CN104574005B

CN104574005B - Collect augmented reality, body-sensing, the advertising display management system and method for scratching green technology

Info

Publication number: CN104574005B
Application number: CN201510081798.1A
Authority: CN
Inventors: 蔡耿新
Original assignee: Individual
Current assignee: Individual
Priority date: 2015-02-15
Filing date: 2015-02-15
Publication date: 2018-03-16
Anticipated expiration: 2035-02-15
Also published as: CN104574005A

Abstract

The invention discloses collection augmented reality, body-sensing, the advertising display management system and method for scratching green technology, including Advertising Management System, advertising display system and data analysis center；The Advertising Management System is connected with advertising display system by network communication module；The advertising display system is connected with data analysis center by network communication module；The advertising display system is connected with fixed terminal and mobile terminal.The present invention realizes advertisement putting and the data collection analysis of target group by Advertising Management System, advertising display system and data analysis center, expressive force and the interaction for enhancing advertisement are interesting, advertisement accurately throw ratio and flow cycled actual effect are further improved, solves the problems such as conventional ads form is few, attraction is insufficient, conversion ratio is low.

Description

Collect augmented reality, body-sensing, the advertising display management system and method for scratching green technology

Technical field

The present invention relates to ad system field, more particularly to a kind of advertisement exhibition for collecting augmented reality, body-sensing, stingy green technology Show management system and method.

Background technology

In the form of image and video, form is single, stereotyped for available frame advertisement putting content limitation, easily by with Family is ignored, and does not reach advertising effect.And can only be unidirectional spreading advertisement information, target group user passively receives advertisement Information, it is impressionable to advertising message, cause ad conversion rates not high.Current framework advertisement does not have target group's user profile Feedback mechanism, advertiser does not have data to judge to launch the effect of publicity of the advertisement in framework advertisement, even if publicity can not be adjusted Strategy.

Augmented reality (Augmented Reality Technique, abbreviation AR), also known as " enhancing virtual reality skill Art ", " augmented reality ", " mixed reality ".It is the new technology to grow up on the basis of virtual reality, is to pass through department of computer science The technology that the information increase user that system provides perceives to real world, and dummy object, scene or the system that computer is generated Prompt message is added in real scene, so as to realize " enhancing " to reality.The dummy object or pass that it generates computer It is added in the non-geometry information of real-world object on the scene of real world, realizes the enhancing to real world.Meanwhile by In for contacting and being not switched off with real world, interactive mode also just seems more natural.

Body-sensing technology, it is that people can directly use limb action very much, device or environment interaction with periphery, and nothing Any complicated control device need to be used, people can be allowed to do interaction with content with being personally on the scene.For example, when you stand one In front of platform TV, if having the action that some somatosensory device can detect your hand, if now we by hand respectively upwards, Downwards, wave to the left and to the right, be a kind of very direct for controlling the functions such as the fast-turn construction of TV station, reversing, pause and termination Ground is with the example of motion sensing manipulation peripheral device, or this four are acted and corresponds directly to the reaction of game role, can allow people Obtain game experiencing on the spot in person.Other also include on the application of body-sensing technology：3D virtual realities, space mouse, trip Play handle, motion monitoring, health medical treatment are looked after, and have very big market in future.Hold handle to play games on TV, hold The game mode that mouse is fought at close quarters in computer network game may fall behind.One new game mode-- body-sensing trip Play perhaps will turn into new " favorite " of game user, and it can not have to any controller, controlled and swum with limb action can Player in play, user can be allowed more really to roam in the ocean of game., with advances in technology, further body-sensing technology The clothes shop in market is may be also used in, or even user can arbitrarily try the clothes oneself liked on the net.

Scratch green technology to refer in photography or shooting, shot with green for background, stunt is used in post-production Green background is scratched and gone by " chroma key " of machine, changes the technology of other more preferably backgrounds, it is therefore an objective to seem performer and stage property Seem to be shot under other more preferably background.In order to reach stingy green purpose, in shooting, it is desirable to which performer and stage property are not Green can be used.Green background requires uniform light, it is impossible to has shade and aberration.In order to reach the purpose for changing background, except It is stingy green, also usually " scratch indigo plant ", i.e., shot using blue background.Green or stingy indigo plant is no matter scratched, will typically be carried out in film studio, Because only that film studio light could be arranged to it is uniform as much as possible.

The content of the invention

It is an object of the invention to overcome the weak point of above-mentioned conventional ads and Internet advertising, and a kind of collection is provided and increased Strong reality technology, body-sensing technology, scratch green technology framework advertisement displaying management system and method, the system passes through advertising management System, advertising display system and data analysis center, solve that original conventional ads form is few, attraction is insufficient, conversion ratio is low The problems such as.

The present invention realizes in the following way：

It is a kind of to collect augmented reality, body-sensing, the advertising display management system for scratching green technology, it is characterised in that：Including advertisement pipe Reason system, advertising display system and data analysis center；The Advertising Management System and advertising display system pass through network service Module is connected；The advertising display system is connected with data analysis center by network communication module；The advertising display System is connected with fixed terminal and mobile terminal.

The Advertising Management System includes ad content management module and advertisement accurately orientation putting module；In the advertisement Holding management module includes image/video advertising management module and interactive scene advertising management module, wherein：Image/video advertisement Management module is specially：A) ad content is subjected to category classification according to still image, dynamic video, according to the weight of default Display area and insignificant display area are wanted, shows the ad content to match；B) by ad content according to fresh product, life Articles for use, snacks beverage, luxury goods, articles for babies, household electrical appliance carry out category classification, three to match in user and all kinds of contents When tieing up content interaction, the ad content of same type is shown；C) important level set when ad content is launched according to client point Class, the display area of the more forward ad content of important level is more notable, the advertisement residence time is more long, and bandwagon effect is better；

Interactive scene advertising management module is specially：A) image, video and threedimensional model ad content are combined into reality Scene is presented simultaneously；B) allow people interactive with image, video, threedimensional model ad content by limb action in reality scene； C) ad content is fabricated to three-dimensional virtual scene, allows people seemingly to place oneself in the midst of in three-dimensional virtual scene, user is in virtual three dimensional field Can be interactive with image, video, threedimensional model ad content in scape, ad content is provided simultaneously with extremely strong visual effect and mutually Dynamic experience sense；

The advertisement accurately orientation putting module includes advertisement putting time frequency management module, advertisement putting target area Management module, advertisement putting population management module, advertisement putting device management module, advertisement putting exhibiting data reporting form module and Advertisement putting project management module；

Advertisement putting time frequency management module：Can be with the fast setting advertisement putting time cycle and at the appointed time in section The number of appearance；

Advertisement putting target area management module can set the regional extent of advertisement putting, after setting, the region Interior advertisement delivery system will play the advertisement specified；

Advertisement putting population management module：Can with selection target user group's label, such as after 90s, after 80s, motion personage, Company's white collar, to determine the targeted user population of advertisement putting, among dispensing user enters advertisement delivery system, system will According to userspersonal information, obtain the user's custom collected on backstage and hobby data analysis goes out label classification belonging to it, and to It launches the ad content for being set in the category；

Advertisement putting device management module：According to itself ad content form and it itself can launch demand selection advertisement throwing The device type and equipment size put；

Advertisement putting exhibiting data reporting form module：Including following advertisement putting data drawing list：A) module frequency of use counts Chart：Record the number of targeted customer and some virtual scene interaction in scene interactivity advertisement, usage time, stay time and with Targeted customer's tag set dimension establishes statistical relationship, and the accurate experience effect for assessing scene interactivity advertisement is liked with targeted customer Degree；B) zone user statistical graph：Record participates in user region, advertisement access times and the user of interactive advertisement experience The relation of label, accurate assessment area launch effect；C) marketing data statistical graph：Record targeted customer is obtained by experiencing advertisement The relation data of the marketing offers data category, times of acquisition and the user tag set that take；D) data statistics chart of the same trade：Note Employ family same industry advertisement putting type and concern user tag group relation data；E) scheme works are launched and assesses chart：Note Record specifies two audient's user numbers for launching scheme, group types, contrasts scheme using duration and marketing effectiveness；

Advertisement putting project management module：It can check that history launches scheme herein, and combine and launch recruitment evaluation chart, Existing dispensing scheme is adjusted in time；After user completes the setting of each item data, you can submit and form the exclusive dispensing of client Scheme；Dispensing scheme and ad content can be pushed to satisfactory display systems and at the appointed time point by jettison system in time Commence play out.

The advertising display system includes hardware management module and software management module；The hardware management module includes hard Part display module and hardware acquisition module, wherein：Hardware display module docks with advertisement accurately orientation putting module, hardware displaying Module can be according to the dispensing demand of advertisement, by advertisement putting in house ads machine, outdoor advertisement machine, building advertisement machine, flat board electricity Brain and mobile phone hardware display platform, while dock ad content management module and display systems management software, allow different sizes, no The ad content of same type possesses different appearance form and interaction mode, promotes perfect presentation and the Consumer's Experience of advertisement；

Hardware acquisition module docks with software rendering module and software data processing module, by high-definition camera, infrared Camera, Kinect cameras, infrared touch panel, tablet personal computer, outer handset collecting device collection number of users, Yong Hudong Make, experience time, experience number, user behavior custom data, handled by software data processing module, software data processing mould Block is constantly synchronous with software rendering module, and software rendering module is according to data point reuse displacement, rotation, scaling and the animation after processing Parameter, constantly render, also, data statistic analysis module can at any time be called and gathered and processed data message；

The software management module includes display systems management software, software rendering module and software data processing module, Wherein：Display systems management software docks hardware display module and Advertising Management System, according to advertisement machine, tablet personal computer and mobile phone The size of different display platforms is different, and presentation mode and interactive form have their own characteristics each, and have audited what is passed through with Advertising Management System Advertisement putting scheme matches, it is ensured that the accurate dispensing of ad content and perfect presentation, while oriented and launched according to advertisement accurately Module imposes a condition, the release time of correct management ad content, reproduction time section and appearance form exhibition scheme；

Software rendering module docks with ad content management module, is drawn according to the advertisement putting set in advertisement putting scheme Face and effect qualifications, allow the image to match with it, video and threedimensional model ad content to render and be presented in rational exhibition Show region, and according to the result of software data processing module, constantly render, shown by hardware display module；

Software data processing module receives number of users, user action, experience time, the body that hardware acquisition module collects Number, user behavior custom data are tested, statistical analysis processing is carried out, the data after processing is transmitted to software rendering module, it is ensured that The good visual effect of interactive ad content and Interactive Experience, and the data that the data and system business that client is needed need Data statistic analysis module is passed to, generates data sheet.

The data analysis center includes system data storage services module and data statistics analysis module；The data system Counting analysis module includes data statistic analysis, data query, data application；

The system data storage services module：A distributed file storage system being made up of multiple servers with And relevant database, non-relational database composition storage center, when a large amount of nonstandardized technique data into system store to Non-relational database, some multimedia data file data will be placed on distributed file system while will also participate in distributed big Data statistic analysis business, when data are after the processing of statistical analysis system, the normalized number evidence of generation will be stored on In relevant database, data are provided for report query generation；

The data statistic analysis：Depth excavation is carried out for existing platform big data, the program of the module can be distributed to Back end in storage service, which is carried out, to be calculated, and it is by targeted customer's personal information, targeted customer's interactive advertisement action message, wide Accuse and launch type, regional information, temporal information, the multiple dimension datas of environmental information, carry out conformity calculation, excavate different dimensions The valuable business data in behind that data are formed；

The data inquiry module：Set up using pig, yarn inquiry and multi-dimensional data is combined, to analyze more More valuable information, used for data application module or data analyst；

The data application module：Data required for chart generation are obtained by data inquiry module, and generated attractive in appearance Chart and scheme report.

The form of expression of the advertising display system has three kinds of forms, including：A) advertising display picture is divided into three Region：Middle and left side major part region is important advertising display region；The right is similar-type products advertisement subfield display area； The lower left corner is the sales promotion information display area of important advertisement；There is on this display systems the product for launching advertisement when user holds Outer packing scans before the high-definition camera of this advertising display system, the figure that advertising display system is sent back according to high-definition camera As carrying out graph image analysis, if analysis result is coincide with the product information in the advertisement putting scheme that receives, advertisement exhibition Show that system will be constantly rendered with the related image of the product, video or three bit models, scene in important display area, and according to The relative position of product external packaging and high-definition camera, distance and angle, constantly adjust advertising display content displacement, scaling and Rotatable property parameter, ensure that advertising display content is constantly fitted on the product external packaging in reality scene, it is seemingly virtual wide Accuse displaying content really to appear in the scene of reality, bring the good visual effect of user and Interactive Experience；Lower-left simultaneously Angle there is also the sales promotion information or action message of the brand product, and the advertisement subfield display area on the right then shows same type product Image, the video ad content of board product release, the displaying information of advertising display system is enriched, meets target group user's Demand；B) advertising display picture is divided into 3 regions：Centre is body-sensing interaction area, and the left side selects for virtual interactive personage Region, the right are advertisement subfield display area；When user is come into the identification range of advertising display system Kinect cameras, in Between body-sensing interaction area cook, aunt, baby or beautiful younger sister's virtual portrait will occur at random, a mould one is shown according to the action of user The posture of sample, and expression is lively；The right subfield advertising display region also plays accordingly simultaneously matches with virtual figure image Ad content, if user is when with aunt's interaction, the brand product that the right subfield advertising area then plays daily class is wide Content is accused, when with baby's interaction, the right subfield advertising area then plays the brand product ad content of infant article class；With Family can utilize the limb action of oneself to select area to select oneself desired virtual portrait interactive in left side virtual interactive personage, extensively Accusing display systems can be according to the virtual portrait in body-sensing interaction area among the switching of the limb action of user, and remains and use The same action in family, the right subfield advertising display region also can accordingly be adjusted to the advertisement to match with current virtual figure image Content, allow advertisement can direct lock onto target group of subscribers, make user deep to advertising impression, attraction is full；C) it is to have scene The user service of formula want advertisement, it is whole to show that picture is all broadcasting advertisement content, when user comes into high-definition camera identification model In enclosing, advertising display system scratch as handling by scratching green technology to the personal picture of user, is presented in advertising display picture The effect that user walks inside virtual scene, seemingly user is placed oneself in the midst of in the virtual scene of advertisement, while Kinect cameras Recognize user and enter identification range, sales promotion information, action message, the figure that generation matches with background advertisement in virtual scene As advertisement, video ads selection menu, and around the surrounding of user, user can select oneself to want viewing by limb action Advertisement and information, and will it launch in background advertisement broadcasting pictures, allow user in the virtual scene of advertisement with ad content Interaction, deepen impression of the user to advertisement branded content, bring the brand-new interactive advertisement experience of user.

It is a kind of to collect augmented reality, body-sensing, the method for the advertising display management system of stingy green technology, it is characterised in that：Including Following steps：Advertisement scheme editor → advertisement scheme push → exhibiting advertising content → advertisement putting Data Collection → advertising results Analysis, wherein：

Advertisement scheme editor：Including ad content editor and advertisement putting project edit；Ad content edit package is containing as follows Step：Edit general different size video forms, advertisement or picture format such as WMV, MOV, MPEG, MP4, as PNG, JPG, TGA advertisement is simultaneously uploaded to Advertising Management System；For have making can interactive advertisement contents demand user, can use conventional 3d modeling softwares produce the 3d document scenes of fbx forms, general human body interactive service kit is used in combination and carries out platform The exploitation of advertising program；Wherein：Human body interactive service kit includes：Human body interaction exploitation document, the interaction of public address system human body Event and call back function；Human body interaction exploitation sdk, integrated sdk are simultaneously programmed exploitation according to response events；Set advertisement marketing Content type, such as daily necessities, snacks beverage class；Push scheme is formulated for ad content, i.e., when setting launches region, launched Between, launch frequency, launch target group user, dispensing device, during setting, system can by passing advertisement scheme imitate The analysis of fruit and according to advertisement marketing content type provide new departure formulate advisory opinion；Advertisement putting project edit includes as follows Step：Show that new departure is formulated with reference to meaning by the analysis to passing advertisement scheme effect and according to advertisement marketing content type See；Set according to proposed projects and launch region, release time, launch frequency, launch target group user, dispensing device；

Advertisement scheme pushes：After advertisement scheme has been edited, Advertising Management System can be set according in advertisement putting scheme Region and device type and sized data will audit the advertisement scheme passed through and be pushed to satisfactory operation and have advertising display On the fixed terminal or mobile terminal of system, and require that it is within a specified time played；

Exhibiting advertising content：After the advertisement putting scheme that examination ＆ verification passes through is received, have and receive advertisement putting scheme The advertisement putting scheme received will be downloaded to this by fixed terminal or mobile terminal in the non-rush hour of default Ground server storage, and attribute is set according to the release time in scheme, dispensing frequency, dispensing target group user, specifying Time in play, coordinate the interactive and interesting of advertising display system, allow dispensing advertisement directly lock its dispensing mesh Mark group of subscribers；

Advertisement putting Data Collection：Data and the system business need that client needs are collected according to different hardware display platforms The data wanted, for the analysis of advertising results, and optimize the bandwagon effect of this advertising display system and launch and service, advertisement putting number Include fixed terminal Data Collection and mobile terminal data collection according to collecting, wherein：Fixed terminal Data Collection is used to collect business Field, sales field, square, the data in building and the densely populated place of office building, under advertising display system normal operation, advertisement The data of display systems record include：High-definition camera collects the experience number that user participates in advertising display system, during experience Between data；Infrared touch frame collects the interactive information of user and interactive advertisement content, show that ad content is watched or operated Number and the time；Kinect cameras collect the frequency that user is selected interactive advertisement contents, can obtain in each advertisement Hold welcome or concerned degree；

It is then the deep collection that behavioural information is carried out to user that mobile terminal data, which is collected, is received in user's registration account Collect sex, age, geographical position, phone number, the mailbox user information of user, while the channel and daily paid close attention to according to user Operating habit can be collected into hobby, the level of consumption and the realm information of concern of user, and thumb up comment module In can also be collected into comment information of the user to ad content and displaying interaction systems, it is interactive to client's ad content and displaying The improve and perfect of system is all very important data foundation；

The analysis of advertising results：Including advertisement interaction data storage, multi-dimensional data analysis, chart data generation step, tool Body is as follows：Advertisement interaction data stores：There are a large amount of user interactive datas that close to include user mutual row by what display systems were collected Duration, adline, dispensing device and area data are interacted for tracking data, with advertisement module, userspersonal information's data are closed Reason be stored in distributed file system i.e. by data split is stored in multiple back end, between back end on need it is standby Part redundancy ensures that data ensure security；Multi-dimensional data is analyzed：Analysis program is delivered in each back end and performed, root According to map-reduce computation models, specify data to be calculated according to special algorithm each back end, then perform reduce merging Calculate, generate analysis result；Wherein multi-dimensional data analysis includes：Counting user participates in user to advertisement interaction times, calculating Affiliated regional ensemble, access times of the user to advertisement of different zones can be calculated；Carried out according to the affiliated label of user Classification, and the user of different tag attributes is counted to advertistics number；Classified according to the affiliated label of user, and counted not User with tag attributes interacts duration to advertisement；Classified according to the affiliated label of user, and count the user of different labels The access times of different advertisement interactive modules are counted, the statistical relationship of tag attributes and advertisement module are established, according to user institute Category label is classified, and the user for counting different labels is counted to different advertisement interactive modules using duration, establishes label The statistical relationship of attribute and advertisement duration；Each user is calculated to the advertisement interbehavior interacted, i.e., the user is in advertisement Which event is triggered in interaction, which module have accessed, and establishes user mutual behavior historical data；According to above-mentioned letter It can be combined analysis again by breath, data analysis system, and duration assessment different groups user is accessed to advertisement by setting Fancy grade, while according to access modules number and duration, user can be analyzed to which module of advertisement or content sense Interest；Which area is this dispensing scheme can be analyzed in by the combination of region, colony's label, advertisement access times and duration Which of domain colony produces preferable effect；Multi-dimensional data analysis, which allows each dimension data be combineding with each other, passes through map- Reduce computation models carry out analysis and produce valid data, and data analyst is by pig, yarn data inquiry module to each effective Data are combined analysis and find valuable data；Chart data generates：Data analysis system top layer runs chart generation Application program, Data Integration algorithm is write by data analyst, according to the querying condition of advertising management platform transmission, passes through data Analysis system enquiry module obtains related data and integrates the exquisite chart of generation；To the system in given ad, specified time section Targeted customer's access times of meter, residence time establish module frequency of use statistical graph table, and provide colony's label to wide The data report of the fancy grade of announcement；Targeted customer's access times to the statistics in given ad, specified time section, when stopping Between, user's affiliated area establishes zone user statistical graph, and provides the user of different zones different groups label and advertisement is liked The data report of love degree；Collect statistics are carried out to the vocational advertising for belonging to a market content type together, provide the sector advertisement In the data report of the fancy grade of different label audiences；The dispensing scheme works previous to given ad contrast, For targeted customer using advertisement number and duration, colony's composition of hobby, actually active flow conversion ratio data change feelings Condition, form report of the dispensing scheme change to dispensing influential effect.

The beneficial effects of the present invention are：Realized by Advertising Management System, advertising display system and data analysis center The data collection analysis of advertisement putting and target group, it is interesting to enhance expressive force and the interaction of advertisement, further improves Advertisement accurately throw ratio and flow cycled actual effect, solve conventional ads form is few, attraction is insufficient, conversion ratio is low etc. Problem.

Brief description of the drawings

Fig. 1 schematic structural views of the invention；

Fig. 2 flow charts of the present invention.

Embodiment

In conjunction with accompanying drawing, the specific embodiment of the invention is described in detail：

As shown in figure 1, a kind of collect augmented reality, body-sensing, the advertising display management system for scratching green technology, including advertising management System, advertising display system and data analysis center；The Advertising Management System and advertising display system pass through network service mould Block is connected；The advertising display system is connected with data analysis center by network communication module；The advertising display system System is connected with fixed terminal and mobile terminal.

It is a kind of to collect augmented reality, body-sensing, the method for the advertising display management system of stingy green technology, comprise the following steps：Extensively Project edit → advertisement scheme push → exhibiting advertising content → advertisement putting Data Collection → analysis of advertising results is accused, wherein：

Embodiment 1

Be below with reference to accompanying drawing to collection augmented reality, body-sensing technology, scratch green technology advertising display management system and Method illustrates：

With reference to figure 2, embodiment divides following steps：

1) edit advertisement content carries out following operate：

A) the advertising display form of interactive commodity, human body interaction or scene interaction is selected, selects scene interaction advertisement here Display form, scene interaction advertising display form is will be around below this is illustrated clearly；

B) prepare advertising content：

I. picture is added：Picture supports PNG, the conventional picture format such as JPG, TGA；

Ii. video is added：Video supports the conventional video formats such as WMV, MOV, MPEG, MP4；

Iii. threedimensional model or scene are added：Three-dimensional material supports the international 3 dimensional formats such as FBX, MD2；

2) advertisement putting scheme is set：

A) advertisement contents type (such as daily necessities, snacks beverage) is set；

B) advertisement putting region is set；

C) the advertisement putting time started is set；

D) advertisement reproduction time section is set；

E) advertisement broadcasting frequency is set；

3) submit advertisement scheme and push to fixed terminal：

After submitting advertisement scheme, system carries out the ad content within 3 working days to submission and design of scheme condition Examination ＆ verification.Examination ＆ verification passes through, and system pushes to whole advertisement scheme including ad content the institute in the dispensing region of client's setting together Have a fixed terminal, examination ＆ verification not by, system by the very first time notify client according to the result of system audit adjust dispensing scheme and Ad content.

4) downloads ad scheme and ad content is rendered：

After fixed terminal receives the PUSH message of system, the advertisement of dispensing will be downloaded in the non-rush hour of default Content and arrangements file, and the advertisement scheme set according to client renders and broadcasting advertisement content.In Consumer's Experience system When, system will constantly render ad content according to the operation of user, ensure the good visual effect of system and Interactive Experience.

5) customer interaction information is gathered：

A) number and time of the user with system mutual are gathered；

B) number, the time that each advertisement is viewed by a user are gathered, and records operation note of the user to advertisement；

C) coordinate with mobile terminal, gather the number paid close attention to by user；

D) combined with mobile terminal, the information such as the sex of user, age, hobby, behavioural habits are gathered；

E) there is a rational mechanism of information feedback, comment of the record user to system or ad content and thumb up.

6) data statistic analysis and advertisement delivery effect form is generated：

A) analysis program is delivered in each back end and performed, according to map-reduce computation models, by each number Data are specified to be calculated according to special algorithm according to node,

Reduce joint accounts are performed again, generate analysis result.Including：

I. counting user participates in the regional ensemble belonging to user to advertisement interaction times, calculating, can calculate not same district Access times of the user in domain to advertisement；

Ii. classified according to the affiliated label of user, and count the user of different tag attributes to advertistics number；

Iii. classified according to the affiliated label of user, and the user for counting different tag attributes interacts duration to advertisement；

Iv. classified according to the affiliated label of user, and count the user of different labels to different advertisement interaction functions Access times count.Establish the statistical relationship of tag attributes and advertising function；

V. classified according to the affiliated label of user, and the user for counting different labels makes to different advertisement interaction functions Counted with duration.Establish the statistical relationship of tag attributes and advertisement duration；

Vi. each user is calculated to trigger the advertisement interbehavior that is interacted, the i.e. user in advertisement interaction Which event, which function is have accessed, and establish user mutual behavior historical data；

Vii. it can be combined again according to above- mentioned information, data analysis system by analysis, duration is accessed by setting Fancy grade of the different groups user to advertisement is assessed, while according to access function number and duration, user couple can be analyzed Which functional module of advertisement or content are interested.Can be with by the combination of region, colony's label, advertisement access times and duration Analyze this dispensing scheme and produce preferable effect in which of which region colony.Multi-dimensional data analysis allows will be each Dimension data be combined with each other by map-reduce computation models carry out analysis produce valid data, data analyst by pig, The enquiry modules such as yarn are combined analysis to each valid data and find valuable data.

B) data analysis system top layer runs chart generation application program, writes Data Integration by data analyst and calculates Method, according to the querying condition of advertising management platform transmission, related data is obtained by data analysis system enquiry module and integrated Generate exquisite chart.

I. targeted customer's access times to the statistics in given ad, specified time section, the residence time establishes function makes With frequency statistics graphics table, and provide the data report of the fancy grade to advertisement of colony's label；

Ii. to belonging to targeted customer's access times of the statistics in given ad, specified time section, residence time, user Zone user statistical graph is established in region, and provides data of the user to advertisement favorable rating of different zones different groups label Report；

Iii. collect statistics are carried out to the vocational advertising for belonging to a market content type together, provides the sector advertisement in difference The data report of the fancy grade of label audience；

Iv. the dispensing scheme works previous to given ad contrast, timely using advertisement number for targeted customer The situation of change of the data such as long, hobby colony's composition, actually active flow conversion ratio, form the change of dispensing scheme and imitated to launching The report that fruit influences.

Claims

1. a kind of collect augmented reality, body-sensing, the advertising display management system for scratching green technology, including Advertising Management System, advertisement exhibition Show system and data analysis center；The Advertising Management System is connected with advertising display system by network communication module；Institute Advertising display system is stated with data analysis center by network communication module to be connected；The advertising display system and fixed terminal It is connected with mobile terminal；The advertising display system includes hardware management module and software management module；The hardware management Module includes hardware display module and hardware acquisition module, wherein：Hardware display module and advertisement accurately orientation putting module pair Connect, hardware display module can be wide in house ads machine, outdoor advertisement machine, building by advertisement putting according to the dispensing demand of advertisement Announcement machine, tablet personal computer and mobile phone hardware display platform, while ad content management module and display systems management software are docked, allow Different sizes, different types of ad content possess different appearance form and interaction mode, promote advertisement it is perfect present and Consumer's Experience；Hardware acquisition module docks with software rendering module and software data processing module, by high-definition camera, infrared Camera, Kinect cameras, infrared touch panel, tablet personal computer, outer handset collecting device collection number of users, Yong Hudong Make, experience time, experience number, user behavior custom data, handled by software data processing module, software data processing mould Block is constantly synchronous with software rendering module, and software rendering module is according to data point reuse displacement, rotation, scaling and the animation after processing Parameter, constantly render, also, data statistic analysis module can at any time be called and gathered and processed data message；It is described soft Part management module includes display systems management software, software rendering module and software data processing module, wherein：Display systems pipe Software docking hardware display module and Advertising Management System are managed, according to advertisement machine, tablet personal computer and mobile phone difference display platform Size is different, and presentation mode and interactive form are had their own characteristics each, and the advertisement putting scheme phase passed through has been audited with Advertising Management System Matching, it is ensured that the accurate dispensing of ad content and perfect presentation, while imposing a condition for putting module is oriented according to advertisement accurately, The release time of correct management ad content, reproduction time section and appearance form exhibition scheme；Software rendering module is with advertisement Hold management module docking, according to the advertisement putting picture and effect qualifications set in advertisement putting scheme, allow with phase Image, video and the threedimensional model ad content matched somebody with somebody, which render, is presented in rational display area, and handles mould according to software data The result of block, is constantly rendered, and is shown by hardware display module；Software data processing module receives hardware acquisition module and adopted Number of users, user action, experience time, experience number, the user behavior collected is accustomed to data, carries out statistical analysis processing, Data after processing are transmitted to software rendering module, it is ensured that the good visual effect of interactive ad content and Interactive Experience, and The data that data and system business that client needs need are passed into data statistic analysis module, generate data sheet；The number Include system data storage services module and data statistics analysis module according to analysis center；The data statistic analysis module includes Data statistic analysis, data inquiry module, data application module；The system data storage services module：It it is one by more The distributed file storage system and relevant database of server composition, the storage center of non-relational database composition, When a large amount of nonstandardized technique data are stored to non-relational database into system, some multimedia data file data will be placed on point Cloth file system will also participate in distributed big data statistical analysis business simultaneously, when processing of the data Jing Guo statistical analysis system Afterwards, the normalized number evidence of generation will be stored in relevant database, and data are provided for report query generation；The data Statistical analysis：Depth excavation is carried out for existing platform big data, the program of the module can be distributed to the data in storage service Node, which is carried out, to be calculated, and it is by targeted customer's personal information, targeted customer's interactive advertisement action message, advertisement putting type, region The multiple dimension datas of information, temporal information, environmental information, conformity calculation is carried out, excavates the back of the body that different dimensions data are formed Valuable business data afterwards；The data inquiry module：Set up using pig, yarn inquiry and multi-dimensional data be combined, To analyze more valuable information, used for data application module or data analyst；The data application module：It is logical Cross data inquiry module and obtain the required data of chart generation, and generate chart attractive in appearance and scheme report, it is characterised in that： The Advertising Management System includes ad content management module and advertisement accurately orientation putting module；The ad content management mould Block includes image/video advertising management module and interactive scene advertising management module, wherein：Image/video advertising management module Specially：A) ad content is subjected to category classification according to still image, dynamic video, according to the important show area of default Domain and insignificant display area, show the ad content to match；B) by ad content according to fresh product, daily necessities, zero Eat beverage, luxury goods, articles for babies, household electrical appliance and carry out category classification, in the three-dimensional content that user and all kinds of contents match During interaction, the ad content of same type is shown；C) the important level classification set when ad content is launched according to client, it is important The display area of more forward grade ad content is more notable, the advertisement residence time is more long, and bandwagon effect is better；

Interactive scene advertising management module is specially：A) by image, video and threedimensional model ad content combination reality scene Present simultaneously；B) allow people interactive with image, video, threedimensional model ad content by limb action in reality scene；C) will Ad content is fabricated to three-dimensional virtual scene, allows people seemingly to place oneself in the midst of in three-dimensional virtual scene, and user is in three-dimensional virtual scene Can be interactive with image, video, threedimensional model ad content, ad content is provided simultaneously with extremely strong visual effect and mutual kinetoplast Test sense；

The advertisement accurately orientation putting module includes advertisement putting time frequency management module, advertisement putting target area manages Module, advertisement putting population management module, advertisement putting device management module, advertisement putting exhibiting data reporting form module and advertisement Launch project management module；

Advertisement putting time frequency management module：Can occur with the fast setting advertisement putting time cycle and at the appointed time in section Number；

Advertisement putting target area management module can set the regional extent of advertisement putting, after setting, in the region Advertisement delivery system will play the advertisement specified；

Advertisement putting population management module：Can be with selection target user group's label, to determine the potential user group of advertisement putting Body, among dispensing user enters advertisement delivery system, system will obtain the user that backstage is collected according to userspersonal information Custom and hobby data analysis go out the label classification belonging to it, and the ad content of the category is set in its dispensing；

Advertisement putting device management module：According to itself ad content form and it itself can launch demand selection advertisement putting Device type and equipment size；

Advertisement putting exhibiting data reporting form module：Including following advertisement putting data drawing list：A) module frequency of use statistical graph： Record targeted customer and number, usage time, stay time and and the target of some virtual scene interaction in scene interactivity advertisement User tag set dimension establishes statistical relationship, and the accurate experience effect for assessing scene interactivity advertisement likes journey with targeted customer Degree；B) zone user statistical graph：Record participates in user region, advertisement access times and the user's mark of interactive advertisement experience The relation of label, accurate assessment area launch effect；C) marketing data statistical graph：Record targeted customer is obtained by experiencing advertisement Marketing offers data category, times of acquisition and the relation data of user tag set；D) data statistics chart of the same trade：Record User's same industry advertisement putting type and concern user tag group relation data；E) scheme works are launched and assesses chart：Record Specify two audient's user numbers for launching scheme, group types, contrast scheme using duration and marketing effectiveness；

Advertisement putting project management module：It can check that history launches scheme herein, and combine and launch recruitment evaluation chart, in time Adjust existing dispensing scheme；After user completes the setting of each item data, you can submit and form the exclusive dispensing scheme of client； Jettison system dispensing scheme can be pushed into satisfactory display systems with ad content in time and at the appointed time point starts Play.

2. a kind of collection augmented reality according to claim 1, body-sensing, the advertising display management system for scratching green technology, it is special Sign is：The form of expression of the advertising display system has three kinds of forms, including：A) advertising display picture is divided into three areas Domain：Middle and left side major part region is important advertising display region；The right is similar-type products advertisement subfield display area；It is left Inferior horn is the sales promotion information display area of important advertisement；There is the outer of the product of launching advertisement on this display systems when user holds Packaging scans before the high-definition camera of this advertising display system, the image that advertising display system is sent back according to high-definition camera Graph image analysis is carried out, if analysis result is coincide with the product information in the advertisement putting scheme that receives, advertising display System will be constantly rendered with the related image of the product, video or three bit models, scene, and according to production in important display area The relative position of product outer packing and high-definition camera, distance and angle, constantly adjust displacement, scaling and the rotation of advertising display content Turn property parameters, ensure that advertising display content is constantly fitted on the product external packaging in reality scene, seemingly virtual advertisement Displaying content is really appeared in the scene of reality, brings the good visual effect of user and Interactive Experience；The lower left corner simultaneously The sales promotion information or action message of product are there is also, the advertisement subfield display area on the right then shows that same type brand product is thrown Image, the video ad content put, the displaying information of advertising display system is enriched, meets the needs of target group user；b) Advertising display picture is divided into 3 regions：Centre is body-sensing interaction area, and the left side is virtual interactive personage's selection region, right Side is advertisement subfield display area；When user is come into the identification range of advertising display system Kinect cameras, middle body-sensing Interaction area cook, aunt, baby or beautiful younger sister's virtual portrait will occur at random, and the appearance of striking resemblances is shown according to the action of user Gesture, and expression is lively；The right subfield advertising display region also plays the advertisement to match with virtual figure image accordingly simultaneously Content, if user is when with aunt's interaction, the right subfield advertising area then plays the brand product ad content of daily class, When with baby's interaction, the right subfield advertising area then plays the brand product ad content of infant article class；User can be with Area is selected to select oneself desired virtual portrait interactive in left side virtual interactive personage using the limb action of oneself, advertising display System can switch the virtual portrait in middle body-sensing interaction area according to the limb action of user, and remain as user Action, the right subfield advertising display region also can accordingly be adjusted to the ad content to match with current virtual figure image, Allow advertisement can direct lock onto target group of subscribers, make user deep to advertising impression, attraction is full；C) it is to have scene-type advertisement The user service of demand, it is whole to show that picture is all broadcasting advertisement content, when user is come into high-definition camera identification range, extensively Accuse display systems and the personal picture of user scratch as handling by scratching green technology, presentation user is in void advertising display picture Intend the effect of walking inside scene, seemingly user is placed oneself in the midst of in the virtual scene of advertisement, while Kinect cameras recognize use Family enters identification range, generation matches with background advertisement in virtual scene sales promotion information, action message, image ad, Video ads select menu, and around user surrounding, user can be selected by limb action oneself want viewing advertisement and Information, and it is launched onto background advertisement broadcasting pictures, make user interactive with ad content in the virtual scene of advertisement, add Deep user brings the brand-new interactive advertisement experience of user to the impression of advertisement branded content.

3. a kind of collection augmented reality as claimed in claim 1, body-sensing, the method for the advertising display management system of stingy green technology, It is characterized in that：Comprise the following steps：Advertisement scheme editor → advertisement scheme push → exhibiting advertising content → advertisement putting number According to collection → analysis of advertising results, wherein：

Advertisement scheme editor：Including ad content editor and advertisement putting project edit；Ad content editor comprises the following steps： General different size video forms are edited, and are uploaded to Advertising Management System；For there is making can interactive advertisement contents demands User, conventional 3d modeling softwares can be used to produce the 3d document scenes of fbx forms, general human body interaction industry is used in combination Business kit carries out the exploitation of platform advertising program；Wherein：Human body interactive service kit includes：Human body interaction exploitation document, Public address system human body alternative events and call back function；Human body interaction exploitation sdk, integrates sdk and is simultaneously programmed according to response events Exploitation；Set advertisement marketing content type；Push scheme is formulated for ad content, i.e. region, release time, dispensing are launched in setting Frequency, target group user, dispensing device are launched, during setting, system can be by dividing passing advertisement scheme effect Analyse and provide new departure according to advertisement marketing content type and formulate advisory opinion；Advertisement putting project edit comprises the following steps： Show that new departure formulates advisory opinion by the analysis to passing advertisement scheme effect and according to advertisement marketing content type；According to Proposed projects setting launches region, release time, launches frequency, launches target group user, dispensing device；

Advertisement scheme pushes：After advertisement scheme has been edited, Advertising Management System can be according to the area set in advertisement putting scheme Domain and device type and sized data, which will audit the advertisement scheme passed through and be pushed to satisfactory operation, advertising display system Fixed terminal or mobile terminal on, and require that it is within a specified time played；

Exhibiting advertising content：After the advertisement putting scheme that examination ＆ verification passes through is received, there is the fixation for receiving advertisement putting scheme The locally downloading clothes of advertisement putting scheme that terminal or mobile terminal will will receive in the non-rush hour of default Be engaged in device storage, and according to the release time in scheme, launch frequency, launch target group user and set attribute, when specified Interior broadcasting, coordinate the interactive and interesting of advertising display system, allow the advertisement of dispensing directly to lock the target complex of its dispensing Body user；

Advertisement putting Data Collection：What the data and system business needed according to different hardware display platform collection clients needed Data, for the analysis of advertising results, and optimize the bandwagon effect of this advertising display system and launch and service, advertisement putting data are received Collection includes fixed terminal Data Collection and mobile terminal data is collected, wherein：Fixed terminal Data Collection is used to collect market, sell Field, square, the data in building and the densely populated place of office building, under advertising display system normal operation, advertising display The data of system record include：High-definition camera collects the experience number that user participates in advertising display system, experiences time number According to；Infrared touch frame collects the interactive information of user and interactive advertisement content, draws time that ad content is watched or operated Number and time；Kinect cameras collect the frequency that user is selected interactive advertisement contents, can obtain each ad content by Welcome or concerned degree；

It is then the deep collection that behavioural information is carried out to user that mobile terminal data, which is collected, collects and uses in user's registration account Sex, age, geographical position, phone number, the mailbox user information at family, while the channel paid close attention to according to user and regular job Custom can be collected into hobby, the level of consumption and the realm information of concern of user, and in comment module is thumbed up also Comment information of the user to ad content and displaying interaction systems can be collected into, to client's ad content and displaying interaction systems Improve and perfect be all very important data foundation；

The analysis of advertising results：Including advertisement interaction data storage, multi-dimensional data analysis, chart data generation step, specifically such as Under：Advertisement interaction data stores：By having of collecting of display systems it is a large amount of close user interactive datas i.e. including user mutual behavior with Track data, with advertisement module interact duration, adline, dispensing device and area data, userspersonal information's data are rationally deposited Be placed in distributed file system and data segmentation be stored in multiple back end, between back end on need to back up it is superfluous Remaining guarantee data ensure security；Multi-dimensional data is analyzed：Analysis program is delivered in each back end and performed, according to Map-reduce computation models, specify data to be calculated according to special algorithm each back end, then perform reduce and merge meter Calculate, generate analysis result；Wherein multi-dimensional data analysis includes：Counting user participates in user institute to advertisement interaction times, calculating The regional ensemble of category, access times of the user to advertisement of different zones can be calculated；Divided according to the affiliated label of user Class, and the user of different tag attributes is counted to advertistics number；Classified according to the affiliated label of user, and count different The user of tag attributes interacts duration to advertisement；Classified according to the affiliated label of user, and count the user couple of different labels The access times statistics of different advertisement interactive modules, establish the statistical relationship of tag attributes and advertisement module；According to belonging to user Label is classified, and the user for counting different labels is counted to different advertisement interactive modules using duration, establishes label category Property with the statistical relationship of advertisement duration；Each user is calculated to the advertisement interbehavior interacted, i.e., the user is in advertisement friendship Which event is triggered during mutually, which module is have accessed, and establish user mutual behavior historical data；According to above-mentioned letter It can be combined analysis again by breath, data analysis system, and duration assessment different groups user is accessed to advertisement by setting Fancy grade, while according to access modules number and duration, user can be analyzed to which module of advertisement or content sense Interest；Which area is this dispensing scheme can be analyzed in by the combination of region, colony's label, advertisement access times and duration Which of domain colony produces preferable effect；Multi-dimensional data analysis, which allows each dimension data be combineding with each other, passes through map- Reduce computation models carry out analysis and produce valid data, and data analyst is by pig, yarn data inquiry module to each effective Data are combined analysis and find valuable data；Chart data generates：Data analysis system top layer runs chart generation Application program, Data Integration algorithm is write by data analyst, according to the querying condition of advertising management platform transmission, passes through data Analysis system enquiry module obtains related data and integrates the exquisite chart of generation；To the system in given ad, specified time section Targeted customer's access times of meter, residence time establish module frequency of use statistical graph table, and provide colony's label to wide The data report of the fancy grade of announcement；Targeted customer's access times to the statistics in given ad, specified time section, when stopping Between, user's affiliated area establishes zone user statistical graph, and provides the user of different zones different groups label and advertisement is liked The data report of love degree；Collect statistics are carried out to the vocational advertising for belonging to a market content type together, provide the sector advertisement In the data report of the fancy grade of different label audiences；The dispensing scheme works previous to given ad contrast, For targeted customer using advertisement number and duration, colony's composition of hobby, actually active flow conversion ratio data change feelings Condition, form report of the dispensing scheme change to dispensing influential effect.