KR20220118819A - Ad method based on representing advertisement of orderer using delivery case with display - Google Patents

Ad method based on representing advertisement of orderer using delivery case with display Download PDF

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KR20220118819A
KR20220118819A KR1020210022750A KR20210022750A KR20220118819A KR 20220118819 A KR20220118819 A KR 20220118819A KR 1020210022750 A KR1020210022750 A KR 1020210022750A KR 20210022750 A KR20210022750 A KR 20210022750A KR 20220118819 A KR20220118819 A KR 20220118819A
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delivery
terminal
company
display
advertisement
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장민우
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장민우
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Priority to KR1020210022750A priority Critical patent/KR20220118819A/en
Priority to PCT/KR2022/001459 priority patent/WO2022177202A1/en
Publication of KR20220118819A publication Critical patent/KR20220118819A/en
Priority to KR1020230134335A priority patent/KR20230147578A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
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    • G06Q30/0251—Targeted advertisements
    • G06Q30/0265—Vehicular advertisement
    • G—PHYSICS
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    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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    • G06Q10/08—Logistics, e.g. warehousing, loading or distribution; Inventory or stock management
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0244—Optimization
    • G06Q50/28—
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F21/00—Mobile visual advertising
    • G09F21/02—Mobile visual advertising by a carrier person or animal
    • G09F21/023—Mobile visual advertising by a carrier person or animal fixed on clothing
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F21/00—Mobile visual advertising
    • G09F21/04—Mobile visual advertising by land vehicles
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F23/00—Advertising on or in specific articles, e.g. ashtrays, letter-boxes
    • G09F2023/0025—Advertising on or in specific articles, e.g. ashtrays, letter-boxes on containers

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Abstract

The present invention relates to an authority dispatch-type advertising method using a display of a delivery vehicle. The authority dispatch-type advertising method of the present invention comprises the steps of: connecting a delivery company operating server to a delivery driver call terminal and a delivery box terminal to enable data transmission and reception to be performed, and assigning an ID to an advertisement requesting company and storing the same in a DB; storing video advertisement information in advance in delivery box terminal DBs of all delivery drivers; when a delivery order is received, searching for a delivery driver call terminal closest to a delivery location; transmitting a call to the searched delivery driver call terminal; and when the delivery driver call terminal accepts the call, outputting the video advertisement information to a display of a delivery box terminal. According to the present invention, the advertising effect can be maximized by exposing an advertisement requested by a customer as long as possible during a short delivery time.

Description

택배차량의 디스플레이를 이용하는 직권배차식 광고방법{Ad method based on representing advertisement of orderer using delivery case with display}{Ad method based on representing advertisement of orderer using delivery case with display}

본 발명은 택배차량의 디스플레이를 이용하는 직권배차식 광고방법에 관한 것으로, 보다 상세하게는 광고요청업체의 동영상 광고내용이 택배기사의 배달통에 설치된 디스플레이에 출력되도록 함에 있어 다운로딩방식을 사용하지 않음으로써 출력에 걸리는 시간을 최소화할 수 있고, 짧은 배달시간 동안 고객이 요구하는 광고를 최대한 오래 노출시켜 광고효과를 극대화할 수 있는 택배차량의 디스플레이를 이용하는 직권배차식 광고방법에 관한 것이다. The present invention relates to an ex officio advertising method using the display of a delivery vehicle, and more particularly, the downloading method is not used to output the video advertisement contents of the advertising requesting company to the display installed in the delivery box of the delivery driver. Accordingly, it is possible to minimize the time taken for printing and to maximize the advertising effect by exposing the advertisement requested by the customer for as long as possible during a short delivery time.

일반적으로 택배서비스라 함은 배송을 요구한 고객의 택배물품을 수령하고 이를 고객이 원하는 곳으로 배송해주는 서비스를 의미한다.In general, the courier service refers to a service that receives a parcel from a customer who has requested delivery and delivers it to the customer's desired place.

대개 택배서비스를 제공하는 택배기사들은 택배물품들을 운반하기 위해 이륜차나 콜벤트럭 등과 같은 운송수단들을 사용하고 있는데, 이와 같은 운송수단에는 이륜차의 경우 짐칸에 배달통이 설치되어 있으며, 트럭의 경우는 대개 적재함이 형성되어 있다.Usually, delivery drivers who provide delivery services use transportation means such as two-wheeled vehicles or Colvent trucks to transport parcels. A storage box is formed.

또한 상기와 같은 배달통(이하 트럭의 적재함도 포함하는 의미로 사용하기로 한다)의 외측에는 엘이디(LED) 또는 엘씨디(LCD)로 이루어진 디스플레이(광고판)가 설치되어 통신망에 접속된 상태로 택배시스템운용서버로 부터 정보를 전송받아 디스플레이에 해당 정보를 표시하기도 한다.In addition, a display (advertisement board) made of an LED or LCD is installed on the outside of the delivery box as described above (hereinafter, it will be used in the sense of including the truck loading box), and the delivery system is connected to the communication network. It also receives information from the operation server and displays the information on the display.

그러나 이러한 기능은 단순히 택배회사의 광고를 위해서만 사용하고 있는 실정이어서 고객을 위한 광고서비스를 해주는 등과 같은 보다 새롭고 진일보한 택배서비스는 제공하고 있지 못하다.However, since these functions are used only for advertisements by courier companies, newer and more advanced courier services such as advertisement services for customers cannot be provided.

이와 같은 단점을 해결하기 위해 본 출원인은 광고요청업체의 광고를 가능하도록 대한민국 등록특허 제10-1654167호 광고요청업체의 광고가 가능한 택배방법을 선출원한 바 있다. 그러나 상기한 특허는 DB를 구비하는 택배회사 운용서버는 택배기사 호출단말 및 배달통 단말, 고객단말과 각각 유무선 통신망을 통해 데이터 송수신을 수행하고, 상기 배달통 단말은 디스플레이와 유무선으로 연결되어 광고내용 정보를 제공하도록 하되, 상기 택배회사 운용서버는 택배기사들의 호출단말과 각 택배기사가 소유하고 있는 배달통 단말을 등록하되 각각 ID를 부여하여 DB에 저장하는 단계와, 상기 택배회사 운용서버는 고객단말로부터 배송 주문이 접수되면 고객단말에 ID를 부여하되 상기 고객단말에 해당하는 정보와 광고내용을 고객단말 ID와 매칭시켜 DB에 저장하는 단계와, 상기 택배회사 운용서버는 고객단말로부터 전송된 배송주문요청을 접수하고 이를 택배기사 호출단말에 전송하여 고객단말 ID의 배송주문요청에 대한 콜 전송을 수행하는 단계와, 상기 택배회사 운용서버로 부터 전송된 콜에 대해 가장 먼저 콜 인식 요청을 전송한 택배기사의 배달통 단말에 택배회사 운용서버는 고객단말 ID와 매칭된 광고내용을 전송하는 단계와, 상기 택배기사의 배달통 단말은 전송된 광고요청업체의 광고내용을 디스플레이에 표시하되, 상기 디스플레이에는 택배회사 운용서버로 부터 전송되는 배송주문을 요청한 고객에 해당하는 광고 내용이 상기 택배기사 호출단말이 콜을 받는 순간부터 택배 배송을 완료하는 순간까지 표시되도록 하는 단계로 이루어지는 방식이어서 문자와 같은 데이터용량이 크지 않은 광고내용은 문제되지 않으나 광고효과가 크고 최근에 대세가 되고 있는 동영상광고에 대해서는 다운로딩시간이 너무 오래걸린다는 단점을 갖는다. 이는 배달장소로 부터 멀지 않는 곳에 위치하고 있는 택배기사들이 콜을 잡게 되고 이는 결국 짧은시간 내에 배달이 완료된다는 점을 고려할 때 고객이 요구하는 광고를 수행하기에는 시간이 너무 짧게 되어 광고효과가 떨어지는 심각한 문제점에 봉착하게 된다.In order to solve the above disadvantages, the present applicant has previously applied for a delivery method capable of advertising by the advertisement requesting company in Republic of Korea Patent Registration No. 10-1654167 to enable the advertisement of the advertisement requesting company. However, in the above patent, the delivery company operation server having a DB performs data transmission and reception with a delivery driver calling terminal, a delivery terminal, and a customer terminal, respectively, through a wired/wireless communication network, and the delivery terminal is connected to the display by wire and wireless, so that the advertisement content In order to provide information, the delivery company operation server registers the call terminals of delivery drivers and the delivery terminal owned by each delivery driver, but assigns IDs to each and stores them in the DB; When a delivery order is received from the terminal, an ID is given to the customer terminal, and the information and advertisement content corresponding to the customer terminal are matched with the customer terminal ID and stored in a DB; Receiving the order request and transmitting it to the delivery driver's calling terminal to perform a call transmission for the delivery order request of the customer terminal ID; The delivery company operation server transmits advertisement contents matched with the customer terminal ID to the delivery box terminal of the delivery driver, and the delivery box terminal of the delivery driver displays the transmitted advertisement contents of the advertisement requesting company on a display, the display In this method, the advertisement content corresponding to the customer who requested the delivery order transmitted from the delivery company operation server is displayed from the moment the delivery driver calling terminal receives the call to the moment the delivery service is completed, so data such as text Advertisements that are not large in capacity are not a problem, but there is a disadvantage that the download time is too long for video ads that have a large advertising effect and are trending recently. This is a serious problem in that the delivery time is too short to carry out the advertisement requested by the customer, which is a serious problem that the delivery driver located not far from the delivery place catches the call and the delivery is completed within a short time. will encounter

[선행기술문헌][Prior art literature]

1. 대한민국 등록특허 제10-1654167호1. Republic of Korea Patent No. 10-1654167

본 발명의 목적은, 동영상과 같은 광고내용을 택배기사의 배달통에 설치된 디스플레이에 표시되도록 함에 있어 택배기사가 콜을 잡을 때 광고내용을 전송하는 것이 아니라 미리 택배기사의 배달통 단말 DB에 광고요청업체의 동영상 광고내용을 저장해두었다가 택배기사가 택배기사단말에 의해 콜을 잡을 때 택배회사 운용서버에 의해 해당 광고요청업체의 동영상 광고내용이 배달통 단말의 디스플레이에 출력되도록 함으로써 다운로딩방식을 사용하지 않게 되어 출력에 걸리는 시간을 최소화할 수 있고 이로 인해 짧은 배달시간 동안 고객이 요구하는 광고를 최대한 오래 노출시켜 광고효과를 극대화함에 있다.It is an object of the present invention to display advertisement contents such as a video on a display installed in the delivery box of the delivery driver, rather than transmitting the advertisement contents when the delivery driver catches a call, requesting an advertisement to the delivery box terminal DB of the delivery driver in advance The downloading method is not used by storing the video advertisement contents of the company and by making the video advertisement contents of the advertisement requesting company output on the display of the delivery box terminal by the delivery company operation server when the delivery driver catches a call by the delivery driver terminal. It is possible to minimize the time it takes to print and thus maximize the advertising effect by exposing the advertisement requested by the customer as long as possible during the short delivery time.

상기한 바와 같은 목적을 성취하기 위한 본 발명의 실시예에 따른, 택배차량의 디스플레이를 이용하는 직권배차식 광고방법은 택배회사 운용서버가 택배기사 호출단말 및 배달통 단말과 각각 유무선 통신망을 통해 연결되어 데이터 송수신을 수행하고, 상기 배달통 단말은 디스플레이와 유무선으로 연결되도록 하되, 상기 택배회사 운용서버는 택배기사들의 호출단말과 각 택배기사가 소유하고 있는 배달통 단말, 광고요청업체에 ID를 부여하여 DB에 저장하는 단계와, 상기 등록된 광고요청업체의 동영상광고정보를 미리 모든 택배기사의 배달통 단말 DB에 저장하는 단계와, 상기 택배회사 운용서버에 의해 운영되는 배달주문사이트를 통해 배송 주문이 접수되면 택배회사 운용서버는 배송장소와 가장 가까운 택배기사 호출단말을 검색하는 단계와, 검색된 택배기사 호출단말에 콜을 전송하는 단계와, 택배기사 호출단말이 콜을 잡으면 택배기사의 배달통 단말 DB에 저장된 동영상광고정보 중 광고요청업체 ID에 해당하는 동영상광고정보를 배달통 단말의 디스플레이에 출력하는 단계로 이루어짐을 특징으로 한다.According to an embodiment of the present invention for achieving the above object, the direct dispatch type advertisement method using the display of the delivery vehicle is connected to the delivery company operating server and the delivery driver calling terminal and the delivery terminal through a wired/wireless communication network, respectively. The data transmission and reception is performed, and the delivery terminal terminal is connected to the display by wire or wireless, but the delivery company operation server assigns IDs to the call terminals of delivery drivers, the delivery terminals owned by each delivery driver, and the advertisement requesting company. Storing in a DB, storing the video advertisement information of the registered advertisement requesting company in advance in the delivery terminal DB of all delivery drivers; Upon reception, the delivery company operation server searches for the delivery driver's calling terminal closest to the delivery place, transmits a call to the searched delivery driver's calling terminal, and when the delivery driver's calling terminal catches the call, the delivery driver's delivery terminal DB and outputting the video advertisement information corresponding to the advertisement request company ID among the video advertisement information stored in the display on the display of the delivery terminal.

본 발명의 다른 실시예로는 배달통 단말이 택배회사 운용서버에 매일 처음 접속할 때만 배달통 단말 DB에 저장된 동영상광고정보를 추가, 수정, 삭제하는 단계를 더 포함함을 특징으로 한다. Another embodiment of the present invention is characterized in that it further comprises the step of adding, modifying, and deleting video advertisement information stored in the Baedaltong terminal DB only when the Baedaltong terminal accesses the delivery company operating server for the first time every day.

상기와 같은 본 발명의 효과로는 동영상과 같은 광고내용을 택배기사의 배달통에 설치된 디스플레이에 표시되도록 함에 있어 택배기사가 콜을 잡을 때 광고내용을 전송하는 것이 아니라 미리 택배기사의 배달통 단말 DB에 광고요청업체의 동영상 광고내용을 저장해두었다가 택배기사가 콜을 잡을 때 택배회사 운용서버에 의해 해당 광고요청업체의 동영상 광고내용이 배달통 단말의 디스플레이에 출력되도록 함으로써 다운로딩방식을 사용하지 않게 되어 출력에 걸리는 시간을 최소화할 수 있고 이로 인해 짧은 배달시간 동안 고객이 요구하는 광고를 최대한 오래 노출시켜 광고효과를 극대화할 수 있는 매우 유용한 발명인 것이다. According to the effect of the present invention as described above, in displaying advertisement contents such as a video on the display installed in the delivery box of the delivery driver, when the delivery driver catches a call, the advertisement content is not transmitted in advance, but the delivery box terminal DB of the delivery driver in advance. The downloading method is not used by storing the video advertisement contents of the advertisement requesting company in the . It is a very useful invention that can minimize the time it takes to print and thereby maximize the advertising effect by exposing the advertisement requested by the customer as long as possible during the short delivery time.

도 1은 본 발명의 실시예에 따른 택배차량의 디스플레이를 이용하는 직권배차식 광고방법을 나타내는 도면.
도 2는 본 발명의 일실시예에 따른 택배차량의 디스플레이를 이용하는 직권배차식 광고방법을 나타내는 도면.
도 3은 본 발명의 실시예에 따른 택배기사의 배달통 단말의 개략적인 구성도.1 is a view showing an ex officio advertising method using a display of a delivery vehicle according to an embodiment of the present invention.
Figure 2 is a view showing a direct dispatch type advertising method using a display of a delivery vehicle according to an embodiment of the present invention.
3 is a schematic configuration diagram of a delivery terminal of a delivery driver according to an embodiment of the present invention.

이하, 본 발명의 바람직한 실시예의 상세한 설명은 첨부된 도면들을 참조하여 설명할 것이다. 하기에서 본 발명을 설명함에 있어서, 관련된 공지 기능 또는 구성에 대한 구체적인 설명이 본 발명의 요지를 불필요하게 흐릴수 있다고 판단되는 경우에는 그 상세한 설명을 생략할 것이다.DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, a detailed description of a preferred embodiment of the present invention will be described with reference to the accompanying drawings. In the following description of the present invention, if it is determined that a detailed description of a related known function or configuration may unnecessarily obscure the gist of the present invention, the detailed description thereof will be omitted.

본 명세서에 있어서는 어느 하나의 구성요소가 다른 구성요소로 데이터 또는 신호를 '전송'하는 경우에는 구성요소는 다른 구성요소로 직접 상기 데이터 또는 신호를 전송할 수 있고, 적어도 하나의 또 다른 구성요소를 통하여 데이터 또는 신호를 다른 구성요소로 전송할 수 있음을 의미한다.In the present specification, when any one component 'transmits' data or signal to another component, the component may directly transmit the data or signal to another component, and through at least one other component This means that data or signals can be transmitted to other components.

본 발명의 실시예에 따른 택배차량의 디스플레이를 이용하는 직권배차식 광고방법은 다음과 같다.The direct dispatch type advertisement method using a display of a courier vehicle according to an embodiment of the present invention is as follows.

즉 택배회사 운용서버(20)가 택배기사 호출단말(40) 및 배달통 단말(50)과 각각 유무선 통신망을 통해 연결되어 데이터 송수신을 수행하고, 상기 배달통 단말(50)은 디스플레이(3)와 유무선으로 연결되도록 하되, 상기 택배회사 운용서버(20)는 택배기사들의 호출단말과 각 택배기사가 소유하고 있는 배달통 단말(50), 광고요청업체에 ID를 부여하여 DB에 저장하는 단계와, 상기 등록된 광고요청업체의 동영상광고정보를 미리 모든 택배기사의 배달통 단말 DB(51)에 저장하는 단계와, 상기 택배회사 운용서버(20)에 의해 운영되는 배달주문사이트(21)를 통해 배송 주문이 접수되면 택배회사 운용서버(20)는 배송장소와 가장 가까운 택배기사 호출단말(40)을 검색하는 단계와, 검색된 택배기사 호출단말(40)에 콜을 전송하는 단계와, 택배기사 호출단말(40)이 콜을 잡으면 택배기사의 배달통 단말 DB에 저장된 동영상광고정보 중 광고요청업체 ID에 해당하는 동영상광고정보를 배달통 단말(50)의 디스플레이(3)에 출력하는 단계로 이루어진다.That is, the delivery company operation server 20 is connected to the delivery driver calling terminal 40 and the delivery terminal 50 through a wired/wireless communication network, respectively, and performs data transmission and reception, and the delivery terminal 50 is the display 3 and To be connected by wire or wireless, the delivery company operation server 20 assigns IDs to the call terminals of delivery drivers, the delivery terminal 50 owned by each delivery driver, and the advertisement requesting company and stores them in the DB; The step of storing the video advertisement information of the registered advertisement requesting company in the delivery terminal DB 51 of all delivery drivers in advance, and delivery through the delivery order site 21 operated by the delivery company operation server 20 When an order is received, the delivery company operation server 20 searches for the delivery driver calling terminal 40 closest to the delivery place, transmitting a call to the searched delivery driver calling terminal 40, and the delivery driver calling terminal When (40) catches the call, the video advertisement information corresponding to the advertisement request company ID among the video advertisement information stored in the delivery tong terminal DB of the delivery driver is outputted to the display 3 of the delivery tong terminal 50 .

상기 택배기사들의 호출단말과 각 택배기사가 소유하고 있는 배달통 단말(50), 광고요청업체에 ID를 부여하는 것은 이들을 택배회사 운용서버(20)가 서로 구분하기 위해서이다. 이때 ID는 코드의 의미로도 사용될 수 있으며 문자, 숫자, 기호 또는 이들의 혼합된 형태로 이루어진다. IDs are assigned to the call terminals of the delivery drivers, the delivery terminal 50 owned by each delivery driver, and the advertisement requesting company so that the delivery company operating server 20 distinguishes them from each other. In this case, ID can also be used as a meaning of a code, and consists of letters, numbers, symbols, or a mixture thereof.

즉 택배기사들의 호출단말 ID는 택배회사 운용서버(20)가 콜을 전송했을 때 상기 택배회사 운용서버(20)의 콜을 잡은 택배기사 호출단말(40)을 구분하기 위해서이고, 배달통 단말 ID는 상기 콜을 잡은 택배기사의 배달통 단말(50)을 구분하기 위해서이며, 광고요청업체 ID는 택배회사 운용서버(20)에 배송 주문이 접수되면 상기 배송주문의 광고요청업체를 구분하기 위해서이다. 이때 상기 택배기사들의 호출단말에는 GPS가 구비되어 위치를 파악할 수 있도록 함이 바람직하다.That is, the call terminal ID of the delivery drivers is to distinguish the delivery driver calling terminal 40 that caught the call of the delivery company operation server 20 when the delivery company operation server 20 transmits a call, and the delivery terminal ID is to distinguish the delivery terminal 50 of the courier who caught the call, and the advertisement requesting company ID is to distinguish the advertisement requesting company of the delivery order when a delivery order is received by the delivery company operation server 20 . In this case, it is preferable that the call terminals of the couriers be equipped with a GPS to determine the location.

상기 택배회사 운용서버(20)는 DB(22)를 구비하고 있어 택배기사들의 호출단말과 배달통 단말(50), 광고요청업체의 ID를 저장하고, 광고요청업체 ID에 해당하는 동영상광고정보를 저장하게 된다. 이처럼 저장된 데이터들은 유무선 통신망을 통해 DB에 저장된 각종 데이터를 호출단말, 배달통 단말(50), 광고요청업체에 송신할 수 있다.The courier company operation server 20 is provided with a DB 22 to store the call terminals and delivery terminals 50 of courier drivers, the ID of the advertisement requesting company, and video advertisement information corresponding to the advertisement requesting company ID. will be saved The data stored in this way may transmit various data stored in the DB through a wired/wireless communication network to the calling terminal, the delivery terminal 50, and the advertisement requesting company.

특히 상기 택배회사 운용서버(20)는 등록된 광고요청업체의 동영상광고정보를 미리 모든 배달통 단말(50)의 DB(51)에 저장하여야 하는데 이는 미리 광고요청업체의 동영상광고정보를 배달통 단말(50)의 DB에 저장해둠으로써 택배기사 호출단말(40)이 택배회사 운용서버(20)의 콜을 잡았을 때 해당 택배기사의 배달통 단말(50)을 제어함으로써 광고요청업체의 동영상광고정보를 배달통 단말(50)의 디스플레이(3)에 출력할 수 있게 된다. 이때 콜을 잡았다는 표현은 택배회사 운용서버(20)의 콜 전송에 대해 택배기사가 자신의 호출단말로 콜 인식요청한 것을 의미한다 In particular, the delivery company operation server 20 should store the video advertisement information of the registered advertisement requesting company in the DB 51 of all the delivery terminals 50 in advance, which is to transmit the video advertisement information of the advertisement requesting company in advance to the delivery terminal. By storing in the DB of (50), when the delivery driver call terminal 40 catches a call from the delivery company operation server 20, the video advertisement information of the advertising requesting company is controlled by controlling the delivery box terminal 50 of the delivery driver. It is possible to output to the display (3) of the delivery box terminal (50). At this time, the expression that the call is caught means that the delivery driver requested to recognize the call to his or her calling terminal for the call transmission of the delivery company operation server 20

이처럼 미리 광고요청업체의 동영상광고정보를 배달통 단말(50)의 DB에 저장하게 되면 무선통신을 이용해서 다운로드에 소요하는 시간이 필요없게 됨으로써 택배기사 호출단말(40)이 택배회사 운용서버(20)의 콜을 잡음과 동시에 배달통 단말(50)의 디스플레이(3)에 택배회사 운용서버(20)에서 요청하는 광고요청업체의 동영상광고정보를 신속하게 출력할 수 있게 되는 것이다.As such, if the video advertisement information of the advertisement requesting company is stored in the DB of the delivery terminal 50 in advance, the time required for downloading using wireless communication is not required, so that the delivery driver calling terminal 40 is transferred to the delivery company operating server 20 ), it is possible to quickly output the video advertisement information of the advertisement requesting company requested by the courier company operation server 20 on the display 3 of the delivery terminal 50 at the same time as the call.

이때 광고요청업체의 동영상광고정보는 배달통 단말(50)의 DB에 저장함에 있어 미리 광고요청업체의 ID와 매칭시켜둠이 바람직하다. 따라서 택배회사 운용서버(20)에서 배달통 단말(50)에 광고요청업체의 ID를 전송하면 상기 광고요청업체의 ID에 해당되는 광고요청업체의 동영상광고정보가 선택되어 배달통 단말(50)의 디스플레이(3)에 출력되어진다.At this time, it is preferable to match the video advertisement information of the advertisement requesting company with the ID of the advertisement requesting company in advance when storing it in the DB of the delivery terminal 50 . Therefore, when the delivery company operating server 20 transmits the ID of the advertisement requesting company to the delivery terminal 50, the video advertisement information of the advertisement requesting company corresponding to the ID of the advertisement requesting company is selected, is output to the display (3).

물론 상기 광고요청업체의 동영상광고정보는 고객의 요청에 있을 때마다 업데이트해두고, 배달통 단말(50)이 택배회사 운용서버(20)에 처음 접속할 때마다 수정 및 추가할 수 있도록 한다. 이처럼 미리 광고요청업체의 동영상광고정보를 배달통 단말(50)의 DB에 저장함으로써 다운로드하는 시간을 절약하여 택배기사가 배달하는 동안 최대한 광고요청업체의 동영상광고가 출력되도록 하여 광고효과를 극대화할 수 있다.Of course, the video advertisement information of the advertisement requesting company is updated whenever there is a request from the customer, and can be modified and added whenever the delivery terminal 50 first accesses the delivery company operating server 20 . As such, by saving the download time by storing the video advertisement information of the advertisement requesting company in the DB of the delivery terminal 50 in advance, the advertisement effect can be maximized by allowing the video advertisement of the advertisement requesting company to be output as much as possible while the delivery driver delivers. have.

본 발명에 있어 모든 택배기사는 택배기사 단말(40)과 배달통 단말(50)을 각각 구비하여야 하는데, 상기 택배기사 단말(40)은 택배기사들이 배송주문서버(20), 즉 배송주문사이트에서 전송되는 콜을 잡기 위한 용도이고, 배달통 단말(50)은 택배기사들이 콜을 잡았을 때 배송주문서버(20)의 제어에 의해 광고요청업체의 동영상광고를 출력하기 위한 용도이다. 물론 동영상광고는 문자광고, 이미지광고는 당연히 포함된 의미로 사용된다. In the present invention, all delivery drivers must be provided with a delivery driver terminal 40 and a delivery container terminal 50, respectively. It is a use for catching a transmitted call, and the delivery terminal 50 is a purpose for outputting a video advertisement of an advertisement requesting company under the control of the delivery order server 20 when delivery drivers catch a call. Of course, video ads are used in the sense that text ads and image ads are included.

상기 배달통 단말(50)의 디스플레이(3)로는 이륜차의 배달통이나 트럭의 적재함 측면에 부착된 모니터, 또는 택배기사가 착용하고 있는 의류에 부착된 모니터로 구성될 수도 있다. The display 3 of the delivery box terminal 50 may include a monitor attached to the side of a delivery box of a two-wheeled vehicle or a loading box of a truck, or a monitor attached to clothing worn by a delivery driver.

본 발명에서 사이트라 함은 휴대폰의 경우는 어플리케이션으로 표현되나 동일한 의미로 사용되며, 물론 상기 사이트는 프로그램과 같이 컴퓨터가 읽을 수 있는 코드로서 구현됨은 당연하다.In the present invention, the site is expressed as an application in the case of a mobile phone, but is used in the same sense, and it is natural that the site is implemented as a computer-readable code like a program.

따라서 상기 배달통 단말(50)은 택배회사 운용서버(20)와 통신에 의해 연결된 구조이고, 모든 택배기사의 택배차량(1)의 어느 한 부분에 설치되는 적어도 하나 이상의 디스플레이(3)와 전기적으로 연결된 구조이다. 또 상기 배달통 단말(50)은 광고요청업체의 동영상광고정보를 저장하기 위한 DB(51)를 구비한다.Therefore, the delivery terminal 50 has a structure connected by communication with the delivery company operation server 20, and is electrically connected with at least one display 3 installed in any one part of the delivery vehicle 1 of all delivery drivers. It is a connected structure. In addition, the delivery terminal 50 is provided with a DB 51 for storing the video advertisement information of the advertisement requesting company.

본 발명에서 통신망이라함은 대용량, 장거리 음성 및 데이터 서비스가 가능한 대형 통신망의 고속 기간 망으로 이루어지고, 인터넷(Internet) 또는 고속의 멀티미디어 서비스를 제공하기 위한 차세대 유선 및 무선 망일 수 있다. 상기 통신망이 이동통신망일 경우 동기식 이동 통신망일 수도 있고, 비동기식 이동 통신망일 수도 있다. 비동기식 이동 통신망의 일 실시 예로서, WCDMA(Wideband Code Division Multiple Access) 방식의 통신망을 들 수 있다. 이 경우 도면에 도시되진 않았지만, 이동통신망은 RNC(Radio Network Controller)을 포함할 수 있다. 한편,3G LTE망, 4G망, 5G망 등 차세대 통신망, 그 밖의 IP를 기반으로 한 IP망으로 구성될 수도 있다.In the present invention, the communication network is composed of a high-speed backbone network of a large-scale communication network capable of large-capacity, long-distance voice and data services, and may be a next-generation wired or wireless network for providing the Internet or high-speed multimedia services. When the communication network is a mobile communication network, it may be a synchronous mobile communication network or an asynchronous mobile communication network. As an example of the asynchronous mobile communication network, there may be a wideband code division multiple access (WCDMA) type communication network. In this case, although not shown in the drawings, the mobile communication network may include a Radio Network Controller (RNC). On the other hand, it may be composed of next-generation communication networks such as 3G LTE network, 4G network, 5G network, and other IP-based IP networks.

본 발명에서 있어 동영상광고정보라 함은 광고요청업체에 대한 정보를 제공할 수 있는 문자 및 이미지, 동영상 또는 이들의 결합된 광고를 의미하고, 광고요청업체라 함은 택배회사에 택배를 요청하고, 배송정보를 제공하는 택배회사 고객들을 의미한다.In the present invention, video advertisement information means texts, images, videos, or a combination thereof that can provide information about the advertisement requesting company, and the advertisement requesting company requests delivery from the courier company, It means customers of courier companies that provide delivery information.

본 발명에 있어 택배회사 운용서버(20)는 통신망과 공지의 택배콜시스템을 이용해 모든 택배기사들에게 배송 주문 요청에 해당하는 콜 전송을 수행하고, 배달통 단말(50)에 동영상광고정보를 전송하기 위한 수단이다.In the present invention, the delivery company operation server 20 transmits a call corresponding to a delivery order request to all delivery drivers using a communication network and a well-known delivery call system, and transmits video advertisement information to the delivery terminal 50 is a means to

이때 택배회사 운용서버(20)의 콜전송은 광고요청업체의 배송 주문 요청을 모든 택배기사 호출단말(40)에 게시함으로써, 제 1 택배기사 호출단말 내지 제 n 택배기사 호출단말들 중의 하나로 부터 가장 먼저 콜을 받게 되면 해당 택배기사에게 고객정보 및 택배물품의 배송위치 정보를 제공하여 택배를 가능하게 함이 바람직하다.At this time, the call transmission of the courier company operating server 20 is by posting the delivery order request of the advertisement requesting company to all the courier driver calling terminals 40, the most from one of the first courier driver calling terminal to the nth courier driver calling terminals When a call is first received, it is preferable to provide customer information and delivery location information of the parcel delivery to the delivery driver to enable delivery.

상기 제 1 택배기사 호출단말 내지 제 n 택배기사 호출단말을 운영하는 각 택배기사는 택배차량(1)을 운영할 수 있는데, 상기 택배차량(1)은 오토바이, 콜벤차량, 그 밖의 화물차가 사용되고, 상기 택배차량에는 이륜차의 경우 짐칸에 배달통(2)이 설치되어 있으며, 트럭의 경우는 대개 적재함이 형성되어 진다. 이처럼 상기 배달통 또는 적재함의 외측에 엘이디(LED) 또는 엘씨디(LCD)로 이루어진 디스플레이(광고판)가 설치된다. 물론 상기 배달통 단말(50)은 통신망에 접속된 상태이며, 동영상광고정보들은 디스플레이(3)에 출력가능하게 하는 프로그램이 내장된 제어부(미도시)를 구비하고 있다.Each delivery driver operating the first delivery driver calling terminal to the nth delivery driver calling terminal may operate a delivery vehicle 1, wherein the delivery vehicle 1 is a motorcycle, a Colven vehicle, and other freight vehicles are used, In the case of a two-wheeled vehicle, a delivery box 2 is installed in the cargo compartment of the delivery vehicle, and a loading box is usually formed in the case of a truck. As such, a display (advertisement board) made of an LED or LCD is installed on the outside of the delivery box or loading box. Of course, the delivery terminal 50 is connected to the communication network, and the video advertisement information is provided with a control unit (not shown) with a built-in program that enables output to the display (3).

따라서 상기 디스플레이(3)에는 택배기사 호출단말(40)이 콜을 받는 순간부터 택배 배송을 완료하는 순간까지 광고요청업체의 동영상광고가 표시되도록 함이 바람직하다.Therefore, it is preferable that the video advertisement of the advertisement requesting company is displayed on the display 3 from the moment the courier driver calling terminal 40 receives a call to the moment the parcel delivery is completed.

본 발명을 일실시예를 들어 설명하면 광고요청업체가 교촌치킨이라 하고, 택배회사 운용서버(20)에 의해 운영되는 배달주문사이트를 통해 접수된 배송주문이 교촌치킨이라고 하면 택배회사 운용서버(20)는 교촌치킨에 해당하는 동영상광고를 배달통 단말(50)의 디스플레이(3)에 출력하게 된다. 따라서 택배기사가 교촌치킨을 배달하는 동안 배달통 단말(50)의 디스플레이(3)에는 교촌치킨 광고가 노출될 것이다.If the present invention is described by way of example, if the advertisement requesting company is called Kyochon Chicken, and the delivery order received through the delivery order site operated by the delivery company operation server 20 is Kyochon Chicken, the delivery company operation server 20 ) is to output a video advertisement corresponding to Kyochon Chicken on the display 3 of the delivery terminal 50 . Accordingly, the Kyochon Chicken advertisement will be exposed on the display 3 of the delivery terminal 50 while the delivery driver delivers the Kyochon Chicken.

이상과 같이, 본 명세서와 도면에는 본 발명의 바람직한 실시예에 대하여 개시하였으며, 비록 특정 용어들이 사용되었으나, 이는 단지 본 발명의 기술 내용을 쉽게 설명하고 발명의 이해를 돕기 위한 일반적인 의미에서 사용된 것이지, 본 발명의 범위를 한정하고자 하는 것은 아니다. 여기에 개시된 실시예 외에도 본 발명의 기술적 사상에 바탕을 둔 다른 변형 예들이 실시 가능하다는 것은 본 발명이 속하는 기술 분야에서 통상의 지식을 가진 자에게 자명하다.As described above, preferred embodiments of the present invention have been disclosed in the present specification and drawings, and although specific terms are used, these are only used in a general sense to easily explain the technical content of the present invention and help the understanding of the present invention. , it is not intended to limit the scope of the present invention. In addition to the embodiments disclosed herein, it is apparent to those of ordinary skill in the art that other modifications based on the technical spirit of the present invention can be implemented.

1: 택배차량
2: 배달통
3: 디스플레이
20: 택배회사 운용서버
40: 택배기사 호출단말
50: 배달통단말1: Delivery vehicle
2: delivery box
3: Display
20: delivery company operation server
40: Courier driver calling terminal
50: delivery terminal

Claims (2)

택배회사 운용서버가 택배기사 호출단말 및 배달통 단말과 각각 유무선 통신망을 통해 연결되어 데이터 송수신을 수행하고, 상기 배달통 단말은 디스플레이와 유무선으로 연결되도록 하되,
상기 택배회사 운용서버는 택배기사들의 호출단말과 각 택배기사가 소유하고 있는 배달통 단말, 광고요청업체에 ID를 부여하여 DB에 저장하는 단계와,
상기 등록된 광고요청업체의 동영상광고정보를 미리 모든 택배기사의 배달통 단말 DB에 저장하는 단계와,
상기 택배회사 운용서버에 의해 운영되는 배달주문사이트를 통해 배송 주문이 접수되면 택배회사 운용서버는 배송장소와 가장 가까운 택배기사 호출단말을 검색하는 단계와,
검색된 택배기사 호출단말에 콜을 전송하는 단계와,
택배기사 호출단말이 콜을 잡으면 택배기사의 배달통 단말 DB에 저장된 동영상광고정보 중 광고요청업체 ID에 해당하는 동영상광고정보를 배달통 단말의 디스플레이에 출력하는 단계로 이루어짐을 특징으로 하는 택배차량의 디스플레이를 이용하는 직권배차식 광고방법.
The delivery company operation server is connected to the delivery driver calling terminal and the delivery terminal through a wired/wireless communication network, respectively, to transmit and receive data, and the delivery terminal is connected to the display by wire and wireless,
The delivery company operation server assigns an ID to the call terminal of the delivery drivers, the delivery terminal owned by each delivery driver, and the advertisement requesting company and stores the ID in the DB;
Storing the video advertisement information of the registered advertisement requesting company in the delivery terminal DB of all delivery drivers in advance;
When a delivery order is received through a delivery order site operated by the delivery company management server, the delivery company management server searches for a delivery driver calling terminal closest to the delivery place;
Sending a call to the searched delivery driver calling terminal;
When the delivery driver calling terminal catches a call, the step of outputting the video advertisement information corresponding to the advertisement request company ID among the video advertisement information stored in the delivery tong terminal DB of the delivery driver on the display of the delivery tong terminal A direct distribution advertising method using a display.
 제 1항에 있어서, 상기 배달통 단말이 택배회사 운용서버에 매일 처음 접속할 때만 배달통 단말 DB에 저장된 동영상광고정보를 추가, 수정, 삭제하는 단계를 더 포함하는 것을 특징으로 하는 택배차량의 디스플레이를 이용하는 직권배차식 광고방법.The display of the delivery vehicle according to claim 1, further comprising the step of adding, modifying, and deleting video advertisement information stored in the delivery box terminal DB only when the delivery box terminal accesses the delivery service company operation server for the first time every day. The direct distribution advertising method used.
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