CN106550013A - The method and apparatus of data-pushing in a kind of parking lot - Google Patents
The method and apparatus of data-pushing in a kind of parking lot Download PDFInfo
- Publication number
- CN106550013A CN106550013A CN201610876876.1A CN201610876876A CN106550013A CN 106550013 A CN106550013 A CN 106550013A CN 201610876876 A CN201610876876 A CN 201610876876A CN 106550013 A CN106550013 A CN 106550013A
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- Prior art keywords
- vehicle
- user
- parking lot
- data
- identification information
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
-
- G—PHYSICS
- G08—SIGNALLING
- G08G—TRAFFIC CONTROL SYSTEMS
- G08G1/00—Traffic control systems for road vehicles
- G08G1/01—Detecting movement of traffic to be counted or controlled
- G08G1/017—Detecting movement of traffic to be counted or controlled identifying vehicles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/52—Network services specially adapted for the location of the user terminal
Abstract
The invention discloses in a kind of parking lot data-pushing method and apparatus, the method includes：Acquisition is currently entering the identification information of the vehicle in parking lot；Searched in data base according to the identification information of vehicle；When the propelling data for finding the corresponding car owner's user's characteristic information of the vehicle identification information and the matching of car owner's user's characteristic information, the display output device of pre-position the propelling data will be found will be sent to parking lot.The technical scheme of the embodiment of the present invention can be realized when designated vehicle enters parking lot, data-pushing is carried out according to car owner's user's characteristic information of the designated vehicle for finding, so as to the precision marketing of personalization is carried out to car owner user, the benefit in parking lot is improved, and Consumer's Experience can be optimized.
Description
Technical field
The present invention relates to communication technical field, and in particular to the method and apparatus of data-pushing in a kind of parking lot.
Background technology
As the continuous development in city, motor vehicles are more and more, increasing along with motor vehicles is wanted to parking lot
More and more higher, but the intelligence degree in existing parking lot are asked also than relatively low.For example, in existing parking lot, the form of advertisement is basic
On be parking lot in/out mouth barrier gate advertising, or in/out mouth lamp box advertisement.Additionally, the content of advertisement is also unified mostly.
This advertisement scheme in existing parking lot, for a user, easily causes visual fatigue, and effect of advertising are not good, also have impact on and stop
The benefit in parking lot.
The content of the invention
The invention provides in a kind of parking lot data-pushing method and apparatus, to solve advertisement side in existing parking lot
Case, easily causes user's visual fatigue, the problem of the not good benefit that have impact on parking lot of effect of advertising.
According to an aspect of the invention, there is provided in a kind of parking lot data-pushing method, methods described includes：
Acquisition is currently entering the identification information of the vehicle in parking lot；
Searched in data base according to the identification information of the vehicle；
When find the corresponding car owner's user's characteristic information of the vehicle identification information and car owner's user's characteristic information matching
Propelling data when, the propelling data will be found send to parking lot the display output device of pre-position.
Alternatively, before the identification information of the vehicle for being currently entering parking lot is obtained, the method also includes：
The user's registration request that the subscriber terminal equipment of the car owner user of designated vehicle sends is received, the user's registration please
Asking includes：The identification information and car owner's user's characteristic information of vehicle；
Asked according to the user's registration, the correspondence pass set up between the identification information of vehicle and car owner's user's characteristic information
It is saved in after system in the data base.
Alternatively, before the identification information of the vehicle for being currently entering parking lot is obtained, the method also includes：
According to multiple historical datas in the multiple parking lots of designated vehicle discrepancy of collection, the car owner for generating the designated vehicle uses
Data base is saved in after family characteristic information, and the corresponding relation set up between the identification information of vehicle and car owner's user's characteristic information
In.
Alternatively, the identification information for obtaining the vehicle for being currently entering parking lot includes：
From the license board information that the vehicle for being currently entering parking lot is obtained in the license plate recognition device at Entrance.
Alternatively, it is described to find the propelling data and send to parking lot the display output device of pre-position
Including：
The positional information of current residual parking stall in parking lot is obtained, and according to the positional information of remaining parking stall, from parking lot
Select in interior LED display around each remaining parking stall, with the remaining parking stall at a distance of less than predetermined distance threshold
LED display, will find the LED display that the propelling data is respectively sent to select.
According to a further aspect in the invention, there is provided the device of data-pushing in a kind of parking lot, described device include：
Vehicle identification information acquiring unit, for obtaining the identification information of the vehicle for being currently entering parking lot；
Searching unit, for being searched in data base according to the identification information of the vehicle；
Data-pushing unit, finds the corresponding car owner's user's characteristic information of the vehicle identification information and car owner for working as
During the propelling data of user's characteristic information matching, the propelling data will be found and send to parking lot the aobvious of pre-position
Show output device.
Alternatively, the device also includes：Fisrt feature information creation unit, for receiving the car owner user's of designated vehicle
The user's registration request that subscriber terminal equipment sends, the user's registration request include：The identification information of vehicle and car owner
User's characteristic information；
Asked according to the user's registration, the correspondence pass set up between the identification information of vehicle and car owner's user's characteristic information
It is saved in after system in the data base.
Alternatively, the device also includes：Second feature information creation unit, comes in and goes out for the designated vehicle according to collection many
Multiple historical datas in individual parking lot, generate car owner's user's characteristic information of the designated vehicle, and set up the identification information of vehicle
It is saved in data base after corresponding relation and user's characteristic information between.
Alternatively, the vehicle identification information acquiring unit, specifically for from the Car license recognition at Entrance
The license board information of the vehicle for being currently entering parking lot is obtained in device.
Alternatively, the data-pushing unit, the positional information specifically for obtaining current residual parking stall in parking lot, and
According to the positional information of remaining parking stall, select in the LED display from parking lot around each remaining parking stall, it is surplus with this
Remaining parking stall will find the propelling data and be respectively sent to select at a distance of the LED display less than predetermined distance threshold
LED display.
The invention has the beneficial effects as follows：Data push method and device in the parking lot of the present invention, by obtaining when advance
Enter the identification information of the vehicle in parking lot, then searched in data base according to the identification information of vehicle, if finding the car
Car owner's user's characteristic information corresponding to identification information and the propelling data of car owner's user's characteristic information matching, then will find
Propelling data send to parking lot the display output device of pre-position.Thus, realizing the car for different vehicle
Primary user, carries out the beneficial effect of data-pushing according to its user's characteristic information so that data-pushing is more personalized and accurate,
Consumer's Experience is optimized, the benefit in parking lot is also improved.
Description of the drawings
Fig. 1 is the flow chart of the method for data-pushing in a kind of parking lot of one embodiment of the invention；
Fig. 2 is the flow chart of the method for data-pushing in a kind of parking lot of another embodiment of the present invention；
Fig. 3 is the structured flowchart of the device of data-pushing in a kind of parking lot of another embodiment of the invention.
Specific embodiment
The exemplary embodiment of the disclosure is more fully described below with reference to accompanying drawings.Although the disclosure is shown in accompanying drawing
Exemplary embodiment, it being understood, however, that may be realized in various forms the disclosure and should not be by embodiments set forth here
Limited.On the contrary, there is provided these embodiments are able to be best understood from the disclosure, and can be by the scope of the present disclosure
Complete conveys to those skilled in the art.
Fig. 1 is the flow chart of the method for data-pushing in a kind of parking lot of one embodiment of the invention, referring to Fig. 1, should
In parking lot, the method for data-pushing comprises the steps：
Step S101, acquisition are currently entering the identification information of the vehicle in parking lot；
Step S102, searches in data base according to the identification information of vehicle；
Step S103, when finding the corresponding car owner's user's characteristic information of the vehicle identification information and car owner's user characteristicses
During the propelling data of information matches, by find the propelling data send to parking lot pre-position display output dress
Put.
The method of data-pushing in parking lot as shown in Figure 1, in the present embodiment when arbitrary vehicle enters parking lot, energy
User's characteristic information corresponding to enough identification informations that the vehicle is searched in the data base in parking lot, then according to the user characteristicses
The propelling data of information searching matching, the data of push here can be ad data, thus, realizing for different cars
Primary user, pushes the ad data for matching, it is achieved thereby that personal marketing and precision marketing, improve the advertisement in parking lot
Benefit, optimizes Consumer's Experience.
Embodiment two
Fig. 2 is the flow chart of the method for data-pushing in a kind of parking lot of another embodiment of the present invention, referring to Fig. 2,
Illustrate that the method for data-pushing in the parking lot of the present embodiment realizes step by taking the concrete application scene as an example.
Flow process starts, execution step S201,
Step S201, vehicle admission
In this step, by be connected from the license plate recognition device at the Entrance, and from license plate recognition device
The middle license board information for obtaining the vehicle for being currently entering parking lot.Here license plate recognition device for example, photographic head.Photographic head is to entering
Field vehicle is taken pictures, and the license board information of vehicle is then extracted further according to image recognition technology, or, it is also possible to from others
The car plate of the vehicle for being currently entering parking lot can be obtained in the license plate recognition device of the license board information of vehicle that goes out of Direct Recognition
Information.
Step S202, Car license recognition judge the car owner user of Current vehicle whether in data base to should have information, be then,
Execution step S203, is not otherwise pushed.
It should be noted that the information of the magnanimity car owner user of acquisition can be in advance based in the present embodiment, be clustered, be
Of a sort car owner user matches a kind of propelling data, and by taking ad data as an example, the data push method of the present embodiment can be advance
According to collection entrance parking lot user data, cluster analyses are carried out to user data, for example, according to user's sex to
User data is classified, and sets up per the corresponding ad data of class user.Specifically, in one embodiment, can be to for men
Family pushes the related ad data of wrist-watch, and pushes the related ad data of cosmetics to female user, so as to avoid blindly
Push causes poor user experience, the also not good problem of effect of advertising.
In addition, drawing the implementation that user draws a portrait there is provided two kinds in the present embodiment, the first is achieved in that：Receive
The user's registration request that the subscriber terminal equipment of the car owner user of designated vehicle sends, user's registration request include：Vehicle
Identification information and car owner's user's characteristic information；Asked according to user's registration, identification information and the car owner user for setting up vehicle is special
It is saved in the data base after corresponding relation between reference breath.
Under this mode, the parking lot application for receiving terminal unit of the car owner user by car owner user in advance is needed to send
User's registration request, for example receive car owner user and member registration request sent by the APP in mobile phone, in this request,
The license plate number and user's characteristic information of car owner's user input vehicle of oneself, user's characteristic information is for example：Phone number information, property
The characteristic informations such as other information, age information.Two data bases can be safeguarded in the present embodiment, respectively：User feature database
And advertising database.The data push method of the present embodiment is corresponding with number-plate number foundation according to the user's characteristic information for receiving
It is saved in user feature database after relation.Then, the mark of advertisement is searched from the advertising database for preserving advertising message,
Preserve after the mark of advertising message and user's characteristic information are matched.So, parking is sailed into when subsequently monitoring designated vehicle
When, can according to the corresponding relation of the car plate and user's characteristic information and advertising message preserved in user feature database,
Find corresponding ad data.
It is achieved in that for second：According to multiple historical datas in the multiple parking lots of designated vehicle discrepancy of collection, generate
Car owner's user's characteristic information of the designated vehicle, and the corresponding relation set up between the identification information of vehicle and user's characteristic information
After be saved in data base.
Under this mode, the data push method of the present embodiment can obtain each parking lot from different parking systems and be
In system, vehicle goes out admission information, and draws user based on the car owner user that the historical data of the designated vehicle for obtaining is the vehicle
Portrait (that is, user's characteristic information).Such as vehicle A Jing often come in and go out in the parking lot of Zhongguancun Area, then can be the vehicle
Car owner user label a Jing and often occur in Zhongguancun Area, and set up the identification information and user characteristicses letter of vehicle
Breath, and advertisement-data identification between corresponding relation after be saved in user feature database.Subsequently, when vehicle A sails this into
When having correspondence to render to the ad data of the user that Jing often occurs in Zhongguancun Area in parking lot, and advertising database, can
So that the ad data to be pushed to the car owner user of vehicle A, so as to realize the precision marketing of advertisement.
Step S203, the matching analysis user portrait；
According to the result of current Car license recognition, in determining data base, there is user's characteristic information, i.e. user's portrait.
Drawn a portrait according to user and matched in the multiple ad datas for preserving, search corresponding ad data.For example, number
According to three advertisements, respectively advertisement for cosmetics, mobile phone advertisement and watch advertisement are preserved in storehouse.Parking is currently entering when identifying
When the sex of the corresponding car owner user of car plate mark of the vehicle of field is women, advertisement for cosmetics is matched according to user's portrait.
Step S204, LED show personalized push.
Propelling data is shown by the LED display of pre-position in parking lot in this step.For example, in step S203
In, the ad data for matching be advertisement for cosmetics, LED display advertisement for cosmetics being sent in parking lot, so, energy
Enough realize that individuation data is pushed, there is provided a kind of novel ad data pushes scheme, optimizes Consumer's Experience.
It is emphasized that in the present embodiment, when ad data is sent to LED display, can first obtain parking lot
The positional information of interior current residual parking stall, and according to the positional information of remaining parking stall, select in the LED display from parking lot
Around each remaining parking stall, with the remaining parking stall at a distance of less than predetermined distance threshold (for example, distance threshold be 200 meters,
Then search the LED screen in the range of 200 meters of certain parking stall periphery) LED display, propelling data will be found and be respectively sent to
The LED display for having selected.So, it is possible to improve the probability that the ad data shown on LED display is seen by the user, lifted
Effect of advertising.
So far, the method for being promoted by data in the parking lot of the present embodiment, can be according to user's characteristic information lookup
The propelling data matched somebody with somebody, realizes, for different car owner users, pushing the ad data for matching, it is achieved thereby that personal marketing
And precision marketing, the advertisement benefit in parking lot is improved, Consumer's Experience is optimized.
Embodiment three
Fig. 3 is the structured flowchart of the device of data-pushing in a kind of parking lot of another embodiment of the invention.Referring to figure
3, in the parking lot, the device 300 of data-pushing includes：
Vehicle identification information acquiring unit 301, for obtaining the identification information of the vehicle for being currently entering parking lot；
Searching unit 302, for being searched in data base according to the identification information of vehicle；
Data-pushing unit 303, for when find the corresponding car owner's user's characteristic information of the vehicle identification information and
During the propelling data of car owner's user's characteristic information matching, propelling data will be found and send to parking lot the aobvious of pre-position
Show output device.
In one embodiment of the present of invention, the device 300 also includes：Fisrt feature information creation unit, refers to for receiving
Determine the user's registration request that the subscriber terminal equipment of the car owner user of vehicle sends, user's registration request includes：The mark of vehicle
Knowledge information and car owner's user's characteristic information；
Asked according to user's registration, after the corresponding relation set up between the identification information of vehicle and car owner's user's characteristic information
It is saved in the data base.
In one embodiment of the present of invention, device 300 also includes：Second feature information creation unit, for according to collection
Designated vehicle come in and go out multiple historical datas in multiple parking lots, generate car owner's user's characteristic information of the designated vehicle, and build
It is saved in data base after corresponding relation between the identification information and user's characteristic information of vertical vehicle.
In one embodiment of the present of invention, vehicle identification information acquiring unit, specifically for from Entrance
License plate recognition device in obtain be currently entering parking lot vehicle license board information.
In one embodiment of the present of invention, data-pushing unit, specifically for obtaining current residual parking stall in parking lot
Positional information, and according to the positional information of remaining parking stall, select positioned at each remaining parking stall in the LED display from parking lot
Around, with the remaining parking stall at a distance of the LED display less than predetermined distance threshold, the propelling data will be found and sent out respectively
Deliver to the LED display for having selected.
It should be noted that in this parking lot in the present embodiment the device of data-pushing be with previous embodiment
In parking lot, the method for data-pushing is corresponding, thus the device of data-pushing in parking lot is not described in the present embodiment
The content related description that may refer in preceding method embodiment, repeat no more here.
In summary, data push method and device in this parking lot of the embodiment of the present invention, by obtaining when advance
Enter the identification information of the vehicle in parking lot, then searched in data base according to the identification information of vehicle, if finding the car
Car owner's user's characteristic information corresponding to identification information and the propelling data of car owner's user's characteristic information matching, then will find
Propelling data send to parking lot the display output device of pre-position.Thus, realizing for into parking lot
The car owner user of different vehicle, carries out the beneficial effect of data-pushing according to its user's characteristic information so that data-pushing is more
It is personalized and accurate, Consumer's Experience is optimized, the benefit in parking lot is also improved.
The above, specific embodiment only of the invention, under the above-mentioned teaching of the present invention, those skilled in the art
Other improvement or deformation can be carried out on the basis of above-described embodiment.It will be understood by those skilled in the art that above-mentioned tool
The purpose of the present invention is simply preferably explained in body description, and protection scope of the present invention is defined by scope of the claims.
Claims (10)
1. in a kind of parking lot data-pushing method, it is characterised in that methods described includes：
Acquisition is currently entering the identification information of the vehicle in parking lot；
Searched in data base according to the identification information of the vehicle；
When find the corresponding car owner's user's characteristic information of the vehicle identification information and car owner's user's characteristic information matching push away
When sending data, the display output device of pre-position the propelling data will be found will be sent to parking lot.
2. method according to claim 1, it is characterised in that in the identification information for obtaining the vehicle for being currently entering parking lot
Before, the method also includes：
The user's registration request that the subscriber terminal equipment of the car owner user of designated vehicle sends is received, in the user's registration request
Including：The identification information and car owner's user's characteristic information of vehicle；
Asked according to the user's registration, after the corresponding relation set up between the identification information of vehicle and car owner's user's characteristic information
It is saved in the data base.
3. method according to claim 1, it is characterised in that in the identification information for obtaining the vehicle for being currently entering parking lot
Before, the method also includes：
According to multiple historical datas in the multiple parking lots of designated vehicle discrepancy of collection, the car owner user for generating the designated vehicle is special
Reference ceases, and is saved in data base after the corresponding relation set up between the identification information of vehicle and car owner's user's characteristic information.
4. method according to claim 1, it is characterised in that the acquisition is currently entering the mark letter of the vehicle in parking lot
Breath includes：
From the license board information that the vehicle for being currently entering parking lot is obtained in the license plate recognition device at Entrance.
5. method according to claim 1, it is characterised in that described to find the propelling data and send to parking lot
The display output device of interior pre-position includes：
The positional information of current residual parking stall in parking lot is obtained, and according to the positional information of remaining parking stall, from parking lot
Select, around each remaining parking stall, to show at a distance of the LED less than predetermined distance threshold with the remaining parking stall in LED display
Display screen, will find the LED display that the propelling data is respectively sent to select.
6. in a kind of parking lot data-pushing device, it is characterised in that described device includes：
Vehicle identification information acquiring unit, for obtaining the identification information of the vehicle for being currently entering parking lot；
Searching unit, for being searched in data base according to the identification information of the vehicle；
Data-pushing unit, finds the corresponding car owner's user's characteristic information of the vehicle identification information and car owner user for working as
Characteristic information matching propelling data when, by find the propelling data send to parking lot pre-position display it is defeated
Go out device.
7. device according to claim 6, it is characterised in that the device also includes：Fisrt feature information creation unit, uses
Wrap in the user's registration request that the subscriber terminal equipment of the car owner user for receiving designated vehicle sends, the user's registration request
Include：The identification information and car owner's user's characteristic information of vehicle；
Asked according to the user's registration, after the corresponding relation set up between the identification information of vehicle and car owner's user's characteristic information
It is saved in the data base.
8. device according to claim 6, it is characterised in that the device also includes：Second feature information creation unit, uses
In multiple historical datas in the multiple parking lots of designated vehicle discrepancy according to collection, car owner's user characteristicses of the designated vehicle are generated
It is saved in data base after information, and the corresponding relation set up between the identification information of vehicle and user's characteristic information.
9. device according to claim 6, it is characterised in that the vehicle identification information acquiring unit, specifically for from
The license board information of the vehicle for being currently entering parking lot is obtained in the license plate recognition device at Entrance.
10. device according to claim 6, it is characterised in that the data-pushing unit, specifically for obtaining parking lot
The positional information of interior current residual parking stall, and according to the positional information of remaining parking stall, select in the LED display from parking lot
Around each remaining parking stall, with the remaining parking stall at a distance of the LED display less than predetermined distance threshold, institute will be found
State the LED display that propelling data is respectively sent to select.
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| CN201610876876.1A CN106550013A (en) | 2016-09-30 | 2016-09-30 | The method and apparatus of data-pushing in a kind of parking lot |
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| CN108922231A (en) * | 2018-07-09 | 2018-11-30 | 胡佂宇 | Intelligent parking space based on block chain |
| CN109448186A (en) * | 2018-10-28 | 2019-03-08 | 浙江新弘网络科技有限公司 | A kind of visitor's system for prompting |
| CN110046937A (en) * | 2019-04-19 | 2019-07-23 | 北京筑梦园科技有限公司 | Advertisement sending method, server and system in a kind of parking lot |
| CN111831888A (en) * | 2019-04-15 | 2020-10-27 | 厦门科拓通讯技术股份有限公司 | Personalized display method and device, computer equipment and storage medium |
| CN113689733A (en) * | 2021-08-27 | 2021-11-23 | 申银军 | Public parking system and method for parking two-wheeled electric vehicle |
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| CN108922231B (en) * | 2018-07-09 | 2021-01-29 | 深圳市豪位科技有限公司 | Intelligent parking space based on block chain |
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Application publication date: 20170329 |