CN106982380A - The method for implantation of virtual interactive advertisement in internet video - Google Patents
The method for implantation of virtual interactive advertisement in internet video Download PDFInfo
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- CN106982380A CN106982380A CN201710260711.6A CN201710260711A CN106982380A CN 106982380 A CN106982380 A CN 106982380A CN 201710260711 A CN201710260711 A CN 201710260711A CN 106982380 A CN106982380 A CN 106982380A
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- 230000002452 interceptive effect Effects 0.000 title claims abstract description 30
- 238000000034 method Methods 0.000 title claims abstract description 26
- 238000002513 implantation Methods 0.000 title claims abstract description 20
- 238000001514 detection method Methods 0.000 claims abstract description 17
- 230000000694 effects Effects 0.000 claims abstract description 10
- 238000012795 verification Methods 0.000 claims abstract description 4
- 239000000463 material Substances 0.000 claims description 18
- 238000006243 chemical reaction Methods 0.000 claims description 10
- 239000011159 matrix material Substances 0.000 claims description 10
- 230000009466 transformation Effects 0.000 claims description 9
- 241001269238 Data Species 0.000 claims description 3
- 238000013528 artificial neural network Methods 0.000 claims description 3
- 238000004364 calculation method Methods 0.000 claims description 3
- 230000003993 interaction Effects 0.000 claims 2
- 230000008676 import Effects 0.000 claims 1
- 230000007547 defect Effects 0.000 abstract 1
- 230000003044 adaptive effect Effects 0.000 description 1
- 235000019640 taste Nutrition 0.000 description 1
- XLYOFNOQVPJJNP-UHFFFAOYSA-N water Substances O XLYOFNOQVPJJNP-UHFFFAOYSA-N 0.000 description 1
Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
- H04N21/44012—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving rendering scenes according to scene graphs, e.g. MPEG-4 scene graphs
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Multimedia (AREA)
- Signal Processing (AREA)
- Finance (AREA)
- Strategic Management (AREA)
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- Databases & Information Systems (AREA)
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- Entrepreneurship & Innovation (AREA)
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Abstract
The invention discloses a kind of method for implantation of virtual interactive advertisement in internet video, implantation is realized by detecting identification module, following the trail of data generation module, interactive advertisement playing module；The detection identification module is used for the classification for detecting xy coordinates, wide height and object that can be with the time point of product placement and in this time strokes and dots face in video, and this step saves the time of the lookup to multitude of video collection and verification；The effect for following the trail of data generation module is got behind type and its position of object, is carried out planar distortion calculating, is estimated the perspective transform of plane；The method for implantation of virtual interactive advertisement in the internet video that the present invention is provided, solves ad content in the prior art and is covered on video, blocks video content and seem lofty, bother the defect of Consumer's Experience.
Description
Technical field
The invention provides a kind of method for implantation of virtual interactive advertisement in internet video.
Background technology
Conventional patch advertisement is that ad content is covered on video, has blocked video content and has seemed lofty, has bothered use
Experience at family.Common solution is at present：The ad content of adaptive video scene and video file are recompiled into generation new
Video file, then carry out content distribution.The shortcoming of this scheme is：Content is once distribute, and ad content just can not be carried out more
Change, and the advertisement that different spectators are watched is to repeat, and when same spectators watch this video again, ad content is with before
It is once consistent, and the advertisement of this schemes show is consistent with traditional tv advertisement：Advertisement only has displaying effect, it is impossible to enter
Row is clicked on and interactive, so being unable to reach the effect of " electric business water conservancy diversion ".
The content of the invention
The present invention is to provide in a kind of internet video virtually mutually to solve the technical scheme that above-mentioned technical problem is used
The method for implantation of dynamic advertisement, wherein, specific implementation is：
Implantation is realized by detecting identification module, following the trail of data generation module, interactive advertisement playing module；
The detection identification module is used to detect in video the face that can be pointed with the finger or gesticulate with the time point of product placement and in this time
In xy coordinates, the classification of wide high and object, this step saves the time of the lookup to multitude of video collection and verification；
The effect for following the trail of data generation module is got behind type and its position of object, is put down
Face distortion is calculated, and estimates the perspective transform of plane；
The interactive advertisement playing module is used to match ad material needed for video special scenes, according to user data and row
To be that different spectators show that different advertisements reach the effect in the face of thousand people thousand, while spectators can be virtual in picture by clicking on
Advertisement carries out interactive or accesses purchase page.
The method for implantation of virtual interactive advertisement in above-mentioned internet video, wherein：The detection identification module is using deep
Spend nerual network technique；The algorithm of detection identification module uses yolo:[arXiv:1612.08242]YOLO9000:
Better, Faster, Stronger realize that program is based on darknet and will change network structure according to business demand to reach identification
The object of specified quantity precision；The module needs to carry out Exact calculation to follow the trail of data generation module and providing in video
Time point in the coordinate position scope at the time point.
The method for implantation of virtual interactive advertisement in above-mentioned internet video, wherein：The tracking data generation module is adopted
Specific method is：
1) all characteristic points of each frame of video in the region in detection are calculated, the characteristic detection method used is
Yape06 methods, each characteristic point detected is described using ORB descriptor；
2) characteristic point detected by different video frame is matched successively, and filtered out greatly by RANSAC modes
The matching of partial error；
3) equation of the transformation matrix of 3x3 sizes is created by matching the xy coordinate datas of former frame and a later frame, led to
Cross SVD methods and calculate all parameters of the matrix and obtain the transformation matrixs of two frame pictures；
4) ad material picture is imported, the transformation matrix that material picture is tried to achieve by previous step is asked applied to image array
The advertising image in this picture that must be after conversion；
5) image after conversion needed for video in time range is spliced, generation one contains every frame
This material and its coordinate data are saved in data server end by the big picture of the image after conversion as textures material.
The method for implantation of virtual interactive advertisement in above-mentioned internet video, wherein：The interactive advertisement playing module is used
The technology realization principle that player displaying is played at family end is play sequence frame, and the renewal frequency of synchronization video obtains textures material
In coordinate position and width it is high, then rendered and be added on video.
The method for implantation of virtual interactive advertisement in above-mentioned internet video, wherein：The interactive advertisement playing module leads to
Cross CDN content distribution network and connect several players, each player connection ad delivery systems, Ad Track statistical system and
Advertisement is divided into system.
The present invention has the advantages that relative to prior art：
1) showing advertisement leaves user's viewing video tastes alone, and former video content is not influenceed.
2) higher advertisement acceptance, is that brand, products propaganda have more preferable effect.
3) in the case where not changing video source file, the product placement of displaying is updated, shows difference according to different spectators
Product placement, improves the exposure efficiency and utilization ratio of video frequency program advertisement.
4) product placement becomes to click on, so as to improve " advertisement to merchandise sales " or " wide
Accuse brand promotion " conversion ratio.
Brief description of the drawings
Fig. 1 is the system schematic of the method for implantation of virtual interactive advertisement in internet video.
Embodiment
The invention provides a kind of implantation scheme of virtual interactive advertisement in internet video；Nucleus module recognizes for detection
Module, tracking data generation module, interactive advertisement playing module.As shown in Figure 1, detection identification is set in scene Recognition position
Module, sets in data generation position and follows the trail of data generation module, set interactive advertisement to play mould in data back-end cluster position
Block.
Detection identification module can in video for detecting using deep neural network technology (deep neural network)
Xy coordinates with the time point of product placement and in this time strokes and dots face, the classification of wide high and object, this step is saved
To the time of lookup and the verification of multitude of video collection.
The algorithm of detection identification module uses yolo:[arXiv:1612.08242]YOLO9000:Better,
Faster, Stronger realize that program is based on darknet and will change network structure to reach that number is specified in identification according to business demand
The object of amount precision.The module provides the time for needing to carry out Exact calculation in video to follow the trail of data generation module
Point is in the coordinate position scope at the time point.
The effect for following the trail of data generation module is got behind type and its position of object, is carried out finely
Planar distortion is calculated, and estimates the perspective transform (projection homography estimation) of plane.The tool of use
Body method is：
1. calculating all characteristic points of each frame of video in the region in detection, the characteristic detection method used is
Yape06 methods, each characteristic point detected is described using ORB descriptor；
2. the characteristic point detected by different video frame is matched successively, and filtered out greatly by RANSAC modes
The matching of partial error
3. creating the equation of the transformation matrix of 3x3 sizes by matching the xy coordinate datas of former frame and a later frame, lead to
Cross SVD methods and calculate all parameters of the matrix and obtain the transformation matrixs (Homography Matrix) of two frame pictures
4. importing ad material picture, the transformation matrix that material picture is tried to achieve by previous step is asked applied to image array
The advertising image in this picture that must be after conversion
5. the image after conversion needed for video in time range is spliced, generation one contains every frame
This material and its coordinate data are saved in data by the big picture of the image after conversion as textures material (sprite sheet)
Server end.
Interactive advertisement playing module is used to match ad material needed for video special scenes, according to user data and behavior,
Show that different advertisements reach the effect in " face of thousand people thousand " for different spectators, while spectators can be virtual wide in picture by clicking on
Accuse and carry out interactive or access purchase page.The technology realization principle that user terminal plays player displaying is play sequence frame, together
It is high to obtain coordinate position and width in textures material to walk the renewal frequency of video, then is rendered and be added on video.
Although the present invention is disclosed as above with preferred embodiment, so it is not limited to the present invention.
Claims (5)
1. the method for implantation of virtual interactive advertisement in a kind of internet video, it is characterised in that：
Implantation is realized by detecting identification module, following the trail of data generation module, interactive advertisement playing module；
The detection identification module can be with the time point of product placement and in this time strokes and dots face in video for detecting
The classification of xy coordinates, wide high and object, this step saves the time of the lookup to multitude of video collection and verification；
The effect for following the trail of data generation module is got behind type and its position of object, carries out plane torsion
Song is calculated, and estimates the perspective transform of plane；
The interactive advertisement playing module is used to match ad material needed for video special scenes, according to user data and behavior,
Show that different advertisements reach the effect in the face of thousand people thousand for different spectators, while spectators can be by clicking on the virtual adses in picture
Carry out interactive or access purchase page.
2. the method for implantation of virtual interactive advertisement in internet video as claimed in claim 1, it is characterised in that：The detection
Identification module uses deep neural network technology；The algorithm of detection identification module uses yolo:[arXiv:
1612.08242]YOLO9000:Better, Faster, Stronger realize that program is based on darknet and will repaiied according to business demand
Change network structure to reach the object precision of identification specified quantity；The module is provided for tracking data generation module and regarded
The time point for carrying out Exact calculation is needed in frequency in the coordinate position scope at the time point.
3. the method for implantation of virtual interactive advertisement in internet video as claimed in claim 1, it is characterised in that：It is described to follow the trail of
Data generation module use specific method be：
1) all characteristic points of each frame of video in the region in detection are calculated, the characteristic detection method used is yape06 side
Method, each characteristic point detected is described using ORB descriptor；
2) characteristic point detected by different video frame is matched successively, and major part is filtered out by RANSAC modes
The matching of mistake；
3) equation of the transformation matrix of 3x3 sizes is created by matching the xy coordinate datas of former frame and a later frame, passes through SVD
All parameters that method calculates the matrix obtain the transformation matrixs of two frame pictures；
4) import ad material picture, the transformation matrix that material picture is tried to achieve by previous step applied to image array try to achieve through
The advertising image in this picture crossed after conversion；
5) image after conversion needed for video in time range is spliced, generation one contains every frame conversion
This material and its coordinate data are saved in data server end by the big picture of image afterwards as textures material.
4. the method for implantation of virtual interactive advertisement in internet video as claimed in claim 1, it is characterised in that：The interaction
The technology realization principle that advertisement playing module user terminal plays player displaying is play sequence frame, the renewal frequency of synchronization video
It is high to obtain coordinate position and width in textures material, then rendered and be added on video.
5. the method for implantation of virtual interactive advertisement in internet video as claimed in claim 1, it is characterised in that：The interaction
Advertisement playing module connects several players, each player connection ad delivery systems, advertisement by CDN content distribution network
Follow the trail of statistical system and advertisement is divided into system.
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| CN201710260711.6A CN106982380A (en) | 2017-04-20 | 2017-04-20 | The method for implantation of virtual interactive advertisement in internet video |
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Cited By (12)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108040267A (en) * | 2017-12-07 | 2018-05-15 | 北京奇虎科技有限公司 | A kind of method and apparatus for merging recommendation in video |
| CN108122198A (en) * | 2017-12-07 | 2018-06-05 | 北京奇虎科技有限公司 | A kind of implementation method, device and server for merging recommendation in video |
| CN108419115A (en) * | 2018-02-13 | 2018-08-17 | 杭州炫映科技有限公司 | A kind of advertisement method for implantation |
| CN109982141A (en) * | 2019-03-22 | 2019-07-05 | 李宗明 | Utilize the method for the video image region analysis and product placement of AI technology |
| CN110662111A (en) * | 2018-06-29 | 2020-01-07 | 南京芝兰人工智能技术研究院有限公司 | Method and system for implanting content information in video in batch |
| CN111292280A (en) * | 2020-01-20 | 2020-06-16 | 北京百度网讯科技有限公司 | Method and apparatus for outputting information |
| WO2020252976A1 (en) * | 2019-06-18 | 2020-12-24 | 北京影谱科技股份有限公司 | Video insertion method, apparatus and device, medium and system |
| CN113159864A (en) * | 2021-05-11 | 2021-07-23 | 两比特(北京)科技有限公司 | Novel advertisement system is implanted to movie & TV |
| CN113301425A (en) * | 2020-07-28 | 2021-08-24 | 阿里巴巴集团控股有限公司 | Video playing method, video playing device and electronic equipment |
| CN113743281A (en) * | 2021-08-30 | 2021-12-03 | 上海明略人工智能(集团)有限公司 | Program advertisement material identification method, system, computer device and storage medium |
| CN114286175A (en) * | 2021-12-23 | 2022-04-05 | 天翼视讯传媒有限公司 | Method for playing video mosaic advertisement |
| WO2022236842A1 (en) * | 2021-05-10 | 2022-11-17 | 刘川民 | Advertisement replacement or addition processing method, system and apparatus |
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| CN110662111A (en) * | 2018-06-29 | 2020-01-07 | 南京芝兰人工智能技术研究院有限公司 | Method and system for implanting content information in video in batch |
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| CN109982141B (en) * | 2019-03-22 | 2021-04-23 | 李宗明 | Method for analyzing video image area and implanting advertisement by using AI technology |
| WO2020252976A1 (en) * | 2019-06-18 | 2020-12-24 | 北京影谱科技股份有限公司 | Video insertion method, apparatus and device, medium and system |
| CN111292280A (en) * | 2020-01-20 | 2020-06-16 | 北京百度网讯科技有限公司 | Method and apparatus for outputting information |
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| CN113301425A (en) * | 2020-07-28 | 2021-08-24 | 阿里巴巴集团控股有限公司 | Video playing method, video playing device and electronic equipment |
| WO2022236842A1 (en) * | 2021-05-10 | 2022-11-17 | 刘川民 | Advertisement replacement or addition processing method, system and apparatus |
| CN113159864A (en) * | 2021-05-11 | 2021-07-23 | 两比特(北京)科技有限公司 | Novel advertisement system is implanted to movie & TV |
| CN113743281A (en) * | 2021-08-30 | 2021-12-03 | 上海明略人工智能(集团)有限公司 | Program advertisement material identification method, system, computer device and storage medium |
| CN114286175A (en) * | 2021-12-23 | 2022-04-05 | 天翼视讯传媒有限公司 | Method for playing video mosaic advertisement |
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Application publication date: 20170725 |