CN109064214A - A kind of advertisement Redirectional system based on customer's off-line data - Google Patents
A kind of advertisement Redirectional system based on customer's off-line data Download PDFInfo
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- CN109064214A CN109064214A CN201810746564.8A CN201810746564A CN109064214A CN 109064214 A CN109064214 A CN 109064214A CN 201810746564 A CN201810746564 A CN 201810746564A CN 109064214 A CN109064214 A CN 109064214A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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Abstract
The present invention provides a kind of advertisement Redirectional systems based on customer's off-line data, system is generated including customer's off-line data collecting system and advertisement redirection events, customer's off-line data collecting system is used to acquire the video data of solid shop/brick and mortar store, advertisement redirection events generate system be used to identify the identity information of customer according to video data, in shop location information and behavior type to generate advertisement redirection events；Advertisement redirection events arrive cloud server by network transmission, and the advertisement in cloud server redirects data system and generates advertisement redirection data by processing advertisement redirection events；Advertisement delivery system in cloud server redirects data according to advertisement and obtains advertisement orientation crowd after receiving ad-request, and launches targeted ads to advertisement orientation crowd；Behavior under line by collecting customer, has really got through the data barrier of online and offline, carries out more accurate advertisement so that advertiser can use data under the line of collection and launches.
Description
Technical field
The present invention relates to new retail advertisings to launch technology, and in particular to a kind of advertisement redirection based on customer's off-line data
System.
Background technique
New retail refer to existing entity shops with internet to rely on, by with big data, artificial intelligence etc. first
Into technological means, technology upgrading is carried out to existing solid shop/brick and mortar store, and then remold industry situation structure and the ecosphere, and to on-line off-line number
According to the retail advertising new model for carrying out depth integration.
Traditional retail is faced with the strong competition being sold online, and the living space of shops is squeezed to face and turn under traditional wire
The pressure of type.Conventional entity shop is exactly to be difficult to launch for customer to redirect advertisement with the big disadvantage that on-line shop compares.
Traditional advertisement Redirectional system is based entirely on the online data of customer, and the essentially all of online behavior of customer is all
There is historical record, these data become the basis of advertisement Redirectional system.The off-line data of advertisement Redirectional system is collected at present
Very limited, only part buying behavior is recorded.Most of offline behavior of customer is all not to advertisement Redirectional system
Know, but non-purchase behavior is greater than buying behavior itself for the value of advertisement Redirectional system.Advertisement is reset
To system, off-line data is a huge data notch, this, which has resulted in advertiser, accurately effectively to push away to caring under line
It send to cause inefficient advertisement dispensing.
Summary of the invention
In order to which for the missing of existing system, the present invention provides a kind of, the advertisement based on customer's off-line data is redirected
System carries out more accurate advertisement and launches so that advertiser can use data under the line of collection.
A kind of advertisement Redirectional system based on customer's off-line data, it is characterised in that: including customer's off-line data collecting
System and advertisement redirection events generate system, and customer's off-line data collecting system includes video recording equipment and is used to acquire reality
The video data in body shop, the video recording equipment are distributed in solid shop/brick and mortar store and for monitoring each position in solid shop/brick and mortar store；
It includes position of human body detection module, Human bodys' response module, customer identification that the advertisement redirection events, which generate system,
Identification module and redirection events generation module, the position of human body detection module are used to generate customer according to the video data
Shop in location information, and laying for goods information by matching with location information in the shop generates customer and is paying close attention to
Type of merchandize information；The Human bodys' response module is used to generate the behavioural information and behavior of customer according to the video data
Parameter information；The customer identification identification module is according to the recognition of face in the video data and combines payment information, member
Card number information or telephone number information carry out customer identification matching, to obtain the identity information of customer；
Type of merchandize information, the behavioural information and the identity letter that redirection events generation module is paid close attention to according to the customer
Breath generates advertisement redirection events.
Further are as follows: the advertisement redirection events include redirect the time, redirect place and identity information and with this
The corresponding type of merchandize information of identity information, behavioural information, behavioral parameters information, facial expression information.
Further are as follows: the redirection events generation module generates advertisement according to the rule oriented that advertiser formulates and redirects
Data.
Further are as follows: the advertisement redirection events pass through network transmission to cloud server.
Further are as follows: the cloud server includes that advertisement redirects data system and advertisement delivery system, the advertisement
It redirects data system and generates advertisement redirection data by handling the advertisement redirection events；The advertisement delivery system exists
After receiving ad-request, data are redirected according to the advertisement and obtain advertisement orientation crowd, and are thrown to advertisement orientation crowd
Put targeted ads.
Further are as follows: the cloud server includes database and data format conversion system, and the database is for depositing
It stores up the advertisement and redirects data；The Data Format Transform system is used to advertisement redirecting data conversion and throw at the advertisement
Data format required for place system, convenient for being suitable for a variety of advertisement delivery systems.
Further are as follows: the advertisement being newly stored in database redirection data are denoted as offline advertisement and redirect data, will be counted
Data are redirected according to advertisement already present in library being denoted as online advertisement and redirect data, the advertisement redirects data system will be with
The offline advertisement that customer matches redirects data and online advertisement redirects data and merges, and generates more fully
Total advertisement redirects data.
Beneficial effects of the present invention: the data wall of online and offline has really been got through in behavior under the line by collecting customer
It builds, carries out more accurate advertisement so that advertiser can use data under the line of collection and launch；It can allow solid shop/brick and mortar store and supply
Quotient carries out advertisement with a definite target in view according to the customer behavior in solid shop/brick and mortar store and launches, to improve the validity of advertisement.
Detailed description of the invention
Fig. 1 is system block diagram of the invention；
Fig. 2 is advertisement redirection events production system in the present invention.
Specific embodiment
It elaborates with reference to the accompanying drawing to the present invention.
As shown in Figure 1, a kind of advertisement Redirectional system based on customer's off-line data, including customer's off-line data collecting system
System and advertisement redirection events generate system, and customer's off-line data collecting system is used to acquire the video data of solid shop/brick and mortar store,
The advertisement redirection events generate system and are used to identify that the identity information of customer, position is believed in shop according to the video data
Breath and behavior type are to generate advertisement redirection events；The advertisement redirection events pass through network transmission to cloud service
Device, the cloud server include that advertisement redirects data system, advertisement delivery system, database (DB) and Data Format Transform
System (API), the advertisement redirect data system and generate advertisement redirection data by handling the advertisement redirection events；
The advertisement delivery system is after receiving ad-request, according to advertisement redirection data acquisition advertisement orientation crowd, and to
The advertisement orientation crowd launches targeted ads；The database redirects data, the data lattice for storing the advertisement
Formula converting system is used to advertisement redirecting data conversion into data format required for the advertisement delivery system；In addition, number
It is the offline event of customer after format analysis processing according to what is stored in library, data can be used condition and be retrieved and processed.
Wherein, the advertisement being newly stored in database redirection data are denoted as offline advertisement and redirect data, by database
In already present advertisement redirect data and be denoted as online advertisement and redirect data, the advertisement redirects data system will be with customer
The offline advertisement to match redirects data and online advertisement redirects data and merged, and generates more fully i.e. total
Advertisement redirect data.
Customer's off-line data collecting system includes video recording equipment i.e. video camera, and the video recording equipment is distributed in solid shop/brick and mortar store
Interior to be used to monitor each position in solid shop/brick and mortar store, picture pick-up device can be existing security monitoring video camera, Huo Zhewei in solid shop/brick and mortar store
The video camera specially installed.
As shown in Fig. 2, it includes position of human body detection module, Human bodys' response that the advertisement redirection events, which generate system,
Module, customer identification identification module and redirection events generation module, the position of human body detection module include position identification, with
Track scheduling algorithm software is used to generate location information in the shop of customer according to the video data, and by believing with position in the shop
The matched laying for goods information of manner of breathing generates the type of merchandize information of customer's concern；The Human bodys' response module is used for basis
The video data generates the behavioural information of customer；The customer identification identification module is known according to the face in the video data
Not and payment information, member's card number information or telephone number information is combined to carry out customer identification matching, to obtain the body of customer
Part information；Type of merchandize information, the behavioural information and the identity letter that redirection events generation module is paid close attention to according to customer
Breath generates advertisement redirection events, while the rule oriented formulated also according to advertiser generates advertisement and redirects data；In addition, caring for
The shopping information of visitor can be obtained directly by reckoning system, and in customer checkout, we have just obtained the purchase columns of items of customer
Table, as long as having given birth to the redirection events of buying behavior combined with identity information.
Wherein, Human bodys' response module finds out the key point of human body by way of image procossing, according to human body
Partial motion profile judges to obtain the behavioural information of human body and behavioral parameters information using artificial intelligence；Customer identification identification
Module includes human face detection and recognition software, and to customer identification identification can there are many approach, one is passing through recognition of face
System obtains the online identity of customer by the face matching in the face and online database that identify；The second is and real
Reckoning system is obtained in conjunction with to obtain the corresponding informations such as the member card of customer to carry out matching with data on line in body shop.
Wherein, the advertisement redirection events include redirect the time, redirect place and identity information and with the identity
The corresponding type of merchandize information of information, behavioural information, behavioral parameters information, facial expression information, facial expression information is by caring for
Human face detection and recognition software detection and identified in objective identification module, redirect the time be customer generate consumer behavior when
Between point, redirect place be customer generate consumer behavior place；The behavioural information includes viewing commodity, commodity are hand held
Above, commodity are put into shopping cart, commodity are swung back to shelf etc.；The behavioral parameters information includes the dynamic of each behavior in behavioural information
Make amplitude, duration, occurrence frequency etc.；The facial expression information is the face of customer when respectively movement occurs in behavioural information
Emotional state, facial emotions state include happiness, anger, grief and joy etc..
The working principle of the invention: each frame of the video of input finds out each of human body by neural network algorithm processing
Key point, the human body key point identified include eyes, ears, nose, neck, shoulder, elbow joint, swivel of hand, hip joint, double knees
And ankle totally 18 human body key points.The information of comprehensive multiframe can show that the motion profile of partes corporis humani point is inferred to customer
Current behavior type and duration.Most customer behavior type needed for advertisement redirects can pass through
Video processing is to obtain, and consumer purchases goods this behaviors then directly passes through checkout system acquisition.
The coordinate of each joint of the human body as known to system in one frame of image is become in conjunction with the information of camera by coordinate
Change the coordinate that human body can be calculated in actual physics space.Client is assured that out by actual physical coordinates
The shelf at place.By the way that the corresponding behavioural information of human body, shelf information and human body physical location information are combined later just
Actual advertisement redirection events can be generated.
The redirection events type of advertisement includes: viewing commodity pick up commodity, commodity are put into shopping cart, commodity are put
Return shelf, purchase commodity etc..Parameter corresponding with these events includes: type of merchandize, product name, goods number, commodity number
Amount, commodity price, movement duration etc..The advertisement redirection events example that system ultimately generates is as shown in the table:
These events can be stored in the database of Redirectional system.When corresponding customer such as ID is that 123523 customers log in and make
After the online advertisement platform (such as microblogging) for redirecting advertisement, Redirectional system can be pushed away according to the historical behavior of user
The advertisement according to this user's history custom action is sent, such as takes up the quotient for having seen and not bought but for a long time to customer's push
The advertisement of product.
The above shows and describes the basic principles and main features of the present invention and the advantages of the present invention.The technology of the industry
Personnel are it should be appreciated that the present invention is not limited to the above embodiments, and the above embodiments and description only describe this
The principle of invention, without departing from the spirit and scope of the present invention, various changes and improvements may be made to the invention, these changes
Change and improvement all fall within the protetion scope of the claimed invention.The claimed scope of the invention by appended claims and its
Equivalent thereof.
Claims (7)
1. a kind of advertisement Redirectional system based on customer's off-line data, it is characterised in that: including customer's off-line data collecting system
System and advertisement redirection events generate system, and customer's off-line data collecting system includes video recording equipment and is used to acquire entity
The video data in shop, the video recording equipment are distributed in solid shop/brick and mortar store and for monitoring each position in solid shop/brick and mortar store；
It includes position of human body detection module, Human bodys' response module, customer identification that the advertisement redirection events, which generate system,
Identification module and redirection events generation module, the position of human body detection module are used to generate customer according to the video data
Shop in location information, and the laying for goods information by matching with location information in the shop generate customer concern commodity
Information；The Human bodys' response module is used to generate the behavioural information and behavioral parameters of customer according to the video data
Information；The customer identification identification module is according to the recognition of face in the video data and combines payment information, member's card number
Information or telephone number information carry out customer identification matching, to obtain the identity information of customer；
Type of merchandize information, the behavioural information and the identity letter that redirection events generation module is paid close attention to according to the customer
Breath generates advertisement redirection events.
2. a kind of advertisement Redirectional system based on customer's off-line data according to claim 1, it is characterised in that: described
Advertisement redirection events include to redirect the time, redirect place and identity information and commodity kind corresponding with the identity information
Category information, behavioural information, behavioral parameters information, facial expression information.
3. a kind of advertisement Redirectional system based on customer's off-line data according to claim 1, it is characterised in that: described
Redirection events generation module generates advertisement according to the rule oriented that advertiser formulates and redirects data.
4. a kind of advertisement Redirectional system based on customer's off-line data according to claim 1 or 2 or 3, feature exist
In: the advertisement redirection events pass through network transmission to cloud server.
5. a kind of advertisement Redirectional system based on customer's off-line data according to claim 4, it is characterised in that: described
Cloud server includes that advertisement redirects data system and advertisement delivery system, and the advertisement redirects data system and passes through processing
The advertisement redirection events generate advertisement and redirect data；The advertisement delivery system is after receiving ad-request, according to institute
It states advertisement and redirects data acquisition advertisement orientation crowd, and launch targeted ads to advertisement orientation crowd.
6. a kind of advertisement Redirectional system based on customer's off-line data according to claim 5, it is characterised in that: described
Cloud server includes database and data format conversion system, and the database redirects data for storing the advertisement；
The Data Format Transform system is used to advertisement redirecting data conversion into data lattice required for the advertisement delivery system
Formula.
7. a kind of advertisement Redirectional system based on customer's off-line data according to claim 6, it is characterised in that: will count
Data are redirected according to the advertisement being newly stored in library and are denoted as offline advertisement redirection data, and advertisement already present in database is reset
Online advertisement is denoted as to data and redirects data, and the advertisement redirection data system will match described offline wide with customer
It accuses redirection data and online advertisement redirects data and merged, and generate total advertisement and redirect data.
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810746564.8A CN109064214A (en) | 2018-07-09 | 2018-07-09 | A kind of advertisement Redirectional system based on customer's off-line data |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201810746564.8A CN109064214A (en) | 2018-07-09 | 2018-07-09 | A kind of advertisement Redirectional system based on customer's off-line data |
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| CN201810746564.8A Pending CN109064214A (en) | 2018-07-09 | 2018-07-09 | A kind of advertisement Redirectional system based on customer's off-line data |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN111626782A (en) * | 2020-05-28 | 2020-09-04 | 海南朗特赛数据科技有限公司 | Advertisement putting method and system |
| CN112418924A (en) * | 2020-11-17 | 2021-02-26 | 单高峰 | Advertisement pushing method based on big data and cloud computing and artificial intelligence platform |
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| CN102122346A (en) * | 2011-02-28 | 2011-07-13 | 济南纳维信息技术有限公司 | Video analysis-based physical storefront customer interest point acquisition method |
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