicle-mounted terminal screen 70 in the state where the guidance content is being reproduced when the vehicle allocation means is "flow or waiting". The block diagram which shows schematically the structure of the network containing the content provision system 1A which concerns on the 2nd Embodiment of this invention. The block diagram which shows roughly the function which the content distribution server 10A and in-vehicle terminal 30A with which the content provision system 1A has is respectively shown. The figure which illustrates the information managed in in-vehicle terminal information table 611A. The figure which illustrates the information managed in the content information table 612A. The figure which illustrates the information managed in the vehicle allocation request management table 613A. The sequence diagram which illustrates the processing which content distribution server 10A and in-vehicle terminal 30A perform according to the dispatch decision in a vehicle dispatch service. The sequence diagram which illustrates the processing which content distribution server 10A and in-vehicle terminal 30A perform at the time of reproduction of contents in in-vehicle terminal 30A. The figure which illustrates 70 A of in-vehicle terminal screens in the state where the guidance content is reproduced. The figure which illustrates 70 A of in-vehicle terminal screens in the state where the default advertising content is reproduced. The figure which illustrates 80 A of mail address input screens. The figure which illustrates 70 A of vehicle terminal screens in the state where payment information is displayed. The block diagram which shows roughly the structure of the network containing the content provision system 1B which concerns on the 3rd Embodiment of this invention. The block diagram which shows roughly the function which the content delivery server 10B and the vehicle-mounted terminal 30B with which the content provision system 1B has is respectively shown. The figure which illustrates the information managed in the vehicle-mounted terminal information table 611B. The figure which illustrates the information managed in the content information table 612B. The figure which illustrates the information managed in the vehicle allocation request management table 613B. The sequence diagram which illustrates the processing which content distribution server 10B and in-vehicle terminal 30B perform. The figure which illustrates the in-vehicle terminal screen 70B in the state where the guidance content is reproduced. The figure which illustrates the setting content of a content list in case the destination of a passenger is set in the dispatch request. The figure which illustrates the setting content of a content list when a passenger is not using the dispatch service. FIG. 29 is a diagram for explaining how the content list illustrated in FIG. 28 is adjusted. The figure which illustrates screen 70B for in-vehicle terminals in the state where payment information is displayed. The figure which illustrates the in-vehicle terminal screen 70B in which the content containing the train operation information is reproduced.

Hereinafter, embodiments of the present invention will be described with reference to the drawings.

FIG. 1 is a configuration diagram schematically showing the configuration of a network including a content providing system 1 according to the first embodiment of the present invention. As shown in the figure, the system 1 is communicatively connected to a content providing server 10 and the server 10 via a communication network 20 such as the Internet, and is installed in a cabin of a taxi 40 in a vehicle-mounted terminal 30 (information). Processing device). Although only one vehicle-mounted terminal 30 is shown in FIG. 1, the system 1 may include a plurality of vehicle-mounted terminals 30 installed in a plurality of taxis 40, respectively. The content providing system 1 has a function of providing the passengers of the taxi 40 with content such as video or audio via the vehicle-mounted terminal 30.

The content providing server 10 is configured as a general computer, and as shown in FIG. 1, a computer processor 11 configured as a CPU or GPU, a main memory 12, an input / output I / F 13, and a communication I. / F14 and a storage (storage device) 15, each of which is electrically connected via a bus or the like (not shown).

The computer processor 11 reads various programs stored in the storage 15 or the like into the main memory 12 and executes various instructions included in the programs. The main memory 12 is composed of, for example, a DRAM or the like.

The input / output I / F 13 includes various input / output devices for exchanging information with users and the like. The input / output I / F 13 includes, for example, an information input device such as a keyboard and a pointing device (for example, a mouse and a touch panel), a voice input device such as a microphone, and an image input device such as a camera. Further, the input / output I / F 13 includes an image output device (display device) such as a display and an audio output device such as a speaker.

The communication I / F 14 is implemented as hardware such as a network adapter, various communication software, and a combination thereof, and is configured to realize wired or wireless communication via the communication network 20 or the like.

The storage 15 is composed of, for example, a magnetic disk or a flash memory. The storage 15 stores various programs including an operating system, various data, and the like.

In the present embodiment, the server 10 can be configured by using a plurality of computers each having the above-described hardware configuration. For example, the server 10 may be composed of a plurality of server devices.

The content providing server 10 configured as described above can be configured to have a function as a web server and an application server. In this case, a request from a web browser or another application installed in the vehicle-mounted terminal 30. In response to, various kinds of processing are executed, and screen data (for example, HTML data) and control data according to the result of the processing are transmitted to the vehicle-mounted terminal 30. On the vehicle-mounted terminal 30, a web page or other screen based on the received data can be displayed.

In addition, as shown in FIG. 1, the content providing server 10 is communicably connected to the vehicle allocation management server 50 and the taxi company server 54 via the communication network 20, and is connected to these

servers

50, 54. It is possible to exchange various information with.

In response to a request from a user who operates a user terminal 52 communicably connected via the communication network 20, the vehicle allocation management server 50 provides a taxi allocation service for allocating a taxi 40 to the user. .. The service is provided, for example, via an application for a vehicle allocation service installed in the user terminal 52 configured as a smartphone. Further, the vehicle allocation management server 50 operates a driver terminal 44 communicatively connected via the communication network 20 and provides a driver who drives the taxi 40 with various kinds of vehicle allocation services via the driver terminal 44. It is configured to make a request (for example, a request for a vehicle to pick up). Further, the vehicle allocation management server 50 further includes a storage device that stores passenger-related information related to a user (passenger) of the vehicle allocation service. The passenger-related information may be stored in association with passenger identification information such as a user account.

The vehicle-mounted terminal 30 is configured as a general computer, and as shown in FIG. 1, a computer processor 31, a main memory 32, an input / output I / F 33, a communication I / F 34, and a storage (storage device). 35, and each of these components is electrically connected via a bus or the like (not shown).

The computer processor 31 is configured as a CPU, a GPU, or the like, reads various programs stored in the storage 35 or the like into the main memory 32, and executes various instructions included in the program. The main memory 32 is composed of, for example, a DRAM or the like.

The input / output I / F 33 includes various input / output devices for exchanging information with users and the like. The input / output I / F 33 includes, for example, an information input device such as a keyboard and a pointing device (for example, a mouse and a touch panel), a voice input device such as a microphone, and an image input device such as a camera. The input / output I / F 33 also includes an image output device such as a display and an audio output device such as a speaker.

The communication I / F 34 is implemented as hardware such as a network adapter, various types of communication software, and a combination thereof, and is configured to realize wired or wireless communication via the communication network 20 or the like.

The storage 35 is composed of, for example, a magnetic disk or a flash memory. The storage 35 stores various programs including an operating system, various data, and the like. The program stored in the storage 35 may be downloaded from the application market or the like and installed.

In the present embodiment, the vehicle-mounted terminal 30 can be configured as a tablet terminal, a smartphone, a digital signage device, a smart speaker, or the like. In the present embodiment, the vehicle-mounted terminal 30 can be installed at any position in the cabin of the taxi 40. For example, the vehicle-mounted terminal 30 is installed near the headrest of the passenger seat so that an image output device such as a display faces the rear seat.

In addition, as shown in FIG. 1, the vehicle-mounted terminal 30 is communicably connected to a taxi meter 42 installed in the taxi 40 (for example, via short-range wireless communication such as BLE), and the taxi meter concerned. Various kinds of information can be exchanged with 42. In addition to the taxi meter 42, the taxi 40 includes a car navigation system, various payment devices (for example, credit card payment terminals, etc.), taxi radios, drive recorders, and various other necessary items for taxi business. The device may be installed.

Further, as shown in FIG. 1, the vehicle-mounted terminal 30 can be communicatively connected to the content providing server 10, the vehicle allocation management server 50, the user terminal 52, and the taxi company server 54 via the communication network 20. .. Further, the vehicle-mounted terminal 30 can be communicatively connected to the driver terminal 44 via the communication network 20 or via short-range wireless communication such as BLE.

Next, the functions of the content providing system 1 of this embodiment will be described. FIG. 2 is a block diagram schematically showing the functions of the content providing server 10 and the vehicle-mounted terminal 30 included in the system 1. As illustrated, the server 10 includes an information storage management unit 61 that stores and manages information, and a content provision control unit 63 that controls provision of content to passengers via the vehicle-mounted terminal 30. These functions are realized by hardware such as the computer processor 11 and the main memory 12 and various programs and data stored in the storage 15 and the like operating in cooperation with each other. It is realized by the computer processor 11 executing the instructions included in the read program. Further, these functions of the content providing server 10 may be realized by the cooperation of the server 10 and the vehicle-mounted terminal 30, or may be realized by the vehicle-mounted terminal 30.

Further, as shown in FIG. 2, the vehicle-mounted terminal 30 has an information storage management unit 64 that stores and manages information, and an information output control unit 65 that controls the output of information in the vehicle-mounted terminal 30. These functions are realized by the hardware such as the computer processor 31 and the main memory 32, and various programs and data stored in the storage 35 and the like operating in cooperation with each other. It is realized by the computer processor 31 executing the instructions included in the read program. Further, these functions of the vehicle-mounted terminal 30 can be realized by the content providing server 10 and the vehicle-mounted terminal 30 working together, or can be realized by the server 10.

The information storage management unit 61 of the content providing server 10 is configured by the storage 15 and the like, and stores and manages various information. For example, as shown in FIG. 2, the information storage management unit 61 includes an in-vehicle terminal information table 611 that manages information about the in-vehicle terminal 30 and a content DB 612 that stores content itself to be provided to passengers via the in-vehicle terminal 30. Configured to have.

The content provision control unit 63 of the content provision server 10 executes various processes related to control of content provision to passengers of the taxi 40. For example, the content provision control unit 63 is configured to transmit the content stored in the content DB 612 to the vehicle-mounted terminal 30.

The information storage management unit 64 of the vehicle-mounted terminal 30 is configured by the storage 35 and the like, and stores and manages various information. For example, the information storage management unit 64 is configured to store the content received from the content providing server 10.

The information output control unit 65 of the vehicle-mounted terminal 30 executes various processes related to control of output of information in the vehicle-mounted terminal 30. In the present embodiment, the information output control unit 65 recognizes the state of the taxi 40 in which the vehicle-mounted terminal 30 is installed, and the content is displayed while the state of the taxi 40 is the actual vehicle state (the state in which passengers are on board). Is configured to output. For example, when the information output control unit 65 recognizes that the state of the taxi 40 has changed to an actual vehicle state, the content transmitted from the content providing server 10 in the streaming format, the content previously downloaded to the storage 35, or the like. Is configured to start the output of.

In the present embodiment, the content is provided to the passenger based on the vehicle dispatching method used by the passenger to dispatch the vehicle. For example, the information output control unit 65 of the vehicle-mounted terminal 30 outputs a content selected from a plurality of contents based on the passenger's vehicle allocation means, or edits a predetermined content based on the passenger's vehicle allocation means. It is configured to perform processing and output the content. The selection, editing, or processing of the content can be realized by the content providing server 10 (content providing control unit 63) or the vehicle-mounted terminal 30 (information output control unit 65).

As described above, the content providing system 1 according to the present embodiment outputs the content based on the passenger dispatching means in the vehicle-mounted terminal 30 provided in the cabin of the taxi 40 while the taxi 40 is in the actual vehicle state. Therefore, it is possible to provide appropriate contents based on the passenger dispatching means.

In the present embodiment, the content output from the vehicle-mounted terminal 30 includes any one of a moving image, a still image, and a sound, or a combination thereof. That is, the information output control unit 65 of the vehicle-mounted terminal 30 reproduces, for example, a video content including a moving image and a sound (displays an image and outputs a sound) and reproduces a silent video content including only a moving image (the image). Is displayed), or the audio content consisting of only audio is played back (audio is output). These contents may be configured as advertisements, programs, movies, songs, BGM, etc.

In the present embodiment, the information output control unit 65 of the vehicle-mounted terminal 30 outputs a predetermined content according to the change of the state of the taxi 40 to the actual vehicle state, regardless of the vehicle dispatching means of the passenger, and then outputs a plurality of content items. It may be configured to output content selected at least based on the vehicle dispatching means of the passenger. For example, the predetermined content is stored in advance in the storage 35 or the like of the vehicle-mounted terminal 30, while the content selected based on the vehicle allocation means is provided for each passenger by the content providing server 10. With such a configuration, it is possible to quickly output the predetermined content in response to the passenger getting on and then to output the content appropriately selected according to the vehicle dispatching means of the passenger.

In the present embodiment, the state of the taxi 40 is configured to include at least a part of the actual vehicle (rental), as well as the pick-up vehicle, empty vehicle, and payment. In addition, the state can be managed by various devices. For example, the state of the taxi 40 is typically managed by the taxi meter 42, and the information output control unit 65 of the vehicle-mounted terminal 30 determines the current state of the taxi 40 based on at least the information provided by the taxi meter 42. Can be configured to recognize. For example, when the driver of the taxi 40 carries out a predetermined operation (operation of selecting an actual vehicle button, etc.) on the taxi meter 42 when a passenger gets in, an actual vehicle (rental) from the taxi meter 42 to the in-vehicle terminal 30. Information corresponding to the change to the state is transmitted. With such a configuration, since the state of the taxi 40 is recognized by the vehicle-mounted terminal 30 in conjunction with the operation of the taxi meter 42, the operation load on the driver of the taxi 40 can be reduced. Note that the information output control unit 65 of the vehicle-mounted terminal 30 may be configured to recognize the state of the taxi 40 by a method other than interlocking with the taxi meter 42. For example, based on information provided from the driver terminal 44, The taxi 40 is recognized based on the state of the taxi 40 or based on the information input through the vehicle-mounted terminal 30 (for example, including the image information of the rear seats input through the camera of the vehicle-mounted terminal 30). It can also be configured to recognize the state of.

In addition, the information output control unit 65 of the vehicle-mounted terminal 30 outputs the content based on the passenger-related information when the passenger-dispatching means is the first means for providing the passenger-related information related to the passenger. On the other hand, when the passenger dispatching means is the second means for which the passenger related information is not provided, the passenger dispatching means may be configured to output the predetermined content. For example, when the passenger dispatching means is the first means, the information output control unit 65 outputs the content based on the passenger-related information of the passenger provided by the content providing server 10, while the passenger dispatching means is the first means. In the case of the second means, it may be configured to output the predetermined content provided by the content providing server 10 or stored in advance in the vehicle-mounted terminal 30 (storage 35 or the like). Such a configuration makes it possible to provide appropriate content depending on the presence or absence of passenger-related information.

In the present embodiment, the first means for providing passenger-related information includes, for example, a vehicle allocation service provided by the vehicle allocation management server 50. In this case, the passenger-related information is, for example, user information managed in (the storage device of) the vehicle allocation management server 50 for providing the vehicle allocation service, and, for example, from the vehicle allocation management server 50 to the content providing server 10 and / or Alternatively, it is transmitted to the vehicle-mounted terminal 30. Further, the first means includes, for example, vehicle allocation (wireless vehicle allocation, etc.) via a taxi company. In this case, the passenger-related information is input by, for example, an operator of the taxi company and transmitted from the taxi company server 54 to the content providing server 10 and / or the vehicle-mounted terminal 30. In addition, in the present embodiment, the second means in which the passenger-related information is not provided includes, for example, getting on the taxi 40 which is “sink” or “waiting for arrival (waiting at the taxi stand)”. In addition to such user information, vehicle allocation information (for example, a destination and a destination) regarding individual vehicle allocation may be transmitted.

Here, an example of processing relating to vehicle allocation when the vehicle allocation means for passengers is a vehicle allocation service provided by the vehicle allocation management server 50 will be described. When the server 50 accepts the vehicle allocation request including the boarding position (coming-off position) and the passenger identification information from the user terminal 52, the server 50 transmits the received vehicle allocation request to the driver terminal 44. The driver terminal 44 that has received the vehicle allocation request displays information regarding the vehicle allocation request and accepts an input such as “accept” or “non-accept” for the vehicle allocation request from the crew (driver), and the input content is sent to the server 50. Send. Then, when the input for the vehicle allocation request received from the driver terminal 44 is “accept”, the server 50 determines that the vehicle allocation request has been established, and transmits that to the user terminal 52. Note that the vehicle allocation request is not limited to transmission from the user terminal 52, and includes, for example, a case where an operator of the vehicle allocation service receives the vehicle allocation request by telephone. In this case, the server 50 may request the driver terminal 44 based on the necessary information input by the operator. For example, when the vehicle allocation means is such a vehicle allocation service, it becomes possible to output the content from the passenger-related information obtained based on the passenger identification information when requesting a vehicle allocation via the user terminal 52 or the like.

Further, in the present embodiment, the passenger-related information may include various information such as personal information (on a passenger basis), attributes, and history information stored in association with passenger identification information such as a user account. For example, the passenger-related information includes the language used by the passenger, and in this case, the information output control unit 65 of the vehicle-mounted terminal 30 matches the language used by the passenger when the vehicle dispatching means for the passenger is the first means. Can be configured to output content to. For example, when the passenger's language is Japanese, the information output control unit 65 sets the sound of the content to be output to Japanese, and when the passenger's language is English, the information output controller 65 The audio is set to English (or the audio remains Japanese and the subtitle display in English is enabled). Such a configuration enables provision of appropriate content according to the language used by the passenger.

In addition, for example, the passenger-related information includes the name (name, account name, etc.) of the passenger, and in this case, the information output control unit 65 of the in-vehicle terminal 30 determines that the passenger dispatching means is the first means. In addition, the content may be configured to be output with the passenger name added. For example, the information output control unit 65 is configured to output the content corresponding to the greeting to the passenger, to which the name of the passenger is added. Such a configuration makes it possible to provide contents with excellent hospitality, for example.

In addition, the information output control unit 65 of the vehicle-mounted terminal 30 outputs the content selected from the plurality of contents based on the passenger-related information of the passenger when the passenger dispatching means is the first means. Is composed of. For example, the information output control unit 65 is configured to output one or a plurality of advertisement contents selected based on passenger-related information from among a plurality of predetermined advertisement contents. The selection of such content is performed by the content providing server 10 (content providing control unit 63), for example. Such a configuration enables provision of content selected based on passenger-related information.

Further, the content provision control unit 63 of the content provision server 10 provides the passenger-related information of the passenger before the state of the taxi 40 is changed to the actual vehicle state when the passenger dispatching means is the first means. The information storage management unit 64 (the storage 35 or the like) of the vehicle-mounted terminal 30 may be configured to store at least a part of the content that is acquired and selected from the plurality of contents based on the acquired passenger-related information. .. For example, when the content provision control unit 63 of the content provision server 10 acquires the passenger-related information from the vehicle allocation management server 50, the content selected based on the passenger-related information is used as the in-vehicle terminal installed in the corresponding taxi 40. 30 may be configured to transmit. For example, when the vehicle allocation management server 50 receives a vehicle allocation request from the user terminal 52, the corresponding vehicle-related information is transmitted to the content providing server 10, and the server 10 (content providing control unit 63) that receives the passenger-related information determines that the passenger The content based on the related information is transmitted to the corresponding vehicle-mounted terminal 30 (that is, in this case, the vehicle-mounted terminal 30 acquires the content in response to the vehicle allocation request from the user terminal 52). Further, for example, the vehicle allocation management server 50 transmits the corresponding passenger-related information to the content providing server 10 when the approval of the vehicle allocation request is input by the driver terminal 44, and receives the passenger-related information from the server 10 (content providing control unit). 63) transmits the content based on the passenger-related information to the corresponding vehicle-mounted terminal 30 (that is, in this case, the vehicle-mounted terminal 30 acquires the content according to the approval of the vehicle allocation request by the driver terminal 44). . Such a configuration enables the in-vehicle terminal 30 to acquire the content before the state of the taxi 40 changes to the actual vehicle state, and for example, when a passenger gets on the taxi 40 (changes to the actual vehicle state). It enables quick output of contents in. The information output control unit 65 of the vehicle-mounted terminal 30 may be configured to request the content providing server 10 to transmit the content based on the passenger-related information when the state of the taxi 40 changes to the actual vehicle state.

Next, a specific example of the content providing system 1 of this embodiment having such a function will be described. In this example, the vehicle-mounted terminal 30 is installed in each guest room of a plurality of taxis 40 that are the target of vehicle allocation in the vehicle allocation service provided by the vehicle allocation management server 50, and the system 1 transmits the vehicle-mounted terminal 30 via each vehicle-mounted terminal 30. Providing content to passengers in taxi 40. In addition, in the system 1 in this example, as vehicle allocation means for passengers, (1) vehicle allocation service provided by the vehicle allocation management server 50, (2) wireless vehicle allocation (vehicle allocation by taxi company), and (3) "sink" or Three means of "waiting for attachment" are envisioned.

First, in this example, the information managed by the table will be described. FIG. 3 illustrates information managed in the in-vehicle terminal information table 611 in this example. The in-vehicle terminal information table 611 manages information about each of the plurality of in-vehicle terminals 30 installed in each of the plurality of taxis 40 targeted for vehicle allocation in the vehicle allocation service, and identifies each in-vehicle terminal 30 as illustrated. The information such as "vehicle ID" for identifying the vehicle (taxi 40) in which the vehicle-mounted terminal 30 is installed is managed in association with the "terminal ID". The vehicle ID is also used by the vehicle allocation management server 50 to identify each taxi (vehicle) in the vehicle allocation service.

Next, the operation of the content providing system 1 in this example will be described. First, a case will be described in which the vehicle allocation means for passengers is “(1) vehicle allocation service”. FIG. 4 is a sequence diagram illustrating a process executed by the content providing server 10 and the vehicle-mounted terminal 30 when the vehicle allocation means is a vehicle allocation service. First, as illustrated, the content providing server 10 acquires passenger-related information from the vehicle allocation management server 50 (step S100). In this example, the passenger-related information includes basic user information (name, sex, age, telephone number, address, language used, etc.), and the frequency of use of the dispatch service. Acquisition of passenger-related information from the vehicle allocation management server 50 is performed in response to a vehicle allocation request via the user terminal 52 or the like, or in response to a vehicle allocation request approval via the driver terminal 44.

Next, the content providing server 10 selects the advertising content to be provided to the passenger based on the acquired passenger-related information (step S110). In this example, a predetermined number (for example, three) of contents are selected from a plurality of advertisement contents stored in the contents DB 612. For example, based on the user's (passenger) 's sex, age, etc., advertisement content suitable for the passenger is selected.

Subsequently, the content providing server 10 transmits the selected advertising content and passenger-related information to the vehicle-mounted terminal 30 (step S120). Specifically, the server 10 acquires the vehicle ID of the taxi assigned to the passenger from the vehicle allocation management server 50, and refers to the vehicle-mounted terminal information table 611 by using the acquired vehicle ID, thereby allocating the taxi The terminal ID of the vehicle-mounted terminal 30 installed in the vehicle-mounted terminal is specified, and the advertising content and the passenger-related information are transmitted to the vehicle-mounted terminal 30 corresponding to the specified terminal ID.

Then, when the advertisement content and the passenger-related information transmitted by the content providing server 10 are received, the vehicle-mounted terminal 30 stores the advertisement content and the passenger-related information in the storage 35 or the like (step S130). As described above, in this example, when the vehicle allocating means is a vehicle allocating service, before the passenger gets on the taxi 40, the in-vehicle terminal 30 installed in the taxi 40 displays the advertisement content suitable for the passenger. It is stored in advance.

Subsequently, the in-vehicle terminal 30 waits until the state of the taxi 40 becomes "actual vehicle" (NO in step S140). Specifically, in the vehicle-mounted terminal 30, the driver performs a predetermined operation on the taxi meter 42 as the passenger gets in the taxi 40, and the taxi meter 42 transmits information indicating a change to the “actual vehicle”. Wait for that.

Then, when the state of the taxi 40 becomes "actual vehicle" (YES in step S140), the vehicle-mounted terminal 30 determines the vehicle dispatching means of the passenger and activates the display (step S145). Here, since the advertisement content and the passenger-related information are received from the content providing server 10 before the state of the taxi 40 becomes “actual vehicle”, it is determined that the vehicle allocation means is a vehicle allocation service.

Subsequently, the vehicle-mounted terminal 30 reproduces the guidance content (step S150). The guidance content is stored in advance in the storage 35 of the vehicle-mounted terminal 30 or the like, and is configured as a silent video content in this example. FIG. 5 illustrates an in-vehicle terminal screen 70 displayed on the in-vehicle terminal 30, and illustrates the screen 70 in a state where the guidance content is being reproduced. The in-vehicle terminal screen 70 is configured to display content on the entire screen, and a menu object 72 for displaying various information is arranged in the lower left corner of the screen. When the object 72 is selected, a predetermined menu for acquiring and displaying various information (for example, traffic information, weather forecast information, etc.) from the outside is displayed on the in-vehicle terminal screen 70.

The guidance content in this example includes guidance information for passengers who have boarded. If the vehicle dispatching method is a vehicle dispatching service, the guidance information is, as shown in FIG. 5, specifically, "Thank you for your ride, xx. Please wear your seat belt." Includes animations corresponding to seat belt wearing motions that are played above the message. The passenger name (“xx” in the example of FIG. 5) is included in the passenger-related information received from the content providing server 10, and is added to the guidance content at the vehicle-mounted terminal 30. Further, when the vehicle allocation means is a vehicle allocation service, the guidance content is configured such that the message included in the guidance information is displayed in the language used by the passenger. The example of FIG. 5 corresponds to the case where the passenger's language is Japanese, and when the passenger's language is English, the message included in the guidance information is English. The language used by the passenger is included in the passenger-related information. The guide content is configured as content having a predetermined reproduction time (for example, 60 seconds).

Then, when the reproduction of the guidance content is completed, the in-vehicle terminal 30 next reproduces the advertising content provided by the content providing server 10 (step S160). Specifically, a predetermined number of advertisement contents stored in advance in the vehicle-mounted terminal 30 are sequentially reproduced in a predetermined order.

The reproduction of the advertising content is repeated until the taxi 40 arrives at the destination and enters the "payment" state (NO in step S170). For example, when the reproduction of the last content of the predetermined number of advertisement contents is completed, the process returns to the reproduction of the advertisement content reproduced first.

Then, when the state of the taxi 40 becomes "payment" (YES in step S170), the vehicle-mounted terminal 30 displays the payment information (step S180). Specifically, the in-vehicle terminal 30 displays the payment information when the information indicating the change to “payment” is transmitted from the taxi meter 42 according to a predetermined operation on the taxi meter 42 by the driver of the taxi 40. After that, when the state of the taxi 40 becomes “empty”, in this example, the display of the vehicle-mounted terminal 30 is powered off.

FIG. 6 exemplifies the in-vehicle terminal screen 70 in a state where payment information is displayed. As shown in the figure, the screen 70 in this state displays, as payment information, the total payment amount and its breakdown (fare, discount, other charges, etc.). These payment information is provided from the taximeter 42.

Above, I explained the operation when the vehicle allocation method for passengers is a vehicle allocation service. Next, a case where the passenger dispatching means is “(2) wireless dispatch” will be described. FIG. 7 is a flow diagram illustrating a process executed by the vehicle-mounted terminal 30 when the vehicle allocation means is a wireless vehicle allocation. First, as shown in the figure, the vehicle-mounted terminal 30 acquires passenger-related information from the taxi company server 54 and stores it in the storage 35 or the like (step S300). In this example, the passenger-related information when the vehicle allocation means is a wireless vehicle allocation has a smaller number of data items than the above-mentioned passenger-related information when the vehicle allocation means is a vehicle allocation service. Specifically, in this example, the passenger-related information in the case of wireless dispatch includes the user's name and language used. These pieces of information are input by an operator or the like of a taxi company who receives a vehicle dispatch request by a passenger or the like.

Next, the in-vehicle terminal 30 waits until the state of the taxi 40 becomes "real vehicle" (NO in step S310), and the state of the taxi 40 becomes "real vehicle", as in the case where the vehicle allocation means is a vehicle allocation service. If so (YES in step S310), the passenger dispatching means is determined and the display is activated (step S315). Here, since the passenger-related information is received from the taxi company server 54 before the state of the taxi 40 becomes "actual vehicle", it is determined that the vehicle allocation means is wireless vehicle allocation.

Then, the vehicle-mounted terminal 30 reproduces the guidance content (step S320). The guide content when the vehicle allocation method is wireless vehicle allocation includes guide information for passengers who boarded the vehicle, as in the case where the vehicle allocation method is vehicle allocation service. Specifically, "Thank you for riding, xx. Seat belt Please wear the message, with the passenger's name added, and an animation for explaining the seatbelt wearing motion that is played above the message. The message included in the guidance information is displayed in the language used by the passenger.

Then, when the reproduction of the guidance content is completed, the in-vehicle terminal 30 then reproduces the predetermined advertisement content (step S330). The advertisement content when the vehicle allocation means is a wireless vehicle allocation is different from when the vehicle allocation means is a vehicle allocation service, and a predetermined number of advertisement contents stored in advance in the vehicle-mounted terminal 30 are reproduced in a predetermined order.

The subsequent processing is the same as when the vehicle dispatching method is a vehicle dispatching service. Specifically, the reproduction of the advertising content is repeated until the taxi 40 arrives at the destination and is in the "payment" state (NO in step S340), and when the taxi 40 is in the "payment" state (in step S340). YES), the vehicle-mounted terminal 30 displays the payment information (step S350). After that, when the state of the taxi 40 becomes “empty”, the display of the vehicle-mounted terminal 30 is powered off.

Above, I explained the operation when the passenger dispatching method is wireless dispatching. Next, a case where the passenger's vehicle allocation means is “(3) sink or waiting for attachment” will be described. FIG. 8 is a flow diagram exemplifying a process executed by the vehicle-mounted terminal 30 when the vehicle allocation means is “sink” or “waiting for attachment”. First, as shown in the figure, the in-vehicle terminal 30 waits until the state of the taxi 40 becomes "actual vehicle" (NO in step S400), and when the state of the taxi 40 becomes "actual vehicle" (YES in step S400), The passenger dispatching means is determined and the display is activated (step S405). Here, the advertisement content and the passenger-related information are not received from the content providing server 10 and the passenger-related information is not received from the taxi company server 54 before the state of the taxi 40 becomes “actual vehicle”. Therefore, it is determined that the vehicle allocation means is "sink" or "waiting for attachment".

Then, the in-vehicle terminal 30 reproduces the guidance content (step S410). The guidance content when the vehicle dispatching method is "sink" or "waiting" includes guidance information for passengers who board the vehicle, and specifically, "Thank you for your riding. Please wear your seat belt." , And an animation for explaining the operation of wearing the seat belt, which is reproduced above the message (see FIG. 9). In this way, the passenger name is not added to the message in the guidance content when the passenger dispatching means is "flow" or "waiting". Also, the message included in the guide information is always displayed in Japanese.

The subsequent processing is the same as when the vehicle dispatching method is wireless dispatching. Specifically, when the reproduction of the guidance content is completed, the in-vehicle terminal 30 then reproduces the predetermined advertisement content (step S420), and the reproduction of the advertisement content is performed by the taxi 40 arriving at the destination. When the state of the taxi 40 becomes "payment" (YES in step S430), the vehicle terminal 30 displays the payment information (step S440). After that, when the state of the taxi 40 becomes “empty”, the display of the vehicle-mounted terminal 30 is powered off.

As described above, in this example, when the passenger dispatching means are “(1) dispatch service” and “(2) wireless dispatch”, the passenger name is added to the guidance content and the language used is set. Further, when the passenger dispatching means is “(1) vehicle dispatching service”, since the advertising content is selected based on the passenger-related information, appropriate content based on the passenger dispatching means is provided.

In the above-mentioned example, when the vehicle allocation means is a vehicle allocation service, the advertisement content is transmitted from the content providing server 10 to the vehicle-mounted terminal 30 before the passenger gets on the taxi 40. In another example of the mode, the server 10 transmits the advertising content in response to a request from the vehicle-mounted terminal 30. For example, when the state of the taxi 40 becomes “actual vehicle”, the server 10 transmits the request from the vehicle-mounted terminal 30. Or in a streaming format in response to a request from the vehicle-mounted terminal 30 after the reproduction of the guidance content in the vehicle-mounted terminal 30 is completed.

In the example described above, “(1) vehicle allocation service”, “(2) wireless vehicle allocation”, and “(3) sink or waiting to attach” are illustrated as the vehicle allocation means, but the vehicle allocation means in the present embodiment is limited to these. However, other vehicle allocation means may be included, or some of these three vehicle allocation means may not be included.

In the content providing system 1 according to the first embodiment described above, while the state of the taxi 40 is the actual vehicle state, the content is based on the vehicle dispatching means of the passenger in the vehicle-mounted terminal 30 provided in the cabin of the taxi 40. Since (for example, guidance content and advertisement content) is output, it is possible to provide appropriate content based on the vehicle dispatching means of passengers.

In the above-described first embodiment, the content providing server 10 is configured to have the content DB 612 that stores the content provided to the passengers, but in another embodiment of the present invention, the content is the content providing server 10. Stored on a server external to the server and provided from the external server.

FIG. 10 is a configuration diagram schematically showing a configuration of a network including the content providing system 1A according to the second embodiment of the present invention. As shown in the figure, the system 1A includes a content distribution server 10A and an in-vehicle terminal 30A that is communicably connected to the server 10A via a communication network 20A such as the Internet and is mounted on a taxi 40A. Although only one vehicle-mounted terminal 30A is illustrated in FIG. 10, the system 1A may include a plurality of vehicle-mounted terminals 30A mounted in a plurality of taxis 40A, respectively. The content providing system 1A has a function of providing content to passengers in the taxi 40A via the vehicle-mounted terminal 30A.

The content distribution server 10A is configured as a general computer, and as shown in FIG. 10, a computer processor 11A configured as a CPU or GPU, a main memory 12A, an input / output I / F 13A, and a communication I. / F14A and a storage (storage device) 15A, and these components are electrically connected via a bus or the like not shown.

The computer processor 11A reads various programs stored in the storage 15A and the like into the main memory 12A and executes various instructions included in the programs. The main memory 12A is composed of, for example, a DRAM or the like.

The input / output I / F 13A includes various input / output devices for exchanging information with users and the like. The input / output I / F 13A includes, for example, an information input device such as a keyboard and a pointing device (for example, a mouse and a touch panel), a voice input device such as a microphone, and an image input device such as a camera. Further, the input / output I / F 13A includes an image output device (display device) such as a display and a sound output device such as a speaker.

The communication I / F 14A is implemented as hardware such as a network adapter, various types of communication software, and a combination thereof, and is configured to realize wired or wireless communication via the communication network 20A or the like.

The storage 15A is composed of, for example, a magnetic disk or a flash memory. The storage 15A stores various programs including an operating system, various data, and the like.

In this embodiment, the server 10A can be configured by using a plurality of computers each having the above-described hardware configuration. For example, the server 10A may be composed of a plurality of server devices.

The content distribution server 10A configured as described above can be configured to have a function as a web server and an application server. In this case, a request from a web browser or another application installed in the vehicle-mounted terminal 30A. In response to, various kinds of processing are executed, and screen data (for example, HTML data) and control data according to the result of the processing are transmitted to the vehicle-mounted terminal 30A. On the vehicle-mounted terminal 30A, a web page or other screen based on the received data can be displayed.

Further, as shown in FIG. 10, the content distribution server 10A is communicably connected to the vehicle allocation management server 50A via the communication network 20A, and various kinds of information can be exchanged with the server 50A. Is becoming

In the present embodiment, the vehicle allocation management server 50A responds to a request from a user who operates a user terminal 52A communicatively connected via a communication network 20A, in response to a request from a user who allocates a taxi 40A to the user. Provide a dispatch service. The service is provided, for example, via a vehicle allocation service application installed in the user terminal 52A configured as a smartphone. In addition, the vehicle allocation management server 50A operates a driver terminal 44A communicatively connected via the communication network 20A and provides a vehicle allocation service to the driver (crew member) driving the taxi 40A via the driver terminal 44A. Is configured to make various requests (for example, a request for a vehicle to pick up). The vehicle allocation management server 50A includes a storage device that stores user information regarding users (passengers) of the vehicle allocation service.

For example, when the vehicle allocation management server 50A receives a vehicle allocation request including a user account and information for specifying a boarding position (carrying position) from the user terminal 52A, the vehicle allocation management server 50A specifies and specifies the taxi 40A to be allocated to the received vehicle allocation request. A pick-up request is transmitted to the driver terminal 44A corresponding to the taxi 40A. The driver terminal 44A, which has received the intercept request, displays the information regarding the intercept request (boarding position, etc.) and accepts and inputs the answer (“accept” or “non-accept”) to the intercept request by the driver. The answer is transmitted to the server 50A. Then, when the answer from the driver is “accept”, the server 50A determines that the vehicle allocation has been decided and transmits it to the user terminal 52A, while when the answer from the driver is “non-accept”. Allocates a new taxi 40A. Note that the vehicle allocation request via the user terminal 52A can be made by the vehicle rider service provider or the operator of the taxi operator in addition to the user himself / herself who gets on the taxi 40A (in this case, for example, The vehicle dispatch request from the user to the operator can be made by telephone or the like.).

The in-vehicle terminal 30A is configured as a general computer, and as shown in FIG. 10, a computer processor 31A, a main memory 32A, an input / output I / F 33A, a communication I / F 34A, and a storage (storage device). 35A, each of these components is electrically connected via a bus or the like (not shown).

The computer processor 31A is configured as a CPU, GPU, or the like, reads various programs stored in the storage 35A or the like into the main memory 32A, and executes various instructions included in the program. The main memory 32A is composed of, for example, a DRAM or the like.

The input / output I / F 33A includes various input / output devices for exchanging information with users and the like. The input / output I / F 33A includes, for example, an information input device such as a keyboard and a pointing device (for example, a mouse and a touch panel), a voice input device such as a microphone, and an image input device such as a camera. The input / output I / F 33A includes an image output device such as a display and an audio output device such as a speaker.

The communication I / F 34A is implemented as hardware such as a network adapter, various kinds of communication software, and a combination thereof, and is configured to realize wired or wireless communication via the communication network 20A or the like.

The storage 35A is composed of, for example, a magnetic disk or a flash memory. The storage 35A stores various programs including an operating system, various data, and the like. The program stored in the storage 35A can be downloaded from the application market or the like and installed.

In the present embodiment, the in-vehicle terminal 30A can be configured as a tablet terminal, a smartphone, a digital signage device, a smart speaker, or the like. In the present embodiment, the vehicle-mounted terminal 30A can be installed at any position in the cabin of the taxi 40A. For example, the in-vehicle terminal 30A is installed near the headrest of the passenger seat so that the image output device such as a display faces the rear seat.

Further, as shown in FIG. 10, the vehicle-mounted terminal 30A is communicatively connected to a taxi meter 42A installed in a taxi 40A (for example, via short-range wireless communication such as BLE), and the taxi meter is connected to the taxi meter 42A. Various kinds of information can be exchanged with the 42A. In addition to the taxi meter 42A, the taxi 40A includes a car navigation system, various payment devices (for example, credit card payment terminals, etc.), taxi radios, drive recorders, and other various items necessary for taxi business. The device may be installed.

Further, as shown in FIG. 10, the vehicle-mounted terminal 30A can be communicatively connected to the content distribution server 10A, the vehicle allocation management server 50A, and the user terminal 52A via the communication network 20A. Further, the in-vehicle terminal 30A can be communicatively connected to the driver terminal 44A via the communication network 20A or via short-range wireless communication such as BLE.

Next, the functions of the content providing system 1A of this embodiment will be described. FIG. 11 is a block diagram schematically showing the functions of the content distribution server 10A and the vehicle-mounted terminal 30A included in the system 1A. As illustrated, the server 10A is associated with an information storage management unit 61A that stores and manages information, a content distribution control unit 63A that controls distribution of content to the vehicle-mounted terminal 30A, and content output by the vehicle-mounted terminal 30A. And a related content provision control unit 65A for controlling provision of related content to passengers. These functions are realized by the hardware such as the computer processor 11A and the main memory 12A, and various programs and data stored in the storage 15A and the like operating in cooperation with each other. This is realized by the computer processor 11A executing the instructions included in the read program. Further, these functions of the content distribution server 10A can be realized by the server 10A and the vehicle-mounted terminal 30A working together, or can be realized by the vehicle-mounted terminal 30A.

Further, as shown in FIG. 11, the vehicle-mounted terminal 30A has an information storage management unit 67A that stores and manages information, and an information input / output control unit 69A that controls input / output of information in the vehicle-mounted terminal 30A. These functions are realized by hardware such as the computer processor 31A and the main memory 32A, and various programs and data stored in the storage 35A and the like operating in cooperation with each other. It is realized by the computer processor 31A executing an instruction included in the read program. Further, these functions of the vehicle-mounted terminal 30A can be realized by the content distribution server 10A and the vehicle-mounted terminal 30A working together, or can be realized by the server 10A.

The information storage management unit 61A of the content distribution server 10A is configured by the storage 15A and the like, and stores and manages various information. For example, as shown in FIG. 11, the information storage management unit 61A includes an in-vehicle terminal information table 611A that manages information about the in-vehicle terminal 30A, and a content information table 612A that manages information about content distributed to the in-vehicle terminal 30A. , A vehicle allocation request management table 613A that manages information about vehicle allocation requests in the vehicle allocation service provided by the vehicle allocation management server 50A, a content DB 614A that stores the content itself that is distributed to the in-vehicle terminal 30A, and related content that is provided to passengers And a related content DB 615A that stores itself.

The content distribution control unit 63A of the content distribution server 10A executes various processes related to control of content distribution. For example, the content distribution control unit 63A is configured to transmit the content stored in the content DB 614A to the vehicle-mounted terminal 30A.

The related content provision control unit 65A of the content distribution server 10A executes various processes related to control of provision of related content. In the present embodiment, the related content provision control unit 65A is configured to provide the passenger with related content related to the content output from the in-vehicle terminal 30A while the passenger is in the taxi 40A. There is. For example, the related content provision control unit 65A specifies the content output from the in-vehicle terminal 30A while the passenger is in the taxi 40A among the plurality of contents stored in the content DB 614A, and relates to the specified content. Configured to provide relevant content to the passenger. Furthermore, the related content provision control unit 65A can provide the content related to the user information based on the information associated with the user account of the passenger in the boarding service. The correspondence between the content and the related content related to the content is managed, for example, in the content information table 612A.

The information storage management unit 67A of the vehicle-mounted terminal 30A is configured by the storage 35A and the like, and stores and manages various information. For example, the information storage management unit 67A is configured to store the content received from the content distribution server 10A and other content.

The information input / output control unit 69A of the in-vehicle terminal 30A executes various processes related to control of input / output of information in the in-vehicle terminal 30A. For example, the information input / output control unit 69A outputs the content transmitted in the streaming format from the content distribution server 10A, or the content downloaded from the content distribution server 10A or another device and stored in the storage 35A or the like. Is configured to output.

As described above, the content providing system 1A according to the present embodiment outputs the content at the vehicle-mounted terminal 30A mounted on the taxi 40A and at the vehicle-mounted terminal 30A while the passenger is in the taxi 40A. Since the related content related to the content to be provided is provided to the passenger, it is possible to follow the passenger through the provision of the related content. That is, the content providing system 1A supports the provision of appropriate content to the passengers of the vehicle.

In the present embodiment, the content output from the vehicle-mounted terminal 30A includes various types of electronic content, for example, any one of a moving image, a still image, and a sound, or a combination thereof. That is, the information input / output control unit 69A of the vehicle-mounted terminal 30A reproduces, for example, a video content including a moving image and a sound (displays an image and outputs a sound), and outputs a silent video content including only a moving image or a still image. It is configured to play back (display an image) or play back audio content including only audio (output audio). These contents may be configured as advertisements, programs, movies, songs, BGM, etc.

In this embodiment, the related content can be provided to the passengers at various timings. For example, the related content is provided to the passenger in response to the passenger getting off the taxi 40A. For example, the related content provision control unit 65A of the content distribution server 10A can be configured to provide the related content to the passenger on the condition that the passenger's getting off is recognized. The passenger getting off the vehicle is detected by, for example, the taxi meter 42A (for example, detected by the driver's operation of switching the taxi meter to an empty vehicle or an interceptor), directly from the taxi meter 42A, or the in-vehicle terminal 30A or the driver. The passenger getting off is notified to the content distribution server 10A via the terminal 44A or the like. Alternatively, the passenger's disembarkation is notified to the content distribution server 10A in response to an input operation related to disembarkation or settlement (payment) to the driver terminal 44A by the driver. With such a configuration, for example, it is possible to follow the passenger at the timing after the use of the vehicle is finished (after getting off the vehicle). The related content may be provided to the passengers immediately after getting off, or after a predetermined time has passed from getting off.

In the present embodiment, the content can be output at the vehicle-mounted terminal 30A at various timings. For example, the content is output at the corresponding in-vehicle terminal 30A according to the passenger getting on the taxi 40A. In this case, the information input / output control unit 69A of the vehicle-mounted terminal 30A can be configured to output the content on the condition that the passenger's getting on the taxi 40A is recognized. The passenger's boarding is detected by, for example, a taxi meter 42A (for example, detected in response to a taxi meter switching operation to an actual vehicle (rental) by a driver), and recognition of the passenger's boarding by the vehicle-mounted terminal 30A is, for example, The operation may be performed based on the information provided from the taxi meter 42A, or may be performed based on the input operation for getting on the driver terminal 44A or the start of actual driving. With such a configuration, it is possible to output the content at the timing when the passenger starts using the vehicle (gets on the vehicle).

In the present embodiment, the related contents provided to the passengers include various electronic contents. For example, the related content includes a coupon or questionnaire related to the advertisement output as the content on the in-vehicle terminal 30A. For example, a coupon or questionnaire related to a store, a product, or the like targeted for advertisement of the content output from the vehicle-mounted terminal 30A is provided to the passenger as related content. The questionnaire is provided as, for example, a web page incorporating the questionnaire, and the corresponding website manages the answers to the questionnaire. Such a configuration can support an increase in advertising effect by providing a coupon or a questionnaire.

In this embodiment, the related content may be provided to the passenger in various ways and manners. For example, when the vehicle allocation service provided by the vehicle allocation management server 50A is used for vehicle allocation of the taxi 40A, the related content provision control unit 65A of the content distribution server 10A uses the user account of the passenger managed in the vehicle allocation service. Can be configured to provide related content. The user account managed in the vehicle allocation service can be provided from the vehicle allocation management server 50A to the content distribution server 10A. The user account includes, for example, an account for using the vehicle dispatch service, and, for example, the related content transmitted to the account is within the vehicle dispatch service (for example, via an application or website for the vehicle dispatch service, Can be output and managed. Further, the user account managed in the vehicle dispatch service includes, for example, an account for using another service such as an email address or a chat service account, and, for example, related contents transmitted to the account of the other service. Can be output and managed within the other service (eg, via an application or website for the other service). Such a configuration enables easy provision of related contents using a user account of a passenger managed in a vehicle dispatch service.

Further, for example, the related content provision control unit 65A of the content distribution server 10A uses the passenger user account input via the in-vehicle terminal 30A (account for using the vehicle dispatch service provided by the vehicle dispatch management server 50A or another service). Etc.) to provide relevant content via For example, the information input / output control unit 69A of the vehicle-mounted terminal 30A has a user account input by a passenger via a predetermined screen, or predetermined communication with the user terminal 52A of the passenger (short-range wireless communication, or The user account received from the vehicle-mounted terminal 30A is configured to receive a user account or the like received via ultrasonic communication or the like and transmit the user account or the like to the content distribution server 10A. Is configured to provide related content via. Such a configuration enables easy provision of related contents using the passenger user account input via the vehicle-mounted terminal 30A.

Here, the passenger's user account may be transmitted from the passenger's user terminal 52A to the content distribution server 10A. For example, the information input / output control unit 69A of the vehicle-mounted terminal 30A displays the information for transmitting the user account (for example, the URL of the website of the server 10A for inputting the user account) by a two-dimensional code or the like. , Is provided to the user terminal 52A through optical reading using a camera or the like provided in the user terminal 52A. Alternatively, the information input / output control unit 69A of the vehicle-mounted terminal 30A may transmit information for transmitting the user account to the user terminal 52A by predetermined communication (short-distance wireless communication, ultrasonic communication, or the like). Composed. Then, the user terminal 52A transmits the user account to the content distribution server 10A based on the provided information for transmitting the user account. At that time, the user terminal 52A may display a screen for allowing the passenger to input the user account.

In addition, for example, the related content provision control unit 65A of the content distribution server 10A receives the reception information (for example, the URL of the storage location of the related content) for receiving the related content via the in-vehicle terminal 30A. Can be configured to be provided to the user terminal 52A. In this case, the related content is transmitted to the user terminal 52A in response to a request from the user terminal 52A using the reception information (for example, an access request to the URL included in the reception information). Such reception information is provided to the user terminal 52A via optical reading of a two-dimensional code or the like, or is transmitted to the user terminal 52A by predetermined communication. Such a configuration enables easy provision of related contents using the reception information.

In addition to the related content as described above, the related content provision control unit 65A of the content distribution server 10A includes at least a part of the traveling route of the taxi 40A while the passenger is in the taxi 40A (for example, the route). May be configured to provide the passenger with route-related content related to at least one of a start point (that is, a boarding position / an intercepting position), a passing point, and an end point (that is, a getting-off position / a destination). . The route-related content is configured as content related to, for example, a store located near the start point, the passing point, or the end point of the traveling route, and includes various electronic contents including coupons and questionnaires. Such a configuration enables provision of content related to the travel route in addition to provision of content related to the content provided via the vehicle-mounted terminal 30A.

Next, a specific example of the content providing system 1A of this embodiment having such a function will be described. In this specific example, in-vehicle terminal 30A is installed in each guest room of a plurality of taxis 40A that are the target of vehicle allocation in the vehicle allocation service provided by vehicle allocation management server 50A, and system 1A passes through each in-vehicle terminal 30A. , Provide content to passengers of taxi 40A.

First, the information managed in each table in this example will be described. FIG. 12 illustrates information managed in the in-vehicle terminal information table 611A in this example. The in-vehicle terminal information table 611A manages information about each of the plurality of in-vehicle terminals 30A installed in each of the plurality of taxis 40A, and is associated with a “terminal ID” that identifies each in-vehicle terminal 30A as illustrated. Information such as "vehicle ID" for identifying the vehicle (taxi 40A) in which this in-vehicle terminal 30A is installed, "default content information" which is information related to default advertisement content stored in advance in this in-vehicle terminal 30A, and the like. Manage. The vehicle ID is also used in the vehicle allocation management server 50A to identify each taxi (vehicle). The default content information, which will be described in detail later, includes a content ID that identifies each of a predetermined number of default advertisement contents.

FIG. 13 illustrates information managed in the content information table 612A in this example. The content information table 612A manages information related to content (contents stored in the content DB 614A) distributed to the in-vehicle terminal 30A, and is associated with a “content ID” for identifying individual content, as illustrated. Then, information such as "related content ID" for identifying related content related to this content is managed. In this example, the content distributed to the in-vehicle terminal 30A is advertising content configured as an advertisement of a specific store or product. In addition, the related content is configured as a coupon related to the store or the product. In this example, one related content (coupon) is configured to correspond to one advertising content, but in another example of the present embodiment, a plurality of related content is associated with one advertising content. May be configured to be corresponding.

FIG. 14 illustrates information managed in the vehicle allocation request management table 613A in this example. The vehicle allocation request management table 613A manages information on a vehicle allocation request unit in the vehicle allocation service, and as shown in the figure, is associated with a "vehicle allocation request ID" for identifying an individual vehicle allocation request, and "of the passenger corresponding to this vehicle allocation request". "User information", "vehicle allocation information" which is the vehicle allocation content of this vehicle allocation request, "content information" which is information regarding the advertising content selected for the corresponding passenger, and is installed in the taxi 40A allocated in this vehicle allocation request. Information such as a "terminal ID" for identifying the in-vehicle terminal 30A that is present and a "related content provided flag" that indicates whether or not related content has been provided to the corresponding passenger is managed. Although details will be described later, these pieces of information managed in the vehicle allocation request management table 613A are appropriately set according to the confirmation of the vehicle allocation in the vehicle allocation service. The user information is information on a user-by-user basis managed by the vehicle allocation management server 50A (vehicle allocation service), and includes a user account for the vehicle allocation service, name, gender, age, telephone number, address, language used, and vehicle allocation service. It includes the frequency of use. In addition, the vehicle allocation information is information on a vehicle allocation unit managed by the vehicle allocation management server 50A (vehicle allocation service), and includes the vehicle ID of the assigned taxi 40A, the place of arrival (scheduled place of arrival), the destination (scheduled place of disembarkation). ), Including the driving route from the receiving place to the destination. In addition, the content information includes a content ID that identifies each of the predetermined number of advertisement content selected for the passenger.

Next, the operation of the content providing system 1A in this example will be described. First, the operation when the content distribution server 10A distributes content to the vehicle-mounted terminal 30A will be described. In this example, in the vehicle allocation service provided by the vehicle allocation management server 50A, the content is distributed when the driver approves the vehicle pickup request based on the vehicle allocation request from the user (the vehicle allocation is confirmed). FIG. 15 is a sequence diagram illustrating a process executed by the content distribution server 10A and the vehicle-mounted terminal 30A in accordance with the confirmation of the vehicle allocation. When the vehicle allocation is confirmed in the vehicle allocation service, first, as illustrated, the content distribution server 10A acquires the vehicle allocation request information from the vehicle allocation management server 50A and registers it (step S100A). Specifically, the vehicle allocation request information (user information and vehicle allocation information) acquired from the vehicle allocation management server 50A is registered in the vehicle allocation request management table 613A.

Next, the content distribution server 10A selects the advertising content to be provided to the passenger based on the acquired vehicle allocation request information (step S110A). In this example, a predetermined number (for example, three) of contents are selected from a plurality of advertising contents stored in the content DB 614A based on the acquired vehicle allocation request information. For example, the advertisement content suitable for the passenger is selected based on the sex, age, destination, etc. of the user (passenger).

Subsequently, the content distribution server 10A registers the selected advertisement content in the vehicle dispatch request management table 613A and transmits it to the vehicle-mounted terminal 30A (step S120A). Specifically, the server 10A registers the content ID of the selected advertisement content as the content information of the vehicle allocation request management table 613A, and sets the terminal ID corresponding to the vehicle ID of the taxi 40A included in the vehicle allocation information to the in-vehicle terminal information. The advertisement content is specified by referring to the table 611A, and the advertisement content is transmitted to the vehicle-mounted terminal 30A corresponding to the specified terminal ID. The specified terminal ID is also registered in the vehicle dispatch request management table 613A.

When the advertisement content transmitted from the content distribution server 10A is received, the vehicle-mounted terminal 30A stores the advertisement content in the storage 35A or the like (step S130A). As described above, in this example, when the vehicle allocation by the vehicle allocation service provided by the vehicle allocation management server 50A is performed, before the passenger gets in the taxi 40A, the in-vehicle terminal 30A installed in the taxi 40A concerned Advertising content suitable for passengers is stored in advance. The effective period of the advertising content stored in the in-vehicle terminal 30A may be managed, and the reproduction of the advertising content outside the effective period may be prohibited.

The operation when the content distribution server 10A distributes content to the in-vehicle terminal 30A has been described above. Next, the operation of reproducing content on the in-vehicle terminal 30A while the passenger is in the taxi 40A will be described. FIG. 16 is a sequence diagram illustrating a process executed by the content distribution server 10A and the in-vehicle terminal 30A when reproducing the content in the in-vehicle terminal 30A. First, as shown in the figure, in a period in which the state of the taxi 40A is not "actual vehicle", the vehicle-mounted terminal 30A waits until the state of the taxi 40A becomes "actual vehicle" (NO in step S200A). Specifically, the in-vehicle terminal 30A indicates a change to the "actual vehicle" by the driver performing a predetermined operation (such as selecting an actual vehicle button) on the taxi meter 42A as the passenger gets on the taxi 40A. Wait for information to be sent from taximeter 42A.

Then, when the state of the taxi 40A becomes "actual vehicle" (YES in step S200A), the in-vehicle terminal 30A reproduces the guidance content (step S205A). The guidance content is stored in advance in the storage 35A or the like of the vehicle-mounted terminal 30A, and is configured as a silent video content in this example. FIG. 17 shows an in-vehicle terminal screen 70A displayed on the in-vehicle terminal 30A, and illustrates the screen 70A in a state where the guidance content is being reproduced. The in-vehicle terminal screen 70A is configured to display contents on the entire screen, and a menu object 72A for displaying various information is arranged in the lower left corner of the screen. When the object 72A is selected, a predetermined menu for externally acquiring and displaying various information (for example, traffic information, weather forecast information, etc.) is displayed on the in-vehicle terminal screen 70A.

The guidance content in this example includes guidance information for passengers who have boarded. Specifically, as shown in FIG. 17, the guidance information includes a message "Thank you for your ride. Please wear your seat belt." And the seat belt that is reproduced above the message. Contains the animation corresponding to the action to be performed. The guide content is configured as content having a predetermined reproduction time (for example, 60 seconds).

Returning to the sequence diagram of FIG. 16, when the reproduction of the guidance content is completed, the in-vehicle terminal 30A then reproduces the advertisement content (step S210A). In this example, the vehicle allocation request is made in the vehicle allocation service provided by the vehicle allocation management server 50A, the advertisement content is transmitted in advance from the content distribution server 10A, and when the advertisement content is stored in the vehicle-mounted terminal 30A, the advertisement content is reproduced. In addition, when the vehicle allocation request for the vehicle allocation service has not been made (wireless vehicle allocation by the taxi company, or when the vehicle is waiting for delivery or waiting), the above-described default advertisement content stored in advance in the in-vehicle terminal 30A is reproduced. To be done.

Here, in this example, when the vehicle allocation request in the vehicle allocation service has not been made and the default advertisement content is reproduced, the in-vehicle terminal 30A inputs the passenger's mail address during the reproduction of the default advertisement content. Is possible. FIG. 18 exemplifies the in-vehicle terminal screen 70A in a state where the default advertisement content is being reproduced. As shown in the figure, the screen 70A in this state has a coupon acquisition button 74A displayed as "Get coupon" at the lower right corner of the screen.

When the coupon acquisition button 74A is selected, the e-mail address input screen 80A illustrated in FIG. 19 is displayed overlaid on the in-vehicle terminal screen 70A. As shown in the figure, the screen 80A displays a message "Please enter your email address to get coupons available at this store.", And enter your email address at the bottom of the message. Has an input area 82A for The passenger of the taxi 40A inputs an email address for receiving information about the coupon via the area 82A. The passenger of the taxi 40A may not input the e-mail address when he / she does not desire the coupon.

Returning to the sequence of FIG. 16, the reproduction of the advertising content is repeated until the taxi 40A arrives at the destination and enters the “payment” state (NO in step S220A). For example, when the reproduction of the last content of the predetermined number of advertisement contents is completed, the process returns to the reproduction of the advertisement content reproduced first.

Then, when the state of the taxi 40A becomes “payment” (YES in step S220A), the vehicle-mounted terminal 30A displays payment information (step S230A). Specifically, the in-vehicle terminal 30A transmits information indicating a change to "payment" from the taxi meter 42A in response to a predetermined operation (operation of selecting a payment button or the like) on the taxi meter 42A by the driver of the taxi 40A. Then, the payment information is displayed.

FIG. 20 exemplifies the in-vehicle terminal screen 70A in a state where payment information is displayed. As shown in the figure, the screen 70A in this state displays, as payment information, the total amount of payment and its details (fare, discount, other charges, etc.). These payment information are provided from the taximeter 42A.

Then, when the state of the taxi 40A becomes a state other than “payment” (YES in step S240A), the vehicle-mounted terminal 30A determines whether or not related contents can be provided to the passengers of the taxi 40A (step S245A). .. Specifically, when the driver of the taxi 40A transmits information indicating a change to a state other than payment (for example, "empty") to the vehicle-mounted terminal 30A from the taxi meter 42A in response to a predetermined operation on the taxi meter 42A by the driver. , It is determined whether related content can be provided.

In this example, if a vehicle allocation request has been made in the vehicle allocation service, or if a vehicle allocation request has not been made in the vehicle allocation service but an email address has been entered via the email address input screen 80A, the related contents Is determined to be available. On the other hand, when the vehicle allocation request in the vehicle allocation service has not been made and the email address has not been input, it is determined that the related content cannot be provided.

Then, when it is determined that the related content can be provided to the passengers of the taxi 40A (YES in step S245A), the vehicle-mounted terminal 30A transmits the passenger dismounting notification to the content distribution server 10A (step S250A). .. Here, when the mail address is input via the mail address input screen 80A, the input mail address is transmitted with the notification of passenger getting off. If it is not determined that the related content can be provided to the passengers of the taxi 40A (NO in step S245A), the passenger disembarking notification is not performed.

Then, when the notification of the passenger getting off from the vehicle-mounted terminal 30A is received, the content distribution server 10 identifies the related content (step S260A). Specifically, when a vehicle allocation request is made in the vehicle allocation service, the related information of each of the predetermined number of advertisement contents selected and distributed according to the confirmation of the vehicle allocation in the vehicle allocation request is the content information table 612A. It is specified by referring to the vehicle allocation request management table 613A. In addition, when the vehicle allocation request in the vehicle allocation service is not made, the related content of each of the predetermined number of default advertisement content in the corresponding vehicle-mounted terminal 30A refers to the vehicle-mounted terminal information table 611A and the content information table 612A. Specified by.

Subsequently, the content distribution server 10A provides the identified related content to the passenger (step S270A). Specifically, when a vehicle allocation request for the vehicle allocation service is made, a coupon as related content is transmitted to the user account for the vehicle allocation service via the vehicle allocation management server 50A. When the coupon is sent to the user account for the vehicle allocation service, the coupon is displayed on the user terminal 52A or the like via the application or website of the vehicle allocation service. Further, when the vehicle allocation request in the vehicle allocation service has not been made, an e-mail including the URL for downloading the coupon as the related content is transmitted with the mail address input by the passenger as the destination. When the email is transmitted, the coupon is displayed on the user terminal 52A or the like that has accessed the URL included in the email. The passenger of the taxi 40A can obtain a privilege such as a discount when shopping at a real or virtual (online) store by using the coupon, for example. When a vehicle allocation request is made in the vehicle allocation service, the value of the related content provided flag of the vehicle allocation request management table 613A is updated according to the provision of the related content.

In the above-mentioned example, instead of or in addition to the coupon information, a questionnaire about stores or products corresponding to the advertising content may be provided as related content. For example, by answering the questionnaire, the passengers of the taxi 40A receive a predetermined reward (for example, a reward not related to the advertising content such as points available in the vehicle dispatch service, and a sample product corresponding to the advertising content. Can include physical rewards, etc.). Furthermore, a URL for displaying detailed information of the advertising content may be displayed.

In the above example, in addition to the coupon information, route related content based on the travel route may be provided. In this case, the content providing server 10A is configured to transmit the route-related content selected based on the travel route included in the vehicle allocation information acquired from the vehicle allocation management server 50A to the user account of the passenger.

In the example described above, the passenger is configured to input the mail address for receiving the information regarding the related content (coupon) via the mail address input screen 80A when the vehicle allocation request in the vehicle allocation service is not made. However, the user account for providing the related content is not limited to the email address, and another account may be input. For example, when a user who has a user account for a vehicle allocation service gets in the taxi 40A without making a vehicle allocation request for the vehicle allocation service, he / she inputs the user account for the vehicle allocation service via the in-vehicle terminal 30A. You may allow it.

In the example described above, the related content is transmitted to the user account of the passenger, but the reception information for receiving the related content may be directly transmitted to the user terminal 52A of the passenger. For example, the URL for downloading the related content may be provided from the vehicle-mounted terminal 30A to the user terminal 52A after the passenger has completed the payment or before the payment is completed. For example, the URL corresponding to the related content of the default advertising content is stored in the in-vehicle terminal 30A in advance, and corresponds to the related content of the advertising content selected and distributed by the content providing server 10A according to the confirmation of the vehicle allocation. The URL to be executed can be transmitted from the server 10A to the vehicle-mounted terminal 30A together with the advertisement content when the advertisement content is distributed, for example.

In the above example, the content providing server 10A selects and distributes the advertising content in accordance with the confirmation of the vehicle allocation in the vehicle allocation service, but such selection or distribution of the advertising content may be executed at other timings. For example, in another example of the present embodiment, the selection or distribution of the advertising content by the content providing server 10A is performed in response to a vehicle pickup request to the driver terminal 44A by the vehicle allocation management server 50A, or the state of the taxi 40A is “actual vehicle”. Can be done in response to.

In the above-described example, when the vehicle allocation request is made in the vehicle allocation service provided by the vehicle allocation management server 50A, the advertising content previously transmitted from the content distribution server 10A and stored in the in-vehicle terminal 30A is reproduced, while the vehicle allocation is performed. When the vehicle allocation request in the service is not made, the default advertisement content stored in advance in the in-vehicle terminal 30A is configured to be reproduced. For example, it is input through the camera provided in the in-vehicle terminal 30A. The image (passenger image) is analyzed to obtain the user attribute information of the passenger, and the advertisement content to be reproduced is selected from the advertisement content stored in the vehicle-mounted terminal 30A based on the user attribute information, or The advertisement content to be additionally downloaded or streamed may be selected from the advertisement content stored in the content DB 614A of the content distribution server 10A. Further, instead of the user attribute information of the passenger acquired by analyzing the input image of the camera included in the in-vehicle terminal 30A, user attribute information associated with the user account of the passenger acquired via the in-vehicle terminal 30A can be used. .

The content providing system 1A according to the present embodiment described above outputs the content at the vehicle-mounted terminal 30A mounted on the taxi 40A, and at the vehicle-mounted terminal 30A while the passenger is in the taxi 40A. The related content related to the content to be provided (for example, the coupon related to the store or the product for which the content is advertised) is provided to the passenger, so that the passenger can be followed through the provision of the related content. Become. That is, the content providing system 1A supports the provision of appropriate content to the passengers of the vehicle.

In the above-described second embodiment, the contents are provided to the passengers of the taxi 40A via the vehicle-mounted terminal 30A mounted in the taxi 40A, but in another embodiment of the present invention, a shared bus or the like is provided. The content may be provided to the passengers of the vehicle via the vehicle-mounted terminal mounted on the vehicle of another form.

In the second embodiment described above, the content distribution server 10A is configured to have the content DB 614A that stores the content provided to the passengers, but in another embodiment of the present invention, the content is the content distribution server 10A. Is stored in a server external to the server and provided from the external server. Similarly, the related content stored in the related content DB 615A in the second embodiment described above is stored in a server external to the content distribution server 10A and provided from the external server in another embodiment of the present invention. It

FIG. 21 is a configuration diagram schematically showing the configuration of a network including the content providing system 1B according to the third embodiment of the present invention. As shown in the figure, the system 1B includes a content distribution server 10B and an in-vehicle terminal 30B that is communicably connected to the server 10B via a communication network 20B such as the Internet and is mounted on a taxi 40B. Although only one vehicle-mounted terminal 30B is illustrated in FIG. 21, the system 1B may include a plurality of vehicle-mounted terminals 30B mounted in the plurality of taxis 40B, respectively. The content providing system 1B has a function of providing content to passengers in the taxi 40B via the vehicle-mounted terminal 30B.

The content distribution server 10B is configured as a general computer, and as shown in FIG. 21, a computer processor 11B configured as a CPU or GPU, a main memory 12B, an input / output I / F 13B, and a communication I. / F14B and a storage (storage device) 15B, and these components are electrically connected via a bus or the like not shown.

The computer processor 11B reads various programs stored in the storage 15B and the like into the main memory 12B and executes various instructions included in the programs. The main memory 12B is composed of, for example, a DRAM or the like.

The input / output I / F 13B includes various input / output devices for exchanging information with users and the like. The input / output I / F 13B includes, for example, an information input device such as a keyboard and a pointing device (for example, a mouse and a touch panel), a voice input device such as a microphone, and an image input device such as a camera. Further, the input / output I / F 13B includes an image output device (display device) such as a display and a sound output device such as a speaker.

The communication I / F 14B is implemented as hardware such as a network adapter, various types of communication software, and a combination thereof, and is configured to realize wired or wireless communication via the communication network 20B or the like.

The storage 15B is composed of, for example, a magnetic disk or a flash memory. The storage 15B stores various programs including an operating system, various data, and the like.

In the present embodiment, the content distribution server 10B can be configured by using a plurality of computers each having the above-described hardware configuration. For example, the server 10B may be composed of a plurality of server devices.

The content distribution server 10B thus configured can be configured to have the functions of a web server and an application server. In this case, a request from a web browser or other application installed in the vehicle-mounted terminal 30B. In response to, various kinds of processing are executed, and screen data (for example, HTML data) and control data according to the result of the processing are transmitted to the vehicle-mounted terminal 30B. On the vehicle-mounted terminal 30B, a web page or other screen based on the received data can be displayed.

Further, as shown in FIG. 21, the content distribution server 10B is communicatively connected to the vehicle allocation management server 50B via the communication network 20B, and various kinds of information can be exchanged with the server 50B. Has become.

In the present embodiment, the vehicle allocation management server 50B responds to a request from a user who operates the user terminal 52B communicably connected via the communication network 20B, in response to a request from a user who allocates the taxi 40B to the user. Provide a dispatch service. The service is provided, for example, via a vehicle allocation service application installed in the user terminal 52B configured as a smartphone. In addition, the vehicle allocation management server 50B operates a driver terminal 44B communicatively connected via the communication network 20B and provides a vehicle allocation service to a driver (crew member) driving the taxi 40B via the driver terminal 44B. Is configured to make various requests (for example, a request for a vehicle to pick up). The vehicle allocation management server 50B includes a storage device that stores user information regarding users (passengers) of the vehicle allocation service.

For example, when the vehicle allocation management server 50B receives a vehicle allocation request including a user account and information for specifying a boarding position (vehicle interception position) from the user terminal 52B, the vehicle allocation management server 50B specifies and identifies the taxi 40B to be allocated to the received vehicle allocation request. A request for a pick-up is transmitted to the driver terminal 44B corresponding to the taxi 40B. The driver terminal 44B that has received the call-in request displays the information (boarding position, etc.) regarding the call-in request and accepts the driver's input of the answer ("accept" or "non-accept") to the call-in request, and the information is input. The answer is transmitted to the server 50B. If the driver's answer is "accept", the server 50B determines that the vehicle allocation has been determined and transmits it to the user terminal 52B, while the driver's answer is "non-accept". Allocates a new taxi 40B. Note that the vehicle allocation request via the user terminal 52B can be made by the vehicle rider service provider or the operator of the taxi operator in addition to the user himself / herself who gets on the taxi 40B (in this case, for example, The vehicle dispatch request from the user to the operator can be made by telephone or the like.).

The vehicle-mounted terminal 30B is configured as a general computer, and as shown in FIG. 21, a computer processor 31B, a main memory 32B, an input / output I / F 33B, a communication I / F 34B, and a storage (storage device). 35B, each of these components is electrically connected via a bus or the like not shown.

The computer processor 31B is configured as a CPU, a GPU, or the like, reads various programs stored in the storage 35B or the like into the main memory 32B, and executes various instructions included in the program. The main memory 32B is composed of, for example, a DRAM or the like.

The input / output I / F 33B includes various input / output devices for exchanging information with users and the like. The input / output I / F 33B includes, for example, an information input device such as a keyboard and a pointing device (for example, a mouse and a touch panel), a voice input device such as a microphone, and an image input device such as a camera. Further, the input / output I / F 33B includes an image output device such as a display and an audio output device such as a speaker.

The communication I / F 34B is implemented as hardware such as a network adapter, various communication software, and a combination thereof, and is configured to realize wired or wireless communication via the communication network 20B or the like.

The storage 35B is composed of, for example, a magnetic disk or a flash memory. The storage 35B stores various programs including an operating system, various data, and the like. The program stored in the storage 35B can be downloaded from the application market or the like and installed.

In the present embodiment, the vehicle-mounted terminal 30B can be configured as a tablet terminal, a smartphone, a digital signage device, a smart speaker, or the like. In the present embodiment, the in-vehicle terminal 30B can be installed at any position in the cabin of the taxi 40B. For example, the vehicle-mounted terminal 30B is installed near the headrest of the passenger seat such that the image output device such as a display faces the rear seat.

Further, as shown in FIG. 21, the vehicle-mounted terminal 30B is communicatively connected to a taximeter 42B installed in a taxi 40B (for example, via short-range wireless communication such as BLE), and the taximeter Various kinds of information can be exchanged with the 42B. In addition to the taxi meter 42B, the taxi 40B includes a car navigation system, various payment devices (for example, credit card payment terminals, etc.), taxi radios, drive recorders, and other various items necessary for taxi business. The device may be installed.

Further, as shown in FIG. 21, the vehicle-mounted terminal 30B can be connected via the communication network 20B to be able to communicate with the content distribution server 10B, the vehicle allocation management server 50B, and the user terminal 52B. Furthermore, the vehicle-mounted terminal 30B can be communicatively connected to the driver terminal 44B via the communication network 20B or via short-range wireless communication such as BLE.

Next, the functions of the content providing system 1B of this embodiment will be described. FIG. 22 is a block diagram schematically showing the functions of the content distribution server 10B and the vehicle-mounted terminal 30B included in the system 1B. As illustrated, the server 10B includes an information storage management unit 61B that stores and manages information, and a distribution control unit 63B that controls distribution of content to the vehicle-mounted terminal 30B. These functions are realized by the hardware such as the computer processor 11B and the main memory 12B and the various programs and data stored in the storage 15B and the like operating in cooperation with each other. This is realized by the computer processor 11B executing the instructions included in the read program. Further, these functions of the content distribution server 10B can be realized by the cooperation of the server 10B and the vehicle-mounted terminal 30B, or can be realized by the vehicle-mounted terminal 30B. For example, some or all of the functions of the distribution control unit 63B can be realized by the vehicle-mounted terminal 30B.

Further, as shown in FIG. 22, the vehicle-mounted terminal 30B has an information storage management unit 67B that stores and manages information, and an information input / output control unit 69B that controls input / output of information in the vehicle-mounted terminal 30B. These functions are realized by hardware such as the computer processor 31B and the main memory 32B, and various programs and data stored in the storage 35B and the like operating in cooperation with each other. It is realized by the computer processor 31B executing the instructions included in the read program. Further, these functions of the vehicle-mounted terminal 30B can be realized by the cooperation of the content distribution server 10B and the vehicle-mounted terminal 30B, or can be realized by the server 10B.

The information storage management unit 61B of the content distribution server 10B is configured by the storage 15B and the like, and stores and manages various information. For example, as illustrated in FIG. 22, the information storage management unit 61B includes an in-vehicle terminal information table 611B that manages information about the in-vehicle terminal 30B, and a content information table 612B that manages information about content distributed to the in-vehicle terminal 30B. The vehicle allocation management server 50B has a vehicle allocation request management table 613B that manages information about vehicle allocation requests in the vehicle allocation service, and a content DB 615B that stores the content itself to be distributed to the vehicle-mounted terminal 30B.

The distribution control unit 63B of the content distribution server 10B executes various processes related to control of content distribution. For example, the distribution control unit 63B is configured to transmit the content stored in the content DB 615B to the vehicle-mounted terminal 30B.

The information storage management unit 67B of the vehicle-mounted terminal 30B is configured by the storage 35B and the like, and stores and manages various information. For example, the information storage management unit 67B is configured to store the content received from the content distribution server 10B and the like and other content.

The information input / output control unit 69B of the in-vehicle terminal 30B executes various processes related to control of input / output of information in the in-vehicle terminal 30B. For example, the information input / output control unit 69B outputs the content transmitted in the streaming format from the content distribution server 10B, or the content stored in the storage 35B or the like by being downloaded from the content distribution server 10B or another device. Is configured to output.

In the present embodiment, the distribution control unit 63B of the content distribution server 10B sets the content to be output at the vehicle-mounted terminal 30B mounted in the taxi 40B in which the passenger gets on the basis of at least the movement plan information regarding the movement plan of the passenger. Is configured to. For example, the distribution control unit 63B is configured to acquire the vehicle allocation request information as the passenger movement plan information from the vehicle allocation management server 50B, and set the content based on the vehicle allocation request information.

In the present embodiment, the content set by the distribution control unit 63B of the content distribution server 10B is output in the vehicle-mounted terminal 30B mounted in the taxi 40B in response to the corresponding passenger getting on the taxi 40B. Is configured.

In the present embodiment, the content output from the vehicle-mounted terminal 30B is adjusted according to the occurrence of an event that affects the movement plan of the passenger during the output of the content. For example, the delivery control unit 63B of the content delivery server 10B is configured to adjust the content when recognizing the occurrence of such an event. Adjusting content includes deleting, changing and adding content.

As described above, the content providing system 1B according to the present embodiment outputs the content set based on the passenger's movement plan information to the corresponding in-vehicle terminal 30B according to the passenger getting on the taxi 40B, and outputs the content. Content that is output is adjusted according to the occurrence of an event that affects the passenger's travel plan during output, so it is possible to provide flexible content according to changes in individual situations when traveling by taxi 40B. Becomes That is, the content providing system 1B supports the provision of appropriate content to passengers in a taxi.

In the present embodiment, the content output from the vehicle-mounted terminal 30B includes various types of electronic content, for example, any one of a moving image, a still image, and a sound, or a combination thereof. That is, the information input / output control unit 69B of the vehicle-mounted terminal 30B reproduces, for example, a video content including a moving image and a sound (displays an image and outputs a sound), and outputs a silent video content including only a moving image or a still image. It is configured to play back (display an image) or play back audio content including only audio (output audio). These contents may be configured as advertisements, programs, movies, songs, BGM, etc.

In the present embodiment, the content setting based on the passenger movement plan information can be performed at various timings. For example, the distribution control unit 63B of the content distribution server 10B receives the vehicle allocation request information as the passenger travel plan information from the vehicle allocation management server 50B (that is, in response to the confirmation of the vehicle allocation, for example). It may be configured to set the content based on the information, or may be configured to set the content in response to a request from the vehicle-mounted terminal 30B.

Further, the distribution of the content set by the distribution control unit 63B of the content distribution server 10B to the vehicle-mounted terminal 30B may be performed at various timings. For example, the distribution control unit 63B is configured to transmit the set content to the vehicle-mounted terminal 30B according to the content setting based on the passenger's movement plan information (for example, vehicle allocation request information), and the information of the vehicle-mounted terminal 30B. The input / output control unit 69B is configured to store the content received from the content distribution server 10B in the storage 35B or the like, and thereafter, when recognizing the passenger getting on the taxi 40B, output the stored content. Further, for example, when the information input / output control unit 69B of the vehicle-mounted terminal 30B recognizes the passenger getting on the taxi 40B, it requests the content distribution server 10B to distribute the content, and receives the request, the server 10B (distribution). The control unit 63B) is configured to transmit the content set based on the travel plan information of the corresponding passenger to the corresponding vehicle-mounted terminal 30B in a streaming format. The passenger getting on the taxi 40B is detected by, for example, the taxi meter 42B (for example, detected by the driver's operation of switching the taxi meter to the actual vehicle (fare)), and the in-vehicle terminal 30B (information input / output control unit). The recognition of the passenger's boarding by 69B) is performed based on the information provided from the taximeter 42B, for example. Further, the recognition of passengers getting on the vehicle by the in-vehicle terminal 30B (information input / output control unit 69B) is performed based on, for example, an input operation for starting the getting-on (actual vehicle) to the driver terminal 44B.

In the present embodiment, the passenger movement plan information may include various pieces of information regarding the passenger movement plan. For example, the movement plan information includes the estimated required time until the taxi 40B arrives at the destination of the passenger. In this case, the distribution control unit 63B of the content distribution server 10B sets the content based on at least the estimated required time, and when an event that affects the estimated required time of the passenger occurs (for example, traffic congestion occurs). It may be configured to adjust the content based at least on the changed expected turnaround time accordingly. For example, the delivery control unit 63B matches the content with the predicted required time (for example, so that the output is completed within the predicted required time, that is, the output is completed before the destination is reached). Is configured and adjusted. The estimated required time is calculated and provided by the vehicle allocation management server 50B, for example. The predicted required time can be considered as a predicted arrival time predicted as the time of arrival at the destination.

For example, when the vehicle dispatch request from the passenger is accompanied by the setting of the destination, the vehicle dispatch management server 50B predicts the required time from the boarding position to the destination when the vehicle dispatch is confirmed, and informs the content delivery server 10B. After the passenger has provided the taxi 40B, the route guidance of the taxi 40B is executed (for example, the route guidance is executed via the driver terminal 44B), and the calculation is repeated during the execution of the route guidance. If the fluctuation range of the estimated required time (the difference between the estimated required time calculated when setting the content (when confirming the vehicle allocation) and the latest estimated required time) is greater than or equal to the threshold value, the latest (after change) ) Is provided to the content distribution server 10B. Such a configuration enables the setting and adjustment of the content based on the estimated time required for the passenger to reach the destination.

Further, for example, the movement plan information includes a planned traveling route until the taxi 40B arrives at the destination of the passenger. In this case, the distribution control unit 63B of the content distribution server 10B sets the content based on at least the planned traveling route, and when an event that affects the planned traveling route of the passenger occurs (for example, an accident occurs). The content may be adjusted based at least on the changed planned travel route accordingly. For example, the distribution control unit 63B includes at least one of at least a part of the planned traveling route (for example, a starting point (that is, a boarding position / an intercepting position), a passing point, and an ending point (that is, a getting-off position / a destination) of the traveling route). ), The content is set and adjusted so that the content has the content according to (1). The planned travel route is set and provided by the vehicle allocation management server 50B, for example. For example, when the vehicle dispatch request from the passenger is accompanied by the setting of the destination, the vehicle allocation management server 50B determines the planned travel route from the boarding position to the destination when the vehicle allocation is confirmed, and the content distribution server 10B. After the passenger has boarded the taxi 40B, the route guidance of the taxi 40B is executed (for example, the route guidance is executed via the driver terminal 44B), and the planned traveling route is executed during the execution of the route guidance. Is changed, the planned travel route after the change is provided to the content distribution server 10B. Such a configuration enables setting and adjustment of content based on the planned travel route.

Further, the distribution control unit 63B of the content distribution server 10B may be configured to adjust the content so as to include information regarding the predetermined event in response to the occurrence of the predetermined event at the destination of the passenger. For example, when the destination of the passenger is a specific station of transportation, the distribution control unit 63B responds to the occurrence of predetermined operation information (delay, accident, driving suspension, etc.) of the transportation at the specific station. Then, the content is adjusted to include the information regarding the operation information. Such a configuration allows the passenger to be informed of the information about the event that occurred at the passenger's destination through the provision of the content.

In the present embodiment, when the passenger exits from the taxi 40B before the output of the set content is completed (for example, when the passenger arrives at the destination earlier than expected, and before the passenger arrives at the destination). In the case where the passenger gets off the vehicle, etc.), the passenger may be provided with information for outputting at least an unoutput portion of the entire set content. For example, when the delivery control unit 63B of the content delivery server 10B recognizes that the passenger has exited the taxi 40B and the output of the set content has not been completed, all or part of the content (the unoutput portion is The information (including a URL where the content is provided) for outputting (including the content) is provided to the passenger. The passenger getting off from the taxi 40B is detected, for example, by the taxi meter 42B (for example, in response to a taxi meter switching operation by the driver to an empty vehicle or an intercepting vehicle), and directly from the taxi meter 42B or in the vehicle. The content distribution server 10B is notified via the terminal 30B. Further, the passenger getting off is detected, for example, according to an input operation relating to getting off the driver terminal 44B, and is notified to the content distribution server 10B directly from the driver terminal 44B or via the in-vehicle terminal 30B. It In addition, the output status (progress) of the content is managed by, for example, the distribution control unit 63B of the content distribution server 10B, or by the information input / output control unit 69B of the vehicle-mounted terminal 30B to the content distribution server 10B. Be notified. The information for outputting the unoutputted portion of the content is provided to the passengers via, for example, a user account in the vehicle dispatch service provided by the vehicle dispatch management server 50B, a mail address, or a user account of another service. It Such a user account or the like is input by the user (passenger) via the vehicle-mounted terminal 30B or the user terminal 52B, for example. With such a configuration, when the output of the set content is not output, it is possible to provide the unoutput portion to the passenger after getting off the taxi 40B.

Further, the distribution control unit 63B of the content distribution server 10B selects a plurality of contents to be output from the vehicle-mounted terminal 30B from among the plurality of contents when setting the contents, and selects the contents when adjusting the contents. At least a part of the plurality of contents may be deleted (deselected) or changed, or the newly selected content may be added as the selected plurality of contents. That is, the distribution control unit 63B provides, for example, based on at least the passenger's travel plan information, a plurality of contents to be provided to the passenger (output at the vehicle-mounted terminal 30B mounted in the taxi 40B on which the passenger is boarded), At least a part of the selected plurality of contents is selected according to the occurrence of an event that selects from the plurality of contents stored in the content DB 615B and affects the travel plan of the passenger while outputting the selected plurality of contents. It is configured to deselect (for example, non-output content) to another content stored in the content DB 615B, or to newly add the other content as content to be provided to passengers. . With such a configuration, it is possible to realize the setting and adjustment of the content by selecting the content from a plurality of contents and changing the content.

Further, the distribution control unit 63B of the content distribution server 10B sets the content based on at least the migration plan information of the passenger when the migration plan information of the passenger is acquired when setting the content, while the passenger When the movement plan information of 1 is not acquired, the content may be set based on at least the predetermined information. For example, when the travel plan information (vehicle allocation request information) is transmitted from the vehicle allocation management server 50B (for example, when the vehicle allocation is via a vehicle allocation service provided by the vehicle allocation management server 50B), the distribution control unit 63B is concerned. While setting the content based on the movement plan information, when the movement plan information (vehicle dispatch request information) is not transmitted from the vehicle dispatch management server 50B (for example, when the vehicle is not dispatched through the vehicle dispatch service), based on the predetermined information. Configured to configure content. The predetermined information includes various kinds of information other than the passenger movement plan information. For example, the predetermined information includes the current time (time zone) and day of the week, the current location of the taxi 40B, and the like. Further, the predetermined information includes a predetermined fixed value. For example, when the predicted required time of the passenger is acquired when setting the content, the distribution control unit 63B sets the content so as to match the predicted required time, while acquiring the predicted required time of the passenger. Otherwise, the content may be configured to fit a predetermined fixed value (eg, 15 minutes). Such a configuration supports provision of appropriate content when passenger travel plan information is not acquired.

Next, a specific example of the content providing system 1B of this embodiment having such a function will be described. In this specific example, an in-vehicle terminal 30B is installed in each guest room of a plurality of taxis 40B targeted for vehicle allocation in the vehicle allocation service provided by the vehicle allocation management server 50B. , Provide content to passengers of taxi 40B.

First, the information managed in each table in this example will be described. FIG. 23 illustrates information managed in the in-vehicle terminal information table 611B in this example. The in-vehicle terminal information table 611B manages information about each of the plurality of in-vehicle terminals 30B installed in each of the plurality of taxis 40B, and is associated with a “terminal ID” that identifies each in-vehicle terminal 30B as illustrated. Then, information such as "vehicle ID" for identifying the vehicle (taxi 40B) in which this vehicle-mounted terminal 30B is installed and "content list information" which is information regarding the content list set for this vehicle-mounted terminal 30B are displayed. to manage. The vehicle ID is an ID used to identify each taxi (vehicle) also in the vehicle allocation management server 50B.

The content list information is information on each of a plurality of contents reproduced in the corresponding in-vehicle terminal 30B, and specifically, the "content ID" for identifying each content, the "reproduction order", and the contents are in-vehicle terminals. 30B includes a "reproduced flag" indicating whether or not it has been reproduced. As will be described in detail later, the content list information is set according to the setting of the content list by the content distribution server 10B in response to the request from the vehicle-mounted terminal 30B, and is appropriately adjusted thereafter.

FIG. 24 illustrates information managed in the content information table 612B in this example. The content information table 612B manages information about content that can be delivered to the vehicle-mounted terminal 30B (contents stored in the content DB 615B), and is associated with a “content ID” that identifies individual content, as shown in the figure. "Play time", "Area" indicating the geographical area related to this content, "Time zone" indicating the time zone related to this content, "Gender" indicating the gender related to this content, this content Information such as "age" indicating the age (age) related to is managed. In this example, the content delivered to the in-vehicle terminal 30B is configured as an advertisement moving image of a specific store or product, and “area”, “time zone”, “sex”, and “age” are advertisement targets. The corresponding value is set as.

FIG. 25 illustrates information managed in the vehicle allocation request management table 613B in this example. The vehicle allocation request management table 613B manages information regarding vehicle allocation requests in the vehicle allocation service provided by the vehicle allocation management server 50B, and as shown in the figure, is associated with a "vehicle allocation request ID" for identifying an individual vehicle allocation request, “User information” of the passenger corresponding to “Vehicle allocation information” that is the vehicle allocation content of this vehicle allocation request, “Terminal ID” that identifies the in-vehicle terminal 30B installed in the taxi 40B allocated in this vehicle allocation request, this vehicle allocation Information such as “state” indicating the state of the request is managed. These pieces of information managed in the vehicle allocation request management table 613B are appropriately set in accordance with the confirmation of vehicle allocation in the vehicle allocation service (for example, acceptance of a vehicle pickup request by the driver). The user information is information on a user-by-user basis managed by the vehicle allocation management server 50B, and includes a user account for vehicle allocation service, name, gender, age, telephone number, address, language used, frequency of use of vehicle allocation service, and the like. Is included. Further, the vehicle allocation information is information on a vehicle allocation unit managed by the vehicle allocation management server 50B, and includes the vehicle ID of the assigned taxi 40B, the destination (scheduled destination), the destination (scheduled destination), and the destination. Including the planned travel route from the to the destination and the estimated required time. The state includes an intercepting vehicle, an actual vehicle, an alighting vehicle, and the like, and a value notified from the vehicle allocation management server 50B is set according to a change in these states.

Next, the operation of the content providing system 1B in this example will be described. FIG. 26 is a sequence diagram illustrating a process executed by the content distribution server 10B and the vehicle-mounted terminal 30B, respectively. First, as shown in the figure, the in-vehicle terminal 30B waits until the state of the taxi 40B becomes "actual vehicle" (NO in step S100B). Specifically, the in-vehicle terminal 30B indicates a change to the "actual vehicle" by the driver performing a predetermined operation (operation of selecting an actual vehicle button or the like) on the taxi meter 42B as the passenger gets on the taxi 40B. Wait for information to be transmitted from taximeter 42B.

Then, when the state of the taxi 40B becomes "actual vehicle" (YES in step S100B), the vehicle-mounted terminal 30B requests the content distribution server 10B to set the content list, which is a list of content to be reproduced by the vehicle-mounted terminal 30B. (Step S110B). The request for setting the content list is made with the terminal ID of the vehicle-mounted terminal 30B.

When the content list setting request is made, the in-vehicle terminal 30B then reproduces the guidance content (step S120B). The guidance content is stored in advance in the storage 35B of the vehicle-mounted terminal 30B or the like, and is configured as a silent video content in this example. FIG. 27 shows an in-vehicle terminal screen 70B displayed on the in-vehicle terminal 30B, and illustrates the screen 70B in a state where the guidance content is being reproduced. The in-vehicle terminal screen 70B is configured to display content on the entire screen, and a menu object 72B for displaying various information is arranged in the lower left corner of the screen. When the object 72B is selected, a predetermined menu for externally acquiring and displaying various information (for example, weather forecast information) is displayed on the in-vehicle terminal screen 70B.

The guidance content in this example includes guidance information for passengers who have boarded. Specifically, as shown in FIG. 27, the guidance information includes a message "Thank you for your ride. Please wear your seat belt." And the seat belt that is reproduced above the message. Contains the animation corresponding to the action to be performed.

Returning to the sequence diagram of FIG. 26, the reproduction of the guidance content is continued until the content distribution server 10B completes the setting of the content list (NO in step S130B). On the other hand, when receiving the content list setting request from the vehicle-mounted terminal 30B, the content distribution server 10B determines whether or not the passenger who has boarded the corresponding taxi 40B has performed vehicle allocation using the vehicle allocation service provided by the vehicle allocation management server 50B. It is determined (step S200B). Specifically, in the vehicle allocation request management table 613B, there is a vehicle allocation request in which the terminal ID of the corresponding in-vehicle terminal 30B is set, and which is valid (for example, the state has not reached "getting off"). If it does, it is determined that the corresponding passenger has dispatched the vehicle using the dispatch service.If such a dispatch request does not exist, it is determined that the corresponding passenger has not dispatched the vehicle using the dispatch service. It This includes cases where the vehicle allocation service is not used, cases where wireless vehicle allocation is performed, and cases where a taxi 40B waiting or attached is taken.

When it is determined that the passenger has used the vehicle allocation service (YES in step S200B), the content distribution server 10B sets the content list based on the vehicle allocation request information provided by the vehicle allocation management server 50B (step S200B). S210B). Specifically, when the destination of the passenger is set in the vehicle dispatch request, the area including the destination and the content that matches the gender and age (age) of the passenger are stored in the content DB 615B. Content is extracted from the plurality of contents, and the content to be included in the content list is selected from the extracted contents. In addition, when the destination of the passenger is not set in the vehicle allocation request, content that matches the gender and age (age) of the passenger is extracted from the plurality of contents stored in the content DB 615B, and the extraction is performed. Content to be included in the content list is selected from the selected content. Content that matches a specific area, sex, and age (age) is specified by referring to the content information table 612B. Even if the destination of the passenger is not set in the vehicle allocation request, for example, after the passenger gets on the vehicle, the destination of the passenger input via the vehicle-mounted terminal 30B or the driver terminal 44B may be acquired. You can

Also, when selecting the contents to be included in the contents list, if the destination of the passenger is set in the vehicle dispatch request, make sure that the total playback time of the selected contents matches the estimated required time to reach the destination. Done. The estimated required time is calculated through route search from the boarding position to the destination when the vehicle allocation is confirmed, and is managed as a part of the vehicle allocation information of the vehicle allocation request management table 613B. In this example, the content is selected so that the total reproduction time of the content included in the content list becomes a value obtained by subtracting a predetermined margin time (for example, 1 minute) from the estimated required time. If the destination of the passenger is not set in the vehicle allocation request, the content is selected so that the total playback time of the content included in the content list becomes a predetermined fixed value (for example, 15 minutes), Alternatively, a predetermined number of contents are selected. Further, in this example, the reproduction order of the contents included in the contents list is set according to a predetermined rule. Information regarding the set content list is registered (overwritten) in the vehicle-mounted terminal information table 611B.

FIG. 28 exemplifies the setting content of the content list when the destination of the passenger is set in the vehicle dispatch request. In the example of FIG. 28, the gender of the passenger is “male”, the age (age) of the passenger is “30s”, and the destination of the passenger is included in the area “Tokyo Nihonbashi”. Therefore, the same value (male, thirties, Tokyo / Nihonbashi) is also set for the sex, age, and area of each content included in the content list. In addition, the example of FIG. 28 is an example in the case where the estimated required time is 14 minutes, and the total playback time of the contents included in the content list is 14 minutes which is the estimated required time, minus 1 minute which is the margin time. It has become a minute.

Returning to the sequence diagram of FIG. 26, on the other hand, when it is not determined that the passenger has used the dispatch service (NO in step S200B), the content distribution server 10B sets the content list based on the current time (step S220B). . Specifically, the content that matches the time zone corresponding to the current time is extracted from the plurality of contents stored in the content DB 615B, and the content to be included in the content list is selected from the extracted content. It Content that fits in a specific time zone is specified by referring to the content information table 612B. The content included in the content list is selected in the same manner as when the destination of the passenger is not set in the vehicle dispatch request, and the total playback time of the content included in the content list is a predetermined fixed value (for example, 15 minutes). Or a predetermined number of contents are selected. Information regarding the set content list is registered (overwritten) in the vehicle-mounted terminal information table 611B.

FIG. 29 exemplifies the content set in the content list when passengers are not using the dispatch service. The example of FIG. 29 is an example of the content list when the time zone corresponding to the current time is “AM”, and the same value (AM) is set for the time zones of the respective contents included in the content list. There is. Further, when the passenger does not use the vehicle dispatch service, the total reproduction time of the contents included in the contents list is 15 minutes, which is a predetermined fixed value.

Returning to the sequence diagram of FIG. 26, when the content list setting by the content distribution server 10B is completed (YES in step S130B), the vehicle-mounted terminal 30B reproduces the content according to the set content list (step S140B). Specifically, when the vehicle-mounted terminal 30B receives the content list setting completion notification from the content distribution server 10B, the vehicle-mounted terminal 30B accesses its own content list information managed in the vehicle-mounted terminal information table 611B and includes it in the content list. The server 10B is sequentially requested for distribution of the content to be reproduced in accordance with the reproduction order, and the content transmitted from the server 10B in the streaming format is reproduced. The reproduction of the content continues until the taxi 40B arrives at the destination and enters the "payment" state (NO in step S150B).

On the other hand, the content distribution server 10B waits to receive the change notification of the estimated required time (NO in step S240B) until the taxi 40B enters the “payment” state (NO in step S230B). Specifically, in this example, the vehicle allocation management server 50B determines that the difference between the predicted required time at the time of confirming the vehicle allocation and the current predicted required time (variation width of the predicted required time) is a threshold value (for example, 5 If the number of minutes is exceeded, the change notification of the estimated required time is configured to be transmitted to the content distribution server 10B, and the server 10B waits for reception of the notification. The state of the taxi 40B is notified from the vehicle-mounted terminal 30B or the vehicle allocation management server 50B to the content distribution server 10B.

When the change notification of the estimated required time is received (YES in step S240B), the content distribution server 10B adjusts the content list based on the vehicle allocation request information and the current estimated required time (step S250B). Specifically, the total playback time of the content included in the content list is set to a value obtained by subtracting a predetermined margin time (for example, 1 minute) from the current (after fluctuation) estimated required time, Content is deleted from the content list, replaced with another content, or new content is added to the content list.

FIG. 30 is a diagram for explaining how the content list illustrated in FIG. 28 is adjusted. In the example of FIG. 30, the current estimated required time (19 minutes) is increased by 5 minutes as compared with the estimated required time (14 minutes) at the time of confirming the vehicle allocation, and thus the new reproduction time is 5 minutes. The content “D” is added to the end of the content list (in the last playback order). As a result, the total reproduction time of the contents included in the contents list is 18 minutes, which is the current estimated required time of 19 minutes minus the predetermined margin time of 1 minute. Note that the position (playback order) at which new content is added is not limited to the end (last).

Returning to the sequence diagram of FIG. 26, and when the state of the taxi 40B becomes “payment” (YES in step S150B), the vehicle-mounted terminal 30B displays payment information (step S160B). Specifically, the in-vehicle terminal 30B transmits information indicating a change to "payment" from the taxi meter 42B in accordance with a predetermined operation (operation of selecting a payment button or the like) on the taxi meter 42B by the driver of the taxi 40B. Then, the payment information is displayed.

FIG. 31 exemplifies the in-vehicle terminal screen 70B in a state where payment information is displayed. As shown in the figure, the screen 70B in this state displays the total payment amount and the breakdown thereof (fare, discount, other charge, etc.) as payment information. These payment information is provided from the taximeter 42B.

In the example described above, the content transmitted in the streaming format from the content distribution server 10B is configured to be reproduced in the vehicle-mounted terminal 30B, but in another example of the present embodiment, a part of the content reproduced in the vehicle-mounted terminal 30B or All are downloaded in advance to the storage 35B of the vehicle-mounted terminal 30B or the like.

In the above-mentioned example, the content is set based on the estimated required time and the content is adjusted according to the change of the estimated required time. However, instead of or in addition to this, the planned travel route is set. The content may be set based on the above, and the content may be adjusted according to the change of the planned traveling route. In this case, for example, when the content distribution server 10B passes through a specific passing point in the planned traveling route, when setting the content list, the content distribution server 10B extracts the content matching the area including the specific passing point. Is configured as follows. In this case, when the content distribution server 10B receives the change notification of the planned travel route from the vehicle allocation management server 50B, the content distribution server 10B adjusts the content so that the content is based on the changed planned travel route. While the content that matches the area that includes the passing point that does not pass on the planned driving route is deleted from the content list, it matches the area that includes the passing point that will pass on the changed planned driving route Add content to the content list.

In the above example, in response to the occurrence of a predetermined event at the destination of the passenger, the content including the information about the event may be added to the content list. For example, when the destination of the passenger is a railway station, the content distribution server 10B obtains from outside the railway operation information (delay, accident, driving suspension, etc.) related to the destination station. In this case, as illustrated in FIG. 32, the content having the operation information display area 71B for displaying the operation information of the railway is configured to be added to the content list. For example, the content is reproduced after the reproduction of the content being reproduced included in the set content list is completed (that is, added as a content in the next reproduction order of the content being reproduced), or It is played immediately after interrupting (stopping playing) the content being played (changing the priority of the content). In addition, in the content having such an operation information display area 71B, the destination of the taxi 40B is determined based on the operation information (and, for example, the passenger's final railway destination input via the in-vehicle terminal 30B or the like). A change (for example, a station on another line which is normally operated) may be proposed.

In the above example, when the state of the taxi 40B becomes “payment”, if there is a content that is being played back or is not played back in the content list, the content that is being played back and the content that has not been played back will be displayed later. Information such as URL for reproduction is provided to passengers (for example, transmitted to a user account of a vehicle dispatch service, or transmitted to an account input by the user via the vehicle-mounted terminal 30B or the user terminal 52B). May be done).

As described above, in the present embodiment, part or all of the processing related to content distribution control can be configured to be executed by the in-vehicle terminal 30B. For example, in the sequence diagram illustrated in FIG. The processing executed by the distribution server 10B (processing relating to setting and adjustment of the content list) may be executed in the in-vehicle terminal 30B.

The content providing system 1B according to the present embodiment described above sets the content set based on the passenger's movement plan information (for example, vehicle allocation request information) to the in-vehicle terminal 30B corresponding to the passenger getting on the taxi 40B. The output content is adjusted according to the occurrence of an event that affects the travel plan of the passenger (for example, a change in the estimated travel time) during the output of the content. It is possible to provide flexible content according to changes in individual situations. That is, the content providing system 1B supports the provision of appropriate content to passengers in a taxi.

In the third embodiment described above, the content distribution server 10B is configured to have the content DB 615B that stores the content provided to passengers, but in another embodiment of the present invention, the content is the content distribution server 10B. Is stored in a server external to the server and provided from the external server.

In another embodiment of the present invention, the passenger movement plan includes movement by means other than the taxi 40B (for example, by foot, public transportation, etc.) in addition to movement by the taxi 40B. Such a travel plan includes, for example, an entire departure point, a taxi boarding point and an exiting point, a public transportation boarding station, a transfer station, and an exiting station, and an entire destination. Further, such a movement plan is managed by, for example, the content distribution server 10B, the vehicle allocation management server 50B, or another server device. Then, for example, in addition to (or instead of) the travel route of the taxi 40B, the vehicle-mounted terminal 30B is provided in response to the occurrence of an event that affects the path of the public transportation system (after the taxi 40B gets off) or the route of the public transportation system. The content output in is adjusted, for example, the content is adjusted so as to include operation information of public transportation and weather information on each route. Further, the content can be adjusted to include the alternative route information according to the occurrence of such an event. The alternative route includes a route that can be reached only halfway (for example, a route to Haneda Airport but a flight is canceled).

The processes and procedures described in this specification are realized by software, hardware, or any combination thereof other than those explicitly described. For example, the processes and procedures described in the present specification are realized by mounting a logic corresponding to the processes and procedures on a medium such as an integrated circuit, a volatile memory, a non-volatile memory, and a magnetic disk. Further, the processes and procedures described in this specification can be implemented as a computer program corresponding to the processes and procedures, and can be executed by various computers.

Even though it is described that the processes and procedures described herein are performed by a single device, software, component, or module, such processes or procedures may be implemented by multiple devices, multiple software, or multiple software. Components and / or multiple modules. Also, the software and hardware elements described herein may be implemented by integrating them into fewer components or breaking them down into more components.

In the present specification, when the constituent elements of the invention are described as either a singular or plural, or even when the constituent elements are described without being limited to either the singular or plural, in the case where they are to be separately understood in context. Except for the above, the constituent may be singular or plural.

Claims

A system for providing content to taxi passengers, comprising one or more computer processors,
The one or more computer processors are responsive to executing readable instructions
A process of recognizing the state of the taxi including the actual vehicle state in which passengers are on board;
While the state of the taxi is the actual vehicle state, in the information processing device installed in the cabin of the taxi, performing a process of outputting content,
The process of outputting the content includes outputting the content in the information processing device based on at least the vehicle allocation means used by the passenger of the taxi for vehicle allocation,
system.
The process of outputting the content outputs a predetermined content in accordance with a change in the state of the taxi to an actual vehicle state, regardless of the vehicle dispatching means of passengers of the taxi, and then, from the plurality of contents, Including outputting content selected based at least on the passenger's vehicle allocation means,
The system of claim 1.
The process of recognizing the state of the taxi includes recognizing the state of the taxi based at least on information provided from a taximeter installed in the taxi,
The system according to claim 1 or 2.
The process of outputting the content is a content based on the passenger-related information of the passenger of the taxi, when the dispatching means of the taxi passenger is the first means of providing passenger-related information related to the passenger. On the other hand, when the taxi passenger's vehicle dispatching means is the second means in which the passenger related information is not provided, including outputting the predetermined content.
The system according to claim 1.
The passenger-related information includes a language used by the passenger,
The processing of outputting the content includes outputting the content so as to match the language used by the passenger of the taxi when the dispatching means of the passenger of the taxi is the first means.
The system of claim 4.
The passenger-related information includes a passenger name,
The process of outputting the content includes outputting the content so that the name of the passenger of the taxi is added when the dispatching means of the passenger of the taxi is the first means.
The system according to claim 4 or 5.
The process of outputting the content outputs a content selected from a plurality of contents based on the passenger-related information of the passenger of the taxi when the dispatching means of the passenger of the taxi is the first means. Including doing
The system according to any one of claims 4 to 6.
The one or more computer processors may further include, when the taxi passenger's dispatching means is the first means, prior to the taxi's status changing to an actual vehicle status. Acquiring the passenger-related information, and executing a process of storing at least a part of content selected from a plurality of contents in the information processing device based on the acquired passenger-related information,
The system of claim 7.
A method for providing content to taxi passengers, the method being performed by one or more computers, comprising:
Recognizing the state of the taxi, including the actual vehicle state in which the passenger is aboard;
While the state of the taxi is the actual vehicle state, in the information processing device installed in the cabin of the taxi, the step of outputting the content,
The step of outputting the content includes outputting the content in the information processing device based on at least the vehicle allocation means used by the passenger of the taxi for vehicle allocation,
Method.
A program for providing content to taxi passengers,
Depending on the execution on one or more computers,
A process of recognizing the state of the taxi including the actual vehicle state in which passengers are on board;
While the state of the taxi is the actual vehicle state, in the information processing device installed in the cabin of the taxi, the process of outputting the content,
The process of outputting the content includes outputting the content in the information processing device based on at least the vehicle allocation means used by the passenger of the taxi for vehicle allocation,
program.