CN104574005A

CN104574005A - Advertisement display management system integrating augmented reality, somatic sense and green screening technology and advertisement display management method integrating augmented reality, somatic sense and green screening technology

Info

Publication number: CN104574005A
Application number: CN201510081798.1A
Authority: CN
Inventors: 蔡耿新
Original assignee: Individual
Current assignee: Individual
Priority date: 2015-02-15
Filing date: 2015-02-15
Publication date: 2015-04-29
Anticipated expiration: 2035-02-15
Also published as: CN104574005B

Abstract

The invention discloses an advertisement display management system integrating augmented reality, somatic sense and a green screening technology and an advertisement display management method integrating augmented reality, somatic sense and a green screening technology. The advertisement display management system integrating augmented reality, somatic sense and the green screening technology comprises an advertisement management system, an advertisement display system and a data analysis center, wherein the advertisement management system and the advertisement display system are connected through a network communication module; the advertisement display system and the data analysis center through the network communication module; the advertisement display system is connected with a fixed terminal and a mobile terminal. According to the advertisement display management system disclosed by the invention, advertisement putting and data collecting and analyzing of a target group are realized through the advertisement management system, the advertisement display system and the data analyzing center, so that the expressive force and interaction enjoyment of the advertisement are strengthened, the advertisement putting accuracy and the flow conversion actual effect are further improved, and problems of fewer conventional advertisement forms, insufficient attraction, a lower conversion rate, and the like are solved.

Description

Collect augmented reality, body sense, the advertising display management system of scratching green technology and method

Technical field

The present invention relates to ad system field, refer more particularly to and a kind ofly collect augmented reality, body sense, scratch the advertising display management system of green technology and method.

Background technology

Available frame advertisement putting content limitation is in the form of image and video, and form is single, stereotyped, is easily ignored by user, does not reach advertising effect.And spreading advertisement information that can only be unidirectional, target group user is passive accepts advertising message, not dark to advertising message impression, causes ad conversion rates not high.Current framework advertisement does not have target group's user profile feedback mechanism, and advertiser does not have data to judge the effect of publicity of the advertisement of throwing in framework advertisement, even if cannot adjust publicity strategy.

Augmented reality (Augmented Reality Technique is called for short AR), has another name called " enhancing virtual reality technology ", " augmented reality ", " mixed reality ".It is the new technology grown up on virtual reality basis, that the information adding users that provided by computer system is to the technology of real world perception, and by the dummy object of Practical computer teaching, scene or system prompt information superposition in real scene, thus realize " enhancing " to reality.It by the dummy object of Practical computer teaching or about the non-geometry information of real-world object be added to real world scene on, achieve the enhancing to real world.Meanwhile, due to for not being cut off with contacting of real world, interactive mode also just seems more natural.

Body sense technology, is that people very directly can use limb action, with device or the environment interaction of periphery, and without the need to using the opertaing device of any complexity, people just can be allowed to do interaction with content with being personally on the scene.Give an example, when you stand in a TV front, if there is certain individual sense equipment can detect the action of your hand, if now hand upwards, downwards, left and is to the right waved by respectively, what be used for controlling TV station fast to turn, reversing, to suspend and the function such as termination, be a kind of very directly with the example of body sense manipulation peripheral device, or these four actions directly corresponded to the reaction of game role, people just can be allowed to obtain game experiencing on the spot in person.Other application about body sense technology also comprise: 3D virtual reality, space mouse, game paddle, motion monitoring, health medical treatment are looked after, and have very large market in future.Hold handle to play games on TV, hold mouse computer network game in fight at close quarters game mode fallen behind possibly.One new, and game mode--somatic sensation television game perhaps will become new " favorite " of game user, and it can any controller, and the player in just can controlling to play with limb action, can allow user roam more really in the ocean of game.Further, along with the progress of technology, body sense technology can also be used in the clothes shop in market, and even user can arbitrarily try on the net the clothes oneself liked on.

Scratching green technology refers to when photographing or make a video recording, be that background is taken with green, use " chroma key " of effect machine green background to be scratched to go when post-production, change the technology of other more preferably backgrounds, object makes performer and stage property look like to take under other more preferably background.In order to reach stingy green object, when taking, require that performer and stage property can not use green.Green background requires uniform light, can not have shade and aberration.In order to reach the object changing background, green except scratching, also usually " scratch blue ", namely adopt blue background shooting.No matter scratch green or stingy indigo plant, generally all will carry out in film studio, because only have film studio could light be arranged even as much as possible.

Summary of the invention

The object of the invention is to the weak point overcoming above-mentioned conventional ads and Internet advertising, and a kind of augmented reality, body sense technology, the displaying management system of scratching the framework advertisement of green technology and method of collecting is provided, this system, by Advertising Management System, advertising display system and data analysis center, solves the problems such as original conventional ads form is few, attractive force is not enough, low conversion rate.

The present invention realizes in the following way:

Collect an advertising display management system for augmented reality, body sense, stingy green technology, it is characterized in that: comprise Advertising Management System, advertising display system and data analysis center; Described Advertising Management System is connected by network communication module with advertising display system; Described advertising display system is connected by network communication module with data analysis center; Described advertising display system is connected with mobile terminal with fixed terminal.

Described Advertising Management System comprises ad content management module and the directed putting module of advertisement accurately; Described ad content management module comprises image/video advertising management module and interactive scene advertising administration module, wherein: image/video advertising management module is specially: a) ad content is carried out category classification according to still image, dynamic video, according to important display area and the insignificant display area of default, show the ad content matched; B) ad content is carried out category classification according to fresh product, daily necessities, snacks beverage, luxury goods, articles for babies, household electrical appliance, when the three-dimensional content that user and all kinds of content match is mutual, show ad content of the same type; The important level classification of setting when c) ad content being thrown according to client, the display area of the ad content that important level is more forward is more remarkable, the advertisement residence time is more of a specified duration, and bandwagon effect is better;

Interactive scene advertising administration module is specially: a) image, video and three-dimensional model ad content are presented in conjunction with reality scene simultaneously; B) people is allowed to follow image, video, three-dimensional model ad content interactive by limb action in reality scene; C) ad content is made into three-dimensional virtual scene, people is allowed to place oneself in the midst of seemingly in three-dimensional virtual scene, user can follow image, video, three-dimensional model ad content interactive in three-dimensional virtual scene, makes ad content possess extremely strong visual effect and Interactive Experience sense simultaneously;

The directed putting module of described advertisement accurately comprises advertisement putting time frequency administration module, advertisement putting target area administration module, advertisement putting population management module, advertisement putting device management module, advertisement putting exhibiting data reporting form module and advertisement putting project management module;

Advertisement putting time frequency administration module: can fast setting advertisement putting time cycle and the number of times that at the appointed time occurs in section;

Advertisement putting target area administration module can set the regional extent of advertisement putting, and after setting, the advertisement delivery system in this region will play the advertisement of specifying;

Advertisement putting population management module: can select target user group label, such as after 90s, after 80s, motion personage, company's white collar, to determine the targeted user population of advertisement putting, when input user enters among advertisement delivery system, system will according to userspersonal information, the user habit that acquisition backstage is collected and hobby data analysis go out the label classification belonging to it, and are set in such other ad content to its input;

Advertisement putting device management module: device type and equipment size that advertisement putting can be selected according to self ad content form and self demand of throwing in;

Advertisement putting exhibiting data reporting form module: comprise following advertisement putting data drawing list: a) module frequency of utilization statistical graph: the number of times of targeted customer and certain virtual scene interaction in record scene interactivity advertisement, service time, stay time set up statistical relationship with targeted customer's tag set dimension, the experience effect of precise evaluation scene interactivity advertisement and targeted customer's favorable rating; B) zone user statistical graph: record participates in the relation of user region that interactive advertisement experiences, advertisement access times and user tag, and effect is thrown in precise evaluation region; C) marketing data statistical graph: record object user is by experiencing the marketing offers data category of advertisement acquisition, obtaining the relation data of number of times and user tag set; D) data statistics chart of the same trade: recording user advertisement putting type of the same trade and concern user tag group relation data; E) scheme works assessment chart is thrown in: record audient's user number of appointment two input scheme, group types, use duration and marketing effectiveness and contrast scheme;

Advertisement putting project management module: can check that history throws in scheme at this, and combine input recruitment evaluation chart, the input scheme that adjustment is existing in time; After user completes arranging of every data, can submit to and form the exclusive input scheme of client; Input scheme and ad content can be pushed to satisfactory display systems and at the appointed time start to play by jettison system in time.

Described advertising display system comprises hardware management module and software management module; Described hardware management module comprises hardware display module and hardware acquisition module, wherein: hardware display module docks with the directed putting module of advertisement accurately, hardware display module can according to the input demand of advertisement, by advertisement putting in house ads machine, outdoor advertisement machine, building advertisement machine, panel computer and mobile phone hardware display platform, dock ad content management module and display systems management software simultaneously, allow different size, dissimilar ad content have different appearance forms and interaction mode, promote that the perfection of advertisement presents and Consumer's Experience;

Hardware acquisition module docks with software rendering module and software data processing module, pass through high-definition camera, infrared camera, Kinect camera, infrared touch panel, panel computer, outer handset collecting device gathers number of users, user action, the experience time, experience number of times, user behavior custom data, by the process of software data processing module, software data processing module is synchronous constantly with software rendering module, software rendering module is according to the data point reuse displacement after process, rotate, convergent-divergent and animation parameters, play up constantly, and, data statistic analysis module can be called at any time and gather and processed data message,

Described software management module comprises display systems management software, software rendering module and software data processing module, wherein: display systems management software docking hardware display module and Advertising Management System, according to advertisement machine, the size of panel computer display platform different from mobile phone is different, presentation mode and interactive form have their own characteristics each, audit with Advertising Management System the advertisement putting scheme passed through to match, guarantee that accurate input and the perfection of ad content present, imposing a condition simultaneously according to the directed putting module of advertisement accurately, the release time of correct management ad content, reproduction time section and appearance form exhibition scheme,

Software rendering module is with the docking of ad content management module, according to the advertisement putting picture set in advertisement putting scheme and effect qualifications, allow to play up with it image matched, video and three-dimensional model ad content and be presented in rational display area, and according to the result of software data processing module, play up constantly, shown by hardware display module;

The number of users that software data processing module reception hardware acquisition module collects, user action, experience time, experience number of times, user behavior custom data; carry out statistical study process; data after process are passed to software rendering module; guarantee the visual effect that interactive ad content is good and Interactive Experience; and the data that data client needed and system business need pass to data statistic analysis module, generate data sheet.

Described data analysis center comprises system data storage services module and data statistic analysis module; Described data statistic analysis module comprises data statistic analysis, data query, market demand;

Described system data storage services module: be a distributed file storage system be made up of multiple servers and relevant database, the storage center that forms of non-relational database, when a large amount of nonstandardized technique data enter system storage to non-relational database, some multimedia data file data will be placed on distributed file system also will participate in distributed large data statistic analysis business simultaneously, when data are after the processing of statistical analysis system, the standardizing number generated, according to being stored in relevant database, provides data for report query generates;

Described data statistic analysis: carry out degree of depth excavation for the large data of existing platform, the back end that the program of this module can be distributed in stores service carries out calculating, it is mainly by targeted customer's personal information, targeted customer's interactive advertisement action message, advertisement putting type, regional information, temporal information, the multiple dimension data of environmental information, carry out conformity calculation, excavate the valuable business data in behind that different dimensions data are formed;

Described data inquiry module: adopt pig, yarn inquiry to set up and multi-dimensional data is combined, to analyze more how valuable information, for market demand module or data analyst;

Described market demand module: obtain the data required for chart generation by data inquiry module, and generate chart attractive in appearance and scheme report.

The form of expression of described advertising display system has three kinds of forms, comprising: a) advertising display picture is divided into three regions: middle and major part region, the left side is important advertising display region, the right is similar-type products advertisement subfield display area, the lower left corner is the sales promotion information display area of important advertisement, when user hold on this display systems, to have the high-definition camera of the external packing of the product throwing in advertisement at this advertising display system before scan, the image that advertising display system is sent back according to high-definition camera carries out graph image analysis, if analysis result coincide with the product information in the advertisement putting scheme received, advertising display system will render with the relevant image of this product constantly in important display area, video or three bit models, scene, and according to the relative position of product external packaging and high-definition camera, Distance geometry angle, adjust the displacement of advertising display content constantly, convergent-divergent and rotatable property parameter, ensure that advertising display content is fitted on the product external packaging in reality scene constantly, advertising display content virtual seemingly appears in the scene of reality really, bring the good visual effect of user and Interactive Experience, the lower left corner also there will be sales promotion information or the action message of this brand product simultaneously, the advertisement subfield display area on the right then shows image, video ad content that brand product of the same type is thrown in, enrich the exhibition information of advertising display system, meet the demand of target group user, b) advertising display picture is divided into 3 regions: middle is body sense interaction area, and the left side is virtual interactive personage selected zone, and the right is advertisement subfield display area, when in the identification range that user comes into advertising display system Kinect camera, intermediate sense interaction area, by there is cook, aunt, baby or beautiful younger sister's virtual portrait at random, shows living posture according to the action of user, and expression is lively, the ad content matched with virtual figure image is also play in subfield advertising display region, the right accordingly simultaneously, if user is when interactive with aunt, the right subfield advertising area then plays the brand product ad content of daily class, when interactive with baby, the right subfield advertising area then plays the brand product ad content of infant article class, the virtual portrait that user can utilize the limb action on the left side virtual interactive personage selection area of oneself to select oneself to want is interactive, advertising display system can switch the virtual portrait in intermediate sense interaction area according to the limb action of user, and remain the action the same with user, subfield advertising display region, the right also correspondingly can be adjusted to the ad content matched with current virtual figure image, allow advertisement can direct lock onto target group of subscribers, make user deep to advertising impression, attractive force is pure, c) for there being the user of scene-type want advertisement to serve, whole displaying picture is all broadcasting advertisement content, when user comes in high-definition camera identification range, advertising display system is undertaken scratching picture process by scratching the individual picture of green technology to user, the effect that user walks inside virtual scene is presented in advertising display picture, user places oneself in the midst of in the virtual scene of advertisement seemingly, Kinect camera recognizes user and enters identification range simultaneously, the sales promotion information matched with background advertisement is generated in virtual scene, action message, image ad, video ads choice menus, and around the surrounding of user, user selects by limb action advertisement and the information of oneself wanting viewing, and it is rendered in background advertisement broadcasting pictures, make user interactive with ad content in the virtual scene of advertisement, deepen user to the impression of advertisement branded content, bring the brand-new interactive advertisement of user to experience.

A kind ofly collect augmented reality, body sense, scratch the method for advertising display management system of green technology, it is characterized in that: comprise the following steps: advertisement scheme editor → advertisement scheme propelling movement → exhibiting advertising content → advertisement putting Data Collection → analysis of advertising results, wherein:

Advertisement scheme editor: comprise ad content editor and advertisement putting project edit; Ad content edit package is containing following steps: edit general different size video format, as advertisement or the picture format of WMV, MOV, MPEG, MP4, as PNG, JPG, TGA advertisement and be uploaded to Advertising Management System; For having, make can the user of interactive advertisement contents demand, conventional 3d modeling software can be used to produce the 3d document scene of fbx form, be combined the exploitation that general human body interactive service kit carries out platform advertising program; Wherein: human body interactive service kit comprises: human body develops document alternately, public address system human body alternative events and call back function; Human body develops sdk alternately, and integrated sdk also carries out programming development according to response events; Setting advertisement marketing content type, as daily necessities, snacks beverage class; For ad content formulates propelling movement scheme, namely setting is thrown in region, release time, input frequency, is thrown in target group user, dispensing device, in assignment procedure, system and can provide new departure to formulate advisory opinion according to advertisement marketing content type by the analysis to passing advertisement scheme effect; Advertisement putting project edit comprises the steps: by the analysis to passing advertisement scheme effect and shows that new departure formulates advisory opinion according to advertisement marketing content type; Throw in region, release time, input frequency according to proposed projects setting, throw in target group user, dispensing device;

Advertisement scheme pushes: after having edited advertisement scheme, Advertising Management System can be pushed to auditing the advertisement scheme passed through on the fixed terminal or mobile terminal that satisfactory operation has advertising display system according to the region set in advertisement putting scheme and device type and dimensional data, and requires to be play in it at the appointed time;

Exhibiting advertising content: after receiving the advertisement putting scheme of auditing and passing through, have the fixed terminal that receives advertisement putting scheme or mobile terminal the advertisement putting scheme received will be downloaded to home server in the non-rush hour of default to store, and set attribute according to the release time in scheme, input frequency, input target group user, play within the time of specifying, coordinate the interactive and interesting of advertising display system, allow the advertisement of throwing in directly lock the target group user of its input;

Advertisement putting Data Collection: collect the data of client's needs and the data of system business needs according to different hardware display platforms, for the analysis of advertising results, and optimize the bandwagon effect of this advertising display system and throw in service, advertisement putting Data Collection comprises fixed terminal Data Collection and mobile terminal data is collected, wherein: fixed terminal Data Collection mainly collects market, sales field, square, the data in building and the densely populated place of office building, under advertising display system normal operation, the data of advertising display system record comprise: high-definition camera collects the experience number of times that user participates in advertising display system, experience time data, infrared touch frame collects the interactive information of user and interactive advertisement content, draws the number of times that ad content is watched or operated and time, the frequency that Kinect camera collection is selected to user interactive advertisement contents, can obtain the welcome or concerned degree of each ad content,

It is then deep collection user being carried out to behavioural information that mobile terminal data is collected, the sex of user, age, geographic position, phone number, mailbox user information is collected when user's register account number, the channel simultaneously paid close attention to according to user and regular job custom can collect the realm information of the hobby of user, the level of consumption and concern, and praising in comment module at point and can also collect user to ad content with show the review information of interaction systems, is all very important data foundation to client's ad content and the Improvement and perfection of showing interaction systems;

The analysis of advertising results: comprise advertisement interaction data storage, multi-dimensional data analysis, chart data generation step, specific as follows: advertisement interaction data stores: namely a large amount of user interactive data that closes that has collected by display systems comprises user interactions behavior tracking data, rationally leaves in distributed file system leave in multiple back end by Data Segmentation with the mutual duration of advertisement module, adline, dispensing device and area data, userspersonal information's data, and data ensure security to need standby redundancy to ensure between back end; Multi-dimensional data is analyzed: be delivered to by routine analyzer in each back end and perform, according to map-reduce computation model, calculated by each back end specific data, then perform reduce joint account according to special algorithm, generates analysis result; Wherein multi-dimensional data analysis comprises: counting user, to the regional ensemble belonging to advertisement interaction times, calculating participating user, can calculate the access times of user to advertisement of zones of different; Belonging to user, label is classified, and the user adding up different tag attributes is to advertistics number of times; Belonging to user, label is classified, and the user adding up different tag attributes is to the mutual duration of advertisement; Belonging to user, label is classified, and the user adding up different label adds up the access times of different advertisement interactive module, set up the statistical relationship of tag attributes and advertisement module, belonging to user, label is classified, and the user adding up different label adds up the use duration of different advertisement interactive module, sets up the statistical relationship of tag attributes and advertisement duration; Calculate each user to mutual advertisement interbehavior, namely which event this user triggers in advertisement reciprocal process, have accessed which module, and sets up user interactions behavior historical data; According to above-mentioned information, it can be carried out combinatory analysis by data analysis system again, by setting access duration assessment different groups user to the fancy grade of advertisement, simultaneously according to access modules number of times and duration, can analyze user to which module of advertisement or content interested; Which colony of this input scheme in that region can be analyzed by the combination of region, colony's label, advertisement access times and duration and produce good effect; Multi-dimensional data analysis allows each dimension data to be combined with each other and carries out analysiss generation valid data by map-reduce computation model, and data analyst carries out combinatory analysis by pig, yarn data inquiry module to each valid data and finds valuable data; Chart data generates: data analysis system top layer runs chart generation application program, Data Integration algorithm is write by data analyst, according to the querying condition that advertising management platform transmits, obtain related data by data analysis system enquiry module and integrate the exquisite chart of generation; Targeted customer's access times of the statistics in given ad, fixed time section, the residence time are set up to module frequency of utilization statistical graph table, and provide the data report of the fancy grade to advertisement of colony's label; Zone user statistical graph is set up to targeted customer's access times of the statistics in given ad, fixed time section, the residence time, user's affiliated area, and the user providing zones of different different groups label is to the data report of advertisement favorable rating; Tabulate statistics is carried out to the vocational advertising belonging to a market content type together, provides the data report of the sector advertisement at the fancy grade of different label audience; The input scheme works previous to given ad contrasts, use advertisement number of times and duration, colony's composition of hobby, the situation of change of actual effective discharge conversion ratio data mainly for targeted customer, form the change of input scheme to the report of throwing in influential effect.

Beneficial effect of the present invention is: the data collection analysis being achieved advertisement putting and target group by Advertising Management System, advertising display system and data analysis center, enhance the expressive force of advertisement and interesting alternately, further raising advertisement accurately throw ratio and flow cycled actual effect, solve the problems such as conventional ads form is few, attractive force is not enough, low conversion rate.

Accompanying drawing explanation

Fig. 1 structural representation of the present invention;

Fig. 2 process flow diagram of the present invention.

Embodiment

Now by reference to the accompanying drawings, the specific embodiment of the invention is described in detail in detail:

As shown in Figure 1, a kind of advertising display management system collecting augmented reality, body sense, stingy green technology, comprises Advertising Management System, advertising display system and data analysis center; Described Advertising Management System is connected by network communication module with advertising display system; Described advertising display system is connected by network communication module with data analysis center; Described advertising display system is connected with mobile terminal with fixed terminal.

Collect augmented reality, body sense, scratch the method for advertising display management system of green technology, comprise the following steps: advertisement scheme editor → advertisement scheme propelling movement → exhibiting advertising content → advertisement putting Data Collection → analysis of advertising results, wherein:

Embodiment 1

Below illustrate collecting augmented reality, body sense technology, the advertising display management system of scratching green technology and method by reference to the accompanying drawings:

With reference to figure 2, embodiment divides following step:

1) edit advertisement content carries out following operation:

A) selection commodity are interactive, human body is interactive or the advertising display form of scene interaction, select scene interaction advertising display form here, below clearly will illustrate around scene interaction advertising display form this;

B) to prepare advertising content:

I. picture is added: the conventional picture formats such as PNG, JPG, TGA supported by picture;

Ii. video is added: video supports the conventional video formats such as WMV, MOV, MPEG, MP4;

Iii. three-dimensional model or scene is added: three-dimensional material supports the international 3 dimensional formats such as FBX, MD2;

2) advertisement putting scheme is set:

A) advertisement contents type (as daily necessities, snacks beverage etc.) is set;

B) advertisement putting region is set;

C) the advertisement putting start time is set;

D) advertisement reproduction time section is set;

E) set advertisement and play frequency;

3) submit advertisement scheme to and push to fixed terminal:

After submitting advertisement scheme to, system is audited within 3 working days the ad content submitted to and design of scheme condition.Examination & verification is passed through, and whole advertisement scheme is comprised all fixed terminals that ad content pushes to the input region of client's setting together by system, and examination & verification is not passed through, and the very first time is notified that client is according to the result adjustment input scheme of system audit and ad content by system.

4) downloads ad scheme play up ad content:

After fixed terminal receives the PUSH message of system, the non-rush hour at default is downloaded the ad content and arrangements file thrown in, and play up and broadcasting advertisement content according to the advertisement scheme of client's setting.When Consumer's Experience system, the operation according to user is played up ad content by system constantly, ensures the visual effect that system is good and Interactive Experience.

5) customer interaction information is gathered:

A) number of times and time that user follows system mutual is gathered;

B) gather number of times that each advertisement watched by user, time, and recording user is to the operation note of advertisement;

C) coordinate with mobile terminal, gather the number of times paid close attention to by user;

D) combine with mobile terminal, gather the information such as sex, age, hobby, behavioural habits of user;

E) have rational mechanism of information feedback, recording user is praised the comment of system or ad content and point.

6) data statistic analysis generating advertisement throw in effect form:

A) routine analyzer is delivered in each back end performs, according to map-reduce computation model, each back end specific data is calculated according to special algorithm, then performs reduce joint account, generate analysis result.Comprising:

I. counting user is to the regional ensemble belonging to advertisement interaction times, calculating participating user, can calculate the access times of user to advertisement of zones of different;

Ii. belonging to user, label is classified, and the user adding up different tag attributes is to advertistics number of times;

Iii. belonging to user, label is classified, and the user adding up different tag attributes is to the mutual duration of advertisement;

Iv. belonging to user, label is classified, and the user adding up different label adds up the access times of different advertisement interaction function.Set up the statistical relationship of tag attributes and advertising function;

V. belonging to user, label is classified, and the user adding up different label adds up the use duration of different advertisement interaction function.Set up the statistical relationship of tag attributes and advertisement duration;

Vi. calculate each user to mutual advertisement interbehavior, namely which event this user triggers in advertisement reciprocal process, have accessed which function, and sets up user interactions behavior historical data;

Vii. according to above-mentioned information, it can be carried out combinatory analysis by data analysis system again, by setting access duration assessment different groups user to the fancy grade of advertisement, simultaneously according to access function number of times and duration, can analyze user to which functional module of advertisement or content interested.Which colony of this input scheme in that region can be analyzed by the combination of region, colony's label, advertisement access times and duration and produce good effect.Multi-dimensional data analysis allows each dimension data to be combined with each other and carries out analysiss generation valid data by map-reduce computation model, and data analyst carries out combinatory analysis by enquiry modules such as pig, yarn to each valid data and finds valuable data.

B) data analysis system top layer runs chart generation application program, Data Integration algorithm is write by data analyst, according to the querying condition that advertising management platform transmits, obtain related data by data analysis system enquiry module and integrate the exquisite chart of generation.

I. targeted customer's access times of the statistics in given ad, fixed time section, the residence time are set up to function frequency of utilization statistical graph table, and provide the data report of the fancy grade to advertisement of colony's label;

Ii. zone user statistical graph is set up to targeted customer's access times of the statistics in given ad, fixed time section, the residence time, user's affiliated area, and the user providing zones of different different groups label is to the data report of advertisement favorable rating;

Iii. tabulate statistics is carried out to the vocational advertising belonging to a market content type together, provide the data report of the sector advertisement at the fancy grade of different label audience;

Iv. previous to given ad input scheme works contrasts, use the situation of change of the data such as advertisement number of times and duration, colony's composition of hobby, actual effective discharge conversion ratio mainly for targeted customer, form the change of input scheme to the report of throwing in influential effect.

Claims

1. collect an advertising display management system for augmented reality, body sense, stingy green technology, it is characterized in that: comprise Advertising Management System, advertising display system and data analysis center; Described Advertising Management System is connected by network communication module with advertising display system; Described advertising display system is connected by network communication module with data analysis center; Described advertising display system is connected with mobile terminal with fixed terminal.

2. a kind of advertising display management system collecting augmented reality, body sense, stingy green technology according to claim 1, is characterized in that: described Advertising Management System comprises ad content management module and the directed putting module of advertisement accurately; Described ad content management module comprises image/video advertising management module and interactive scene advertising administration module, wherein: image/video advertising management module is specially: a) ad content is carried out category classification according to still image, dynamic video, according to important display area and the insignificant display area of default, show the ad content matched; B) ad content is carried out category classification according to fresh product, daily necessities, snacks beverage, luxury goods, articles for babies, household electrical appliance, when the three-dimensional content that user and all kinds of content match is mutual, show ad content of the same type; The important level classification of setting when c) ad content being thrown according to client, the display area of the ad content that important level is more forward is more remarkable, the advertisement residence time is more of a specified duration, and bandwagon effect is better;

3. a kind of advertising display management system collecting augmented reality, body sense, stingy green technology according to claim 1, is characterized in that: described advertising display system comprises hardware management module and software management module; Described hardware management module comprises hardware display module and hardware acquisition module, wherein: hardware display module docks with the directed putting module of advertisement accurately, hardware display module can according to the input demand of advertisement, by advertisement putting in house ads machine, outdoor advertisement machine, building advertisement machine, panel computer and mobile phone hardware display platform, dock ad content management module and display systems management software simultaneously, allow different size, dissimilar ad content have different appearance forms and interaction mode, promote that the perfection of advertisement presents and Consumer's Experience;

4. a kind of advertising display management system collecting augmented reality, body sense, stingy green technology according to claim 1, is characterized in that: described data analysis center comprises system data storage services module and data statistic analysis module; Described data statistic analysis module comprises data statistic analysis, data inquiry module, market demand module;

5. a kind of advertising display management system collecting augmented reality, body sense, stingy green technology according to claim 1 or 3, it is characterized in that: the form of expression of described advertising display system has three kinds of forms, comprising: a) advertising display picture is divided into three regions: middle and major part region, the left side is important advertising display region, the right is similar-type products advertisement subfield display area, the lower left corner is the sales promotion information display area of important advertisement, when user hold on this display systems, to have the high-definition camera of the external packing of the product throwing in advertisement at this advertising display system before scan, the image that advertising display system is sent back according to high-definition camera carries out graph image analysis, if analysis result coincide with the product information in the advertisement putting scheme received, advertising display system will render with the relevant image of this product constantly in important display area, video or three bit models, scene, and according to the relative position of product external packaging and high-definition camera, Distance geometry angle, adjust the displacement of advertising display content constantly, convergent-divergent and rotatable property parameter, ensure that advertising display content is fitted on the product external packaging in reality scene constantly, advertising display content virtual seemingly appears in the scene of reality really, bring the good visual effect of user and Interactive Experience, the lower left corner also there will be sales promotion information or the action message of this brand product simultaneously, the advertisement subfield display area on the right then shows image, video ad content that brand product of the same type is thrown in, enrich the exhibition information of advertising display system, meet the demand of target group user, b) advertising display picture is divided into 3 regions: middle is body sense interaction area, and the left side is virtual interactive personage selected zone, and the right is advertisement subfield display area, when in the identification range that user comes into advertising display system Kinect camera, intermediate sense interaction area, by there is cook, aunt, baby or beautiful younger sister's virtual portrait at random, shows living posture according to the action of user, and expression is lively, the ad content matched with virtual figure image is also play in subfield advertising display region, the right accordingly simultaneously, if user is when interactive with aunt, the right subfield advertising area then plays the brand product ad content of daily class, when interactive with baby, the right subfield advertising area then plays the brand product ad content of infant article class, the virtual portrait that user can utilize the limb action on the left side virtual interactive personage selection area of oneself to select oneself to want is interactive, advertising display system can switch the virtual portrait in intermediate sense interaction area according to the limb action of user, and remain the action the same with user, subfield advertising display region, the right also correspondingly can be adjusted to the ad content matched with current virtual figure image, allow advertisement can direct lock onto target group of subscribers, make user deep to advertising impression, attractive force is pure, c) for there being the user of scene-type want advertisement to serve, whole displaying picture is all broadcasting advertisement content, when user comes in high-definition camera identification range, advertising display system is undertaken scratching picture process by scratching the individual picture of green technology to user, the effect that user walks inside virtual scene is presented in advertising display picture, user places oneself in the midst of in the virtual scene of advertisement seemingly, Kinect camera recognizes user and enters identification range simultaneously, the sales promotion information matched with background advertisement is generated in virtual scene, action message, image ad, video ads choice menus, and around the surrounding of user, user selects by limb action advertisement and the information of oneself wanting viewing, and it is rendered in background advertisement broadcasting pictures, make user interactive with ad content in the virtual scene of advertisement, deepen user to the impression of advertisement branded content, bring the brand-new interactive advertisement of user to experience.

6. one kind collects augmented reality, body sense as claimed in claim 1, scratches the method for advertising display management system of green technology, it is characterized in that: comprise the following steps: advertisement scheme editor → advertisement scheme propelling movement → exhibiting advertising content → advertisement putting Data Collection → analysis of advertising results, wherein:

The analysis of advertising results: comprise advertisement interaction data storage, multi-dimensional data analysis, chart data generation step, specific as follows: advertisement interaction data stores: namely a large amount of user interactive data that closes that has collected by display systems comprises user interactions behavior tracking data, rationally leaves in distributed file system leave in multiple back end by Data Segmentation with the mutual duration of advertisement module, adline, dispensing device and area data, userspersonal information's data, and data ensure security to need standby redundancy to ensure between back end; Multi-dimensional data is analyzed: be delivered to by routine analyzer in each back end and perform, according to map-reduce computation model, calculated by each back end specific data, then perform reduce joint account according to special algorithm, generates analysis result; Wherein multi-dimensional data analysis comprises: counting user, to the regional ensemble belonging to advertisement interaction times, calculating participating user, can calculate the access times of user to advertisement of zones of different; Belonging to user, label is classified, and the user adding up different tag attributes is to advertistics number of times; Belonging to user, label is classified, and the user adding up different tag attributes is to the mutual duration of advertisement; Belonging to user, label is classified, and the user adding up different label adds up the access times of different advertisement interactive module, sets up the statistical relationship of tag attributes and advertisement module; Belonging to user, label is classified, and the user adding up different label adds up the use duration of different advertisement interactive module, sets up the statistical relationship of tag attributes and advertisement duration; Calculate each user to mutual advertisement interbehavior, namely which event this user triggers in advertisement reciprocal process, have accessed which module, and sets up user interactions behavior historical data; According to above-mentioned information, it can be carried out combinatory analysis by data analysis system again, by setting access duration assessment different groups user to the fancy grade of advertisement, simultaneously according to access modules number of times and duration, can analyze user to which module of advertisement or content interested; Which colony of this input scheme in that region can be analyzed by the combination of region, colony's label, advertisement access times and duration and produce good effect; Multi-dimensional data analysis allows each dimension data to be combined with each other and carries out analysiss generation valid data by map-reduce computation model, and data analyst carries out combinatory analysis by pig, yarn data inquiry module to each valid data and finds valuable data; Chart data generates: data analysis system top layer runs chart generation application program, Data Integration algorithm is write by data analyst, according to the querying condition that advertising management platform transmits, obtain related data by data analysis system enquiry module and integrate the exquisite chart of generation; Targeted customer's access times of the statistics in given ad, fixed time section, the residence time are set up to module frequency of utilization statistical graph table, and provide the data report of the fancy grade to advertisement of colony's label; Zone user statistical graph is set up to targeted customer's access times of the statistics in given ad, fixed time section, the residence time, user's affiliated area, and the user providing zones of different different groups label is to the data report of advertisement favorable rating; Tabulate statistics is carried out to the vocational advertising belonging to a market content type together, provides the data report of the sector advertisement at the fancy grade of different label audience; The input scheme works previous to given ad contrasts, use advertisement number of times and duration, colony's composition of hobby, the situation of change of actual effective discharge conversion ratio data mainly for targeted customer, form the change of input scheme to the report of throwing in influential effect.