CN103473679A - Shopping guide method, shopping guide system and mobile terminal - Google Patents

Shopping guide method, shopping guide system and mobile terminal Download PDF

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Publication number
CN103473679A
CN103473679A CN2012101840233A CN201210184023A CN103473679A CN 103473679 A CN103473679 A CN 103473679A CN 2012101840233 A CN2012101840233 A CN 2012101840233A CN 201210184023 A CN201210184023 A CN 201210184023A CN 103473679 A CN103473679 A CN 103473679A
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China
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customer
mobile terminal
shopping guide
shopping
reader
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CN2012101840233A
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Chinese (zh)
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罗志伟
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中兴通讯股份有限公司
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Priority to CN2012101840233A priority Critical patent/CN103473679A/en
Publication of CN103473679A publication Critical patent/CN103473679A/en

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Abstract

The invention discloses a shopping guide method, a shopping guide system and a mobile terminal. The shopping guide method comprises the following steps: a shopping guide server determines location information of a radio frequency tag carried by a customer and location information of target goods; and the mobile terminal acquires a certain path according to the location information of the radio frequency tag carried by the customer and the location information of the target goods. According to the invention, the shopping guide server determines the location information of the customer and the target goods through the radio frequency tag and the mobile terminal acquires the certain path according to the location information, thus helping the customer rapidly find the target goods, saving shopping time for the customer and raising user experience.

Description

导购方法、导购系统及移动终端 Shopping guide method, system and mobile terminal shopping guide

技术领域 FIELD

[0001] 本发明涉及通信领域,具体而言,涉及ー种导购方法、导购系统及移动终端。 [0001] The present invention relates to communication field, specifically, relates to a method ー species shopping guide, shopping guide system and a mobile terminal.

背景技术 Background technique

[0002]目前顾客在商场购物时,往往为难于快速找到他们想要购买的商品而发愁。 [0002] At present customers in the shopping mall, it is often difficult to quickly find the product they want to purchase to worry about. 针对这个问题,一般的商场都是在商场门ロ或电梯ロ等地方摆放商品导购图。 To address this problem, the general shopping malls are placed merchandise shopping guide map at the mall or an elevator door ro ro and other places. 但很多顾客往往不留意商场导购图,而且在大型的商场中顾客即使观看了商场导购图,也只能知道某类商品位于哪ー层,不可能知道想要购买的商品的具体位置。 However, many customers often do not pay attention to the mall shopping guide map, but also in large shopping malls in the customer even watched the mall shopping guide map can only know what type of product is located ー layer, it is impossible to know the specific location you want to buy goods. 一般都要在商场中兜上几个圈或不断询问商场服务员,花费较长时间才能找到想要购买的商品。 Generally have few laps in the mall or mall constantly ask the waiter, it takes a long time to find the product you want to buy a pocket on. 所以如何帮助顾客快速找到他们想要购买的商品,成为各商场急需解决的服务问题。 So how to help customers quickly find the product they want to purchase, shopping malls become service issues need to be resolved.

[0003] 当前移动终端已成为人们日常的必需品,给人们的生活和工作带来了种种方便。 [0003] Current mobile terminal has become a daily necessity, to live and work brought all sorts of convenience. 然而到目前为止,却没有一个好的方案能充分利用顾客的移动终端,给予顾客有力的导购服务支持。 So far, however, it did not have a good program to take advantage of the customer's mobile terminal, giving customers a powerful shopping guide service support.

发明内容 SUMMARY

[0004] 本发明提供了一种导购方法、导购系统及移动终端,以至少解决相关技术中,商场一般在门ロ或电梯ロ等地方摆放打印或电子的导购图,顾客据此找到商品耗时较长的问题。 [0004] The present invention provides a method of shopping guide, shopping guide system and a mobile terminal to solve at least the related art, generally in the mall or an elevator door ro ro places like shopping guide display of FIG printed or electronic, whereby customers find products consumption longer a problem.

[0005] 根据本发明的ー个方面,提供了一种导购方法,包括:导购服务器确定顾客携帯的射频标签的位置信息和目标商品的位置信息;移动终端获取根据顾客携帯的射频标签的位置信息和目标商品的位置信息确定的路径。 [0005] According ー aspect of the present invention, there is provided a shopping guide method, comprising: a shopping guide server determines the location information of the customer carrying Bands position information and the target product of the RFID tag; mobile terminal acquires location information based on radio-frequency tag customer carrying Bands of and location information of the target path of commodities determined.

[0006] 优选地,移动终端获取根据顾客携帯的射频标签的位置信息和目标商品的位置信息确定的路径包括:导购服务器根据顾客携帯的射频标签的位置信息和目标商品的位置信息生成路径,移动终端从导购服务器获取该路径;或者移动终端从导购服务器获取顾客携带的射频标签的位置信息和目标商品的位置信息,井根据获取的位置信息生成路径。 [0006] Preferably, the mobile terminal is acquired according to the path position information of the customer carrying Bands position information and the target product of the RFID tag identified include: shopping guide server according to the location information generating path customer carrying Bands position information and the target product of the RFID tag, the mobile the terminal acquires shopping guide path from a server; or the mobile terminal acquires positional information of the target product and the RFID tag carried by the customer from the server shopping guide, according to well position information generating acquired path.

[0007] 优选地,在导购服务器确定顾客携帯的射频标签的位置信息和目标商品的位置信息之前,上述方法还包括:移动终端根据顾客输入的其携帯的射频标签的编号以及目标商品的名称向导购服务器发送定位命令。 Before [0007] Preferably, in the shopping guide server location information of the customer carrying Bands position information and the target product of the RFID tag is determined, said method further comprising: the mobile terminal based on customer input number and the target product thereof carry Bands RF tag name to Shopping guide server sends positioning command.

[0008] 优选地,导购服务器确定顾客携帯的射频标签的位置信息和目标商品的位置信息包括:导购服务器获取所有读取到顾客携帯的射频标签和/或目标商品的射频标签的阅读器,井比较阅读器读取的信号強度的大小;导购服务器在读取到顾客携帯的射频标签的阅读器所对应的区域中,确定信号強度最大的阅读器所对应的区域为顾客携帯的射频标签所在的区域,在读取到目标商品的射频标签的阅读器所对应的区域中,确定信号強度最大的阅读器所对应的区域为目标商品所在的区域,其中,区域是在购物区内预先划分的,且每个区域内都设置有与其对应的射频标签阅读器。 [0008] Preferably, the shopping guide server determines positional information and the target product customers carrying Bands radio frequency tag comprising: a shopping guide server obtains all read customer carrying Bands RF tags and / or radio-frequency tag target commodity reader, wells comparative reading magnitude of the signal intensity is read; shopping guide server read area customer carrying Bands reader RF tag corresponding to the determined region strongest signal reader corresponding to customers carrying Bands radio-frequency tag located region, in the region read the RFID tag reader target item corresponding to the determined region of maximum signal strength the reader corresponding to a region where the target product, wherein the region is divided in the shopping district in advance, and are disposed in each region corresponding to a radio frequency tag reader.

[0009] 优选地,上述路径是根据位置信息和购物区的地图生成的最短路径。 [0009] Preferably, the route is generated according to the geographical position information and shopping area of ​​the shortest path. [0010] 优选地,在移动终端获取根据顾客携带的射频标签的位置信息和目标商品的位置信息确定的路径之后,上述方法还包括:移动终端以地图或者语音的形式将路径反馈给顾客。 [0010] Preferably, according to the mobile terminal acquires position information after the path and the target information item RFID tag carried by the customer is determined, said method further comprising: the mobile terminal in the form of a map or a voice path to the customer feedback.

[0011] 根据本发明的另一方面,提供了一种移动终端,包括:发送模块,用于根据顾客输入的其携带的射频标签的编号以及目标商品的名称向导购服务器发送定位命令;第一获取模块,用于获取根据顾客携带的射频标签的位置信息和目标商品的位置信息确定的路径。 [0011] According to another aspect of the present invention, there is provided a mobile terminal comprising: a transmitting module, configured to send a positioning command to the shopping guide server according to the number and the name of the target product of the RFID tag carrying customer input; a first obtaining module, configured to obtain path determination based on location information of the target item and the RFID tag carried by the customer.

[0012] 优选地,第一获取模块包括:第一获取单元,用于从导购服务器获取该导购服务器根据顾客携带的射频标签的位置信息和目标商品的位置信息生成的路径;第二获取单元,用于从导购服务器获取顾客携带的射频标签的位置信息和目标商品的位置信息;生成单元,用于根据获取的位置信息生成路径。 [0012] Preferably, the first acquiring module comprises: a first acquiring unit for acquiring path of the shopping guide server generated based on the position information and target position information item RFID tag carried by the customer shopping guide from the server; a second acquiring unit, for acquiring positional information of the target product and the RFID tag carried by the customer shopping guide from the server; generating means for generating position information according to the obtained path.

[0013] 优选地,发送模块包括:语音控制单元,用于根据顾客的语音向导购服务器发送定位命令。 [0013] Preferably, the transmitting module comprises: voice control unit, configured to send a positioning command to the server according to the customer's shopping guide voice.

[0014] 优选地,上述移动终端还包括:反馈模块,用于以地图或者语音的形式将路径反馈 [0014] Preferably, the mobile terminal further comprising: a feedback module configured in the form of a map or voice feedback path

给顾客。 To the customer.

[0015] 优选地,上述移动终端还包括:匹配模块,用于在顾客输入目标商品的别名的情况下,匹配到目标商品或与目标商品类似的商品;第二获取模块,用于获取目标商品的信息或其类似的商品的信息。 [0015] Preferably, the mobile terminal further comprising: a matching module configured to input the target product in the case where the customer's alias, matched to the target product or similar product in the target product; a second acquiring module, for acquiring the target product information or the information of the similar goods.

[0016] 优选地,上述路径是根据位置信息和购物区的地图生成的最短路径。 [0016] Preferably, the route is generated according to the geographical position information and shopping area of ​​the shortest path.

[0017] 根据本发明的再一个方面,提供了一种导购系统,包括移动终端、导购服务器和阅读器,其中,移动终端是上述任一种的移动终端;阅读器与购物区内划分的区域一一对应;导购服务器包括:接收模块,用于接收来自移动终端的定位命令;确定模块,用于根据顾客携带的射频标签和目标商品的射频标签确定顾客携带的射频标签的位置信息和目标商品的位置信息;生成模块,用于根据顾客携带的射频标签的位置信息和目标商品的位置信息生成路径;发送模块,用于向移动终端发送确定的位置信息,或者向所述移动终端发送生成的路径。 [0017] According to a further aspect of the present invention, there is provided a shopping guide system includes a mobile terminal, the server and the shopping guide the reader, wherein the mobile terminal is a mobile terminal of any of the above; reader and shopping area division region one correspondence; shopping guide server comprising: a receiving module, configured to receive positioning commands from a mobile terminal; determining means for determining the position of the target product and customer information carried in the RF tag and the RF tag of the target product of the RFID tag carried by the customer position information; generating module for generating the path information and position information in accordance with the target product of the RFID tag carried by the customer; transmitting means for transmitting the determined location information to the mobile terminal, or transmits to the mobile terminal to generate path.

[0018] 优选地,导购服务器的确定模块包括:获取单元,用于获取所有读取到顾客携带的射频标签和/或目标商品的射频标签的阅读器;比较单元,用于比较阅读器读取的信号强度的大小;确定单元,用于在读取到顾客携带的射频标签的阅读器所对应的区域中,确定信号强度最大的阅读器所对应的区域为顾客携带的射频标签所在的区域,在读取到目标商品的射频标签的阅读器所对应的区域中,确定信号强度最大的阅读器所对应的区域为目标商品所在的区域,其中,区域是在购物区内预先划分的,且每个区域内都设置有与其对应的射频标签阅读器。 Determination module [0018] Preferably, the shopping guide server comprises: an acquisition unit for acquiring all of the read RF tag carried by the customer and / or the target product of the RFID tag reader; comparing unit for comparing reader reads the size of the signal strength; determining means, for reading the customer area to carry the RF tag reader corresponding to the determined region where the RF tag reader highest signal strength for the corresponding region carried by the customer, in the RFID tag read region of the target product corresponding to the reader, the maximum signal strength determination area corresponding to the reader as a region where the target product, wherein the region is divided in the shopping district in advance, and each We are disposed within a region corresponding to a radio frequency tag reader.

[0019] 本发明中,导购服务器通过射频标签确定顾客与目标商品的位置信息,移动终端获取根据该位置信息确定的路径,从而帮助顾客快速地找到目标商品,节省顾客的购物时间,提闻了用户体验。 [0019] In the present invention, the shopping guide server determines the location information of the customer and the target product by radio-frequency tag, a mobile terminal is acquired according to the path of the determined location information to help the customer to quickly locate the target product, saving the customer shopping time, mention smell user experience.

附图说明 BRIEF DESCRIPTION

[0020] 此处所说明的附图用来提供对本发明的进一步理解,构成本申请的一部分,本发明的示意性实施例及其说明用于解释本发明,并不构成对本发明的不当限定。 [0020] The drawings described herein are provided for further understanding of the present invention, constitute a part of this application, exemplary embodiments of the present invention are used to explain the present invention without unduly limiting the present invention. 在附图中:[0021] 图1是根据本发明实施例的导购方法的流程图; In the drawings: [0021] FIG. 1 is a flowchart of a method embodiment of the shopping guide according to the present invention;

[0022] 图2是根据本发明实施例的移动终端的结构框图; [0022] FIG. 2 is a block diagram of a mobile terminal according to the embodiment of the present invention;

[0023] 图3是根据本发明优选实施例的移动终端的结构框图ー; [0023] FIG. 3 is a block diagram of a mobile terminal configuration according ー preferred embodiment of the present invention;

[0024] 图4是根据本发明优选实施例的移动终端的结构框图ニ; [0024] FIG. 4 is a block diagram ni a mobile terminal according to a preferred embodiment of the present invention;

[0025] 图5是根据本发明实施例的导购系统的结构框图; [0025] FIG. 5 is a block diagram of the shopping guide system according to an embodiment of the present invention;

[0026] 图6是根据本发明优选实施例的导购系统的结构框图; [0026] FIG. 6 is a block diagram of the shopping guide system according to a preferred embodiment of the present invention;

[0027] 图7是根据本发明优选实施例的导购系统的结构示意图; [0027] FIG. 7 is a schematic view shopping guide system according to a preferred embodiment of the present invention;

[0028] 图8是根据本发明优选实施例的导购方法的示意图; [0028] FIG. 8 is a schematic diagram shopping guide method according to a preferred embodiment of the present invention;

[0029] 图9是根据本发明优选实施例的移动终端的结构示意图; [0029] FIG. 9 is a schematic diagram of a mobile terminal according to a preferred embodiment of the present invention;

[0030] 图10是根据本发明优选实施例的导购方法的流程图。 [0030] FIG. 10 is a flowchart shopping guide method according to a preferred embodiment of the present invention.

具体实施方式 Detailed ways

[0031] 需要说明的是,在不冲突的情况下,本申请中的实施例及实施例中的特征可以相互组合。 [0031] Incidentally, in the case of no conflict, embodiments and features of the embodiments of the present application can be combined with each other. 下面将參考附图并结合实施例来详细说明本发明。 Below with reference to accompanying drawings and embodiments of the present invention will be described in detail.

[0032] 相关技术中,商场一般在门ロ或电梯ロ等地方摆放打印或电子的导购图,顾客据此找到商品耗时较长。 [0032] the related art, usually in shopping malls or elevator door ro ro and other storage space for print or electronic shopping guide map, whereby the customer takes a long time to find the goods. 基于此,本发明实施例提供了一种导购方法,图1是根据本发明实施例的导购方法的流程图,如图1所示,包括如下的步骤S102至步骤S104。 Based on this, the present invention provides a method of shopping guide, shopping guide 1 is a flowchart of a method embodiment of the present invention, shown in Figure 1, comprising the following steps S102 to step S104.

[0033] 步骤S102,导购服务器确定顾客携帯的射频标签的位置信息和目标商品的位置信 [0033] step S102, the server determines a position signal customer shopping guide Bands carrying position information and the target product of the RFID tag

o o

[0034] 步骤S104,移动终端获取根据顾客携帯的射频标签的位置信息和目标商品的位置信息确定的路径。 [0034] Step S104, the mobile terminal acquires the position information of the determined path to bring Bands customer location information and the target product of the RFID tag.

[0035] 上述实施例中,导购服务器通过射频标签确定顾客与目标商品的位置信息,移动终端获取根据该位置信息确定的路径,从而帮助顾客快速地找到目标商品,节省顾客的购物时间,增强顾客数字化愉快购物的体验。 [0035] In the above embodiment, the shopping guide server determines the location information of the customer and the target product by radio-frequency tag, a mobile terminal is acquired according to the path of the determined location information to help the customer to quickly locate the target product, saving the customer shopping time, enhance customer digital pleasant shopping experience. 顾客携带射频标签可以通过购物车、购物篮、手牌等,例如,在购物车上设置有射频标签,当需要对持有该购物车的顾客进行定位时,读取该购物车上的射频标签进行定位即可。 Customers can carry RF tag through the shopping cart, shopping basket, hand, etc., for example, a shopping cart is provided with a radio frequency tag, when the need for the customer to hold the shopping cart to locate, read the RFID tag of the shopping car positioning can be.

[0036] 在ー个优选实施方式中,上述步骤S104包括以下两种方式: [0036] In the preferred embodiment ー embodiment, the step S104 comprises the following two ways:

[0037] (I)导购服务器根据顾客携帯的射频标签的位置信息和目标商品的位置信息生成路径,移动终端从导购服务器获取路径。 [0037] (I) shopping guide path according to the position information server generates a customer carrying Bands target location information and the RFID tag product, the mobile terminal obtains the server route from the shopping guide.

[0038] (2)移动终端从导购服务器获取顾客携帯的射频标签的位置信息和目标商品的位置信息,井根据获取的位置信息生成路径。 [0038] (2) location information of the mobile customer portable terminal acquires the position information and the target Bands of the RFID tag from the merchandise server shopping guide, according to well position information generating acquired path.

[0039] 上述两种方式相比,方式(I)由导购服务器生成路径,发送给移动终端,虽然可以帮助顾客快速地找到目标商品,但是会给商场的网络带来很大的传输和计算压力;而方式 [0039] compared to the above two methods, the way (I) generated by the shopping guide path to the server, to the mobile terminal, although you can help customers quickly find the target commodity, but the mall will give a great deal of network transmission and calculated pressure ; but the way

(2)中,导购服务器向移动终端发送顾客和目标商品的位置信息,由移动终端生成路径,此方式減少了网络和移动终端间的数据传输量,減少了网络的负荷。 (2), a shopping guide server transmits to the mobile terminal position information and the target product of the customer, generation path by the mobile terminal, this approach reduces the amount of data transmission between the network and the mobile terminals, reducing the network load.

[0040] 优选地,在步骤S102之前,上述方法还包括:移动终端根据顾客输入的其携帯的射频标签的编号以及目标商品的名称向导购服务器发送定位命令。 [0040] Preferably, before step S102, the method further comprises: a mobile terminal according to the customer number and the name of the target input item Bands which carry radio-frequency tag transmits commands to the shopping guide positioning server.

[0041 ] 在本发明实施例的ー个优选实施方式中,导购服务器可以按照如下步骤确定位置信息,:导购服务器获取所有读取到顾客携帯的射频标签和/或目标商品的射频标签的阅读器,并比较阅读器读取的信号强度的大小;导购服务器在读取到顾客携带的射频标签的阅读器所对应的区域中,确定信号强度最大的阅读器所对应的区域为顾客携带的射频标签所在的区域,在读取到目标商品的射频标签的阅读器所对应的区域中,确定信号强度最大的阅读器所对应的区域为目标商品所在的区域,其中,区域是在购物区内预先划分的,且每个区域内都设置有与其对应的射频标签阅读器。 [0041] In ー preferred implementation of the embodiments of the present invention, the shopping guide server may determine the location information according to the following steps: shopping guide server obtains all read customer carrying Bands RF tags and / or radio-frequency tag target commodity reader magnitude of the signal strength and compare the read from the reader; shopping guide server in the customer area read RF tag reader carried by the corresponding determined maximum strength RF tag reader signal corresponding region carried by the customer region where, in the region of the RFID tag read target items corresponding to the reader, the maximum signal strength determination area corresponding to the reader as a region where the target product, wherein the region is divided in advance in a shopping district , and are provided with a corresponding RF tag reader within each region.

[0042] 为了实现上述按照区域定位,需要预先把购物区划分为多个固定大小的区域,并编号,每个区域内安装一个RFID阅读器,把区域编号和RFID阅读器编号按照一一对应的关系存储在数据库中。 [0042] To achieve the above according to targeting, it is necessary to shopping area into a plurality of areas of a fixed size, and number, an RFID reader installed in each zone, the zone number and the RFID reader in accordance with the number of one- relationship is stored in the database. 阅读器读取顾客所持物品和目标商品的RFID发射到阅读器上的信号强度,寻找出接收信号强度最强的阅读器,则表明顾客或商品离这个阅读器最近,然后通过阅读器的编号查找数据库,找到对应的区域编号,也就定位出了顾客和目标商品所处的区域位置。 Reader reads an article held by the customer and transmitted to the target product of the signal strength of the RFID reader, to find the strongest received signal strength of the reader, or commodities from the customer indicates the latest reader, and then look through the reader's number database, find the corresponding number of the zone will locate target customers and position of the area in which the merchandise. 本优选实施方式,保证了即使商品在购物区中随意摆放,也能使顾客快速地找目标商品。 This preferred embodiment, to ensure that even if the goods randomly placed in the shopping area, also enable customers to quickly find the target product. 一旦货架或商品位置发生变动也不会影响导航的正确性,购物区的工作人员也无须更改数据中的位置信息,方便系统的管理和维护。 Once the shelf or commodity position changed and will not affect the accuracy of navigation, shopping district staff is also no need to change the location information data, to facilitate system management and maintenance.

[0043] 从顾客的位置到目标商品的位置,可以存在多条路径,因此,可以根据顾客和目标商品的位置信息以及购物区的地图生成多条路径,显示给顾客,让顾客自己选择通过哪条路径购买商品;也可以只生成最短路径,让顾客按照该最短路径购买商品,而无需再花时间去选择路径。 [0043] from the position of the customer to the position of the target product, there may be multiple paths, so you can generate multiple paths according to the map location information and shopping district of customers and target product, showing to customers, allow customers to choose by which path to purchase goods; can also generate only the shortest path for customers to purchase goods in accordance with the shortest path, without having to take the time to select a path.

[0044] 显示路径可以通过多种方式,例如,直接显示地图给顾客,或者利用语音的形式播放给顾客。 [0044] The path may be displayed in various ways, e.g., the map displayed directly to the customer, or by the form of voice played to the customer. 所以,在移动终端根据位置信息生成路径之后,上述方法还包括:移动终端以地图或者语音的形式将路径反馈给顾客。 Therefore, according to the mobile terminal after the position information generation path, said method further comprising: the mobile terminal in the form of a map or a voice path to the customer feedback.

[0045] 综上所述,顾客进入商场后,需要将其移动终端接入购物区的无线网络,并下载安装好导购程序和该商场的地图;然后开启导购程序,输入所持物品的编号(如,购物车或购物篮)和目标商品名称,移动终端通过购物区的无线网络把命令发送给购物区的导购服务器;导购服务器定位出顾客当前位置和目标商品的位置,并把相应的导航信息通过无线网络反馈到顾客的移动终端上,引导顾客寻找目标商品。 [0045] In summary, the customer into the mall, it needs to be mobile terminals to access the wireless network shopping district, and download and install the program in the mall shopping guide map; then open shopping guide program, enter the number of items held (such as , shopping cart or basket) and target trade names, mobile terminal through a wireless network shopping district to send commands to the shopping guide server shopping district; shopping guide server locate the current position of the customer location and destination of goods, and the corresponding navigation information wireless network feedback to the customer's mobile terminal, and guide customers to find the target product. 移动终端支持安装软件就可以实现导购功能,无须添加额外的硬件支持,具有很好的可实施性。 The mobile terminal supports the installation of the software shopping guide function can be achieved without adding additional hardware support, with good enforceability.

[0046] 本发明实施例还提供了一种移动终端,该移动终端可以用于实现上述导购方法。 Example [0046] The present invention further provides a mobile terminal, the mobile terminal may be used to implement the above-described method of shopping guide. 图2是根据本发明实施例的移动终端的结构框图,如图2所示,该移动终端包括发送模块22和第一获取模块24。 FIG 2 is a block diagram of a mobile terminal according to an embodiment of the present invention, shown in Figure 2, the mobile terminal includes a first acquisition module 22 and transmitting module 24. 下面对其结构进行详细描述。 The structure is described in detail below.

[0047] 发送模块22,用于根据顾客输入的其携带的射频标签的编号以及目标商品的名称向导购服务器发送定位命令;第一获取模块24,连接至发送模块22,用于在发送模块22发送定位命令之后,获取根据顾客携带的射频标签的位置信息和目标商品的位置信息确定的路径。 [0047] The sending module 22, configured to send the name and number in accordance with a radio frequency tag which carries the target product to the customer input shopping guide server positioning command; a first acquiring module 24 is connected to the transmission module 22, transmission module 22 for after sending the positioning command, acquires the path information and target position information item RFID tag carried by the customer is determined.

[0048] 图3是根据本发明优选实施例的移动终端的结构框图一,如图3所示,第一获取模块24包括:第一获取单元242,连接至发送模块22,用于从导购服务器获取该导购服务器根据顾客携带的射频标签的位置信息和目标商品的位置信息生成的路径;第二获取单元244,连接至发送模块22,用于从导购服务器获取顾客携带的射频标签的位置信息和目标商品的位置信息;生成单元246,连接至第二获取单元244,用于根据第二获取单元244获取的位置信息生成路径。 [0048] FIG. 3 is a block diagram of a mobile terminal of the embodiment of the present invention, a preferred, first acquisition module 24 shown in FIG. 3 comprising: a first acquisition unit 242 is connected to the transmission module 22, a shopping guide from the server the shopping guide server according to the acquired path information and target position information item RFID tag carried by the customer generated; a second acquisition unit 244 is connected to the transmission module 22, configured to obtain location information of the RFID tag carried by the customer from the server and the shopping guide the location information of the target product; generation unit 246 connected to the second acquisition unit 244, a position information generating acquired path 244 according to the second acquisition unit. [0049] 优选地,发送模块22包括:语音控制单元222,用于根据顾客的语音向导购服务器发送定位命令。 [0049] Preferably, the transmitting module 22 includes: a voice control unit 222, configured to send a positioning command to the server according to the customer's shopping guide voice.

[0050] 图4是根据本发明优选实施例的移动终端的结构框图二,如图4所示,上述移动终端还包括:反馈模块26,连接至第一获取模块24,用于以地图或者语音的形式将第一获取模块24获取的路径反馈给顾客。 [0050] FIG. 4 is a block diagram showing a preferred embodiment of the present invention, a mobile terminal according to the two, as shown in FIG 4, the mobile terminal further comprising: a feedback module 26, connected to the first acquiring module 24, a map or voice to in the form of a first acquisition module 24 acquires the feedback paths to the customer.

[0051] 优选地,上述移动终端还包括:匹配模块28,用于在顾客输入目标商品的别名的情况下,匹配到目标商品或与目标商品类似的商品;第二获取模块29,连接至匹配模块28,用于获取匹配模块28匹配的目标商品的信息或其类似的商品的信息。 [0051] Preferably, the mobile terminal further comprises: a matching module 28 for input of the target product in the case where the customer's alias, matched to the target product or similar product in the target product; second obtaining module 29 is connected to the matching module 28, configured to obtain information, or similar information items matching module 28 matches the target product.

[0052] 优选地,上述路径是根据位置信息和购物区的地图生成的最短路径。 [0052] Preferably, the route is generated according to the geographical position information and shopping area of ​​the shortest path.

[0053] 为了实现上述导购方法,本发明实施例还提供了一种导购系统,图5是根据本发明实施例的导购系统的结构框图,如图5所示,该导购系统包括移动终端52、导购服务器54和阅读器56。 [0053] In order to achieve the above-described method of shopping guide, embodiments of the present invention further provides a shopping guide system, FIG 5 is a block diagram shopping guide system according to an embodiment of the present invention, shown in FIG. 5, the shopping guide system comprises a mobile terminal 52, shopping guide server 54 and the reader 56.

[0054] 其中,移动终端52是上述任一种的移动终端;阅读器56与购物区内划分的区域一一对应;导购服务器54包括:接收模块542,用于接收来自移动终端的定位命令;确定模块544,连接至接收模块542,用于根据顾客携带的射频标签和目标商品的射频标签确定顾客携带的射频标签的位置信息和目标商品的位置信息;生成模块546,连接至确定模块544,用于根据确定模块544确定的顾客携带的射频标签的位置信息和目标商品的位置信息生成路径;发送模块548,连接至确定模块544和生成模块546,用于向移动终端发送确定模块544确定的位置信息,或者向所述移动终端发送生成模块546生成的路径。 [0054] wherein any of the above mobile terminal 52 is a mobile terminal; reader 56 correspond to the shopping area of ​​the divided areas; shopping guide server 54 comprises: a receiving module 542, configured to receive positioning commands from a mobile terminal; determining module 544, connected to the receiving module 542, a position information and the target information item RFID tag carried by the customer is determined according to the RF tag and the RF tag carried by the customer of the target product; generation module 546, connected to the determining module 544, for generating position information and the position information of the RFID tag of the target product determination module 544 determines customer carrying path; transmitting module 548 is connected to the determining module 544 and a generating module 546, configured to send to the mobile terminal determining module 544 determines the position information, or transmits to the mobile terminal 546 generates the path generated by module.

[0055] 图6是根据本发明优选实施例的导购系统的结构框图,如图6所示,导购服务器54的确定模块544包括:获取单元5442,用于获取所有读取到顾客携带的射频标签和/或目标商品的射频标签的阅读器;比较单元5444,连接至获取单元5442,用于比较获取单元5442获取的阅读器读取的信号强度的大小;确定单元5446,连接至比较单元5444,用于在读取到顾客携带的射频标签的阅读器所对应的区域中,确定比较单元5444比较出的信号强度最大的阅读器所对应的区域为顾客携带的射频标签所在的区域,在读取到目标商品的射频标签的阅读器所对应的区域中,确定比较单元5444比较出的信号强度最大的阅读器所对应的区域为目标商品所在的区域,其中,区域是在购物区内预先划分的,且每个区域内都设置有与其对应的射频标签阅读器。 [0055] FIG. 6 is a block diagram of the shopping guide system according to a preferred embodiment of the present invention, as shown in FIG. 6, the shopping guide server 54 determining module 544 includes: an obtaining unit 5442, configured to obtain all the read RF tags carried by the customer and / or the RF tag reader target product; comparing unit 5444, 5442 is connected to the acquisition unit for comparing magnitude of the signal intensity acquisition unit 5442 acquires the read reader; determining unit 5446, 5444 is connected to the comparison unit, in the region of the read area for customers to carry the RF tag reader corresponding to the determined comparison unit 5444 to compare the maximum signal strength of the region corresponding to the reader to the RFID tag carried by the customer is located, in the reading to the target product area of ​​the RF tag reader corresponding to, the determination comparison unit 5444 to compare the area of ​​maximum signal strength the reader corresponding to a region where the target product, wherein the region is divided in advance in the shopping area , and are disposed in each region corresponding to a radio frequency tag reader.

[0056] 综上所述,本发明实施例的导购方法、导购系统以及移动终端,能帮助顾客快速地找到他们想要购买的商品,节省顾客的购物时间,增强顾客数字化愉快购物的体验;并且按照区域定位,即使商品在购物区中随意摆放,也能使顾客快速地找目标商品,如果货架或商品位置发生变动也不会影响导航的正确性,且购物区的工作人员无须更改数据库中的位置信息,方便系统的管理和维护。 [0056] In summary, the method according to the shopping guide, shopping guide system and a mobile terminal according to the present invention, can help customers quickly find the product they want to purchase, saving the customer shopping time, enhance customer digital pleasant shopping experience; and According to regional location, even if the goods randomly placed in the shopping area, also enable customers to quickly find the target product, if a shelf or commodity position changed will not affect the accuracy of navigation and shopping area without staff changes in the database location information, easy to manage and maintain the system. 另外,只要顾客的移动终端支持安装软件就可以实现导购功能,无须要添加额外的硬件支持,具有很好的可实施性。 In addition, as long as the customer's mobile terminal supports the installation of the software shopping guide function can be achieved without having to add additional hardware support, with good enforceability.

[0057] 下面将结合优选的实施例对上述方案进行详细描述。 [0057] The following preferred embodiments in conjunction with the above-described embodiment is described in detail.

[0058] 图7是根据本发明优选实施例的导购系统的结构示意图,图7中以顾客携带购物车,购物车上有射频标签(Radio Frequency Identification,简称为RFID)为例进行说明,如图7所示,该导购系统包括:移动终端1、购物车上的RFID2、RFID阅读器3、商品的RFID4(也可以是货架上的RFID)、WiFi无线网络5、导购服务器6。 [0058] FIG. 7 is a schematic view shopping guide system according to a preferred embodiment of the present invention, FIG. 7 carried by the customer shopping cart, shopping cart with a radio frequency tag (Radio Frequency Identification, referred to as RFID) as an example, FIG. 7, the shopping guide system comprising: a mobile, the shopping cart RFID2, RFID reader 3, RFID4 commodity terminal (may be on the shelf RFID), WiFi wireless network 5, server 6 shopping guide. [0059] 其中,移动终端I,负责向导购服务器6发送请求命令,并实时显示导购服务器6反馈回来的信息,引导顾客去寻找目标商品; [0059] wherein, the mobile terminal I, is responsible for sending a request command to the server 6 shopping guide, shopping guide server 6 and displayed in real time feedback information back guide customers to find the target product;

[0060] 购物车上的RFID2,购物车或购物篮上的RFID—旦被阅读器3激活,以超高频率向阅读器3发送其标签的相关信息,其射频有效距离为IOM左右; [0060] in the cart RFID2, shopping cart or the shopping basket denier RFID- reader 3 is activated, the tag transmits its information to the ultra high frequency reader 3, the RF effective distance is about the IOM;

[0061] RFID阅读器3,响应导购服务器6的命令,激活其自身有效范围内的RFID,接收自身有效范围内的RFID发送过来的标签信息,并把这这些信息发送给导购服务器6,且阅读器的编号与购物区中划分的各个区域编号对应; [0061] RFID reader 3, shopping guide server 6 in response to the command, activate the RFID itself within the effective range, the effective range of the RFID receiver itself sent from the tag information, and transmits this information to the server shopping guide 6, and reading the numbering of each region is divided in the shopping area corresponding number;

[0062] 商品的RFID4,一旦被阅读器3激活,以超高频率向阅读器3发送其标签的相关信息,其射频有效距尚为IOM左右; [0062] The product RFID4, once activated by the reader 3, which transmits information at a very high frequency tag 3 to the reader, a radio frequency which is about the IOM yet effective pitch;

[0063] WiFi无线网络5,为移动终端I和导购服务器6提供连接服务; [0063] WiFi wireless network 5, the mobile terminal I and shopping guide connection service providing server 6;

[0064] 导购服务器6,存储购物区内所有商品和标签的信息,存储购物区的平面地图,存储RFID阅读器3的编号与购物区中划分的各个区域编号一一对应的关系,响应移动终端I发送过来的请求,并把处理结果反馈给移动终端1,驱动阅读器3激活RFID和接收阅读器3发送过来的信息。 [0064] shopping guide server 6, the information storage area of ​​all goods and shopping tag map storage plane shopping area, one to one relationship between each of the memory area number RFID reader ID and the shopping district 3 division, in response to the mobile terminal I sent from the request, and the processed results back to the mobile terminal 1, the information reader drive 3 activate the RFID reader 3 and the receiver over the transmission.

[0065] 基于上述导购系统的导购方法如下,图8是根据本发明优选实施例的导购方法的示意图,如图8所示,把购物区按一定大小划分为多个区域,并编号(如图2中的区域1、区域2……,每个区域长为6,宽为5),每个区域内安装一个RFID阅读器(如图2中的阅读器1、阅读器2……),并把区域编号和RFID阅读器编号一一对应的关系存储在数据库中,如表1所示: [0065] Based on the above-described method of shopping guide shopping guide system is as follows, FIG. 8 is a schematic shopping guide method according to a preferred embodiment of the present invention, shown in Figure 8, the shopping district at a certain size into a plurality of regions, and the number (FIG. region 21, region 2 ......, length 6 each region, a width of 5), mounting a RFID reader (reader 2 in FIG. 1, the reader 2 ......) in each zone, and relationship between the storage area and the ID numbers following the RFID reader in the database, as shown in table 1:

[0066] 表1区域与阅读器的对应关系表 [0066] Table 1 and the reader region correspondence table

[0067] [0067]

Figure CN103473679AD00091

[0068] 导购服务器驱动阅读器激活购物车和目标商品的RFID,并读取这些RFID发射到阅读器上的信号强度,寻找出接收信号强度最强的阅读器,表明顾客或目标商品离这个阅读器最近。 [0068] shopping guide server driver activates the cart and reader RFID object goods, and reads the RFID signal strength transmitted to the reader to find the strongest received signal strength of the reader, the customer indicates that the target product, or from the read recent. 例如,图8中阅读器7读取到购物车发送过来的信号强度为8,阅读器8读取到购物车发送过来的信号强度为6,阅读器4读取到购物车发送过来的信号强度为5,所以购物车离阅读器7最近。 For example, in FIG. 8 to the reader 7 reads the signal sent from the cart 8 strength reader to cart 8 reads the signal strength of the transmission 6 over the reader 4 reads to cart sent from the signal strength 5, the cart from the reader 7 recently. 然后通过如表1所示的对应关系表,根据阅读器的编号查找对应的区域编号,也就定位出了顾客和目标商品所处的区域位置,例如,图8中购物车离阅读器7最近,对应于区域7,而目标商品离阅读器3最近,对应于区域3。 Then the correspondence table as shown in Table 1, searches for the corresponding zone number in accordance with the number of the reader, will locate the customer location and the region in which the target product, e.g., FIG. 8 cart recently from the reader 7 , corresponding to the region 7, and the target product from the reader 3 recently, corresponding to a region 3. 然后根据顾客和商品的位置信息,生成路径(可以生成多条路径,供顾客选择;也可以只生成最短路径),引导顾客找到自己想要的商品。 Then based on customer location information and item 10, the path (you can generate multiple paths for customers to choose; you can also generate only the shortest path), to guide customers to find their desired products.

[0069] 对于上述根据区域定位的方法,一旦货架或商品位置发生变动也不会影响导航的正确性,购物区的工作人员也无须更改数据库中的位置信息。 [0069] For the above method according to regional location, once the shelf or commodity position changed and will not affect the accuracy of navigation, shopping district staff is also no need to change the location information in the database. 例如,区域3本来是摆放厨具的,区域6本来是摆放衣服的,现因需要把两者对调后,并不会影响系统导航的正确性,因为系统是按区域导航的,商品位置虽然变动了,但区域却是固定的。 For example, zone 3 could have been placed in the kitchen, could have been placed in area 6 clothes, is due to the need to swap the two and will not affect the accuracy of the navigation system, because the system is based on the area of ​​navigation, although commodity position change, but the area is fixed. 所以对调后,系统还是能把想购买衣服的顾客正确导航到区域3,把想购买厨具的顾客正确导航到区域6。 So after the swap, the system still want customers to buy clothes can navigate to the correct area 3, the customer would like to buy kitchenware navigate to the correct area 6.

[0070] 图9是根据本发明优选实施例的移动终端的结构示意图,如图9所示,该移动終端包括:商品查询模块92、语音控制模块94、智能匹配模块96、导航模块98和无线射频模块99。 [0070] FIG. 9 is a schematic diagram of a mobile terminal according to a preferred embodiment of the present invention, shown in Figure 9, the mobile terminal comprising: a query module 92 product, a voice control module 94, intelligent matching module 96, a navigation module 98 and a radio RF module 99.

[0071] 其中,商品查询模块92,提供查询商品的功能,顾客可以根据商品的种类进行搜索,捜索命令通过无线射频模块99发送给导购服务器,并把从导购服务器中获得的商品信息(如商品的名称、图片、价格等)显示给顾客。 [0071] wherein, commodity query module 92 to query product features, the customer can search, Dissatisfied search instruction transmitted via the wireless RF module 99 to the shopping guide server and the goods information obtained from the shopping guide server (e.g., product according to the type of goods name, picture, price, etc.) is displayed to the customer. 顾客点击这些名称或图片就可以进入导航模块98。 Customers click on the name or picture to get into the navigation module 98.

[0072] 语音控制模块94 (实现了上述语音控制単元222的功能),提供语音输入和控制功能,例如,顾客只需说出商品的名称,然后说导购就可以进入导航模块98,该模块可以为盲人或不大会操作移动终端的老人提供方便。 [0072] The voice control module 94 (radiolabeling implements the speech control function element 222), to provide voice input and control functions, e.g., the customer just say the name of a product, and then can enter the shopping guide said navigation module 98, the module may to facilitate the blind or the old Assembly operations of the mobile terminal.

[0073] 智能匹配模块96 (实现了上述匹配模块28和第二获取模块29的功能),支持智能匹配功能,一旦顾客输入的商品名称是购物区的商品名称的别名时,导购程序能智能匹配到该商品,或匹配到相类似的商品。 When the [0073] Intelligent matching module 96 (to achieve the aforementioned matching module 28 and the second acquisition function module 29), supports intelligent matching function, once customers enter the product name is an alias name merchandise shopping district, shopping guide program intelligently match to the product, or to match similar goods. 如顾客输入“香皂”,导购程序能智能匹配到“肥皂”。 If customers enter "Soap" shopping guide program intelligently matched to "soap."

[0074] 导航模块98(实现了上述发送模块22、第一获取模块24和反馈模块26的功能),根据顾客输入的射频标签的编号和商品名称,通过无线射频模块99把获取顾客和商品的位置命令发送给导购服务器,然后把从导购服务器中获得的顾客和商品的位置信息,结合购物区的平面图,推算出最短路径(或者是从导购服务器中获取该导购服务器生成的路径),以地图形式或语音形式反馈给顾客,引导顾客寻找目标商品。 [0074] The navigation module 98 (block 22 implements the transmission, a first acquisition function module 24 and feedback module 26), according to the number and the RF tag trade name entered by the customer, through the RF module 99 acquires customer and goods position command to the shopping guide server, and the location information of the customer and the product obtained from the shopping guide server, the binding plan view of shopping areas, calculate the shortest path (or is obtained from a shopping guide server of the shopping guide server-generated paths) to map voice feedback form or forms to customers, and guide customers to find the target product.

[0075] 无线射频模块99,负责把顾客的请求命令转化为射频信息发送给wifi网络,同时接收wifi网络发送过来的射频信息。 [0075] RF module 99, in charge of the customer's request into a command to transmit radio frequency wifi network, wifi network while receiving information transmitted over the radio.

[0076] 以上各模块都在包含在导购程序中,一旦移动终端成功安装好导购程序,以上各丰吴块就能在移动终端中自动生成。 [0076] In the above modules are included in the shopping guide procedure, once the mobile terminal successfully installed good shopping guide, Feng Wu the above blocks can be generated automatically in the mobile terminal.

[0077] 图10是根据本发明优选实施例的导购方法的流程图,本优选实施例以终端生成路径为例进行说明,如图10所示,包括以下的步骤: [0077] FIG. 10 is a flowchart shopping guide method according to a preferred embodiment of the present invention, a preferred embodiment of the present embodiment generates the path to the terminal as an example, as shown in Figure 10, comprising the steps of:

[0078] 步骤S1001,顾客使用移动终端接入购物区的WIFI无线网络,下载导购程序到移动终端上,并安装好导购程序。 [0078] step S1001, the mobile terminal accesses the customer using WIFI wireless networks in shopping areas, shopping guide program downloaded onto the mobile terminal, and shopping guide installed program. 安装时导购程序会同时把购物区的地图安装到移动终端上。 When the installation program will also shopping guide shopping area of ​​the map installed on the mobile terminal.

[0079] 步骤S1004,启动导购程序,输入顾客携帯的带有射频标签的设备的编号,然后输入目标商品的名称,导航模块把这些參数通过无线射频模块发送给导购系统。 [0079] step S1004, the program starts shopping guide, the input number with the RFID tag device carrying customer Bands and then enter the name of the target product, the navigation module transmits these parameters to the shopping guide the system through a wireless RF module.

[0080] 步骤S1006,导购服务器驱动购物区内的所有的RFID阅读器,激活并读取购物区内的所有RFID,捕获读取到的RFID编号与购物车编号或目标商品编号一致的阅读器,比较这些阅读器读取到的信号強度,选择读取到信号强度最强的阅读器编号,利用该编号捜索数据库,找到相应的区域编号。 [0080] step S1006, the shopping guide server drive all the shopping area of ​​RFID readers, RFID activated and read all the shopping area, capture the read RFID number and the cart number or destination of goods consistent number of readers, comparator reader reads the signal strength, selecting the strongest signal strength to read the reader ID, by using the number of cable Dissatisfied database, find the corresponding area number. 从而定位出顾客和目标商品的区域位置。 To locate the position of regional customers and target commodities. 然后把这些信息反馈到移动终端上,由移动终端结合购物区的平面图,推算出最短路径后以地图的形式显示出来。 This information is then fed back to the mobile terminal plan view shopping binding by the mobile terminal, calculate the shortest path displayed in the form of a map.

[0081] 需要说明的是,在附图的流程图示出的步骤可以在诸如一组计算机可执行指令的计算机系统中执行,并且,虽然在流程图中示出了逻辑顺序,但是在某些情况下,可以以不同于此处的顺序执行所示出或描述的步骤。 [0081] It should be noted that the steps illustrated in the flowchart drawings can be executed on a computer system such as a set of executable instructions, and, although in the flowchart shown in a logical order, but in some case, the steps shown or may be performed in a different order than described herein. [0082] 综上所述,根据本发明的上述实施例,提供了一种导购方法、导购系统及移动终端。 [0082] As described above, according to the embodiment of the present invention, there is provided a method of shopping guide, shopping guide system and a mobile terminal. 本发明中,导购服务器通过射频标签确定顾客与目标商品的位置信息,移动终端获取根据该位置信息确定的路径,从而帮助顾客快速地找到目标商品,节省顾客的购物时间,增强顾客数字化愉快购物的体验。 The present invention, the shopping guide server determines the location information of the customer and the target product by radio-frequency tag, a mobile terminal is acquired according to the path of the determined location information to help the customer to quickly locate the target product, saving the customer shopping time, enhance customer digital pleasant shopping experience.

[0083] 显然,本领域的技术人员应该明白,上述的本发明的各模块或各步骤可以用通用的计算装置来实现,它们可以集中在单个的计算装置上,或者分布在多个计算装置所组成的网络上,可选地,它们可以用计算装置可执行的程序代码来实现,从而,可以将它们存储在存储装置中由计算装置来执行,或者将它们分别制作成各个集成电路模块,或者将它们中的多个模块或步骤制作成单个集成电路模块来实现。 [0083] Obviously, those skilled in the art should understand that the modules or steps of the present invention described above can be used general-purpose computing device, they can be integrated in a single computing device or distributed across multiple computing devices available on the Internet, optionally, they can be implemented with program codes executable by a computing device, so that, to be performed by a computing device stored in a storage device, or they are made into integrated circuit modules, or they plurality of modules or steps are manufactured into a single integrated circuit module. 这样,本发明不限制于任何特定的硬件和软件结合。 Thus, the present invention is not limited to any particular hardware and software combination.

[0084] 以上所述仅为本发明的优选实施例而已,并不用于限制本发明,对于本领域的技术人员来说,本发明可以有各种更改和变化。 [0084] The above description is only preferred embodiments of the present invention, it is not intended to limit the invention to those skilled in the art, the present invention may have various changes and variations. 凡在本发明的精神和原则之内,所作的任何修改、等同替换、改进等,均应包含在本发明的保护范围之内。 Any modification within the spirit and principle of the present invention, made, equivalent substitutions, improvements, etc., should be included within the scope of the present invention.

Claims (14)

1.一种导购方法,其特征在于包括: 导购服务器确定顾客携帯的射频标签的位置信息和目标商品的位置信息; 移动终端获取根据所述顾客携帯的射频标签的位置信息和所述目标商品的位置信息确定的路径。 A shopping guide method, comprising: determining a server shopping guide information and target position information items Bands customer carrying a radio frequency tag; mobile terminal acquires the position information to the customer portable radio-frequency tag Bands and the target product position information determined path.
2.根据权利要求1所述的方法,其特征在于,所述移动终端获取根据所述顾客携帯的射频标签的位置信息和所述目标商品的位置信息确定的路径包括: 所述导购服务器根据所述顾客携帯的射频标签的位置信息和所述目标商品的位置信息生成所述路径,所述移动终端从所述导购服务器获取所述路径;或者所述移动终端从所述导购服务器获取所述顾客携帯的射频标签的位置信息和所述目标商品的位置信息,井根据获取的位置信息生成所述路径。 2. The method according to claim 1, wherein the mobile terminal acquires the position information of the customer based on the path Bands carrying position information and the target RF tag item to determine comprises: a shopping guide server according to the generating said position information of said customer carrying path Bands RF tag location information and the target item, the mobile terminal acquires the shopping guide path from the server; or the mobile terminal acquires the customer from the shopping guide server Bands carrying position information of the RFID tag position information and the target product, based on the position information generation wells of the path acquired.
3.根据权利要求1所述的方法,其特征在于,在所述导购服务器确定所述顾客携帯的射频标签的位置信息和所述目标商品的位置信息之前,所述方法还包括: 所述移动終端根据所述顾客输入的其携帯的所述射频标签的编号以及所述目标商品的名称向所述导购服务器发送定位命令。 3. The method according to claim 1, characterized in that, before the customer location information of the portable radio-frequency tag Bands of merchandise and the target server is determined in the shopping guide, said method further comprising: the mobile the terminal transmits the positioning command to the server according to its carrying shopping guide Bands of the number of the RF tag and the name of the customer input the target product.
4.根据权利要求1至3中任一项所述的方法,其特征在于,所述导购服务器确定所述顾客携帯的射频标签的位置信息和所述目标商品的位置信息包括: 所述导购服务器获取所有读取到所述顾客携帯的射频标签和/或所述目标商品的射频标签的阅读器,并比较所述阅读器读取的信号強度的大小; 所述导购服务器在读取到所述顾客携帯的射频标签的阅读器所对应的区域中,确定信号強度最大的阅读器所对应的区域为所述顾客携帯的射频标签所在的区域,在读取到所述目标商品的射频标签的阅读器所对应的区域中,确定信号強度最大的阅读器所对应的区域为所述目标商品所在的区域,其中,所述区域是在购物区内预先划分的,且每个所述区域内都设置有与其对应的射频标签阅读器。 4. A method according to any one of claims 1 to 3, characterized in that the shopping guide server determines location information of the customer Bands portable radio-frequency tag and the target product comprising: a shopping guide server Get all the customer to read the portable radio-frequency tag Bands and / or the target product of the RFID tag reader, the reader reads and compares the magnitude of the signal intensity; the shopping guide server to read the region of the RF tag reader carried Bands corresponding customer, determining the maximum signal strength the reader corresponding to the region carrying the customer Bands region where the radio-frequency tag, RF tag reader to read the target product an area corresponding to the determined maximum signal strength the reader corresponding to the region as a region where the target product, wherein said predetermined region is divided in the shopping area, and are disposed within each of the regions have corresponding RF tag reader.
5.根据权利要求1至3中任一项所述的方法,其特征在于,所述路径是根据所述位置信息和购物区的地图生成的最短路径。 5. A method according to any one of claims 1 to 3, wherein said path map is generated in accordance with the position information and shopping shortest path.
6.根据权利要求1至3中任一项所述的方法,其特征在干,在所述移动终端获取根据所述顾客携帯的射频标签的位置信息和所述目标商品的位置信息确定的路径之后,所述方法还包括: 所述移动終端以地图或者语音的形式将所述路径反馈给所述顾客。 6. A method according to any one of claims 1 to 3, characterized in that the dry, obtaining location information according to the determined path to the customer portable Bands RF tag position information and the target commodity in the mobile terminal Thereafter, the method further comprising: the mobile terminal in the form of a map or the voice path to the customer feedback.
7.一种移动終端,其特征在于包括: 发送模块,用于根据顾客输入的其携帯的射频标签的编号以及目标商品的名称向导购服务器发送定位命令; 第一获取模块,用于获取根据所述顾客携帯的射频标签的位置信息和所述目标商品的位置信息确定的路径。 A mobile terminal, comprising: a sending module, according to the customer number and the name of the target input item carrying a radio frequency tag which transmits Bands positioning commands to the shopping guide server; a first acquiring module, for acquiring in accordance with the Bands carrying said customer location information of the RFID tag and the position information of the target item determined path.
8.根据权利要求7所述的移动终端,其特征在于,所述第一获取模块包括: 第一获取单元,用于从所述导购服务器获取该导购服务器根据所述顾客携帯的射频标签的位置信息和所述目标商品的位置信息生成的所述路径; 第二获取单元,用于从所述导购服务器获取所述顾客携帯的射频标签的位置信息和所述目标商品的位置信息;生成单元,用于根据获取的位置信息生成所述路径。 8. The mobile terminal of claim 7, wherein said first acquiring module comprises: a first acquiring unit for acquiring the position of the shopping guide server according to the customer portable radio-frequency tag from Bands of the shopping guide server the path information and position information of the target product generated; a second acquisition unit for acquiring position information of the portable Bands customer position information of the RFID tag and the target item from the shopping guide server; generating means, the path for generating the position information acquired.
9.根据权利要求7或8所述的移动终端,其特征在于,所述发送模块包括: 语音控制单元,用于根据所述顾客的语音向所述导购服务器发送定位命令。 The mobile terminal according to claim 7 or 8, wherein the sending module comprises: voice control unit, configured to send a positioning command to the shopping guide server according to the voice of the customer.
10.根据权利要求7或8所述的移动终端,其特征在于,所述移动终端还包括: 反馈模块,用于以地图或者语音的形式将所述路径反馈给所述顾客。 The mobile terminal according to claim 7 or 8, wherein the mobile terminal further comprising: a feedback module configured in the form of a map or the voice path to the customer feedback.
11.根据权利要求7或8所述的移动终端,其特征在于,所述移动终端还包括: 匹配模块,用于在所述顾客输入所述目标商品的别名的情况下,匹配到所述目标商品或与所述目标商品类似的商品; 第二获取模块,用于获取所述目标商品的信息或其类似的商品的信息。 The mobile terminal according to claim 7 or 8, wherein the mobile terminal further comprising: matching means for the customer in a case where the input of the target product alias, matched to the target the target commodity or commodity similar goods; a second acquiring module, for information, or similar goods information obtaining the target product.
12.根据权利要求7或8所述的移动终端,其特征在于,所述路径是根据所述位置信息和购物区的地图生成的最短路径。 The mobile terminal according to claim 7 or 8, wherein said route map is generated in accordance with the position information and shopping shortest path.
13.—种导购系统,其特征在于,包括移动终端、导购服务器和阅读器,其中, 所述移动终端是权利要求7至12中任一项所述的移动终端; 所述阅读器与购物区内划分的区域一一对应; 所述导购服务器包括: 接收模块,用于接收来自所述移动终端的定位命令; 确定模块,用于根据顾客携带的射频标签和目标商品的射频标签确定所述顾客携带的射频标签的位置信息和所述目标商品的位置信息; 生成模块,用于根据所述顾客携带的射频标签的位置信息和所述目标商品的位置信息生成路径; 发送模块,用于向所述移动终端发送确定的位置信息,或者向所述移动终端发送所述路径。 13.- species shopping guide system, comprising a mobile terminal, the server and the shopping guide the reader, wherein, the mobile terminal 7-1 is a mobile terminal according to any of claims 12; the reader and shopping within the divided region correspondence; shopping guide said server comprising: a receiving module for receiving positioning command from the mobile terminal; determining means for determining the radio frequency tag carried by the customer according to the customer radio-frequency tag and the target product location information of the RFID tag and the target goods carried; generating means for generating the information carried by the customer based on the position of the position information of the RFID tag product and the target path; sending module, configured to the transmitting said determined location information of the mobile terminal, or the transmission path to the mobile terminal.
14.根据权利要求13所述的系统,其特征在于,所述导购服务器的所述确定模块包括: 获取单元,用于获取所有读取到所述顾客携带的射频标签和/或所述目标商品的射频标签的阅读器; 比较单元,用于比较所述阅读器读取的信号强度的大小; 确定单元,用于在读取到所述顾客携带的射频标签的阅读器所对应的区域中,确定信号强度最大的阅读器所对应的区域为所述顾客携带的射频标签所在的区域,在读取到所述目标商品的射频标签的阅读器所对应的区域中,确定信号强度最大的阅读器所对应的区域为所述目标商品所在的区域,其中,所述区域是在购物区内预先划分的,且每个所述区域内都设置有与其对应的射频标签阅读器。 14. The system according to claim 13, wherein the determination of the shopping guide server module comprises: an acquisition unit for acquiring all of the read RF tags carried by the customer and / or the target product the RF tag reader; comparing means for comparing the magnitude of the signal strength is read from the reader; determining means for reading into the area of ​​the customer RF tag reader carried by the corresponding, determining a maximum signal strength of the reader is the region corresponding to a region where the RF tag carried by the customer, in the region of the target product of the read RF tag reader corresponding to the determined maximum signal strength the reader the region corresponding to a region where the target product, wherein said predetermined region is divided in the shopping area, and is provided with a corresponding RF tag reader within each of the regions.
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