CN109509038A - Information-pushing method and information push-delivery apparatus - Google Patents
Information-pushing method and information push-delivery apparatus Download PDFInfo
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- CN109509038A CN109509038A CN201811612479.9A CN201811612479A CN109509038A CN 109509038 A CN109509038 A CN 109509038A CN 201811612479 A CN201811612479 A CN 201811612479A CN 109509038 A CN109509038 A CN 109509038A
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- Prior art keywords
- information
- pushed
- target object
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
Abstract
The application provides information-pushing method and information push-delivery apparatus, method include: the image for shooting the target object of pushed information to be received；Obtain the target information in image；Corresponding pushed information is obtained according to target information；Pushed information is showed into target object according to setting rule by way of image.The application can push corresponding product information according to product used in target object, so that the content of push is more extensively and flexibility, and reduces the cost of advertisement manufacturer, improve the efficiency of push.
Description
Technical field
This application involves message area more particularly to information-pushing methods and information push-delivery apparatus.
Background technique
In the prior art, it is in the place for having the stream of people, such as electricity that many advertisement manufacturers, which carry out the mode of advertisement pushing,
In terraced, in parking lot or bus, pushed in such a way that display screen is shown.But if the mode of this push,
Content is pre-set, and content is also fixation, and the content of such advertisement is just relatively simple, and it is wide to be unable to satisfy viewing
The diversified requirement of the different crowd of announcement cannot push corresponding information, this is possible to will cause according to the crowd of viewing
The waste of the resource of advertisement putting business.
Summary of the invention
The application provides a kind of information-pushing method and information push-delivery apparatus, can remove advertisement factory in the prior art from
The content fixation of quotient's advertisement is unable to satisfy the diversification of different crowd and causes asking for the waste of the resource of advertisement putting business
Topic.
According to a first aspect of the present application, the application provides a kind of information-pushing method, and method, which includes: that shooting is to be received, to be pushed away
Deliver letters breath target object image；Obtain the target information in image；Corresponding pushed information is obtained according to target information；It will
Pushed information shows target object according to setting rule by way of image.
Preferably, shoot information to be pushed target object image information the step of before, comprising: preset and
Pushed information of the storage for push, and establish the relation table of target information and pushed information.
Preferably, obtain image information in target information the step of in, comprising: identify in image with target pair
As relevant setting product is as target information, wherein setting product includes: dress ornament, ornament and/or electronic equipment.
Preferably, according to target information according to setting Rule corresponding pushed information the step of, comprising: from pass
It is that pushed information corresponding with setting product is obtained in table.
Preferably, by pushed information by way of image according to setting rule show target object the step of it
Before, comprising: the character features for identifying target object are sieved from pushed information to be pushed according to the character features of target object
Choosing meets the pushed information of character features.
According to the second aspect of application, the application provides a kind of information push-delivery apparatus, and device includes: shooting module, is used for
Shoot the image of the target object of pushed information to be received；Module is obtained, for obtaining the target information in image；Push mould
Block, for obtaining corresponding pushed information according to target information；Display module, for pressing pushed information by way of image
Target object is showed according to setting rule.
Preferably, information push-delivery apparatus includes: presetting module, for presetting and storing the push letter for push
Breath, and establish the relation table of target information and pushed information.
Preferably, it obtains module to be used for: identifying that the setting product relevant to target object in image is believed as target
Breath, wherein setting product includes: dress ornament, ornament and/or electronic equipment.
Preferably, pushing module is used for: pushed information corresponding with setting product is obtained from relation table.
Preferably, information push-delivery apparatus further include: character features identification module, the personage of target object is special for identification
Sign, according to the character features of target object, screening meets the pushed information of character features from pushed information to be pushed.
The beneficial effects of the present application are as follows: the image by shooting the target object of pushed information to be received obtains image
In target information, corresponding pushed information is obtained further according to target information, by pushed information according to setting by way of image
Set pattern then shows target object, this makes it possible to push corresponding product information according to product used in target object,
So that the content of push has popularity and flexibility, and the cost of advertisement manufacturer is reduced, improves the efficiency of push.
Detailed description of the invention
Fig. 1 is the flow chart of the information-pushing method of one embodiment of the application；And
Fig. 2 is the schematic diagram of the information push-delivery apparatus of another embodiment of the application.
Specific embodiment
The present invention is further described with exemplary embodiment with reference to the accompanying drawing, the examples of the embodiments are attached
It is shown in figure, in which the same or similar labels are throughly indicated same or similar element or there is same or like function
Element.The embodiments described below with reference to the accompanying drawings are exemplary, for explaining only the invention, and cannot be construed to pair
Limitation of the invention.In addition, if the detailed description of known technology is for showing the invention is characterized in that unnecessary, then by it
It omits.
Those skilled in the art of the present technique are appreciated that unless expressly stated, singular " one " used herein, " one
It is a ", " described " and "the" may also comprise plural form.It is to be further understood that being arranged used in specification of the invention
Taking leave " comprising " is
Refer to there are the feature, integer, step, operation, element and/or component, but it is not excluded that in the presence of or addition one
Other a or multiple features, integer, step, operation, element, component and/or their group.It should be understood that when we claim element
It is " connected " or when " coupled " to another element, it can be directly connected or coupled to other elements, or there may also be in
Between element.In addition, " connection " used herein or " coupling " may include being wirelessly connected or wirelessly coupling.Wording used herein
"and/or" includes one or more associated wholes for listing item or any cell and all combinations.
Those skilled in the art of the present technique are appreciated that unless otherwise defined, all terms used herein (including technology art
Language and scientific term), there is meaning identical with the general understanding of those of ordinary skill in fields of the present invention.Should also
Understand, those terms such as defined in the general dictionary, it should be understood that have in the context of the prior art
The consistent meaning of meaning, and unless idealization or meaning too formal otherwise will not be used by specific definitions as here
To explain.
Referring to Fig. 1, a kind of information-pushing method of the application, method include:
Step S101: the image of the target object of pushed information to be received is shot.
In the present embodiment, the image of the target object of pushed information to be received is obtained by picture pick-up device.
Picture pick-up device may be mounted at the position of setting, for example, using if it is by the way that the display screen inside taxi is arranged in
If showing pushed information, then picture pick-up device can be arranged in the top of display screen, shoot the passenger for the position that is seated, this
Sample can take Facial Features, mobile phone, earphone, the dress ornament of dress, knapsack of user etc..
Further, before step S101, further includes: preset and store the pushed information for push, and build
The relation table of vertical target information and pushed information.
Step S102: the target information in image information is obtained.
In step s 102, comprising: identify the target object in image information character features and with target object phase
The setting product of pass is as target information, wherein setting product includes: dress ornament, ornament and/or electronic equipment.
In the present embodiment, machine learning can be passed through in advance by identifying based on machine learning to setting product
Method trains classifier, is classified by classifier to the setting product of identification.
Step S103: corresponding pushed information is obtained according to target information.
In step s 103, comprising: pushed information corresponding with setting product is obtained from relation table.
For example, the product information of the target object got is mobile phone, then found in relation table corresponding with the mobile phone classification
Pushed information.
Step S104: pushed information is showed to institute's target object by way of image.
In step S104, the pushed information that can be will acquire is carried out by way of image and sound in display screen
Display.Wherein, setting rule can be out-of-order display, be also possible to be shown according to the sequence of the price size of similar product
Show, here with no restriction.
Further, before step S104, comprising: the character features for identifying target object, according to the people of target object
Object feature, screening meets the pushed information of character features from pushed information to be pushed.
In the present embodiment, identify that the character features of the target object in image information can be the side based on machine learning
Formula trains the template of character features, for example trains face template, and the target recognized and face template are compared, can be sentenced
Whether disconnected is face.It can thus identify face feature, hair style and the body type etc. of personage.It is special further according to the face of personage
The age condition and gender that sign, hair style and body type etc. identify out target object are as character features.
The age of combining target object and gender filter out from pushed information to be pushed and meet different age group and not
The other pushed information of the same sex.For example, the product this kind of for mobile phone, can be set corresponding different age bracket and classification, such as
Women is set, 15 to 25 years old users push 6 mobile phone of apple of pink.
Illustrated with applying in the occasion of elevator, generally there is setting display screen in elevator, can be arranged on a display screen with
The camera of display screen communication.By camera shoot elevator in image, identify the personnel in elevator dress, wear
Dress ornament and the electronic product used etc..
Then according to preset relation table, pushed information corresponding with the setting product recognized is filtered out.When recognizing
Crowd in elevator then pushes relevant to mobile phone information, such as charger, mobile phone shell, charging cable etc. when using mobile phone.Again
According to the gender and age characteristics of the target object recognized, for example, recognizing, target object is women and age bracket is 15
When to 25 years old, then the product pushed should also meet the feature of the gender and age bracket.
Generally speaking, the application can be applicable in a variety of occasions, such as on bus, in taxi or elevator.
Correspondingly, the function modoularization thinking according to computer software, referring to Fig. 2, the application proposes that a kind of information pushes away
Device is sent, device includes:
Shooting module 201, the image of the target object for shooting pushed information to be received.
In the present embodiment, the image of the target object of pushed information to be received is obtained by picture pick-up device.
Picture pick-up device may be mounted at the position of setting, for example, using if it is by the way that the display screen inside taxi is arranged in
If showing pushed information, then picture pick-up device can be arranged in the top of display screen, shoot the passenger for the position that is seated, this
Sample can take Facial Features, mobile phone, earphone, the dress ornament of dress, knapsack of user etc..
Information push-delivery apparatus includes: presetting module, for presetting and storing the pushed information for push, and is established
The relation table of target information and pushed information.
Because advertisement manufacturer pushed information be it is purposive, have to set the content to be pushed, will push away
The content sent is stored in database by way of picture and text, is also both in storage device.Here pushed information may include
The graph text information of variety classes mobile phone, the graph text information of earphone, the graph text information of charger, the graph text information of dress ornament, jewellery
Graph text information etc..
Then, the relation table of target information and pushed information is established.Specifically, the classification of target information is set, is then built
Found the corresponding pushed information of each classification.For example, having mobile phone in the classification of setting target information, by mobile phone shell, charger, power supply
The information such as interface, mobile phone are as the corresponding pushed information of the category.After recognizing echo signal every time in this way, search can be passed through
Relation table obtains corresponding pushed information.Relation table can be configured according to actual demand, here with no restriction.
Module 202 is obtained, for obtaining the target information in image.
Module 202 is obtained to be used for: identify setting product relevant to target object in image as target information,
In, setting product includes: dress ornament, ornament and/or electronic equipment.
In the present embodiment, machine learning can be passed through in advance by identifying based on machine learning to setting product
Method trains classifier, is classified by classifier to the setting product of identification.
Pushing module 203, for obtaining corresponding pushed information according to target information.
Pushing module 203 is used for: pushed information corresponding with setting product is obtained from relation table.
The product information of the target object got is mobile phone, then push corresponding with the mobile phone classification is found in relation table
Information.
Display module 204, for pushed information to be showed target object according to setting rule by way of image.
Further, information push-delivery apparatus further include: character features identification module, the personage of target object is special for identification
Sign, according to the character features of target object, screening meets the pushed information of character features from pushed information to be pushed.
In the present embodiment, identify that the character features of the target object in image information can be the side based on machine learning
Formula trains the template of character features, for example trains face template, and the target recognized and face template are compared, can be sentenced
Whether disconnected is face.It can thus identify face feature, hair style and the body type etc. of personage.It is special further according to the face of personage
The age condition and gender that sign, hair style and body type etc. identify out target object are as character features.
The age of combining target object and gender filter out from pushed information to be pushed and meet different age group and not
The other pushed information of the same sex.For example, the product this kind of for mobile phone, can be set corresponding different age bracket and classification, such as
Women is set, 15 to 25 years old users push 6 mobile phone of apple of pink.
The working principle of the application is illustrated below with reference to Fig. 1 to Fig. 2.
Firstly, on a display screen or periphery sets picture pick-up device, current target object is shot by picture pick-up device
Image, wherein picture pick-up device may be mounted near display screen, and this makes it possible to shoot the mesh being closer to from display screen
Mark the image of object.
After taking image, the method based on machine learning identifies that setting product relevant to target information is made in image
For target information.If there are multiple target objects in image, priority ranking can be carried out according to the distance of distance, according to
The opposite camera of distance is closer to carry out corresponding push.
The corresponding pushed information of the product category is found from preset relation table after recognizing product information, for example, producing
If product information is cap, the corresponding pushed information of cap can be pushed, can be similar cap, including sunbonnet, army cap
Deng.
Further, according to the age and gender for recognizing target object, suitable mesh is filtered out from information to be pushed the inside
Mark the age of object and the pushed information of gender, for example, if target object is women, and the age probably 15 to 25 years old it
Between, then the product that pink colour etc. may be selected to have maiden's attribute pushes to user, and this makes it possible to realize accurately to promote.
The disclosure proposes a kind of computer readable storage medium, and computer-readable recording medium storage has computer program,
The step of information-pushing method as described above is realized when computer program is executed by processor.
If module/unit of the equipment be realized in the form of SFU software functional unit and as independent product sale or
In use, can store in a computer readable storage medium.Based on this understanding, the present invention realizes above-mentioned implementation
All or part of the process in example method, can also instruct relevant hardware to complete, the meter by computer program
Calculation machine program can be stored in a computer readable storage medium, the computer program when being executed by processor, it can be achieved that on
The step of stating each embodiment of the method.Wherein, the computer program includes computer program code, the computer program generation
Code can be source code form, object identification code form, executable file or certain intermediate forms etc..The computer-readable medium
It may include: any entity or device, recording medium, USB flash disk, mobile hard disk, magnetic that can carry the computer program code
Dish, CD, computer storage, read-only memory (ROM, Read-Only Memory), random access memory (RAM,
Random Access Memory), electric carrier signal, telecommunication signal and software distribution medium etc..It should be noted that described
The content that computer-readable medium includes can carry out increasing appropriate according to the requirement made laws in jurisdiction with patent practice
Subtract, such as does not include electric carrier signal and electricity according to legislation and patent practice, computer-readable medium in certain jurisdictions
Believe signal.
The beneficial effects of the present application are as follows: the image by shooting the target object of pushed information to be received obtains image
In target information, corresponding pushed information is obtained further according to target information, by pushed information according to setting by way of image
Set pattern then shows target object, this makes it possible to push corresponding product information according to product used in target object,
So that the content of push is more extensively and flexibility, and the cost of advertisement manufacturer is reduced, improve the efficiency of push.
It will be understood by those skilled in the art that all or part of the steps of various methods can pass through in above embodiment
Program instructs related hardware to complete, which can be stored in a computer readable storage medium, storage medium can wrap
It includes: read-only memory, random access memory, disk or CD etc..
The foregoing is a further detailed description of the present application in conjunction with specific implementation manners, and it cannot be said that this Shen
Specific implementation please is only limited to these instructions.For those of ordinary skill in the art to which this application belongs, it is not taking off
Under the premise of from the present application design, a number of simple deductions or replacements can also be made.
Claims (10)
1. a kind of information-pushing method, which is characterized in that the described method includes:
Shoot the image of the target object of pushed information to be received；
Obtain the target information in described image；
Corresponding pushed information is obtained according to the target information；
The pushed information is showed into the target object according to setting rule by way of image.
2. information-pushing method as described in claim 1, which is characterized in that in the target object of the shooting information to be pushed
Image information the step of before, comprising:
The pushed information for push is preset and stored, and establishes the relationship of the target information Yu the pushed information
Table.
3. information-pushing method as claimed in claim 2, which is characterized in that the target information in the acquisition image information
The step of in, comprising:
Identify the setting product relevant to the target object in described image as the target information, wherein described
Setting product includes: dress ornament, ornament and/or electronic equipment.
4. information-pushing method as claimed in claim 3, which is characterized in that described regular according to setting according to target information
In the step of obtaining corresponding pushed information, comprising:
Pushed information corresponding with the setting product is obtained from the relation table.
5. information-pushing method as claimed in claim 3, which is characterized in that it is described by pushed information by way of image
Before the step of showing target object according to setting rule, comprising:
The character features for identifying the target object, according to the character features of the target object, from the push to be pushed
Screening meets the pushed information of the character features in information.
6. a kind of information push-delivery apparatus, which is characterized in that described device includes:
Shooting module, the image of the target object for shooting pushed information to be received；
Module is obtained, for obtaining the target information in described image；
Pushing module, for obtaining corresponding pushed information according to the target information；
Display module, for the pushed information to be showed the target object according to setting rule by way of image.
7. information push-delivery apparatus as claimed in claim 6, which is characterized in that the information push-delivery apparatus includes:
Presetting module for presetting and storing the pushed information for push, and is established the target information and is pushed away with described
It delivers letters the relation table of breath.
8. information push-delivery apparatus as claimed in claim 7, which is characterized in that the acquisition module is used for: identifying the figure
Setting product relevant to the target object as in is as the target information, wherein the setting product includes: clothes
Decorations, ornament and/or electronic equipment.
9. information push-delivery apparatus as claimed in claim 8, which is characterized in that the pushing module is used for: from the relation table
It is middle to obtain pushed information corresponding with the setting product.
10. information push-delivery apparatus as claimed in claim 8, which is characterized in that the information push-delivery apparatus further include: Ren Wute
Levy identification module, character features of the target object for identification, according to the character features of the target object, from it is described to
Screening meets the pushed information of the character features in the pushed information of push.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811612479.9A CN109509038A (en) | 2018-12-27 | 2018-12-27 | Information-pushing method and information push-delivery apparatus |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811612479.9A CN109509038A (en) | 2018-12-27 | 2018-12-27 | Information-pushing method and information push-delivery apparatus |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN109509038A true CN109509038A (en) | 2019-03-22 |
Family
ID=65755535
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201811612479.9A Withdrawn CN109509038A (en) | 2018-12-27 | 2018-12-27 | Information-pushing method and information push-delivery apparatus |
Country Status (1)
| Country | Link |
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| CN (1) | CN109509038A (en) |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN111311355A (en) * | 2020-01-20 | 2020-06-19 | 深圳市博乐信息技术有限公司 | Method and module for pushing by applying identity recognition and AR pushing system |
| CN112231506A (en) * | 2020-10-28 | 2021-01-15 | 刘娴 | Information recommendation method and device based on food material identification |
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| CN105787769A (en) * | 2016-03-03 | 2016-07-20 | 高旭磊 | Advertisement distribution method and system |
| CN107995527A (en) * | 2017-11-27 | 2018-05-04 | 信利光电股份有限公司 | A kind of consumer goods advertisement sending method and relevant apparatus based on smart television |
| CN108009843A (en) * | 2017-11-17 | 2018-05-08 | 阔视（北京）科技有限公司 | Method for pushing, the apparatus and system of advertisement |
| CN108876430A (en) * | 2018-04-28 | 2018-11-23 | 广东智媒云图科技股份有限公司 | A kind of advertisement sending method based on crowd characteristic, electronic equipment and storage medium |
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| WO2014079327A1 (en) * | 2012-11-21 | 2014-05-30 | 腾讯科技（深圳）有限公司 | Information pushing method and system, digital tv receiving terminal and computer storage medium |
| CN105787769A (en) * | 2016-03-03 | 2016-07-20 | 高旭磊 | Advertisement distribution method and system |
| CN108009843A (en) * | 2017-11-17 | 2018-05-08 | 阔视（北京）科技有限公司 | Method for pushing, the apparatus and system of advertisement |
| CN107995527A (en) * | 2017-11-27 | 2018-05-04 | 信利光电股份有限公司 | A kind of consumer goods advertisement sending method and relevant apparatus based on smart television |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN111311355A (en) * | 2020-01-20 | 2020-06-19 | 深圳市博乐信息技术有限公司 | Method and module for pushing by applying identity recognition and AR pushing system |
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