CN106933357A - A kind of holographic advertisement play system and method based on wearable mixed reality equipment - Google Patents
A kind of holographic advertisement play system and method based on wearable mixed reality equipment Download PDFInfo
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- CN106933357A CN106933357A CN201710115330.9A CN201710115330A CN106933357A CN 106933357 A CN106933357 A CN 106933357A CN 201710115330 A CN201710115330 A CN 201710115330A CN 106933357 A CN106933357 A CN 106933357A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
- G06F3/011—Arrangements for interaction with the human body, e.g. for user immersion in virtual reality
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G06V20/00—Scenes; Scene-specific elements
- G06V20/20—Scenes; Scene-specific elements in augmented reality scenes
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- Finance (AREA)
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- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
- General Business, Economics & Management (AREA)
- Economics (AREA)
- Game Theory and Decision Science (AREA)
- General Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Human Computer Interaction (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses a kind of holographic advertisement play system based on wearable mixed reality equipment and method, the system includes user terminal, MR advertisements client end of playing back, MR Advertisement Servers；The user terminal is used to enter specifies holography advertisement to play space；The MR advertisements client end of playing back obtains customer position information and scans current scene, matches user profile, Business Information and present physical three-dimensional information, determines the entity space position of advertising display, in the practice holographic advertisement of space correspondence position displaying；The MR Advertisement Servers are used to obtain userspersonal information and merchant advertisement information, and distant and out of sight inquiry simultaneously obtains advertisement moving picture or video, with reference to for data, definition displaying and interactive information.Greatly form and effect of the abundant businessman to user's display advertisement of the invention.
Description
Technical field
The invention belongs to field of computer technology, it is related to a kind of holographic advertisement based on wearable mixed reality (MR) equipment
Play System and method.
Background technology
Wearable mixed reality equipment, the Hololens of such as Microsoft, Google's glasses etc. can be completed to surrounding enviroment
3-D scanning, while the positional information and display hologram image of user can be caught.Therefore user can be by wearable mixed
Close the media such as real world devices viewing three-dimensional animation, panoramic video.In combination with the 3-D scanning technology of outdoor scene, wearable mixing shows
Real equipment is highly suitable for passing through the individual character advertisement that the forms such as three-dimensional animation, video are customized to user's displaying in entity space,
Meanwhile, user can also carry out interaction with hologram three-dimensional advertisement.The current field is temporarily in space state, should without related
With appearance.
Current businessman in entity space display advertisement mostly by giant-screen, projector equipment, touch screen is integrally.Shortcoming is not
Can be according to users ' individualized requirement display advertisement, while can only be presented in fixed location.
The content of the invention
It is an object of the invention to the defect for overcoming above-mentioned technology to exist, there is provided one kind is based on wearable mixed reality equipment
Holographic advertisement play system and method, the technical scheme represents personalized holography advertisement by wearable augmented reality equipment,
Can accomplish
1. in any space representation advertisement in shop；
2. ad content can be customized according to userspersonal information；
3. user can observe hologram three-dimensional image, and carry out interaction.
Its concrete technical scheme is：
A kind of holographic advertisement play system based on wearable mixed reality equipment, including user terminal, MR advertisements play visitor
Family end, MR Advertisement Servers；
The user terminal is used to enter specifies holography advertisement to play space；
The MR advertisements client end of playing back obtains customer position information and scans current scene, matches user profile, businessman
Information and present physical three-dimensional information, determine the entity space position of advertising display, holographic in practice space correspondence position displaying
Advertisement；
The MR Advertisement Servers are used to obtain userspersonal information and merchant advertisement information, inquire about and obtain advertisement moving picture
Or video, with reference to for data, definition displaying and interactive information.
A kind of holographic advertisement broadcast method based on wearable mixed reality equipment, comprises the following steps：
Step 1. user enters specified holography advertisement and plays space；
Step 2.MR advertisement client end of playing back is positioned to customer location, and scans surrounding physical environment, by user position
Confidence breath is uploaded to MR Advertisement Servers；
Step 3.MR Advertisement Servers are inquired about Business Information and user profile and are returned；
The Business Information that step 4. is obtained according to MR Advertisement Servers, user profile, current scene information is calculated and determined
Need the locus of display advertisement；
Step 5.MR Advertisement Servers obtain the animated content or video content for needing displaying；
Step 6.MR Advertisement Servers are according to the personalized displaying of user profile customization and interactive information；
According to exhibition information and locus, MR advertisement client end of playing back starts to be played in specified location specifies wide to step 7.
Content is accused, and starts to carry out interaction with user；
Step 8. user leaves designated area, and advertisement interactive play terminates.
Compared with prior art, beneficial effects of the present invention are：
The present invention uses wearable mixed reality (MR) equipment, with reference to Business Information and userspersonal information, completes holographic
Broadcasting of the advertisement in entity physical space；Based on wearable MR equipment, holographic advertisement is shown in entity space optional position；It is holographic
Ad content implements customization according to user and Business Information；Holographic advertisement can carry out real-time, interactive, greatly abundant businessman to
The form and effect of user's display advertisement.
Brief description of the drawings
Fig. 1 is the schematic diagram of the holographic advertisement play system based on wearable mixed reality equipment.
Specific embodiment
Technical scheme is described in more detail with specific embodiment below in conjunction with the accompanying drawings.
Reference picture 1, a kind of holographic advertisement play system based on wearable mixed reality equipment, including user terminal, MR are wide
Accuse client end of playing back, MR Advertisement Servers；
The user terminal is used to enter specifies holography advertisement to play space；
The MR advertisements client end of playing back obtains customer position information and scans current scene, matches user profile, businessman
Information and present physical three-dimensional information, determine the entity space position of advertising display, holographic in practice space correspondence position displaying
Advertisement；
The MR Advertisement Servers are used to obtain userspersonal information and merchant advertisement information, inquire about and obtain advertisement moving picture
Or video, with reference to for data, definition displaying and interactive information.
A kind of holographic advertisement broadcast method based on wearable mixed reality equipment, comprises the following steps：
Step 1. user enters specified holography advertisement and plays space；Triggering mode includes：System is set out according to geographical position,
User independently selects triggering；
Step 2.MR advertisement client end of playing back is positioned to customer location, and scans surrounding physical environment, by user position
Confidence breath is uploaded to MR Advertisement Servers；In addition to customer position information, the physical environment model of scanning is also served as on optional parameters
Reach server backup；
Step 3.MR Advertisement Servers are inquired about Business Information and user profile and are returned；
The Business Information that step 4. is obtained according to MR Advertisement Servers, user profile, current scene information is calculated and determined
Need the locus of display advertisement；
Step 5.MR Advertisement Servers obtain the animated content or video content for needing displaying；Except animation, outside video, exhibition
Show that content can also be used as interactive digital media content；
Step 6.MR Advertisement Servers are according to the personalized displaying of user profile customization and interactive information；
According to exhibition information and locus, MR advertisement client end of playing back starts to be played in specified location specifies wide to step 7.
Content is accused, and starts to carry out interaction with user；
Step 8. user leaves designated area, and advertisement interactive play terminates.
System can be gathered and the user profile called mainly includes：The essential information of user, such as age, sex, life
Day etc.；The preference information of user, including hobby, purchasing habits, frequency etc.；The social network information of user, including buddy list,
Businessman etc. is asked in frequentation.
The above, preferably specific embodiment only of the invention, protection scope of the present invention not limited to this are any ripe
Those skilled in the art are known in the technical scope of present disclosure, the letter of the technical scheme that can be become apparent to
Altered or equivalence replacement are each fallen within protection scope of the present invention.
Claims (2)
1. a kind of holographic advertisement play system based on wearable mixed reality equipment, it is characterised in that wide including user terminal, MR
Accuse client end of playing back, MR Advertisement Servers；
The user terminal is used to enter specifies holography advertisement to play space；
The MR advertisements client end of playing back obtains customer position information and scans current scene, matches user profile, Business Information
With present physical three-dimensional information, the entity space position of advertising display is determined, in the practice holographic advertisement of space correspondence position displaying；
The MR Advertisement Servers are used to obtain userspersonal information and merchant advertisement information, inquire about and obtain advertisement moving picture or regard
Frequently, with reference to for data, definition displaying and interactive information.
2. a kind of holographic advertisement broadcast method based on wearable mixed reality equipment, it is characterised in that comprise the following steps：
Step 1. user enters specified holography advertisement and plays space；
Step 2.MR advertisement client end of playing back is positioned to customer location, and scans surrounding physical environment, and customer location is believed
Breath is uploaded to MR Advertisement Servers；
Step 3.MR Advertisement Servers are inquired about Business Information and user profile and are returned；
The Business Information that step 4. is obtained according to MR Advertisement Servers, user profile, current scene information is calculated and determined needs
The locus of display advertisement；
Step 5.MR Advertisement Servers obtain the animated content or video content for needing displaying；
Step 6.MR Advertisement Servers are according to the personalized displaying of user profile customization and interactive information；
According to exhibition information and locus, MR advertisement client end of playing back starts to be played in given ad in specified location step 7.
Hold, and start to carry out interaction with user；
Step 8. user leaves designated area, and advertisement interactive play terminates.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710115330.9A CN106933357A (en) | 2017-02-23 | 2017-02-23 | A kind of holographic advertisement play system and method based on wearable mixed reality equipment |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710115330.9A CN106933357A (en) | 2017-02-23 | 2017-02-23 | A kind of holographic advertisement play system and method based on wearable mixed reality equipment |
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| CN106933357A true CN106933357A (en) | 2017-07-07 |
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| CN201710115330.9A Pending CN106933357A (en) | 2017-02-23 | 2017-02-23 | A kind of holographic advertisement play system and method based on wearable mixed reality equipment |
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Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109035906A (en) * | 2018-07-19 | 2018-12-18 | 李建勋 | One kind reading aloud Training Methodology based on the visual Chinese of mixed reality |
| CN109144239A (en) * | 2018-06-13 | 2019-01-04 | 华为技术有限公司 | A kind of augmented reality method, server and terminal |
| CN109448608A (en) * | 2018-11-27 | 2019-03-08 | 厦门奇翼科技有限公司 | A kind of advertising display space of intelligent sharing and its sharing method |
| CN111158477A (en) * | 2019-12-25 | 2020-05-15 | 北京金山安全软件有限公司 | Working method and control method of wearable device, wearable device and server |
| WO2021249261A1 (en) * | 2020-06-12 | 2021-12-16 | International Business Machines Corporation | Rendering privacy aware advertisements in mixed reality space |
| US11586764B2 (en) | 2020-09-29 | 2023-02-21 | International Business Machines Corporation | Privacy negotiations in a mixed reality environment |
| US11854148B2 (en) | 2018-11-16 | 2023-12-26 | Microsoft Technology Licensing, Llc | Virtual content display opportunity in mixed reality |
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| CN102906623A (en) * | 2010-02-28 | 2013-01-30 | 奥斯特豪特集团有限公司 | Local advertising content on an interactive head-mounted eyepiece |
| CN104537550A (en) * | 2014-12-18 | 2015-04-22 | 深圳先进技术研究院 | Internet autonomous advertising method based on augmented reality IP map |
| CN105190484A (en) * | 2013-04-12 | 2015-12-23 | 微软技术许可有限责任公司 | Personal holographic billboard |
| CN106228400A (en) * | 2016-07-20 | 2016-12-14 | 大辅科技（北京）有限公司 | A kind of advertisement sending method applying augmented reality and system |
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| CN101470876A (en) * | 2007-12-25 | 2009-07-01 | 上海网程通信科技发展有限公司 | Network advertisement delivery system |
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Cited By (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109144239A (en) * | 2018-06-13 | 2019-01-04 | 华为技术有限公司 | A kind of augmented reality method, server and terminal |
| CN109035906A (en) * | 2018-07-19 | 2018-12-18 | 李建勋 | One kind reading aloud Training Methodology based on the visual Chinese of mixed reality |
| US11854148B2 (en) | 2018-11-16 | 2023-12-26 | Microsoft Technology Licensing, Llc | Virtual content display opportunity in mixed reality |
| CN109448608A (en) * | 2018-11-27 | 2019-03-08 | 厦门奇翼科技有限公司 | A kind of advertising display space of intelligent sharing and its sharing method |
| CN111158477A (en) * | 2019-12-25 | 2020-05-15 | 北京金山安全软件有限公司 | Working method and control method of wearable device, wearable device and server |
| WO2021249261A1 (en) * | 2020-06-12 | 2021-12-16 | International Business Machines Corporation | Rendering privacy aware advertisements in mixed reality space |
| GB2611678A (en) * | 2020-06-12 | 2023-04-12 | Ibm | Rendering privacy aware advertisements in mixed reality space |
| US11756081B2 (en) | 2020-06-12 | 2023-09-12 | International Business Machines Corporation | Rendering privacy aware advertisements in mixed reality space |
| US11586764B2 (en) | 2020-09-29 | 2023-02-21 | International Business Machines Corporation | Privacy negotiations in a mixed reality environment |
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Application publication date: 20170707 |
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