CN111626782A - Advertisement putting method and system - Google Patents
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Abstract
The invention provides an advertisement putting method and system, wherein the method comprises the following steps: the server acquires advertisement putting information sent by first terminal equipment; the server acquires trigger information sent by second terminal equipment, wherein the trigger information comprises customer information, consumption information and local equipment information; the server analyzes the trigger information, searches advertisement putting information matched with the trigger information, generates pre-putting advertisement information and sends the pre-putting advertisement information to the second terminal equipment; and the second terminal equipment sends the pre-placement advertisement information and the consumption information to the printing equipment, and the printing equipment prints the pre-placement advertisement information and the consumption information to the same plane carrier. The invention can search matched advertisement putting information for putting according to the trigger information, thereby carrying out advertisement putting aiming at consumption behaviors of different customers, improving the advertisement propaganda effect, meeting the diversified advertisement putting requirements of advertisers and reducing the advertisement putting cost.
Description
Technical Field
The invention relates to the technical field of advertisement propagation, in particular to an advertisement putting method and an advertisement putting system.
Background
At present, a commercial advertisement is attached to a bill printed by printing equipment, the commercial advertisement is a common advertisement putting method, advertisement content is difficult to change due to the fact that the advertisement on the bill needs to be determined and printed in advance, advertisement putting is not targeted, the advertising effect can be improved only through a large amount of printing, the advertising efficiency is low, the cost is high, the advertisement putting requirement of a small advertiser cannot be met, and the advertisement putting channel is difficult to expand.
Disclosure of Invention
It is an object of the present invention to provide an advertisement delivery method and system to overcome or at least partially solve the above-mentioned problems in the prior art.
A first aspect of the present invention provides an advertisement delivery method, including:
the method comprises the steps that a server obtains advertisement putting information sent by a first terminal device, wherein the advertisement putting information comprises advertisement cost information and advertisement content information;
the server acquires trigger information sent by second terminal equipment, wherein the trigger information comprises customer information, consumption information and local equipment information;
the server analyzes the trigger information, searches advertisement putting information matched with the trigger information, generates pre-putting advertisement information and sends the pre-putting advertisement information to the second terminal equipment;
and the second terminal equipment sends the pre-placement advertisement information and the consumption information to the printing equipment, and the printing equipment prints the pre-placement advertisement information and the consumption information to the same plane carrier.
Further, after the server acquires the trigger information sent by the second terminal, the method further includes:
matching the planet nodes in the database according to the customer information;
if the planet nodes matched with the customer information exist in the database, the consumption information is set as first gravitation decision factors of the corresponding planet nodes;
and if the planet node matched with the customer information does not exist in the database, creating the planet node according to the customer information, and setting the consumption information as a first gravitation decision factor of the planet node.
Further, the server analyzes the trigger information, searches for advertisement delivery information matched with the trigger information, and specifically includes:
judging whether the attraction of the planet nodes corresponding to the customer information to the advertisement putting information exceeds a first preset threshold value or not according to the first attraction decision factor;
screening all advertisement putting information of which the attraction among the planet nodes corresponding to the customer information exceeds a first preset threshold value;
selecting advertisement putting information with the highest attraction among the planet nodes corresponding to the customer information after screening, and converting the advertisement putting information into pre-putting advertisement information;
and creating satellite nodes corresponding to the planet nodes according to the selected advertisement putting information.
Further, the selecting and screening of the advertisement delivery information with the highest attraction among the planet nodes corresponding to the customer information is converted into pre-delivery advertisement information, and the selecting and screening method specifically includes the following steps:
generating a first matrix according to local equipment information sent by second terminal equipment;
imaging and graying the advertisement content information, detecting the gray value of each pixel point of the advertisement content image, and converting the gray value into a corresponding current strength value;
filling the corresponding current intensity value into the first matrix based on the pixel point position to generate a second matrix;
and sending the second matrix as pre-delivered advertisement information to the second terminal equipment.
Further, before the advertisement delivery information with the highest attraction among the planet nodes corresponding to the customer information after the selection and the screening is converted into the pre-delivery advertisement information, the method further includes:
satellite node information of a planet node corresponding to the customer information is obtained, and whether the advertisement putting information is matched with the satellite node information is judged;
if so, reselecting advertisement delivery information with the second highest attraction among the planet nodes corresponding to the customer information after screening, and executing the previous step;
if not, the advertisement putting information is converted into pre-putting advertisement information.
Further, after the server obtains the trigger information sent by the second terminal device, the method further includes:
obtaining the client space-time trajectory information and the local commodity display information from the second terminal equipment;
obtaining intention commodity information of a customer according to the time-space track information of the customer and the local commodity display information, wherein the intention commodity information of the customer comprises intention commodity information and corresponding residence time information;
the method comprises the steps of screening customer intention commodity information for one time, and screening the customer intention commodity information with the residence time being longer than a second preset threshold and the residence time being longest;
secondary screening is carried out on the customer intention commodity information after primary screening, and the customer intention commodity information which is not matched with the consumption information is screened;
and taking the customer intention commodity information obtained after secondary screening as a second gravitation decision factor of the planet node matched with the customer information.
Further, the server analyzes the trigger information, searches for advertisement delivery information matched with the trigger information, and specifically further includes:
judging whether a second gravity decision factor exists in the planet node corresponding to the customer information;
if not, searching advertisement putting information according to the first gravity decision factor and creating a satellite node;
if yes, judging whether the attraction of the planet nodes corresponding to the customer information to the advertisement putting information exceeds a first preset threshold value according to a second attraction decision factor;
screening all advertisement putting information nodes of which the attraction among the planet nodes corresponding to the customer information exceeds a first preset threshold value;
selecting advertisement putting information with the highest attraction among the planet nodes corresponding to the customer information after screening;
and creating satellite nodes corresponding to the planet nodes according to the selected advertisement putting information.
Further, the second terminal device obtains the client space-time trajectory information, and specifically includes:
respectively arranging a plurality of wireless signal transceiving equipment at different local positions;
the wireless signal transceiver is connected with the mobile terminal equipment corresponding to the customer, and the signal strength value received by the mobile terminal equipment is obtained and sent to the second terminal equipment;
and the second terminal equipment determines the positions of the mobile terminal equipment corresponding to the customers at different time nodes according to the received signal strength values of the mobile terminal equipment returned by different wireless signal receiving and sending equipment, and generates the time-space track information of the customers.
Further, after the second terminal device sends the pre-placement advertisement information and the consumption information to the printing device, the method further includes:
the second terminal equipment monitors whether the printing event of the printing equipment is executed or not;
if the printing event is not executed within the preset time, the second terminal equipment sends feedback information to the server;
after receiving the feedback information, the server sends the pre-placement advertisement information, the customer information and the consumption information to a third party payment server;
and the third-party payment server sends the pre-placement advertisement information and the consumption information to the mobile terminal equipment corresponding to the customer based on the customer information and displays the pre-placement advertisement information and the consumption information through a payment settlement page.
A second aspect of the present invention provides an advertisement delivery system, where the system includes the server according to the first aspect, a first terminal device, a second terminal device, and a printing device.
Compared with the prior art, the invention has the beneficial effects that:
the invention provides an advertisement putting method and system, the server firstly obtains the advertisement putting information from the first terminal, when the second terminal device sends the trigger information, analyzes the obtained trigger information, searches the advertisement putting information matched with the trigger information, generates the pre-putting advertisement information according to the matched advertisement putting information and sends the pre-putting advertisement information to the second terminal device, the second terminal device sends the pre-putting advertisement information and the consumption information to the printing device, the printing device prints the pre-putting advertisement information and the consumption information to the same plane carrier and provides the pre-putting advertisement information and the consumption information to the customer for browsing confirmation, the invention can search the matched advertisement putting information according to the trigger information for putting, thereby the advertisement putting can be carried out according to the consumption behaviors of different customers, the advertisement propaganda effect is improved, and simultaneously the diversified advertisement putting requirements of advertisers can be met, and the advertisement putting cost is reduced.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings needed to be used in the description of the embodiments will be briefly introduced below, and it is apparent that the drawings in the following description are only preferred embodiments of the present invention, and it is obvious for those skilled in the art that other drawings can be obtained based on these drawings without inventive efforts.
Fig. 1 is a schematic overall flow chart of an advertisement delivery method according to an embodiment of the present invention.
Fig. 2 is a schematic diagram a of a trigger information processing flow according to an embodiment of the present invention.
Fig. 3 is a schematic diagram a of a trigger information analysis flow according to an embodiment of the present invention.
Fig. 4 is a schematic diagram of a conversion process of advertisement delivery information according to an embodiment of the present invention.
Fig. 5 is a schematic diagram of a satellite node matching process according to an embodiment of the present invention.
Fig. 6 is a schematic diagram B of a trigger information processing flow according to the second embodiment of the present invention.
Fig. 7 is a schematic diagram B of a trigger information analysis flow provided by the second embodiment of the present invention.
FIG. 8 is a schematic diagram of a process for obtaining spatiotemporal trajectory information of a customer according to a second embodiment of the present invention.
Fig. 9 is a schematic diagram of a process flow of a print event according to a third embodiment of the present invention.
Detailed Description
The principles and features of this invention are described below in conjunction with the following drawings, the illustrated embodiments are provided to illustrate the invention and not to limit the scope of the invention.
Example one
Fig. 1 is a schematic overall flow chart of an advertisement delivery method provided in this embodiment. In this embodiment, the server may be a server or a cloud server; the first terminal device can be a mobile terminal device such as a mobile phone and a tablet personal computer, and can also be a PC; the second terminal equipment is a computer or a server; the printing device may be a thermal printer. The server is communicated with the first terminal device and the second terminal device through a network, and the second terminal device is communicated with the printing device through a serial port or the network.
Referring to fig. 1, the present embodiment provides an advertisement delivery method, which specifically includes the following steps:
s11, the server obtains advertisement putting information sent by the first terminal device, wherein the advertisement putting information comprises advertisement cost information and advertisement content information.
In step S11, the advertiser edits advertisement placement information via the first terminal device and transmits the edited advertisement placement information to the server. The advertisement putting information is used for describing the advertisement putting requirements of an advertiser, wherein the advertisement cost information is used for describing the total cost of the advertisement putting; the advertisement content information is used for describing advertisement content needing to be delivered, and the advertisement content can be characters or images or can be a combination of the characters and the images.
In some embodiments, the advertisement content information may be automatically edited by the advertiser through the first terminal device, may be uploaded to the first terminal device by the advertiser, or may be obtained by editing a template sent by the server to the first terminal device by the advertiser.
In addition, after the server acquires the advertisement putting information sent by the first terminal device, the server stores the advertisement putting information into an advertisement database to be put.
S12, the server acquires the trigger information sent by the second terminal device, wherein the trigger information comprises customer information, consumption information and local device information.
And the second terminal equipment sends triggering information to the server when the customer performs consumption settlement. The consumption settlement behavior includes, but is not limited to, scanning the payment two-dimensional code of the customer through a scanning device connected with the second terminal device, directly inputting a print bill instruction into the second terminal device, swiping a bank card through a card swiping device connected with the second terminal device, and the like.
In the trigger information, the customer information acquires different information contents according to different consumption settlement behaviors: when the scanning equipment connected with the second terminal equipment scans the payment two-dimensional code of the customer, the second terminal equipment collects the account ID of the payment account of the customer corresponding to the payment two-dimensional code as customer information; when the second terminal equipment is directly input a bill printing instruction, the customer information is marked as a common customer; when the bank card is swiped through the card swiping equipment connected with the second terminal equipment, the second terminal equipment acquires the customer name and the card number information corresponding to the bank card as customer information. The consumption information is the commodity or service information of the current consumption settlement. The local device information is printing device model information connected with the second terminal device.
And S13, the server analyzes the trigger information, searches the advertisement putting information matched with the trigger information, generates pre-putting advertisement information and sends the pre-putting advertisement information to the second terminal equipment.
In the step, the server searches advertisement putting information corresponding to the consumption information in the advertisement database to be put according to the consumption information in the trigger information. The advertisement delivery information corresponding to the consumption information is advertisement delivery information of the commodities or services of which the advertisement content information and the commodities or services in the consumption information belong to the same or similar fields. And the server generates pre-release advertisement information suitable for the printing equipment according to the advertisement content information and the local equipment information and sends the pre-release advertisement information to the second terminal equipment.
In addition, when the server generates pre-delivered advertisement information according to the advertisement delivery information each time, the historical delivery total cost corresponding to the advertisement delivery information is calculated according to the single printing and delivery cost, whether the historical delivery total cost exceeds the advertisement delivery total cost or not is judged, when the historical delivery total cost exceeds the advertisement delivery total cost, the advertisement delivery information is removed from the advertisement database to be delivered, and meanwhile, the server sends feedback information to the first terminal device so that an advertiser corresponding to the first terminal device can confirm the feedback information.
And S14, the second terminal device sends the pre-placement advertisement information and the consumption information to the printing device, and the printing device prints the pre-placement advertisement information and the consumption information to the same plane carrier.
Printing equipment prints pre-placement advertisement information and consumption information to the same plane carrier and provides customers, and whether this consumption information is wrong can be confirmed to the customer through the plane carrier, and the advertisement that puts to customer's consumption content can be browsed to simultaneously, arouses customer's interest more easily to improve advertisement putting efficiency and advertising effect, can reduce the input cost when promoting advertising effect to the advertiser.
Optionally, as shown in fig. 2, after the server acquires the trigger information sent by the second terminal device in step S12, the method specifically includes the following steps:
and S21, matching the planet nodes in the database according to the customer information.
The server is internally pre-established with a database, the database is used for storing relevant data of the planet nodes, the planet nodes are data nodes with unique identification and attributes, and the unique identification of the planet nodes is customer information. In the step, after receiving the trigger information, the server extracts the customer information in the trigger information and compares the customer information with the unique identifier of the planet node in the database, and searches the matched planet node.
And S22, if the planetary nodes matched with the customer information exist in the database, setting the consumption information as the first gravitation decision factor of the corresponding planetary nodes.
If the planet node with the unique identifier matched with the customer information is searched, the consumption information in the trigger information is directly set as a first gravitation decision factor of the planet node, and the first gravitation decision factor is used for describing the attractive force of the planet node to the advertisement putting information and reflecting the curiosity degree of the customer to specific content.
And S23, if the planet node matched with the customer information does not exist in the database, creating the planet node according to the customer information, and setting the consumption information as a first gravitation decision factor of the planet node.
In step S23, if the customer information in the trigger information is marked as a general customer, a temporary planet node is created, and the consumption information is set as a first gravity decision factor of the temporary planet node, and the temporary planet node is deleted after generating the pre-placement advertisement information.
On the basis of the foregoing embodiment, as shown in fig. 3, in step S13, the server analyzes the trigger information, and searches for advertisement delivery information matching the trigger information, which specifically includes:
and S31, judging whether the attraction of the planet nodes corresponding to the customer information to the advertisement putting information exceeds a first preset threshold value according to the first attraction decision factor.
The method comprises the steps of judging the attraction of a planet node corresponding to customer information to advertisement putting information according to a first attraction decision factor, namely determining the matching degree of consumption information serving as the first attraction decision factor and advertisement content information of the advertisement putting information, wherein the matching degree is used for measuring the similarity degree of the consumption information and the advertisement content information on the described content types and fields. When the attraction exceeds a first preset threshold, it is reflected that the customer is likely to have sufficient interest in advertising content similar or identical to the goods/services consumed. And the advertisement putting information is the advertisement putting information of which the total cost of all historical putting does not exceed the total cost of advertisement putting in the advertisement database to be put.
And S32, screening all advertisement putting information of which the attraction among the planet nodes corresponding to the customer information exceeds a first preset threshold value.
In the step, advertisement putting information which is easy to generate enough interest for all customers is screened out, and other advertisement putting information with insufficient attraction is removed, so that the pertinence of putting advertisements is improved.
And S33, selecting the advertisement putting information with the highest attraction among the planet nodes corresponding to the customer information after screening, and converting the advertisement putting information into pre-putting advertisement information.
In the step, the advertisement putting information which is most attractive to the planet node under the limitation of the first attraction decision factor is selected from the screened advertisement putting information, namely the advertisement putting information which is most likely to generate enough interest for the customer is converted into the pre-putting advertisement information, so that the advertisement putting efficiency and the pertinence are improved.
And S34, creating satellite nodes of the corresponding planet nodes according to the selected advertisement putting information.
Optionally, as shown in fig. 4, the selecting and screening the advertisement delivery information with the highest attraction between the planet nodes corresponding to the customer information and converting the advertisement delivery information into pre-delivery advertisement information specifically includes:
and S41, generating a first matrix according to the local device information sent by the second terminal device.
In step S41, the column number of the first matrix is set according to the number of heating points per line of the heating dot matrix of the printing device reflected by the local device information.
And S42, carrying out imaging and graying processing on the advertisement content information, detecting the gray value of each pixel point of the advertisement content image, and converting the gray value into a corresponding current intensity value.
And S43, filling the corresponding current intensity values into the first matrix based on the positions of the pixel points, and generating a second matrix.
In step S43, based on the positions of the pixels in the image of the advertisement content information, the current intensity values corresponding to the pixels are sequentially assigned to the elements at the corresponding positions in the first matrix, and a second matrix is obtained after the filling is completed.
And S44, sending the second matrix as pre-placement advertisement information to the second terminal equipment.
And after receiving the second matrix, the second terminal equipment sends the second matrix to the printing equipment, and after finishing printing the consumption information, the printing equipment analyzes the current intensity values of all the elements of the second matrix line by line and respectively controls the current intensity applied to all the heating points of the heating dot matrix based on the current intensity values of all the elements, so that different positions of the planar carrier present different gray scales due to different heating temperatures by controlling the heating temperature of all the points, and an image of the advertisement content information is presented.
Optionally, as shown in fig. 5, before the advertisement placement information with the highest attraction between planet nodes corresponding to the customer information after the selecting and screening is converted into pre-placement advertisement information, the method further includes:
and S51, acquiring satellite node information of the planet node corresponding to the customer information, and judging whether the advertisement putting information is matched with the satellite node information.
In step S51, it is determined whether or not the selected advertisement placement information matches the satellite node information content of the planet node corresponding to the customer information, and it is determined whether or not the selected advertisement placement information has been placed to the customer.
And S52, if the advertisement information is matched with the customer information, reselecting the advertisement putting information with the second highest attraction among the planet nodes corresponding to the screened customer information, and executing the previous step.
In step S52, if the selected advertisement placement information matches the satellite node information content of the planet node corresponding to the customer information, it indicates that the advertisement placement information was placed to the corresponding customer, and the advertisement placement information is selected again in order to improve the advertisement placement efficiency and avoid the customer from easily ignoring the advertisement content that appears repeatedly in a short period.
And S53, if not matched, converting the advertisement putting information into pre-putting advertisement information.
In some embodiments, the satellite node further stores advertisement delivery time information of advertisement delivery information, and if it is determined that the current time and the satellite node delivery time information are matched in step S52, it is further determined whether a difference between the current time and the satellite node delivery time information exceeds a third preset threshold, and if the difference exceeds the third preset threshold, the advertisement delivery information is converted into advertisement delivery information; if not, the advertisement delivery information with the second highest attraction among the planet nodes corresponding to the customer information after screening is reselected, and step S51 is executed.
Example two
On the basis of the foregoing embodiment, the present embodiment is different from the first embodiment in that:
as shown in fig. 6, after the server acquires the trigger information sent by the second terminal device in step S12, the method further includes:
and S61, obtaining the client space-time track information and the local commodity display information from the second terminal equipment.
The customer space-time trajectory information is used for describing position information of customers at different times, and the local commodity display information is used for describing different commodity display position information.
And S62, obtaining the intention commodity information of the customer according to the space-time track information of the customer and the local commodity display information, wherein the intention commodity information of the customer comprises intention commodity information and corresponding residence time length information.
The method comprises the steps of obtaining customer intention commodity information according to customer space-time track information and local commodity display information, specifically judging commodities which are likely to have purchase intention by customers and obtaining the customer intention commodity information and the stay time by comparing the stay time of the customers at different positions with the display commodities corresponding to the positions.
And S63, once screening the customer intention commodity information, and screening the customer intention commodity information with the residence time longer than a second preset threshold value and the longest residence time.
In step S63, the second preset threshold is used to filter the customer intention commodity information whose residence time does not reach the sufficient residence time required by the customer to stay near the commodity, and the customer intention commodity information with the longest residence time and the residence time longer than the second preset threshold is selected to determine the commodity information with the most purchase intention of the customer.
And S64, performing secondary screening on the primary screened customer intention commodity information, and screening the customer intention commodity information which is not matched with the consumption information.
In step S64, the secondary screening is performed to screen customer-intended product information that does not match the product that the customer has finally consumed. Generally, the possibility that a customer repeatedly purchases a certain type of goods within a short period of time after the customer has purchased the same type of goods is low, and the secondary screening can avoid placing advertisements of the similar goods to the customer if the customer has purchased the same goods.
And S65, using the customer intention commodity information obtained after secondary screening as a second gravitation decision factor of the planet node matched with the customer information.
As shown in fig. 7, the server analyzes the trigger information, searches for advertisement delivery information matching the trigger information, and specifically includes:
and S71, judging whether the planet node corresponding to the customer information has the second gravity decision factor.
And S72, if the gravity decision factor does not exist, searching advertisement putting information according to the first gravity decision factor and creating a satellite node.
And S73, if yes, judging whether the attraction of the planet node corresponding to the customer information to the advertisement putting information exceeds a first preset threshold value according to the second attraction decision factor.
And S74, screening all advertisement information nodes with the attraction force among the planet nodes corresponding to the customer information exceeding a first preset threshold value.
And S75, selecting advertisement putting information with the highest attraction among the planet nodes corresponding to the customer information after screening.
And S76, creating satellite nodes of the corresponding planet nodes according to the selected advertisement putting information.
As shown in fig. 7, when the planet node corresponding to the customer information does not have the second gravity decision factor, the advertisement delivery information is still determined based on the first gravity decision factor, that is, the advertisement delivery is performed according to the consumption information of the customer; if the second gravitation decision factor exists, determining advertisement putting information based on the second gravitation decision factor, namely determining the advertisement putting information according to the commodity information which is most purchasing but not purchased by the customer, wherein the put advertisement information is more consistent with the potential purchasing intention of the customer and promotes the customer to consume.
Optionally, as shown in fig. 8, in this embodiment, the obtaining, by the second terminal device, the spatiotemporal trajectory information of the customer specifically includes:
s81, a plurality of wireless signal transmitting/receiving devices are installed at different local locations.
The wireless signal transceiver may be a WiFi device, a bluetooth transceiver, or a device based on other wireless communication technologies.
And S82, connecting the wireless signal transceiver with the mobile terminal device corresponding to the customer, acquiring the signal intensity value received by the mobile terminal device and sending the signal intensity value to the second terminal device.
In step S82, the wireless signal transceivers installed in different local locations are respectively connected to the mobile terminal devices corresponding to the customers, and obtain the strength values of the signals received by the mobile terminal devices, and send the strength values of the received signals and the corresponding device location information to the second terminal device.
And S83, the second terminal device determines the positions of the mobile terminal devices corresponding to the customers at different time nodes according to the strength values of the signals received by the mobile terminal devices returned by different wireless signal receiving and transmitting devices, and generates the time-space track information of the customers.
The intensity value of the signal received by the mobile terminal device reflects the distance between the mobile terminal device and the corresponding wireless signal transceiving device, the position of the mobile terminal device corresponding to the current customer can be obtained according to the position information of each wireless signal transceiving device and the distance information between the device and the mobile terminal device, and the mobile terminal device is sorted according to the occurrence time to generate the time-space trajectory information of the customer.
In other embodiments of the present invention, a plurality of face recognition devices may be respectively disposed at different local locations, the face images of the customers staying at different locations are collected, the face images of the customers are collected by the face recognition devices when the customers perform consumption settlement, and the movement trajectories of the customers at different times and the staying times at different product displays are determined by comparing the face images of the customers collected during consumption settlement with the face images of the customers collected by the face recognition devices at different local locations, so as to obtain the customer space-time trajectory information.
EXAMPLE III
On the basis of the foregoing embodiment, the present embodiment differs from the foregoing embodiment in that:
as shown in fig. 9, after the second terminal device sends the pre-placement advertisement information and the consumption information to the printing device, the method further includes:
and S91, the second terminal device monitors whether the printing event of the printing device is executed.
And S92, if the printing event is not executed within the preset time, the second terminal device sends feedback information to the server.
If the printing event is not executed within the preset time, the fact that the consumption does not pass through the printing equipment to print the related consumption settlement voucher is shown.
And S93, after receiving the feedback information, the server sends the pre-placement advertisement information, the customer information and the consumption information to a third party payment server.
The third party payment server is a server of a payment platform corresponding to a payment means adopted by a customer.
And S94, the third party payment server sends the pre-placement advertisement information and the consumption information to the mobile terminal equipment corresponding to the customer based on the customer information and displays the pre-placement advertisement information and the consumption information through a payment settlement page.
In this embodiment, when the customer completes the consumption settlement but does not print the relevant consumption settlement voucher through the printing device, after the second terminal device feeds back to the server, the server sends information required for completing advertisement placement to the third party payment server, the third party payment server sends pre-placement advertisement information and consumption information to the mobile terminal device, and advertisement content information is displayed while the consumption information is displayed through the human-computer interaction interface of the mobile terminal device, so that advertisement placement is completed.
Based on the same inventive concept, an embodiment of the present invention provides an advertisement delivery system, which includes the server, the first terminal device, the second terminal device, and the printing device described in any of the foregoing embodiments. The system is configured to implement the foregoing embodiments, and the implementation principle and the technical effect thereof may refer to the foregoing method embodiments, which are not described herein again.
In the embodiments provided in the present invention, it should be understood that the disclosed system and method can be implemented in other ways. For example, the above-described system embodiments are merely illustrative, and for example, the division of the modules or units is only one logical division, and there may be other divisions when actually implemented, for example, a plurality of units or components may be combined or may be integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.
The above description is only for the purpose of illustrating the preferred embodiments of the present invention and is not to be construed as limiting the invention, and any modifications, equivalents, improvements and the like that fall within the spirit and principle of the present invention are intended to be included therein.
Claims (10)
1. An advertisement delivery method, characterized in that the method comprises the steps of:
the method comprises the steps that a server obtains advertisement putting information sent by a first terminal device, wherein the advertisement putting information comprises advertisement cost information and advertisement content information;
the server acquires trigger information sent by second terminal equipment, wherein the trigger information comprises customer information, consumption information and local equipment information;
the server analyzes the trigger information, searches advertisement putting information matched with the trigger information, generates pre-putting advertisement information and sends the pre-putting advertisement information to the second terminal equipment;
and the second terminal equipment sends the pre-placement advertisement information and the consumption information to the printing equipment, and the printing equipment prints the pre-placement advertisement information and the consumption information to the same plane carrier.
2. The advertisement delivery method according to claim 1, wherein after the server obtains the trigger information sent by the second terminal, the method further comprises:
matching the planet nodes in the database according to the customer information;
if the planet nodes matched with the customer information exist in the database, the consumption information is set as first gravitation decision factors of the corresponding planet nodes;
and if the planet node matched with the customer information does not exist in the database, creating the planet node according to the customer information, and setting the consumption information as a first gravitation decision factor of the planet node.
3. The advertisement delivery method according to claim 2, wherein the server analyzes the trigger information and searches for advertisement delivery information matching the trigger information, and specifically comprises:
judging whether the attraction of the planet nodes corresponding to the customer information to the advertisement putting information exceeds a first preset threshold value or not according to the first attraction decision factor;
screening all advertisement putting information of which the attraction among the planet nodes corresponding to the customer information exceeds a first preset threshold value;
selecting advertisement putting information with the highest attraction among the planet nodes corresponding to the customer information after screening, and converting the advertisement putting information into pre-putting advertisement information;
and creating satellite nodes corresponding to the planet nodes according to the selected advertisement putting information.
4. The advertisement delivery method according to claim 3, wherein the selecting and screening of the advertisement delivery information with the highest attraction among the planet nodes corresponding to the customer information is converted into pre-delivery advertisement information, and specifically comprises:
generating a first matrix according to local equipment information sent by second terminal equipment;
imaging and graying the advertisement content information, detecting the gray value of each pixel point of the advertisement content image, and converting the gray value into a corresponding current strength value;
filling the corresponding current intensity value into the first matrix based on the pixel point position to generate a second matrix;
and sending the second matrix as pre-delivered advertisement information to the second terminal equipment.
5. The advertisement delivery method according to claim 3, wherein before the advertisement delivery information with the highest attraction among the planet nodes corresponding to the customer information after the selection and screening is converted into the pre-delivery advertisement information, the method further comprises:
satellite node information of a planet node corresponding to the customer information is obtained, and whether the advertisement putting information is matched with the satellite node information is judged;
if so, reselecting advertisement delivery information with the second highest attraction among the planet nodes corresponding to the customer information after screening, and executing the previous step;
if not, the advertisement putting information is converted into pre-putting advertisement information.
6. The advertisement delivery method according to claim 3, wherein after the server obtains the trigger information sent by the second terminal device, the method further comprises:
obtaining the client space-time trajectory information and the local commodity display information from the second terminal equipment;
obtaining intention commodity information of a customer according to the time-space track information of the customer and the local commodity display information, wherein the intention commodity information of the customer comprises intention commodity information and corresponding residence time information;
the method comprises the steps of screening customer intention commodity information for one time, and screening the customer intention commodity information with the residence time being longer than a second preset threshold and the residence time being longest;
secondary screening is carried out on the customer intention commodity information after primary screening, and the customer intention commodity information which is not matched with the consumption information is screened;
and taking the customer intention commodity information obtained after secondary screening as a second gravitation decision factor of the planet node matched with the customer information.
7. The advertisement delivery method according to claim 6, wherein the server analyzes the trigger information and searches for advertisement delivery information matching the trigger information, and further comprising:
judging whether a second gravity decision factor exists in the planet node corresponding to the customer information;
if not, searching advertisement putting information according to the first gravity decision factor and creating a satellite node;
if yes, judging whether the attraction of the planet nodes corresponding to the customer information to the advertisement putting information exceeds a first preset threshold value according to a second attraction decision factor;
screening all advertisement putting information nodes of which the attraction among the planet nodes corresponding to the customer information exceeds a first preset threshold value;
selecting advertisement putting information with the highest attraction among the planet nodes corresponding to the customer information after screening;
and creating satellite nodes corresponding to the planet nodes according to the selected advertisement putting information.
8. The advertisement delivery method according to claim 6, wherein the second terminal device obtains the customer spatiotemporal trajectory information, and specifically comprises:
respectively arranging a plurality of wireless signal transceiving equipment at different local positions;
the wireless signal transceiver is connected with the mobile terminal equipment corresponding to the customer, and the signal strength value received by the mobile terminal equipment is obtained and sent to the second terminal equipment;
and the second terminal equipment determines the positions of the mobile terminal equipment corresponding to the customers at different time nodes according to the received signal strength values of the mobile terminal equipment returned by different wireless signal receiving and sending equipment, and generates the time-space track information of the customers.
9. The advertisement delivery method according to claim 1, wherein after the second terminal device sends the pre-delivery advertisement information and the consumption information to the printing device, the method further comprises:
the second terminal equipment monitors whether the printing event of the printing equipment is executed or not;
if the printing event is not executed within the preset time, the second terminal equipment sends feedback information to the server;
after receiving the feedback information, the server sends the pre-placement advertisement information, the customer information and the consumption information to a third party payment server;
and the third-party payment server sends the pre-placement advertisement information and the consumption information to the mobile terminal equipment corresponding to the customer based on the customer information and displays the pre-placement advertisement information and the consumption information through a payment settlement page.
10. An advertisement delivery system comprising the server according to any one of claims 1 to 9, the first terminal device, the second terminal device, and the printing device.
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| CN202010464871.4A CN111626782A (en) | 2020-05-28 | 2020-05-28 | Advertisement putting method and system |
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| CN202010464871.4A CN111626782A (en) | 2020-05-28 | 2020-05-28 | Advertisement putting method and system |
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