CN111916011B - Advertisement projection system with interactive function - Google Patents
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- CN111916011B CN111916011B CN202010861868.6A CN202010861868A CN111916011B CN 111916011 B CN111916011 B CN 111916011B CN 202010861868 A CN202010861868 A CN 202010861868A CN 111916011 B CN111916011 B CN 111916011B
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F19/00—Advertising or display means not otherwise provided for
- G09F19/12—Advertising or display means not otherwise provided for using special optical effects
- G09F19/18—Advertising or display means not otherwise provided for using special optical effects involving the use of optical projection means, e.g. projection of images on clouds
Abstract
The invention provides an advertisement projection system with an interaction function, which combines advertisement information and interactive contents of people and the advertisement information through a projection subsystem, a control subsystem, a mobile equipment subsystem and a cloud processing subsystem, so that audiences deeply participate in information which is expected to be expressed by advertisements and interact with the advertisement contents. Based on the scheme provided by the invention, the simple one-way advertisement watching process can be changed into a two-way process which interacts with the advertisement and deeply participates in the advertisement scene, so that the memory curve of the advertisement in the heart of audiences is prolonged, the propaganda effect of the product is improved, and advertisers can obtain more accurate user groups.
Description
Technical Field
The invention relates to the technical field of mobile advertisements, in particular to an advertisement projection system with an interactive function.
Background
With the development of network technology, outdoor advertisements are more and more displayed, and the outdoor advertisements are developed from traditional wire bar advertisements, vehicle body sticker advertisements, lamp box advertisements and the like to today's LED advertising screens, electronic advertising boards, projection advertising screens and the like. The form of the advertisement presentation is changing and the viewer's look and feel of the advertisement is also changing. Facing more and more, covered and ubiquitous advertising, viewers also show a tendency to become less and less boring with advertisements and products hidden behind them.
Traditional advertising is a one-way recommendation, where a screen or media simply recommends a picture, either video or text, to the viewer. The design is only attractive, the style is unique, and the file is interesting to attract audiences. More young people, however, have less and less reliance on advertising and enjoy fun, creative things to motivate them.
Disclosure of Invention
In view of the above, the present invention provides an advertisement projection system with interactive function that overcomes or at least partially solves the above-mentioned problems.
According to an aspect of the present invention, there is provided an advertisement projection system having an interactive function, comprising:
a projection subsystem for managing a plurality of projection devices;
the control subsystem is used for controlling any one or more projection devices in the projection subsystem to project advertisements;
the mobile equipment subsystem is used for managing a plurality of mobile equipment, and the mobile equipment is used for identifying first target projection equipment in a preset range, and acquiring and synchronously displaying the currently-released advertisement material of the first target projection equipment;
and the cloud processing subsystem is in communication connection with the projection subsystem, the control subsystem and the mobile equipment subsystem and is a data processing center of the projection subsystem, the control subsystem and the mobile equipment subsystem.
Optionally, the mobile device is further configured to receive an interaction instruction from a user, and transmit the interaction instruction to the control subsystem;
and the control subsystem is also used for controlling the first target projection equipment to carry out interactive information projection according to the interactive instruction.
Optionally, the projection device comprises:
the positioning module is used for acquiring the position information of the projection equipment;
the data display module is used for displaying text information and/or multimedia information;
and the communication module is used for being in communication connection with the control subsystem.
Optionally, the projection device is further configured to transmit the position information thereof to the control subsystem through the communication module;
the control subsystem is further configured to collect location information and/or device physical information of each projection device, and perform group management on the plurality of projection devices based on the location information and/or the device physical information.
Optionally, the control subsystem comprises:
the playing control module is used for generating a playing queue comprising at least one advertisement material and controlling any one or more projection devices in the projection subsystem to project advertisements according to the playing queue;
the interactive control module is used for analyzing interactive information based on the interactive instruction and transmitting the interactive information to first target projection equipment in the projection subsystem for display; the interactive information comprises character interactive information and/or multimedia interactive information.
Optionally, the playing control module is further configured to receive a playing instruction, obtain a plurality of advertisement materials according to the playing instruction, and generate a playing queue according to the advertisement materials; the playing queue comprises the playing sequence and the playing duration of each advertisement material;
and selecting at least one second target launching device from a plurality of launching devices according to the position information and/or the device physical information of each launching device, and issuing the play queue to the second target launching device so as to control the second target launching device to perform advertisement projection according to the play queue.
Optionally, the interaction control module is further configured to transmit the interaction information to the cloud processing subsystem;
and the cloud processing subsystem is used for acquiring a target advertisement material played by the projection equipment when the user instruction is triggered, analyzing the interaction information and the target advertisement material and generating feedback information of the target advertisement material.
Optionally, the cloud processing subsystem is further configured to obtain a trigger time point of the interaction instruction, and a part of advertisement material played by the projection device within a preset time range before the trigger time point and after the trigger time point;
and identifying the information intention of the interactive information, and generating feedback information of the partial advertisement material according to the information intention.
Optionally, the play control module is further configured to acquire associated feedback information, where content similarity with the feedback information in a specified time period is higher than a certain threshold;
and generating an updated play queue comprising at least one new advertisement material according to the feedback information and/or the associated feedback information, replacing the original play queue of the projection equipment according to the updated play queue, and controlling the projection equipment to project the advertisement according to the updated advertisement queue.
Optionally, the cloud processing subsystem is further configured to obtain a user corresponding to the mobile device that triggers the user instruction, and a target advertisement material played by the projection device when the user instruction triggers;
tagging the user as a target user of the targeted advertising material.
Optionally, the cloud processing subsystem is further configured to update the user representation of the user according to the interaction information and the target advertisement material.
Optionally, the cloud processing subsystem is further configured to monitor and update clocks of the projection subsystem, the control subsystem, and the mobile device subsystem, so that the clocks of the projection subsystem, the control subsystem, and the mobile device subsystem are kept consistent.
The invention provides an advertisement projection system with an interaction function, which is characterized in that advertisement linkage projection is simultaneously carried out on projection equipment and terminal equipment within a preset range of the projection equipment through a projection subsystem, a control subsystem, a mobile equipment subsystem and a cloud processing subsystem. Based on the scheme provided by the invention, the simple one-way advertisement watching process can be changed into a two-way process which interacts with the advertisement and deeply participates in the advertisement scene, so that the memory curve of the advertisement in the heart of audiences is prolonged, the propaganda effect of the product is improved, and advertisers can obtain more accurate user groups.
The foregoing description is only an overview of the technical solutions of the present invention, and the embodiments of the present invention are described below in order to make the technical means of the present invention more clearly understood and to make the above and other objects, features, and advantages of the present invention more clearly understandable.
The above and other objects, advantages and features of the present invention will become more apparent to those skilled in the art from the following detailed description of specific embodiments thereof, taken in conjunction with the accompanying drawings.
Drawings
Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the invention. Also, like reference numerals are used to refer to like parts throughout the drawings. In the drawings:
FIG. 1 is a schematic diagram of an advertisement projection system with interactive function according to an embodiment of the present invention;
FIG. 2 shows a schematic structural diagram of a projection subsystem according to an embodiment of the invention;
FIG. 3 shows a schematic structural diagram of a control subsystem according to an embodiment of the invention;
FIG. 4 shows a schematic structural diagram of a mobile device subsystem according to an embodiment of the invention;
fig. 5 is a flow chart illustrating an advertisement projection system with interactive function according to an embodiment of the present invention.
Detailed Description
Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
With the increasing progress and continuous maturity and perfection of projection technology, the interactive projection system is a brand new interactive projection technology integrating commercial value and entertainment, and is popular with people in the market by virtue of novel and unique customized human-computer interaction advantages.
An embodiment of the present invention provides an advertisement projection system with an interactive function, as shown in fig. 1 to 4, the advertisement projection system with an interactive function of the embodiment of the present invention may include: a projection subsystem 110, a control subsystem 120, a mobile device subsystem 130, and a cloud processing subsystem 140. In the embodiment of the present invention, the projection subsystem 110 may manage a plurality of projection devices 111, each of which may project advertisements under the control of the control subsystem 120. The mobile device subsystem 130 may manage a plurality of mobile devices 131, where the mobile devices 131 may be configured to identify a first target projection device within a preset range, acquire and synchronously display an advertisement material currently delivered by the first target projection device, and further provide an advertisement interaction platform for a user at a mobile device end, so that the user realizes interaction with the advertisement material delivered by the first target projection device based on the mobile devices.
The advertisement projection system with the interaction function provided by the embodiment of the invention can cooperatively realize that the projection equipment and the terminal equipment within the preset range thereof simultaneously carry out advertisement linkage projection, so that the advertisement can be simply and unidirectionally watched, the propaganda effect of the product is improved, and an advertiser can obtain a more accurate user group.
The following describes each subsystem of the advertisement projection system in detail.
First, projection subsystem 110
A projection subsystem 110 for managing a plurality of projection devices 111.
As shown in fig. 2, the projection device 111 may include: a positioning module 1111, a data presentation module 1112, and a communication module 1113.
And the positioning module 1111 is configured to acquire position information of the projection device 111, such as GPS, compass, and the like.
The data display module 1112 is configured to display text information and/or multimedia information, such as a wall, a display screen, an LED, an LCD, and the like.
And the communication module 1113 is used for performing communication connection with the control subsystem, such as wifi, bluetooth, 5G, 4G, 3G, 2G, and the like.
In addition to the above description, the projection device 111 may further include: and the data storage module, such as a hard disk and the like, is used for data storage, such as storing advertisement queues and the like. And the data processing module, such as a CPU and the like, is used for controlling the playing logic of the advertisement queue. The data transmission system pushes the picture or video or other forms of material to be played to the data display module 1112, and displays the material in the data display module 1112, such as a projector.
Second, control subsystem 120
A control subsystem 120 responsible for information interaction with the mobile device subsystem 130 with respect to which the projection subsystem 110 is associated, such as out-linking, configuration of presentation forms of advertising material, and the like. Which may be particularly useful for controlling any one or more projection devices 111 in the projection subsystem for advertising projection. Specifically, any one or more of the projection devices 111 in the projection subsystem 110 may transmit their location information to the control subsystem 120 via the communication module 1113, and thus be controlled and managed by the control subsystem 120.
In an optional embodiment of the present application, the control subsystem 120 is further configured to collect location information and/or device physical information of each projection device 111, and manage a plurality of projection devices in groups based on the location information and/or device physical information of each projection device 111. The rules for packet management can be set according to the following aspects:
1. and dividing the launching screen in the designated area into a plurality of launching groups according to the position attribute of the launching screen. For example, screens of the same city, administrative district, business district, or street, or building, etc. may be divided into a group.
2. And dividing the drop screen in the designated area into a plurality of drop groups according to the screen type of the drop screen. The screen types may include, among others, LEDs, a walkword screen, a projection, etc.
3. And dividing the drop screen in the designated area into a plurality of drop groups according to the screen attribute parameters of the drop screen. Such as dividing screens of the same designed size of screen-supported advertising material into the same impression group.
4. And dividing the drop screens in the designated area into a plurality of drop groups according to the screen provider of the drop screens. Screens belonging to the same media company (the company to which the screen belongs), etc., are divided into the same delivery group.
In practical application, the screen groups may be divided based on other dimensions, which is not limited in the present invention.
In an alternative embodiment of the present invention, as shown in fig. 3, the control subsystem 120 may include: a play control module 210 and an interactive control module 220.
And the playing control module 210 is configured to generate a playing queue including at least one advertisement material, and control any one or more projection devices in the projection subsystem to perform advertisement projection according to the playing queue.
In an optional embodiment of the present application, the playing control module 210 is further configured to receive a playing instruction, obtain a plurality of advertisement materials according to the playing instruction, and generate a playing queue according to the advertisement materials; the playing queue comprises the playing sequence and the playing duration of each advertisement material.
The method comprises the following steps that a plurality of advertisement materials can be selected from a preset advertisement material library, and attribute information of each advertisement material is obtained simultaneously during selection, wherein the attribute information comprises playing time and/or advertisement types; establishing a play queue based on the attribute information of each advertisement material; the preset advertisement material library is stored with preset advertisement sets to be launched on the screen.
For example, the first advertisement queue is formed by taking the advertisement material of different products of the same third party as the first advertisement material or taking different products of different third parties as the first advertisement material. Certainly, in practical application, different first advertisement materials may be obtained according to the playing time period matched with the advertisement, the matched geographic location, or according to the adapted screen, which is not limited in the present invention.
And then selecting at least one second target launching device from the plurality of launching devices according to the position information and/or the device physical information of each launching device, and issuing the play queue to the second target launching device so as to control the second target launching device to perform advertisement projection according to the play queue. The second target delivery device is selected according to the screen matched with the selected advertisement queue, the geographic position matched with the advertisement queue or other conditions.
In another optional embodiment of the present application, the play control module 210 may be further configured to acquire associated feedback information whose content similarity with the feedback information is higher than a certain threshold in a specified time period; and generating an updated play queue comprising at least one new advertisement material according to the feedback information and/or the associated feedback information, replacing the original play queue of the projection equipment according to the updated play queue, and controlling the projection equipment to project the advertisement according to the updated advertisement queue.
For example, if most of the interactive information of an advertisement material is negatively evaluated as uninteresting or disliked, the advertisement queue of the screen may be updated. When the advertisement queue is updated, at least one new advertisement material generated according to the feedback information needs to be selected, and an update play queue is established based on the new advertisement material; the updated play queue is transmitted into a second target launching device to replace the original queue; and then the advertisement is played through the play control module 210.
And the interaction control module 220 is configured to analyze the interaction information based on the interaction instruction, and transmit the interaction information to any one or more projection devices in the projection subsystem for display. The interactive instructions are issued by the user based on the mobile device 111. The interactive information comprises character interactive information and/or multimedia interactive information. In an optional embodiment of the present application, the interaction control module 220 is further configured to transmit the interaction information to the cloud processing subsystem 140, and the cloud processing subsystem 140 performs a unified aggregation process.
The interaction control module 220 in the background processes the interaction instructions that may come from the mobile device subsystem 130 in real time. I.e., the control subsystem 120, is further configured to control any one or more projection devices in the projection subsystem to perform interactive advertisement projection according to the interactive instruction.
That is, the play control module in the control subsystem 120 is responsible for processing the play command, the interactive control module is responsible for processing the interactive information, and after the command is transmitted to the projection subsystem, the projection subsystem is responsible for playing the command and the information included in the interactive command.
Third, mobile device subsystem 130
And the mobile device subsystem 130 manages a plurality of mobile devices 131, and the mobile devices are configured to identify a first target projection device within a preset range, and acquire and synchronously display an advertisement material currently delivered by the first target projection device.
In an alternative embodiment of the present invention, as shown in FIG. 4, mobile device 131 may include an interactive application 1311, a location module 1312.
The interactive application 1311 is an application for displaying the same advertisement as the outdoor advertisement, and the advertisement on the application supports out-linking and richer media display forms, such as AR advertisement and the like. The positioning module 1312 is configured to, when the interactive application program 1311 is triggered to start, obtain current positioning information of a user, obtain a first target projection device within a preset range of the mobile device 131, and further obtain and synchronously display an advertisement material currently delivered by the first target projection device. The preset range may be set according to different user attributes or scene requirements, which is not limited in the present invention.
For example, assuming that the mobile device 131 recognizes that it has a first target projection device within a certain distance range, the user may see the same advertisement as the advertisement shown by the first target projection device on the interactive application 1311, the advertisement on the interactive application 1311 may set an external link (the user may obtain a certain benefit through the external link, such as a shopping coupon link, a discount coupon, etc.), and may set the media presentation form as AR interactive advertisement, etc.
In addition, assuming that the mobile device 131 recognizes that a plurality of first target projection devices are located within a certain distance range, at this time, the advertisement currently played by each first target projection device may be simultaneously displayed on the mobile device 131 for the user to view at the same time, and the user may freely select among the plurality of advertisements, further enlarge and display the advertisement selected by the user, and perform subsequent advertisement interaction.
Optionally, the mobile device 131 may be further configured to receive an interaction instruction from a user, transmit the interaction instruction to the control subsystem 120, and the interaction control module 220 in the control subsystem 120 analyzes the interaction information based on the interaction instruction and transmits the interaction information to the first target projection device for displaying. The mobile device 131 may be a handheld device of a user, and the interactive instructions may be instructions including text information, picture information, voice information, video information, and the like. The projection subsystem 110 is responsible for delivering text information, picture information, voice information, video information, and the like included in the interaction instruction of the mobile device subsystem 130.
The user can see not only the advertisement information but also the interactive information in the interactive instruction sent by the user on the screen. In practical applications, a user can view nearby screens and advertisement contents played by the screens through a mobile device, and at this time, contents (text information, picture information, voice information, video information, and the like) which are desired to interact on a certain block or certain screens can be entered through an interactive window or other windows on the screens.
The mobile device is coupled to the user and control subsystem 120 and can communicate screen information about the user's proximity to the user and also communicate user interaction instructions to the control subsystem 120.
Fourth, cloud processing subsystem 140
The cloud processing subsystem 140 is communicatively connected to the projection subsystem, the control subsystem 120 and the mobile device subsystem 130, and is a data processing center of the projection subsystem, the control subsystem 120 and the mobile device subsystem 130.
Specifically, the cloud processing subsystem 140 is configured to obtain a target advertisement material played by the projection device when the user instruction is triggered, analyze the interaction information and the target advertisement material, and generate feedback information of the target advertisement material. Specifically, the cloud processing subsystem 140 may further obtain a trigger time point of the interaction instruction, and a part of advertisement material played by the projection device within a preset time range before the trigger time point and after the trigger time point; and identifying the information intention of the interactive information, and generating feedback information of part of the advertisement material according to the information intention.
For example, if the interactive information in the interactive instruction is "the color is very good," the dubbing is very good, "etc., the interactive information can be used as the feedback information of the advertisement material played on the screen. As another example, if the interactive information is "the audio is not good, it can also be fed back to the advertiser as feedback information to modify.
In another optional embodiment of the present application, the cloud processing subsystem 140 is further configured to obtain a user corresponding to the mobile device that triggers the user instruction, and a target advertisement material that is played by the projection device when the user instruction is triggered; the user is tagged as a target user for the targeted advertising material. And updating the user representation of the user based on the interactive information and the targeted advertising material. For example, valuable users of advertising material can be mined through interactive information, and then related product information can be pushed for the users.
When a target user is marked, user information, such as a user mobile phone number, operated by the interactive application 131 of the mobile device subsystem 130 can be recorded, and compared by a third-party database, more portrait information of the user can be acquired, more personalized services can be provided in the presentation forms of advertisements, corresponding to outdoor advertisements, in the subsequent interactive application 131, such as advertisements of luxury stores, brand a brand information and purchase information can be seen by the user a through the interactive application 131, and brand B brand information is seen by the user B.
Further, in the embodiment of the present invention, the interactive application 131 may also be configured to provide commodity information (such as a commodity link, a price, a commodity coupon, and the like) to the user, and the user may select and purchase a commodity based on the commodity information, so as to implement personalized recommendation of the commodity and meet the purchase demand of the user.
In another optional embodiment of the present application, the cloud processing subsystem 140 is further configured to monitor and update clocks of the projection subsystem, the control subsystem 120, and the mobile device subsystem 130, so that the clocks of the projection subsystem, the control subsystem 120, and the mobile device subsystem 130 are kept consistent.
As shown in fig. 5, in an alternative embodiment of the present invention, the projection subsystem 110 performs advertisement delivery and displays advertisement information to users through the projection device 111; the user sends an interaction instruction to the interaction control module 210 in the control subsystem 120 through the mobile device subsystem 130; the control subsystem 120 transmits the playing instruction in the playing control module 210 and the interaction instruction in the interaction control module 220 to the cloud processing subsystem 140; the cloud processing subsystem 140 transmits the new advertisement queue to the projection subsystem 110 for display and playing after analysis.
The invention provides an advertisement projection system with an interactive function, which combines advertisement information and interactive contents of people and the advertisement information through four systems, namely a projection subsystem, a control subsystem, a mobile equipment subsystem 130 and a cloud processing subsystem 140, so that audiences can deeply participate in information which is expected to be expressed by advertisements and interact with the advertisement contents. Based on the scheme provided by the invention, the simple one-way advertisement watching process can be changed into a two-way process which interacts with the advertisement and deeply participates in the advertisement scene, so that the memory curve of the advertisement in the heart of audiences is prolonged, the propaganda effect of the product is improved, and advertisers can obtain more accurate user groups.
Further, the advertisement projection system provided by the embodiment of the invention can improve the conversion rate of outdoor advertisements and provide a better and rich interactive form. Allowing the user to interact with the advertisement. And the audience can be accurately positioned and marked as the special value user of the advertisement, so that the brand can be conveniently deeply operated and popularized in the later period of the brand party.
In the description provided herein, numerous specific details are set forth. It is understood, however, that embodiments of the invention may be practiced without these specific details. In some instances, well-known methods, structures and techniques have not been shown in detail in order not to obscure an understanding of this description.
Similarly, it should be appreciated that in the foregoing description of exemplary embodiments of the invention, various features of the invention are sometimes grouped together in a single embodiment, figure, or description thereof for the purpose of streamlining the disclosure and aiding in the understanding of one or more of the various inventive aspects. However, the disclosed method should not be interpreted as reflecting an intention that: that the invention as claimed requires more features than are expressly recited in each claim. Rather, as the following claims reflect, inventive aspects lie in less than all features of a single foregoing disclosed embodiment. Thus, the claims following the detailed description are hereby expressly incorporated into this detailed description, with each claim standing on its own as a separate embodiment of this invention.
Furthermore, those skilled in the art will appreciate that while some embodiments described herein include some features included in other embodiments, rather than other features, combinations of features of different embodiments are meant to be within the scope of the invention and form different embodiments. For example, in the claims, any of the claimed embodiments may be used in any combination.
Thus, it should be appreciated by those skilled in the art that while a number of exemplary embodiments of the invention have been illustrated and described in detail herein, many other variations or modifications consistent with the principles of the invention may be directly determined or derived from the disclosure of the present invention without departing from the spirit and scope of the invention. Accordingly, the scope of the invention should be understood and interpreted to cover all such other variations or modifications.
Claims (10)
1. An advertisement projection system with interactive function, comprising:
a projection subsystem for managing a plurality of projection devices;
the control subsystem is used for controlling any one or more projection devices in the projection subsystem to project advertisements;
the mobile equipment subsystem is used for managing a plurality of mobile equipment, the mobile equipment is used for identifying first target projection equipment in a preset range, obtaining and synchronously displaying the currently-launched advertisement material of the first target projection equipment, an advertisement interaction platform is provided for a user at the mobile equipment end, and the user realizes interaction with the advertisement material launched by the first target projection equipment based on the mobile equipment;
the cloud processing subsystem is in communication connection with the projection subsystem, the control subsystem and the mobile equipment subsystem and is a data processing center of the projection subsystem, the control subsystem and the mobile equipment subsystem;
the projection apparatus includes: the positioning module is used for acquiring the position information of the projection equipment; the data display module is used for displaying the text information and/or the multimedia information; the communication module is used for being in communication connection with the control subsystem; the projection equipment is also used for transmitting the position information of the projection equipment to the control subsystem through the communication module;
the control subsystem is further configured to collect location information and/or device physical information of each projection device, and perform group management on the plurality of projection devices based on the location information and/or the device physical information.
2. The system of claim 1,
the mobile equipment is also used for receiving an interaction instruction from a user and transmitting the interaction instruction to the control subsystem;
and the control subsystem is also used for controlling the first target projection equipment to carry out interactive information projection according to the interactive instruction.
3. The system of claim 2, wherein the control subsystem comprises:
the playing control module is used for generating a playing queue comprising at least one advertisement material and controlling any one or more projection devices in the projection subsystem to carry out advertisement projection according to the playing queue;
the interaction control module is used for analyzing interaction information based on the interaction instruction and transmitting the interaction information to the first target projection equipment for display; the interactive information comprises character interactive information and/or multimedia interactive information.
4. The system of claim 3,
the playing control module is also used for receiving a playing instruction, acquiring a plurality of advertisement materials according to the playing instruction and generating a playing queue according to the advertisement materials; the playing queue comprises the playing sequence and the playing duration of each advertisement material;
and selecting at least one second target launching device from a plurality of launching devices according to the position information and/or the device physical information of each launching device, and issuing the play queue to the second target launching device so as to control the second target launching device to perform advertisement projection according to the play queue.
5. The system of claim 3,
the interaction control module is also used for transmitting the interaction information to the cloud processing subsystem;
and the cloud processing subsystem is used for acquiring a target advertisement material played by the projection equipment when the user instruction is triggered, analyzing the interaction information and the target advertisement material and generating feedback information of the target advertisement material.
6. The system of claim 5,
the cloud processing subsystem is further used for acquiring a trigger time point of the interaction instruction and a part of advertisement materials played by the projection equipment within a preset time range before the trigger time point and after the trigger time point;
and identifying the information intention of the interactive information, and generating feedback information of the partial advertisement material according to the information intention.
7. The system of claim 5,
the playing control module is also used for collecting the associated feedback information of which the content similarity with the feedback information is higher than a certain threshold value in a specified time period;
and generating an updated play queue comprising at least one new advertisement material according to the feedback information and/or the associated feedback information, replacing the original play queue of the projection equipment according to the updated play queue, and controlling the projection equipment to project the advertisement according to the updated advertisement queue.
8. The system of claim 1,
the cloud processing subsystem is further used for acquiring a user corresponding to the mobile device triggering the user instruction and a target advertisement material played by the projection device when the user instruction is triggered;
tagging the user as a target user of the targeted advertising material.
9. The system of claim 8,
and the cloud processing subsystem is also used for updating the user portrait of the user according to the interaction information and the target advertisement material.
10. The system of any one of claims 1-9, wherein the cloud processing subsystem is further configured to monitor and update clocks of the projection subsystem, the control subsystem, and the mobile device subsystem to keep the clocks of the projection subsystem, the control subsystem, and the mobile device subsystem consistent.
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