CN115082130B - Advertisement propaganda method and system for equipment sales - Google Patents
Advertisement propaganda method and system for equipment sales Download PDFInfo
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- CN115082130B CN115082130B CN202210851997.6A CN202210851997A CN115082130B CN 115082130 B CN115082130 B CN 115082130B CN 202210851997 A CN202210851997 A CN 202210851997A CN 115082130 B CN115082130 B CN 115082130B
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Abstract
The invention relates to the technical field of advertising, and particularly discloses an advertising method and system for equipment sales. According to the invention, the equipment demand information of customers is acquired through the entrance of the underground parking lot of the shopping mall; planning a parking position and a parking route, and carrying out parking following guidance; determining a plurality of propaganda information, and advertising; obtaining target selection of a customer and determining target equipment; and carrying out sales following guidance and sales publicity. Can acquire customer's equipment demand information, carry out the planning of parking position and the parking route in market, when parking is followed and is guided, confirm a plurality of propaganda equipment and the propaganda information that corresponds and carry out advertising, and acquire customer's target selection after parking, carry out corresponding sale and follow and guide and sell the propaganda, can be according to customer's purchase demand, carry out the change of pertinence following propaganda, be convenient for let customer browse the advertising who is fit for oneself purchase demand, thereby can effectively improve the advertising efficiency of equipment sale.
Description
Technical Field
The invention belongs to the technical field of advertising, and particularly relates to an advertising method and system for equipment sales.
Background
The advertisement propaganda refers to an activity that an advertiser propagates and propagates advertisement information to the public through a certain medium or form by means of strategies and means of an advertisement operator. Concept advertising focuses on publicizing advocated concepts and ideas, and guides the public to build new concepts. The key points of the advertising are to advertise and introduce the functions and quality of the commodities and guide the consumption of consumers, and in order to ensure the advertising effect, a proper advertising medium must be selected and an appropriate mode is adopted for advertising.
The location of equipment sale is usually arranged in a large-scale equipment sale market, and different equipment can be sold in different areas according to different equipment types. Because the equipment sales has the specialty, pertinence, therefore the advertising of equipment sales also needs the specialty, pertinence propaganda, otherwise even throw into great advertising cost, also can not play fine advertising effect, and the advertising to the equipment sales that has now, usually only carries out the input of fixed advertising information in some positions of the equipment sales market, can not be according to the purchase demand of different customers, carry out the propaganda change of pertinence, be not convenient for let the customer browse to the advertising that suits oneself purchase demand.
Disclosure of Invention
The embodiment of the invention aims to provide an advertising method and system for equipment sales, and aims to solve the problems in the background art.
In order to achieve the above purpose, the embodiments of the present invention provide the following technical solutions:
an advertising method for equipment sales, the method specifically comprises the following steps:
establishing a special network connection with a mobile terminal of a customer at an underground parking lot entrance of a mall, and acquiring equipment demand information of the customer through the special network;
planning a parking position and a parking route according to the equipment requirement information, and carrying out parking following guidance according to the parking route;
carrying out equipment propaganda analysis on the equipment demand information, determining a plurality of propaganda equipment and corresponding propaganda information, and carrying out advertisement propaganda on the plurality of propaganda information according to the parking route;
when a customer arrives at the parking position, obtaining target selection of the customer, determining target equipment, and obtaining a sales position and sales information of the target equipment;
and planning a sales route according to the sales position, carrying out sales following guidance according to the sales route, and carrying out sales publicity of sales information on the sales route.
As a further limitation of the technical solution of the embodiment of the present invention, the establishing a private network connection with a mobile terminal of a customer at an entrance of an underground parking lot of a mall, and the acquiring the device requirement information of the customer through the private network specifically includes the following steps:
the method comprises the steps of obtaining an access request of a customer at an underground parking lot entrance of a shopping mall;
establishing a private network connection with a mobile terminal of a customer according to the access request;
sending an information request to a mobile terminal of a customer through the private network;
and acquiring the equipment requirement information filled in and transmitted by the customer according to the information request.
As a further limitation of the technical solution of the embodiment of the present invention, the planning a parking position and a parking route according to the equipment requirement information, and the following parking guidance according to the parking route specifically includes the following steps:
analyzing the equipment requirement information to determine the equipment type;
matching parking positions of corresponding parking areas according to the equipment types;
planning a route according to the parking position to generate a parking route;
and carrying out parking following guidance according to the parking route.
As a further limitation of the technical solution of the embodiment of the present invention, the performing device advertising analysis on the device demand information, determining a plurality of advertising devices and corresponding advertising information, and performing advertising on the plurality of advertising information according to the parking route specifically includes the following steps:
performing requirement analysis on the equipment requirement information to generate a plurality of requirement labels;
determining a plurality of propaganda devices and corresponding propaganda information according to the plurality of demand labels;
determining a plurality of propaganda positions according to the parking route;
and advertising the plurality of the advertising information at the plurality of the advertising positions.
As a further limitation of the technical solution of the embodiment of the present invention, the obtaining a target selection of a customer when the customer arrives at the parking location, determining a target device, and obtaining a sales location and sales information of the target device specifically includes the following steps:
when the customer arrives at the parking position, a selection request is sent to a mobile terminal of the customer through the private network;
acquiring a target selection filled in transmission by a user according to the selection request;
determining target equipment according to the target selection;
and acquiring the sales position and the sales information of the target equipment.
As a further limitation of the technical solution of the embodiment of the present invention, the planning of the sales route according to the sales location, the sales following guidance according to the sales route, and the sales promotion of the sales information on the sales route specifically include the following steps:
planning a sales route according to the sales position;
carrying out sales following guidance according to the sales route;
determining a plurality of sales promotion positions according to the sales routes;
and tracking the sales promotion on the sales information at a plurality of sales promotion positions.
An advertisement propaganda system for equipment sales, the system comprising a demand information acquisition unit, a parking plan guidance unit, an equipment propaganda analysis unit, a target equipment determination unit, and a sales propaganda guidance unit, wherein:
the system comprises a demand information acquisition unit, a customer management unit and a customer management unit, wherein the demand information acquisition unit is used for establishing a special network connection with a mobile terminal of a customer at an underground parking lot entrance of a shopping mall and acquiring equipment demand information of the customer through the special network;
the parking planning and guiding unit is used for planning a parking position and a parking route according to the equipment requirement information and carrying out parking following and guiding according to the parking route;
the equipment propaganda analysis unit is used for carrying out equipment propaganda analysis on the equipment demand information, determining a plurality of propaganda equipment and corresponding propaganda information, and carrying out advertisement propaganda on the plurality of propaganda information according to the parking route;
the target equipment determining unit is used for acquiring target selection of a customer, determining target equipment and acquiring a sales position and sales information of the target equipment when the customer arrives at the parking position;
and the sales promotion guiding unit is used for planning a sales route according to the sales position, carrying out sales following guidance according to the sales route, and carrying out sales promotion of the sales information on the sales route.
As a further limitation of the technical solution of the embodiment of the present invention, the demand information acquiring unit specifically includes:
the request acquisition module is used for acquiring an access request of a customer at an entrance of an underground parking lot of a shopping mall;
the network connection module is used for establishing a special network connection with a mobile terminal of a customer according to the access request;
a request sending module, configured to send an information request to a mobile terminal of a customer through the private network;
and the requirement acquisition module is used for acquiring the equipment requirement information which is filled and transmitted by the customer according to the information request.
As a further limitation of the technical solution of the embodiment of the present invention, the parking plan directing unit specifically includes:
the demand analysis module is used for analyzing the equipment demand information and determining the equipment type;
the position matching module is used for matching the parking positions of the corresponding parking areas according to the equipment types;
the route planning module is used for planning a route according to the parking position to generate a parking route;
and the parking guide module is used for carrying out parking following guide according to the parking route.
As a further limitation of the technical solution of the embodiment of the present invention, the device advertisement analysis unit specifically includes:
the label generating module is used for carrying out requirement analysis on the equipment requirement information to generate a plurality of requirement labels;
the label processing module is used for determining a plurality of propaganda equipment and corresponding propaganda information according to the plurality of demand labels;
the position determining module is used for determining a plurality of propaganda positions according to the parking route;
and the advertising module is used for advertising the plurality of the propaganda information at the plurality of propaganda positions.
Compared with the prior art, the invention has the beneficial effects that:
the embodiment of the invention establishes the special network connection with the mobile terminal of the customer through the entrance of the underground parking lot of the market to obtain the equipment requirement information of the customer; planning a parking position and a parking route, and carrying out parking following guidance; determining a plurality of propaganda information, and advertising; obtaining target selection of a customer and determining target equipment; sales follow-up guidance and sales promotion are performed. Can acquire customer's equipment demand information, carry out the planning of parking position and the parking route in market, when parking is followed and is guided, confirm a plurality of propaganda equipment and the propaganda information that corresponds and carry out advertising, and acquire customer's target selection after parking, carry out corresponding sales and follow and guide and sell the propaganda, can be according to customer's purchase demand, carry out the change of pertinence following the propaganda, be convenient for let customer browse to the advertising who is fit for oneself purchase demand, thereby can effectively improve the advertising efficiency that equipment sold.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings used in the embodiments or the description of the prior art will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present invention.
Fig. 1 shows a flow chart of a method provided by an embodiment of the invention.
Fig. 2 shows a flowchart for acquiring device requirement information in the method provided by the embodiment of the present invention.
Fig. 3 shows a flowchart of the parking plan follow guide in the method provided by the embodiment of the invention.
FIG. 4 is a flow diagram illustrating a promotion of a promotional information advertisement in a method provided by an embodiment of the present invention.
Fig. 5 is a flowchart illustrating a target selection obtaining process in the method according to the embodiment of the present invention.
FIG. 6 is a flow chart illustrating a sales follow referral promotion in a method provided by an embodiment of the invention.
Fig. 7 shows an application architecture diagram of a system provided by an embodiment of the invention.
Fig. 8 is a block diagram illustrating a structure of a demand information acquisition unit in the system according to the embodiment of the present invention.
Fig. 9 shows a block diagram of a parking plan guidance unit in the system provided by the embodiment of the invention.
Fig. 10 shows a block diagram of a device advertisement analysis unit in the system according to the embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the present invention is described in further detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the invention and do not limit the invention.
It can be understood that, because the equipment sales has specialty and pertinence, the advertising of the equipment sales also needs specialty and pertinence, otherwise, even if a large advertising cost is invested, the advertising does not play a good role, and the existing advertising of the equipment sales is usually only to put in fixed advertising information at some positions of the equipment sales market, and can not change the targeted advertising according to the purchase demands of different customers, so that the customers are not convenient to browse the advertising suitable for the purchase demands of the customers.
In order to solve the problems, the embodiment of the invention establishes the special network connection with the mobile terminal of the customer through the entrance of the underground parking lot in the market to acquire the equipment requirement information of the customer; planning a parking position and a parking route, and carrying out parking following guidance; determining a plurality of propaganda information, and advertising; obtaining target selection of a customer and determining target equipment; sales follow-up guidance and sales promotion are performed. Can acquire customer's equipment demand information, carry out the planning of parking position and the parking route in market, when parking is followed and is guided, confirm a plurality of propaganda equipment and the propaganda information that corresponds and carry out advertising, and acquire customer's target selection after parking, carry out corresponding sale and follow and guide and sell the propaganda, can be according to customer's purchase demand, carry out the change of pertinence following propaganda, be convenient for let customer browse the advertising who is fit for oneself purchase demand, thereby can effectively improve the advertising efficiency of equipment sale.
Fig. 1 shows a flow chart of a method provided by an embodiment of the invention.
Specifically, the advertising method for equipment sales specifically comprises the following steps:
and S101, establishing a special network connection with a mobile terminal of a customer at an underground parking lot entrance of a shopping mall, and acquiring equipment requirement information of the customer through the special network.
In the embodiment of the invention, when a customer enters a shopping mall sold by equipment in a driving mode, the customer needs to wait to enter the underground parking lot of the shopping mall in a queue from an entrance of the underground parking lot, when the underground parking lot enters the entrance, the customer can scan a two-dimensional code adhered to the entrance through a mobile terminal, a request signal is generated and sent after the mobile terminal finishes scanning the two-dimensional code, a corresponding mobile terminal is determined according to the entrance request by receiving the entrance request of the customer, a special network connection with the mobile terminal of the customer is established, at the moment, an information request is sent to the mobile terminal of the customer through a special network, the generated information request form is displayed after the mobile terminal of the customer receives the information request, the customer can fill equipment requirement information on the information request form, and fill and transmit the equipment requirement information after the filling of the equipment requirement information is finished, and the equipment requirement information filled by the customer is obtained through the special network.
Specifically, fig. 2 shows a flowchart of acquiring device requirement information in the method provided by the embodiment of the present invention.
In a preferred embodiment of the present invention, the establishing a private network connection with a mobile terminal of a customer at an entrance of an underground parking lot of a mall, and acquiring the equipment requirement information of the customer through the private network specifically includes the following steps:
step S1011, at an entrance of an underground parking lot of a mall, obtains an entrance request of a customer.
Step S1012 is performed to establish a private network connection with the mobile terminal of the customer in accordance with the access request.
Step S1013 is to transmit an information request to the mobile terminal of the customer via the private network.
Further, the advertising method for equipment sales further comprises the following steps:
and S102, planning a parking position and a parking route according to the equipment requirement information, and carrying out parking following guidance according to the parking route.
In the embodiment of the invention, the equipment type which the customer wants to buy is determined by analyzing the equipment requirement information filled by the customer, the equipment type is matched with the sales area of the equipment corresponding to the equipment type in the market according to the equipment type, the parking area at the bottom is further determined according to the sales area, the unoccupied parking position is selected according to the parking space state in the parking area, the parking route is planned according to the parking position to generate the parking route, the position of the customer during driving is sensed in real time, and the customer is driven to be guided by the light for parking and following in the underground parking lot according to the parking route.
It can be understood that the position of the customer vehicle entering the underground parking lot and traveling according to the parking route can be sensed by the infrared sensing technology, the guidance of the light route is kept in front of the customer vehicle, and the light of the route guidance can be extinguished at a certain distance behind the customer vehicle.
Specifically, fig. 3 shows a flowchart of the parking plan following guidance in the method provided by the embodiment of the present invention.
In a preferred embodiment provided by the present invention, the planning a parking position and a parking route according to the device requirement information, and the following parking guidance according to the parking route specifically includes the following steps:
and step S1021, analyzing the equipment requirement information and determining the equipment type.
And step S1022, matching the parking positions of the corresponding parking areas according to the equipment types.
And step S1023, planning a route according to the parking position and generating a parking route.
And step S1024, parking following guidance is carried out according to the parking route.
Further, the advertising method for equipment sales further comprises the following steps:
and step S103, carrying out equipment propaganda analysis on the equipment demand information, determining a plurality of propaganda equipment and corresponding propaganda information, and carrying out advertisement propaganda on the plurality of propaganda information according to the parking route.
In the embodiment of the invention, a plurality of demand labels are generated by carrying out demand analysis on equipment demand information filled by a customer, a plurality of propaganda equipment meeting the purchase demand of the customer are matched from a database of an equipment sales department according to the demand labels, the propaganda information corresponding to the propaganda equipment is obtained, the parking route is analyzed, a plurality of propaganda positions which can carry out advertising and propaganda without influencing safe driving of the customer on the parking route are determined, and the propaganda information is respectively carried out advertising and displaying on the propaganda positions, so that the customer can browse the propaganda information corresponding to the propaganda equipment along the parking route when passing through the plurality of propaganda positions.
It can be understood that a plurality of propaganda positions on the parking route can be selected from straight routes with wide sides and no obstacles, and customers can conveniently browse corresponding propaganda information when passing through the propaganda positions without carrying out intense driving when passing through the straight routes.
Specifically, fig. 4 shows a flowchart of promotion information advertisement promotion in the method provided by the embodiment of the present invention.
In a preferred embodiment of the present invention, the performing equipment advertisement analysis on the equipment demand information, determining a plurality of advertisement equipments and corresponding advertisement information, and performing advertisement propagation on the plurality of advertisement information according to the parking route specifically includes the following steps:
and step S1031, performing requirement analysis on the equipment requirement information, and generating a plurality of requirement labels.
And step S1032, determining a plurality of propaganda devices and corresponding propaganda information according to the plurality of demand labels.
And step S1033, determining a plurality of propaganda positions according to the parking route.
Step S1034 is to advertise the advertisement information at the advertisement positions.
Further, the advertising method for equipment sales further comprises the following steps:
and step S104, when the customer arrives at the parking position, acquiring the target selection of the customer, determining the target equipment, and acquiring the sales position and the sales information of the target equipment.
In the embodiment of the invention, when a customer drives to a parking position, a selection request is sent to a mobile terminal of the customer through a private network, the selection request lists a plurality of propaganda devices shown to the customer in a parking route, the customer can select a favorite propaganda device in the selection request, a target selection is generated and sent in the mobile terminal of the customer, the target selection sent by the mobile terminal is received through the private network, the favorite propaganda device of the customer is marked as a target device according to the target selection, and further, the sales position and the sales information of the target device are obtained from a database of a device sales mall.
It is understood that the sales location is a specific location where the target device is sold offline in the device sales outlet, and includes: market floors, position numbers, position directions and the like; the sales information is a case where the target device is sold in a city of the customer, and includes: time sold, number sold, model sold, etc.
Specifically, fig. 5 shows a flowchart of target selection acquisition processing in the method provided by the embodiment of the present invention.
In a preferred embodiment of the present invention, the obtaining a target selection of a customer, determining a target device, and obtaining a sales location and sales information of the target device when the customer arrives at the parking location specifically includes the following steps:
step S1041, when the customer arrives at the parking position, sending a selection request to the mobile terminal of the customer through the private network.
Step S1042, acquiring a target selection that the user fills in transmission according to the selection request.
And S1043, determining target equipment according to the target selection.
And step S1044, acquiring the sales position and the sales information of the target equipment.
Further, the advertising method for equipment sales further comprises the following steps:
and S105, planning a sales route according to the sales position, carrying out sales following guidance according to the sales route, and carrying out sales publicity of sales information on the sales route.
In the embodiment of the invention, route planning between the parking position and the sales position is carried out according to the sales position to obtain the sales route, the position of a customer is sensed in real time, then the customer is subjected to sales following light guidance according to the sales route, a plurality of sales publicity positions are arranged at an elevator in the sales route, so that the customer publicizes and displays the sales information after waiting for the elevator and entering the elevator, information nodes browsed by the customer at each sales publicity position are recorded, and then the sales information is tracked and continuously displayed at the next sales publicity position according to the information nodes.
It can be understood that, by tracking the sales promotion of the sales information, the customer can know the fire heat degree of the target device, thereby further realizing the advertising promotion of the target device and increasing the possibility of the customer to purchase the target device.
Specifically, fig. 6 shows a flow chart of the sales follow guidance promotion in the method provided by the embodiment of the present invention.
In a preferred embodiment of the present invention, the planning a sales route according to the sales location, performing sales following guidance according to the sales route, and performing sales promotion of sales information on the sales route specifically includes the following steps:
and step S1051, planning a sales route according to the sales positions.
Step S1052, carrying out sales following guidance according to the sales route.
And step S1053, determining a plurality of sales promotion positions according to the sales routes.
Step S1054, tracking sales publicity is performed on the sales information at a plurality of the sales publicity positions.
Further, fig. 7 is a diagram illustrating an application architecture of the system according to the embodiment of the present invention.
In another preferred embodiment of the present invention, an advertisement system for device sales includes:
the demand information acquisition unit 101 is configured to establish a private network connection with a mobile terminal of a customer at an entrance of an underground parking lot in a mall, and acquire equipment demand information of the customer through the private network.
In the embodiment of the present invention, when a customer enters a mall sold by equipment by driving, the customer needs to wait to enter the underground parking lot of the mall in a queue from an entrance of the underground parking lot, when the underground parking lot enters, the customer can scan the two-dimensional code adhered to the entrance through the mobile terminal, and after the mobile terminal finishes scanning the two-dimensional code, a request signal is generated and sent, the demand information obtaining unit 101 determines a corresponding mobile terminal according to an entrance request by receiving the entrance request of the customer, and establishes a dedicated network connection with the mobile terminal of the customer, at this time, an information request is sent to the mobile terminal of the customer through a dedicated network, after receiving the information request, the mobile terminal of the customer displays a generated information request form, the customer can fill in equipment demand information on the information request form, and performs filling transmission after completing filling in the equipment demand information, and the demand information obtaining unit 101 obtains the equipment demand information filled in by the customer through the dedicated network.
Specifically, fig. 8 shows a block diagram of a structure of the requirement information acquiring unit 101 in the system according to the embodiment of the present invention.
In a preferred embodiment provided by the present invention, the demand information acquiring unit 101 specifically includes:
the request obtaining module 1011 is configured to obtain an access request of a customer at an entrance of an underground parking lot of a shopping mall.
A network connection module 1012, configured to establish a private network connection with the mobile terminal of the customer according to the access request.
A request sending module 1013, configured to send an information request to a mobile terminal of a customer through the private network.
And the requirement acquisition module 1014 is used for acquiring the device requirement information which is filled in and transmitted by the customer according to the information request.
Further, the advertisement system for device sales further includes:
and the parking planning and guiding unit 102 is configured to plan a parking position and a parking route according to the equipment requirement information, and perform parking following guidance according to the parking route.
In the embodiment of the present invention, the parking planning guidance unit 102 analyzes the device requirement information filled by the customer, determines the type of the device that the customer wants to purchase, matches the sales area of the device corresponding to the device type in the mall according to the device type, further determines the parking area at the bottom according to the sales area, selects an unoccupied parking position according to the state of the parking space in the parking area, plans the parking route according to the parking position, generates the parking route, senses the position of the customer when driving in real time, and further guides the customer to drive in the underground parking lot according to the parking route by using the light for following the parking.
Specifically, fig. 9 shows a block diagram of a parking plan guidance unit 102 in the system according to the embodiment of the present invention.
In a preferred embodiment provided by the present invention, the parking plan directing unit 102 specifically includes:
a requirement analysis module 1021, configured to analyze the device requirement information and determine a device type.
And a position matching module 1022, configured to match parking positions of corresponding parking areas according to the device types.
And the route planning module 1023 is used for carrying out route planning according to the parking positions to generate a parking route.
And the parking guidance module 1024 is used for performing parking following guidance according to the parking route.
Further, the advertisement system for device sales further includes:
and the equipment propaganda analysis unit 103 is used for carrying out equipment propaganda analysis on the equipment demand information, determining a plurality of propaganda equipment and corresponding propaganda information, and carrying out advertisement propaganda on the plurality of propaganda information according to the parking route.
In the embodiment of the present invention, the device advertising analysis unit 103 performs demand analysis on the device demand information filled by the customer to generate a plurality of demand labels, matches a plurality of advertising devices meeting the customer purchase demand from the database of the device sales mall according to the plurality of demand labels, acquires advertising information corresponding to the plurality of advertising devices, analyzes the parking route to determine a plurality of advertising positions where the safe driving of the customer can be unaffected and advertising can be performed on the parking route, and performs advertising display on the plurality of advertising positions, so that the customer can browse the advertising information corresponding to the plurality of advertising devices when driving along the parking route and passing through the plurality of advertising positions.
Specifically, fig. 10 shows a block diagram of a device advertisement analysis unit 103 in the system according to the embodiment of the present invention.
In a preferred embodiment provided by the present invention, the device advertisement analysis unit 103 specifically includes:
a label generating module 1031, configured to perform requirement analysis on the device requirement information, and generate a plurality of requirement labels.
And the label processing module 1032 is configured to determine a plurality of advertisement devices and corresponding advertisement information according to the plurality of demand labels.
A location determining module 1033 configured to determine a plurality of promotional locations according to the parking route.
An advertisement promotion module 1034 configured to advertise the plurality of promotion information at the plurality of promotion positions.
Further, the advertisement system for device sales further includes:
and a target device determining unit 104, configured to obtain a target selection of the customer when the customer arrives at the parking location, determine a target device, and obtain a sales location and sales information of the target device.
In the embodiment of the present invention, when a customer drives a car to a parking location, target device determining unit 104 sends a selection request to a mobile terminal of the customer through a private network, the selection request lists a plurality of advertisement devices shown to the customer in a parking route, the customer can select a favorite advertisement device in the selection request, and at this time, a target selection is generated and sent to the mobile terminal of the customer, target device determining unit 104 receives the target selection sent by the mobile terminal through the private network, marks the favorite advertisement device of the customer as a target device according to the target selection, and further can acquire a sales location and sales information of the target device from a database of a device sales mall.
And a sales promotion guidance unit 105 for planning a sales route based on the sales location, performing sales follow-up guidance according to the sales route, and performing sales promotion of sales information on the sales route.
In the embodiment of the invention, the sales promotion guiding unit 105 plans the route between the parking position and the sales position according to the sales position to obtain the sales route, senses the position of the customer in real time, further guides the customer with sales following lights according to the sales route, and arranges a plurality of sales promotion positions at the elevator in the sales route, so that the customer can promote and display the sales information after waiting for the elevator and entering the elevator, records the information nodes browsed by the customer at each sales promotion position, and further tracks and continues displaying the sales information at the next sales promotion position according to the information nodes.
In conclusion, the embodiment of the invention can acquire the equipment demand information of the customer, plan the parking position and the parking route of the shopping mall, determine a plurality of propaganda equipment and corresponding propaganda information to carry out advertising in the parking following guidance process, acquire the target selection of the customer after parking, carry out corresponding sales following guidance and sales propaganda, change the targeted following propaganda according to the purchase demand of the customer, facilitate the customer to browse the advertising suitable for the purchase demand of the customer, and effectively improve the advertising efficiency of equipment sales.
It should be understood that, although the steps in the flowcharts of the embodiments of the present invention are shown in sequence as indicated by the arrows, the steps are not necessarily performed in sequence as indicated by the arrows. The steps are not performed in the exact order shown and described, and may be performed in other orders, unless explicitly stated otherwise. Moreover, at least a portion of the steps in various embodiments may include multiple sub-steps or multiple stages that are not necessarily performed at the same time, but may be performed at different times, and the order of performance of the sub-steps or stages is not necessarily sequential, but may be performed in turn or alternately with other steps or at least a portion of the sub-steps or stages of other steps.
It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above may be implemented by a computer program, which may be stored in a non-volatile computer readable storage medium, and when executed, may include the processes of the embodiments of the methods described above. Any reference to memory, storage, database, or other medium used in the embodiments provided herein may include non-volatile and/or volatile memory, among others. Non-volatile memory can include read-only memory (ROM), programmable ROM (PROM), electrically Programmable ROM (EPROM), electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double Data Rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous Link DRAM (SLDRAM), rambus (Rambus) direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).
The technical features of the embodiments described above may be arbitrarily combined, and for the sake of brevity, all possible combinations of the technical features in the embodiments described above are not described, but should be considered as being within the scope of the present specification as long as there is no contradiction between the combinations of the technical features.
The above-mentioned embodiments only express several embodiments of the present invention, and the description thereof is more specific and detailed, but not construed as limiting the scope of the present invention. It should be noted that, for a person skilled in the art, several variations and modifications can be made without departing from the inventive concept, which falls within the scope of the present invention. Therefore, the protection scope of the present patent should be subject to the appended claims.
The above description is only for the purpose of illustrating the preferred embodiments of the present invention and is not to be construed as limiting the invention, and any modifications, equivalents and improvements made within the spirit and principle of the present invention are intended to be included within the scope of the present invention.
Claims (10)
1. An advertising method for equipment sales is characterized by specifically comprising the following steps:
establishing a special network connection with a mobile terminal of a customer at an underground parking lot entrance of a shopping mall, and acquiring equipment demand information of the customer through the special network;
planning a parking position and a parking route according to the equipment requirement information, and carrying out parking following guidance according to the parking route;
carrying out equipment propaganda analysis on the equipment demand information, determining a plurality of propaganda equipment and corresponding propaganda information, and carrying out advertisement propaganda on the plurality of propaganda information according to the parking route;
when a customer arrives at the parking position, obtaining target selection of the customer, determining target equipment, and obtaining a sales position and sales information of the target equipment;
planning a sales route according to the sales position, carrying out sales following guidance according to the sales route, and carrying out sales publicity of sales information on the sales route;
specifically, according to the sales position, route planning between parking position and the sales position is carried out, a sales route is obtained, the position of a customer is sensed in real time, further according to the sales route, the customer is sold and follows light guide, a plurality of sales publicity positions are arranged at the elevator in the sales route, the customer publicizes and displays sales information after waiting for the elevator and entering the elevator, information nodes browsed by the customer at each sales publicity position are recorded, and further at the next sales publicity position, tracking and continuous display of the sales information are carried out according to the information nodes.
2. The advertising method according to claim 1, wherein the step of establishing a private network connection with a mobile terminal of a customer at an entrance of an underground parking lot of a mall and acquiring the customer's equipment requirement information via the private network comprises the steps of:
acquiring an access request of a customer at an underground parking lot entrance of a shopping mall;
establishing a private network connection with a mobile terminal of a customer according to the access request;
sending an information request to a mobile terminal of a customer through the private network;
and acquiring the equipment requirement information filled in and transmitted by the customer according to the information request.
3. The advertising method according to claim 1, wherein a parking location and a parking route are planned according to the device demand information, and the following guidance for parking according to the parking route specifically comprises the steps of:
analyzing the equipment requirement information to determine the equipment type;
matching parking positions of corresponding parking areas according to the equipment types;
planning a route according to the parking position to generate a parking route;
and parking following guidance is carried out according to the parking route.
4. The device marketing advertisement propagation method according to claim 1, wherein the device propagation analysis of the device demand information to determine a plurality of propagation devices and corresponding propagation information, and the advertisement propagation of the plurality of propagation information according to the parking route specifically comprises the steps of:
performing requirement analysis on the equipment requirement information to generate a plurality of requirement labels;
determining a plurality of propaganda devices and corresponding propaganda information according to the plurality of demand labels;
determining a plurality of propaganda positions according to the parking route;
and advertising the plurality of the advertising information at the plurality of advertising positions.
5. The advertising method according to claim 1, wherein the steps of acquiring the target selection of the customer, determining the target device, and acquiring the sales location and sales information of the target device when the customer arrives at the parking place include:
when the customer arrives at the parking position, sending a selection request to a mobile terminal of the customer through the private network;
acquiring a target selection which is filled in and transmitted by a user according to the selection request;
determining target equipment according to the target selection;
and acquiring the sales position and the sales information of the target equipment.
6. The advertising method for equipment sales according to claim 1, wherein the step of planning a sales route according to the sales location, the step of performing sales follow-up guidance according to the sales route, and the step of performing sales promotion of sales information on the sales route specifically comprises the steps of:
planning a sales route according to the sales position;
carrying out sales following guidance according to the sales route;
determining a plurality of sales promotion positions according to the sales route;
and tracking the sales promotion of the sales information at a plurality of the sales promotion positions.
7. An advertising system for equipment sales, comprising a demand information acquisition unit, a parking plan guidance unit, an equipment promotion analysis unit, a target equipment determination unit, and a sales promotion guidance unit, wherein:
the system comprises a demand information acquisition unit, a customer management unit and a customer management unit, wherein the demand information acquisition unit is used for establishing a special network connection with a mobile terminal of a customer at an underground parking lot entrance of a shopping mall and acquiring equipment demand information of the customer through the special network;
the parking planning and guiding unit is used for planning a parking position and a parking route according to the equipment requirement information and carrying out parking following and guiding according to the parking route;
the equipment propaganda analysis unit is used for carrying out equipment propaganda analysis on the equipment demand information, determining a plurality of propaganda equipment and corresponding propaganda information, and carrying out advertisement propaganda on the propaganda information according to the parking route;
the target equipment determining unit is used for acquiring target selection of a customer, determining target equipment and acquiring the sales position and the sales information of the target equipment when the customer arrives at the parking position;
the sales promotion guiding unit is used for planning a sales route according to the sales position, carrying out sales following guidance according to the sales route, and carrying out sales promotion of sales information on the sales route;
specifically, the sales promotion guiding unit carries out route planning between a parking position and a sales position according to the sales position, a sales route is obtained, the position of a customer is sensed in real time, and then the customer is sold and followed light guiding according to the sales route, a plurality of sales promotion positions are arranged at an elevator in the sales route, so that the customer can display sales information in a propaganda mode after waiting for the elevator and entering the elevator, information nodes browsed by the customer at each sales promotion position are recorded, and then at the next sales promotion position, the sales information is tracked and continuously displayed according to the information nodes.
8. The advertising system for equipment sales according to claim 7, wherein the demand information acquiring unit specifically includes:
the request acquisition module is used for acquiring an access request of a customer at an entrance of an underground parking lot of a shopping mall;
the network connection module is used for establishing a special network connection with a mobile terminal of a customer according to the access request;
a request sending module, which is used for sending an information request to a mobile terminal of a customer through the private network;
and the requirement acquisition module is used for acquiring the equipment requirement information which is filled and transmitted by the customer according to the information request.
9. The advertising system for equipment sales according to claim 7, wherein the parking plan guidance unit specifically includes:
the demand analysis module is used for analyzing the equipment demand information and determining the equipment type;
the position matching module is used for matching the parking positions of the corresponding parking areas according to the equipment types;
the route planning module is used for planning a route according to the parking position to generate a parking route;
and the parking guide module is used for carrying out parking following guide according to the parking route.
10. The advertising system for device sales according to claim 7, wherein the device advertisement analysis unit specifically includes:
the label generating module is used for carrying out requirement analysis on the equipment requirement information to generate a plurality of requirement labels;
the label processing module is used for determining a plurality of propaganda equipment and corresponding propaganda information according to the plurality of demand labels;
the position determining module is used for determining a plurality of propaganda positions according to the parking route;
and the advertising module is used for advertising the plurality of the propaganda information at the plurality of propaganda positions.
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