WO2022177202A1 - Advertisement method using display of delivery vehicle - Google Patents

Abstract

The present invention relates to a method for advertising on a display by a delivery tail box terminal which controls information display on a display mounted on a delivery tail box of a delivery vehicle, and an operating server which is connected to the delivery tail box terminal through a communication network and can transmit data to the delivery tail box terminal, the method comprising an advertisement processing step in which the operating server processes received information to be advertised, to be displayed on a display of a corresponding delivery tail box terminal. According to such an advertisement method using a display of a delivery vehicle, by processing advertisement content of an advertisement requesting company to be efficiently displayed on a display of a delivery tail box terminal installed in the delivery vehicle, operational efficiency and advertising efficiency may be improved.

Description

Advertising method using the display of the delivery vehicle

The present invention relates to an advertising method using a display of a delivery vehicle, and more particularly, to an advertising method in which advertisements requested by an advertisement requesting company are output on a display of a delivery terminal installed in a delivery vehicle.

In general, the courier service refers to a service that receives a parcel from a customer who has requested delivery and delivers it to the customer's desired place.

Delivery drivers who provide delivery services are using delivery vehicles such as two-wheeled vehicles and Colven trucks to transport parcels. Among these delivery vehicles, a two-wheeled vehicle has a delivery box installed in a cargo compartment, and a truck usually has a loading box.

In addition, a display made of an LED or LCD is installed on the outside of the delivery box as described above (hereinafter, it will be used to include the loading box of the truck), and information transmitted from the delivery system operation server through the communication network. to display

However, since the display of the delivery box is used only for advertisements of courier companies, newer and more advanced courier services such as advertisement services for customers cannot be provided.

In order to improve this problem, the present inventor has proposed through Korean Patent Registration No. 10-1654167 to enable a delivery method capable of advertising by an advertisement requesting company.

However, the above patent does not have a problem with advertisements that do not have a large amount of data such as text, but has a disadvantage in that the downloading time is too long for video advertisements, which have a large advertisement effect and become a trend in recent years. In particular, considering that delivery is completed within a short period of time when delivery drivers located not far from the delivery place catch a call, the time required to download and display the video advertisement requested by the customer is too short to provide the desired advertising effect hard to do

Also, unlike in foreign countries, where orders are received and delivered by the same company, orders are received through multiple companies, and a delivery service system in which received delivery orders are delivered through multiple courier companies is sometimes operated. .

Therefore, when the video advertisement requested by the advertisement requesting company is to be output on the display of the delivery box terminal installed in the delivery vehicle, there are various companies that accept delivery orders, there are various delivery companies for delivery, and there are many delivery vehicles. It is not easy to execute an advertisement by efficiently utilizing the display of the delivery box terminal installed in the delivery vehicle.

In addition, in the case of an advertisement using a delivery box terminal owned by a delivery driver, since the advertisement is effective only in the area where the delivery service is being performed, in the case of a delivery vehicle located in another area or performing delivery service in another area Advertisements in other regions may be unnecessary.

The present invention was devised to solve the above problems, and provides an advertising method using a display of a delivery vehicle that efficiently displays the advertisement contents of an advertisement requesting company on the display of a delivery terminal installed in the delivery vehicle. There is a purpose.

In order to achieve the above object, an advertisement method using a display of a delivery vehicle according to the present invention is connected to a delivery box terminal for controlling information display of a display mounted on a delivery box of the delivery vehicle, and the delivery box terminal and a communication network. In the method of advertising on the display by having an operation server capable of transmitting data to the delivery terminal, the advertisement processing step of processing the advertisement target information received from the operation server to be displayed on the display of the corresponding delivery terminal; includes

According to one aspect of the present invention, the advertisement processing step uniquely identifies the delivery tong terminal set to be matched to move with the delivery driver terminal and the delivery driver used by the delivery driver in the database of the operation server by accessing the operation server. providing and storing information (ID); downloading an advertisement request from an advertisement requesting company and matching a code with the video advertisement information received in the operation server to be stored in the database of the delivery terminal of the delivery driver; receiving a delivery order request through a delivery order site operated by the operation server; transmitting the received delivery order information to a call request site; receiving a call by a delivery driver terminal connected to the call request site; transmitting a code corresponding to advertisement target video advertisement information to the delivery terminal of the delivery driver when the delivery driver terminal receives a call, and searching for video advertisement information in a delivery terminal database matching the code; and outputting the corresponding video advertisement information to the display of the delivery terminal when the video advertisement information matched with the code is found.

According to another aspect of the present invention, the advertisement processing step is set to match the delivery terminal terminal and the advertisement request set to move together with the delivery driver terminal and the delivery driver used by the delivery driver accessing the operation server in the database of the operation server. Giving and storing unique identification information (ID) for the company; storing the registered moving picture advertisement information of the advertisement requesting company in a delivery terminal database (DB) of a delivery driver in advance; a terminal search step of, when a delivery order is received through a delivery order site operated by the operation server, searching for a delivery service terminal closest to the delivery place in the operation server; transmitting a call to the courier terminal retrieved in the terminal search step; When the delivery driver terminal catches the call for the transmitted call, outputting video advertisement information corresponding to the advertisement request company ID among the video advertisement information stored in the delivery terminal database (DB) of the delivery driver on the display of the delivery terminal terminal; include

Alternatively, the advertisement processing step includes a business area classification step of classifying the business area of the courier registered in the operation server so that the advertisement content of the advertisement requesting company is performed only in the business area of the delivery driver; and sending the advertisement contents of the advertisement requesting company only to the delivery terminal of the delivery driver corresponding to the area where the advertisement requesting company requests the advertisement.

According to the advertising method using the display of the delivery vehicle according to the present invention, the advertisement contents of the advertisement requesting company can be efficiently displayed on the display of the delivery terminal installed in the delivery vehicle, thereby improving operational efficiency and advertising efficiency.

1 is a block diagram showing a courier call system to which an advertisement method according to the present invention is applied;

2 is a partial excerpt side view schematically showing a delivery box of a delivery vehicle according to an embodiment of the present invention;

3 is a flowchart showing an advertising method according to a first embodiment of the present invention;

4 is a flowchart showing an advertisement method according to a second embodiment of the present invention;

5 is a flowchart illustrating an advertisement method according to a third embodiment of the present invention.

Hereinafter, an advertisement method using a display of a delivery vehicle according to a preferred embodiment of the present invention will be described in more detail with reference to the accompanying drawings.

1 is a block diagram showing a delivery call system to which an advertisement method according to the present invention is applied, and Figure 2 is a partial excerpt side view schematically showing a delivery box of a delivery vehicle according to an embodiment of the present invention.

1 and 2 , the courier call system includes an operation server 20 , a delivery driver terminal 40 , and a delivery box terminal 50 .

The operation server 20 is constructed to transmit and receive data with the delivery driver terminal 40 and the delivery terminal 50 through the communication network 80 .

The operation server 20 supports the reception of advertisement request information from the advertisement requesting company, and processes the received advertisement request information to be displayed through the display 3 of the corresponding delivery box terminal 50 .

The operation server 20 includes information on the delivery terminal 40 information used by the delivery driver registered through the subscription procedure and the delivery container terminal 50 mounted on the delivery container 2 of the delivery vehicle 1 to be operated. It is recorded in the database (DB).

The operation server 20 includes a delivery order site 21 , a call request site 23 , a regional classification module 25 , and a database (DB) 27 .

The delivery order site 21 is built to support the reception of delivery orders through the communication network 80 .

The call request site 23 provides a list of delivery orders received through the delivery order site 21 so that the delivery driver terminal 40 can read it, and the delivery order list provided by the delivery driver through the delivery driver terminal 40 . Among them, a call signal to confirm delivery acceptance is processed.

The area classification module 25 classifies and processes the work areas of all couriers registered through the registration process and records them in the database 27 .

The regional classification module 25 may be constructed to select and classify either GPS information in which the delivery terminal 50 of the delivery driver is located, or the location of the delivery branch where the delivery driver is registered.

The delivery driver terminal 40 is a communication terminal used by the delivery driver, and may be connected to the operation server 20 through the communication network 80 .

Baedaltong terminal 50 is mounted on the delivery vehicle (1) to control the display (3) mounted on the delivery box (2), and records the target information to be recorded in the database (DB).

Baedaltong terminal 50 is connected to the display 3 and wired or wireless.

Hereinafter, an advertisement method according to the first embodiment in such a courier service system will be described with reference to FIG. 3 .

First, the operation server 20 gives a unique identification information (ID) to the delivery driver terminal 40 and the delivery box terminal 50 moving together with each delivery driver and stores it in the DB 27 (S11).

Next, the operation server 20 matches the code with the video advertisement information received from the advertisement requesting company and stores it in the delivery box terminal DB 51 of all couriers (S21).

Thereafter, the delivery order request is received through the delivery order site 21 operated by the operation server 20 (S31), and the received delivery order information is transmitted to the call request site 23 (S41).

Then, when the delivery driver terminal 40 connected to the call request site 23 receives the call (S51), the operation server 20 transmits the code to the delivery terminal 50 of the delivery driver who has received the call. And, the baedaltong terminal 50 receiving the code searches the video advertisement information of the database (DB) 51 of the baedaltong terminal 50 matched with the received code (S61).

Then, when the video advertisement information matched with the code is searched for, the delivery tong terminal 50 outputs the corresponding video advertisement information to the display 3 of the delivery tong terminal 50 (S71).

Here, giving an ID to the delivery driver terminal 40 and the delivery container terminal 50 moving together with each delivery driver is a call because many delivery driver terminals 40 connect to the operation server 20 and receive a call. It is applied to distinguish the delivery driver terminal 40 that caught the. In addition, the unique identification information (ID) given to the delivery tong terminal 50 is also to distinguish the delivery tong terminal 50 of the courier who caught the call. At this time, the expression that the call is caught means that the delivery driver sends the call recognition and delivery acceptance signal to the delivery driver terminal 40 for the call transmission of the operation server 20 to the operation server 20 and is confirmed and determined as the delivery person it means.

The operation server 20 has its own database (DB) 27 and stores the unique identification information (ID) given to the delivery driver terminal 40 and the delivery tong terminal 50 . In addition, the operation server 20 receives an advertisement request from an advertisement requesting company and assigns a matching code to distinguish the received video advertisement information and stores it in the database (DB) 27 .

In addition, the operation server 20 transmits various data to the delivery driver terminal 40 and the delivery tube terminal 50 through the communication network 80 . At this time, it is preferable to further include the step of adding, modifying, and deleting the video advertisement information stored in the baedaltong terminal 50 only when the baedaltong terminal 50 accesses the operation server 20 for the first time every day. Of course, the operation server 20 is preferably updated in advance whenever there is a request from the advertisement requesting company for the video advertisement information.

In particular, the operation server 20 must store the video advertisement information of the registered advertisement requesting company in the DB 51 of all Baedaltong terminals 50 in advance. ) by controlling the delivery terminal 50 of the delivery driver when the delivery driver terminal 40 catches a call from the operation server 20 by storing it in the DB 51 of It is possible to output to the display 3 of the terminal 50 . The method of storing the video advertisement information in the DB 51 of all the delivery tong terminals 50 in advance may be performed not only through the communication network 80 but also by a storage device such as a USB.

As such, when the video advertisement information of the advertisement requesting company is stored in the DB 51 of the delivery terminal 50 in advance, the delivery driver terminal 40 catches the call of the operation server 20 and at the same time the video advertisement information using wireless communication is used. By eliminating the time required for downloading advertisement information, it is possible to quickly output the video advertisement information of the advertisement requesting company requested by the operation server 20 on the display 3 of the delivery terminal 50 .

At this time, it is preferable to match the code with the code in advance when storing the video advertisement information of the advertisement requesting company in the DB 51 of the delivery terminal 50. The code may be the ID of the advertisement requesting company or each courier delivering the parcel. It may consist of numbers, letters, symbols, etc. determined by the company. Therefore, when the operation server 20 transmits a predetermined code to the Baedaltong terminal 50, a video corresponding to the received code among the video advertisement information of the advertisement requesting company stored in the DB51 of the Baedaltong terminal 50. The advertisement information is output to the display 3 of the delivery tong terminal 50 .

As such, the video advertisement information of the advertisement requesting company is stored in the DB 51 of the delivery terminal 50 in advance, and when there is a delivery request from the advertisement requesting company, the operation server 20 transmits the code to save the download time. As a result, the advertising effect can be maximized by allowing the video advertisement of the advertising requesting company to be output as much as possible while the delivery driver is delivering.

In the present invention, all delivery drivers must be provided with a delivery driver terminal 40 and a delivery terminal 50, respectively. It is used to catch an outgoing call.

In addition, the delivery terminal 50 is used for outputting a video advertisement of an advertisement requesting company under the control of the operation server 20 when the delivery drivers catch a call. Of course, video ads are used in the sense that text ads and image ads are included.

The display 3 of the delivery box terminal 50 may include a monitor attached to the side of the delivery box 2 of a two-wheeled vehicle or a loading box of a truck, or a monitor attached to clothing worn by a delivery driver.

In addition, the delivery terminal 50 has a structure connected by the operation server 20 and the communication network 80, and is electrically connected with at least one display 3 installed in any one part of the delivery vehicle 1 of all delivery drivers. It is a connected structure. Baedaltong terminal 50 is provided with a DB 51 for storing the video advertisement information of the advertisement requesting company.

In addition, the delivery vehicle (1) can be used as a motorcycle, a Colben vehicle, and other trucks. In addition, the display 3 is installed on the outside of the delivery box 2 mounted on the motorcycle when a motorcycle is applied as the delivery vehicle 1 in FIG. 2 , and in the case of a truck, it will be installed on the outside of the loading box. In this case, the display 3 may be formed of an LED or an LCD.

In the present invention, the communication network 80 is composed of a high-speed backbone network of a large-scale communication network capable of high-capacity, long-distance voice and data services, and may be a next-generation wired or wireless network for providing the Internet or high-speed multimedia services. When the communication network is a mobile communication network, it may be a synchronous mobile communication network or an asynchronous mobile communication network. As an example of the asynchronous mobile communication network, there may be a wideband code division multiple access (WCDMA) type communication network. In this case, although not shown in the drawings, the mobile communication network may include a Radio Network Controller (RNC). On the other hand, it may be composed of next-generation communication networks such as 3G LTE network, 4G network, and 5G network, and other IP-based IP networks.

In the present invention, video advertisement information means text, image, video, or a combination of advertisements that can provide information about the advertisement requesting company, and the advertisement requesting company may be a customer who wants an advertisement, but a courier service It may refer to the customers of the courier company who request delivery from the company and provide delivery information.

In the present invention, the operation server 20 includes a means for transmitting a call corresponding to a delivery order request to all delivery drivers using a communication network and a well-known delivery call system, and video advertisement information to the delivery terminal 50 It is natural to have a means for transmitting the .

At this time, the call transmission of the operation server 20 is made through the call request site 23, and by posting it to all the courier terminals 40, the first courier driver's terminal to the nth courier driver's terminal When a call acceptance signal is first received from one of them, it is preferable to provide customer information and delivery location information of the parcel delivery service to the delivery driver to enable delivery.

Therefore, it is preferable to display the video advertisement of the advertisement requesting company on the display 3 of the delivery box terminal 50 from the moment the courier driver terminal 40 receives a call to the moment the parcel delivery is completed.

When the present invention is described by way of example, if the advertisement requesting company is called Kyochon Chicken, and the delivery order received through the delivery order site 21 operated by the operation server 20 is Kyochon Chicken, the operation server 20 will output a video advertisement corresponding to Kyochon Chicken on the display 3 of the delivery terminal 50 . Accordingly, the Kyochon Chicken advertisement will be exposed on the display 3 of the delivery terminal 50 while the delivery driver delivers the Kyochon Chicken.

Meanwhile, an advertisement method according to a second embodiment of the present invention will be described with reference to FIG. 4 .

First, the operation server 20 stores the ID in the DB 27 by giving an ID to the delivery terminal 50 owned by the delivery driver terminal 40 and each delivery driver, and the advertisement requesting company (S12), as described above. As described above, the video advertisement information of the registered advertisement requesting company is stored in the delivery terminal DB 51 of all delivery drivers in advance (S22).

After that, when a delivery order is received through the delivery order site 21 operated by the operation server 20, the operation server 20 searches for the courier terminal 40 closest to the delivery place (S32), and the searched courier It transmits a call to the knight terminal 40 (S42). Here, the operation server 20 searches for the delivery driver terminal 40 closest to the delivery place by using the location information of the connected delivery driver terminal 40 .

Thereafter, when the delivery driver terminal 40 catches the call, it transmits the ID of the advertisement requesting company to the delivery tong terminal 50 of the delivery driver who caught the call, and the delivery tong terminal 50 stores the video advertisement in the DB 51 . Among the information, the video advertisement information corresponding to the received advertisement request company ID is output to the display 3 of the delivery terminal 50 (S52).

Here, as described above, the ID is assigned to the advertisement requesting company in order for the operation server 20 to distinguish them from each other. In addition, the advertisement requesting company ID is for identifying the advertisement requesting company of the delivery order when the delivery order is received by the operation server 20 . At this time, it is preferable that the delivery driver terminal 40 is equipped with a GPS to determine the location.

In the DB 27 of the operation server 20, the delivery driver terminal 40, the delivery terminal 50, the ID of the advertisement requesting company and the video advertisement information corresponding to the advertisement requesting company ID are stored.

In storing the video advertisement information of the advertisement requesting company in the DB of the delivery tong terminal 50, it is preferable to match the advertisement requesting company's ID in advance. Therefore, when the operation server 20 transmits the ID of the advertisement requesting company to the delivery tong terminal 50, the video advertisement information of the advertisement requesting company corresponding to the ID of the advertisement requesting company is selected, and the display (3) of the delivery tong terminal 50 ) is output in

On the other hand, since the delivery service is regionally limited due to the limited delivery time, the video advertisement of the advertisement requesting company by the delivery terminal 50 of the delivery driver is also regionally limited.

Therefore, in storing the video advertisement of the advertisement requesting company in the DB 51 of the delivery terminal 50 of the delivery driver in advance, all delivery drivers nationwide operate the video advertisement of the advertisement requesting company transmitted by the operation server 20 It is not necessary to receive it from the delivery box terminal 50 that does.

That is, the advertisement may be performed only in the area requested by the advertisement requesting company or the advertisement requester, but it may not be necessary to store the advertisement requester's video advertisement in the delivery terminal 50 of the delivery drivers in the area where the advertisement is unnecessary.

Accordingly, an advertisement method according to the third embodiment in which the advertisement requester's video advertisement is performed only in the business area of the delivery driver will be described with reference to FIG. 5 .

First, the business area of all delivery drivers registered in the operation server 20 is classified (S13), and when the advertisement is transmitted to the delivery terminal 50 of the delivery driver, the advertisement requesting company corresponds to the area where the advertisement is requested. It is processed so that it is transmitted only to the delivery terminal 50 of the delivery driver (S23).

Due to this, it is possible to prevent unnecessary data from being stored in the DB 51 of the delivery terminal 50 of the taxi driver who does not need to receive video advertisements, and also to prevent unnecessary communication costs from being consumed in the process of receiving data. have.

At this time, in step S13 of classifying the business area of all couriers, as a classification criterion, either the GPS information where the delivery terminal 50 of the delivery driver is located, or the location of the courier branch where the delivery driver is registered is selected. can be classified. At this time, the business area classification of all delivery drivers is made by the area classification module 25 provided by the operation server 20 .

When the region is classified in this way, the operation server 20 transmits the video advertisement only to the delivery box terminal 40 of the delivery driver corresponding to the region in which the advertisement requester requests the advertisement among all the connected delivery drivers.

According to the advertisement method using the display of the delivery vehicle described above, the advertisement contents of the advertisement requesting company can be efficiently displayed on the display of the delivery terminal installed in the delivery vehicle, thereby improving operational efficiency and advertising efficiency.

Claims (6)

1. A method of advertising on the display by having a delivery tong terminal that controls the display of information on a display mounted on a delivery bin of a delivery vehicle, and an operation server that is connected to the delivery tong terminal and a communication network through a communication network to transmit data to the delivery tong terminal In

   An advertisement processing step of processing the advertisement target information received from the operation server to be displayed on the display of the corresponding delivery terminal.
2. According to claim 1, wherein the advertisement processing step

   Giving and storing unique identification information (ID) for the delivery tong terminal set to be matched to move together with the delivery driver terminal and the delivery driver used by the delivery driver in the database of the operation server;

   downloading an advertisement request from an advertisement requesting company and matching a code with the video advertisement information received in the operation server to be stored in the database of the delivery terminal of the delivery driver;

   receiving a delivery order request through a delivery order site operated by the operation server;

   transmitting the received delivery order information to a call request site;

   receiving a call by a delivery driver terminal connected to the call request site;

   transmitting a code corresponding to advertisement target video advertisement information to the delivery terminal of the delivery driver when the delivery driver terminal receives a call, and searching for video advertisement information in a delivery terminal database matching the code;

   and outputting the corresponding video advertisement information on the display of the delivery terminal when the video advertisement information matching the code is found.
3. According to claim 1, wherein the advertisement processing step

   In the database of the operation server, the delivery driver is set to match the delivery terminal terminal and the delivery driver to move together with the delivery driver terminal and the delivery driver used by the delivery driver accessing the operation server by giving and storing unique identification information (ID) step;

   Storing the registered video advertisement information of the advertisement requesting company in a delivery terminal database (DB) of a delivery driver in advance;

   a terminal search step of, when a delivery order is received through a delivery order site operated by the operation server, searching for a delivery service terminal closest to the delivery place in the operation server;

   transmitting a call to the courier terminal searched in the terminal search step;

   When the delivery driver terminal catches the call for the transmitted call, outputting video advertisement information corresponding to the advertisement request company ID among the video advertisement information stored in the delivery terminal database (DB) of the delivery driver on the display of the delivery terminal terminal; Advertising method using the display of the delivery vehicle, characterized in that it includes.
4. The method of claim 2, wherein the advertisement processing step

   Advertisement using a display of a delivery vehicle, characterized in that it further comprises; adding, modifying, and deleting the video advertisement information stored in the delivery terminal database (DB) only when the delivery terminal terminal accesses the operation server for the first time every day. Way.
5. According to claim 1, wherein the advertisement processing step

   a business area classification step of classifying the business area of the courier registered in the operation server so that the advertisement content of the advertisement requesting company is performed only in the business area of the courier;

   Advertisement method using a display of a delivery vehicle comprising the; transmitting the advertisement contents of the advertisement requesting company only to the delivery terminal of the delivery driver corresponding to the area where the advertisement requesting company requests the advertisement.
6. [Claim 6] The delivery vehicle according to claim 5, wherein the step of classifying the business area selects and determines either GPS information in which the delivery terminal of the delivery driver is located and the location of the delivery branch where the delivery driver is registered. Advertising method using the display of

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