CN108419115A - A kind of advertisement method for implantation - Google Patents
A kind of advertisement method for implantation Download PDFInfo
- Publication number
- CN108419115A CN108419115A CN201810158621.0A CN201810158621A CN108419115A CN 108419115 A CN108419115 A CN 108419115A CN 201810158621 A CN201810158621 A CN 201810158621A CN 108419115 A CN108419115 A CN 108419115A
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- CN
- China
- Prior art keywords
- advertisement
- target frame
- video
- frame
- portrait
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
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Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
- G06T7/00—Image analysis
- G06T7/10—Segmentation; Edge detection
- G06T7/11—Region-based segmentation
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
- G06T7/00—Image analysis
- G06T7/10—Segmentation; Edge detection
- G06T7/194—Segmentation; Edge detection involving foreground-background segmentation
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
- G06T2207/00—Indexing scheme for image analysis or image enhancement
- G06T2207/10—Image acquisition modality
- G06T2207/10016—Video; Image sequence
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
- G06T2207/00—Indexing scheme for image analysis or image enhancement
- G06T2207/20—Special algorithmic details
- G06T2207/20112—Image segmentation details
- G06T2207/20116—Active contour; Active surface; Snakes
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
- G06T2207/00—Indexing scheme for image analysis or image enhancement
- G06T2207/30—Subject of image; Context of image processing
- G06T2207/30196—Human being; Person
Abstract
The invention discloses a kind of advertisement method for implantation, in the video for being not inserted into targeted advertisements material, frame by frame carries out image analysis, it is more than that the target frame of setting value matches ad material to not there is the character image accounting of advertisement, target frame portrait is plucked out and selected ad material is attached in the foreground or background of portrait, by the way that the body matter (such as personage) in video is plucked out automatically by technological means, and advertisement is placed in its foreground or background, reached with this and both inserts advertisement in video, the effect of user's viewing experience is not interfered with again, good balance is achieved between advertising results and video tastes, simultaneously, by detecting personage's gender and age in current picture, it can carry out intelligent Matching, show different advertisements, to realize the accurate dispensing of advertisement.
Description
Technical field
The present invention relates to a kind of advertisement method for implantation.
Background technology
At present in internet video, the advertisement of dispensing is based on the video bumper advertisements of head and run-out.In order to ensure
Effect, head advertisement, which is traditionally arranged to be, not can skip, and user could watch video, but this after must finishing watching head bumper advertisements
Sample compares influence user experience；Run-out advertisement is then easy to be ignored by user, cannot reach advertising results.Plug-in type patch in piece is wide
It accuses, since the normal video viewing experience of user can be interrupted, also receives censure.Therefore, current internet video, it is difficult to wide
It accuses and reaches balance between effect and user experience.It is wide to be inserted into head patch for short-sighted frequency within especially currently a popular 5 minutes
It accuses, can more severely impact user experience, so rarely having input advertisement in short-sighted frequency at present.
Invention content
A kind of advertisement method for implantation is provided it is an object of the invention to overcome in the prior art insufficient.
To achieve the above object, on the one hand, a kind of advertisement method for implantation provided by the invention includes the following steps：
A frame image is obtained, judges whether the target frame has been implanted into target material advertisement；
If target frame has been implanted into material, target frame whether advertisement is judged；
If target frame is not broadcast, the personage for analyzing target frame in real time accounts for whether aspect ratio is more than setting value；
If target frame is more than setting value, the character features in target frame are analyzed, and according to character features, in local side advertisement
Ad material is matched and obtained in library or server-side advertisement base；
Portrait in target frame is plucked out, and ad material is attached in the foreground or background of portrait and reconstructed image shape
The target frame of Cheng Xin；
Target frame is played, and obtains next frame image and continues to determine whether to be implanted into material, cycle above-mentioned steps are until regard
Frequency terminates.
According to a kind of advertisement method for implantation provided by the invention, by the way that the body matter (such as personage) in video is passed through skill
Art means pluck out automatically, and ad material is placed in its foreground or background, are reached with this and not only insert advertisement in video, but also
The effect for not interfering with user's viewing experience achieves good balance between advertising results and video tastes, meanwhile, pass through
Personage's gender in current picture and age are detected, intelligent Matching can be carried out, show different advertisements, to realize the essence of advertisement
Standard is launched.
Description of the drawings
Fig. 1 is a kind of flow diagram of advertisement method for implantation of one embodiment of the invention；
Fig. 2 is a kind of effect exemplary plot of advertisement method for implantation of some embodiments of the invention.
The embodiments will be further described with reference to the accompanying drawings for the realization, the function and the advantages of the object of the present invention.
Specific implementation mode
The embodiment of the present invention is described below in detail.
One embodiment of the invention provides a kind of advertisement method for implantation, as shown in Figure 1, not carrying out target material implantation
Video in, frame by frame carries out image analysis, to do not have the character image accounting of advertisement be more than the target frame of setting value match it is wide
Material is accused, target frame portrait is plucked out and selected ad material is attached in the foreground or background of portrait simultaneously reconstructed image shape
The target frame of Cheng Xin.
Ad material collects in advertisement base.It is appreciated that according to application scenarios, advertisement base may be provided at operating side conduct
It is locally stored；Server-side is may also be arranged on, transmission is taken to use when needing.
Specifically, include the following steps：
If in the implantation of ADFlag1=materials, True is in implantation, and False is not to be implanted into, initial value=False；
If ADFlag2=advertisements have been broadcast, True is to have broadcast, and False is not broadcast, initial value=False.
Since the first frame of video, frame by frame obtains video image as target frame.
S1, next frame video image is obtained, in judging whether material is implanted into：If so, frame ADFlag1=True is marked,
And skip to step S5；If it is not, marking frame ADFlag1=False, and skip to step S2.
The value of S2, detection target frame frame ADFlag2：If ADFlag2=True, step S6 is skipped to；If ADFlag2=
False skips to step S3.
S3, the in real time figure and ground in analysis target frame current video image, judge that personage accounts for whether aspect ratio surpasses
Setting value is crossed, range of set value is 35~85% in the present embodiment, if so, skipping to step S4；If it is not, skipping to step S1.
S4, analysis target frame video main body character features (including but not limited to age, gender and facial characteristics etc.), according to
Main body personage's characteristic matching respective advertisement material.If there is matched ad material, step S5 is skipped to；If without matched advertisement element
Material skips to step S1.
S5, portrait is plucked out from target frame in real time.According to the configuration of ad material, ad material is attached to video portrait
Foreground or background in.Judge whether advertisement finishes：If so, marking frame ADFlag2=True, and skip to step S6；If no
It is to skip to step S6.It should be noted that in this step, after which is ADFlag2=True, i.e., need not insert again
Enter ad material, directly plays video.In this step, the stingy as technology of portrait is plucked out from target frame, is character contour
Opened with background separation, due to ad material be not simply progress foreground covering, but according to the movement of portrait position by
Frame dynamic change, therefore ad material will be according to scratching the portrait precisely exposed as result in profile.Above-mentioned scratches as technology is logical
The identification to scene and object features is crossed, portrait profile is isolated.
S6, target frame is played, and judges whether video finishes：If so, terminating video playing；If it is not, then jumping
To step S1, it is target frame to obtain next frame video image.
Above-mentioned S1~S6 steps are recycled, until all frames of video have been handled.
In the present invention, the testing principle of video frame images, first, utilize existing face recognition technology, in mobile device and
The Face datection that Millisecond is realized on PC, is detected tracking, which is adapted to side face, blocks, mould to face
The actual environments such as paste, expression shape change.Second is that using image recognition technology, according to scene and object features, identify common upper
Thousand kinds of generic objects and attribute.By this two prior arts, the video frame images detection in above-mentioned steps may be implemented.
In step s 4, the principle of the age of personage, gender and facial-feature analysis is to utilize existing recognition of face skill
Art is positioned and is analyzed by 108 key points to faces such as eye, mouth, nosewheel exterior features, it is big to accurately identify a variety of face characters
Class, such as gender, age, race, expression, ornaments, beard, face action state realize the character features identification in step S4.
It is that the advertisement of one embodiment of the invention is implanted into effect as shown in Fig. 2 (2a, 2b, 2c).
By taking Fig. 2 b as an example：Picture detection frame by frame is carried out to video, confirms target frame ADFlag1=False, ADFlag2
After=False, S3 is entered step, it has been more than setting value to judge that personage accounts for aspect ratio, enters step S4, and year is carried out to personage
The detection in age, gender and facial characteristics, testing result are 18~25 years old women, judge that this type video is suitble to according to testing result
Electric business is marketed, and the ad material of day cat double 11 is matched in advertisement base, plucks out the portrait in target frame, and by ad material
It is implanted in foreground and plays.
Fig. 2 (2a, 2b, 2c) has respectively represented the effect by the present invention program product placement of different video type.It can be with
See, either in half body, whole body still in the larger video of movement range, the advertisement being implanted into the present inventive method can
It is preferably combined with video pictures, to reach ideal advertising results, while not damaging user experience.
To sum up, by plucking out the body matter (such as personage) in video automatically by technological means, and advertisement is placed in
In its foreground or background, reached with this and not only insert advertisement in video, but also do not interfere with the effect of user's viewing experience, wide
It accuses and achieves good balance between effect and video tastes, meanwhile, by detecting personage's gender and age in current picture,
Intelligent Matching can be carried out, shows different advertisements, to realize the accurate dispensing of advertisement.
Using the present invention method advertisement is inserted into internet video, can allow user during watching video not
Advertising information also can be effectively obtained with pause video, and since advertisement is in the form of foreground/background and current video picture
In conjunction with, therefore video viewability is not damaged, while obtaining preferable advertising results.
In the description of this specification, reference term " one embodiment ", " some embodiments ", " example ", " specifically show
The description of example " or " some examples " etc. means specific features, structure, material or spy described in conjunction with this embodiment or example
Point is included at least one embodiment or example of the invention.In the present specification, schematic expression of the above terms are not
Centainly refer to identical embodiment or example.Moreover, particular features, structures, materials, or characteristics described can be any
One or more embodiments or example in can be combined in any suitable manner.Although the reality of the present invention has been shown and described above
Apply example, it is to be understood that above-described embodiment is exemplary, and is not considered as limiting the invention, this field it is common
Technical staff without departing from the principle and spirit of the present invention within the scope of the invention can to above-described embodiment into
Row change, modification, replacement and modification.
Claims (1)
1. a kind of advertisement method for implantation, which is characterized in that include the following steps：
A frame image is obtained, judges whether the target frame has been implanted into target material advertisement；
If the target frame has been implanted into the material, the target frame whether advertisement is judged；
If the target frame is not broadcast, the personage for analyzing the target frame in real time accounts for whether aspect ratio is more than setting value；
If the target frame is more than the setting value, the character features in the target frame are analyzed, and according to the character features,
Ad material is matched and obtained in local side advertisement base or server-side advertisement base；
Portrait in the target frame is plucked out, and the ad material is attached in the foreground or background of the portrait and is laid equal stress on
Composition picture forms new target frame；
The target frame is played, and obtains next frame image and continues to determine whether to be implanted into material, cycle above-mentioned steps are until regard
Frequency terminates.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810158621.0A CN108419115A (en) | 2018-02-13 | 2018-02-13 | A kind of advertisement method for implantation |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810158621.0A CN108419115A (en) | 2018-02-13 | 2018-02-13 | A kind of advertisement method for implantation |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN108419115A true CN108419115A (en) | 2018-08-17 |
Family
ID=63129053
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201810158621.0A Pending CN108419115A (en) | 2018-02-13 | 2018-02-13 | A kind of advertisement method for implantation |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN108419115A (en) |
Cited By (6)
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|---|---|---|---|---|
| CN110121034A (en) * | 2019-05-09 | 2019-08-13 | 腾讯科技（深圳）有限公司 | A kind of method, apparatus and storage medium being implanted into information in video |
| WO2020064026A1 (en) * | 2018-09-28 | 2020-04-02 | 北京多点在线科技有限公司 | Game advertisement production method and platform, storage medium |
| CN110992251A (en) * | 2019-11-29 | 2020-04-10 | 北京金山云网络技术有限公司 | Logo replacing method and device in video and electronic equipment |
| CN111031273A (en) * | 2020-01-09 | 2020-04-17 | 翟长斌 | Voice and video call advertisement management system of mobile terminal |
| CN111447472A (en) * | 2019-10-26 | 2020-07-24 | 奥菲(泰州)光电传感技术有限公司 | Advertisement content big data delivery platform and method |
| CN111627086A (en) * | 2020-06-03 | 2020-09-04 | 上海商汤智能科技有限公司 | Head portrait display method and device, computer equipment and storage medium |
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| CN111627086A (en) * | 2020-06-03 | 2020-09-04 | 上海商汤智能科技有限公司 | Head portrait display method and device, computer equipment and storage medium |
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Application publication date: 20180817 |