JP2013045169A - Advertisement system for vehicle, on-vehicle information terminal and advertisement server - Google Patents

Abstract

PROBLEM TO BE SOLVED: To effectively distribute an advertisement with consideration for burdens of a vehicle user.SOLUTION: The advertisement system comprises an advertisement server and a vehicle. The advertisement server includes: advertisement information storage means for storing advertisement information that is the content of an advertisement to be provided and advertisement frame information that includes a burden state of a user to which the advertisement can be provided in association with each other; and advertisement information transmission means for transmitting the advertisement information and the advertisement frame information to the vehicle. The vehicle includes: a plurality of sensors; advertisement information receiving means for receiving the advertisement information and the advertisement frame information from the advertisement server; burden determination means for determining a burden of a user from the information acquired from the plurality of sensors; and advertisement provision means for identifying advertisement frame information corresponding to the burden of the user and providing advertisement information associated with the advertisement frame information.

Description

  The present invention relates to a vehicular advertisement system, an in-vehicle information terminal, and an advertisement server that distribute advertisements to vehicles.

  In recent years, the amount of information that can be provided by information devices has been increasing year by year as information devices such as in-vehicle devices and mobile devices become more sophisticated and have higher performance, and the spread of wireless network environments and wider bandwidth. For this reason, companies have been distributing advertisements to such information devices.

  In the advertisement distribution, it is desirable to appropriately determine the distribution timing according to the advertisement so that the advertisement effect is enhanced. For example, if it is an advertisement about a store, it is necessary to consider a geographical element and a temporal element.

  For users who use information equipment while driving the vehicle, the use of the information equipment itself is a subtask, and is used for the purpose of assisting the driving of the vehicle, which is the main task. In this case, the delivery of the advertisement needs to be performed by an appropriate timing and providing method so as not to disturb the main task.

  As a prior art for distributing an advertisement, a technique for distributing an advertisement using a specific condition as a trigger is known. Patent Document 1 discloses, for example, that conditions such as vehicle start / destination determination / insufficient gasoline are associated with an advertisement, and an advertisement associated with the timing when these conditions occur is provided. Further, Patent Document 2 discloses that an advertisement corresponding to a user's behavior is provided by associating the user's behavior such as time, position, and moving direction with the advertisement.

  Also known is a technique for changing the information display method according to the driving load of the vehicle driver. Patent Document 3 discloses that detailed information is omitted when the driving load on the user is high on the display screen of the car navigation device. Moreover, patent document 4 discloses changing the presentation method of a menu item according to the driving | operation load of a vehicle driver in the operation screen of a car navigation apparatus.

JP 2007-66311 A JP 2009-205683 A JP 2004-125572 A JP 2004-249834 A

  The technologies described in Patent Literatures 1 and 2 cannot be used to permit advertisements or change the provision method according to the user's load, and are used in in-vehicle devices that require consideration for driving safety. It is not appropriate to do.

In addition, the techniques described in Patent Documents 3 and 4 can display only information prepared in advance, and cannot be applied to an advertisement distribution system that is required to dynamically change information to be provided. Further, even if Patent Documents 1 and 2 and Patent Documents 3 and 4 are combined, an advertisement determined by using a specific condition or the like as a trigger can only be presented to the user by a display method according to the load.

  That is, with the conventional technology, it is not possible to efficiently distribute advertisements while taking into account the user's load. An object of this invention is to provide the technique which can deliver efficiently the advertisement of the content and presentation method which considered the user's load.

  One embodiment of the present invention is an advertisement system including an advertisement server and a vehicle. The advertisement information is distributed from the advertisement server to the vehicle, and the advertisement information is presented to the user of the vehicle. The vehicle user is typically a driver, but may be a passenger other than the driver. Further, the content of the advertisement information may be arbitrary.

  The advertisement server stores the advertisement information and the advertisement space information in association with each other in the advertisement information storage means. The advertisement information includes the content of the presented advertisement. Further, the advertising space information includes a load situation of a user who can present an advertisement. This advertising space can be sold to advertisers in the form of an auction or the like. The advertiser who has made a successful bid for the advertisement space transmits the advertisement information desired to be provided to the advertisement server, so that the advertiser can distribute the desired advertisement in the desired advertisement space. The advertisement space information preferably includes not only the load situation in which the advertisement is permitted to be presented, but also information on when and how the advertisement is presented in what form of provision.

  The advertisement server has advertisement information transmitting means for transmitting advertisement information and advertisement space information to the vehicle. An arbitrary wireless communication system can be adopted as the advertisement information transmitting means. The advertising information transmitting means may transmit the advertising space information and the advertising information associated with each other to the vehicle at the same time, or may transmit only the advertising space information first and then transmit the advertising information later. .

  The vehicle has advertisement information receiving means for receiving advertisement space information and advertisement information. An arbitrary wireless communication system can be adopted as the advertisement information receiving means. The vehicle also has a plurality of sensors and status determination means. The situation determination means determines the user's load from the information acquired from the sensor. The sensor may be arbitrary, but as an example, a vehicle information sensor that acquires the status of a vehicle device such as an engine, an accelerator, a handle, or a winker, the position and distance of a surrounding vehicle, the presence or absence of an obstacle, and external brightness Examples include an outside information sensor that acquires a state outside the vehicle, such as a vehicle information, and an in-vehicle information sensor that acquires information inside the vehicle such as the state of the vehicle user (wakefulness, line of sight, etc.). The situation determining means determines the load applied to the vehicle user based on the sensor information. The load may be expressed by a single numerical value or the like, but may be expressed by a combination of numerical values related to a plurality of viewpoints such as recognition, judgment, and operation.

  The vehicle includes an advertisement presenting unit that presents appropriate advertisement information according to the load on the user. The advertisement space information includes a load situation in which an associated advertisement can be presented. Therefore, the advertisement presenting means can determine whether or not the advertisement information of this advertisement space can be presented to the user by comparing the load currently applied to the user and the load situation included in the advertisement space information. it can. Here, when the vehicle has received only the advertising space information from the advertising server, the advertising presenting means obtains the advertising information associated with the presentable advertising space from the advertising server and presents it to the user. To do. Further, when the advertising space information and the advertising information are transmitted to the vehicle at the same time, the advertising presenting means acquires the advertising information associated with the presentable advertising space from the storage means and presents it to the user.

  According to such a configuration, it is possible to provide appropriate advertising information according to the load applied to the user. Further, by changing the advertisement information associated with the advertisement space information in the advertisement server, the contents of the advertisement to be distributed can be easily changed.

  In the present invention, the advertisement space information includes not only information on the load state of the user who can present the advertisement, but also the advertisement provision form, the restrictions on the advertisement that can be presented, the type of interaction that the user can select after the advertisement, Information related to the timing of advertisement presentation may be included. Here, the advertisement providing form includes character display, image display, audio reproduction, and the like, the display position in the screen, the position of the reproduction speaker, and the like. Restrictions on the advertisements that can be presented include the number of characters, the size and color scheme of characters for character display, the number of pixels and color scheme for image display, and the tone color and volume for audio playback. The types of interaction that can be selected by the user after the advertisement is presented include whether or not the operation can be performed, the type of operation, information to be displayed after the operation, and the like. Conditions relating to the timing of advertisement presentation include places, time series events, and the like. By including these pieces of information in the advertising space information, convenience for advertisers who wish to make a successful bid for the advertising space is improved.

  Further, in the present invention, when the advertisement space information includes a condition regarding the place where the advertisement is presented or the event, the advertisement presenting means determines whether or not the current position of the vehicle corresponds to the place where the advertisement is presented. Alternatively, it is preferable to select the advertisement information to be presented in consideration of whether or not an event of a condition for presenting the advertisement has occurred in the vehicle.

  By doing so, not only can the advertisement be presented according to the load state of the user, but the advertisement can be distributed when it is located at a place suitable for distribution or when an event occurs. Therefore, not only the presentation of advertisement information does not hinder safety, but also an efficient advertisement presentation with improved advertising effectiveness is possible.

  In the present invention, the advertisement server is preferably connected to a plurality of advertiser terminals in order to execute an advertising space auction. The connection between the advertisement server and the advertiser terminal may be an arbitrary network regardless of wired or wireless. The advertisement server notifies an advertiser terminal of an advertisement space in which a load situation of a user who can present an advertisement is defined, receives bid information for acquiring the advertisement space from the advertiser terminal, and the bid information is a predetermined value. It is preferable to have an auction means for determining an advertiser that satisfies the condition as a successful bidder. The bid information preferably includes a price for making a successful bid for the advertising space, but may also include conditions regarding the content of the advertisement and the timing of presenting the advertisement. The conditions for determining the winning bidder may be arbitrary, but typically the advertiser who has the highest amount as the bid condition is determined as the winning bidder.

  The present invention can be understood as an advertising system including at least a part of the above means. Moreover, it can also be grasped as an advertisement presenting method for performing these processes, and also as a program for realizing these methods on a computer. Moreover, this invention can also be grasped | ascertained as the vehicle or vehicle-mounted information terminal and advertisement server which comprise the said advertisement system. Each of the above means and processes can be combined with each other as much as possible to constitute the present invention.

  ADVANTAGE OF THE INVENTION According to this invention, it becomes possible to distribute efficiently the advertisement of the content and presentation method which considered the user's load.

It is a figure which shows the system configuration | structure of the advertisement system concerning this embodiment. It is a flowchart which shows the flow of the auction process performed between an advertiser terminal and an advertisement server. It is a figure which shows the example of the screen displayed with an advertiser terminal in an auction process. It is a figure explaining the advertisement information storage part which associates and memorize | stores advertisement space information and advertisement information. It is a flowchart which shows the flow of an example (push-type delivery) of the advertisement delivery / presentation process performed between an advertisement server and a vehicle-mounted information terminal. It is a flowchart which shows the flow of another example (pull-type delivery) of the advertisement delivery / presentation process performed between an advertisement server and a vehicle-mounted information terminal.

<System overview>
The outline | summary of the advertisement delivery system for vehicles concerning this embodiment is demonstrated with reference to FIG. As shown in FIG. 1, this system includes an advertiser terminal 100, an advertisement server 200, and a vehicle 300. An advertising space auction is performed between the advertiser terminal 100 and the advertisement server 200. Advertisement information is distributed and presented between the advertisement server 200 and the vehicle 300.

  The advertiser terminal 100 is a computer including a CPU, a memory, and the like, and can communicate with the advertisement server 200 via the network 401. In the present embodiment, the advertiser terminal 100 is connected to the advertisement server 200 using a web browser, but may be connected to the advertisement server 200 using other application programs. The network 401 is typically the Internet, but may be any other network.

  The advertisement server 200 is also a computer including a CPU and a memory, and can communicate with the advertiser terminal 100 via the network 401 and can communicate with the vehicle 300 via the network 402.

  The vehicle 300 mainly includes sensors 310, an in-vehicle information terminal 320, and an output device 330. The in-vehicle information terminal 320 is a computer including a CPU and a memory. The in-vehicle information terminal 320 is typically a computer provided in the vehicle. The in-vehicle information terminal 320 is a portable computer such as a notebook computer or a portable information terminal, and may be a computer that can be brought into the vehicle and can acquire information from the sensors 310 of the vehicle. In the case where the in-vehicle information terminal 320 is a portable computer, the advertisement may be presented using a display or a speaker of the portable computer, or by using a display or a speaker mounted on the vehicle. It doesn't matter.

  In an inventory auction, bids for inventory are accepted from multiple advertisers, and advertisers that meet certain criteria (typically the advertiser who bids at the highest price) deliver ads on that inventory. be able to. Here, the load status of the driver who can distribute the advertisement is defined in the advertisement space. Further, the advertisement space may include an advertisement provision form, an advertisement that can be presented, a timing of advertisement presentation, or a user response that can be selected after the advertisement. In other words, the advertisement space is subject to restrictions on the advertisement presentation timing such as the driver's load and timing, and restrictions on the advertisement presentation form. In this specification, in order to emphasize such a meaning, the advertising space in the present embodiment may be referred to as “presentation-constrained advertising space” or simply “constrained advertising space”.

  When the winning bidder of the advertising space is determined by the advertising space auction, the advertising server 200 stores advertising information (contents of the advertisement) to be provided for each advertising space. The advertisement server 200 transmits advertisement space information to the vehicle 300.

  The vehicle 300 acquires a driver's load and other vehicle conditions by using a sensor, and determines which advertising space can be presented in the current load and vehicle condition. Then, the advertisement information associated with the presentable advertisement space is presented.

In this way, the advertising space is restricted in terms of the form of provision in consideration of the driver's load state. Therefore, it is possible to present an advertisement suitable for the driver's load, to ensure the safety of driving the vehicle, and to improve the advertisement effect. Further, the advertisement to be distributed can be flexibly changed by changing the advertisement information associated with the advertisement space information in the advertisement server 200.

<Ad space auction>
Hereinafter, an advertising space auction performed between the advertiser terminal 100 and the advertising server 200 will be described.

  As described above, a load situation of a driver capable of distributing an advertisement is imposed on the advertisement space as a restriction. For example, an advertisement frame may be an advertisement frame that can present an advertisement when the load on the driver is small, and another advertisement frame may be an advertisement frame that can present an advertisement even when the load on the driver is large. In the present embodiment, the driver's load is considered in three parts: a cognitive load, a judgment load, and an operation load. This is because the driving operation is generally performed by repeating recognition, determination, and operation. For the load situation that can present advertisements, for example, determine conditions for each of the cognitive load, judgment load, and operation load, and determine that advertisements can be presented when all loads are below the set conditions Can be considered.

  Note that it is not always necessary to consider the load applied to the driver separately for the cognitive load, the judgment load, and the operation load, and the load applied to the driver may be represented by one index as a whole. However, more detailed advertisement presentation control can be performed by finely classifying the load.

The following restrictions can be imposed on the advertising space in addition to the restrictions on the load that can present the advertisement.
・ Presentation form (character display, image display, voice guidance)
・ Restrictions on information contained in advertisements (number of characters, size of characters, color scheme, number of pixels, timbre, volume, etc.)
・ Conditions regarding timing of advertisement presentation (location, time series events, etc.)
・ Advertising location (position on the screen, speaker from which to output)
-User-selectable interaction types (operation availability, operation type, information displayed after operation, etc.)

  As described above, by restricting the presentation means to the advertising space, for example, when the load on the driver is small, it is possible to permit interaction with the advertisement while presenting information having a relatively large amount of information. On the other hand, when the load on the driver is large, it is possible to suppress an excessive load on the driver by prohibiting the interaction with the advertisement while reducing the amount of information to be presented.

  Hereinafter, the details of the advertising space auction will be described with reference to FIGS. 1 is a system configuration diagram, FIG. 2 is a flowchart of an auction process, FIG. 3 is an example of a display screen on the advertiser terminal 100, and FIG. 4 is an explanatory diagram of an advertisement information storage unit of the advertisement server 200.

The advertiser who wishes to make a successful bid for the advertisement space accesses the auction system of the advertisement server 200 using a web browser or other application program (S100). The auction module 210 of the advertisement server 200 is typically a web server and provides an auction site service for advertisement space. When there is an access from the advertiser terminal 100, the advertisement server 200 transmits information related to the advertising space under exhibition (which can be bid) to the advertiser terminal 100 (S102). When the advertiser terminal 100 receives the information related to the advertising space being exhibited, the advertiser terminal 100 displays the advertising space listing information 31 as shown in FIG. 3A and prompts the advertiser to input bid conditions (S104).

  In the example of FIG. 3A, the advertising space being exhibited is that the driver's load is level 2 or less for the cognitive load / judgment load, and the advertisement is permitted to be presented when the operation load is level 1 or less. It is. Here, there are three load levels, and the higher the level, the greater the load. Moreover, both the place and the event are designated as the presentation timing of the advertisement space. Moreover, as a presentation form, it is a character display of 30 characters or less, displayed in a strip shape on the screen, a character size is a medium size, and a restriction of black display is added.

  When the advertiser bids, the bid price is entered in the bid price input field 32 and the bid button 33 is pressed to bid. By pressing the bid button 33, the advertising space ID to be bid and the bid amount are transmitted to the advertisement server 200 (S106), and the advertisement server 200 receives and stores the bid conditions (S108). In this embodiment, an amount for monopolizing the advertising space is input at the time of bidding, but whether or not the advertising space is monopolized or whether compensation is required for the acquisition of the advertising space, advertisement distribution The advertisement server 200 can appropriately change whether the compensation is requested according to the actual result.

  In the advertisement server 200, after the expiration of the auction for the advertising space, the advertiser who has made a bid that satisfies a predetermined condition is determined as the winning bidder, and a notification to that effect is sent to the winning bidder (S110). Typically, the advertiser who bids at the highest price is determined as the winning bidder. However, the upper predetermined number of bidders with a high winning bid price may be determined as the winning bidder, or the winning bidder may be determined according to other conditions.

  Upon receiving the successful bid notification, the advertiser terminal 100 accesses the advertisement server 200, receives information (advertisement information) about the advertisement distributed on the screen as shown in FIG. 3B from the advertiser, and transmits it to the advertisement server 200. . The advertisement information includes information (character string, bitmap data, audio data, etc.) representing the contents of the advertisement. Any of these designation methods can be adopted, but in the present embodiment, a method for directly inputting characters and a method for uploading a data file can be selected for the advertisement content. In the example of FIG. 3B, the advertisement content is directly input as a character string. When the advertiser presses the transmission button, the input advertisement information is transmitted to the advertisement server 200 (S112).

  The advertisement information may be transmitted to the advertisement server 200 at the same time as bidding (S106). In addition, a part of the advertising space information such as the presentation timing may be specified by the bidder without setting on the advertising space seller side. As described above, when the bidder inputs a part of the advertisement space information, the information may be transmitted to the advertisement server 200 at the time of bidding, or may be transmitted to the advertisement server 200 together with the advertisement information after the successful bid is determined. Also good.

  As shown in FIG. 4, the advertisement server 200 associates the advertisement space information and the advertisement information and stores them in the advertisement information storage unit 220 (S114). In addition, as long as these information are stored in association with each other in the advertisement server 200, the data may be distributed and stored in the storage unit.

<Advertisement delivery / presentation processing>
Next, processing for distributing the advertisement information stored in the advertisement information storage unit 220 of the advertisement server 200 to the vehicle will be described with reference to FIGS. 1, 5, and 6. Note that there are three possible methods for advertising distribution processing. The first method is a method in which both advertisement space information and advertisement information are transmitted from the advertisement server 200 to the vehicle 300 and an advertisement corresponding to the situation is presented to the driver. In this specification, this processing method is referred to as “push type”. In the second method, only the advertising space information is transmitted from the advertisement server 200 to the vehicle 300 in advance, and the vehicle 3
This is a method of acquiring corresponding advertisement information from the advertisement server 200 and presenting it to the driver when it is determined to present a specific advertisement frame to the driver at 00. In this specification, this processing method is referred to as a “pull type”. The third method is a “hybrid type” processing method that uses a push type and a pull type depending on the advertisement.

  In the push type, it is necessary to communicate and store advertisement information that is not presented, but there is an advantage that communication does not occur when the advertisement is presented. On the contrary, the pull type requires communication at the time of advertisement presentation, but has an advantage that communication and storage are not required for advertisement information that is not presented. The hybrid type can adopt a more appropriate distribution method according to the nature of the advertisement.

  First, push-type advertisement distribution / presentation processing will be described with reference to the flowchart of FIG. The advertisement information distribution unit 230 of the advertisement server 200 transmits the restricted advertisement space information and the advertisement information stored in the advertisement information storage unit 220 to the vehicle 300 as a restricted advertisement (S200). It is only necessary to decide at what timing which restricted advertisement is sent, but if the geographical location where the ad is delivered is set in the inventory, it will be sent at a location close to that geographical location, etc. A method can be considered. The restricted advertisement transmitted from the advertisement information distribution unit 230 is received by the advertisement information reception unit 321 of the vehicle 300 and stored in the advertisement database 322 (S202).

  While the in-vehicle information terminal 320 is being used, the situation determination unit 323 acquires information regarding the user who is using the in-vehicle information terminal 320, the vehicle itself, and the outside of the vehicle from the sensor 310 (S204). As a sensor for acquiring a user's state, a camera, a microphone, a biological information acquisition device (a heart rate monitor, a pulse meter, an electroencephalograph), or the like can be employed. From the user's image taken with the camera, the arousal level, the direction of the line of sight, and the like can be acquired. Sensors that acquire the status of the vehicle itself include engine speed, accelerator opening, brake amount, steering angle, shift position, operating status of blinkers and lights, speed, acceleration, current position, destination, schedule A sensor that acquires a route or the like can be employed. In addition, as a sensor that acquires a state around the vehicle, a camera, a radar (millimeter wave radar, ultrasonic radar), a wireless communication device, or the like can be employed. The camera and radar can be used to acquire the position and distance of surrounding vehicles, the presence or absence of obstacles, and external brightness. Moreover, more information regarding the exterior of the vehicle can be acquired by performing vehicle-to-vehicle communication and road-to-vehicle communication with the wireless communication device.

  The situation determination unit 323 calculates the load currently applied to the driver from the acquired sensor information (S206). For example, the situation determination unit 323 determines whether the road being traveled is a general road or a highway, whether the vehicle is going straight or turning right, whether the travel speed is fast or slow, and whether there are many vehicles around. It is possible to determine which one corresponds, and it is possible to calculate the load applied to the driver according to each situation. Here, the situation determination unit 323 obtains the driver's load for each of recognition, determination, and operation.

  The situation determination unit 323 also detects various events that occur during driving of the vehicle. Examples of events include driving start, low gasoline remaining, waiting for traffic lights, getting on and off highways, and the like. Any event that can be determined from sensor information can be defined as an event. The situation determination unit 323 also acquires the current position of the vehicle.

  The advertisement presenting unit 324 extracts an advertisement space that can be presented in the current situation, and outputs corresponding advertisement information to the output device 330. The processing of the advertisement presentation unit 324 can be divided into the processing of the situation-constraint matching processing unit 325 and the advertisement presentation processing unit 325.

The situation-constraint matching processing unit 325 compares the driver's current load, the event that is occurring, and the current position obtained by the situation determination unit 323 with the constraints in the advertisement space information stored in the advertisement database 322. Then, the advertisement space that can be presented in the current situation is determined (S208). In order to be able to present the advertising space, the current driver's load must be lower than the driver's load capable of presenting the advertising space. In the present embodiment, the driver's load is obtained from three viewpoints of recognition, determination, and operation. Therefore, when any of these three loads exceeds an allowable level, it can be determined that the driver cannot present the load. . In addition, in addition to the driver's load being below an acceptable level, the ad space can be presented to indicate that the ad space presentation timing (location, event, or combination thereof) matches the current position or event. It is a condition for being. In addition, when there are a plurality of advertisement spaces that can be presented, it may be appropriately selected by a method such as selecting a more appropriate one or selecting at random.

  When an advertisement space that can be presented is selected, the advertisement presentation processing unit 326 extracts advertisement information associated with the advertisement space from the advertisement database 322 and outputs the advertisement information to the output device 330, thereby providing an advertisement to the driver. Make a presentation. The output device 330 includes a display, a speaker, and the like, and an appropriate output destination is selected according to the presented advertisement.

  The above is the content of the push-type advertisement distribution / presentation process. Next, pull-type advertisement distribution / presentation processing will be described with reference to FIG.

  In the pull-type advertisement distribution / presentation process, the advertisement server 200 first distributes only the advertisement space information to the vehicle 300 (S300), and the vehicle 300 stores the received advertisement space information in the advertisement database 322 (S302). Since the process (S304 to S308) of acquiring the current situation from the sensor information and determining the advertisement space that can be presented is the same as in the push type, the description thereof is omitted.

  In the case of the pull type, since the vehicle 300 holds only the advertisement space information, when the advertisement space to be presented is determined, the advertisement server 200 is requested for advertisement information corresponding to this advertisement space (S310). Upon receiving this request, the advertisement server 200 acquires corresponding advertisement information from the advertisement information storage unit 220 and distributes it to the vehicle 300 (S312). The vehicle 300 acquires the distributed advertisement information and presents it to the driver using the output device 330.

  Since the hybrid type is a combination of a push type and a pull type, detailed description is omitted. In both the push type and the pull type, the distribution of the advertising space information may be performed at an arbitrary timing. In the flowcharts of FIGS. 5 and 6, the distribution of the advertising space information is illustrated to be performed before the process of determining the advertisement to be distributed, but this is for the convenience of explanation and the advertisement distribution is necessary. Appropriately, it may be performed accordingly.

<Operation / Effect of this Embodiment>
According to the advertising system according to the present embodiment, an advertising space having provision means corresponding to the load of the driver is assumed in advance. When the actual load on the driver is lower than the load assumed by the advertisement space, the advertisement is provided by the set providing means. Therefore, it is possible to distribute advertisements of contents and presentation methods that take into account the driver's safety and the like. In addition, by dividing the information related to the advertisement into the advertisement space information and the advertisement information, it is possible to easily change the contents of the advertisement to be distributed by changing the advertisement associated with the advertisement space. Therefore, an auction of an advertisement space can be easily performed, and efficient advertisement distribution according to an advertiser's request is possible.

<Modification>
The description of the above embodiment is exemplary, and the scope of the present invention is not limited to the above. The present invention can be variously modified without departing from the gist thereof.

  For example, the in-vehicle information terminal is not limited to the one provided in the vehicle, and may be a portable computer. In addition, the portable computer itself may include a sensor for acquiring the state of the vehicle and the load on the user, and an information presentation unit for presenting information.

  Further, in the above-described embodiment, the description has been made assuming that the target person of the advertisement presentation is the driver of the vehicle, but the target person may not be the driver as long as it is a user of the in-vehicle information terminal. In this case, the in-vehicle information terminal compares the load applied to the target person with the restrictions on the advertising space, determines an appropriate advertising space, and presents the advertisement to the target person.

DESCRIPTION OF SYMBOLS 100 Advertiser terminal 200 Advertising server 300 Vehicle 310 Sensor 320 Car-mounted information terminal 330 Output device

Claims (10)

An advertising system comprising an advertising server and a vehicle,
The advertising server
Advertisement information storage means for storing the advertisement information, which is the content of the presented advertisement, and the advertising space information including the load situation of the user who can present the advertisement in association with each other;
Advertising information transmitting means for transmitting the advertising information and the advertising space information to a vehicle;
Have
The vehicle is
Multiple sensors,
Advertising information receiving means for receiving the advertising information and the advertising space information from the advertising server;
Load determining means for determining a user's load from information acquired from the plurality of sensors;
An advertisement presenting means for identifying the advertising space information corresponding to the load of the user and presenting the advertising information associated with the advertising space information;
Having
Advertising system. The advertisement server collectively transmits the advertisement information and the advertisement space information associated with each other to the vehicle,
The vehicle stores the advertisement information received from the advertisement server in association with the advertisement space information,
The advertisement presenting means presents advertisement information associated with advertisement space information corresponding to a user's load.
The advertising system according to claim 1. The advertising server first transmits the advertising space information to the vehicle,
The advertisement presenting means obtains and presents advertisement information associated with advertisement space information corresponding to a user load from the advertisement server,
The advertising system according to claim 1. The advertising space information includes conditions related to the place or event where the advertisement is presented,
The advertisement presenting means considers whether the current position of the vehicle corresponds to a place of the condition for presenting the advertisement, or whether an event for the condition for presenting the advertisement has occurred in the vehicle, Select the advertising information to present,
The advertising system according to any one of claims 1 to 3. The advertising server is connected to a plurality of advertiser terminals,
Notifying the advertiser terminal of an advertising space in which a load situation of a user who can present the advertisement is defined, receiving bid information for acquiring the advertising space from the advertiser terminal, Having an auction means for determining a qualifying advertiser as a successful bidder,
The advertising system according to any one of claims 1 to 4. Storage means for storing advertisement space information that is advertisement space information including a load situation of a user who can present an advertisement and is associated with advertisement information that is a content of the presented advertisement;
Load determining means for determining a user's load from information acquired from a plurality of sensors;
An advertisement presenting means for identifying the advertising space information corresponding to the load of the user and presenting the advertising information associated with the advertising space information;
An in-vehicle information terminal. The storage means stores only the advertising space information,
The advertisement presenting means obtains and presents advertisement information associated with advertisement space information corresponding to a user load from an advertisement server,
The in-vehicle information terminal according to claim 6. In the storage means, the advertising space information and the advertising information associated with each other are stored in advance,
The advertisement presenting means obtains and presents advertisement information associated with advertisement space information corresponding to the user's load from the storage means,
The in-vehicle information terminal according to claim 6. Advertisement information storage means for storing the advertisement information, which is the content of the presented advertisement, and the advertising space information including the load situation of the user who can present the advertisement in association with each other;
Advertising information transmitting means for transmitting the advertising information and the advertising space information to a vehicle;
An ad server. The advertising server is connected to a plurality of advertiser terminals,
Notifying the advertiser terminal of an advertising space in which a load situation of a user who can present the advertisement is defined, receiving bid information for acquiring the advertising space from the advertiser terminal, Having an auction means to determine a qualifying advertiser as a successful bidder,
The advertising information acquired from the winning bidder is associated with the advertising space information related to the advertising space and stored in the advertising information storage means.
The advertisement server according to claim 9.

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