KR102612222B1 - Purchase Contents Providing Method of Target Products According to Whether or Not Quest Contents are Performed in a Virtual Space Environment - Google Patents

Abstract

The method of providing compensation according to whether or not a quest is performed in a virtual space environment according to the present invention is that the user management unit of the operation server operates the user terminal through the virtual environment providing software provided by the operation server and installed on the user terminal owned by the user. Step (a) of identifying that a server has been connected, the service providing unit of the operation server is pre-built through the virtual environment providing software, and a virtual space environment containing a plurality of quest contents for advertising products is provided to the user terminal. Step (b) of providing, wherein the user management unit performs an authentication procedure for the user terminal, and step (c) where the service provider provides a unique avatar assigned to the user terminal in the virtual space environment, the operation When the advertising management unit of the server determines that the avatar assigned to the user terminal has performed the target activity for any quest content in the virtual space environment, providing advertising content assigned for each quest content to the user terminal In step (d) and when the advertising management unit determines that the avatar assigned to the user terminal has consumed a preset number of advertising content, purchase content for the target product of the advertising content is provided to the user terminal in the virtual space environment. Includes step (e) of providing.

Description

{Purchase Contents Providing Method of Target Products According to Whether or Not Quest Contents are Performed in a Virtual Space Environment}

The present invention relates to a method of providing purchase content for a target product within a virtual space environment. More specifically, the present invention relates to a method of providing purchase content for a target product in a virtual space environment, and more specifically, having an avatar assigned to a user perform quest content that allows consumption of advertising content, and preset conditions. This relates to a method of providing purchase content for a target product that allows the user to be provided with the opportunity to purchase the target product when it satisfies the requirements.

Recently, as online content has diversified and communityization has become more active, users can interact with objects or other users in the virtual space by manipulating the avatar character assigned to them in a randomly implemented virtual space. services are being actively provided.

As the time spent in virtual spaces implemented online increases, various commercial contents are also rapidly being applied to virtual spaces. In particular, content that promotes and induces consumption by providing advertisements to users within virtual spaces is representative. You can.

However, conventionally, such advertising content is provided simply by popping up the entire display of the user terminal, or by being exposed in various locations within the virtual space.

In particular, recently, there has been a noticeable tendency for users to conduct research to obtain related information in advance of the launch of a new product. These users are putting a lot of effort into collecting information distributed online, but companies releasing products are There is a problem that advertising is not effective because information is not actively provided.

Therefore, a method to solve these problems is required.

Korean Patent Publication No. 10-2015-0061089

The present invention is an invention made to solve the problems of the prior art described above, and increases the advertising effect for products by providing an environment in which advertising content can be naturally consumed through an avatar assigned to the user within a virtual space environment. The purpose is to help users increase their understanding of the product.

The problems of the present invention are not limited to the problems mentioned above, and other problems not mentioned will be clearly understood by those skilled in the art from the description below.

The method of providing compensation according to whether or not a quest is performed in a virtual space environment of the present invention to achieve the above purpose is to provide a virtual environment providing software provided by the operation server and installed on the user terminal owned by the user, by the user management department of the operation server. Step (a) of identifying that the user terminal has accessed the operation server through a virtual space in which the service provider of the operation server is pre-built through the virtual environment provision software and includes a plurality of quest contents for advertising products. Step (b) of providing an environment to the user terminal, the user management unit performs an authentication procedure for the user terminal, and the service provider provides a unique avatar assigned to the user terminal in the virtual space environment ( Step c), when the advertising management unit of the operation server determines that the avatar assigned to the user terminal has performed the target activity for any quest content in the virtual space environment, assigns each quest content to the user terminal. In step (d) of providing advertising content, and when the advertising management unit determines that the avatar assigned to the user terminal has consumed a preset number of advertising content, the advertising content is provided to the user terminal in the virtual space environment. It includes step (e) of providing purchase content for the target product.

At this time, step (d) is step (d-1), where the advertising management unit checks the activity history of the avatar assigned to the user terminal in real time, and the advertising management unit checks the activity history of the avatar in step (d-1). Step (d-2) of determining that the target activity for one of a plurality of quest contents has been satisfied, when the advertising management unit determines that the target activity is satisfied by the avatar of the user terminal in step (d-2), Step (d-3) of providing advertising content assigned to quest content for which the target activity is satisfied to the user terminal, and step (d-4) of repeating steps (d-1) to (d-3). may include.

And the step (e) is a step (e-1) in which the advertising management unit calculates the advertising content consumed by the avatar assigned to the user terminal in step (d), where the advertising management unit calculates the advertising content consumed by the avatar assigned to the user terminal in step (d). Step (e-2) of determining whether the avatar assigned to the user terminal has consumed a preset number of advertising contents, and the advertisement management unit assigns the content to the user terminal through step (e-2). If it is determined that the avatar has consumed a preset number of advertising content, it may include step (e-3) of providing purchase content for the target product of the advertising content to the user terminal in the virtual space environment. .

Here, after step (e), step (f) may be further performed in which the advertising management unit receives a consumption request for the purchase content through the user terminal and provides a purchase link for the target product.

And step (f) is step (f-1), where the advertising management unit receives a consumption request for the purchased content through the user terminal, and the advertising management unit inputs the consumption request in step (f-1). Step (f-2) of determining whether there is quest content that has not been performed by the avatar assigned to the user terminal at the time of receipt, wherein the advertising management unit determines whether the avatar assigned to the user terminal in step (f-2) If it is determined that there is no unfulfilled quest content, in step (f-3) providing a purchase link for the target product, the advertising management unit selects the avatar assigned to the user terminal in step (f-2). If it is determined that there is unfulfilled quest content, step (f-4) of providing an option pop-up to the user terminal to confirm the avatar's intention to consume the unfulfilled quest content, wherein the advertising management unit Step (f-5) of receiving an intention to consume quest content that has not been performed by the avatar through a user terminal, where the advertising management unit selects the avatar as a spot to perform one quest content selected from among the quest content that has not been performed by the avatar. Step (f-6) of moving the position, Step (f-7) of the advertising management unit determining that the avatar's activity history satisfies the target activity for the quest content selected in step (f-6), and the advertisement If the target activity is satisfied by the avatar of the user terminal in step (f-7), the management unit provides advertising content assigned to the quest content for which the target activity is satisfied to the user terminal, step (f-8); Step (f-9) of repeating steps (f-4) to (f-8) until there is no quest content that has not been performed by the avatar assigned to the user terminal, and the advertisement management unit performs the ( If it is determined in step f-9) that there is no quest content that has not been performed by the avatar assigned to the user terminal, step (f-10) of providing a purchase link for the target product may be included.

At this time, in step (f-6), the advertising management unit checks the priority settings pre-assigned to the quest content that the avatar has not performed and moves the avatar to the spot for performing the quest content with the highest priority. You can do it.

The method of providing compensation according to whether or not a quest is performed in a virtual space environment of the present invention to solve the above problems is by providing quest content that serves as a medium for providing advertising content through an avatar assigned to the user in the virtual space environment. , it has the advantage of increasing the effectiveness of advertising for products by arousing curiosity and interest in users.

In addition, the present invention allows users to increase their understanding of the advertised product and minimizes the trial and error that users previously had to go through online to find the information they want about the product, allowing users to obtain product information. You can reduce the effort you put in.

The effects of the present invention are not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the description of the claims.

1 is a diagram showing the entire process of a method for providing compensation depending on whether a quest is performed in a virtual space environment according to an embodiment of the present invention;
Figure 2 is a diagram schematically showing the configuration of a system for performing a method of providing compensation depending on whether or not a quest is performed in a virtual space environment according to an embodiment of the present invention;
Figure 3 is a diagram showing an example screen of a virtual space environment provided by virtual environment providing software in a method of providing compensation depending on whether or not a quest is performed in a virtual space environment according to an embodiment of the present invention;
Figure 4 is a diagram showing the detailed process of step (d) in the method of providing compensation depending on whether quests are performed in a virtual space environment according to an embodiment of the present invention;
Figure 5 is a diagram illustrating an example screen that provides advertising content according to the activities of an avatar in a virtual environment in a method of providing compensation depending on whether or not a quest is performed in a virtual space environment according to an embodiment of the present invention;
Figure 6 is a diagram conceptually showing a process for obtaining access to purchased content in a method for providing optimization of advertisements in a virtual space environment based on avatar activity history according to an embodiment of the present invention;
Figure 7 is a diagram showing the detailed process of step (e) in the method for providing optimization of advertisements in a virtual space environment based on avatar activity history according to an embodiment of the present invention; and
Figure 8 is a diagram showing the detailed process of step (f) in the method for providing advertisement optimization in a virtual space environment based on avatar activity history according to an embodiment of the present invention.

In this specification, when a component (or region, layer, portion, etc.) is referred to as being “on,” “connected to,” or “coupled to” another component, it is directly placed/on the other component. This means that they can be connected/combined or a third component can be placed between them.

Like reference numerals refer to like elements. Additionally, in the drawings, the thickness, proportions, and dimensions of components are exaggerated for effective explanation of technical content.

“And/or” includes all combinations of one or more that the associated configurations may define.

Terms such as first, second, etc. may be used to describe various components, but the components should not be limited by the terms. The above terms are used only for the purpose of distinguishing one component from another. For example, a first component may be named a second component, and similarly, the second component may also be named a first component without departing from the scope of the present invention. Singular expressions include plural expressions unless the context clearly dictates otherwise.

Additionally, terms such as “below,” “on the lower side,” “above,” and “on the upper side” are used to describe the relationship between the components shown in the drawings. The above terms are relative concepts and are explained based on the direction indicated in the drawings.

Unless otherwise defined, all terms (including technical terms and scientific terms) used in this specification have the same meaning as commonly understood by a person skilled in the art to which the present invention pertains. Additionally, terms such as those defined in commonly used dictionaries should be construed as having a meaning consistent with their meaning in the context of the relevant technology, and unless interpreted in an idealized or overly formal sense, are explicitly defined herein. do.

Terms such as “include” or “have” are intended to designate the presence of features, numbers, steps, operations, components, parts, or combinations thereof described in the specification, but do not include one or more other features, numbers, or steps. , it should be understood that it does not exclude in advance the possibility of the existence or addition of operations, components, parts, or combinations thereof.

Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.

The method of providing optimization of advertisements in a virtual space environment based on avatar activity history according to the present invention is performed through an operating server installed with a program for providing optimization of advertisements in a virtual space environment based on avatar activity history stored in a storage medium, and is performed by a processor of the operation server. It can be driven by .

In addition, programs for providing advertising optimization in a virtual space environment based on avatar activity history can be output through video output devices such as display modules, and visible information is provided through a graphical user interface visualized on the operation server, user terminal owned by the user, etc. can be provided.

In particular, the program for providing optimization of advertisements in a virtual space environment based on avatar activity history can be installed on the operation server, user terminal, etc. using a removable disk or communication network, and the method of providing optimization of advertisements in a virtual space environment based on avatar activity history can be installed on the operation server. , the user terminal can be operated by various functional means.

In other words, in the present invention, information processing by software is concretely realized through hardware.

Hereinafter, a method for providing optimization of advertisements in a virtual space environment based on avatar activity history according to an embodiment of the present invention will be described with reference to the attached drawings.

Figure 1 is a diagram showing the entire process of a method for providing optimization of advertisements in a virtual space environment based on avatar activity history according to an embodiment of the present invention.

Figure 2 is a diagram schematically showing the configuration of a system for performing a method for providing optimization of advertisements in a virtual space environment based on avatar activity history according to an embodiment of the present invention. In the following description, the codes assigned to each component are shown. is based on this drawing.

As shown in FIG. 1, the method for providing optimization of advertisements in a virtual space environment based on avatar activity history according to an embodiment of the present invention includes steps (a) to (f).

In step (a), the user management unit 110 of the operation server 100 allows the user terminal to access the operation server through virtual environment providing software provided by the operation server 100 and installed on the user terminal 10 owned by the user. This is the process of identifying that you are connected.

That is, in this process, the user installs the virtual environment provision software provided by the operation server 100 on the user terminal 10 and runs the virtual environment provision software through the user terminal 10, thereby creating the operation server 100 online. ), and the operation server 100 identifies that the corresponding user terminal 10 has connected.

In step (b), the service provision unit 120 of the operation server 100 is pre-built through virtual environment provision software and provides a virtual space environment containing a plurality of quest contents for advertising products to the user terminal 10. It is a process provided.

In this process, the service provider 120 loads the virtual space environment provided by the virtual environment providing software through the processor of the user terminal 10, so that the virtual space environment can be visually implemented on the user terminal 10.

This virtual space environment contains a plurality of advertising contents containing different information about the product being advertised, and each such advertising content is displayed when the user performs a specific quest content through the avatar assigned to him/her. It can be provided. This will be described later.

Next, the user management unit 130 performs an authentication procedure for the user terminal 10, and the service provider 120 provides a unique avatar assigned to the user terminal 10 in a virtual space environment (c). Steps are performed.

In step (c), the user performs authentication to identify the user through a procedure such as logging in through the user terminal 10, and if the authentication procedure proceeds without any problems, the service provider 120 performs (b) In the step, the unique avatar assigned to the user terminal 10 is loaded and placed in the virtual space environment provided.

Additionally, the user can manipulate the avatar assigned to him or her within the virtual space environment through the input means of the user terminal 10.

Figure 3 is a diagram showing an example screen of a virtual space environment provided by virtual environment providing software in a method of providing compensation depending on whether or not a quest is performed in a virtual space environment according to an embodiment of the present invention.

As shown in Figure 3, various environmental objects such as buildings, roads, trees, etc. can be constructed within the virtual space environment, and in addition, a plurality of quest contents are provided to provide advertising content within the virtual space environment. It is placed.

Such quest content induces the user to perform a specific activity by manipulating the avatar through the user terminal 10, and when it is determined that the activity has been performed, advertising content can be provided in a pop-up manner.

Next, in step (d), the advertising management unit 130 of the operation server 100 determines whether the avatar assigned to the user terminal 10 performs the target activity for any one quest content in the virtual space environment. If it is determined that the target activity for the quest content has been performed, a process of providing advertising content allocated for each quest content to the user terminal 10 is performed.

In other words, the user moves his or her avatar to a spot where each quest content can be performed, and when the user performs the target activity suggested in the quest content, advertising content containing some information about the product being advertised is provided as a reward. I do it.

Figure 4 is a diagram showing the detailed process of step (d) in the method of providing compensation depending on whether or not a quest is performed in a virtual space environment according to an embodiment of the present invention.

As shown in FIG. 4, step (d) may include steps (d-1) to (d-4) in detail.

Step (d-1) is a process in which the advertising management unit 130 searches in real time the activity history of the avatar assigned to the user terminal 10.

In this process, the advertising management unit 130 collects the avatar's activity history and stores it in the database 105, which can be used in various ways depending on operational purposes.

Next, step (d-2) is a process in which the advertising management unit 130 determines that the activity history of the avatar satisfies the target activity for one of the plurality of quest contents in step (d-1).

That is, in this process, the advertising management unit 130 determines that the activity history of the avatar collected in step (d-1) is the corresponding quest content for one or more quest contents among a plurality of quest contents placed in various places in the virtual space environment. It is determined whether the proposed goal activities are satisfied.

And in step (d-3), if the target activity is satisfied by the avatar of the user terminal in step (d-2), the advertising management unit 130 sends the advertising content assigned to the quest content for which the target activity has been satisfied to the user terminal. 10) will be provided.

This series of processes can be performed repeatedly until all quest contents are consumed, so in step (d-4), the process of repeatedly performing steps (d-1) to (d-3) described above is performed. It is carried out.

Figure 5 is a diagram illustrating an example screen that provides advertising content according to the activities of an avatar in a virtual environment in a method of providing compensation depending on whether or not a quest is performed in a virtual space environment according to an embodiment of the present invention.

As shown in FIG. 5, the user manipulates the avatar assigned to him/her through the user terminal 10 to perform the target activities presented in the quest content. When all of the target activities are performed, the advertisement management unit 130 ) pops up advertising content that provides some information about the product as compensation.

Next, in step (e), when the advertising management unit 130 determines that the avatar assigned to the user terminal 10 has consumed a preset number of advertising contents, the corresponding advertisement is displayed on the user terminal 10 in a virtual space environment. This is the process of providing purchase content for the target product.

When n pieces of advertising content allocated to a plurality of quest contents arranged in a virtual space environment are consumed, the operation server 100 may provide purchase content for the target product of the advertising content.

Figure 6 is a diagram conceptually showing a process for obtaining access to purchased content in a method for providing optimization of advertisements in a virtual space environment based on avatar activity history according to an embodiment of the present invention.

As shown in Figure 6, the user consumes advertising content sequentially by performing target activities for each quest content through the avatar assigned to the user, and is provided with purchase content at the point when n pieces of advertising content are consumed. Purchase authority can be obtained.

At this time, the number of consumptions of advertising content to provide purchase content can be set in advance on the operation server 100 side. For example, if there are a total of 10 advertising contents, the minimum consumption number of advertising content to provide purchase content is may be set to 10, which is the number of all advertising contents, or may be set to a smaller number.

Additionally, such purchase content can generally provide more advantageous benefits than the conditions under which the product is sold on the market. For example, various benefits such as pre-purchase benefits that allow you to purchase a product earlier than when it is sold on the market, discount benefits that allow you to purchase a product at a discount from its regular price, and bonus benefits that provide additional products along with the product. This can be provided.

Additionally, this may be provided differentially according to the number of advertisement contents consumed.

Figure 7 is a diagram showing the detailed process of step (e) in the method for providing advertisement optimization in a virtual space environment based on avatar activity history according to an embodiment of the present invention.

As shown in FIG. 7, step (e) may include steps (e-1) to (e-4) in detail.

Step (e-1) is a process in which the advertising management unit 130 calculates the advertising content consumed by the avatar assigned to the user terminal 10 in step (d).

In this process, the advertising management unit 130 counts each time an avatar consumes advertising content and records the total amount of advertising content consumed by the avatar in the database 105.

And step (e-2) is a process in which the advertising management unit 130 determines whether the avatar assigned to the user terminal 10 in step (e-1) has consumed a preset number of advertising contents.

That is, the advertising management unit 130 determines whether the total amount of advertising content consumed by the corresponding avatar satisfies the minimum consumption number of advertising content to provide purchase content.

Accordingly, in step (e-3), when the advertising management unit 130 determines that the avatar assigned to the user terminal 10 through step (e-2) has consumed a preset number of advertising contents, the virtual space The environment provides purchase content for the target product of the corresponding advertising content to the user terminal 10.

Afterwards, step (f) is performed in which the advertising management unit 130 receives a consumption request for purchase content through the user terminal 10 and provides a purchase link for the target product.

Figure 8 is a diagram showing the detailed process of step (f) in the method for providing advertisement optimization in a virtual space environment based on avatar activity history according to an embodiment of the present invention.

As shown in FIG. 8, step (f) may include steps (f-1) to (f-10) in detail.

First, step (f-1) is a process in which the advertising management unit 130 receives a consumption request for purchased content through the user terminal 10.

That is, in this step, the user inputs a consumption request through the user terminal 10 for the purchase content provided to the user terminal 10 in step (e) described above, and the advertising management unit 130 identifies this.

In step (f-2), the advertising management unit 130 determines whether there is quest content that has not been performed by the avatar assigned to the user terminal 10 at the time the consumption request is input in step (f-1). The process is carried out.

In this process, at the time the user enters a request to consume purchased content, the total number of quest contents performed by the avatar assigned to the user is determined, and the number of unfulfilled quest contents among the total quest contents is calculated.

Next, in step (f-3), if the advertising management unit 130 determines that there is no quest content that has not been performed by the avatar assigned to the user terminal 10 in step (f-2), the target product This is the process of providing a purchase link.

That is, if it is determined in step (f-2) that there is no quest content that has not been performed by the avatar assigned to the user terminal 10, a purchase link for the target product can be provided immediately.

However, if it is determined that there is quest content that has not been performed by the avatar assigned to the user terminal 10, subsequent steps (f-4) to (f-10) may be performed.

In step (f-4), if the advertising management unit 130 determines that there is quest content that has not been performed by the avatar assigned to the user terminal 10 in step (f-2), the avatar is sent to the user terminal 10. This is the process of providing an option pop-up to confirm the intention to consume quest content that has not been completed.

In this process, the user confirms his/her intention to consume quest content that he/she has not yet completed.

And in step (f-5), the advertising management unit 130 receives an input of the avatar's intention to consume quest content that has not been completed through the user terminal.

In other words, if the user is willing to consume unfulfilled quest content, he or she enters a command to approve consumption of quest content in the selection pop-up. If the user does not wish to consume it, he or she enters a command to refuse consumption of quest content in the selection pop-up. I do it. If you enter a consumption refusal order, a purchase link may be provided that limits the benefits at that time.

Additionally, when the user inputs a consumption approval command, subsequent steps (f-6) to (f-10) may be performed.

In step (f-6), the advertising management unit 130 moves the avatar to a spot to perform one selected quest content among the quest content that the avatar has not performed.

From this point on, since the user may feel bothered by consuming quest content, the avatar should be immediately moved to the relevant location so that the user can quickly consume unused quest content.

Afterwards, the user proceeds with the goal activities of the quest content that can be consumed at the corresponding spot through the avatar.

In this process, the advertising management unit 130 can check the priority settings pre-assigned to the quest content that the avatar has not performed and move the avatar to the spot for performing the quest content with the highest priority. there is.

In other words, each quest content can be given a priority in advance, and the quest content can be guided to proceed in that order.

Step (f-7) is a process in which the advertising management unit 130 determines that the avatar's activity history satisfies the target activity for the quest content selected in step (f-6).

And in step (f-8), if the target activity is satisfied by the avatar of the user terminal 10 in step (f-7), the advertising management unit 130 displays advertising content assigned to the quest content for which the target activity has been satisfied. A process of providing to the user terminal 10 is performed.

Steps (f-7) and (f-8) may be carried out in the same manner as step (d) described above.

Thereafter, step (f-9) is performed in which steps (f-4) to (f-8) are repeated until there is no quest content that has not been performed by the avatar assigned to the user terminal 10, and this According to the same process, if the advertising management unit 130 determines in step (f-9) that there is no quest content that has not been performed by the avatar assigned to the user terminal 10, it provides a purchase link for the target product. Step (f-10) is performed.

At this point, all quest content existing in the virtual space environment has been consumed, so a purchase link that provides maximum benefits can be provided.

As described above, the present invention provides quest content that serves as a medium for providing advertising content through an avatar assigned to the user in a virtual space environment, thereby arousing curiosity and interest in users, thereby creating an advertising effect for the product. can increase and allow users to increase their understanding of the advertised product.

Meanwhile, in the process of providing compensation depending on whether quests are performed in a virtual space environment according to the present invention, when all quest contents prepared in a virtual space environment are performed, the final quest contents may be additionally opened.

The goal of such final quest content may be to recommend the relevant advertising product to people around you, and in the process, the advertising management unit 130 creates a selection window to inquire whether or not to consent to contact access on the user terminal 10. A pop-up step, when the user terminal 10 performs a contact access consent input, a step of displaying a list of contacts stored in the user terminal 10, a step of receiving a contact number for which a product is to be recommended through the user terminal 10. , may include transmitting an advertisement link for the corresponding product to the contact information entered by the user terminal 10.

In addition, the service provision unit 120 of the operation server 100 determines that among the quest contents provided within the virtual space environment, quest contents to which advertising contents containing information with lower importance than the preset standard importance are assigned may not be shared between users. It can be classified as possible shared quest content.

Such shared quest content provides a sharing function so that users who have completed the goal of the quest content can share it with other users, and other users who have received the shared quest content can share the shared quest content through the avatar assigned to them. Completion processing for the shared quest content can be done immediately without the need to perform the content separately.

That is, if a specific user completes shared quest content through his or her avatar and then approaches another avatar to perform a preset sharing action, will the user terminal 10 used by the other user receive sharing for the shared quest? A pop-up is provided to confirm availability, and if the user enters a sharing request, advertising content can be played immediately in the shared location of the virtual space environment.

This is to minimize the inconvenience of users performing target activities to consume relatively general advertising content, and to reduce user fatigue to increase advertising effectiveness and improve the image of the product.

In addition, the advertising management unit 130 may grant additional benefits in the process of providing a purchase link to a user who has performed sharing activities for shared quest content with other avatars more than n times. At this time, additional benefits can be set in various forms, such as price discounts on products, provision of additional gifts, provision of additional services, etc.

And, some of the various quest contents may be provided as cooperative quest contents in which multiple users must cooperate together to perform target activities. To this end, multiple users can recruit other users to perform cooperative quest content together within a virtual space environment, and can receive advertising content by performing the target activities of the cooperative quest content with other users who responded to the recruitment. there is.

Such cooperative quest content may take more time than other quest content and the difficulty level may be set high, so certain additional benefits may be provided along with the advertising content. Additionally, additional benefits can be strengthened step by step as the number of users who have progressed through the cooperative quest content increases.

Afterwards, the user management unit 110 may open a community channel that allows information exchange between users who have completed cooperative quest content, and the advertising management unit 130 may provide additional information to users belonging to the community channel that are not provided to other individual users. Advertising content may also be provided.

At this time, additional advertising content provided to the community channel may be processed in a non-sharable state so that it is not exposed to the outside world for a preset period, and security precautions may also be communicated to users belonging to the community channel.

After providing a purchase link to users belonging to the community channel, if the purchase rate of the product within the community channel is determined to be above a certain standard, various additional compensations can be provided.

As described above, the preferred embodiments according to the present invention have been examined, and the fact that the present invention can be embodied in other specific forms in addition to the embodiments described above without departing from the spirit or scope thereof is recognized by those skilled in the art. It is self-evident to them. Therefore, the above-described embodiments are to be regarded as illustrative and not restrictive, and accordingly, the present invention is not limited to the above description but may be modified within the scope of the appended claims and their equivalents.

10: User terminal
100: Operation server
110: User management department
120: Service provision department
130: Advertising Management Department

Claims (6)

Step (a) where the user management unit of the operating server identifies that the user terminal has accessed the operating server through virtual environment providing software provided by the operating server and installed on the user terminal owned by the user;
Step (b) of providing a virtual space environment, which is pre-built by the service provider of the operation server through the virtual environment provision software and includes a plurality of quest contents for advertising products, to the user terminal;
Step (c) wherein the user management unit performs an authentication procedure for the user terminal, and the service provider provides a unique avatar assigned to the user terminal in the virtual space environment;
If the advertising management unit of the operation server determines that the avatar assigned to the user terminal has performed the target activity for any quest content in the virtual space environment, it sends advertising content assigned to the user terminal for each quest content. Step (d) providing; and
When the advertising management unit determines that the avatar assigned to the user terminal has consumed a preset number of advertising content, it provides purchase content for the target product of the advertising content to the user terminal in the virtual space environment (e )step;
Including,
The above purchase contents include a pre-purchase benefit that allows you to purchase the target product earlier than when it is sold on the market, a discount benefit that allows you to purchase at a discount from the product's regular price, and a bonus benefit that provides additional products along with the product. Including, advertising content is provided differentially according to the number of consumption,
When the avatar assigned to the user terminal performs all quest content prepared in the virtual space environment, the final quest content aimed at recommending the target product to people around is additionally opened,
The process of providing the final quest content is,
the advertising management unit popping up a selection window to inquire whether to consent to accessing contact information on the user terminal;
When the user terminal performs a contact access consent input, the advertisement management unit displays a contact list stored in the user terminal;
The advertising management unit receiving a contact information for recommending a product through the user terminal;
The advertisement management unit transmitting an advertisement link for the product to the contact information entered by the user terminal;
Includes,
Among the quest contents provided in the virtual space environment, the service provider classifies the quest contents assigned with advertising contents containing information with lower importance than the preset standard importance as shared quest contents that can be shared between users,
The shared quest content is such that when a specific user completes the shared quest content through his/her avatar, approaches another avatar and performs a preset sharing action, the user terminal used by other users receives the share of the shared quest. A pop-up is provided to confirm whether or not the user has entered a sharing request, and the advertising content is played immediately in the shared location in the virtual space environment.
For users who have shared the shared quest content with other avatars more than n times, the advertising management department grants additional benefits in the process of providing purchase content to the user terminal,
The service provider classifies quest content that requires multiple users to cooperate together to perform target activities among quest content provided within a virtual space environment as cooperative quest content,
The user performs the target activities of the cooperative quest content with other users recruited to perform cooperative quest content together in a virtual space environment through the user terminal, and is provided with advertising content with certain additional benefits,
The above additional benefits will be strengthened step by step as the number of users who have progressed through the cooperative quest content increases.
The user management unit opens a community channel that allows information exchange between users who have completed cooperative quest content, and the advertising management unit provides additional advertising content that is not provided to other individual users to users belonging to the community channel,
Additional advertising content provided to the community channel is processed in a non-sharable state so that it is not exposed to the outside world for a preset period, and security precautions are delivered to users belonging to the community channel.
After a purchase link is provided to users belonging to the above community channel, additional compensation is provided if the purchase rate of the product within the community channel is determined to be above a certain standard.
A method of providing compensation depending on whether quest content is performed in a virtual space environment. delete According to paragraph 1,
In step (e),
Step (e-1) of the advertising management unit calculating advertising content consumed by the avatar assigned to the user terminal in step (d);
Step (e-2) of the advertising management unit determining whether the avatar assigned to the user terminal in step (e-1) has consumed a preset number of advertising contents; and
If the advertising management unit determines that the avatar assigned to the user terminal has consumed a preset number of advertising content through step (e-2), the target product of the advertising content is displayed on the user terminal in the virtual space environment. Step (e-3) of providing purchase content for;
Including,
How to provide rewards depending on whether quests are performed in a virtual space environment. According to paragraph 3,
After step (e) above,
Step (f) is further performed in which the advertising management unit receives a consumption request for the purchase content through the user terminal and provides a purchase link for the target product.
How to provide rewards depending on whether quests are performed in a virtual space environment. According to paragraph 4,
In step (f),
Step (f-1) of the advertising management unit receiving a consumption request for the purchased content through the user terminal;
Step (f-2) of the advertising management unit determining whether there is quest content that has not been performed by the avatar assigned to the user terminal at the time of receiving the consumption request in step (f-1);
Step (f-3) of providing a purchase link for the target product when the advertising management unit determines in step (f-2) that there is no quest content that has not been performed by the avatar assigned to the user terminal;
If the advertising management unit determines in step (f-2) that there is quest content that has not been performed by the avatar assigned to the user terminal, the user terminal confirms the user's intention to consume the quest content that has not been performed by the avatar. Step (f-4) of providing a pop-up with options to do so;
Step (f-5) of the advertising management unit receiving an input of consumption intention for quest content not performed by the avatar through the user terminal;
Step (f-6) of the advertising management unit moving the avatar to a spot for performing one selected quest content among quest content that has not been performed by the avatar;
Step (f-7) where the advertising management unit determines that the avatar's activity history satisfies the target activity for the quest content selected in step (f-6);
If the target activity is satisfied by the avatar of the user terminal in step (f-7), the advertisement management unit provides advertising content assigned to the quest content for which the target activity is satisfied to the user terminal (f-8). step;
Step (f-9) of repeating steps (f-4) to (f-8) until there is no quest content that has not been performed by the avatar assigned to the user terminal; and
Step (f-10) of providing a purchase link for the target product when the advertising management unit determines in step (f-9) that there is no quest content that has not been performed by the avatar assigned to the user terminal;
Including,
How to provide rewards depending on whether quests are performed in a virtual space environment. According to clause 5,
In step (f-6),
The advertising management unit checks the priority settings pre-assigned to the quest content that the avatar has not performed and moves the avatar to a spot for performing the quest content with the highest priority,
How to provide rewards depending on whether quests are performed in a virtual space environment.