CN111127069A - AI advertisement display adjustment method, device, server and storage medium - Google Patents
AI advertisement display adjustment method, device, server and storage medium Download PDFInfo
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Abstract
The embodiment of the invention relates to an AI advertisement display adjustment method, a device, a server and a storage medium, wherein the method comprises the following steps: acquiring interaction information participating in an AI advertisement interaction link during an AI advertisement display period; determining a conversion rate of the AI advertisement based on the interaction information; adjusting the display parameters of the AI advertisement according to the conversion rate; the interactive information can better represent whether the user really participates in the AI advertisement, compared with a mode of directly counting clicks and code scanning, the privacy of the user can be effectively protected, and the advertisement benefit of the AI advertisement can be accurately counted.
Description
Technical Field
The embodiment of the invention relates to the field of electronic advertisements, in particular to an AI advertisement display adjusting method, an AI advertisement display adjusting device, a server and a storage medium.
Background
The artificial intelligence enables the advertising marketing industry, the advertising marketing industry is going to be technically and digitally transformed at present, and as the leading-edge position of the technology, the combination of the artificial intelligence and the advertising marketing is becoming more mature at present. When the artificial intelligence is more energized to the advertising industry in the process of putting, the great difference of data feedback before and after technical application shows the value of artificial intelligence and marketing through the deep mining of programmed advertising putting and reading application on user data.
Along with the development of Artificial Intelligence and advertising marketing, a marketing mode of Artificial Intelligence (AI) advertising appears, the existing AI advertising aims to create immersive and gaming experience for each consumer, and for Artificial Intelligence role models in front-end applications, the Artificial Intelligence role models can be considered to be in a cycle of perception, thinking and action all the time. Through the interaction of the artificial intelligence role model and the consumer, the data acquisition and analysis of the program help the AI advertisement move towards accurate saturation type popularization from the scattered point type exposure.
For the calculation mode of the advertisement benefit of the AI advertisement, statistics is usually performed in the form of click times and code scanning times, click operations and code scanning operations are usually accompanied with registration of personal information of a user, and in general, the user is in consideration of protecting personal privacy when watching the AI advertisement, and click and code scanning operations are not performed, so that the advertisement benefit of the AI advertisement is not accurately counted.
Disclosure of Invention
In view of the above, to solve the technical problems or some technical problems, embodiments of the present invention provide an AI advertisement display adjustment method, an AI advertisement display adjustment device, a server, and a storage medium.
In a first aspect, an embodiment of the present invention provides an AI advertisement display adjustment method, including:
acquiring interaction information participating in an AI advertisement interaction link during an AI advertisement display period;
determining a conversion rate of the AI advertisement based on the interaction information;
and adjusting the display parameters of the AI advertisement according to the conversion rate.
In one possible embodiment, the method further comprises:
during the AI advertisement display period, acquiring pedestrian data meeting statistical conditions through image acquisition equipment;
wherein the statistical conditions are as follows: a pedestrian enters a set range, and facial features of the pedestrian are collected.
In one possible embodiment, the interaction information includes: interactive person data;
the determining a conversion rate of the AI advertisement based on the interaction information includes:
and determining the interactive conversion rate of the AI advertisement according to the interactive person data and the pedestrian data.
In one possible implementation, the interaction information further includes: scanning the code person data;
the determining a conversion rate of the AI advertisement based on the interaction information includes:
and determining the code scanning conversion rate of the AI advertisement according to the code scanning person data and the interactive person data.
In one possible embodiment, the determining the conversion rate of the AI advertisement based on the interaction information further includes:
and determining the conversion rate of the AI advertisement according to the interactive conversion rate, the first weight corresponding to the interactive conversion rate, the code scanning conversion rate and the second weight corresponding to the code scanning conversion rate.
In one possible embodiment, the interactive person data includes: the number of interactive persons and the interactive duration;
the acquiring of the interaction information participating in the AI advertisement interaction link during the AI advertisement display includes:
acquiring interactive times meeting interactive conditions during the period of AI advertisement display;
and acquiring the corresponding interaction duration of each interactive person.
In one possible embodiment, the adjusting the display parameters of the AI advertisement according to the conversion rate includes:
adjusting the display parameters of the AI advertisement according to the conversion rate and the interaction duration;
wherein the display parameters at least comprise one of the following:
the display time point of the AI advertisement, the display duration of the AI advertisement, the interaction link of the AI advertisement, or the display position of the AI advertisement.
In a second aspect, an embodiment of the present invention provides an AI advertisement display adjustment apparatus, including:
the acquisition module is used for acquiring interaction information participating in an AI advertisement interaction link during an AI advertisement display period;
the determining module is used for determining the conversion rate of the AI advertisement based on the interaction information;
and the adjusting module is used for adjusting the display parameters of the AI advertisement according to the conversion rate.
In a third aspect, an embodiment of the present invention provides a server, including: a processor and a memory, wherein the processor is configured to execute an AI advertisement presentation adjustment program stored in the memory to implement the AI advertisement presentation adjustment method according to any one of the first aspect.
In a fourth aspect, an embodiment of the present invention provides a storage medium, where the storage medium stores one or more programs, and the one or more programs are executable by one or more processors to implement the AI advertisement presentation adjustment method according to any one of the first aspects.
According to the AI advertisement display adjustment scheme provided by the embodiment of the invention, the interactive information participating in the AI advertisement interactive link during the AI advertisement display period is obtained; determining a conversion rate of the AI advertisement based on the interaction information; adjusting the display parameters of the AI advertisement according to the conversion rate; the interactive information can better represent whether the user really participates in the AI advertisement, compared with a mode of directly counting clicks and code scanning, the privacy of the user can be effectively protected, and the advertisement benefit of the AI advertisement can be accurately counted.
Drawings
Fig. 1 is a schematic flow chart of an AI advertisement display adjustment method according to an embodiment of the present invention;
fig. 2 is a schematic flow chart illustrating another AI advertisement display adjustment method according to an embodiment of the present invention;
fig. 3 is a schematic structural diagram of an AI advertisement display adjustment apparatus according to an embodiment of the present invention;
fig. 4 is a schematic structural diagram of a server according to an embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, but not all, embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
For the convenience of understanding of the embodiments of the present invention, the following description will be further explained with reference to specific embodiments, which are not to be construed as limiting the embodiments of the present invention.
Fig. 1 is a schematic flow chart of an AI advertisement display adjustment method according to an embodiment of the present invention, and as shown in fig. 1, the method specifically includes:
and S11, acquiring the interaction information participating in the AI advertisement interaction link during the AI advertisement display period.
The AI advertisement display adjusting method provided by the embodiment of the invention is applied to the AI advertisement displayed on the terminal, the interaction link is added to the AI advertisement during the display period, and the user can fully know the AI advertisement through the interaction link, so that the purpose of advertisement putting is achieved.
During the period of AI advertisement display, the terminal collects the interactive information of the user participating in the AI advertisement interactive link, and the interactive information can be: the number of the interactive people participating in the interactive link, the number of the code scanning people participating in the interactive link, the interactive duration participating in the interactive link and the like.
Further, whether the user participates in the AI advertisement interaction link or not can be judged by adopting a face recognition mode, when the terminal collects all facial features (such as a front face) of the user, the user is determined to participate in the AI advertisement interaction link, and when the terminal collects partial facial features (such as a side face) of the user, the user is determined not to participate in the AI advertisement interaction link.
Further, after the terminal acquires the interaction information participating in the AI advertisement interaction link during the AI advertisement display period, the server acquires the interaction information from the terminal, and the acquisition mode can be as follows: the terminal actively sends the interactive information to the server, or the server requests the interactive information from the terminal.
And S12, determining the conversion rate of the AI advertisement based on the interaction information.
The server calculates the conversion rate of the AI advertisement according to the number of the interactive people participating in the interactive link in the interactive information and the number of people not participating in the interactive link of the AI advertisement, which is acquired by the terminal, wherein the calculation mode of the conversion rate can be as follows: the proportion of the number of the interactive people participating in the interactive link to the sum of the number of the interactive people participating in the interactive link and the number of the people not participating in the AI advertising interactive link.
And S13, adjusting the display parameters of the AI advertisement according to the conversion rate.
And the server analyzes the advertisement benefit of the AI advertisement under the current display parameters according to the counted conversion rate of the AI advertisement, and adjusts the display parameters of the AI advertisement according to the advertisement benefit.
Wherein, the display parameter at least comprises one of the following parameters:
the display time point of the AI advertisement, the display duration of the AI advertisement, the interaction link of the AI advertisement, or the display position of the AI advertisement.
According to the AI advertisement display adjusting method provided by the embodiment of the invention, the interactive information participating in the AI advertisement interactive link during the AI advertisement display period is obtained; determining a conversion rate of the AI advertisement based on the interaction information; adjusting the display parameters of the AI advertisement according to the conversion rate; the interactive information can better represent whether the user really participates in the AI advertisement, compared with a mode of directly counting clicks and code scanning, the privacy of the user can be effectively protected, and the advertisement benefit of the AI advertisement can be accurately counted.
Fig. 2 is a schematic flow chart of another AI advertisement display adjustment method according to an embodiment of the present invention, and as shown in fig. 2, the method specifically includes:
and S21, acquiring pedestrian data meeting the statistical conditions through image acquisition equipment during the AI advertisement display period.
In the embodiment of the invention, the AI advertisement is displayed on the terminal, the terminal is provided with a camera, pedestrian data meeting statistical conditions are collected by the camera, and the statistical conditions are as follows: a pedestrian enters a set range, and facial features of the pedestrian are collected.
Further, the setting range may be set according to actual requirements, for example, the setting range may be: a sector area with the radius of 2m and the arc center angle of 120 degrees; the facial features of the pedestrian may be features in the facial image that may characterize the unique user.
In an alternative scheme of the embodiment of the invention, the terminal acquires image data through the camera every set time period and sends the image data to the server, and the server determines pedestrians meeting statistical conditions in the image data and sequentially records the number of the pedestrians.
And S22, acquiring interactor data participating in the AI advertisement interaction link during the AI advertisement display period.
Specifically, acquiring the number of interactive persons meeting interactive conditions during the display of the AI advertisement; and acquiring the interaction time length corresponding to each interactive person, and counting the interaction time lengths of multiple interactions of the same interactive person in an accumulated mode.
In an alternative scheme of the embodiment of the invention, pedestrians entering a set range can be divided into interactive people and non-interactive people, and when a terminal acquires all facial features (such as a front face) of a user, the user is determined to participate in an AI advertisement interaction link, namely the pedestrians are interactive people; when the terminal collects partial facial features (such as a side face) of the user, it is determined that the user does not participate in the AI advertisement interaction link, namely that the pedestrian is an un-interacted person (passerby).
When the collected pedestrians are determined to be the interactive persons, the identification of the interactive persons is established according to the facial features, the sex features of the interactive persons are identified, the facial features, the identification and the sex are associated, and the facial features, the identification and the sex are stored in the database.
When the data are stored in the database, the time stamp and the interaction duration of the interactive link executed by the interactive person can be recorded.
For example, the association data stored in the database may be: facial features a-001 (identification) -male-2019.08.01-10: 00 (timestamp) -40s (duration of interaction).
It should be noted that, when the facial features of the pedestrian are collected, matching is performed from the database based on the facial features, and if no interactive person matched with the facial features exists in the database, the interactive person associated data is newly created; and if the interactive person matched with the facial feature exists in the database, directly calling.
It should be noted that: when the database has the interactive person matched with the facial feature, the interactive person is indicated to participate in the AI advertisement for multiple times, the associated data in the database is directly called, and the time stamp and the interactive duration of the interactive link are increased.
When the interactive person participates in the AI advertisement for multiple times, the associated data stored in the database may be: facial features a-001 (identification) -male-2019.08.01-10: 00 (timestamp) -40s (duration of interaction)/2019.08.01-20: 40 (timestamp) -30s (duration of interaction).
In an alternative of the embodiment of the present invention, the database may be updated according to the adjustment period of the AI advertisement, for example, the adjustment period of the AI advertisement is set to 24h, and the database is reset every 24h, and the associated data in the database is cleared.
And S23, determining the interactive conversion rate of the AI advertisement according to the interactive person data and the pedestrian data.
And calculating the ratio of the interactive times to the pedestrian times, and determining the ratio as the interactive conversion rate of the AI advertisement.
In an alternative scheme of the embodiment of the invention, during the interactive link executed by the interactive person, the two-dimensional code can be displayed to the interactive person, so that the interactive person can acquire more information of the commodity corresponding to the AI advertisement in a code scanning mode, and acquire code scanning person data participating in the AI advertisement interactive link during the AI advertisement display period; and determining the code scanning conversion rate of the AI advertisement according to the code scanning person data and the interactive person data, and taking the ratio of the code scanning person data to the interactive person number as the interactive conversion rate of the AI advertisement.
In an alternative of the embodiment of the present invention, a corresponding first weight may also be set for the interactive conversion rate, a corresponding second weight may also be set for the code scanning conversion rate, and the conversion rate of the AI advertisement is determined according to the interactive conversion rate, the first weight corresponding to the interactive conversion rate, the code scanning conversion rate, and the second weight corresponding to the code scanning conversion rate.
The specific values of the first weight and the second weight may be set according to practical situations, for example, the first weight is 30%, and the second weight is 70%, which is not limited in this embodiment.
The specific formula for conversion may be:
P＝P1*M1+P2*M2
wherein P is conversion, P1 is interaction conversion, M1 is a first weight, P2 is code scanning conversion, and M2 is a second weight.
S24, adjusting the display parameters of the AI advertisement according to the conversion rate and the interaction duration.
In this embodiment, a conversion rate threshold and an interaction duration threshold are set, and display parameters of the AI advertisement are adjusted according to a relationship between the conversion rate and the interaction duration and a relationship between the conversion rate and the interaction duration, where the display parameters at least include one of the following: the display time point of the AI advertisement, the display duration of the AI advertisement, the interaction link of the AI advertisement, or the display position of the AI advertisement.
For example, after calculating a conversion rate of a certain AI advertisement to be 40% (the conversion rate threshold is 50%), and an interaction duration to be 50min (the interaction duration threshold is 100min), adjusting the display parameter of the AI advertisement may be: the display time of the AI advertisement is shortened by 20 percent.
In an alternative scheme of the embodiment of the invention, each AI advertisement has a plurality of display positions (such as screens of different floors, ceiling screens, floor vertical screens or desktop embedded screens), the conversion rate and the interaction duration of different display positions of each AI advertisement are counted, and the display parameters of the AI advertisement are adjusted according to the conversion rate and the interaction duration of different display positions.
For example, the conversion rate of the same AI advertisement on a ceiling screen is 20%, and the interaction time is 10 min; the conversion rate of the vertical screen on the ground is 60%, and the interaction time is 80 min; adjusting the display parameters of the AI advertisement as follows: the display time of the AI advertisement in the ceiling screen is shortened by 80%; the display duration of the AI advertisement in the floor vertical screen is increased, the putting quantity of the AI advertisement in the floor vertical screen is increased, and the interaction duration of the AI advertisement in the floor vertical screen is increased.
According to the AI advertisement display adjusting method provided by the embodiment of the invention, the interactive information participating in the AI advertisement interactive link during the AI advertisement display period is obtained; determining a conversion rate of the AI advertisement based on the interaction information; adjusting the display parameters of the AI advertisement according to the conversion rate; the interactive information can better represent whether the user really participates in the AI advertisement, compared with a mode of directly counting clicks and code scanning, the privacy of the user can be effectively protected, and the advertisement benefit of the AI advertisement can be accurately counted.
Fig. 3 is a schematic structural diagram of an AI advertisement display adjustment apparatus according to an embodiment of the present invention, and as shown in fig. 3, the AI advertisement display adjustment apparatus specifically includes:
an obtaining module 31, configured to obtain interaction information participating in an AI advertisement interaction link during an AI advertisement display period;
a determining module 32, configured to determine a conversion rate of the AI advertisement based on the interaction information;
and an adjusting module 33, configured to adjust the display parameter of the AI advertisement according to the conversion rate.
Optionally, the apparatus further comprises: the acquisition module 34 is used for acquiring pedestrian data meeting statistical conditions through image acquisition equipment during the AI advertisement display period;
wherein the statistical conditions are as follows: a pedestrian enters a set range, and facial features of the pedestrian are collected.
Optionally, the interaction information includes: interactive person data;
the determining module 32 is specifically configured to determine an interactive conversion rate of the AI advertisement according to the interactive person data and the pedestrian data.
Optionally, the interaction information further includes: scanning the code person data;
the determining module 32 is specifically configured to determine a code scanning conversion rate of the AI advertisement according to the code scanner data and the interactor data.
Optionally, the determining module 32 is specifically configured to determine the conversion rate of the AI advertisement according to the interaction conversion rate, the first weight corresponding to the interaction conversion rate, the code scanning conversion rate, and the second weight corresponding to the code scanning conversion rate.
Optionally, the interactive person data comprises: the number of interactive persons and the interactive duration;
the obtaining module 31 is specifically configured to obtain the number of interactive persons meeting the interactive condition during the AI advertisement display period; and acquiring the corresponding interaction duration of each interactive person.
Optionally, the adjusting module 33 is specifically configured to adjust the display parameters of the AI advertisement according to the conversion rate and the interaction duration;
wherein the display parameters at least comprise one of the following:
the display time point of the AI advertisement, the display duration of the AI advertisement, the interaction link of the AI advertisement, or the display position of the AI advertisement.
The AI advertisement display adjusting device comprises a processor and a memory, wherein the acquisition module, the determination module, the adjustment module, the acquisition module and the like are stored in the memory as program modules, and the processor executes the program modules stored in the memory to realize corresponding functions.
The processor comprises a kernel, and the kernel calls the corresponding program module from the memory. The kernel can be set to be one or more than one, and the display adjustment of the AI advertisement is realized by adjusting the kernel parameters.
The AI advertisement display adjustment device provided in this embodiment may be the AI advertisement display adjustment device shown in fig. 3, and may perform all the steps of the AI advertisement display adjustment method shown in fig. 1-2, so as to achieve the technical effects of the AI advertisement display adjustment method shown in fig. 1-2, which are described with reference to fig. 1-2 for brevity, and therefore, no further description is provided herein.
Fig. 4 is a schematic structural diagram of a server according to an embodiment of the present invention, where the server 400 shown in fig. 4 includes: at least one processor 401, memory 402, at least one network interface 404, and other user interfaces 403. The various components in server 400 are coupled together by a bus system 405. It is understood that the bus system 405 is used to enable connection communication between these components. The bus system 405 includes a power bus, a control bus, and a status signal bus in addition to a data bus. For clarity of illustration, however, the various buses are labeled as bus system 405 in fig. 4.
The user interface 403 may include, among other things, a display, a keyboard, or a pointing device (e.g., a mouse, trackball, touch pad, or touch screen, among others.
It will be appreciated that memory 402 in embodiments of the invention may be either volatile memory or nonvolatile memory, or may include both volatile and nonvolatile memory. The non-volatile memory may be a Read-only memory (ROM), a programmable Read-only memory (PROM), an erasable programmable Read-only memory (erasabprom, EPROM), an electrically erasable programmable Read-only memory (EEPROM), or a flash memory. The volatile memory may be a Random Access Memory (RAM) which functions as an external cache. By way of example, but not limitation, many forms of RAM are available, such as static random access memory (staticiram, SRAM), dynamic random access memory (dynamic RAM, DRAM), synchronous dynamic random access memory (syncronous DRAM, SDRAM), Double Data Rate Synchronous Dynamic Random Access Memory (DDRSDRAM), enhanced synchronous dynamic random access memory (EnhancedSDRAM, ESDRAM), synchronous link dynamic random access memory (synchlink DRAM, SLDRAM), and direct memory bus random access memory (DRRAM). The memory 402 described herein is intended to comprise, without being limited to, these and any other suitable types of memory.
In some embodiments, memory 402 stores the following elements, executable units or data structures, or a subset thereof, or an expanded set thereof: an operating system 4021 and application programs 4022.
The operating system 4021 includes various system programs, such as a framework layer, a core library layer, a driver layer, and the like, and is configured to implement various basic services and process hardware-based tasks. The application 4022 includes various applications, such as a media player (MediaPlayer), a Browser (Browser), and the like, for implementing various application services. A program for implementing the method according to the embodiment of the present invention may be included in the application 4022.
In this embodiment of the present invention, by calling a program or an instruction stored in the memory 402, specifically, a program or an instruction stored in the application 4022, the processor 401 is configured to execute the method steps provided by the method embodiments, for example, including:
acquiring interaction information participating in an AI advertisement interaction link during an AI advertisement display period; determining a conversion rate of the AI advertisement based on the interaction information; and adjusting the display parameters of the AI advertisement according to the conversion rate.
Optionally, during the AI advertisement display period, acquiring pedestrian data meeting statistical conditions by an image acquisition device;
wherein the statistical conditions are as follows: a pedestrian enters a set range, and facial features of the pedestrian are collected.
Optionally, the interaction information includes: interactive person data; and determining the interactive conversion rate of the AI advertisement according to the interactive person data and the pedestrian data.
Optionally, the interaction information further includes: scanning the code person data; and determining the code scanning conversion rate of the AI advertisement according to the code scanning person data and the interactive person data.
Optionally, the conversion rate of the AI advertisement is determined according to the interaction conversion rate, the first weight corresponding to the interaction conversion rate, the code scanning conversion rate, and the second weight corresponding to the code scanning conversion rate.
Optionally, the interactive person data comprises: the number of interactive persons and the interactive duration;
acquiring interactive times meeting interactive conditions during the period of AI advertisement display; and acquiring the corresponding interaction duration of each interactive person.
Optionally, adjusting the display parameters of the AI advertisement according to the conversion rate and the interaction duration;
wherein the display parameters at least comprise one of the following:
the display time point of the AI advertisement, the display duration of the AI advertisement, the interaction link of the AI advertisement, or the display position of the AI advertisement.
The method disclosed in the above embodiments of the present invention may be applied to the processor 401, or implemented by the processor 401. The processor 401 may be an integrated circuit chip having signal processing capabilities. In implementation, the steps of the above method may be performed by integrated logic circuits of hardware or instructions in the form of software in the processor 401. The processor 401 may be a general-purpose processor, a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), an off-the-shelf programmable gate array (FPGA) or other programmable logic device, discrete gate or transistor logic device, or discrete hardware components. The various methods, steps and logic blocks disclosed in the embodiments of the present invention may be implemented or performed. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like. The steps of the method disclosed in connection with the embodiments of the present invention may be directly implemented by a hardware decoding processor, or implemented by a combination of hardware and software elements in the decoding processor. The software elements may be located in ram, flash, rom, prom, or eprom, registers, among other storage media that are well known in the art. The storage medium is located in the memory 402, and the processor 401 reads the information in the memory 402 and completes the steps of the method in combination with the hardware.
It is to be understood that the embodiments described herein may be implemented in hardware, software, firmware, middleware, microcode, or any combination thereof. For a hardware implementation, the processing units may be implemented within one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), general purpose processors, controllers, micro-controllers, microprocessors, other electronic units configured to perform the functions described herein, or a combination thereof.
For a software implementation, the techniques described herein may be implemented by means of units performing the functions described herein. The software codes may be stored in a memory and executed by a processor. The memory may be implemented within the processor or external to the processor.
The server provided in this embodiment may be the server shown in fig. 4, and may perform all the steps of the AI advertisement display adjustment method shown in fig. 1-2, so as to achieve the technical effect of the AI advertisement display adjustment method shown in fig. 1-2, and for brevity, it is not described herein again.
The embodiment of the invention also provides a storage medium (computer readable storage medium). The storage medium herein stores one or more programs. Among others, the storage medium may include volatile memory, such as random access memory; the memory may also include non-volatile memory, such as read-only memory, flash memory, a hard disk, or a solid state disk; the memory may also comprise a combination of memories of the kind described above.
When the one or more programs in the storage medium are executable by the one or more processors, the AI advertisement presentation adjustment method performed on the AI advertisement presentation adjustment device side as described above is implemented.
The processor is configured to execute the AI advertisement presentation adjustment program stored in the memory to implement the following steps of the AI advertisement presentation adjustment method executed on the AI advertisement presentation adjustment device side:
acquiring interaction information participating in an AI advertisement interaction link during an AI advertisement display period; determining a conversion rate of the AI advertisement based on the interaction information; and adjusting the display parameters of the AI advertisement according to the conversion rate.
Optionally, during the AI advertisement display period, acquiring pedestrian data meeting statistical conditions by an image acquisition device;
wherein the statistical conditions are as follows: a pedestrian enters a set range, and facial features of the pedestrian are collected.
Optionally, the interaction information includes: interactive person data; and determining the interactive conversion rate of the AI advertisement according to the interactive person data and the pedestrian data.
Optionally, the interaction information further includes: scanning the code person data; and determining the code scanning conversion rate of the AI advertisement according to the code scanning person data and the interactive person data.
Optionally, the conversion rate of the AI advertisement is determined according to the interaction conversion rate, the first weight corresponding to the interaction conversion rate, the code scanning conversion rate, and the second weight corresponding to the code scanning conversion rate.
Optionally, the interactive person data comprises: the number of interactive persons and the interactive duration;
acquiring interactive times meeting interactive conditions during the period of AI advertisement display; and acquiring the corresponding interaction duration of each interactive person.
Optionally, adjusting the display parameters of the AI advertisement according to the conversion rate and the interaction duration;
wherein the display parameters at least comprise one of the following:
the display time point of the AI advertisement, the display duration of the AI advertisement, the interaction link of the AI advertisement, or the display position of the AI advertisement.
Those of skill would further appreciate that the various illustrative components and algorithm steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware, computer software, or combinations of both, and that the various illustrative components and steps have been described above generally in terms of their functionality in order to clearly illustrate this interchangeability of hardware and software. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present invention.
The steps of a method or algorithm described in connection with the embodiments disclosed herein may be embodied in hardware, a software module executed by a processor, or a combination of the two. A software module may reside in Random Access Memory (RAM), memory, Read Only Memory (ROM), electrically programmable ROM, electrically erasable programmable ROM, registers, hard disk, a removable disk, a CD-ROM, or any other form of storage medium known in the art.
The above-mentioned embodiments are intended to illustrate the objects, technical solutions and advantages of the present invention in further detail, and it should be understood that the above-mentioned embodiments are merely exemplary embodiments of the present invention, and are not intended to limit the scope of the present invention, and any modifications, equivalent substitutions, improvements and the like made within the spirit and principle of the present invention should be included in the scope of the present invention.
Claims (10)
1. An AI advertisement display adjustment method, comprising:
acquiring interaction information participating in an AI advertisement interaction link during an AI advertisement display period;
determining a conversion rate of the AI advertisement based on the interaction information;
and adjusting the display parameters of the AI advertisement according to the conversion rate.
2. The method of claim 1, further comprising:
during the AI advertisement display period, acquiring pedestrian data meeting statistical conditions through image acquisition equipment;
wherein the statistical conditions are as follows: a pedestrian enters a set range, and facial features of the pedestrian are collected.
3. The method of claim 2, wherein the interaction information comprises: interactive person data;
the determining a conversion rate of the AI advertisement based on the interaction information includes:
and determining the interactive conversion rate of the AI advertisement according to the interactive person data and the pedestrian data.
4. The method of claim 3, wherein the interaction information further comprises: scanning the code person data;
the determining a conversion rate of the AI advertisement based on the interaction information includes:
and determining the code scanning conversion rate of the AI advertisement according to the code scanning person data and the interactive person data.
5. The method of claim 4, wherein determining the conversion rate of the AI advertisement based on the interaction information further comprises:
and determining the conversion rate of the AI advertisement according to the interactive conversion rate, the first weight corresponding to the interactive conversion rate, the code scanning conversion rate and the second weight corresponding to the code scanning conversion rate.
6. The method of claim 2, wherein the interactive person data comprises: the number of interactive persons and the interactive duration;
the acquiring of the interaction information participating in the AI advertisement interaction link during the AI advertisement display includes:
acquiring interactive times meeting interactive conditions during the period of AI advertisement display;
and acquiring the corresponding interaction duration of each interactive person.
7. The method of claim 6, wherein the adjusting the display parameters of the AI advertisement based on the conversion rate comprises:
adjusting the display parameters of the AI advertisement according to the conversion rate and the interaction duration;
wherein the display parameters at least comprise one of the following:
the display time point of the AI advertisement, the display duration of the AI advertisement, the interaction link of the AI advertisement, or the display position of the AI advertisement.
8. An AI advertisement display adjustment device, comprising:
the acquisition module is used for acquiring interaction information participating in an AI advertisement interaction link during an AI advertisement display period;
the determining module is used for determining the conversion rate of the AI advertisement based on the interaction information;
and the adjusting module is used for adjusting the display parameters of the AI advertisement according to the conversion rate.
9. A server, comprising: a processor and a memory, the processor being configured to execute an AI advertisement presentation adjustment program stored in the memory to implement the AI advertisement presentation adjustment method according to any one of claims 1 to 7.
10. A storage medium storing one or more programs executable by one or more processors to implement the AI advertisement presentation adjustment method according to any one of claims 1 to 7.
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| CN201910957682.8A CN111127069A (en) | 2019-10-09 | 2019-10-09 | AI advertisement display adjustment method, device, server and storage medium |
| PCT/CN2020/111458 WO2021068673A1 (en) | 2019-10-09 | 2020-08-26 | Ai advertisement display adjustment method, device, server, and storage medium |
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