CN106779802A - Ad quality appraisal procedure and device - Google Patents
Ad quality appraisal procedure and device Download PDFInfo
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- CN106779802A CN106779802A CN201611027268.XA CN201611027268A CN106779802A CN 106779802 A CN106779802 A CN 106779802A CN 201611027268 A CN201611027268 A CN 201611027268A CN 106779802 A CN106779802 A CN 106779802A
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Abstract
The invention discloses a kind of ad quality appraisal procedure and device, the ad quality appraisal procedure includes：The behavior figure picture that initial time user is played in advertisement is shot, and using behavior image as reference picture；In advertisement playing process, the behavior figure picture of user is gathered at interval of preset time period, and each width behavior figure picture that will be gathered is compared with reference picture；The difference value of the behavior figure picture and reference picture is obtained, according to the user characteristics of behavior figure picture and the difference value corresponding preset time period of mark of reference picture；The user characteristics of each preset time period is mapped the ad quality of the preset time period, so that appraiser is estimated.The present invention solves that satisfaction of the user to advertisement simple and quick cannot be learnt in the prior art, so as to the technical problem of advertising efficiency can not be improved in time.
Description
Technical field
The present invention relates to network and mobile communication technology field, more particularly to a kind of ad quality appraisal procedure and device.
Background technology
At present, may have access to internet smart machine be widely used, advertiser would generally by smart machine to
Family advertisement, however, advertiser simple and quick cannot but monitor user to advertisement after advertisement broadcast in the prior art
Satisfaction, i.e., simple and quick cannot learn the advertisement for this time pushing, and which can partly attract user, and which certain customers is not felt
Interest, also cannot just be improved to the deficiency in advertisement or improve ad quality, so as to respective advertisement can not be lifted in time
Efficiency.
The content of the invention
It is a primary object of the present invention to provide a kind of ad quality appraisal procedure and device, it is intended to solve in the prior art
Satisfaction of the user to advertisement simple and quick cannot be learnt, so as to the technical problem of advertising efficiency can not be improved in time
To achieve the above object, the present invention provides a kind of ad quality appraisal procedure, the ad quality appraisal procedure side
Method includes：
The behavior figure picture that initial time user is played in advertisement is shot, and using behavior image as reference picture；
In advertisement playing process, the behavior figure picture of user, and each width that will be gathered are gathered at interval of preset time period
Behavior figure picture is compared with reference picture；
The difference value of the behavior figure picture and reference picture is obtained, the difference value according to behavior figure picture and reference picture is marked
The user characteristics of correspondence preset time period；
The user characteristics of each preset time period is mapped the ad quality of the preset time period, so that appraiser enters
Row assessment.
Preferably, the difference value for obtaining the behavior figure picture and reference picture, according to behavior figure picture and reference picture
Difference value mark correspondence preset time period user characteristics step include：
The difference value of the behavior figure picture and reference picture is obtained, when the difference value of behavior figure picture and reference picture is more than the
During one pre-set threshold value, the user characteristics of mark correspondence preset time period is repulsion category feature；
When behavior figure picture and reference picture difference value are less than the first pre-set threshold value, the user of mark correspondence preset time period
It is characterized as attracting category feature.
Preferably, described when behavior figure picture and reference picture difference value are less than the first pre-set threshold value, mark correspondence is default
The user characteristics of time period includes to attract category feature step：
When the difference value of behavior figure picture and reference picture is less than pre-set threshold value, corresponding each preset time period behavior of collection
Facial Expression Image corresponding to image；
The Facial Expression Image of collection is compared with systemic presupposition expression, when the expression of user is matched with default expression
When, the user characteristics of mark correspondence preset time period is attraction category feature.
Preferably, the ad quality appraisal procedure also includes：
When the interruption advertisement instruction that default input equipment sends is detected, according to the interruption advertised event mark correspondence
The user characteristics of preset time period；
The ad quality of the preset time period is mapped according to the user characteristics, so that appraiser is estimated.
Preferably, the difference value step obtained between the comparison chart picture and reference picture includes：
Reference picture and user's head central point location information in each width behavior figure picture of collection are obtained, according to institute
State the difference value that the positional information of user's head central point is obtained between the comparison chart picture and reference picture.
Preferably, the ad quality appraisal procedure also includes：
The user characteristics of predetermined number user is obtained in advertisement each preset time period, according to the predetermined number user
User characteristics mapping each preset time period ad quality, so that appraiser is estimated.
To achieve the above object, the present invention also provides a kind of ad quality apparatus for evaluating, the ad quality apparatus for evaluating
Including：
Taking module, the behavior figure picture of initial time user is played for shooting advertisement, and using behavior image as ginseng
Examine image；
Acquisition module, in advertisement playing process, gathering the behavior figure picture of user at interval of preset time period, and will
Each width behavior figure picture for being gathered is compared with reference picture；
First mark module, the difference value for obtaining the behavior figure picture and reference picture, according to behavior figure picture and ginseng
Examine the user characteristics of the difference value mark correspondence preset time period of image；
First mapping block, the advertisement matter for the user characteristics of each preset time period to be mapped the preset time period
Amount, so that appraiser is estimated.
Alternatively, first mark module includes：
First indexing unit, the difference value for obtaining the behavior figure picture and reference picture, when behavior figure picture and reference
When the difference value of image is more than the first pre-set threshold value, the user characteristics of mark correspondence preset time period is repulsion category feature；
Second indexing unit, for when behavior figure picture and reference picture difference value are less than the first pre-set threshold value, it to be right to mark
The user characteristics of preset time period is answered to attract category feature.
Alternatively, the ad quality apparatus for evaluating also includes：
Detection module, for when the interruption advertisement instruction that default input equipment sends is detected, being interrupted extensively according to described
The user characteristics of reporting events mark correspondence preset time period；
Second mapping block, the ad quality for mapping the preset time period according to the user characteristics, for commenting
Estimate personnel to be estimated.
Alternatively, first mark module includes：
Acquiring unit, for obtaining reference picture with each width behavior figure of collection as in residing for user's head central point
Positional information, positional information according to the user's head central point obtains the difference between the comparison chart picture and reference picture
Different value.
Alternatively, the ad quality apparatus for evaluating also includes：
3rd mapping block, the user characteristics for obtaining predetermined number user in advertisement each preset time period, root
According to the ad quality of user characteristics mapping each preset time period of the predetermined number user, so that appraiser is carried out
Assessment.
The present invention by a kind of ad quality appraisal procedure based on user behavior, by shooting advertisement played just by the method
Begin the behavior figure picture of moment user, and using behavior image as reference picture；In advertisement playing process, at interval of it is default when
Between section gather the behavior figure picture of user, and each width behavior figure picture that will be gathered compares with reference picture；Obtain the row
It is the difference value of image and reference picture, according to the use of behavior figure picture and the difference value corresponding preset time period of mark of reference picture
Family feature；The user characteristics of each preset time period is mapped the ad quality of the preset time period, so that appraiser enters
Row assessment.Due to gathering the behavior figure picture of user at interval of preset time period, according to behavior figure picture and the difference value of reference picture
User characteristics corresponding with difference value maps the ad quality of the preset time period, it is thus possible to quickly learn user to each
The satisfaction of preset time period advertisement, and advertiser is fed back to, advertiser is lifted according to the feedback improvements respective advertisement
Advertising efficiency.
Brief description of the drawings
Fig. 1 is the schematic flow sheet of ad quality appraisal procedure first embodiment of the present invention；
Fig. 2 is the difference that the behavior figure picture and reference picture are obtained in ad quality appraisal procedure second embodiment of the present invention
Different value, according to the refinement flow of behavior figure picture and the user characteristics step of the difference value corresponding preset time period of mark of reference picture
Schematic diagram；
Fig. 3 is to be less than with reference picture difference value when behavior figure picture in ad quality appraisal procedure 3rd embodiment of the present invention
During the first pre-set threshold value, the user characteristics of mark correspondence preset time period is the refinement schematic flow sheet for attracting category feature step；
Fig. 4 is the schematic flow sheet of ad quality appraisal procedure fourth embodiment of the present invention；
Fig. 5 is that the refinement functional module of ad quality apparatus for evaluating first embodiment of the present invention based on user behavior is illustrated
Figure；
Fig. 6 be the present invention based on user behavior ad quality apparatus for evaluating second embodiment in the first mark module it is thin
Change high-level schematic functional block diagram；
Fig. 7 be the present invention based on user behavior ad quality apparatus for evaluating 3rd embodiment in the second indexing unit it is thin
Change high-level schematic functional block diagram；
Fig. 8 is that the refinement functional module of ad quality apparatus for evaluating fourth embodiment of the present invention based on user behavior is illustrated
Figure.
The realization of the object of the invention, functional characteristics and advantage will be described further referring to the drawings in conjunction with the embodiments.
Specific embodiment
It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, it is not intended to limit the present invention.
To be best understood from the present invention, ad quality appraisal procedure is provided herein, implement in ad quality appraisal procedure first
In example, reference picture 1, the method includes：
Step S10, shoots the behavior figure picture that initial time user is played in advertisement, and using behavior image as with reference to figure
Picture；
When starting to put advertisement, now the time is T to record1, initialize and open smart machine camera, initialization procedure
Drop the resolution ratio of base map picture and increase the size of picture, the so displacement beneficial to detection people and the change of people's body language, with
Just displacement and the change of people's body language according to people is analyzed to picture, because before advertisement is played, user typically exists
Watch itself the objectives content interested or open intelligent terminal respective application to watch object content, thus in advertisement
Play initial time user and make behavior interested in ad content, such as near intelligent terminal, when shooting advertisement plays initial
The behavior figure picture of user is carved, thus the picture shot can be user's head or limbs are in center picture position, by this
Used as the reference template P for judging user behavior, then as reference picture starts to catch figure during user's viewing animation to image
Picture.
Step S20, in advertisement playing process, the behavior figure picture of user is gathered at interval of preset time period, and will be adopted
Each width behavior figure picture of collection is compared with reference picture；
It is the behavior for gathering user at interval of preset time period when advertisement lasts are carried out in advertisement playing process
Image, the moment T of record collection image1, T2, T3... Tn, the behavior figure picture of collection is labeled as P1, P2, P3... Pn, every behavior figure
Behavioural characteristic as recording preset time period user, thus be n minor time slice the cutting of whole advertisement reproduction time, it is described
The corresponding ad break of Preset Time segment mark is A1, A2, A3 ... An, and each width behavior figure picture that will be gathered enters with reference picture
Row is compared, described to compare except the displacement and the change of people's body language of people in comparison chart picture, also including being shaken the head to user, is left
Deng the judgement of action, when it is away from respective advertisement playback terminal that big change in displacement occurs in user, user is on collection image
Positional information can change, as user is not on collection image or user is in the marginal position of collection image, and work as
When first-class action partially occurs in user, its head location information on image can also change.
Step S30, obtains the difference value of the behavior figure picture and reference picture, according to behavior figure picture and the difference of reference picture
The user characteristics of different value mark correspondence preset time period；
The difference value of the behavior figure picture and reference picture is obtained, user's head location in reference picture is such as obtained
Information, the positional information includes user's head central point abscissa in the picture and ordinate information, is used in reference picture
The location of account portion central point can obtain user's head location information in behavior figure picture in the centre of image,
Obtain abscissa of the user's head central point in picture and ordinate information in behavior figure picture, obtain the behavior figure picture with
The difference value of reference picture includes obtaining the difference value of user's head central point positional information in reference picture and behavior figure picture
Or user's limbs central point is in the difference value of the positional information in reference picture and behavior figure picture, according to behavior figure picture and reference
The user characteristics of the corresponding preset time period of difference value mark of image, the user characteristics includes attracting category feature and repels class spy
Levy, when user characteristics is to attract category feature, represent that user is very high to ad attention, for example user does not act, and begins
Watch advertisement attentively eventually, when user characteristics is to repel category feature, represent that advertisement lacks attraction to user, for example, shake the head, user
Leave, user terminates advertisement broadcasting etc. using remote control, when difference value exceedes pre-set threshold value, then judge that user behavior there occurs
Change.
Step S40, the user characteristics of each preset time period is mapped the ad quality of the preset time period, for commenting
Estimate personnel to be estimated.
The user characteristics of each preset time period is mapped the ad quality of the preset time period, when in preset time period
When user characteristics is for attraction category feature, illustrate that ad quality is high in the preset time period, satisfaction of the user to delivered advertisement
Height, advertiser can continue to continue to use this section of advertisement of time period, when user characteristics is to repel category feature in preset time period, say
Bright user is low to the satisfaction of delivered advertisement, and the user characteristics for being each preset time period maps the preset time period
Ad quality, advertiser is improved to advertisement or cuts that preset time period user loses interest in or satisfaction is low accordingly
Ad break.
In the present embodiment, the behavior figure picture of initial time user is played by shooting advertisement, and behavior image is made
It is reference picture；In advertisement playing process, the behavior figure picture of user is gathered at interval of preset time period, and it is each by what is gathered
Width behavior figure picture is compared with reference picture；The difference value of the behavior figure picture and reference picture is obtained, according to behavior figure picture
With the user characteristics of the difference value corresponding preset time period of mark of reference picture；The user characteristics of each preset time period is mapped
The ad quality of the preset time period, so that appraiser is estimated.Due at interval of preset time period collection user's
Behavior figure picture, the Preset Time is mapped according to behavior figure picture user characteristics corresponding with difference value with the difference value of reference picture
The ad quality of section, it is thus possible to quickly learn satisfaction of the user to each preset time period advertisement, user is pre- to each
If the satisfaction of time period feeds back to advertiser, advertiser lifts advertising efficiency according to the feedback improvements respective advertisement.
Further, on the basis of ad quality appraisal procedure first embodiment of the present invention, ad quality assessment is proposed
Method second embodiment, reference picture 2, in a second embodiment, step S30 includes：
Step S31, obtains the difference value of the behavior figure picture and reference picture, when behavior figure picture and the difference of reference picture
When value is more than the first pre-set threshold value, the user characteristics of mark correspondence preset time period is repulsion category feature；
Step S32, when behavior figure picture and reference picture difference value are less than the first pre-set threshold value, mark correspondence Preset Time
The user characteristics of section is attraction category feature.
Obtain the difference value of the behavior figure picture and reference picture, the difference value of behavior figure picture and reference picture is more than first
During pre-set threshold value, to repel category feature, such as picture P and Pt's user characteristics of mark correspondence preset time period differs greatly, difference
Value is more than 40%, then it is assumed that user have left, and be had a rest using the time of advertisement, now marks correspondence preset time period
To repel category feature, and user does not act user characteristics, then difference is less than threshold values %3, then picture P and Pt differences compared with
Small, difference is less than %40 more than threshold values %3, is also considered as user and does not act, and it is in order to reduce erroneous judgement, such as to set threshold values
User has blinked etc. and not will be considered that user characteristics to repel category feature.
In the present embodiment, by obtaining the difference value of the behavior figure picture and reference picture, when behavior figure picture and reference
When the difference value of image is more than the first pre-set threshold value, the user characteristics of mark correspondence preset time period is repulsion category feature；Work as row
When being less than the first pre-set threshold value for image and reference picture difference value, the user characteristics of mark correspondence preset time period is to attract class
Feature.Due to when the difference value of behavior figure picture and reference picture is more than the first pre-set threshold value, marking correspondence preset time period
User characteristics is repulsion category feature；When behavior figure picture and reference picture difference value are less than the first pre-set threshold value, mark correspondence is pre-
It is that user characteristics is accurately judged if the user characteristics of time period is to attract category feature, and standard is carried out to user characteristics
Really judge it is accurately to obtain basis of the user to each preset time period advertisement satisfaction, so as to be conducive to businessman further to improve
Advertisement, lifts advertisement benefit.
Further, on the basis of ad quality appraisal procedure second embodiment of the present invention, ad quality assessment is proposed
Method 3rd embodiment, reference picture 3, in the third embodiment, step S32 includes：
Step S33, when the difference value of behavior figure picture and reference picture is less than pre-set threshold value, collection correspondence each it is default when
Between Facial Expression Image of the section behavior figure as corresponding to；
Step S34, the Facial Expression Image of collection and systemic presupposition expression are compared, when user expression with it is default
During expression matching, the user characteristics of mark correspondence preset time period is to attract category feature.
When the difference value of behavior figure picture and reference picture is less than pre-set threshold value, corresponding each preset time period behavior of collection
Facial Expression Image corresponding to image；The Facial Expression Image of collection is compared with systemic presupposition expression, when user's
When expression is matched with default expression, the user characteristics of mark correspondence preset time period is to attract category feature.Due to when behavior figure picture
When difference value with reference picture is less than pre-set threshold value, user is not necessarily high to the satisfaction of advertisement, and such as user may close one's eyes
Rest, or occur the various expressions such as dislike and avoid to advertisement on the face, is to improve the degree of accuracy, collection correspondence each preset time period row
Facial Expression Image corresponding to image, and compare with systemic presupposition expression, systemic presupposition expression is user to advertisement
Expression that is interested or being attracted by advertisement, thus when the expression of user is matched with default expression, i.e., both expressions are all high
Emerging, or open eyes wide and stare at screen, the user characteristics of mark correspondence preset time period is to attract category feature.
In the present embodiment, by the way that when the difference value of behavior figure picture and reference picture is less than pre-set threshold value, collection is corresponding
Each Facial Expression Image of preset time period behavior figure as corresponding to；The Facial Expression Image that will be gathered is expressed one's feelings with systemic presupposition
Compare, when the expression of user is matched with default expression, the user characteristics of mark correspondence preset time period is to attract class special
Levy.Due to judging user characteristics on the basis of expression is obtained, it is thus possible to more accurately learn that user expires to advertisement
Meaning degree, is conducive to businessman further to improve advertisement, lifts advertisement benefit.
Further, on the basis of ad quality appraisal procedure first embodiment of the present invention, ad quality assessment is proposed
Method fourth embodiment, reference picture 4, in the fourth embodiment, the ad quality appraisal procedure also includes：
Step S50, when the interruption advertisement instruction that default input equipment sends is detected, according to the interruption advertised event
The user characteristics of mark correspondence preset time period；
Step S60, the ad quality of the preset time period is mapped according to the user characteristics, so that appraiser is carried out
Assessment.
When the interruption advertisement instruction that default input equipment sends is detected, now user is general wide to the correspondence time period
Accuse dissatisfied or lose interest in, according to the user characteristics of the interruption advertised event mark correspondence preset time period, according to institute
The ad quality that user characteristics maps the preset time period is stated, so that appraiser is estimated.
In the present embodiment, by when the interruption advertisement instruction that default input equipment sends is detected, in described
The user characteristics of disconnected advertised event mark correspondence preset time period；The wide of the preset time period is mapped according to the user characteristics
Quality is accused, so that appraiser is estimated.Due to considering the interruption case of advertisements that input equipment sends, thus more can be comprehensively right
Ad quality is estimated.
Further, on the basis of ad quality appraisal procedure first embodiment of the present invention, ad quality assessment is proposed
The embodiment of method the 5th, in the 5th embodiment, the difference value step obtained between the comparison chart picture and reference picture
Including：
Reference picture and user's head central point location information in each width behavior figure picture of collection are obtained, according to institute
State the difference value that the positional information of user's head central point is obtained between the comparison chart picture and reference picture.
Because when the location of user's head central point information change, the behavior of user can typically change, because
And the difference value between the comparison chart picture and reference picture is obtained according to the positional information of the user's head central point.
In the present embodiment, by obtaining reference picture with each width behavior figure of collection as in residing for user's head central point
Positional information, positional information according to the user's head central point obtains the difference between the comparison chart picture and reference picture
Different value.Due to obtaining the difference between the comparison chart picture and reference picture according to the positional information of the user's head central point
Value, it is thus possible to the accurate user characteristics for obtaining correspondence preset time period, base is provided accurately to obtain user to advertisement satisfaction
Plinth.
Further, on the basis of ad quality appraisal procedure first embodiment of the present invention, ad quality assessment is proposed
Method sixth embodiment, in the sixth embodiment, the ad quality appraisal procedure also includes：
The user characteristics of predetermined number user is obtained in advertisement each preset time period, according to the predetermined number user
User characteristics mapping each preset time period ad quality, so that appraiser is estimated.
Increase user's statistical sample, improves the accuracy of characteristic of advertisement timeslice, for example：For an advertisement, count into
The feedback of thousand users up to ten thousand.Count the attraction category feature timeslice that most of users mark jointly, the advertisement benefit for so obtaining
It is higher, can also adaptivity improvement be carried out to advertisement, advertisement first such as is delivered in a local area, for the repulsion class of advertisement
After timeslice is improved, delivered again, continue to collect the characteristic of advertisement after improving, then be improved to repelling class timeslice,
Then deliver again.After repeatedly refining, an advertisement that content is fascinating and time span is appropriate is obtained, it is final to deliver
To in national areas, so can guarantee that advertisement gives user one good experience in extensive for the first time dispensing.
In the present embodiment, by obtaining the user characteristics of predetermined number user, root in advertisement each preset time period
According to the ad quality of user characteristics mapping each preset time period of the predetermined number user, so that appraiser is carried out
Assessment.Due to obtaining the satisfaction of the user to each preset time period of predetermined number, thus accidentalia is eliminated, improved
The degree of accuracy, is beneficial to further improve the benefit of merchant advertisement.
The present invention also provides ad quality appraisal procedure device, in the ad quality apparatus for evaluating first based on user behavior
In embodiment, reference picture 5, the device includes：
Taking module 10, for shoot advertisement play initial time user behavior figure picture, and using behavior image as
Reference picture；
When starting to put advertisement, now the time is T to record1, initialize and open smart machine camera, initialization procedure
Drop the resolution ratio of base map picture and increase the size of picture, the so displacement beneficial to detection people and the change of people's body language, with
Just displacement and the change of people's body language according to people is analyzed to picture, because before advertisement is played, user typically exists
Watch itself the objectives content interested or open intelligent terminal respective application to watch object content, thus in advertisement
Play initial time user and make behavior interested in ad content, such as near intelligent terminal, when shooting advertisement plays initial
The behavior figure picture of user is carved, thus the picture shot can be user's head or limbs are in center picture position, by this
Used as the reference template P for judging user behavior, then as reference picture starts to catch figure during user's viewing animation to image
Picture.
Acquisition module 20, in advertisement playing process, gathering the behavior figure picture of user at interval of preset time period, and
Each width behavior figure picture that will be gathered is compared with reference picture；
It is the behavior for gathering user at interval of preset time period when advertisement lasts are carried out in advertisement playing process
Image, the moment T of record collection image1, T2, T3... Tn, the behavior figure picture of collection is labeled as P1, P2, P3... Pn, every behavior figure
Behavioural characteristic as recording preset time period user, thus be n minor time slice the cutting of whole advertisement reproduction time, it is described
The corresponding ad break of Preset Time segment mark is A1, A2, A3 ... An, and each width behavior figure picture that will be gathered enters with reference picture
Row is compared, described to compare except the displacement and the change of people's body language of people in comparison chart picture, also including being shaken the head to user, is left
Deng the judgement of action, when it is away from respective advertisement playback terminal that big change in displacement occurs in user, user is on collection image
Positional information can change, as user is not on collection image or user is in the marginal position of collection image, and work as
When first-class action partially occurs in user, its head location information on image can also change.
First mark module 30, the difference value for obtaining the behavior figure picture and reference picture, according to behavior figure picture with
The user characteristics of the difference value mark correspondence preset time period of reference picture；
The difference value of the behavior figure picture and reference picture is obtained, user's head location in reference picture is such as obtained
Information, the positional information includes user's head central point abscissa in the picture and ordinate information, is used in reference picture
The location of account portion central point can obtain user's head location information in behavior figure picture in the centre of image,
Obtain abscissa of the user's head central point in picture and ordinate information in behavior figure picture, obtain the behavior figure picture with
The difference value of reference picture includes obtaining the difference value of user's head central point positional information in reference picture and behavior figure picture
Or user's limbs central point is in the difference value of the positional information in reference picture and behavior figure picture, according to behavior figure picture and reference
The user characteristics of the corresponding preset time period of difference value mark of image, the user characteristics includes attracting category feature and repels class spy
Levy, when user characteristics is to attract category feature, represent that user is very high to ad attention, for example user does not act, and begins
Watch advertisement attentively eventually, when user characteristics is to repel category feature, represent that advertisement lacks attraction to user, for example, shake the head, user
Leave, user terminates advertisement broadcasting etc. using remote control, when difference value exceedes pre-set threshold value, then judge that user behavior there occurs
Change.
First mapping block 40, the advertisement for the user characteristics of each preset time period to be mapped the preset time period
Quality, so that appraiser is estimated.
The user characteristics of each preset time period is mapped the ad quality of the preset time period, when in preset time period
When user characteristics is for attraction category feature, illustrate that ad quality is high in the preset time period, satisfaction of the user to delivered advertisement
Height, advertiser can continue to continue to use this section of advertisement of time period, when user characteristics is to repel category feature in preset time period, say
Bright user is low to the satisfaction of delivered advertisement, and the user characteristics for being each preset time period maps the preset time period
Ad quality, advertiser is improved to advertisement or cuts that preset time period user loses interest in or satisfaction is low accordingly
Ad break.
In the present embodiment, by taking module 10, the behavior figure picture of initial time user is played for shooting advertisement, and
Using behavior image as reference picture；Acquisition module 20, in advertisement playing process, at interval of preset time period collection
The behavior figure picture of user, and each width behavior figure picture that will be gathered compares with reference picture；First mark module 30, is used for
The difference value of the behavior figure picture and reference picture is obtained, it is corresponding with the difference value mark of reference picture default according to behavior figure picture
The user characteristics of time period；First mapping block 40, during for the user characteristics of each preset time period to be mapped into described default
Between section ad quality, so that appraiser is estimated.Due to gathering the behavior figure picture of user, root at interval of preset time period
The advertisement matter of the preset time period is mapped according to behavior figure picture user characteristics corresponding with difference value with the difference value of reference picture
Amount, it is thus possible to quickly satisfaction of the user to each preset time period advertisement is learnt, by user to each preset time period
Satisfaction feeds back to advertiser, and advertiser lifts advertising efficiency according to the feedback improvements respective advertisement.
Further, on the basis of ad quality apparatus for evaluating first embodiment of the present invention, ad quality assessment is proposed
Device second embodiment, reference picture 6, in a second embodiment, the first mark module includes：
First indexing unit 31, the difference value for obtaining the behavior figure picture and reference picture, when behavior figure picture and ginseng
When examining the difference value of image more than the first pre-set threshold value, the user characteristics of mark correspondence preset time period is repulsion category feature；
Second indexing unit 32, for when behavior figure picture and reference picture difference value are less than the first pre-set threshold value, marking
The user characteristics of correspondence preset time period is attraction category feature.
Obtain the difference value of the behavior figure picture and reference picture, the difference value of behavior figure picture and reference picture is more than first
During pre-set threshold value, to repel category feature, such as picture P and Pt's user characteristics of mark correspondence preset time period differs greatly, difference
Value is more than 40%, then it is assumed that user have left, and be had a rest using the time of advertisement, now marks correspondence preset time period
To repel category feature, and user does not act user characteristics, then difference is less than threshold values %3, then picture P and Pt differences compared with
Small, difference is less than %40 more than threshold values %3, is also considered as user and does not act, and it is in order to reduce erroneous judgement, such as to set threshold values
User has blinked etc. and not will be considered that user characteristics to repel category feature.
In the present embodiment, by the first indexing unit 31, the difference for obtaining the behavior figure picture and reference picture
Value, when the difference value of behavior figure picture and reference picture is more than the first pre-set threshold value, the user of mark correspondence preset time period is special
Levy to repel category feature；Second indexing unit 32, for being less than the first pre-set threshold value when behavior figure picture and reference picture difference value
When, the user characteristics of mark correspondence preset time period is attraction category feature.Due to when the difference value of behavior figure picture and reference picture
During more than the first pre-set threshold value, the user characteristics of mark correspondence preset time period is repulsion category feature；When behavior figure picture and reference
When image difference value is less than the first pre-set threshold value, the user characteristics of mark correspondence preset time period, to attract category feature, is right
User characteristics is accurately judged, and it is that accurately acquisition user is wide to each preset time period that accurate judgement is carried out to user characteristics
The basis of satisfaction is accused, so as to be conducive to businessman further to improve advertisement, advertisement benefit is lifted.
Further, on the basis of ad quality apparatus for evaluating second embodiment of the present invention, ad quality assessment is proposed
Device 3rd embodiment, reference picture 7, in the third embodiment, second indexing unit includes：
Collection subelement 33, for when the difference value of behavior figure picture and reference picture is less than pre-set threshold value, collection to be corresponding
Each Facial Expression Image of preset time period behavior figure as corresponding to；
Subelement 34 is compared, for the Facial Expression Image of collection to be compared with systemic presupposition expression, when user's
When expression is matched with default expression, the user characteristics of mark correspondence preset time period is to attract category feature.
When the difference value of behavior figure picture and reference picture is less than pre-set threshold value, corresponding each preset time period behavior of collection
Facial Expression Image corresponding to image；The Facial Expression Image of collection is compared with systemic presupposition expression, when user's
When expression is matched with default expression, the user characteristics of mark correspondence preset time period is to attract category feature.Due to when behavior figure picture
When difference value with reference picture is less than pre-set threshold value, user is not necessarily high to the satisfaction of advertisement, and such as user may close one's eyes
Rest, or occur the various expressions such as dislike and avoid to advertisement on the face, is to improve the degree of accuracy, collection correspondence each preset time period row
Facial Expression Image corresponding to image, and compare with systemic presupposition expression, systemic presupposition expression is user to advertisement
Expression that is interested or being attracted by advertisement, thus when the expression of user is matched with default expression, i.e., both expressions are all high
Emerging, or open eyes wide and stare at screen, the user characteristics of mark correspondence preset time period is to attract category feature.
In the present embodiment, by gathering subelement 33, for the difference value when behavior figure picture and reference picture less than pre-
If during threshold values, corresponding each Facial Expression Image of preset time period behavior figure as corresponding to of collection；Subelement 34 is compared, is used for
The Facial Expression Image of collection is compared with systemic presupposition expression, when the expression of user is matched with default expression, mark
The user characteristics of correspondence preset time period is attraction category feature.Due to sentencing to user characteristics on the basis of expression is obtained
It is disconnected, it is thus possible to more accurately to learn satisfaction of the user to advertisement, be conducive to businessman further to improve advertisement, lifting advertisement effect
Benefit.
Further, on the basis of ad quality apparatus for evaluating first embodiment of the present invention, ad quality assessment is proposed
Device fourth embodiment, reference picture 8, in the fourth embodiment, the ad quality apparatus for evaluating also includes：
Detection module 50, for when the interruption advertisement instruction that default input equipment sends is detected, according to the interruption
The user characteristics of advertised event mark correspondence preset time period；
Second mapping block 60, the ad quality for mapping the preset time period according to the user characteristics, for
Appraiser is estimated.
When the interruption advertisement instruction that default input equipment sends is detected, now user is general wide to the correspondence time period
Accuse dissatisfied or lose interest in, according to the user characteristics of the interruption advertised event mark correspondence preset time period, according to institute
The ad quality that user characteristics maps the preset time period is stated, so that appraiser is estimated.
In the present embodiment, by detection module 50, for referring to when the interruption advertisement for detecting default input equipment transmission
When making, according to the user characteristics of the interruption advertised event mark correspondence preset time period；Second mapping block 60, for basis
The user characteristics maps the ad quality of the preset time period, so that appraiser is estimated.Due to considering that input sets
The interruption case of advertisements that preparation is sent, thus more ad quality can be estimated comprehensively.
Further, on the basis of ad quality apparatus for evaluating first embodiment of the present invention, ad quality assessment is proposed
The embodiment of device the 5th, in the 5th embodiment, first mark module includes：
Acquiring unit, for obtaining position of the reference picture with each width behavior figure of collection as in residing for user's head central point
Confidence ceases, and the positional information according to the user's head central point obtains the difference between the comparison chart picture and reference picture
Value.
Because when the location of user's head central point information change, the behavior of user can typically change, because
And the difference value between the comparison chart picture and reference picture is obtained according to the positional information of the user's head central point.
In the present embodiment, by acquiring unit, for obtaining reference picture with user in each width behavior figure picture for gathering
The location of head center point information, the positional information according to the user's head central point obtains the comparison chart picture with ginseng
Examine the difference value between image.Due to obtaining the comparison chart picture with reference according to the positional information of the user's head central point
Difference value between image, it is thus possible to the accurate user characteristics for obtaining correspondence preset time period, is accurately to obtain user to wide
Accuse satisfaction and basis is provided.
Further, on the basis of ad quality apparatus for evaluating first embodiment of the present invention, ad quality assessment is proposed
Device sixth embodiment, in the sixth embodiment, the ad quality apparatus for evaluating also includes：
3rd mapping block, the user characteristics for obtaining predetermined number user in advertisement each preset time period, root
According to the ad quality of user characteristics mapping each preset time period of the predetermined number user, so that appraiser is carried out
Assessment.
Increase user's statistical sample, improves the accuracy of characteristic of advertisement timeslice, for example：For an advertisement, count into
The feedback of thousand users up to ten thousand.Count the attraction category feature timeslice that most of users mark jointly, the advertisement benefit for so obtaining
It is higher, can also adaptivity improvement be carried out to advertisement, advertisement first such as is delivered in a local area, for the repulsion class of advertisement
After timeslice is improved, delivered again, continue to collect the characteristic of advertisement after improving, then be improved to repelling class timeslice,
Then deliver again.After repeatedly refining, an advertisement that content is fascinating and time span is appropriate is obtained, it is final to deliver
To in national areas, so can guarantee that advertisement gives user one good experience in extensive for the first time dispensing.
In the present embodiment, by the 3rd mapping block, for obtaining predetermined number in advertisement each preset time period
The user characteristics of user, according to the predetermined number user user characteristics mapping described in each preset time period advertisement matter
Amount, so that appraiser is estimated.Due to obtaining the satisfaction of the user to each preset time period of predetermined number, thus row
Except accidentalia, the degree of accuracy is improved, be beneficial to further improve the benefit of merchant advertisement.
The preferred embodiments of the present invention are these are only, the scope of the claims of the invention is not thereby limited, it is every to utilize this hair
Equivalent structure or equivalent flow conversion that bright specification and accompanying drawing content are made, or directly or indirectly it is used in other related skills
Art field, is included within the scope of the present invention.
Claims (12)
1. a kind of ad quality appraisal procedure, it is characterised in that the ad quality appraisal procedure includes：
The behavior figure picture that initial time user is played in advertisement is shot, and using behavior image as reference picture；
In advertisement playing process, the behavior figure picture of user, and each width behavior that will be gathered are gathered at interval of preset time period
Image is compared with reference picture；
The difference value of the behavior figure picture and reference picture is obtained, it is corresponding with the difference value mark of reference picture according to behavior figure picture
The user characteristics of preset time period；
The user characteristics of each preset time period is mapped the ad quality of the preset time period, so that appraiser is commented
Estimate.
2. ad quality appraisal procedure as claimed in claim 1, it is characterised in that the acquisition behavior figure picture and reference
The difference value of image, according to the user characteristics step bag of behavior figure picture and the difference value corresponding preset time period of mark of reference picture
Include：
The difference value of the behavior figure picture and reference picture is obtained, when behavior figure picture is pre- more than first with the difference value of reference picture
If during threshold values, the user characteristics of mark correspondence preset time period is repulsion category feature；
When behavior figure picture and reference picture difference value are less than the first pre-set threshold value, the user characteristics of mark correspondence preset time period
To attract category feature.
3. ad quality appraisal procedure as claimed in claim 2, it is characterised in that described when behavior figure picture and reference picture are poor
When different value is less than the first pre-set threshold value, the user characteristics of mark correspondence preset time period is that attraction category feature step includes：
When the difference value of behavior figure picture and reference picture is less than pre-set threshold value, corresponding each preset time period behavior figure picture of collection
Corresponding Facial Expression Image；
The Facial Expression Image of collection is compared with systemic presupposition expression, when the expression of user is matched with default expression,
The user characteristics of mark correspondence preset time period is attraction category feature.
4. the ad quality appraisal procedure as described in claims 1 to 3 any one, the ad quality appraisal procedure is also wrapped
Include：
It is default according to the interruption advertised event mark correspondence when the interruption advertisement instruction that default input equipment sends is detected
The user characteristics of time period；
The ad quality of the preset time period is mapped according to the user characteristics, so that appraiser is estimated.
5. ad quality appraisal procedure as claimed in claim 1, it is characterised in that the acquisition comparison chart picture and reference
Difference value step between image includes：
Reference picture and user's head central point location information in each width behavior figure picture of collection are obtained, according to the use
The positional information of account portion central point obtains the difference value between the comparison chart picture and reference picture.
6. ad quality appraisal procedure as claimed in claim 1, it is characterised in that the ad quality appraisal procedure is also wrapped
Include：
The user characteristics of predetermined number user is obtained in advertisement each preset time period, according to the use of the predetermined number user
The ad quality of each preset time period described in the Feature Mapping of family, so that appraiser is estimated.
7. a kind of ad quality apparatus for evaluating, it is characterised in that the ad quality apparatus for evaluating includes：
Taking module, the behavior figure picture of initial time user is played for shooting advertisement, and using behavior image as with reference to figure
Picture；
Acquisition module, in advertisement playing process, the behavior figure picture of user being gathered at interval of preset time period, and will be adopted
Each width behavior figure picture of collection is compared with reference picture；
First mark module, the difference value for obtaining the behavior figure picture and reference picture, according to behavior figure picture and with reference to figure
The user characteristics of the difference value mark correspondence preset time period of picture；
First mapping block, the ad quality for the user characteristics of each preset time period to be mapped the preset time period,
So that appraiser is estimated.
8. ad quality apparatus for evaluating as claimed in claim 7, it is characterised in that first mark module includes：
First indexing unit, the difference value for obtaining the behavior figure picture and reference picture, when behavior figure picture and reference picture
Difference value more than the first pre-set threshold value when, mark correspondence preset time period user characteristics for repel category feature；
Second indexing unit, for when behavior figure picture and reference picture difference value are less than the first pre-set threshold value, mark correspondence to be pre-
If the user characteristics of time period is attraction category feature.
9. ad quality apparatus for evaluating as claimed in claim 7, it is characterised in that second indexing unit includes：
Collection subelement, for when the difference value of behavior figure picture and reference picture is less than pre-set threshold value, each to be pre- to gather correspondence
If Facial Expression Image of the time period behavior figure as corresponding to；
Compare subelement, for by the Facial Expression Image of collection and systemic presupposition expression compare, when user expression and
During default expression matching, the user characteristics of correspondence preset time period is marked to attract category feature.
10. the ad quality apparatus for evaluating as described in claim 7 to 9 any one, the ad quality apparatus for evaluating is also wrapped
Include：
Detection module, for when the interruption advertisement instruction that default input equipment sends is detected, according to the interruption advertisement thing
The user characteristics of part mark correspondence preset time period；
Second mapping block, the ad quality for mapping the preset time period according to the user characteristics, for evaluator
Member is estimated.
11. ad quality apparatus for evaluating as claimed in claim 7, it is characterised in that first mark module includes：
Acquiring unit, for obtaining position of the reference picture with each width behavior figure of collection as in residing for user's head central point
Confidence ceases, and the positional information according to the user's head central point obtains the difference between the comparison chart picture and reference picture
Value.
12. ad quality apparatus for evaluating as claimed in claim 7, it is characterised in that the ad quality apparatus for evaluating is also wrapped
Include：
3rd mapping block, the user characteristics for obtaining predetermined number user in advertisement each preset time period, according to institute
The ad quality of user characteristics mapping each preset time period of predetermined number user is stated, so that appraiser is commented
Estimate.
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611027268.XA CN106779802A (en) | 2016-11-16 | 2016-11-16 | Ad quality appraisal procedure and device |
| PCT/CN2016/112595 WO2018090447A1 (en) | 2016-11-16 | 2016-12-28 | Advertisement quality assessment method and device |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611027268.XA CN106779802A (en) | 2016-11-16 | 2016-11-16 | Ad quality appraisal procedure and device |
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| CN106779802A true CN106779802A (en) | 2017-05-31 |
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| CN (1) | CN106779802A (en) |
| WO (1) | WO2018090447A1 (en) |
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| CN109345953A (en) * | 2018-08-28 | 2019-02-15 | 信利光电股份有限公司 | Advertisement pushing method and system, storage medium and mobile terminal based on advertisement machine |
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| CN111177556A (en) * | 2019-12-30 | 2020-05-19 | 绍兴市上虞区理工高等研究院 | Scientific and technological achievement transformation system and method |
| CN111210276B (en) * | 2020-01-08 | 2023-12-08 | 秒针信息技术有限公司 | Advertisement playing strategy adjustment method and device, electronic equipment and medium |
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| WO2018090447A1 (en) | 2018-05-24 |
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