KR101293146B1 - Bus advertising system interlocked with time and place and selling method of advertising rights using the same - Google Patents

Abstract

Disclosed is a bus advertisement system which outputs an advertisement corresponding thereto in association with a bus operating time and a driving place. To this end, the present invention is installed on the bus to receive the real-time bus location information and time information from the GPS satellite, a memory unit for storing the advertisement information, and the information collected from the GPS receiver using the information collected from the GPS receiver in real time An advertisement terminal including a control unit for determining a position and extracting advertisement information stored in the memory in a predetermined order according to time and position, and an output device receiving and outputting advertisement information from the control unit. Provides a bus advertising system that interlocks accordingly. According to the present invention, it is possible to maximize the advertising effect by providing the passengers and neighbors with the optimum advertisement corresponding to the location, direction and time of the bus, and the terminal and the control center installed on the bus are connected to the network communication network Ads can be controlled in real time.

Description

BUS ADVERTISING SYSTEM INTERLOCKED WITH TIME AND PLACE AND SELLING METHOD OF ADVERTISING RIGHTS USING THE SAME}

The present invention relates to a bus advertising system for outputting advertisements linked to a time and a running position of a bus and a method of selling an advertising ticket using the same, and more specifically, it is possible to efficiently and efficiently customized a target market. By selling and executing various advertisements by dividing according to time and location on one bus, limited advertising resources can be effectively used, and thus a bus advertising system interworking according to time and location to increase advertising sales revenue and It relates to a method of selling an advertising ticket that can be used.

The bus is a public transportation used by many people, so if you use it for advertising, you can expect a very high advertising effect. Conventionally, an advertising method of printing and attaching advertising text to an interior wall or an exterior wall of a bus has been used, but the flat position for installing the printed matter is limited, and providing only static visual information does not maximize the advertising effect. There was a disadvantage that several steps (design, test printing, printing, cutting, attaching, etc.) had to be preceded to start.

Recently, a method of delivering an advertisement to a passenger by installing a video display monitor inside a bus and displaying a video advertisement has also been introduced. However, this advertising method is inadequate in obtaining a significant advertising effect because it provides advertisement contents indiscriminately to an unspecified number of people regardless of the location of the bus.

In order to compensate for this, there is provided an advertisement method using a GPS satellite which receives location information such as latitude and longitude coordinates of a vehicle from a GPS satellite and extracts and displays an advertisement corresponding to the location, thereby enhancing the advertisement effect.

For example, Korean Utility Model No. 20-322985, Korean Registered Patent No. 10-646232, and Korean Registered Utility Model No. 20-415029 disclose a method of determining the position of a bus using GPS and changing A method for providing advertisement or information is disclosed. However, since only the advertisement which changes according to the location or the area in which the bus is operated is enforced, there is a shortage of expecting efficient advertisement execution or advertisement effect.

On the other hand, Korean Patent Laid-Open No. 10-2004-99030 discloses a method for providing an advertisement that changes with time as well as the location for passengers on the bus.

However, this is intended for passengers traveling on a bus and moving with a bus, and there is a problem that it is difficult for an ad receiver to be limited to a passenger in a bus, and thus to connect directly and directly to a purchasing act. Also, it is difficult to know the density of the passengers accommodating the executed advertisement or the response of the passengers to the advertisement, and thus data for differentiating the advertisement expenses according to the time or location can not be obtained.

Therefore, not only the location but also the effective execution of advertisements can be linked to not only to induce direct advertisements such as pedestrians outside the bus, but also to advertise according to the expected effects of advertisements such as the response of the advertisement recipients. The development of a system that can vary the selling price is required.

Accordingly, a first object of the present invention is to obtain a location information, progress information and time information from a GPS satellite terminal mounted on the bus to output a corresponding advertisement, reflecting the advertising effect determined according to the response of the advertising audience It is to provide a bus advertising system that works in accordance with the time and location to calculate the payout.

In addition, a second object of the present invention is to provide an advertising ticket selling method that can use the bus advertising system.

In order to achieve the first object of the present invention described above, in one embodiment of the present invention, a GPS receiver for receiving location information and time information of a real-time bus from a GPS satellite, a memory unit storing advertisement information, and the GPS unit An advertisement terminal configured to determine a real time position of a time and a bus using information collected from a receiving unit, and a control unit extracting advertisement information stored in the memory unit in a predetermined order according to the time and position; and an advertisement from the advertisement terminal. It provides a bus advertising system that interlocks according to time and location, including an output device for receiving and outputting information.

In order to achieve the first object of the present invention, in another embodiment of the present invention, a GPS receiver formed on a bus and receiving real-time location information and time information of the bus from a GPS satellite, and location information collected from the GPS receiver. And a control unit for controlling to output advertisement information interworked according to time information, a memory unit in which the advertisement information is stored, and an extraction order control signal of advertisement information stored in the memory unit connected to the advertisement terminal through a communication network. It is formed on the control server and the bus to transmit to the control unit, and provides a bus advertising system that interlocks according to the time and location including an output device for receiving and outputting the advertising information from the advertising terminal.

In addition, in order to achieve the first object of the present invention, in another embodiment of the present invention, the GPS receiver for receiving the location information and time information of the real-time bus from the GPS satellite, the memory unit is stored in the advertisement information, An input unit for receiving a selection signal for a stop of a line on which a bus operates, and determining a real time location of a bus and a time by using GPS information collected from the GPS receiver, and the memory unit in a predetermined order according to time and location An advertisement terminal configured to extract advertisement information stored in the advertisement information, including a control unit for transmitting the GPS information and the selection signal to the outside, receiving and extracting information from the outside, and an output device for receiving and outputting information from the advertisement terminal; And connected to the advertising terminal through a communication network, and analyzes the GPS information received from the advertising terminal And a control server that collects real-time movement information of each bus and estimates the time required for the bus to arrive at the stop of the selection signal based on the real-time movement information and transmits the selection signal to the bus that has transmitted the selection signal. To provide a bus advertising system that works in accordance with the location.

In addition, in order to achieve the first object of the present invention, in another embodiment of the present invention is connected to a plurality of buses through a communication network to transmit the advertisement information and the extraction order control signal of the advertising information to each bus, A control server for transmitting event information according to location and time, a GPS receiver installed on each bus to receive location information and time information of a real-time bus from a GPS satellite, a memory unit for storing advertisement information, and a GPS receiver Determine the real-time location of the time and bus using the collected information, analyze the control signal transmitted from the control server to control the advertisement information to be stored or output in the memory unit, and the event information transmitted from the control server Analyze and control event information output according to preset time and real-time location of bus It provides a bus advertising system that interlocks according to the time and location including an advertising terminal including a control unit, and an output device for receiving and outputting the advertising information and event information from the advertising terminal.

In addition, in order to achieve the second object of the present invention, in an embodiment of the present invention, an advertisement terminal installed on a bus, an output device for outputting advertisement information provided from the advertisement terminal, and a control signal and advertisement data to the advertisement terminal. In the advertising ticket sales method that can use a bus advertising system including a control server for transmitting a, the advertiser terminal is connected to the web server of the control server via a communication network and the bus route according to the program installed in the web server unit Retrieving the information; inputting time information and location information required for advertisement based on the driving route information; and providing the purchase order data to the web server by the advertiser terminal to execute an advertisement ticket sale contract. Signing, and paying the trading price according to the trading contract to the control server, and The control server provides a method for selling advertisements output by a bus advertisement system, the method comprising: storing advertising ticket sales result data including a sales contract according to the conclusion of an advertising ticket sales contract.

The system of the present invention can output one or more advertisements on a single bus, and can maximize the advertising effect by providing the advertisement recipients, such as passengers and pedestrians, with an optimum advertisement corresponding to the location, direction and time of the bus. .

In addition, the system of the present invention can control the advertisement is output in real time by connecting the terminal and the control center installed on the bus network communication network. In addition, the system of the present invention can replace print advertisement, prevent unnecessary production of chemical waste, and output dynamic visual information, which can cause interest to the observer.

Furthermore, by measuring the response of advertisers to the advertisement carried by the mobile communication terminal such as the concentration of the ad receiver or the mobile phone, it is reflected in the advertisement sale price, so that the advertisement sale price is fairly calculated, .

In addition, the system of the present invention can provide the passenger with an estimated arrival time for a stoppage at which the passenger desires to get off at the request of the passenger, so that the passenger can effectively manage the schedule after arrival at the stoppage.

Furthermore, the system of the present invention can proceed with events such as public proposals from individuals as well as advertisements for goods and services, and thus can diversify advertising revenue sources.

In addition, in the online sales method of the advertisement of the present invention, the advertiser can select the output position and output time of the advertisement in real time through the Internet, which facilitates the advertiser's access and simplifies the sales process of the bus advertisement.

In addition, the online sales method of the advertisement of the present invention can be used as a marketing material by advertising data that the advertiser deals with the online sales, anyone can try the appropriate advertising.

1 is a block diagram illustrating a bus advertising system according to an embodiment of the present invention.
2 is a block diagram illustrating an advertisement terminal according to an embodiment of the present invention.
3 is a flowchart illustrating a method of selling an advertisement according to an embodiment of the present invention.
4 is a flowchart illustrating a method of selling an advertisement according to another embodiment of the present invention.

Hereinafter, with reference to the accompanying drawings will be described in detail a bus advertising system (hereinafter referred to as "bus advertising system") to work in accordance with the preferred embodiments of the present invention.

1 is a perspective view for explaining a bus advertising system according to an embodiment of the present invention.

Referring to FIG. 1, the bus 200 advertisement system according to an embodiment of the present invention receives information about the bus 200 from the GPS satellite 300, stores advertisement information, and collects the bus 200. An advertisement terminal 110 for extracting advertisement information corresponding to the time and position by determining the real-time location of the time and bus based on the information on, and an output device for outputting the advertisement information transmitted from the advertisement terminal 110 And a control server 130 for controlling the operation of the advertisement terminal 110 and a communication network 140 for wirelessly connecting the control server 130 and the advertisement terminal 110. .

Hereinafter, each component will be described in more detail with reference to the drawings.

Referring to FIG. 1, a bus advertisement system according to an embodiment of the present invention includes an advertisement terminal 110.

The advertisement terminal 110 is installed on the bus 200 to provide advertisement information corresponding to time and location of the bus, and includes a GPS receiver 111, a memory 112, and a controller 113. Optionally, the apparatus may further include an input unit (not shown).

More specifically, the GPS receiver 111 is installed on the bus 200 to receive location information and time information of the bus 200 in real time from the GPS satellite 300.

The memory unit 112 stores sound data, image data, or both of the advertisement content according to the movement of the bus 200, and any storage medium can be used as long as the storage medium can achieve this purpose. It's okay.

The input unit receives a selection signal for a specific stop on the line, for example, the twelfth or later stop, from a passenger boarding the bus, and may be configured in any form as long as it can achieve this purpose. For example, the input unit may be configured as a touch pad formed integrally with the output device.

The controller 113 is connected to the GPS receiver 111, the memory 112, and the input unit to determine a real time location of a time and a bus using GPS information collected from the GPS receiver 111, and determines the time and bus. The device extracts the advertisement information stored in the memory unit 112 in a predetermined order according to a location. The control unit 113 analyzes the control signal received from the control server 130 and stores the advertisement information in the memory unit or extracts the advertisement information in a predetermined order, and immediately outputs the control signal transmitted from the control server 130. Can be controlled. In addition, the control unit 113 may operate to rearrange the extraction order of the advertisement information stored in the memory unit 112 by analyzing the control signal.

In addition, the control unit 113 transmits the GPS information and the selection signal input through the input unit to the control server 130, and receives the information transmitted from the control server 130 to transmit to the output device 120 It performs the role of extraction.

In addition, the controller 113 analyzes the event information transmitted from the control server 130 and controls the event information to be output according to a preset time and a real time position of the bus.

If necessary, the advertisement terminal 110 may include a communication module (not shown) that performs wireless network communication to receive data provided from the outside. When data is received from the outside, the communication module stores the data in the memory unit 112 through the control unit 113. The communication module preferably performs TCP / IP-based socket communication with an external server.

2 is a block diagram illustrating an advertisement terminal 110 according to an embodiment of the present invention.

2, the advertisement terminal 110 includes a GPS receiver 111, a memory 112, a controller 113, a power input unit 114, a GPS antenna 115, an interface unit 116, and a voice signal processor. 117, a key input unit 118, a speaker 119, a display unit (not shown), and the like.

The power input unit 114 is a power input terminal for supplying power to the advertising terminal 110, and performs a function to maintain a constant power to the advertising terminal 110.

The GPS antenna 115 is installed on the roof of the bus 200, coupled to the advertisement terminal 110 through a cable, and performs a function of tracking the GPS satellite signals by an algorithm built in the GPS antenna 115. If the GPS antenna 115 tracks only one GPS satellite signal, information on the relative positions of the other satellites can be obtained from the satellite, so that all the visible satellite signals can be tracked within a short time.

The GPS receiver 111 performs a function of calculating the position of the bus 200 using the navigation data received from the GPS satellite 300 through the GPS antenna 115.

The interface unit 116 is responsible for interfacing between the control unit 113 and the power input unit 114.

The voice signal processor 117 decodes the digital voice data included in the advertisement information and outputs the same through the speaker 119.

The key input unit 118 includes a plurality of function buttons for inputting information into the control unit 113.

The display unit displays the extracted advertisement information.

Referring to FIG. 1, the bus advertisement system according to the present invention includes an output device 120.

The output device 120 is installed on the bus 200 and outputs the advertisement information from the advertisement terminal 110, specifically, the control unit 113, and outputs any output device 120 if this purpose can be achieved. ) May be used, but it is preferable to use electronic display devices such as PDP, LCD, LED, and OLED.

The output device 120 is installed inside the bus 200 to deliver advertisement information to the passengers inside the bus 200 or the bus to deliver advertisement information to observers such as pedestrians or drivers outside the bus 200. 200 may be installed outside. If necessary, the output device 120 may include a first output device installed in the bus 200 and a second output device installed outside the bus 200. In this case, the output device 120 may output the advertisement information under the control of the control unit 113 and then output the event information alternately. The output device 120 may output the advertisement information and split the output screen to simultaneously output the advertisement information and the event information. You may.

On the other hand, when the output device 120 is composed of a first output device and a second output device, the first output device outputs the advertising information under the control of the control unit 113, the second output device of the control unit 113 While controlling the advertisement information, the event information may be output alternately. If necessary, the first output device may output the advertisement information and output the arrival time arriving at the stop inputted as the selection signal alternately, and split the output screen to simultaneously output the advertisement information and the estimated arrival time. It may be. The second output device may output advertisement information, and may split the output screen and output advertisement information and event information at the same time.

In a particular aspect, the output device 120 according to the present invention may be installed inside the bus 200 to provide a video to an observer outside the bus 200. To this end, the output device 120 is installed inside the bus 200 and is installed adjacent to the glass window in a direction facing the glass window provided in the bus 200. For example, the output device 120 may be installed inside the bus 200 to contact the window, or may be mounted on the ceiling of the bus 200 in a state in which the output device 120 is spaced apart from the window to prevent the passenger from blocking the view of the passenger and disturbing the seating of the passenger. Can be installed adjacently.

If necessary, the advertisement terminal 110 or the output device 120 may be equipped with a wireless communication means (not shown) for short-range wireless communication with the mobile communication terminal of the pedestrian adjacent to the passenger mobile communication terminal or bus 200. have. In this case, the short range wireless communication means may use any one selected from the group consisting of a NFC (Near Field Communication) tag, an NFC reader, a Bluetooth chip, and a zigbee coordinator or two or more simultaneously. This is because, since recently, a mobile communication terminal using NFC, Bluetooth, and Zigbee technologies has been released, short-range wireless communication between a mobile communication terminal and a bus advertising system can be realized.

The short range wireless communication means outputs the advertisement information from the output device 120, and then is installed to provide the owner of the desired mobile communication terminal with more specific information about the advertisement content or a coupon available for the advertisement content.

For example, when the NFC tag is installed in the advertising terminal 110 or the output device 120, the user is in contact with the NFC tag NFC mobile phone equipped with an NFC chip, SE (Secure Element) and antenna to the NFC tag for advertising content You can receive a guide or a coupon. The NFC tag may include URL information about a site for obtaining detailed information about the advertisement.

In addition, the wireless communication means may be connected to the control unit 113, the mobile communication terminal is operable to transmit the connection information to the control unit 113 when connected to the wireless communication means. At this time, the control unit 113 executes the application stored in the memory unit 112 and transmits the coupon stored in the memory unit 112 to the mobile communication terminal.

For example, when the NFC reader connected to the advertising terminal 110 is installed inside the bus 200, the user approaches the NFC mobile phone to the NFC reader, the guidance image or coupon for the advertising content stored in the memory unit 112 Can be sent. In this case, the owner of the mobile communication terminal searches for a plurality of advertisement contents through an application stored in the memory unit 112 as well as information on the advertisement contents output through the output device 120, and optionally guides the necessary advertisement contents. You can also receive a video or coupon. Here, the coupon is preferably any one of an MMS coupon, an SMS coupon, and a barcode coupon.

Referring to FIG. 1, the bus 200 advertisement system according to the present invention may further include a control server 130.

The control server 130 is a device for remotely controlling the operation of the advertising terminal 110 is connected to the plurality of advertising terminals 110 through the network communication network 140.

More specifically, the control server 130 may transmit an extraction order control signal or control new advertisement information and a control signal for the advertisement information to control the extraction order of the advertisement information stored in the memory unit 112. have. When the control signal for the advertisement information is received by the advertisement terminal 110, the advertisement terminal 110 analyzes the control signal and stores the received advertisement information in the memory unit 112 or outputs the advertisement information in real time. Control to be output through 120.

In addition, the control server 130 analyzes the GPS information received from the advertising terminal 110 to collect real-time movement information of each bus running the same section, and moves a specific section based on the collected movement information of each bus You can estimate how long it will take. In other words, the control server 130 may determine the prediction time of arrival at the twelfth stop of the specific bus that has departed from the first stop. Accordingly, when a selection signal is transmitted from the specific bus to the control server 130, the control server 130 predicts the time required for the bus to arrive at the stop of the selection signal based on the real-time movement information. The control server 130 transmits an arrival prediction time to the bus which transmitted the selection signal.

In addition, the control server 130 may transmit the event information to each bus so that each bus can proceed with the event according to its location and time. Here, the event information excludes advertisements for goods and services, and includes public proposal information requested by individuals. Such event information is intended to provide a service that is performed at a specific time and location, rather than periodically and continuously, such as an advertisement for a product or a service industry.

The control server 130 may include an advertisement information database (not shown), a driving related information database (not shown), and an event information database (not shown).

In such an advertisement information database, advertisement information to be provided through the advertisement terminal 110 is stored, and a driving-related information database includes a danger zone, a steep slope region, an accident-prone region, a surveillance camera installation region, etc. to be provided through the advertisement terminal 110 ( Hereinafter, "operation related information" is stored, and event information to be provided through the advertisement terminal 110 is stored in the event information database.

If necessary, the control server 130 may include a web server unit (not shown). Here, the web server unit provides a web page for selling an advertisement right (including an event usage right) to an advertiser terminal (not shown) connected to the control server 130 through the communication network 140. When the advertiser terminal is connected, the web server unit executes a built-in program to provide information about a bus driving route, and provides a price of an advertisement (including an event) according to the location and time of the bus. To this end, the web server unit stores information about the web page and the driving route of the bus, a list of prices of advertisements according to the location and time of the bus, and the like in an embedded database.

In particular, the web server unit provides a driving route of the advertising contract completed among the driving routes of the bus 200 to the advertiser terminal connected through the communication network 140, so that the advertiser can operate the bus that can conclude the advertising contract in real time through the Internet. You can also check the path.

On the other hand, the bus 200 advertising system according to the present invention may further include a control server.

The control server is connected to the control server 130 through a wired and wireless network communication network 140 and transmits public interest information (disaster, incident, accident, publicity, etc.) input from a government office or a hospital to the control server 130 And transmits it.

Referring to FIG. 1, a bus 200 advertising system according to an embodiment of the present invention may include a communication network 140 including a GPS satellite 300, a network 142, a mobile communication system 144, and a base station 146. Include.

The GPS satellite 300 provides the advertisement terminal 110 with location information such as latitude and longitude coordinates of the bus 200 and time. For example, the advertisement terminal 110 uses the location information and time received from the GPS satellite 300 at a predetermined predetermined time (for example, one second) to determine the location, the traveling direction, and the current time of the bus 200. Can be calculated.

The base station 146 and the mobile communication system 144 receive advertisement information, event information, driving related information, control signals, and the like from the control server 130 through the network 142 and transmit them to the advertising terminal 110. .

As such, when the advertisement terminal 110 is used, information such as the exact latitude, longitude coordinates, time, etc. of the bus 200 currently being driven is received from the GPS satellite 300, and the driving direction of the bus 200 is used by using the advertisement terminal 110. Can be calculated.

Accordingly, while the coordinates of the government offices, hospitals, shops, and other facilities located in the direction of the bus 200 and advertisements corresponding thereto are stored in the advertisement terminal 110, the bus 200 is close to the corresponding coordinates. When doing so, the advertisement terminal 110 extracts an advertisement corresponding to the coordinates and displays the image and sound.

Meanwhile, according to another embodiment, the bus advertisement system interworking according to the time and the position according to the present invention may include an advertisement terminal including a GPS receiver and a controller, a memory unit, a control server, and an output device.

The present embodiment is basically similar to the above-described embodiment, but the memory unit in which the advertisement information is stored may be provided in such a manner as to provide advertisement information to the outside of the entire running bus, such as a control server, instead of the bus. have.

The advertisement terminal is formed on a bus and has a GPS receiver for receiving real-time location information and time information of the bus from a GPS satellite. In addition, the advertisement terminal is formed on the bus, and includes a control unit for controlling to output the advertisement information linked to the location information and time information collected from the GPS receiver.

The advertisement system according to the present embodiment has a memory unit in which information about an advertisement output through an output device described later under the control of the controller is stored. The advertisement information stored in the memory unit includes information on an advertisement output position and time of the advertisement to be output, and sales price information of the advertisement according to the position and time.

For example, an advertisement cost is set differently when passing through an inner city section where advertisement recipients such as pedestrians and passengers are concentrated, and an outer city section where the advertisement recipients are less. In addition, the advertising cost may be set differently in the commuting time section with a lot of bus riders and pedestrians, and in the time section before the commute time after the commencement time, when the number of ad recipients becomes relatively small.

In addition, it is possible not only to set the advertising costs by time zone on a daily basis, but also to set the advertising costs on a weekly, monthly or yearly basis. For example, during the vacation period of each school, in the case where the language school is densely packed, the advertising effect on the advertising of the school is superior to other periods, and thus the advertising cost of the related advertisement can be calculated. In addition, since the advertisement for a restaurant or a restaurant such as a tavern may be more efficient than the school advertisement during Friday's leave of absence, the advertisement price thereof may be set higher.

As such, in addition to calculating the advertising cost according to the location and time, the advertising cost may be differently set according to the type of advertisement and the propensity of the advertisement recipient. Specifically, even if the time and location of the 'Yeoksam station crossroad section where business facilities are concentrated at the time of work' are specified, the advertising effect may vary depending on the type of advertisement at the corresponding time. That is, in the corresponding section of the time, the advertisement for the work for the office workers is more efficient than the advertisement for the hagwon for the students, and therefore, even if the same location is the same time, the advertising fee may be set differently. .

In addition, the advertisement system according to the present embodiment includes a control server connected to the advertisement terminal through a communication network to transmit a control order of extraction order of the advertisement information stored in the memory unit to the controller.

Furthermore, the advertisement system according to the present embodiment is formed on a bus and has an output device for receiving and outputting advertisement information from the advertisement terminal.

On the other hand, the bus may further include a wireless communication means provided in the bus that can communicate with the terminal, such as a mobile communication terminal, such as a mobile phone, a smart phone, a touch pad of the advertising recipient located in the operating area of the bus. Examples of the wireless communication means may include an NFC tag, an NFC reader, a Bluetooth chip, a Zigbee coordinator, an RFID tag, or an RFID reader.

These wireless communication means can obtain the distribution degree of the terminal of the advertisement recipient and the response of the advertisement recipient to the advertisement. When the bus passes a certain section, it can be detected through a wireless communication means in which several terminals exist in the vicinity thereof, and indirectly it can be determined whether there are many or few advertisement recipients such as pedestrians. In addition, by developing a program (application) that can communicate with the wireless communication means to install and use it on the smartphone of the advertisement recipient, through the interaction through the communication generated between the wireless communication means and the smartphone Advertiser response to the output advertisement can be measured.

The control server analyzes the distribution degree of the terminal of the advertisement recipient and the response of the advertisement recipient to the advertisement to update the selling price information of the advertisement stored in the memory unit. Such updates may be made periodically or non-periodically, or may employ automatic update or manual update by a separate operation by the system administrator.

By adopting this approach, you can see exactly how many ad recipients you have in a particular region, at a certain time, what kind of ads are the most active ad respondents in a particular region, and when is the best time for a particular ad? It can be analyzed and help to set up differentiated advertising costs. In other words, 'Academic advertising will be effective at the school price', 'Dinner advertising for dinner, etc. will be effective in the evening.' It is possible to solve the inaccuracy or inconvenience that is applied to the system by calculating the advertising cost or finding additional statistical data by the intuition of the person.

Therefore, the actual advertising effects can be analyzed within the system itself, and by using them, the advertising cost data can be secured in an accurate and cumbersome manner. Furthermore, the differential advertising cost estimation based on the actual situation can not only give the advertiser confidence but also enable accurate target marketing.

Using the above-described system, not only can a customized advertisement for a time and location can be output, but also limited advertising resources such as a bus can be divided according to time and location, so that multiple advertisers can divide and use the same medium. have.

For example, if a fast food restaurant McDonald's sells a breakfast set at a breakfast time, and a lunch set is sold at a lunch break, the advertisement will be displayed on the outer wall of the bus. The printed composite sheet is attached and operated. Therefore, even if the McDonald's store does not exist or at any time other than breakfast or lunch during the discount event, the advertisement is always attached and operated, and the advertiser has to pay the full cost.

However, using this system, you can ensure that the ad is displayed only when you pass through the area where the McDonald's store is located, and during the time that the breakfast set or lunch set is served, In addition, discount coupons appearing in the output advertisement may be downloaded using a smartphone's image recognition function.

On the other hand, the present invention provides an advertising ticket selling method (hereinafter referred to as "advertising ticket selling method") that can use the above-described bus advertising system.

3 is a flowchart illustrating a method for selling advertisement tickets according to an embodiment of the present invention.

Referring to FIG. 3, the advertisement ticket selling method according to an embodiment of the present invention includes a driving path search step (S100) of searching for driving route information of the bus 200 and inputting time information and location information required for advertisement. Advertisement setting step (S200), and the advertising rights trading contract is concluded, the advertising contract step (S300) for paying the trading price, and the advertising rights authentication step (S400) for storing the advertising ticket sales result data.

Hereinafter, each step will be described in more detail with reference to the drawings.

First, the advertisement ticket selling method according to an embodiment of the present invention performs a driving route search step (S100).

In the driving path search step (S100), the advertiser terminal connects to the web server unit of the control server 130 connected to the bus advertisement system through the communication network 140, and operates the bus 200 according to the program installed in the web server unit. The process of searching for route information is performed. In this case, the driving route information may include data regarding the location and time of the bus 200 advertisement, which is contracted in advance, and data about advertising costs set according to the location and time.

Through this process, the advertiser can accurately grasp the driving route of the bus 200 where the advertisement is to be displayed through the driving route search step (S100), and analyze a section in which the effect of the advertisement is maximized among the driving routes.

Next, the advertisement ticket selling method according to an embodiment of the present invention performs an advertisement setting step (S200).

In the advertisement setting step (S200), a process of inputting time information and location information required for an advertisement on the basis of the driving route information is performed by an advertiser terminal.

More specifically, the advertiser terminal checks the information about the driving route of the bus, the advertising cost information according to the location and time of the bus, and the information about the completed driving route through the web page provided from the web server unit. After determining the location and time of the bus that maximizes the cost of advertising content for the cost, the information is input to the web page and transmitted to the web server unit.

Here, the selling price (advertising cost) according to the advertising right sale contract may be calculated differently by location and time according to the distribution degree of the terminal of the advertisement recipient in the control server. In addition, as another aspect, the control server may be differentially calculated for each location and time according to the response of the advertising audience. In addition, the trading price is the control server analyzes the degree of distribution of the terminal of the advertising recipients and the response of the advertising recipients to the advertising to automatically update the trading price, it is possible to accurately calculate the advertising cost and reflect the change of the situation There is no need to use separate statistical data.

On the other hand, after the advertisement setting step (S200) based on the information input from the advertisement setting step (S200) through the process of analyzing whether there is an overlapping advertisement time and ad position whether the time and position of the advertisement setting is completed in advance The step S220 may be performed. If the overlapping advertisement time and advertisement position are present through this process, the above-described advertisement setting step (S200) is performed again.

When the advertisement setting is completed through the advertiser terminal, the web server unit of the control server 130 extracts the selling information including the advertisement selling cost based on the information inputted from the advertiser terminal, and then supplies the selling information to the advertiser terminal (S240).

In addition, when the sales information is received from the control server to the advertiser terminal, the advertiser determines whether the advertising ticket selling cost is appropriate (S260). If it is determined that the cost of selling the advertisement ticket for the advertisement position and the advertisement time selected by the advertiser is not appropriate, the above-described advertisement setting step S200 is performed again.

Then, the advertising ticket selling method according to an embodiment of the present invention performs the advertising contract step (S300).

In the advertising contract step S300, the advertiser terminal analyzes the trading information, and then provides buy order data to the web server to conclude an advertisement selling contract. Then, the advertiser terminal pays the transaction fee to the control server 130 .

In this step, the advertiser terminal analyzes the sale information received from the control server 130 to determine whether to conclude an advertisement ticket sale contract.

Then, the advertising ticket selling method according to an embodiment of the present invention performs the advertising ticket authentication step (S400).

In the step of authenticating the advertisement (S400), the control server 130 stores the advertisement sales result data including the sale agreement according to the advertisement agreement. In addition, the control server 130 generates the advertisement certificate data through the authentication procedure for authenticating the content of the sales contract and provides the advertisement certificate data to the advertiser terminal.

The above-described structure can secure the rationality, fairness and transparency of the advertisement trading, thereby contributing to the industrial development by promoting the advertisement of the advertisement. The media creator and the media operator, (Including direct, indirect advertising, PPL, BPL, and sponsorship) will become distributable brokerage assets, enabling stable funding and operation. In addition, since it is unnecessary to operate the advertisement sales person and the collection person, it can increase the advertising revenue and overcome the local and time limit of the advertisement business, thereby enabling the advertisement business to be efficiently performed.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the invention as defined in the appended claims. It can be understood that it is possible.

110: advertising terminal 111: GPS receiver
112: memory unit 113:
120: output device 130: control server
140: Network 142: Network
144: mobile communication system 146: base station
200: bus 300: GPS satellite

Claims (28)

It is installed on the bus to receive the real-time bus location information and time information from the GPS satellites, the memory unit storing the advertisement information, and the information collected from the GPS receiver to determine the time and the real-time location of the bus and time And a controller configured to extract advertisement information stored in the memory unit in a predetermined order according to a position.
Wireless communication means provided on a bus so as to communicate with a terminal of an advertisement receiver in a bus operating region, measuring a distribution degree of the terminal of the advertisement receiver in the bus operating region, and receiving a response of an advertisement receiver to an output advertisement;
Connected to the advertising terminal through a communication network and transmits the extraction order control signal of the advertisement information stored in the memory unit to the control unit, the degree of distribution of the terminal of the advertising recipient obtained through the wireless communication means and the response of the advertising audience to the advertisement A control server for analyzing and updating the selling price information of the advertisement information stored in the memory unit; And
An output device for receiving and outputting advertisement information from the advertisement terminal,
The control unit is configured to transmit a coupon that can be used for an advertisement target that is output in real time through the output device to the terminal of the advertisement recipient when the connection information of the terminal of the advertisement recipient is collected by the wireless communication means. Bus advertising system that works with time and location. The method of claim 1, wherein the output device
The bus advertising system interlocked according to time and position, which is installed inside the bus and is adjacent to the glass window in a direction facing the glass window provided in the bus. delete The method of claim 1, wherein the control unit of the advertising terminal
When the new advertisement information and the control signal for the advertisement information is transmitted from the control server, the control signal is analyzed to store the advertisement information in a memory unit or to control the advertisement information to be output through an output device. Bus advertising system that works with time and location. The method of claim 1,
And a control server connected to the control server through a communication network to transmit public interest information. The GPS receiver, which is formed on the bus and receives the location information and time information of the real-time bus from the GPS satellites, and outputs the advertisement information so that the advertisement recipient can recognize the linked advertisement information according to the location information and the time information collected from the GPS receiver. An advertising terminal including a control unit for controlling;
A memory unit in which the advertisement information is stored;
Wireless communication means provided on a bus so as to communicate with a terminal of an advertisement receiver in a bus operating region, measuring a distribution degree of the terminal of the advertisement receiver in the bus operating region, and receiving a response of an advertisement receiver to an output advertisement;
Connected to the advertising terminal through a communication network and transmits the extraction order control signal of the advertisement information stored in the memory unit to the control unit, the degree of distribution of the terminal of the advertising recipient obtained through the wireless communication means and the response of the advertising audience to the advertisement A control server for analyzing and updating the selling price information of the advertisement information stored in the memory unit; And
An output device for receiving and outputting advertisement information from the advertisement terminal,
The control unit is configured to transmit a coupon that can be used for an advertisement target that is output in real time through the output device to the terminal of the advertisement recipient when the connection information of the terminal of the advertisement recipient is collected by the wireless communication means. Bus advertising system that works with time and location. The method of claim 6, wherein the advertisement information stored in the memory unit
Bus advertisement system that interlocks according to the time and location, characterized in that it comprises information on the position and time of the advertisement output of the output advertisement, and the selling price information of the advertisement according to the position and time. delete The method of claim 6, wherein the wireless communication means
The bus advertisement system to interwork according to time and location, characterized in that any one selected from the group consisting of NFC tag, NFC reader, Bluetooth chip, Zigbee coordinator, RFID tag. delete delete According to claim 6, wherein the advertisement information stored in the memory unit according to the time and location, characterized in that it comprises the selling price information of the advertisement according to the position and time that is differentially calculated according to the distribution degree of the terminal of the advertisement recipient Interlocking bus advertising system. delete delete The method according to claim 6,
The wireless communication means is connected to the control unit, and when the external terminal is connected to the wireless communication means, the bus advertising system to operate according to the time and location, characterized in that the operation to transmit to the control unit. delete The method of claim 6, wherein the coupon is
Bus advertising system interlocked according to time and location, characterized in that any one of MMS coupon, SMS coupon, barcode coupon. delete delete delete delete In the advertising ticket sales method that can use a bus advertising system including an advertising terminal installed on the bus, an output device for outputting the advertising information provided from the advertising terminal, and a control server for transmitting control signals and advertising data to the advertising terminal. In
(Iii) the advertiser terminal accessing the web server of the control server through a communication network and retrieving driving route information of the bus according to a program installed in the web server;
(Ii) inputting, by the advertiser terminal, time information and location information requiring advertisement based on the driving route information;
(Iii) the control server extracts the trading information including the advertising ticket selling cost based on the information input through step (ii), wherein the advertising ticket selling cost is the distribution degree of the terminal of the advertisement recipient and the advertisement for the advertisement. Analyzing and estimating a response of an audience, and transmitting the advertisement ticket selling cost to a web server;
(Iii) providing, by the advertiser terminal, the purchase order data to a web server to conclude an advertisement ticket sale contract, and paying a sale price according to the sale contract to a control server; And
(Iii) storing, by the control server, the advertisement ticket selling result data including the selling contract resulting from the conclusion of the advertising ticket selling contract;
Selling method of advertising output by the bus advertising system comprising a. 23. The method of claim 22 wherein steps (ii) and (iii)
And analyzing whether there is an overlapping advertisement time and advertisement position based on the information received from the step (ii). The method of claim 22, wherein the driving route information
The online sales method of the advertisement output by the bus advertising system, characterized in that it includes data about the location and time contracted in advance, and data about the advertising costs set according to the location and time. delete delete delete delete

Images