KR20070016229A - The reaction exponent retrieval according to an every kind promotion reaction information and application - Google Patents

Abstract

The present invention provides the operator with reaction information about various games, events, surveys, etc. between the member and the operator can have a prize or cyber money in various events, the cyber money is credited in the credit card merchant to the bank account Advertisers and operators can provide real-time statistics on members who can make multi-dimensional decisions and provide advertising techniques using events and game generators. The system concept provides real-time information feedback for advertisers. It consists of program, event generator and advertisement game generator program, member response client program, and advertiser's decision-making expert system. Advertiser can provide members with advertisements suitable for various members' personality and reduce inefficient number of banner advertisements. Home pay By simplifying the composition of the Internet and using the Internet as the main advertising means, the media has been valued as a dynamic advertisement rather than static by using media such as game and event events. It is effective to search and apply customer response index.

Internet advertising, events, game generators, membership responses, feedback,

Description

{Reaction exponent retrieval according to an every kind promotion reaction information and application}

1 is a system operation flowchart of the customer response index search and application according to various reaction information according to a preferred embodiment of the present invention,

2 is a flow chart of various feedback programs of customer response index search and application according to various reaction information according to a preferred embodiment of the present invention;

3 is a flowchart of an event generator and an advertisement game generator for searching and applying a customer response index according to various reaction information according to a preferred embodiment of the present invention;

4 is a flowchart of a member response measurement client program of customer response index search and application according to various response information according to a preferred embodiment of the present invention;

5 is a flow chart of the entire event advertising game of customer response index search and application according to various reaction information according to a preferred embodiment of the present invention,

6 is a flowchart of an advertiser decision expert system for searching and applying a customer response index according to various reaction information according to a preferred embodiment of the present invention;

7 is a mathematical conceptual diagram of Neural Network (neural network) analysis of customer response index search and application according to various response information according to a preferred embodiment of the present invention;

8 is a mathematical conceptual diagram of a multiple regression analysis analysis of a customer response index search and application according to various reaction information according to a preferred embodiment of the present invention.

Explanation of symbols on the main parts of the drawings

1: Customer type 2: Response result

3: neural network analysis 4: multiple regression analysis

5: Result of Event Advertisement 6: Type Factor of Customer Responding to Event Ad

The present invention relates to customer response index search and application according to various reaction information, and more particularly, to various information feedback programs (including decision expert system), member response measurement client program, event generator and advertisement game generator for advertisers. It is about.

In the conventional real-time two-way communication between the advertiser and the member, the information delivered to the advertiser classified one-dimensional statistical data or information about each member and provided advertisements or objects suitable for the member without constant management.

However, such a conventional internet advertisement or commerce has a problem in that the efficiency of the advertisement is inferior by providing information to all members randomly without any classification of response data materials for members.

In addition, the existing cyber money has a problem that the value is too far from reality, do not know the efficiency or importance in the use of cyber money.

In addition, the advertiser did not know the characteristics of the member by presenting a simple one-dimensional advertising.

Therefore, the present invention is to solve such a problem, an object of the present invention is to provide a reaction information about various games, events, surveys, etc. between the member and the operator to the operator can have a prize or cyber money in various events This can be cashed at the cyber money credit card merchant and deposited into the bank account, and real-time statistics on members who can make various multi-dimensional decisions between advertisers and operators can be provided by using event and game generators. You can create

In order to achieve the above object, the present invention provides a real-time various information feedback program for advertisers by searching and applying customer response indexes according to various reaction information to provide real-time statistical data that can make various multi-dimensional decision information on the Internet. The program of providing event generators and advertising game generators is to accumulate materials by selectively providing favorite games or events for various personalities or characteristics of members, and the member reaction client program is obtained by winning or participating in events and games. Cyber money, prizes, and prize money, which can be used for cashing at payment methods or nationwide credit card merchants using the collected cyber money, and the advertiser's decision-making expert system analyzes customer preferences, customer responsiveness analysis, and market by promotional products. And it achieved a commercial and expected sales, system configuration that can enhance the marketing capabilities and granular optical Bobby decisions through objective scientific decision-making.

Hereinafter, the configuration of the present invention will be described in detail with reference to the accompanying drawings for a preferred embodiment.

1 is a preferred embodiment of the present invention, and relates to the customer response index search and application according to the various reaction information, the system operating system after the member confirmation (S1) member not registered after the member registration (S2) homepage Members access various games and events (S4) to save various information by participation level (S6), and the linkage service benefits for cyber money (S7) use cyber money acquired from advertisements or events as cash. Receive payments or discounts at credit card merchants or affiliated service chain stores, and credit card merchants and affiliated service chain stores make payments at affiliated credit card companies and in billing and membership accounts. It is a deposit to the bank account, which gives these benefits to save the reaction data (S8), games and events. The data is extracted with the response data (S5) stored as the participation (S4) (S9), and the date, time, content, importance, alarm classification, contact, treatment classification, and processing for managing the schedule of the customer with the response data. By making a database of contents, membership codes, passwords, etc., statistics are displayed on the advertiser's decision-making system (S10) and real-time events and real-time reactions to the game (S11). Is connected to the changed home page (S12).

Figure 2 is according to a preferred embodiment of the present invention, the real-time various information feedback program for the advertiser, the advertiser selected the game and the event for advertising (S101) and the method of the game by the displayed data, advertising costs, giveaway grade These two types of decision-making (S107) process the members' reactions in real time (S102) and stores the data (S103). The stored data includes customer business card management files, customer events and event alarm information files in terms of customer management. The data stored in the promotion product information file, the job classification information file, the hobby classification information file, and the like are extracted by the analysis frame (S104) and converted into decision data by a statistical program (S105) to convert the changed data in real time. Various graphs and figures are displayed on the screen (S106), and the data is used again to determine the game method, advertisement cost, and prize pay level. Is sent to a place (S107) are accumulated to create a constant cycle data.

Figure 3 is according to a preferred embodiment of the present invention, the event generator and advertising game generator selects a variety of games and event generators (S110) to select the method of the game and the type of event, the type of advertising costs and advertising, desired The data selected by inputting the target (S112) is stored (S113) and the stored data is extracted by changing the decision data by statistical programs (S115) by extracting the game or event appropriate to the situation by data analysis (S114). Based on the selection of the desired game or event type (S116), so that the member analyzes the desired reaction information and delivers to the advertiser (S117) connected to the real-time various information feedback program for the advertiser to the event, advertising, game expression type Find new product names, comic strips, cyber beauty contests, internet information hunting, advertising contests, survival games, There are events such as luxury quizzes around the world, and the prerequisites for how the advertisements are expressed are that all customers participate, and if there are any conditions in the event, advertisement, or game, only those customers can participate. It's an expressive way to get the most out of many customers' responses by using the client program.

4 is according to a preferred embodiment of the present invention, the member response measurement client program (S120) is connected using a member client program and selects a game and an event of a desired type (S121) to respond to various reactions by the selected game or event. (S122) and the response data is stored (S123), which is divided into two types, first of which leads to a real-time feedback program for advertisers (S126), and second, information based on data that wins a game or participates in an event. It is provided in real time and at this time, cyber money, prizes, prizes, etc. are given (S124), through the use of cyber money collected through these events, it can be used as various payment methods on the Internet, or it can be used by cashing in credit card merchants nationwide (S125). These resources provide real-time information feedback programs for advertisers. It is connected.

5 is according to a preferred embodiment of the present invention, the flow of the entire event advertising game is to analyze the customer based on the customer information (S200) or promotion (S213) (hereinafter referred to as promotional products) during the visit of the customer (S200). There are two cases in which the customer calls and visits (S201), where a call event occurs that stimulates the curiosity of the customer (S202) and participates in the corresponding event, advertisement, or game (S205) so that the member's data on such an event is displayed. It is stored and displays the event information according to the analysis information or customer's taste at the time of visit to the customer (S204) and the reaction information shown here is also stored, and any event for each customer at the time of customer visit Whether to send an advertisement is customer information (S212) (customer name, social security number, email address, ID, password, nickname, cumulative cyber money, last Database such as foolish, etc.), promotional product (S213), customer analysis information (S214) (recent response score, response frequency score, cyber money score, the number of responses to calls, frequently visited database, etc.), events Event information (S215) (date and time of the event, expected participants, event details, prizes, database of 50% advertising costs per person, etc.), event event response information (S216) (response date, event code, Based on the client company code, response data purchase quantity and amount, cyber money payment amount and amount used) (S211) and then the customer response index re-evaluation (S210) to analyze and store the data (S209) This analysis information is transmitted in two forms, the first is input to the customer analysis information (S214) and the second is to deliver the results to the advertiser (S206) and to the advertiser Based on the data, an event suitable for the customer is generated (S203) and provided to the visiting customer (S200).

6 is according to a preferred embodiment of the present invention, the customer data, promotional products, customer analysis information, event event information, event event response data in a method of processing the data in the analysis frame member reaction data (S301) In the case of online information analysis form (S302), real-time customer propensity analysis (S305) based on personal information is made, decision making is made by an expert system (S308), and advertisement form and event selection are determined (S309). When the analysis type is offline, it is divided into neural network analysis (S303) and multiple regression analysis (S304). It is to analyze whether it is of interest (S306), and the multiple regression equation (S304) calculates the influence of the past data and then calculates the influence on the current data with this value. W is analyzed (S307).

7 is to be preferred, for example as described in more detail the analysis method of Figure 6, the neural network analysis also indicates the various types of clients to be represented by a mathematical model _{X 0, X 1, X 2} , X 3, ~ Xn As shown in Fig. 7, the INPUT Layer is inputted with various types of customers, and some hidden layers are displayed as output layers by analyzing information in which existing customer types are stored. The response ranking is then determined and the customer type data from X ₀ , X ₁ , X ₂ , X ₃ , and Xn is W ₀ , W ₁ , W ₂ , W ₃ , and Wn. The mathematical expression is as follows.

W₁ X_i SummationI =

W ₁ X _i Summation

Y = F (I) Transfer

It is the same as the above and it is a method of analyzing what kind of advertising patterns are liked and interested.

FIG. 8 is described in more detail with reference to the preferred embodiment of FIG. 6. In the multiple regression equation, the multiple regression equation is calculated by calculating a value of the influence of the past data and then calculating the influence on the current data with this value. In general terms:

Y _i is the response result of the _ith event ad

( _i = 1 to m)

X _ij is the type factor of the _j th customer responding to the _i th event ad in _ij

( _i = 1 to m, _j = 1 to n)

As described above, the analysis method is used to calculate the effect on the current data.

 Currently, Internet advertisements are becoming less efficient. By analyzing data and feeding back various information to advertisers, advertisers can reduce the number of effective banner advertisements and provide advertisers with advertisements suitable for the personality of various members. It focuses on the active use of the Internet as the main advertising means, and it has the value of dynamic advertising rather than static by using media such as game and event events, and plays a role as an intermediary between users and advertisers. It is a very useful invention for the e-commerce and internet services industries of search and application.

Claims (5)

 An advertiser selecting a game and an event for the advertisement; Processing the reactions of the members by the game and the event in real time; Storing the reacted data; Extracting the stored data after analysis in the analysis framework; Decision data conversion step by various statistical programs; Displaying various graphs and values on the screen in real time on the changed data; Real-time various information feedback program in the process of circulating the reaction of the members by the game and the event by determining the method of the game, the advertising cost, and the level of prize payment based on the displayed data:  Selecting a game and event generator; Selecting a method and an event type of a game, inputting an advertisement cost and a type of an advertisement, and inputting a desired target; Storing the selected data and extracting a game or an event suitable for a situation by using the stored data; Decision data conversion step by various statistical programs; Selecting a desired game or event type based on the converted data; Analyzing the desired reaction information while the member executes the selected game and delivering the same to the advertiser; Event generator and advertisement, game generator program of the step of connecting to the real-time information feedback program for advertisers in the step of selecting the game and event generator: Accessing using a member client program; Selecting games and events of the desired type; Various reaction steps according to the selected game or event; There are two steps to save the response data and connect it to the real-time information feedback program for advertisers, and to provide the reaction information to the members in real time based on the data that have been won in the game or participated in the event. Acting; Responding information is provided to the member in real time based on the data winning the game or participated in the event, the reaction information is a cyber money or prizes, prizes, etc. are provided in real time; Using the collected cyber money as a means of payment on the Internet or available in cash at a credit card merchant nationwide; The client response measurement client program of the feedback stage in which the step of connecting to the real-time information feedback program for the advertiser is returned to selecting the game and the event of the desired form: Member response data storage step; Among the choice of information analysis type, it analyzes real-time customer propensity based on personal information and neural network analysis which analyzes what kind of advertisements are interested in by analyzing customer propensity based on personal information of customers, and analyzes the cause and result. An offline step of performing multiple regression analysis for analyzing the result to have in the present with the past probability value of the customer's response information; Decision making by an expert system; Advertiser's decision-making expert system in determining ad types and event selection: Internet real-time two-way communication between the advertiser and the member is composed of various real-time information feedback program for the advertiser, event generator and advertising game generator program, member response client program, the advertiser's decision expert system characterized in that According to customer response index search and application. The method according to claim 1, wherein the neural network analysis is a method of analyzing a customer's propensity and personality based on personal information of a customer to analyze what type of advertisement or event he is interested in. System of search and application. The method according to claim 1, wherein the multiple regression analysis is performed by calculating a value of the influence of the data previously inputted to calculate a value, and calculating and analyzing the influence of the characteristic of the value on the currently input data. System of Response Index Search and Application. According to claim 1, The real-time various information feedback program provides a real-time statistical data that can make a variety of multi-dimensional decision making by using the event and game generator to generate the desired advertising techniques, events and advertisements, game generator program events and All the customers can participate according to the type of advertising game, customer response index search and application system according to the various reaction information, characterized in that the customer sets the desired event and advertising game. The method of claim 1, wherein the client program receives the payment or discount by using the cyber money as a cash at a credit card affiliate or a linked service chain to induce the response of many customers and provide the response information of the members. System of customer response index search and application according to various response information.

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