KR102078284B1 - Method for providing digital advertisement service regarding public transportation - Google Patents

Abstract

A method of providing a digital advertisement service for a public transportation method for a public transportation method includes: constructing a plurality of divided advertisement sections based on operation information of the public transportation method; An advertiser receiving digital advertisement data in association with the determined advertisement compartment; And the advertiser transmits the digital advertisement data to the public transportation means associated with the determined advertisement section, and the real-time operation information of the related public transportation means and the related public transportation image displayed on the user terminal device. Including a step, the digital advertisement data is output by the display unit provided on the outer surface of the related public transportation offline, and displayed online with the related public transportation image.

Description

Method of providing digital advertisement service for public transportation {METHOD FOR PROVIDING DIGITAL ADVERTISEMENT SERVICE REGARDING PUBLIC TRANSPORTATION}

The present invention relates to a method for providing a digital advertisement service for a public transportation to a public transportation, which is capable of outputting digital advertisement data through the exterior of the public transportation offline and the exterior of the online public transportation image. The present invention relates to a method of providing a digital advertisement service for public transportation.

Currently, commercial advertisements using public transportation such as buses are made by attaching commercial advertisements printed inside or outside the bus. Accordingly, a passenger on a bus or a person passing by on the periphery of a road on which the bus is running is required to check the advertisement content through commercial advertisements inside and outside the bus.

However, commercial advertisements attached to the outside of the bus are usually printed in sheet form on both sides of the bottom of the glass window of the bus, so when mixed with surrounding vehicles or road facilities, most of them are located below both sides of the bus. It is difficult to discriminate with the naked eye because the advertisements are blocked, and it is more difficult to discern at night, especially in low-light conditions.

Accordingly, by installing a display on the top of the bus, which is a new gaze height, where commercial advertisements are not easily obscured by surrounding vehicles or road facilities, it is easy to visually identify regardless of day and night and increase consumer efficiency by focusing the consumer's gaze. Bus roof outdoor advertising structures have been developed by the inventors of this patent.

Registered Patent Publication No. 10-1652341 (Registration date: 2016. 08. 24.)

In order to operate a business that provides digital advertising services through public transportation, advertisers who wish to advertise through displays installed outside of public transportation are selected, and digital advertisement data is provided from the advertisers and output through the display. Finally, there is a need for a system that allows advertisers to verify ad execution. However, it is a new business model to install a display on the outside of public transportation such as a bus to carry out digital advertising services, which is different from outdoor advertising using existing buses. Development of service provision methods is urgent.

The problem to be solved by the present invention is to provide a method for providing a digital advertisement service for a public transportation system that can configure an advertisement compartment in plurality according to the characteristics of the public transportation system and determine an advertiser who wants to advertise through the corresponding advertisement compartment. Is to provide.

Another problem to be solved by the present invention is to output the digital advertisement data on the image of the public transportation means in the service providing the operation information of the public transportation means online in addition to the display unit provided on the outside of the public transportation means offline. It is to provide a method for providing a digital advertisement service for public transportation, which can provide a digital advertisement service for transportation.

Another problem to be solved by the present invention is the digital advertisement data output on the display unit provided on the outer surface of the public transportation system offline, and the image of the public transportation system in a service providing online operation information of the public transportation system. It is to provide a method for providing digital advertisement service for public transportation, which allows advertisers to easily confirm the execution of digital advertisement through public transportation by making the digital advertisement data output in the same.

Another problem to be solved by the present invention is to display the digital advertisement data together with the image of the public transportation means on the user terminal device in the process of providing real-time operation information of the public transportation means to the user. It is to provide a display control method that can increase the effectiveness of advertising.

Another problem to be solved by the present invention is to provide a user terminal device with real-time operation information of public transportation means by allowing digital advertisement data to be displayed together with the image of public transportation on the user terminal device, thereby providing users with fun At the same time, it provides a driving information service providing method that can increase the effectiveness of digital advertising.

However, the present invention is not limited to the foregoing.

A digital advertisement service providing method for public transportation according to an embodiment of the present invention for solving the above technical problem comprises: configuring a plurality of divided advertisement compartments based on operation information of the public transportation; An advertiser receiving digital advertisement data in association with the determined advertisement compartment; And the advertiser transmits the digital advertisement data to the public transportation means associated with the determined advertisement section, and the real-time operation information of the related public transportation means and the related public transportation image displayed on the user terminal device. Including a step, the digital advertisement data is output by the display unit provided on the outer surface of the related public transportation offline, and displayed online with the related public transportation image.

A display control method according to an embodiment of the present invention for solving the above technical problem includes receiving input of inquiry information, which is information on a public transportation method for inquiring; Transmitting the inquiry information to the service information providing service server; Receiving real-time operation information of public transportation related to the inquiry information and digital advertisement data displayed along with images of public transportation from a service information providing service server; And displaying the public transportation image on a map or a route map so as to correspond to real-time operation information of the public transportation, and displaying the digital advertisement data together with the public transportation image.

First, the characteristics of the public transportation method and the digital advertisement service are made by forming a plurality of advertisement compartments according to the characteristics of the public transportation system and the characteristics of the digital advertisement service and determining the advertiser who wants to proceed with the advertisement through the corresponding advertisement compartment. You can efficiently manage the new business model that reflects all of this.

Second, digital advertisement data is simultaneously executed on and offline by outputting digital advertisement data on the image of public transportation in a service that provides information on the operation of public transportation online, in addition to the display unit provided on the outer surface of public transportation offline. Since this is possible, it is possible to increase the advertising effect.

Third, the digital advertisement data output on the display unit provided on the outer surface of the public transportation means offline and the digital advertisement data output on the image of the public transportation means in the service providing the operation information of the public transportation means online. By doing so, advertisers can easily confirm the execution of digital advertisements through public transportation.

Fourth, in the process of providing real-time operation information of the public transportation means to the user terminal device, by allowing digital advertisement data to be displayed along with the image of the public transportation means on the user terminal device, the user is provided with fun and the effect of the digital advertisement. Can increase.

The effects of the present invention are not limited to the effects mentioned above, and the effects of other inventions can be clearly understood from the description of the claims.

Referring to FIG. 1, a block diagram showing the configuration of a system for implementing a method for providing a digital advertisement service for a public transportation system for a public transportation system according to an embodiment of the present invention.
2 is an interface screen according to an embodiment that an advertisement service server provides to an advertiser terminal device in the process of providing a digital advertisement service.
3 is an interface screen according to another embodiment provided by the advertisement service server to the advertiser terminal device in the process of providing the digital advertisement service.
4 is an interface screen provided by the service information providing service server to the user terminal device.
5 is a flowchart of a method for providing a digital advertisement service for public transportation according to an embodiment of the present invention.
6 is a detailed flowchart of step S20 of FIG. 5.
7 is a flowchart of a method for providing a digital advertisement service for public transportation according to another embodiment of the present invention.
8 is a flowchart of a method for providing a digital advertisement service for public transportation according to another embodiment of the present invention.
9 is a flowchart of a method for controlling display of a user terminal device according to an embodiment of the present invention.
10 is an interface screen provided by the service information providing service server to the user terminal device.
11 is a flowchart of a display control method of a user terminal device according to another embodiment of the present invention.
12 is an interface screen provided by the service information providing service server to the user terminal device.
13 is a flowchart of a display control method of a user terminal device according to another embodiment of the present invention.
14 is a flowchart of a display control method of a user terminal device according to another embodiment of the present invention.
15 is a flowchart of a display control method of a user terminal device according to another embodiment of the present invention.
16 is an interface screen provided by the service information providing service server to the user terminal device.
17 is a flowchart of a method for providing a service information service according to an embodiment of the present invention.
18 is a flowchart of a method for providing a service information service according to another embodiment of the present invention.

Advantages and features of the present invention, and methods for achieving them will be clarified with reference to embodiments described below in detail together with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but will be implemented in various different forms, and only the present embodiments allow the disclosure of the present invention to be complete, and the ordinary knowledge in the technical field to which the present invention pertains. It is provided to fully inform the holder of the scope of the invention, and the invention is only defined by the scope of the claims. Hereinafter, specific contents for carrying out the present invention will be described in detail with reference to the accompanying drawings. The same reference numerals refer to the same components regardless of the drawings, and "and / or" includes each and every combination of one or more of the mentioned items.

The terminology used herein is for describing the embodiments and is not intended to limit the present invention. In this specification, the singular form also includes the plural form unless otherwise specified in the phrase. As used herein, “comprises” and / or “comprising” does not exclude the presence or addition of one or more other components other than the components mentioned.

Unless otherwise defined, all terms (including technical and scientific terms) used in the present specification may be used as meanings commonly understood by those skilled in the art to which the present invention pertains. In addition, terms defined in the commonly used dictionary are not ideally or excessively interpreted unless specifically defined.

Hereinafter, with reference to FIGS. 1 to 4, a system for implementing a method for providing a digital advertisement service to a public transportation means 20 according to an embodiment of the present invention will be described. Referring to FIG. 1, a block diagram showing a configuration of a system for implementing a method for providing a digital advertisement service for public transportation 20 according to an embodiment of the present invention is shown. Referring to FIG. 2, advertisement In the process of providing the digital advertisement service by the service server 10, an interface screen according to an embodiment provided to the advertiser terminal device 40 is illustrated. Referring to FIG. 3, the advertisement service server 10 is provided with a digital advertisement service. In the process of providing an interface screen according to another embodiment provided to the advertiser terminal device 40 is shown. Referring to FIG. 4, an interface provided by the service information providing service server 30 to the user terminal device 50 The screen is shown.

A system for providing a digital advertisement service for the public transportation 20 includes an advertisement service server 10, a public transportation 20, a service information providing service server 30, an advertiser terminal device 40 and a user terminal device ( 50). However, in some embodiments, the digital advertisement service providing system may include a relatively small number of components or a relatively large number of components than the components illustrated in FIG. 1.

The advertisement service server 10 is a server that provides a digital advertisement service for the public transportation 20 on-line and / or offline, and determines an advertiser to perform digital advertisement online or offline through the public transportation 20. The digital advertisement can be executed online or offline through the public transportation means 20, and the advertiser can confirm whether the digital advertisement is correctly executed online or offline. Here, the online digital advertisement through the public transportation means 20 is a digital advertisement through the display unit 221 together with the public transportation image 220 on the online service provided by the service information providing service server 30 The digital advertisement is displayed through the display unit 21 of the public transportation means 20 operated offline. Here, the digital advertisement service means a digital advertisement management service and a digital advertisement provision service.

With regard to determining an advertiser to perform digital advertisement through the public transportation means 20, the advertisement service server 10 is divided based on the operation information of the public transportation means 20 so that the advertiser can select the desired advertisement section. It is possible to configure a plurality of advertising compartments. Here, the operation information may include various information related to the operation of the public transportation (20). For example, the operation information may include the type of public transport 20, route information, etc., and the type of public transport 20 may be a bus, subway, train, taxi, airplane, ship, or the like, or each public transport. About Sudan (20) General bus, trunk bus, branch bus, direct seat bus, direct bus, express bus, express bus, express trunk bus, loop bus, seat bus, village bus, farming and fishing village bus, intercity bus, outskirt bus , It can be subdivided into a wide area bus, airport bus, cargo bus, etc., and route information is information given for each route number of the public transportation means 20, and information given to public transportation that operates on the same route and has the same route number. Can be Referring to Figure 2 in some embodiments, the advertisement service server 10, when the bus is selected as the type of the public transport 20, area information 100, route information 110, vehicle number information 115, It can be seen that a plurality of segmented advertisements are configured based on the display information 120 and the time information 130. Referring to FIG. 3 in some embodiments, when a bus is selected as the type of public transportation 20 , The advertisement service server 10 is configured with a plurality of advertisement sections divided on the basis of the regional information 100, route information 110, vehicle number information 115, display information 120 and account information 135 Can be confirmed. In some embodiments, the advertisement service server 10 may apply on-offline information based on a constitution of an advertisement compartment, for example, when only online advertisement is performed, only offline advertisement is performed, and online and offline advertisement are simultaneously performed. Cases may be presented as options.

With regard to online and / or offline digital advertising through the public transportation means 20, the advertisement service server 10 includes a public transportation means 20, a service information providing service server 30, and an advertiser terminal device ( 40), and communicate with. The advertisement service server 10 receives the digital advertisement data from the advertiser terminal device 40 of the advertiser when the advertiser who wants to perform the digital advertisement for a specific advertisement compartment receives the digital advertisement data and the public transportation means 20 And by providing to the service information providing service server 30, the digital advertisement service can be executed through the public transportation means 20 both online and / or offline.

With reference to FIG. 4, in connection with confirming to the advertiser whether the digital advertisement is correctly executed online and / or offline, the advertisement service server 10 provides the service information provided by the advertiser through the advertiser terminal device 40 By checking the service provided by the server 30, it is possible to confirm that digital advertisement data is output together with the public transportation image 220 online. Since digital advertisements on-line and digital advertisements on-line are the same, advertisers can check whether digital advertisements are being executed online or offline accurately by checking online digital advertisements.

Subsequently, the public transport 20 may be, for example, a bus, a subway, a train, a taxi, an airplane, a ship, etc., and may not be limited to this, if it can be recognized as a public transport 20 according to social wisdom. For convenience of description, the bus is described as an example of the public transport 20, but the public transport 20 is not limited thereto. In addition, the public transportation means 20 may include a display unit 21 provided on the outer surface of the public transportation means 20 to output digital advertisement data, the display unit 21 of the public transportation means 20 It may be mounted in one or more locations, for example, it may be mounted on both sides, top, front, rear, etc. of the public transport 20, but is not limited thereto. The public transportation means 20 includes a communication module (not shown) and can receive digital advertisement data from the advertisement service server 10.

Subsequently, the service information providing service server 30 may display the real-time operation information of the public transportation means 20 and the image of the public transportation means 220 on the user terminal device 50, and provide necessary information for this. You can. Referring to FIG. 4, for example, the service information providing service server 30 may provide a service for informing the user terminal device 50 of the current location information of the public transportation device 20 or the expected arrival information of the user terminal device. The real-time service information of the public transportation means 20 provided by the service server 30 to the user terminal device 50 may include real-time location information of the public transportation means 20, and the service information providing service server 30 Based on the information provided by), the user terminal device 50 displays the public transportation image 220 on the map or route map to correspond to the real-time location information of the public transportation 20, and the public transportation image 220 Digital advertisement data can be output together.

In some embodiments, the real-time operation information may further include at least one of the above-described operation information of the public transportation means 20 in addition to the real-time location information of the public transportation means 20. Meanwhile, in some embodiments, the service information providing service server 30 may receive real-time service information from a separate external server (not shown).

Subsequently, the advertiser terminal device 40 may be used by an advertiser who wants to execute an advertisement through a system that provides a digital advertisement service through the public transportation means 20 on and offline, and may be implemented by a mobile phone such as a smartphone. However, the present invention is not limited thereto, and provides an advertisement service server 10 or operation information as a mobile device such as a tablet PC, smart watch, PMP, PDA, notebook PC, TV, head mounted display (HMD), and NED (Near Eye Display). If communication with the service server 30 is possible, it is not limited and can be applied.

Subsequently, the user terminal device 50 may be used by a user using a service provided by the service information providing service server 30, and may be implemented as a mobile phone such as a smartphone, but is not limited thereto. As a mobile device such as a smart watch, PMP, PDA, notebook PC, TV, HMD (Head mounted Display), NED (Near Eye Display), and the like, communication with the service information providing service server 30 is possible without limitation. Here, the user terminal device 50 includes a display unit that displays a screen and an input device that receives data from a user. The input device may include, for example, a keyboard, mouse, trackball, microphone, button, touch panel, etc., but is not limited thereto.

In FIG. 1, the advertisement service server 10 and the service information providing service server 30 are illustrated as separate physically separate servers, but the spirit of the present invention is not limited thereto, and the advertisement service server ( 10) It will also be possible that the functions of the service information providing service server 30 are provided.

Hereinafter, a method for providing a digital advertisement service for the public transportation means 20 performed through a system for providing a digital advertisement service for the public transportation means 20 according to this embodiment will be described with reference to FIGS. 5 and 6. do. 5 is a flowchart of a method for providing a digital advertisement service to the public transportation 20 according to an embodiment of the present invention, and FIG. 6 is a detailed flowchart of step S20 of FIG. 5.

First, referring to FIG. 5, the advertisement service server 10 configures a plurality of divided advertisement sections based on the operation information of the public transportation means 20 (S10).

The advertisement service server 10 may configure a plurality of advertisement sections divided through a plurality of criteria. Here, the advertisement section may be a minimum unit in which an advertiser can use a digital advertisement service, and the advertisement section may be variously divided according to a set criteria. However, in the present embodiment, since it is basically set to simultaneously and simultaneously perform digital advertisements in online and offline, it may not be divided for online advertisements or offline advertisements when configuring the advertisement compartment. In some embodiments different from the present embodiment, since it is determined according to the advertiser's choice to conduct digital advertisements online and / or offline, the advertisement service server 10 provides only digital advertisement services online or offline. It is possible to provide only digital advertising services.

For example, the advertisement service server 10 may configure a plurality of advertisement sections divided based on the operation information of the public transportation means 20. For example, referring to FIG. 2, in a state in which a bus is selected as the type of public transportation 20, the regional information 100, the route information 110, or the vehicle number information 115 as the operation information of the public transportation 20. ), Information on the space, route, or type of vehicle that operates the corresponding public transport 20 may be used as a standard for division.

In addition, the advertisement service server 10 may configure a plurality of advertisement sections in consideration of the location of the display unit 21 installed on the outer surface of the public transportation means 20 together with the operation information of the public transportation means 20. For example, referring to FIGS. 1 and 2, the display unit 21 in the public transportation means 20 is not installed in only one area, but is installed in a plurality of areas such as front, left, right, rear and top surfaces. Can be. Since digital advertisement data may be output to each of the plurality of display units 21 installed in the public transportation means 20, the advertisement service server 10 may configure an advertisement section based on the display information 120.

In some embodiments, when configuring the advertisement section based on the display information 120, the display section 21 may be divided into a plurality of segments to configure the advertisement section for each segment. For example, the display unit 21 installed on the left side of the public transportation means 20 can be divided into three parts and divided into a first display unit, a second display unit, and a third display unit to form an advertisement section.

In addition, the advertisement service server 10 may configure the advertisement section using the time information 130, and referring to FIG. 3, the advertisement section may be configured using the account information 135. Here, the account information 135 is related to whether or not several digital advertisements are played alternately for one advertisement section, for example, as shown in FIG. 3, Seoul, branch bus 100, vehicle number Seoul street 1234 , When the eight digital advertisements are displayed alternately on the display unit 21 installed on the right side, the account information 135 may be eight.

Subsequently, referring to FIG. 5, the advertisement service server 10 determines an advertiser for at least one advertisement section among a plurality of advertisement sections (S20).

The advertisement service server 10 may determine an advertiser for at least one advertisement compartment among a plurality of advertisement segments for a digital advertisement service. For example, when an advertiser's desired advertisement section is input from the advertiser terminal device 40 and an advertisement execution cost is processed, the advertiser may be determined.

In relation to this step (S20), first, referring to FIG. 6, the advertisement service server 10 receives selection information for at least one advertisement section among a plurality of advertisement sections from the advertiser terminal device 40 (S21) ).

Here, the advertiser may select an advertisement section desired to proceed with digital advertisement through the advertiser terminal device 40, and may select one or more advertisement sections, and input from the advertiser through the advertiser terminal device 40 The selection information may be transmitted to the advertisement service server 10.

In connection with this step (S20), referring to FIG. 6, the advertisement service server 10 calculates an advertisement execution cost for at least one advertisement section for which selection information has been received (S22).

Here, the advertisement service server 10 may calculate the advertisement execution cost according to the type and number of selected advertisement sections. For example, as the number of selected advertisement sections increases, the calculated advertisement execution cost may increase, and regional information 100, route information 110, display information 120, time information 130, and account information ( Considering 135), the more advertisement blocks expected to have high advertising effects are included, the higher the advertising execution cost can be.

For example, referring to FIG. 2, the calculated advertisement execution cost may be displayed on the calculated price 140 display area.

In connection with this step (S20), referring to FIG. 6, the advertisement service server 10, when payment for the calculated advertisement execution cost is confirmed, the advertiser for at least one ad section of the plurality of ad sections Decide (S23).

When the payment for the advertisement execution cost calculated in relation to the advertisement section in which the selection information is input is confirmed, the advertisement service server 10 determines the advertiser who inputs the selection information for the advertisement section as an advertiser for the advertisement section You can.

For example, referring to FIG. 2, the advertiser may perform payment of the advertisement execution cost for the selected advertisement section by selecting the display area of the payment 150 through the advertiser terminal device 40.

Subsequently, referring to FIG. 5, the advertisement service server 10 receives digital advertisement data from the determined advertiser terminal device 40 (S30).

Since the advertisement service server 10 according to the present embodiment provides digital advertisement services online and offline, digital advertisement data is transmitted from the advertiser terminal device 40 for digital advertisement through the display units 21 and 221. You can.

Subsequently, referring to FIG. 5, the advertisement service server 10 includes a public transportation means 20 associated with an advertisement section determined by an advertiser, operation information of the related public transportation means 20 and the related public transportation image 220 ) Transmits digital advertisement data to the service information providing service server 30 to be displayed on the user terminal device 50 (S40).

According to the digital advertisement service providing method according to the present embodiment, offline advertisement and online advertisement can be simultaneously performed. To this end, the advertisement service server 10 transmits digital advertisement data to the public transportation means 20 and the service information providing service server 30, so that the display unit 21 provided on the outer surface of the public transportation means 20 is offline. The digital advertisement can be progressed through the digital advertisement through the display unit 221 along with the public transportation image 220. Here, when the digital advertisement is displayed through the display unit 221 together with the public transportation image 220, the public transportation image 220 and the display unit 221 are arranged side by side to perform digital advertisement through the display unit 221. It may be displayed, or at least a portion of the public transportation image 220 and the display unit 221 is disposed so that the digital advertisement is displayed through the display unit 221.

On the other hand, the display unit 21 of the public transportation means 20 actually has a device characteristic for display, while the display unit 221 of the public transportation image 220 means an area in which digital advertisement data is output. Both are different in that they do.

Specifically, digital advertisement data may be transmitted to the public transportation means 20 associated with the advertisement compartment selected and paid by the advertiser, and the public transportation means 20 may be positioned on the display unit 21 corresponding to the advertisement compartment. And it may output the corresponding digital advertising data in time. In addition, the service information providing service server 30 receives the digital advertisement data, the location of the display unit 221 corresponding to the advertisement compartment in the public transportation image 220 associated with the advertisement compartment, which is selected and selected by the advertiser, and The digital advertisement data can be output in time.

Here, the digital advertisement data output by the display unit 21 provided on the outer surface of the public transportation means 20 corresponding to the advertisement section determined by the advertiser offline, and the corresponding public transportation image 220 online The digital advertisement data output on the displayed display unit 221 may be the same. Therefore, the advertiser can increase the advertisement effect by performing online and offline simultaneous advertisement through the digital advertisement service providing method according to the present embodiment.

In some embodiments, the step of transmitting digital advertisement data (S40) is that the advertisement service server 10 streams in real time to the public transportation means 20 corresponding to the advertisement section determined by the advertiser and the service information providing service server 30. The digital advertisement data is transmitted in a manner such that the digital advertisement data is output by the display unit 21 provided on the outer surface of the public transportation 20 offline and the display unit 21 together with the public transportation image 220 online. It may be to be output to. The digital advertisement service providing method according to the present embodiment can instantly respond to the advertiser's request by outputting the digital advertisement data desired by the advertiser in real time using an attribute called digital advertisement.

In some embodiments, the digital advertisement service may be limited to online or offline, or may be separately provided to online or offline depending on the advertiser's selection. In this case, in the step (S10) of configuring a plurality of advertisement compartments, the advertisement service server 10 may apply on / offline information as a reference for configuring the advertisement compartment. For example, when only online advertising is performed, only offline advertising is performed. If it does, the case of simultaneously conducting online and offline advertisements may be presented as an option. Then, in step S40, the advertisement service server 10 may transmit digital advertisement data only to the public transportation means 20 associated with the determined advertisement section by the advertiser, or may transmit digital advertisement data only to the service information providing service server 30.

Hereinafter, a method of providing a digital advertisement service to the public transportation means 20 according to another embodiment will be described with reference to FIG. 7. However, the differences from the digital advertisement service providing method according to an embodiment of the present invention will be mainly described. 7 is a flowchart of a method for providing a digital advertisement service for the public transportation 20 according to another embodiment of the present invention.

The method for providing digital advertisement service according to the present embodiment may be the same as the method for providing digital advertisement service according to an embodiment of the present invention in steps S10 to S40.

Subsequently, referring to FIG. 7, the advertisement service server 10 receives an advertisement execution confirmation request signal from the advertiser terminal device 40 (S50).

For example, referring to FIG. 2, the advertiser may select the advertisement execution confirmation 160 display area through the advertiser terminal device 40, and accordingly, the advertiser terminal device 40 confirms the advertisement execution to the advertisement service server 10 Request signal can be transmitted.

Subsequently, referring to FIG. 7, the advertisement service server 10 provides real-time operation information, public transportation image 220 and public transportation image 220 of the public transportation 20 from the service information providing service server 30. Digital advertisement data output together with the received data is transmitted to the terminal device of the advertiser (S60).

That is, the advertisement service server 10 is provided with a screen on which the digital advertisement data is output from the display unit 221 together with the public transportation image 220 through the service provided by the service information providing service server 30, and the advertiser It can be transmitted to the terminal device 40. Since the same digital advertisement data is output through the display units 21 and 221 both online and offline, the advertiser checks the online and offline advertisement execution status by checking the online display unit 221 through the advertiser terminal device 40. Easy to check.

The method for providing a digital advertisement service according to the present embodiment can be applied to a case in which an advertisement division in which only online digital advertisements are performed alone is selected, in addition to a case in which an advertisement division in which online and offline digital advertisements are simultaneously performed is selected.

Hereinafter, a method of providing a digital advertisement service to the public transportation means 20 according to another embodiment will be described with reference to FIG. 8. However, the differences from the digital advertisement service providing method according to an embodiment of the present invention will be mainly described. 8 is a flowchart of a method for providing a digital advertisement service for a public transportation system 20 according to another embodiment of the present invention.

The method for providing digital advertisement service according to the present embodiment may be the same as the method for providing digital advertisement service according to an embodiment of the present invention in steps S10 to S40.

Referring to FIG. 8, the advertisement service server 10 receives an advertisement execution confirmation request signal from the advertiser terminal device 40 (S50).

Subsequently, the advertisement service server 10 transmits a connection address capable of accessing the service information providing service server 30 to the advertiser terminal device 40 (S61).

Here, the advertiser can confirm that the advertisement is executed directly online by accessing through the advertiser terminal device 40 using the access address received from the advertisement service server 10, and the display units 21 and 221 are online and offline. ), Since the same digital advertisement data is output, the advertiser can easily check the online and offline advertisement execution status by checking the online display unit 221 through the advertiser terminal device 40.

The method for providing a digital advertisement service according to the present embodiment can be applied to a case in which an advertisement division in which only online digital advertisements are performed alone is selected, in addition to a case in which an advertisement division in which online and offline digital advertisements are simultaneously performed is selected.

Hereinafter, the service provided by the service information providing service server 30 will be described in detail.

The service information providing service server 30 may provide a service that informs the user terminal device 50 of the current location information of the public transport 20 or the expected arrival information, for example, a bus as shown in FIG. 4. It may be a service that informs current location information or information about arrival, but is not limited thereto, and the same service may be provided for all public transportation means 20 such as a taxi or a subway. The real-time driving information of the public transportation means 20 provided to the user terminal device 50 by the driving information providing service server 30 may include real-time location information of the public transportation means 20, and the driving information providing service server Based on the information provided by (30), the user terminal device 50 displays the image of the public transportation means 220 on the map or the route map to correspond to the real-time location information of the public transportation means 20, and the image of the public transportation means 220 ) And digital advertisement data.

First, referring to FIGS. 9 and 10, when a service for providing current location information or expected arrival information of the public transportation means 20 from the service information providing service server 30 is provided to the user terminal device 50, A display control method of the user terminal device 50 according to an embodiment of the present invention will be described. Referring to FIG. 9, a flow chart of a method for controlling display of the user terminal device 50 according to an embodiment of the present invention is illustrated. Referring to FIG. 10, the service information providing service server 30 displays the user terminal device ( The interface screen provided to 50) is shown. However, since the advertiser terminal device 40 is an embodiment of the user terminal device 50, the display control method of the user terminal device 50 according to the present embodiment can be applied to the advertiser terminal device 40 as well.

First, referring to FIG. 9, the user terminal device 50 receives inquiring information, which is information about the public transportation means 20 that wishes to inquire (S110).

The user inputs the inquiry information, which is information about the public transportation means 20 to be searched, to the user terminal device 50 to use the service that informs the current location information or the expected arrival information of the public transportation means 20 can do. Here, if the inquiry information can be used for the inquiry of the public transportation 20, there may be no limitation, for example, the inquiry information is route information, vehicle number information, and boarding for the public transportation 20 desired to be viewed. It may be local information (address information, geographical name information, stop information, etc.), but is not limited thereto.

Subsequently, referring to FIG. 9, the user terminal device 50 transmits inquiry information to the service information providing service server 30 (S120).

Subsequently, the user terminal device 50 receives real-time driving information of the public transportation means 20 related to the inquiry information from the driving information providing service server 30 and digital advertisement data displayed along with the public transportation image 220. (S130).

After receiving the inquiry information from the user terminal device 50, the service information providing service server 30 is displayed together with real-time operation information of the public transportation means 20 related to the inquiry information and the public transportation image 220. The digital advertisement data may be transmitted to the user terminal device 50. Here, the real-time operation information may include real-time location information of the public transportation means 20, and in some embodiments, the real-time operation information of the above-mentioned public transportation means 20 in addition to the real-time location information of the public transportation means 20 At least one of the driving information may be further included.

For example, if the inquiry information is route information for the public transportation means 20 to be inquired, the user terminal device 50 of the public transportation means 20 corresponding to the route information from the service information providing service server 30 When receiving the real-time operation information, and the inquiry information is the boarding area information for the public transportation means 20 to be searched, the user terminal device 50 boards the boarding area of the boarding area information from the service information providing service server 30 It is possible to receive real-time operation information of the public transport 20 adjacent to.

Subsequently, the user terminal device 50 displays the public transportation image 220 on a map or a route map to correspond to the real-time operation information of the public transportation 20, and displays digital advertisement data together with the public transportation image 220. It is displayed (S140). In addition, the user terminal device 50 may display real-time operation information of the public transportation means 20.

With reference to the digital advertisement data displayed on the user terminal device 50 together with the public transportation image 220, referring to FIG. 2, in some embodiments, the digital advertisement data is at least part of the public transportation image 220. And overlapped. That is, the display unit 221 may be positioned on the public transportation image 220, and digital advertisement data may be output on the display unit 221.

With reference to the digital advertisement data displayed on the user terminal device 50 together with the public transportation image 220, referring to FIG. 10, in some embodiments, the digital advertisement data is displayed alongside the public transportation image 220 Can be. That is, the display unit 221 may be spaced apart from the public transportation image 220 and disposed side by side, and digital advertisement data may be output on the display unit 221.

According to the display control method according to the present embodiment, the public transportation means image 220 so that the service that informs the current location information or the expected arrival information of the public transportation means 20 simply corresponds to the real-time operation information of the public transportation means 20 ) Is not only displayed on a map or a route map, but a digital advertisement can be inserted into the corresponding service. However, the display unit 21 on which the digital advertisement data is output from the actual public transportation means 20 is disposed where the display unit 221 on which the digital advertisement data is output is disposed on the public transportation image 220. Since it can be fun for the user in that it corresponds to the location, it is possible to increase the advertising effect.

Hereinafter, a display control method of the user terminal device 50 according to another embodiment of the present invention will be described with reference to FIGS. 11 and 12. However, differences from the display control method of the user terminal device 50 according to an embodiment of the present invention will be mainly described. Referring to FIG. 11, a flow chart of a method for controlling display of the user terminal device 50 according to another embodiment of the present invention is shown, and referring to FIG. 12, the service information providing service server 30 displays the user terminal device ( The interface screen provided to 50) is shown.

The display control method of the user terminal device 50 according to another embodiment of the present invention further includes steps S150 and S160 compared to the display control method of the user terminal device 50 according to an embodiment of the present invention.

First, referring to FIG. 11, the user terminal device 50 receives a rotation input to the public transportation image 220 (S150).

A rotation input to rotate the public transportation image 220 displayed on the user terminal device 50 may be received from the user.

Subsequently, referring to FIG. 11, the user terminal device 50 displays the changed public transportation image 220 according to the rotation input, and displays digital advertisement data on the display unit 221 on the changed public transportation image 220. It is displayed (S160).

For example, referring to FIG. 4, the image of the public transportation means 220 may be a front view of the public transportation means 20 in which the display unit 221 is located in front, and accordingly, the user may view the front view of the public transportation means 20. You can feel the digital advertisement data being displayed.

At this time, if the user receives a rotation input to rotate the public transportation image 220, referring to FIG. 12, the public transportation image 220 may be changed to a side view of the public transportation means 20, and accordingly The display unit 221 may also be located on the public transport image 220, which is a side view of the public transport 20 so that it can be recognized by the user as being located on the side of the public transport 20.

If the digital advertisement data determined to be output to the front display unit 221 and the side display unit 221 of the public transportation image 220 are different, digital advertisement data output to the display unit 221 according to the rotation input Can be different.

Accordingly, in this embodiment, instead of displaying only the cross section (eg, the front side) of the public transportation image 220 online on the user terminal device 50, the public transportation is performed according to the rotation input by the user terminal device 50. Various faces of the means image 220 may be displayed on the user terminal device 50. Therefore, it can be seen that the display unit 221 is located at various locations of the public transportation image 220 on-line as the display unit 21 is located at various locations of the public transportation system offline. For this reason, it is possible to configure the advertisement compartment based on the display information in the case of online as well as offline in the case of the advertisement compartment, and it can give the user fun because the digital advertisement displayed through the rotation input is changed.

Hereinafter, a display control method of the user terminal device 50 according to another embodiment of the present invention will be described with reference to FIGS. 10 and 13. However, differences from the display control method of the user terminal device 50 according to an embodiment of the present invention will be mainly described. Referring to FIG. 13, a flow chart of a display control method of a user terminal device 50 according to another embodiment of the present invention is shown.

The display control method of the user terminal device 50 according to another embodiment of the present invention further includes steps S151 and S161 compared to the display control method of the user terminal device 50 according to an embodiment of the present invention.

Referring to FIG. 13, the user terminal device 50 receives a screen adjustment input for an area in which digital advertisement data is displayed (S151).

Here, the screen adjustment input received from the user terminal device 50 may be an input that enlarges, reduces, rotates, or changes the area where the digital advertisement data is displayed, but is displayed in an area where the digital advertisement data is displayed. Any modification may not be limited.

Referring to FIG. 13, the user terminal device 50 enlarges, reduces, rotates, or changes the area in which the digital advertisement data is displayed according to the screen adjustment input (S161).

The area in which digital advertisement data is displayed according to the screen adjustment input input to the user terminal device 50, that is, the display unit 221 is enlarged, reduced, rotated, or repositioned to be displayed on the user terminal device 50 You can. For example, when the screen adjustment input input to the user terminal device 50 is an input for moving and enlarging the display unit 221, the position and size of the display unit 221 illustrated in FIG. 4 is changed and illustrated in FIG. 10. The display unit 221 may be changed to be displayed on the user terminal device 50.

According to the display control method according to the present embodiment, since the size of the display unit 221 overlapping and displayed on the public transportation means 20 may be relatively small, if the user is interested in digital advertisement, the display unit 221 There may be no problem in viewing digital advertisements by inputting the location to move and expand it.

Hereinafter, a display control method of the user terminal device 50 according to another embodiment of the present invention will be described with reference to FIG. 14. However, differences from the display control method of the user terminal device 50 according to an embodiment of the present invention will be mainly described. Referring to FIG. 14, a flowchart for a display control method of a user terminal device 50 according to another embodiment of the present invention is shown.

The display control method of the user terminal device 50 according to another embodiment of the present invention further includes steps S152 and S162 compared to the display control method of the user terminal device 50 according to an embodiment of the present invention.

Referring to FIG. 14, the user terminal device 50 receives a selection for an area in which digital advertisement data is displayed (S152).

Here, receiving the selection of the area where the digital advertisement data is displayed, that is, the display unit 221 may be, for example, a touch or a click on the display unit 221, but is not limited thereto.

Referring to FIG. 14, the user terminal device 50 displays predetermined link information in relation to an area where digital advertisement data selected according to a selection input is displayed (S162).

Since the digital advertisement data is displayed on the display unit 221, it can be understood that the user selected the display unit 221 is interested in the digital advertisement data. Accordingly, the user terminal device 50 may predetermine link information related to the corresponding display unit 221, for example, the link information may include information to be expressed according to the link address. Accordingly, the user terminal device 50 may display predetermined link information on the user terminal device 50 according to the selection input, and for example, may display a screen connected to the user terminal device 50 according to the link address.

Hereinafter, a display control method of the user terminal device 50 according to another embodiment of the present invention will be described with reference to FIGS. 15 and 16. However, differences from the display control method of the user terminal device 50 according to an embodiment of the present invention will be mainly described. 15, a flow chart for a method for controlling display of the user terminal device 50 according to another embodiment of the present invention is shown, and FIG. 16 shows a service information providing service server 30 of the user terminal device 50. It is an interface screen to provide.

First, referring to FIG. 15, the user terminal device 50 transmits the location information of the user terminal device 50 to the service information providing service server 30 (S210).

Here, the location information of the user terminal device 50 may be GPS information of the user terminal device 50. In some embodiments, the location information of the user terminal device 50 may be location information input by the user.

Subsequently, referring to FIG. 15, the user terminal device 50 is displayed together with real-time operation information of the public transportation means 20 located within a predetermined distance from the user terminal device 50 and the public transportation image 220. The digital advertisement data is received from the service information providing service server 30 (S220).

The service information providing service server 30 is based on the location information of the user terminal device 50, real-time operation information of the public transportation means 20 located within a predetermined distance from the user terminal device 50, and the image of the public transportation means ( 220), the digital advertisement data displayed together with the user terminal device 50 may be provided.

In some embodiments, the user terminal device 50 is provided with real-time operation information of a plurality of public transportation means 20 located within a predetermined distance from the user terminal device 50, and a plurality of public transportation images 220, respectively. The plurality of displayed digital advertisement data may be received from the service information providing service server 30. For example, real-time operation information of the public transportation means 20 of a first direction route (eg, an upward line) adjacent to the position of the user terminal device 50 and a second direction route adjacent to the position of the user terminal device 50. Real-time operation information of the public transportation means 20 (for example, a descending line) may be provided to the user terminal device 50.

Subsequently, referring to FIG. 15, the user terminal device 50 displays the public transportation image 220 on a map or a route map to correspond to real-time operation information of the public transportation 20, and the public transportation image 220 In addition, the digital advertisement data is displayed (S230).

Referring to FIG. 16 in some embodiments, the user terminal device 50 divides and displays a plurality of digital advertisement data corresponding to each public transportation image 220 together with a plurality of public transportation image 220. can do. For example, some screens of the user terminal device 50 display the public transportation means image 220 and real-time operation information of the first direction route (eg, ascending line), and the second screen of the user terminal device 50. The public transportation image 220 and real-time operation information of a route (eg, a descending line) in a direction may be displayed.

Hereinafter, a method of providing a service information service according to an embodiment of the present invention will be described with reference to FIG. 17. 17, a flowchart of a method for providing a service information service according to an embodiment of the present invention.

First, referring to FIG. 17, the service information providing service server 30 receives inquiry information, which is information on the public transportation means 20, which is desired to be inquired from the user terminal device 50 (S310).

Subsequently, referring to FIG. 17, the service information providing service server 30 maps the public transportation image 220 to a map or route map so that the user terminal device 50 corresponds to real-time operation information of the public transportation 20. To display and display digital advertisement data together with the public transportation image 220, real-time operation information of the public transportation means 20 related to the inquiry information and digital advertisement data displayed with the public transportation image 220 To the user terminal device 50 (S320).

Hereinafter, a method of providing a service information service according to another embodiment of the present invention will be described with reference to FIG. 18. 18, a flowchart of a method for providing a service information service according to another embodiment of the present invention.

First, referring to FIG. 18, the service information providing service server 30 receives location information of the user terminal device 50 from the user terminal device 50 (S410).

Subsequently, referring to FIG. 18, the service information providing service server 30 displays the public transportation image 220 on a map or route map so that the user terminal device 50 corresponds to real-time service information of the public transportation 20. And to display digital advertisement data together with the public transportation image 220, real-time operation information of the public transportation means 20 located within a predetermined distance from the location of the user terminal device 50 and the public transportation image ( 220) and transmits the digital advertisement data displayed together with the user terminal device 50 (S420).

Meanwhile, a method for providing a digital advertisement service for a public transportation, a method for controlling a display, and a method for providing a driving information service according to embodiments of the present invention may be implemented in the form of computer readable program instructions and stored in a computer readable recording medium. . The computer-readable recording medium includes any kind of recording device in which data readable by a computer system is stored.

The program instructions recorded on the recording medium may be specially designed and constructed for the present invention or may be known and usable by those skilled in the software art.

Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tapes, optical media such as CD-ROMs, DVDs, and floptical disks. Hardware devices specifically configured to store and execute program instructions, such as magneto-optical media and ROM, RAM, flash memory, and the like, are included. In addition, the above-described medium may be a transmission medium such as an optical or metal wire or a waveguide including a carrier wave that transmits a signal specifying a program command, data structure, or the like. The computer-readable recording medium can also be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed fashion.

Examples of program instructions include machine language codes such as those produced by a compiler, as well as high-level language codes that can be executed by a device that processes information electronically using an interpreter or the like, for example, a computer.

Although the embodiments of the present invention have been described above, the present invention is not limited to the above embodiments, and may be manufactured in various different forms, and those skilled in the art to which the present invention pertains have technical spirit of the present invention. However, it will be understood that other specific forms may be practiced without changing essential features. Therefore, it should be understood that the embodiments described above are illustrative in all respects and not restrictive.

10: advertising service server 20: public transportation
21: display unit 30: service information providing service server
40: advertiser terminal device 50: user terminal device
220: Public transportation image 221: Display

Claims (21)

A method for simultaneously providing a digital advertisement service for a public transportation means having a display unit and a user terminal device provided with a service information providing service for the public transportation,
The advertisement service server constructs a plurality of advertisement sections divided based on the operation information of the public transportation means, and displays the display unit of the public transportation means corresponding to the specific operation information and the operation information corresponding to the specific operation information. An advertisement section is configured so that the same digital advertisement data is displayed on one user terminal device, and the operation information of the public transportation means includes regional information, time information, and route information of the public transportation means. To do;
Receiving, by the advertisement service server, digital advertisement data in connection with the advertisement section determined by the advertiser; And
The advertisement service server determines that the advertisement is determined by the advertisement service server so that the same digital advertisement data is displayed on the display unit of the public transportation means corresponding to the specific operation information and the user terminal device inquiring the operation information corresponding to the specific operation information. The digital advertisement data is transmitted to a public transportation means associated with the advertisement section corresponding to the operation information, and a real-time operation information of the related public transportation means and the related public transportation image displayed on a user terminal device. Steps to
Including,
The digital advertisement data is output by the display unit provided on the outer surface of the related public transportation offline, displayed on the user terminal device together with the related public transportation image online,
When an advertiser is determined with respect to the specific operation information including a specific time of a specific public transport operating on a specific route in a specific area, the specific public transportation operating offline along the specific route at the same time within the specific time As the digital advertisement data output by the display unit provided on the outer surface of the means and the operation information corresponding to the specific operation information are searched online at the same time within the specific time, real-time operation information and the public of the specific public transportation means The digital advertisement data displayed on the user terminal device together with the image of the transportation means is the same, a method for providing a digital advertisement service for public transportation. delete According to claim 1,
The step of configuring a plurality of divided advertisement sections based on the operation information of the public transportation means,
A method of providing a digital advertisement service, which is a step of configuring a plurality of divided advertisement sections based on operation information of the public transportation means and location information of the display unit. According to claim 3,
The location of the display unit where the digital advertisement data is output from the related public transportation means and the location where the digital advertisement data is output on the related public transportation image correspond,
The digital advertisement data is outputted by being overlapped with at least a part of the related public transportation image online. According to claim 1,
The step of transmitting the digital advertisement data,
A display unit provided on the outer surface of the relevant public transportation means offline by transmitting the digital advertisement data in a real-time streaming method to the public transportation means associated with the determined advertisement section and the driving information providing service server by an advertiser. And to be output online and with the associated public transportation image. According to claim 1,
Receiving an advertisement execution confirmation request signal from an advertiser terminal device;
Receiving the digital advertisement data displayed along with real-time operation information of the related public transportation, the related public transportation image and the related public transportation image from the service information providing service server and transmitting the digital advertisement data to the advertiser terminal device
The method further comprising, digital advertising service providing method. According to claim 1,
Receiving an advertisement execution confirmation request signal from an advertiser terminal device;
Transmitting an access address capable of accessing the service providing service server to the advertiser terminal device
The method further comprising, digital advertising service providing method. According to claim 1,
Determining an advertiser for at least one ad section among the plurality of ad sections before receiving the digital advertisement data;
Further comprising,
Determining an advertiser for at least one ad section of the plurality of ad sections,
Receiving selection information for at least one advertisement section among the plurality of advertisement sections from an advertiser terminal device;
Calculating an advertisement execution cost for at least one advertisement section in which the selection information is received;
Determining a advertiser for at least one ad section among the plurality of ad sections when payment for the calculated advertisement execution cost is confirmed
That includes, digital advertising service providing method. delete According to claim 1,
The real-time operation information of the related public transportation provided by the service information providing service server to the user terminal device includes real-time location information of public transportation, and the user terminal device corresponds to real-time location information of public transportation. A method of providing a digital advertisement service, wherein a public transportation image is displayed on a map or a route map, and the digital advertisement data is output together with the public transportation image. Receiving, by the user terminal device, inquiry information which is information on the public transportation method desired to be inquired, wherein the inquiry information includes local information and route information of the public transportation means;
Transmitting, by the user terminal device, the inquiry information to a service information providing service server;
Receiving, by the user terminal device, real-time operation information of the public transportation method related to the inquiry information and digital advertisement data displayed along with the image of the public transportation method from the service information providing service server; And
Displaying the digital advertisement data along with the image of the public transportation means on the map or a route map so that the user terminal device corresponds to real-time operation information of the public transportation means, and displaying the digital advertisement data together with the image of the public transportation means, The data is displayed on the display unit of the public transportation means corresponding to the specific operation information and the user terminal device inquiring the operation information corresponding to the specific operation information, and the operation information of the public transportation means is local information, time Displaying digital advertising data, which includes information and route information
Including,
The public transportation means has a display unit on the outer surface,
Digital advertisement data output by the display unit provided on the outer surface of the public transportation means related to the inquiry information offline at the same time, and public transportation related to the inquiry information by entering the inquiry information online at the same time The digital advertisement data displayed on the user terminal device together with the image of the public transportation means to correspond to real-time driving information of the means, the display control method. The method of claim 11,
The digital advertisement data is displayed by overlapping and displayed at least a part of the image of the public transportation. The method of claim 12,
Receiving a rotation input for the image of the public transportation,
Displaying the image of the public transportation changed according to the rotation input, and displaying the digital advertisement data on a display on the changed image of the public transportation.
Display control method comprising a. The method of claim 11,
Receiving a screen adjustment input for an area where the digital advertisement data is displayed;
Steps to enlarge, reduce, rotate, or reposition the area where the digital advertisement data is displayed according to the screen adjustment input.
Display control method further comprises a. The method of claim 11,
Receiving a selection for a region in which the digital advertisement data is displayed;
Displaying predetermined link information in relation to an area in which the digital advertisement data selected according to a selection input is displayed.
Further comprising, the display control method. The method of claim 11
The inquiry information is the route information for the public transportation that you wish to inquire,
The step of receiving real-time operation information of the public transportation means related to the inquiry information from the service information providing service server is a step of receiving real-time operation information of the public transportation means corresponding to the route information from the service information providing service server. That is, the display control method. The method of claim 11
The inquiry information is the boarding area information for the public transportation to be inquired,
The step of receiving real-time operation information of the public transportation related to the inquiry information from the service information providing service server receives real-time operation information of the public transportation means adjacent to the boarding area of the boarding area information from the service information providing service server It is a step to do, the display control method. Transmitting, by the user terminal device, location information of the user terminal device to a service information providing service server;
Receiving, by the user terminal device, real-time driving information of a public transport located within a predetermined distance from the user terminal device and digital advertisement data displayed along with the public transport image from the driving information providing service server; And
Displaying the digital advertisement data along with the image of the public transportation means on the map or a route map so that the user terminal device corresponds to real-time operation information of the public transportation means, and displaying the digital advertisement data together with the image of the public transportation means, The data is located within a predetermined distance from the user terminal device, the display unit provided on the outer surface of the public transportation means corresponding to the specific driving information, and providing real-time driving information of the public transportation means corresponding to the specific driving information Displaying the same on the user terminal device, the operation information of the public transport means includes local information, time information and route information, displaying digital advertising data
Including,
The public transportation means has a display unit on the outer surface,
Digital advertisement data output by the display unit provided on the outer surface of the public transport located at a predetermined distance from the user terminal device offline at the same time, and the public located within a predetermined distance from the user terminal device at the same time The digital advertisement data displayed on the user terminal device together with the image of the public transportation means to correspond to real-time driving information of the transportation means, the display control method. The method of claim 18,
The step of receiving the real-time operation information and the digital advertisement data of the public transportation means,
Receiving real-time operation information of a plurality of public transportation means located within a predetermined distance from the user terminal device, and a plurality of digital advertisement data displayed together with a plurality of public transportation images from the service information providing service server,
The step of displaying the image of the public transportation on a map or a route map and displaying the digital advertisement data,
Displaying a method of dividing and displaying a plurality of digital advertisement data corresponding to each image of the public transportation together with the plurality of images of the public transportation. The advertisement service server receives inquiry information, which is information on the public transportation method desired to be inquired, from the user terminal device, wherein the inquiry information includes regional information and route information of the public transportation method, and receives the inquiry information. To do; And
The advertisement service server may display the public transportation image on a map or a route map so that the user terminal device corresponds to real-time operation information of the public transportation system, and display the digital advertisement data together with the public transportation image, the inquiry information The step of transmitting the real-time operation information of the public transportation means associated with, and the digital advertisement data displayed with the image of the public transportation means to the user terminal device, the transmitted digital advertisement data, the public transportation means corresponding to the specific operation information A digital advertisement, which is displayed on the display unit and the user terminal device inquiring the operation information corresponding to the specific operation information, and the operation information of the public transportation means includes local information, time information, and route information. Transmitting data to the user terminal device
Including,
The public transportation means has a display unit on the outer surface,
Digital advertisement data output by the display unit provided on the outer surface of the public transportation means related to the inquiry information offline at the same time, and public transportation related to the inquiry information as the inquiry information is received online at the same time A method of providing a service information service, wherein the digital advertisement data displayed on the user terminal device together with the image of the public transportation means is the same to correspond to real-time service information of the means. An advertisement service server receiving location information of the user terminal device from the user terminal device;
The user terminal so that the advertisement service server displays the image of the public transportation on a map or a route map so that the user terminal device corresponds to real-time operation information of the public transportation and displays digital advertisement data together with the image of the public transportation. A step of transmitting real-time driving information of a public transport located within a predetermined distance from a device location and digital advertisement data displayed along with a public transport image to the user terminal device, wherein the transmitted digital advertising data is the user It is located within a predetermined distance from the terminal device and is provided on the outer surface of the public transportation means corresponding to specific driving information, and the user terminal device providing real-time driving information of the public transportation means corresponding to the specific driving information is the same. Is displayed, and the Vehicle management information of junggyo tongsudan is transmitting the digital data comprises an advertising region information, time information and route information to the user terminal device
Including,
The public transportation means has a display unit on the outer surface,
Digital advertisement data output by the display unit provided on the outer surface of the public transportation means located at a predetermined distance from the user terminal device offline at the same time, and public transportation located within a predetermined distance from the user terminal device at the same time A method of providing a service information service, wherein the digital advertisement data displayed on the user terminal device together with the image of the public transportation means is the same to correspond to real-time service information of the means.

Images