CN109345953A - Advertisement pushing method and system, storage medium and mobile terminal based on advertisement machine - Google Patents
Advertisement pushing method and system, storage medium and mobile terminal based on advertisement machine Download PDFInfo
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- CN109345953A CN109345953A CN201810989291.XA CN201810989291A CN109345953A CN 109345953 A CN109345953 A CN 109345953A CN 201810989291 A CN201810989291 A CN 201810989291A CN 109345953 A CN109345953 A CN 109345953A
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F9/00—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
- G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
- G06V40/16—Human faces, e.g. facial parts, sketches or expressions
- G06V40/161—Detection; Localisation; Normalisation
- G06V40/166—Detection; Localisation; Normalisation using acquisition arrangements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
- G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
- G06V40/16—Human faces, e.g. facial parts, sketches or expressions
- G06V40/172—Classification, e.g. identification
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
- G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
- G06V40/16—Human faces, e.g. facial parts, sketches or expressions
- G06V40/178—Human faces, e.g. facial parts, sketches or expressions estimating age from face image; using age information for improving recognition
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Abstract
The present invention provides advertisement pushing method and system, storage medium and mobile terminals based on advertisement machine, method includes the following steps: the identity information of the personnel that stop before step 1, acquisition advertisement machine；Step 2 pushes corresponding ad content to the personnel that stop according to the identity information.A kind of advertisement pushing method and system based on advertisement machine, storage medium and mobile terminal provided by the invention push corresponding ad content to the personnel that stop according to the identity information by realizing the identity information of the personnel that stop before obtaining advertisement machine.In this way, can effectively ensure that before advertisement machine root occur stopping personnel when, it can be pushed out the ad content for personnel identity information matches of stopping, to solve the problems, such as that the ad content of push and viewing user are unmatched, effectively increase the accuracy of the push content of advertisement machine.
Description
Technical field
The present invention relates to advertisement machine technology, more particularly to based on advertisement machine advertisement pushing method and system, deposit
Storage media and mobile terminal.
Background technique
Now, with the technology maturation of display device and extensive use, the mode for launching advertisement is also increasingly diversified.Its
In, advertisement is launched in advertisement machine also becomes a kind of advertising being increasingly taken seriously, and advertisement machine can be arranged in market
Portion, the building side of walking curbside, hotel lobby, office building corridor even a variety of positions such as elevator interior, by playing pictures,
The various ways such as Wen Zhong, video realize broadcasting advertisement, play using advertisement machine advertisement and have and make convenient and efficient, audient is wide etc.
Advantage.But existing advertisement machine generally can only all roll broadcasting advertisement content, and since the audient group of viewing advertisement machine is general
Have the characteristics that mobility is big, the ad content pushed and the viewing unmatched problem of user usually occurs, how effectively
The accuracy for improving the push content of advertisement machine becomes a problem to be solved.
Summary of the invention
The technical problem to be solved by the present invention is to advertisement machines the ad content pushed and viewing user does not usually occur not
Match, the low problem of push content accuracy.
In order to solve the above technical problems, the present invention provides a kind of advertisement sending method based on advertisement machine, including it is following
Step:
Step 1, the identity information for obtaining the personnel that stop before advertisement machine；
Step 2 pushes corresponding ad content to the personnel that stop according to the identity information.
As a preferred solution of the present invention, the step 1 includes:
Step 1.1: the filmed image before continuously acquiring multiple advertisement machines by camera module；
Step 1.2: the filmed image before multiple advertisement machines obtained according to step 1.1 extracts every shooting image and goes out
Existing personnel's image, the image information as the personnel of stopping；
Step 1.3: the image information acquisition of the personnel that stop obtained according to step 1.2 is stopped the identity information of personnel.
As a preferred solution of the present invention, the quantity of filmed image is three in the step 1.1, and adjacent
The shooting time of filmed image is separated by one second.
As a preferred solution of the present invention, the identity information includes age information and gender information.
As a preferred solution of the present invention, before the step 2 further include: by ad content according to audient's age and
Gender is classified.
As a preferred solution of the present invention, when the identity information quantity of the personnel that stop got corresponds to multiple stay
When sufficient personnel, it is that successively push corresponds in the advertisement of each personnel that stop that corresponding ad content is pushed in the step 2
Hold.
Further, a kind of advertisement push system based on advertisement machine is provided, comprising:
Advertisement machine is used for broadcasting advertisement content；
Camera module, for continuously acquiring the filmed image before multiple advertisement machines；
Master controller, including image processing unit, information acquisition unit, advertisement pushing unit；Wherein, image processing unit
Filmed image before multiple advertisement machines for being continuously acquired according to camera module, which is extracted, shoots what image occurred at every
Personnel's image, the image information as the personnel of stopping；Information acquisition unit, for being stayed according to the image information acquisition for the personnel that stop
The identity information of sufficient personnel；Advertisement pushing unit plays corresponding for the identity information control advertisement machine according to the personnel that stop
Ad content.Further, a kind of storage medium is provided, computer program is stored thereon with, when which is executed by processor
Realize step described in the advertisement sending method based on advertisement machine described in any of the above item.
Further, a kind of mobile terminal is provided, the mobile terminal includes memory, processor and is stored in memory
Computer program that is upper and can running on a processor, which is characterized in that the processor executes real when the computer program
Step described in advertisement sending method based on advertisement machine described in existing any of the above item.
The present invention has the following technical effect that the advertisement pushing method and system provided by the invention based on advertisement machine, deposits
Storage media and mobile terminal by realizing the identity information of the personnel that stop before obtaining advertisement machine, and according to the identity information to
The personnel that stop push corresponding ad content.In such manner, it is possible to be effectively ensured the root before advertisement machine occur stopping personnel when, can push away
The ad content of personnel identity information matches of stopping is sent out, to solve the ad content of push and watch that user is unmatched to be asked
Topic, effectively increases the accuracy of the push content of advertisement machine.Specifically, it can be effectively ensured and the personnel of stopping occur in advertisement machine
When, that is, it appears in and stops before advertisement machine when having the personnel of certain time, image information is acquired and the figure as the personnel of stopping
It stops the identity information of personnel as information, and according further to the image information acquisition for the personnel of stopping, so as to effective
The identity information that the audient of advertisement is answered to advertisement machine improves the accuracy of advertisement.
Detailed description of the invention
Fig. 1 is a kind of flow diagram of the advertisement sending method based on advertisement machine provided by the invention；
Fig. 2 is a kind of structural block diagram of the advertisement push system based on advertisement machine provided by the invention.
Specific embodiment
To make the purpose of the present invention, technical solution and advantage are clearer, with reference to the accompanying drawing to embodiment of the present invention
It is described in further detail.Obviously, described embodiment is a part of the embodiments of the present invention, rather than whole implementation
Example.Based on described the embodiment of the present invention, those of ordinary skill in the art are obtained under the premise of being not necessarily to creative work
The every other embodiment obtained, shall fall within the protection scope of the present invention.
Unless otherwise defined, the technical term or scientific term that the present invention uses should be tool in fields of the present invention
The ordinary meaning for thering is the personage of general technical ability to be understood." first ", " second " used in the present invention and similar word are simultaneously
Any sequence, quantity or importance are not indicated, and are used only to distinguish different component parts.In the description of the present invention,
It is to be appreciated that if the orientation or positional relationship for having the instructions such as term " on ", "lower", "left", "right" is based on shown in attached drawing
Orientation or positional relationship, be merely for convenience of description of the present invention and simplification of the description, rather than the device of indication or suggestion meaning
Or element must have a particular orientation, be constructed and operated in a specific orientation, therefore the term of positional relationship is described in attached drawing
Only for illustration, it should not be understood as the limitation to this patent, for the ordinary skill in the art, Ke Yigen
The concrete meaning of above-mentioned term is understood according to concrete condition.
Embodiment one
As shown in Figure 1, which show a kind of advertisement sending methods based on advertisement machine provided by the invention.It should be based on advertisement
The advertisement sending method of machine specifically includes the following steps:
Step 1, the identity information for obtaining the personnel that stop before advertisement machine；
Step 2 pushes corresponding ad content to the personnel that stop according to the identity information.
Advertisement sending method provided in this embodiment based on advertisement machine is by realizing the personnel that stop before obtaining advertisement machine
Identity information, and corresponding ad content is pushed to the personnel that stop according to the identity information.Work as in such manner, it is possible to be effectively ensured
Before advertisement machine root occur stopping personnel when, the ad content for personnel identity information matches of stopping can be pushed out, thus solve push away
The ad content and the viewing unmatched problem of user sent, effectively increases the accuracy of the push content of advertisement machine.
Specifically, in the present embodiment, the step 1 includes: step 1.1: continuously acquiring multiple by camera module
Filmed image before advertisement machine；Step 1.2: the filmed image before multiple advertisement machines obtained according to step 1.1 extracts every bat
Take the photograph personnel's image that image occurs, the image information as the personnel of stopping；Step 1.3: the people that stops obtained according to step 1.2
The image information acquisition of member is stopped the identity information of personnel.Specifically, the quantity of filmed image can be three in the step 1.1
, and the shooting time of adjacent filmed image is separated by one second；Filmed image i.e. before a second beats takes the photograph an advertisement machine,
Three are continuously shot, and compares three filmed images, when thering is same personnel's image to occur in three filmed images, as
It stops the image information of personnel, can be effectively ensured in this way when personnel occurs stopping in advertisement machine, that is, stopped before appearing in advertisement machine
There are when the personnel of certain time, image information is acquired and the image information as the personnel of stopping, and according further to
The image information acquisition of personnel of stopping is stopped the identity information of personnel, so as to effectively obtain advertisement machine answer advertisement by
Many identity informations, improve the accuracy of advertisement.Further, the step 1.2 goes out in every shooting image of extraction
It further include the screening of carry out personnel's image after existing personnel's image；Specifically, it can be and obtained in every shooting image respectively
Personnel's image position and accounting, to obtain personnel's motion path, when personnel's motion path is far from advertisement machine, the people
Member's image is not as personnel's image of stopping, and when personnel's motion path is close to advertisement machine, personnel's image is as the personnel that stop
Image；Specifically, for being continuously shot three shooting images every one second, when three shooting images occur same personnel's
When personnel's image, the screening of personnel's image is carried out, if moving back with shooting time, the ratio that personnel's image accounts for shooting image is got over
Come bigger, when can determine whether that personnel's motion path is close to advertisement machine, personnel's image is as personnel's image of stopping；If with shooting
Time moves back, and the ratio that personnel's image accounts for shooting image is smaller and smaller, can determine whether that personnel's motion path is to be somebody's turn to do far from advertisement machine
Personnel's image is not as personnel's image of stopping；Alternatively, personnel's image is in the position of shooting image if moving back with shooting time
Increasingly tend to shooting picture centre, can determine whether that personnel's motion path is close to advertisement machine, personnel's image is as the personnel that stop
Image；If personnel's image increasingly tends to shoot image border in the position of shooting image with moving back for shooting time, can sentence
Disconnected personnel's motion path is far from advertisement machine, and personnel's image is not as personnel's image of stopping.
Specifically, the identity information includes age information and gender information.Specifically, believed according to the image for the personnel of stopping
The identity information that breath obtains the personnel that stop can be using big data statistical method, can be by establishing a basic database, will
The image information for the personnel that stop got is compared with the data of basic database, to obtain the identity letter for the personnel that stop
Breath, the method that can also use model analysis, this is the content of the prior art, is not described in detail here.Specifically, the step 2
Before further include: ad content is classified according to audient's age and gender.In this way, when getting the people that stops before advertisement machine
After the identity information of member, both the ad content of corresponding classification can be pushed to according to age information and gender information rapidly and stayed
Sufficient personnel.It, can be wide by sports equipment class at 25-40 years old for example, when the identity information of the personnel that stop that get is male
The classifications advertisement such as announcement, automotive advertising, diet advertisement plays out realization effectively push；When the identity of the personnel that stop got is believed
Breath are as follows: women, at 50-65 year old, can will the classifications advertisement such as broadcasting supermarket advertisement, nutriment advertisement, market information of discount into
Row, which plays, realizes effectively push.Preferably, when the identity information quantity of the personnel that stop got corresponds to multiple personnel that stop
When, it is the ad content that successively push corresponds to each personnel that stop that corresponding ad content is pushed in the step 2.
Embodiment two
As shown in Fig. 2, it shows a kind of advertisement push system based on advertisement machine provided in this embodiment, advertisement should be based on
The advertisement push system of machine includes:
Advertisement machine is used for broadcasting advertisement content；
Camera module, for continuously acquiring the filmed image before multiple advertisement machines；
Master controller, including image processing unit, information acquisition unit, advertisement pushing unit；Wherein, image processing unit
The filmed image before multiple advertisement machines for being continuously acquired according to camera module acquisition obtains to go out in every shooting image
Existing personnel's image, the image information as the personnel of stopping；Information acquisition unit, for being obtained according to the image information for the personnel that stop
Take the identity information for the personnel of stopping；Advertisement pushing unit, for the identity information control advertisement machine broadcasting pair according to the personnel that stop
The ad content answered.
Advertisement push system provided in this embodiment based on advertisement machine is by realizing the personnel that stop before obtaining advertisement machine
Identity information, and corresponding ad content is pushed to the personnel that stop according to the identity information.Work as in such manner, it is possible to be effectively ensured
Before advertisement machine root occur stopping personnel when, the ad content for personnel identity information matches of stopping can be pushed out, thus solve push away
The ad content and the viewing unmatched problem of user sent, effectively increases the accuracy of the push content of advertisement machine.Specifically,
Filmed image before continuously acquiring multiple advertisement machines by camera module；Before comparing multiple advertisement machines by image processing unit
Filmed image and extract every personnel's image for occurring of shooting image, the image information as the personnel of stopping；Pass through information
The image information acquisition for the personnel that stop that acquiring unit obtains is stopped the identity information of personnel.It can be effectively ensured in advertisement in this way
Machine occur stopping personnel when, that is, appear in and stop before advertisement machine when having the personnel of certain time, image information is acquired and makees
For the image information for the personnel of stopping, and stop the identity information of personnel according further to the image information acquisition for the personnel of stopping,
So as to effectively obtain the identity information that advertisement machine answers the audient of advertisement, the accuracy of advertisement is improved.
Embodiment three
A kind of storage medium is present embodiments provided, computer program is stored thereon with, when which is executed by processor
Realize step described in the advertisement sending method based on advertisement machine described in embodiment one.
The present embodiment additionally provides a kind of mobile terminal, and the mobile terminal includes memory, processor and is stored in
On reservoir and the computer program that can run on a processor, which is characterized in that the processor executes the computer program
Shi Shixian is implemented
Embodiments of the present invention above described embodiment only expresses, the description thereof is more specific and detailed, but can not
Therefore limitations on the scope of the patent of the present invention are interpreted as, as long as skill obtained in the form of equivalent substitutions or equivalent transformations
Art scheme should all be fallen within the scope and spirit of the invention.
Claims (9)
1. a kind of advertisement sending method based on advertisement machine, which comprises the following steps:
Step 1, the identity information for obtaining the personnel that stop before advertisement machine；
Step 2 pushes corresponding ad content to the personnel that stop according to the identity information.
2. the advertisement sending method according to claim 1 based on advertisement machine, which is characterized in that the step 1 includes:
Step 1.1: the filmed image before continuously acquiring multiple advertisement machines by camera module；
Step 1.2: the filmed image before multiple advertisement machines obtained according to step 1.1 extracts what every shooting image occurred
Personnel's image, the image information as the personnel of stopping；
Step 1.3: the image information acquisition of the personnel that stop obtained according to step 1.2 is stopped the identity information of personnel.
3. the advertisement sending method according to claim 2 based on advertisement machine, which is characterized in that clapped in the step 1.1
The quantity of photogra is three, and the shooting time of adjacent filmed image is separated by one second.
4. the advertisement sending method according to claim 2 based on advertisement machine, which is characterized in that the identity information includes
Age information and gender information.
5. the advertisement sending method according to claim 4 based on advertisement machine, which is characterized in that before the step 2 also
It include: that ad content is classified according to audient's age and gender.
6. the advertisement sending method according to claim 2 based on advertisement machine, which is characterized in that as the people that stops got
The identity information quantity of member correspond to it is multiple stop personnel when, it is successively to push that corresponding ad content is pushed in the step 2
Ad content corresponding to each personnel that stop.
7. a kind of advertisement push system based on advertisement machine characterized by comprising
Advertisement machine is used for broadcasting advertisement content；
Camera module, for continuously acquiring the filmed image before multiple advertisement machines；
Master controller, including image processing unit, information acquisition unit, advertisement pushing unit；Wherein, image processing unit is used for
Filmed image before multiple advertisement machines continuously acquired according to camera module, which is extracted, shoots the personnel that image occurs at every
Image, the image information as the personnel of stopping；Information acquisition unit, for being stopped people according to the image information acquisition for the personnel that stop
The identity information of member；Advertisement pushing unit, for playing corresponding advertisement according to the identity information control advertisement machine for the personnel that stop
Content.
8. a kind of storage medium, is stored thereon with computer program, which is characterized in that realize power when the program is executed by processor
Benefit requires step described in 1 to 6 described in any item advertisement sending methods based on advertisement machine.
9. a kind of mobile terminal, the mobile terminal include memory, processor and storage on a memory and can be in processor
The computer program of upper operation, which is characterized in that the processor realizes claim 1 to 6 when executing the computer program
Step described in described in any item advertisement sending methods based on advertisement machine.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201810989291.XA CN109345953A (en) | 2018-08-28 | 2018-08-28 | Advertisement pushing method and system, storage medium and mobile terminal based on advertisement machine |
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| CN201810989291.XA CN109345953A (en) | 2018-08-28 | 2018-08-28 | Advertisement pushing method and system, storage medium and mobile terminal based on advertisement machine |
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Application publication date: 20190215 |