CN108009843B

CN108009843B - Advertising push method, device and system

Info

Publication number: CN108009843B
Application number: CN201711146342.4A
Authority: CN
Inventors: 赵志强; 张世民
Original assignee: Otthink Beijing Technology Co ltd
Current assignee: Beijing Qining Technology Co ltd
Priority date: 2017-11-17
Filing date: 2017-11-17
Publication date: 2021-07-06
Anticipated expiration: 2037-11-17
Also published as: CN108009843A

Abstract

The invention discloses a method, device and system for pushing advertisements, and relates to the technical field of advertisements. The content of advertisement push is single, which cannot meet the diverse needs of people watching advertisements, and wastes a lot of advertisement push resources and advertisers' investment costs. Main technical solution: the client obtains the image information of the object to be pushed through the shooting device, then identifies the identity information corresponding to the object to be pushed according to the image information, and sends an advertisement push request, and the server receives the advertisement push request, and then extracts the The advertisement corresponding to the identity information is sent, and the advertisement push request response is sent, and the client receives the advertisement push request response, and pushes the advertisement according to the advertisement carried in the advertisement push request response.

Description

Advertisement pushing method, device and system

Technical Field

The present invention relates to the field of advertisement technologies, and in particular, to a method, an apparatus, and a system for pushing an advertisement.

Background

With the development of diversification of information propagation media, more and more advertising manufacturers turn the advertisement pushing mode to outdoor pushing, so that people can receive pushed advertisement information in the traveling process. The outdoor LED display screen, the display rack, the advertisement tower, the vehicle, the parking lot, the toll station and the like are used for carrying out advertisement pushing, so that the careless pushing effect can be brought for people, people can be attracted to pay attention in comparison with a single advertisement pushing mode, and particularly, the mode of carrying out advertisement pushing by using a mobile vehicle is already a main mode of carrying out advertisement pushing outdoors.

At present, the advertisement of propelling movement on the current advertisement display screen to vehicle and pedestrian that remove or travel all is the fixed advertisement of repeated broadcast, and the content of advertisement propelling movement is single, can't satisfy the demand of watching advertisement crowd diversified, wastes a large amount of advertisement propelling movement resources and advertiser investment cost, and consequently, the propelling movement of advertisement has become the problem that awaits a urgent need to solve.

Disclosure of Invention

In view of the above, the present invention provides a method, an apparatus and a system for pushing advertisements, and mainly aims to solve the problems that the existing advertisements pushed on the advertisement display screens for moving or driving vehicles and pedestrians are fixed advertisements repeatedly played, the content of the advertisement pushed is single, the demand of diversification of people watching advertisements cannot be met, and a large amount of advertisement pushing resources and investment cost of advertisers are wasted.

According to an aspect of the present invention, there is provided a method for pushing an advertisement, including:

acquiring image information of an object to be pushed through shooting equipment;

identifying identity information corresponding to the object to be pushed according to the image information, and sending an advertisement pushing request, wherein the identity information is carried in the advertisement pushing request;

and receiving an advertisement pushing request response, and pushing according to the advertisement carried in the advertisement pushing request response.

Further, the identity information includes character features and/or vehicle features, and the identifying the identity information corresponding to the object to be pushed according to the image information and sending the advertisement pushing request includes:

and extracting an identity image matched with the image information from a preset database, determining the character characteristics and/or the vehicle characteristics of the object to be pushed according to the identity image, and sending an advertisement pushing request, wherein the character characteristics and/or the vehicle characteristics of the object to be pushed are carried in the advertisement pushing request.

Further, the acquiring, by the shooting device, the image information of the object to be pushed includes:

detecting the distance from an object to be pushed to an advertisement display screen, judging whether the distance is smaller than a preset distance, if so, shooting the object to be pushed through shooting equipment to obtain image information corresponding to the object to be pushed.

Further, the extracting an identity image matched with the image information from a preset database, determining the character feature and/or the vehicle feature of the object to be pushed according to the identity image, and sending an advertisement pushing request includes:

and extracting the identity information matched with the image information from a preset database, determining the character characteristics and/or the vehicle characteristics of the object to be pushed according to the identity image in a comparison and matching mode, preprocessing the character characteristics and/or the vehicle characteristics, and sending an advertisement pushing request with a processing result.

Further, after receiving the advertisement push request response and pushing the advertisement carried in the advertisement push request response, the method further includes:

after the pushed advertisement is played, detecting whether a plurality of objects to be pushed exist within a preset distance, if so, acquiring image information of the objects to be pushed with the largest distance from the advertisement display screen within the preset distance, and executing the steps of determining identity information, sending an advertisement pushing request and receiving an advertisement pushing request response.

Further, the method further comprises:

judging whether an advertisement push request response is received within a preset time interval or not;

if the response of the advertisement pushing request is not received within a preset time interval, sending a quick pushing request, wherein the quick pushing request carries the geographic position of the advertisement display screen currently carrying out advertisement pushing;

and receiving a quick push request response, and pushing according to the advertisement carried in the quick push request response.

According to an aspect of the present invention, there is provided another advertisement push method, including:

receiving an advertisement pushing request, wherein the advertisement pushing request carries identity information of an object to be pushed;

and extracting the advertisement corresponding to the identity information, and sending an advertisement push request response, wherein the advertisement push request response carries the advertisement.

Further, the identity information includes character features and/or vehicle features, and the extracting the advertisement corresponding to the identity information and sending an advertisement push request response includes:

and analyzing the advertisement type and the advertisement strategy of the advertisement to be pushed according to the character characteristics and/or the vehicle characteristics, acquiring the advertisement corresponding to the advertisement type and the advertisement strategy from a preset advertisement database, and sending an advertisement request response.

Further, the method further comprises:

when a quick push request is received, acquiring an advertisement corresponding to a geographical position carried in the quick push request, and sending a quick push request response, wherein the advertisement is carried in the quick push request response.

According to an aspect of the present invention, there is provided an advertisement push apparatus, including:

the acquisition unit is used for acquiring image information of an object to be pushed through the shooting equipment;

the identification unit is used for identifying the identity information corresponding to the object to be pushed according to the image information and sending an advertisement pushing request, wherein the advertisement pushing request carries the identity information;

and the pushing unit is used for receiving the advertisement pushing request response and pushing according to the advertisement carried in the advertisement pushing request response.

Further, the identity information comprises character characteristics and/or vehicle characteristics,

the identification unit is specifically configured to extract an identity image matched with the image information from a preset database, determine a character feature and/or a vehicle feature of the object to be pushed according to the identity image, and send an advertisement push request, where the advertisement push request carries the character feature and/or the vehicle feature of the object to be pushed.

Further, the obtaining unit is specifically configured to detect a distance between an object to be pushed and the advertisement display screen, and determine whether the distance is smaller than a preset distance, and if the distance is smaller than the preset distance, shoot the object to be pushed through a shooting device to obtain image information corresponding to the object to be pushed.

Further, the identification unit is specifically configured to extract identity information matched with the image information from a preset database, determine a person characteristic and/or a vehicle characteristic of the object to be pushed according to the identity image in a comparison and matching manner, preprocess the person characteristic and/or the vehicle characteristic, and send an advertisement pushing request with a processing result.

Further, the apparatus further comprises:

and the detection unit is used for detecting whether a plurality of objects to be pushed exist in a preset distance after the pushed advertisement is played, if so, acquiring the image information of the object to be pushed with the largest distance to the advertisement display screen in the preset distance, and executing the steps of determining identity information and sending an advertisement pushing request to receive an advertisement pushing request response.

Further, the apparatus further comprises:

the judging unit is used for judging whether an advertisement push request response is received within a preset time interval or not;

the sending unit is used for sending a quick pushing request if the judging unit judges that an advertisement pushing request response is not received within a preset time interval, wherein the quick pushing request carries the geographical position of an advertisement display screen currently carrying out advertisement pushing;

and the receiving unit is used for receiving the quick push request response and pushing according to the advertisement carried in the quick push request response.

According to an aspect of the present invention, there is provided another advertisement push apparatus, including:

the receiving unit is used for receiving an advertisement pushing request, wherein the advertisement pushing request carries identity information of an object to be pushed;

and the sending unit is used for extracting the advertisement corresponding to the identity information and sending an advertisement pushing request response, wherein the advertisement pushing request response carries the advertisement.

the sending unit is specifically configured to analyze the advertisement type and the advertisement strategy of the advertisement to be pushed according to the character characteristics and/or the vehicle characteristics, acquire the advertisement corresponding to the advertisement type and the advertisement strategy from a preset advertisement database, and send an advertisement request response.

Further, the apparatus further comprises:

the device comprises an acquisition unit and a quick push request response unit, wherein the acquisition unit is used for acquiring the advertisement corresponding to the geographical position carried in the quick push request and sending the quick push request response, and the quick push request response carries the advertisement.

According to an aspect of the present invention, there is provided an advertisement push system, including: a client side and a server side are connected,

the client is used for acquiring image information of an object to be pushed through shooting equipment;

the server is used for receiving an advertisement pushing request, wherein the advertisement pushing request carries identity information of an object to be pushed;

extracting the advertisement corresponding to the identity information and sending an advertisement push request response, wherein the advertisement push request response carries the advertisement;

and the client is also used for receiving an advertisement pushing request response and pushing according to the advertisement carried in the advertisement pushing request response.

According to an aspect of the present invention, there is provided a storage medium having at least one executable instruction stored therein, where the executable instruction causes a processor to perform an operation corresponding to the advertisement push method.

According to an aspect of the present invention, there is provided a client, including: the system comprises a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface complete mutual communication through the communication bus;

the memory is used for storing at least one executable instruction, and the executable instruction enables the processor to execute the operation corresponding to the advertisement pushing method.

According to an aspect of the present invention, there is provided another storage medium having at least one executable instruction stored therein, where the executable instruction causes a processor to perform operations corresponding to the another advertisement push method as described above.

According to an aspect of the present invention, there is provided a server, including: the system comprises a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface complete mutual communication through the communication bus;

the memory is used for storing at least one executable instruction, and the executable instruction enables the processor to execute the operation corresponding to the pushing method of the other advertisement.

By the technical scheme, the technical scheme provided by the embodiment of the invention at least has the following advantages:

the invention provides a method, a device and a system for pushing advertisements.A client acquires image information of an object to be pushed through shooting equipment, identifies identity information corresponding to the object to be pushed according to the image information and sends an advertisement pushing request, the identity information is carried in the advertisement pushing request, a server receives the advertisement pushing request, the identity information of the object to be pushed is carried in the advertisement pushing request, then an advertisement corresponding to the identity information is extracted, an advertisement pushing request response is sent, the advertisement pushing request response is carried in the advertisement pushing request response, the client receives the advertisement pushing request response and pushes the advertisement according to the advertisement carried in the advertisement pushing request response. Compared with the existing advertisement which is repeatedly played and fixed on the advertisement display screen aiming at the moving or running vehicles and pedestrians, the advertisement pushing method and the advertisement pushing device have the advantages that the images of the vehicles or the pedestrians to be pushed are shot through the client, then the identity information is identified through the images and sent to the server, the corresponding advertisements are extracted by the server according to the identity information and returned to the client, the client pushes the advertisements according to the received advertisements, so that the advertisements are accurately pushed to the vehicles or the pedestrians, the waste of resources for pushing the advertisements is avoided, and the advertisement pushing efficiency is improved.

The foregoing description is only an overview of the technical solutions of the present invention, and the embodiments of the present invention are described below in order to make the technical means of the present invention more clearly understood and to make the above and other objects, features, and advantages of the present invention more clearly understandable.

Drawings

Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the invention. Also, like reference numerals are used to refer to like parts throughout the drawings. In the drawings:

fig. 1 is a flowchart illustrating a method for pushing an advertisement according to an embodiment of the present invention;

FIG. 2 is a flow chart of another advertisement pushing method provided by the embodiment of the invention;

FIG. 3 is a flow chart of a method for pushing an advertisement according to another embodiment of the present invention;

FIG. 4 is a flow chart of a method for pushing an advertisement according to another embodiment of the present invention;

FIG. 5 is a block diagram of an advertisement delivery apparatus according to an embodiment of the present invention;

FIG. 6 is a block diagram of an alternative advertisement delivery apparatus provided by an embodiment of the present invention;

FIG. 7 is a block diagram of an apparatus for pushing advertisements provided by an embodiment of the present invention;

FIG. 8 is a block diagram of an apparatus for pushing still another advertisement provided by an embodiment of the present invention;

FIG. 9 is a block diagram of a system for pushing advertisements provided by an embodiment of the present invention;

FIG. 10 is a schematic diagram of a client provided by an embodiment of the invention;

fig. 11 shows a schematic diagram of a server according to an embodiment of the present invention.

Detailed Description

Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.

An embodiment of the present invention provides a method for pushing an advertisement, as shown in fig. 1, the method includes:

101. and acquiring image information of the object to be pushed through the shooting equipment.

In order to distinguish image information, the object to be pushed comprises a vehicle and a pedestrian, if the object to be pushed is the vehicle, the advertisement is pushed for a person sitting in the vehicle, the shooting device is used for shooting the object to be pushed, the image acquisition for the vehicle and the pedestrian is included, specifically, the image acquisition device can comprise a camera, a WIFI probe, an infrared device and the like, the embodiment of the invention is not limited specifically, and the image information is obtained by preferentially shooting for the vehicle. The shooting equipment is installed on a display screen for displaying advertisements or near the display screen so as to directly acquire image information of a pushed object which can watch the display screen, and the specific installation position is not specifically limited. The image information is a picture taken of a vehicle or a pedestrian, may be a full-body picture of the vehicle or the pedestrian, and may also be a picture of a vehicle head or a picture of a face of the pedestrian, and the embodiment of the present invention is not particularly limited.

It should be noted that, the outdoor scene currently carrying out advertisement pushing may include a taxi, a parking lot, a toll station, an expressway, and the like, and since the crowd in the vehicle is a main pushing object in these outdoor scenes, the consumption information of the crowd in the vehicle can be inferred from the information of the vehicle, so as to match the corresponding advertisement. In addition, in different scenes, people can obtain pushed advertisements through different advertisement display modes, for example, a display screen is installed on a rear window of a taxi, and the advertisements are pushed for people riding in a rear vehicle; the display screen is arranged at the entrance and exit of the parking lot and used for pushing advertisements for people riding in vehicles entering and exiting the parking lot; the display screen is arranged at the entrance and exit of the toll station and used for pushing advertisements for people riding in vehicles passing through the entrance and exit of the toll station; the display screen installed on the highway pushes advertisements for people riding in vehicles running on the highway. In the above scenario, pedestrians outside the vehicle may also push advertisements, and the embodiment of the present invention is not limited in particular.

102. And identifying the identity information corresponding to the object to be pushed according to the image information, and sending an advertisement pushing request.

The advertisement push request carries the identity information, the identity information comprises character features and/or vehicle features, the character features comprise character gender, character occupation and character consumption level, the vehicle features comprise vehicle usage, vehicle type and vehicle region, the character gender, character occupation and character consumption level can be identified through face, wearing marks and the like in the shot character image information, the vehicle usage, vehicle type, vehicle region and the like can also be identified through license plate, vehicle logo and the like in the shot vehicle image information, for example, if the image information shot for pedestrians comprises long-hair, high-heeled shoes and hand-held LV bags, the character features are female and the consumption level is high-consumption people, and the image information shot for vehicles comprises license plate Nxxxx, license plate of vehicles, If the vehicle mark is farley, the vehicle characteristics can be identified to be a beijing vehicle and a farley sports car. Generally, the advertisement needing to be pushed can be determined through the characteristics in the identity information. In addition, in order to perform advertisement matching with the identity information, an advertisement push request needs to be sent to the service end, so that the service end can find the matched advertisement according to the identity information.

It should be noted that, in the process of identifying the identity information according to the image information, the process may be to extract person characteristics such as different males, females, representative wearing characteristics, and the like, or vehicle characteristics such as license plates of various regions, car logos of various brands, and the like in a preset database, then analyze the person characteristics or the vehicle characteristics in the image information corresponding to the obtained object to be pushed, and obtain accurate identity information through matching and comparison, which is not limited in the embodiment of the present invention.

103. And receiving an advertisement pushing request response, and pushing according to the advertisement carried in the advertisement pushing request response.

The advertisement push request is in response to an advertisement obtained by matching the server according to the identity information, and generally, the carried advertisement may be a group of related advertisements or an advertisement with a preset advertisement release strategy. Through the received advertisement, the advertisement can be pushed according to different crowd requirements, and the pushing efficiency is improved.

It should be noted that the advertisement carried in the advertisement push request response may be a specific advertisement content or an advertisement identifier, and the embodiment of the present invention is not limited specifically, and since the advertisement material is preloaded into the preset memory for the outdoor large-screen display, such as an expressway intersection or a parking lot, so as to reduce network data transmission, if the large-screen display is an outdoor large-screen display, the advertisement material in the preset memory may be called according to the received advertisement identifier, thereby implementing advertisement push.

Compared with the existing advertisement which is pushed on the advertisement display screen aiming at moving or running vehicles and pedestrians and is repeatedly played and fixed, the advertisement pushing method and the advertisement pushing system have the advantages that the object to be pushed is shot at the preset distance, the identity information of the object to be pushed is identified according to the shot image, and then the identity information is sent to the server, so that the server returns the corresponding advertisement according to the identity information, the personalized advertisement is pushed for the vehicles or the pedestrians, the waste of resources for pushing the advertisement is avoided, and the advertisement pushing efficiency is improved.

An embodiment of the present invention provides another advertisement push method, as shown in fig. 2, the method includes:

201. detecting the distance from an object to be pushed to an advertisement display screen, judging whether the distance is smaller than a preset distance, if so, shooting the object to be pushed through shooting equipment to obtain image information corresponding to the object to be pushed.

For the embodiment of the invention, in order to enable the pushed vehicle or person to be in the range of watching the advertisement, whether the distance between the vehicle or the pedestrian is within the preset distance needs to be judged so that the advertisement on the display screen can be clearly seen. The preset distance is a distance which can be seen clearly by human eyes and is determined according to the size of the display screen, different distances can be set for different scenes, for example, the preset distance can be 5 meters for an advertisement display screen behind a taxi, the preset distance can be 20 meters for the advertisement display screen in a parking lot or a toll station, and the preset distance can be 50 meters for the advertisement display screen on an expressway, and embodiments of the invention are not particularly limited. The shooting equipment can be a video camera or a camera, and when the distance from the object to be pushed to the advertisement display screen is detected to be smaller than the preset distance, the object to be pushed is shot.

It should be noted that, a detection device may be installed on the advertisement display screen for detecting a distance between an object to be pushed and the advertisement display screen, such as an infrared detection device or a sound wave distance measurement device, and the embodiment of the present invention is not particularly limited, and the detection device detects whether the object to be pushed appears in real time by shooting, if so, the distance measurement device is started to measure the distance, and if less than a preset distance, a shooting instruction is sent to the shooting device for image acquisition.

202. And extracting an identity image matched with the image information from a preset database, determining the character characteristics and/or the vehicle characteristics of the object to be pushed according to the identity image, and sending an advertisement pushing request.

For the embodiment of the invention, in order to accurately determine the advertisement to be pushed by the object to be pushed, therefore, the character characteristic and/or the vehicle characteristic of the object to be pushed need to be further determined. The identity image is an image feature having a logo or a representative image feature, for example, a large number of hair style images, bag images, shoe images, and the like of female features are stored in the preset database, so that the identity information in the acquired image information can be matched to be female and the like, and a large number of license plate images, vehicle logo images, and vehicle type images of vehicle features are also stored in the preset database, so that the identity information in the acquired image information can be matched to be shanghai audi vehicle and the like. In addition, the sent advertisement push request needs to carry the determined character characteristics and/or vehicle characteristics, so that the service end matches out the corresponding advertisement according to the character characteristics and/or vehicle characteristics.

For the embodiment of the present invention, step 202 may specifically include: and extracting the identity information matched with the image information from a preset database, determining the character characteristics and/or the vehicle characteristics of the object to be pushed according to the identity image in a comparison and matching mode, preprocessing the character characteristics and/or the vehicle characteristics, and sending an advertisement pushing request with a processing result.

In order to improve the matching efficiency of the server to the advertisement to be recommended, the identity information to be sent can be preprocessed, including identifying the consumption grade of a vehicle mark, identifying the owner information, the vehicle type, the vehicle application and the like of a license plate, or identifying the consumption grade worn by a pedestrian and the like, so that more detailed information can be sent to the server. For example, when the vehicle mark is recognized, the consumption level of the vehicle mark can be divided, and the high, medium and low levels of consumption can be directly determined; when the license plate is identified, the processing that can be performed includes matching and matching owner information corresponding to the license plate, such as gender, age, occupation and the like, according to data provided by an insurance company and a transaction platform type big data company, and also can identify vehicle usage, vehicle type and vehicle region according to the license plate, wherein the vehicle usage includes private cars, public cars, taxis, embassies, ambulances, fire trucks, trucks and the like, the vehicle type includes electric cars and gasoline cars, and the vehicle region includes local places, foreign places and the like. In addition, the current client can send the specific result obtained after processing to the server, so that the efficiency and accuracy of matching and pushing the advertisement are improved.

The preset database stores images of each logo, images of each regional license plate, images of a wearing trademark, and the like, for example, the image of the license plate is a beijing vehicle corresponding to the image of the jingxxxxx, and the embodiment of the present invention is not particularly limited. And according to the one-to-one corresponding matching of the shot image to be pushed and the car logo image, the image of each region license plate and the image of the wearable trademark in the preset database, specific information in the image of the object to be pushed is determined and sent to the server, so that the accuracy of the server in determining the advertisement is improved.

203. And receiving an advertisement pushing request response, and pushing according to the advertisement carried in the advertisement pushing request response.

This step is the same as step 103 shown in fig. 1, and is not described herein again.

204. After the pushed advertisement is played, detecting whether a plurality of objects to be pushed exist within a preset distance, if so, acquiring image information of the objects to be pushed with the largest distance from the advertisement display screen within the preset distance, and executing the steps of determining identity information, sending an advertisement pushing request and receiving an advertisement pushing request response.

For the embodiment of the invention, in order to ensure the accuracy of the pushed advertisement and enable the effective advertisement to be pushed circularly, after the pushed advertisement is played, if a plurality of objects to be pushed exist in the preset distance, it may be impossible to determine which object to be pushed is to be pushed, and therefore, the object with the largest distance from the advertisement display screen is selected as the object to be pushed, so that the pushed advertisement can be played in the longest time. In addition, after the pushed advertisement is played, if there is only one object to be pushed within the preset distance, the pushing is performed according to steps 201 to 203 in the embodiment of the present invention, and if there is no object to be pushed within the preset distance, a preset advertisement may be played, which is not specifically limited in the embodiment of the present invention.

Further, the embodiment of the present invention may further include: judging whether an advertisement push request response is received within a preset time interval or not; if the response of the advertisement pushing request is not received within a preset time interval, sending a quick pushing request, wherein the quick pushing request carries the geographic position of the advertisement display screen currently carrying out advertisement pushing; and receiving a quick push request response, and pushing according to the advertisement carried in the quick push request response.

For the embodiment of the invention, aiming at the identity information sent by the current client, the server may not have the corresponding pushed advertisement, and the time for the mobile vehicle to stay in the preset distance is short, so as to avoid the situation that the vehicle leaves and the pushed advertisement is not played, whether the advertisement pushing request response is received in the preset time interval can be judged, and whether the advertisement is pushed or not can be determined. In the embodiment of the invention, the geographical position carried in the quick pushing request is used for providing a quick matching and pushing advertisement basis for the server, so that the server can directly match the advertisement to be delivered according to the geographical position, the advertisement pushing process is accelerated, and the advertisement pushing failure is avoided.

The preset time interval may be set according to different scenarios, for example, because the taxi moves faster, the preset time interval for the taxi may be set to 30 seconds, and the embodiment of the present invention is not particularly limited. Generally, different advertisement display screen positions may be determined by using different position determination manners, for example, if the advertisement pushing position is a display screen behind a taxi, the current taxi may be located at a specific position according to a positioning system, and if the advertisement pushing position is a specific position on a parking lot, a toll station, or a highway, the current taxi may be determined by setting a position mark.

The invention provides another advertisement pushing method, the embodiment of the invention shoots the object to be pushed by detecting that the distance from the object to be pushed to an advertisement display screen is less than the preset distance, then analyzing the character characteristics and the vehicle characteristics of the image, sending the image to the server side so that the server side returns corresponding advertisements according to the character characteristics and the vehicle characteristics, and after the pushed advertisements are played, a plurality of objects to be pushed exist in a preset distance, the image information of the object to be pushed with the maximum distance to the advertisement display screen is obtained, the identity information is analyzed and then sent to a server, the accuracy of pushing the advertisement is ensured, so that effective advertisements can be circularly pushed, the situation that the pushing is carried out according to which object to be pushed cannot be determined is avoided, therefore, personalized advertisement pushing is carried out on vehicles or pedestrians, waste of resources for advertisement pushing is reduced, and advertisement pushing efficiency is improved.

An embodiment of the present invention provides another advertisement push method, as shown in fig. 3, where the method includes:

301. and receiving an advertisement push request.

The advertisement push request carries identity information of an object to be pushed, the identity information comprises character features and/or vehicle features, the character features comprise character gender, character occupation and character consumption level, the vehicle features comprise vehicle usage, vehicle type and region to which the vehicle belongs, the character gender, the character occupation and the character consumption level can be identified through faces, wearing marks and the like in shot character image information, the vehicle usage, the vehicle type and the region to which the vehicle belongs can be identified through license plates, vehicle logos and the like in the shot vehicle image information, and embodiments of the invention are not particularly limited.

302. And extracting the advertisement corresponding to the identity information and sending an advertisement pushing request response.

The advertisement push request response carries the advertisement, may be advertisement content, may also be an advertisement identifier, and may specifically be determined according to a client sending the advertisement push request, for example, when an outdoor large-screen display, such as an advertisement display screen beside an expressway or an internet television OTT, sends the advertisement push request, the advertisement identifier may be directly returned, so that the advertisement display screen directly pushes the advertisement by calling the advertisement in a local preset memory, which is not specifically limited in the embodiment of the present invention. The current server, namely the advertisement server, stores advertisements with different types and different pushing strategies, and in order to accurately push the advertisement to the object to be pushed, the corresponding advertisement needs to be determined according to the identity information carried in the advertisement pushing request, so that the accuracy of advertisement pushing is improved.

Compared with the existing advertisement which is pushed on the advertisement display screen aiming at moving or driving vehicles and pedestrians and is repeatedly played and fixed, the method for pushing the advertisement has the advantages that the server receives the identity information of the client, extracts the advertisement corresponding to the identity information and returns the advertisement to the client, so that the client pushes the personalized advertisement, the resource waste of advertisement pushing is avoided, and the advertisement pushing efficiency is improved.

An embodiment of the present invention provides another advertisement push method, as shown in fig. 4, where the method includes:

401. and receiving an advertisement push request.

This step is the same as step 301 shown in fig. 3, and is not described herein again.

402. And analyzing the advertisement type and the advertisement strategy of the advertisement to be pushed according to the character characteristics and/or the vehicle characteristics, acquiring the advertisement corresponding to the advertisement type and the advertisement strategy from a preset advertisement database, and sending an advertisement request response.

The preset advertisement database stores advertisement types and advertisement strategies corresponding to character features and/or vehicle features, where the advertisement types are categories capable of embodying advertisements, for example, if a vehicle feature is a lexas vehicle, the vehicle grade can be determined to be a medium-high-grade vehicle, the matched advertisement type can be an advertisement of a high-consumption type or a luxury type, and if the vehicle license plate is a shenyang license plate, the matched advertisement type can be a shenyang local house advertisement. In addition, the preset advertisement database may also be a third-party database, and the advertisement corresponding to the advertisement type and the advertisement policy may be obtained by calling back through an interface, for example, sending an advertisement call request to the third-party database, and the third-party database returns the corresponding advertisement according to the advertisement type and the advertisement policy carried in the request.

The advertisement policy is time for pushing the advertisement, whether to cycle, whether to be a group of advertisements, etc., and the embodiment of the present invention is not limited specifically. And acquiring advertisements corresponding to the advertisement types and the advertisement strategies from a preset advertisement database through the character characteristics and/or the vehicle characteristics, so that the invalid pushing of the advertisements is reduced.

Further, the embodiment of the present invention may further include: when a quick push request is received, acquiring an advertisement corresponding to a geographical position carried in the quick push request, and sending a quick push request response, wherein the advertisement is carried in the quick push request response.

The geographic position is the position of the advertisement display screen, can be a specific position or a moving position, generally, in order to accelerate the matching process of the advertisement and avoid the situation that the advertisement is not pushed yet and the pushed object leaves, the specific advertisement which can be pushed by different geographic positions is pre-configured in the current server so as to increase the efficiency of advertisement pushing.

It should be noted that, generally, for the positions of the advertisement display screens of taxies, parking lots, toll stations, and expressways, if the positions are fixed positions, the advertisements corresponding to the fixed positions may be matched, and if the positions are mobile positions, the relevant advertisements of the places where the taxies are located may be dynamically matched.

For the above embodiments of the present invention, specific application scenarios may be as follows, but are not limited to the following scenarios: an integrated camera is installed on an advertisement display screen on a rear window of a taxi a, if a distance between a vehicle b behind the taxi and the taxi a is detected to be less than a preset distance of 5 m through distance measuring equipment, the camera is started to shoot the vehicle b, the image comprises a mark and a license plate of the vehicle, an identity image is extracted from a preset database and is matched and identified with the mark and the license plate of the vehicle one by one, the mark of the vehicle behind is determined to be Toyota, the license plate is Liao Bxxxx, the Liao Bxxxx information is preprocessed, an insurance company database is networked, the information of the license plate is determined to be female, salary, 24 years old and large link according to the license plate, the data are sent to an advertisement service end to request to push advertisements, and after the service end receives the request, the large link of the house production advertisement in a certain cell is matched according to the Toyota, the female, the salary, 24 years old and large link, and returning to the advertisement display screen on the rear window of the taxi a for pushing.

The invention provides another advertisement pushing method, and the server side in the embodiment of the invention receives the character characteristics and/or the vehicle characteristics of the client side, then obtains the advertisements corresponding to the character characteristics and/or the vehicle characteristics from the preset advertisement database, and returns the advertisements to the client side, so that the client side pushes the personalized advertisements, only the advertisements consistent with the requirements of the object to be pushed are matched, the resource waste of advertisement pushing is avoided, and the advertisement pushing efficiency is improved.

Further, as an implementation of the method shown in fig. 1, an embodiment of the present invention provides an advertisement pushing apparatus, as shown in fig. 5, where the apparatus includes: an acquisition unit 51, a recognition unit 52, and a pushing unit 53.

An obtaining unit 51, configured to obtain, by a shooting device, image information of an object to be pushed; the acquiring unit 51 executes a program module for acquiring image information of an object to be pushed by a photographing apparatus for a pushing device of an advertisement.

The identifying unit 52 is configured to identify, according to the image information, identity information corresponding to the object to be pushed, and send an advertisement pushing request, where the advertisement pushing request carries the identity information; the identification unit 52 executes a program module for identifying the identity information corresponding to the object to be pushed according to the image information and sending an advertisement pushing request for an advertisement pushing device.

And the pushing unit 53 is configured to receive an advertisement pushing request response, and push the advertisement according to the advertisement carried in the advertisement pushing request response. The pushing unit 53 is a program module for executing a pushing device of an advertisement to receive an advertisement pushing request response and pushing the advertisement according to the advertisement carried in the advertisement pushing request response.

The invention provides an advertisement pushing device, which is compared with the existing advertisement which is pushed on an advertisement display screen aiming at moving or running vehicles and pedestrians and is repeatedly played and fixed.

Further, as an implementation of the method shown in fig. 2, an embodiment of the present invention provides an advertisement pushing apparatus, as shown in fig. 6, where the apparatus includes: the device comprises an acquisition unit 61, a recognition unit 62, a pushing unit 63, a detection unit 64, a judgment unit 65, a sending unit 66 and a receiving unit 67.

An obtaining unit 61, configured to obtain, by a shooting device, image information of an object to be pushed;

the identification unit 62 is configured to identify, according to the image information, identity information corresponding to the object to be pushed, and send an advertisement pushing request, where the advertisement pushing request carries the identity information;

and the pushing unit 63 is configured to receive an advertisement pushing request response, and push the advertisement according to the advertisement carried in the advertisement pushing request response.

Specifically, the identity information comprises the character characteristics and/or the vehicle characteristics,

the identification unit 62 is specifically configured to extract an identity image matched with the image information from a preset database, determine a character feature and/or a vehicle feature of the object to be pushed according to the identity image, and send an advertisement push request, where the advertisement push request carries the character feature and/or the vehicle feature of the object to be pushed.

Specifically, the obtaining unit 61 is specifically configured to detect a distance between an object to be pushed and the advertisement display screen, and determine whether the distance is smaller than a preset distance, and if the distance is smaller than the preset distance, shoot the object to be pushed through a shooting device, so as to obtain image information corresponding to the object to be pushed.

The identification unit 62 is further specifically configured to extract identity information matched with the image information from a preset database, determine a person characteristic and/or a vehicle characteristic of the object to be pushed according to the identity image in a comparison and matching manner, preprocess the person characteristic and/or the vehicle characteristic, and send an advertisement pushing request with a processing result.

Further, the apparatus further comprises:

the detecting unit 64 is configured to detect whether a plurality of objects to be pushed exist within a preset distance after the pushed advertisement is played, and if so, obtain image information of the object to be pushed having the largest distance to the advertisement display screen within the preset distance, and perform steps of determining identity information and sending an advertisement pushing request to receive an advertisement pushing request response.

Further, the apparatus further comprises:

a judging unit 65, configured to judge whether an advertisement push request response is received within a preset time interval;

a sending unit 66, configured to send a fast push request if the determining unit determines that no response to the advertisement push request is received within a preset time interval, where the fast push request carries a geographic location of an advertisement display screen currently performing advertisement push;

and the receiving unit 67 is configured to receive the fast push request response, and push the advertisement according to the advertisement carried in the fast push request response.

The invention provides another advertisement pushing device, the embodiment of the invention shoots the object to be pushed by detecting that the distance from the object to be pushed to the advertisement display screen is less than the preset distance, then analyzing the character characteristics and the vehicle characteristics of the image, sending the image to the server side so that the server side returns corresponding advertisements according to the character characteristics and the vehicle characteristics, and after the pushed advertisements are played, a plurality of objects to be pushed exist in a preset distance, the image information of the object to be pushed with the maximum distance to the advertisement display screen is obtained, the identity information is analyzed and then sent to a server, the accuracy of pushing the advertisement is ensured, so that effective advertisements can be circularly pushed, the situation that the pushing is carried out according to which object to be pushed cannot be determined is avoided, therefore, personalized advertisement pushing is carried out on vehicles or pedestrians, waste of resources for advertisement pushing is reduced, and advertisement pushing efficiency is improved.

Further, as an implementation of the method shown in fig. 3, an embodiment of the present invention provides another advertisement pushing apparatus, as shown in fig. 7, where the apparatus includes: a receiving unit 71 and a transmitting unit 72.

A receiving unit 71, configured to receive an advertisement push request, where the advertisement push request carries identity information of an object to be pushed; the receiving unit 71 executes a program module for receiving an advertisement push request for a push device of an advertisement.

A sending unit 72, configured to extract the advertisement corresponding to the identity information, and send an advertisement push request response, where the advertisement push request response carries the advertisement. The sending unit 72 executes a program module for extracting the advertisement corresponding to the identity information for the advertisement push device and sending an advertisement push request response.

Compared with the existing advertisement which is pushed on the advertisement display screen aiming at moving or driving vehicles and pedestrians and is repeatedly played and fixed, the server side receives the identity information of the client side, extracts the advertisement corresponding to the identity information and returns the advertisement to the client side, so that the client side pushes the personalized advertisement, resource waste of advertisement pushing is avoided, and advertisement pushing efficiency is improved.

Further, as an implementation of the method shown in fig. 4, an embodiment of the present invention provides a further advertisement pushing apparatus, as shown in fig. 8, where the apparatus includes: a receiving unit 81, a transmitting unit 82, and an acquiring unit 83.

A receiving unit 81, configured to receive an advertisement push request, where the advertisement push request carries identity information of an object to be pushed;

a sending unit 82, configured to extract an advertisement corresponding to the identity information, and send an advertisement push request response, where the advertisement push request response carries the advertisement.

the sending unit 82 is specifically configured to analyze the advertisement type and the advertisement policy of the advertisement to be pushed according to the character characteristics and/or the vehicle characteristics, acquire the advertisement corresponding to the advertisement type and the advertisement policy from a preset advertisement database, and send an advertisement request response.

Further, the apparatus further comprises:

the obtaining unit 83 is configured to, when receiving a fast push request, obtain an advertisement corresponding to a geographic location carried in the fast push request, and send a fast push request response, where the fast push request response carries the advertisement.

The invention provides another advertisement pushing device, and the server side in the embodiment of the invention receives the character characteristics and/or the vehicle characteristics of the client side, acquires the advertisements corresponding to the character characteristics and/or the vehicle characteristics from the preset advertisement database, and returns the advertisements to the client side, so that the client side pushes the personalized advertisements, only the advertisements consistent with the requirements of the object to be pushed are matched, the resource waste of advertisement pushing is avoided, and the advertisement pushing efficiency is improved.

Further, as an implementation of the foregoing method, an embodiment of the present invention provides an advertisement push system, as shown in fig. 9, where the system includes: a client end 91, a server end 92,

the client 91 is used for acquiring image information of an object to be pushed through a shooting device;

the client 91 is further configured to identify, according to the image information, identity information corresponding to the object to be pushed, and send an advertisement pushing request, where the advertisement pushing request carries the identity information;

the server 92 is configured to receive an advertisement push request, where the advertisement push request carries identity information of an object to be pushed;

the server 92 is further configured to extract an advertisement corresponding to the identity information, and send an advertisement push request response, where the advertisement push request response carries the advertisement;

the client 91 is further configured to receive an advertisement push request response, and push the advertisement according to the advertisement carried in the advertisement push request response.

The invention provides an advertisement pushing system, which comprises a client side, a server side and a shooting device, wherein the client side firstly obtains image information of an object to be pushed through the shooting device, then identifies identity information corresponding to the object to be pushed according to the image information, and sends an advertisement pushing request, the identity information is carried in the advertisement pushing request, the server side receives the advertisement pushing request, the identity information of the object to be pushed is carried in the advertisement pushing request, then an advertisement corresponding to the identity information is extracted, an advertisement pushing request response is sent, the advertisement is carried in the advertisement pushing request response, the client side receives the advertisement pushing request response, and the advertisement is pushed according to the advertisement carried in the advertisement pushing request response. Compared with the existing advertisement which is repeatedly played and fixed on the advertisement display screen aiming at the moving or running vehicles and pedestrians, the advertisement pushing method and the advertisement pushing device have the advantages that the images of the vehicles or the pedestrians to be pushed are shot through the client, then the identity information is identified through the images and sent to the server, the corresponding advertisements are extracted by the server according to the identity information and returned to the client, the client pushes the advertisements according to the received advertisements, so that the advertisements are accurately pushed to the vehicles or the pedestrians, the waste of resources for pushing the advertisements is avoided, and the advertisement pushing efficiency is improved.

Based on the method shown in fig. 1, correspondingly, an embodiment of the present invention further provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the following steps: acquiring image information of an object to be pushed through shooting equipment; identifying identity information corresponding to the object to be pushed according to the image information, and sending an advertisement pushing request, wherein the identity information is carried in the advertisement pushing request; and receiving an advertisement pushing request response, and pushing according to the advertisement carried in the advertisement pushing request response.

Based on the above embodiments of the method shown in fig. 1 and the apparatus shown in fig. 5, as shown in fig. 10, a schematic structural diagram of a client according to an embodiment of the present invention is provided, and the specific embodiment of the present invention does not limit a specific implementation of a terminal.

As shown in fig. 10, the client may include: a processor (processor)101, a communication Interface (Communications Interface)102, a memory (memory)103, and a communication bus 104. Wherein: the processor 101, the communication interface 102, and the memory 103 communicate with each other via a communication bus 104. A communication interface 104 for communicating with network elements of other devices, such as clients or other servers. The processor 101 is configured to execute a program, and may specifically execute relevant steps in the foregoing advertisement push method embodiment. In particular, the program may include program code comprising computer operating instructions. The processor 101 may be a central processing unit CPU or an application Specific Integrated circuit asic or one or more Integrated circuits configured to implement embodiments of the present invention.

The one or more processors included in the client can be the same type of processor, such as one or more CPUs; or may be different types of processors such as one or more CPUs and one or more ASICs. And a memory 103 for storing programs. Memory 103 may comprise high-speed RAM memory and may also include non-volatile memory (non-volatile memory), such as at least one disk memory. The program may specifically be configured to cause the processor 101 to perform the following operations: acquiring image information of an object to be pushed through shooting equipment; identifying identity information corresponding to the object to be pushed according to the image information, and sending an advertisement pushing request, wherein the identity information is carried in the advertisement pushing request; and receiving an advertisement pushing request response, and pushing according to the advertisement carried in the advertisement pushing request response.

Based on the method shown in fig. 3, correspondingly, another computer-readable storage medium is provided in an embodiment of the present invention, on which a computer program is stored, and the computer program, when executed by a processor, implements the following steps: receiving an advertisement pushing request, wherein the advertisement pushing request carries identity information of an object to be pushed; and extracting the advertisement corresponding to the identity information, and sending an advertisement push request response, wherein the advertisement push request response carries the advertisement.

Based on the above embodiments of the method shown in fig. 3 and the apparatus shown in fig. 7, a schematic structural diagram of a server according to an embodiment of the present invention is shown in fig. 11, and the specific embodiment of the present invention does not limit the specific implementation of the terminal.

As shown in fig. 11, the server may include: a processor (processor)111, a communication Interface (Communications Interface)112, a memory (memory)113, and a communication bus 114. Wherein: the processor 111, the communication interface 112, and the memory 113 communicate with each other via a communication bus 114. A communication interface 114 for communicating with network elements of other devices, such as clients or other servers. The processor 111 is configured to execute a program, and may specifically execute relevant steps in the foregoing advertisement push method embodiment. In particular, the program may include program code comprising computer operating instructions. The processor 111 may be a central processing unit CPU or an application Specific Integrated circuit asic or one or more Integrated circuits configured to implement embodiments of the present invention.

The one or more processors included in the server can be the same type of processor, such as one or more CPUs; or may be different types of processors such as one or more CPUs and one or more ASICs. The memory 113 stores programs. The memory 113 may comprise high-speed RAM memory, and may also include non-volatile memory (non-volatile memory), such as at least one disk memory. The program may specifically be adapted to cause the processor 111 to perform the following operations: receiving an advertisement pushing request, wherein the advertisement pushing request carries identity information of an object to be pushed; and extracting the advertisement corresponding to the identity information, and sending an advertisement push request response, wherein the advertisement push request response carries the advertisement.

The algorithms and displays presented herein are not inherently related to any particular computer, virtual machine, or other apparatus. Various general purpose systems may also be used with the teachings herein. The required structure for constructing such a system will be apparent from the description above. Moreover, the present invention is not directed to any particular programming language. It is appreciated that a variety of programming languages may be used to implement the teachings of the present invention as described herein, and any descriptions of specific languages are provided above to disclose the best mode of the invention.

In the description provided herein, numerous specific details are set forth. It is understood, however, that embodiments of the invention may be practiced without these specific details. In some instances, well-known methods, structures and techniques have not been shown in detail in order not to obscure an understanding of this description.

Similarly, it should be appreciated that in the foregoing description of exemplary embodiments of the invention, various features of the invention are sometimes grouped together in a single embodiment, figure, or description thereof for the purpose of streamlining the disclosure and aiding in the understanding of one or more of the various inventive aspects. However, the disclosed method should not be interpreted as reflecting an intention that: that the invention as claimed requires more features than are expressly recited in each claim. Rather, as the following claims reflect, inventive aspects lie in less than all features of a single foregoing disclosed embodiment. Thus, the claims following the detailed description are hereby expressly incorporated into this detailed description, with each claim standing on its own as a separate embodiment of this invention.

Those skilled in the art will appreciate that the modules in the device in an embodiment may be adaptively changed and disposed in one or more devices different from the embodiment. The modules or units or components of the embodiments may be combined into one module or unit or component, and furthermore they may be divided into a plurality of sub-modules or sub-units or sub-components. All of the features disclosed in this specification (including any accompanying claims, abstract and drawings), and all of the processes or elements of any method or apparatus so disclosed, may be combined in any combination, except combinations where at least some of such features and/or processes or elements are mutually exclusive. Each feature disclosed in this specification (including any accompanying claims, abstract and drawings) may be replaced by alternative features serving the same, equivalent or similar purpose, unless expressly stated otherwise.

Furthermore, those skilled in the art will appreciate that while some embodiments described herein include some features included in other embodiments, rather than other features, combinations of features of different embodiments are meant to be within the scope of the invention and form different embodiments. For example, in the following claims, any of the claimed embodiments may be used in any combination.

The various component embodiments of the invention may be implemented in hardware, or in software modules running on one or more processors, or in a combination thereof. Those skilled in the art will appreciate that a microprocessor or Digital Signal Processor (DSP) may be used in practice to implement some or all of the functions of some or all of the components of the advertisement push method, apparatus and system according to embodiments of the present invention. The present invention may also be embodied as apparatus or device programs (e.g., computer programs and computer program products) for performing a portion or all of the methods described herein. Such programs implementing the present invention may be stored on computer-readable media or may be in the form of one or more signals. Such a signal may be downloaded from an internet website or provided on a carrier signal or in any other form.

It should be noted that the above-mentioned embodiments illustrate rather than limit the invention, and that those skilled in the art will be able to design alternative embodiments without departing from the scope of the appended claims. In the claims, any reference signs placed between parentheses shall not be construed as limiting the claim. The word "comprising" does not exclude the presence of elements or steps not listed in a claim. The word "a" or "an" preceding an element does not exclude the presence of a plurality of such elements. The invention may be implemented by means of hardware comprising several distinct elements, and by means of a suitably programmed computer. In the unit claims enumerating several means, several of these means may be embodied by one and the same item of hardware. The usage of the words first, second and third, etcetera do not indicate any ordering. These words may be interpreted as names.

The embodiment of the invention discloses:

a1, a method for pushing advertisements, comprising:

A2, the method according to A1, wherein the identity information includes character features and/or vehicle features, and the identifying the identity information corresponding to the object to be pushed according to the image information and sending the advertisement pushing request includes:

A3, according to the method in A2, the acquiring image information of the object to be pushed by the shooting device includes:

A4, the method according to a2 or A3, wherein the extracting an identity image matching the image information from a preset database, determining the character and/or the vehicle feature of the object to be pushed according to the identity image, and sending the advertisement push request comprises:

A5, according to the method of A4, after receiving an advertisement push request response and pushing an advertisement carried in the advertisement push request response, the method further includes:

A6, the method of any one of A1-A5, the method further comprising:

B7, a method for pushing advertisements, comprising:

B8, the method according to B7, wherein the identity information comprises character features and/or vehicle features, and the extracting the advertisement corresponding to the identity information and sending the advertisement push request response comprises the following steps:

B9, the method of B7 or B8, the method further comprising:

C10, a device for pushing advertisements, comprising:

C11, the apparatus of C10, the identity information including a character characteristic, and/or a vehicle characteristic,

C12, device according to C11,

the acquisition unit is specifically used for detecting the distance from an object to be pushed to an advertisement display screen, judging whether the distance is smaller than a preset distance, and if the distance is smaller than the preset distance, shooting the object to be pushed through a shooting device to obtain image information corresponding to the object to be pushed.

C13, device according to C11 or C12,

the identification unit is specifically configured to extract identity information matched with the image information from a preset database, determine a person characteristic and/or a vehicle characteristic of the object to be pushed according to the identity image in a comparison matching manner, preprocess the person characteristic and/or the vehicle characteristic, and send an advertisement pushing request carrying a processing result.

C14, the apparatus of C13, the apparatus further comprising:

C15, the device according to any one of C10-C14, the device further comprising:

D16, a device for pushing advertisements, comprising:

D17, the apparatus of D16, the identity information including character characteristics, and/or vehicle characteristics,

D18, the apparatus of D16 or D17, the apparatus further comprising:

E19, a system for pushing advertisements, comprising: the client side of any one of A1-A6 and the server side of any one of B7-B9.

F20, a storage medium having at least one executable instruction stored therein, the executable instruction causing the processor to execute the operation corresponding to the advertisement pushing method according to any one of A1-A6.

G21, a client comprising: the system comprises a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface complete mutual communication through the communication bus;

the memory is used for storing at least one executable instruction which causes the processor to execute the operation corresponding to the pushing method of the advertisement according to any one of A1-A6.

H22, a storage medium having stored therein at least one executable instruction causing a processor to perform operations corresponding to the method of pushing an advertisement according to any one of B7-B9.

I23, a server, comprising: the system comprises a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface complete mutual communication through the communication bus;

the memory is used for storing at least one executable instruction which causes the processor to execute the operation corresponding to the advertisement pushing method in any one of B7-B9.

Claims

1. a push method of advertisement, is characterized in that, comprises:

Obtaining the image information of the object to be pushed through the photographing device, specifically: detecting the distance from the object to be pushed to the advertising display screen, and judging whether the distance is less than a preset distance, and if the distance is less than the preset distance, then using the photographing device to The object to be pushed is photographed, and the image information corresponding to the to-be-pushed object is obtained, wherein, if the object to be pushed includes a vehicle and a person, the vehicle is firstly photographed with a photographing device;

Identify the identity information corresponding to the object to be pushed according to the image information, and send an advertisement push request, where the advertisement push request carries the identity information;

Receive an advertisement push request response, and push according to the advertisement carried in the advertisement push request response, specifically: judging whether an advertisement push request response is received within a preset time interval; if no advertisement push is received within the preset time interval. request response, send a quick push request, and the quick push request carries the geographic location of the advertisement display screen currently performing advertisement push; receive a quick push request response, and push according to the advertisement carried in the quick push request response ; Among them, if the location where the advertisement is pushed is the display screen behind the taxi, the specific location of the current taxi can be located according to the positioning system as the location of the advertisement display screen, if the location where the advertisement is pushed is the parking lot, toll station, highway The specific position on the advertisement display screen can be determined by setting the position flag.

2 . The method according to claim 1 , wherein the identity information includes character characteristics and/or vehicle characteristics, and the identity information corresponding to the object to be pushed is identified according to the image information, and an advertisement is sent. 3 . Push requests include:

Extract the identity image matching the image information from the preset database, determine the character characteristics and/or vehicle characteristics of the object to be pushed according to the identity image, and send an advertisement push request, which contains Character characteristics and/or vehicle characteristics of the object to be pushed.

3. The method according to claim 2, characterized in that, extracting an identity image matching the image information from a preset database, determining the character characteristics of the object to be pushed according to the identity image, and/ or vehicle characteristics, and send an ad push request including:

Extract the identity information matching the image information from the preset database, determine the character characteristics and/or vehicle characteristics of the object to be pushed according to the identity image by means of comparison and matching, and compare the character characteristics, and/or vehicle characteristics. Or the vehicle feature is preprocessed, and an advertisement push request carrying the processing result is sent.

4. The method according to claim 3, characterized in that, after receiving the advertisement push request response, after the advertisement is pushed according to the advertisement carried in the advertisement push request response, the method further comprises:

When the pushed advertisement is played, it is detected whether there are multiple objects to be pushed within the preset distance, and if so, the image information of the object to be pushed with the largest distance from the advertisement display screen within the preset distance is obtained, and the identification information is determined. . The steps of sending an advertisement push request to receive a response to the advertisement push request.

5. A push device for advertisement, characterized in that, comprising:

an obtaining unit, configured to obtain image information of the object to be pushed through the photographing device, specifically: detecting the distance from the object to be pushed to the advertisement display screen, and judging whether the distance is less than a preset distance, and if the distance is less than the preset distance, Then, the object to be pushed is photographed by the photographing device to obtain image information corresponding to the to-be-pushed object, wherein, if the object to be pushed includes a vehicle and a person, the vehicle is first photographed by the photographing device;

an identification unit, configured to identify the identity information corresponding to the object to be pushed according to the image information, and send an advertisement push request, where the advertisement push request carries the identity information;

a push unit, configured to receive an advertisement push request response, and push the advertisement according to the advertisement carried in the advertisement push request response;

The device also includes:

a judgment unit for judging whether an advertisement push request response is received within a preset time interval;

a sending unit, configured to send a quick push request if the judgment unit judges that no response to the advertisement push request is received within the preset time interval, where the quick push request carries the geographic location of the advertisement display screen currently performing advertisement push;

a receiving unit, configured to receive a quick push request response, and push the advertisements carried in the quick push request response;

Among them, if the position where the advertisement is pushed is the display screen behind the taxi, the specific position of the current taxi can be positioned as the position of the advertisement display screen according to the positioning system; if the position where the advertisement is pushed is the parking lot, toll station, highway The specific position of the advertisement display screen can be determined by setting the position flag.

6. The device according to claim 5, wherein the identity information comprises character characteristics and/or vehicle characteristics,

The identifying unit is specifically configured to extract an identity image matching the image information from a preset database, determine the character characteristics and/or vehicle characteristics of the object to be pushed according to the identity image, and send an advertisement push request , the advertisement push request carries the character characteristics and/or vehicle characteristics of the object to be pushed.

7. The device of claim 6, wherein

The identifying unit is further configured to extract identity information matching the image information from a preset database, and determine the character characteristics and/or vehicle characteristics of the object to be pushed according to the identity image by means of comparison and matching, and perform preprocessing on the character feature and/or the vehicle feature, and send an advertisement push request carrying the processing result.

8. The apparatus according to claim 7, wherein the apparatus further comprises:

A detection unit, configured to detect whether there are multiple objects to be pushed within a preset distance after the pushed advertisement is played, and if so, acquire image information of the object to be pushed with the largest distance from the advertisement display screen within the preset distance, And perform the steps of determining identity information and sending an advertisement push request to receive a response to the advertisement push request.

9 . A storage medium, wherein at least one executable instruction is stored in the storage medium, and the executable instruction causes a processor to perform an operation corresponding to the method for pushing advertisements according to any one of claims 1 to 4 .

10. A client, comprising: a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface complete mutual communication through the communication bus;

The memory is used for storing at least one executable instruction, and the executable instruction enables the processor to perform an operation corresponding to the method for pushing advertisements according to any one of claims 1-4.