JP2008145719A - Advertisement system for use in passenger transport means - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a system capable of surely providing advertising information of shops relating to a route at a lower cost. <P>SOLUTION: An advertisement system 1 which outputs advertising information of shops by using a display device 4 provided in a bus 6 being a passenger transport means operated along a prescribed route, includes: a storage part 32 wherein advertising information of a shop of an advertisement client and a location of the shop are stored; and an output device 42 which specifies a bus stop in the proximity of the location of the shop and outputs the advertising information of the shop between bus stops of the bus 6 operated along the route passing the bus stop. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to an advertisement system capable of outputting advertisement information of stores near a route in a bus, a streetcar, a train or the like.

  In general, advertisements using posters and voice guidance are provided on buses in each municipality. Of these, poster advertisements use posters that are affixed to the side walls and ceiling of the vehicle, printed advertisements that are attached to the hanging leather, and paper advertisements that are attached to the back of the seat cover. In addition, in the advertisement by voice guidance, when the bus approaches the stop, a guidance advertisement such as "Next is (A stop). If you come to (B store), please get off next." Yes. Usually, in a paper medium advertisement using a poster, information is static, and therefore, an advertisement for a store that is not related to the current location of the bus may be posted. In addition, voice advertisements guided near the bus stop increase the advertising effect for stores near the bus stop, but only one or two stores can be provided near the bus stop, so other stores between the bus stops. I can't give you an ad guide.

  On the other hand, an advertisement system has also been proposed that can output advertisement information for stores existing around the bus route.

For example, the following Patent Document 1 (Japanese Patent Application Laid-Open No. 2005-353054) relates to a system for performing an advertising advertisement on a display provided in a bus, and includes a management company that manages the advertising advertisement, A system including a satellite communication network that performs communication between a management company and a bus has been proposed. When advertising a store with this system, first, the position of the bus is detected using GPS, and the advertisement information of the store related to the location where the bus exists is read from the computer of the management company. Then, the advertisement information is output to the bus display device via the satellite communication line. According to such a system, since advertising can be performed according to the bus operating time zone or traveling section, it is possible to perform advertising of stores existing in the vicinity of the operating route, and to enhance the advertising effect. become.
JP 2005-353054 A

  However, when advertising with such a system, it is necessary to perform position search using GPS, distribution of data using satellite communication, and the like, which makes the system large and expensive. In large cities where routes are complicated, the time required between bus stops is about 1 to 3 minutes on average, and during that time, bus location searches and distribution of advertising information must be performed. For this reason, there is a high possibility that advertisement guidance cannot be performed due to a delay in position search or a delay in communication via sanitary communication.

  Accordingly, the present invention has been made paying attention to the above-described problems, and an object of the present invention is to provide a system that can provide advertisement information of a store related to a route reliably at a lower cost.

  That is, the present invention achieves the above-mentioned problem, in an advertising system that outputs advertising information of a store using a display device provided in a passenger transportation means that operates a predetermined route, based on the timing of arrival and departure times of each stop, The advertisement information of the stores existing between the stops is output within the time when the passenger transport means moves between the stops.

  Further, in such an invention, the operation schedule for moving each stop is stored, and the advertisement information of the stores existing between the stops within the time when the passenger transportation means moves to the adjacent stop based on the operation schedule. Is output.

  In addition, a storage unit for storing the advertisement information of the store of the advertisement requester and the location of the store, a nearby stop from the location of the store, and the store between the stops of the passenger transportation means using the stop as the operation route An output device for outputting the advertisement information is provided.

  If comprised in this way, based on the operation schedule, the information that the bus approaches the stop, or the operation of the bus departure timing button by the conductor, the advertising information of the store is output at the timing when the passenger transportation means approaches the store. The system for advertising can be realized easily and at low cost.

  Moreover, in such a system, the storage part which memorize | stores the advertisement information of an advertisement requester's store and the location of the said store, the stop search part which searches two stops which pinpoint the said store from the location of the said store, the said 2 A type extracting unit for extracting the type of passenger transportation means having one stop as an operation route, and an output device for outputting advertisement information of the store between the two stops in the extracted passenger transportation means are provided.

  In this way, it is possible to specify the position where the advertisement information of the store is output from the position of the fixed stop. Therefore, it is possible to specify the place where the advertisement is output by a simple and reliable method. In addition, since the advertisement information is output between the two stops sandwiching the store, there is no problem that the advertisement guidance is given to the passenger transportation means whose route deviates from the previous stop. It is possible to advertise with passenger transportation means passing through the vicinity.

  Furthermore, when searching for a stop, the nearest stop and the next closest stop are searched, and advertisement information is output in order from the closest stop between these two stops.

  In this way, the position of the store and the timing at which the advertisement information is output can be made substantially coincident, and the advertisement information can be output at a good timing with a simpler method.

  According to the present invention, the advertising information of the store is output at the timing when the passenger transportation means approaches the store based on the operation schedule, the information that the bus approaches the stop, or the operation of the bus departure timing button by the conductor. This makes it possible to realize a system for advertising in a simple and low cost manner.

  Hereinafter, an embodiment of the present invention will be described with reference to the drawings. FIG. 1 shows a schematic diagram of an advertising system 1 in this embodiment. A client computer 2 and a management computer 3 connected via the Internet 5, a display device 4 mounted on a passenger transportation means, 1 shows an advertising system 1 comprising: FIG. 2 shows functional blocks of the client computer 2, the management computer 3 that is the advertising system 1, and the display device 4. In this embodiment, a bus 6 that operates a municipal route is described as an example of a passenger transportation means. However, not only such a bus 6 but also a tram that operates a predetermined route according to an operation schedule. It can also be applied to taxis. In addition, a bus stop will be described as an example of a passenger transportation stop corresponding to the bus 6 in this embodiment, but when applied to a tram, a station is a stop. Hereinafter, the advertising system 1 in the present embodiment will be described in detail.

  The advertisement system 1 in this embodiment includes a management computer 3 connected to a client computer 2 provided on the advertisement requester side, and a display device 4 for displaying advertisement information output from the management computer 3. . The management computer 3 manages bus 6 operations and advertisement requests, and is installed in a garage where many buses 6 are delivered at night, in a bus company management center, or the like. The display device 4 provided corresponding to the management computer 3 is provided inside or outside the bus 6.

  The client computer 2 used in the advertisement system 1 is provided on the advertisement requester side, and is configured by a general-purpose personal computer that can be connected to the Internet 5. The client computer 2 can be configured not only as a personal computer but also as a portable computer such as a PDA or a mobile phone. As shown in FIG. 2, the client computer 2 transmits the advertisement information input according to the screen displayed on the input unit 21 or the display unit 22 that receives input of advertisement information from the advertisement requester to the management computer 3. The communication unit 23 is provided.

  When an advertising client inputs advertising information using this client computer 2, first, advertising information including images, texts, and videos is created using the document creation software and video creation software installed on the client computer 2 of the client computer 2. Then, the created advertisement information is transmitted to the management computer 3 via the communication unit 23. When sending advertisement information to the management computer 3, the advertisement requester first accesses the management computer 3 to display a home page for accepting advertisement information as shown in FIG. Make input. This website can accept the name of the advertiser, the name of the person in charge, the telephone, fax, e-mail address, address, etc. as information for identifying the subject of the advertiser. Notes on accepting are described. The precautions include, for example, a time limit for displaying an advertisement (for example, 15 seconds), a prohibited matter for posting advertisement information that violates public order and morals, and the like. In addition, there are input fields for “I agree” and “I do not agree” corresponding to this matter, and a check is entered in the “I agree” column to attach the created advertisement information. Display the button. Then, by accepting the click of this button, the advertisement information file is read from the place where the advertisement information is stored, and the attached file is transmitted to the management computer 3.

  The management computer 3 accepts input of advertisement information from the client computer 2 and is provided in a garage where a plurality of buses 6 stop. In a large city or the like, since there are many garages, a large number of management computers 3 are scattered, and it is not possible to consolidate a single window from the advertising client. For this reason, a server computer may be provided above the management computer 3 so that the server computer functions as the management computer 3. In this case, the server computer and the management computer 3 provided below the server computer function as the management computer 3 in the present invention.

  The management computer 3 is composed of a general-purpose personal computer or the like, and provides an advertisement reception unit 31 that receives a advertisement homepage for receiving an advertisement request from the client computer 2 and transmits the advertisement information from the client computer 2. And a storage unit 32 for storing the advertisement information. Of the information from the advertisement requester stored in the storage unit 32, the stop search unit 33 searches for a stop existing in the vicinity of the store of the advertisement requester from the address of the advertisement requester. The type of the bus 6 passing through the bus stop (for example, the type of No. ○ system) is extracted by the type extraction unit 34.

  When searching for nearby stops by the stop search unit 33, the location (for example, longitude / latitude) of each stop is stored in the storage unit 32, and the longitude / latitude of the store is determined from the address of the advertiser. Extract coordinates. This longitude / latitude extraction can be obtained by inputting an address on a map search site or the like on the Internet. Then, the distance from these longitudes and latitudes to each stop is calculated, and two stops are extracted, the nearest stop and the next stop. These two stops are extracted so that the type of the bus 6 passing through these two stops can be specified, and the closest stop and the next closest stop are extracted. The reason is that the order in which the advertisement information is output can be determined between the respective stops.

  The type extracting unit 34 extracts the type of the bus 6 that passes through the two stops searched by the stop searching unit 33. In this extraction, the stop that passes for each type of bus 6 is stored in the storage unit 32 in advance, and the type of bus 6 that passes through these two stops is extracted. At this time, since two stops that stop in succession are searched, for example, as shown in FIG. 4, even in two adjacent stops, the bus 6 deviates from another stop to another route. This is because there is a possibility of not passing through the vicinity of the store. In FIG. 4, A indicates a bus 6 stop, and B indicates a store making an advertisement request. Moreover, the solid line has shown the route of the bus | bath 6 of each system | strain. In FIG. 4, the bus | bath 6 of the 1st system stops stop A1-A4, and passes the vicinity of store B1-B4 in the meantime. In addition, the second bus 6 stops at the stops A1 and A2, turns right from there, and stops at the stops A5, A6, A3, and A7. Meanwhile, the second bus 6 passes near stores B1, B2, and B5 to B7. Similarly, the third bus 6 stops at the stops A1 to A3, and then turns right from A3 and passes through the stop A6. Meanwhile, the third bus 6 passes through the stores B1 to B3 and B6. In such a service route, for example, when there is an advertisement request from the store B1, the stop searching unit 33 extracts two nearby stops A1 and A2, and as a system bus 6 passing through the stops A1 and A2, The buses 6 of “first system”, “second system”, and “third system” are extracted. In addition, when there is an advertisement request from the store B3, two stops A2 and A3 are extracted by the stop search unit 33, and the buses of the "first system" and "third system" are used as the buses 6 of the system passing through the stops. 6 is extracted. Here, if only the nearest stop is extracted by the stop search unit 33 and the next closest stop is not extracted, only the stop A2 is extracted, but the bus 6 stops at the stop A2. There is also a “second system” bus 6. However, since the bus 6 of the “second system” turns right from the stop A2, advertisement information of a store unrelated to the operation route is displayed. Therefore, in this embodiment, the types of buses 6 that pass through the two stops are extracted, and the advertisement information is displayed on the buses 6. Similarly, for the other stores B, the types of buses 6 that pass through two stops near the stores are extracted and stored in the storage unit 32. When the type of the bus 6 passing through the store is extracted by the type extracting unit 34, the total number of types of the bus 6 extracted for the store is stored in the storage unit 32. The reason why the total number is stored is that an advertising fee can be collected in proportion to the total number of buses 6 that output advertising information later.

  The output unit 35 extracts the advertisement information stored in the storage unit 32 for each type of the bus 6, and the operation schedule of the bus 6 stored in the storage unit 32 in advance is stored in the output device 42 of the display device 4 or stored. Output to the medium 43. When the information is output from the management computer 3 to the output device 42, the information is output using the wireless LAN, or when the information is output to the storage medium 43 incorporated in the output device 42, the display 41 of the display device 4 is displayed. The output device 42 and the storage medium 43 are removed from the computer and connected to the management computer 3 to output information. The information stored in the output device 42 or the storage medium 43 will be described with reference to FIG. 5. An operation schedule such as a stop and a departure time is stored for each system of the bus 6, and the next from the stop for each stop. Store identification information to be output before the stop is stored in the storage medium 43. When this identification information is stored, it is stored in order from the store closest to the stop serving as the starting point. Corresponding to this operation schedule, advertisement information for each store is stored in another storage area, and this advertisement information is read and output corresponding to the store identification information.

  The display device 4 provided on the bus 6 includes a display 41 and an output device 42, reads out advertisement information according to the operation schedule of the bus 6, and displays and outputs it on the display 41. The display 41 is configured by a liquid crystal display, a plasma display, an organic EL, or the like, and is provided inside the bus 6 or outside the side surface or the rear surface of the bus 6. This display device 4 is provided with a timer, which compares the time counted by the timer with the operation schedule of the bus 6 and outputs store advertisement information in accordance with the departure time of the bus stop. That is, when the time when the bus 6 of the first system stops at the stop A1 according to the operation schedule is set to Time A1, the advertisement information is read at a time slightly delayed from the stop time Time A1, and the display output is sequentially performed from the stores close to the stop A1. . Although the advertisement information is read here according to the operation schedule, the advertisement information may be output by an operation by the driver. Normally, when the bus 6 departs from the bus stop, the driver outputs voice guidance and display guidance for the next bus stop by operating a button on the guide device. The advertisement information of the store is linked to the operation of the guide device. May be output. In this case, when the guidance device is operated, the operation is detected and the advertisement information between the stops is sequentially output.

  Next, a flowchart from the advertisement request to the advertisement display on the bus 6 in the advertisement system 1 configured as described above will be described with reference to FIGS. 6 and 7.

  First, when an advertisement requester requests a bus company for advertisement information of his / her store, the client computer 2 is connected to the management computer 3 via the Internet 5 to display a homepage for inputting advertisement information (step). S1). In addition, the store name, the name of the person in charge, a telephone, a fax, an e-mail address, an address, and the like are accepted as items for inputting the subject displayed on the screen, and “ After accepting the input of “consent” (step S2), the advertisement information created in advance using a word, power point, video software or the like is transmitted as an attached file to the management server (step S3).

  When the management computer 3 receives these pieces of information (step T1), the received information is temporarily stored in the storage unit 32 (step T2), address information is read out from these pieces of information, and coordinates such as longitude and latitude of the store are read. Search for information. And the nearest stop and the next nearest stop are extracted from the coordinate information of the stop previously stored in the memory | storage part 32 (step T3), and the kind of bus | bath 6 which uses these two stops as a service route is searched. (Step T4). Then, two stops and types of buses 6 are set for each store and stored in the storage unit 32 (step T5), and the same process is performed for all stores (step T6).

  And, for example, after the operation time of the bus 6 ended, it was mounted on the output device 42 of the display device 4 or the output device 42 from the bus 6 stopped in the garage at a time zone with good separation. The storage medium 43 is taken out and connected to the management computer 3 to store the operation information of the bus 6 and the advertisement information to be output between the stops for each type of bus 6 (step T7).

  When the output device 42 or the storage medium 43 is connected to the display device 4 (step U1), the display device 4 compares the time measured by the timer with the operation schedule, and the current time is set to the time between the two stops. When this happens (step U2), the advertisement information to be output between the stops is sequentially output (step U3).

  Alternatively, when the advertising information is output by the driver's operation, similarly, the output device 42 and the storage medium 43 are connected to the display device 4 (step U1), and the operation of the operating device by the driver is detected (step U4). ). And if operation of an operating device is detected, the advertising information which should be output between the stop used as the departure base and the next stop will be read sequentially, and will be output (step U3).

  If the system is configured in this manner, the advertisement information of the store can be output at the timing when the bus 6 approaches the store, so that the passenger can be notified of the advertisement information of the store in a timely manner. In addition, in this advertising system 1, since advertisements are sequentially output from stops closer to the departure base between the stops, the store position and the advertisement timing can be substantially matched, and an expensive system such as GPS is used. Thus, the advertisement information can be output at an almost accurate position.

  In addition, in the said embodiment, although the case where the advertisement information of the store adjacent to a service route is output is assumed, in fact, an advertisement request may be received from the store of the place considerably away from the service route. . In such a case, the stop search unit 33 first detects whether or not the store is more than a certain distance away, and if it is more than a certain distance, the store is not extracted without extracting a nearby stop. Is stored in the storage unit 32 as advertisement information of a distant store. Then, when the advertisement information is output on the display device 4 of the bus 6, the advertisement information of the remote store is output at the time remaining in the advertisement of other neighboring stores.

  In the above embodiment, the case where advertisement information is received from the client computer 2 via the Internet 5 has been described. However, the present invention is not limited to this, and a word, a power point, a video file, or the like describing advertisement information from the advertisement client is used. It may be received directly and output to the display device 4.

  Further, in the above embodiment, the stop is searched from the address of the advertisement requester, and the type (system) of the bus 6 having the stop as the operation route is extracted, but the system of the bus 6 is extracted from the stop. Instead, the type of bus 6 that passes through the vicinity of the address of the advertisement requester directly may be extracted. In the above embodiment, when searching for a stop from the address of the advertisement requester, a nearby stop is searched from coordinates such as longitude and latitude, but when the number of advertising stores is small, etc. You may make it perform extraction and the extraction operation | work of the kind of bus | bath 6 manually. In this case, the operator of the management computer 3 finds a nearby stop on the map from the store that received the request from the advertisement requester, and inputs the nearby stop and the system of the bus 6 that uses the stop as the operation route. .

  In addition, in the above embodiment, when advertising information is displayed on the display device 4 of the bus 6, even if it is advertising information of a nearby store, it can be known whether the store is on the right side or on the left side along the traveling direction. Can not. For this reason, when advertising information is viewed uniformly, it may not be noticed that it is advertising information of nearby stores. Therefore, an indication of whether the store is on the right side or the store on the left side along the traveling direction of the bus 6 may be added to the advertisement information. As such information, for example, text information such as “This advertisement is an advertisement of a store XX that can be seen on the right side”, information such as an arrow, and the like can be considered. As a method of detecting the left and right position of the store, for example, the direction vector between the stops and the vector of the departure stop and store are calculated, and the direction of the left or right direction is calculated by calculating the angle formed by the vectors. Can be detected. In this case, when the angle formed with the traveling direction vector is positive, it exists on the left side along the traveling direction, and when the angle formed with the traveling direction vector is negative, it follows the traveling direction. Will be on the right. Of course, the left-right direction may be detected by a method other than this, or it may be possible to input the left-right direction by an operator's manual operation or the like.

  Further, in the above embodiment, when an advertisement is displayed on the display 41 attached to the rear surface of the bus, there is a possibility that the following vehicle is distracted by the advertisement and a driving operation is mistaken. For this reason, the front or part of the display 41 may be interlocked with a brake or winker, and when the bus driver operates the brake or winker, the operation state may be displayed on the display 41.

  Moreover, in the said embodiment, although an advertisement is displayed according to a bus operation schedule, you may make it use the approach signal currently used when notifying the timing when a bus approaches a stop in recent years. The approach signal informs the stop how far the bus has approached the stop, but the operation signal notifying the approach state may be used at the timing of outputting an advertisement as an operation schedule.

The figure which shows the outline | summary of the advertising system in one embodiment of this invention The figure which shows the function of the client computer of the advertising system in the same form, a management computer, and a display apparatus Screen configuration example for inputting advertisement information displayed on client computer in the same form The figure which shows the bus route in the same form and the positional relationship of the store The figure which shows the information memorize | stored in the memory | storage part of the display apparatus in the same form The flowchart which shows the flow until it performs an advertisement using the advertising system in the same form Flowchart for outputting advertisement information on display device in same form

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 ... Advertising system 2 ... Client computer 21 ... Input part 22 ... Display part 23 ... Communication part 3 ... Management computer 31 ... Advertisement reception part 32 ... Storage part 33 ... Stop point search unit 34 ... Type extraction unit 35 ... Output unit 4 ... Display device 41 ... Display 42 ... Output device 43 ... Storage medium 5 ... Internet network 6 ... Passenger transportation means (bus)
A ... Stop B ... Store

Claims (5)

In an advertising system that outputs advertising information of a store using a display device provided in a passenger transportation means that operates a predetermined route,
An advertisement system characterized in that, based on the timing of arrival and departure times at each stop, advertisement information of stores existing between the stops is output within the time when the passenger transportation means moves between adjacent stops. In an advertising system that outputs advertising information of a store using a display device provided in a passenger transportation means that operates a predetermined route,
The operation schedule to move each stop is memorized, and based on the operation schedule, the advertisement information of the stores existing between the stops is output within the time when the passenger transport means move to the adjacent stop. Featured advertising system. In an advertising system that outputs advertising information of a store using a display device provided in a passenger transportation means that operates a predetermined route,
A storage unit for storing the advertisement information of the store of the advertisement requester and the location of the store;
An advertising system comprising: an output device for identifying a nearby stop from the location of the store and outputting advertisement information of the store between the stops of passenger transportation means using the stop as a route of operation. In an advertising system that outputs advertising information of a store using a display device provided in a passenger transportation means that operates a predetermined route,
A storage unit that stores the advertisement information of the advertisement requester's store and the location of the store, a stop search unit that searches for two stops sandwiching the store from the location of the store, and a passenger whose route is the two stops An advertising system comprising: a type extracting unit for extracting a type of transportation means; and an output device for outputting advertisement information of the store between the two stops in the extracted passenger transportation means.   The said stop search part searches the nearest stop and the next nearest stop, and the said output device outputs advertisement information in an order from the nearest stop between the said two stops. Advertising system.

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