KR20200017153A - System for operating virtual reality service and method thereof - Google Patents

Abstract

Disclosed is a virtual reality service and, more particularly, to a virtual reality service operating system and an operating method for providing immersive and realistic three-dimensional virtual reality content to a user at home who joined an IPTV network. According to an embodiment of the present invention, the virtual reality service operating system has an effect of continuously making a user to be interested and have fun even though the user uses a service for a long time by introducing a concept of fostering an avatar corresponding to the user, which is placed on a virtual space map, and operating the service by expanding an area and type of content according to a growth level of the avatar. The virtual reality service operating system comprises a content server, an operating server, and an advertisement server.

Description

Virtual reality service operating system and method of operation {SYSTEM FOR OPERATING VIRTUAL REALITY SERVICE AND METHOD THEREOF}

The present invention relates to a virtual reality service, and relates to an operating system and a method for operating a virtual reality service that provides immersive and realistic three-dimensional virtual reality content to users of each household joined to the IPTV network.

Recently, with the development of technology, contents based on virtual reality technology have become popular. Virtual reality technology is a participant by allowing the human body's senses of sight, hearing, and touch to interact in a virtually created world in a three-dimensional virtual environment similar to the real world created through computer graphics (CG) technology. It refers to a technology that ultimately aims to maximize the utilization of information by reproducing a virtual three-dimensional space and immersing the user in the virtual space.

Various business models based on such a virtual reality technology have been proposed, and as an example, Patent No. 10-1151054 discloses a three-dimensional virtual reality world to a user according to the user's eyes. The direction of movement is determined and the tilt of the walking belt is actually adjusted according to the slope of the ground of the virtual world so that the movement of the tilt can be physically felt, and the rotational speed of the walking belt is walking according to the speed of the user By providing a user, a mobile experience service system in a virtual reality world, which allows a user to experience the same experience as in a virtual reality world, is proposed.

However, virtual reality contents that are currently being serviced or developed are focused on simple experiences such as moving a virtual space or viewing an object, so that a user loses interest quickly.

In particular, the wider the area within the virtual space, the more difficult it is to implement, as the number and texture of 3D polygons increases, and it provides fun beyond the existing game as a simple repetitive task even if given a predetermined task to induce user interest. There is a difficulty.

Registered Patent Publication No. 10-1151054 (Notification date: 2012.06.01.)

The present invention has been made to solve the above-mentioned problems, the present invention is to operate a system to provide a virtual reality content that can provide continuous interest and fun to users of each household joined to the IPTV network There is this.

In order to solve the above problems, the virtual reality service operating system according to an embodiment of the present invention, a system for operating a virtual reality service provided in one or more set-top boxes installed in the home subscribed to the IPTV service of each region, A content server that provides virtual reality content to the set-top box for fostering an avatar corresponding to a subscribed user, an operation server for controlling the content server to change the form of the virtual reality content in response to the growth of the avatar; It may include an advertisement server for providing the content server with one or more advertisements inserted into the virtual reality content.

The content server may include a space constructing unit constituting a map which is a virtual space in which the avatar and the avatar are arranged as virtual reality content, a map providing unit providing the configured map to the set top box, and It may include an avatar cultivator for accumulating the points generated by the action of the avatar to grow the avatar, and an avatar DB for storing avatar information reflecting the growth of the avatar.

The content server may further include an avatar information extracting unit searching the avatar DB at a predetermined cycle, extracting avatar information when the update is generated, and providing the avatar information to the operation server.

The content server may further include a community generation unit configured to generate at least one community about a topic set according to a user's request, and the map provider may identify an avatar of a user belonging to the same community through the user's account, Avatars can be placed on a map.

The content server may further include an advertisement linker that arranges advertisement information provided from the operation server in the form of an object on the map.

The operation server may include: a member manager configured to manage member information of a user subscribed to a virtual reality content providing service in association with an identification key of a set-top box, an avatar information collector configured to collect avatar information generated for each user at regular intervals; An information analyzer which analyzes the collected avatar information, determines a growth level of the corresponding avatar, and derives a content usage pattern according to the usage type and ratio of the user's content; It may include a content expansion unit for requesting the content server to expand the type or area, and an operation DB for storing the member information and content usage pattern.

The operation server may further include a propensity information generation unit configured to derive content usage patterns based on the avatar information to generate propensity information for the user.

The operation server may further include an advertisement registration unit for registering an advertisement at the request of the advertisement server and storing advertisement information about the advertisement in the operation DB.

The advertisement server may include an advertisement receiving unit receiving an advertisement request for at least one product or service from an advertiser terminal, a cost settlement unit configured to perform a settlement process through an association with an external financial institution server for the advertisement request, and The advertisement registration unit may register an advertisement for which the settlement procedure is completed as a commission, an advertisement information generation unit for generating advertisement information for the advertisement registered as a commission, and an advertisement information DB for storing the generated advertisement information.

The advertisement information generating unit may include an editing module for loading an advertisement source including a video or an image of an advertisement received from the advertiser terminal or an external system on an editing tool, and at least one advertisement source loaded on the editing tool. It may include an effect processing module for inserting a video effect, and a conversion module for generating the advertisement information by giving a coordinate attribute to the advertising source under editing to convert to a 3D texture form.

In addition, in order to solve the above problems, the virtual reality service operating method according to another embodiment of the virtual reality service operating system according to the present invention, by providing a map corresponding to the avatar and the avatar corresponding to the subscribed user, Generating virtual reality content for fostering an avatar, providing the virtual reality content to the set-top box, collecting avatar information according to the avatar's behavior, and analyzing the avatar information to determine a growth level. Determining and expanding the type or area of the map of the virtual reality content in response to the growth degree.

In addition, the virtual reality service operating method, the step of receiving an advertisement request from the advertiser terminal, performing a payment procedure for the requested advertising case, and when the payment process is completed, registering the advertisement as a commission; And loading a source for an advertisement registered on a commission basis on an editing tool, generating advertisement information, and reflecting the advertisement information in the virtual reality content, wherein generating the advertisement information includes: The method may include inserting one or more visual effects into the advertisement source loaded on the editing tool, and converting the advertisement source into the 3D texture form by assigning coordinate attributes to the advertisement source under editing.

According to an embodiment of the present invention, by introducing a concept of fostering an avatar corresponding to a user, which is disposed on a map, which is a virtual space, the user operates a service to expand the type and area of the content according to the growth of the avatar. Even long-term use of the service has the effect of causing continuous interest and fun.

1 is a view showing the overall structure of a virtual reality service operating system according to an embodiment of the present invention.
2 is a view showing the structure of a content server of a virtual reality service operating system according to an embodiment of the present invention.
3 is a diagram illustrating an operation server of a virtual reality service operating system according to an exemplary embodiment of the present invention.
4 is a diagram illustrating an advertisement server of a virtual reality service operating system according to an exemplary embodiment of the present invention.
5 is a view showing a method of operating a virtual reality service operating system according to an embodiment of the present invention.
6 is a diagram illustrating a method of operating a virtual reality service system according to a sequential flow of each subject according to an embodiment of the present invention.

Prior to the description, when any part of the present specification is said to "include" or "include" any component, unless otherwise stated, this does not exclude other components, but will further include other components. It means you can.

The term "embodiments" herein is meant to serve as examples, examples or illustrations, but the subject matter of the invention is not limited by such examples. And other similar terms such as "comprising", "including" and "having" are used, but as used in the claims do not exclude any additional or other component as an open transition word. It is used generically in a similar way to the term "comprising".

In addition, terms such as "... unit," ... module "," ... device "and" ... system "described throughout this specification. Refers to a unit for processing an operation in which one or more functions are combined, which may be implemented in hardware, software, or a combination of hardware and software.

The various techniques described herein may be implemented with hardware or software, or where appropriate, with a combination of both. As used herein, terms such as "part", "module", "device" and "system" likewise refer to computer-related entities, such as hardware, a combination of hardware and software, software or software at run time. Can be treated equivalently. In addition, a program executed in each device of the present invention may be configured in "units" and may be recorded in one physical memory in a form that can be read, written, and erased, or distributed between two or more memories or recording media. It can be executed by a microprocessor mounted in the device.

Hereinafter, a virtual reality service providing system and method according to an exemplary embodiment of the present invention will be described with reference to the accompanying drawings.

1 is a view showing the overall structure of a virtual reality service operating system according to an embodiment of the present invention.

Referring to FIG. 1, a virtual reality service operating system 20 according to an embodiment of the present invention operates a virtual reality service provided to at least one set-top box 10 installed in a home subscribed to an IPTV service in each region. As a system, a content server 100 providing virtual reality content to a set-top box 10 for raising an avatar corresponding to a subscribed user, and a content server 100 to convert a form of virtual reality content in response to the growth of the avatar. It may include an operation server 200 for controlling the) and the advertisement server 300 for providing the content server 100 with one or more advertisements inserted into the virtual reality content.

The content server 100 serves to provide a virtual reality service to the user according to the subscription details of the IPTV service.

The content server 100 generates one or more maps, which are virtual spaces in which various types of objects are placed, and allocates avatars that are arranged on the maps to perform actions such as movement and selection. It may be provided to one or more set-top boxes 10 connected through.

In particular, the content server 100 is characterized in that to expand the virtual reality content provided for each user according to the growth of the avatar on the map initially assigned to the user, such expansion of the movable area on the map, virtual space Add items that can be used in, add objects such as appeared NPC, can move to a different kind of map other than the current map.

Accordingly, the user can cultivate the avatar to continuously enjoy new content in the virtual space.

In addition, the content server according to an embodiment of the present invention is provided through the IPTV network, according to the policy of the operation server 200, a variety of content associated with various servers belonging to the IPTV service, for example, video on demand (VOD) and real-time It can support terrestrial TV to be enjoyed in virtual space.

Operation server 200 serves to manage and operate the entire service provided by the virtual reality service operating system 20 of the present invention.

In detail, the operation server 200 operates each server for providing a virtual reality service to users of the IPTV network, manages member information of IPTV service subscribers, and includes a service included in a service subscription range of each subscriber. May request the content server 100 to provide.

In particular, the operation server 200 collects avatar information on the avatar active in the content server 100 according to an embodiment of the present invention from the content server 100 at regular intervals, and analyzes the avatar information to grow the avatar. Determine and expand the virtual reality content provided to the user accordingly.

In addition, the operation server 200 registers a predetermined advertisement in the system according to a request of the advertisement server 300, and provides advertisement information about the registered advertisement to the content server 100, thereby connecting to the virtual reality service. Have the ad appear.

The advertisement server 300 accepts advertisements requested from advertisers, and generates and provides advertisement content, that is, advertisement information by using the provided advertisement source and registers with the operation server 200.

To this end, the advertisement server 300 may include an editing tool for loading and editing an advertisement source such as an image, a video, or a template, and a person in charge may generate and register advertisement information using the editing tool. In particular, in the embodiment of the present invention, the advertisement information should be playable and viewable in the three-dimensional virtual space, and thus the advertisement server 300 converts the two-dimensional advertisement source into an applicable form in the three-dimensional virtual space to operate the server. It will be provided to (200).

According to the above-described structure, the virtual reality service operating system according to an embodiment of the present invention may provide a virtual reality service to each home through an IPTV network.

Hereinafter, with reference to the drawings will be described in detail the structure of each server constituting a virtual reality service operating system according to an embodiment of the present invention.

2 is a view showing the structure of a content server of a virtual reality service operating system according to an embodiment of the present invention.

Referring to FIG. 2, the content server 100 according to an embodiment of the present invention refers to the setting value information, and comprises a space component 110 for constructing a map which is a virtual space in which an avatar and an avatar are arranged as virtual reality content. A map providing unit 120 for providing the configured map to the set-top box 10, an avatar cultivation unit 130 accumulating points generated by the avatar's actions, and growing the avatar, and storing avatar information reflecting the growth of the avatar The avatar DB 140 and the avatar DB 140 are searched at regular intervals, and when the update occurs, the avatar information extractor 150 extracts the avatar information and provides it to the operation server 200. It may include a community generator 160 for generating at least one community for.

In addition, the above-described map provider 120 may identify the avatars of the users belonging to the same community through the user's account, and arrange the avatars of the same group in one map, and the content server 100 may include an operation server ( It may include an advertisement linker for arranging the advertisement information provided from 200 in the form of an object on the map.

The spatial configuration unit 110 serves to build a three-dimensional map defined in the content server 100. The map may be a three-dimensional virtual space implemented by modeling using a plurality of polygons, and the space configuration unit 110 may arrange one or more virtual objects in the virtual space, and one of the objects may correspond to a user. It can be set as an avatar to configure a freely movable area.

To this end, the spatial configuration unit 110 may configure the map by reading data related to the map configuration, such as the size, coordinates, and texture of the map stored in the setting value DB 115.

The map provider 120 may provide the set-top box 10 with a map generated by the spatial configuration unit 110. The map is configured in the same form through synchronization between the set-top box 10 and the content server 100, the map displayed on the set-top box 10 may be divided into the active area and the inactive area according to the current user's achievement, The user's avatar can use the content only in the assigned personal space and activation area. In addition, the map providing unit 120 receives the input signal of the HMD device received by the set-top box 10 and reflects to the avatar on the map in real time to implement the haptic content.

The avatar cultivator 130 may implement a function of growing an avatar according to the avatar's behavior in the running digital content. This avatar development can be progressed for the user's connection time, avatar moving distance on the map, VOD viewing time and mission success, and when the avatar grows, the appearance of the avatar is changed, or the moving speed is increased or run, and the jump is performed. It can be set to perform more special actions.

The avatar DB 140 may store the growth of the avatar for each user account as avatar information. In addition, the avatar DB 140 may further store data associated with the avatar. Such data may be items collected or possessed by the avatar.

The avatar information extractor 150 may extract avatar information stored in the avatar DB 140 at regular intervals. The nurturing of the avatar is managed and operated by the operation server 200, and then the operation server 200 expands the virtual reality content in response to the growth. The avatar information may be extracted at regular intervals, and when an update occurs, the avatar information is transmitted to the operation server.

The community generation unit 160 provides a function of opening and managing a community in which users using the same content server 100 can interact with each other in a virtual space.

A user accessing the content server 100 may establish a community according to a specific subject that can be operated on virtual reality content, and recruit other users as members of the community. Such a community may operate in the form of a text-based bulletin board or a community room implemented on a map, and in the latter case, avatars joined to the same community may communicate with each other in a virtual space or perform a task together on a map. .

In addition, the content server 100 according to an embodiment of the present invention may provide advertisement information displayed on a map. The advertisement linker 170 may display one or more advertisement information requested from the operation server 200 in the form of an object on a map, which is displayed to avatars existing in the map.

To this end, the advertisement linker 170 may analyze the transmitted advertisement information, and may repeatedly play the advertisement object previously defined on the map, for example, the advertisement board on the virtual space for a predetermined time. The advertisement information may be an image or a video file having a coordinate attribute, and the coordinates may be matched and displayed on the texture of the billboard object to match and display the advertisement in the virtual space.

According to the above-described structure, the content server according to an embodiment of the present invention may provide a stereoscopic virtual reality service to one or more set-top boxes.

Hereinafter, the structure of the operation server 200 according to an embodiment of the present invention with reference to the drawings.

3 is a diagram illustrating an operation server of a virtual reality service operating system according to an exemplary embodiment of the present invention.

3, the operation server 200 according to an embodiment of the present invention is a member manager 210 for managing the member information of the user subscribed to the virtual reality content providing service in connection with the identification key of the set-top box, each user Avatar information collection unit 220 for collecting the avatar information generated by a certain period, by analyzing the collected avatar information, to determine the growth of the avatar, and to derive a content usage pattern according to the user's content type and ratio The information analysis unit 230, the content expansion unit 240 for requesting the content server to expand the type or area of the map in which the avatar is placed according to the degree of growth, an operation DB for storing member information and content usage patterns ( 250, the propensity information generation unit 260 for deriving content usage patterns based on the avatar information to generate propensity information for the user, and an advertisement at the request of the advertisement server 300. Register imgeon, and may include an advertisement registration unit 270 for storing ad information for an ad to the operating DB (250).

The member manager 210 identifies a user of the set-top box 10 that attempts to access according to the member information of the users subscribed to the IPTV service, and if it is identified as the set-top box 10 of the subscribed user, the member server 210 as a normal user. 100 may be requested to provide the virtual reality content.

The avatar information collecting unit 220 may request and collect avatar information for each user at a predetermined period set from the content server 100, and deliver the changed information to the information analyzing unit 230 when there are changes compared to the avatar information. To analyze the growth.

The information analyzer 230 may determine the avatar growth degree by analyzing the collected avatar information. The avatar information includes the actions performed by the avatars on the map, the accomplished tasks, and the like, and the information analyzing unit calculates the number of actions, the number of accomplishments, and the like to determine the current growth of the avatar.

In addition, the information analysis unit 230 is defined a reference value according to the degree of growth of the avatar step by step, it is determined that the growth of the avatar is made every time the reference value is exceeded, and determine whether to expand the content according to the content providing range set for each reference value do.

If it is determined that the avatar has grown from the previous state, the content expansion unit 240 may request the content server 100 to expand the virtual reality service. In the present invention, the content extension may include expansion of an area where an avatar can move on a map, item increase, mission increase, and avatar action addition. In particular, content extension may include addition of the type and number of contents available to the avatar in the virtual space. Can be.

The operation DB 250 may store various data for operating the virtual reality content service system. In addition, the operation DB 250 may store avatar information for each user, and the operation DB 250 may store member information for user confirmation.

On the other hand, the operating server 200 according to an embodiment of the present invention may further include a configuration that can utilize the information obtained by operating the virtual reality content service system.

As a configuration for this, the propensity information generation unit 260 may further utilize the analysis result of the avatar information by the information analyzer 230 in a field not directly related to avatar development. For example, according to the avatar information, the avatar of a specific user may determine whether the VOD viewing rate is significantly higher or lower than other users, joining a community related to a specific product, or accessing only for a certain time. In this way, the propensity of each user can be determined. The propensity information generation unit 260 analyzes the avatar information from another viewpoint to generate the propensity information of the user. Such propensity information may be stored for each user in the propensity information DB 265.

In addition, the operation server 200 according to an embodiment of the present invention may register and provide advertisement information included in the virtual reality content.

The advertisement registration unit 270 receives a request for registration of an ad received from the advertisement server 300, receives and registers advertisement information generated for the advertisement, and registers the advertisement information of the registered advertisement with the content server 100. By providing to the advertisement service can be provided through the virtual reality content.

According to the above-described structure, the operation server according to the embodiment of the present invention can operate the service in response to the development of the avatar in the virtual reality service provided by the content server and at the same time can reflect the advertisement to the virtual reality content. have.

Hereinafter, a structure of an advertisement server of a virtual reality service operating system according to an embodiment of the present invention will be described with reference to the accompanying drawings.

4 is a diagram illustrating an advertisement server of a virtual reality service operating system according to an exemplary embodiment of the present invention.

Referring to FIG. 4, the advertisement server 300 according to an embodiment of the present invention includes an advertisement receiving unit 310 that receives an advertisement request for one or more products or services from an advertiser terminal, and an external financial institution server for an advertisement request. Cost settlement unit 320 for performing the payment process by linking with 50), the advertisement registration unit 330 for registering the advertisements with the payment procedure completed as a commission, the advertisement information generation unit for generating advertisement information for the advertisement registered as a commission 340 and an advertisement information DB 350 for storing the generated advertisement information, and in particular, the advertisement information generation unit 340 includes a video or an image of an advertisement received from the advertiser terminal or an external system. An editing module 341 for loading an advertisement source on the editing tool, an effect processing module 342 for inserting one or more image effects into the advertisement source loaded on the editing tool, and being edited The conversion module 343 may be configured to give a coordinate attribute to the advertisement source and convert the advertisement source into a 3D texture to generate advertisement information.

The advertisement receiving unit 310 may receive a predetermined advertisement request from the advertiser terminal 30 through online. The advertiser who wants to perform an advertisement of his product or service through the virtual reality service providing system of the present invention may request an advertisement from the advertisement server 300 using the terminal. In addition, the advertisement receiving unit 310 may provide the advertiser terminal 30 with information about an advertisement product, a period-based cost, an advertisement type, etc. in response to the advertisement request.

The cost settlement unit 320 performs a payment procedure for the received advertisements, and requests the payment for the advertisements according to the contract contents by the advertiser, and when the settlement process is completed, the advertisements are processed. The payment confirmation may be performed through an external financial institution server 50.

When the payment for the received advertisement is confirmed, the advertisement registration unit 330 may register it with the advertisement server 300 as a commission. The appointed advertisement case is requested to register the system to the operation server 200, and the advertisement information through the advertisement information generation unit 340 is generated.

The advertisement information generator 340 may generate advertisement information about the assigned advertisement. The external terminal 40 associated with the advertiser terminal 30 or the advertisement may provide an advertisement source such as an image, text, sound source, and video to be included in the advertisement, and the advertisement information generator 340 may edit the advertisement source. By providing an editing tool that can be used, it provides an environment that enables a person in charge to generate an agreed form of advertisement information.

To this end, the advertisement information generation unit 340 may include an editing module 341, an effect processing module 342, and a conversion module 343. The editing module 341 may receive an advertisement source for an ad received from an advertiser terminal 30 or an external system 40, provide an editing tool, and load the advertisement source on the editing tool. The editing tool is a tool that allows the person in charge to edit the advertising source, and enables the production of advertising content that can be played in the virtual space.

The effect processing module 342 may provide a library for inserting various graphic effects on the advertisement source being edited. The advertisement content may include an image or a video that serves as a background, and may be superimposed thereon to display text, a figure, and the like. The effect processing module 342 is more dynamic by applying various graphic effects such as blur, fog, edge detection, contrast, and gray scale on the background and text. Will be supported to be advertising.

The conversion module 343 may set a 3D attribute value for the edited advertisement source and then perform a conversion operation so that it can be mapped to an object in the virtual space.

In the present invention, as the advertisement content is displayed on the map provided by the content server, it should be mapped to the surface of the object for the advertisement present in the map. To this end, the advertisement information generation unit 340 sets the 3D coordinate value in the 2D format of the advertisement source, so that the operation of placing the advertisement content corresponding to the coordinates of the object on the map is easily performed by the content server. . The advertisement content in which the 3D attribute value is set may be delivered to the operation server 200 together with the registration request as advertisement information.

The advertisement information DB 350 may store the generated advertisement information. In addition, the advertisement information DB 350 may store various setting data for operating the advertisement server 300.

According to the above-described structure, the advertisement server according to the embodiment of the present invention may generate the advertisement content required for the virtual reality service. Such advertising content may be a major revenue model of the virtual reality service operating system of the present invention.

Hereinafter, an operating method of a virtual reality service operating system according to an exemplary embodiment of the present invention will be described with reference to the accompanying drawings.

5 is a view showing a method of operating a virtual reality service operating system according to an embodiment of the present invention. In the following description, each step execution subject is each server constituting the system without a separate description.

Referring to FIG. 5, the method for operating a virtual reality service according to an embodiment of the present invention includes providing an avatar corresponding to a subscribed user and a map in which the avatar is arranged to generate virtual reality content for fostering an avatar ( S100), providing virtual reality content to the set-top box (S110), collecting avatar information according to the behavior of the avatar (S120), analyzing the avatar information, determining the growth level (S130, S140), and In operation S150, the type or area of the map of the virtual reality content may be expanded according to the growth degree.

In detail, in the step of generating virtual reality content for fostering an avatar (S100), the content server implements a map of the virtual space according to a setting value and simultaneously generates an avatar for the user of the set-top box that has requested to connect to the map. Done.

Next, in the step S110 of providing the virtual reality content to the set-top box, the virtual reality content is provided to the set-top box of the normal user authenticated by the operation server. Accordingly, the set-top box may output a screen corresponding to the virtual reality content through the connected HMD device, and the user may use the 3D virtual reality content that fosters the avatar from the viewpoint of the avatar.

Next, the step of collecting avatar information according to the behavior of the avatar (S120) is related to the avatar information stored in the content server in the behavior of the avatar, and the operation server periodically checks the content server during operation to determine the degree of avatar growth. The stored avatar information is collected.

Subsequently, the analyzing of the avatar information (S130) is a step in which the operation server analyzes the avatar information collected for each user to determine the growth degree according to the behavior of the avatar.

In operation S140, the operation server determines whether the current avatar is grown and whether content expansion according to the growth is necessary, compared to a preset reference value based on the avatar information.

If it is determined that the current avatar has grown above the standard, the operation server requests the content server and expands the type or area of the map of the virtual reality content in response to the growth level (S150).

Hereinafter, a method of operating a virtual reality service of the present invention will be described in detail with reference to the accompanying drawings of the flow of procedure between the components of the virtual reality service system of the present invention.

6 is a diagram illustrating a method of operating a virtual reality service system according to an embodiment of the present invention according to a sequential process flow for each subject.

Referring to FIG. 6, in the method of operating a virtual reality service of the present invention, first, when the set-top box 10 subscribed to the IPTV service of the present invention requests access to the content server 100 (S200), the content server 100 The request for authentication to the operation server 200 using the user account or the set-top box key to the operation server 200 (S203), the operation server 200 authenticates the user through the member information (S205). If the user is authenticated as a normal user, the content server 100 generates a map, which is a virtual space, with reference to the set value (S210), and provides virtual reality content by placing an avatar on the map (S220).

Thus, the user can use the virtual reality content from the viewpoint of the avatar, and the user's behavior is reflected as the avatar's behavior as it is a haptic content (S230). The content server 100 generates avatar information according to the behavior of the avatar and records the details.

In addition, the operation server 200 periodically collects avatar information from the content server 100 (S240), analyzes the avatar information (S250), and determines whether the avatar is grown (S260).

In operation S260, when it is determined that the avatar has grown, the operation server 200 requests to determine the type or size of the map of the content corresponding avatar (S270).

Meanwhile, when the advertisement server 300 of the virtual reality service system receives an advertisement from the advertiser terminal 30 (S300), the payment process is performed through an external financial institution for the requested advertisement, and the settlement process is completed (S300). S310), the advertisement is registered as a commission (S320). Regarding the registered commission, advertisement information is generated through an editing tool mounted on the advertisement server 300 by the person in charge (S330).

In particular, step S330 may be divided into a step of loading a source for the advertisement registered as a task on the editing tool and generating the advertisement information, and the generating of the advertisement information is one of the advertisement source loaded on the editing tool. The method may include inserting the above-described image effect and converting the image effect into a 3D texture by giving a coordinate property to the advertisement source being edited.

Thereafter, the ad server 300 requests the advertisement registration for the advertised task to the operation server 200 (S340), the operation server 200 receives the advertisement information for the advertised commission, the system as a registration Register at (S350).

As the operation server 200 provides the advertisement information registered in the content server 100 (S360), the content server 100 inserts the advertisement information into each digital content to reflect the advertisement information in the virtual reality content. do.

Many details are set forth in the foregoing description but should be construed as illustrative of preferred embodiments rather than to limit the scope of the invention. Therefore, the invention should not be defined by the described embodiments, but should be defined by the claims and their equivalents.

10: set-top box 20: virtual reality service operating system
30: advertiser terminal 40: external system
100: content server 110: space component
115: set value DB 120: map provider
130: avatar training unit 140: avatar DB
150: avatar information extraction unit 160: community generation unit
170: advertising linkage 200: operation server
210: member management unit 220: avatar information collection unit
230: information analysis unit 240: content expansion unit
250: operation DB 260: propensity information generation unit
265: propensity information DB 270: advertising register
300: ad server 310: advertisement receiving unit
320: cost settlement unit 330: advertising register
340: advertising information generation unit 350: advertising information DB

Claims (12)

As a system for operating virtual reality services provided in one or more set-top boxes installed in homes subscribed to IPTV services in each region,
A content server providing virtual reality content to the set-top box to cultivate an avatar corresponding to a subscribed user;
An operation server controlling the content server to change the form of the virtual reality content in response to the growth of the avatar; And
An ad server providing the content server with one or more advertisements inserted into the virtual reality content
Virtual reality service operating system comprising a. The method of claim 1,
The content server,
A space configuration unit constituting a map, which is a virtual space in which the avatar and the avatar are arranged as virtual reality content, with reference to setting value information;
A map provider for providing a configured map to the set top box;
An avatar cultivator for accumulating points generated by the avatar's actions to grow the avatar; And
Avatar DB for storing avatar information reflecting the growth of the avatar
Virtual reality service operating system comprising a. The method of claim 2,
The content server,
Avatar information extraction unit for searching the avatar DB at regular intervals, extracts the avatar information when the update occurs, and provides it to the operating server
Virtual reality service operating system further comprising. The method of claim 2,
The content server,
Further comprising a community generator for generating at least one community on a topic set according to a user's request,
The map provider,
A virtual reality service operating system for identifying avatars of users belonging to the same community through a user's account, and arranging avatars of the same group in a map. The method of claim 2,
The content server,
An advertisement linker for arranging advertisement information provided from the operation server in the form of an object on the map.
Virtual reality service operating system further comprising. The method of claim 1,
The operation server,
Member management unit for managing the member information of the user subscribed to the virtual reality content providing service in connection with the identification key of the set-top box;
An avatar information collecting unit configured to collect avatar information generated for each user at regular intervals;
An information analyzer configured to analyze the collected avatar information, determine a growth level of the corresponding avatar, and derive a content usage pattern according to the use type and ratio of the content of the user;
A content expansion unit for requesting the content server to expand the type or area of the map in which the avatar is arranged according to the growth level; And
Operational DB for storing the member information and content usage pattern
Virtual reality service operating system comprising a. The method of claim 6,
The operation server,
Propensity information generation unit for generating propensity information for a user by deriving a content usage pattern based on the avatar information
Virtual reality service operating system further comprising. The method of claim 6,
The operation server,
The advertisement registration unit for registering the advertisement as a commission at the request of the ad server, and stores the advertisement information for the advertisement in the operation DB
Virtual reality service operating system further comprising. The method of claim 1,
The ad server,
An advertisement receiving unit receiving an advertisement request for at least one product or service from an advertiser terminal;
A cost settlement unit for performing a payment procedure through linkage with an external financial institution server for the advertisement request;
An advertisement registration unit for registering the advertisement in which the payment procedure is completed as a commission;
An advertisement information generation unit for generating advertisement information about an advertisement registered under a commission; And
Ad information DB that stores the generated advertisement information
Virtual reality service operating system comprising a. The method of claim 9,
The advertisement information generation unit,
An editing module for loading an advertisement source including a video or an image of an advertisement received from the advertiser terminal or an external system on an editing tool;
An effect processing module for inserting one or more visual effects into the advertisement source loaded on the editing tool; And
Conversion module that creates advertisement information by converting to 3D texture form by assigning coordinate properties to the advertising source being edited
Virtual reality service operating system comprising a. In the virtual reality service operating method by the virtual reality service operating system according to claim 1,
Generating a virtual reality content for fostering the avatar by providing an avatar corresponding to the subscribed user and a map in which the avatar is disposed;
Providing the virtual reality content to the set top box;
Collecting avatar information according to an action of the avatar;
Analyzing the avatar information to determine a growth level; And
Expanding the type or area of the map of the virtual reality content in response to the growth degree
Virtual reality service operating method comprising a. The method of claim 11,
Receiving an advertisement from an advertiser terminal;
Performing a payment procedure for the requested advertisement;
Registering the advertisement as a commission upon completion of the payment procedure;
Loading a source for an advertisement registered as a commission on an editing tool and generating advertisement information; And
Reflecting the advertisement information to the virtual reality content;
Generating the advertisement information,
Inserting one or more visual effects into an advertisement source loaded on the editing tool; And
Convert coordinates to 3D textures by assigning coordinate properties to the ad source being edited
Virtual reality service operating method comprising a.

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